JP2010176640A - Image creation device, image distribution system, and image creation method - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To provide an image creation device which distributes advertisement information according to the kind of a terminal device to receive it. <P>SOLUTION: Based on original data on electronic fliers having various advertisement information, the image creation device creates the data on the electronic fliers to be displayed on various display devices. The image creation device includes a storage unit for storing the original data on the electronic fliers; a creation unit for processing and creating the data of the electronic fliers and creating data in accordance with each of the various terminal devices, so that the terminal devices display the data of the electronic fliers; and a distribution unit for distributing the data created by the creation unit to the terminal devices. <P>COPYRIGHT: (C)2010,JPO&INPIT

Description

  The present invention relates to an image generation apparatus, an image distribution system, and an image generation method for distributing an electronic leaflet obtained by digitizing a leaflet such as a newspaper corresponding to a plurality of types of distribution media.

Folded leaflets are used in newspapers and the like. Folded flyers are used as advertising media in supermarkets and mass retailers of home appliances, and are printed on paper media. An insert flyer has a product name, a price, a product image, etc. laid out for each product, but the layout is usually determined on the assumption that it is printed on a paper medium.
On the other hand, a service is being performed in which an inserted leaflet is digitized and distributed as an electronic leaflet via a network. The distributed electronic leaflet is viewed by the user by being displayed on the display screen of the received terminal device.
There is also a system that distributes electronic leaflets to terminal devices by electronic mail (see, for example, Patent Document 1).

JP 2002-140274 A

However, when the electronic flyer described above is to be distributed, the distribution targets are various, such as PC and TV, and the display screen size and data distribution speed vary depending on the terminal device. Therefore, when an electronic flyer is simply displayed on a screen such as a PC or TV, the displayed numbers and product names are interrupted in the middle of the screen, making it difficult to see. That is, there is a problem that the price and the product name may straddle the display area on the screen and the outside of the display area, making it difficult for the user to see. Therefore, when an electronic leaflet is distributed to a plurality of types of terminal devices, it must be processed after being individually processed into electronic leaflet processing data conforming to the specifications of each terminal device, which requires labor. Furthermore, as a special feature of a leaflet, the processing data of the electronic leaflet posted on the electronic leaflet can be changed or modified in a short period of time. For this reason, in order to deliver the latest correct information to the user, it is necessary to be able to browse electronic leaflets of the same content on various terminal devices at the same timing. In addition, there is a problem in that the contents to be distributed differ depending on the terminal device as a result of data mistaking, etc., by manually creating electronic flyer processing data according to the specifications of various terminal devices. .
Moreover, in patent document 1, since an electronic leaflet is delivered by e-mail, the service cannot be provided if the e-mail address is not owned.

  The present invention has been made in view of such circumstances, and an object of the present invention is to provide an image generation device, an image distribution system, and an image generation method for distributing an electronic leaflet according to the type of terminal device to which the electronic leaflet is distributed. Is to provide.

  In order to solve the above-described problems, the present invention is an image generation device that generates electronic leaflet processing data for displaying electronic leaflets having various types of advertisement information on various terminal devices, and displays the electronic leaflets by the terminal devices. A processing unit that processes the original data of the electronic leaflet to generate the processed data of the electronic leaflet according to the specifications of the various terminal devices, an original data storage unit that stores the original data of the electronic leaflet, A processing data storage unit that stores processing data of the electronic leaflet, and a distribution unit that distributes the processing data of the electronic leaflet generated by the processing unit to the terminal device.

In the image generating device described above, the processing unit may divide the original data of the electronic leaflet according to a processing unit that outputs an image of a terminal device to which the processed data of the electronic leaflet is distributed. It is characterized by that.
In the image generating apparatus described above, the processing unit may divide the original data of the electronic leaflet in at least one or both of a vertical direction and a horizontal direction.

  Further, in the image generating apparatus described above, the processing data storage unit associates and stores the processing data of the electronic leaflet and information specifying a distribution target area of the processing data of the electronic leaflet, A search unit that searches and reads the processed data storage unit for processing data of an electronic leaflet corresponding to the distribution target area, in which the region information of the terminal device transmitted from the terminal device includes the distribution unit, The processing data of the electronic leaflet read by the search unit is distributed.

  The present invention is also an image distribution system in which an electronic leaflet having various types of advertising information is displayed on various terminal devices, and an image generation device that generates processing data of the electronic leaflet is connected to the terminal device. The terminal device includes: a transmission unit that transmits a distribution request for processing data of the electronic leaflet to be displayed specified by a user among the electronic leaflets; and the electronic leaflet distributed from the image generation device. A display unit that receives and displays processed data, and the image generation device stores an original data storage unit that stores the original data of the electronic leaflet, and a processed data storage unit that stores the processed data of the electronic leaflet. And processing the original data of the electronic leaflet so that the electronic leaflet is displayed by the terminal device, and the electronic leaflet according to the specifications of the various terminal devices. A processing unit for generating engineering data, characterized by having a a distribution unit that distributes to the terminal device in accordance with the processing data of the electronic leaflet that the processing unit has generated the request from the terminal device.

