CN111986407A - Interactive live broadcast shopping all-in-one machine - Google Patents
Interactive live broadcast shopping all-in-one machine Download PDFInfo
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- CN111986407A CN111986407A CN201910421839.5A CN201910421839A CN111986407A CN 111986407 A CN111986407 A CN 111986407A CN 201910421839 A CN201910421839 A CN 201910421839A CN 111986407 A CN111986407 A CN 111986407A
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- 230000002452 interceptive effect Effects 0.000 title claims abstract description 24
- 238000000034 method Methods 0.000 claims abstract description 10
- 230000008569 process Effects 0.000 claims abstract description 9
- 230000001360 synchronised effect Effects 0.000 claims abstract description 9
- 238000007726 management method Methods 0.000 claims description 42
- 230000005540 biological transmission Effects 0.000 description 6
- 230000008901 benefit Effects 0.000 description 3
- 238000010586 diagram Methods 0.000 description 3
- 230000006870 function Effects 0.000 description 3
- 238000005457 optimization Methods 0.000 description 3
- 230000007547 defect Effects 0.000 description 2
- 230000000694 effects Effects 0.000 description 2
- 230000004048 modification Effects 0.000 description 2
- 238000012986 modification Methods 0.000 description 2
- 230000009286 beneficial effect Effects 0.000 description 1
- 230000008859 change Effects 0.000 description 1
- 238000004891 communication Methods 0.000 description 1
- 239000007943 implant Substances 0.000 description 1
- 230000003993 interaction Effects 0.000 description 1
- 230000007935 neutral effect Effects 0.000 description 1
- 239000002699 waste material Substances 0.000 description 1
Images
Classifications
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- G—PHYSICS
- G07—CHECKING-DEVICES
- G07G—REGISTERING THE RECEIPT OF CASH, VALUABLES, OR TOKENS
- G07G1/00—Cash registers
- G07G1/0018—Constructional details, e.g. of drawer, printing means, input means
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/06—Buying, selling or leasing transactions
- G06Q30/0601—Electronic shopping [e-shopping]
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- G—PHYSICS
- G07—CHECKING-DEVICES
- G07G—REGISTERING THE RECEIPT OF CASH, VALUABLES, OR TOKENS
- G07G1/00—Cash registers
- G07G1/01—Details for indicating
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- G—PHYSICS
- G07—CHECKING-DEVICES
- G07G—REGISTERING THE RECEIPT OF CASH, VALUABLES, OR TOKENS
- G07G1/00—Cash registers
- G07G1/12—Cash registers electronically operated
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- G—PHYSICS
- G07—CHECKING-DEVICES
- G07G—REGISTERING THE RECEIPT OF CASH, VALUABLES, OR TOKENS
- G07G5/00—Receipt-giving machines
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/21—Server components or server architectures
- H04N21/218—Source of audio or video content, e.g. local disk arrays
- H04N21/2187—Live feed
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
- H04N21/432—Content retrieval operation from a local storage medium, e.g. hard-disk
- H04N21/4325—Content retrieval operation from a local storage medium, e.g. hard-disk by playing back content from the storage medium
Abstract
The invention provides an interactive live-broadcast shopping all-in-one machine, which relates to the field of shopping all-in-one machines and comprises a touch screen, a computer host, a printer and a high-definition camera, wherein the computer host is respectively connected with the touch screen, the printer and the high-definition camera and is connected to a cloud server through a built-in network module to update information from the cloud server, a live-broadcast content sharing system is installed on the computer host, and the operation control of the live-broadcast content sharing system is realized through the touch screen. The invention combines the physical stores, live video and E-commerce, realizes the perfect combination of online and offline, changes the shopping mode of the traditional E-commerce and store, realizes the synchronous live broadcast of a plurality of physical stores, assists merchants to finish the shopping process in one step, saves the operating cost and accelerates the realization of the accelerated scene experience marketing.
Description
Technical Field
The invention relates to the field of shopping integrated machines, in particular to an interactive live-broadcast shopping integrated machine.
Background
The video live broadcast is widely applied to various large video platforms as a popular internet business service at present, the timeliness of the live broadcast is mainly emphasized by the existing video live broadcast platform, and the entertainment service mode of user participation greatly increases the entertainment and the interactivity of the user when watching the video.
