JP2014197251A - Electronic flier delivery device, method for managing point, and program - Google Patents

Abstract

PROBLEM TO BE SOLVED: To appropriately determine whether or not a reward point is to be added in response to a browsed electronic flier in an electronic flier delivery system which delivers electronic fliers.SOLUTION: An electronic flier delivery device is configured in such a manner that: the device stores a browsing history on electronic fliers by each user, the electronic fliers which are transmitted to a terminal in response to requests from a terminal by an operation of a user at a browsing request source and which are browsed in the terminal; when a transmitted electronic flier is a target for adding a browsing point, the device determines whether or not a browsing point is to be added to the user at the browsing request source, based on the browsing history; and if a browsing point addition determining unit determines to add the browsing point, the device updates a browsing point accumulation value of the user at the browsing request source.

Description

  The present invention relates to an electronic leaflet distribution device, a point management method, and a program.

With the spread of network use and the digitization of information, for example, advertisement information is provided to users via a network, for example. In this case, the advertisement information provider who provides the advertisement information wants as many users as possible to view the advertisement information.
Therefore, for example, when an advertisement is browsed by an advertisement control device, an advertisement distribution system is known in which the advertisement management server is notified that the advertisement has been browsed, and the advertisement management server adds the viewer's points ( For example, see Patent Document 1). If points are added according to the browsing of advertisements in this way, the user will actively browse advertising information in order to accumulate points, and as a result, many users will browse advertising information. You will be able to do it.

JP 2012-113337 A

For example, in the case of Patent Document 1, the point has a monetary function such as being exchangeable for a gift certificate. For this reason, for example, it is not appropriate to give unlimited points corresponding to browsing of advertisement information only for the purpose of accumulating points. Therefore, for example, if it is not appropriate to give points, how points should be given according to the browsed advertisement information, such as not giving points even if the advertisement information is browsed. It is preferable to be able to flexibly set the cracks.
However, in patent document 1, there is no description about changing the aspect of giving points. Therefore, depending on the technique described in Patent Document 1, it is difficult to appropriately determine whether or not points should be added according to the browsed advertisement information, such as whether or not points can be granted.

  The present invention has been made in view of such circumstances, and in an electronic leaflet distribution system that distributes electronic leaflets, it is possible to appropriately determine whether or not points should be added according to the browsed electronic leaflets. For the purpose.

  In order to solve the above-described problem, an electronic flyer delivery device according to an aspect of the present invention includes a communication unit that performs communication with a terminal device via a network, and an electronic device specified by a browsing request transmitted from the terminal device. An electronic flyer transmitting unit for transmitting the flyer to the terminal device, and a browsing history storage unit for storing a browsing history of the electronic leaflet browsed on the terminal device in response to transmission of the electronic leaflet by the electronic leaflet transmitting unit; Whether or not a browsing point should be given to a user who has requested browsing based on the browsing history stored in the browsing history storage unit when the electronic flyer transmitted by the electronic leaflet transmitting unit is a target of browsing points. When the browsing point grant determination unit and the browsing point grant determination unit determine that the browsing point should be granted, the browsing request source user can And a viewing point management unit to update the point integrated value.

  In the electronic leaflet distribution device, when the browsing point indicates that the browsing point grant determination unit has browsed the electronic leaflet designated by the current browsing request, Regardless of whether or not the terminal device that is the source of the current browsing request is the same as the terminal device from which the same electronic leaflet has been browsed in the past, browsing points will be given corresponding to the browsing of the current electronic leaflet It may be determined that it should not be.

  In the electronic leaflet distribution device, the browsing point assignment determination unit may check that the browsing request source user has already browsed an electronic leaflet belonging to the same group as the electronic leaflet designated by the current browsing request. May indicate that browsing points should not be given in response to the current electronic leaflet browsing.

  The electronic flyer delivery device may further include a delivery condition storage unit that stores, for each user, a delivery condition indicating at least a delivery target area of the electronic flyer that the user desires to receive as a condition related to delivery of the electronic flyer. When the distribution target area of the electronic leaflet designated by the current browsing request is the same as the distribution target area of the user of the browsing request source stored in the distribution condition storage unit, the point grant determination unit When it is determined that browsing points corresponding to browsing should be given, and the distribution target area of the electronic leaflet designated by the current browsing request is different from the distribution target area of the browsing request source user stored in the distribution condition storage unit May determine that a viewing point should not be provided in correspondence with the current electronic leaflet browsing.

  In the electronic leaflet distribution apparatus, the determination result by the browsing point provision determination unit is further used as information used for notifying whether or not the browsing point is provided for the electronic leaflet browsed on the terminal device. You may send it.

  The point management method as one aspect of the present invention includes an electronic leaflet transmission step of transmitting an electronic leaflet specified by a browsing request transmitted from a terminal device via a network to the terminal device, and the electronic leaflet transmission step. When the electronic flyer to be transmitted is a target for giving a browsing point, a determination is made as to whether or not a browsing point should be given to the user who requested the browsing based on the browsing history of the electronic flyer browsed on the terminal device. You may provide the browsing point provision determination step and the browsing point management step of updating the browsing point integrated value of the browsing requesting user when the browsing point provision determining step determines that the browsing point should be granted.

  According to another aspect of the present invention, there is provided a program for transmitting an electronic leaflet designated by a browsing request transmitted from a terminal device via a network to a computer, an electronic leaflet transmitting step, and the electronic leaflet transmitting step. When the electronic flyer transmitted by the user is the object of granting the browsing point, it is determined whether or not the browsing request source user should be given the browsing point based on the browsing history of the electronic flyer browsed on the terminal device. And a browsing point management step for updating a browsing point integrated value of a browsing requesting user when the browsing point granting determination step determines that the browsing point should be given. Is.

  As described above, according to the present invention, in the electronic leaflet distribution system for distributing electronic leaflets, there is an effect that it is possible to appropriately set how points should be given according to the electronic leaflets that have been viewed. can get.

It is a figure which shows the example of a whole structure of the electronic leaflet delivery system which concerns on this embodiment. It is a figure which shows the specific example of the browsing point provision determination which an electronic handbill delivery server performs, when the electronic leaflet of browsing point provision object is browsed. It is a figure which shows the example of a display mode of the list of the electronic leaflet displayed on the terminal device of this embodiment, and the image of an electronic leaflet. It is a block diagram which shows the structural example of the electronic leaflet delivery server which concerns on this embodiment. It is a figure which shows the structural example of the data of the electronic leaflet which concerns on this embodiment. It is a figure which shows the structural example of the advertising agency table which concerns on this embodiment. It is a figure which shows the structural example of the browsing history table which concerns on this embodiment. It is a figure which shows the structural example of the delivery condition table which concerns on this embodiment. It is a figure which shows the structural example of the browsing point table which concerns on this embodiment. It is a block diagram which shows the structural example of the terminal device which concerns on this embodiment. It is a sequence diagram which shows the example of a process sequence which the electronic leaflet delivery system of this embodiment performs corresponding to management of a point. It is a sequence diagram which shows the example of a process sequence for the browsing point provision determination which the electronic leaflet delivery server of this embodiment performs.

