CN108229991B

CN108229991B - Method and device for displaying aggregation promotion information, browser and terminal equipment

Info

Publication number: CN108229991B
Application number: CN201611163177.9A
Authority: CN
Inventors: 马迪; 王磊; 于乐
Original assignee: Beijing Qihoo Technology Co Ltd
Current assignee: Beijing Qihoo Technology Co Ltd
Priority date: 2016-12-15
Filing date: 2016-12-15
Publication date: 2022-04-29
Anticipated expiration: 2036-12-15
Also published as: CN108229991A

Abstract

The embodiment of the invention discloses a method, a device, a browser and terminal equipment for displaying aggregation promotion information, wherein the method comprises the following steps: responding to the webpage address which the user requests to access and is the webpage address for loading the alliance popularization information, and acquiring a preset number of popularization keywords with highest access possibility based on historical search information of the user; generating alliance popularization information based on the obtained popularization keywords, and loading the alliance popularization information on a webpage which the user requests to access; in response to the fact that the operation behavior of a user on one promotion keyword in the alliance promotion information is detected, when jumping to a promotion information aggregation page is determined according to a preset strategy, obtaining a promotion information main material corresponding to the promotion keyword from a promotion information database; and generating a promotion information aggregation page from the acquired promotion information main material and skipping to the promotion information aggregation page. The embodiment of the invention provides the aggregation popularization strongly related to the user, and improves the click rate of the user and the income of a website owner.

Description

Method and device for displaying aggregation promotion information, browser and terminal equipment

Technical Field

The invention relates to the internet information technology, in particular to a method, a device, a browser and terminal equipment for displaying aggregated promotion information.

Background

At present, alliance popularization is mostly adopted in an information popularization mode, and alliance popularization is an information popularization mode that a plurality of small websites are combined to form a uniform information publishing platform, and popularization information released by website owners can be displayed on all alliance websites. The alliance popularization is displayed outside the website in a keyword form, and in the prior art, when a user sees the alliance popularization outside the website, one or more keywords are clicked according to interests, and a search result based on the keywords is obtained.

In the process of implementing the invention, the inventor finds that the prior art has at least the following problems:

in the prior art, the relevance between the keywords in the alliance popularization and the user is not high, and the possibility of clicking the keywords by the user is extremely low.

Disclosure of Invention

The embodiment of the invention aims to solve the technical problem that: a method, a device, a browser and a terminal device for displaying aggregation promotion information are provided. The problem of low relevance between the keywords of the aggregation promotion and the users is solved.

The method for displaying the aggregation promotion information provided by the embodiment of the invention comprises the following steps:

responding to a webpage address which a user requests to access and is a webpage address for loading alliance popularization information, and acquiring a preset number of popularization keywords with highest access possibility based on historical search information of the user;

generating alliance popularization information based on the obtained popularization keywords, and loading the alliance popularization information on a webpage which the user requests to access;

in response to the fact that the operation behavior of a user on one promotion keyword in the alliance promotion information is detected, when jumping to a promotion information aggregation page is determined according to a preset strategy, obtaining a promotion information main material corresponding to the promotion keyword from a promotion information database;

and generating a promotion information aggregation page from the acquired promotion information main material and skipping to the promotion information aggregation page.

In another embodiment based on the above method, the method further includes: and responding to an access request of a user for operating one piece of popularization information in the popularization information gathering page, acquiring a popularization information landing page corresponding to the piece of popularization information, and displaying the corresponding popularization information landing page.

In another embodiment based on the method, a webpage address for loading the alliance promotion information is preset in a website database;

the method further comprises the following steps: responding to an access request of a user for requesting to access a webpage, and inquiring whether a webpage address in the access request is included in a website database;

and if the website database comprises the webpage address in the access request, the webpage address which the user requests to access is the webpage address for loading the alliance popularization information.

In another embodiment based on the above method, before obtaining the promotion keyword based on the historical search information of the user, the method further includes obtaining the historical search information of the user:

monitoring a session request sent by a browser when the browser is monitored to be started;

and extracting search information from a session request sent by a browser and recording the search information in historical search information of the user, wherein the historical search information comprises more than one search information item.

In another embodiment based on the above method, the search information entry includes search information, and the number of times of sending and the time of sending the session request carrying the search information;

the method further comprises the following steps: updating the historical search information according to a session request sent by a browser; and/or updating the search information items according to a preset effective period according to the sending time in the search information items.

In another embodiment based on the method, the obtaining of a preset number of promotion keywords with the highest access probability includes:

and classifying the search information in the search information items, and acquiring a preset number of promotion keywords according to the sequence of sending times of the similar search information from high to low.

In another embodiment based on the method, the generating of the alliance popularization information based on the obtained popularization keyword comprises: and sequencing the obtained promotion keywords according to a preset promotion return rate, and generating alliance promotion information based on the sequenced promotion keywords. In another embodiment based on the above-described method,

in another embodiment based on the foregoing method, after the operation behavior of the user on one of the promotion keywords in the federation promotion information is detected, the method further includes:

and judging whether to jump to a promotion information aggregation page or not according to a preset strategy.

In another embodiment based on the method, the step of judging whether to jump to the promotion information aggregation page according to a preset strategy comprises the following steps: and judging to jump to the promotion information aggregation page when the conversion rate of the promotion information aggregation page is higher than that of the search result page according to the estimated click rate of the promotion information main material and the estimated promotion return rate of the cost.

In another embodiment based on the method, if the user judges that the user jumps to the promotion information aggregation page, the user carries out searching, jumps to a search result page, and deletes the search result of the non-promotion information main material in the search result page to generate an aggregation intermediate page.

In another embodiment based on the method, the method further comprises the step of obtaining the promotion information aggregation pages by sequencing the promotion information main materials in the aggregation middle page from high cost to low cost.

In another embodiment based on the above method, the estimating the promotion return rate according to the estimated click rate and the cost of the promotion information main material includes: estimating the click rate of a promotion information main material based on historical operation information of a user to obtain an estimated click rate, and calculating the estimated conversion rate of the promotion information main material according to the estimated click rate and the cost corresponding to the promotion information main material.

