JP6086012B2 - Electronic leaflet distribution device, electronic leaflet distribution system, electronic leaflet distribution method and program - Google Patents

Description

  The present invention relates to an electronic leaflet distribution device, an electronic leaflet distribution system, an electronic leaflet distribution method, and a program.

As an advertisement distribution system that distributes advertisement information to a terminal device via a network, for example, Patent Document 1 describes the following configuration.
That is, in the advertisement distribution system, the advertisement distribution server acquires user information such as user attributes, preferences, and environment in response to access from the navigation terminal, and transmits advertisement information in accordance with the acquired user information to the navigation terminal. That's it.

JP 2011-196936 A

In the advertisement distribution system described in Patent Literature 1, for example, advertisement information adapted to a customer segment such as user attributes, preferences, and environments can be distributed for each user. Thus, in order to determine the advertisement information suitable for a user's customer layer, personal information, such as a user's attribute, taste, environment, is required.
Here, when a predetermined service provider has partnered with an electronic flyer distributor in order to perform a service for distributing advertisement information as an electronic flyer suitable for each customer segment, the electronic flyer distributor Need customer's personal information.
Therefore, when the service provider tries to give the customer's personal information to the electronic flyer distributor, for example, a vendor other than the service provider obtains the personal information. For this purpose, for example, a troublesome procedure such as obtaining an agreement for each customer to give the customer's personal information to the electronic leaflet distributor is required. In addition, there are many customers who do not feel that they are very comfortable about passing personal information to other vendors, even if they seek consent.
In consideration of the above, it is required that an electronic flyer suitable for each customer of the service provider can be distributed on the electronic flyer distributor side without obtaining the customer's personal information from the service provider.

  The present invention has been made in view of such circumstances, and it is an object of the present invention to be able to deliver an electronic leaflet suitable for a user segment of a user without acquiring customer personal information from the outside.

In order to solve the above-described problem, an electronic flyer delivery device as one aspect of the present invention includes a customer management device that manages personal information of a user as a customer of a predetermined service provider, a terminal device used by the user, Common to a communication unit that performs communication via a network, a user as a customer registered in the customer management device, and a user registered in the electronic leaflet distribution device as a recipient of the electronic leaflet distribution service Among the personal information stored in the customer management device in association with a common user identifier that uniquely identifies the user for each customer, content that matches the personal information condition set for the user to whom the electronic flyer should be delivered A common user identifier acquisition unit for acquiring a common user identifier associated with the personal information to be included from the customer management device;
Distribution target user selection for selecting a user as a distribution target of an electronic flyer based on the common user identifier acquired by the common user identifier acquisition unit and a distribution related condition set corresponding to the user who should distribute the electronic leaflet And a distribution control unit that distributes the electronic leaflet to the terminal device of the user selected by the distribution target user selection unit.

  In the electronic leaflet distribution device, the distribution target user selection unit is associated with the common user identifier acquired by the common user identifier acquisition unit, and a user corresponding to a predetermined distribution related condition is electronically You may select as a delivery target of a flyer.

  In the electronic flyer delivery device, the delivery target user selecting unit may select a user who designates the same delivery target area as the delivery target area indicated by the delivery related condition as a delivery target of the electronic flyer. .

  In the electronic flyer distribution device, the distribution target user selection unit may select a user having a browsing history that matches the content of the browsing history indicated by the distribution-related condition as a distribution target of the electronic flyer.

  In the electronic leaflet distribution apparatus, the distribution target user selection unit sets a priority order for the common user identifier acquired by the common user identifier acquisition unit based on a predetermined distribution-related condition, and sets the priority order A user as an electronic leaflet distribution target may be selected based on the above.

  In the electronic leaflet distribution device, the distribution target user selection unit sets a priority order based on a distribution target area as the distribution related condition, and sets a priority as a distribution target of the electronic flyer based on the set priority order. A user may be selected.

  In the electronic flyer distribution device, the distribution target user selection unit sets a priority order based on a browsing history as the distribution related condition, and a user who is an electronic flyer distribution target based on the set priority order May be selected.

