TWI276005B - System and method for enhancing e-commerce transactions by assessing the users' economic purchase value relative to advertisers - Google Patents

Abstract

A tracking system and method record the user's actions during a visit to various web servers. The user's actions include for example the queries made by the user, the URLs visited by the user, the products and/or services purchased by the user, the quotes requested by the user, the prices provided to the user, individual session profiles. The ebusinesses can assess an economic purchase value to the user relative to each advertiser. Based on this economic purchase value, the ebusinesses allot a corresponding advertising referral fee for this particular user and for the particular session in progress.

Description

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The related application of Dong Zhao, the invention relates to the US Patent Application (4) _, the standard "historical chat login system and method for promoting e-commerce by providing personalized web content and advertisements", which is on the same day as this application. The application is assigned to the same assignee as the present application and is hereby incorporated by reference. TECHNICAL FIELD The present invention relates to the field of data processing. In particular, the invention relates to a body system, and an association method for e-commerce advertising, with a search engine that can be used in a system that is linked together through an associated network (eg, the Internet). Maintained data for searching. More specifically, the present invention relates to computer software products for creating an Internet search and user history of activities during an Internet search, and using user history and activity profiles to evaluate users relative to advertisers. The economic purchase value and allows the advertising fee to be paid based on the value obtained by the learned user for the advertiser. BACKGROUND OF THE INVENTION The World Wide Web (WWW) consists of a network of connected computers that are connected to each other. Companies, government agencies, organizations, and individuals around the world maintain computer files that are linked together, called web pages. Users browse these web pages through a computer software program commonly referred to as an internet browser. Due to the large number of WWW sites, many web pages have information redundancy or a function or title that is very similar. The sheer number of WWWs causes users to rely primarily on search engines on the Internet to retrieve information or find vendors.

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k This paper scale applies to the Chinese National Standard (CNS) A4 specification (210X 297 mm) 1276005 V. Description of the invention (2 A7 B7 store location. These search engines use a variety of different methods to determine the user's specified search and The relevance of the information retrieved. The information provided by the creators of these web pages is called metadata, which is located within the Hypertext Markup Language (HTML) file used to describe these web pages. A web crawler's computer software product systematically accesses a web page by following a hypertext link page by page. The crawler indexes the web page for use by a search engine by using its address or The Uniform Resource Locator (URL), metadata, and other criteria found in this web page provide information about the web page. The crawler periodically updates the previously stored material and adds information about the newly created web page. The information collected by this crawler is stored in a repository or repository. The search engine is Searching to determine a match to a user-defined search, rather than trying to find a match instantly. A typical search engine has an interface with the search window from which the user can enter an alphanumeric search expression or keyword. The search engine performs a detailed lookup of available web sites that match the user's search criteria and returns the search results in the form of an HTML page. Each search result contains a search algorithm that is confirmed by the search engine to satisfy the user's search expression. A list of entries. Each entry or hit (hl〇 may include a hyperlink to point to a Uniform Resource Locator (URL) location page. In addition to the hyperlink, some search results pages also include a Short summary

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1276005 A7 B7 V. INSTRUCTIONS (3) To summarize or describe the contents of this U R L position. Typically, the abstract generated by the search engine comes from files on this URL and provides acceptable results for URLs pointing to HTML files. For a URL pointing to an HTML file or web page, a typical abstract includes a combination of values selected from the Η T M L tag. These values may include a text from the "title" tag of the page, from what is called "annotations" or "meta tag values" (eg "description", "keywords", etc.), from the "heading" tag value (eg Η 1, H2 mark), or a specific combination of content from these tags. More specifically, in terms of complexity and volume of information, the popularity of portal sites as gateways for very specialized information resources has evolved with the WWW. The term "entry site" (p〇rtal) is generally synonymous with a gateway and is commonly used to refer to a WWW site intended to be a stable site for a primary start site or network user. Current major portal sites include: Yahoo! 8, Excite®, Netscape®, Lycos®, Cnet®, and MSN The Microsoft Network®. This portal site serves as a gateway for a variety of general-purpose information; however, various specialized portals have become popular in recent years. The portal database is a repository of pre-collected, indexed summary information that is typically collected from the WWW using automated crawling tools. When the user types in a query, the search engine of the portal tries to match the keyword specified by the user with the profile metadata that has been extracted from the files stored in the library in advance, and then returns corresponding to A well-matched match for the user's query-6- This paper size applies to the China National Standard (CNS) A4 specification (210 X 297 mm)