In another embodiment based on the above method, the obtaining of the main material of the promotion information corresponding to the promotion keyword from the promotion information database includes: acquiring a preset promotion information release interface;

acquiring a promotion information main material corresponding to the promotion keyword from a promotion information database;

judging whether a promotion information main material corresponding to the promotion keyword is obtained within a preset time;

and if the promotion information main material corresponding to the promotion keyword is acquired within a preset time, executing the operation of generating a promotion information aggregation page from the acquired promotion information main material and jumping to the promotion information aggregation page.

In another embodiment based on the method, if the main material of the promotion information corresponding to the promotion keyword is not obtained within a preset time, searching is performed, and a search result page is skipped.

In another embodiment based on the above method, after the obtaining of the preset promotion information delivery interface, the method further includes: judging whether a result is obtained through a preset popularization information putting interface or not, and if so, skipping to a popularization information aggregation page; otherwise, jumping to a search result page.

In another embodiment based on the above method, further comprising searching for related picture promotion information based on the promotion keyword; and adding the obtained related picture popularization information into the popularization information aggregation page.

According to another aspect of the embodiments of the present invention, there is provided an apparatus for displaying aggregation promotion information, including:

the keyword acquisition unit is used for responding to the webpage address which the user requests to access and is the webpage address for loading the alliance popularization information, and acquiring the popularization keyword based on the historical search information of the user;

the alliance promotion unit is used for generating alliance promotion information based on the obtained promotion keywords and loading the alliance promotion information on a webpage which the user requests to access;

the promotion information acquisition unit is used for acquiring a promotion information main material corresponding to one promotion keyword from a promotion information database when the operation behavior of a user on the promotion keyword in the alliance promotion information is detected and the jumping to a promotion information aggregation page is determined according to a preset strategy;

and the aggregation display unit is used for generating the promotion information aggregation page from the acquired promotion information main material and skipping to the promotion information aggregation page.

According to another aspect of the embodiment of the present invention, there is provided a browser including the apparatus for presenting aggregated promotion information in the foregoing embodiment.

According to a further aspect of the embodiment of the present invention, a terminal device is provided, which includes the apparatus for displaying aggregation promotion information described in the foregoing embodiment or the browser described in the foregoing embodiment.

Based on the method, the device, the browser and the terminal device for displaying the aggregated promotion information provided by the embodiment of the invention, when a user requests to access a webpage address loaded with the alliance promotion information, a preset number of promotion keywords with the highest access possibility are obtained based on historical search information of the user, so that the relevance between the obtained promotion keywords and the user is higher than that in the prior art; the alliance promotion information is generated based on the obtained promotion keywords and is loaded on a webpage accessed by the user, and the user clicks more frequently when looking up the alliance promotion information, which is established based on the promotion keywords strongly related to the user; and in response to the detection of the operation behavior of the user on one promotion keyword in the alliance promotion information, when jumping to a promotion information aggregation page is determined according to a preset strategy, obtaining a promotion information main material corresponding to the promotion keyword from a promotion information database, generating and jumping to a promotion information aggregation page formed by the promotion information main material corresponding to the promotion keyword according to the operation of the user and the preset strategy, and enabling a website owner to obtain more click rates for the promotion information main material displayed in the promotion information aggregation page.

The technical solution of the present invention is further described in detail by the accompanying drawings and embodiments.

Drawings

The accompanying drawings, which are incorporated in and constitute a part of this specification, illustrate embodiments of the invention and together with the description, serve to explain the principles of the invention.

The invention will be more clearly understood from the following detailed description, taken with reference to the accompanying drawings, in which:

FIG. 1 is a flow chart of one embodiment of the method of the present invention.

FIG. 2 is a flow chart of yet another embodiment of the method of the present invention.

Fig. 3 is a schematic structural diagram of an embodiment of the apparatus of the present invention.

Fig. 4 is a schematic structural diagram of another embodiment of the device of the present invention.

Detailed Description

Various exemplary embodiments of the present invention will now be described in detail with reference to the accompanying drawings. It should be noted that: the relative arrangement of the components and steps, the numerical expressions and numerical values set forth in these embodiments do not limit the scope of the present invention unless specifically stated otherwise.

Meanwhile, it should be understood that the sizes of the respective portions shown in the drawings are not drawn in an actual proportional relationship for the convenience of description.

The following description of at least one exemplary embodiment is merely illustrative in nature and is in no way intended to limit the invention, its application, or uses.

Techniques, methods, and apparatus known to those of ordinary skill in the relevant art may not be discussed in detail but are intended to be part of the specification where appropriate.

It should be noted that: like reference numbers and letters refer to like items in the following figures, and thus, once an item is defined in one figure, further discussion thereof is not required in subsequent figures.

Embodiments of the invention are operational with numerous other general purpose or special purpose computing system environments or configurations. Examples of well known computing systems, environments, and/or configurations that may be suitable for use with the computer system/server include, but are not limited to: personal computer systems, server computer systems, thin clients, thick clients, hand-held or laptop devices, microprocessor-based systems, set-top boxes, programmable consumer electronics, networked personal computers, minicomputer systems, mainframe computer systems, distributed cloud computing environments that include any of the above, and the like.

The computer system/server may be described in the general context of computer system-executable instructions, such as program modules, being executed by a computer system. Generally, program modules may include routines, programs, objects, components, logic, data structures, etc. that perform particular tasks or implement particular abstract data types. The computer system/server may be practiced in distributed cloud computing environments where tasks are performed by remote processing devices that are linked through a communications network. In a distributed cloud computing environment, program modules may be located in both local and remote computer system storage media including memory storage devices.

The invention relates to terms interpretation:

CPM (Cost Per Thousand Per mill, or Cost Per reason Per Per expressions). The most scientific way to charge for online advertising is to charge for how many people see your advertisement. It has become common practice for network advertising to charge a fee per visitor. CPM refers to how much the average cost of an advertisement is shared by each person who hears or sees an advertisement during the advertisement delivery process. The traditional medium adopts the pricing method. In web advertising, CPM depends on the "impression" scale, which is generally understood to be the number of times a person's eyes view an advertisement over a fixed period of time. For example, if the price of an advertisement banner is 1 RMB/CPM, this means that every one thousand people see the Ban-ner, and so on, the homepage visited by 10000 people is 10 RMB. As to how much the non-CPM charge is, a fixed rate is applied by ranking prices according to the hot degree of the homepage (i.e., the number of browsing persons). International practice is that no CPM charges range from $ 5 to $ 200.

