CN108229991A - Method, apparatus, browser and the terminal device of displaying polymerization promotion message - Google Patents

Method, apparatus, browser and the terminal device of displaying polymerization promotion message Download PDF

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Publication number
CN108229991A
CN108229991A CN201611163177.9A CN201611163177A CN108229991A CN 108229991 A CN108229991 A CN 108229991A CN 201611163177 A CN201611163177 A CN 201611163177A CN 108229991 A CN108229991 A CN 108229991A
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promotion message
user
keyword
alliance
page
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CN108229991B (en
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马迪
王磊
于乐
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Beijing Qihoo Technology Co Ltd
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Beijing Qihoo Technology Co Ltd
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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0277—Online advertisement

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  • Development Economics (AREA)
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  • Game Theory and Decision Science (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Economics (AREA)
  • Marketing (AREA)
  • Physics & Mathematics (AREA)
  • General Business, Economics & Management (AREA)
  • General Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • Information Transfer Between Computers (AREA)

Abstract

The embodiment of the invention discloses a kind of method, apparatus, browser and terminal device for showing polymerization promotion message, wherein method includes：The web page address that the web page address accessed is loading alliance promotion message is asked in response to user, the historical search information based on user obtains the highest popularization keyword of access possibility of preset quantity；Based on the popularization keyword generation alliance promotion message got, and alliance's promotion message is loaded on the webpage accessed in user request；In response to detecting operation behavior of the user to a popularization keyword in alliance's promotion message, when determining to jump to promotion message polymerization page according to preset strategy, the corresponding main material of promotion message of one popularization keyword is obtained from promotion message database；By the main material generation promotion message polymerization page of the promotion message obtained and jump to promotion message polymerization page.Offer of the embodiment of the present invention polymerize popularization with user's strong correlation, improves user's clicking rate and the income of website master.

Description

Method, apparatus, browser and the terminal device of displaying polymerization promotion message
Technical field
The present invention relates to Internet information technique, especially a kind of method, apparatus for showing polymerization promotion message, browser And terminal device.
Background technology
The mode of information popularization is mostly promoted using alliance at present, and it is that numerous small websites jointly form one that alliance, which promotes, A unified information promulgating platform, a kind of information popularization that the promotion message of the main dispensing in website can show in all alliance websites Form.Alliance promotes that be presented in station with crucial word form outer, in the prior art, when user sees that alliance promotes station is outer, to root Wherein some or multiple keywords are clicked according to interest, obtain the search result based on keyword.
In the implementation of the present invention, inventor has found, the prior art has at least the following problems：
The degree of correlation of keyword and user in alliance's popularization of the prior art is not high, the possibility of user's Key Words Property is extremely low.
Invention content
A technical problem to be solved of the embodiment of the present invention is：There is provided it is a kind of show polymerization promotion message method, Device, browser and terminal device.Solve the problems, such as that the keyword that polymerization is promoted is low with End-user relevance.
A kind of method for showing polymerization promotion message provided in an embodiment of the present invention, including：
The web page address that the web page address accessed is loading alliance promotion message is asked in response to user, based on the user Historical search information obtain preset quantity the highest popularization keyword of access possibility；
Based on the popularization keyword generation alliance promotion message got, and ask to add on the webpage accessed in the user Carry alliance's promotion message；
In response to detecting operation behavior of the user to a popularization keyword in alliance's promotion message, according to default When strategy determines to jump to promotion message polymerization page, it is corresponding that one popularization keyword is obtained from promotion message database The main material of promotion message；
By the main material generation promotion message polymerization page of the promotion message obtained and jump to promotion message polymerization page.
In another embodiment based on the above method, further include：In response to detecting that user polymerize the promotion message The access request that a promotion message is operated in page obtains the corresponding promotion message landing page of a promotion message, And show the corresponding promotion message landing page.
In another embodiment based on the above method, the webpage of loading alliance promotion message is preset in network address database Location；
The method further includes：The access request of access webpage is asked in response to receiving user, from network address database Whether inquiry includes the web page address in access request；
If network address database includes the web page address in access request, user asks the web page address accessed as loading The web page address of alliance's promotion message.
In another embodiment based on the above method, obtained in the historical search information based on the user and promote keyword Before, the historical search information for obtaining the user is further included：
When monitoring that browser starts, the session request of monitoring browser transmission；
Extraction is searched for information and is recorded in the historical search information of the user in the session request sent from browser, The historical search information includes more than one search data entries.
In another embodiment based on the above method, described search data entries include search information, carry described search The transmission times and sending time of the session request of information；
The method further includes：The historical search information is updated according to the session request that browser is sent；With/ Or, the sending time in described search data entries, search data entries are updated according to default effective period.
In another embodiment based on the above method, the highest popularization keyword packet of access possibility of preset quantity is obtained It includes：
Search information in search data entries is sorted out, according to the similar transmission times for searching for information from high to low Sequence, obtain the popularization keyword of preset quantity.
In another embodiment based on the above method, based on the popularization keyword generation alliance promotion message packet got It includes：The popularization keyword got is ranked up according to default popularization return rate, based on the popularization keyword generation after sequence Alliance's promotion message.In another embodiment based on the above method,
In another embodiment based on the above method, in response to detecting that user pushes away one in alliance's promotion message After the operation behavior of wide keyword, further include：
Judged whether to jump to promotion message polymerization page according to preset strategy.
In another embodiment based on the above method, judged whether to jump to promotion message polymerization page packet according to preset strategy It includes：Judged according to the popularization return rate for estimating clicking rate and Cost evaluating of the main material of promotion message when promotion message polymerization page High conversion rate is jumped to when result of page searching on promotion message polymerization page.
It in another embodiment based on the above method, further includes, if it is determined that jumping to promotion message polymerization page, is searched Rope, jumps to result of page searching, in Delete Search results page in the search result generation polymerization of the non-main material of promotion message Between page.
In another embodiment based on the above method, further include, to polymerization intermediate page in the main material of promotion message according to Cost sorts from high to low is promoted information fusion page.
In another embodiment based on the above method, it is described according to the main material of promotion message estimate clicking rate and cost is pre- Estimate popularization return rate to include：Clicking rate is carried out based on the historical operation information of user to the main material of a promotion message to estimate to obtain Clicking rate is estimated, the main material of the promotion message is obtained according to clicking rate cost calculation corresponding with the main material of the promotion message is estimated Estimate conversion ratio.
