JP2001338167A - Method and system for promoting sale of merchandise in electronic commerce - Google Patents

Abstract

PROBLEM TO BE SOLVED: To extend a net service system to realize the existing electronic commerce(EC) by participation of an affiliate in net service as a recommender to perform advertisement to sell a piece of merchandise. SOLUTION: The recommender recommends the merchandise to be provided by a supplier on a commerce site 5 on one's homepage and distributes recommendation by sticking a GUI button with script to prompt declaration of intention to a consumer at an optional position of the applicable homepage. Transaction is executed between the consumer and the commerce site via a net service center 1 by operation of the GUI button by the consumer who accesses the homepage of the recommender. The net service center 1 always monitors creation, update and scrapping of the GUI button.

Description

DETAILED DESCRIPTION OF THE INVENTION

[0001]

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to electronic commerce (EC: Electric Commerc
e) The method and system for promoting product sales in e).

[0002]

2. Description of the Related Art With the spread of the Internet, the distribution form in product sales is changing. In recent years, the form of creating a web shop on the Internet and selling products online has become popular, and the effect of hollowing out direct transactions with consumers in a scheme of producer = seller and the worldwide effect on sales sites Attention has been paid to two points of the effect that a secure access is possible.

[0003]

By the way, the fact that a producer can be relatively simple to a seller in Internet product sales means that not only producers but also users and fans who can effectively advertise their products. Also means that they can easily become sellers. In addition, any URL (Uniform
There is no obstacle to interrupting the link between Resource Locators (WWW)
Due to the structure of the Wide Web, restricting sales sites to sites exclusively for producers is like limiting sales channels.

The present invention has been made in view of the above circumstances, and not only producers, but also affiliates, such as users and fans of products sold by producers, have been using the Internet as a recommender for advertising to sell the products. It is an object of the present invention to provide a product sales promotion method and system in electronic commerce by participating in services and expanding an existing net service system for realizing electronic commerce (EC). In addition, by implementing a GUI button with a script to encourage consumers to indicate the purchase intention of a product, a product sales promotion method in electronic commerce that facilitates management of products supplied by a supplier as well as management of recommenders. It is also an object to provide a system.

[0005]

According to a first aspect of the present invention, there is provided a product for electronic commerce in which a product supplier and a recommender for recommending the purchase of the product are connected to an Internet service center via an Internet network. In the sales promotion method, the recommender recommends the goods provided by the supplier on the commerce site on its own homepage, and puts a GUI button with a script at an arbitrary position on the homepage to prompt the consumer to indicate the intention to purchase the goods. In addition, by operating a GUI button by a consumer who has accessed the recommender's homepage, a commercial transaction is executed with a commerce site via a network service center. In this way, by registering as a recommender, not only the producer, but also an affiliate such as a user or a fan of the product sold by the producer can participate in the net service as a recommender who performs advertising for selling the product. In addition, the present invention is open to corporations, so if you want to sell your own products on your own or related sites, register your products as a supplier and register them as a recommender, so that you can use your own products without having an EC system. It can be used as an extremely easy EC system for selling.

According to a second aspect of the present invention, in the method for promoting product sales in electronic commerce according to the first aspect, the network service center manages a GUI button, and purchases the product with a script based on a request from a recommender. The button was issued by e-mail or by copy and paste from the homepage. According to a third aspect of the present invention, in the product sales promotion method for electronic commerce according to the first or second aspect, the network service center searches for a button master using the button ID assigned to the GUI button as a key. The validity of the GUI button is checked, the URL of the recommender is obtained, the URL is compared with the URL to which the button master is issued, and the button ID and the consumer ID are returned to the cookie of the browser having the consumer, and the URL is returned to the work table. Respectively, and the product code and the button ID to be purchased are passed to the corresponding commerce site, and execution of commercial transaction is instructed.

[0007] The invention described in claim 4 is the invention according to claim 3.
If the GUI button is invalid or does not exist in the button master in the merchandise sales promotion method described in e-commerce, the record in the return work table is deleted, and the GUI button cannot be used for the consumer or the service cannot be used. Each of them will be notified of the temporary suspension. According to a fifth aspect of the present invention, in the method for promoting product sales in electronic commerce according to the third aspect, the commerce site receives a product code and a button ID to be purchased and executes a procedure for the commercial transaction. To connect to the Internet service center, and the Internet service center transmits the button ID and the consumer ID from the cookie.
D, the order number and the product information purchased by the consumer from the link of the commerce site, respectively, to create a purchase history, while the link of the commerce site clicked when the consumer leaves the commerce site UR from the return work table
L and get the consumer back to the obtained URL. As a result, the network service center
By implementing a GUI button with a script to encourage consumers to indicate the purchase intention of products, management of products supplied by suppliers as well as management of recommenders is facilitated, and the throughput of the entire system is improved. .