Fig. 1 is a flowchart of an embodiment of a method for displaying aggregated promotional information according to the present invention. As shown in fig. 1, the method of this embodiment includes:

s101, responding to the webpage address which the user requests to access and is the webpage address for loading the alliance popularization information, and obtaining a preset number of popularization keywords with the highest access possibility based on historical search information of the user.

The keywords obtained based on the historical search information of the user are keywords having relevance to the user, and the access possibility of each obtained keyword is judged by following the historical search information of the user, such as: the user searches for a keyword for multiple times in the historical search process, which shows that the possibility of the user accessing next time is higher; and sequencing the keywords based on the probability of the access possibility of each keyword, and obtaining a preset number of promotion keywords in sequence.

And S102, generating alliance popularization information based on the acquired popularization keywords, and loading the alliance popularization information on the webpage which the user requests to access.

And S103, in response to the detected operation behavior of the user on one promotion keyword in the alliance promotion information, when jumping to a promotion information aggregation page is determined according to a preset strategy, obtaining a promotion information main material corresponding to the one promotion keyword from a promotion information database.

The preset strategies may be set according to different needs, the promotion information included in the promotion information aggregation pages obtained through different preset strategies is also different, the preset strategies may be to aggregate similar promotion information or to exclude certain specific information, and no specific limitation is imposed in this embodiment.

And S104, generating a promotion information aggregation page from the acquired promotion information main material and skipping to the promotion information aggregation page.

Based on the method for displaying the aggregated promotion information provided by the embodiment of the invention, when a user requests to access a webpage address loaded with the alliance promotion information, a preset number of promotion keywords with the highest access possibility are obtained based on historical search information of the user, so that the relevance between the obtained promotion keywords and the user is higher than that in the prior art; the alliance promotion information is generated based on the obtained promotion keywords and is loaded on a webpage accessed by the user, and the user clicks more frequently when looking up the alliance promotion information, which is established based on the promotion keywords strongly related to the user; and in response to the detection of the operation behavior of the user on one promotion keyword in the alliance promotion information, when jumping to a promotion information aggregation page is determined according to a preset strategy, obtaining a promotion information main material corresponding to the promotion keyword from a promotion information database, generating and jumping to a promotion information aggregation page formed by the promotion information main material corresponding to the promotion keyword according to the operation of the user and the preset strategy, and enabling a website owner to obtain more click rates for the promotion information main material displayed in the promotion information aggregation page.

In another embodiment of the method of the present invention, on the basis of the above embodiment, the method further includes: in response to detecting an access request for a user to operate one piece of promotional information in the promotional information aggregation page provided in the above embodiment, a promotional information landing page corresponding to the piece of promotional information is obtained, and the corresponding promotional information landing page is displayed.

When a user operates one piece of popularization information in the popularization information aggregation page, the corresponding popularization information landing page is entered based on the popularization information, the popularization information landing page displayed for the user is obtained according to historical search information of the user, the user cannot be in a negative psychology, and the interest of the user in browsing the popularization information landing page can be stimulated.

In another embodiment of the method of the present invention, based on any one of the above embodiments, a web address for loading the federation promotion information is preset in the website database. The website database loaded with the webpage address can quickly provide the webpage address for subsequent operation, and the situation that a user cannot acquire the webpage address is avoided.

The method of the embodiment further comprises the following steps: responding to an access request of a user for requesting to access a webpage, and inquiring whether a webpage address in the access request is included in a website database;

When the webpage address of the request scheme is in the website database, the webpage address is firstly acquired from the website database, so that the process of large-area query again through a network is avoided, the efficiency of providing the webpage address is improved, the user experience is improved, and the user is more willing to acquire the webpage address through the popularization information aggregation page.

In another embodiment of the method of the present invention, on the basis of any of the above embodiments, before obtaining the promotion keyword based on the historical search information of the user in step S101, the method of this embodiment further includes obtaining the historical search information of the user, and the process of specifically obtaining the historical search information may include:

and extracting search information from a session request sent by the browser and recording the search information in historical search information of the user, wherein the historical search information comprises more than one search information item.

In this embodiment, the historical search information of the user is implemented based on a browser, but the present invention does not limit the obtaining manner of obtaining the historical search information of the user, and the browser is only one of the existing common implementing manners, and the collection of the historical search information of the user can also be implemented based on an input method, at least one application of other application software and the browser, and at least one search information entry is generated for each search behavior of the user.

The search information entry related to the above embodiment may include search information, and the number of times of sending and the time of sending the session request carrying the search information;

at this time, the method of this embodiment further includes: updating the historical search information according to a session request sent by the browser; and/or updating the search information items according to a preset effective period according to the sending time in the search information items.

When the browser receives a new session request, a new search information item is obtained based on the session request, the historical search information is updated in real time, and the updating of the historical search information is stressed, namely, operation real-time updating occurs; and for the search information items existing in the historical search information, when the storage time of one or more search information items exceeds the preset storage time, determining the search information items as overdue search information items, and deleting the search information items from the historical search information to ensure that the historical search information items are all valid search information items.

In the above embodiment, when obtaining the preset number of promotion keywords with the highest access possibility in S101, the following steps may be adopted:

The search information items of the user are slightly different due to input at different time, but the specific contents to be searched are the same or similar, at the moment, the different input search information items belong to the same type of search information, and are classified at the moment, so that the repeated recommendation of similar popularization keywords is avoided on the basis of providing strong related popularization keywords for the user in a targeted manner, and the user experience is better.

In another embodiment of the method, based on any one of the above embodiments, the step S102 of generating the federation promotion information based on the obtained promotion keyword may include: and sequencing the obtained promotion keywords according to a preset promotion return rate, and generating alliance promotion information based on the sequenced promotion keywords.

According to a preset promotion return rate corresponding to each promotion keyword, the preset promotion return rates of all the promotion keywords are different, the corresponding promotion keywords are sequenced from high to low according to the promotion return rates, the promotion keywords are displayed based on the sequencing to form alliance promotion information, in the alliance promotion information formed at the moment, the promotion keywords with high preset promotion return rates are in the front, the promotion keywords with low preset promotion return rates are in the back, the promotion keywords with high preset promotion return rates are enabled to attract visual attention of users more easily, the promotion keywords with high preset promotion return rates are enabled to be clicked more easily, investment return of website owners is promoted, and website owners are promoted to be willing to promote alliance promotion.

