JP2003150629A - Advertisement managing system, advertisement managing method and advertisement managing program - Google Patents

Abstract

PROBLEM TO BE SOLVED: To provide an advertisement managing system capable of efficiently and effectively providing an advertisement matched with attributes of a consumer and also matched with preference of each consumer, and an advertisement registering method and an advertisement registering program. SOLUTION: The advertisement managing system is provided with a user attribute data base 11 holding attribute information of the consumer 2, a user selected advertiser data base 12 holding advertisement information of a plurality of advertisers respectively selected by the consumer 2, and a CPU 13 making a virtual department store image 21 constituted on the basis of the attribute information held in the user attribute data base 11 and the advertisement information held in the user selected advertiser data base 12 be displayed at a terminal of the consumer 2.

Description

Detailed Description of the Invention

[0001]

TECHNICAL FIELD The present invention relates to the age of each user,
Advertisement management system, advertisement management method, and advertisement management program that can provide each user with an advertisement that matches not only user attributes such as sex, occupation, purchase history, etc., but also user's personal preference Regarding

[0002]

2. Description of the Related Art As a conventional advertising method, there is a banner advertisement that places an advertisement in a rectangular area on a home page on the Internet. In addition, an advertisement using a personalization service that analyzes the user attributes such as age, sex, occupation, background, and purchase history of each consumer and provides each consumer with an advertisement of a company that matches the user attributes. There is also a method. Furthermore, there is also an advertising method using a customization service in which the consumer himself or herself selects a favorite company or a desired product and obtains an advertisement about the selected company or product.

[0003]

However, the banner advertisement is not an effective advertisement because it simply displays the advertisement image on a part of the home page.

[0006] Further, although the advertising method using the personalization service has the aspect of conforming to the attributes of the consumer, it is not possible to analyze the personal preference of the consumer.
There are many aspects that are "imaginary sales", and there is the problem that advertisements are often provided that do not meet the tastes of consumers. Further, the advertising method using the personalization service cannot cope with changes in lifestyles of individual consumers, changes in life stages due to marriage, etc., and changes in commercial areas due to relocation.

In addition, in the advertisement method by the customization service, although the consumer himself can obtain some advertisements about his or her favorite products, since it is basically a mass advertisement, a huge number of companies and You must recollect the advertisements related to your favorite company and products from the products. Therefore, the amount and value of the obtained information are likely to be insufficient, and in order to obtain the necessary and sufficient information, for example, a great deal of time and effort is required for searching and recollecting.

[0006] The present invention has been made in view of the above circumstances, and sufficiently provides an advertisement that matches the attributes of the consumer and further suits the taste of each consumer with a simple labor of the consumer. Then, it is an object of the present invention to provide an advertisement management system, an advertisement management method, and an advertisement management program that enable efficient and effective advertisement.

[0007]

In order to achieve the above object, the invention according to claim 1 comprises a user attribute database holding attribute information of a user and information of a plurality of advertisers selected by the user. A user selected advertiser database to hold, an advertisement content database holding a plurality of advertisement contents according to the attribute information for each advertiser, and a predetermined user selected in the user selected advertiser database selected The corresponding advertisement content is extracted from the advertisement content database based on the advertiser information and the attribute information of the user stored in the user attribute database, and the extracted advertisement content is displayed on the terminal of the user. And a CPU. According to the invention described in claim 1, the advertisement content (message) from the advertiser selected by the user and corresponding to the attribute information (personal information) of the user is displayed on the terminal of the user. Therefore, not only the attribute information of the user who is a consumer but also the advertisement relating to the user's personal preference can be
It can be sufficiently provided with simple labor. According to the invention of claim 1, the user changes the advertiser to be held in the user-selected advertiser database,
The user can change (maintain) the advertiser who wants to provide advertisement information one by one, and provide it according to the lifestyle change of each user, life stage change due to marriage, etc. Even if the advertiser who wants to change, the change can be dealt with easily and accurately.