  The present invention also relates to an image generation method in an image generation apparatus for generating electronic flyer processing data for displaying electronic flyers having various types of advertisement information on various terminal devices, wherein the processing unit uses the terminal device to generate electronic flyers. The electronic flyer original data stored in the original data storage unit so as to be displayed and processed to generate electronic flyer processing data according to the specifications of the various terminal devices, the distribution unit, The processing data of the electronic leaflet generated by the processing unit is distributed to the terminal device.

  As described above, according to the present invention, the processed data of the electronic leaflet is processed and distributed in accordance with the specification of the terminal device to which the electronic leaflet is distributed. Display can be performed. In addition, since the original data of one electronic leaflet can be processed into electronic leaflet processing data corresponding to various terminal devices, it is possible to reliably display electronic leaflets having the same contents on various terminal devices.

It is a schematic block diagram which shows the structure of the image delivery system by one Embodiment of this invention. It is a figure which shows an example of the memory | storage table of advertisement information and the processed data of an electronic leaflet. 4 is a flowchart for describing processing of the image generation device 2. 5 is a flowchart for explaining processing of the mobile terminal 6. 10 is a flowchart for describing processing in which a totaling unit 24 performs totaling with reference to information stored in a total data storage unit 223. It is a flowchart explaining the process which searches the electronic data of a leaflet. It is a figure which shows an example of the information displayed on the screen of the portable terminal. It is a figure explaining the relationship between the screen size of the portable terminal 4, and the file memorize | stored. It is a figure explaining the relationship between the screen size of the portable terminal 4, and the file memorize | stored. It is a figure explaining the relationship between the screen size of the portable terminal 4, and the file memorize | stored. It is a figure explaining the relationship between the screen size of the television 5, and the file memorize | stored.

Hereinafter, an image generation apparatus according to an embodiment of the present invention will be described with reference to the drawings.
FIG. 1 is a schematic block diagram showing the configuration of an image distribution system for distributing electronic leaflets according to an embodiment of the present invention.
In the electronic leaflet distribution system 1, an image generation device 2, an advertiser terminal 3, a mobile terminal 4, a television 5, and a computer device 6 (hereinafter referred to as a PC 6) are connected via a network 7. The image generation device 2 includes a receiving unit 21, a storage unit 22, a processing unit 23, a totaling unit 24, a distribution unit 25, and a search unit 26. The receiving unit 21 receives data or various requests transmitted from various terminal devices (advertiser terminal 3, mobile terminal 4, television 5, PC 6, network 7) connected to the network 7.

The storage unit 22 includes an original data storage unit 221, a processed data storage unit 222, and a total data storage unit 223.
The original data storage unit 221 stores advertisement information transmitted from the advertiser terminal 3. An example of this advertisement information is shown in FIG. Advertisement information includes advertiser, advertiser ID, store name, store ID, store location, search information, original data ID of electronic leaflet, original data of electronic leaflet, desired distribution period, information for specifying a destination terminal device, etc. Including.
Here, “electronic flyer” means computerized advertising information including image information, text information, audio information, etc. related to products handled by the store as an advertiser or services provided. It is. Further, sales promotion information that is not limited to a specific product or service, such as a fair held for each store or campaign information, may be included.

The advertiser is information representing a requester of electronic leaflet distribution.
The advertiser ID is arbitrary information for identifying the advertiser.
The store name is information representing a store to which the advertiser makes an advertisement.
The store ID is information for identifying a store that requests distribution when an advertiser distributes an electronic flyer to a plurality of stores.
The store location is information indicating the location of the store, for example, the store address.
The search information is information for designating a region to which an electronic leaflet is distributed. As an example of this search information, for example, there are any one of area specifying information for designating the distribution area of the electronic flyer data, the name of the target, and the category for classifying the store or product. The area specifying information is, for example, a zip code or an address (may be an area name, such as a prefectural name or a city name), or a digit of a telephone number. Other than the above, other specific names, codes, etc. can be used as long as they can specify a certain area.

The name of the target is, for example, a station name, a store name, and the category is, for example, a category for classifying stores, such as a supermarket, a home appliance store, a food store, a restaurant, and the like. Are categories such as home appliances, food, furniture, and household goods. Further, the search information may be information on a coordinate position representing a position (coordinates) on a map representing a store specified by the store name. In this case, an area corresponding to the designated coordinate is set as a delivery destination. The set electronic flyer data is searched. Note that the “region corresponding to the designated coordinates” is, for example, an arbitrary distance range (such as within 10 km from the store) from the coordinate position of the store location that is the advertiser is determined in advance as an electronic flyer distribution area and input by the user The outing distance from the coordinate position corresponding to the area specifying information to the store coordinate position may be calculated, and as a result, the area where the outing distance is included in the arbitrary distance range may be set as the corresponding area. Alternatively, an area adjacent to the area (city, town, etc.) including the store location coordinates may be set as the corresponding area.
In FIG. 2A, a table in which coordinate positions and zip codes are stored as search information is shown.