  The electronic leaflet distribution method as one aspect of the present invention includes a customer management device that manages personal information of a user as a customer of a predetermined service provider, a terminal device used by the user, and communication via a network. A common communication step to be executed, a user who is registered in the customer management device, and a user who is registered in the electronic leaflet distribution device as a user of the electronic leaflet distribution service. Among the personal information stored in the customer management apparatus in association with the user identifier for each customer, the personal identifier is associated with personal information including content that matches the personal information conditions set for the user to whom the electronic leaflet is to be distributed. The common user identifier acquisition step of acquiring the common user identifier from the customer management device and the common user identifier acquisition step A distribution target user selection step of selecting a user as a distribution target of the electronic flyer based on the common user identifier and a distribution related condition set corresponding to the user who should distribute the electronic flyer, and the distribution target user selection A distribution control step of distributing the electronic leaflet to the user terminal device selected by the step.

An electronic flyer distribution system according to an aspect of the present invention includes a customer management device that manages a user's personal information as a customer of a predetermined service provider, a terminal device used by the user, and a network. A user who is registered in the customer management device, and a user who is registered in the electronic leaflet distribution device as a receiver of the electronic leaflet distribution service is uniquely identified Among the personal information stored in the customer management device in association with the common user identifier shown in FIG. 4, the personal information includes content that matches the personal information conditions set for the user to whom the electronic flyer should be distributed. A common user identifier acquisition step of acquiring the associated common user identifier from the customer management device;
Distribution target user selection for selecting a user as a distribution target of an electronic flyer based on the common user identifier acquired in the common user identifier acquisition step and a distribution related condition set corresponding to the user who should distribute the electronic flyer And a delivery control step of delivering an electronic leaflet to the user terminal device selected by the delivery target user selection step.

  An electronic flyer distribution system according to an aspect of the present invention includes a customer management device that manages personal information of a user who is a customer of a predetermined service provider, a terminal device used by the user, and an electronic flyer distribution device. The customer management device is commonly used by a user registered in the customer management device and a user registered in the electronic leaflet distribution device as a recipient of the electronic leaflet distribution service. A customer management information storage unit for storing customer management information including a common user identifier uniquely indicating a user and personal information for each user, and personal information corresponding to the personal information condition included in the common user identifier request The common user identifier is acquired from the customer management information, and the acquired common user identifier is transmitted to the electronic leaflet distribution device. The electronic leaflet distribution device includes a common user identifier acquisition unit that acquires a common user identifier transmitted from the customer management device, a common user identifier acquired by the common user identifier acquisition unit, and an electronic A distribution target user selection unit that selects a user as a distribution target of an electronic flyer based on a distribution related condition set corresponding to a user who should distribute the flyer, and a user terminal selected by the distribution target user selection unit A distribution control unit that distributes electronic leaflets to the device.

  As described above, according to the present invention, it is possible to deliver an electronic leaflet suitable for the customer base of the user without acquiring customer personal information from the outside.

It is a figure which shows the structural example of the electronic leaflet delivery system which concerns on this embodiment. It is a block diagram which shows the structural example of the electronic leaflet delivery server which concerns on this embodiment. It is a figure which shows the structural example of the delivery related user information which concerns on this embodiment. It is a figure which shows the structural example of the user selection condition information which concerns on this embodiment. It is a figure which shows the example of a data structure of the electronic leaflet which concerns on this embodiment. It is a block diagram which shows the structural example of the customer management server which concerns on this embodiment. It is a figure which shows the customer management information which the customer management information storage part which concerns on this embodiment memorize | stores. It is a figure which shows the structural example of the terminal device which concerns on this embodiment. It is a sequence diagram which shows the example of a procedure for sharing common user ID in the electronic leaflet delivery system which concerns on this embodiment. It is a figure which shows typically the specific example about selection of the user for delivery of the electronic flyer classified by customer by an electronic flyer delivery server. It is a flowchart which shows the example of a process sequence which an electronic flyer delivery server performs for selection of the delivery object user of the electronic flyer classified by customer.

[Example of overall configuration of electronic leaflet distribution system]
FIG. 1 shows an example of the overall configuration of the electronic leaflet distribution system of the present embodiment. The electronic leaflet distribution system of this embodiment includes an electronic leaflet distribution server (electronic leaflet distribution device) 100, a customer management server (customer management device) 200, and a terminal device 300.
The electronic leaflet distribution server 100, the customer management server 200, and the terminal device 300 are each connected to the network 400. Thereby, the electronic leaflet distribution server 100, the customer management server 200, and the terminal device 300 can communicate with each other via the network 400.

The electronic leaflet distribution server 100 is a server operated by an electronic leaflet distribution company, and distributes the electronic leaflet to the terminal device 300. The electronic leaflet is one piece of advertisement information, and is advertisement information obtained by digitizing a leaflet distributed in a form such as a newspaper insert.
The electronic leaflet distribution server 100 receives electronic leaflets from, for example, various stores and service providers that are advertisement sources. In submitting an electronic flyer, for example, the electronic flyer is transmitted to the electronic flyer distribution server 100 from a terminal device (not shown) owned by the advertisement source.

