CN105183891B - Advertising information shows method and device - Google Patents
Advertising information shows method and device Download PDFInfo
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- CN105183891B CN105183891B CN201510632738.4A CN201510632738A CN105183891B CN 105183891 B CN105183891 B CN 105183891B CN 201510632738 A CN201510632738 A CN 201510632738A CN 105183891 B CN105183891 B CN 105183891B
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Abstract
The embodiment of the invention discloses advertising informations to show method and device.Wherein, the method is applied to advertising information search service end, comprising: obtains the natural result obtained according to searching request and advertising information queue；Identify the redundancy advertising information for meeting setting repeat condition in advertising information queue with the natural result；It obtains the original of redundancy advertising information in advertising information queue and shows probability, and reduce this and original show probability；Advertising information queue to be showed is determined from advertising information queue according to the original probability that shows after reduction, and instruction terminal carries out advertising information based on advertising information queue to be showed in the search results pages under searching request and shows or show update.Technical solution provided in an embodiment of the present invention can reduce the redundancy for being presented to the search result of user, promote user to the satisfaction of search result.
Description
Technical field
The present embodiments relate to Internet technical fields more particularly to advertising information to show method and device.
Background technique
The purpose that search engine provides search service is: attract user group by providing accurate natural result abundant,
Promote flow；Profit is earned by matching client payment advertising information relevant to search term.For now, it searches getting
After rope request, nature search and advertising information search can be carried out respectively in a parallel fashion, and then be correspondingly made available and search at this
Search result under rope request: natural result and advertising information, then common typesetting, is presented to user in search results pages.
So-called search naturally refers to: it is scanned in index data base according to set algorithm, it is most related to searching request to find
Matching the page process.Natural result is only related with the degree of correlation of searching request, is not influenced by pay-per-click.
However, since search and advertising information search are independent from each other two kinds and searched for naturally in existing search service
Journey, thus the natural search result in finally obtained search result be likely to advertising information repeat, redundancy compared with
Height, user are poor to the satisfaction of search result.
Summary of the invention
The embodiment of the present invention provides advertising information and shows method and device, is presented to the superfluous of the search result of user with reduction
Remaining promotes user to the satisfaction of search result.
On the one hand, the embodiment of the invention provides a kind of advertising informations to show method, this method comprises:
Obtain the natural result obtained according to searching request and advertising information queue；
Identify the redundancy advertising information for meeting setting repeat condition in the advertising information queue with the natural result；
Obtain the original of redundancy advertising information in the advertising information queue and show probability, and reduce this it is original show it is general
Rate；
Advertising information queue to be showed is determined from the advertising information queue according to the original probability that shows after reduction, and
Instruction terminal carries out advertising information in the search results pages under described search request based on the advertising information queue to be showed
Show or show update.
On the other hand, the embodiment of the invention provides another advertising informations to show method, this method comprises:
After the searching request for receiving user's triggering, advertising information team to be showed is obtained from advertising information search service end
Column, wherein the advertising information queue to be showed are as follows: advertising information search service end is obtained by obtaining according to searching request
To natural result and advertising information queue, the identification advertising information queue in meet setting with the natural result and repeat
The redundancy advertising information of condition reduces the original of redundancy advertising information in the advertising information queue and shows probability and according to drop
Original after low shows probability identified queue from the advertising information queue；
Based on the advertising information queue to be showed, advertising information is carried out in search results pages and shows or show update.
In another aspect, the embodiment of the invention also provides a kind of advertising information display device, which includes:
Natural result and advertising information queue acquiring unit, for obtain the natural result obtained according to searching request and
Advertising information queue；
Redundancy advertising information recognition unit meets with the natural result in the advertising information queue set for identification
The redundancy advertising information of repeat condition；
Redundancy advertising information shows probability updating unit, for obtaining redundancy advertising information in the advertising information queue
It is original to show probability, and reduce this and original show probability；
Advertising information queue determination unit to be showed, for according to the original probability that shows after reduction from the advertising information
Advertising information queue to be showed is determined in queue, and instruction terminal is based on the advertising information queue to be showed and asks in described search
Advertising information is carried out in search results pages under asking shows or show update.