According to a sixth aspect of the present invention, there is provided a product sales promotion system in electronic commerce in which a product supplier and a recommender for recommending the purchase of the product are connected to an Internet service center via an Internet network. ,
A recommender that recommends products provided by the supplier on its own homepage on a commerce site and pastes and distributes a GUI button at an arbitrary position on the homepage to prompt consumers to indicate the intention of purchasing the product; The button master is searched using the assigned button ID as a key to check the validity of the GUI button, and the URL of the button master is obtained by acquiring the URL of the recommender, and the GUI destination is checked.
When it is confirmed that the button is functioning effectively, the button ID and the URL are saved, the product code to be purchased and the button ID are passed to the corresponding commerce site, and the execution of the commercial transaction is instructed. An internet service center and a commerce server for executing a business transaction with a commerce site via the internet service center by operating the GUI button by a consumer who has accessed the home page of the recommender are provided.
With the above-described configuration, not only the producer but also an affiliate such as a user or a fan of a product sold by the producer by registering with the recommender can participate in the network service as a recommender who performs advertising for selling the product. The recommender can obtain a sales reward from the network service center by introducing a product provided by a supplier who wants to sell the product on his own homepage and linking it to sales. In addition, the Internet service center implements a GUI button with a script to prompt the consumer to indicate the purchase intention of the product, thereby facilitating the management of the product supplied by the supplier as well as the management of the recommender, and the system. A sales promotion system in electronic commerce with improved overall throughput can be provided.

[0009]

FIG. 1 is a diagram showing an embodiment of a product sales promotion system in electronic commerce according to the present invention.
Here, the flow of goods is indicated by solid arrows, and the flow of money is indicated by broken arrows.

In the merchandise sales promotion system for electronic commerce of the present invention, a computer PC2, PC3, and PC4 of a supplier, a recommender, and a consumer are connected via an Internet network 6 with a network service center 1 as a core. Reference numeral 5 denotes a plurality of commerce sites, each of which has a server for performing electronic commerce with the PC 4 of the consumer.

The network service center 1 is a secretariat for managing the entire network service as described later. In addition to the network service kernel (NSK) 11, a homepage 12 for suppliers and a page 1 for recommenders are included in a homepage.
Have three. The commerce site 5 has a network interface (NIU) 52 serving as an interface with the network service kernel (NSK) 11 with the server main body 51 at the core.
And a processing module that performs ordering processing 53, delivery agency 54, and settlement agency 55.

The flow of goods and the flow of money in the above system configuration will be briefly described below. The supplier performs membership registration using the computer 2 such as a personal computer owned by the supplier in advance, receives an account from the network service center 1 by paying a predetermined annual maintenance fee, etc., and thereafter, the product registration is permitted. . In addition, the recommender makes a member registration after understanding the terms of use of the net service distributed by the net service center 1, and thereafter, the DM distribution or the net service center sent from the supplier to the consumer for the products recommended to be purchased by the consumer. The search is performed from the commerce site 5 via the Internet service center 1, and a purchase button for the product is applied to the network service center 1.
As a result, a script corresponding to the button is issued from the network service center 1 by copy and paste from a homepage or in the form of an e-mail. The recommender pastes the purchase button with the script on his homepage and distributes it along with the advertising information. This purchase button (hereinafter, GUI (Graphical User Interface)
The details of the button will be described later.

[0013] The consumer accesses the recommender's homepage and, when there is a product to be purchased, clicks the purchase button to carry out various purchase procedures with the corresponding commerce site 5, and the card is settled by card payment or the like. Receive shipment. At this point, the recommender obtains a predetermined sales reward from the commerce site 5.

FIGS. 2 and 3 are flowcharts showing the operation procedure of the embodiment of the present invention shown in FIG. Hereinafter, the operation of the embodiment of the present invention shown in FIG. 1 will be described in detail with reference to the flowchart shown in FIG.