Binding

1276005 A7 B7 V. Description of invention (4) List. Many web pages contain various types of ads, such as banner ads at the top or bottom of the page. Such advertisements may include scrolling information for images that change over time. Several attempts have been made to target users, some of which use cookies to collect information about these users. A method for exemplifying an advertising target is generally described in the following published patents: • US Patent No. 6,064,967 to Speicher; • US Patent No. 5,948,061 to Merriman; US Patent No. 5,572,643 to Judson; • USA to Humble Patent No. 4,833,308. However, the downside from the advertiser's point of view is that web users have a tendency to think inside when they read or interact with the information displayed on the main work area of the web page. To close the ad. In addition, by using a portion of the valuable "real estate for advertising" on the page, the remaining available work area on the page will be less than its full-screen capability. In order to make the best use of the valuable space dedicated to advertising. 'Advertising needs to be tailored individually for each user without overloading the information flow. Currently, Internet commerce (or e-commerce) uses the activities of customers on their own owned web sites to make Their sites and ads focus on the interests and needs of customers. However, e-commerce does not have access to information about the websites that users visit before they visit their pages, and because they cannot individually値Customers are closely tailored or target, so they are at a competitive disadvantage. Similarly, each customer visits one

1276005 A7 B7 V. INSTRUCTIONS (5) Stores are expected to have his or her unique needs; however, current e-commerce does not fully account for the personal characteristics of these customers in terms of hobbies and needs. Therefore, there is a need for a system and method that enhances e-commerce by personalizing the content and advertisements of web pages that are being viewed by a particular customer in a particular conversation. The demand for such a system has not been satisfactory to date. In addition, the advertising revenue is paid to the e-commerce based on the number of users who click on the advertiser's banner advertisement. Currently, the fees paid to e-commerce are likely to be fixed, because advertisers pay the same introduction fee regardless of whether they are accidentally or intentionally selected for banner ads. There is currently no way to distinguish the value of the user relative to the advertiser when the user clicks on the banner. Therefore, there is still a need for a system and method for determining the value of a user relative to an advertiser based on the search and activity history profile, which will cause e-commerce to charge a higher referral fee for an advertisement targeting a particular user's needs. And provide access to a potential broad customer base. The demand for such a system has not been satisfactory to date. Summary of the Invention Path tracking and associated methods can satisfy this need. This system records the history and activities of the web user and calculates the user's "economic purchase value" based on the user's relevance to the subject of the web page and the advertiser of the web page. Advertisers will apply the Chinese National Standard (CNS) A4 specification (210 X 297) based on a measure of the elasticity of the economic value of the users who rely on the Internet site of the advertiser. PCT) 1276005 A7 B7 V. Description of invention (6) Pay the introduction fee. For example, if a user’s buying history shows a high probability of purchasing the advertiser’s products and/or services, then the user will be assigned a higher economics to buy the value’ and thus pay more than one Users with lower economic purchase values have higher referral fees. The path tracking system provides a number of conveniences for users, e-commerce, and advertisers, some of which are as follows: 1 • E-commerce can now direct ads to these users' known personal needs' to make banner ads work best. Promote its appeal; 2. It can more effectively allocate the introduction fee of the advertiser, and it will vary with the customer's personal economic purchase value. The path tracking system uses a historical conversation recording method to send information (e.g., the user's conversation history or user profile) to the current network server B. To this end, a proxy server appends information to the base domain of the current network site B as an extended string or as part of a large extended string. For example, for Web site 8, the basic or basic domain is: www.URLB.com. An extended string containing the required information can be embedded in the extended word_, and then the extended string is appended to the basic field, as shown below. www.URLB.com / extended string. In the completion of step 440, the proxy server 221 assigns an economic purchase value to the user in step 51. This economic purchase value is based on the purchase history or a simplified assessment of the user and the goods or services provided by the web feeder B corresponding to the user's profile. In the above example, if the user has made several visits to the competing Internet site A and made one or more purchases before accessing the network site B, this