In a further embodiment of the method, on the basis of any one of the above embodiments, after the step S103 responds to the detection of the operation behavior of the user on one of the promotion keywords in the federation promotion information, the method may further include: and judging whether to jump to a promotion information aggregation page or not according to a preset strategy.

Judging whether to jump to the promotion information aggregation page according to a preset strategy, wherein one condition is that the promotion information aggregation page is jumped to, searching is carried out, the search result page is jumped to, and the search result of the non-promotion information main material in the search result page is deleted to generate an aggregation intermediate page.

The search result page shows results of natural search in the network according to the popularization keyword, wherein the sequencing may be based on click rate obtained from historical big data or may be obtained from other users, so that the situation that no popularization information main material or less popularization information main material exists in the first page of the search result page obtained at this time, the user cannot view the popularization information main material at the first time, and the popularization return rate of the website owner can be greatly reduced.

And in the other case, the user does not jump to the popularization information aggregation page, and jumps to the search result page and displays the search result page.

For the aggregation middle pages obtained by the method of the embodiment, the aggregation middle pages also need to be sorted to obtain the popularization information aggregation pages, and the sorting process may include: and (4) sequencing the promotion information main materials in the polymerization middle page from high to low according to the cost to obtain the promotion information polymerization page.

The promotion information main materials in the aggregation middle page are sorted according to the cost, so that the benefit of a website owner is maximized, the investment of the website owner can be maximally returned, the promotion information main materials with high investment cost are sorted at the position in the promotion information aggregation page, the promotion information main materials can attract more visual attention of a user, and the click rate of the user is improved.

In the above embodiment, determining whether to jump to the promotion information aggregation page according to the preset policy may include: and judging to jump to the promotion information aggregation page when the conversion rate of the promotion information aggregation page is higher than that of the search result page according to the estimated click rate of the promotion information main material and the estimated promotion return rate of the cost.

The promotion information main material is from alliance promotion information, so that the promotion information main material has strong correlation with a user, the promotion information main material can be subjected to prediction of click rate according to historical search information of the user to obtain predicted click rate, the promotion return rate can be predicted based on the obtained predicted click rate and the cost input by a website owner corresponding to the promotion information main material, the promotion return rate is in direct proportion to the predicted click rate and is in inverse proportion to the cost input by the website owner, the promotion information main material also exists in a search result page, but the sequence of the promotion information main material is different from the alliance promotion information, and therefore, the promotion return rate obtained by the whole page in the search result page is different from the promotion return rate in the promotion information aggregation page; judging whether the overall estimated promotion return rate in the promotion information aggregation page is greater than the overall estimated promotion return rate in the search result page, and skipping to the promotion information aggregation page when the overall estimated promotion return rate in the promotion information aggregation page is greater than the overall estimated promotion return rate in the search result page; if not, jump to the search results page.

The process of estimating the promotion return rate according to the estimated click rate and the cost of the promotion information main material in the method of the embodiment may include: estimating the click rate of a promotion information main material based on historical operation information of a user to obtain an estimated click rate, and calculating the estimated conversion rate of the promotion information main material according to the estimated click rate and the cost corresponding to the promotion information main material.

The estimated click rate of the promotion information main material is obtained based on the acquired historical operation information of the user, when one promotion information main material is frequently operated in the historical operation information of the user, the operation times of the promotion information main material exceed those of other promotion information main materials, the estimated click rate of the promotion information main material is higher than those of the other promotion information main materials based on the user use habit prediction, and the probability that the promotion information main material is clicked again by the user is higher than that of the other promotion information main materials.

Fig. 2 is a further embodiment of the method of the present invention, and as shown in fig. 2, the method of the further embodiment is based on any one of the above embodiments, where the process of obtaining the main material of the popularization information corresponding to the popularization keyword from the popularization information database in step S103 may include:

and S1031, obtaining a preset popularization information putting interface.

And S1032, acquiring the promotion information main material corresponding to the promotion keyword from the promotion information database.

All promotion information main materials provided by website owners participating in the alliance are prestored in the promotion information data, one promotion information main material can correspond to at least one promotion keyword, and when any one promotion keyword is triggered, the promotion information main material can be obtained.

And S1033, judging whether the main material of the promotion information corresponding to the promotion keyword is obtained within a preset time.

And S1034, if the popularization information main material corresponding to the popularization keyword is acquired within the preset time, executing the operation of generating the popularization information aggregation page from the acquired popularization information main material and skipping to the popularization information aggregation page.

In addition to the cases referred to in step S1034 above, there may be the following cases through the judgment in step S1033: and if the main material of the promotion information corresponding to the promotion keyword is not obtained within the preset time, searching and skipping to a search result page.

For the situation of acquiring the main promotion information material from the promotion information database, there may be a situation that the corresponding main promotion information material does not exist in the promotion information database for the current promotion keyword, or the main promotion information material is not acquired from the promotion information database within a preset time under some special conditions (such as the situation that the current webpage is not communicated with the promotion information database), and at this time, the user jumps to a search result page obtained according to the promotion keyword, so as to provide a natural search result obtained based on the promotion keyword for the user.

Based on the method of the further embodiment, after the preset promotion information release interface is obtained, the method may further include: judging whether a result is obtained through a preset popularization information putting interface or not, and if so, skipping to a popularization information aggregation page; otherwise, jumping to a search result page.

In this embodiment, the acquisition of the main promotional information material is based on the preset promotional information release interface acquired in step S1031, so that there is a case that the main promotional information material cannot be acquired through the corresponding interface, at this time, there may be a problem of communication occurring in the interface, or there may be no problem of the corresponding main promotional information material; in a word, the main material of the promotion information cannot be obtained through the preset promotion information input interface at the moment, and at the moment, the search result page is jumped to.

In another embodiment of the method of the present invention, on the basis of any one of the above embodiments, the method may further include: searching to obtain related picture promotion information based on the promotion keyword; and adding the obtained related picture popularization information into the popularization information aggregation page.

The user needs to obtain the promotion information, besides the promotion information in the form of characters, the promotion information aggregation pages provided in the above embodiments only include the character information content obtained based on the promotion keywords, while the embodiment provides the picture promotion information, the picture promotion information is added into the promotion information aggregation pages, the user needs are further met, the picture display is easier to attract the attention of the user, the operation interest of the user on the picture display is further improved, and the return rate is improved.