The following operation will be described on the assumption that the consumer accesses the homepage of the recommender, the GUI button is clicked, and the purchase intention of the product is displayed. First, a redirect is made to the network service center 1 (step S21). Net Service Center 1
Then, the recommended button master is searched using the button ID as a key, and the validity of the button is checked (step S
22). Also, it is confirmed that the environment variable HTTP_REFERER (containing the URL of the recommender homepage) matches the issue destination URL of the recommendation button master (step S23). And issue a consumer ID,
Write to the cookie on the client browser. At the same time, the button ID is also written in the cookie of the client browser (step S24). Then, the contents of the environment variable HTTP_REFERER are written in the return work table (step S2).
5).

Next, it is checked whether the button has been disabled or whether it is present in the recommendation master (step S26). The buttons are constantly monitored by the network service center 1 from creation to update and destruction, and can be updated according to the life cycle of the product, the circumstances of the supplier or the recommender. Here, as a result of the check, if it is confirmed that the button is invalid or does not exist in the recommendation button master, the record of the return work table is deleted (step S27), and the process proceeds to step S27. In step S27, processing is performed to notify the accessed consumer that the GUI button has become unusable.

On the other hand, if the GUI button is valid or the GUI button is present in the recommendation button master, the process proceeds to stap S28, and it is checked whether the button is in the sleep state or during system maintenance. Then, when the button is in the sleep state or during system maintenance, the record in the return work table is deleted, and this button notifies the consumer that the service is temporarily suspended for convenience (step S29). If the button is not in the pause status and the system is not under maintenance, the product code and the button ID of the product to be purchased are passed to the corresponding commerce site (step S30).

The commerce site 5 exchanges data with the consumer about the destination, payment method, etc. on the shopping cart page, and performs each process of receiving an order for a product, delivering agency, and settling agency. This is performed by the order receiving processing module 53, the sending agency processing module 54, and the settlement agency processing module 55 shown in FIG. The commerce site 5 links to the net service center 1 at the same time as outputting the purchase copy page to the consumer.

Further, as shown in FIG. 3 (a), at the link with the network service center 1, the network service center 1 transmits the button ID and the shopper ID from the cookie.
Is acquired, and purchase information such as an order number and a product code is acquired from the URL argument and written into the purchase history table (step S31). Also, as shown in FIG.
At another link from the commerce site 5, the consumer is directed to the network service center 1, where the network service center 1 returns the return destination U from the return work table.
The RL is acquired, the record in the return work table is deleted, and the consumer returns to the return destination URL (step S3).
2, S33).

[0020]

As described above, according to the present invention, by registering a recommender, not only a producer but also an affiliate such as a user or a fan of a product sold by the producer can promote an advertisement for selling the product. Participate in Internet services as a recommender to do. The recommender can obtain a sales reward from the network service center by introducing a product provided by a supplier who wants to sell the product on his own homepage and linking it to sales. In addition, the Internet service center implements a GUI button with a script to encourage consumers to indicate the purchase intention of products, thereby facilitating the management of products supplied by suppliers as well as the management of recommenders,
The throughput of the entire system is improved. Furthermore,
The present invention is open to corporations, so if you want to sell your own products on your own or its related sites, register your products as a supplier and register them as a recommender, so that you can make your own EC
It can be used as an extremely easy EC system for selling your products without having a system.

[Brief description of the drawings]

FIG. 1 is a block diagram showing an embodiment of the present invention.

FIG. 2 is a flowchart showing an operation procedure of the embodiment of the present invention.

FIG. 3 is a flowchart showing an operation procedure of the embodiment of the present invention.

[Explanation of symbols]

1 ... Net service center, 2 ... Supplier PC, 3 ...
Recommendation PC, 4 Consumer PC, 5 Commerce site, 6 Internet network, 11 Net service kernel (NSK), 12 Supplier page, 13
Recommender page, 51: Server body, 52: Net interface (NIU), 53: Order processing module, 54: Delivery agency processing module, 55: Settlement agency processing module

────────────────────────────────────────────────── ───

[Procedure amendment]

[Submission date] May 8, 2001 (2001.5.8)

[Procedure amendment 1]

[Document name to be amended] Statement

[Correction target item name] Claim 2

[Correction method] Change

[Correction contents]

[Procedure amendment 2]

[Document name to be amended] Statement

[Correction target item name] Claim 3

[Correction method] Change

[Correction contents]