1276005 A7 B7 V. INSTRUCTIONS (A user may be assigned a higher economic purchase value than a user who has not previously made any purchase activity or visited a competitive site. Based on this customer's profile, path The tracking system evaluates this customer's purchase value, which reflects the known needs that can be met by the products and/or services provided by the current Internet vocabulary B. In short, the network does not Compared with the customer who needs the server B to share the demand, the customer with the known content that the web content closely matches will receive the (4) purchase value. The, /, the agent / agent word server is based on the economic purchase value of the customer. The introduction fee is evaluated. The introduction fee information can be generated by a lookup table that associates the economic purchase value with the list. The calculation of this evaluation can be performed by the server or the server 221, or Executed by the proxy server. The description of the drawings, the various features of the present invention, and the manner of obtaining them will be referred to the following patent application scope. And the drawings are explained in detail, and can be repeated, using the symbol of the component in the place of the quotient, and in the drawing: a schematic diagram of the reference between the 70 pieces of the reference to demonstrate a demonstration operating environment in which the application can be applied. The path tracking system of the present invention; -10^ 1276005 A7 B7 V. Description of the Invention (8) Figure 4 is a flow chart for describing the operation of the path tracking system of Figure 1-3. The following definitions and explanations provide background information about the technical field of the present invention, which is intended to make the present invention easier to understand, but not to limit the scope of the present invention; Applet: an application, for example A utility or a simple program.

Cookie: The information provided by the server, located at the user end of a user/server communication. The cookie is typically located on the user's hard drive and provides information about the user to the server. In most cases, cookies have a limited lifespan. Data Stream A series of data from one place to another. Ebusiness: A business transaction conducted online using the Internet or other communication network. Internet: A collection of interconnected public and private computer networks that are chained together by a set of stable protocols to form a global, decentralized network. Intra-Domain Links: The link to a file in a particular Internet site. Internet: A collection of interconnected public and private computer networks that are chained together by a set of standard protocols to form a global, decentralized network. -11 - This paper scale applies to Chinese National Standard (CNS) A4 specification (210 X 297 mm) 1276005 A7 _______ Β7 V. Invention Description I "Server: By returning ("delivering,") web file from the way A software program or computer that responds to a request from a web browser. URL (Uniform Resource Locator): A unique address that fully describes the location of a content object on the Internet. U r l's universal format 疋 k is _ server-address/path/filename (contracted: server address / path / file name). Web browser: A software program that allows users to request and read hypertext files. This browser gives some ways to view the contents of a web file and navigate from one file to another. Network files or web pages · A collection of available materials that are available on the World Wide Web and identified by a URL. In the simplest and most common case, a web page is a file written in HTML and stored on a web server. The server may generate dynamic web pages to respond to a request from the user. The web page can be in any format that the browser or a secondary application can display. The format of the transmission can be part of the response's title (eg, MIME type), such as "text/html", ''image/glf". HTML pages will generally refer to other pages and the Internet by including a hypertext link. Network resources: Web sites: Hypertext files ("network files" or web pages) that are linked together and a repository or other collection of associated data entities that can be accessed through a computer network and form a network Larger decentralized information systems, such as components of the WWW. Typically, a network site corresponds to a specific Internet function variable name and contains the characteristics of a particular organization. Other types of network sites include, For example, a company's "Enterprise-12- This paper scale applies to the Chinese National Standard (CNS) A4 specification (210X297 public I) 1276005 A7 B7 V. Invention Description (1()) • '罔 (ie a use of "quasinet" Hypertext database of the internal network of the road agreement, or a hypertext system using the document retrieval protocol different from the WWW. World Wide Web (WWW)··-Internet Client/server hypertext decentralized information retrieval system. Figure 1 depicts an overall environment of a path tracking system 10 to which the present invention may be applied. System 10 includes a software or computer program product that is typically embedded or at least