CN111382321A - Method and device for requesting cached material - Google Patents

Abstract

The purpose of this application is to provide a method and device for requesting cached materials, the method includes: in response to a cached material request trigger event for a target application, acquiring one or more near-expired cached materials in a local cached material library corresponding to the target application a first cached material, wherein the first time interval between the expiration time of each of the one or more first cached materials and the current time is less than or equal to a predetermined first time interval threshold; judging Whether the number of the one or more first cached materials is greater than or equal to a predetermined first number threshold, and if so, determine whether the cached material request frequency of the target application satisfies the predetermined frequency condition; if the cached material request of the target application If the frequency satisfies the predetermined frequency condition, a cache material request is sent to the material provider corresponding to the target application.

Description

Method and device for requesting cached material

technical field

The present application relates to the field of communications, and in particular, to a technology for requesting cached materials.

Background technique

With the development of the times, more and more people obtain corresponding information through applications on smart devices, and more and more material providers cooperate with application service providers to promote in applications Its materials, for example, some advertisers usually place exclusive advertisements (such as open-screen advertisements, interstitial advertisements) on the application, and this exclusive promotion method can play a very good role in advertising.

SUMMARY OF THE INVENTION

An object of the present application is to provide a method and device for requesting cached material.

According to an aspect of the present application, there is provided a method for requesting cached material, applied to a user equipment side, the method comprising:

In response to a cached material request trigger event for the target application, acquire one or more first cached materials that are about to expire in the local cached material library corresponding to the target application, wherein each of the one or more first cached materials is The first time interval between the expiration time of the first cached material and the current time is less than or equal to the predetermined first time interval threshold;

Determine whether the number of the one or more first cached materials is greater than or equal to a predetermined first number threshold, and if so, determine whether the request frequency of the cached materials of the target application satisfies the predetermined frequency condition;

If the cached material request frequency of the target application satisfies the predetermined frequency condition, send a cached material request to a material provider corresponding to the target application.

According to another aspect of the present application, a method for requesting cached material is provided, applied to the server side, and the method includes:

Receive cached material indication information sent by the target application, where the cached material indication information includes material provider identification information and expired material provider identification information corresponding to one or more unexpired third cached materials in the local cached material library corresponding to the target application time, the time interval between the expiration time of each third cache material in the one or more third cache materials and the current time is less than or equal to a predetermined third time interval threshold;

According to the cached material indication information, it is judged whether the target application satisfies a predetermined request triggering condition, and if so, a cached material request is sent to a material provider corresponding to the target application.

According to an aspect of the present application, there is provided a user equipment for requesting cached material, the equipment comprising:

A module for acquiring one or more first cached materials that are about to expire in the local cached material library corresponding to the target application in response to a cached material request trigger event for the target application, wherein the one or more first cached materials The first time interval between the expiration time and the current time of each of the first cached materials in the first cached materials is less than or equal to a predetermined first time interval threshold;

Modules 1 and 2 are used to determine whether the number of the one or more first cached materials is greater than or equal to a predetermined first number threshold, and if so, determine whether the request frequency of the cached materials of the target application satisfies the predetermined frequency condition;

Modules 1 and 3 are configured to send a cache material request to a material provider corresponding to the target application if the frequency of the cache material request of the target application satisfies the predetermined frequency condition.

According to another aspect of the present application, a server for requesting cached material is provided, and the device includes:

The second module is configured to receive the cached material indication information sent by the target application, wherein the cached material indication information includes the material corresponding to one or more unexpired third cached materials in the local cached material library corresponding to the target application provider identification information and expiration time, the time interval between the expiration time of each third cache material in the one or more third cache materials and the current time is less than or equal to a predetermined third time interval threshold;

The second and second modules are configured to determine whether the target application satisfies a predetermined request triggering condition according to the cached material indication information, and if so, send a cached material request to a material provider corresponding to the target application.

According to an aspect of the present application, a device for requesting cached material is provided, wherein the device includes:

processor; and

memory arranged to store computer-executable instructions which, when executed, cause the processor to:

In response to a cached material request trigger event for the target application, acquire one or more first cached materials that are about to expire in the local cached material library corresponding to the target application, wherein each of the one or more first cached materials is The first time interval between the expiration time of the first cached material and the current time is less than or equal to the predetermined first time interval threshold;

Determine whether the number of the one or more first cached materials is greater than or equal to a predetermined first number threshold, and if so, determine whether the request frequency of the cached materials of the target application satisfies the predetermined frequency condition;

If the cached material request frequency of the target application satisfies the predetermined frequency condition, send a cached material request to a material provider corresponding to the target application.

According to an aspect of the present application, a device for requesting cached material is provided, wherein the device includes:

processor; and

memory arranged to store computer-executable instructions which, when executed, cause the processor to:

Receive cached material indication information sent by the target application, where the cached material indication information includes material provider identification information and expired material provider identification information corresponding to one or more unexpired third cached materials in the local cached material library corresponding to the target application time, the time interval between the expiration time of each third cache material in the one or more third cache materials and the current time is less than or equal to a predetermined third time interval threshold;

According to the cached material indication information, it is judged whether the target application satisfies a predetermined request triggering condition, and if so, a cached material request is sent to a material provider corresponding to the target application.

According to one aspect of the present application, there is provided a computer-readable medium storing instructions that, when executed, cause a system to:

In response to a cached material request trigger event for the target application, acquire one or more first cached materials that are about to expire in the local cached material library corresponding to the target application, wherein each of the one or more first cached materials is The first time interval between the expiration time of the first cached material and the current time is less than or equal to the predetermined first time interval threshold;

Determine whether the number of the one or more first cached materials is greater than or equal to a predetermined first number threshold, and if so, determine whether the request frequency of the cached materials of the target application satisfies the predetermined frequency condition;

If the cached material request frequency of the target application satisfies the predetermined frequency condition, send a cached material request to a material provider corresponding to the target application.

According to one aspect of the present application, there is provided a computer-readable medium storing instructions that, when executed, cause a system to:

Receive cached material indication information sent by the target application, where the cached material indication information includes material provider identification information and expired material provider identification information corresponding to one or more unexpired third cached materials in the local cached material library corresponding to the target application time, the time interval between the expiration time of each third cache material in the one or more third cache materials and the current time is less than or equal to a predetermined third time interval threshold;

According to the cached material indication information, it is judged whether the target application satisfies a predetermined request triggering condition, and if so, a cached material request is sent to a material provider corresponding to the target application.

Compared with the prior art, in the present application, when a cache material request trigger event occurs, the first cache material that is about to expire in the local cache material library corresponding to the target application can be obtained, and when the target application satisfies the predetermined request trigger condition, all cache materials can be obtained. at least one unexpired second cached material in the local cached material library, and based on the second time interval between the expiration time of each second cached material and the current time, a request for the cached material is sent to the server or the material provider, In this way, the request frequency of material providers with a long expiration time is reduced; and different frequency control can be used for users to distinguish between high and low open probability. The higher the user's open frequency, the higher the frequency of requesting materials; By judging whether the material is a low-value internal cover advertisement, different countermeasures can be taken to display it immediately or re-request, so as to improve the recall rate and bid of the material provider, reduce the request frequency, and improve the quality and exposure time of the advertisement. technical purpose.

Description of drawings

Other features, objects and advantages of the present application will become more apparent by reading the detailed description of non-limiting embodiments made with reference to the following drawings:

FIG. 1 shows a flowchart of a method for requesting cached material applied to a user equipment side according to an embodiment of the present application;

FIG. 2 shows a flowchart of a method for requesting cached material applied to a server according to an embodiment of the present application;

FIG. 3 shows a flowchart of a system method for requesting cached material according to an embodiment of the present application;

FIG. 4 shows a schematic flowchart of requesting cached material according to an example of the present application;

FIG. 5 shows a schematic flowchart of displaying cached material according to an example of the present application;

6 shows a structural diagram of a user equipment requesting cached material according to an embodiment of the present application;

FIG. 7 shows a structural diagram of a server requesting cached material according to an embodiment of the present application;

FIG. 8 illustrates an exemplary system that may be used to implement various embodiments described in this application.