The invention described in claim 2 is the same as claim 1.
In the advertisement management system according to, the advertisement content database classifies the attribute information of the user into a plurality of segmentations, and for each segmentation,
The feature is that the advertisement content of the advertiser is held. According to the second aspect of the present invention, the attribute information of the user is classified and divided into a plurality of segmentations, and the advertisement content of the advertiser is held in the advertisement content database for each segmentation. Advertising content of the segmentation to be performed, that is, the gender of the user,
It becomes possible to provide the user with advertisement contents that match the attribute information such as age, residential area, hobbies and preferences, and it is possible to provide the user with advertisements that match the user attribute information with simple effort. Becomes

The invention described in claim 3 is the same as that of claim 2
In the advertisement management system described in [1], the CPU has a function of holding the advertisement content input from the terminal of the advertiser in the segmentation in the advertisement content database. According to the invention of claim 3, the advertiser can hold the advertisement content created by himself / herself for each of a plurality of segmentations formed by classifying the attribute information of the user. Various advertisement contents corresponding to the attribute information can be provided with simple labor while limiting the number of advertisement contents to the number of segmentations.
It is possible to change the advertisement held in the segmentation according to the change of the product to be sold, the change of season, etc., and it is possible to provide the effective advertisement with a simple labor.

[0010] According to a fourth aspect of the present invention, in the advertisement management system according to the first, second or third aspect, the CPU has a single sign-on function as user authentication, and the user and the advertiser. It has a function of authenticating a commercial transaction using a certification authority.
According to the invention as set forth in claim 4, by using the single sign-on function, the user can access the homepages of a plurality of advertisers without increasing the time and effort, and the electronic homepages of the advertisers can be used. It is possible to authenticate a user in a commercial transaction, and it is possible to perform a high-level authentication for an electronic commercial transaction by a certification authority while reducing the labor of the user.

Further, the invention according to claim 5 is an advertisement management method for displaying advertisement information of an advertiser on a terminal of a user, by registering attribute information of the user in a user attribute database and selecting a plurality of items selected by the user. The information of the advertiser is registered in the user-selected advertiser database, the plurality of advertisement contents corresponding to the attribute information is registered in the advertisement content database for each advertiser, and the predetermined content is held in the user-selected advertiser database. Based on the information of the advertiser selected by the user and attribute information of the user held in the user attribute database, the corresponding advertisement content is extracted from the advertisement content database, and the extracted advertisement content of the user is extracted. The feature is that it is displayed on the terminal. According to the invention described in claim 5, the advertisement content (message) from the advertiser selected by the user and corresponding to the attribute information (personal information) of the user is displayed on the terminal of the user. Therefore, not only the attribute information of the user who is a consumer but also the advertisement relating to the user's personal preference can be
It can be sufficiently provided with simple labor.

[0012] According to a sixth aspect of the invention, in the advertisement management program for displaying the advertiser's advertisement information on the user's terminal, the step of registering the user's attribute information in the user attribute database, and the user selecting Registering information of a plurality of advertisers in the user selected advertiser database; registering a plurality of advertisement contents corresponding to the attribute information in the advertisement content database for each advertiser; and the user selected advertiser database The corresponding advertisement content is extracted from the advertisement content database based on the information of the advertiser selected by a predetermined user and stored in the user attribute database and the attribute information of the user stored in the user attribute database. A step of displaying the advertisement content on the user's terminal, and an advertisement management program for causing the computer to execute A gram. According to the invention described in claim 6, by causing the computer to execute the advertisement management program, it is possible to easily and sufficiently transmit the advertisement adapted to the user's attribute and personal preference to the user's terminal. .

[0013]

DETAILED DESCRIPTION OF THE INVENTION An embodiment of the present invention will be described below with reference to the drawings. FIG. 1 is a block diagram showing the configuration of an advertisement management system (advertising site) according to an embodiment of the present invention.

