JP2006146446A - Retrieval optimization system and method for web site - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To provide a retrieval optimization system of a Web site for realizing high rank display in a retrieval result page by a search engine. <P>SOLUTION: This system is provided with a retrieval history inquiry means for making an inquiry about a retrieval history of every retrieval keyword for a retrieval history database, a retrieval history storing means for receiving and storing the retrieval history of each retrieval keyword, a retrieval history summarizing means for summarizing the retrieval history of every retrieval keyword, a retrieval keyword extracting means for extracting the retrieval keyword, a retrieval keyword classifying means for classifying the retrieval keyword for each of the Web pages of a Web site to be prepared or edited based on the extracted retrieval keyword and a retrieval keyword arranging means for arranging retrieval keywords classified for every Web page. Thus, it is possible to set the optimal retrieval keyword for every Web page by summarizing the retrieval history, and to realize optimization for retrieval. <P>COPYRIGHT: (C)2006,JPO&NCIPI

Description

  The present invention relates to a website search optimization system and a website search optimization method.

Conventionally, when searching for information on the Internet, search engines are known, and various search engines of robot type, directory type, or hybrid type combining these are developed, and search sites are operated. Yes.
In addition, companies, various groups, and individuals also construct and operate various websites for the purpose of commerce, information provision, information distribution, and the like.
Today, it is one of the indispensable means for business transactions and information provision using websites.

By the way, when websites increase and become popular in this way, it becomes difficult to extract a web page that matches the purpose from a vast amount of information, so various search engines are also able to improve their accuracy. Development is carried out day and night, and effective technologies are being incorporated.
On the other hand, from the side of building and managing websites and sending information, users who search using appropriate search keywords using a search engine are searched for their website information and The guidance is extremely high.

For example, a user who wants to purchase or use a specific product or service performs a search using related search keywords. As a result, the website information is displayed at the top as a search result, and the hyperlink is followed from the search result. This is because if you do not come to browse the website, you will not be able to achieve business transactions and other purposes using the website.
In particular, search site pages that display search results are displayed in order from the top of the search results, as shown in the example where the search results are displayed as one web page every 10th place by default. The longer you have to browse the next search results page. On average, only about two pages or three pages are browsed as a result of the search, and in a search result of a web site of several tens or less, the visit of the user to the web site by the search is drastically reduced.

JP 2000-207414 A JP 2003-233684 A

In Japanese Patent Laid-Open No. 2000-207414 “Internet Information Retrieval Method and Storage Medium Stored with Internet Information Retrieval Program”, even if the target Web page is not displayed at the top of the search result, the object can be obtained in a short time. An Internet information search method that can search for a Web page is proposed.
In the present invention, a keyword representing target information is transmitted from a client to a search engine, and the search engine returns a search result including the keyword transmitted from the client to the client. Web pages having the characteristics of the keyword input from are grouped, and it is determined whether the target Web page is included in the higher rank of the group. If not, all the Web pages included in the group are determined. If the target Web page is excluded from the search results and the target Web page is included, the group is further classified into detailed groups, and the target Web page is searched from the detailed group.
However, the present invention requires the installation of software necessary for the user's client terminal for the convenience of the user. In addition, the website operator does not take measures to be displayed at the top of the search results.

In Japanese Patent Laid-Open No. 2003-233684, “System and Method for Protecting Ranking and Value in Search Result List Generated by Computer Network Search Engine”, a method and apparatus for managing search list items in a search database is proposed.
The method and apparatus according to the present invention display an advertisement when a search is performed using a search term specified by the advertiser, and the maximum cost per click for the advertisement displayed along with the search result and the target desired by the advertiser. The rank is managed, and the upper display is not related to the search result itself, but is related to an advertisement that can be operated for a rank (rank) for a fee.
However, although the effect of a visit to a website by an advertisement can be expected, there is a cost for that, and it is possible that the user clicks without knowing that it is an advertisement or clicks without being aware of it However, some users do not click to avoid advertisements.

Therefore, in order to be guided to a website free of charge and without causing the user to click, it is most effective to display it on the search result page. This is because paid advertisements are different in nature and should be considered separately.
Therefore, in order to display it on the search result page by the search engine, considering the characteristics of each search engine, creating a web page that is easy to focus on the search engine, placing and describing search keywords and other elements in the web page, Attempts have been made to display the results on the search results page by setting appropriate hyperlinks from other websites, such as SEO (Search Engine Optimization) and SEM (Search Engine Marketing). The technique has been carried out.