The same or similar reference numbers in the drawings represent the same or similar parts.

Detailed ways

The present application will be described in further detail below with reference to the accompanying drawings.

In a typical configuration of the present application, the terminal, the device serving the network, and the trusted party all include one or more processors (for example, a central processing unit (CPU)), an input/output interface, a network interface, and Memory.

The memory may include non-persistent memory in computer readable media, random access memory (Random Access Memory, RAM) and/or non-volatile memory, such as read only memory (Read Only Memory, ROM) or flash memory (Flash). Memory). Memory is an example of a computer-readable medium.

Computer-readable media includes both persistent and non-permanent, removable and non-removable media, and storage of information may be implemented by any method or technology. Information may be computer readable instructions, data structures, modules of programs, or other data. Examples of computer storage media include, but are not limited to, phase-change memory (Phase-Change Memory, PCM), programmable random access memory (Programmable Random Access Memory, PRAM), static random access memory (Static Random-Access Memory, SRAM), Dynamic Random Access Memory (DRAM), other types of Random Access Memory (RAM), Read Only Memory (ROM), Electrically-Erasable Programmable Read-Only Memory (Electrically-Erasable Programmable Read- Only Memory (EEPROM), flash memory or other memory technology, Compact Disc Read-Only Memory (CD-ROM), Digital Versatile Disc (DVD) or other optical storage, Magnetic tape cartridges, magnetic tape disk storage or other magnetic storage devices or any other non-transmission medium that can be used to store information that can be accessed by a computing device.

The equipment referred to in this application includes, but is not limited to, user equipment, network equipment, or equipment formed by integrating user equipment and network equipment through a network. The user equipment includes, but is not limited to, any mobile electronic product that can perform human-computer interaction with the user (for example, human-computer interaction through a touchpad), such as a smart phone, a tablet computer, etc., and the mobile electronic product can use any operation. system, such as Android operating system, iOS operating system, etc. The network device includes an electronic device that can automatically perform numerical calculation and information processing according to pre-set or stored instructions, and its hardware includes but is not limited to a microprocessor, an application specific integrated circuit (ASIC) , Programmable Logic Device (PLD), Field Programmable Gate Array (Field Programmable Gate Array, FPGA), Digital Signal Processor (Digital Signal Processor, DSP), embedded devices, etc. The network device includes, but is not limited to, a computer, a network host, a single network server, multiple network server sets, or a cloud composed of multiple servers; here, a cloud is composed of a large number of computers or network servers based on cloud computing, Among them, cloud computing is a kind of distributed computing, a virtual supercomputer composed of a group of loosely coupled computer sets. The network includes, but is not limited to, the Internet, a wide area network, a metropolitan area network, a local area network, a VPN network, a wireless ad hoc network (Ad Hoc network), and the like. Preferably, the device may also be a program running on the user equipment, network equipment, or a device formed by user equipment and network equipment, network equipment, touch terminal or network equipment and touch terminal integrated through a network.

Of course, those skilled in the art should understand that the above-mentioned devices are only examples, and other existing or possible devices that may appear in the future, if applicable to this application, should also be included within the protection scope of this application, and are included in this application by reference. this.

In the description of this application, "plurality" means two or more, unless expressly and specifically defined otherwise.

FIG. 1 shows a flowchart of a method for requesting cached material applied to a user equipment according to an embodiment of the present application, and the method includes step S11 , step S12 and step S13 . In step S11, in response to a cached material request trigger event for the target application, acquire one or more first cached materials that are about to expire in the local cached material library corresponding to the target application, wherein the one or more first cached materials are The first time interval between the expiration time of each first cached material in a cached material and the current time is less than or equal to a predetermined first time interval threshold; in step S12, determine the one or more first cached materials Whether the quantity of the target application is greater than or equal to the predetermined first quantity threshold, and if so, judge whether the request frequency of the cached material of the target application satisfies the predetermined frequency condition; in step S13, if the request frequency of the cached material of the target application satisfies the predetermined frequency The frequency condition is to send a cache material request to the material provider corresponding to the target application.

In step S11, in response to a cached material request trigger event for the target application, acquire one or more first cached materials that are about to expire in the local cached material library corresponding to the target application, wherein the one or more first cached materials are The first time interval between the expiration time of each first cached material in a cached material and the current time is less than or equal to a predetermined first time interval threshold. In some embodiments, the event triggering the cache material request includes, but is not limited to, the background of the target application being pulled active, the target application receiving a push message, and the like. In some embodiments, in response to a cached material request trigger event, one or more first cached materials that are about to expire are obtained from a local cached material library corresponding to the target application, where the near-expiration refers to the difference between the expiration time of the cached material and the current The time interval between times is less than or equal to a predetermined time interval threshold (eg, 30 minutes).

In step S12, it is determined whether the number of the one or more first cached materials is greater than or equal to a predetermined first number threshold, and if so, it is determined whether the request frequency of the cached materials of the target application satisfies the predetermined frequency condition. In some embodiments, if the number of the first cached materials that are about to expire is greater than or equal to a predetermined first number threshold (for example, 5), it is continued to determine whether the request frequency of the cached materials of the target application satisfies the predetermined frequency condition. In some embodiments, the way of judging whether the cached material request frequency of the target application satisfies the predetermined frequency condition may be to judge whether the number of times the target application sends cached material requests within a predetermined time range (for example, the last week, the last month) is less than or Equal to a predetermined number of thresholds (eg, 10). In some embodiments, the method of judging whether the request frequency of the cached material of the target application satisfies the predetermined frequency condition may also be to judge whether the time interval between the current time and the request time corresponding to the last request for the cached material is greater than or equal to a predetermined time interval threshold (for example, , 3 days, one week).

In step S13, if the cached material request frequency of the target application satisfies the predetermined frequency condition, a cached material request is sent to a material provider corresponding to the target application. As an implementation manner of this embodiment, the target application determines the time interval between the expiration time of each unexpired second cache material and the current time, only if the time interval is less than or equal to the predetermined time interval threshold , the cached material request will be sent directly to the material provider corresponding to the second cached material (for example, the dsp demand-side platform), or will be sent to the second cached material through the server corresponding to the target application (for example, adx real-time bidding trading platform). The material provider corresponding to the second cache material sends a cache material request, and receives the new cache material returned by the material provider based on the cache material request, and stores it in the local cache material library. As another implementation of this embodiment, the target application sends cached material indication information to a server corresponding to the target application (for example, the adx real-time bidding trading platform), where the cached material indication information includes each unexpired second cached material The corresponding material provider identification information and expiration time respectively. In some embodiments, the material provider identification information is used to uniquely identify the material provider (eg, a dsp demander platform), including ID information, name information, label information, and the like of any material provider. The server receives the cached material indication information sent by the target application including the identification information of the material provider and the expiration time corresponding to each expired second cached material, and judges the expiration time of each unexpired second cached material and the current The time interval between times, only if the time interval is less than or equal to the predetermined time interval threshold, will a cached material request be sent to the material provider corresponding to the second cached material, and the receiving material provider will be based on the cached material. The new cached material returned by the material request, and the new cached material is returned to the target application.

