CN105183892A - Advertisement information searching method and device - Google Patents
Advertisement information searching method and device Download PDFInfo
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- CN105183892A CN105183892A CN201510632739.9A CN201510632739A CN105183892A CN 105183892 A CN105183892 A CN 105183892A CN 201510632739 A CN201510632739 A CN 201510632739A CN 105183892 A CN105183892 A CN 105183892A
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
- G06F16/90—Details of database functions independent of the retrieved data types
- G06F16/95—Retrieval from the web
- G06F16/951—Indexing; Web crawling techniques
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0277—Online advertisement
Abstract
The embodiment of the invention discloses an advertisement information searching method and device. The method comprises the steps that main information of a natural result obtained according to a searching request is acquired; an advertisement information database is searched for candidate advertisement information which has a binding relationship with the acquired main information to constitute a first candidate advertisement information queue; a to-be-displayed advertisement information queue under the searching request is determined according to the first candidate advertisement information queue obtained through searching. According to the technical scheme of the advertisement information searching method and device, the advertisement information searching accuracy can be improved, the searching experience of a user can be improved, and an advertiser can effectively control the advertisement delivering efficiency.
Description
Technical field
The embodiment of the present invention relates to field of computer technology, particularly relates to advertising message searching method and device.
Background technology
Search engine provides the object of search service to be: by providing accurately abundant natural result to attract customer group, promote flow; By the client payment advertisement earning profit that coupling is relevant to search word.For now, after getting searching request, nature search and advertising message search can be carried out in a parallel fashion respectively, and then correspondingly obtain the Search Results under this searching request: natural result and advertising message, then common typesetting, is presented to user in search results pages.So-called search naturally refers to: search in index data base according to set algorithm, to find process of mating the page maximally related with searching request.The degree of correlation of natural result only with searching request is relevant, not by the impact of pay-per-click.
In the prior art, advertising message searching method mainly according to the search word of the user's input comprised in searching request, searches for relevant advertisements information at advertisement information DB.In such search mechanisms, need advertiser in advance for the advertising message oneself will thrown in buys keyword, search engine, after getting search word, can calculate the matching degree between this search word keyword corresponding with each advertising message, finds the relevant advertisements information under searching request accordingly.
But existing advertising message search efficiency is lower, and if the keyword that advertiser buys for advertising message is improper, the input efficiency to this advertising message can be had a strong impact on, be unfavorable for the popularization of advertising message, reduce it and cash efficiency.
Summary of the invention
The embodiment of the present invention provides a kind of advertising message searching method and device, to improve the accuracy of advertising message search, promotes the search experience of user, makes advertiser effectively can control the input efficiency of advertising message.
On the one hand, embodiments provide a kind of advertising message searching method, the method comprises:
Obtain the main information of the natural result obtained according to searching request;
In advertisement information DB, search and accessed main information have the candidate locations information of binding relationship, form the first candidate locations message queue;
According to searching for the first candidate locations message queue of obtaining, determine to treat showing advertisements message queue under described searching request.
On the other hand, the embodiment of the present invention additionally provides a kind of advertising message searcher, and this device comprises:
Natural result main information acquiring unit, for obtaining the main information of the natural result obtained according to searching request;
First candidate locations information search unit, has the candidate locations information of binding relationship, forms the first candidate locations message queue for search in advertisement information DB and accessed main information;
Treating showing advertisements information determination unit, for according to searching for the first candidate locations message queue of obtaining, determining to treat showing advertisements message queue under described searching request.
In embodiments of the present invention, advertiser is needed to be the main information that advertising message that oneself will be thrown in buys corresponding natural result, and online accordingly under build binding relationship between advertising message and the main information of natural result in advance, and then when real-time reception on line is to certain searching request, and after getting the main information of the natural result under this searching request, advertising message search can be carried out in advertisement information DB, to find the candidate locations information of binding mutually with main information as treating showing advertisements information according to binding relationship.Compared to the mode buying keyword for advertising message, the input effect that the main information of the natural result that advertiser more easily controls and Accurate Prediction oneself is bought brings to advertising message, so the scheme that the embodiment of the present invention provides can well improve the accuracy of advertising message search, promote the search experience of user, make advertiser effectively can control the input efficiency of advertising message.