In FIG. 1, an advertisement site 1 is a site that delivers various advertisements via the Internet 5.
The consumer 2 is a person (for example, “Mr. XX”) to whom an advertisement is delivered to his / her terminal via the Internet 5, and is a “user” of the advertisement management system. Advertiser's terminal 3
Is a terminal operated by an advertiser of an advertisement distributed to the consumer 2 by the advertisement site 1. And the advertiser's terminal 3
Is a terminal owned by each of various companies and public bodies, and communicates with the advertising site 1 via the Internet 5. Here, the terminal of the consumer 2 and the terminal 3 of the advertiser
Is a personal computer capable of connecting to the Internet 5 via a modem or a terminal adapter, a mobile phone, a PHS, or a television capable of digital two-way communication.

The advertisement site 1 has a user attribute database 11, a user selected advertiser database 12, an advertisement content database 13, and a message database 14.
And a CPU 15. The user attribute database 11 is a database that holds personal information (attribute information) of each of the plurality of consumers 2. Here, the personal information (attribute information) means the age (age), sex, and
User attributes such as address (residential area), preferences (hobbies / preferences), insurance contract status (contract deadline, etc.), occupation, career, family structure, and product purchase history. The personal information is input by the consumer 2 by operating his / her own terminal, and is input by the CPU 15 of the advertisement site 1 according to the guidance displayed on the terminal screen of the consumer 2. The information about the user attributes input from the consumer 2 is classified into categories such as gender A, age B, residential area C, preference D, and insurance contract status E. For example, the information is segmented into about 100 patterns. , Is registered in the user attribute database 11.

The advertisement content database 13 is a database that holds the advertisement content of each of a plurality of advertisers.
The content of the advertisement is from the advertiser's terminal 3 to the Internet 5
It is input to the advertisement content database 13 via. For example, the advertising information of each of 100 companies (or public organizations) is registered in the advertising content database 13 as the advertising content. Further, the URL address of the home page of each company (or group) may be used as the advertisement information. The user-selected advertiser database 12 is a database that holds the advertisement content of each of the plurality of advertisers, which the consumer 2 has selected based on the information stored in the advertisement content database 13. For example, in the user-selected advertiser database 12, the advertising information of 10 companies selected by the consumer 2 from the advertising information of 100 companies stored in the advertising content database 13 is registered. The advertisement information registered in the user-selected advertiser database 12 is the consumer 2 sequentially according to changes in the living conditions of the consumer 2 (for example, going to school, employment, marriage, childbirth, etc.) and changes in hobbies and preferences. Changed by

The message database 14 is a database that holds messages from the advertisers to the consumers 2 of the advertisement information held in the advertisement content database 13. For example, the message database 14 classifies the personal information of the consumer 2 (sex A, age B, residential area C, preference D, insurance contract status E, etc.) into about 10 patterns and divides them into segmentations, and conforms to each segmentation. The message (advertisement content) that will sell the product of the company is registered. This message is created by each advertiser and input to the message database 14 from the advertiser's terminal 3. Therefore, assuming that the advertisements of 100 advertisers are registered in the advertisement content database 13, the advertisers of 100 companies each register 10 patterns of messages.
A message of “00 company × 10 patterns = 1000 patterns” will be registered in the message database 14. These messages are also sequentially changed by each advertiser according to changes in the products sold by each advertiser. In addition, the message database 14 is not provided specially,
It may be configured in the advertisement content database 13.

The CPU 15 of the advertisement site 1 advertises the contents of each of the plurality of advertisers held in the user-selected advertiser database 12 and the messages held in the message database 14 for each of the plurality of advertisers. And are associated with each other, are classified according to the advertisement content, and are segmented for each classification and displayed on the terminal of the consumer 2. That is,
The CPU 15 displays the advertisement information held in the user-selected advertiser database 12 and the message held in the message database 14 corresponding to this advertisement information on the terminal of the consumer 2. As a method of this display, a plurality of advertisement information and messages are classified according to their advertisement contents, segmented for each classification, a hierarchical structure is formed to construct a virtual department store image, and the terminal of the consumer 2 is displayed. To display. Here, the virtual department store image refers to a plurality of advertisement information advertisement information and messages held in the user-selected advertiser database 12,
It is classified into a hierarchical structure and displayed by imitating an actual department store.

