JP2007102522A - E-commerce system, method, and program - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To provide an e-commerce system to get more customers. <P>SOLUTION: The e-commerce system is provided with; a Web server 6 for shops in which shop sites 52 are stored; and a Web server 8 for portal sites in which portal sites 51 to the shop sites 52 are stored. A plurality of shop site storage parts 20, each of which stores one shop site 52, are provided for each shop in the Web server 6 for shops. Pages for information on a shop and articles are stored in each of the shop site storage parts 20. A plurality of portal site storage parts 29, each of which stores one portal site 51, are provided in the Web server 8 for portal sites. The information pages are displayed on a display device 5 via a link provided in a shop home page 40 of the shop site 52 to be displayed on the display device 5 and also displayed on the display device 5 via links provided in the portal top pages 42 of the plurality of portal sites 51. <P>COPYRIGHT: (C)2007,JPO&INPIT

Description

  The present invention relates to an electronic commerce system, method, and program that can easily improve a search hit rate of a web page by a search engine.

  Conventionally, online shopping systems and the like on the Internet have been operated on various homepages and websites. Recently, a large number of portal sites as Internet shopping malls, which are a collection of websites of a large number of net shops, have been operated and patent applications have been filed as virtual mall systems (for example, Patent Documents 1 to 3 below).

  The Internet shopping mall can expect the effect of attracting customers relatively easily by opening a homepage that is an online shopping site in a virtual mall that is a portal site where access from customers who are willing to purchase is concentrated.

On the other hand, in recent years, simply by setting up a shopping site in a shopping mall, the number of customers has reached the limit. Therefore, in order to increase the number of customers, SEO (Search Engine Optimization) of each shopping site Countermeasures have been studied, and an online shopping site creation support method that takes SEO countermeasures into consideration has also been devised (for example, Patent Document 4 below).
JP 2000-113031 A Japanese Patent Laid-Open No. 2002-312615 JP 2004-310393 A JP 2005-202783 A

  Internet shopping malls as described above connect the terminal device to the portal site, display the top page, display the product list by selecting from the product category list or searching for products, and then selecting the desired product from the product list. When detailed information is displayed and purchase is decided, the process proceeds to purchase processing. In addition, a shop list is displayed by selection from a shop category or shop search, a desired shop is selected from the shop list, shop detailed information is displayed, and a purchase process is performed when purchase is decided.

  However, since the conventional Internet shopping mall provides a business system for shopping by ASP (Application Service Provider), in one URL (Uniform Resource Locators) given to the shopping mall, detailed product information and shops Detailed information is displayed. Specifically, a product detail page in which detailed product information is posted and a shop detail page in which detailed shop information is posted are displayed with an argument added to a URL assigned to the shopping mall. For example, when the URL of the shopping mall is “http://www.shopping.com”, the product detail page and the shop detail page should be “?” Or later, such as “http://www.shopping.com?0001” An argument such as “0001” is added and displayed as a dynamic file. As described above, by using the argument, a large number of product detailed information and shop detailed information can be displayed with a single URL, so that there is an advantage that the operation as an Internet shopping mall is easy.

  However, in the display method using the arguments as described above, the product detailed information page and the shop detailed information page are very difficult to be hit by the search engine. For Internet shop operators who want to browse, it was not always desirable for SEO measures.

  Thus, in the Internet shop, how to increase the browsing opportunity of the shop web page is the greatest concern, and the development of an electronic commerce system that can increase the browsing opportunity is desired.

  The present invention has been made in view of such circumstances, and an object of the present invention is to provide an electronic commerce system, method, and program capable of greatly increasing web page browsing opportunities.

In order to achieve the above object, an electronic commerce system of the present invention includes a shop web server in which a shop site is stored, and a portal web server in which a portal site to the shop site is stored,
The shop web server includes a plurality of shop site storage units for storing one shop site for each shop. Each shop site storage unit stores information on the shop and / or information on products handled by the shop. The posted information page is stored,
The portal web server is provided with a plurality of portal site storage units for storing one portal site,
The information posting page is configured to be displayed on the terminal device via a link and / or search means provided on the homepage of the shop site displayed on the terminal device, and portal tops of a plurality of portal sites. The gist is that the terminal device can be displayed via a link and / or search means provided on the page.

In order to achieve the above object, an electronic commerce method of the present invention prepares a shop web server storing a shop site and a portal web server storing a portal site to the shop site,
The shop web server is provided with a plurality of shop site storage units for each shop for storing one shop site.
The portal web server is provided with a plurality of portal site storage units for storing one portal site,
Each shop site storage unit stores an information posting page in which information on the shop and / or information on products handled by the shop is posted;
The information posting page is displayed on the terminal device via the link and / or search means provided on the home page of the shop site displayed on the terminal device, and the link provided on the portal top page of a plurality of portal sites and And / or displaying on the terminal device via a search means.

In order to achieve the above object, the electronic commerce program of the present invention prepares a shop web server storing a shop site and a portal web server storing a portal site to the shop site,
The shop web server is provided with a plurality of shop site storage units for each shop for storing one shop site.
The portal web server is provided with a plurality of portal site storage units for storing one portal site,
Each shop site storage unit stores an information posting page in which information on the shop and / or information on products handled by the shop is posted;
The information posting page is displayed on the terminal device via the link and / or search means provided on the home page of the shop site displayed on the terminal device, and the link provided on the portal top page of a plurality of portal sites and The gist is to cause the computer device to execute the step of displaying on the terminal device via the search means.

  That is, according to the present invention, the information posting page is configured to be displayed on the terminal device via a link and / or search means provided on the homepage of the shop site displayed on the terminal device, Since it is displayed on the terminal device via a link and / or search means provided on the portal top page of the portal site, the shop can attract customers from the portal site in addition to attracting customers from its own homepage. In addition to the expected increase, the number of customers can be greatly improved. Moreover, since it is possible to link the information posting page of one's own shop with the portal top page of a plurality of portal sites, it is possible to expect a significant increase in the number of customers from the portal site. The shop web server is provided with a plurality of website storage units for storing one shop site for each shop, and the shops are linked to portal top pages of the plurality of portal sites and / or through search means. As a result, the mass effect of the portal site itself can be improved and the effect of attracting customers can be expected.

In the present invention, each shop site storage unit includes, as information posting pages, a shop detailed information page in which detailed information on the shop is posted and a product detailed information page in which detailed information on products handled by the shop are posted. If they are stored as static files,
Since the shop detailed information page and the product detailed information page are stored in the website storage unit as static files, the search target by the search engine on the web is highly likely to be hit by the search engine, and the terminal device Can greatly increase the number of browsing opportunities and improve customer collection efficiency.
In addition, the shop detailed information page and the product detailed information page are displayed on the terminal device via a link and / or search means provided on the homepage of the shop site displayed on the terminal device, and on the portal site. Since it is displayed on the terminal device via a link and / or search means provided on the portal top page, the shop can expect to attract more customers from the portal site in addition to attracting customers from its own homepage. The number of customers can be expected to increase due to an increase in the hit rate in the search engine, and the number of customers can be greatly increased. Further, the shop web server is provided with a plurality of website storage units for each shop for storing one shop site, and these shops are linked to the portal top page of the portal site via a link and / or search means. Therefore, it is possible to improve the mass effect of the portal site itself and to expect the effect of attracting customers.

In the present invention, the portal site storage unit includes a shop list page on which shop list information of a shop registered in the portal site among the stores in which the shop site is stored in the shop web server, and the portal site There is a product list page where the list of products handled by the shop registered in
The shop list page and the product list page are configured to be displayed on the terminal device via a link and / or search means provided on the portal top page of the portal site,
The shop detailed information page is configured to be displayed on the terminal device via a link provided on the shop list page, and the product detailed information page is configured via a link provided on the product list page. If configured to be displayed on the terminal device,
The shop detailed information page is displayed on the terminal device from the portal top page via the shop list page, and the product detailed information page is displayed on the terminal device from the portal top page via the product list page, and smoothly from the portal top page. By leading to the shop detailed information page and the product detailed information page, each shop can expect an increase in the number of customers from the portal site, and can greatly increase the number of customers.