The desired delivery range is information for designating an area to be distributed by the advertiser as an electronic flyer. For example, the desired delivery range may be the user's postal code to be delivered, information specifying the area corresponding to the postal code, or an address specifying the distribution destination, and an area may be any area. It is only necessary to specify one of the areas divided into a plurality of areas. Here, the distribution of the electronic flyer designating a specific area from the terminal device, the current position of the terminal device, and information on the area pre-assigned to each terminal device is used for distribution according to the position of the terminal device. The distribution unit 25 determines whether or not the desired range.
Here, by setting a desired delivery range as search information, it is possible to determine which users are to be delivered.

The original data ID of the electronic leaflet is information for identifying the original data of the electronic leaflet.
The original data of the electronic flyer is, for example, image data printed on a paper medium as a folded flyer, and may be data obtained by reading a printed folded flyer with a scanner.
The desired delivery period is information that designates a period during which an electronic flyer is delivered to the terminal device and can be displayed on the display device, and the start of delivery and the end of delivery are specified by the date and time.
The information for specifying the distribution terminal device is information for specifying the type of the terminal device of the user to whom the processed data of the electronic leaflet is distributed. For example, whether the terminal device is a portable terminal, a television, or a PC. It is information to identify. It is also information for identifying which terminal device data is processed when the original data of the electronic leaflet is processed into the processed data of the electronic leaflet. The type of the terminal device to which the electronic leaflet is distributed is specified by the information specifying the distribution terminal device. That is, the advertiser can specify to which type of terminal device the electronic leaflet is to be transmitted.

The processed data storage unit 222 stores processed data obtained by processing the original data of the electronic leaflet stored in the advertisement information storage unit 221 by the processing unit 23. An example of the machining data storage table is shown in FIG. The processed data includes an advertiser name, a store name, search information, an electronic leaflet processed data ID, an electronic leaflet processed data, a desired distribution period, information for specifying a distribution destination terminal device, and the like. In this processed data, the information corresponding to the advertisement information shown in FIG. 2A is the same, and the description thereof is omitted.
The electronic flyer processing data ID is information for identifying the electronic flyer processing data ID.
The processed data of the electronic leaflet is image data after the original data of the electronic leaflet is processed by the processing unit 23 in the advertisement information.
The total data storage unit 223 stores data representing a location where a detailed image has been browsed in the electronic leaflet displayed by the user's terminal device, and the total result of the browsed data. As a result, it is possible to grasp the interest level of which part of the electronic flyer delivered by the user during which period, and to change the product layout to reflect the high interest level, or to extract the products to be posted By doing so, it is possible to increase the ability to attract customers. For example, if fresh seasonal fish is attracting attention in fresh fish, the next week's ad layout will place the autumn sword fish on the front page that is most visible, and the radish for lowering the radish will be placed around to create a synergistic effect on sales. It becomes possible to raise. In addition, it is possible to effectively create an advertisement for the same period of the current year by grasping what attracted attention in the advertisement of the same period of the previous year.

The processing unit 23 reads the advertisement information stored in the original data storage unit 221, and processes the original data of the electronic leaflet into the data corresponding to the terminal device of the distribution target user among the read advertisement information, A processing data ID of the electronic leaflet is generated in correspondence with the original data ID of the electronic leaflet, and the processed data of the processed electronic leaflet and the processing data ID of the electronic leaflet are used as various information (for example, an advertiser, The information is stored in the processed data storage unit 222 in association with the advertiser ID, store name, store ID, store location, search information, desired delivery period, and delivery destination terminal device). Here, “processing” means changing the display format, compressing data, etc. according to the specifications of various terminal devices so that the leaflets can be viewed on various terminal devices, such as dividing and resizing the original data of electronic leaflets. Means processing. Further, “specification” refers to the number of display pixels allowed by the display medium of various terminal devices, the data reception capacity, and the like. Here, for each advertisement information, the processed data of each processed electronic leaflet is stored together in one folder in accordance with the processing specifications for various terminal devices stored in advance. Thereby, the advertisement recipient (user) can browse advertisement information having the same content from any type of terminal device. Further, the processed data of the processed electronic leaflet is stored in the processed data storage unit 222 in association with various information such as the store name and the distribution period, as described above.
This processing is performed into a data format corresponding to the display format of the terminal device of the user who is the distribution target. This processing process is different for each type of terminal. For example, there are three types: (1) for PC, (2) for TV, and (3) for portable terminal. Here, the type of the terminal device is specified by type identification information that is information for identifying the type of the terminal device transmitted from the terminal device. When the type of the terminal device is specified by this type identification information, the processing unit 23 corresponds to the type of the specified terminal device (1) for PC, (2) for TV, or (3) for mobile terminal. The process is selected and the processing is performed. These processing processes are as follows, and by performing these processing processes, processing of electronic leaflets according to the specifications of the terminal device is performed.