[Example of overall configuration of electronic leaflet distribution system]
FIG. 1 shows an example of the overall configuration of the electronic leaflet distribution system of the present embodiment. The electronic leaflet distribution system of this embodiment includes an electronic leaflet distribution server (electronic leaflet distribution device) 100, a point management server 200, and a terminal device 300.
The electronic leaflet distribution server 100, the point management server 200, and the terminal device 300 are each connected to the network 400. Thereby, the electronic leaflet distribution server 100, the point card management server, and the terminal device 300 can communicate with each other via the network 400.

The electronic leaflet distribution server 100 is a server operated by an electronic leaflet distribution company, and distributes the electronic leaflet to the terminal device 300. The electronic leaflet is one piece of advertisement information, and is advertisement information obtained by digitizing a leaflet distributed in a form such as a newspaper insert.
The electronic leaflet distribution server 100 receives electronic leaflets from, for example, various stores and service providers that are advertisement sources. In submitting an electronic flyer, for example, the electronic flyer is transmitted to the electronic flyer distribution server 100 from a terminal device (not shown) owned by the advertisement source.

The electronic leaflet distribution server 100 stores the submitted electronic leaflet and distributes the stored electronic leaflet to the terminal device 300.
As an aspect of electronic leaflet distribution, the electronic leaflet distribution server 100 can transmit the designated electronic leaflet to the terminal device 300 in response to, for example, access from the terminal device 300 or a browsing request. Moreover, the electronic leaflet distribution server 100 can transmit, for example, a list of electronic leaflets that match the distribution conditions of a user registered as an electronic leaflet distribution target to the terminal device 300 by, for example, push communication.

The point management server 200 is a server operated by a point card service provider, and manages information related to points given to the point card for each user who is a member.
In the present embodiment, the point card provided by the point card service provider of the point management server 200 can be used at a plurality of stores or service providers with which the point card service provider is affiliated. That is, points can be added to the point card possessed by the member as the member purchases a product at a partner store or the like and pays for the service. In addition, the member can use the accumulated points for payment at affiliated stores or services.

As information management regarding points, the point management server 200 can manage the current number of points for each user who is a member, for example. In addition, the point management server 200 can manage a history regarding the addition and use of points. The point management server 200 also manages personal information for each member, for example. The user's personal information is, for example, information based on information input by the user at the time of membership registration, or history of stores, service providers, etc. using point cards.
In addition, the aspect of a point card is not limited to the aspect as a physical card, for example, For example, the aspect as a point card function given to a mobile telephone, a smart phone, etc. may be sufficient.

  In addition, the point management server 200 of the present embodiment provides a portal site for point management. When the user logs in to the portal site with the terminal device 300, for example, the number of points currently held by the user, the history of points, and confirmation and change of personal information can be performed.

The terminal device 300 is a network terminal used by a user. Specifically, the terminal device 300 is, for example, a personal computer, a mobile phone, a smartphone, a tablet terminal, or the like.
Further, the user of the terminal device 300 is registered in the electronic leaflet distribution server 100 as an electronic leaflet distribution target person, and is registered in the point management server 200 as a member of a point card.

In the terminal device 300 of the present embodiment, an electronic leaflet browsing application 310 is installed. The electronic leaflet browsing application 310 is application software for browsing an electronic leaflet distributed from the electronic leaflet distribution server 100.
The terminal device 300 on which the electronic leaflet browsing application 310 operates, for example, accesses the electronic leaflet distribution server 100 in response to a user operation, transmits an electronic leaflet browsing request, and from the electronic leaflet distribution server 100 in response to the browsing request. The sent electronic leaflet can be displayed.

Further, the terminal device 300 on which the electronic flyer browsing application 310 operates stores the electronic flyer list transmitted together with the push notification in response to the push notification of the electronic flyer list from the electronic flyer distribution server 100, and Notification to the user that the list has been received can be executed in a predetermined manner.
Further, the terminal device 300 on which the electronic leaflet browsing application 310 operates can display a list of electronic leaflets that have been notified of push in response to a user operation on the terminal device 300. When an operation of selecting an electronic leaflet from the electronic leaflet list is performed, the terminal device 300 transmits a request for viewing the electronic leaflet selected by the operation as described above, and the electronic device is electronically responded to the browsing request. The electronic leaflet transmitted from the leaflet distribution server 100 can be displayed. The user can view the electronic leaflet by viewing the image of the electronic leaflet displayed in this way.

In the electronic leaflet distribution system shown in FIG. 1, points are given according to the user viewing the electronic leaflet distributed from the electronic leaflet distribution server 100 on the terminal device 300. And the point given according to browsing can be reflected in the point which the point management server 200 manages. That is, in the electronic leaflet distribution system according to the present embodiment, the electronic leaflet distribution company is one of service providers that are affiliated with the point card service company.
In the following, points generated in response to browsing of electronic leaflets are referred to as browsing points, points managed by the point management server 200 are referred to as card points, and the two are distinguished.

With reference to FIG. 1, the basic operation example regarding provision of the browsing point according to browsing of an electronic leaflet and reflection of the browsing point on the card point in the electronic leaflet distribution system will be described.
First, when receiving a viewing point, the user of the terminal device 300 operates the electronic leaflet browsing application 310 that browsed the electronic leaflet. In addition, the user logs in to a portal site for point management provided by the point management server 200 as shown in step S <b> 1 by an operation on the electronic leaflet browsing application 310.
When logging in, the electronic leaflet browsing application 310 operating on the terminal device 300 accesses the point management server 200 via the electronic leaflet distribution server 100 and makes a login request. When the authentication corresponding to the login request is established in the point management server 200, the electronic leaflet distribution server 100 receives a notification that the user has logged in from the point management server 200 or the terminal device 300, for example. For example, the electronic leaflet distribution server 100 distributes the electronic leaflet to which points are granted only to the terminal device 300 of the user who is logged in to the portal site of the point management server 200.

Next, in the electronic leaflet distribution system, as shown in step S2, the electronic leaflet is transmitted from the electronic leaflet distribution server 100 to the terminal device 300 and the transmitted electronic leaflet is viewed on the terminal device 300.
Corresponding to step S2, the user performs an operation for browsing the terminal device 300 on which the electronic leaflet browsing application 310 operates. In response to the operation, the terminal device 300 transmits an electronic leaflet to be browsed to the terminal device 300. The terminal device 300 displays the received electronic leaflet on the screen. The user browses the electronic flyer by looking at the displayed image.

  For example, the electronic leaflet distribution server 100 determines that the transmitted electronic leaflet has been browsed in response to reception of the electronic leaflet transmitted in response to the browsing request by the terminal device 300. As shown in step S3, the electronic leaflet distribution server 100 updates the browsing point accumulated value according to the determination result of the browsing point provision determination and the browsing point provision determination, as shown in step S3. Do.