partially installed. To the host server 15. Alternatively, the system 1 can be stored in a suitable storage medium, such as a floppy disk, a CD, a hard disk drive, or the like. Although the system is introduced in conjunction with the WWW. , but it can be used with a separate database of conditions that may be derived from www and/or other resources. The county-like communication #network 2 0 is composed of communication lines and feeders (eg, servos 2 5, 2 7) A switch consisting of a switch connected to a gateway (eg, gateway 3 。). The word server 25' 27 and the gateway 30 provide communication to the WWW Internet. The user (eg, the remote network) The road user is represented by a plurality of computers (for example, computers 35, 37, 39), and the host server 15 can be queried by the communication network 20 to obtain the required information. The host server 1 5 passes through a pass. A link (such as a telephone, cable, or satellite link) is connected to the network 2. The servers 25, 27 can be connected to other computers and gateways via high-speed Internet lines 4 4, 46. The means 25, 27 provide access to stored information (e.g., hypertext or web files) typically indicated as 50, 55, and 6 。. Hypertext files 5 〇, 5 5, 60 are likely to include other locally stored web pages. Embedded hypertext chain ____ - 13- This paper scale applies towel g® home standard (CNS) A4 specification (210X297 mil) 1276005 A7 ___ B7 V. Invention description (Π) ^ Knot, and to various web servers (eg, the feeder 27) stores its Eweb site or a 55, 60 hypertext link 7〇, 72, 74, 76 ° Figure 2 shows a user or a user graphical user Interface (GUI) Μ0 and WWW20 associated map! In the system 1〇. The system 1 圮 records all activities performed by a user (computer 35 in the figure) by the browser or the user graphical user interface 140. The user's activities can be, for example, query, search, click on links within the domain, and the like. The proxy server 2 2 1 is used in conjunction with the system 1 并 as an interface between the service provider i 〇 〇 and the system 10. In this figure, the system 1 is implemented on the user's computer 35, and the proxy server 221 is implemented by the service provider 1 to protect the user's private information from unauthorized hackers. attack. However, it should be understood that from a technical point of view, the proxy server 2 1 1 and the system 10 can be combined into a single application or software program and can reside on the server of the user's computer 35 or the service provider 100. . The search on the WWW is performed by the search service provider 10, which is usually composed of the network crawler 200, the search engine library 2 10, the index engine 220, the query converter 230, the search engine 240, and the search results. The converter 250 and the index database 260 are composed. In use, the crawler 2 crawls on the WWW and downloads the network files to the search engine library 21 where they are systematically stored and updated. The digest/index engine 220 indexes the network files and generates a file digest. These summaries and indexed data are stored in the summary/index database 260 to allow the search engine 240 to subsequently use the -14-f paper scale for the appropriate time (CNS) A4 specification (210 X 297 #)' 1276005 12 V. Invention Description ("Search Engine Library 2 10 is a data repository maintained by a network information collection program (such as web crawler T0200). Search Engine Library 2 1 〇 Maintains information or meta-data from the web pages encountered by the first. This meta-data is indexed by the engine, and is used to prepare the index. Preferably, the search engine Kuchuan is centrally maintained by the search service provider 1GG. The search engine library 2 (7) can be placed and maintained on a system provided on a single basis; a search service provider can access the system. The index engine 220 is stored for each of the search engines. The network file of the metadata in 21G generates an explanation. The polling converter 230, after being prompted by the browser 140, applies an internal query request to the index data stored in the index database 260, and uses the contention, Make The user's query matches (or queries, results) 2 7 〇 generates search results. System 10 records that the user is accessing the network word server A (representative) or the user is in (four) the current network ship B Activities during the previously visited web site. The user's activities include, for example, the query made by the user, the URL accessed by the user, the product purchased by the user, and/or the service spear. The quotation, the price offered to the user, the personal conversation, etc. In addition, the user can manually input additional information about his or her own, such as hobbies, resume information, etc. The large-part is referred to herein as a "user's simple building, and can be stored on the user's computer 35 for confidentiality reasons, or 'if authorized by the user, it can be stored in a secure station. Point on 'for example, a dedicated library provided by the service provider (10), or on a server that is independently maintained'. For easy access, the user's simplified paper size is suitable for the wealthy (four) home fresh (CNsI7^i 7i1Q x 297 mm) -15- 1276005 A7