Here, the CPU 15 has a function as a WWW server, and transmits the virtual department store image as HTML information to the terminal of the consumer 2 as a client. Then, the terminal of the consumer 2 who is the client is
Display an image of a department store on the screen using WW browser software.

FIG. 2 shows the CPU 15 in the advertisement site 1.
It is a block diagram showing the function of. A customer management method according to another embodiment of the present invention will be described based on this drawing. First, the consumer (Mr. XX) 2 accesses the advertisement site 1. This access occurs when you want information about the item you are trying to buy, or when you are trying to get some "bargain" about shopping.

In the access of the consumer (Mr. XX) 2, "single sign-on" for authenticating the access to all the stores of the virtual department store image 21 by the authentication of the ID and the password in one login is performed. It is executed by the authentication aggregation 22.

After that, in the authentication aggregation 22, by taking a questionnaire for the consumer (Mr. XX) 2, the user attribute of the consumer (Mr. XX) 2 is acquired and sent to the personal attribute management 23. The personal attribute management 23 registers and manages the sent user attributes in the user attribute database 11.

When the consumer (Mr. XX) is authenticated by the "single sign-on" of the authentication aggregation 22, it becomes possible to access (visit) all the stores of the virtual department store image 21, and further It is possible to access websites 8 of companies and public bodies without re-authentication.

The virtual department store image 21 is represented, for example, in a hierarchical structure imitating a five-story building which constitutes a department store. And on the first floor, put music, books or travel related stores,
Stores for clothing or miscellaneous goods are placed on the 2nd floor, stores for furniture or home appliances are placed on the 3rd floor, stores for financial or administrative services are placed on the 4th floor, and restaurants for eating or drinking are placed on the 5th floor.

Here, the store (company) entering the virtual department store image 21 is selected (customized) by the consumer (Mr. XX) 2 according to his / her hobby, preference, life stage and consumer life zone. It was done. And the consumer (○
A plurality of stores targeted for selection of 2) are registered in advance as a candidate tenant company 24 (corresponding to the advertisement content database 13) from a plurality of tenants 7 who are advertisers.

The outer interior design, decoration and floor structure of the virtual department store image 21 can be freely set by the consumer (Mr. XX) 2. Further, the image of the virtual department store image 21 is automatically changed according to the season, weather, time, or anniversary.

Each store in the virtual department store image 21 contains a message sent to the consumer (Mr. XX) 2 from the tenant 7 who is the actual company and advertiser of the store. ing. In this message, each tenant 7 itself classifies the customer profile (personal information) into about 10 patterns, and the message registration 26 is performed for each pattern.
It is input to (corresponding to the message database 14) and is changed within a maximum of 2 weeks.

Then, the consumer (Mr. XX) 2 who visits the virtual department store image 21 browses the inside of the store, browses the messages addressed to each store and himself, and performs online shopping and various procedures. Further, the consumer (Mr. XX) 2 who has visited the store downloads the electronic coupon used in the real store 6, which is a real store, to his / her mobile phone 9. The mobile phone 9 is used for customer identification in the real shop 6.

[0029] In accordance with the behavior of the consumer (Mr. XX) 2 in the virtual department store image 21 such as message browsing and shopping, "points" which are the basis of the preferential treatment amount for the product purchase are automatically accumulated. To be done. This "point"
Is managed by the point management 25. Then, in the real store 6, the consumer (Mr. XX) according to the value of “point”, the download amount from the virtual department store image 21 to the mobile phone 9, and the card payment amount at the time of electronic commerce in the virtual department store image 21. 2 is given preferential treatment.