The electronic leaflet distribution server 100 stores the submitted electronic leaflet and distributes the stored electronic leaflet to the terminal device 300.
In particular, the electronic flyer distribution server 100 of the present embodiment cooperates with the customer management server 200 to provide electronic flyers (customer layer-specific electronic flyers) adapted to the customer base for users who are also customers of point card service providers. Can be delivered.
In addition, as an aspect of distribution of such customer demographic electronic leaflets, the electronic leaflet distribution server 100 transmits an electronic leaflet classified by customer demographic that matches the user of the access source terminal device 300, for example, in response to access from the terminal device 300. can do. Or electronic leaflet distribution server 100 can transmit a customer layer electronic leaflet to terminal device 300 of each user of a distribution place, for example by push communication etc., for example.

The customer management server 200 is a server operated by a predetermined service provider. In this embodiment, a case where a point card service provider operates the customer management server 200 is taken as an example. The customer management server 200 manages information on points given to the point card for each user as a customer (customer).
In this embodiment, the point card provided by the point card service provider of the customer management server 200 can be used at a plurality of stores, service providers, etc. with which the point card service provider is affiliated. In other words, points can be added to the point card owned by the customer as the customer purchases a product at a partner store or the like and pays for the service. Further, the customer can use the accumulated points for payment at affiliated stores or services.

The customer management server 200 can manage the current number of points for each user who is a customer, for example. Further, the customer management server 200 can manage the history regarding the addition and use of points. The customer management server 200 also manages personal information for each customer, for example. The personal information of the user is, for example, information input by the user during the customer registration procedure, information such as a history of point addition and use.
In addition, the aspect of a point card is not limited to the aspect as a physical card, for example, For example, the aspect as a point card function given to a mobile telephone, a smart phone, etc. may be sufficient.

  In addition, the customer management server 200 of the present embodiment provides a portal site for a user, a customer, to perform point management and the like. When the user logs in to the portal site using the terminal device 300, for example, the number of points currently owned by the user, the point usage history, personal information, and the like can be confirmed. The user can change personal information by logging in to the portal site.

The terminal device 300 is a network terminal used by a user. Specifically, the terminal device 300 is, for example, a personal computer, a mobile phone, a smartphone, a tablet terminal, or the like.
The user of the terminal device 300 is a user who is registered in the customer management server 200 as a customer of a point card service provider and registered in the electronic leaflet distribution server 100 as a user who can receive the electronic leaflet distribution service. is there.

In the terminal device 300 of the present embodiment, an electronic leaflet browsing application is installed. The electronic leaflet browsing application is application software for browsing an electronic leaflet distributed from the electronic leaflet distribution server 100.
The terminal device 300 on which the electronic leaflet browsing application operates, for example, accesses the electronic leaflet distribution server 100 in response to a user operation, transmits an electronic leaflet browsing request, and transmits from the electronic leaflet distribution server 100 in response to the browsing request. Displayed electronic leaflets can be displayed.

The terminal device 300 on which the electronic leaflet browsing application operates stores the electronic leaflet list transmitted together with the push notification in response to the electronic leaflet list push notification from the electronic leaflet distribution server 100, and the electronic leaflet list is stored. Can be notified to the user in a predetermined manner.
Further, the terminal device 300 on which the electronic leaflet browsing application operates can display a list of electronic leaflets notified by push in response to a user operation on the terminal device 300. When an operation of selecting an electronic leaflet from the electronic leaflet list is performed, the terminal device 300 transmits a request for viewing the electronic leaflet selected by the operation as described above, and the electronic device is electronically responded to the browsing request. The electronic leaflet transmitted from the leaflet distribution server 100 can be displayed. The user can view the electronic leaflet by viewing the image of the electronic leaflet displayed in this way.

In addition, as described above, the electronic leaflet distribution server 100 according to the present embodiment can distribute to the terminal device 300 an electronic leaflet classified by customer demographic that is suitable for each customer segment. The electronic leaflet distributed in this way is displayed on the terminal device 300, so that the user can browse advertisements that are highly useful to him.
In the electronic leaflet distribution system according to the present embodiment, the electronic leaflet distribution server 100, the customer management server 200, and the terminal device 300 each share a common user ID that is commonly used to identify the user of the terminal device 300.
The common user ID is an identifier that is set so as to uniquely indicate a common user between a user (customer) registered in the customer management server 200 and a user registered in the electronic leaflet distribution server 100.