Accompanying drawing explanation
Fig. 1 is the schematic flow sheet of a kind of advertising message searching method that the embodiment of the present invention one provides;
Fig. 2 is the schematic flow sheet of a kind of advertising message searching method that the embodiment of the present invention two provides;
Fig. 3 is the signalling diagram of a kind of preferred advertising message searching method that the embodiment of the present invention three provides;
Fig. 4 is the signalling diagram of a kind of preferred advertising message searching method that the embodiment of the present invention four provides;
Fig. 5 is the structural representation of a kind of advertising message searcher that the embodiment of the present invention five provides;
Fig. 6 is the structural representation of a kind of preferred advertising message searcher that the embodiment of the present invention five provides;
Fig. 7 is the structural representation of the preferred advertising message searcher of another kind that the embodiment of the present invention five provides.
Embodiment
Below in conjunction with drawings and Examples, the present invention is described in further detail.Be understandable that, specific embodiment described herein is only for explaining the present invention, but not limitation of the invention.It also should be noted that, for convenience of description, illustrate only part related to the present invention in accompanying drawing but not entire infrastructure.
Before in further detail exemplary embodiment being discussed, it should be mentioned that some exemplary embodiments are described as the process or method described as process flow diagram.Although operations (or step) is described as the process of order by process flow diagram, many operations wherein can be implemented concurrently, concomitantly or simultaneously.In addition, the order of operations can be rearranged.Described process can be terminated when its operations are completed, but can also have the additional step do not comprised in the accompanying drawings.Described process can correspond to method, function, code, subroutine, subroutine etc.
Embodiment one
Fig. 1 is the schematic flow sheet of a kind of advertising message searching method that the embodiment of the present invention one provides.The method can be performed by advertising message searcher, and described device is by software and/or hardware implementing, and accessible site is in providing for terminal in the service end of search service (being such as search engine).Wherein, described terminal is that such as smart mobile phone, panel computer, notebook computer, desktop computer or personal digital assistant etc. have on the electronic equipment of search service triggering and Search Results display function.See Fig. 1, the executable operations included by advertising message searching method that the present embodiment provides is specific as follows.
S110, obtain the main information of the natural result obtained according to searching request.
Searching request receives the request including this search word that user initiates after the search word that inputs in search input frame for terminal.After service end receives searching request, nature search can be carried out respectively to find the natural result matched with this searching request in natural result database, in advertisement information DB, carry out advertising message search treat showing advertisements information to find; Then, the showing advertisements information for the treatment of found and natural result are handed down to terminal as this Search Results, and indicating terminal shows Search Results in search results pages.
In the present embodiment, based on by naturally searching for the natural result obtained, advertising message search can be carried out in advertisement information DB.Exemplary, natural result comprises main information and satellite information.Main information, for forming the necessary information of natural result, can be made up of following at least one information: title, link and demand type.Wherein, link can comprise redirect link and/or the link of main territory; The type of the search need of demand type belonging to natural result, such as, natural result corresponding to the shopping webpage provided for e-commerce platform belongs to this demand type of commodity purchasing.Satellite information, by forming the nonessential information of natural result, can be made up of following at least one information: general rise of prices of the stocks and other securities information, comment, marking, contact details, finally crawl date and time etc.
S120, in advertisement information DB, search and accessed main information have the candidate locations information of binding relationship, form the first candidate locations message queue.
In the present embodiment, before executable operations S120, can also comprise: set up the binding relationship between the main information of natural result and advertising message.Exemplary, this binding relationship can be obtain by reading the configuration file be pre-created.The main information of many natural results and the advertising message of correspondence thereof is have recorded in this configuration file.The binding relationship between the main information of many natural results and many advertising messages can be set up under line in advance.Such as, bind between the heading message of multiple natural result such as " store, Jingdone district ", " Taobao " and " * * fresh flower shop " this advertising message; Bind between the heading message of multiple natural result such as " with journey tourism ", " ox travel network, way " and " * * hotel " this advertising message.When service end on line real-time reception to searching request, and after getting the main information of the natural result obtained according to searching request, in the binding relationship set up from line, search the advertising message of binding with this main information.
S130, according to searching for the first candidate locations message queue of obtaining, determine to treat showing advertisements message queue under searching request.
Exemplary, can directly using the first candidate locations message queue as treating showing advertisements message queue; Or, filter out from the first candidate locations message queue according to the screening rule of setting and treat showing advertisements message queue.Certainly, those of ordinary skill in the art should understand, service end is after receiving searching request, also can according to the search word in searching request, the advertising message that search and this search word match in advertisement information DB, form the second candidate locations message queue, this queue is in conjunction with the first candidate locations message queue the most at last, determines to treat showing advertisements message queue under searching request.