In another embodiment based on the above method, one popularization keyword pair is obtained from promotion message database The main material of promotion message answered includes：It obtains default promotion message and launches interface；
The corresponding main material of promotion message of one popularization keyword is obtained from promotion message database；
Judge whether to get the corresponding main material of promotion message of one popularization keyword in preset time；
If getting the corresponding main material of promotion message of one popularization keyword in preset time, perform it is described by The main material generation promotion message polymerization page of promotion message of acquisition and the operation for jumping to promotion message polymerization page.
It in another embodiment based on the above method, further includes, if one popularization has not been obtained in preset time The main material of the corresponding promotion message of keyword, scans for, jumps to result of page searching.
In another embodiment based on the above method, after the default promotion message of acquisition launches interface, further include：Judge Launch whether interface is obtained as a result, if any as a result, jumping to promotion message polymerize page by default promotion message；Otherwise, it jumps Go to result of page searching.
It in another embodiment based on the above method, further includes, picture concerned is obtained based on the popularization keyword search Promotion message；Obtained picture concerned promotion message is added in promotion message polymerization page.
Other side according to embodiments of the present invention, the device of a kind of displaying polymerization promotion message provided, including：
Keyword acquiring unit, for asking the net that the web page address accessed is loading alliance promotion message in response to user Page address, the historical search information based on the user, which obtains, promotes keyword；
Alliance promotes unit, for generating alliance's promotion message based on the popularization keyword got, and in the user It asks to load alliance's promotion message on the webpage accessed；
Promotion message acquiring unit, in response to detecting that user promotes key to one in alliance's promotion message The operation behavior of word when determining to jump to promotion message polymerization page according to preset strategy, obtains institute from promotion message database It states one and promotes the corresponding main material of promotion message of keyword；
It polymerize display unit, is pushed away for being polymerize page by the main material generation promotion message of the promotion message obtained and being jumped to this Wide information fusion page.
Another aspect according to embodiments of the present invention, a kind of browser provided, including the exhibition described in above-described embodiment Show the device of polymerization promotion message.
Still another aspect according to embodiments of the present invention, a kind of terminal device provided, including described in above-described embodiment Browser described in the device or above-described embodiment of displaying polymerization promotion message.
It is set based on method, apparatus, browser and the terminal of displaying polymerization promotion message that the above embodiment of the present invention provides Standby, when user asks to access the web page address of loading alliance promotion message, the historical search information based on user obtains default The highest popularization keyword of access possibility of quantity, therefore, popularization keyword and the user-association of acquisition compare the prior art It is high；It based on the popularization keyword generation alliance's promotion message got and is loaded on the webpage of user's access, uses at this time It is established during alliance's promotion message that family views based on the popularization keyword with user's strong correlation, the probability that user clicks obtains It improves；It is true according to preset strategy in response to detecting operation behavior of the user to a popularization keyword in alliance's promotion message When jumping to promotion message polymerization page surely, one is obtained from promotion message database and promotes the corresponding promotion message master of keyword Material, generated according to the operation of user and preset strategy and jump to by popularization keyword for the main material of promotion message form Promotion message polymerization page, for the main material of promotion message shown in promotion message polymerization page make website it is main can obtain it is more Clicking rate.
Below by drawings and examples, technical scheme of the present invention is described in further detail.
Description of the drawings
The attached drawing of a part for constitution instruction describes the embodiment of the present invention, and is used to explain together with description The principle of the present invention.
With reference to attached drawing, according to following detailed description, the present invention can be more clearly understood, wherein：
Fig. 1 is the flow chart of the method for the present invention one embodiment.
Fig. 2 is the flow chart of the method for the present invention a still further embodiment.
Fig. 3 is the structure diagram of apparatus of the present invention one embodiment.
Fig. 4 is the structure diagram of apparatus of the present invention a still further embodiment.
Specific embodiment
Carry out the various exemplary embodiments of detailed description of the present invention now with reference to attached drawing.It should be noted that：Unless in addition have Body illustrates that the unlimited system of component and the positioned opposite of step, numerical expression and the numerical value otherwise illustrated in these embodiments is originally The range of invention.
Simultaneously, it should be appreciated that for ease of description, the size of the various pieces shown in attached drawing is not according to reality Proportionate relationship draw.
It is illustrative to the description only actually of at least one exemplary embodiment below, is never used as to the present invention And its application or any restrictions that use.
Technology, method and apparatus known to person of ordinary skill in the relevant may be not discussed in detail, but suitable In the case of, the technology, method and apparatus should be considered as part of specification.
It should be noted that：Similar label and letter represents similar terms in following attached drawing, therefore, once a certain Xiang Yi It is defined in a attached drawing, then in subsequent attached drawing does not need to that it is further discussed.
The embodiment of the present invention can be applied to computer system/server, can be with numerous other general or specialized calculating System environments or configuration operate together.Suitable for be used together with computer system/server well-known computing system, ring The example of border and/or configuration includes but not limited to：Personal computer system, server computer system, thin client, thick client Machine, hand-held or laptop devices, the system based on microprocessor, set-top box, programmable consumer electronics, NetPC Network PC, Little types Ji calculates machine Xi Tong ﹑ large computer systems and the distributed cloud computing technology environment including any of the above described system, etc..
Computer system/server can be in computer system executable instruction (such as journey performed by computer system Sequence module) general linguistic context under describe.In general, program module can include routine, program, target program, component, logic, number According to structure etc., they perform specific task or realize specific abstract data type.Computer system/server can be with Implement in distributed cloud computing environment, in distributed cloud computing environment, task is long-range by what is be linked through a communication network Manage what equipment performed.In distributed cloud computing environment, program module can be located at the Local or Remote meter for including storage device It calculates in system storage medium.
Relational language of the present invention is explained：
CPM (Cost Per Mille, or Cost Per Thousand；Every thousand people of Cost Per Impressions into This).The most scientific method of online advertisement charge is how many people to see your advertisement according to charge.By access person-time charge Through the convention for becoming the web advertisement.CPM is referred in advertisement release process, is heard or is seen that each of certain advertisement divides for each person How many advertising cost carried on a shoulder pole.Traditional media uses this pricing mode more.In online advertisement, CPM depends on " impression " scale, leads to Understand the number for watching an advertisement attentively within one section of regular time for the eyes of a people.Such as ad banner If unit price is 1 yuan/CPM, it is meant that see for every 1,000 person-times and 1 yuan is just received if this Ban-ner, and so on, 10000 people The homepage of secondary access is exactly 10 yuan.It is how many actually as the charge for not having CPM, (is browsed according to the popular degree of homepage Number) scale of price is divided, take nontraffic sensitive.International practice is that there be not CPM charges dollar to be differed from 5 dollars to 200.