In the present invention, the portal web server includes a portal database server including a data storage unit in which shop data and product data are stored, and a database search unit that searches the data recorded in the data storage unit. Attached
A plurality of data storage units are provided for each portal site. Each data storage unit includes a shop data storage unit that stores shop data of a shop registered in the portal site, and data relating to products handled in the registered shop. Has a product data storage unit storing
The portal web server automatically generates the shop list page and / or the product list page as a dynamic file based on data extracted by performing a database search on the data storage unit with a database search means, and corresponds If you have web page generation means to cache in the portal site storage,
Even if the number of shops registered in the portal site increases, the shop list page is automatically generated just by adding the data in the shop data storage unit. Therefore, there is no need to create complicated web pages each time. A shop list page can be created only by work.
Even if the number of products handled in each shop increases, the product list page is automatically generated just by adding the data in the product data storage unit, so there is no need to create complicated web pages each time. A product detail information page can be created with only minor work.
In addition, the above product list and shop list are not necessarily stored as a static file, but are stored as a dynamic file and stored in the system file, because the contents to be displayed in the list are not necessarily fixed depending on the extraction conditions of the product and shop and other conditions. Space can be saved.
Furthermore, since the data storage unit and the portal site storage unit are independent for each portal site, the independence of shop data and product data can be ensured.

In the present invention, the shop web server stores a shop master in which information on the shop is recorded, a product master in which information on products handled in the shop is recorded, and a database search for information recorded in the shop master and the product master. A database server for shops including a database search means for
The shop web server automatically sets the shop detailed information page and / or the product detailed information page as a static file based on information extracted by performing a database search on the shop master and / or the product master. In the case of providing web page generation means for generating and assigning a file name to be a URL and storing it in the website storage unit,
Even if the number of products handled in the shop increases, the product detail information page is automatically generated just by adding the product master data, so there is no need to create complicated web pages each time. You can create a product details page.
Even if there is a change in the shop information, the shop details information page is automatically generated just by updating the shop master data, so there is no need to create complicated web pages each time. A shop detail information page can be created only by work.

In the present invention, the web page generation means is further based on information extracted by performing a database search on the product master with the database search means using an operation input to a link provided on the shop detailed information page as a trigger. And automatically generate and cache a handling product list page showing a list of handling products in the shop as a dynamic file,
When the handling product list page is configured to be displayed on the terminal device through a link provided on the shop detailed information page, with a link to the product detailed information page,
Purchasing to operate the terminal device by connecting the shop detailed information page and the product detailed information page stored in the website storage unit as a static file through the handling product list page which is a dynamic file as described above A person can arrive at information on a product desired to be purchased from information on shop details. By doing in this way, the purchaser who entered the shop detailed information page from the search engine or the like can easily obtain the product information from the shop detailed information and perform the purchase processing.
Furthermore, the list of products handled by each shop is not necessarily stored as a static file, but is cached as a dynamic file because the number of products to be displayed in the list is not necessarily constant depending on the product extraction conditions and other conditions. The file storage area can be saved. Even if there are changes or additions to the products handled, simply adding the product master data automatically generates a product list page as a dynamic file that is generated each time, creating a complicated web page each time. There is no need to do work.

  Hereinafter, the best mode for carrying out the present invention will be described.

  FIG. 1 is a diagram showing a network configuration including an electronic commerce system according to an embodiment of the present invention. This system implements the electronic commerce method of the present invention by executing the electronic commerce program of the present invention, and functions as the electronic commerce system of the present invention. The shop web server 6 and the shop web server 6 A shop server system 1 having a shop database server 7 attached to the portal server system, a portal web server 8, and a portal server system 3 having a portal database server 9 attached to the portal web server 8. Configured. This electronic commerce system displays a product purchase processing page on the terminal device 5 connected to the Internet 2 via the Internet 2 and realizes purchase of the product on the product purchase processing page.

  The shop server system 1 is connected to the Internet 2, and a shop web server 6 storing a shop site 52 that enables browsing of web pages on a terminal device 5 that is also connected to the Internet 2, and the shop web server 6 and a shop database server 7 for providing data for constructing a web page in FIG.

  The shop web server 6 and the shop database server 7 constituting the shop server system 1 are systems each having a communication interface, a large-capacity data storage device, and the like, and the central processing unit serves as an external storage device such as a hard disk device. Various functions as described later are realized by reading the recorded program and executing processing according to the program.

  The portal server system 3 is connected to the Internet 2, and a portal web server 8 storing a portal site 51 to a shop site 52 that can browse web pages on a terminal device 5 that is also connected to the Internet 2, The portal web server 8 includes a portal database server 9 for providing data for constructing a web page.

  The portal web server 8 and the portal database server 9 constituting the portal server system 3 are systems each having a communication interface, a large-capacity data storage device, and the like, and the central processing unit serves as an external storage device such as a hard disk device. Various functions as described later are realized by reading the recorded program and executing processing according to the program.

  The shop server system 1 and the portal server system 3 are connected to an information communication network (the Internet 2 in this embodiment). A terminal device 5 used by the user is connected to the Internet 2. Each of the terminal devices 5 is a computer device such as a personal computer.

  Reference numeral 4 denotes a search engine provided on the Internet 2, that is, the Web, and is a system that searches a huge number of homepages on the Internet 2 that match a keyword. There is a type of engine that searches the entire text on a web page, and a type of engine that searches using the title and comment of the page as a clue. In general, a search engine periodically visits a home page made up of static files on the web to acquire keywords, and by inputting a predetermined keyword, the URL of the home page that matches the keyword is extracted. Yes.

  The shop database server 7 stores a plurality of tables in which various data targeted by each shop site 52 in the electronic commerce system of the present invention are stored. Extraction is performed and supplied to the shop web server 6.

  The portal database server 9 stores a plurality of tables in which various data targeted by the portal site 51 in the electronic commerce system of the present invention are stored. Are extracted and supplied to the portal web server 8.

  The shop web server 6 and portal web server 8 function as a WEB distribution server by performing data communication with each terminal device 5 accessed via the Internet 2 in accordance with a protocol such as HTTP (HyperText Transfer Protocol). To do. That is, in response to a request from each terminal device 5, the shop web server 6 displays a web page that is data including a document or image described in a digital document description language such as HTML (HyperText Markup Language) as the terminal device. Send to 5.

  FIG. 2 is a diagram showing an example of the configuration of a website in the electronic commerce system of the present invention.

  The shop web server 6 of the shop server system 1 is provided with a plurality of shop site storage units 20 for storing one shop site 52 for each shop.

  The shop site storage unit 20 includes a shop home page 40 of the shop site, a shop details information page 45 on which detailed information of the shop is posted, a handling product list page 47 for each shop showing a list of products handled in the shop, A product detail information page 46 on which detailed information of products handled by the shop is posted, and a purchase processing page 48 on which the customer performs purchase processing are stored. The shop detailed information page 45, the handling product list page 47, and the product detailed information page 46 function as information posting pages of the present invention.

  The shop home page 40, the shop detailed information page 45, the handling product list page 47, the product detailed information page 46, and the purchase processing page 48 each include a subdomain assigned to the shop site 52 in the browser of the terminal device 5. It can be displayed on the display device of the terminal device 5 by inputting a unique URL. Then, by performing predetermined data input or input operation on the input device of the terminal device 5, site search, link destination page display, list display, detailed display, purchase processing, and the like can be performed.

  The shop home page 40, the shop detailed information page 45, and the product detailed information page 46 are stored as static files such as HTML documents. On the other hand, the handling product list page 47 and the purchase processing page 48 are cached as dynamic files automatically generated by inserting predetermined data into template data.