  Browsing point granting determination is given to a user who has performed an operation on the terminal device 300 (a user who has requested viewing) in response to the current step S2 to transmit an electronic flyer viewing request. This refers to determining whether or not to do so. Specifically, the electronic leaflet distribution server 100 determines whether or not a browsing point should be given in correspondence with, for example, browsing of the current electronic leaflet as the browsing point grant determination.

In assigning points corresponding to the browsing of an electronic flyer, it is not appropriate to browse an electronic flyer for the purpose of, for example, only accumulating points. The browsing point grant determination of this embodiment is performed mainly for the purpose of preventing browsing of such inappropriate electronic leaflets.
Further, in the present embodiment, there are an electronic flyer to which a browsing point is given according to browsing, and an electronic flyer that is not to be given a browsing point, in which a browsing point is not given even if browsed. In determining the browsing point grant, first, it is determined whether or not the browsed electronic leaflet is a browsing point grant target. In addition, the electronic leaflet distribution server 100 determines whether or not the browsing point should be given according to the current browsing when the browsing point granting electronic leaflet is browsed as the browsing point granting determination.

  When it is determined that the browsing point should be given by the browsing point granting determination, the electronic leaflet distribution server 100 updates the browsing point integrated value of the corresponding user. In other words, the electronic leaflet distribution server 100 updates the browsing point integrated value by adding the predetermined number of points given corresponding to the current electronic leaflet browsing to the browsing point integrated value so far.

In the present embodiment, the browsing point integrated value managed by the electronic leaflet distribution server 100 as described above is reflected in the card points.
In order to reflect the browsing point integrated value on the card points, the electronic leaflet distribution server 100 notifies the point management server 200 of the browsing point integrated value for each user, as shown in step S4. For example, the electronic leaflet distribution server 100 periodically notifies the browsing point integrated value at a timing of every 24 hours (one day).
In addition, the electronic flyer distribution server 100 creates a browsing point information file including information on the browsing point integrated value for each user, for example, and notifies the point management server 200 of the browsing point information file thus created. Send.
Moreover, the electronic leaflet distribution server 100 resets the browsing point integrated value to 0, for example, in response to the notification of the browsing point integrated value.

  The point management server 200 that has received the notification of the browsing point integrated value reflects the notified browsing point integrated value of each user to the card point of the corresponding user, as shown in step S5. Specifically, the point management server 200 may update the card point by adding the notified browsing point integrated value to the card point, for example.

The electronic leaflet distribution server 100 may notify the updated browsing point integrated value every time the browsing point integrated value is updated, for example. In this case, there is an advantage that the provision of the browsing points according to the browsing of the electronic leaflet is immediately reflected in the card points managed by the point management server 200.
On the other hand, when the notification of the browsing point integrated value is periodically performed as in the example of FIG. 1, the communication frequency for notification is reduced, so the processing load and traffic for communication are reduced. There is an advantage of being.

[Specific example of reading point grant determination]
Next, with reference to FIG. 2, a specific example of browsing point grant determination executed by the electronic flyer distribution server 100 when an electronic flyer to be browsed points is browsed will be described.
In the present embodiment, a distribution target area is designated for each user. In the electronic flyer, for example, a region (distribution target region) to be distributed is set according to a place such as a store or a service base of an advertisement source. Thus, according to the distribution target area being set for the electronic leaflet, the user can designate the distribution target area where the electronic leaflet is desired to be distributed and register it in the electronic leaflet distribution server 100. The distribution target area designated by the user is stored as a distribution condition in the electronic leaflet distribution server 100, for example.

First, FIG. 2A shows a case where a specific user Y views the electronic leaflet A transmitted from the electronic leaflet distribution server 100 for the first time using the terminal device α.
The electronic leaflet A is a browsing point grant target. In addition, the distribution target area set in the electronic flyer A and the distribution target area designated by the user Y are the same in A city and B city. In addition, the user Y browses the electronic leaflet A for the first time this time. In this case, the user A has not acquired browsing points according to browsing of the electronic leaflet A in the past. Therefore, the electronic leaflet distribution server 100 in this case determines that a viewing point should be given.

Next, after the same user Y browses the electronic leaflet A in FIG. 2A, as shown in FIG. 2B, the same electronic leaflet A as in FIG. When browsing with a terminal device β different from the case of a), it is as follows.
In this case, when transmitting the browsing request, the terminal device β includes the user account of the same user Y as that transmitted by the terminal device α in FIG. 2A in the browsing request. As a result, the electronic leaflet distribution server 100 has requested that the electronic leaflet A be browsed again by the same user Y in FIG. 2A and in FIG. 2B corresponding to this time. Can be recognized.

When the same electronic leaflet is viewed again by the same user in this way, the electronic leaflet distribution server 100 should not give a browsing point because the points have already been acquired for the electronic leaflet viewed this time. judge.
Here, in the example of FIG. 2B, the terminal device β is used for browsing the electronic leaflet, which is different from the terminal device α used at the time of FIG. The server 100 determines that browsing points should not be given. That is, in the electronic flyer distribution server 100, the terminal device 300 that is the transmission source of the current browsing request is the same as the terminal device 300 in which the same electronic leaflet has been browsed in the past under the reason that the points have been acquired. It is determined that the viewing point should not be given regardless of whether or not.

The example of FIG. 2B is based on the idea that only the first browsing may be given the privilege of providing browsing points for encouraging browsing of electronic leaflets. In this case, it is necessary to prevent browsing points from being given according to the second and subsequent browsing. Also, in this case, even if the terminal devices used for the current browsing and the past browsing are different, the user browsing the electronic flyer is the same for the current time and the past, so a viewing point is given. There is no particular need. Based on such an idea, in the example of FIG. 2B, it is determined that the viewing point should not be given.
In addition, in FIG.2 (b), although a browsing point is not provided with respect to the browsing of the same electronic leaflet after the 2nd time, For example, with respect to the browsing of the electronic leaflet after the arbitrary times after the 3rd time You may make it not give a browsing point.

Moreover, after browsing the electronic leaflet A of FIG. 2A, as shown in FIG. 2C, when the electronic leaflet B to be given points is browsed by the terminal device α, the following is performed. A determination is made.
The electronic leaflet B is an electronic leaflet different from the electronic leaflet A shown in FIG. However, the group ID indicating the group to which the electronic leaflet B belongs is 01, which is the same as the electronic leaflet A shown in FIG. 2A or 2B.

The group ID is an identifier indicating a classification for each group or series in the store or service provider of the electronic flyer advertisement source.
For example, chain stores have stores with the same store name in various places. That is, there are a plurality of stores under one group or series. In such a group, the same service is often provided at each store. In this case, for example, an electronic flyer having the same advertisement content is submitted as another electronic flyer associated with each store. In this case, a different value is set for each electronic leaflet of each store for the leaflet ID that uniquely identifies the electronic leaflet even in the same group. On the other hand, the group ID of the electronic leaflet of each store belonging to these same groups is the same value given to the corresponding group.