  (1) The processing for PC generates a reduced image or an enlarged image of the processed data of the electronic leaflet according to a plurality of types of reduction or enlargement size of the original data of the electronic leaflet, and a plurality of each of the reduced image or the enlarged image. Is a process of assigning an ID to each of the divided images. This processing for PC is processing performed when the target of distributing electronic leaflet processing data is a PC, or when the screen size or distribution speed corresponds to the PC specifications.

  (2) The processing for TV generates a resized image in which the electronic flyer original data is changed to a predetermined size, and the electronic flyer original data is divided into a plurality of areas in the vertical direction and / or the horizontal direction. Generate an image. In the processing for TV, when the electronic flyer data is distributed together with the TV broadcast signal, the amount of data that can be distributed is determined. By changing the image quality and image size, it is processed into electronic flyer processing data. In addition, when the processed data of the electronic leaflet is a folded leaflet extending over a plurality of pages, the template information that lays out the plurality of pages on one screen is used, for example, N (N is a natural number of 1 or more) pages It is also possible to arrange the processed data of the electronic leaflet using template information such that N + 1 pages become one image. This processing for TV is processing performed on a terminal whose reception capacity is 1 MB or less as a target for distributing processed data of electronic leaflets.

  (3) The processing for the mobile terminal generates a resized image obtained by enlarging or reducing the original data of the electronic leaflet to a predetermined size, and according to the layout information for laying out the generated resized image, This is a procedure in which N + 1 pages are laid out to be one image and one image is generated. This processing for mobile terminals is performed when the capacity that can be read at one time is limited to 100 KB or less.

The totaling unit 24 stores the history of operation requests for the image data of the electronic leaflet displayed on the terminal device from the user terminal device in the total data storage unit 223. The image data of the electronic leaflet here is data including information for performing an advertisement distributed from the image generation device 2 to the user terminal device. For example, product image information, product price text information, audio information, and the like.
Further, the totaling unit 24 totals the history of operation requests for the image data of the electronic leaflet. The operation request for the image data of the electronic leaflet here is a request that is input to the displayed electronic leaflet image by the input device, for example, a request to enlarge a part of the image of the electronic leaflet, There are requests for specifying the position (coordinates) on the image, clicking, dragging, and the like, and it is possible to include the time when these operations are input. Further, when the image data of the electronic leaflet is audio information, for example, it is an operation of increasing or decreasing the reproduction speed of the audio information.

  The distribution unit 25 distributes various data to the requesting user's terminal device in response to a request from the user's terminal device, or distributes the aggregate data stored in the aggregate data storage unit 223 to the advertiser terminal 3. To do.

  The search unit 26 accepts input of search information from the user's terminal device, and reads the processed data of the electronic leaflet associated with the search information that matches the input search information from the storage unit 22 (processed data storage unit 222). Then, the distribution unit 25 distributes it to the terminal device of the requesting user. At this time, the type of the terminal device used by the user is also specified at the same time, and the processed data of the electronic leaflet corresponding to the specified terminal device is read and distributed. The type of the terminal device is specified by referring to the type identification information transmitted together with the distribution request from the terminal device to which the search information is input from the terminal device, or the site accessed for each terminal is separately specified. It is also possible to specify information to be distributed according to which site is created and created.

The advertiser terminal 3 transmits the original data of the electronic leaflet, which is the data posted on the folded leaflet, to the image generating device 2.
The portable terminal 4 receives the processed data of the electronic leaflet distributed from the image generating device 2, and displays the received processed data of the electronic leaflet on a display device provided in itself.
The portable terminal 4 includes a control unit 41 and a storage unit 42.

The television 5 has a function of receiving television broadcast data distributed by wire or wireless and displaying it on the screen, and receives the processed data of the electronic leaflet distributed from the image generating device 2 and receives the received electronic leaflet. The machining data of is displayed. The processed data of the electronic leaflet may be distributed from the image generating device 2 to a broadcasting station that performs television broadcasting, and may be distributed by being included in the data of the television broadcasting, or may be distributed from the image generating device 2 to the television broadcasting without going through the broadcasting station. 5 may be distributed.
The PC 6 is connected to a display device such as a liquid crystal display device or a CRT (Cathode Ray Tube) as a terminal device. The PC 6 receives image data of an electronic leaflet distributed from the image generation device 2 and displays it on the display device. .

Here, the mobile terminal 4, the television 5, and the PC 6 in FIG. 1 are examples of a user terminal device that is a terminal device used by the user. Therefore, various terminal devices such as a PDA (personal digital assistant) and a game machine may be used as the user terminal device as long as the terminal device can receive and display the processed data of the electronic leaflet.
The network 7 transmits and receives data by one or both of wireless and wired.