In another aspect, the embodiment of the invention also provides a kind of advertising information display device, which includes:
Advertising information acquiring unit to be showed is searched for after receiving the searching request that user triggers from advertising information
Server-side obtains advertising information queue to be showed, wherein the advertising information queue to be showed are as follows: the advertising information search clothes
Business end is by obtaining the natural result obtained according to searching request and advertising information queue, identifying in the advertising information queue
Meet the redundancy advertising information of setting repeat condition with the natural result, reduce redundancy advertisement letter in the advertising information queue
The original of breath shows probability and shows probability identified queue from the advertising information queue according to original after reduction；
Advertising information shows unit, for carrying out in search results pages wide based on the advertising information queue to be showed
It accuses information and shows or show update.
Technical solution provided in an embodiment of the present invention can identify the redundancy in advertising information queue according to natural result
Advertising information, and then probability is showed by reduction redundancy advertising information, to reduce the redundancy for the search result for being presented to user
Degree promotes user to the satisfaction of search result.
Detailed description of the invention
Fig. 1 is the flow diagram that a kind of advertising information that the embodiment of the present invention one provides shows method；
Fig. 2 is the flow diagram that another advertising information provided by Embodiment 2 of the present invention shows method；
Fig. 3 is a kind of structural schematic diagram for advertising information display device that the embodiment of the present invention three provides；
Fig. 4 is a kind of structural schematic diagram for advertising information display device that the embodiment of the present invention four provides；
Fig. 5 is the signaling process figure that a kind of advertising information that the embodiment of the present invention five provides shows method；
Fig. 6 is that a kind of search result that the embodiment of the present invention five provides shows schematic diagram.
Specific embodiment
The present invention is described in further detail with reference to the accompanying drawings and examples.It is understood that this place is retouched
The specific embodiment stated is used only for explaining the present invention rather than limiting the invention.It also should be noted that in order to just
Only the parts related to the present invention are shown in description, attached drawing rather than entire infrastructure.
It should be mentioned that some exemplary embodiments are described as before exemplary embodiment is discussed in greater detail
The processing or method described as flow chart.Although operations (or step) are described as the processing of sequence by flow chart,
Many of these operations can be implemented concurrently, concomitantly or simultaneously.In addition, the sequence of operations can be pacified again
Row.The processing can be terminated when its operations are completed, it is also possible to have the additional step being not included in attached drawing.Institute
Stating processing can correspond to method, function, regulation, subroutine, subprogram etc..
It should further be mentioned that the function action being previously mentioned can be attached according to being different from some replace implementations
The sequence indicated in figure occurs.For example, related function action is depended on, each width figure shown in succession actually may be used
Substantially simultaneously to execute or can execute in a reverse order sometimes.
Embodiment one
Fig. 1 is the flow diagram that a kind of advertising information that the embodiment of the present invention one provides shows method.The present embodiment can
Suitable for determining advertising information to be showed according to the searching request after receiving searching request, to show to advertising information
Or show more news.This method can be executed by advertising information display device, and described device is by software and/or hardware reality
It is existing, it is integrated on advertising information search service end.Wherein, advertising information search service end is to provide advertising information for terminal to search
The physical equipment of rope service.Referring to Fig. 1, it is specific such as that advertising information provided in this embodiment shows the operation of execution included by method
Under.
S110, the natural result obtained according to searching request and advertising information queue are obtained.
In the present embodiment, terminal is receiving user in search input frame after the search term that inputs, can generate and includes
There is the searching request of the search term；Later, server-side carries out nature search according to the searching request and advertising information is searched for, to obtain
The search result under the searching request: natural result and advertising information is got, and is handed down to terminal；Final terminal is searched what is obtained
Hitch fruit is presented to user.
Specifically, search can be respectively by two different server-side (natural search service ends with advertising information search naturally
With advertising information search service end) it executes.Illustratively, terminal can request nature search service end respectively in a parallel fashion
Nature search is carried out according to searching request, to obtain corresponding natural result, basis is requested at request advertising information search service end
Searching request carries out advertising information search, to obtain corresponding advertising information queue.If natural search service end and advertisement are believed
Breath can establish communication connection between search service end, then nature search service end can will directly be obtained by the communication connection
Natural result is sent to advertising information search service end.If between natural search service end and advertising information search service end not
Communication connection can be established, then obtained natural result can be sent to advertisement indirectly by terminal by natural search service end
Information search service end.Certainly, it should be appreciated by those skilled in the art that search and advertising information search can also be by naturally
Same server-side executes, and advertising information search service end is also used to provide nature search service for terminal in the case.