However, the conventional SEO (Search
Engine Optimization), SEM (Search
According to techniques such as (Engine Marketing), it is possible to create a web page that is displayed at the top of a specific search keyword, but that is the main purpose.
For example, whether a particular search keyword set on the web page is really the best search keyword, or the user actually searches for another search keyword, or a more effective search keyword or search keyword Even if there is a problem that there is a combination, I do not know.
In addition, whether the specific search keyword set for each of the multiple web pages that make up the website is the best search keyword selection, there is a problem with the website page structure itself, or it is optimized for each web page I do not know even if there is a problem that the page structure of the website does not correspond to the searched keyword.

Therefore, in the present invention, in order to solve the various problems described above and to be displayed at the top of the search result page by the search engine, whether the specific search keyword itself set in the web page is really the optimal search keyword selection, In fact, users are optimizing for each web page based on the results of research to find out whether they are searching for other search keywords, or more effective search keywords or combinations of search keywords. After building the page structure of the website corresponding to the search keyword, select the optimal search keyword for each of the multiple web pages that make up the website, create web pages that are easy to focus on search engines, search keywords and other Placement of elements in web pages, descriptions, and other By performing such appropriate settings hyperlinks from Busaito, and an object thereof is to provide a search optimization system of search optimization system website search results page can be displayed higher in the website.
Further, in the present invention, conventionally, it is difficult to obtain information of a web page by a search engine, to make a database and appropriate indexing, and depending on a technique such as SEO (Search Engine Optimization), SEM (Search Engine Marketing), etc. A search optimization system for websites that can be displayed at the top of the search result page even for dynamic content pages using frame pages, Flash, etc. that were difficult to display at the top The purpose is to provide a search optimization system.

In order to solve the above problem, in the invention according to claim 1,
A system that is provided in a terminal device such as a computer having an input means, a control means, a display means, an output means, a storage means, etc., and performs information processing for website construction by operation,
Search history query means for querying the search history database for search history for each search keyword,
Search history storage means for receiving and storing a search history for each search keyword;
A search history totaling means for totaling the search history for each search keyword;
Search keyword extraction means for extracting a plurality of search keywords from the aggregated search history,
Search keyword classification means for classifying the search keyword for each web page of the website to be produced or edited based on the plurality of extracted search keywords;
Search keyword placement means for placing search keywords classified by web page based on the classified search keywords,
It is a website search optimization system that sets an optimum search keyword for each web page by counting search histories and optimizes the search for the web page.

In order to solve the above problem, in the invention according to claim 2,
The business name, company name, website name, product name, service name, region, product / service, and other uses / purposes of the website to be constructed, which are set in advance to extract the search keyword performed by the search history inquiry means・ How to use ・ Sales place ・ Provided place ・ Price ・ Quality, These common names, These abbreviations, These synonyms, These synonyms, Nouns or adjectives showing these features The website search optimization system according to claim 1, further comprising search keyword storage means for performing the search.

In order to solve the above problem, in the invention according to claim 3,
3. The website according to claim 1, wherein the search history inquiry means is capable of inquiring a search history for each search keyword with respect to a search history database provided by a plurality of search engines. It is a search optimization system.

In order to solve the above problem, in the invention according to claim 4,
The search history inquiry means is capable of inquiring a search history for each search keyword with respect to a search history database for a search history using the search engine performed for all websites. It is the search optimization system of the website as described in any one of 1-3.

In order to solve the above problem, in the invention according to claim 5,
The search history inquiry means is capable of inquiring a search history for each search keyword against a search history database for a search history using the search engine performed for the website to be constructed. It is the search optimization system of the website according to any one of claims 1 to 4.

In order to solve the above problem, in the invention according to claim 6,
Content content storage means for presetting and storing content to be arranged on each web page provided by the website or content header data indicating the content of the content;
The content content arrangement | positioning means which arrange | positions the content or the content header data which shows the content of the said content corresponding to the search keyword classified for every web page on the said site map was further provided. It is the search optimization system of the website in any one of -5.