  As described above, the electronic leaflet distribution server 100, the customer management server 200, and the terminal device 300 share the common user ID, so that the electronic leaflet distribution server 100 acquires the personal information of the user as the customer managed by the customer management server 200. Even without this, for example, it is possible to appropriately select a user as a customer who should deliver a certain customer segment electronic flyer.

  Moreover, the terminal device 300 in which the electronic leaflet browsing application is installed stores the browsing ID. This ID is uniquely associated with each electronic leaflet browsing application installed in the terminal device 300. For this reason, the browsing ID is unique for each terminal device 300 in which the electronic leaflet browsing application is installed.

[Configuration example of electronic flyer delivery server]
FIG. 2 shows a configuration example of the electronic leaflet distribution server 100 according to the present embodiment. The electronic leaflet distribution server 100 shown in FIG. 2 includes a communication unit 101, a common user ID (common user identifier) registration unit 102, a distribution related user information storage unit 103, a user selection condition information storage unit 104, a common user ID acquisition unit (common A user identifier acquisition unit) 105, a distribution target user selection unit 106, an electronic leaflet storage unit 107, and a distribution control unit 108.
The communication unit 101 performs communication via the customer management server 200, the terminal device 300, and the network 400.

  The terminal device 300 on which the electronic leaflet browsing application operates can execute communication for logging in to the portal site of the customer management server 200 via the electronic leaflet distribution server 100. The common user ID registration unit 102 registers the common user ID set for the logged-in user in response to the login to the portal site of the customer management server 200 via the electronic leaflet distribution server 100. .

In response to the login to the portal site of the customer management server 200 via the electronic flyer distribution server 100, the customer management server 200 uses the common user ID set for the logged-in user (login user) as the electronic flyer. Transmit to distribution server 100.
The common user ID registration unit 102 stores the common user ID received from the customer management server 200 so as to be stored in the distribution related user information stored in the distribution related user information storage unit 103. At this time, the common user ID registration unit 102 associates the user ID for managing the user of the electronic leaflet distribution server 100 with the common user ID. In this way, the common user ID is registered in the electronic leaflet distribution server 100.

  Note that the user ID of the user who has logged in to the portal site of the customer management server 200 is, for example, when the terminal device 300 accesses the electronic flyer distribution server 100 for logging in to the portal site of the customer management server 200. Sent from Thus, by transmitting the user ID from the terminal device 300, the common user ID registration unit 102 can recognize the user ID of the user who has logged into the customer management server 200.

  The distribution related user information storage unit 103 stores distribution related user information for each user. The distribution related user information is information for each user related to the distribution of the electronic leaflet.

FIG. 3 shows an example of the structure of distribution-related user information stored in the distribution-related user information storage unit 103. As illustrated, the distribution related user information has a structure in which a common user ID, a browsing ID, a browsing history, and a browsing target area are associated with each user ID.
The user ID is a user ID that uniquely indicates a user who is registered as a user of the electronic leaflet distribution service by the electronic leaflet distribution server 100.
The common user ID indicates a common user ID associated with the user indicated by the corresponding user ID.
The browsing ID is an ID uniquely associated with each electronic leaflet browsing application installed in the terminal device 300 as described above, and is unique to each terminal device 300 in which the electronic leaflet browsing application is installed.

The browsing history indicates a history of browsing electronic leaflets by the user indicated by the corresponding user ID. The browsing history includes, for example, metadata such as a flyer ID, a category, and a distribution target area for the browsed electronic leaflet, and information such as the date and time of browsing.
In the electronic flyer, a region range to be distributed is set in advance as a distribution target region. The distribution target area of the distribution related user information indicates a distribution target area designated by the user for the electronic leaflet that is desired to be distributed.

Returning to FIG. As described above, the electronic leaflet distribution server 100 according to the present embodiment can distribute an electronic leaflet for each customer segment that is adapted to the customer segment of the user.
In FIG. 2, the user selection condition information storage unit 104 stores user selection condition information used to select a suitable user for each electronic leaflet by customer segment.

FIG. 4 shows a structural example of user selection condition information stored in the user selection condition information storage unit 104. As illustrated, the user selection condition information has a structure in which a user selection condition is associated with each leaflet ID.
The leaflet ID is an ID for uniquely identifying a corresponding electronic leaflet that is an electronic leaflet for each customer group.
A user selection condition shows the selection condition used when selecting the user who should deliver the customer flyer classified electronic flyer which corresponding flyer ID shows. As shown in the figure, the user selection condition includes, for example, a personal information condition and a distribution related condition.