In the present embodiment, by search for naturally the obtained number of natural result can be one, it is two or more.It is right
It may include following essential information for each natural result: title, description (namely abstract) and link information.Certainly, it removes
Outside essential information, natural result may also include some other information, such as general rise of prices of the stocks and other securities information, comment, marking, contact details, finally grab
Take the date and time etc. of natural result.
Meet the redundancy advertising information of setting repeat condition in S120, identification advertising information queue with natural result.
As a kind of specific embodiment of the present embodiment, redundancy advertising information identification process can include: by natural result
Title and/or description, with advertising information queue in advertising information title and/or description carry out similarity calculation；
If the similarity being calculated is greater than the threshold value of setting, advertising information is identified as redundancy advertisement letter
Breath.If such redundancy advertising information is the redundancy advertising information of the first kind.For example, each natural result can be directed to respectively, count
Calculate the text similarity in its title and advertising information queue between the title of each advertising information；Text similarity is greater than and is set
Corresponding advertising information is identified as redundancy advertising information when fixed first threshold value.In another example can be directed to respectively each certainly
So as a result, calculating the text similarity and/or semanteme in its description and advertising information queue between the description of each advertising information
Similarity；Corresponding advertising information is known when text similarity and/or semantic similarity are greater than the second threshold value of setting
It Wei not redundancy advertising information.Wherein, the first threshold value and the second threshold value can be equal or different.It should be noted that also
It can be come by comparing natural result and advertising information therebetween in title and the overall similarity in this two contents of description
Judge whether advertising information is redundancy advertising information.
As another specific embodiment of the present embodiment, redundancy advertising information identification process can include: by natural knot
The link information of fruit and the link information of advertising information in advertising information queue are compared；If analyzing natural result
It is corresponding with identical link information with advertising information, then advertising information is identified as redundancy advertising information.If such redundancy advertisement letter
Breath is the redundancy advertising information of Second Type.Wherein, link information may include redirected link information and/or main domain link information.
Comprehensively consider above two specific embodiment, it is preferred that whether advertising information first can be identified according to natural result
For the redundancy advertising information of the first kind；If not being the redundancy advertising information of the first kind, continuation is known according to natural result
Other advertising information whether be Second Type redundancy advertising information.
S130, obtain the original of redundancy advertising information in advertising information queue and show probability, and reduce this it is original show it is general
Rate.
In the present embodiment, what each advertising information in advertising information queue was corresponding with greater than 0 original shows probability.
For advertising information, showing probability more greatly and mean it, to be presented in the chance of terminal bigger, in advertising information queue
It sorts more forward.
Illustratively, if identifying that any one advertising information in advertising information queue is redundancy advertising information,
It can be by the original probability threshold value for showing probability and reducing setting of the redundancy advertising information.Preferably, if advertising information is first
The original probability that shows of redundancy advertising information is then directly reduced to 0 by the redundancy advertising information of type.
S140, advertising information queue to be showed is determined from advertising information queue according to the original probability that shows after reduction,
And instruction terminal carried out in the search results pages under searching request based on advertising information queue to be showed advertising information show or
Show update.
Illustratively, if initiate request terminal search results pages in can show in total 2N advertising information (for example,
N top ad information and N bottom end advertising information), then according to the original probability that shows after reduction from advertising information queue
Determine advertising information queue to be showed, it can specifically: the original of redundancy advertising information shows probability in advertising information queue
It executes after reducing operation, shows the sequence of probability from big to small according to original, 2N advertisement is filtered out from advertising information queue
Information, as advertising information queue to be showed.
Technical solution provided in this embodiment can identify the redundancy advertisement in advertising information queue according to natural result
Information, and then probability is showed by reduction redundancy advertising information, to reduce the redundancy for the search result for being presented to user, mention
User is risen to the satisfaction of search result.
Embodiment two
Fig. 2 is the flow diagram that another advertising information provided by Embodiment 2 of the present invention shows method.The present embodiment
It is applicable to after receiving searching request determine advertising information to be showed according to the searching request, to open up advertising information
Show or show more news.This method can be executed by advertising information display device, and described device is by software and/or hardware
It realizes, is integrated in terminal.Wherein, terminal can be such as smart phone, tablet computer, laptop, desktop computer, a
The physical equipment that there is personal digital assistant etc. search service triggering and search result to show function.Also, it is provided in this embodiment
The advertising information side of showing executed by advertising information search service end that advertising information shows method and above-described embodiment one provides
Method cooperation executes.Referring to fig. 2, it is specific as follows to show the operation of execution included by method for advertising information provided in this embodiment.