At present, many merchants carry out the commodity sale through the live video, but current live video platform is only the function that has the live video, do not have online shop opening, functions such as commodity transaction, and the merchant all carries out the commodity sale with point-to-point form, do not have unified platform to carry out the live video and the commodity sale in unison promptly, cause the waste of a lot of manpower resources and time cost, be difficult to satisfy the demand of merchant, and to entity shop merchant, how to combine together online shop and entity shop, through the synchronous live mode in many entity shops, helping hand merchant one-step completion shopping process, be the problem that needs to solve urgently.
Disclosure of Invention
In view of the defects of the prior art, the invention aims to provide an interactive live-broadcast shopping all-in-one machine, which combines physical stores, live video broadcast and E-commerce to realize the perfect combination of online and offline, changes the traditional E-commerce and store shopping mode, realizes the linkage live broadcast of multiple physical stores, assists merchants to finish the shopping process in one step, saves the operating cost and accelerates the realization of the accelerated scene experience marketing.
The invention provides an interactive live-broadcast shopping all-in-one machine which comprises a touch screen, a computer host, a printer and a high-definition camera, wherein the computer host is respectively connected with the touch screen, the printer and the high-definition camera and is connected to a cloud server through a built-in network module to update information from the cloud server, a live-broadcast content sharing system is installed on the computer host, and operation control of the live-broadcast content sharing system is realized through the touch screen.
Further, the live content sharing system comprises a video streaming media system and a comprehensive management system, wherein the video streaming media system comprises a video live broadcasting module, a video playback module, a CDN (content delivery network) module, a scene switching module, an e-commerce module and a live broadcasting sharing module, and the comprehensive management system comprises a marketing management module and a background management module;
the video live broadcast module is used for accessing and distributing live broadcast sources;
the video playback module is used for quickly playing back live video;
the CDN module is used for global scheduling of video live broadcast and on-demand, load balancing, remote scheduling, hot standby redundancy and hot scheduling;
the scene switching module is used for switching live scenes in different modes;
the e-commerce module is used for carrying out commodity transaction, commodity management, order management and quick payment in the live broadcast process;
the live broadcast sharing module is used for live broadcast video sharing;
the marketing management module is used for marketing management and decision analysis support management;
the background management module is used for store management, member management, order management and commodity management.
Furthermore, the video live broadcast module distributes the video source to different video output ports for synchronous live broadcast after the live broadcast source is accessed.
Furthermore, the video live broadcast module supports the access of a mobile phone live broadcast source, a VR live broadcast source and a high-definition camera live broadcast source.
Further, the live broadcast sharing module is used for sharing the live broadcast video to the social platform.
Further, the multi-independent scene live content sharing system is implemented based on a J2EE framework for application development and is deployed on a cloud server.
As mentioned above, the interactive live-broadcast shopping all-in-one machine of the invention has the following beneficial effects:
1. according to the invention, the live content sharing system is deployed on the cloud server, mixed deployment of the public cloud server and the private cloud server is supported, resources can be flexibly scheduled according to requirements, resources can be increased or reduced at any time, convenient deployment is supported, initial investment is low, and expansion speed is high.
2. In the invention, in order to ensure that the live broadcast has better user experience and has optimized live broadcast time delay, the time delay is optimized through coding cascade transmission, the cascade transmission is based on UDP (connectionless transmission protocol) extension optimization, SDK (software development kit) is based on UDP access, and the SDK analyzes UDP to obtain a live broadcast source and transmits the live broadcast source to a player for optimization.
3. According to the online shopping system, physical stores, live video and E-commerce are combined, online and offline perfect combination is achieved, the traditional E-commerce and store shopping mode is changed, synchronous live broadcast of multiple physical stores is achieved, merchants are assisted to finish the shopping process in one step, the operating cost is saved, and accelerated scene experience marketing is achieved.
Drawings
FIG. 1 is a block diagram of an interactive live shopping integrated machine according to an embodiment of the present invention;
fig. 2 is a block diagram showing a structure of a live content sharing system disclosed in an embodiment of the present invention;
FIG. 3 is a schematic diagram of an interactive live shopping kiosk disclosed in an embodiment of the present invention.
Detailed Description
The embodiments of the present invention are described below with reference to specific embodiments, and other advantages and effects of the present invention will be easily understood by those skilled in the art from the disclosure of the present specification. The invention is capable of other and different embodiments and of being practiced or of being carried out in various ways, and its several details are capable of modification in various respects, all without departing from the spirit and scope of the present invention. It is to be noted that the features in the following embodiments and examples may be combined with each other without conflict.