In the present embodiment, advertiser is needed to be the main information that advertising message that oneself will be thrown in buys corresponding natural result, and online accordingly under build binding relationship between advertising message and the main information of natural result in advance, and then when real-time reception on line is to certain searching request, and after getting the main information of the natural result under this searching request, advertising message search can be carried out in advertisement information DB, to find the candidate locations information of binding mutually with main information as treating showing advertisements information according to binding relationship.Compared to the mode buying keyword for advertising message, the input effect that the main information of the natural result that advertiser more easily controls and Accurate Prediction oneself is bought brings to advertising message, so the scheme that the present embodiment provides can well improve the accuracy of advertising message search, promote the search experience of user, make advertiser effectively can control the input efficiency of advertising message.
Embodiment two
Fig. 2 is the schematic flow sheet of a kind of advertising message searching method that the embodiment of the present invention two provides.The present embodiment, on the basis of above-described embodiment one, is done to optimize further to the operation of " according to searching for the first candidate locations message queue of obtaining, determining to treat showing advertisements message queue under searching request ".The advertising message searching method that the present embodiment provides still can be performed by advertising message searcher, is integrated in as terminal provides in the service end of search service.See Fig. 2, the executable operations included by advertising message searching method that the present embodiment provides is specific as follows.
S210, obtain the main information of the natural result obtained according to searching request.
S220, in advertisement information DB, search and accessed main information have the candidate locations information of binding relationship, form the first candidate locations message queue.
The candidate locations information that S230, the keyword that search and the search word in searching request match in advertisement information DB are bound, forms the second candidate locations message queue.Preferably, before executable operations S230, also comprise: set up the binding relationship between keyword and advertising message.
S240, according to searching for the first candidate locations message queue of obtaining and the second candidate locations message queue, determine to treat showing advertisements message queue under searching request.
It should be noted that, the embodiment of the present invention does not do concrete restriction to the execution sequence of aforesaid operations S230, as long as it performs prior to operation S240, such scheme is only a kind of implementation method provided in an illustrative manner, such as operate S230 to be also performed prior to operation S220 and operation S210, or be performed with operation S210 in a parallel fashion simultaneously.
Exemplary, according to searching for the first candidate locations message queue and the second candidate locations message queue that obtain, determine to treat showing advertisements message queue under searching request, can specifically comprise: calculate the degree of correlation between the search word in the first candidate locations message queue and the second candidate locations message queue in each candidate locations information and searching request; According to treating showing advertisements message queue under degree of correlation determination searching request.Such as, be greater than with the degree of correlation of search word the candidate locations information setting threshold value by the first candidate locations message queue and the second candidate locations message queue, as treating showing advertisements information under this searching request.Again such as, to each candidate locations information in the first candidate locations message queue and the second candidate locations message queue, rank is carried out according to the order from high to low of the degree of correlation with search word; Rank is arranged in the candidate locations information of front N bar (for treating the advertising message number of showing advertisements message queue), as treating showing advertisements information under this searching request.
Embodiment three
The present embodiment is for specifically searching for scene as follows, do to optimize further to the advertising message searching methods that embodiment one and enforcement two provide: when carrying out Search Results and representing, content in Search Results homepage is usually part natural result in top ad message queue, many natural results and bottom advertising message queue from top to bottom successively, and remaining natural result is used for representing in the non-homepage of Search Results; But by the restriction of terminal display, the top ad message queue in Search Results homepage and middle natural result only first can be carried out drafting and play up by terminal, are presented to user; If user wants the bottom advertising message of checking below, then need by setting operation upward sliding search results pages.
Concrete, in the advertising message searching method that the present embodiment provides, under searching request, treat that showing advertisements message queue is the advertising message queue of homepage bottom; Before obtaining the main information of natural result obtained according to searching request, also comprise: according to the searching request received, determine the natural result that matches with the search word in searching request and the message queue of homepage top ad.Wherein, advertising message queue in homepage bottom is the bottom advertising message queue in mentioned above searching results homepage; The message queue of homepage top ad is the top ad message queue in mentioned above searching results homepage.
See Fig. 3, the executable operations included by a kind of preferred advertising message searching method that the present embodiment provides is specific as follows.
The searching request that S310, receiving terminal send.
S320, carry out nature search and initial ad information search according to searching request respectively in a parallel fashion, to determine the natural result that matches with the search word in searching request and the queue of original candidates advertising message.