In order to solve the above problem, in the invention according to claim 7,
The hyperlink arrangement | positioning means of setting and arrange | positioning the conducting wire by the hyperlink for every said web page corresponding to the search keyword classified for every web page on the said site map was further provided. It is characterized by being a website search optimization system described in any one of the above.

In order to solve the above problem, in the invention according to claim 8,
The web page includes any page data format of a text main page, an image main page, a moving image main page, an animation main page, a dynamically generated page, and a frame page,
The website search optimization system according to claim 6 or 7, wherein the content content arrangement means sets and arranges a search keyword for content included in the web page according to the page data format. It is characterized by being.

In order to solve the above problem, in the invention according to claim 9,
When the web page is an animation main page and has a data format that can include text data in the web page, the content content arrangement unit searches the text data included in the animation main page. The website search optimization system according to claim 8, wherein the keyword is set and arranged.

In order to solve the above problem, in the invention according to claim 10,
When the web page is a frame page, the content content arrangement means sets and arranges a search keyword in at least one of metadata included in the frame page and text data for browsers that do not support frames. This is a website search optimization system according to claim 8.

In order to solve the above problem, in the invention according to claim 11,
When the web page is a web page arranged in a frame divided by a frame page and has a data format in which text data can be included in the web page, the content content arrangement unit includes: The website search optimization system according to claim 8, wherein a search keyword is set and arranged in text data included in the animation main page, and a conductor for guiding to the frame page is set. It is characterized by that.

In order to solve the above problem, in the invention according to claim 12,
An information processing method for constructing a website by operation using a terminal device such as a computer provided with input means, control means, display means, output means, storage means, etc.
A search history query step for querying a search history database for a search history for each search keyword;
A search history storage step for receiving and storing a search history for each search keyword;
A search history counting step that totals the search history for each search keyword;
A search keyword extraction step of extracting a plurality of search keywords from the aggregated search history;
A search keyword classification step for classifying the search keywords for each web page of a website to be created or edited based on the plurality of extracted search keywords;
By at least reducing the search keyword placement step of placing search keywords classified by web page on the sitemap based on the classified search keywords,
It is a search optimization method for a website in which an optimum search keyword is set for each web page by counting search histories, and the search for the web page is optimized.

In order to solve the above problem, in the invention according to claim 13,
Prior to going through the search history inquiry step, the website name to be constructed, the company name, the website name, the product name, the service name, the region, the product / service, and other uses that are set in advance to extract the search keyword・ Purpose of use / How to use / Sales location / Provided location / Price / Quality, Common names, Abbreviations, Synonyms, Synonyms, Nouns or adjectives that indicate these characteristics The website search optimization method according to claim 12, further comprising a search keyword storage step for storing a plurality of search keywords.

In order to solve the above problem, in the invention according to claim 14,
After passing through the search keyword placement step, the content to be placed on each web page included in the website, which is set and stored in advance, or the content heading data indicating the content of the content is displayed on the site map for each web page. The website search according to claim 12, further comprising a content content arrangement step of arranging the content or content header data indicating the content of the content corresponding to the search keyword classified into It is an optimization method.

According to the present invention, since the search result page by the search engine is displayed at the top, whether or not the specific search keyword itself set on the web page is really the most suitable search keyword selection, in fact, the user can search for other search keywords. However, based on the results of research to find out whether there is a search or a more effective search keyword or combination of search keywords, the websites corresponding to the search keywords optimized and set for each web page After building the page structure, select the optimal search keyword for each of the multiple web pages that make up the website, create a web page that is easy for search engines, place search keywords and other elements in the web page, Description, appropriate hyperlinks from other websites By performing such setting, it is possible to provide a search optimization system of search optimization system website search results page can be displayed higher in the website.
Further, according to the present invention, conventionally, it is difficult to obtain information of a web page by a search engine, to make a database and appropriate indexing, and depending on a technique such as SEO (Search Engine Optimization), SEM (Search Engine Marketing), etc. Search optimization system for websites that can be displayed at the top of the search result page even for dynamic content pages using frame pages, Flash, etc. that were difficult to display at the top Search optimization system can be provided.