Fig. 1 is the flow chart of method one embodiment that present invention displaying polymerize promotion message.As shown in Figure 1, the implementation Example method includes：
S101 asks the web page address that the web page address accessed is loading alliance promotion message, based on this in response to user The historical search information of user obtains the highest popularization keyword of access possibility of preset quantity.
The keyword that historical search information based on user obtains is the keyword for having correlation with user, for obtaining The follow up again historical search information of user of each keyword judge that its accesses possibility, such as：One keyword is in history User repeatedly searches in search process, illustrates the possibility bigger that user accesses next time；Possibility is accessed based on each keyword Property probability keyword is ranked up, sequentially obtain preset quantity popularization keyword.
S102 based on the popularization keyword generation alliance promotion message got, and asks the net of access in above-mentioned user Alliance's promotion message is loaded on page.
S103, in response to detecting operation behavior of the user to a popularization keyword in above-mentioned alliance's promotion message, root When determining to jump to promotion message polymerization page according to preset strategy, said one popularization keyword is obtained from promotion message database The corresponding main material of promotion message.
Above-mentioned preset strategy can be configured according to different needs, the promotion message obtained by different preset strategies Polymerize page included in promotion message it is also different, above-mentioned preset strategy can be by same type popularization information into polymerization, can also It is to exclude certain specific information, is not particularly limited in the present embodiment.
S104 by the main material generation promotion message polymerization page of the promotion message obtained and jumps to promotion message polymerization Page.
Based on the method for displaying polymerization promotion message that the above embodiment of the present invention provides, ask to access loading connection in user During the web page address of alliance's promotion message, the access possibility of the historical search information acquisition preset quantity based on user is highest to be pushed away Wide keyword, therefore, the popularization keyword and user-association of acquisition are higher than the prior art；Based on the popularization keyword got Generation alliance's promotion message is simultaneously loaded on the webpage of user's access, base during alliance's promotion message that user views at this time It is established in the popularization keyword with user's strong correlation, the probability that user clicks is improved；In response to detecting user's distich The operation behavior of a popularization keyword in alliance's promotion message, when determining to jump to promotion message polymerization page according to preset strategy, One is obtained from promotion message database and promotes the corresponding main material of promotion message of keyword, according to the operation of user and is preset Strategy generating and jump to by popularization keyword for the promotion message that forms of the main material of promotion message polymerize page, for promoting The main material of promotion message shown in information fusion page makes website is main can obtain more clicking rates.
In another embodiment of the method for the present invention, on the basis of above-described embodiment, further include：In response to detecting use The access request that a promotion message is operated in the promotion message polymerization page that family provides above-described embodiment, obtains above-mentioned one The corresponding promotion message landing page of promotion message, and show corresponding promotion message landing page.
When user operates the promotion message that promotion message polymerize in page, based on promotion message entrance pair The promotion message landing page answered, it is to search for information acquisition according to user's history that the promotion message for user's displaying, which lands page, at this time , user will not be made to generate antagonistic psychology, and user can be excited to browse the interest that the promotion message lands page.
In another embodiment of the method for the present invention, on the basis of any one above-mentioned embodiment, in network address database In preset the web page address of loading alliance promotion message.It can be that subsequent operation is quick to load the network address database after web page address Web page address is provided, happening for web page address can not be obtained by avoiding user.
The present embodiment method further includes：The access request of access webpage is asked in response to receiving user, from website data The web page address whether included in access request is inquired in library；
If network address database includes the web page address in access request, user asks the web page address accessed as loading The web page address of alliance's promotion message.
When the web page address of request program is in network address database, first choice obtains web page address from network address database, The process for re-starting large area by network and inquiring is avoided, the efficiency that web page address is provided is improved, improves user's body It tests, user is made to be more willing to polymerize page acquisition web page address by promotion message.
In another embodiment of the method for the present invention, on the basis of any one above-mentioned embodiment, in step S101 Historical search information based on the user is obtained before promoting keyword, and the present embodiment method, which further includes, obtains going through for the user History searches for information, and the specific process for obtaining historical search information can include：
When monitoring that browser starts, the session request of monitoring browser transmission；
Extraction is searched for information and is recorded in the historical search information of the user in the session request sent from browser, The historical search information includes more than one search data entries.
It is in this embodiment to be realized based on browser, but the present invention is not intended to limit for the historical search information of user The acquisition modes of user's history search information are obtained, are a kind of existing common realization method based on browser, it can be with base The acquisition to user's history search information is realized in input method, based on the application of at least one of other application software and browser, At least one search data entries are generated for each search behavior of user.
Search data entries involved in above-described embodiment can include search information, the session for carrying described search information The transmission times and sending time of request；
At this point, the embodiment method further includes：The historical search information is carried out according to the session request that browser is sent Update；And/or the sending time in the search data entries, search data entries are carried out according to default effective period Update.
When browser receives new session request, new search data entries will be obtained based on this session request, at this time Real-time update just is carried out to historical search information, at this point for historical search information update stress, that is, it is real that operation occurs Shi Gengxin；And the search data entries for being present in historical search information, when wherein certain one or more search information When the storage time of entry has been more than default storage time, determine that this search data entries is expired search data entries, for Search data entries are deleted from historical search information, to ensure it is all effective search data entries in historical search information.
In above-described embodiment, in S101 obtain preset quantity access possibility it is highest promote keyword when can adopt With：
Search information in search data entries is sorted out, according to the similar transmission times for searching for information from high to low Sequence, obtain the popularization keyword of preset quantity.
The search data entries of user can be due to the input of different time, and is slightly different, but it specifically needs what is searched for Content is same or similar, at this point, the search data entries of different inputs are to belong to similar search information, at this time to its into Row is sorted out, and contributes on the basis of the popularization keyword for targetedly providing strong correlation to the user, avoids repetition and recommends phase As promote keyword, make the experience of user more preferably.
In the another embodiment of the method for the present invention, on the basis of any one above-mentioned embodiment, base in step S102 It can include in the popularization keyword generation alliance promotion message got：According to popularization of the default popularization return rate to getting Keyword is ranked up, based on the popularization keyword generation alliance promotion message after sequence.
According to the corresponding default popularization return rate of each popularization keyword, it is known that each popularization the default of keyword pushes away Wide return rate is all different, its corresponding popularization keyword is ranked up from high to low according to return rate is promoted, based on sequence pair It promotes keyword to be shown, composition alliance promotion message, in the alliance's promotion message formed at this time, presets and promote return rate height Popularization keyword preceding, preset and promote the low popularization keyword of return rate rear, make default to promote the high popularization of return rate and close Keyword is easier to attract the visual attention of user, is easier so as to improve the default popularization keyword for promoting return rate by point It hits, improves the investment repayment of website master, promote website is main to be ready to join alliance's popularization.