  The shop detailed information page 45 and the product detailed information page 46 are displayed on the terminal device 5 via a link and / or search means provided on the shop home page 40 in the shop site 52 displayed on the terminal device 5. It is configured. The handling product list page 47 is provided with a link to the product detailed information page 46 and is displayed on the terminal device 5 through a link provided on the shop detailed information page 45.

  That is, in this example, the shop detailed information page 45 can be displayed from the shop homepage 40 via a link provided on the shop homepage 40. The shop detailed information page 45 is a page on which detailed information about the shop is posted.

  In addition, the handling product list page 47 can be displayed from the shop homepage 40 via a link and / or search means provided on the shop homepage 40. Further, the handling product list page 47 can be displayed from the shop detailed information page 45 through a link and / or search means provided in the shop detailed information page 45. The handling product list page 47 can display a list of all products handled in the shop, display a list of products narrowed down by a predetermined search condition, or list a product belonging to a categorized category. Can also be displayed.

  Further, a product detail information page 46 can be displayed from the shop home page 40 via a link and / or search means provided on the shop home page 40. In addition, a product detail information page 46 is displayed via a link provided on the handling product list page 47. The product detail information page 46 can be provided for each product by one page (that is, one file).

  The product detail information page 46 is displayed when a customer who has viewed the product list page 47 wants to know more detailed information. Then, the purchase processing page 48 can be displayed via a link provided on the product detail information page 46. The purchase processing page 48 is a page where a customer who has seen the product detail information page 46 performs a process for actually purchasing the product. Specifically, the shopping cart function, the payment information input function, and the delivery destination. It implements functions necessary for purchase processing such as input functions.

  The portal web server 8 of the portal server system 3 is provided with a plurality of portal site storage units 29 for storing one portal site 51. Registered in the portal site storage unit 29 as a portal site 51 is a portal top page 42 of the portal site 51, a shop list page 43 displaying a list of shops registered in the portal site 51, and the portal site 51. Stored is a product list page 44 that displays a list of products handled in each shop.

  As described above, the portal site 51 existing in the portal web server 8 does not include the detailed information of the shop as the substance of the web shop, the detailed information of the products handled in the shop, and the page for performing the purchase process. There are only a top page 42 and a shop list page 43 and a product list page 44 displayed on the terminal device 5 by linking and / or searching to the portal top page 42. The shop list page 43 is linked to the shop detailed information page 45 of the shop site 52, and the product list page 44 is linked to the product detailed information page 46 of the shop site 52.

  That is, the portal site 51 does not have a function as a so-called virtual mall, but functions as an entrance to the shop site 52.

  In the shop list page 43, shop list information of shops registered in the portal site 51 among the shops in which the shop site 52 is stored in the shop web server 6 is posted. On the product list page 44, list information of products handled by the shop registered in the portal site 51 is posted. The shop list page 43 and the product list page 44 are configured to be displayed on the terminal device 5 via a link and / or search means provided on the portal top page 42 of the portal site 51. .

  That is, in this example, the shop list page 43 can be displayed from the portal top page 42 via a link and / or search means provided on the portal top page 42. In addition, the product list page 44 can be displayed from the portal top page 42 via a link and / or search means provided on the portal top page 42.

  The shop list page 43 can also display a shop list of all the shops registered in the portal site 51, or a predetermined search condition or category classification from the entire shop registered in the portal site 51. It is also possible to display a list of shops that have been narrowed down and extracted. In this case, in order to display a list of shops narrowed down by various extraction conditions, the shop list page 43 caches the automatically generated dynamic file as described later.

  The product list page 44 can also display a list of all products handled in the shop registered in the portal site 51, and is narrowed down by a predetermined search condition or category classification from all the products handled by all shops. A list of extracted products can also be displayed. In this case, in order to display a list of products narrowed down by various extraction conditions, the product list page 44 caches the automatically generated dynamic file as described later.

  In this system, a link is formed between each shop site stored in each shop site storage unit 20 in the shop web server 6 and the portal site 51 stored in the portal web server 8.

  That is, the shop detailed information page 45 and the product detailed information page 46 stored in each shop site storage unit 20 are links and / or search means provided on the shop home page 40 in the shop site 52 displayed on the terminal device 5. The terminal device is configured to be displayed on the terminal device 5 via the link and / or the search means provided on the portal top page 42 of the portal site 51 stored in the portal web server 8. 5 is displayed.

  Explaining in detail, the shop detailed information page 45 is linked via the link provided on the portal top page 42 and / or the link provided on the shop list page 43 displayed on the terminal device 5 via the search means. The terminal device 5 is configured to be displayed. The shop list page 43 displays a list of a plurality of shops, and the display of each shop is linked to a shop detailed information page 45 stored in the shop site storage unit 20 of the shop corresponding to each shop.

  The product detail information page 46 is linked to the terminal device via a link provided on the portal top page 42 and / or a link provided on the product list page 44 displayed on the terminal device 5 via a search means. 5 is displayed. The product list page 44 displays a list of a plurality of products. These products include items handled by a plurality of shops, and the display of each product includes information on the shops handling the products. ing. Thus, since the list of products displayed on the product list page 44 includes products handled by a plurality of shops, each product is displayed in the shop site storage unit 20 of the shop handling the products. It is linked to the stored product detail information page 46.

  Further, since the shop detailed information page 45 and the product detailed information page 46 are composed of static files such as HTML documents, the shop detailed information page 45 and the product detailed information page are subject to patrol of the search engine 4 on the web. The search engine 4 hits the shop detailed information page 45 and the product detailed information page 46 by executing the search by inputting the keyword used in 46 into the search engine.

  In this system, a plurality of shop site storage units 20 each storing one shop site 52 are provided, and a plurality of portal site storage units 29 storing one portal site 51 are provided. While it is possible to register a plurality of shop sites 52, the shop site 52 can also be registered to a plurality of portal sites 51.

  FIG. 3 shows an example of the relationship between the portal site 51 and the shop site 52.

  In this example, five portal sites 51 of A, B, C, D, and E and eight shop sites 52 of a, b, c, d, e, f, g, and h are shown. Of course, what is illustrated is an example, and the portal site 51 may be 5 or less, may be 5 or more, and the shop site 51 may be 8 or less, or 8 or more.

  In this example, three shop sites 52 (a) (b) (c) are registered in the portal site 51 (A). That is, the shop list page 43 in the portal site 51 (A) displays a list of three shop sites 52 (a), (b), and (c), and each shop site is indicated by a link provided in the display of each shop. 52 (a) (b) (c) Each shop detailed information page 45 is displayed.

  Similarly, two shop sites 52 (c) (e) are registered in the portal site 51 (B), two shop sites 52 (a) (f) are registered in the portal site 51 (C), Two shop sites 52 (d) (f) are registered in the portal site 51 (D), and three shop sites 52 (c) (g) (h) are registered in the portal site 51 (E). .

  When this is viewed from the shop site 52 side, the shop site 52 (a) is registered in two portal sites 51 (A) (C), and the shop site 52 (b) is registered in one portal site 51 (A). , Shop site 52 (c) is registered in three portal sites 51 (A), (B), and (E), shop site 52 (d) is registered in one portal site 51 (D), and shop site 52 (e ) Is registered in one portal site 51 (B), shop site 52 (f) is registered in two portal sites 51 (C) (D), and shop site 52 (g) is registered in one portal site 51 (E). ) And the shop site 52 (h) is registered in one portal site 51 (E).

  FIG. 4 is a functional block diagram showing the shop server system 1.

  The shop web server 6 is given a unique network address (URL). The user can access the shop web server 6 by designating this URL in each terminal device 5, and can read a document or image described in a digital document description language such as HTML (HyperText Markup Language). The data can be viewed on the homepage. In addition, on the homepage, data such as documents and images and selection input operations are input and transmitted to the shop web server 6 as necessary, and decision-making information is sent to the shop web server 6. It has become. Details of these will be described later.