Embodiments of the present invention will be described below with reference to the drawings.
FIG. 1 is a system configuration diagram showing an example of a basic configuration of the system of the present invention.
The system of the present invention is a system that is provided in a terminal device such as a computer that includes input means, control means, display means, output means, storage means, and the like, and performs information processing for website construction by operation.
As a terminal device constituting the system of the present invention, a computer terminal such as a personal computer or a workstation is usually used. The computer terminal includes control means, storage means, input means, output means, display means, and the like. Further, it is a normal form to connect to a computer network typified by the Internet and have a function of transmitting and receiving data, and an application program such as a browser, e-mail software, and a word processor, and an operating system (OS).

The terminal device is connected to the Internet, performs a keyword search using a search engine, acquires and aggregates search results, stores a search history, creates and edits a web page constituting a website, It has a function of creating and editing a website configuration that constitutes a website, a function of setting, editing and storing a search keyword when creating and editing a web page.
Each of these configurations will be described later.

First, the system of the present invention includes a search history inquiry means for making an inquiry of a search history for each search keyword with respect to a search history database. The search history inquiry means can make a search history inquiry for each search keyword in a search history database provided by a plurality of search engines.
Among various search engines provided on the Internet, there are known search engines that can be used to aggregate and browse search histories performed by an unspecified number of users for each search keyword. . For example, Google Inc., OVERTURE Inc., etc., aggregate the number of searches for each keyword, the number of searches for each combination of keywords, etc. for the entire search engine user. The search history inquiry means is capable of inquiring a search history for each search keyword with respect to a search history database for a search history using the search engine performed for all websites.
Further, if the search histories are totaled every predetermined period, it is possible to acquire a total result as the period elapses. Accordingly, it is possible to obtain by searching the search history what kind of keyword is used for unspecified number of users to perform a search, as well as its transition.

The search history inquiry means is capable of inquiring a search history for each search keyword with respect to a search history database for a search history using the search engine performed for the website to be constructed. .
In addition, the number of searches for each search keyword for each specific website can be acquired by various known access analysis programs.
FIG. 2 is data showing an example of a search history query result for each search keyword using a search engine performed on the website to be constructed.
FIG. 3 is data showing an example of a search history query result for each search keyword using the search engine performed for all websites.

Next, the system of the present invention includes search history storage means for receiving and storing a search history for each search keyword.
The search history storage means stores the search history data for each search keyword acquired by the search history inquiry means as a database. Further, whether the search is performed for all websites or a search for a specific website, the period for which the search history is targeted, and the like are stored in association with the search history data.
The database may be a relational database, a tabular database, a CSV data format, or other various data formats.

Next, the system of the present invention includes a search history totaling unit that totals the search history for each search keyword.
The search history totaling means can total the search history data in the search history database stored in the search history storage means by various methods.
For example, in the example of the search history shown in FIG. 3, “Homepage creation”, “Homepage creation free”, “Homepage creation support”, “Homepage creation course”, “Homepage creation material”, “Homepage creation beginner”, In addition to the number of searches for each search keyword combination such as “Website creation free software”, the number of searches for all combinations of search keywords including “Website creation” can be aggregated.

Further, in order to extract a search keyword performed by the search history inquiry means, a search keyword storage means for storing a search keyword set in advance corresponding to the content of the content of the website to be constructed is further provided. The search history for each search keyword can be aggregated.
For example, search keyword storage means for storing preset search keywords includes the industry name, company name, website name, product name, service name, region, product / service and other uses / purposes / Usage, sale place, offer place, price, quality, their common names, their abbreviations, their synonyms, their synonyms, nouns or adjectives indicating these characteristics are stored ing.
It is possible to aggregate what search keywords are used in the search history in the business name, company name, website name, etc. of the website to be constructed. Similarly, for the product name and service name, it is possible to tabulate what search keywords are used in the search history. Products / services Other uses / purposes / uses / sales places / provided places / price / quality, their common names, their abbreviations, their synonyms, their synonyms, nouns or adjectives showing these characteristics, etc. Similarly, it is possible to tabulate what search keywords are used in the search history.

Next, the system of the present invention includes search keyword extraction means for extracting a plurality of search keywords from the aggregated search history.
The search keyword extraction means uses the search engine to construct a web page corresponding to each search keyword on the website to be constructed, below the top page, and for each content page, and to make the search keyword easy to search. In order to set for each web page whether it is likely to be displayed at the top, search keywords to be employed are extracted from the totaled search history.