That is, the advertising source of the electronic leaflet B shown in FIG. 2C is different from the electronic leaflet A shown in FIGS. 2A and 2B, for example, but belongs to the same group as the electronic leaflet A. . In such a case, although the advertising source store is different, the electronic leaflet B may be regarded as the same content as the electronic leaflet A, for example. Therefore, when browsing the electronic flyer B after browsing the electronic flyer A, it is the same as browsing the electronic flyer with the same advertisement content twice. If it gives, the result equivalent to giving a browsing point redundantly with respect to the same electronic leaflet will be produced.
Therefore, even in the case of FIG. 2 (c), the electronic leaflet distribution server 100 assigns browsing points for the reason that the electronic leaflets viewed this time have already been acquired, as in FIG. 2 (b). It is determined that it should not be.

Moreover, after browsing the electronic leaflet A of FIG. 2A, as shown in FIG. 2D, when the electronic leaflet C to be given points is browsed by the terminal device α, the following is performed. A determination is made.
The electronic leaflet C is an electronic leaflet different from any of the electronic leaflets A and B shown in FIGS. 2 (a), 2 (b) and 2 (c). The group ID indicating the group to which the electronic leaflet C belongs is 02 and is different from both the electronic leaflets A and B.

  However, the distribution target area set in the electronic flyer C is the C prefecture D city, which is different from the A prefecture B city which is the distribution target area designated by the user Y. For example, even if the electronic flyer is outside the distribution target area designated by the user, for example, the electronic flyer is searched by designating the area or the like for the electronic flyer browsing application 310 operating on the terminal device 300. Browsing is possible by performing operations.

For example, if you only want to collect points, if you search for an electronic flyer that is targeted for points that are set as the distribution target area outside the distribution target area specified by the user, You can find a lot of electronic flyers that you don't have. Electronic flyers that do not fall within the distribution target area specified by the user may be considered to have a low advertising effect even if the user browses them, so it is not appropriate to give browsing points according to the browsing of such electronic flyers. .
Therefore, when the distribution target area set in the browsed electronic flyer is different from the distribution target area designated by the user, the electronic flyer distribution server 100 is because the electronic flyer viewed this time is not a point grant target. It is determined that browsing points should not be given.

[Display mode example according to the viewing point grant determination result]
Next, with reference to FIG. 3, the example of the display mode of the screen of the terminal device 300 according to a browsing point provision determination result is demonstrated.
FIG. 3A shows a state in which a screen of a list of electronic leaflets transmitted from the electronic leaflet distribution server 100 is displayed on the display unit 303 of the terminal device 300. On the electronic flyer list screen, thumbnail images thn of a plurality of electronic flyers are arranged. In addition, for example, the name of an advertisement source store or the like is displayed below each thumbnail image thn.
In addition, among the plurality of thumbnail images thn displayed on the screen of the electronic flyer list, the point grant target mark mk is superimposed on the thumbnail image thn of the electronic flyer that is the point grant target.

The electronic leaflet list data includes thumbnail image data corresponding to each electronic leaflet included in the list and a mark addition flag. The mark assignment flag is a flag indicating whether or not the point assignment target mark mk should be superimposed and displayed when displaying the data of the corresponding thumbnail image as the thumbnail image thn.
When displaying the image of the electronic flyer list, the terminal device 300 displays the point grant target mark mk on the corresponding thumbnail image thn when the mark grant flag indicates that the point grant target mark mk should be displayed. Overlay and display. Further, when the mark grant flag indicates that the point grant target mark mk should not be displayed, the terminal device 300 displays only the corresponding thumbnail image thn without superimposing the point grant target mark mk. .
Thereby, as shown in FIG. 3A, a screen of a list of electronic leaflets in which the point grant target mark mk is assigned to the thumbnail image thn corresponding to the electronic flyer to which the browse points are assigned is displayed.

In addition, when the electronic leaflet distribution server 100 generates data of a list of electronic leaflets to be transmitted to the terminal device 300, the value of the mark grant flag corresponding to each electronic leaflet included in the list is set as follows. .
In other words, the electronic leaflet distribution server 100 manages the group ID of the store group that distributes the electronic leaflets to which points are to be granted (referred to herein as “point grant group ID”). Therefore, the electronic leaflet distribution server 100 extracts an electronic leaflet in which the group ID of the group including the advertisement source store matches one of the point grant group IDs from the electronic leaflets included in the list.
Next, the electronic leaflet distribution server 100 further executes the following processing for the electronic leaflet extracted as matching with any of the point grant group IDs. That is, the electronic flyer distribution server 100 is the same distribution target area as the distribution target area designated by the user of the terminal device 300 that is the transmission destination of the electronic flyer list data (referred to herein as “user-specified distribution target area”). Extract electronic leaflets that have been set. The electronic leaflet distribution server 100 specifies the electronic leaflet extracted as described above as a browsing point grant target.
Then, the electronic leaflet distribution server 100 sets a value indicating that a mark is attached to the mark attachment flag corresponding to the electronic leaflet specified as the browsing point assignment target among the electronic leaflets included in the list. In addition, the electronic leaflet distribution server 100 sets a value indicating that no mark is attached to a mark attachment flag corresponding to another electronic leaflet that is not specified as a browsing point assignment target among the electronic leaflets included in the list.

Further, in the above example, the electronic leaflets to be given points are managed in units of groups, but may be managed in units of stores.
In this case, the electronic leaflet distribution server 100 may manage, for example, the store ID of the store that distributes the point-targeted electronic leaflet (referred to herein as the “point grant store ID”). In addition, the electronic leaflet distribution server 100 extracts an electronic leaflet in which the store ID of the advertisement source store matches any of the point-giving store IDs from the electronic leaflets included in the list.
The electronic leaflet distribution server 100 can specify the electronic leaflet extracted based on the point granting store ID as a browsing point grant target and set a mark grant flag. Alternatively, the electronic flyer distribution server 100 further extracts an electronic flyer in which the same distribution target area as the user-specified distribution target area is set from the electronic flyer extracted based on the point granting store ID, and browses the extracted electronic flyer. It can be specified as a point grant target and a mark grant flag can be set.

In addition, the electronic leaflet distribution server 100 may manage the electronic leaflet to which points are given in units of electronic leaflets.
In this case, the electronic leaflet distribution server 100 may manage the leaflet ID (referred to herein as “point-giving leaflet ID”) of the electronic leaflet to which points are granted. In addition, the electronic leaflet distribution server 100 extracts an electronic leaflet with a leaflet ID that matches one of the point-assigned leaflet IDs from the electronic leaflets included in the list.
The electronic leaflet distribution server 100 can specify the electronic leaflet extracted based on the point-giving leaflet ID as a browsing point awarding object, and can set a mark-giving flag. Alternatively, an electronic flyer in which the same distribution target area as the user-specified distribution target area is further extracted from the electronic flyer extracted based on the point granting flyer ID, and the extracted electronic flyer is specified as a browsing point grant target. , A mark giving flag can be set.