FIG. 3 is a schematic diagram showing a specific example of the virtual department store image 21. In this figure, the virtual department store image 21
Is displayed in a terminal of the consumer (Mr. XX) 2 in a hierarchical structure imitating a five-story building that forms a department store. Then, stores for music, books or travel on the first floor, stores for clothing or miscellaneous goods on the second floor, stores for furniture or home appliances on the third floor, stores for financial or administrative services on the fourth floor. The floors are categorized such as stores for food and entertainment.

Here, when the consumer (Mr. ○○) 2 clicks “Music / Books / Travel” on the first floor, “XX Bookstore”,
Store supplementary images 21a of “XXΔ.CO.JP” and “XX travel agency” are displayed. In this store image 21, for example, the "XX travel agency" portion is the advertisement information 200 of the advertisement, which is an advertisement of a product that matches the attributes and preferences of the consumer (Mr. XX) 2. In addition, in the store image 21,
For example, the part of “Recommended late autumn Paris tour for xx” is a message from advertiser to consumer (Mr.
It is 0. Here, for example, in the message of the bookstore “XXΔ.CO.JP”, the discount rate is 30 percent according to the point value of the consumer (Mr. XX) 2.

Consumers (Mr. XX) of "clothing and miscellaneous goods" on the 2nd floor
When 2 is clicked, the store images 21b of "XX clothing store", "XX department store", and "XX store" are displayed. Here, for example, in “XX store”, the consumer (Mr. XX) 2
In addition to the family structure of, the advertisement for children's products that matches the personal preferences of the consumer (Mr.

When the consumer (Mr. XX) 2 clicks on "Financial / Administrative Service" on the 4th floor, "XX Bank", "XX"
Store images 21d of "insurance company" and "xxxx district office" are displayed. Here, for example, in “XX bank”, not only the attribute of the consumer (Mr. XX) who is a high-income employee but also the consumer who is interested in financial finance (○)
Mr. O) There is an advertisement about bonus operation that matches the personal preference of 2.

FIG. 4 is a flow chart showing the operation of the advertisement management system of this embodiment. First, in response to access from the consumer 2 (user) to the advertisement site 1, the CPU 15 of the advertisement site 1 displays guidance (input screen) for inputting user attributes on the terminal screen of the consumer 2. According to this guidance, the consumer 2
Personal attributes are registered in the user attribute database 11 by inputting user attributes such as preferences (hobbies / preferences), insurance contract status (contract deadline, etc.), occupation, background, family structure, and product purchase history (step S1).

Each advertiser accesses the advertisement site 1 from the advertiser's terminal 3 and registers its own advertisement information in the advertisement content database 13 (step S2). In addition, each advertiser uses a message to sell its own product or service, which is a message created by a plurality of types (for example, 10 patterns) according to the personal information of the consumer 2 as the advertisement information for each user characteristic. -Register in the database 14 (step S3).

Then, the advertisement information of the advertiser selected by the consumer 2 from the advertisement information registered in the advertisement content database 13 in step S2 is registered in the user favorite advertiser database 12 (step S4). After that, when the consumer 2 accesses the advertisement site 1, the CPU 15 of the advertisement site 1 displays the advertisement information of a plurality of advertisers registered in the user favorite advertiser database 12 and the messages from the advertisers in the hierarchy in step S4. The images are classified into structures and displayed on the terminal of the consumer 2 as the virtual department store image 21 (step S5). Then, the consumer 2 uses the virtual department store image 21 to perform online shopping and various procedures as described above.

FIG. 5 is a relational diagram showing the effect of advertisement by the advertisement management system of this embodiment. The horizontal axis of this figure shows the personalization level. The personalized level is a degree of an advertising method in which personal information (user attribute) of a consumer is analyzed using a system, and an advertisement suitable for the consumer is selected and provided based on the analysis result. That is, the personalized level is the degree to which an advertisement that matches the user attributes such as age, sex, occupation, career and purchase history of each consumer can be provided.

