CN105183891A - Advertisement information displaying method and device - Google Patents
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- CN105183891A CN105183891A CN201510632738.4A CN201510632738A CN105183891A CN 105183891 A CN105183891 A CN 105183891A CN 201510632738 A CN201510632738 A CN 201510632738A CN 105183891 A CN105183891 A CN 105183891A
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
- G06F16/90—Details of database functions independent of the retrieved data types
- G06F16/95—Retrieval from the web
- G06F16/953—Querying, e.g. by the use of web search engines
- G06F16/9535—Search customisation based on user profiles and personalisation
Abstract
The embodiment of the invention discloses an advertisement information displaying method and device. The method is applied to an advertisement information searching server side and comprises the steps that a natural result obtained according to a searching request and an advertisement information queue are acquired; redundant advertisement information which meets the set repeat conditions with the natural result in the advertisement information queue is recognized; the original displaying probability of the redundant advertisement information in the advertisement information queue is acquired and decreased; an advertisement information queue to be displayed is determined from the advertisement information queue according to the decreased original displaying probability, and a terminal is indicated to perform advertisement information displaying or displaying updating in a searching result page of the searching result on the basis of the advertisement information queue to be displayed. According to the technical scheme of the advertisement information displaying method and device, the redundancy degree of the searching result displayed to a user can be reduced, and the satisfaction degree of the user for the searching result can be improved.
Description
Technical field
The embodiment of the present invention relates to Internet technical field, particularly relates to advertising message exhibiting method and device.
Background technology
Search engine provides the object of search service to be: by providing accurately abundant natural result to attract customer group, promote flow; By the client payment advertising message earning profit that coupling is relevant to search word.For now, after getting searching request, nature search and advertising message search can be carried out in a parallel fashion respectively, and then correspondingly obtain the Search Results under this searching request: natural result and advertising message, then common typesetting, is presented to user in search results pages.So-called search naturally refers to: search in index data base according to set algorithm, to find process of mating the page maximally related with searching request.The degree of correlation of natural result only with searching request is relevant, not by the impact of pay-per-click.
But, because in existing search service, search and advertising message search are two kinds of separate search procedures naturally, so the natural Search Results in final obtained Search Results repeats with advertising message possibly, its redundance is higher, and the satisfaction of user to Search Results is poor.
Summary of the invention
The embodiment of the present invention provides advertising message exhibiting method and device, to reduce the redundance of the Search Results being presented to user, promotes user to the satisfaction of Search Results.
On the one hand, embodiments provide a kind of advertising message exhibiting method, the method comprises:
Obtain the natural result and advertising message queue that obtain according to searching request;
Identify the redundancy advertising message meeting with described natural result in described advertising message queue and set repeat condition;
Obtain the original of redundancy advertising message in described advertising message queue and represent probability, and reduce this and originally represent probability;
Determine to treat showing advertisements message queue from described advertising message queue according to the original probability that represents after reducing, and based on described, indicating terminal treats that carrying out advertising message in the search results pages of showing advertisements message queue under described searching request represents or represent renewal.
On the other hand, embodiments provide another kind of advertising message exhibiting method, the method comprises:
After receiving the searching request of user's triggering, obtain from advertising message search service end and treat showing advertisements message queue, wherein saidly treat that showing advertisements message queue is: described advertising message search service end is by obtaining the natural result and advertising message queue that obtain according to searching request, identify the redundancy advertising message meeting with described natural result in described advertising message queue and set repeat condition, that reduces redundancy advertising message in described advertising message queue originally represents probability and represents probability determined queue from described advertising message queue according to original after reducing,
Treat showing advertisements message queue based on described, in search results pages, carry out advertising message represent or represent renewal.
Again on the one hand, the embodiment of the present invention additionally provides a kind of advertising message demonstration device, and this device comprises:
Natural result and advertising message queue acquiring unit, for obtaining the natural result and advertising message queue that obtain according to searching request;
Redundancy advertising message recognition unit, for identifying the redundancy advertising message meeting with described natural result in described advertising message queue and set repeat condition;
Redundancy advertising message represents probability updating unit, represents probability for obtaining the original of redundancy advertising message in described advertising message queue, and reduces this and originally represent probability;
Treat showing advertisements message queue determining unit, for determining to treat showing advertisements message queue from described advertising message queue according to the original probability that represents after reduction, and based on described, indicating terminal treats that carrying out advertising message in the search results pages of showing advertisements message queue under described searching request represents or represent renewal.