For example, the user performs an operation of selecting the thumbnail image thn on which the point grant target mark mk is displayed on the screen of the electronic leaflet list shown in FIG. In response to the operation of selecting the thumbnail image thn, the terminal device 300 transmits an electronic leaflet browsing request corresponding to the selected thumbnail image thn to the electronic leaflet distribution server 100.
The electronic leaflet distribution server 100 executes the browsing point grant determination in response to the reception of the browsing request, and transmits the requested electronic leaflet data together with the determination result of the browsing point grant determination. For example, when it is determined that points should not be given as the determination result, information indicating the reason is transmitted.

When the electronic leaflet transmitted from the electronic leaflet distribution server 100 and the determination result that the viewing point should be given are received, the terminal device 300 displays on the display unit 303 as follows. That is, the terminal device 300 switches from the display of FIG. 3A to the display of the image of the electronic leaflet transmitted from the electronic leaflet distribution server 100 of FIG. 3B, and the point acquisition notification on the image of the electronic leaflet. The image inf1 is superimposed and displayed.
By viewing the point acquisition notification image inf1, the user can confirm that points have been generated by browsing the electronic leaflet this time. Note that the point acquisition notification image inf1 can be erased, for example, by the user performing a touch operation on the point acquisition notification image inf1.

In addition, when the electronic flyer distribution server 100 determines that the browsing point should not be given, when the electronic flyer is transmitted together with the determination result including the reason for the point acquisition, the terminal device 300 is changed to FIG. As shown, display is performed on the display unit 303. That is, the terminal device 300 switches from the display of FIG. 3A to the display of the electronic leaflet image transmitted from the electronic leaflet distribution server 100 of FIG. The acquired notification image inf2 is displayed.
By viewing the point acquired notification image inf2, the user can confirm that no points are generated because the electronic leaflet browsed this time has already been browsed.

For example, when the distribution target area set in the electronic flyer requested to be browsed is different from the distribution target area specified by the user as in the case of FIG. An electronic flyer is transmitted together with information indicating the reason that the points are not eligible. In addition, even when a request for browsing an electronic flyer that is not a point grant target is made, the electronic flyer is transmitted together with information indicating the reason that it is not a point grant target.
In this way, when information on the reason that the point is not eligible for point transmission is transmitted, the terminal device displays the image of the electronic leaflet transmitted from the electronic leaflet distribution server 100 without particularly displaying the notification image. Just do it.

[Configuration example of electronic flyer delivery server]
FIG. 4 shows a configuration example of the electronic leaflet distribution server 100 of the present embodiment. The electronic leaflet distribution server 100 includes a communication unit 101, an electronic leaflet transmission unit 102, a browsing point assignment determination unit 103, a browsing point management unit 104, a browsing point notification unit 105, and a storage unit 106.

The communication unit 101 performs communication with the terminal device 300 and the point management server 200 via the network 400.
The electronic leaflet transmission unit 102 transmits the electronic leaflet requested from the terminal device 300 to the terminal device 300 according to the operation of the user who has requested viewing.

  The browsing point provision determination unit 103 executes browsing point provision determination. In other words, the browsing point assignment determination unit 103, based on the browsing history stored in the browsing history storage unit 163, when the electronic leaflet transmitted by the electronic leaflet transmitting unit 102 is a browsing point grant target, It is determined whether or not browsing points should be given.

  The electronic leaflet transmission unit 102 further transmits the determination result by the browsing point assignment determination unit 103 together with the electronic leaflet specified by the browsing request, for example. The determination result by the browsing point assignment determination unit 103 transmitted by the electronic leaflet transmission unit 102 is used for notifying whether or not a viewing point has been assigned to the electronic leaflet viewed on the terminal device 300. That is, the determination result by the browsing point assignment determination unit 103 transmitted to the terminal device 300 displays the point acquisition notification image inf1 and the point acquisition notification image inf2 shown in FIGS. 3B and 3C. Used for.

  The browsing point management unit 104 manages browsing points for each user. For example, the browsing point management unit 104 updates the browsing point integrated value of the browsing request source user when the browsing point grant determination unit 103 determines that a browsing point should be granted.

  As shown in step S <b> 4 of FIG. 1, the browsing point notification unit 105 transmits the browsing point integrated value for each user to the point management server 200. In order to transmit the browsing point integrated value, the browsing point notification unit 105 may periodically transmit the browsing point integrated value in the form of a browsing point information file, for example, as described above.

  The storage unit 106 stores various information used by the electronic leaflet distribution server 100. 4 includes, for example, an electronic leaflet storage unit 161, an advertising source information storage unit 162, a browsing history storage unit 163, a distribution condition storage unit 164, and a browsing point storage unit 165.

The electronic leaflet storage unit 161 stores an electronic leaflet submitted from an advertisement source.
The advertisement source information storage unit 162 stores advertisement source information having predetermined information about an advertisement source that has submitted an electronic leaflet.
The browsing history storage unit 163 stores a browsing history of browsing electronic leaflets transmitted by the electronic leaflet transmitting unit 102 for each user.
The distribution condition storage unit 164 stores distribution conditions for each user. The distribution condition is a condition regarding distribution of the electronic leaflet. In the present embodiment, the distribution condition stored in the distribution condition storage unit 164 indicates a distribution target area. The distribution target area indicated by the distribution condition indicates the distribution target area of the electronic leaflet that the user desires to receive.
The browsing point storage unit 165 stores information on browsing points for each user. Specifically, the information regarding the browsing points for each user is, for example, a browsing point integrated value.

FIG. 5 shows an example of the data structure of the electronic leaflet stored in the electronic leaflet storage unit 161.
The electronic leaflet includes, for example, a header and leaflet data following the header. In the header, various kinds of metadata about the electronic leaflet are stored. The flyer data is entity data of content as an electronic leaflet.
As shown in FIG. 5, the header includes, for example, a flyer ID, a store ID, a group ID, and the like.
The leaflet ID is an identifier that uniquely indicates the electronic leaflet.
The store ID is an identifier that uniquely indicates a store (including a service provider that does not have an actual store) as an advertisement source of the electronic flyer.
The group ID is an identifier that uniquely indicates a group to which a store as an advertisement source of the electronic leaflet belongs.

The advertising source information storage unit 162 stores advertising source information according to the structure of the advertising source information table.
FIG. 6 shows an example of the structure of the advertisement source information table stored in the advertisement source information storage unit 162. As shown in FIG. 6, the advertisement source information table has a structure in which browsing point presence / absence information, a browsing point grant period, and in-group store information are associated with each group ID.

The group ID is an identifier assigned to each group (affiliation) of a store (including a service provider) that is an electronic flyer advertisement source as described above.
The browsing point presence / absence information is information indicating whether or not a store belonging to the group indicated by the corresponding group ID is given a browsing point according to browsing of the electronic leaflet of the advertisement source.
In addition, the advertisement source may set a period (browsing point grant period) for granting a browsing point when it is determined that a browsing point should be given according to the browsing of the electronic flyer. The browsing point grant period in the advertisement source information table indicates the browsing point grant period set for the corresponding electronic flyer. In the figure, for example, a start date and an end date as a browsing point grant period are shown.