It should be noted that the drawings provided in the following embodiments are only for illustrating the basic idea of the present invention, and the components related to the present invention are only shown in the drawings rather than drawn according to the number, shape and size of the components in actual implementation, and the type, quantity and proportion of the components in actual implementation may be changed freely, and the layout of the components may be more complicated.
As shown in fig. 1, the invention provides an interactive live-broadcast shopping all-in-one machine, which comprises a touch screen, a computer host, a printer and a high-definition camera, wherein the computer host is respectively connected with the touch screen, the printer and the high-definition camera and is connected to a cloud server through a built-in network module to update information from the cloud server, a live-broadcast content sharing system is installed on the computer host, and the operation control of the live-broadcast content sharing system is realized through the touch screen.
As shown in fig. 2, the live content sharing system includes a video streaming media system and a comprehensive management system, the video streaming media system includes a video live broadcast module, a video playback module, a CDN module, a scene switching module, an e-commerce module, and a live broadcast sharing module, and the comprehensive management system includes a marketing management module and a background management module.
The video live broadcast module is used for accessing a live broadcast source, and supports the access of a mobile phone live broadcast source, a VR live broadcast source and a high-definition camera live broadcast source.
Specifically, in order to realize synchronous live broadcast of multiple entity stores, the shopping system can help brand merchants to finish the shopping process in one step, saves the operating cost, and accelerates the realization of scene experience marketing, and the live broadcast module distributes videos to the video live broadcast modules of different interactive live broadcast shopping integrated machines through the access of a live broadcast source to carry out synchronous live broadcast.
In order to enable live broadcast to have better user experience and optimized live broadcast time delay, the live broadcast content sharing system optimizes the time delay through coding cascade transmission, the cascade transmission is based on UDP (connectionless transmission protocol) extension optimization, SDK (software development kit) is based on UDP access, and the SDK analyzes UDP to obtain a live broadcast source and transmits the live broadcast source to a player.
The video playback module is used for fast playback of live videos, namely after live broadcast of a mobile phone, live broadcast of VR (virtual reality) and live broadcast of a high-definition camera are finished, the live broadcast is stored as a video file and stored, and fast playback (namely video on demand) of the videos is realized by optimizing a file retrieval algorithm.
The CDN module is used for global scheduling of live video and on-demand video, load balancing, remote scheduling, hot standby redundancy, hot scheduling and the like so as to ensure normal operation of live video and on-demand video.
The scene switching module is used for switching live scenes in different modes, switching various live broadcast pictures such as live broadcast of a mobile phone, live broadcast of a panorama, live broadcast of VR (virtual reality), live broadcast of a high-definition camera and the like, and realizing local display and panorama display switching of the live broadcast pictures.
The e-commerce module is used for carrying out commodity transaction, commodity management, order management and quick payment in the live broadcast process; the requirements of merchants of physical stores such as one-key shop opening, one-key ordering and quick transaction are met; the quick payment can be code scanning payment, bank card payment and the like, and consumption bills or invoices can be printed through a printer of the interactive live-broadcast shopping all-in-one machine.
The live broadcast sharing module is used for sharing live broadcast videos, can share the live broadcast videos to social platforms such as WeChat and microblog, easily implants live broadcasts into the social platforms, and can watch the live broadcast videos and directly shop and place orders.
The marketing management module is used for various marketing management and decision analysis support management such as marketing activities, secondary distribution, zero stock, big business data and the like.
The background management module is used for providing store management, member management, order management, commodity management and the like.
The live broadcast content sharing system is composed of a plurality of subsystems, so that one subsystem comprises a complete service function of a certain service field, and each subsystem realizes data interaction with an external system through an interface; the subsystem is divided into a plurality of functional modules stably, flexibly and repeatedly used; different functional modules of the application program are connected through a defined interface and a protocol between the functional modules through a Service Oriented Architecture (SOA), the interface is defined in a neutral mode and is independent of a corresponding hardware platform, an operating system and a programming language, and therefore the functional modules of the system are interacted in a unified and universal method.
Among them, the J2EE framework is one of the currently mainstream frameworks, and the J2EE framework has the advantages of high availability, low development cost, high reliability, strong extensibility, and the like, so that the development cost and complexity are reduced by adopting the J2EE framework to develop the application program.