  The personal information condition is a condition set in correspondence with a user who should deliver the corresponding customer demographic electronic flyer, and indicates the content of the personal information to which the user who should deliver the customer demographic electronic flyer corresponds. As an example, the personal information condition indicates contents such as “female from age 30 to 40”. In the case of such contents, the user to whom the electronic flyers classified by customer group are distributed needs to correspond to “female from 30 to 40 years old”.

The distribution-related condition is a condition set for a user who should deliver a corresponding electronic mail flyer by customer segment, and a condition to be applicable to a user who should deliver an electronic flyer by customer demographic in relation to the distribution of the electronic flyer to the user. Show. The distribution related condition includes a browsing history condition and a distribution target area condition.
The browsing history condition indicates the contents of the browsing history of the electronic flyer to which the user who should deliver the corresponding customer demographic electronic flyer should correspond. Since the electronic leaflet can be browsed by distributing the electronic leaflet to the terminal device 300, the browsing history condition corresponds to the user who should distribute the electronic leaflet classified by customer group in relation to the distribution of the electronic leaflet to the user. It should be a condition.
As an example, the browsing history condition indicates a content such as “a user who has browsed an electronic flyer in the category“ insurance ”within the past month”. In the case of such contents, the user to whom the electronic flyer classified by customer group is distributed needs to browse the electronic flyer in the “insurance” category within the past month.
Further, the distribution target area condition in the distribution related condition indicates a distribution target area set in the corresponding electronic mail flyer by customer segment. In other words, the user who is the target of distribution of the corresponding electronic mail flyer by customer segment needs to designate the same distribution target area as indicated by the distribution target area condition as his / her distribution target area.

Returning to FIG. The common user ID acquisition unit 105 acquires from the customer management server 200 a common user ID associated with customer management information including content that matches the personal information conditions.
For this purpose, the common user ID acquisition unit 105 transmits a common user ID request to the customer management server 200.
The customer management server 200 stores customer management information in which personal information for each user as a customer is associated with a common user ID.
The common user ID request is a command for requesting a common user ID associated with customer management information including content that matches personal information conditions. For this reason, the common user ID request includes personal information conditions. Here, the common user ID transmitted from the customer management server 200 in response to the common user ID request indicates a user who satisfies the personal information condition among the users as customers managed by the customer management server 200. In this embodiment, the common user ID acquisition unit 105 acquires the common user ID transmitted by the customer management server 200 in response to the common user ID request and received by the electronic leaflet distribution server 100.

The distribution target user selection unit 106 distributes the electronic flyer based on the common user ID acquired by the common user ID acquisition unit 105 and a predetermined distribution related condition set for the user who should distribute the electronic flyer. Select the user as.
In the present embodiment, the distribution target user selection unit 106 is associated with the common user identifier acquired by the common user identifier acquisition unit 105 and a user who satisfies a predetermined distribution-related condition is set as a distribution target of the electronic flyer. select. In addition, the distribution target user selection unit 106 can select a user who designates the same distribution target area as the distribution target area indicated by the distribution related condition as the distribution target of the electronic flyer. Further, the distribution target user selection unit 106 can select a user having a browsing history that matches the content of the browsing history indicated by the distribution related condition as a distribution target of the electronic flyer.

The electronic leaflet storage unit 107 stores an electronic leaflet submitted from an advertisement source.
FIG. 5 shows an example of the data structure of the electronic leaflet stored in the electronic leaflet storage unit 107.
As illustrated, the electronic leaflet includes, for example, a header and leaflet data following the header.
The header stores various metadata regarding the electronic leaflet. In the figure, flyer ID, category, and distribution target area are shown as metadata stored in the header. The leaflet data is actual data of content as an electronic leaflet.

The leaflet ID stored in the header is an ID for uniquely identifying the corresponding electronic leaflet.
The category indicates the category to which the corresponding electronic leaflet belongs. As an example, the categories include “insurance”, “supermarket”, “clothing”, “home appliance”, and the like. The “insurance” category indicates that the advertisement source of the corresponding electronic flyer is an insurance business. The “supermarket” category indicates that the advertisement source of the corresponding electronic flyer is a supermarket. The category of “clothing” indicates that the advertisement source of the corresponding electronic flyer is a clothing store. The category “home appliance” indicates that the advertisement source of the corresponding electronic leaflet is a home appliance store.
The distribution target area indicates an area where the corresponding electronic flyer should be distributed.