In a further embodiment of the method for the present invention, on the basis of any one above-mentioned embodiment, step S103 is being responded After detecting user to the operation behavior of a popularization keyword in alliance's promotion message, it can also include：According to Preset strategy judges whether to jump to promotion message polymerization page.
When judging whether to jump to promotion message polymerization page according to preset strategy, there are two kinds of situations, a kind of situation is to sentence Surely promotion message polymerization page is jumped to, is scanned for, jumps to result of page searching, non-promote is believed in Delete Search results page Cease the search result generation polymerization intermediate page of main material.
What is showed in mentioned above searching results page is exactly the knot for carrying out nature search in a network according to the popularization keyword Fruit, sequence therein are based on the clicking rate obtained in history big data, it is also possible to it is obtained by other, therefore, this When the homepage of result of page searching that obtains it is possible that occurring that there is no the main materials of promotion message or the main material of promotion message to compare Few situation, at this time user can not view the main material of promotion message at the first time, can substantially reduce website master popularization return Report rate, therefore, when confirmation jumps to promotion message polymerization page, first by the main material of promotion message non-in result of page searching Search result carries out deleting generation polymerization intermediate page, at this point, what is shown in polymerization intermediate page is all the main material of promotion message.
Another situation is that judgement does not jump to promotion message polymerization page, jumps in result of page searching at this time, and right Result of page searching is shown.
The polymerization intermediate page that above-described embodiment method obtains is also needed to be ranked up and can just be promoted information fusion Page, sequencer procedure can include：To the main material of promotion message in polymerization intermediate page, on cost sequence obtains from high to low Promotion message polymerize page.
The main material of promotion message in intermediate page is polymerize on cost is ranked up, and is the profit in order to maximize website master Benefit enables the input of website master maximumlly to be returned, and the main material sequence of the high promotion message of input cost is being promoted More preceding position in information fusion page can attract more visual attentions of user, improve user's clicking rate.
Judge whether that jumping to promotion message polymerization page can include according to preset strategy in above-described embodiment：According to popularization The popularization return rate for estimating clicking rate and Cost evaluating of the main material of information judge high conversion rate when promotion message polymerization page in During result of page searching, jump on promotion message polymerization page.
The main material of promotion message at this time is from alliance's promotion message, therefore it has strong correlation with user, can be with Estimating to obtain and estimating clicking rate for clicking rate is carried out to the main material of this promotion message according to the historical search information of user, based on To the cost for estimating the clicking rate main input in website corresponding with the main material of the promotion message can to promote return rate estimate, This promotes return rate and estimates that clicking rate is directly proportional, is inversely proportional with the cost of the main input in website, and is equally deposited in search results pages In the main material of promotion message, but its sequence is different from alliance promotion message, and therefore, overall page obtains pre- in search results pages The popularization return rate that the popularization return rate estimated polymerize from promotion message in page is different；Judge totally to estimate in promotion message polymerization page Popularization return rate whether the popularization return rate totally estimated in great-than search result page, when jumping to popularization more than in the case of In information fusion page；Situation about being not more than jumps to search results pages.
Estimate clicking rate and Cost evaluating in above-described embodiment method according to the main material of promotion message promote return rate Process can include：Clicking rate is carried out based on the historical operation information of user to the main material of a promotion message to be estimated Clicking rate obtains the pre- of the main material of the promotion message according to clicking rate cost calculation corresponding with the main material of the promotion message is estimated Estimate conversion ratio.
The historical operation information that clicking rate is the user based on acquisition of estimating of one main material of promotion message obtains, when One main material of promotion message is frequently operated in the historical operation information of user, its number of operations is made to be pushed away more than other Guangxin ceases main material, is predicted at this time based on user's use habit, and the clicking rate of estimating of the main material of the promotion message is pushed away higher than other What Guangxin ceased main material estimates clicking rate, illustrates that user again taps on the probability of the main material of ability promotion message and is more than and clicks other and push away Guangxin ceases main material.
Fig. 2 is a still further embodiment of the method for the present invention, as shown in Fig. 2, the method for this further embodiment is above-mentioned arbitrary On the basis of one embodiment, one popularization keyword is obtained in wherein step S103 from promotion message database and is corresponded to The process of the main material of promotion message can include：
S1031 obtains default promotion message and launches interface.
S1032 obtains the corresponding main material of promotion message of one popularization keyword from promotion message database.
The main material of all promotion messages for the main offer in website for participating in alliance is wherein provided in promotion message data, wherein One main material of promotion message can correspond at least one popularization keyword, when wherein any one promotes keyword for triggering, The main material of the popularization can be obtained.
S1033 judges whether that this is got in preset time promotes the corresponding main material of promotion message of keyword.
S1034, if getting the corresponding main material of promotion message of this popularization keyword in preset time, in execution State by the main material generation promotion message polymerization page of the promotion message obtained and jump to the operation of promotion message polymerization page.
Except the situation involved in above-mentioned steps S1034, by the judgement of step S1033, there is likely to be situations below：If This has not been obtained in preset time and promotes the corresponding main material of promotion message of keyword, scans for, jumps to search Results page.
In the case of the main material of promotion message is obtained from promotion message database, it is understood that there may be currently promote keyword There is no the main material of its corresponding promotion message or in some (such as current web pages in special circumstances in promotion message database With promotion message database communication it is not smooth situations such as) in preset time do not get promotion message from promotion message database Main material will jump at this time according in the search results pages for promoting keyword search acquisition, provide to the user based on the popularization The natural search result that keyword obtains.
Based on above-mentioned a further embodiment method, after obtaining default promotion message and launching interface, can also include：Judge logical It crosses default promotion message and launches whether interface is obtained as a result, if any as a result, jumping to promotion message polymerization page；Otherwise, it redirects To result of page searching.
Due to being based on the default popularization obtained in step S1031 for the acquisition of the main material of promotion message in this embodiment Information launches interface, therefore, there is the situation that the main material of promotion message can not be obtained by its corresponding interface, at this time may It is because communication issue occurs in interface, it is also possible to the problems such as material main there is no corresponding promotion message；In a word at this time by pre- The main material of information if promotion message dispensing interface can not put it over, at this point, jumping on result of page searching.
In another embodiment of the method for the present invention, on the basis of any one above-mentioned embodiment, it can also include：It is based on The popularization keyword search obtains picture concerned promotion message；Obtained picture concerned promotion message is added to above-mentioned popularization letter In breath polymerization page.