In some embodiments, the step S13 includes: if the request frequency of the cached material of the target application satisfies the predetermined frequency condition, and the target application satisfies the predetermined request trigger condition, providing the material corresponding to the target application The party sends a cache material request. In some embodiments, the triggering condition for the predetermined request may be that one or more second cached materials provided by a certain material provider exist in the local cached material library, and at least one remaining validity period is less than or equal to the first validity period threshold information. For the second cached material, a cached material request is sent to the material provider directly or through the server corresponding to the target application, and the remaining valid duration refers to the duration corresponding to the time interval between the expiration time of an unexpired cached material and the current time. For example, if the material provider A provides 3 cached materials, and there is a cached material MA whose remaining validity period (for example, 6 hours) is less than the first validity period threshold information (for example, 12 hours) among the 3 cached materials, then directly or Send a cache material request to the material provider A through the server corresponding to the target application. In some embodiments, the predetermined request triggering condition may also be that the remaining validity period of each of the one or more second cached materials provided by a certain material provider in the local cached material library is less than or equal to If the information is equal to the second validity period threshold information, a cache material request is sent to the material provider directly or through a server corresponding to the target application. For example, material provider A provides 3 cached materials, and the remaining validity period (for example, 6 hours) of each of the 3 cached materials is less than the second validity period threshold information (for example, 12 hours), then Send a cache material request to the material provider A directly or through a server corresponding to the target application. In some embodiments, the predetermined request triggering condition may also be that the quantity information of the second cached materials whose remaining validity period provided by a certain material provider in the local cache material library is less than or equal to the third validity period threshold information is less than or equal to the second cache material If the quantity threshold is exceeded, a cache material request is sent to the material provider directly or through the server corresponding to the target application. For example, material provider A provides 3 cached materials whose remaining validity period is less than or equal to the third validity threshold information (for example, 12 hours), because it is less than the second quantity threshold (for example, 5), so directly or through the target The server corresponding to the application sends a cache material request to the material provider A.

In some embodiments, the request triggering condition includes: one or more second cached materials provided by the material provider exist in the local cached material library, wherein the one or more second cached materials have The remaining validity period is less than or equal to the first validity period threshold information; wherein the sending a cache material request to the material provider includes: for each second cache material in the one or more second cache materials, sending the request to the material provider. The material provider corresponding to the second cached material sends a cached material request.

For example, material provider A provides 3 cached materials MA1, MA2, and MA3, and material provider B provides 2 materials MB1 and MB2. The remaining validity period of MA1 and MB1 in these 5 cached materials (for example, 6 hours) If it is less than the first validity period threshold information (for example, 12 hours), a cache material request is sent to the material provider A corresponding to MA1, and a cache material request is sent to the material provider B corresponding to MB1.

For another example, material provider A provides 3 cached materials MA1, MA2, and MA3, and material provider B provides 2 materials MB1 and MB2. The remaining validity periods of MA1 and MA2 in these 5 cached materials (for example, 6 hours) ) is less than the first validity period threshold information (for example, 12 hours), send a cache material request to the material provider A corresponding to MA1.

In some embodiments, the local cache material library is used to store exclusive cache materials, and the exclusive cache materials include screen-opening cache materials and/or interstitial cache materials. In some embodiments, this solution is applicable to all cached materials, preferably, especially to exclusive cached materials, where exclusive cached materials include open-screen cached materials (for example, when the user opens the target application, a short segment is displayed in full screen mode) Time-opening cache material) and/or interstitial cache material (for example, showing interstitial cache material when the game is over or the video is paused), at the same time, usually only one exclusive cache material can be displayed, but not at the same time. Multiple exclusive cache assets.

In some embodiments, the first quantity threshold is determined according to the quantity of material providers corresponding to the server corresponding to the target application. In some embodiments, the first quantity threshold is determined according to the quantity of material providers (eg, dsp demand-side platform) bound to a server (eg, adx real-time bidding trading platform) corresponding to the target application. In some embodiments, the first quantity threshold may be obtained from a server corresponding to the target application, or the first quantity threshold may also be obtained locally from the target application. In some embodiments, the first quantity threshold may be proportional to the quantity of material providers bound to the server, or the first quantity threshold may also be proportional to the quantity interval within which the number of material providers bound to the server is located. Alternatively, the first quantity threshold may also be proportional to the sum of the weighting coefficients of various material providers bound by the server.

In some embodiments, the first number threshold is determined according to the number of material providers corresponding to the target application and based on the following formula: Num=N0+NDSP*(k1-1/NDSP), where Num represents the first number threshold, NDSP represents the number of material providers corresponding to the target application, k1 is the first adjustment coefficient, and N ₀ represents the default value (for example, 5) of the first number threshold. In some embodiments, the value of k1 may be set based on empirical values or big data analysis. In some embodiments, the greater the number of material providers corresponding to the target application, the larger the first number threshold; the less the number of material providers corresponding to the target application, the smaller the first number threshold.

In some embodiments, the judging whether the cache material request frequency of the target application satisfies a predetermined frequency condition includes: judging whether the number of times the target application sends the cache material request within a predetermined time range is less than or equal to a predetermined times threshold, If so, it is determined that the request frequency of the cached material of the target application satisfies the predetermined frequency condition. In some embodiments, it is determined whether the number of times the target application sends cache material requests within a predetermined time range (for example, the last week, the last month) is less than or equal to a predetermined number of times threshold (for example, 10 times), and if so, the target application is determined The request frequency of the cached material meets the predetermined frequency condition.

In some embodiments, the judging whether the cached material request frequency of the target application satisfies a predetermined frequency condition includes: judging whether a third time interval between the current time and the request time corresponding to the last cached material request is greater than or equal to a predetermined frequency The third time interval threshold, if yes, determines that the request frequency of the cached material of the target application satisfies the predetermined frequency condition. In some embodiments, it is detected whether the time interval between the current time and the request time corresponding to the last cached material request is greater than or equal to a predetermined time interval threshold (for example, 6 hours), and if so, it is determined that the cached material request frequency of the target application satisfies predetermined frequency conditions.

In some embodiments, the last cached material request successfully returned new cached material. In some embodiments, it is detected whether the time interval between the current time and the request time corresponding to the cached material request that successfully returned the new cached material last time is greater than or equal to a predetermined time interval threshold (for example, 6 hours), and if so, determine The request frequency of the cached material of the target application satisfies the predetermined frequency condition.

In some embodiments, the third time interval threshold is determined based on user turn-on frequency. In some embodiments, the user opening frequency is used to represent the frequency of the user opening the target application or the frequency of opening the material display area in the target application. In some embodiments, the higher the opening frequency of the user, the smaller the third time interval threshold, and the higher the request frequency.

In some embodiments, the method further includes: calculating the third time interval threshold based on the following formula: T=(1+k2/N ₀ )*T0, where T represents the third time interval threshold, and T0 Indicates the actual time interval between the last two cached material requests, k2 represents the second adjustment coefficient, and N ₀ represents the user's opening frequency. In some embodiments, k2 is less than or equal to N0. In some embodiments, the value of k2 may be set based on empirical values or big data analysis. In some embodiments, the higher the user opening frequency is, the smaller the third time interval threshold is, the higher the request frequency is; the lower the user opening frequency is, the higher the third time interval threshold value is, the lower the request frequency is.

In some embodiments, the step S13 includes: if the request frequency of the cached material of the target application satisfies the predetermined frequency condition, sending cached material indication information to a server corresponding to the target application, wherein the cached material indicates The information includes material provider identification information and expiration time corresponding to one or more unexpired third cache materials in the local cache material library, and the expiration date of each third cache material in the one or more third cache materials The time interval between the time and the current time is less than or equal to the predetermined third time interval threshold. In some embodiments, the target application sends cached material indication information to a server corresponding to the target application (for example, the adx real-time bidding trading platform), where the cached material indication information includes the material provision corresponding to each unexpired third cached material respectively Party identification information and expiration time. In some embodiments, the material provider identification information is used to uniquely identify the material provider (eg, a dsp demander platform), including ID information, name information, label information, and the like of any material provider. The server receives the cached material indication information sent by the target application, including the identification information of the material provider and the expiration time corresponding to each expired third cached material, and judges the expiration time of each unexpired third cached material and the current The time interval between times, only if the time interval is less than or equal to the predetermined time interval threshold, will a request for cached material be sent to the material provider corresponding to the third cached material, and the receiving material provider will request based on the cached material. The new cached material returned by the material request, and the new cached material is returned to the target application.

