CN105119743B - Acquisition method of user behavior intention and apparatus - Google Patents

Acquisition method of user behavior intention and apparatus Download PDF

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Publication number
CN105119743B
CN105119743B CN201510484165.5A CN201510484165A CN105119743B CN 105119743 B CN105119743 B CN 105119743B CN 201510484165 A CN201510484165 A CN 201510484165A CN 105119743 B CN105119743 B CN 105119743B
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China
Prior art keywords
poi
user
candidate
data
candidate poi
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CN105119743A (en
Inventor
何佳倍
吴海山
韩艳
武政伟
王建龙
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Beijing Baidu Netcom Science and Technology Co Ltd
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Beijing Baidu Netcom Science and Technology Co Ltd
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    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04LTRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L41/00Arrangements for maintenance or administration or management of packet switching networks
    • H04L41/14Arrangements for maintenance or administration or management of packet switching networks involving network analysis or design, e.g. simulation, network model or planning
    • H04L41/147Arrangements for maintenance or administration or management of packet switching networks involving network analysis or design, e.g. simulation, network model or planning for prediction of network behaviour
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04WWIRELESS COMMUNICATION NETWORKS
    • H04W4/00Services specially adapted for wireless communication networks; Facilities therefor
    • H04W4/02Services making use of location information
    • GPHYSICS
    • G06COMPUTING; CALCULATING; COUNTING
    • G06FELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00Information retrieval; Database structures therefor; File system structures therefor
    • H04L67/52
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04WWIRELESS COMMUNICATION NETWORKS
    • H04W4/00Services specially adapted for wireless communication networks; Facilities therefor
    • H04W4/02Services making use of location information
    • H04W4/029Location-based management or tracking services

Abstract

The invention provides an acquisition method of a user behavior intention and an apparatus. In embodiments of the invention, through acquiring position data of a user and according to the position data of the user, at least two candidate POIs are acquired. According to heat information of each candidate POI of the at least two candidate POIs, a user behavior intention of the user is acquired. Because vivid POI information can be given to the abstract position data, an application of the position data of the user can be further expanded; behavior intention analysis is performed on the user so that a utilization rate of the position data of the user is increased.

Description

Acquisition methods and device that user behavior is intended to
【Technical field】
The present invention relates to Internet technology, more particularly to a kind of acquisition methods and device of user behavior intention.
【Background technology】
With the development of the communication technology, terminal is integrated with increasing function, so that the systemic-function row of terminal Contain in table more and more corresponding using (Application, APP).Can be related to some positioning services in some applications (Location Based Service, LBS), also known as location-based service, for example, Baidu map etc..In the LBS of user's using terminal During, the position data of the user can be produced.
However, in application scenes for example, behavior prediction analysis etc. is carried out to the user of terminal, it is impossible to utilize user Position data as process foundation, result in the reduction of the utilization rate of the position data of user.
【The content of the invention】
The many aspects of the present invention provide acquisition methods and the device that a kind of user behavior is intended to, to the position for improving user Put the utilization rate of data.
A kind of an aspect of of the present present invention, there is provided the acquisition methods that user behavior is intended to, including:
Obtain the position data of user;
According to the position data of the user, at least two candidate POI are obtained;
According to the temperature information of each candidate POI at least two candidates POI, the user behavior of the user is obtained It is intended to.
Aspect as above and arbitrary possible implementation, it is further provided a kind of implementation, it is described according to institute The temperature information of each candidate POI at least two candidate POI is stated, before obtaining the user behavior intention of the user, is also wrapped Include:
According to described each candidate POI, the temperature information of each candidate POI is obtained.
Aspect as above and arbitrary possible implementation, it is further provided a kind of implementation, it is described according to institute Each candidate POI is stated, before obtaining the temperature information of each candidate POI, is also included:
According to the search behavior data of whole users, the temperature information of each candidate POI is obtained.
Aspect as above and arbitrary possible implementation, it is further provided a kind of implementation, it is described according to institute The temperature information of each candidate POI at least two candidate POI is stated, before obtaining the user behavior intention of the user, is also wrapped Include:
Obtain current time data.
Aspect as above and arbitrary possible implementation, it is further provided a kind of implementation, it is described according to institute The temperature information of each candidate POI at least two candidate POI is stated, before obtaining the user behavior intention of the user, is also wrapped Include:
According to described each candidate POI and the current time data, the temperature information of each candidate POI is obtained.