Again on the one hand, the embodiment of the present invention additionally provides a kind of advertising message demonstration device, and this device comprises:
Treat showing advertisements information acquisition unit, for receive user trigger searching request after, obtain from advertising message search service end and treat showing advertisements message queue, wherein saidly treat that showing advertisements message queue is: described advertising message search service end is by obtaining the natural result and advertising message queue that obtain according to searching request, identify the redundancy advertising message meeting with described natural result in described advertising message queue and set repeat condition, that reduces redundancy advertising message in described advertising message queue originally represents probability and represents probability determined queue from described advertising message queue according to original after reducing,
Advertising message represents unit, for treating showing advertisements message queue based on described, carrying out advertising message and representing or represent renewal in search results pages.
The technical scheme that the embodiment of the present invention provides, the redundancy advertising message in advertising message queue can be identified according to natural result, and then represent probability by what reduce redundancy advertising message, reduce the redundance of the Search Results being presented to user, promote user to the satisfaction of Search Results.
Accompanying drawing explanation
Fig. 1 is the schematic flow sheet of a kind of advertising message exhibiting method that the embodiment of the present invention one provides;
Fig. 2 is the schematic flow sheet of the another kind of advertising message exhibiting method that the embodiment of the present invention two provides;
Fig. 3 is the structural representation of a kind of advertising message demonstration device that the embodiment of the present invention three provides;
Fig. 4 is the structural representation of a kind of advertising message demonstration device that the embodiment of the present invention four provides;
Fig. 5 is the signaling process figure of a kind of advertising message exhibiting method that the embodiment of the present invention five provides;
Fig. 6 is that a kind of Search Results that the embodiment of the present invention five provides represents schematic diagram.
Embodiment
Below in conjunction with drawings and Examples, the present invention is described in further detail.Be understandable that, specific embodiment described herein is only for explaining the present invention, but not limitation of the invention.It also should be noted that, for convenience of description, illustrate only part related to the present invention in accompanying drawing but not entire infrastructure.
Before in further detail exemplary embodiment being discussed, it should be mentioned that some exemplary embodiments are described as the process or method described as process flow diagram.Although operations (or step) is described as the process of order by process flow diagram, many operations wherein can be implemented concurrently, concomitantly or simultaneously.In addition, the order of operations can be rearranged.Described process can be terminated when its operations are completed, but can also have the additional step do not comprised in the accompanying drawings.Described process can correspond to method, function, code, subroutine, subroutine etc.
Also it should be mentioned that and to replace in implementation at some, the function/action mentioned can according to being different from occurring in sequence of indicating in accompanying drawing.For example, depend on involved function/action, in fact each width figure in succession illustrated can perform simultaneously or sometimes can perform according to contrary order substantially.
Embodiment one
Fig. 1 is the schematic flow sheet of a kind of advertising message exhibiting method that the embodiment of the present invention one provides.The present embodiment is applicable to be determined to treat showing advertisements information according to this searching request after receiving searching request, to represent advertising message or to represent more news.The method can be performed by advertising message demonstration device, and described device, by software and/or hardware implementing, is integrated on advertising message search service end.Wherein, advertising message search service end is the physical equipment providing advertising message search service for terminal.See Fig. 1, the executable operations included by advertising message exhibiting method that the present embodiment provides is specific as follows.
S110, obtain the natural result and advertising message queue that obtain according to searching request.
In the present embodiment, terminal, receiving user after searching for the search word inputted in input frame, can produce the searching request including this search word; Afterwards, service end carries out nature search and advertising message search according to this searching request, to get the Search Results under this searching request: natural result and advertising message, and is handed down to terminal; The Search Results obtained is presented to user by final terminal.
Concrete, search and advertising message search can be performed by two different service ends (natural search service end and advertising message search service end) respectively naturally.Exemplary, terminal can ask nature search service end to carry out nature search according to searching request in a parallel fashion respectively, to obtain corresponding natural result, the request of request advertising message search service end carries out advertising message search according to searching request, to obtain corresponding advertising message queue.If can establish a communications link between natural search service end and advertising message search service end, then the natural result obtained directly is sent to advertising message search service end by this communication connection by natural search service end.If can not establish a communications link between natural search service end and advertising message search service end, then the natural result obtained can be sent to advertising message search service end by terminal room ground connection by natural search service end.Certainly, those of ordinary skill in the art should be understood that nature search and advertising message search can also be performed by same service end, and advertising message search service end is also for providing nature search service for terminal in the case.