  Returning to FIG. The distribution control unit 108 distributes the electronic leaflet stored in the electronic leaflet storage unit 107 to the terminal device 300. In addition, the distribution control unit 108 can distribute the electronic mail leaflet classified by customer group to the terminal device 300 of the user selected by the distribution target user selection unit 106.

[Customer management server configuration]
FIG. 6 shows a configuration example of the customer management server 200. The customer management server 200 includes a communication unit 201, a portal site providing unit 202, a common user ID issuing unit 203, a customer management information storage unit 204, and a common user ID transmission unit 205.

The communication unit 201 communicates with the electronic leaflet distribution server 100 and the terminal device 300 via the network 400.
The portal site providing unit 202 provides a portal site used by a user who is a customer. The portal site providing unit 202 publishes a portal site on a network (Internet), for example. The portal site providing unit 202 performs authentication in response to a login request made from the terminal device 300 via the electronic flyer distribution server 100, and displays the web page of the logged-in user according to the establishment of the authentication. Send to.

The common user ID issuing unit 203 issues a common user ID to a user who logs in for the first time in response to the user logging in to the portal site for the first time. The issued common user ID is transmitted to the terminal device 300 by the portal site providing unit 202 together with the data of the user web page transmitted in response to the first login.
The issued common user ID is stored in the customer management information storage unit 204 so as to be stored in the customer management information of the logged-in user (logged-in user). Thereafter, each time the user logs in, the portal site providing unit 202 transmits the common user ID stored in the customer management information of the logged-in user to the terminal device 300 together with the user's web page.

The customer management information storage unit 204 stores customer management information for each user. The customer management information is information associated with personal information and a customer ID, for example.
FIG. 7 shows an example of the structure of customer management information stored in the customer management information storage unit 204. The customer management information in FIG. 7 has a structure storing a customer ID, a password, a common user ID, and personal information corresponding to each user as a customer. The customer ID is unique for each user as a customer. ID to be set. The point card service provider manages the customer by the customer ID. The customer ID is also used as a user account when logging in to a portal site provided by the customer management server 200.
The password is used when logging into the portal site.
The common user ID is a common user ID issued to the user indicated by the corresponding customer ID.
The personal information is personal information registered for the user indicated by the corresponding customer ID. For example, personal information includes an address, name, age, telephone number, family structure, income, etc., in addition to information about the user's points.

[Configuration example of terminal device]
FIG. 8 shows a configuration example of the terminal device 300. The terminal device 300 includes a communication unit 301, an electronic leaflet browsing processing unit 302, a storage unit 303, a display unit 304, and an operation unit 305.
The communication unit 301 communicates with the electronic leaflet distribution server 100 and the customer management server 200 via the network 400.

The electronic leaflet browsing processing unit 302 executes control regarding browsing of the electronic leaflet. The electronic leaflet browsing processing unit 302 is a functional unit that is realized, for example, when the electronic leaflet browsing application illustrated in FIG. 1 is activated.
For example, the electronic leaflet browsing processing unit 302 sends a browsing request for designating the selected electronic leaflet from the communication unit 301 in response to an operation for selecting the electronic leaflet to be browsed being performed on the operation unit 305. It can be transmitted to the distribution server 100.
The electronic leaflet browsing processing unit 302 executes display control for causing the display unit 304 to display an electronic leaflet transmitted from the electronic leaflet distribution server 100, a list of electronic leaflets, and the like. For example, an electronic flyer image is displayed on the display unit 304. Note that, for example, when an electronic leaflet accompanies audio, audio can also be reproduced.

  In addition, the electronic leaflet browsing processing unit 302 of this embodiment can access the portal site of the customer management server 200 via the electronic leaflet distribution server 100. When accessing the portal site of the customer management server 200, the electronic leaflet browsing processing unit 302 executes communication for login such as transmitting a login request including a user account (corresponding to a customer ID) and a password.

The storage unit 303 stores various information used by the terminal device 300. The storage unit 303 in FIG. 8 includes a browsing ID storage unit 331 and a common user ID storage unit 332.
The browsing ID storage unit 331 stores a browsing ID uniquely associated with the electronic leaflet browsing application installed in the terminal device 300. When the electronic leaflet browsing processing unit 302 executes communication with the electronic leaflet distribution server 100, the electronic leaflet browsing processing unit 302 adds the browsing ID stored in the browsing ID storage unit 331 to the transmission data and transmits the transmission data.