S210, after receiving the searching request that user triggers, advertisement letter to be showed is obtained from advertising information search service end
Queue is ceased, wherein advertising information queue to be showed is the advertising information team that advertising information search service end is obtained according to natural result
Column.
Specifically, advertising information queue to be showed is that advertising information search service end is obtained by obtaining according to searching request
Natural result and advertising information queue, identification advertising information queue in natural result meet setting repeat condition redundancy
Advertising information reduces the original of redundancy advertising information in advertising information queue and shows probability and showed according to original after reduction
Probability identified queue from advertising information queue.
S220, based on advertising information queue to be showed, carry out advertising information in search results pages and show or show update.
Illustratively, it after the searching request for receiving user's triggering, obtains from advertising information search service end wait show
Before advertising information queue, further includes:
Request nature search service end is corresponding to obtain according to searching request progress nature search respectively in a parallel fashion
Natural result, the request of request advertising information search service end obtain corresponding wide according to searching request progress advertising information search
Accuse the homepage top ad information subqueue in message queue；
Show natural result and homepage top ad information subqueue in search results pages；
The natural result obtained according to searching request is sent to advertising information search service end.
Illustratively, based on advertising information queue to be showed, advertising information is carried out in search results pages and shows or shows
It updates, comprising:
If detecting the operation of checking to homepage bottom end advertising information, according to advertising information queue to be showed, determine
Homepage bottom end advertising information subqueue in search results pages, to be showed.Wherein, homepage bottom end advertising information is checked
Operation can be and control touch control operation corresponding to currently displayed search results pages upward sliding.
Illustratively, after showing homepage bottom end advertising information subqueue, further includes:
If detecting the operation of checking to homepage top ad information, according to advertising information queue to be showed, determine
New homepage top ad information subqueue in search results pages, to the homepage showed in search results pages under searching request
Top ad message queue is updated.Wherein, operation is checked to homepage top ad information, can be control and currently shows
Touch control operation corresponding to the search results pages slide downward shown.
Embodiment three
Fig. 3 is a kind of structural schematic diagram for advertising information display device that the embodiment of the present invention three provides.Device configuration
In advertising information search service end.Referring to Fig. 3, the specific structure of the device is as follows:
Natural result and advertising information queue acquiring unit 310, for obtaining the natural result obtained according to searching request
And advertising information queue；
Redundancy advertising information recognition unit 320 meets in the advertising information queue with the natural result for identification
Set the redundancy advertising information of repeat condition；
Redundancy advertising information shows probability updating unit 330, believes for obtaining redundancy advertisement in the advertising information queue
The original of breath shows probability, and reduces this and original show probability；
Advertising information queue determination unit 340 to be showed, for according to the original probability that shows after reduction from the advertisement
Advertising information queue to be showed is determined in message queue, and instruction terminal is based on the advertising information queue to be showed and searches described
Advertising information, which is carried out, in search results pages under rope request shows or show update.
Illustratively, the redundancy advertising information recognition unit 320 is specifically used for:
By the title of advertising information in the title of the natural result and/or description, with the advertising information queue and/or
Description carries out similarity calculation；
If the similarity being calculated is greater than the threshold value of setting, the advertising information is identified as redundancy advertisement
Information.
Illustratively, the redundancy advertising information shows probability updating unit 330 and is specifically used for: by the advertising information team
The original probability that shows of redundancy advertising information is reduced to 0 in column.
Illustratively, the redundancy advertising information recognition unit 320 is specifically used for:
The link information of the natural result and the link information of advertising information in the advertising information queue are compared
To analysis；
If analyzing the natural result and the advertising information being corresponding with identical link information, the advertisement is believed
Breath is identified as redundancy advertising information.
Advertising information display device provided in this embodiment can be performed provided by any embodiment of the invention to be believed by advertisement
The advertising information that breath search service end executes shows method, has the corresponding functional module of execution method and beneficial effect.Do not exist
The technical detail of detailed description in the present embodiment, reference can be made to provided by any embodiment of the invention by advertising information search service
The advertising information that end executes shows method, and details are not described herein.