In the present embodiment, can be one by naturally searching for the number of natural result obtained, two or more.For each natural result, it can comprise following essential information: title, description (also namely making a summary) and link information.Certainly, except essential information, natural result also can comprise some other information, as general rise of prices of the stocks and other securities information, comment, marking, contact details, finally captures the date and time etc. of natural result.
Meet with natural result the redundancy advertising message setting repeat condition in S120, the queue of identification advertising message.
As a kind of embodiment of the present embodiment, redundancy advertising message identifying can comprise: by the title of natural result and/or description, carries out Similarity Measure with the title of advertising message in advertising message queue and/or description;
If the similarity calculated is greater than the threshold value of setting, then advertising message is identified as redundancy advertising message.If this type of redundancy advertising message is the redundancy advertising message of the first kind.Such as, can respectively for each natural result, the text similarity between the title calculating each advertising message in its title and advertising message queue; When text similarity being greater than the first threshold value of setting, corresponding advertising message is identified as redundancy advertising message.Again such as, can respectively for each natural result, calculate its describe and in advertising message queue each advertising message description between text similarity and/or semantic similarity; When text similarity and/or semantic similarity being greater than the second threshold value of setting, corresponding advertising message is identified as redundancy advertising message.Wherein, the first threshold value and the second threshold value can be equal or not etc.It should be noted that, comparison natural result and the overall similarity of advertising message therebetween on title and these two contents of description can also be passed through, judge whether advertising message is redundancy advertising message.
As the another kind of embodiment of the present embodiment, redundancy advertising message identifying can comprise: compared by the link information of advertising message in the link information of natural result and advertising message queue; If analyze natural result and advertising message connects information to there being same chain, then advertising message is identified as redundancy advertising message.If this type of redundancy advertising message is the redundancy advertising message of Second Type.Wherein, link information can comprise redirect link information and/or main territory link information.
Consider above-mentioned two kinds of embodiments, preferably, can first according to the redundancy advertising message whether natural result identification advertising message is the first kind; Whether if be not the redundancy advertising message of the first kind, then continuing is the redundancy advertising message of Second Type according to natural result identification advertising message.
S130, obtain the original of redundancy advertising message in advertising message queue and represent probability, and reduce this and originally represent probability.
In the present embodiment, each bar advertising message in advertising message queue is all to be greater than 0 original should be had to represent probability.For advertising message, represent probability and mean that more greatly the chance that it is presented in terminal is larger, the sequence in advertising message queue is more forward.
Exemplary, if any advertising message identified in advertising message queue is redundancy advertising message, then the original of this redundancy advertising message can be represented the probability threshold value that probability reduces setting.Preferably, if advertising message is the redundancy advertising message of the first kind, then the direct original probability that represents by redundancy advertising message is reduced to 0.
S140, determine to treat showing advertisements message queue from advertising message queue according to the original probability that represents after reducing, and indicating terminal is based on treating that showing advertisements message queue is carried out advertising message and represented or represent renewal in the search results pages under searching request.
Exemplary, if initiate altogether can show 2N bar advertising message (such as in the search results pages of the terminal of request, N bar top ad information and N bar bottom advertising message), then determine to treat showing advertisements message queue from advertising message queue according to the original probability that represents after reduction, can be specially: redundancy advertising message original represents after probability performs and reduce operation in advertising message queue, probability order is from big to small represented according to original, 2N bar advertising message is filtered out, as treating showing advertisements message queue from advertising message queue.
The technical scheme that the present embodiment provides, the redundancy advertising message in advertising message queue can be identified according to natural result, and then represent probability by what reduce redundancy advertising message, reduce the redundance of the Search Results being presented to user, promote user to the satisfaction of Search Results.
Embodiment two
Fig. 2 is the schematic flow sheet of the another kind of advertising message exhibiting method that the embodiment of the present invention two provides.The present embodiment is applicable to be determined to treat showing advertisements information according to this searching request after receiving searching request, to represent advertising message or to represent more news.The method can be performed by advertising message demonstration device, and described device, by software and/or hardware implementing, is integrated in terminal.Wherein, terminal can be that such as smart mobile phone, panel computer, notebook computer, desktop computer, personal digital assistant etc. have the physical equipment of search service triggering and Search Results display function.Further, the advertising message exhibiting method that the present embodiment provides coordinates with the advertising message exhibiting method performed by advertising message search service end that above-described embodiment one provides and performs.See Fig. 2, the executable operations included by advertising message exhibiting method that the present embodiment provides is specific as follows.