  The shop web server 6 stores a shop master 11 in which information on the shop is recorded, a product master 10 in which information on products handled in the shop is recorded, and information recorded in the shop master 11 and the product master 10. A shop database server 7 including database search means 15 for database search is attached.

  The shop database server 7 includes a data storage unit 23 in which various kinds of data are stored, and a database search unit 15 that searches the data stored in the data storage unit 23 to extract predetermined information. ing.

  The data storage unit 23 includes a shop master 11 in which information about a shop that constructs a website in the shop server system 1 is recorded, a product master 10 in which information about products handled in each shop is recorded, and the shop server system. Stored are a customer master 12 in which information related to a customer who performs product purchase processing at the shop site 52 constructed in 1 is recorded, and a transaction in which information related to a transaction in which the product purchase processing is performed in the shop site 52 is recorded. And a transaction storage unit 13.

  FIG. 5 shows an example of each table stored in the database server 4.

  The product master 10 includes a product code for identifying a product, a product name, a price, a business category that is a large classification when the product is categorized by industry, and a small classification when the product is classified by product type. Information about a product such as a certain product category and a shop code of a shop handling the product is recorded.

  The shop master 11 includes, as a user code for identifying a shop as a trader, a shop code, an ID, a password, and other authentication information to be referred to at the time of authentication, a shop name (store name), and an address Information on shops such as a telephone number, a FAX number, an e-mail address, and a business category, which is a large classification when a shop is classified into business categories, is recorded.

  The customer master 12 records authentication information to be referred to at the time of authentication such as a customer code, an ID, and a password as a user code for identifying a customer as a trader. In addition, the customer master 21 records customer-related information such as the customer's name, address, telephone number, FAX number, and mail address.

  The transaction 14 stored in the transaction storage unit 13 includes, for example, a slip number as transaction data. Data relating to product transactions such as date, product code, quantity, amount, etc. are recorded. In addition, a customer code and a shop code as user codes are recorded as transaction data.

  Then, the database search means 15 searches the information recorded in the product master 10, the shop master 11, the customer master 12 and the transaction 14 to extract predetermined information.

  A plurality of the data storage units 23 are provided so that the table areas are different independently for each shop, and a merchandise master 10, a shop master 11, a customer master 12, and a transaction 14 are provided for each shop.

  Information retrieved from the database by the database retrieval means 15 is output to the shop web server 6 as necessary, and the shop database is used as the template data stored in the template storage unit 17 such as an external storage device. A web page screen is generated by fitting the data supplied from the server 7.

  Referring back to FIG. 4, the shop web server 6 is a web page that is a content page based on information extracted by database search of the shop master 11 and / or the product master 10 by the database search means 15. Web page generating means 16 for automatically generating the web page, and a shop site storage unit 20 for storing the web page.

  The shop web server 6 includes a template storage unit 17 in which a template used when the web page generation unit 16 generates a web page is stored. The web page generation unit 16 is stored in the template storage unit 17. A web page is automatically generated by assigning the data extracted by the database search means 15 to a predetermined template file. Here, the data searched in the database by the database search means 15 is data recorded in the merchandise master 10, the shop master 11, the customer master 12, and the transaction 14, and is posted on the web page where these information are generated. .

  The shop site storage unit 20 is generated as a static file storage unit 18 for storing web pages composed of static files such as HTML files, and dynamic files by Java (registered trademark), ASP (Active Server Pages), and the like. And a dynamic file cache unit 19 for caching the web page.

  A plurality of the shop site storage units 20 are provided independently for each shop, and a dynamic file cache unit 19 and a static file storage unit 18 are provided for each shop.

  In addition, the static file storage unit 18 stores an existing page provided in advance including the shop home page 40 and a new page generated by the web page generation unit 16 as described above. These existing pages and new pages are composed of static files including documents and images described in a digital document description language such as HTML.

  The web page generating means 16 generates a shop detailed information page 45 on which shop information is posted, based on information extracted by searching the shop master 11 with the database searching means 15. The shop detailed information page 45 generated here is stored in the static file storage unit 18 with a file name that is a part of the URL.

  Further, the web page generation means 16 is a product detail information page 46 in which information of each product is posted as the content page based on information extracted by performing a database search of the product master 10 with the database search means 15. Is automatically generated as a static file. The product detail information page 46 generated here is stored in the static file storage unit 18 with a file name that is a part of the URL.

  The web page generation means 16 uses, as a dynamic file, a handling product list page 47 showing a list of handling products in the shop based on information extracted by searching the product master 10 with a database search means 15. Generate automatically. The handling product list page 47 is generated using an operation input to a link provided on the shop detailed information page 45 as a trigger. Alternatively, it is generated with selection of category classification on the shop homepage 40 or narrowing down by the search means as a trigger. The handled product list page 47, which is a dynamic file generated here, is cached in the dynamic file cache unit 19.

  The shop web server 6 displays a static file such as an HTML file stored in the static file storage unit 18 and a dynamic file stored in the dynamic file cache unit 19 on a browser or the like of each terminal device 5. The display control means 21 which performs control which can be received and performs reception control etc. which receives the data input and transmitted on the screen displayed on each terminal device 5 is provided.

  The shop web server 6 operates to realize various functions of the present invention including data processing for the shop database server 7, the static file storage unit 18, the dynamic file cache unit 19, the display control means 21, and the like. The data processing means 22 is provided. This data processing means 22 enables various operations and processes on the web page displayed on the accessed terminal device 5. Details of these operations will be described later.

  FIG. 6 is a functional block diagram showing the portal server system 3.

  The portal web server 8 is given a unique network address (URL). The user can access the portal web server 8 by designating the URL on each terminal device 5, and can read a document or an image described in a digital document description language such as HTML (HyperText Markup Language). The data can be viewed on the homepage. Further, on the homepage, data such as documents and images and selection input operations are input and transmitted to the portal web server 8 as necessary, and decision-making information is transmitted to the portal web server 8. It has become. Details of these will be described later.

  The portal web server 8 includes a data storage unit 34 in which shop data and product data are stored, and a database database unit 9 including database search means 25 for searching the data recorded in the data storage unit 34. Is attached.

  A plurality of data storage units 34 are provided independently for each portal site 51, and one data storage unit 34 exists corresponding to one portal site 51. Each data storage unit 34 includes a shop data storage unit 26 in which shop data of a shop registered in the portal site 51 is stored, and a product data storage unit 27 in which data on products handled in the registered shop is stored. Have.

  The portal database server 9 further includes database search means 25 for searching the data stored in the shop data storage unit 26 and the product data storage unit 27 to extract predetermined information.

  FIG. 7 shows an example of each table stored in the data storage unit 34.

  The shop data stored in the shop data storage unit 26 stores data related to a shop for generating the shop list page 43 by the web page generating means 32 described later. In the shop data storage unit 26, for example, information related to the shop such as a shop code, a shop name (store name), and a business category that is a large classification when the shop is categorized by business type is recorded.

  In the product data stored in the product data storage unit 27, data related to products for generating the product list page 44 by the web page generation unit 32 described later is recorded. The product data storage unit 27 includes, for example, a product code, a shop code of a shop that handles the product, a name of the product, a business category that is a large classification when products are categorized by business type, and a product by category of product. Information related to products, such as a product category, which is a small category when dividing, is recorded.

  The portal web server 8 uses the shop search page 43 and / or the product list based on the data extracted by searching the store data storage unit 26 and / or the product data storage unit 27 with the database search means 25. A web page generating unit 32 that automatically generates and caches the page 44 as a dynamic file, and a portal site storage unit 29 that stores the web page are provided.