On the other hand, the vertical axis of this figure shows the customized level. The customized level means that the consumer himself or herself selects the company or product of his choice,
It is the degree of the advertising technique for obtaining an advertisement about the selected company or product. That is, the customized level is the degree to which an advertisement that matches the consumer's personal preference can be provided.

For example, the advertisement banner 41 has a low personalized level and a low customized level.
This is because the advertisement banner 41 is just a mass advertisement displayed on a part of the home page. Therefore, the advertising effect of the advertising banner 41 is low, and the majority of advertisements do not match the attributes and preferences of consumers.

The eDM (electronic direct mail) 42 is
The system analyzes the user attributes such as age, gender, occupation, background, and purchase history of each consumer, and provides an advertisement that matches the user attributes to each consumer by using an advertising method that uses a personalization service. is there. eDM
At 42, the personalized level is high, but the customized level is low. Therefore, although the eDM42 has many advertisements that match the attributes of consumers, it cannot analyze the personal preferences of consumers,
There are many aspects that are "imaginary selling", and there are many cases where advertisements are provided that do not meet the tastes of consumers.

BookMark. The Tool 43 is an advertising method using a customization service in which the consumer himself or herself selects a favorite company or a desired product and obtains an advertisement about the selected company or product. Book
Mark. In Tool 43, the personalized level is low and the customized level is high.
Therefore, BookMark. The Tool 43 can obtain some advertisements about its favorite products by the consumers themselves, but the amount and value of the information obtained is insufficient.

The "individual advertisement service" 44 shows the effect of advertisement by the advertisement management system of this embodiment. The “personal advertising service” 44 has a high personalized level and a high customized level. Therefore, the "advertising service for individuals" 44
Is an advertisement that matches the user attributes such as age, sex, occupation, background and purchase history of each consumer, and
Adverts can be provided in sufficient quantity to suit the consumer's own personal preferences. That is, the “advertising service for individuals” 44 can provide a sufficient amount of advertisements having a high advertisement effect and high advertisement royalties.

The "individual advertisement service" 44 is
By selecting (customizing) the field of product advertisements that consumers themselves desire, it is possible to respond individually to lifestyles, life stages, and trade areas, and respond to changes, and efficiently utilize personalized advantageous information and conditions. Availability is the most distinguishing factor for consumers and advertisers.

FIG. 6 is a block diagram showing the flow of advertisement fees and the like in the advertisement management system of this embodiment. In the figure, the “advertising service for individuals” business promotion body 51
Is a company that conducts an advertisement distribution business using the advertisement management system of the present embodiment. The “advertising service for individuals” business promotion body 51 is paid an advertisement placement basic fee and an impression fee from the advertiser company 52. What is the basic ad placement fee?
For example, it is a basic fee for the advertisement fee for one company for one month. The impression fee is, for example, the number of times the consumer 2 views one advertisement, that is, the virtual department store image 2
It is an advertisement fee that is added in proportion to the number of times one store is clicked in 1.

On the other hand, the "advertising service for individuals" business promotion body 51 pays the certification fee to the certification body 53. Certification body 5
Reference numeral 3 is a third-party institution that authenticates the consumer 2 and authenticates the electronic commerce related to the “advertising service for individuals” business promoter 51. The authentication fee is, for example, a fee proportional to the number of ID authentications. Further, the “advertising service for individuals” business promotion body 51 pays the development / operation cost to the system development company 54 that develops, maintains and operates this advertisement management system. Also, the “advertising service for individuals” business promotion body 51 pays the point purchase fee to the point business 55 that manages and operates the “point” given according to the behavior of the consumer 2 in the virtual department store image 21. . In addition, the “advertising service for individuals” business promotion body 51
Pays a consulting fee to the consulting company 57 which consults on the advertisement distribution business using the advertisement management system.