Example IV
Fig. 4 is a kind of structural schematic diagram for advertising information display device that the embodiment of the present invention four provides.Device configuration
In terminal.Referring to fig. 4, the specific structure of the device is as follows:
Advertising information acquiring unit 410 to be showed is searched after receiving the searching request that user triggers from advertising information
Rope server-side obtains advertising information queue to be showed, wherein the advertising information queue to be showed are as follows: the advertising information search
Server-side is by obtaining the natural result obtained according to searching request and advertising information queue, the identification advertising information queue
In with the natural result meet the redundancy advertising information of setting repeat condition, reduce redundancy advertisement in the advertising information queue
The original of information shows probability and shows probability identified team from the advertising information queue according to original after reduction
Column；
Show unit 420, for carrying out advertising information in search results pages based on the advertising information queue to be showed
Show or show update.
Illustratively, advertising information display device provided in this embodiment further include:
Natural result and top ad information request unit 400, for receive user triggering searching request after, from
Before advertising information search service end obtains advertising information queue to be showed, nature search service end is requested respectively in a parallel fashion
It requests to carry out nature search according to described search to obtain corresponding natural result, requests advertising information search service end root
It requests to carry out advertising information search to obtain homepage top ad information in corresponding advertising information queue according to described search
Queue；
Natural result transmission unit 405 is obtained for sending to advertising information search service end according to searching request
Natural result；
It is described to show unit 420, it is also used to show in search results pages the natural result and homepage top ad is believed
Cease subqueue.
Illustratively, the unit 420 that shows is specifically used for: checking behaviour to homepage bottom end advertising information if detected
Make, then according to the advertising information queue to be showed, determine the homepage bottom end advertising information subqueue in search results pages, with into
Row shows.
Illustratively, it is described show unit 420 also particularly useful for: show the homepage bottom end advertising information subqueue it
Afterwards, if detecting the operation of checking to homepage top ad information, according to the advertising information queue to be showed, determination is searched
New homepage top ad information subqueue in rope result page, to request described search the head showed in lower search results pages
Page top ad message queue is updated.
Embodiment five
Fig. 5 is the signaling process figure that a kind of advertising information that the embodiment of the present invention five provides shows method.The present embodiment can
To provide a kind of preferred embodiment based on above-mentioned all embodiments.Referring to Fig. 5, advertising information exhibition provided in this embodiment
Execution operation included by existing method is specific as follows.
S501, terminal receive the searching request of user's triggering.
S502, terminal send searching request to natural search service end and advertising information search service end in a parallel fashion.
S503, natural search service end carry out nature search according to searching request, issue corresponding natural result to terminal.
S504, the request of advertising information search service end carry out advertising information search according to searching request, corresponding to obtain
Advertising information queue, and the homepage top ad information subqueue in the advertising information queue is issued to terminal.
S505, terminal show the homepage top ad information subqueue received and natural result in search results pages.
As shown in fig. 6, show in scene in search result, the content in search result homepage 601 from top to bottom usually according to
Secondary is top advertising information (namely top ad information), part natural result and bottom end advertising information in a plurality of natural result
(namely lower advertisement information).Remaining natural result in the non-homepage of search result for being showed.By terminal display screen
The limitation of curtain 602, terminal only can first draw the natural result of top ad information and centre in search result homepage 601
System rendering, is presented to user.If user wants to check the bottom end advertising information of lower section, need through setting operation upward sliding
Search results pages.For example, for the smart phone or tablet computer for touch screen display mode, which be can be
User acts on search results pages hand upward sliding.
If S506, detect user triggering control current search result page upward sliding gesture operation, terminal to
Advertising information search service end sends obtained all natural results.
S507, advertising information search service end receive natural result, and obtain the advertising information obtained according to searching request
Queue.
Meet setting repeat condition with natural result in S508, the identification advertising information queue of advertising information search service end
Redundancy advertising information.
Specific identification process are as follows: advertising information search service end believe the title of natural result and/or description with advertisement
It ceases the title of advertising information and/or description in queue and carries out similarity calculation；If the similarity being calculated is greater than setting
The advertising information is then identified as the redundancy advertising information of the first kind by threshold value；
If the similarity being calculated be less than or equal to setting threshold value, by the link information of natural result with
The link information of the advertising information is compared；Identical link is corresponding with the advertising information if analyzing natural result
The advertising information is then identified as the redundancy advertising information of Second Type by information.
S509, advertising information search service end reduce the original of redundancy advertising information in advertising information queue and show probability.