  The common user ID storage unit 332 stores a common user ID. As described above, when the electronic leaflet browsing processing unit 302 executes communication for logging in to the portal site of the customer management server 200, the customer management server 200 transmits a common user ID corresponding to the logged-in user. Is done. The common user ID storage unit 332 stores the common user ID transmitted from the customer management server 200 every time the login to the portal site is performed as described above.

The display unit 304 displays an image according to the control of the electronic leaflet browsing processing unit 302.
The operation unit 305 collectively indicates operators and operation devices included in the terminal device 300. The operation unit 305 outputs an operation signal corresponding to the performed operation. The electronic leaflet browsing processing unit 302 executes predetermined processing according to the operation signal. Thereby, operation | movement of the electronic leaflet browsing application according to operation is obtained.

[Example procedure for sharing a common user ID]
As will be understood from the above description, in the electronic flyer distribution system in the present embodiment, the common user ID issued to the user who is the customer of the point card service by the customer management server 200 is used as the customer management server 200, the electronic flyer distribution. It is shared by the server 100 and the terminal device 300.

An example of a procedure for sharing a common user ID among the customer management server 200, the electronic leaflet distribution server 100, and the terminal device 300 will be described with reference to the sequence diagram of FIG.
In order to log in to the portal site of the customer management server 200, for example, the user operates an electronic leaflet browsing application on the terminal device 300 and performs an operation for logging in to the portal site.
In response to the login operation, the electronic leaflet browsing processing unit 302 of the terminal device 300 accesses the customer management server 200 via the electronic leaflet distribution server 100, for example, and transmits a login request to the portal site ( Step S101).
As described above, in the login request transmitted from the terminal device 300, the user ID managed by the electronic leaflet distribution server 100, the customer ID (user account) required for authentication on the portal site of the customer management server 200, and the password Information required for login authentication is included.

In response to receiving the login request transmitted from the terminal device 300 in step S101, the portal site providing unit 202 of the customer management server 200 executes an authentication process (step S102). In the authentication process, the portal site providing unit 202 has customer management information for storing the same customer ID and password combination as included in the login request among the customer management information stored in the customer management information storage unit 204. It may be determined whether or not.
If the authentication is successful and the login is successful, the common user ID issuing unit 203 of the customer management server 200 determines whether or not this is the first login for the current login user (step S103).

  The common user ID stored in the customer management information stored in the customer management information storage unit 204 indicates the common user ID issued at the first login when the corresponding user has logged in to the portal site. The value is shown. On the other hand, when the corresponding user has never logged in to the portal site, the common user ID stored in the customer management information stored in the customer management information storage unit 204 is a specific user ID that has not been issued. A value is stored. Therefore, when determining whether or not it is the first login, the common user ID issuing unit 203 may refer to the common user ID stored in the customer management information of the login user stored in the customer management information storage unit 204.

If it is the first login (step S103-YES), the common user ID issuing unit 203 issues a common user ID corresponding to the current login user (step S104). The common user ID issuing unit 203 stores the common user ID issued in step S104 in association with the personal information associated with the customer ID (user account) of the login user in the customer management information storage unit 204 ( Step S105).
On the other hand, if it is not the first login (step S103-NO), the above steps S104 and S105 are skipped.

In the customer management information storage unit 204, the portal site providing unit 202 transmits the common user ID stored in the customer management information of the currently logged-in user to the terminal device 300 via the electronic leaflet distribution server 100 (step S106). .
In response to receiving the common user ID transmitted in step S106, the electronic leaflet browsing processing unit 302 in the terminal device 300 stores the received common user ID in the common user ID storage unit 332 (step S107).

Further, the common user ID transmitted in step S <b> 106 is also received by the electronic leaflet distribution server 100 at a stage through the electronic leaflet distribution server 100. The common user ID registration unit 102 in the electronic leaflet distribution server 100 stores the received common user ID in the distribution related user information stored in the distribution related user information storage unit 103 (step S108). At this time, the common user ID registration unit 102 stores the received common user ID in association with the user ID received together with the common user ID.
By such a procedure, the common user ID of the same login user is stored among the electronic leaflet distribution server 100, the customer management server 200, and the terminal device 300 in accordance with the login of the customer management server 200 to the portal site. That is, the common user ID is shared among the electronic leaflet distribution server 100, the customer management server 200, and the terminal device 300.