The method for displaying the aggregated promotion information can be used for advertisement promotion in practical application, in the advertisement promotion process, the alliance promotion information is an alliance advertisement, the promotion information aggregation page is an advertisement aggregation page, and the cost corresponding to the promotion information main material is CPM of the advertisement;

at this time, in order to improve the advertisement return rate, the process of the method for displaying the aggregated promotion information based on the present invention may include the following steps:

when a user accesses a webpage loaded with the alliance advertisement, comprehensively sequencing and judging displayed keywords according to a user session control session, corresponding business values and the like; when the user clicks, whether the click jumps to the advertisement aggregation page or not is judged according to the CPM estimation.

And if the strategy judges that the click jumps to an advertisement middle page, transmitting the parameters to an advertisement interface, and pulling the advertisement host material of the delivery end by the advertisement interface according to the query and displaying the advertisement host material at the position of the advertisement middle page in a data form.

And the front-end page carries out splicing combination on the data acquired from the interface again and displays the data at the corresponding position according to the template.

At the moment, the front-end page materials are spliced more flexibly by directly pulling the data result of the advertisement putting interface, and can not be limited to the materials of the advertisement owner, so that more materials are introduced to be abundantly displayed; the advertisement display area is increased under the same flow, the influence of natural results on the click rate is eliminated, and the display efficiency is improved.

Those of ordinary skill in the art will understand that: all or part of the steps for implementing the method embodiments may be implemented by hardware related to program instructions, and the program may be stored in a computer readable storage medium, and when executed, the program performs the steps including the method embodiments; and the aforementioned storage medium includes: various media that can store program codes, such as ROM, RAM, magnetic or optical disks.

Fig. 3 is a schematic structural diagram of an embodiment of an apparatus for displaying aggregation promotion information according to the present invention. The apparatus of this embodiment may be used to implement the method embodiments of the present invention described above. As shown in fig. 3, the apparatus of this embodiment includes:

a keyword obtaining unit 1, configured to respond to that a web address to which a user requests access is a web address to which federation popularization information is loaded, and obtain a popularization keyword based on historical search information of the user;

the alliance popularization unit 2 is used for generating alliance popularization information based on the obtained popularization keywords and loading the alliance popularization information on the webpage which the user requests to access;

the promotion information acquiring unit 3 is used for acquiring a promotion information main material corresponding to one promotion keyword from a promotion information database when a user operation behavior on the one promotion keyword in the alliance promotion information is detected and a jump to a promotion information aggregation page is determined according to a preset strategy;

and the aggregation display unit 4 is used for generating the promotion information aggregation page from the acquired promotion information main material and skipping to the promotion information aggregation page.

Based on the device for displaying the aggregated promotion information provided by the embodiment of the invention, when a user requests to access a webpage address loaded with the alliance promotion information, a preset number of promotion keywords with the highest access possibility are obtained based on historical search information of the user, so that the relevance between the obtained promotion keywords and the user is higher than that in the prior art; the alliance promotion information is generated based on the obtained promotion keywords and is loaded on a webpage accessed by the user, and the user clicks more frequently when looking up the alliance promotion information, which is established based on the promotion keywords strongly related to the user; and in response to the detection of the operation behavior of the user on one promotion keyword in the alliance promotion information, when jumping to a promotion information aggregation page is determined according to a preset strategy, obtaining a promotion information main material corresponding to the promotion keyword from a promotion information database, generating and jumping to a promotion information aggregation page formed by the promotion information main material corresponding to the promotion keyword according to the operation of the user and the preset strategy, and enabling a website owner to obtain more click rates for the promotion information main material displayed in the promotion information aggregation page.

In another embodiment of the apparatus according to the present invention, on the basis of the above embodiment, the apparatus further includes an access unit, configured to, in response to detecting an access request for a user to operate one piece of promotional information in the promotional information aggregation page, obtain a promotional information landing page corresponding to the piece of promotional information, and display the corresponding promotional information landing page.

In another embodiment of the apparatus according to the present invention, on the basis of the above embodiment, the apparatus further includes a web page accessing unit, configured to query, in response to receiving an access request for requesting a user to access a web page, whether a web page address in the access request is included in the web address database; if the website database comprises the webpage address in the access request, the webpage address which the user requests to access is the webpage address for loading the alliance popularization information; and presetting a webpage address for loading the alliance promotion information in the website database.

In another embodiment of the apparatus of the present invention, based on the above embodiment, the keyword obtaining unit is further configured to obtain historical search information of the user before obtaining the promotion keyword based on the historical search information of the user:

monitoring a session request sent by a browser when the browser is monitored to be started; the method comprises the steps of extracting search information from a session request sent by a browser and recording the search information in historical search information of a user, wherein the historical search information comprises more than one search information item.

The search information item comprises search information, and the sending times and sending time of the session request carrying the search information;

the apparatus of the embodiment may further include an updating unit, configured to update the history search information according to a session request sent by a browser; and/or updating the search information items according to a preset effective period according to the sending time in the search information items.

In another embodiment of the apparatus according to the present invention, based on the above embodiment, when acquiring a preset number of popularization keywords with the highest access probability, the keyword acquisition unit is specifically configured to classify the search information in the search information entry, and acquire the preset number of popularization keywords according to the sequence from high to low of the sending times of the similar search information.

In another embodiment of the apparatus according to the present invention, on the basis of any one of the above embodiments, the federation promotion unit is further configured to sort the obtained promotion keywords according to a preset promotion return rate, and generate federation promotion information based on the sorted promotion keywords.

In another embodiment of the apparatus according to the present invention, on the basis of any one of the above embodiments, after the promotion information obtaining unit 3 responds to detection of an operation behavior of a user on one of the promotion keywords in the federation promotion information, it further includes a determining module for determining whether to jump to a promotion information aggregation page according to a preset policy.

The promotion information obtaining unit 3 in the above embodiment is specifically configured to judge, according to the estimated click rate of the promotion information main material and the estimated promotion return rate of the cost, that the promotion information aggregation page is skipped to when the conversion rate of the promotion information aggregation page is higher than the search result page, when judging whether to skip to the promotion information aggregation page according to a preset policy.