In some embodiments, the method further includes: in response to a material display trigger event for the target application, detecting whether there is an unexpired fourth cached material in the local cached material library; if so, detecting whether there is only an unexpired fourth cached material One fourth cached material; if there is only one fourth cached material, it is judged whether the only existing fourth cached material is the bottom material, and if not, the only existing fourth cached material is displayed. In some embodiments, in response to a material display trigger event for the target application, it is detected whether there is an unexpired fourth cached material in the local cached material library, and if so, it is detected whether there is only one fourth cached material, if there is only one fourth cached material For the fourth cached material, it is judged whether the only existing fourth cached material is the bottom line material, and if not, the only existing fourth cached material is directly displayed. In some embodiments, the bottom-of-the-box material refers to the material used for guaranteeing the promotion. The bottom-of-the-box material usually has a low promotion value, and the bottom-of-the-box material is displayed only when no other materials can be used for promotion.

In some embodiments, the method further includes: if there is no unexpired fourth cached material in the local cached material library, sending a first display material request to a server corresponding to the target application; The first display material requests the returned first target material, and displays the first target material. In some embodiments, if there is no unexpired fourth cached material locally, a display material request is sent to the server corresponding to the target application, and the target material returned by the server based on the display material request is received and displayed. No material will be displayed.

In some embodiments, the method further includes: if there are multiple unexpired fourth cached materials, sending a material display rule request to a server corresponding to the target application; receiving a response from the server based on the material display rule request and select a second target material from the plurality of fourth cached materials according to the material display rule, and display the second target material. In some embodiments, the material display rule is used to indicate which fourth cache material is displayed among the plurality of fourth cache materials. In some embodiments, if there are multiple unexpired fourth cached materials, a server corresponding to the target application is requested to obtain material display rules, and the target materials are selected and displayed from the multiple fourth cached materials according to the material display rules.

In some embodiments, the method further includes: if the material display rule returned by the server is not obtained over time, obtaining a local material display rule; and selecting a first material from the plurality of fourth cached materials according to the local material display rule Three target materials, and the third target material is displayed. In some embodiments, if the request times out and the server does not return the material display rule, the target material is directly selected from the plurality of fourth cache materials and displayed according to the local material display rule of the target application.

In some embodiments, the method further includes: if the only one fourth cached material is a bottom material, sending a second display material request to a server corresponding to the target application; 2. Display the fourth target material returned by the material request, and display the fourth target material. In some embodiments, if the only one fourth cached material is the bottom material, a request is made to the server corresponding to the target application to obtain the target material and display it.

In some embodiments, the method further includes: if the fourth target material returned by the server is not obtained within a timeout period, displaying the bottom-line material. In some embodiments, if the request times out and the target material returned by the server is not obtained, the bottom-line material is directly displayed.

FIG. 2 shows a flow chart of a method for requesting cached materials applied to a server according to an embodiment of the present application, and the method includes step S21 and step S22. In step S21, the cached material indication information sent by the target application is received, wherein the cached material indication information includes the material provision corresponding to one or more unexpired third cached materials in the local cached material library corresponding to the target application Party identification information and expiration time, the time interval between the expiration time of each third cache material in the one or more third cache materials and the current time is less than or equal to the predetermined third time interval threshold; in step S22 , according to the cached material indication information, determine whether the target application satisfies a predetermined request triggering condition, and if so, send a cached material request to a material provider corresponding to the target application.

In step S21, the cached material indication information sent by the target application is received, wherein the cached material indication information includes the material provision corresponding to one or more unexpired third cached materials in the local cached material library corresponding to the target application Party identification information and expiration time, the time interval between the expiration time of each third cache material in the one or more third cache materials and the current time is less than or equal to a predetermined third time interval threshold. In some embodiments, the material provider identification information is used to uniquely identify the material provider (eg, a dsp demander platform), including ID information, name information, label information, and the like of any material provider.

In step S22, according to the cached material indication information, it is determined whether the target application satisfies a predetermined request triggering condition, and if so, a cached material request is sent to a material provider corresponding to the target application. In some embodiments, the triggering condition for the predetermined request may be that one or more second cached materials provided by a certain material provider exist in the local cached material library, and at least one remaining validity period is less than or equal to the first validity period threshold information. For the second cached material, a cached material request is sent to the material provider directly or through the server corresponding to the target application, and the remaining valid duration refers to the duration corresponding to the time interval between the expiration time of an unexpired cached material and the current time. For example, if the material provider A provides 3 cached materials, and there is a cached material MA whose remaining validity period (for example, 6 hours) is less than the first validity period threshold information (for example, 12 hours) among the 3 cached materials, then directly or Send a cache material request to the material provider A through the server corresponding to the target application. In some embodiments, the predetermined request triggering condition may also be that the remaining validity period of each of the one or more second cached materials provided by a certain material provider in the local cached material library is less than or equal to If the information is equal to the second validity period threshold information, a cache material request is sent to the material provider directly or through a server corresponding to the target application. For example, material provider A provides 3 cached materials, and the remaining validity period (for example, 6 hours) of each of the 3 cached materials is less than the second validity period threshold information (for example, 12 hours), then Send a cache material request to the material provider A directly or through a server corresponding to the target application. In some embodiments, the predetermined request triggering condition may also be that the quantity information of the second cached materials whose remaining validity period provided by a certain material provider in the local cache material library is less than or equal to the third validity period threshold information is less than or equal to the second cache material If the quantity threshold is exceeded, a cache material request is sent to the material provider directly or through the server corresponding to the target application. For example, material provider A provides 3 cached materials whose remaining validity period is less than or equal to the third validity threshold information (for example, 12 hours), because it is less than the second quantity threshold (for example, 5), so directly or through the target The server corresponding to the application sends a cache material request to the material provider A.

In some embodiments, the request triggering condition includes: one or more second cached materials provided by the material provider exist in the one or more third cached materials, wherein the one or more third cached materials exist 2. The remaining validity period of the cached material is less than or equal to the first validity period threshold information; wherein the sending a cache material request to the material provider includes: for each second cache material of the one or more second cache materials Cache the material, and send a cache material request to the material provider corresponding to the second cache material.

For example, material provider A provides 3 cached materials MA1, MA2, and MA3, and material provider B provides 2 materials MB1 and MB2. The remaining validity period of MA1 and MB1 in these 5 cached materials (for example, 6 hours) If it is less than the first validity period threshold information (for example, 12 hours), a cache material request is sent to the material provider A corresponding to MA1, and a cache material request is sent to the material provider B corresponding to MB1.

For another example, material provider A provides 3 cached materials MA1, MA2, and MA3, and material provider B provides 2 materials MB1 and MB2. The remaining validity periods of MA1 and MA2 in these 5 cached materials (for example, 6 hours) ) is less than the first validity period threshold information (for example, 12 hours), send a cache material request to the material provider A corresponding to MA1.

Fig. 3 shows a flowchart of a system method for requesting cached material according to an embodiment of the present application.

As shown in FIG. 3, in step S31, in response to a cached material request trigger event for the target application, the user equipment acquires one or more first cached materials that are about to expire in the local cached material library corresponding to the target application, wherein , the time interval between the expiration time of each first cached material in the one or more first cached materials and the current time is less than or equal to the predetermined first time interval threshold, step S31 is the same as or similar to the aforementioned step S11, It is not repeated here; in step S32, the user equipment judges whether the quantity of the one or more first cached materials is greater than or equal to a predetermined first quantity threshold; if so, judges the cached material request of the target application Whether the frequency satisfies the predetermined frequency condition, step S32 is the same as or similar to the aforementioned step S12, and will not be repeated here; in step S33, if the request frequency of the cached material of the target application meets the predetermined frequency condition, the user equipment sends The server corresponding to the target application sends cached material indication information, wherein the cached material indication information includes material provider identification information and expiration time corresponding to one or more unexpired third cached materials in the local cached material library , the time interval between the expiration time of each third cache material in the one or more third cache materials and the current time is less than or equal to the predetermined third time interval threshold, step S33 is the same as or similar to the aforementioned step S13, The details are not repeated here; in step S34, the server receives the cached material indication information, and according to the cached material indication information, determines whether the target application satisfies the predetermined request triggering condition, and if so, reports to the The material provider corresponding to the target application sends a cache material request. Step S34 is the same as or similar to the foregoing steps S21 and S22, and will not be repeated here.