Concrete, initial ad information search comprises: based on the binding relationship between the keyword set up in advance and advertising message, the candidate locations information that the keyword that search and the search word in searching request match in advertisement information DB is bound, the queue of composition original candidates advertising message.
Preferably, the homepage top ad message queue in the natural result obtained and the queue of original candidates advertising message first can be issued to terminal, indicating terminal in search results pages under represent the message queue of homepage top ad and part natural result successively.The benefit of such setting is very fast partial search results first to be showed terminal user.
S330, obtain the main information of the natural result obtained according to searching request.
S340, carry out the search of secondary advertising message according to obtained main information, to obtain the first candidate locations message queue.
Concrete, the search of secondary advertising message comprises: based on the binding relationship between the main information of the natural result set up in advance and advertising message, in advertisement information DB, search and accessed main information have the candidate locations information of binding relationship, form the first candidate locations message queue.
S350, by the homepage bottom advertising message queue in the queue of original candidates advertising message, as the second candidate locations message queue.
S360, the degree of correlation calculating in the first candidate locations message queue and the second candidate locations message queue in each candidate locations information and searching request between search word.
S370, according to homepage bottom advertising message queue to be represented under degree of correlation determination searching request.
Afterwards, the homepage bottom advertising message queue obtained can be issued to terminal, the advertising message queue of homepage bottom, after receiving the upper sliding control operation to search results pages, represents at above-mentioned represented part natural result lower position place by indicating terminal.
Certainly, those of ordinary skill in the art should be understood that service end is after receiving searching request, first can also carry out nature search, to obtain the natural result under this searching request; After obtaining the complete natural result under this searching request, service end obtains the search word in the main information of the natural result obtained and searching request, then carry out advertising message search according to main information and determine the first candidate locations message queue, carry out advertising message search according to search word and determine the second candidate locations message queue; Service end these two candidate locations message queues comprehensive, therefrom determine and treat showing advertisements message queue under this searching request.Finally, service end will treat that showing advertisements message queue and natural result are handed down to terminal under this searching request, and indicating terminal it can be used as Search Results to represent in search results pages.
The search mechanisms that the present embodiment provides belongs to serial search mechanism, also namely first searches for natural result, search advertisements information again after natural result obtains completely.The typical scene of serial search mechanism is Asynchronous Request homepage bottom advertising message, i.e. synchronization request homepage top ad information and all natural results first, then take search word and this search for all natural result removal search homepage bottoms advertising message obtained.
Embodiment four
On the basis of the advertising message searching method that the present embodiment provides at above-described embodiment one and embodiment two, the following technical characteristic of further increase: performing composition first candidate locations message queue and treating in the process of showing advertisements message queue under determining searching request, the satellite information of the synchronous natural result obtained under searching request.
See Fig. 4, the executable operations included by a kind of preferred advertising message searching method that the present embodiment provides is specific as follows.
The searching request that S410, receiving terminal send.
S420, carry out nature search according to searching request, to obtain the main information of the natural result under this searching request.
S430, based on the binding relationship between the main information of the natural result set up in advance and advertising message, in advertisement information DB, search and this main information obtained have the candidate locations information of binding relationship, form the first candidate locations message queue.
S440, based on the binding relationship between the keyword set up in advance and advertising message, the candidate locations information that search is bound with the keyword that matches of search word in searching request in advertisement information DB, forms the second candidate locations message queue.
S450, the degree of correlation calculating in the first candidate locations message queue and the second candidate locations message queue in each candidate locations information and searching request between search word.
S460, treat showing advertisements message queue according under degree of correlation determination searching request.
The satellite information of S470, the natural result obtained under this searching request.
Afterwards, the main information of natural result and satellite information can be carried out integrating and obtain complete natural result, and by this natural result with treat that showing advertisements message queue is issued to terminal in the lump and represents.It should be noted that, in the present embodiment, it is advertising message search operation that aforesaid operations S430-operates 460; After executing operation S420, advertising message search operation and the acquisition operation S470 to the satellite information of natural result trigger in a parallel fashion simultaneously.
The search mechanisms that the present embodiment provides belongs to half serial search mechanism, also namely first searches for the main information of natural result, then the satellite information of parallel search advertising message and natural result, finally integrates and returns to terminal.The typical scene of half serial is: the main information of first quick obtaining natural result, then takes search word and main information to remove parallel search advertising message and complete natural result, then the two integration is returned to terminal.