S210, receive user trigger searching request after, from advertising message search service end obtain treat showing advertisements message queue, wherein treat that showing advertisements message queue is the advertising message queue that advertising message search service end obtains according to natural result.
Concrete, until showing advertisements message queue be advertising message search service end by obtain in the natural result that obtains according to searching request and advertising message queue, the queue of identification advertising message meet with natural result set repeat condition redundancy advertising message, reduce redundancy advertising message in advertising message queue originally represent probability and represent probability determined queue from advertising message queue according to original after reducing.
S220, based on treating showing advertisements message queue, in search results pages, carrying out advertising message represent or represent renewal.
Exemplary, after the searching request receiving user's triggering, before treating showing advertisements message queue from the acquisition of advertising message search service end, also comprise:
Ask nature search service end to carry out nature search to obtain corresponding natural result according to searching request in a parallel fashion respectively, the request of request advertising message search service end carries out advertising message search to obtain the homepage top ad information subqueue in corresponding advertising message queue according to searching request;
Natural result and homepage top ad information subqueue is represented in search results pages;
The natural result obtained according to searching request is sent to advertising message search service end.
Exemplary, based on treating showing advertisements message queue, in search results pages, carrying out advertising message represent or represent renewal, comprising:
If detected operation is checked to homepage bottom advertising message, then according to treating showing advertisements message queue, determine the homepage bottom advertising message subqueue in search results pages, to represent.Wherein, checking operation to homepage bottom advertising message, can be control the current shown touch control operation corresponding to search results pages upward sliding.
Exemplary, after representing homepage bottom advertising message subqueue, also comprise:
If detected operation is checked to homepage top ad information, then according to treating showing advertisements message queue, determine the new homepage top ad information subqueue in search results pages, to upgrade the homepage top ad message queue represented in search results pages under searching request.Wherein, checking operation to homepage top ad information, can be control the current shown touch control operation corresponding to search results pages slide downward.
Embodiment three
Fig. 3 is the structural representation of a kind of advertising message demonstration device that the embodiment of the present invention three provides.This device is configured at advertising message search service end.See Fig. 3, the concrete structure of this device is as follows:
Natural result and advertising message queue acquiring unit 310, for obtaining the natural result and advertising message queue that obtain according to searching request;
Redundancy advertising message recognition unit 320, for identifying the redundancy advertising message meeting with described natural result in described advertising message queue and set repeat condition;
Redundancy advertising message represents probability updating unit 330, represents probability for obtaining the original of redundancy advertising message in described advertising message queue, and reduces this and originally represent probability;
Treat showing advertisements message queue determining unit 340, for determining to treat showing advertisements message queue from described advertising message queue according to the original probability that represents after reduction, and based on described, indicating terminal treats that carrying out advertising message in the search results pages of showing advertisements message queue under described searching request represents or represent renewal.
Exemplary, described redundancy advertising message recognition unit 320 specifically for:
By the title of described natural result and/or description, carry out Similarity Measure with the title of advertising message in described advertising message queue and/or description;
If the similarity calculated is greater than the threshold value of setting, then described advertising message is identified as redundancy advertising message.
Exemplary, described redundancy advertising message represent probability updating unit 330 specifically for: the original probability that represents of redundancy advertising message in described advertising message queue is reduced to 0.
Exemplary, described redundancy advertising message recognition unit 320 specifically for:
The link information of advertising message in the link information of described natural result and described advertising message queue is compared;
If analyze described natural result and described advertising message connects information to there being same chain, then described advertising message is identified as redundancy advertising message.
The advertising message demonstration device that the present embodiment provides can perform the advertising message exhibiting method performed by advertising message search service end that any embodiment of the present invention provides, and possesses the corresponding functional module of manner of execution and beneficial effect.The not ins and outs of detailed description in the present embodiment, the advertising message exhibiting method performed by advertising message search service end that can provide see any embodiment of the present invention, does not repeat them here.