With the development of the times, more and more people obtain corresponding information through applications on smart devices, and more and more material providers cooperate with application service providers to promote in applications Its materials, for example, some advertisers usually place exclusive advertisements (such as open-screen advertisements, interstitial advertisements) on the application, and this exclusive promotion method can play a very good role in promotion.

The present application finds that the exclusive promotion method in the prior art has the following problems: 1) In order to obtain sufficient bidding, the application program used to promote the material will request advertisements from multiple material providers (such as advertisement providers), and some material providers The provided creatives have a short expiry time, while some have a long expiry time, which may cause the previous ad to be unexpired and unexposed, but pre-requesting will reduce the ad provider's bid; 2) In order to increase the display rate, the application needs multiple times Pre-request for creative materials, but many users do not open the app on the same day, resulting in a waste of requests and affecting the interests of the material provider, which may cause the material provider's evaluation of the application to deteriorate; 3) When triggering the display of materials, when When there is only one material in the local cache library, there are generally two strategies in the industry, including asking the server for the display strategy (the business logic may be unreasonable) and directly displaying the material (the material realization efficiency may be low).

According to the solution of the present application, when a cached material request trigger event occurs, the first cached material that is about to expire in the local cached material library corresponding to the target application can be obtained, and the local cached material can be obtained when the target application satisfies a predetermined request trigger condition At least one unexpired second cached material in the material library, and based on the second time interval between the expiration time of each second cached material and the current time, a request for the cached material is sent to the server or the material provider, thereby reducing expiration. The request frequency of the material provider with a long time; moreover, it can distinguish between high and low opening probability and adopt different frequency control for users. The higher the user's opening frequency, the higher the frequency of requesting materials; By judging whether the material is an internal bottom-up advertisement with low value, different countermeasures of immediate display or re-request can be adopted to achieve the technical purpose of improving the recall rate and bid of the material provider, reducing the request frequency, and improving the quality and exposure time of the advertisement.

FIG. 4 shows a schematic flow chart of requesting cached materials in an example of the present application, which specifically includes the following process: First, trigger the application to count the number N of near-expired materials in the local cache (that is, count the first cache in the locally cached materials). material quantity); judge whether N is less than the preset threshold M (that is, the first quantity threshold), if so, end the process; if not, judge whether the request frequency F is satisfied, if not, end the process; (that is, the server side corresponding to the application) sends a cached material request to request the cached material. The cached material request can include the dsp source and expiration time of the unexpired material; then the retrieval end receives the cached material request, and calculates each unexpired material. The time interval t1, t2, ..., tn between the expired advertisement and the expiration time, if tx (x=1, 2, ..., n) is greater than the preset threshold T, no request is made to the corresponding dsp, and the process ends, otherwise, the corresponding dsp to make a request.

Figure 5 shows a schematic diagram of the process of displaying cached materials according to an example of the present application. The specific process is as follows: first, determine whether there is an unexpired advertisement locally, if not, request an advertisement and display it (no display if it times out); if so, determine whether there is only one advertisement 1 unexpired advertisement, if not, request the server (the advertisement will be displayed according to the client's rules if the timeout expires); if so, judge whether the only unexpired advertisement is not a low-value internal change, and if so, display the advertisement directly , otherwise, request an ad and display it (if the timeout expires, the backend ad will be displayed).

FIG. 6 shows a structural diagram of a user equipment for requesting cached material according to an embodiment of the present application. The equipment includes a first module 11 , a second module 12 and a third module 13 . A module 11, configured to, in response to a cached material request trigger event for the target application, acquire one or more first cached materials that are about to expire in the local cached material library corresponding to the target application, wherein the one or more first cached materials The first time interval between the expiration time of each of the first cached materials and the current time is less than or equal to the predetermined first time interval threshold; a second module 12 is used to determine the one or more Whether the quantity of the first cached material is greater than or equal to the predetermined first quantity threshold, and if so, determine whether the request frequency of the cached material of the target application satisfies the predetermined frequency condition; a third module 13 is used if the cached material of the target application If the request frequency satisfies the predetermined frequency condition, a cache material request is sent to the material provider corresponding to the target application.

A module 11, configured to, in response to a cached material request trigger event for the target application, acquire one or more first cached materials that are about to expire in the local cached material library corresponding to the target application, wherein the one or more first cached materials The first time interval between the expiration time of each of the first cached materials and the current time is less than or equal to the predetermined first time interval threshold. In some embodiments, the event triggering the cache material request includes, but is not limited to, the background of the target application being pulled active, the target application receiving a push message, and the like. In some embodiments, in response to a cached material request trigger event, one or more first cached materials that are about to expire are obtained from a local cached material library corresponding to the target application, where the near-expiration refers to the difference between the expiration time of the cached material and the current The time interval between times is less than or equal to a predetermined time interval threshold (eg, 30 minutes).

The first two modules 12 are configured to judge whether the quantity of the one or more first cached materials is greater than or equal to a predetermined first quantity threshold, and if so, judge whether the request frequency of the cached materials of the target application satisfies the predetermined frequency condition. In some embodiments, if the number of the first cached materials that are about to expire is greater than or equal to a predetermined first number threshold (for example, 5), it is continued to determine whether the request frequency of the cached materials of the target application satisfies the predetermined frequency condition. In some embodiments, the way of judging whether the cached material request frequency of the target application satisfies the predetermined frequency condition may be to judge whether the number of times the target application sends cached material requests within a predetermined time range (for example, the last week, the last month) is less than or Equal to a predetermined number of thresholds (eg, 10). In some embodiments, the method of judging whether the request frequency of the cached material of the target application satisfies the predetermined frequency condition may also be to judge whether the time interval between the current time and the request time corresponding to the last request for the cached material is greater than or equal to a predetermined time interval threshold (for example, , 3 days, one week).

A third module 13 is configured to send a cached material request to a material provider corresponding to the target application if the frequency of the cached material request of the target application satisfies the predetermined frequency condition. As an implementation manner of this embodiment, the target application determines the time interval between the expiration time of each unexpired second cache material and the current time, only if the time interval is less than or equal to the predetermined time interval threshold , the cached material request will be sent directly to the material provider corresponding to the second cached material (for example, the dsp demand-side platform), or will be sent to the second cached material through the server corresponding to the target application (for example, adx real-time bidding trading platform). The material provider corresponding to the second cache material sends a cache material request, and receives the new cache material returned by the material provider based on the cache material request, and stores it in the local cache material library. As another implementation of this embodiment, the target application sends cached material indication information to a server corresponding to the target application (for example, the adx real-time bidding trading platform), where the cached material indication information includes each unexpired second cached material The corresponding material provider identification information and expiration time respectively. In some embodiments, the material provider identification information is used to uniquely identify the material provider (eg, a dsp demander platform), including ID information, name information, label information, and the like of any material provider. The server receives the cached material indication information sent by the target application including the identification information of the material provider and the expiration time corresponding to each expired second cached material, and judges the expiration time of each unexpired second cached material and the current The time interval between times, only if the time interval is less than or equal to the predetermined time interval threshold, will a cached material request be sent to the material provider corresponding to the second cached material, and the receiving material provider will be based on the cached material. The new cached material returned by the material request, and the new cached material is returned to the target application.