  A plurality of portal site storage units 29 are provided independently so that the table areas are different for each portal site 51, and a shop data storage unit 26 and a product database storage unit 27 are provided for each portal site 51.

  The portal web server 8 includes a template storage unit 33 that stores a template used when the web page generation unit 32 generates a web page. The web page generation unit 32 is stored in the template storage unit 33. A web page is automatically generated by assigning the data extracted by the database search means 25 to a predetermined template file. Here, the data searched in the database by the database search means 25 is data stored in the shop data storage unit 26 and the product data storage unit 27, and is posted on a web page where such information is generated.

  The portal site storage unit 29 is generated as a static file storage unit 31 that stores a web page composed of a static file such as an HTML file, and a dynamic file such as Java (registered trademark) or ASP (Active Server Pages). And a dynamic file cache unit 30 that caches the web page.

  A plurality of the portal site storage units 29 are provided independently for each portal site 51, and a dynamic file cache unit 30 and a static file storage unit 31 are provided for each portal site 51.

  The static file storage unit 31 stores existing pages such as the portal top page 42 that are provided in advance. This existing page is composed of a static file including a document and an image described in a digital document description language such as HTML.

  The web page generating means 32 further displays a list of shops extracted based on information extracted by searching the shop data storage section 26 with a database search means 25 under a predetermined search condition. The list page 43 is automatically generated as a dynamic file. The shop list page 43, which is a dynamic file generated here, is cached in the dynamic file cache unit 30.

  The web page generation unit 32 further displays a list of products extracted based on information extracted by performing a database search on the product data storage unit 27 using the database search unit 25 under a predetermined search condition. The list page 44 is automatically generated as a dynamic file. The product list page 44, which is a dynamic file generated here, is cached in the dynamic file cache unit 30.

  At this time, the web page generating means 32 uses a shop list page 43 and a product list page 44 as dynamic files generated based on data extracted from the shop data storage unit 26 and the product data storage unit 27 in a certain portal site 51. Is cached in the dynamic file cache unit 30 of the portal site storage unit 29 of the portal site 51 corresponding to the portal site 51.

  The portal web server 8 displays a static file such as an HTML file stored in the static file storage unit 31 and a dynamic file stored in the dynamic file cache unit 30 on a browser or the like of each terminal device 5. The display control means 28 which performs control etc. which can be received and performs the reception control etc. which receive the data input and transmitted by the screen displayed on each terminal device 5 is provided.

  In this system, each shop site 52 is stored in the shop web server 6, and the portal web server 8 stores a portal site 51 registered by a shop having a shop site in the shop web server 6. ing.

  The portal site 51 stored in the portal web server 8 is a dynamic file displayed on the terminal device 5 via the portal top page 42 and a link and / or search means provided on the portal top page 42. A generated shop list page 43 and a product list page 44 are provided.

  On the other hand, the shop site 52 stored in the shop site storage unit 20 of the shop web server 6 includes a shop detailed information page 45 and a product detailed information page 46 stored as static files.

  And the shop detailed information page 45 of a shop site is linked with each display of the shop list of the said shop list page 43 of the portal site 51, and is displayed on the terminal device 5. FIG. The shop detailed information page 45 is a part of the shop site 52 and is displayed on the terminal device 5 through the link and / or search means provided on the shop home page 40 as described above.

  Further, the product detail information page 46 of the shop site 52 is linked to each display of the product list on the product list page 44 of the portal site 51 and displayed on the terminal device 5. The product detail information page 46 is a part of the shop site 52 and is displayed on the terminal device 5 via the link and / or search means provided on the shop home page 40 and the handling product list page 47 as described above. The

  Next, a configuration for forming a link of the shop detailed information page 45 to the shop list page 43 and a configuration for forming a link of the product detailed information page 46 to the product list page 44 will be described.

  First, the shop detailed information page 45 searches the data recorded in the shop master 11 by the database search means 15, generates a static file such as HTML based on the data, and gives a static file with a predetermined file name. It is stored in the file storage unit 18. For example, a shop code of the shop is assigned as the file name at this time. At this time, the URL on the WWW of the shop detailed information page 45 is obtained by adding the above file name to the URL of the shop site 52.

  For example, the URL of the shop site 52 is “http://www.shop1.co.jp”, and the file name (that is, the shop code) of the static file of the shop detailed information page 45 generated at the shop site 52 is “ In the case of “s0001”, the URL of the shop detailed information page 45 in the shop site 52 is “http://www.shop1.co.jp/s0001.html”.

  Next, the shop list page 43 searches the shop data stored in the shop data storage unit 26 with the database search means 25, generates a dynamic file of search and extraction results based on the data, and generates a dynamic file cache unit. Cache to 30. At this time, the shop code is read from the database search means 25, and the URL of the shop detailed information page 45 is generated in combination with the URL of the shop site 52. Is provided.

  For example, in the above example, if the URL of the shop site 52 is “http://www.shop1.co.jp” and the shop code is “s0001”, the shop details information page 45 of the shop site 52 “Http://www.shop1.co.jp/s0001.html” is generated as a URL and linked to the display of each shop on the shop list page 43 of the search extraction result.

  By doing so, by clicking the display of the shop displayed on the shop list page 43 of the portal site 51 in the terminal device 5, the shop detailed information page 45 of the shop site 52 is displayed on the terminal device 5. is there.

  Next, the product list page 44 searches the data recorded in the product master 10 with the database search means 15, generates a static file such as HTML based on the data, and gives a static file with a predetermined file name. It is stored in the file storage unit 18. As the file name at this time, for example, a combination of the shop code of the shop and the product code of the product is given. At this time, the URL on the WWW of the shop detailed information page 45 is obtained by adding the above file name to the URL of the shop site 52.

  For example, when the shop code is “s0001” and the product code is “g0001”, the file name of the static file of the product detail information page 46 generated at the shop site 52 (that is, shop code + product code) is “s0001g0001”. " If the URL of the shop site 52 is “http://www.shop1.co.jp”, the URL of the shop detailed information page 45 in the shop site 52 is “http://www.shop1.co.jp”. /s0001g0001.html ".

  Next, the product list page 44 searches the product data stored in the product data storage unit 27 with the database search means 25, generates a dynamic file of search and extraction results based on the data, and generates a dynamic file cache unit. Cache to 30. At this time, the shop code and the product code are read out from the database search means 25, and the URL of the product detail information page 46 is generated in combination with the URL of the shop site 52. A link is provided for this.

  For example, in the above example, if the URL of the shop site 52 is “http://www.shop1.co.jp”, the shop code is “s0001”, and the product code is “g0001”, the shop site 52 “Http://www.shop1.co.jp/s0001g0001.html” is generated as the URL of the shop detailed information page 45 in the URL and linked to the display of each product on the product list page 44 of the search extraction result. Done.

  By doing so, the product detail information page 46 of the shop site 52 is displayed on the terminal device 5 by clicking the display of the product displayed on the product list page 44 of the portal site 51 in the terminal device 5. is there.

  In the shop site 52, when the handling product list page 47 for each shop is generated as a dynamic file and linked to the product detail information page 46, the product code is assigned as a file name, and the URL with the product code is added. Generate and provide a link.

  Further, in the shop site 52, when a link from the shop home page 40 to the shop detailed information page 45 is formed or a link from the shop home page 40 to the product detailed information page 46 is formed, the product code is also used as the file name. The URL is assigned and the URL with the product code added is generated to provide a link.

  Since the shop detailed information page 45 and the product detailed information page 46 are static files each composed of an HTML document or the like, they are registered as search targets in the search engine 4. For example, in the robot-type search engine 4, a web page published in a state that can be browsed via the Internet 2 is periodically automatically registered as a search target, and registered by inputting a desired keyword and searching. The web page is extracted and displayed on the browser of the terminal device 5 in a predetermined order from the web page highly relevant to the search keyword. In this way, the shop detailed information page 45 and the product detailed information page 46 are registered as search targets in the search engine 4. Note that registration to the search engine 4 may be performed manually.