Embodiment four
Fig. 4 is the structural representation of a kind of advertising message demonstration device that the embodiment of the present invention four provides.This device is configured at terminal.See Fig. 4, the concrete structure of this device is as follows:
Treat showing advertisements information acquisition unit 410, for receive user trigger searching request after, obtain from advertising message search service end and treat showing advertisements message queue, wherein saidly treat that showing advertisements message queue is: described advertising message search service end is by obtaining the natural result and advertising message queue that obtain according to searching request, identify the redundancy advertising message meeting with described natural result in described advertising message queue and set repeat condition, that reduces redundancy advertising message in described advertising message queue originally represents probability and represents probability determined queue from described advertising message queue according to original after reducing,
Represent unit 420, for treating showing advertisements message queue based on described, in search results pages, carrying out advertising message represent or represent renewal.
Exemplary, the advertising message demonstration device that the present embodiment provides also comprises:
Natural result and top ad information request unit 400, for after the searching request receiving user's triggering, before treating showing advertisements message queue from the acquisition of advertising message search service end, ask nature search service end to carry out nature search to obtain corresponding natural result according to described searching request in a parallel fashion respectively, ask described advertising message search service end to carry out advertising message search to obtain the homepage top ad information subqueue in corresponding advertising message queue according to described searching request;
Natural result transmitting element 405, for sending the natural result obtained according to searching request to described advertising message search service end;
Describedly represent unit 420, also for representing described natural result and homepage top ad information subqueue in search results pages.
Exemplary, described in represent unit 420 specifically for: if detected operation is checked to homepage bottom advertising message, then according to described in treat showing advertisements message queue, determine the homepage bottom advertising message subqueue in search results pages, to represent.
Exemplary, described represent unit 420 also specifically for: after representing described homepage bottom advertising message subqueue, if detected operation is checked to homepage top ad information, then treat showing advertisements message queue described in basis, determine the new homepage top ad information subqueue in search results pages, to upgrade the homepage top ad message queue represented in search results pages under described searching request.
Embodiment five
Fig. 5 is the signaling process figure of a kind of advertising message exhibiting method that the embodiment of the present invention five provides.The present embodiment based on above-mentioned all embodiments, can provide a kind of preferred embodiment.See Fig. 5, the executable operations included by advertising message exhibiting method that the present embodiment provides is specific as follows.
S501, terminal receive the searching request that user triggers.
S502, terminal send searching request to natural search service end and advertising message search service end in a parallel fashion.
S503, natural search service end carry out nature search according to searching request, issue corresponding natural result to terminal.
S504, the request of advertising message search service end carry out advertising message search according to searching request, and to obtain corresponding advertising message queue, and the homepage top ad information subqueue issued in this advertising message queue is to terminal.
S505, terminal represent the homepage top ad information subqueue and natural result that receive in search results pages.
As shown in Figure 6, represent in scene at Search Results, the content in Search Results homepage 601 is usually part natural result in top advertising message (also i.e. top ad information), many natural results and bottom advertising message (also i.e. lower advertisement information) from top to bottom successively.Remaining natural result is used for representing in the non-homepage of Search Results.By the restriction of terminal display 602, the top ad information in Search Results homepage 601 and middle natural result only first can be carried out drafting and be played up by terminal, are presented to user.If user wants the bottom advertising message of checking below, then need by setting operation upward sliding search results pages.For example, for being the smart mobile phone of touch-screen display mode or panel computer, this setting operation can be that user acts on search results pages hand upward sliding.
If S506 detects the gesture operation of the control current search result page upward sliding that user triggers, terminal sends all natural results obtained to advertising message search service end.
S507, advertising message search service termination receive natural result, and obtain the advertising message queue obtained according to searching request.
Meet with natural result the redundancy advertising message setting repeat condition in S508, the queue of advertising message search service end identification advertising message.
Concrete identifying is: advertising message search service end, by the title of natural result and/or description, carries out Similarity Measure with the title of advertising message in advertising message queue and/or description; If the similarity calculated is greater than the threshold value of setting, then this advertising message is identified as the redundancy advertising message of the first kind;
If the similarity calculated is less than or equal to the threshold value of setting, then the link information of natural result and the link information of this advertising message are compared; If analyze natural result and this advertising message connects information to there being same chain, then this advertising message is identified as the redundancy advertising message of Second Type.
S509, advertising message search service end reduce the original of redundancy advertising message in advertising message queue and represent probability.
Concrete, if any advertising message identified in advertising message queue is the redundancy advertising message of the first kind, then the direct original probability that represents by this redundancy advertising message is reduced to 0.If be the redundancy advertising message of Second Type, then the original of this redundancy advertising message is represented the probability threshold value that probability reduces setting.