User other than the promotion message to written form, also pushes away picture the acquisition demand of promotion message The demand of Guangxin breath, more than only include in the promotion message polymerization page that provides in each embodiment and obtained based on promoting keyword Text information content, and present embodiments provide picture promotion message, picture promotion message be added to promotion message polymerization In page, further meet the demand of user, and the displaying of picture be more easy to cause user's note that and then raising user to it Operation interest, improve return rate.
The method of present invention displaying polymerization promotion message, in practical applications, can be used for advertisement promotion, in advertisement promotion In the process, alliance's promotion message is alliance's advertisement, and promotion message polymerization page polymerize page for advertisement, and the main material of promotion message is corresponding Cost is the CPM of advertisement；
At this point, in order to improve the process of the method that polymerization promotion message is shown based on the present invention of advertisement return rate, it can be with Including following：
When user accesses the webpage of loading alliance advertisement, session and corresponding business valency are controlled according to user conversation The integrated ordered keyword for judging to show such as value；It when user clicks, is estimated according to CPM, judges whether this click jumps to Advertisement polymerize page.
If strategy judges that this click jumps to advertisement intermediate page, then Transfer Parameters to ad interface, ad interface according to Inquiry query, which is pulled, launches end advertiser's material, is presented in page position among advertisement in the form of data.
Front end page is spliced and combined the data obtained from interface again, and corresponding position is presented according to template.
At this point, by launching directly pulling for interface data result to advertisement, make the splicing of front end page material more flexible, Advertiser material material itself can be not limited to, and then introduces more materials and enriches and show；With increase advertising display face under flow Product simultaneously excludes influence of the natural result to clicking rate simultaneously, promotes displaying efficiency.
One of ordinary skill in the art will appreciate that：Realizing all or part of step of above method embodiment can pass through The relevant hardware of program instruction is completed, and aforementioned program can be stored in a computer read/write memory medium, the program When being executed, step including the steps of the foregoing method embodiments is performed；And aforementioned storage medium includes：ROM, RAM, magnetic disc or light The various media that can store program code such as disk.
Fig. 3 is the structure diagram of device one embodiment that present invention displaying polymerize promotion message.The dress of the embodiment It puts available for realizing the above-mentioned each method embodiment of the present invention.As shown in figure 3, the device of the embodiment includes：
Keyword acquiring unit 1 is loading alliance promotion message for asking the web page address accessed in response to user Web page address, the historical search information based on the user, which obtains, promotes keyword；
Alliance promotes unit 2, for generating alliance's promotion message based on the popularization keyword got, and in above-mentioned user It asks to load alliance's promotion message on the webpage accessed；
Promotion message acquiring unit 3, in response to detecting that user promotes key to one in alliance's promotion message The operation behavior of word, when determining to jump to promotion message polymerization page according to preset strategy, being obtained from promotion message database should One is promoted the corresponding main material of promotion message of keyword；
It polymerize display unit 4, for polymerizeing page by the main material generation promotion message of the promotion message obtained and jumping to this Promotion message polymerize page.
Based on the device of displaying polymerization promotion message that the above embodiment of the present invention provides, ask to access loading connection in user During the web page address of alliance's promotion message, the access possibility of the historical search information acquisition preset quantity based on user is highest to be pushed away Wide keyword, therefore, the popularization keyword and user-association of acquisition are higher than the prior art；Based on the popularization keyword got Generation alliance's promotion message is simultaneously loaded on the webpage of user's access, base during alliance's promotion message that user views at this time It is established in the popularization keyword with user's strong correlation, the probability that user clicks is improved；In response to detecting user's distich The operation behavior of a popularization keyword in alliance's promotion message, when determining to jump to promotion message polymerization page according to preset strategy, One is obtained from promotion message database and promotes the corresponding main material of promotion message of keyword, according to the operation of user and is preset Strategy generating and jump to by popularization keyword for the promotion message that forms of the main material of promotion message polymerize page, for promoting The main material of promotion message shown in information fusion page makes website is main can obtain more clicking rates.
In another embodiment of apparatus of the present invention, on the basis of above-described embodiment, access unit is further included, for responding The access request that a promotion message is operated in detecting user to promotion message polymerization page, obtains this popularization The corresponding promotion message landing page of information, and show the corresponding promotion message landing page.
In another embodiment of apparatus of the present invention, on the basis of above-described embodiment, web page access unit is further included, is used for The access request of access webpage is asked in response to receiving user, inquires and whether includes in access request from network address database Web page address；If network address database includes the web page address in access request, user asks the web page address accessed to add Carry the web page address of alliance's promotion message；The web page address of loading alliance promotion message is preset wherein in network address database.
In another embodiment of apparatus of the present invention, on the basis of above-described embodiment, above-mentioned keyword acquiring unit is in base Before the historical search information of the user obtains popularization keyword, it is additionally operable to obtain the historical search information of the user：
When monitoring that browser starts, the session request of monitoring browser transmission；In the session request sent from browser Extraction search information is simultaneously recorded in the historical search information of the user, and above-mentioned historical search information includes more than one search Data entries.
Wherein the search data entries include search information, carry described search information session request transmission times and Sending time；
It can also include updating unit in above-described embodiment device, for the session request that is sent according to browser to above-mentioned Historical search information is updated；And/or the sending time in above-mentioned search data entries, according to default effective period Search data entries are updated.
In another embodiment of apparatus of the present invention, on the basis of above-described embodiment, above-mentioned keyword acquiring unit is obtaining Take preset quantity access possibility it is highest promote keyword when, specifically for search data entries in search information into Row is sorted out, and according to the sequence of the similar transmission times for searching for information from high to low, obtains the popularization keyword of preset quantity.
In the another embodiment of apparatus of the present invention, on the basis of above-mentioned any one embodiment, above-mentioned alliance promotes single Member is additionally operable to be ranked up the popularization keyword got according to default return rate of promoting, based on the popularization keyword after sequence Generate alliance's promotion message.
According to the corresponding default popularization return rate of each popularization keyword, it is known that each popularization the default of keyword pushes away Wide return rate is all different, its corresponding popularization keyword is ranked up from high to low according to return rate is promoted, based on sequence pair It promotes keyword to be shown, composition alliance promotion message, in the alliance's promotion message formed at this time, presets and promote return rate height Popularization keyword preceding, preset and promote the low popularization keyword of return rate rear, make default to promote the high popularization of return rate and close Keyword is easier to attract the visual attention of user, is easier so as to improve the default popularization keyword for promoting return rate by point It hits, improves the investment repayment of website master, promote website is main to be ready to join alliance's popularization.