  Further, the contents displayed on the shop list page 43 and the product list page 44 of the portal site 51, the handling product list page 47 of the shop site 52, and the purchase processing page 48 can be changed depending on the extraction conditions and other conditions by database search. Therefore, it is not stored as a static file, but is generated as a dynamic file each time and cached in the dynamic file cache unit 30 as described above.

  When a customer who operates the terminal device 5 purchases a product at the web shop registered in the portal site 51, the purchase process can be performed by accessing the product detailed information by the following methods 1-4.

  The first method is to go from the shop home page 40 of the shop to the shop detailed information page 45, and further to the handling product list page 47 in the shop, from which the product detailed information page 46 is displayed, and the intention of purchase. If there is, the process proceeds from the product detail information page 46 to the purchase process page 48 to execute the purchase process.

  The second method is to display the shop list page 43 from the portal top page 42 of the portal site 51, further proceed to the shop detailed information page 45, further proceed to the product list page 47 handled at the shop, and from there the product detailed information In this method, the page 46 is displayed, and if there is an intention to purchase, the process proceeds from the product detail information page 46 to the purchase process page 48 to execute the purchase process.

  In the third method, the product list page 44 is displayed from the portal top page 42 of the portal site 51, and further proceeds to the product detail information page 46. If there is an intention to purchase, the product detail information page 46 proceeds to the purchase processing page 48. This is a method for executing purchase processing.

  In this system, in the second method and the third method, one shop site 52 is registered in a plurality of portal sites 51, and access through the plurality of portal sites 51 is accepted, so that a browsing opportunity, that is, a visit Opportunities can be increased.

  The fourth method is to enter a desired search keyword related to a product desired to be purchased in the search engine 4 or a desired search keyword related to a shop to be used for searching, and to register a shop registered as a search target in the search engine 4. The detailed information page 45 is extracted by searching, and the shop detailed information page 45 is displayed from the link displayed on the search engine 4, and the processing proceeds to the handling product list page 47 in the shop, from which the product detailed information page 46 is displayed. If there is an intention to purchase, the process proceeds from the product detail information page 46 to the purchase processing page 48 to execute the purchase processing.

  Similarly, the search engine 4 inputs a desired search keyword related to a product desired to be purchased or a desired search keyword related to a shop to be used for searching, and a product detail information page registered as a search target in the search engine 4. 46 is extracted by searching, the product detail information page 46 is displayed from the link displayed on the search engine 4, and if there is an intention to purchase, the product detail information page 46 proceeds to the purchase processing page 48 to execute the purchase process. It is.

  FIG. 8 and FIG. 9 illustrate a process in the system of the present invention to reach a purchase processing page 48 for sequentially displaying each web page and purchasing a product.

  FIG. 8 is a first example, and the above-described first to fourth methods will be described.

(First method)
First, a product purchaser designates a predetermined URL with the terminal device 5 connected to the Internet 2 and connects to the shop web server 6 to display the shop home page 40 on the terminal device 5. The shop home page 40 is a unique home page registered in the portal site 51. The shop home page 40 is provided with a link to the shop detailed information page 45, and the shop detailed information page 45 is displayed on the terminal device 5 by clicking the link.

  The shop detailed information page 45 displays a list of product categories of products handled in the shop. Each product classification displayed on the shop detailed information page 45 is configured as a link to a handling product list page 47 that displays a list of products of the product classification handled in the shop. When the click of this link is used as a trigger, the product search unit 15 searches the database of the product master 10 to extract products of the product category to be handled in the shop, and the handling product list page 47 is set based on the extracted information. It is automatically generated as a dynamic file, cached, and displayed on the terminal device 5.

  The handling product list page 47 displays a list of handling products of the product classification in the shop. In the display of each product, a link to a static file that configures the product detail information page 46 of each product is provided. Therefore, when one of the product displays listed on the handling product list page 47 is clicked, the product detail information page 46 of the product is displayed on the terminal device 5.

  Detailed information on the product is displayed on the product detailed information page 46 and a link to the purchase processing page 48 is provided. By clicking the link, the purchase processing page 48 is displayed on the terminal device 5. It is displayed and the purchase process can be executed.

(Second method)
First, when a product purchaser specifies a predetermined URL on the terminal device 5 connected to the Internet 2 and connects to the portal web server 8, the portal top page 42 is first displayed on the terminal device 5. The portal top page 42 is provided with a shop search unit for searching for a shop registered in the portal site 51. By inputting a desired keyword in the input box and clicking a search button, extraction is performed by database search. A shop list page 43 that displays a list of the shops that have been registered is displayed.

  At this time, as the keyword, for example, a store name, an industry category, a handling product classification, a product name, etc. are input, and the keyword input by clicking the search button is transmitted from the portal web server 8 to the portal database server 9. The shop data storage unit 26 is searched by the database search means 25. Based on the extracted shop data, the shop list page 43 is generated as a dynamic file and cached by the web page generating means 32.

  Next, a list of shop names is displayed on the shop list page 43. Each shop name is displayed with a link to a static file constituting the shop detailed information page 45 of each shop. Yes. Therefore, when one of the shop names listed on the shop list page 43 is clicked, the shop detailed information page 45 in the shop site 52 is displayed on the terminal device 5.

  The shop detailed information page 45 displays a list of product categories of products handled in the shop. In this example, an example of a personal computer shop is shown, and an example in which a category such as “desktop” or “notebook” is displayed as a product category is illustrated. Each product classification displayed on the shop detailed information page 45 is configured as a link to a handling product list page 47 that displays a list of products of the product classification handled in the shop. When the click of this link is used as a trigger, the product search unit 15 searches the database of the product master 10 to extract products of the product category to be handled in the shop, and the handling product list page 47 is set based on the extracted information. It is automatically generated as a dynamic file, cached, and displayed on the terminal device 5.

  The handling product list page 47 displays a list of handling products of the product classification in the shop. In the display of each product, a link to a static file that configures the product detail information page 46 of each product is provided. Therefore, when one of the product displays listed on the handling product list page 47 is clicked, the product detail information page 46 of the product is displayed on the terminal device 5.

  Detailed information on the product is displayed on the product detailed information page 46 and a link to the purchase processing page 48 is provided. By clicking the link, the purchase processing page 48 is displayed on the terminal device 5. It is displayed and the purchase process can be executed.

  In the present system, since one shop site 52 can be registered in a plurality of portal sites 51, it is possible to greatly improve customer visit opportunities at the shop site 52.

(Third method)
First, the portal top page 42 is displayed on the terminal device 5 as described above. The portal top page 42 is provided with a product search unit for searching for products handled by a large number of shops registered in the portal site 51. By inputting a desired keyword in the input box and clicking a search button, A product list page 44 displaying a list of products extracted by the database search is displayed.

  At this time, for example, the business category, the handling product classification, the product name, the store name, etc. are input as the keyword, and the keyword input by clicking the search button is transmitted from the portal web server 8 to the portal database server 9. The product data storage unit 27 is searched by the database search means 25. Based on the product data extracted here, the product list page 44 is generated as a dynamic file by the web page generation means 32 and cached.

  Next, a list of product names is displayed on the product list page 44, and each product name is displayed on the static information that forms the product detail information page 46 of the product at the shop site 52 that handles the product. A link to the target file is provided. Therefore, when one of the product names listed on the product list page 44 is clicked, the product detail information page 46 of the product is displayed on the terminal device 5.

  Detailed information on the product is displayed on the product detailed information page 46 and a link to the purchase processing page 48 is provided. By clicking the link, the purchase processing page 48 is displayed on the terminal device 5. It is displayed and the purchase process can be executed.