S510, advertising message search service end are determined to treat showing advertisements message queue according to the original probability that represents after reduction from advertising message queue, are issued to terminal.
Concrete deterministic process see the associated description in above-described embodiment one, can not repeat them here.
S511, terminal, according to treating showing advertisements message queue, determine the homepage bottom advertising message subqueue in search results pages, to represent.Wherein, advertising message subqueue in homepage bottom is made up of the advertising message treated in showing advertisements message queue except homepage top ad information subqueue.
If S512 detects the gesture operation of the control current search result page slide downward that user triggers, then terminal is according to treating showing advertisements message queue, determines the new homepage top ad information subqueue in search results pages.
The homepage top ad message queue represented in search results pages under searching request is updated to new homepage top ad information subqueue by S513, terminal.
The redundancy advertising message repeated with natural result in advertising message queue, when showing advertisements information, can mask, significantly improve the marketability of advertising message and the Consumer's Experience of Search Results by the present embodiment.
Note, above are only preferred embodiment of the present invention and institute's application technology principle.Skilled person in the art will appreciate that and the invention is not restricted to specific embodiment described here, various obvious change can be carried out for a person skilled in the art, readjust and substitute and can not protection scope of the present invention be departed from.Therefore, although be described in further detail invention has been by above embodiment, the present invention is not limited only to above embodiment, when not departing from the present invention's design, can also comprise other Equivalent embodiments more, and scope of the present invention is determined by appended right.
Claims (16)
1. an advertising message exhibiting method, is characterized in that, is applied to advertising message search service end, comprises:
Obtain the natural result and advertising message queue that obtain according to searching request;
Identify the redundancy advertising message meeting with described natural result in described advertising message queue and set repeat condition;
Obtain the original of redundancy advertising message in described advertising message queue and represent probability, and reduce this and originally represent probability;
Determine to treat showing advertisements message queue from described advertising message queue according to the original probability that represents after reducing, and based on described, indicating terminal treats that carrying out advertising message in the search results pages of showing advertisements message queue under described searching request represents or represent renewal.
2. method according to claim 1, is characterized in that, identifies the redundancy advertising message meeting with described natural result in described advertising message queue and set repeat condition, comprising:
By the title of described natural result and/or description, carry out Similarity Measure with the title of advertising message in described advertising message queue and/or description;
If the similarity calculated is greater than the threshold value of setting, then described advertising message is identified as redundancy advertising message.
3. method according to claim 2, is characterized in that, reduces the original of redundancy advertising message in described advertising message queue and represents probability, comprising: the original probability that represents of redundancy advertising message in described advertising message queue is reduced to 0.
4. method according to claim 1, is characterized in that, identifies the redundancy advertising message meeting with described natural result in described advertising message queue and set repeat condition, comprising:
The link information of advertising message in the link information of described natural result and described advertising message queue is compared;
If analyze described natural result and described advertising message connects information to there being same chain, then described advertising message is identified as redundancy advertising message.
5. an advertising message exhibiting method, is characterized in that, is applied to terminal, comprising:
After receiving the searching request of user's triggering, obtain from advertising message search service end and treat showing advertisements message queue, wherein saidly treat that showing advertisements message queue is: described advertising message search service end is by obtaining the natural result and advertising message queue that obtain according to searching request, identify the redundancy advertising message meeting with described natural result in described advertising message queue and set repeat condition, that reduces redundancy advertising message in described advertising message queue originally represents probability and represents probability determined queue from described advertising message queue according to original after reducing,
Treat showing advertisements message queue based on described, in search results pages, carry out advertising message represent or represent renewal.
6. method according to claim 5, is characterized in that, after the searching request receiving user's triggering, before treating showing advertisements message queue, also comprises from the acquisition of advertising message search service end:
Ask nature search service end to carry out nature search to obtain corresponding natural result according to described searching request in a parallel fashion respectively, ask described advertising message search service end to carry out advertising message search to obtain the homepage top ad information subqueue in corresponding advertising message queue according to described searching request;
Described natural result and homepage top ad information subqueue is represented in search results pages;
The natural result obtained according to searching request is sent to described advertising message search service end.