[Procedure amendment 3]

[Document name to be amended] Statement

[Correction target item name] 0006

[Correction method] Change

[Correction contents]

[0006] According to a second aspect of the invention, the product sales promotion method in electronic commerce according to claim 1, wherein the net service center manages the GUI button, based on a request from the recommender, the GUI button To
Searches the button master using the assigned ID as a key and
The validity of the GUI button was checked, and a GUI button with a script of the product was issued by e-mail or by copy and paste from a homepage. In addition, the invention described in claim 3 is based on claim 1 or 2
In the method for promoting product sales in e-commerce described in the above item, the network service center may include a U of the recommender.
By obtaining the RL, the button master is compared with the URL to which the button master is issued, and the button ID and the consumer ID are written in a browser cookie of a consumer, and the URL is written in a return work table, respectively, and is purchased. The merchandise code and the button ID are passed to the corresponding commerce site to instruct execution of a commercial transaction.

 ──────────────────────────────────────────────────続 き Continued on the front page (72) Inventor Kazuhiro Nakada 4-33-10 Yoyogi, Shibuya-ku, Tokyo Toshin Building Inside ASCII Corporation (72) Inventor Mizue Seki 4-33-10 Yoyogi, Shibuya-ku, Tokyo Toshin Building F-term in ASCII Corporation (reference) 5B049 AA01 AA02 BB11 BB49 CC02 CC05 CC08 DD01 EE00 FF03 GG02 GG04 GG07

Claims (6)

[Claims] 1. A product sales promotion method in e-commerce, wherein a product supplier and a recommender having a homepage on the Internet and recommending the purchase of the product are connected to a net service center via an Internet network. The recommender recommends a product provided by the supplier on a commerce site on its own homepage, pastes a GUI button with a script for prompting a consumer to indicate the intention of purchasing the product at an arbitrary position on the homepage, A product sales promotion method in electronic commerce, wherein a commercial transaction is executed with a commerce site via the network service center by operating the GUI button by a consumer who has accessed a homepage. 2. The network service center according to claim 1, wherein
Manage the buttons and, based on the request from the recommender,
2. The product sales promotion method in electronic commerce according to claim 1, wherein a GUI button with a script of the product is issued by mail or copy and paste from a homepage. 3. The network service center according to claim 1, wherein
Searching the button master by using the button ID assigned to the I button as a key, examining the validity of the GUI button, obtaining the URL of the recommender, comparing with the URL to which the button master is issued, The URL is written in the return work table in the browser cookie of the consumer having the button ID and the consumer ID, and the product code to be purchased and the button ID are passed to the corresponding commerce site to instruct execution of the commercial transaction. 3. The method according to claim 1 or 2, wherein the merchandise is promoted in electronic commerce. 4. When the GUI button is invalid or does not exist in the button master, the record of the return work table is deleted, and the GUI button cannot be used for the consumer or the service is temporarily suspended. 4. The method for promoting product sales in electronic commerce according to claim 3, wherein the notification is provided. 5. The commerce site receives a commodity code to be purchased and the GUI button ID and executes a procedure for a commercial transaction.
The button ID and the consumer ID from the cookie
In addition, an order number and product information purchased by the consumer are obtained from the link of the commerce site, respectively, and a purchase history is created, while the link of the commerce site that the consumer clicks when leaving the commerce site is generated. The method according to claim 3, wherein a URL is acquired from the return work table, and the consumer is returned to the acquired URL. 6. A merchandise supplier and a recommender for recommending the purchase of the merchandise are a merchandise sales promotion system in electronic commerce, which is connected to an Internet service center via an Internet network, and provided by the supplier at a commerce site. Recommending a product to be performed on the user's own homepage, pasting a GUI button for prompting a consumer to indicate the intention to purchase the product at an arbitrary position on the homepage, and distributing the recommended button; and keying a button ID assigned to the GUI button. The button master is searched to check the validity of the GUI button, and the URL of the button master is obtained by obtaining the URL of the recommender.
When it is confirmed that the UI button is functioning effectively, the button ID and the URL are saved, the product code to be purchased and the button ID are passed to the corresponding commerce site, and the execution of the commercial transaction is instructed. And a commerce server for executing a commercial transaction with a commerce site via the net service center by operating the GUI button by a consumer who has accessed the recommender's homepage. Product sales promotion system in commercial transactions.