  The search keywords can be extracted simply from the search history in descending order of the number of search keywords used in the search. Further, in the example of the search history shown in FIG. 3, one or more search keywords that should be classified as “Creation of homepage” are extracted, and then combined with the keywords, “free” ”,“ Support ”,“ lecture ”,“ material ”,“ beginner ”,“ software ”, etc., can also be extracted as candidates to adopt search keywords for each combination.

  Furthermore, a search keyword storage means for storing a preset search keyword corresponding to the content of the website content to be constructed is further provided, and the industry name, company name, website name, product name of the website to be constructed , Service name, region, product / service and other uses / purpose / usage / sales location / provided location / price / quality, common names, etc. You can also

Next, the system of the present invention includes search keyword classification means for classifying the search keyword for each web page of a website to be produced or edited based on the plurality of extracted search keywords.
In addition, the system of the present invention includes search keyword arrangement means for arranging search keywords classified for each web page based on the classified search keywords.
When designing a website to be constructed, the entire configuration of the website is designed according to the classification of contents to be posted on the website, and preferably a site map is created. The site map can be created using digital data, and can be created in a data format that can be used for web content data that can be used as a web page of the site map.

For example, the structure of the website includes company information, topics, product information, service information, etc. as major categories, and product information (1) information, product (2) information, and service categories as medium information. Suppose service (3) guidance, service (4) guidance, service (5) guidance is required.
As a subcategory, company information includes company overview, map, company history, business content, organization chart, and management philosophy. Topics include new arrival information, news releases, and IR information. It is assumed that each product guide other than the product (1) guide has a product summary, product specifications, usage, price, and store information.

Based on the plurality of extracted search keywords, the search keywords are classified for each web page of the website to be produced or edited, particularly preferably for each major classification, and more preferably for each of the middle classification and the minor classification. The search keyword is classified for each. Then, the search keyword arrangement means arranges the search keywords classified for each web page based on the classified search keywords on the data storing the entire configuration of the website or the site map data.
As a result, the entire website is configured, and the search keywords classified for each page are produced as a theme, so that an optimum search keyword is set for each web page by counting the search history, and the web You can optimize the search for a page.

Next, an example of a preferred embodiment of the system of the present invention will be described.
Create the content to be included in the website to be built using web page creation software, etc., and set the content heading data indicating the content to be placed on each web page provided on the website or the content of the content in advance. Store in the storage means.
Next, in order to optimize the search keyword for each web page by setting an optimal search keyword for the content created in advance, the content created in advance or the content of the content When the content heading data indicating the content is placed, the search keyword classified for each web page is referred to on the site map, and correspondingly, the content is edited using the content content placement means, or reworked. To do. More preferably, the number of occurrences of the search keyword for each web page, the appearance position, whether the search keyword extracted and classified is forgotten to be inserted into the web page, and whether there is no omission are checked. It is desirable. Even if automatic check is not possible, it would be desirable to be able to edit the web page using a checklist or the like so that it can be checked manually.

  In addition, hyperlink arrangement means for setting and arranging a conductor by hyperlink for each web page corresponding to the search keyword classified for each web page on the site map may be further provided. Good. Appropriately insert hyperlinks to other pages or other websites that correspond to the search keywords set in the web page, and for links to the web pages from web pages that correspond to the appropriate search keywords It is preferable to be able to check whether a hyperlink is made. More preferably, the link for each web page, the number of appearances of the linked link, the appearance position, the text (anchor text) or the image description (alt tag) with the hyperlink, or the search keyword extracted and classified It is desirable to check whether or not a hyperlink corresponding to is forgotten to be inserted into a web page and whether there is no leakage. Even if automatic check is not possible, it would be desirable to be able to edit the web page using a checklist etc. so that it can be checked manually.

  In the system of the present invention, the search keyword classified for each page is produced as a theme, so that the optimum search keyword is set for each web page by counting the search history, The web page to be created and edited can be optimized for search, but includes any of a text-based page, an image-based page, a moving image-based page, an animation-based page, a dynamically generated page, and a frame page. The page content format is included, and the content content arrangement means sets and arranges a search keyword for the content included in the web page according to the page data format.