Be different from the existing advertising message search plan based on search word, the present embodiment and above-mentioned enforcement four search for framework based on the advertising message of serial or half serial, a kind of method utilizing the information search of natural result trigger ad is proposed, can realize significantly promoting advertising message search efficiency, the complexity of the main coupling flow of effective reduction advertising message, the storage pressure of system can be simplified, and significantly can promote the filling rate of advertising message queue, promote and cash efficiency.
Embodiment five
Fig. 5 is the structural representation of a kind of advertising message searcher that the embodiment of the present invention five provides.Advertising message searcher is integrated in as terminal provides in the service end of search service.See Fig. 5, the concrete structure of this advertising message searcher is as follows:
Natural result main information acquiring unit 510, for obtaining the main information of the natural result obtained according to searching request;
First candidate locations information search unit 520, has the candidate locations information of binding relationship, forms the first candidate locations message queue for search in advertisement information DB and accessed main information;
Treating showing advertisements information determination unit 530, for according to searching for the first candidate locations message queue of obtaining, determining to treat showing advertisements message queue under described searching request.
Exemplary, the advertising message searcher that the present embodiment provides also comprises: binding relationship sets up unit 505, for searching in advertisement information DB in described first candidate locations information search unit 520 with before accessed main information has the candidate locations information of binding relationship, set up the binding relationship between the main information of natural result and advertising message.
Exemplary, the advertising message searcher that the present embodiment provides also comprises: the second candidate locations information search unit 525, for treating that showing advertisements information determination unit 530 is according to searching for the first candidate locations message queue obtained described, determine under described searching request treat showing advertisements message queue before, the candidate locations information that the keyword that search and the search word in described searching request match in described advertisement information DB is bound, forms the second candidate locations message queue;
Describedly treating showing advertisements information determination unit 530, specifically for according to searching for the first candidate locations message queue and the second candidate locations message queue that obtain, determining to treat showing advertisements message queue under described searching request.
Preferably, described in treat showing advertisements information determination unit 530, specifically for:
Calculate the degree of correlation between the search word in described first candidate locations message queue and the second candidate locations message queue in each candidate locations information and described searching request;
Determine to treat showing advertisements message queue under described searching request according to the described degree of correlation.
On the basis of technique scheme, as a kind of preferred implementation of the embodiment of the present invention, under described searching request, treat that showing advertisements message queue is the advertising message queue of homepage bottom; Accordingly, advertising message searcher (as shown in Figure 6) also comprises: natural result and top ad information determination unit 500, before obtaining the main information of the natural result obtained according to searching request at described natural result main information acquiring unit 510, according to the searching request received, determine the natural result that matches with the search word in described searching request and the message queue of homepage top ad.
As the another kind of preferred implementation of the embodiment of the present invention, advertising message searcher (as shown in Figure 7) also comprises:
Natural result satellite information acquiring unit 540, for performing composition first candidate locations message queue and determining to treat in the process of showing advertisements message queue under described searching request, the satellite information of the synchronous natural result obtained under described searching request.
The said goods can perform the method that any embodiment of the present invention provides, and possesses the corresponding functional module of manner of execution and beneficial effect.
Note, above are only preferred embodiment of the present invention and institute's application technology principle.Skilled person in the art will appreciate that and the invention is not restricted to specific embodiment described here, various obvious change can be carried out for a person skilled in the art, readjust and substitute and can not protection scope of the present invention be departed from.Therefore, although be described in further detail invention has been by above embodiment, the present invention is not limited only to above embodiment, when not departing from the present invention's design, can also comprise other Equivalent embodiments more, and scope of the present invention is determined by appended right.
Claims (12)
1. an advertising message searching method, is characterized in that, comprising:
Obtain the main information of the natural result obtained according to searching request;
In advertisement information DB, search and accessed main information have the candidate locations information of binding relationship, form the first candidate locations message queue;
According to searching for the first candidate locations message queue of obtaining, determine to treat showing advertisements message queue under described searching request.
2. method according to claim 1, it is characterized in that, before in advertisement information DB, search and accessed main information have the candidate locations information of binding relationship, also comprise: set up the binding relationship between the main information of natural result and advertising message.
3. method according to claim 1, is characterized in that, according to searching for the first candidate locations message queue of obtaining, determine under described searching request treat showing advertisements message queue before, also comprise:
The candidate locations information that the keyword that search and the search word in described searching request match in described advertisement information DB is bound, forms the second candidate locations message queue;
According to searching for the first candidate locations message queue of obtaining, determining to treat showing advertisements message queue under described searching request, comprising:
According to searching for the first candidate locations message queue of obtaining and the second candidate locations message queue, determine to treat showing advertisements message queue under described searching request.