The consumer 2 who is the owner of the My department store formed by the virtual department store image 21 pays the price of the product purchased in the virtual department store image 21 to the advertiser company 52 via the card company 56 using a credit card or the like. . And
The card company 56 pays the member acquisition reward such as a credit card and the partnership fee to the “advertising service for individuals” business promotion body 51.

Even if various programs are executed by causing a computer system to read and execute the program for realizing the functions of the advertisement management system in the embodiments shown in FIGS. 1, 2 and 3. Good. The “computer system” mentioned here includes an OS and hardware such as peripheral devices.

The "computer system" is WW.
If the W system is used, the homepage providing environment (or display environment) is also included.

Further, the above program may be transmitted from a computer system having the program stored in a storage device or the like to another computer system via a transmission medium or by a transmission wave in the transmission medium. Here, the "transmission medium" for transmitting the program refers to a medium having a function of transmitting information, such as a network (communication network) such as the Internet or a communication line (communication line) such as a telephone line. Further, the program may be a program for realizing some of the functions described above. further,
It may be a so-called difference file (difference program) that can realize the above-mentioned functions in combination with a program already recorded in the computer system.

Although the embodiment of the present invention has been described in detail above with reference to the drawings, the specific configuration is not limited to this embodiment, and includes a design etc. within the scope not departing from the gist of the present invention. Be done.

[0051]

As described above, according to the first aspect of the present invention.
According to the invention described in (1), since the advertising content from the advertiser selected by the user and corresponding to the attribute information of the user can be displayed on the terminal of the user, the user who is a consumer It is possible to sufficiently provide not only the attribute information of (1) but also the advertisement relating to the user's personal preference with simple labor. According to the invention of claim 1, the user changes the advertiser to be held in the user-selected advertiser database, so that the user himself changes the advertiser who desires to provide the advertisement information (maintenance). Can change the lifestyle of each user,
Even if the advertiser desiring to be provided changes in response to changes in the life stage due to marriage or changes in the commercial area due to relocation, it is possible to easily and accurately deal with the changes.

According to the invention described in claim 2, the attribute information of the user is classified and divided into a plurality of segmentations,
Since the advertisement content database holds the advertisement content of the advertiser for each segmentation, it matches the advertisement content of the segmentation that matches the attribute information of a certain user, that is, the attribute information such as the user's gender, age, residential area and hobbies / preferences. The advertisement content to be provided can be provided to the user, and an advertisement matching the user's attribute information can be provided to the user with a simple labor.

According to the third aspect of the invention, the advertiser can hold the advertisement content created by himself / herself for each of a plurality of segmentations formed by classifying the attribute information of the user. You can provide various types of advertisement content corresponding to various attribute information that you have with simple effort while limiting the number of advertisement content to the number of segmentation, and further change the products that your company produces and sells, the change of seasons It is possible to change the advertisement held in the segmentation according to the situation, etc., and it is possible to provide an effective advertisement with simple labor.

According to the fourth aspect of the present invention, by using the single sign-on function, the homepage of the advertiser can be increased without increasing the time and effort required for the user to access the homepages of the advertisers. You can authenticate users in electronic commerce at
The certification body can provide high-level certification for electronic commerce.

According to the invention of claim 5, the advertisement content (message) from the advertiser selected by the user and corresponding to the attribute information (personal information) of the user is displayed as the user's terminal. Since it can be displayed, it is possible to sufficiently provide not only the attribute information of the user who is the consumer but also the advertisement relating to the personal preference of the user with simple labor.

According to the sixth aspect of the present invention, by causing the computer to execute the advertisement management program, an advertisement adapted to the user's attributes and personal preference can be easily and sufficiently transmitted to the user's terminal. be able to.

[Brief description of drawings]

FIG. 1 is a block diagram showing a configuration of an advertisement management system according to an embodiment of the present invention.

FIG. 2 is a block diagram showing functions of a CPU 15 in the advertisement site 1.