7. method according to claim 6, is characterized in that, treats showing advertisements message queue based on described, carries out advertising message and represents or represent renewal, comprising in search results pages:
If detected operation is checked to homepage bottom advertising message, then according to described in treat showing advertisements message queue, determine the homepage bottom advertising message subqueue in search results pages, to represent.
8. method according to claim 7, is characterized in that, after representing described homepage bottom advertising message subqueue, also comprises:
If detected operation is checked to homepage top ad information, then treat showing advertisements message queue described in basis, determine the new homepage top ad information subqueue in search results pages, to upgrade the homepage top ad message queue represented in search results pages under described searching request.
9. an advertising message demonstration device, is characterized in that, is configured at advertising message search service end, comprises:
Natural result and advertising message queue acquiring unit, for obtaining the natural result and advertising message queue that obtain according to searching request;
Redundancy advertising message recognition unit, for identifying the redundancy advertising message meeting with described natural result in described advertising message queue and set repeat condition;
Redundancy advertising message represents probability updating unit, represents probability for obtaining the original of redundancy advertising message in described advertising message queue, and reduces this and originally represent probability;
Treat showing advertisements message queue determining unit, for determining to treat showing advertisements message queue from described advertising message queue according to the original probability that represents after reduction, and based on described, indicating terminal treats that carrying out advertising message in the search results pages of showing advertisements message queue under described searching request represents or represent renewal.
10. device according to claim 9, is characterized in that, described redundancy advertising message recognition unit specifically for:
By the title of described natural result and/or description, carry out Similarity Measure with the title of advertising message in described advertising message queue and/or description;
If the similarity calculated is greater than the threshold value of setting, then described advertising message is identified as redundancy advertising message.
11. devices according to claim 10, is characterized in that, described redundancy advertising message represent probability updating unit specifically for: the original probability that represents of redundancy advertising message in described advertising message queue is reduced to 0.
12. devices according to claim 9, is characterized in that, described redundancy advertising message recognition unit specifically for:
The link information of advertising message in the link information of described natural result and described advertising message queue is compared;
If analyze described natural result and described advertising message connects information to there being same chain, then described advertising message is identified as redundancy advertising message.
13. 1 kinds of advertising message demonstration devices, is characterized in that, be configured at terminal, comprising:
Treat showing advertisements information acquisition unit, for receive user trigger searching request after, obtain from advertising message search service end and treat showing advertisements message queue, wherein saidly treat that showing advertisements message queue is: described advertising message search service end is by obtaining the natural result and advertising message queue that obtain according to searching request, identify the redundancy advertising message meeting with described natural result in described advertising message queue and set repeat condition, that reduces redundancy advertising message in described advertising message queue originally represents probability and represents probability determined queue from described advertising message queue according to original after reducing,
Represent unit, for treating showing advertisements message queue based on described, in search results pages, carrying out advertising message represent or represent renewal.
14. devices according to claim 13, is characterized in that, also comprise:
Natural result and top ad information request unit, for after the searching request receiving user's triggering, before treating showing advertisements message queue from the acquisition of advertising message search service end, ask nature search service end to carry out nature search to obtain corresponding natural result according to described searching request in a parallel fashion respectively, ask the request of described advertising message search service end to carry out advertising message search to obtain the homepage top ad information subqueue in corresponding advertising message queue according to described searching request;
Natural result transmitting element, for sending the natural result obtained according to searching request to described advertising message search service end;
Describedly represent unit, also for representing described natural result and homepage top ad information subqueue in search results pages.
15. devices according to claim 14, it is characterized in that, described represent unit specifically for: if detected operation is checked to homepage bottom advertising message, then treat showing advertisements message queue described in basis, determine the homepage bottom advertising message subqueue in search results pages, to represent.
16. devices according to claim 15, it is characterized in that, described represent unit also specifically for: after representing described homepage bottom advertising message subqueue, if detected operation is checked to homepage top ad information, then treat showing advertisements message queue described in basis, determine the new homepage top ad information subqueue in search results pages, to upgrade the homepage top ad message queue represented in search results pages under described searching request.
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| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201510632738.4A CN105183891B (en) | 2015-09-29 | 2015-09-29 | Advertising information shows method and device |
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| CN201510632738.4A CN105183891B (en) | 2015-09-29 | 2015-09-29 | Advertising information shows method and device |
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| CN105183891A true CN105183891A (en) | 2015-12-23 |
| CN105183891B CN105183891B (en) | 2018-12-25 |
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| CN105183891B (en) | 2018-12-25 |
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