In the another embodiment of apparatus of the present invention, on the basis of any one above-mentioned embodiment, above-mentioned promotion message obtains After unit 3 is taken in response to detecting user to the operation behavior of a popularization keyword in above-mentioned alliance's promotion message, also wrap Include the judgment module for judging whether to jump to promotion message polymerization page according to preset strategy.
Promotion message acquiring unit 3 involved in above-described embodiment judges whether to jump to promotion message according to preset strategy When polymerizeing page, pushed away specifically for being worked as according to the popularization return rate judgement for estimating clicking rate and Cost evaluating of the main material of promotion message The high conversion rate of wide information fusion page is jumped to when result of page searching on promotion message polymerization page.
Promotion message acquiring unit 3 in above another embodiment further includes polymerization intermediate module, for being redirected when judgement It polymerize page to promotion message, scans for, jump to result of page searching, the non-main element of promotion message in Delete Search results page The search result generation polymerization intermediate page of material.
Wherein, promotion message acquiring unit further includes sorting module, for the main element of promotion message in polymerization intermediate page On cost sequence is promoted information fusion page to material from high to low.
In above another embodiment device, promotion message acquiring unit can also estimating according to the main material of promotion message When clicking rate and Cost evaluating promote return rate, specifically for based on the historical operation information of user to a main element of promotion message Material carries out clicking rate and estimates to obtain and estimates clicking rate, according to estimating clicking rate cost calculation corresponding with the main material of the promotion message Obtain the main material of the promotion message estimates conversion ratio.
Fig. 4 is a still further embodiment of apparatus of the present invention, as shown in figure 4, the device of this further embodiment is above-mentioned arbitrary On the basis of one embodiment, above-mentioned promotion message acquiring unit can also include：
Interface module 34 launches interface for obtaining default promotion message；
Material obtaining module 35, for obtaining the corresponding popularization of one popularization keyword from promotion message database The main material of information；
Time judgment module 36 promotes that keyword is corresponding pushes away for judging whether to get this in preset time Guangxin ceases main material；If this is got in preset time promotes the corresponding main material of promotion message of keyword, institute is performed State by the main material generation promotion message polymerization page of the promotion message obtained and jump to the operation of promotion message polymerization page.
In above-mentioned a further embodiment, if time judgment module 33 is additionally operable to that one push away has not been obtained in preset time The main material of the wide corresponding promotion message of keyword, scans for, jumps to result of page searching.
In above-described embodiment, interface module is additionally operable to judge by default after obtaining default promotion message and launching interface Promotion message launches whether interface is obtained as a result, if any as a result, jumping to promotion message polymerization page；Otherwise, search is jumped to Results page.
Above-mentioned promotion message acquiring unit 3 is in response to detecting that user promotes key to one in above-mentioned alliance's promotion message After the operation behavior of word, the judgment module for judging whether to jump to promotion message polymerization page according to preset strategy is further included 31。
Promotion message acquiring unit 3 involved in above-described embodiment judges whether to jump to promotion message according to preset strategy When polymerizeing page, pushed away specifically for being worked as according to the popularization return rate judgement for estimating clicking rate and Cost evaluating of the main material of promotion message The high conversion rate of wide information fusion page is jumped to when result of page searching on promotion message polymerization page.
Promotion message acquiring unit 3 in more than a further embodiment further includes polymerization intermediate module 32, for being jumped when judgement Promotion message polymerization page is gone to, scans for, jumps to result of page searching, non-promotion message master in Delete Search results page The search result generation polymerization intermediate page of material.
Wherein, promotion message acquiring unit 3 further includes sorting module 33, for the promotion message master in polymerization intermediate page On cost sequence is promoted information fusion page to material from high to low.
In another embodiment of apparatus of the present invention, on the basis of any one above-mentioned embodiment, in order to meet user's Greater demand further includes picture and promotes unit, picture concerned promotion message is obtained for being based on above-mentioned popularization keyword search；It will Obtained picture concerned promotion message is added in promotion message polymerization page.
User other than the promotion message to written form, also pushes away picture the acquisition demand of promotion message The demand of Guangxin breath, more than only include in the promotion message polymerization page that provides in each embodiment and obtained based on promoting keyword Text information content, and present embodiments provide picture promotion message, picture promotion message be added to promotion message polymerization In page, further meet the demand of user, and the displaying of picture be more easy to cause user's note that and then raising user to it Operation interest, improve return rate.
Another aspect of the present invention, also provides a kind of browser, browser of the present invention in embodiment, including above-mentioned any one The device of displaying polymerization promotion message described in a embodiment.
Another aspect of the invention, also provides a kind of terminal device, terminal device of the present invention in embodiment, including above-mentioned Displaying described in one embodiment of anticipating polymerize the device of promotion message or including the browser described in above-described embodiment.
1st, a kind of method for showing polymerization promotion message, including：
The web page address that the web page address accessed is loading alliance promotion message is asked in response to user, based on the user Historical search information obtain preset quantity the highest popularization keyword of access possibility；
Based on the popularization keyword generation alliance promotion message got, and ask to add on the webpage accessed in the user Carry alliance's promotion message；
In response to detecting operation behavior of the user to a popularization keyword in alliance's promotion message, according to default When strategy determines to jump to promotion message polymerization page, it is corresponding that one popularization keyword is obtained from promotion message database The main material of promotion message；
By the main material generation promotion message polymerization page of the promotion message obtained and jump to promotion message polymerization page.
2nd, the method according to 1, further includes：In response to detecting that user pushes away one in promotion message polymerization page The access request that Guangxin breath is operated obtains the corresponding promotion message landing page of a promotion message, and described in display Corresponding promotion message lands page.
3rd, the method according to 1 or 2 presets the web page address of loading alliance promotion message in network address database；
The method further includes：The access request of access webpage is asked in response to receiving user, from network address database Whether inquiry includes the web page address in access request；
If network address database includes the web page address in access request, user asks the web page address accessed as loading The web page address of alliance's promotion message.
4th, the method according to 1 to 3 any one obtains in the historical search information based on the user and promotes key Before word, the historical search information for obtaining the user is further included：
When monitoring that browser starts, the session request of monitoring browser transmission；
Extraction is searched for information and is recorded in the historical search information of the user in the session request sent from browser, The historical search information includes more than one search data entries.
5th, the method according to 4, described search data entries include search information, the session for carrying described search information The transmission times and sending time of request；
The method further includes：The historical search information is updated according to the session request that browser is sent；With/ Or, the sending time in described search data entries, search data entries are updated according to default effective period.