Next, the processing of the above-described image generation apparatus 2 will be described using the flowchart of FIG.
The image generation device 2 receives the advertisement information transmitted from the advertiser terminal 3 by the receiving unit 21, and stores the received advertisement information in the original data storage unit 221 (step S101).
When the advertisement information is stored in the original data storage unit 221, the processing unit 23 determines whether the information representing the distribution terminal device included in the advertisement information is for a PC, a TV, or a portable terminal. (Step S102).
If the information representing the distribution terminal device is for a PC, the processing unit 23 copies the original data of the electronic leaflet to generate image resizing and image dividing (step S103).
The processing unit 23 sets one of the copied images as an image for 800%. That is, the original data of the electronic leaflet scanned with the inserted leaflet is determined as a size of 800%, and this image is divided into regions of a predetermined size (step S104). The size of the image obtained by the division is a predetermined size. For example, the size of the obtained image is determined in advance according to the size and resolution of characters included in the original data image of the electronic leaflet. You may make it leave. For example, an original data image of an electronic leaflet with vertical A pixels and horizontal B pixels is divided into vertical A1 pixels (A> A1) and B1 pixels (B> B1 pixels). Then, the processing unit 23 assigns a divided image ID for identifying each of the images obtained by the division to each divided image, and stores it in the processed data storage unit 222.

  Further, the processing unit 23 reduces the area of the other copied image obtained in step S103 to a size of 1/4, obtains the reduced image as a 400% image, and processes the data storage unit. It memorize | stores in 222 (step S105).

  The processing unit 23 copies the 400% image obtained in step S105 to obtain a division image and a resize image, and divides the divided image into regions of a predetermined size determined in advance. An ID is assigned to each of the subsequent images and stored in the processed data storage unit 222 (step S106).

  Further, the processing unit 23 reduces the area of the resizing image to which the 400% image is copied to 1/4 size, obtains the reduced image as the 200% image, and stores it in the processed data storage unit 222. (Step S107).

  Next, the processing unit 23 copies the 200% image obtained in step S107 to obtain a division image and a resize image, divides the division image into regions of a predetermined size, An ID is assigned to each of the divided images and stored in the processed data storage unit 222 (step S108).

  Further, the processing unit 23 reduces the area of the resizing image to which the 200% image is copied to 1/4 size, obtains the reduced image as the 100% image, and stores it in the processed data storage unit 222. (Step S109).

  The processing unit 23 copies the 100% image obtained in step S109 to obtain a division image and a resize image, divides the division image into regions of a predetermined size, and divides the division image. An ID is assigned to each of the images after being processed and stored in the processed data storage unit 222 (step S110).

Further, the processing unit 23 reduces the resized image to which the 100% image has been copied to a predetermined size as a thumbnail image size, and obtains the reduced image as a thumbnail image to be processed data. It memorize | stores in the memory | storage part 222 (step S111).
The processes from step S103 to step S111 are performed for each of the original data of the electronic leaflet of the advertisement information.

  Next, when it is determined in step S102 that it is for television, the processing unit 23 detects the image capacity of the original data of the electronic leaflet of the advertising information (step S120), and is equal to or smaller than a predetermined allowable size. It is determined whether or not (step S121). If the original data of the electronic leaflet is not less than the allowable size, the processing unit 23 adjusts the image (step S122). This adjustment is performed, for example, by changing a parameter representing the image quality so that the image capacity is reduced. Before determining the image capacity, it is determined whether or not the original data of the electronic leaflet has a predetermined image size (the vertical and horizontal sizes are predetermined sizes). If not, it may be resized to a predetermined size.

  On the other hand, when the size is equal to or smaller than the allowable size, the processing unit 23 determines the image type of the original data of the electronic leaflet (step S123). This type represents, for example, the page structure when the original data of an electronic flyer is printed as a folded flyer. For example, when there are multiple pages of folded flyers, information indicating how to open the page is electronic. Information given to the original data of the leaflet and indicating whether it is Japanese or Western (right or left) is read and determined.

  When the type is determined, the processing unit 23 performs page alignment processing based on the determination result. This page attaching process refers to a process of laying out a left page and a right page as one page with reference to template information stored in advance. For example, when laying out two pages as one page, there is only one page in the cover page, so the left or right page is blank, so a white image for the blank page is laid out on the first page. To do.

Next, the processing unit 23 resizes the image with the pages attached (step S125). This resizing is, for example, a process of changing to a predetermined size so that the entire image can be displayed in a partial area of the menu screen when the menu screen is displayed on a television screen.
Further, the processing unit 23 divides the image with the pages attached into a predetermined number in the horizontal direction. For example, the page-attached image is divided in the horizontal direction (lateral direction), and the strip-shaped image after the division is divided so as to be within a predetermined image capacity. For example, by dividing into 16, one divided image becomes about 200 kbytes. Then, the processing unit 23 stores the generated divided image and resized image in the processed data storage unit 222.

By distributing the electronic flyer processing data together with the television broadcast by performing such division, the capacity to distribute the electronic flyer processing data is limited, so that the horizontal capacity is within the limited capacity range. By distributing some (for example, four) of the images divided in the direction, the electronic flyer can be browsed by scrolling the screen in the vertical direction. In addition, when moving in the horizontal direction, the image is scrolled in the vertical direction in the range after moving in the horizontal direction by distributing some of the divided area images including the range of the image after the movement. can do.
In addition, although the case where it divides | segments in a horizontal direction was demonstrated here, you may divide | segment into a vertical direction (vertical direction), and you may make it divide | segment into both horizontal and vertical directions. For example, depending on the arrangement of various products and characters included in the original data of the electronic flyer, it is determined depending on whether the product image or characters are easier to read if divided according to the vertical direction or the horizontal direction. Also good.

