WO2008026244A1

WO2008026244A1 - Website browse assisting system and its method

Info

Publication number: WO2008026244A1
Application number: PCT/JP2006/316903
Authority: WO
Inventors: Yoshinori Ogawa
Original assignee: Creva Co., Ltd.
Priority date: 2006-08-29
Filing date: 2006-08-29
Publication date: 2008-03-06

Abstract

As the number of Websites on the internet increases, there are problems to be solved as follows: it is hard for Web surfers to access target information; it is also hard for Website administrators to set up a flow line to a page suitable for needs of every Web surfer; and, in addition, it is not easy to add a function for payment of sales. The problems are solved by a Website browse assisting method that uses a system provided with a system server for providing application software, a database for storing registration data of system users, visitors' access logs, etc., a communication network for the internet or the like, and a terminal device for the system users or the visitors to use a Web browser for browsing each site, whereby a tag indicating set-up information is buried in a source of a file composing the Website, the file is up-loaded to the Web server, a display is carried out on a page composed by the file in accordance with access information and the information set up by the system users.

Description

Specification

Web site browsing support system and method thereof

Technical field

The present invention relates to a system and method for supporting browsing of a website, and in particular, in response to an action such as a searcher's search keyword input, the information required by the browser can be accessed simply and smoothly. It relates to a website browsing support system and its method for

Background art

[0002] With the spread of the Internet, a large number of Web sites are published on the Internet, and a large number of Web pages are constructed on one Web site. A web site means a page group that belongs to the same server as the top page among the top pages (representative pages) and the pages that can be reached through links, and that has a high association with the top page.

[0003] As the disclosure of information by websites becomes more common, the knowledge level of the viewers of websites and the information request level are improved. In addition, the number of websites on the Internet 'is increasing at an accelerating pace. Therefore, it is becoming more important for the browsing of websites to have simple and smooth access to the information that viewers want.

[0004] Web site readers generally enter a key word on a search site to search Web pages to access the information they request! As a website search method, there is a method of outputting search results in web page units hit by a search request to a search system in website units in the order in which the search requests are met (see Patent Document 1).

[0005] In addition, there is also a website search method that accurately estimates the top page of the website and enables information search in units of websites suitable for search purposes from this top page (Patent Document 2) reference).

[0006] In addition, there is a method of easily displaying an anchor included in a web page so that the web site can be easily browsed. In a device using this method, only the HTML file contained in the document corresponding to the input URL is acquired from the server on the network, and the acquired HT is acquired. By linking the anchor contained in the ML file to the linked URL corresponding to that anchor and listing all the anchors contained in the HTML file, browsing the website To help.

Patent Document 1: Japanese Unexamined Patent Application Publication No. 2003-186901

Patent Document 2: Japanese Patent Application Laid-Open No. 2003-186731

Disclosure of the invention

Problem that invention tries to solve

[0007] The number of websites on the Internet. The number of pages is large, and the page hierarchy in the websites is complicated in many stages, so viewers can not access the target page or information they want. There is a problem of this, and it is difficult for the website operator to create a flow line to the page suitable for each user's needs.

In addition, there is a problem that it is difficult for a web site operator to post a link to a target page on another site or to post an affiliate page to the own site. If you put a link to a page on a portal site or search site, you usually can not freely set keywords and categories.

[0009] With regard to the sale of goods and services, it is not easy for web site operators to add sales and payment functions. Also, even if the intended goods and services are clear, readers can There is an issue that it is not easy to reach and complete the purchase procedure.

Means to solve the problem

[0010] For the convenience of the following description, first, persons involved in provision and use of the system of the present invention will be defined. "Operator" is the person who provides this system, "Lead Bar" is the part displayed on the Web site by embedded tags using this system, "System user", the person who introduces "Lead Bar", System Among the users, those who use the "ead Bar" setting contents as advertisements are visited as "advertisers" and websites that have introduced "Lead Bar" (hereinafter referred to as "" Lead Bar "site") as visits. The person who does the work is called "visitor".

[0011] The system of the present invention provides a system server (1 la) that provides application software through an operation site 'Lead Bar' registration site 'administration site''LeadBar' site '' Lead Bar 'information search site And connected to the system server to register a system user Database (1 2) for storing recorded data and visitor access logs, etc., communication networks such as the Internet (1 3), and operators, system users, advertisers, and visitors browsing each site In order to use a Web browser (1-4a to 1-4d)

The terminal may be any type such as a PC, a mobile phone, a PDA (portable information terminal), etc., as long as it can browse a website using a browser.