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The precautions can be stopped by the user to prevent the web server B from accessing the chat information or the user profile. In order to send the information (ie the user's chat history or the user's profile) to the current web server B, the proxy server 221 (or system 1) attaches this information to the basics of the web site B. In the domain, as _ an extended word _ or as a part of a longer extended string. For example, for web site B its URL or base domain is: www.URLB.com. The extended suffix string required for the extravagance can be added to the extension _ and then appended to the basic field as follows: www URLB.com/extension string. Web server B, which now has this extended string, uses the information contained therein to provide personalized page content and/or advertisements to the user. For example, Web Server B can perform price comparisons and provide users with price-competitive products or services. Another way to perform Method 400 is to send a small program or co〇kie to the System 1 by the Proxy Server 2 2 1 (or Network Server B). When this applet or cookie is executed, it queries the system 10 to obtain the user's profile. Alternatively, the web server B may send a small program or a coolue to the proxy server 221, and when it is recognized by the proxy server 221, 'executes a query for the chat information recorded in step 11 。. Another alternative would be to send a small program or cookle to the proxy server 221 by the web server B. When the applet or c〇〇kie is executed, the proxy server 221 will be sent from the network servo. The query poll of the B is given to the system 10 for execution. After the query is executed by the system 10 located on the user's computer 35, the system transmits the query result back to the proxy server __ - 17- t paper scale 财 ® ® @家标准(CNS) x297 ) - 1276005 A7 B7 V. Invention Description (15) 2 2 1, and the proxy server 2 2 1 processes the data (for example, indexing and filtering), or transmits the original data back to the network server B. This data flow, including user-related information, is processed by web server B to better serve by creating, for example, personalized banner advertisements or by modifying the content of web pages based on known user needs. User service. For example, the user logs into www.amazon.com (website A) and queries the book, and then queries a compiler software book: www.amazon, com b ο okssectiq η (book part) complier software (compiler software) Then, this user accesses www.barnesandnoble.com (network site B). The proxy server closes the conversation A associated with www.amazon.com and opens the conversation B associated with www.amazon.com. Network server B, upon receiving a login request from the user, immediately initiates a cookie on the user's computer. This cookie captures information about the user's previous activity from System 10 and provides filtering of irrelevant information. This cookie then queries the proxy server 2 2 1 and sends the user's history and profile to the web server B. Once web server B receives this history and profile information, it can re-format the web content and advertisements to meet the user's known needs and interests. For example, Web Server B can redesign its web page so that the web page contains information from and about the book portion, as well as an edited compilation -18 - This paper scale applies to the Chinese National Standard (CNS) A4 Specifications (210 X 297 mm) 1276005 A7 B7 V. Description of invention (16) Translator software catalog. The server can also provide price-competitive offering products and services based on information provided by system 10 regarding products and services provided on a network site previously visited by the user. After completion of step 440, proxy server 221 assigns an economic purchase value to the user in step 51. This economic purchase value is based on an evaluation of the user's purchase history or profile and the goods or services provided by web server B corresponding to the user's profile. In the above example, if the user made several visits to the competitive network site A and made one or more purchases before accessing the network site B, the user may be assigned one. Higher economic purchase value than users who have not previously made any purchases or visits to competing sites. This economic purchase value therefore reflects the needs of users who can be satisfied by the products and/or services provided by the current web server B. Briefly, a user with a known need that closely matches the content of the web page will receive a higher economic purchase value than another user whose demand does not match the web server B. For example, the user logs in to www.amazon.com via the portal www.yahoo.com and queries the music, and then queries the CD: www.yahoo.com www.amazon.com music category (music category) Compact disks (disc) This user applies the Chinese National Standard (CNS) A4 specification (210 X 297 mm) to the product at the www.amazon.com web site. 1276005 A7 B7 17 The invention server (the proxy server 221 constructs a chat profile. At this stage &, the user will have a future network site B related to the sale of music and music products but not with other The high economic purchase value associated with the website B for selling horticultural products or sports equipment. Based on the customer's economic purchase value, the proxy server 221 evaluates a corresponding introduction fee in step 52. This introduction fee information can be used by The economic purchase value is associated with a lookup table that introduces a list of fees. This evaluation can be calculated via web server B, via the proxy server 22i, or via An independent proxy server is used for the calculation. It should be understood that the specific embodiments of the invention described above are only illustrative of specific applications of the principles of the invention. Many modifications may be made to the path tracking system and the associated methods described herein. Without departing from the spirit and scope of the invention, for example, a business alliance between two associated sites would like to promote their respective products and/or services, which would result in an "electronic coupon", meaning A part eight of the extended string of the field attached to the RLB (when from URL URL to URL Β key) will give the user a discount or other special discount or similar promotion. Furthermore, although the present invention is The description is only described in conjunction with the WWW, but it is clear that the invention can also be applied to databases and other platforms with indexed entries. -20- This paper scale applies to the Chinese National Standard (CNS) A4 specification (210 X 297) PCT)