Aspect as above and arbitrary possible implementation, it is further provided a kind of implementation, it is described according to institute The temperature information of each candidate POI at least two candidate POI is stated, the user behavior for obtaining the user is intended to, including:
Temperature information according to each candidate POI, the position data according to each candidate POI and the user Position data, the behavior for obtaining each candidate POI is intended to score;
Score is intended to according to the behavior of each candidate POI, a candidate is selected from least two candidates POI POI, using as target POI;
According to target POI, the user behavior for obtaining the user is intended to.
Aspect as above and arbitrary possible implementation, it is further provided a kind of implementation, the candidate POI Temperature information include:
Active degree of whole users in candidate POI;Or
Whole users candidate POI active degree and whole users candidate POI active time.
A kind of another aspect of the present invention, there is provided the acquisition device that user behavior is intended to, including:
Acquiring unit, for obtaining the position data of user;
Candidate unit, for according to the position data of the user, obtaining at least two candidate POI;
Predicting unit, for according to the temperature information of each candidate POI at least two candidates POI, obtaining described The user behavior of user is intended to.
Aspect as above and arbitrary possible implementation, it is further provided a kind of implementation, the prediction list Unit, is additionally operable to
According to described each candidate POI, the temperature information of each candidate POI is obtained.
Aspect as above and arbitrary possible implementation, it is further provided a kind of implementation, the prediction list Unit, is additionally operable to
According to the search behavior data of whole users, the temperature information of each candidate POI is obtained.
Aspect as above and arbitrary possible implementation, it is further provided a kind of implementation, the acquisition list Unit, is additionally operable to
Obtain current time data.
Aspect as above and arbitrary possible implementation, it is further provided a kind of implementation, the prediction list Unit, is additionally operable to
According to described each candidate POI and the current time data, the temperature information of each candidate POI is obtained.
Aspect as above and arbitrary possible implementation, it is further provided a kind of implementation, the prediction list Unit, specifically for
Temperature information according to each candidate POI, the position data according to each candidate POI and the user Position data, the behavior for obtaining each candidate POI is intended to score;
Score is intended to according to the behavior of each candidate POI, a candidate is selected from least two candidates POI POI, using as target POI;And
According to target POI, the user behavior for obtaining the user is intended to.
Aspect as above and arbitrary possible implementation, it is further provided a kind of implementation, the candidate POI Temperature information include:
Active degree of whole users in candidate POI;Or
Whole users candidate POI active degree and whole users candidate POI active time.
As shown from the above technical solution, the position data that the embodiment of the present invention passes through acquisition user, and then according to the use The position data at family, obtains at least two candidate POI, enabling according to each candidate POI at least two candidates POI Temperature information, the user behavior for obtaining the user is intended to, due to the POI of image being given to into abstract position Data, enabling further expand the application of the position data of user, are intended to analysis, so as to improve to carry out behavior to user The utilization rate of the position data of user.
In addition, using technical scheme provided by the present invention, participate in without the need for operating personnel, it is simple to operate, and accuracy is high, Efficiency and reliability that the position data of user is processed can be effectively improved.
In addition, using technical scheme provided by the present invention, the user behavior intention for obtaining user can be utilized, to Family carries out accurately Information Push Service, being capable of significant increase Consumer's Experience.
【Description of the drawings】
Technical scheme in order to be illustrated more clearly that the embodiment of the present invention, below will be to embodiment or description of the prior art Needed for the accompanying drawing to be used be briefly described, it should be apparent that, drawings in the following description be the present invention some realities Example is applied, for those of ordinary skill in the art, without having to pay creative labor, can be with attached according to these Figure obtains other accompanying drawings.
The schematic flow sheet of the acquisition methods that Fig. 1 is intended to for the user behavior that one embodiment of the invention is provided;
The structural representation of the acquisition device that Fig. 2 is intended to for the user behavior that another embodiment of the present invention is provided.
【Specific embodiment】
To make purpose, technical scheme and the advantage of the embodiment of the present invention clearer, below in conjunction with the embodiment of the present invention In accompanying drawing, the technical scheme in the embodiment of the present invention is clearly and completely described, it is clear that described embodiment is The a part of embodiment of the present invention, rather than the embodiment of whole.Based on the embodiment in the present invention, those of ordinary skill in the art The whole other embodiments obtained under the premise of creative work is not made, belong to the scope of protection of the invention.