FIG. 3 is a schematic diagram showing a specific example of a virtual department store image 21.

FIG. 4 is a flowchart showing an operation of the advertisement management system of this embodiment.

FIG. 5 is a relationship diagram showing the effect of advertisement by the advertisement management system of the present embodiment.

FIG. 6 is a block diagram showing a flow of advertisement fees and the like in the advertisement management system of the present embodiment.

[Explanation of symbols]

1 Advertising site 2 consumers Terminal of 3 advertisers 5 Internet 6 real stores 7 tenants 8 Websites of companies and public organizations 9 mobile phones 11 User attribute database 12 User selected advertiser database 13 Advertising content database 14 Message database 15 CPU 21 virtual department store image 21a store image 21b store image 21d store image 22 Authentication aggregation 23 Personal attribute management 24 Tenant candidate companies 25 points registration 26 Message registration 41 Advertising Banner 42 eDM 43 BookMark. Tool 44 Advertising service for individuals 51 "Individual Advertising Service" Business Promotion Body 52 Advertiser company 53 Certification Body 54 System Development Company 55 points business 56 card companies 57 consulting companies 200 Advertising information 300 messages

   ─────────────────────────────────────────────────── ─── Continued front page    (72) Inventor Ryota Okada             1-6 Kanda Surugadai, Chiyoda-ku, Tokyo Ochano             Water Square JCB Market             Within the development department (72) Inventor Miyoko Yamada             4-1-6 Akasaka, Minato-ku, Tokyo Akasaka White             House Building No.410 Myax Co., Ltd.             Within F term (reference) 5B075 KK07 ND16 PQ38 PR08 UU40

Claims (6)

[Claims] 1. A user attribute database that holds attribute information of users, a user-selected advertiser database that holds information of a plurality of advertisers selected by the user, and the attribute information for each advertiser. An advertisement content database holding a plurality of advertisement content, information of an advertiser selected by a predetermined user, held in the user selected advertiser database, and attribute information of the user held in the user attribute database An advertisement management system comprising: a CPU for extracting corresponding advertisement content from the advertisement content database based on the above, and displaying the extracted advertisement content on the terminal of the user. 2. The advertisement content database is configured to classify the attribute information of the user into a plurality of segmentations and hold the advertisement content of the advertiser for each segmentation. The advertisement management system according to 1. 3. The CPU has a function of holding the advertisement content input from the terminal of the advertiser in the segmentation in the advertisement content database,
The advertisement management system according to claim 2, wherein: 4. The CPU has a single sign-on function as user authentication and a function of authenticating a commercial transaction between the user and the advertiser by using an authentication agency.
The advertisement management system according to claim 1, 2, or 3. 5. An advertisement management method for displaying advertisement information of an advertiser on a user terminal, wherein attribute information of the user is registered in a user attribute database, and information of a plurality of advertisers selected by the user is a user-selected advertisement. Information of the advertiser selected by a predetermined user, which is registered in the main database, registers a plurality of advertisement contents corresponding to the attribute information for each advertiser in the advertisement content database, and is held in the user selected advertiser database And a corresponding advertisement content is extracted from the advertisement content database based on the attribute information of the user held in the user attribute database, and the extracted advertisement content is displayed on the terminal of the user. How to manage advertisements. 6. An advertisement management program for displaying advertisement information of an advertiser on a user terminal, a step of registering user attribute information in a user attribute database, and user selection of a plurality of advertiser information selected by the user. Registered in the registered advertiser database, a step of registering a plurality of advertisement contents corresponding to the attribute information in the advertisement content database for each advertiser, a predetermined user held in the user selected advertiser database, Based on the information of the selected advertiser and the attribute information of the user stored in the user attribute database, the corresponding advertisement content is extracted from the advertisement content database, and the extracted advertisement content is displayed on the terminal of the user. An ad management program for causing a computer to execute the steps.