In order to introduce the “Lead Bar”, the system user creates an account in advance and registers the user (see FIG. 3). Acquire “tag embedded information” in “Administrative site” for setting “Lead Bar” and offer options, embed the acquired tag in the source of the file that composes the website, and upload the file to the web server (See Figure 4).

After the above preparation, the contents set by the system user on the management site are reflected in the “Lead Bar” of the system user's Web site.

[0015] The visitor accesses the "Lead Bar" site after some action, such as entering a search keyword on the search site and clicking a link of the displayed search result (2-1).

[0016] In the system server, acquires the environment variables (2-2), by analyzing the access information (2-3) and stores the access log database _(2-4). It is judged whether the analyzed access information contains a keyword (2-5), and if there is a keyword, it is acquired (2-6).

[0017] The acquired keyword is compared with a keyword registered in advance by the system user to determine whether they match (2-7). If the registered keyword includes a matching keyword, the setting information by the system user is searched (2-8), and the information to be displayed is determined (2-9).

If no keyword is included in the above judgment (2-5), the information to be displayed is determined which the system user has set corresponding to the case (2-9). Similarly, even if there is no matching keyword in the above judgment (2-7), the information to be displayed which has been set corresponding to the case is decided (2-9).

[0019] The setting information determined by the above-described processing procedure is displayed as "Lead Bar J in the page (2-10). When the visitor clicks the display information (2-11), the access log is accumulated in the database. (2-12), link information preset by the system user is displayed (2-13) Effect of the invention

According to the method of the present invention, when a visitor enters a keyword at a search site and clicks a displayed link to visit a website using the system of the present invention, the user can By providing the flow lines to pages designed in advance, it is possible to easily access the target page and desired information compared to the conventional case.

[0021] Furthermore, it is possible for the operator of the web site to individually lead to appropriate pages depending on how the visitors of the own site have visited not uniformly.

[0022] In addition, the operator of the web site can easily add the sales settlement function of the product or service by using the system of the present invention, and the viewer can reach and purchase the desired product or service. When it becomes easy to carry out the procedure, there is an effect.

Furthermore, it becomes easy for web site operators to post a link to the target page of their own site on other sites, freely setting keywords and categories, and creating a “Lead Bar” information search site. If you can post it, there is also an effect.

[0024] In addition, the advertisement affiliation advertisement is carried out using the system of the present invention, so that the advertiser can expand the opportunity for advertisement, and the affili- er it is able to advertise can receive a reward according to the number of clicks and purchases. It will be.

Brief description of the drawings

FIG. 1 is a diagram showing a basic configuration for implementing the method of the present invention.

FIG. 2 is a flow chart showing the processing procedure of an embodiment of the method of the present invention.

[FIG. 3] It is the figure which showed the flow which a system user creates an account.

[Fig. 4] This is a diagram showing the flow of preparation for the system user to display "Lead Bar" on his site.

[Fig. 5] This is a diagram showing the flow in which the visitor uses the "Lead Bar" set by the system user.

[Fig. 6] This figure shows the flow of the system user applying for the Lead Bar J option.

[Fig. 7] A diagram showing the flow in which the visitor uses the "Lead Bar J shopping system" set by the system user.

[Figure 8] This is a diagram showing the flow of visitors using a site that can search information on "Lead Bar". Ru.

[Fig. 9] This is a diagram showing the flow of the system user using the "Lead Bar" for advertisement and using the other system user's "Lead Bar" as an affiliate.

[Figure 10] This figure shows the flow of fees related to the use of advertisements.

[FIG. 11] A diagram showing a screen image to be viewed first to become a system user.

[FIG. 12] A diagram showing a screen image created by a system user for creating an account.

FIG. 13 is a diagram showing a top screen image of a management site.

圆 14] Function setting of management site—This is a diagram showing a screen image of overall setting.

] 15] Function setting of management site—This is a view showing a screen image of block setting.圆 16] This is a diagram showing a screen image of management site function settings-block settings-link block content settings.

圆 17] This is a view showing a screen image of management site function settings-block settings-shopping block content settings.

圆 18] It is a figure showing a screen image of management site function setting--block setting--affiliate block content setting.

FIG. 19 is a diagram showing a screen image of advertisement management of a management site.