The popularization information obtaining unit 3 in the above still another embodiment further includes an aggregation intermediate module, configured to jump to the popularization information aggregation page when it is determined that the search is to be performed, jump to the search result page, and delete the search result of the non-popularization information main material in the search result page to generate an aggregation intermediate page.

The promotion information acquisition unit further comprises a sorting module used for sorting promotion information main materials in the middle page from high to low according to cost to obtain the promotion information aggregation page.

In the above still another embodiment, the promotion information obtaining unit may be further configured to, when predicting the promotion return rate according to the predicted click rate and the cost of the promotion information main material, specifically, perform click rate prediction on a promotion information main material based on the historical operation information of the user to obtain a predicted click rate, and calculate the predicted conversion rate of the promotion information main material according to the predicted click rate and the cost corresponding to the promotion information main material.

Fig. 4 is a further embodiment of the apparatus of the present invention, and as shown in fig. 4, on the basis of any one of the above embodiments, the promotion information obtaining unit may further include:

the interface module 34 is used for acquiring a preset promotion information release interface;

the material obtaining module 35 is configured to obtain a main promotional information material corresponding to the promotional keyword from a promotional information database;

the time judging module 36 is configured to judge whether the main promotional information material corresponding to the one promotional keyword is acquired within a preset time; and if the promotion information main material corresponding to the promotion keyword is acquired within the preset time, executing the operation of generating a promotion information aggregation page from the acquired promotion information main material and jumping to the promotion information aggregation page.

In the above further embodiment, the time determining module 33 is further configured to search and jump to a search result page if the main promotional information material corresponding to the one promotional keyword is not obtained within a preset time.

In the above embodiment, after the interface module obtains the preset promotion information delivery interface, the interface module is further configured to determine whether a result is obtained through the preset promotion information delivery interface, and if so, skip to a promotion information aggregation page; otherwise, jumping to a search result page.

The promotion information obtaining unit 3 further includes a determining module 31 for determining whether to jump to a promotion information aggregation page according to a preset policy after detecting an operation behavior of a user on one promotion keyword in the federation promotion information.

The popularization information obtaining unit 3 in the above further embodiment further includes an aggregation intermediate module 32, configured to jump to a popularization information aggregation page when it is determined that the user jumps to the popularization information aggregation page, perform a search, jump to a search result page, and delete a search result of a non-popularization information main material in the search result page to generate an aggregation intermediate page.

The promotion information acquisition unit 3 further includes a sorting module 33, which is used for sorting promotion information main materials in the aggregation middle page from high to low according to the cost to obtain the promotion information aggregation page.

In another embodiment of the apparatus according to the present invention, on the basis of any one of the above embodiments, in order to meet more requirements of users, the apparatus further includes an image promotion unit, configured to obtain related image promotion information based on the promotion keyword search; and adding the obtained related picture popularization information into the popularization information aggregation page.

In another aspect of the present invention, a browser is further provided, and in an embodiment of the browser of the present invention, the browser includes the apparatus for displaying aggregation popularization information described in any one of the above embodiments.

In another aspect of the present invention, a terminal device is further provided, and in an embodiment of the terminal device of the present invention, the terminal device includes the apparatus for displaying aggregation promotion information described in any one of the above embodiments, or includes the browser described in the above embodiment.

1. A method of presenting syndicated promotional information, comprising:

2. The method of 1, further comprising: and responding to an access request of a user for operating one piece of popularization information in the popularization information gathering page, acquiring a popularization information landing page corresponding to the piece of popularization information, and displaying the corresponding popularization information landing page.

3. According to the

method

1 or 2, a webpage address for loading the alliance popularization information is preset in a website database;

4. The method according to any one of claims 1 to 3, further comprising, before obtaining the promotion keyword based on the historical search information of the user, obtaining the historical search information of the user:

5. According to the method of 4, the search information item comprises search information, and the sending times and sending time of the session request carrying the search information;

6. According to the method of 4 or 5, the step of obtaining a preset number of promotion keywords with the highest access probability comprises the following steps:

7. The method according to any one of claims 1 to 6, wherein the generating of the alliance promotion information based on the obtained promotion keywords comprises: and sequencing the obtained promotion keywords according to a preset promotion return rate, and generating alliance promotion information based on the sequenced promotion keywords.

8. The method according to any one of 1 to 7, after detecting an operation behavior of a user on one of the promotion keywords in the federation promotion information, further comprising:

9. According to the method of 8, judging whether to jump to the promotion information aggregation page according to a preset strategy comprises the following steps: and judging to jump to the promotion information aggregation page when the conversion rate of the promotion information aggregation page is higher than that of the search result page according to the estimated click rate of the promotion information main material and the estimated promotion return rate of the cost.

10. The method according to 8 or 9, further comprising, if it is determined to jump to the promotion information aggregation page, searching, jumping to a search result page, and deleting the search result of the non-promotion information main material in the search result page to generate an aggregation intermediate page.

11. The method according to 10, further comprising ranking the promotion information main materials in the aggregation middle page from high to low according to cost to obtain the promotion information aggregation page.

12. The method according to any one of claims 9 to 11, wherein the estimating the promotion return rate according to the estimated click rate and the cost of the promotion information main material comprises: estimating the click rate of a promotion information main material based on historical operation information of a user to obtain an estimated click rate, and calculating the estimated conversion rate of the promotion information main material according to the estimated click rate and the cost corresponding to the promotion information main material.

13. According to any one of the methods 1 to 12, the obtaining of the popularization information main material corresponding to the one popularization keyword from the popularization information database includes: acquiring a preset promotion information release interface;

14. The method according to 13, further comprising searching and skipping to a search result page if the main promotional information material corresponding to the one promotional keyword is not obtained within a preset time.

15. According to the method of 13 or 14, after the preset promotion information release interface is obtained, the method further includes: judging whether a result is obtained through a preset popularization information putting interface or not, and if so, skipping to a popularization information aggregation page; otherwise, jumping to a search result page.

16. The method according to any one of claims 1 to 15, further comprising searching for relevant picture promotion information based on the promotion keyword; and adding the obtained related picture popularization information into the popularization information aggregation page.