(Fourth method)
First, the product purchaser designates a predetermined URL on the terminal device 5 connected to the Internet 2, connects to the search engine 4, and displays a search screen on the terminal device 5. The search engine 4 searches the shop detailed information page 45 registered as a search target in the search engine 4 by inputting a desired search keyword related to a product desired to be purchased and a desired search keyword related to a shop to be used. The shop detailed information page 45 of the shop site 52 is displayed from the link extracted by the search engine 4 and displayed on the search engine 4. After the shop detailed information page 45 is displayed on the terminal device 5, it is the same as the first and second methods described above, and the process proceeds to the handling product list page 47 in the shop, from which the product detailed information page 46 is displayed. If there is an intention to purchase, the product details information page 46 proceeds to the purchase processing page 48 to execute the purchase processing.

  In addition, the search engine 4 inputs a desired search keyword related to a product desired to be purchased and a desired search keyword related to a shop to be used for searching, and thereby the product detail information page 46 registered as a search target in the search engine 4. Is extracted by search, and the product detail information page 46 of the shop site 52 is displayed from the link displayed on the search engine 4. After the product detail information page 46 is displayed on the terminal device 5, it is the same as the first and second methods described above. If there is an intention to purchase, the product details information page 46 proceeds to the purchase processing page 48 to purchase. Execute the process.

  As described above, the access to the shop detailed information page 45 and the product detailed information page 46 of the shop registered in the portal site 51 is performed via the portal top page 42 in addition to the access via the shop homepage 40. Thus, access through the search engine 4 and three access routes are provided, and efficient customer collection can be performed.

  FIG. 9 is a second example. Basically, it is the same as the first example shown in FIG. 8, but there is a slight difference between the second method and the third method, which will be described below.

(Second method)
The portal top page 42 is provided with a link for displaying a list of shops registered in the portal site 51. By clicking the link “to shop list”, the business category list page 49 is displayed on the terminal. It is displayed on the device 5.

  The industry category list page 49 is an industry category, that is, a large classification. In this example, “sport”, “diet”, “health”, etc. are displayed. The industry category display on the industry category list page 49 is configured as a link to a shop list page 43 that displays a list of shops belonging to the industry category. When the click of this link is used as a trigger, the shop search unit 25 is searched by the database search means 25 to extract a shop belonging to the industry category, and the shop list page 43 is dynamically changed based on the extracted information. It is automatically generated as a file, cached, and displayed on the terminal device 5.

  The shop list page 43 is the same as that shown in the first example, and the following operations are the same as those in the first example. The shop list page 43 proceeds from the shop list page 43 to the shop detailed information page 45 and is further handled at the shop. Proceeding to the merchandise list page 47, the merchandise detailed information page 46 is displayed, and if there is an intention to purchase, the merchandise detailed information page 46 proceeds to the purchase processing page 48 to execute the purchase processing.

(Third method)
The portal top page 42 displays a “business category list” for narrowing down the products handled by the shop registered in the portal site 51. The “business category list” is a business category, that is, a large classification, and in this example, “sport”, “diet”, “health”, etc. are displayed. The display of the business category in the “business category list” is configured as a link to the product classification list page 50.

  The product category list page 50 displays a list of product categories of products belonging to the business category. This product category list page 50 is a category of business category, that is, a major category. In this example, it is a category of products belonging to the personal computer of the industry category, and an example in which “desktop”, “notebook”, etc. are displayed. ing. The product category display on the product category list page 50 is configured as a link to the category-specific product list page 44.

  The display of the product category on the product category list page 50 is configured as a link to a category-specific product list page 44 that displays a list of products belonging to the product category. Using the click of this link as a trigger, the product data storage unit 27 is searched in the database by the database search means 25 to extract products belonging to the industry category, and the classified product list page 44 is displayed based on the extracted information. It is automatically generated as a dynamic file, cached, and displayed on the terminal device 5.

  The product list page 44 classified by category is the same as that shown in the first example, and the following operation is the same as the first example. From the product list page 44 classified by category to the product detail information page 46, If there is an intention, it is possible to proceed from the product detailed information page 46 to the purchase processing page 48 and execute the purchase processing.

  The first and fourth methods are the same as in the first example shown in FIG.

  As described above, according to the present invention, the information posting page is configured to be displayed on the terminal device via the link and / or search means provided on the homepage of the shop site displayed on the terminal device. In addition, since it is displayed on the terminal device via a link and / or search means provided on the portal top page of the portal site, the shop can collect from the portal site in addition to attracting customers from its own home page. The number of customers can be expected to increase, and the number of customers can be significantly improved. Moreover, since it is possible to link the information posting page of one's own shop with the portal top page of a plurality of portal sites, it is possible to expect a significant increase in the number of customers from the portal site. The shop web server is provided with a plurality of website storage units for storing one shop site for each shop, and the shops are linked to portal top pages of the plurality of portal sites and / or through search means. As a result, the mass effect of the portal site itself can be improved and the effect of attracting customers can be expected.

In the present invention, each shop site storage unit includes, as information posting pages, a shop detailed information page in which detailed information on the shop is posted and a product detailed information page in which detailed information on products handled by the shop are posted. If they are stored as static files,
Since the shop detailed information page and the product detailed information page are stored in the website storage unit as static files, the search target by the search engine on the web is highly likely to be hit by the search engine, and the terminal device Can greatly increase the number of browsing opportunities and improve customer collection efficiency.
In addition, the shop detailed information page and the product detailed information page are displayed on the terminal device via a link and / or search means provided on the homepage of the shop site displayed on the terminal device, and on the portal site. Since it is displayed on the terminal device via a link and / or search means provided on the portal top page, the shop can expect to attract more customers from the portal site in addition to attracting customers from its own homepage. The number of customers can be expected to increase due to an increase in the hit rate in the search engine, and the number of customers can be greatly increased. Further, the shop web server is provided with a plurality of website storage units for each shop for storing one shop site, and these shops are linked to the portal top page of the portal site via a link and / or search means. Therefore, it is possible to improve the mass effect of the portal site itself and to expect the effect of attracting customers.

In the present invention, the portal site storage unit includes a shop list page on which shop list information of a shop registered in the portal site among the stores in which the shop site is stored in the shop web server, and the portal site There is a product list page where the list of products handled by the shop registered in
The shop list page and the product list page are configured to be displayed on the terminal device via a link and / or search means provided on the portal top page of the portal site,
The shop detailed information page is configured to be displayed on the terminal device via a link provided on the shop list page, and the product detailed information page is configured via a link provided on the product list page. If configured to be displayed on the terminal device,
The shop detailed information page is displayed on the terminal device from the portal top page via the shop list page, and the product detailed information page is displayed on the terminal device from the portal top page via the product list page, and smoothly from the portal top page. By leading to the shop detailed information page and the product detailed information page, each shop can expect an increase in the number of customers from the portal site, and can greatly increase the number of customers.

In the present invention, the portal web server includes a portal database server including a data storage unit in which shop data and product data are stored, and a database search unit that searches the data recorded in the data storage unit. Attached
A plurality of the data storage units are provided for each portal site, and each data storage unit stores a shop data of a shop registered in the portal site and a product data storage unit in which data related to products handled in the registered shop is stored. Have
The portal web server automatically generates the shop list page and / or the product list page as a dynamic file based on data extracted by performing a database search on the data storage unit with a database search means, and corresponds If you have web page generation means to cache in the portal site storage,
Even if the number of shops registered in the portal site increases, the shop list page is automatically generated just by adding the data in the shop data storage unit. Therefore, there is no need to create complicated web pages each time. A shop list page can be created only by work.
Even if the number of products handled in each shop increases, the product list page is automatically generated just by adding the data in the product data storage unit, so there is no need to create complicated web pages each time. A product detail information page can be created with only minor work.
In addition, the above product list and shop list are not necessarily stored as a static file, but are stored as a dynamic file and stored in the system file, because the contents to be displayed in the list are not necessarily fixed depending on the extraction conditions of the product and shop and other conditions. Space can be saved.
Furthermore, since the data storage unit and the portal site storage unit are independent for each portal site, the independence of shop data and product data can be ensured.