It should be noted that terminal involved in the embodiment of the present invention can include but is not limited to mobile phone, individual digital Assistant (Personal Digital Assistant, PDA), radio hand-held equipment, panel computer (Tablet Computer), PC (Personal Computer, PC), MP3 player, MP4 players, wearable device (for example, intelligent glasses, Intelligent watch, Intelligent bracelet etc.) etc..
In addition, the terms "and/or", a kind of only incidence relation of description affiliated partner, expression there may be Three kinds of relations, for example, A and/or B can be represented:Individualism A, while there is A and B, individualism B these three situations.Separately Outward, character "/" herein, typicallys represent forward-backward correlation pair as if a kind of relation of "or".
The schematic flow sheet of the acquisition methods that Fig. 1 is intended to for the user behavior that one embodiment of the invention is provided, such as Fig. 1 institutes Show.
101st, the position data of user is obtained.
102nd, according to the position data of the user, at least two candidate's points of interest of acquisition (Point of Interest, POI)。
103rd, according to the temperature information of each candidate POI at least two candidates POI, the user of the user is obtained Behavior is intended to.
It should be noted that 101~103 executive agent can be partly or entirely the application for being located locally terminal, Or can also be the plug-in unit being arranged in the application of local terminal or SDK (Software Development Kit, SDK) etc. functional unit, or can also be the process engine in network side server, or Can also be the distributed system positioned at network side, the present embodiment is not particularly limited to this.
It is understood that the application can be mounted in the local program in terminal (nativeApp), or may be used also To be a web page program (webApp) of browser in terminal, the present embodiment is not particularly limited to this.
So, by obtaining the position data of user, and then according to the position data of the user, at least two are obtained and is waited Select POI, enabling according to the temperature information of each candidate POI at least two candidates POI, obtain the use of the user Family behavior is intended to, due to the POI of image being given to into abstract position data, enabling further expand user Position data application, with user is carried out behavior be intended to analysis, so as to improve the utilization rate of the position data of user.
The position data of user involved in the present invention, is specifically as follows terminal using existing various location technologies, institute The positioning result of the terminal for obtaining, the i.e. geographic position data of terminal position, the present embodiment is not especially limited this It is fixed.For example, global positioning system (Global Positioning System, GPS) technology, Wireless Fidelity (Wireless Fidelity, Wi-Fi) location technology such as location technology or architecture technology.
During the LBS of user's using terminal, some positioning daily records can be produced.Can include in positioning daily record some Bar is recorded, and per bar, record can include but is not limited to the position data of user, positioning mode that terminal is adopted, position data Internetwork connection mode of positioning precision and terminal etc., the present embodiment is not particularly limited to this.
Alternatively, in a possible implementation of the present embodiment, in 102, specifically can be according to the user Position data, obtain user position annex at least two candidate POI.
During a concrete implementation, specifically model can be preset by centered on the position being located by the user M POI in the region enclosed, as candidate POI.Wherein, M is the integer more than or equal to 2.
During another concrete implementation, specifically can be by centered on the position being located by the user, using K Nearest neighbor algorithm, apart from the nearest N number of POI in the position at user place, as candidate POI.Wherein, N is whole more than or equal to 2 Number.
Alternatively, in a possible implementation of the present embodiment, the temperature letter of the candidate POI for being adopted Breath, to the temperature for indicating candidate POI, can specifically include following data:
Active degree of whole users in candidate POI;Or
Whole users candidate POI active degree and whole users candidate POI active time.
Wherein,
So-called whole users refer to that user accesses the number of times situation of candidate POI, specifically in the active degree of candidate POI Can be related to the information such as access times, access frequency.Access times are more, and active degree is higher;Access frequency is bigger, enlivens Degree is higher.
So-called whole users refer to that user accesses the time situation of candidate POI, specifically in the active time of candidate POI Can be related to the information such as access time.Can be by access time, directly as active time.
Alternatively, in a possible implementation of the present embodiment, before 103, can further include root According to described each candidate POI, the temperature information of each candidate POI is obtained.
Specifically, specifically the identification information institute with the POI can be obtained according to the identification information of each candidate POI The temperature information of corresponding each candidate POI.Wherein, under the identification information of the candidate POI can be included but is not limited to At least one in column data:
The title of POI;And
The numbering of POI.