4. method according to claim 3, is characterized in that, according to searching for the first candidate locations message queue of obtaining and the second candidate locations message queue, determining to treat showing advertisements message queue under described searching request, comprising:
Calculate the degree of correlation between the search word in described first candidate locations message queue and the second candidate locations message queue in each candidate locations information and described searching request;
Determine to treat showing advertisements message queue under described searching request according to the described degree of correlation.
5. the method according to any one of claim 1-4, is characterized in that, treats that showing advertisements message queue is the advertising message queue of homepage bottom under described searching request;
Before the main information obtaining the natural result obtained according to searching request, also comprise:
According to the searching request received, determine the natural result that matches with the search word in described searching request and the message queue of homepage top ad.
6. the method according to any one of claim 1-4, is characterized in that, also comprises:
Performing composition first candidate locations message queue and treating in the process of showing advertisements message queue under determining described searching request, the satellite information of the synchronous natural result obtained under described searching request.
7. an advertising message searcher, is characterized in that, comprising:
Natural result main information acquiring unit, for obtaining the main information of the natural result obtained according to searching request;
First candidate locations information search unit, has the candidate locations information of binding relationship, forms the first candidate locations message queue for search in advertisement information DB and accessed main information;
Treating showing advertisements information determination unit, for according to searching for the first candidate locations message queue of obtaining, determining to treat showing advertisements message queue under described searching request.
8. device according to claim 7, it is characterized in that, also comprise binding relationship and set up unit, for searching in advertisement information DB in described first candidate locations information search unit with before accessed main information has the candidate locations information of binding relationship, set up the binding relationship between the main information of natural result and advertising message.
9. device according to claim 7, it is characterized in that, also comprise: the second candidate locations information search unit, for treating that showing advertisements information determination unit is according to searching for the first candidate locations message queue obtained described, determine under described searching request treat showing advertisements message queue before, the candidate locations information that the keyword that search and the search word in described searching request match in described advertisement information DB is bound, forms the second candidate locations message queue;
Describedly treating showing advertisements information determination unit, specifically for according to searching for the first candidate locations message queue and the second candidate locations message queue that obtain, determining to treat showing advertisements message queue under described searching request.
10. device according to claim 9, is characterized in that, described in treat showing advertisements information determination unit, specifically for:
Calculate the degree of correlation between the search word in described first candidate locations message queue and the second candidate locations message queue in each candidate locations information and described searching request;
Determine to treat showing advertisements message queue under described searching request according to the described degree of correlation.
11. devices according to any one of claim 7-10, is characterized in that, treat that showing advertisements message queue is the advertising message queue of homepage bottom under described searching request;
Described device also comprises: natural result and top ad information determination unit, for obtain the natural result obtained according to searching request at described natural result main information acquiring unit main information before, according to the searching request received, determine the natural result that matches with the search word in described searching request and the message queue of homepage top ad.
12. devices according to any one of claim 7-10, is characterized in that, also comprise:
Natural result satellite information acquiring unit, for performing composition first candidate locations message queue and determining to treat in the process of showing advertisements message queue under described searching request, the satellite information of the synchronous natural result obtained under described searching request.
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| CN108229991A (en) * | 2016-12-15 | 2018-06-29 | 北京奇虎科技有限公司 | Method, apparatus, browser and the terminal device of displaying polymerization promotion message |
| CN108229991B (en) * | 2016-12-15 | 2022-04-29 | 北京奇虎科技有限公司 | Method and device for displaying aggregation promotion information, browser and terminal equipment |
| CN113010767A (en) * | 2019-12-19 | 2021-06-22 | 百度在线网络技术（北京）有限公司 | Search method, device, equipment and storage medium |
| CN111080369A (en) * | 2019-12-20 | 2020-04-28 | 百度在线网络技术（北京）有限公司 | Advertisement information display method, device, equipment and readable storage medium |
| CN111080369B (en) * | 2019-12-20 | 2023-08-08 | 百度在线网络技术（北京）有限公司 | Advertisement information display method, device, equipment and readable storage medium |
| CN111768852A (en) * | 2020-06-28 | 2020-10-13 | 百度在线网络技术（北京）有限公司 | Registration recommendation device, system and method, electronic device and storage medium |
| CN111768852B (en) * | 2020-06-28 | 2024-02-13 | 百度在线网络技术（北京）有限公司 | Registration recommendation device, system and method, electronic equipment and storage medium |
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