The in-group store information indicates information on stores belonging to the group indicated by the corresponding group ID. The in-group store information includes, for example, one or more store IDs and a distribution target area associated with each store ID.
The store ID is an identifier indicating a store belonging to the corresponding group. The distribution target area indicates an area set by the store indicated by the corresponding store ID as a target for distributing an electronic flyer as an advertising source.

The browsing history storage unit 163 stores the browsing history based on the structure of a browsing history table, for example.
FIG. 7 shows a structural example of a browsing history table stored in the browsing history storage unit 163. As shown in FIG. 7, the browsing history table has a structure in which a browsing history is associated with each user ID.
The browsing history associated with one user ID has a structure including one or more records including four attributes such as a flyer ID, a group ID, a store ID, and a browsing time.
The leaflet ID is the leaflet ID of the browsed electronic leaflet.
The group ID is a group ID that uniquely indicates the advertisement source group of the viewed electronic leaflet.
The store ID is a store ID that uniquely indicates the store of the advertisement source of the browsed electronic leaflet. The store indicated by the store ID belongs to the group indicated by the corresponding group ID.
The browsing time indicates the time when the electronic leaflet is browsed. The browsing time may be set based on, for example, the time when the electronic leaflet is transmitted in response to the browsing request.

The distribution condition storage unit 164 stores the distribution conditions with a structure as a distribution condition table.
FIG. 8 shows an example of the structure of the distribution condition table. As illustrated in FIG. 8, the distribution condition table has a structure in which a distribution target area as a distribution condition is associated with each user ID, for example.

The browsing point storage unit 165 stores information related to browsing points with a structure as a browsing point table.
FIG. 9 shows an example of the structure of the browsing point table. As shown in FIG. 9, the browsing point table has a structure in which browsing point integrated values as information regarding browsing points are associated with each user ID.

[Configuration example of terminal device]
FIG. 10 shows a configuration example of the terminal device 300 corresponding to the electronic leaflet browsing function. The terminal device 300 includes a communication unit 301, an electronic leaflet browsing processing unit 302, a display unit 303, and an operation unit 304.
The communication unit 301 communicates with the electronic leaflet distribution server 100 and the point management server 200 via the network 400.

The electronic leaflet browsing processing unit 302 executes control regarding browsing of the electronic leaflet. The electronic leaflet browsing processing unit 302 is a functional unit that is realized, for example, when the electronic leaflet browsing application 310 illustrated in FIG. 1 is activated.
For example, the electronic leaflet browsing processing unit 302 sends a browsing request for designating the selected electronic leaflet from the communication unit 301 in response to an operation for selecting the electronic leaflet to be browsed being performed on the operation unit 304. Transmit to distribution server 100.
Further, the electronic leaflet browsing processing unit 302 executes display control for causing the display unit 303 to display an electronic leaflet transmitted from the electronic leaflet distribution server 100, a list of electronic leaflets, and the like. Thereby, for example, an image as shown in FIG. 3 is displayed on the display unit 303. Note that, for example, when an electronic leaflet accompanies audio, audio can also be reproduced.

The display unit 303 displays an image according to the control of the electronic leaflet browsing processing unit 302.
The operation unit 304 collectively indicates operators and operation devices included in the terminal device 300. The operation unit 304 outputs an operation signal corresponding to the performed operation. The electronic leaflet browsing processing unit 302 executes predetermined processing according to the operation signal. Thereby, the electronic leaflet browsing application 310 operates according to the operation.

[Example of processing procedure]
The sequence diagram of FIG. 11 shows an example of a processing procedure executed by the electronic leaflet distribution system of the present embodiment corresponding to the point management.
First, the terminal device 300 and the electronic leaflet distribution server 100 execute the process of step S101.
In step S101, for example, the terminal device 300 is inspected for a certain period of time after the notification of the browsing point integrated value by the browsing point notification unit 105 is completed until the notification of the next browsing point integrated value is executed. This is a loop process that is executed each time an operation for selecting an electronic leaflet is performed.

  In step S <b> 101, the electronic leaflet browsing processing unit 302 of the terminal device 300 electronically issues a browsing request for the selected electronic leaflet in response to an operation for selecting the electronic leaflet to be browsed on the operation unit 304. It transmits with respect to the leaflet delivery server 100 (step S111).

  In response to receiving the browsing request transmitted in step S111, the browsing point assignment determination unit 103 in the electronic flyer distribution server 100 executes the browsing point provision determination (step S112). Note that an example of a processing procedure for browsing point provision determination executed by the browsing point provision determination unit 103 as step S112 will be described later.

The electronic leaflet transmission unit 102 reads the electronic leaflet designated by the received browsing request from the electronic leaflet storage unit 161 in response to the reception of the browsing request transmitted in step S111. And the electronic leaflet transmission part 102 transmits the electronic leaflet read from the electronic leaflet memory | storage part 161 with the determination result of browsing point provision determination by step S112 (step S113).
Moreover, the browsing point management part 104 updates the browsing point integrated number of the user of this browsing request origin based on the determination result of browsing point provision determination of step S112 (step S114).

  As can be understood from the above description, when the browsing point grant determination unit 103 obtains a determination result that the browsing point should be given, the browsing point management unit 104 determines the browsing request source user's past The browsing points that should be given according to the current browsing are added to the total number of browsing points. In addition, when a determination result indicating that browsing points should not be given is obtained, the browsing point management unit 104 does not particularly update the number of browsing points accumulated.

The electronic flyer transmitted in step S113 and the determination result of the viewing point grant determination are received by the communication unit 301 of the terminal device 300.
In response to the reception of the electronic flyer and the determination result of the viewing point assignment determination, the electronic leaflet browsing processing unit 302 displays the received electronic leaflet on the screen (step S115). In step S115, when the determination result of the viewing point grant determination received together with the electronic leaflet indicates that a point should be given, the electronic leaflet browsing processing unit 302 has received, for example, as illustrated in FIG. 3B. The point acquisition notification image inf1 is superimposed and displayed on the electronic flyer image. In addition, when the determination result of the browsing point grant determination received together with the electronic flyer indicates that points should not be given because the points have already been acquired, the electronic flyer browsing processing unit 302 adds the image to the electronic flyer. The point acquired notification image inf2 is superimposed and displayed.
As described above, the determination result of the browsing point grant determination received together with the electronic leaflet may indicate that the browsing point should not be given because it is not a point grant target. In this case, the electronic leaflet browsing processing unit 302 may display the image of the electronic leaflet without superimposing the notification image regarding the points.

And the browsing point notification part 105 transmits the browsing point integrated value for every user integrated | accumulated by step S101 with respect to the point management server 200 according to the timing which should notify a browsing point integrated value (step) (step). S102).
The point management server 200 updates the card points for each user using the browsing point integrated value for each user transmitted in step S102 (step S103).
As an example, the card point is updated by adding the browsing point integrated value to the integrated value of the card points so far. In addition to this, for example, a value obtained by multiplying the browsing point integrated value by a certain coefficient may be integrated to the integrated value of card points.