During a concrete implementation, according to described each candidate POI, the heat of each candidate POI is obtained Before degree information, further previously according to the search behavior data of whole users the heat of each candidate POI can also be obtained Degree information.
For example, search behavior data of whole users in the related applications (such as Baidu map) of LBS can be obtained, this A little search behavior data can include but is not limited to origin, termination place (being accurate to POI) and the traffic that user is searched for Mode, can preferably reflect that user is clearly intended to.Then, then can be according to whole users in the related applications of LBS Search behavior data, obtain the temperature information of each candidate POI.
Alternatively, in a possible implementation of the present embodiment, before 103, can also further obtain and work as Front time data.
Correspondingly, specifically described each candidate can be obtained according to described each candidate POI and the current time data The temperature information of POI.
Alternatively, in a possible implementation of the present embodiment, in 103, specifically can according to it is described each The position data of the temperature information of candidate POI, the position data according to each candidate POI and the user, obtains described The behavior of each candidate POI is intended to score;Further, then score can be intended to according to the behavior of each candidate POI, from described A candidate POI is selected at least two candidate POI, using as target POI.Then, according to target POI, obtain described The user behavior of user is intended to.
During a concrete implementation, the temperature of the candidate POI indicated by the temperature information of candidate POI is higher, should It is higher that the behavior of candidate POI is intended to score;The distance between position that the position that candidate POI is located is located with the user is more Closely, the behavior intention score of the candidate POI is higher.
During another concrete implementation, behavior can be specifically intended to the candidate POI of highest scoring, be selected as mesh Mark POI.
So, according to the attribute data of selected target POI, for example, the title of POI, classification of POI etc., to user The behavior of carrying out Intention Anticipation, is intended to the user behavior for obtaining the user.For example, the entitled Guan Shi wings of target POI, that , then behavior Intention Anticipation can be carried out to user according to the title of the POI, it is intended to the user behavior for obtaining the user Dining.
Using technical scheme provided by the present invention, for O2O accurate advertisements system and user's portrait system have it is important Help, it is specific as follows:
1st, existing O2O accurate advertisements system can recommend neighbouring businessman, Relative Size according to the position that user is located It is thicker.And technical scheme provided by the present invention is adopted, the user behavior that can determine user is intended to, it becomes possible to accurately carry out Recommendation service.
2nd, existing user portrait system is mainly according to behavior on the line of user, and for example, search behavior etc. is portraying use Family preference.And technical scheme provided by the present invention is adopted, it is capable of preference under the line of digging user, as supplementary well.
In the present embodiment, by the position data for obtaining user, and then according to the position data of the user, obtain at least Two candidate POI, enabling according to the temperature information of each candidate POI at least two candidates POI, obtain the use The user behavior at family is intended to, due to the POI of image being given to into abstract position data, enabling further expand The application of the position data of exhibition user, is intended to analysis, so as to improve the profit of the position data of user to carry out behavior to user With rate.
In addition, using technical scheme provided by the present invention, participate in without the need for operating personnel, it is simple to operate, and accuracy is high, Efficiency and reliability that the position data of user is processed can be effectively improved.
In addition, using technical scheme provided by the present invention, the user behavior intention for obtaining user can be utilized, to Family carries out accurately Information Push Service, being capable of significant increase Consumer's Experience.
It should be noted that for aforesaid each method embodiment, in order to be briefly described, therefore it is all expressed as a series of Combination of actions, but those skilled in the art should know, the present invention do not limited by described sequence of movement because According to the present invention, some steps can adopt other orders or while carry out.Secondly, those skilled in the art also should know Know, embodiment described in this description belongs to preferred embodiment, involved action and module is not necessarily of the invention It is necessary.
In the above-described embodiments, the description to each embodiment all emphasizes particularly on different fields, without the portion described in detail in certain embodiment Point, may refer to the associated description of other embodiment.
The structural representation of the acquisition device that Fig. 2 is intended to for the user behavior that another embodiment of the present invention is provided, such as Fig. 2 institutes Show.The acquisition device that the user behavior of the present embodiment is intended to can include acquiring unit 21, candidate unit 22 and predicting unit 23. Wherein, acquiring unit 21, for obtaining the position data of user;Candidate unit 22, for according to the position data of the user, Obtain at least two candidate POI;Predicting unit 23, for according to the temperature of each candidate POI at least two candidates POI Information, the user behavior for obtaining the user is intended to.