In the present invention, the shop web server stores a shop master in which information on the shop is recorded, a product master in which information on products handled in the shop is recorded, and a database search for information recorded in the shop master and the product master. A database server for shops including a database search means for
The shop web server automatically sets the shop detailed information page and / or the product detailed information page as a static file based on information extracted by performing a database search on the shop master and / or the product master. In the case of providing web page generation means for generating and assigning a file name to be a URL and storing it in the website storage unit,
Even if the number of products handled in the shop increases, the product detail information page is automatically generated just by adding the product master data, so there is no need to create complicated web pages each time. You can create a product details page.
Even if there is a change in the shop information, the shop details information page is automatically generated just by updating the shop master data, so there is no need to create complicated web pages each time. A shop detail information page can be created only by work.

In the present invention, the web page generation means is further based on information extracted by performing a database search on the product master with the database search means using an operation input to a link provided on the shop detailed information page as a trigger. And automatically generate and cache a handling product list page showing a list of handling products in the shop as a dynamic file,
When the handling product list page is configured to be displayed on the terminal device through a link provided on the shop detailed information page, with a link to the product detailed information page,
Purchasing to operate the terminal device by connecting the shop detailed information page and the product detailed information page stored in the website storage unit as a static file through the handling product list page which is a dynamic file as described above A person can arrive at information on a product desired to be purchased from information on shop details. By doing in this way, the purchaser who entered the shop detailed information page from the search engine or the like can easily obtain the product information from the shop detailed information and perform the purchase processing.
Furthermore, the list of products handled by each shop is not necessarily stored as a static file, but is cached as a dynamic file because the number of products to be displayed in the list is not necessarily constant depending on the product extraction conditions and other conditions. The file storage area can be saved. Even if there are changes or additions to the products handled, simply adding the product master data automatically generates a product list page as a dynamic file that is generated each time, creating a complicated web page each time. There is no need to do work.

  In addition, according to the present invention, as described above, a shop can easily use a plurality of portal sites 51 to increase customer visit opportunities, and can use e-mail advertisements and the like performed in each portal site 51. It is possible to increase advertising opportunities. On the other hand, by using one shop among shops registered in a plurality of portal sites, the customer can obtain various information from the plurality of portal sites registered in the shop.

It is a figure which shows the network structure containing the electronic commerce system of this invention. It is a figure which shows an example of a structure of a website. It is a figure which shows an example of the relationship between a portal site and a shop site. It is a functional block diagram which shows the structure of a shop server system. It is a figure which shows the table stored in the data storage part. It is a functional block diagram which shows the structure of a portal server system. It is a figure which shows the table stored in the data storage part. It is a figure which shows the 1st example of operation | movement of this invention. It is a figure which shows the 2nd example of operation | movement of this invention.

Explanation of symbols

DESCRIPTION OF SYMBOLS 1 Shop server system 2 Internet 3 Portal server system 4 Search engine 5 Terminal device 6 Shop web server 7 Shop database server 8 Portal web server 9 Portal database server 10 Merchandise master 11 Shop master 12 Customer master 13 Transaction storage part 14 Transaction 15 Database search unit 16 Web page generation unit 17 Template storage unit 18 Static file storage unit 19 Dynamic file cache unit 20 Shop site storage unit 21 Display control unit 22 Data processing unit 23 Data storage unit 25 Database search unit 26 Shop data Storage unit 27 Product data storage unit 28 Display control means 29 Portal site storage unit 30 Dynamic file cache unit 31 Static File storage unit 32 Web page generation means 33 Template storage unit 34 Data storage unit 40 Shop home page 42 Portal top page 43 Shop list page 44 Product list page 45 Shop detailed information page 46 Product detailed information page 47 Handling product list page 48 Purchase processing page 49 Business Category List Page 50 Product Classification List Page 51 Portal Site 52 Shop Site

Claims (8)

A shop web server storing a shop site and a portal web server storing a portal site to the shop site;
The shop web server includes a plurality of shop site storage units for storing one shop site for each shop. Each shop site storage unit stores information on the shop and / or information on products handled by the shop. The posted information page is stored,
The portal web server is provided with a plurality of portal site storage units for storing one portal site,
The information posting page is configured to be displayed on the terminal device via a link and / or search means provided on the homepage of the shop site displayed on the terminal device, and portal tops of a plurality of portal sites. An electronic commerce system configured to be displayed on the terminal device via a link and / or search means provided on a page.   Each shop site storage unit has a static information page, a detailed information page on which detailed information on the shop is posted, and a detailed product information page on which detailed information on the products handled by the shop are posted. The electronic commerce system according to claim 1 stored as a file. The portal site storage unit includes a shop list page on which the shop list information of the shop registered in the portal site among the stores in which the shop site is stored in the web server for the shop, and the shop registered in the portal site. There is a product list page where the list information of products handled by
The shop list page and the product list page are configured to be displayed on the terminal device via a link and / or search means provided on the portal top page of the portal site,
The shop detailed information page is configured to be displayed on the terminal device via a link provided on the shop list page, and the product detailed information page is configured via a link provided on the product list page. The electronic commerce system according to claim 2, configured to be displayed on the terminal device. The portal web server is provided with a portal database server including a data storage unit in which shop data and product data are stored, and database search means for database searching for data recorded in the data storage unit,
A plurality of data storage units are provided for each portal site. Each data storage unit includes a shop data storage unit that stores shop data of a shop registered in the portal site, and data relating to products handled in the registered shop. Has a product data storage unit storing
The portal web server automatically generates the shop list page and / or the product list page as a dynamic file based on data extracted by performing a database search on the data storage unit with a database search means, and corresponds 4. The electronic commerce system according to claim 2, further comprising web page generation means for caching in the portal site storage unit. The shop web server includes a shop master in which information about the shop is recorded, a product master in which information about products handled in the shop is recorded, and database search means for database searching for the information recorded in the shop master and the product master. A database server for shops including
The shop web server automatically sets the shop detailed information page and / or the product detailed information page as a static file based on information extracted by performing a database search on the shop master and / or the product master. The electronic commerce system according to any one of claims 2 to 4, further comprising web page generation means for generating and assigning a file name as a URL and storing the file name in a website storage unit. The web page generation means is further configured based on information extracted by performing a database search with the database search means on the product master using an operation input to a link provided on the shop detailed information page as a trigger. Automatically generates and caches a product list page showing the list of products handled as a dynamic file,
6. The electronic commerce according to claim 5, wherein the handling product list page is provided with a link to the product detailed information page and is displayed on the terminal device via a link provided on the shop detailed information page. system. Prepare a shop web server storing the shop site and a portal web server storing the portal site to the shop site,
The shop web server is provided with a plurality of shop site storage units for each shop for storing one shop site.
The portal web server is provided with a plurality of portal site storage units for storing one portal site,
Each shop site storage unit stores an information posting page in which information on the shop and / or information on products handled by the shop is posted;
The information posting page is displayed on the terminal device via the link and / or search means provided on the home page of the shop site displayed on the terminal device, and the link provided on the portal top page of a plurality of portal sites and And / or displaying on the terminal device via a search means. Prepare a shop web server storing the shop site and a portal web server storing the portal site to the shop site,
The shop web server is provided with a plurality of shop site storage units for each shop for storing one shop site.
The portal web server is provided with a plurality of portal site storage units for storing one portal site,
Each shop site storage unit stores an information posting page in which information on the shop and / or information on products handled by the shop is posted;
The information posting page is displayed on the terminal device via the link and / or search means provided on the home page of the shop site displayed on the terminal device, and the link provided on the portal top page of a plurality of portal sites and An electronic commerce program that causes a computer device to execute the step of displaying on the terminal device via a search means.

Images