In some embodiments, the one-three modules 13 are configured to: if the cache material request frequency of the target application satisfies the predetermined frequency condition, and the target application satisfies the predetermined request triggering condition, corresponding to the target application The material provider of , issues a cache material request. Here, the related operations are the same as or similar to the embodiment shown in FIG. 1 , so they are not repeated here, but are incorporated herein by reference.

In some embodiments, the request triggering condition includes: one or more second cached materials provided by the material provider exist in the local cached material library, wherein the one or more second cached materials have The remaining validity period is less than or equal to the first validity period threshold information; wherein the sending a cache material request to the material provider includes: for each second cache material in the one or more second cache materials, sending the request to the material provider. The material provider corresponding to the second cached material sends a cached material request. Here, the related operations are the same as or similar to the embodiment shown in FIG. 1 , so they are not repeated here, but are incorporated herein by reference.

In some embodiments, the local cache material library is used to store exclusive cache materials, and the exclusive cache materials include screen-opening cache materials and/or interstitial cache materials. Here, the related operations are the same as or similar to the embodiment shown in FIG. 1 , so they are not repeated here, but are incorporated herein by reference.

In some embodiments, the first quantity threshold is determined according to the quantity of material providers corresponding to the server corresponding to the target application. Here, the related operations are the same as or similar to the embodiment shown in FIG. 1 , so they are not repeated here, but are incorporated herein by reference.

In some embodiments, the first number threshold is determined according to the number of material providers corresponding to the target application and based on the following formula: Num=N0+NDSP*(k1-1/NDSP), where Num represents the first number threshold, NDSP represents the number of material providers corresponding to the target application, k1 is the first adjustment coefficient, and N ₀ represents the default value (for example, 5) of the first number threshold. Here, the related operations are the same as or similar to the embodiment shown in FIG. 1 , so they are not repeated here, but are incorporated herein by reference.

In some embodiments, the judging whether the cache material request frequency of the target application satisfies a predetermined frequency condition includes: judging whether the number of times the target application sends the cache material request within a predetermined time range is less than or equal to a predetermined times threshold, If so, it is determined that the request frequency of the cached material of the target application satisfies the predetermined frequency condition. Here, the related operations are the same as or similar to the embodiment shown in FIG. 1 , so they are not repeated here, but are incorporated herein by reference.

In some embodiments, the judging whether the cached material request frequency of the target application satisfies a predetermined frequency condition includes: judging whether a third time interval between the current time and the request time corresponding to the last cached material request is greater than or equal to a predetermined frequency The third time interval threshold, if yes, determines that the request frequency of the cached material of the target application satisfies the predetermined frequency condition. Here, the related operations are the same as or similar to the embodiment shown in FIG. 1 , so they are not repeated here, but are incorporated herein by reference.

In some embodiments, the last cached material request successfully returned new cached material. Here, the related operations are the same as or similar to the embodiment shown in FIG. 1 , so they are not repeated here, but are incorporated herein by reference.

In some embodiments, the third time interval threshold is determined based on user turn-on frequency. Here, the related operations are the same as or similar to the embodiment shown in FIG. 1 , so they are not repeated here, but are incorporated herein by reference.

In some embodiments, the method further includes: calculating the third time interval threshold based on the following formula: T=(1+k2/N ₀ )*T0, where T represents the third time interval threshold, and T0 Indicates the actual time interval between the last two cached material requests, k2 represents the second adjustment coefficient, and N ₀ represents the user's opening frequency. In some embodiments, k2 is less than or equal to N0. Here, the related operations are the same as or similar to the embodiment shown in FIG. 1 , so they are not repeated here, but are incorporated herein by reference.

In some embodiments, the one-three modules 13 are configured to: if the request frequency of the cached material of the target application satisfies the predetermined frequency condition, send the cached material indication information to the server corresponding to the target application, wherein the The cached material indication information includes material provider identification information and expiration time corresponding to one or more unexpired third cached materials in the local cached material library, and each third cached material in the one or more third cached materials The time interval between the expiration time of the material and the current time is less than or equal to the predetermined third time interval threshold. Here, the related operations are the same as or similar to the embodiment shown in FIG. 1 , so they are not repeated here, but are incorporated herein by reference.

In some embodiments, the device is further configured to: in response to a material display trigger event for the target application, detect whether there is an unexpired fourth cached material in the local cached material library; There is one fourth cached material; if there is only one fourth cached material, it is determined whether the only existing fourth cached material is a bottom-up material, and if not, the only existing fourth cached material is displayed. Here, the related operations are the same as or similar to the embodiment shown in FIG. 1 , so they are not repeated here, but are incorporated herein by reference.

In some embodiments, the device is further configured to: if there is no unexpired fourth cached material in the local cached material library, send a first display material request to a server corresponding to the target application; obtain the server The first target material returned based on the first display material request is displayed, and the first target material is displayed. Here, the related operations are the same as or similar to the embodiment shown in FIG. 1 , so they are not repeated here, but are incorporated herein by reference.

In some embodiments, the device is further configured to: if there are multiple unexpired fourth cached materials, send a material display rule request to a server corresponding to the target application; receive a request from the server based on the material display rule According to the returned material display rule, a second target material is selected from the plurality of fourth cache materials according to the material display rule, and the second target material is displayed. Here, the related operations are the same as or similar to the embodiment shown in FIG. 1 , so they are not repeated here, but are incorporated herein by reference.

In some embodiments, the device is further configured to: if the material display rule returned by the server is not obtained over time, obtain a local material display rule; and select from the plurality of fourth cached materials according to the local material display rule The third target material is displayed, and the third target material is displayed. Here, the related operations are the same as or similar to the embodiment shown in FIG. 1 , so they are not repeated here, but are incorporated herein by reference.

In some embodiments, the device is further configured to: if the only one fourth cached material is a bottom material, send a second display material request to a server corresponding to the target application; obtain the server based on the The second display material request returns the fourth target material, and displays the fourth target material. Here, the related operations are the same as or similar to the embodiment shown in FIG. 1 , so they are not repeated here, but are incorporated herein by reference.

In some embodiments, the device is further configured to: display the bottom-line material if the fourth target material returned by the server is not obtained within a timeout period. Here, the related operations are the same as or similar to the embodiment shown in FIG. 1 , so they are not repeated here, but are incorporated herein by reference.

FIG. 7 shows a structural diagram of a server for requesting cached materials according to an embodiment of the present application. The server includes a two-one module 21 and a two-two module 22 . The second module 21 is configured to receive cached material indication information sent by the target application, wherein the cached material indication information includes one or more unexpired third cached materials in the local cached material library corresponding to the target application. Material provider identification information and expiration time, the time interval between the expiration time of each third cached material in the one or more third cached materials and the current time is less than or equal to a predetermined third time interval threshold; 22 Module 22, configured to determine whether the target application satisfies a predetermined request triggering condition according to the cached material indication information, and if so, send a cached material request to a material provider corresponding to the target application.

The two-one module 21 is configured to receive cached material indication information sent by the target application, wherein the cached material indication information includes one or more unexpired third cached materials in the local cached material library corresponding to the target application. Material provider identification information and expiration time, the time interval between the expiration time of each third cached material in the one or more third cached materials and the current time is less than or equal to a predetermined third time interval threshold. In some embodiments, the material provider identification information is used to uniquely identify the material provider (eg, a dsp demander platform), including ID information, name information, label information, and the like of any material provider.