Wherein, the temperature information of the candidate POI that the predicting unit 23 is adopted, to the heat for indicating candidate POI Degree, can specifically include following data:
Active degree of whole users in candidate POI;Or
Whole users candidate POI active degree and whole users candidate POI active time.
It should be noted that the acquisition device that the user behavior that the present embodiment is provided is intended to can be partly or entirely position In the application of local terminal, or can also be the plug-in unit or SDK being arranged in the application of local terminal Functional units such as (Software Development Kit, SDK), or can also be the process in network side server Engine, or can also be the distributed system positioned at network side, the present embodiment is not particularly limited to this.
It is understood that the application can be mounted in the local program in terminal (nativeApp), or may be used also To be a web page program (webApp) of browser in terminal, the present embodiment is not particularly limited to this.
Alternatively, in a possible implementation of the present embodiment, the predicting unit 23 can also be used further According to described each candidate POI, the temperature information of each candidate POI is obtained.
Alternatively, in a possible implementation of the present embodiment, the predicting unit can also be further used for According to the search behavior data of whole users, the temperature information of each candidate POI is obtained.
Alternatively, in a possible implementation of the present embodiment, the acquiring unit 21 can also be used further In acquisition current time data.
So, as a result of temporal information so that when the temperature information of POI is related to temporal information, can obtain Accurately as a result, it is possible to effectively improve reliability.
Correspondingly, the predicting unit 23, can also be further used for according to described each candidate POI and it is described current when Between data, obtain the temperature information of each candidate POI.
Alternatively, in a possible implementation of the present embodiment, the predicting unit 23 specifically can be used for root According to the positional number of the temperature information of each candidate POI, the position data according to each candidate POI and the user According to the behavior for obtaining each candidate POI is intended to score;Score is intended to according to the behavior of each candidate POI, from described A candidate POI is selected at least two candidate POI, using as target POI;And according to target POI, obtain the use The user behavior at family is intended to.
It should be noted that method in the corresponding embodiments of Fig. 1, what the user behavior that can be provided by the present embodiment was intended to Acquisition device is realized.Detailed description may refer to the related content in the corresponding embodiments of Fig. 1, and here is omitted.
In the present embodiment, the position data of user is obtained by acquiring unit, and then by candidate unit according to the user Position data, obtain at least two candidate POI so that predicting unit can according at least two candidates POI each The temperature information of candidate POI, the user behavior for obtaining the user is intended to, and is taken out due to being given to the POI of image The position data of elephant, enabling further expand the application of the position data of user, to carry out behavior to user analysis is intended to, So as to improve the utilization rate of the position data of user.
In addition, using technical scheme provided by the present invention, participate in without the need for operating personnel, it is simple to operate, and accuracy is high, Efficiency and reliability that the position data of user is processed can be effectively improved.
In addition, using technical scheme provided by the present invention, the user behavior intention for obtaining user can be utilized, to Family carries out accurately Information Push Service, being capable of significant increase Consumer's Experience.
Those skilled in the art can be understood that, for convenience and simplicity of description, the system of foregoing description, The specific work process of device and unit, may be referred to the corresponding process in preceding method embodiment, will not be described here.
In several embodiments provided by the present invention, it should be understood that disclosed system, apparatus and method can be with Realize by another way.For example, device embodiment described above is only schematic, for example, the unit Divide, only a kind of division of logic function can have other dividing mode, such as multiple units or component when actually realizing Can with reference to or be desirably integrated into another system, or some features can be ignored, or not perform.It is another, it is shown or The coupling each other for discussing or direct-coupling or communication connection can be the indirect couplings by some interfaces, device or unit Close or communicate to connect, can be electrical, mechanical or other forms.
The unit as separating component explanation can be or may not be it is physically separate, it is aobvious as unit The part for showing can be or may not be physical location, you can with positioned at a place, or can also be distributed to multiple On NE.Some or all of unit therein can according to the actual needs be selected to realize the mesh of this embodiment scheme 's.
In addition, each functional unit in each embodiment of the invention can be integrated in a processing unit, it is also possible to It is that unit is individually physically present, it is also possible to which two or more units are integrated in a unit.Above-mentioned integrated list Unit both can be realized in the form of hardware, it would however also be possible to employ hardware adds the form of SFU software functional unit to realize.