17. An apparatus to display syndication promotion information, comprising:

18. The device of 17, further comprising an access unit, configured to, in response to detecting an access request for a user to operate one piece of promotional information in the promotional information aggregation page, obtain a promotional information landing page corresponding to the one piece of promotional information, and display the corresponding promotional information landing page.

19. The device according to 17 or 18, further comprising a web page access unit, configured to, in response to receiving an access request for requesting a user to access a web page, query from the website database whether a web page address in the access request is included; if the website database comprises the webpage address in the access request, the webpage address which the user requests to access is the webpage address for loading the alliance popularization information; and presetting a webpage address for loading the alliance promotion information in the website database.

20. The apparatus according to any one of claims 17 to 19, wherein the keyword acquisition unit is further configured to acquire historical search information of the user before acquiring a promotion keyword based on the historical search information of the user:

monitoring a session request sent by a browser when the browser is monitored to be started; and extracting search information from a session request sent by a browser and recording the search information in historical search information of the user, wherein the historical search information comprises more than one search information item.

21. According to any of the apparatuses described in 20, the search information entry includes search information, and the number of times of sending and the time of sending the session request carrying the search information;

the device also comprises an updating unit, a searching unit and a searching unit, wherein the updating unit is used for updating the historical searching information according to a session request sent by the browser; and/or updating the search information items according to a preset effective period according to the sending time in the search information items.

22. According to the apparatus of 20 or 21, when acquiring the preset number of popularization keywords with the highest access probability, the keyword acquisition unit is specifically configured to classify the search information in the search information entry, and acquire the preset number of popularization keywords according to the sequence from high to low of the sending times of the similar search information.

23. According to the device described in any one of claims 17 to 22, the federation promotion unit is further configured to sort the obtained promotion keywords according to a preset promotion return rate, and generate federation promotion information based on the sorted promotion keywords.

24. According to the apparatus of any one of claims 17 to 23, the promotion information obtaining unit, after responding to detection of an operation behavior of a user on one of the promotion keywords in the federation promotion information, further includes a determining module configured to determine whether to jump to a promotion information aggregation page according to a preset policy.

25. According to the device described in 24, the promotion information acquisition unit is specifically configured to determine, according to the estimated click rate of the promotion information main material and the estimated promotion return rate of the cost, to skip to the promotion information aggregation page when the conversion rate of the promotion information aggregation page is higher than the search result page, when determining whether to skip to the promotion information aggregation page according to a preset strategy.

26. According to the apparatus of 24 or 25, the promotion information obtaining unit further includes an aggregation intermediate module, configured to jump to a promotion information aggregation page when it is determined that the search is to be performed, jump to a search result page, and delete a search result of the non-promotion information main material in the search result page to generate an aggregation intermediate page.

27. According to the device of 26, the promotion information acquisition unit further comprises a sorting module for sorting promotion information main materials in the middle pages according to cost from high to low to obtain the promotion information aggregation pages.

28. According to any one of the devices 25 to 27, when the promotion information acquisition unit estimates the promotion return rate according to the estimated click rate and the cost of the promotion information main material, the promotion information acquisition unit is specifically configured to estimate the click rate of a promotion information main material based on the historical operation information of the user to obtain the estimated click rate, and calculate the estimated conversion rate of the promotion information main material according to the estimated click rate and the cost corresponding to the promotion information main material.

29. The apparatus according to any one of claims 17 to 28, wherein the promotion information acquisition unit further includes:

the interface module is used for acquiring a preset promotion information release interface;

the material acquisition module is used for acquiring a promotion information main material corresponding to the promotion keyword from a promotion information database;

the time judging module is used for judging whether the promotion information main material corresponding to the promotion keyword is acquired within preset time; and if the promotion information main material corresponding to the promotion keyword is acquired within a preset time, executing the operation of generating a promotion information aggregation page from the acquired promotion information main material and jumping to the promotion information aggregation page.

30. According to the apparatus of 29, the time determination module is further configured to search for the promotion information main material corresponding to the promotion keyword if the promotion information main material corresponding to the promotion keyword is not obtained within a preset time, and jump to a search result page.

31. According to the device of 29 or 30, after the interface module obtains the preset promotion information delivery interface, the interface module is further configured to determine whether a result is obtained through the preset promotion information delivery interface, and if so, the interface module jumps to a promotion information aggregation page; otherwise, jumping to a search result page.

32. The device according to any one of claims 17 to 31, further comprising an image promotion unit configured to obtain related image promotion information based on the promotion keyword search; and adding the obtained related picture popularization information into the popularization information aggregation page.

33. A browser comprising the apparatus for presenting syndication promotional information according to any one of claims 17 to 32.

34. A terminal device, comprising any one of the device for displaying aggregate promotion information described in 17 to 32 or the browser described in 33.

In the present specification, the embodiments are described in a progressive manner, each embodiment focuses on differences from other embodiments, and the same or similar parts in the embodiments are referred to each other. For the system embodiment, since it basically corresponds to the method embodiment, the description is relatively simple, and for the relevant points, reference may be made to the partial description of the method embodiment.

The method and apparatus of the present invention may be implemented in a number of ways. For example, the methods and apparatus of the present invention may be implemented in software, hardware, firmware, or any combination of software, hardware, and firmware. The above-described order for the steps of the method is for illustrative purposes only, and the steps of the method of the present invention are not limited to the order specifically described above unless specifically indicated otherwise. Furthermore, in some embodiments, the present invention may also be embodied as a program recorded in a recording medium, the program including machine-readable instructions for implementing a method according to the present invention. Thus, the present invention also covers a recording medium storing a program for executing the method according to the present invention.

The description of the present invention has been presented for purposes of illustration and description, and is not intended to be exhaustive or limited to the invention in the form disclosed. Many modifications and variations will be apparent to practitioners skilled in this art. The embodiment was chosen and described in order to best explain the principles of the invention and the practical application, and to enable others of ordinary skill in the art to understand the invention for various embodiments with various modifications as are suited to the particular use contemplated.