Next, when it determines with it being for portable terminals in step S102, the process part 23 resizes the original data of the electronic leaflet of advertisement information so that it may become a predetermined size (step S130). For example, the predetermined size is generated according to the size of the image when the original data of the electronic leaflet is enlarged at the portable terminal 4 and stored in the processed data storage unit 222 as an image for 800%, for example.
Next, the processing unit 23 determines the type of the image (step S131), and inserts a white image for a blank page into the first page as necessary to perform page alignment (step S132).

  Then, when any one of steps S110 and S111, steps S125 and S126, and step S132 is completed, the processing unit 23 generates a setting file according to the image obtained by the processing. This setting file includes information such as the number of pages, opening direction, and image size.

  In the embodiment described above, the original data of the electronic leaflet is resized in four stages according to the size of the 800% image, the 400% image, the 200% image, the 100% image, and the thumbnail image size. As described above, the thumbnail image in the case where the image for 100% is reduced to, for example, the size of ¼, has a size and image quality (resolution, etc.) that can be visually recognized when displayed on the PC 6. If the image can be resized so as to be an image, the image may be resized at a stage other than the four stages.

Next, processing of the mobile terminal 6 will be described using the flowchart of FIG.
The portable terminal 6 accesses the image generation device 2 in accordance with an instruction from the user.
The image generation device 2 refers to information indicating the number of pages given to the processed data of the electronic leaflet, creates a symbolic link to the mobile terminal program corresponding to the number of pages, and downloads it. This portable terminal program is a program for displaying an electronic leaflet on a screen on a portable terminal, and an entire image display program for displaying an entire image of the electronic leaflet for each page, and a specific area of the electronic leaflet is enlarged and displayed. A detailed image display program is included.

  Then, the control unit 41 executes the entire image display program in accordance with the input of the browsing request from the user, generates and displays the entire image page (step S203), and determines whether or not a page transition instruction is input. If it has been input, an image of the transition destination page is read out and displayed (step S203). If not input, a specific position is designated from the entire image and the detailed image is displayed. It is determined whether or not the request has been input by the user (step S205). If the request for the detailed image has not been input, the control unit 41 proceeds to step S203. If the request has been input, the control unit 41 executes the detailed image display program to generate and display the detailed image including the requested position. (Step S206). This detailed image is, for example, an image obtained by enlarging a part of the entire image.

  In the above-described embodiment, for the whole image and the detailed image, image data having an image size corresponding to the model of the mobile terminal 6 is generated in advance and stored in the processed data storage unit 222, and is included in the distribution request. Information for identifying the model of the terminal 6 may be received, and image data corresponding to the model may be distributed from the distribution unit 25. Here, when the portable terminal 6 accepts the request for the detailed image, the portable terminal 6 transmits the request to the image generating device 2, and the image generating device 2 delivers the detailed image corresponding to the request to the portable terminal 6. It may be. In this case, the totaling unit 24 stores information indicating which detailed image for which position on which page is requested for the entire image in the totaling data storage unit 223.

Next, a process in which the totaling unit 24 performs totaling with reference to information stored in the total data storage unit 223 will be described with reference to the flowchart of FIG.
The totaling unit 24 refers to the totaling data storage unit 223, and for each page of the advertisement information, counts the frequency of the detailed image requested to which position on the page based on the requested history ( Step S301). That is, the number of requested histories is counted for each position where a request is input.
When the tabulation result is obtained, the tabulation unit 24 performs OCR (Optical Character Reader) processing on the image data of the tabulated electronic leaflet for the area including the position where the detailed image is requested ( In step S302), text data of characters laid out in this area is obtained (step S303), the electronic flyer image data ID for identifying the electronic flyer image data, the page ID for identifying the page, the frequency, and the text data. Are stored in the total data storage unit 223 in association with each other.

  Here, when the advertising information is data in which text data and data of the coordinate position of the layout area where the text data is arranged on the image data of the electronic leaflet are associated with the processed data of the electronic leaflet. The text data can be specified by detecting the text data associated with the layout area including the position where the detailed image is requested.

  In this way, it is possible to identify which part of the whole image has been browsed in detail and to know what the product corresponding to that part is, so which product is browsed with high frequency or low frequency by the user. This makes it possible to grasp whether or not the product has been received, grasps a product with high attention (low product), and reflects it in subsequent marketing such as reviewing the product lineup.

Next, processing for searching for processed data of an electronic leaflet will be described with reference to the flowchart of FIG.
Here, a case where the search information is a zip code will be described as an example.
When searching for the processed data of the electronic leaflet, the user's terminal device transmits the zip code as search information to the image generation device 2 in accordance with the input from the user's terminal device. When the receiving unit 21 of the image generating apparatus 2 receives the search information transmitted from the user terminal device (step S401), the processed data of the electronic leaflet in which the postal code transmitted as the search information is associated as the distribution area. Is read from the machining data storage unit 222 (step S402). Here, the processed data of the electronic leaflet according to the type of the terminal device of the user transmitted together with the search request is read from the processed data storage unit 222.
Then, the read processing data of the electronic leaflet is distributed to the user terminal device (step S403).