FIG. 20 is a diagram showing a screen image of affiliate management of a management site.

[Fig. 21] This is a diagram showing a screen image of a web site using "Lead Bar".

[Fig. 22] This is a diagram showing a screen image of the Web site using the "Lead Bar" after clicking the "Specific Commercial Transaction Law".

[Fig. 23] This is a diagram showing a screen image of "Product Details" clicked on a website using "Lead Bar".

[Fig. 24] This is a diagram showing the image on the screen using "Lead to Cart" on the Web site using "Lead Bar".

[Fig. 25] This is a diagram showing the screen image of the Web site using "Lead Bar" after clicking "Purchase Procedure".

[Fig. 26] This is a diagram showing a screen image of the "Check the order details" clicked on the "Lead Bar" website. [Fig. 27] This is a diagram showing the image on the screen using "Order products" on the website using "Lead Bar".

[FIG. 28] A diagram showing a screen image of a site where information on Lead Bar J can be searched.

[Fig. 29] This is a screen image showing search results on a site where information on "Lead Bar" can be searched.

Explanation of sign

1 la system server

1 lb web server

1-2 Database

1-3 Communication network

1 4a Terminal used by the operator

1 4b Terminals used by system users

1 4c A device used by an advertiser

1 4d A terminal used by a visitor

BEST MODE FOR CARRYING OUT THE INVENTION

Hereinafter, embodiments of the present invention will be described with reference to the drawings. First, the operator of the system of the present invention performs system management on a daily basis on the operation site. The operation site mainly manages the system user account information and registered user information, manages questions, responds to questions, and manages the state of the system such as usage load.

Those who want to use the system of the present invention create an account at the “Lead Bar” registration site (see FIG. 11 and FIG. 12), and register a user ID, a password and the like. When account creation is complete, an account ID is automatically assigned (see Figure 3).

When the system user logs in to the management site with the registered user ID and password

Tag embedding information can be acquired (see FIG. 13). Embedding the acquired tag in the file of the page you want to use “Lead Bar” and uploading the file to the web server prepare for “Lead Bar” installation. At this time, the Web server (1-lb) may be used individually by system users or provided by the operator (see Fig. 4). [0030] The system user can freely set "Lead Bar J" on the management site. By devising the setting method of this setting, the convenience of the visitor can be expanded and the system user can When visitors visit the “Lead Bar” site (see Figure 21), access information is sent to the system server and access logs are stored in the database. "Lead Bar" power generated on the system server based on access information and system user's settings Displayed on the "Lead Bar" site, visitors can use "Lead Bar". Access logs are stored in the database every time visitors visit the Lead Bar site or use the Lead Bar (see Figure 5).

The above is one embodiment of the basic part of the present invention, and further applied parts will be described next. Users of the system can apply for shopping, advertisement, and offer options at the management site. When there is an option application, the operator sends the application materials to the system users. The system user sends the application documents to the operator after describing the necessary items. The operator examines the contents of the application and registers the examination result from the operation site, and the availability of the option is determined according to the examination result (see Figure 6).

[0032] When making shopping available at Lead Bar J, the system user sets shopping information at the management site. Product name 'management of price, inventory, etc., payment conditions, delivery conditions, etc. Mainly manage orders, deliveries, etc. Visitors can shop in the “Lead Bar”, and it is possible for payment verification by a connected financial institution from a system company, “Lead Bar”. Online shopping is completed with the use of (see Figure 7).

[0033] The screen image of the "Lead Bar" which can be used for shopping is represented by a block with a "specified commercial transaction law", "item details" and "add to cart" buttons in the lower part of FIG. When you click the “Specific Trade Law” button, a display regarding the Specific Trade Law is displayed at the bottom of the “Lead Bar” (see Figure 22). If you click the "Product Details" button, detailed information on the relevant product will be displayed at the bottom of the "Lead Bar" (see Figure 23). When you click the “Add to Cart” button, the information on the state where the product is added to the shopping cart is displayed at the bottom of the “Lead Bar” (see Figure 24).

Furthermore, when the “purchase procedure” button of the shopping cart is clicked, a screen for inputting a delivery destination, a delivery method, and a payment method is displayed (see FIG. 25). "Check the order details" When you click the button, a confirmation screen with the input destination etc. is displayed (see Figure 26), and when you click the "Order product" button, a screen for completing the order is displayed (see Figure 27). .