The interactive live-broadcast shopping all-in-one machine is mainly used by physical stores;
as shown in fig. 3, specifically, the working principle of the interactive live shopping all-in-one machine is as follows:
the interactive live-broadcast shopping integrated machine is arranged in a physical store, account registration is carried out through a live-broadcast content sharing system, an online store is established, and the online store is associated with an account of a manufacturer;
an operation department of a manufacturer carries out video live broadcast, distributes the video live broadcast to account numbers of online stores corresponding to physical stores, and carries out synchronous live broadcast through an interactive live broadcast shopping integrated machine;
through the interactive live-broadcast shopping integrated machine, a client can perform interactive communication with a manufacturer and perform operations such as commodity selection, purchase, payment and the like;
the physical stores can publicize the commodities in live broadcast through video playback, and help the physical stores to realize scene experience type marketing;
the mode achieves point-to-face sales form, multiple entity stores are live broadcast synchronously, and the cost of resources and time required by each point between the traditional point and the point is saved, so that the advantage of the mode is formed.
In conclusion, the online and offline online shopping mode is perfectly combined by combining the physical stores, live video and E-commerce, the traditional E-commerce and store shopping mode is changed, synchronous live broadcast of a plurality of physical stores is realized, a merchant is assisted to finish the shopping process in one step, the operating cost is saved, and the accelerated scene experience marketing is realized. Therefore, the invention effectively overcomes various defects in the prior art and has high industrial utilization value.
The foregoing embodiments are merely illustrative of the principles and utilities of the present invention and are not intended to limit the invention. Any person skilled in the art can modify or change the above-mentioned embodiments without departing from the spirit and scope of the present invention. Accordingly, it is intended that all equivalent modifications or changes which can be made by those skilled in the art without departing from the spirit and technical spirit of the present invention be covered by the claims of the present invention.
Claims (6)
1. An interactive live shopping all-in-one machine is characterized in that: the system comprises a touch screen, a computer host, a printer and a high-definition camera, wherein the computer host is respectively connected with the touch screen, the printer and the high-definition camera and is connected to a cloud server through a built-in network module to update information from the cloud server, a live content sharing system is installed on the computer host, and operation control of the live content sharing system is realized through the touch screen.
2. The interactive live shopping all-in-one machine as claimed in claim 1, wherein: the live content sharing system comprises a video streaming media system and a comprehensive management system, wherein the video streaming media system comprises a video live broadcasting module, a video playback module, a CDN (content delivery network) module, a scene switching module, an e-commerce module and a live broadcasting sharing module, and the comprehensive management system comprises a marketing management module and a background management module;
the video live broadcast module is used for accessing and distributing live broadcast sources;
the video playback module is used for quickly playing back live video;
the CDN module is used for global scheduling of video live broadcast and on-demand, load balancing, remote scheduling, hot standby redundancy and hot scheduling;
the scene switching module is used for switching live scenes in different modes;
the e-commerce module is used for carrying out commodity transaction, commodity management, order management and quick payment in the live broadcast process;
the live broadcast sharing module is used for live broadcast video sharing;
the marketing management module is used for marketing management and decision analysis support management;
the background management module is used for store management, member management, order management and commodity management.
3. The interactive live shopping all-in-one machine as claimed in claim 2, characterized in that: and the video live broadcast module distributes the video source to different video output ports for synchronous live broadcast after the live broadcast source is accessed.
4. The interactive live shopping all-in-one machine as claimed in claim 2, characterized in that: the video live broadcast module supports the access of a mobile phone live broadcast source, a VR live broadcast source and a high-definition camera live broadcast source.
5. The interactive live shopping all-in-one machine as claimed in claim 2, characterized in that: the live broadcast sharing module is used for sharing live broadcast videos to the social platform.
6. The interactive live shopping all-in-one machine as claimed in claim 2, characterized in that: the multi-independent scene live content sharing system is realized by application program development based on a J2EE framework and is deployed on a cloud server.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
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| CN201910421839.5A CN111986407A (en) | 2019-05-21 | 2019-05-21 | Interactive live broadcast shopping all-in-one machine |
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| Application Number | Priority Date | Filing Date | Title |
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| CN201910421839.5A CN111986407A (en) | 2019-05-21 | 2019-05-21 | Interactive live broadcast shopping all-in-one machine |
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| CN111986407A true CN111986407A (en) | 2020-11-24 |
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| CN201910421839.5A Pending CN111986407A (en) | 2019-05-21 | 2019-05-21 | Interactive live broadcast shopping all-in-one machine |
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Cited By (1)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN112734515A (en) * | 2020-12-31 | 2021-04-30 | 江苏迅高智能科技有限公司 | Integrated intelligent assistant for overseas life and shopping |
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2019
- 2019-05-21 CN CN201910421839.5A patent/CN111986407A/en active Pending
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