  The retrieval of the processing data of the electronic leaflet will be further described with reference to FIG. For example, when a zip code “111-1112” is input as search information from the user terminal device, the search unit 26 searches the original data storage unit 221 for search information that matches the zip code. Here, since the supermarket A store and the store C in the xx market match, the electronic leaflet IDs 1001 and 2001 are read out. When the electronic leaflet ID is read, the search unit 26 reads the processed data of the electronic leaflet associated with the electronic leaflet ID from the processed data storage unit 222 and distributes it to the user terminal device by the distribution unit 25.

In this way, it is possible to designate and deliver a target area to which the electronic leaflet is desired to be delivered. Thereby, the processing data issued for the area where the user wishes to shop can be distributed to the user.
In this embodiment, the case where the postal code is used has been described, but a part of the telephone number may be used. For example, when the telephone number is 03-1234-5678, the first six digits “031234” may be used as search information.
In this way, when using a postal code or a telephone number as search information, an advertisement that wants to be advertised to the user of that number simply by entering the postal code or telephone number of the area where the user lives Since the processing data of the main (store) electronic leaflet can be extracted, it is easy to input search information and it is possible to obtain appropriate information.

Next, the screen displayed on a user's terminal device is demonstrated.
FIG. 7 is a diagram illustrating an example of information displayed on the screen of the mobile terminal 4. In FIG. 7A, an entire image (symbol a) of the electronic leaflet is displayed, and when there are a plurality of pages of electronic leaflets, a menu (symbol b) for designating the page is displayed on the screen. In such a display screen, the data of the summary image is read and displayed (FIG. 7B). In this entire image, a request for enlarging the image is input by specifying a part of the entire image by operating the numeric buttons of the portable terminal 4 or by moving a cursor for specifying a part of the entire image. Then, a detailed image including the requested position, that is, an enlarged image file is read out and displayed on the screen (FIG. 7C). Here, for example, when a request for enlargement is input, an image at a specified position in the entire image is enlarged and displayed, and when a request for displaying a detailed image is input from the user, the requested area is displayed. The detailed image may be requested to be distributed to the image generating apparatus 2 and the detailed image may be received and displayed. As a result, there are cases where the image is coarse when the entire image is enlarged and displayed, but when it is desired to display the image easily, a detailed image is requested and displayed, thereby reducing the amount of data received from the image generation device 2. can do.

  FIG. 8 is a diagram for explaining the relationship between the screen size of the mobile terminal 4 and the stored file. In this figure, when the size of the entire image is, for example, 480 pixels vertically and 480 pixels horizontally, the image is divided into 16 areas, and there is an area (symbol a) that includes four adjacent images among the divided images. It is equivalent to one screen of the portable terminal 4. Here, the image in the area indicated by the symbol a is displayed on the portable terminal 4 as a detailed image. The image in the area indicated by the symbol a is stored in the portable terminal 4 or the image generation device 2 as one file. Here, since the screen is divided into 16 parts, there are 9 images in total including 4 divided images at adjacent positions, and each time these positions are designated as detailed images, A file is created and stored. For example, an image of the area indicated by the symbol b is stored.

  FIG. 9 is a diagram for explaining the relationship between the screen size of the mobile terminal 4 and the stored file. In this figure, when the size of the entire image is, for example, 960 pixels long and 960 pixels wide, the image is divided into 64 areas, and there is an area (symbol a) that includes four adjacent images among the divided images. It is equivalent to one screen of the portable terminal 4. Here, since the screen is divided into 64 parts, there are 49 images in total including four divided images at adjacent positions, and each time these positions are designated as detailed images, A file is created and stored.

  FIG. 10 is a diagram for explaining the relationship between the screen size of the mobile terminal 4 and the stored file. In this figure, when the size of the entire image is, for example, 1920 pixels in the vertical direction and 1920 pixels in the horizontal direction, the image is divided into 256 areas, and there is an area (symbol a) that includes four adjacent images among the divided images. It is equivalent to one screen of the portable terminal 4. Here, since the screen is divided into 256, there are a total of 225 images of the area including four divided images at adjacent positions, and each time these positions are designated as detailed images, A file is created and stored. As a result, the area where the detailed image is once generated is stored, so that when the other user reads the area, the time for reading the detailed image can be shortened.

  Next, the relationship between the screen size of the television 5 and the stored file will be described. FIG. 11 is a diagram for explaining the relationship between the screen size of the television 5 and the stored files. In this figure, the entire image is divided into eight in the horizontal direction, and the shape of the divided image is a strip shape. The area (symbol a) of the screen displayed on the television 5 has a size including two divided images (symbols b and c). The divided images are received together with the TV broadcast or by the TV dedicated Internet browser, 5 is stored in a predetermined memory. When an instruction to move the screen in the vertical direction is input from the user, the screen is scrolled and displayed in the vertical direction according to the amount of movement. Here, since the division direction of the divided area and the scroll direction coincide with each other, the image data stored in the memory is displayed.