[0035] The system user can also post information by posting the information set in "Lead Bar J" on the "Lead Bar" information search site (see Fig. 28) provided by the operator. The system user site for management, to specify the categories and tags for the information to be set to "Lead Bar", if you set the post to the "Le _a d Bar" information search site, in the "Lead Bar" information search site Forces are classified according to categories and can be searched by tags. Figure 29 shows a screen image of search results by entering keywords and tags at the “Lead Bar” information search site. When the visitor clicks one of the displayed "Lead Bar" search results, the screen changes to the corresponding "Lead Bar" site, and the visitor can use the "Lead Bar" (see Fig. 8).

In addition, as one of the above-mentioned options, the system user can use the information set in Lead Bar J as an affiliate for advertisement. The system user can use the advertisement of another person as an affiliate. "You can use it for Lead Bar J, or become an advertiser and get it posted as" Lead Bar "on another person's site.

[0037] When the system user configures the setting for providing an advertisement based on the information displayed in the "Lead Bar" on the management site, other system users post the advertisement on their "Lead Bar" site. You will be able to apply for use. The advertised "Lead Bar" settings can also be searched on the "Lead Bar" information search site. When the application for use is made, the advertiser conducts a review on whether to allow the use of the advertisement, and if so, the user of the system can place the corresponding advertisement on his "Lead Bar" site. (See Figure 9). In addition, the above-mentioned application for use and examination can also be performed on a system user basis, and if advertising use is permitted as a system user, the “Lead Bar” settings provided by the advertiser will be individualized. You will be able to post everything without applying for use.

[0038] The above-mentioned advertisement placement is provided as an affiliate program. The advertiser selects the payment method of the advertisement fee, selects the charge category (whether click unit or purchase unit), sets the charge unit price, sets the advertisement period, etc. on the advertisement management screen of the management site (see Figure 19). I do. The visitor clicks on the ad on the “Lead Bar” site, or the area in the “Lead Bar” or the screen transition When making a purchase procedure at a public site, advertisers are billed for advertising fees aggregated over a certain period of time. The advertiser pays the advertisement fee by using a credit card or an advertisement fee payment deposit after payment authentication by a connected financial institution from the system provider. The advertisement fee is distributed to system users and operators who have a predetermined ratio (see FIG. 10). Industrial Applicability

The website browsing support method of the present invention makes it easy to prepare a flow line to a page suitable for the needs of each website visitor, and is effective for advertising and sales using a website. Therefore, it can be widely used in all industries. Furthermore, the web site operator can easily add sales settlement functions of products and services to the page and expect sales promotion.

Further, since the website browsing system of the present invention can be used as a tool that can be easily introduced, a web production company, a web consultant, etc. can be linked to the improvement of the ability to propose to customers and the expansion of business opportunities.

[0041] The operator of the web site can also use the present invention to post an advertisement of another person, so that it is possible to easily create an opportunity to earn advertising fee income. Changing perspectives makes it easier to get the opportunity to put your ad on others' websites.

By installing and operating the website browsing system of the present invention, it is possible to accumulate various information that the viewer accessed the page, and analyze the information to diagnose and analyze the information. Can be used for

Claims

The scope of the claims

[1] A system server (1 la) providing application software, a database (12) connected to the system server for storing registration data of system users and access logs of visitors, the Internet, etc. Communication network (13) and terminals (1-4a to 1-4d) that use a web browser to browse each site by system users and visitors, etc. A website browsing support system, wherein a tag for displaying setting information is embedded in a source, and the file is uploaded and used on the system server also serving as a web server.

[2] The website browsing support system according to claim 1, wherein the web server (1 lb) is a component separate from the system server (1 la).

[3] Using the website browsing support system according to any one of claims 1 to 2, an information capability set by a system user is characterized by being displayed on a page constituted by a file in which a tag is embedded. , Web site browsing support method.

[4] The website browsing support method according to claim 3, wherein the visitor can carry out online shopping only by the operation in the browsing part.

[5] The website browsing support method according to any one of claims 3 to 4, wherein the browsing part of the visitor can be set by the system user as an advertisement of the affiliate program,

Web site browsing support method.

[6] In the website browsing support method according to claims 3 to 5, the setting contents of the system user displayed in the browsing portion of the visitor are registered and accumulated by setting categories and tags. The website browsing support method is characterized in that the registered content can be searched by designating a category or a tag.