Claims (1)

L276〇〇5 Apply for Patent No. 7., Shen: The method of the third paragraph of the patent scope, in which the capital of the activity to the current position is also "embedded _ /, the string into the basic domain of the current site."乍 — — — — — — — — — — — — 呈现 呈现 呈现 — — — — — — — — — — — — — — — — — — — — — — 呈现 — — — — — — — 呈现 — 呈现 呈现A method of introducing a fee, the introduction fee = paid by the user relative to the advertiser's known purchase value, ^ data storage for collecting user activity from one or more visits to the previous site Information; a proxy word server for generating a personal profile for the user based on the compiled activity information, the Jane includes any one or more of any one or more products or services advertised by the advertiser Known user interests or known user needs; and the proxy server also evaluates the user's personal economic purchases relative to the advertiser based on the interests or needs that the user has learned Ρ 10·If you apply for a patent coverage of 系统9, the proxy server allocates the introduction fee based on the user's economic purchase value. 11·If the patent application scope is 1, the proxy server Presenting the user's known interests or needs to the current site being accessed by the user. 12. The system of claim 11, wherein the user activity information includes the link of the previously visited site. Information -2- 72150-940630.doc This paper scale applies to China National Standard (CNS) Α 4 specifications (210 X 297 mm) 1276005 A8 Βδ C8 1 3 · The system of the patent patent 丨i item, which is the user activity. Information about all or one of the products or services purchased by the user. 14. For example, Shen μ Patent (4)! ! Item (4), in which the user activity Bay A includes any one or more quotations requested by the user or the price provided to the user during the prior site. 15. The system of claim 1G, wherein the agent feeding device allocates the introduction fee by associating the user's economic purchase value with the introduction table. 16. A recording medium for evaluating an e-commerce introduction fee, the presentation fee being based on a user's known purchase value relative to an advertiser, including: a set of instruction codes for compiling from User activity information for one or more visits to the previous site; a second set of instruction codes for generating a personal profile for the user based on the compiled activity information, the brief building including the advertisement promotion by the advertiser Any one or more of the known user interests or known user needs of any one or more products or services; and (d) two groups of + codes are also based on the use of | known interests or needs to assess users Personal economic purchase value relative to the advertiser. 17• The recording medium of claim 16 of the patent application, wherein the second set of instruction codes assigns an introduction fee to the user based on the economic purchase value of the user. 18. The recording medium of claim 17 of the patent application, wherein the second group refers to 72150-940630.doc 〇β This paper size is suitable for the standard (CNS) Α4 specification (2ι() χ 297 褒) 1276005 The scope of the patent application makes the code pass. The user's economic purchase value is linked to the introduction fee table to allocate the introduction fee. 19. The recording medium of claim 16, wherein the second set of instruction codes presents the user's known interests or needs to the current site being asked by the user. 20. The recording medium of claim 16 of the patent application, wherein the user activity information includes any one or more of: link information of the previous site; product or service purchased by the user; Or the price offered to the user during the visit to the previous site. 21 · An evaluation-e-commerce introduction fee system, the introduction fee is based on the user's known purchase value relative to the advertiser, including: Edit # from the use of one or more visits to previous sites Device for transmitting information; generating a profile of a person's profile for the user based on the activity information of the edited #, the profile including any or more known uses of any one or more products or services advertised by the advertiser The user's interest or known user needs; and the child-generated device's personal profile device also evaluates the user's personal economic purchase value relative to the advertiser based on the user's known interests or needs. 2 2 · If the system of patent application No. 21, the generation of the use is generated. -4- 72150-940630.doc This paper scale is the financial standard ® home standard (CNS) A4 specification (21GX297 mm ^ 1276005 VI, The device for applying for a patent application is based on the user's economic purchase value to allocate the introduction fee to the user. 23. The system of claim 22, wherein the device for generating the user's personal profile will The user's economic purchase value is related to an introduction fee schedule to allocate the introduction fee. 24. As in the system of item 21 of the material range, the device that generates the user's personal building gives the user an informed interest. Or the demand is presented to the current site that is currently being accessed by the user. The system of claim 21, wherein the activity information of the user includes any one or more of the following: link information of the previous site; a product or service purchased by the user; a quote requested by the user; or a price provided to the latter during the previous site's (four) question. 26, Evaluation - E-Commerce #用方法, the introduction fee is based on the user's known purchase value relative to the advertiser, including: compiling the user activity information; generating the user based on the compiled activity information - personal simplicity, the simple The file includes any or more known user interests or known user needs of any or more products or services advertised by the advertiser; and assessing the relatives of the user based on the interests or needs known to the user (10) At 72150-940630.doc 1276005, the personal economic purchase value of the patent applicant Fan Park. For example, the application of the user's personal file includes the user-based fee. «Buy value to assign to the user ・If the application of the user's personal file includes the user's economic value of 4 males, Introduce the cost schedule to allocate the introduction fee. 29 = t Scope 2" method, in which the user is generated = the user’s known interest or demand is presented to In the current site being asked by the user #3. If the scope of the patent application is 26th, Aiwan, the user's activity includes one or more of the following: Point link information; a product or service purchased by the user, a quote requested by the user, and a price that is provided to the user during the previous site visit. -6- 72150- 940630.doc This paper scale is suitable for the National Standard (CNS) Α4 specification (21^97 public love)Τ