The second module 22 is configured to determine whether the target application satisfies a predetermined request triggering condition according to the cached material indication information, and if so, send a cached material request to a material provider corresponding to the target application. In some embodiments, the triggering condition for the predetermined request may be that one or more second cached materials provided by a certain material provider exist in the local cached material library, and at least one remaining validity period is less than or equal to the first validity period threshold information. For the second cached material, a cached material request is sent to the material provider directly or through the server corresponding to the target application, and the remaining valid duration refers to the duration corresponding to the time interval between the expiration time of an unexpired cached material and the current time. In some embodiments, the predetermined request triggering condition may also be that the remaining validity period of each of the one or more second cached materials provided by a certain material provider in the local cached material library is less than or equal to If the information is equal to the second validity period threshold information, a cache material request is sent to the material provider directly or through a server corresponding to the target application. In some embodiments, the predetermined request triggering condition may also be that the quantity information of the second cached materials whose remaining validity period provided by a certain material provider in the local cache material library is less than or equal to the third validity period threshold information is less than or equal to the second cache material If the quantity threshold is exceeded, a cache material request is sent to the material provider directly or through the server corresponding to the target application.

In some embodiments, the request triggering condition includes: one or more second cached materials provided by the material provider exist in the one or more third cached materials, wherein the one or more third cached materials exist 2. The remaining validity period of the cached material is less than or equal to the first validity period threshold information; wherein the sending a cache material request to the material provider includes: for each second cache material of the one or more second cache materials Cache the material, and send a cache material request to the material provider corresponding to the second cache material. Here, the related operations are the same as or similar to the embodiment shown in FIG. 1 , so they are not repeated here, but are incorporated herein by reference.

8 illustrates an exemplary system that may be used to implement various embodiments described in this application.

As shown in FIG. 8, in some embodiments, the system 300 can function as any of the devices in each of the described embodiments. In some embodiments, system 300 may include one or more computer-readable media (eg, system memory or NVM/storage device 320 ) having instructions and be coupled to the one or more computer-readable media and configured to execute Instructions to implement a module to perform one or more processors (eg, processor(s) 305 ) to perform the actions described herein.

For one embodiment, the system control module 310 may include any suitable interface controller to provide at least one of the processor(s) 305 and/or any suitable device or component in communication with the system control module 310 any appropriate interface.

The system control module 310 may include a memory controller module 330 to provide an interface to the system memory 315 . The memory controller module 330 may be a hardware module, a software module, and/or a firmware module.

System memory 315 may be used, for example, to load and store data and/or instructions for system 300 . For one embodiment, system memory 315 may include any suitable volatile memory, eg, suitable DRAM. In some embodiments, system memory 315 may include double data rate type quad synchronous dynamic random access memory (DDR4 SDRAM).

For one embodiment, system control module 310 may include one or more input/output (I/O) controllers to provide interfaces to NVM/storage device 320 and communication interface(s) 325 .

For example, NVM/storage device 320 may be used to store data and/or instructions. NVM/storage device 320 may include any suitable non-volatile memory (eg, flash memory) and/or may include any suitable non-volatile storage device(s) (eg, one or more hard drives ( HDD), one or more compact disc (CD) drives and/or one or more digital versatile disc (DVD) drives).

NVM/storage device 320 may include storage resources that are physically part of the device on which system 300 is installed, or it may be accessed by the device without necessarily being part of the device. For example, the NVM/storage device 320 is accessible via the communication interface(s) 325 over a network.

Communication interface(s) 325 may provide an interface for system 300 to communicate over one or more networks and/or with any other suitable device. System 300 may wirelessly communicate with one or more components of a wireless network in accordance with any of one or more wireless network standards and/or protocols.

For one embodiment, at least one of the processor(s) 305 may be packaged with the logic of one or more controllers of the system control module 310 (eg, memory controller module 330). For one embodiment, at least one of the processor(s) 305 may be packaged with logic of one or more controllers of the system control module 310 to form a system-in-package (SiP). For one embodiment, at least one of the processor(s) 305 may be integrated on the same die with the logic of one or more controllers of the system control module 310 . For one embodiment, at least one of the processor(s) 305 may be integrated on the same die with logic of one or more controllers of the system control module 310 to form a system on a chip (SoC).

In various embodiments, system 300 may be, but is not limited to, a server, workstation, desktop computing device, or mobile computing device (eg, laptop computing device, handheld computing device, tablet computer, netbook, etc.). In various embodiments, system 300 may have more or fewer components and/or different architectures. For example, in some embodiments, system 300 includes one or more cameras, keyboards, liquid crystal display (LCD) screens (including touchscreen displays), non-volatile memory ports, multiple antennas, graphics chips, application specific integrated circuits ( ASIC) and speakers.

The present application also provides a computer-readable storage medium, where the computer-readable storage medium stores computer code, and when the computer code is executed, the method described in any preceding item is executed.

The present application also provides a computer program product, when the computer program product is executed by a computer device, the method according to any one of the preceding items is executed.

The present application also provides a computer device, the computer device comprising:

one or more processors;

memory for storing one or more computer programs;

The one or more computer programs, when executed by the one or more processors, cause the one or more processors to implement the method of any preceding item.

It should be noted that the present application may be implemented in software and/or a combination of software and hardware, eg, an application specific integrated circuit (ASIC), a general purpose computer, or any other similar hardware device. In one embodiment, the software program of the present application may be executed by a processor to implement the steps or functions described above. Likewise, the software programs of the present application (including associated data structures) may be stored on a computer-readable recording medium, such as RAM memory, magnetic or optical drives or floppy disks, and the like. In addition, some steps or functions of the present application may be implemented in hardware, for example, as a circuit that cooperates with a processor to perform various steps or functions.

In addition, a part of the present application can be applied as a computer program product, such as computer program instructions, which when executed by a computer, through the operation of the computer, can invoke or provide methods and/or technical solutions according to the present application. Those skilled in the art should understand that the existing forms of computer program instructions in computer-readable media include but are not limited to source files, executable files, installation package files, etc. Correspondingly, the ways in which computer program instructions are executed by a computer include but are not limited to Limited to: the computer directly executes the instruction, or the computer compiles the instruction and then executes the corresponding compiled program, or the computer reads and executes the instruction, or the computer reads and installs the instruction and then executes the corresponding post-installation program. program. Here, the computer-readable medium can be any available computer-readable storage medium or communication medium that can be accessed by a computer.

Communication media includes media by which communication signals containing, for example, computer readable instructions, data structures, program modules or other data are transmitted from one system to another. Communication media may include conducted transmission media such as cables and wires (eg, fiber optic, coaxial, etc.) and wireless (unconducted transmission) media capable of propagating energy waves, such as acoustic, electromagnetic, RF, microwave, and infrared . Computer readable instructions, data structures, program modules or other data may be embodied, for example, as a modulated data signal in a wireless medium such as a carrier wave or similar mechanism such as embodied as part of spread spectrum technology. The term "modulated data signal" refers to a signal whose one or more characteristics are altered or set in a manner that encodes information in the signal. Modulation can be analog, digital or hybrid modulation techniques.

By way of example and not limitation, computer-readable storage media may include volatile and non-volatile, readable storage media implemented in any method or technology for storage of information such as computer-readable instructions, data structures, program modules or other data. Removable and non-removable media. For example, computer-readable storage media include, but are not limited to, volatile memory, such as random access memory (RAM, DRAM, SRAM); and non-volatile memory, such as flash memory, various read-only memories (ROM, PROM, EPROM) , EEPROM), magnetic and ferromagnetic/ferroelectric memory (MRAM, FeRAM); and magnetic and optical storage devices (hard disks, tapes, CDs, DVDs); or other media now known or later developed capable of storing data for computer systems Computer readable information/data used.

Here, an embodiment according to the present application includes an apparatus comprising a memory for storing computer program instructions and a processor for executing the program instructions, wherein, when the computer program instructions are executed by the processor, a trigger is The apparatus operates based on the aforementioned methods and/or technical solutions according to various embodiments of the present application.