6th, the method according to 4 or 5, the highest keyword of promoting of access possibility for obtaining preset quantity include：
Search information in search data entries is sorted out, according to the similar transmission times for searching for information from high to low Sequence, obtain the popularization keyword of preset quantity.
7th, the method according to 1 to 6 any one, based on the popularization keyword generation alliance promotion message packet got It includes：The popularization keyword got is ranked up according to default popularization return rate, based on the popularization keyword generation after sequence Alliance's promotion message.
8th, the method according to 1 to 7 any one, in response to detecting user to one in alliance's promotion message After the operation behavior for promoting keyword, further include：
Judged whether to jump to promotion message polymerization page according to preset strategy.
9th, the method according to 8 judges whether that jumping to promotion message polymerization page includes according to preset strategy：According to pushing away Guangxin ceases the popularization return rate judgement for estimating clicking rate and Cost evaluating of main material when the high conversion rate of promotion message polymerization page When result of page searching, jump on promotion message polymerization page.
10th, the method according to 8 or 9, further includes, if it is determined that jumping to promotion message polymerization page, scans for, redirects To result of page searching, the search result generation polymerization intermediate page of the non-main material of promotion message in Delete Search results page.
11st, the method according to 10, further includes, to the main material of promotion message in polymerization intermediate page on cost by height Information fusion page is promoted to low sequence.
12nd, the method according to 9 to 11 any one, it is described according to the main material of promotion message estimate clicking rate and into Originally popularization return rate is estimated to include：Clicking rate is carried out based on the historical operation information of user to the main material of a promotion message to estimate It obtains estimating clicking rate, promotion message master is obtained according to clicking rate cost calculation corresponding with the main material of the promotion message is estimated Material estimates conversion ratio.
13rd, it is crucial to obtain one popularization from promotion message database for the method according to 1 to 12 any one The main material of the corresponding promotion message of word includes：It obtains default promotion message and launches interface；
The corresponding main material of promotion message of one popularization keyword is obtained from promotion message database；
Judge whether to get the corresponding main material of promotion message of one popularization keyword in preset time；
If getting the corresponding main material of promotion message of one popularization keyword in preset time, perform it is described by The main material generation promotion message polymerization page of promotion message of acquisition and the operation for jumping to promotion message polymerization page.
14th, the method according to 13, further includes, if one popularization keyword pair has not been obtained in preset time The main material of promotion message answered, scans for, jumps to result of page searching.
15th, the method according to 13 or 14 after the default promotion message of acquisition launches interface, further includes：Judge logical It crosses default promotion message and launches whether interface is obtained as a result, if any as a result, jumping to promotion message polymerization page；Otherwise, it redirects To result of page searching.
16th, the method according to 1 to 15 any one, further includes, and correlation is obtained based on the popularization keyword search Picture promotion message；Obtained picture concerned promotion message is added in promotion message polymerization page.
17th, a kind of device for showing polymerization promotion message, including：
Keyword acquiring unit, for asking the net that the web page address accessed is loading alliance promotion message in response to user Page address, the historical search information based on the user, which obtains, promotes keyword；
Alliance promotes unit, for generating alliance's promotion message based on the popularization keyword got, and in the user It asks to load alliance's promotion message on the webpage accessed；
Promotion message acquiring unit, in response to detecting that user promotes key to one in alliance's promotion message The operation behavior of word when determining to jump to promotion message polymerization page according to preset strategy, obtains institute from promotion message database It states one and promotes the corresponding main material of promotion message of keyword；
It polymerize display unit, is pushed away for being polymerize page by the main material generation promotion message of the promotion message obtained and being jumped to this Wide information fusion page.
18th, the device according to 17, further includes access unit, in response to detecting user to the promotion message The access request that a promotion message is operated in polymerization page obtains the corresponding promotion message landing of a promotion message Page, and show the corresponding promotion message landing page.
19th, the device according to 17 or 18 further includes web page access unit, for asking to visit in response to receiving user It asks the access request of webpage, the web page address whether included in access request is inquired from network address database；If network address database Include the web page address in access request, then user is with asking the webpage that the web page address accessed be loading alliance promotion message Location；The web page address of loading alliance promotion message is preset wherein in network address database.
20th, the device according to 17 to 19 any one, the keyword acquiring unit is in going through based on the user Before history search acquisition of information promotes keyword, it is additionally operable to obtain the historical search information of the user：
When monitoring that browser starts, the session request of monitoring browser transmission；In the session request sent from browser Extraction search information is simultaneously recorded in the historical search information of the user, and the historical search information includes more than one search Rope data entries.
21st, the device stated according to 20 offices, described search data entries include search information, carry described search information The transmission times and sending time of session request；
Described device further includes updating unit, for according to the session request that browser is sent to the historical search information It is updated；And/or the sending time in described search data entries, according to default effective period to searching for information bar Mesh is updated.
22nd, the device according to 20 or 21, the keyword acquiring unit is in the access possibility for obtaining preset quantity During highest popularization keyword, specifically for sorting out to the search information in search data entries, believe according to similar search The sequence of the transmission times of breath from high to low obtains the popularization keyword of preset quantity.
23rd, the device according to 17 to 22 any one, the alliance promote unit and are additionally operable to be promoted back according to default Report rate is ranked up the popularization keyword got, based on the popularization keyword generation alliance promotion message after sequence.
24th, the device according to 17 to 23 any one, the promotion message acquiring unit is in response to detecting user After the operation behavior of a popularization keyword in alliance's promotion message, further include to be judged to be according to preset strategy The no judgment module for jumping to promotion message polymerization page.
25th, the device according to 24, the promotion message acquiring unit judges whether to jump to according to preset strategy to be pushed away During wide information fusion page, sentence specifically for the popularization return rate for estimating clicking rate and Cost evaluating according to the main material of promotion message Break when the high conversion rate of promotion message polymerization page is in result of page searching, jump on promotion message polymerization page.
26th, the device according to 24 or 25, the promotion message acquiring unit further include polymerization intermediate module, for working as Judgement jumps to promotion message polymerization page, scans for, jumps to result of page searching, non-popularization in Delete Search results page The search result generation polymerization intermediate page of the main material of information.
27th, the device according to 26, the promotion message acquiring unit further include sorting module, for intermediate to polymerization On cost sequence is promoted information fusion page to the main material of promotion message in page from high to low.