Specifically, if identifying that any one advertising information in advertising information queue is the redundancy advertisement of the first kind
The original probability that shows of the redundancy advertising information is then directly reduced to 0 by information.If it is the redundancy advertisement letter of Second Type
Breath, then by the original probability threshold value for showing probability and reducing setting of the redundancy advertising information.
S510, advertising information search service end according to original after reduction show probability determined from advertising information queue to
Show advertising information queue, is issued to terminal.
Specific determination process can be found in the associated description in above-described embodiment one, and details are not described herein.
S511, terminal determine homepage bottom end advertising information in search results pages according to advertising information queue to be showed
Queue, to be showed.Wherein, advertising information subqueue in homepage bottom end is wide by removing homepage top in advertising information queue to be showed
Accuse the advertising information composition except information subqueue.
If S512, the gesture operation for controlling current search result page slide downward for detecting user's triggering, terminal
According to advertising information queue to be showed, the new homepage top ad information subqueue in search results pages is determined.
The homepage top ad message queue showed in search results pages under searching request is updated to newly by S513, terminal
Homepage top ad information subqueue.
The present embodiment when showing advertising information, can by advertising information queue with the duplicate redundancy advertisement of natural result
Information screen falls, and greatly improves the cashability of advertising information and the user experience of search result.
Note that the above is only a better embodiment of the present invention and the applied technical principle.It will be appreciated by those skilled in the art that
The invention is not limited to the specific embodiments described herein, be able to carry out for a person skilled in the art it is various it is apparent variation,
It readjusts and substitutes without departing from protection scope of the present invention.Therefore, although being carried out by above embodiments to the present invention
It is described in further detail, but the present invention is not limited to the above embodiments only, without departing from the inventive concept, also
It may include more other equivalent embodiments, and the scope of the invention is determined by the scope of the appended claims.
Claims (16)
1. a kind of advertising information shows method, which is characterized in that be applied to advertising information search service end, comprising:
Obtain the natural result obtained according to searching request and advertising information queue；
Identify the redundancy advertising information for meeting setting repeat condition in the advertising information queue with the natural result；
It obtains the original of redundancy advertising information in the advertising information queue and shows probability, and reduce this and original show probability；
Advertising information queue to be showed is determined from the advertising information queue according to the original probability that shows after reduction, and is indicated
Terminal carries out advertising information in the search results pages under described search request based on the advertising information queue to be showed and shows
Or show update.
2. the method according to claim 1, wherein identify in the advertising information queue with the natural result
Meet the redundancy advertising information of setting repeat condition, comprising:
By the title of advertising information and/or description in the title of the natural result and/or description, with the advertising information queue
Carry out similarity calculation；
If the similarity being calculated is greater than the threshold value of setting, the advertising information is identified as redundancy advertisement letter
Breath.
3. according to the method described in claim 2, it is characterized in that, reducing redundancy advertising information in the advertising information queue
It is original to show probability, comprising: the original probability that shows of redundancy advertising information in the advertising information queue is reduced to 0.
4. the method according to claim 1, wherein identify in the advertising information queue with the natural result
Meet the redundancy advertising information of setting repeat condition, comprising:
The link information of the natural result is compared with the link information of advertising information in the advertising information queue point
Analysis；
If analyzing the natural result and the advertising information being corresponding with identical link information, the advertising information is known
It Wei not redundancy advertising information.
5. a kind of advertising information shows method, which is characterized in that be applied to terminal, comprising:
After the searching request for receiving user's triggering, advertising information queue to be showed is obtained from advertising information search service end,
Described in advertising information queue to be showed are as follows: advertising information search service end by obtain according to searching request obtain from
Meet setting repeat condition with the natural result in right result and advertising information queue, the identification advertising information queue
Redundancy advertising information, reduce redundancy advertising information in the advertising information queue it is original show probability and according to reduction after
It is original to show probability identified queue from the advertising information queue；
Based on the advertising information queue to be showed, advertising information is carried out in search results pages and shows or show update.
6. according to the method described in claim 5, it is characterized in that, receive user triggering searching request after, from advertisement
Information search service end obtains before advertising information queue to be showed, further includes:
Request nature search service end is corresponding to obtain according to described search request progress nature search respectively in a parallel fashion
Natural result requests advertising information search service end to request to carry out advertising information search according to described search to be corresponded to
Advertising information queue in homepage top ad information subqueue；
Show the natural result and homepage top ad information subqueue in search results pages；
The natural result obtained according to searching request is sent to advertising information search service end.