Claims

1. A method for displaying aggregated promotional information, comprising:

generating a promotion information aggregation page from the acquired promotion information main material and skipping to the promotion information aggregation page;

generating the alliance promotion information based on the obtained promotion keywords comprises the following steps: sequencing the obtained promotion keywords according to a preset promotion return rate, and generating alliance promotion information based on the sequenced promotion keywords;

judging whether to jump to the promotion information aggregation page according to a preset strategy comprises the following steps: judging whether the conversion rate of the promotion information aggregation page is higher than that of the search result page or not according to the estimated click rate of the promotion information main material and the estimated promotion return rate of the cost, and skipping to the promotion information aggregation page;

the estimating the click rate and the cost estimating and popularizing return rate according to the main materials of the popularizing information comprises the following steps: estimating the click rate of a promotion information main material based on historical operation information of a user to obtain an estimated click rate, and calculating the estimated conversion rate of the promotion information main material according to the estimated click rate and the cost corresponding to the promotion information main material.

2. The method of claim 1, further comprising: and responding to an access request of a user for operating one piece of popularization information in the popularization information gathering page, acquiring a popularization information landing page corresponding to the piece of popularization information, and displaying the corresponding popularization information landing page.

3. The method according to claim 1 or 2, characterized in that a web address for loading alliance promotion information is preset in a website database;

4. The method of claim 3, further comprising, before obtaining the promotion keyword based on the historical search information of the user, obtaining the historical search information of the user:

5. The method according to claim 4, wherein the search information entry comprises search information, the number of sending times and the sending time of the session request carrying the search information;

6. The method of claim 5, wherein obtaining a preset number of promotion keywords with the highest access probability comprises:

7. The method of claim 6, wherein after detecting the user's operation behavior on one of the promotion keywords in the federation promotion information, the method further comprises:

8. The method of claim 7, further comprising, if it is determined to jump to a promotional information aggregation page, performing a search, jumping to a search results page, and deleting search results of non-promotional information main material in the search results page to generate an aggregation intermediate page.

9. The method of claim 8, further comprising ranking promotional information main material in the syndication middle page from high to low cost to obtain a syndication page.

10. The method of claim 1, wherein obtaining the promotional information main material corresponding to the one promotional keyword from a promotional information database comprises: acquiring a preset promotion information release interface;

11. The method according to claim 10, further comprising searching and jumping to a search result page if the main promotional information material corresponding to the one promotional keyword is not obtained within a preset time.

12. The method according to claim 10, wherein after obtaining the preset promotional information delivery interface, further comprising: judging whether a result is obtained through a preset popularization information putting interface or not, and if so, skipping to a popularization information aggregation page; otherwise, jumping to a search result page.

13. The method according to claim 1, further comprising, searching for relevant picture promotion information based on the promotion keyword; and adding the obtained related picture popularization information into the popularization information aggregation page.

14. An apparatus for displaying syndication promotional information, comprising:

the aggregation display unit is used for generating an aggregation page of the promotion information from the acquired main materials of the promotion information and skipping to the aggregation page of the promotion information;

the promotion information acquisition unit is specifically used for carrying out click rate estimation on a promotion information main material based on historical operation information of a user to obtain an estimated click rate when estimating the promotion return rate according to the estimated click rate and the cost of the promotion information main material, and calculating the estimated conversion rate of the promotion information main material according to the estimated click rate and the cost corresponding to the promotion information main material;

the alliance popularization unit is further used for sequencing the obtained popularization keywords according to a preset popularization return rate and generating alliance popularization information based on the sequenced popularization keywords;

the promotion information acquisition unit is used for judging whether to jump to the promotion information aggregation page according to a preset strategy, and specifically, judging to jump to the promotion information aggregation page when the conversion rate of the promotion information aggregation page is higher than that of the search result page according to the estimated click rate of the promotion information main material and the estimated promotion return rate of the cost.

15. The device according to claim 14, further comprising an access unit, configured to, in response to detecting an access request for a user to operate on one piece of promotional information in the promotional information aggregation page, obtain a promotional information landing page corresponding to the piece of promotional information, and display the corresponding promotional information landing page.

16. The apparatus of claim 14, further comprising a web page accessing unit, configured to query, in response to receiving an access request for requesting to access a web page from a user, from the web site database, whether a web page address in the access request is included; if the website database comprises the webpage address in the access request, the webpage address which the user requests to access is the webpage address for loading the alliance popularization information; and presetting a webpage address for loading the alliance promotion information in the website database.

17. The apparatus according to claim 14, wherein the keyword obtaining unit is further configured to obtain the historical search information of the user before obtaining the promotion keyword based on the historical search information of the user:

18. The apparatus according to claim 17, wherein the search information entry comprises search information, a number of sending times and a sending time of a session request carrying the search information;

19. The apparatus according to claim 17, wherein the keyword obtaining unit is configured to, when obtaining a preset number of popularization keywords with the highest access probability, specifically classify the search information in the search information entry, and obtain the preset number of popularization keywords in an order from high to low of the sending times of the similar search information.

20. The apparatus according to claim 14, wherein the promotion information obtaining unit, in response to detecting an operation behavior of a user on one of the promotion keywords in the federation promotion information, further comprises a determining module for determining whether to jump to a promotion information aggregation page according to a preset policy.

21. The apparatus according to claim 20, wherein the promotion information obtaining unit further includes an aggregation intermediate module, configured to jump to a promotion information aggregation page when it is determined that the search result is skipped, perform a search, jump to a search result page, and delete the search result of the non-promotion information main material in the search result page to generate an aggregation intermediate page.

22. The apparatus according to claim 21, wherein the promotion information obtaining unit further comprises a sorting module configured to sort the promotion information main material in the aggregation middle page from high to low according to cost to obtain the promotion information aggregation page.

23. The apparatus according to claim 14, wherein the promotion information acquisition unit further includes:

24. The apparatus according to claim 23, wherein the time determination module is further configured to search and jump to a search result page if the main promotional information material corresponding to the one promotional keyword is not obtained within a preset time.

25. The device according to claim 23, wherein the interface module, after acquiring the preset promotional information delivery interface, is further configured to determine whether a result is obtained through the preset promotional information delivery interface, and if so, skip to a promotional information aggregation page; otherwise, jumping to a search result page.

26. The apparatus according to claim 14, further comprising a picture promotion unit, configured to obtain related picture promotion information based on the promotion keyword search; and adding the obtained related picture popularization information into the popularization information aggregation page.

27. A browser, characterized by comprising means for presenting aggregated promotional information according to any of claims 14 to 26.

28. A terminal device, characterized by comprising the apparatus for presenting the aggregated promotional information according to any of claims 14 to 26 or the browser according to claim 27.