28th, the device according to 25 to 27 any one, the promotion message acquiring unit is according to the main element of promotion message When estimating clicking rate and Cost evaluating popularization return rate of material, specifically for being promoted based on the historical operation information of user to one The main material progress clicking rate of information, which is estimated to obtain, estimates clicking rate, corresponding with the main material of the promotion message according to clicking rate is estimated What cost calculation obtained the main material of the promotion message estimates conversion ratio.
29th, the device according to 17 to 28 any one, the promotion message acquiring unit further include：
Interface module launches interface for obtaining default promotion message；
Material obtaining module, for being obtained from promotion message database, one popularization keyword is corresponding to promote letter Cease main material；
Time judgment module one promotes that keyword is corresponding pushes away for judging whether to get in preset time Guangxin ceases main material；If getting the corresponding main material of promotion message of one popularization keyword in preset time, perform It is described that page is polymerize by the main material generation promotion message of the promotion message obtained and jumps to the operation of promotion message polymerization page.
30th, the device according to 29, if the time judgment module be additionally operable to have not been obtained in preset time it is described One is promoted the corresponding main material of promotion message of keyword, is scanned for, is jumped to result of page searching.
31st, the device according to 29 or 30, the interface module are also used after obtaining default promotion message and launching interface In judging to launch whether interface is obtained as a result, if any as a result, jumping to promotion message polymerize page by default promotion message；It is no Then, result of page searching is jumped to.
32nd, the device according to 17 to 31 any one further includes picture and promotes unit, is closed for being based on described promote Keyword is searched for obtain picture concerned promotion message；Obtained picture concerned promotion message is added in promotion message polymerization page.
33rd, a kind of browser includes the device of the displaying polymerization promotion message described in 17 to 32 any one.
34th, a kind of terminal device, device or 33 institutes including the displaying polymerization promotion message described in 17 to 32 any one The browser stated.
Each embodiment is described by the way of progressive in this specification, the highlights of each of the examples are with its The difference of its embodiment, the same or similar part cross-reference between each embodiment.For system embodiment For, since it is substantially corresponding with embodiment of the method, so description is fairly simple, referring to the portion of embodiment of the method in place of correlation It defends oneself bright.
Methods and apparatus of the present invention may be achieved in many ways.For example, can by software, hardware, firmware or Software, hardware, firmware any combinations realize methods and apparatus of the present invention.The said sequence of the step of for the method Merely to illustrate, the step of method of the invention, is not limited to sequence described in detail above, special unless otherwise It does not mentionlet alone bright.In addition, in some embodiments, the present invention can be also embodied as recording program in the recording medium, these programs Including being used to implement machine readable instructions according to the method for the present invention.Thus, the present invention also covering stores to perform basis The recording medium of the program of the method for the present invention.
Description of the invention provides for the sake of example and description, and is not exhaustively or will be of the invention It is limited to disclosed form.Many modifications and variations are obvious for the ordinary skill in the art.It selects and retouches It states embodiment and is to more preferably illustrate the principle of the present invention and practical application, and those of ordinary skill in the art is enable to manage The solution present invention is so as to design the various embodiments with various modifications suitable for special-purpose.

Claims (10)

  1. A kind of 1. method for showing polymerization promotion message, which is characterized in that including：
    The web page address that the web page address accessed is loading alliance promotion message is asked in response to user, based on going through for the user History searches for the highest popularization keyword of access possibility of acquisition of information preset quantity；
    Based on the popularization keyword generation alliance promotion message got, and institute is loaded on the webpage accessed in user request State alliance's promotion message；
    In response to detecting operation behavior of the user to a popularization keyword in alliance's promotion message, according to preset strategy When determining to jump to promotion message polymerization page, the corresponding popularization of one popularization keyword is obtained from promotion message database The main material of information；
    By the main material generation promotion message polymerization page of the promotion message obtained and jump to promotion message polymerization page.
  2. 2. it according to the method described in claim 1, it is characterized in that, further includes：In response to detecting that user believes described promote The access request that a promotion message is operated in breath polymerization page obtains the corresponding promotion message of a promotion message and falls Ground page, and show the corresponding promotion message landing page.
  3. 3. method according to claim 1 or 2, which is characterized in that loading alliance is preset in network address database and promotes letter The web page address of breath；
    The method further includes：The access request of access webpage is asked in response to receiving user, is inquired from network address database Whether web page address in access request is included；
    If network address database includes the web page address in access request, user asks the web page address accessed as loading alliance The web page address of promotion message.
  4. 4. according to the method described in claims 1 to 3 any one, which is characterized in that in the historical search based on the user Before acquisition of information promotes keyword, the historical search information for obtaining the user is further included：
    When monitoring that browser starts, the session request of monitoring browser transmission；
    Extraction is searched for information and is recorded in the historical search information of the user in the session request sent from browser, described Historical search information includes more than one search data entries.
  5. 5. according to the method described in claim 4, it is characterized in that, described search data entries include search information, carry institute State the transmission times and sending time of the session request of search information；
    The method further includes：The historical search information is updated according to the session request that browser is sent；And/or According to the sending time in described search data entries, search data entries are updated according to default effective period.
  6. 6. method according to claim 4 or 5, which is characterized in that the access possibility for obtaining preset quantity highest pushes away Wide keyword includes：
    Search information in search data entries is sorted out, according to transmission times from high to low suitable of similar search information Sequence obtains the popularization keyword of preset quantity.
  7. 7. according to the method described in claim 1 to 6 any one, which is characterized in that based on the popularization keyword life got Include into alliance's promotion message：The popularization keyword got is ranked up according to default popularization return rate, after sequence Popularization keyword generation alliance promotion message.
  8. 8. a kind of device for showing polymerization promotion message, which is characterized in that including：
    Keyword acquiring unit, in response to user with asking webpage that the web page address accessed be loading alliance promotion message Location, the historical search information based on the user, which obtains, promotes keyword；
    Alliance promotes unit, for generating alliance's promotion message based on the popularization keyword got, and is asked in the user Alliance's promotion message is loaded on the webpage of access；
    Promotion message acquiring unit, in response to detecting that user promotes keyword to one in alliance's promotion message Operation behavior when determining to jump to promotion message polymerization page according to preset strategy, obtains described one from promotion message database It is a to promote the corresponding main material of promotion message of keyword；
    It polymerize display unit, for polymerizeing page by the main material generation promotion message of the promotion message obtained and jumping to popularization letter Breath polymerization page.
  9. 9. a kind of browser, which is characterized in that include the device of displaying polymerization promotion message according to any one of claims 8.
  10. 10. a kind of terminal device, which is characterized in that include the device or power of displaying polymerization promotion message according to any one of claims 8 Profit requires the browser described in 9.
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