It will be apparent to those skilled in the art that the present application is not limited to the details of the above-described exemplary embodiments, but that the present application can be implemented in other specific forms without departing from the spirit or essential characteristics of the present application. Accordingly, the embodiments are to be regarded in all respects as illustrative and not restrictive, and the scope of the application is to be defined by the appended claims rather than the foregoing description, which is therefore intended to fall within the scope of the claims. All changes within the meaning and scope of the equivalents of , are included in this application. Any reference signs in the claims shall not be construed as limiting the involved claim. Furthermore, it is clear that the word "comprising" does not exclude other units or steps and the singular does not exclude the plural. Several units or means recited in the device claims can also be realized by one unit or means by means of software or hardware. The terms first, second, etc. are used to denote names and do not denote any particular order.

Claims (23)

1. A method for requesting cached material, applied to a user equipment side, wherein the method comprises: In response to a cached material request trigger event for the target application, acquire one or more first cached materials that are about to expire in the local cached material library corresponding to the target application, wherein each of the one or more first cached materials is The time interval between the expiration time of the first cached material and the current time is less than or equal to the predetermined first time interval threshold; Determine whether the number of the one or more first cached materials is greater than or equal to a predetermined first number threshold; if so, determine whether the request frequency of the cached materials of the target application satisfies the predetermined frequency condition; If the cached material request frequency of the target application satisfies the predetermined frequency condition, send a cached material request to a material provider corresponding to the target application. 2. The method according to claim 1, wherein, if the request frequency of the cached material of the target application satisfies the predetermined frequency condition, sending a request for the cached material to a material provider corresponding to the target application, comprising: If the request frequency of the cached material of the target application satisfies the predetermined frequency condition, and the target application satisfies the predetermined request trigger condition, a request for cached material is sent to the material provider corresponding to the target application. 3. The method of claim 2, wherein the request triggering condition comprises: There are one or more second cache materials provided by the material provider in the local cache material library, wherein the remaining validity period of the one or more second cache materials is less than or equal to the first validity period threshold information; Wherein, the sending a cache material request to the material provider includes: For each second cache material in the one or more second cache materials, a cache material request is sent to a material provider corresponding to the second cache material. 4 . The method according to claim 1 , wherein the local cache material library is used to store exclusive cache materials, and the exclusive cache materials include screen-opening cache materials and/or interstitial cache materials. 5 . 5. The method according to claim 1, wherein the first quantity threshold is determined according to the quantity of material providers corresponding to the target application. 6. The method according to claim 5, wherein the first quantity threshold is determined according to the quantity of material providers corresponding to the target application and based on the following formula: Num=N ₀ +N _DSP *(k1-1/N _DSP ) Wherein, Num represents the first number threshold, N _DSP represents the number of material providers corresponding to the target application, k1 is a first adjustment coefficient, and N ₀ represents the default value of the first number threshold. 7. The method according to claim 1, wherein the judging whether the request frequency of the cached material of the target application satisfies a predetermined frequency condition comprises: It is judged whether the number of times the target application sends cached material requests within a predetermined time range is less than or equal to a predetermined number of times threshold, and if so, it is determined that the frequency of cached material requests of the target application satisfies the predetermined frequency condition. 8. The method according to claim 1, wherein the judging whether the request frequency of the cached material of the target application satisfies a predetermined frequency condition comprises: Determine whether the time interval between the current time and the request time corresponding to the last cached material request is greater than or equal to a predetermined second time interval threshold, and if so, determine that the cached material request frequency of the target application satisfies the predetermined frequency condition. 9. The method of claim 8, wherein the last cached material request successfully returned new cached material. 10. The method of claim 8 or 9, wherein the second time interval threshold is determined based on user turn-on frequency. 11. The method of claim 10, wherein the method further comprises: The second time interval threshold is calculated based on the following formula: T=(1+k2/N ₀ )*T0 Wherein, T represents the second time interval threshold, T0 represents the actual time interval between the last two cached material requests, k2 represents the second adjustment coefficient, and N ₀ represents the opening frequency of the user. 12 . The method according to claim 1 , wherein, if the request frequency of the cached material of the target application satisfies the predetermined frequency condition, sending a request for the cached material to a material provider corresponding to the target application comprises: 12 . If the cached material request frequency of the target application satisfies the predetermined frequency condition, send cached material indication information to the server corresponding to the target application, where the cached material indication information includes unexpired cached material in the local cached material library Material provider identification information and expiration time corresponding to one or more third cached materials, where the time interval between the expiration time of each of the one or more third cached materials and the current time is less than or equal to a predetermined third time interval threshold. 13. The method of any one of claims 1 to 12, wherein the method further comprises: In response to a material display trigger event for the target application, detecting whether there is an unexpired fourth cache material in the local cache material library; If it exists, check whether there is only one fourth cache material; If there is only one fourth cached material, it is determined whether the only existing fourth cached material is a bottom-line material, and if not, the only existing fourth cached material is displayed. 14. The method of claim 13, wherein the method further comprises: If there is no unexpired fourth cache material in the local cache material library, send a first display material request to the server corresponding to the target application; Obtain the first target material returned by the server based on the first display material request, and display the first target material. 15. The method of claim 13 or 14, wherein the method further comprises: If there are multiple unexpired fourth cached materials, send a material display rule request to the server corresponding to the target application; Receive a material display rule returned by the server based on the material display rule request, select a second target material from the plurality of fourth cache materials according to the material display rule, and display the second target material. 16. The method of claim 15, wherein the method further comprises: If the material display rules returned by the server are not obtained within the timeout period, obtain the local material display rules; A third target material is selected from the plurality of fourth cache materials according to the local material display rule, and the third target material is displayed. 17. The method of any one of claims 13 to 16, wherein the method further comprises: If the only one fourth cached material is the bottom material, send a second display material request to the server corresponding to the target application; Obtain the fourth target material returned by the server based on the second display material request, and display the fourth target material. 18. The method of claim 17, wherein the method further comprises: If the fourth target material returned by the server is not obtained within a timeout period, the bottom-line material is displayed. 19. A method for requesting cached material, applied to a server, wherein the method comprises: Receive cached material indication information sent by the target application, where the cached material indication information includes material provider identification information and expired material provider identification information corresponding to one or more unexpired third cached materials in the local cached material library corresponding to the target application time, the time interval between the expiration time of each third cache material in the one or more third cache materials and the current time is less than or equal to a predetermined third time interval threshold; According to the cached material indication information, it is judged whether the target application satisfies the predetermined request triggering condition; if so, a cached material request is sent to the material provider corresponding to the target application. 20. The method of claim 19, wherein the request triggering condition comprises: One or more second cache materials provided by the material provider exist in the one or more third cache materials, wherein the remaining validity period of the one or more second cache materials is less than or equal to the first validity period threshold information; Wherein, the sending a cache material request to the material provider includes: For each second cache material in the one or more second cache materials, a cache material request is sent to a material provider corresponding to the second cache material. 21. A method for requesting cached material, wherein the method comprises: In response to a cached material request trigger event for the target application, the user equipment acquires one or more first cached materials that are about to expire in the local cached material library corresponding to the target application, wherein the one or more first cached materials The time interval between the expiration time of each first cached material and the current time is less than or equal to the predetermined first time interval threshold; The user equipment determines whether the number of the one or more first cached materials is greater than or equal to a predetermined first number threshold; if so, determines whether the request frequency of the cached materials of the target application satisfies the predetermined frequency condition; If the cached material request frequency of the target application satisfies the predetermined frequency condition, the user equipment sends cached material indication information to the server corresponding to the target application, where the cached material indication information includes the local cached material library The identification information and expiration time of the material provider corresponding to one or more unexpired third cache materials in The interval is less than or equal to the predetermined third time interval threshold; The server receives the cached material indication information, and according to the cached material indication information, determines whether the target application satisfies a predetermined request trigger condition; if so, sends a cached material request to a material provider corresponding to the target application . 22. A device for requesting cached material, wherein the device comprises: processor; and a memory arranged to store computer-executable instructions which, when executed, cause the processor to perform a method as claimed in any one of claims 1 to 20. 23. A computer-readable medium storing instructions that, when executed, cause a system to operate the method of any one of claims 1 to 20.

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