The flowchart of FIG. 12 shows an example of a processing procedure for browsing point provision determination as step S112 of FIG.
The browsing point provision determination unit 103 determines whether or not the electronic leaflet designated by the current browsing request is a browsing point provision target (step S201).
As described above, the electronic leaflet transmission unit 102 reads the electronic leaflet data designated by the browsing request from the electronic leaflet storage unit 161. Therefore, the browsing point assignment determination unit 103 acquires the group ID included in the header of the electronic leaflet data read by the electronic leaflet transmission unit 102. Next, the browsing point provision determination unit 103 refers to the browsing point presence / absence information associated with the group ID acquired from the data of the electronic leaflet in the advertising source information stored in the advertising source information storage unit 162.
If the browsing point presence / absence information indicates that no browsing point is given, the browsing point grant determination unit 103 determines that the electronic flyer designated by the current browsing request is not a browsing point grant target.
On the other hand, if the browsing point presence / absence information indicates the presence of browsing points, the browsing point addition determination unit 103 further associates with the same group ID as the determination target browsing point presence / absence information in the advertising source information. Refer to the browsing point grant period.
If the current date and time are included in the browsing point grant period, the browsing point grant determination unit 103 determines that the electronic flyer designated by the current browse request is the target for granting the browsing point. On the other hand, if the current date / time is not included in the browsing point grant period, the browsing point grant determination unit 103 determines that the electronic flyer designated by the current browse request is not subject to the browsing point grant.

When the electronic flyer is not subject to browsing points (step S201—NO), the browsing point grant determination unit 103 determines that browsing points should not be granted because it is not subject to point grant (step S203). ).
On the other hand, when the electronic leaflet is a browsing point grant target (step S201—YES), the browsing point grant determination unit 103 further performs the following determination.

In other words, the browsing point assignment determination unit 103 determines the distribution target area set in the electronic leaflet designated by the current browsing request and the user of the terminal device 300 that is the transmission source of the current browsing request (the current browsing request source It is determined whether or not the distribution target area designated by the user is the same (step S202).
For this reason, the browsing point assignment determination unit 103 acquires the store ID included in the header of the electronic leaflet data read out from the electronic leaflet storage unit 161 by the electronic leaflet transmission unit 102 in response to the current browsing request. The browsing point assignment determination unit 103 acquires the distribution target area associated with the acquired store ID from the advertisement source information stored in the advertisement source information storage unit 162.
Moreover, the browsing point provision determination part 103 acquires the delivery object area matched with the user ID of the user of this browsing request origin from the delivery condition table which the delivery condition memory | storage part 164 memorize | stores.

When the two distribution target areas acquired as described above are different (step S202—NO), the browsing point grant determination unit 103 should not grant a browse point because it is not a point grant target. Is determined (step S203).
On the other hand, when the acquired two distribution target areas are the same (step S202—YES), the browsing point assignment determination unit 103 further performs the following determination.

That is, the browsing point assignment determination unit 103 determines whether or not an electronic leaflet belonging to the same group as the electronic leaflet designated by the current browsing request has been browsed by the user who has requested the current browsing (step S204). ).
In the determination in step S204, the browsing point assignment determination unit 103 includes, in the browsing history table stored in the browsing history storage unit 163, the group ID included in the browsing history associated with the user ID indicating the current browsing request source user. Is the search target. And the browsing point provision determination part 103 searches the same group ID as what is contained in the header of the electronic leaflet designated by this browsing request from group ID made into search object.

When the same group ID is searched, the viewing point assignment determination unit 103 determines that an electronic leaflet belonging to the same group as the electronic leaflet designated by the current browsing request has been browsed by the user of the current browsing request source. (Step S204-YES).
In this case, the browsing point grant determination unit 103 determines that the browsing point should not be granted because the browsing point has been acquired (step S205).

On the other hand, when the same group ID is not searched, the browsing point assignment determination unit 103 indicates that an electronic leaflet belonging to the same group as the electronic leaflet designated by the current browsing request is still viewed by the user who requested the current browsing. It determines with not having been carried out (step S204 -NO).
When the above determination result is obtained, the electronic leaflet designated by the current browsing request is a browsing point grant target, and is an electronic leaflet for which points have not yet been acquired by the user of the current browsing request source. Therefore, the browsing point provision determination unit 103 determines that a browsing point should be given to the electronic leaflet designated by the current browsing request (step S206).

If the same electronic flyer as the electronic flyer specified by the current browsing request has been browsed in the past by the user of the current browsing request source, the advertisement source of the electronic flyer specified by the current browsing request You have browsed electronic leaflets from the same store in the past. Therefore, also in this case, it is determined that the electronic leaflets of the same group have been browsed (step S204-YES), and it is determined that the browsing points should not be given because the browsing points have been acquired. (Step S205).
That is, the determination in step S204 includes a determination as to whether or not the browsing history indicates that the browsing request source user has browsed the same electronic flyer specified by the current browsing request. . Then, if the user who has requested browsing has already browsed the same electronic leaflet specified by the current browsing request, it is determined that a browsing point should not be given corresponding to the browsing of the current electronic leaflet. To do. In this case, it should not be given a viewing point regardless of whether or not the terminal device 300 that is the transmission source of the current browsing request is the same as the terminal device 300 in which the same electronic leaflet has been browsed in the past. Determined.

Moreover, you may make it determine whether the browsing point provision determination part 103 has acquired the browsing point based on store ID other than based on group ID like step S204.
In this case, the browsing point assignment determination unit 103 searches for the store ID included in the browsing history associated with the user ID indicating the user of the current browsing request in the browsing history table stored in the browsing history storage unit 163. And The browsing point assignment determination unit 103 searches for the same store ID as included in the header of the electronic leaflet designated by the current browsing request, from the store IDs to be searched. Then, depending on whether or not the store ID has been searched, the browsing point assignment determination unit 103 determines that the electronic flyer designated by the current browsing request is the same as the distribution source store and the current browsing request source user. To determine whether or not browsing has been completed.
In the case of the determination result that the browsing point has been browsed, the browsing point addition determination unit 103 may determine that the browsing point should not be granted in step S205 because the browsing point has been acquired. Moreover, the browsing point provision determination part 103 should just determine that a browsing point should be provided by step S206 in the case of the determination result that it has not browsed.
In this case, it can be determined whether or not browsing points should be given to the electronic leaflet on a store basis.