The above-mentioned integrated unit realized in the form of SFU software functional unit, can be stored in an embodied on computer readable and deposit In storage media.Above-mentioned SFU software functional unit is stored in a storage medium, including some instructions are used so that a computer Equipment (can be personal computer, server, or network equipment etc.) or processor (processor) perform the present invention each The part steps of embodiment methods described.And aforesaid storage medium includes:USB flash disk, portable hard drive, read-only storage (Read- Only Memory, ROM), random access memory (Random Access Memory, RAM), magnetic disc or CD etc. it is various Can be with the medium of store program codes.
Finally it should be noted that:Above example only to illustrate technical scheme, rather than a limitation;Although The present invention has been described in detail with reference to the foregoing embodiments, it will be understood by those within the art that:It still may be used To modify to the technical scheme described in foregoing embodiments, or equivalent is carried out to which part technical characteristic; And these modification or replace, do not make appropriate technical solution essence depart from various embodiments of the present invention technical scheme spirit and Scope.

Claims (10)

1. the acquisition methods that a kind of user behavior is intended to, it is characterised in that include:
Obtain the position data of user;
According to the position data of the user, at least two candidate point of interest POI are obtained;
According to the temperature information of each candidate POI at least two candidates POI, the user behavior meaning of the user is obtained Figure;
The temperature information of the candidate POI includes:
Active degree of whole users in candidate POI;Or
Whole users candidate POI active degree and whole users candidate POI active time;Wherein,
The temperature information according to each candidate POI at least two candidates POI, obtains the user behavior of the user It is intended to, including:
The position of the temperature information according to each candidate POI, the position data according to each candidate POI and the user Data are put, the behavior for obtaining each candidate POI is intended to score;
Score is intended to according to the behavior of each candidate POI, a candidate POI is selected from least two candidates POI, Using as target POI;
According to target POI, the user behavior for obtaining the user is intended to.
2. method according to claim 1, it is characterised in that described according to each time at least two candidates POI The temperature information of POI is selected, before obtaining the user behavior intention of the user, is also included:
According to described each candidate POI, the temperature information of each candidate POI is obtained.
3. method according to claim 2, it is characterised in that each candidate POI described in the basis, obtain it is described each Before the temperature information of candidate POI, also include:
According to the search behavior data of whole users, the temperature information of each candidate POI is obtained.
4. method according to claim 1, it is characterised in that described according to each time at least two candidates POI The temperature information of POI is selected, before obtaining the user behavior intention of the user, is also included:
Obtain current time data.
5. method according to claim 4, it is characterised in that described according to each time at least two candidates POI The temperature information of POI is selected, before obtaining the user behavior intention of the user, is also included:
According to described each candidate POI and the current time data, the temperature information of each candidate POI is obtained.
6. the acquisition device that a kind of user behavior is intended to, it is characterised in that include:
Acquiring unit, for obtaining the position data of user;
Candidate unit, for according to the position data of the user, obtaining at least two candidate point of interest POI;
Predicting unit, for according to the temperature information of each candidate POI at least two candidates POI, obtaining the user User behavior be intended to;
The temperature information of the candidate POI includes:
Active degree of whole users in candidate POI;Or
Whole users candidate POI active degree and whole users candidate POI active time;Wherein,
The predicting unit, specifically for
The position of the temperature information according to each candidate POI, the position data according to each candidate POI and the user Data are put, the behavior for obtaining each candidate POI is intended to score;
Score is intended to according to the behavior of each candidate POI, a candidate POI is selected from least two candidates POI, Using as target POI;And
According to target POI, the user behavior for obtaining the user is intended to.
7. device according to claim 6, it is characterised in that the predicting unit, is additionally operable to
According to described each candidate POI, the temperature information of each candidate POI is obtained.
8. device according to claim 7, it is characterised in that the predicting unit, is additionally operable to
According to the search behavior data of whole users, the temperature information of each candidate POI is obtained.
9. device according to claim 6, it is characterised in that the acquiring unit, is additionally operable to
Obtain current time data.
10. device according to claim 9, it is characterised in that the predicting unit, is additionally operable to
According to described each candidate POI and the current time data, the temperature information of each candidate POI is obtained.
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