When an instruction to move in the horizontal direction is input from the user, a divided image included in the area of one screen of the movement destination is newly received together with the television broadcast and stored in a predetermined memory in the television 5. Then, scroll display is performed in accordance with an instruction for movement in the vertical direction.
As described above, since the data of the strip-shaped divided area is received, it is possible to receive and display as much image data as necessary using a vacant band when performing television broadcasting.

  In the description of FIGS. 8 to 11, the boundary of the area of one screen is arranged at a position that does not overlap with the boundary of the area of the divided screen. This is because when an image or a character exists across the boundary of a divided image, the image or the character is interrupted if the boundary of the region of one screen overlaps the boundary of the region of the divided screen. It is arranged in a position that does not overlap.

  Further, a program for realizing the functions of the image generation device 2 and the portable terminal 4 in FIG. 1 is recorded on a computer-readable recording medium, and the program recorded on the recording medium is read into a computer system and executed. Thus, image generation and image display may be performed. The “computer system” here includes an OS and hardware such as peripheral devices.

Further, the “computer system” includes a homepage providing environment (or display environment) if a WWW system is used.
The “computer-readable recording medium” refers to a portable medium such as a flexible disk, a magneto-optical disk, a ROM, and a CD-ROM, and a storage device such as a hard disk built in the computer system. Further, the “computer-readable recording medium” is a program that dynamically holds a program for a short time, like a communication line when a program is distributed via a network such as the Internet or a communication line such as a telephone line. In this case, a volatile memory in a computer system serving as a server or a client in that case, and a program that holds a program for a certain period of time are also included. The program may be a program for realizing a part of the functions described above, and may be a program capable of realizing the functions described above in combination with a program already recorded in a computer system.

  The embodiment of the present invention has been described in detail with reference to the drawings. However, the specific configuration is not limited to this embodiment, and includes designs and the like that do not depart from the gist of the present invention.

DESCRIPTION OF SYMBOLS 2 Image generation apparatus 3 Advertiser terminal 4 Portable terminal 5 Television 6 Computer apparatus (PC) 21 Receiving part 22 Storage part 23 Processing part 24 Total part 25 Distribution part 26 Search part 221 Original data storage part 222 Processed data storage part 223 Total data Memory

Claims (6)

An image generating device that generates processing data of an electronic leaflet that displays electronic leaflets having various advertising information on various terminal devices,
A processing unit that processes the original data of the electronic leaflet so as to display the electronic leaflet by the terminal device and generates processing data of the electronic leaflet according to the specifications of the various terminal devices;
An original data storage unit that stores the original data of the electronic leaflet; a processing data storage unit that stores processing data of the electronic leaflet;
A distribution unit that distributes processing data of the electronic leaflet generated by the processing unit to the terminal device;
An image generation apparatus comprising: The image generation device according to claim 1, wherein the processing unit divides the original data of the electronic leaflet according to a processing unit that outputs an image of a terminal device to which the processed data of the electronic leaflet is distributed. . The image generating apparatus according to claim 1, wherein the processing unit divides the original data of the electronic leaflet in a vertical direction and / or a horizontal direction. The processing data storage unit stores and stores the processing data of the electronic leaflet and information designating the distribution target area of the processing data of the electronic leaflet,
A search unit that retrieves the processed data of the electronic leaflet corresponding to the distribution target area by searching the processed data storage unit for the regional information of the terminal device transmitted from the terminal device;
The image generating apparatus according to claim 1, wherein the distribution unit distributes processing data of the electronic leaflet read by the search unit. An image generating system for generating electronic flyer processing data to be displayed on various terminal devices and electronic leaflets having various advertising information, and an image distribution system to which the terminal device is connected,
The terminal device
A transmission unit that transmits a distribution request for processing data of the electronic leaflet to be distributed designated by a user among the electronic leaflets, to the image generation device;
A display unit that receives and displays the processed data of the electronic leaflet distributed from the image generation device,
The image generation device includes:
An original data storage unit that stores the original data of the electronic leaflet; a processing data storage unit that stores processing data of the electronic leaflet;
A processing unit that processes the original data of the electronic leaflet so as to display the electronic leaflet by the terminal device and generates processing data of the electronic leaflet according to the specifications of the various terminal devices;
A distribution unit that distributes the processing data of the electronic leaflet generated by the processing unit to the terminal device in response to a distribution request from the terminal device;
An image distribution system comprising: An image generation method in an image generation apparatus for generating electronic flyer processing data for displaying electronic flyers having various advertisement information on various terminal devices,
The processing unit reads out and processes the original data of the electronic leaflet stored in the original data storage unit so as to display the electronic leaflet by the terminal device, and processes the processed data of the electronic leaflet according to the specifications of the various display devices. Generate
A delivery part delivers the processing data of the electronic leaflet produced | generated by the said process part to the said terminal device. The image generation method characterized by the above-mentioned.

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