As a preferred example, when the web page is an animation main page such as Flash and has a data format in which text data can be included in the page, the content content arrangement unit includes the animation main page. The search keyword is set and arranged in the text data included in.
The animation main page such as Flash, which has been regarded as difficult in the past, has a high appeal effect and is supported by many users, but it has many disadvantages that it is difficult to set a search keyword as a search engine measure, and it should be displayed at the top It is difficult to build a website for the purpose. In such a page, the search described so far for the setting of the flash area (animation area), the optimization by the search keyword setting / placement such as HTML preferred by the search engine robot, the usability that is easy to use and understand from the user Build an optimized web page by classifying and arranging keywords.

  As another preferred example, in the case where the web page is a frame page, the content content arrangement means includes at least one of metadata included in the frame page and text data for browsers that do not support frames. The search keyword is set and arranged in. Usually, a frame page defines the division of the frame and the designation of the web page displayed in each divided frame, and the frame page itself is not content with contents. However, metadata such as page titles, keywords, and descriptions, descriptions for non-frame-compatible browsers, hyperlinks, etc. are set in the HTML source that constitutes the frame page. The optimized web page is constructed by classifying and arranging the searched keywords.

As another preferred example, when the web page is a web page arranged in a frame divided by a frame page and has a data format capable of including text data in the web page. The content content arrangement means sets and arranges a search keyword in the text data included in the animation main page and sets a conductor for guiding to the frame page.
In other words, the frame page defines the division of the frame and the designation of the web page displayed in each divided frame, and the user directly accesses the web page arranged in a part of the divided frames. In such a case, it is automatically transferred to the frame page and guided.

The basic processing flow of the present invention will be described below.
FIG. 4 is a flowchart showing an example of the basic processing flow of the present invention.
The process shown in FIG. 4 is an information processing method for constructing a website by operation using a terminal device such as a computer provided with input means, control means, display means, output means, storage means and the like. The processing flow shown here is an example, and the present invention is not limited to this, and various applications and modifications are possible.

Preferably, the website name, company name, website name, product name, service name, region, product / service, and other uses / purposes / uses set in advance for extracting search keywords are set in advance. Store at least one of method, sales place, offer place, price, quality, their common names, their abbreviations, their synonyms, their synonyms, nouns or adjectives indicating their characteristics ( Search keyword storage step).
Based on the search keywords extracted in advance, first, the search history database is searched for the search history for each search keyword (search history inquiry step).
Next, search histories for various search keywords are received and stored in storage means such as a hard disk (search history storage step).
Next, the search history for each search keyword is totaled (search history totaling step).
Next, a plurality of search keywords are extracted from the aggregated search history (search keyword extraction step).
Next, based on the plurality of extracted search keywords, the search keywords are classified for each web page of the website to be produced or edited (search keyword classification step).

Based on the classified search keywords, the search keywords classified for each web page are arranged on the site map (search keyword arrangement step).
After passing through the search keyword placement step, the content to be placed on each web page provided in the website, or the content heading data indicating the content of the content, which is set and stored in advance, is stored for each web page on the site map. Corresponding to the classified search keyword, the content or content header data indicating the content of the content is arranged (content content arranging step).
According to the above flow, the optimum search keyword is set for each web page by collecting the search history, and the search for the web page is optimized.

  As described above in detail, according to the present invention, a search optimization system for a website that can be displayed at the top of a search result page by a search engine is provided. Visits can be increased, resulting in increased commerce and other opportunities.

It is a system configuration figure showing an example of the basic composition of the system of the present invention. It is data which shows an example of the inquiry result of the search history for every search keyword using the search engine performed regarding the said website to be constructed | assembled. It is data which shows an example of the inquiry result of the search history for every search keyword using the said search engine performed regarding all the websites. It is a flowchart which shows an example of the flow of a basic process of this invention.