7. according to the method described in claim 6, it is characterized in that, being tied based on the advertising information queue to be showed in search
Advertising information, which is carried out, in fruit page shows or show update, comprising:
If detecting the operation of checking to homepage bottom end advertising information, according to the advertising information queue to be showed, determine
Homepage bottom end advertising information subqueue in search results pages, to be showed.
8. the method according to the description of claim 7 is characterized in that show the homepage bottom end advertising information subqueue it
Afterwards, further includes:
If detecting the operation of checking to homepage top ad information, according to the advertising information queue to be showed, determine
New homepage top ad information subqueue in search results pages, with request to have showed in lower search results pages to described search
Homepage top ad message queue is updated.
9. a kind of advertising information display device, which is characterized in that be configured at advertising information search service end, comprising:
Natural result and advertising information queue acquiring unit, for obtaining the natural result obtained according to searching request and advertisement
Message queue；
Redundancy advertising information recognition unit meets setting with the natural result in the advertising information queue for identification and repeats
The redundancy advertising information of condition；
Redundancy advertising information shows probability updating unit, for obtaining the original of redundancy advertising information in the advertising information queue
Show probability, and reduces this and original show probability；
Advertising information queue determination unit to be showed, for according to the original probability that shows after reduction from the advertising information queue
Middle determination advertising information queue to be showed, and instruction terminal is based on the advertising information queue to be showed under described search request
Search results pages in carry out advertising information show or show update.
10. device according to claim 9, which is characterized in that the redundancy advertising information recognition unit is specifically used for:
By the title of advertising information and/or description in the title of the natural result and/or description, with the advertising information queue
Carry out similarity calculation；
If the similarity being calculated is greater than the threshold value of setting, the advertising information is identified as redundancy advertisement letter
Breath.
11. device according to claim 10, which is characterized in that the redundancy advertising information shows probability updating unit tool
Body is used for: the original probability that shows of redundancy advertising information in the advertising information queue is reduced to 0.
12. device according to claim 9, which is characterized in that the redundancy advertising information recognition unit is specifically used for:
The link information of the natural result is compared with the link information of advertising information in the advertising information queue point
Analysis；
If analyzing the natural result and the advertising information being corresponding with identical link information, the advertising information is known
It Wei not redundancy advertising information.
13. a kind of advertising information display device, which is characterized in that be configured at terminal, comprising:
Advertising information acquiring unit to be showed, after receiving the searching request that user triggers, from advertising information search service
End obtains advertising information queue to be showed, wherein the advertising information queue to be showed are as follows: advertising information search service end
By obtain in the natural result obtained according to searching request and advertising information queue, the identification advertising information queue with institute
Natural result is stated to meet the redundancy advertising information of setting repeat condition, reduce redundancy advertising information in the advertising information queue
It is original to show probability and probability identified queue from the advertising information queue is showed according to original after reduction；
Show unit, for based on the advertising information queue to be showed, carried out in search results pages advertising information show or
Show update.
14. device according to claim 13, which is characterized in that further include:
Natural result and top ad information request unit, for being believed after the searching request for receiving user's triggering from advertisement
Before breath search service end obtains advertising information queue to be showed, request nature search service end according to institute respectively in a parallel fashion
It states searching request and carries out nature search to obtain corresponding natural result, advertising information search service end is requested to request basis
Described search request carries out advertising information search to obtain the sub- team of homepage top ad information in corresponding advertising information queue
Column；
Natural result transmission unit, for sending the natural knot obtained according to searching request to advertising information search service end
Fruit；
It is described to show unit, it is also used to show in search results pages the natural result and the sub- team of homepage top ad information
Column.
15. device according to claim 14, which is characterized in that the unit that shows is specifically used for: if detected pair
Homepage bottom end advertising information checks operation, then according to the advertising information queue to be showed, determines the head in search results pages
Page bottom end advertising information subqueue, to be showed.
16. device according to claim 15, which is characterized in that it is described show unit also particularly useful for: it is described showing
After the advertising information subqueue of homepage bottom end, operation is checked to homepage top ad information if detected, according to
Advertising information queue to be showed determines the new homepage top ad information subqueue in search results pages, to ask to described search
The homepage top ad message queue showed in lower search results pages is asked to be updated.
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| CN106649554A (en) * | 2016-11-08 | 2017-05-10 | 北京奇虎科技有限公司 | Application program search method, device, server and system |
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