Moreover, you may make it the browsing point provision determination part 103 determine whether the browsing point has been acquired based on leaflet ID.
In this case, the browsing point assignment determination unit 103 searches for the flyer ID included in the browsing history associated with the user ID indicating the user of the current browsing request in the browsing history table stored in the browsing history storage unit 163. And The browsing point assignment determination unit 103 searches for the same leaflet ID included in the header of the electronic leaflet designated by the current browsing request from the leaflet IDs to be searched. Then, depending on whether or not the leaflet ID has been searched, the browsing point assignment determination unit 103 has already browsed the same electronic leaflet as the electronic leaflet specified by the current browsing request by the user of the current browsing request source. It is determined whether or not.
In the case of the determination result that the browsing point has been browsed, the browsing point addition determination unit 103 may determine that the browsing point should not be granted in step S205 because the browsing point has been acquired. Moreover, the browsing point provision determination part 103 should just determine that a browsing point should be provided by step S206 in the case of the determination result that it has not browsed.
In this case, it can be determined whether or not browsing points should be given in units of electronic leaflets.

Moreover, as this embodiment, you may perform the process in FIG.12 S201, S202 as follows. In other words, for example, the header of the data of the electronic leaflet has a structure in which information on the distribution target area, information indicating the presence or absence of browsing points, and the like are stored.
In addition, whether or not the browsing point assignment determination unit 103 is an electronic leaflet to which a browsing point is assigned with reference to information indicating the presence or absence of the browsing point stored in the header of the electronic leaflet designated by the browsing request in step S201. You may determine whether or not.
In addition, as a step S202, the browsing point assignment determination unit 103 refers to the information of the distribution target area stored in the header of the requested electronic leaflet, thereby setting the distribution target set in the electronic leaflet designated by the browsing request. Identify the region. In addition, the browsing point assignment determination unit 103 may determine whether or not the identified distribution target area is the same as the distribution target area specified by the user of the terminal device 300 that is the transmission source of the current browsing request.
By such processing, the browsing point provision determination unit 103 can determine whether or not the browsing point should be appropriately given according to the electronic leaflet to be browsed.

As mentioned above, although embodiment of this invention was explained in full detail with reference to drawings, the concrete structure is not restricted to this embodiment, The design etc. of the range which does not deviate from the summary of this invention are included.
For example, when it is determined that the browsing point should be added, the browsing point grant determination unit 103 further determines the number of points to be granted based on the browsing history, the attribute of the electronic flyer to be browsed, and the like. You can do it.
In addition, for example, the electronic flyer distribution function and the browsing point assignment determination function in the electronic flyer distribution server 100 are configured by different devices, and the two operate in cooperation with each other through communication via a network, for example. May be.

  A program for realizing the functions of the electronic leaflet distribution server 100 in the present embodiment is recorded on a computer-readable recording medium, and the program recorded on the recording medium is read into a computer system and executed. You may perform browsing point management etc. according to browsing of an electronic handbill. Here, the “computer system” includes an OS and hardware such as peripheral devices.

Further, the “computer system” includes a provision environment (or display environment) such as a website if a network is used.
The “computer-readable recording medium” refers to a storage device such as a flexible medium, a magneto-optical disk, a portable medium such as a ROM and a CD-ROM, and a hard disk incorporated in a computer system. Further, the “computer-readable recording medium” refers to a volatile memory (RAM) in a computer system that becomes a server or a client when a program is transmitted via a network such as the Internet or a communication line such as a telephone line. In addition, those holding programs for a certain period of time are also included. The program may be a program for realizing a part of the above-described functions, or may be a program that can realize the above-described functions in combination with a program already recorded in a computer system.

DESCRIPTION OF SYMBOLS 100 Electronic leaflet delivery server 101 Communication part 102 Electronic leaflet transmission part 103 Reading point provision determination part 104 Reading point management part 105 Reading point notification part 106 Storage part 200 Point management server 300 Terminal device 310 Electronic leaflet browsing application

Claims (7)

A communication unit that communicates with a terminal device via a network;
An electronic flyer transmitting unit for transmitting to the terminal device an electronic leaflet designated by the browsing request transmitted from the terminal device;
A browsing history storage unit that stores, for each user, a browsing history of an electronic leaflet browsed by a terminal device in response to transmission of the electronic leaflet by the electronic leaflet transmission unit;
Whether or not a browsing point should be given to a user who has requested browsing based on the browsing history stored in the browsing history storage unit when the electronic flyer transmitted by the electronic leaflet transmitting unit is a target of browsing points. A browsing point grant determination unit for determining
An electronic leaflet distribution device comprising: a browsing point management unit that updates a browsing point integrated value of a browsing requesting user when the browsing point grant determination unit determines that a browsing point should be granted. The browsing point grant determination unit
If the browsing history indicates that the user of the browsing request has already browsed the electronic flyer designated by the current browsing request, the same electronic leaflet in the past as the terminal device that is the transmission source of the current browsing request The electronic leaflet distribution device according to claim 1, wherein it is determined that a browsing point should not be given in response to the current electronic leaflet browsing, regardless of whether or not the terminal device viewed is the same. The browsing point grant determination unit
If the browsing history indicates that the user of the browsing request has already browsed the electronic leaflet belonging to the same group as the electronic leaflet specified by the current browsing request, The electronic leaflet distribution device according to claim 1 or 2, wherein it is determined that a browsing point should not be given. A distribution condition storage unit that stores, for each user, a distribution condition indicating at least a distribution target area of the electronic leaflet that the user desires to receive as a condition regarding distribution of the electronic leaflet;
The browsing point grant determination unit
When the distribution target area of the electronic flyer designated by the current browsing request is the same as the distribution target area of the user of the browsing request stored in the distribution condition storage unit, the browsing point corresponding to the browsing of the current electronic flyer Is determined to be granted,
If the distribution target area of the electronic flyer specified by the current browsing request is different from the distribution target area of the user of the browsing request stored in the distribution condition storage unit, browsing corresponding to the current electronic leaflet browsing The electronic leaflet distribution device according to any one of claims 1 to 3, wherein it is determined that points should not be given. The determination result by the said browsing point provision determination part is further transmitted as information used in order to notify about the presence or absence of the provision of the browsing point about the electronic leaflet browsed with the said terminal device. The electronic leaflet distribution device according to one item. An electronic leaflet transmission step for transmitting to the terminal device an electronic leaflet designated by the browsing request transmitted from the terminal device via the network;
Whether or not the browsing point should be given to the user who requested the browsing based on the browsing history of the electronic flyer browsed by the terminal device when the electronic flyer transmitted by the electronic flyer sending step is a grant target of the browsing point A browsing point grant determination step for determining whether or not,
A point management method comprising: a browsing point management step of updating a browsing point integrated value of a browsing requesting user when the browsing point granting determination step determines that a browsing point should be granted. On the computer,
An electronic leaflet transmission step for transmitting to the terminal device an electronic leaflet designated by the browsing request transmitted from the terminal device via the network;
Whether or not the browsing point should be given to the user who requested the browsing based on the browsing history of the electronic flyer browsed by the terminal device when the electronic flyer transmitted by the electronic flyer sending step is a grant target of the browsing point A browsing point grant determination step for determining whether or not,
A program for executing a browsing point management step of updating a browsing point integrated value of a browsing requesting user when the browsing point grant determining step determines that a browsing point should be granted.

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