Claims (14)

A system that is provided in a terminal device such as a computer having an input means, a control means, a display means, an output means, a storage means, etc., and performs information processing for website construction by operation,
Search history query means for querying the search history database for search history for each search keyword,
Search history storage means for receiving and storing a search history for each search keyword;
A search history totaling means for totaling the search history for each search keyword;
Search keyword extraction means for extracting a plurality of search keywords from the aggregated search history,
Search keyword classification means for classifying the search keyword for each web page of the website to be produced or edited based on the plurality of extracted search keywords;
Search keyword placement means for placing search keywords classified by web page based on the classified search keywords,
A search optimization system for a website, characterized in that an optimal search keyword is set for each web page by collecting search histories and the search for the web page is optimized. The business name, company name, website name, product name, service name, region, product / service, and other uses / purposes of the website to be constructed, which are set in advance to extract the search keyword performed by the search history inquiry means・ How to use ・ Sales place ・ Provided place ・ Price ・ Quality, These common names, These abbreviations, These synonyms, These synonyms, Nouns or adjectives showing these characteristics The website search optimization system according to claim 1, further comprising search keyword storage means for performing the search. The search history inquiry means can search a search history for each search keyword with respect to a search history database provided by a plurality of search engines. Website search optimization system as described in. The search history inquiring means is capable of inquiring a search history for each search keyword with respect to a search history database for a search history using the search engine performed for all websites. The search optimization system for a website according to any one of claims 1 to 3. The search history inquiring means is capable of inquiring a search history for each search keyword with respect to a search history database for a search history using the search engine performed for the website to be constructed. The website search optimization system according to any one of claims 1 to 4, wherein: Content content storage means for presetting and storing content to be arranged on each web page provided by the website or content header data indicating the content of the content;
Content content arrangement means for arranging the content or content header data indicating the content of the content corresponding to the search keyword classified for each web page on the site map is further provided. The website search optimization system according to any one of claims 1 to 5. The apparatus further comprises a hyperlink arrangement unit configured to set and arrange a hyperlink for each web page corresponding to a search keyword classified for each web page on the site map. Item 7. A website search optimization system according to any one of Items 1 to 6. The web page includes a page data format of any one of a text main page, an image main page, a moving image main page, an animation main page, a dynamically generated page, and a frame page,
8. The website according to claim 6, wherein the content content arrangement unit sets and arranges a search keyword for content included in the web page according to the page data format. 9. Search optimization system. When the web page is an animation main page and has a data format that can include text data in the web page, the content content arrangement unit searches the text data included in the animation main page. The website search optimization system according to claim 8, wherein keywords are set and arranged. When the web page is a frame page, the content content arrangement means sets and arranges a search keyword in at least one of metadata included in the frame page and text data for browsers that do not support frames. The website search optimization system according to claim 8, wherein: When the web page is a web page arranged in a frame divided by a frame page and has a data format in which text data can be included in the web page, the content content arrangement unit includes: 9. The search for a website according to claim 8, wherein a search keyword is set and arranged in text data included in the animation main page, and a lead for guiding to the frame page is set. Optimization system. An information processing method for constructing a website by operation using a terminal device such as a computer provided with input means, control means, display means, output means, storage means, etc.
A search history query step for querying a search history database for a search history for each search keyword;
A search history storage step for receiving and storing a search history for each search keyword;
A search history counting step that totals the search history for each search keyword;
A search keyword extraction step of extracting a plurality of search keywords from the aggregated search history;
Search keyword classification means for classifying the search keyword for each web page of the website to be produced or edited based on the plurality of extracted search keywords;
By at least reducing the search keyword placement step of placing search keywords classified by web page on the sitemap based on the classified search keywords,
A search optimization method for a website, characterized in that an optimum search keyword is set for each web page by counting search histories and the search for the web page is optimized. Prior to going through the search history inquiry step, the website name to be constructed, the company name, the website name, the product name, the service name, the region, the product / service, and other uses that are set in advance to extract the search keyword・ Purpose of use / How to use / Sales location / Provided location / Price / Quality, Common names, Abbreviations, Synonyms, Synonyms, Nouns or adjectives that indicate these characteristics The website search optimization method according to claim 12, further comprising a search keyword storage step of storing a plurality. After passing through the search keyword placement step, the content to be placed on each web page included in the website, which is set and stored in advance, or the content heading data indicating the content of the content is displayed on the site map for each web page. 14. The content content placement step of placing the content or content header data indicating the content of the content corresponding to the search keyword classified as follows is further passed. Search optimization method for websites.