Note that the common user ID registration unit 102 of the electronic leaflet distribution server 100 may store the common user ID in the distribution related user information in the following procedure.
That is, the communication unit 101 in the electronic leaflet distribution server 100 transfers the common user ID transmitted by the portal site providing unit 202 of the customer management server 200 in step S106 to the terminal device 300.
In response to receiving the transferred common user ID, the electronic leaflet browsing processing unit 302 of the terminal device 300 executes storage of the common user ID in the common user ID storage unit 332 in step S107. In addition, the electronic leaflet browsing processing unit 302 of the terminal device 300 notifies the electronic leaflet distribution server 100 of the received common user ID.
The common user ID registration unit 102 in the electronic leaflet distribution server 100 stores the common user ID notified from the electronic leaflet distribution server 100 in the distribution related user information as the process of step S108. The common user ID is shared among the electronic leaflet distribution server 100, the customer management server 200, and the terminal device 300 also by such a procedure.

[Specific example of user selection for distribution]
With reference to FIG. 10, the specific example about selection of the user for delivery of the electronic flyer classified by customer base by the electronic flyer delivery server 100 is demonstrated.
First, the common user ID acquisition unit 105 of the electronic leaflet distribution server 100 transmits a common user ID request 501 corresponding to the customer flyer to be distributed this time to the customer management server 200. In FIG. 10, the personal information condition included in the common user ID request 501 indicates a condition of “gender = female and age = 30s-40s”.
The common user ID acquisition unit 105 acquires personal information conditions to be included in the common user ID request 501 from user selection condition information stored in the user selection condition information storage unit 104. That is, the common user ID acquisition unit 105 acquires personal information conditions associated with the flyer IDs of customer flyers to be distributed this time from the personal information conditions stored in the user selection condition information.

  In response to the reception of the common user ID request 501, the common user ID transmission unit 205 of the customer management server 200 creates, for example, the common user ID list 502. The common user ID list 502 is a list of common user IDs issued to users as customers who meet the personal information conditions of the common user ID request 501.

The common user ID transmission unit 205 searches the customer management information storage unit 204 for personal information including content that matches the personal information condition included in the common user ID request 501 and associates the personal information with the searched one or more personal information. A common user ID list 502 is created with the common user IDs. The common user ID transmission unit 205 transmits the created common user ID list 502 to the electronic leaflet distribution server 100.
The common user ID list 502 transmitted from the customer management server 200 is received by the communication unit 101 of the electronic leaflet distribution server 100. The common user ID acquisition unit 105 of the electronic leaflet distribution server 100 acquires the common user ID list 502 received by the communication unit 101.

  In the above example, the electronic leaflet distribution server 100 transmits the common user ID request 501 to the customer management server 200. However, in the customer management server 200, the common user ID request 501 is issued, and the common user ID transmission unit 205 creates the common user ID list 502 in response to the issuance of the common user ID request 501, and sends it to the electronic leaflet distribution server 100. You may make it transmit.

The distribution target user selection unit 106 creates the distribution target candidate list 504 as follows in response to the common user ID acquisition unit 105 acquiring the common user ID list 502. A distribution target candidate list 504 is a list of users who are candidates for distribution of electronic leaflets by customer group to be distributed this time.
The distribution target user selection unit 106 acquires the browsing history condition associated with the flyer ID of the electronic flyer classified by customer group to be distributed from the user selection condition information stored in the user selection condition information storage unit 104. Here, the acquired browsing history condition is, for example, the content of “a user who has viewed an electronic flyer in the category“ insurance ”within the past month”.

  The distribution target user selection unit 106 is associated with the browsing history including the content that matches the browsing history condition acquired from the user selection condition information as described above from the distribution related user information stored in the distribution related user information storage unit 103. The common user ID obtained is acquired. The distribution target user selection unit 106 creates the browsing history condition hit list 503 using the one or more common user IDs acquired in this way.

Next, the distribution target user selection unit 106 selects a common user ID indicated in the browsing history condition corresponding list 503 from the common user IDs indicated by the common user ID list 502 acquired by the common user ID acquisition unit 105. select. The distribution target user selection unit 106 creates a list of one or more common user IDs selected in this way as a distribution target candidate list 504.
The user with the common user ID shown in the distribution target candidate list 504 corresponds to “a user in their 30s to 40s who has browsed an electronic flyer in the category“ insurance ”in the past month”.

Next, the distribution target user selection unit 106 acquires the distribution target region condition associated with the flyer ID of the electronic flyer classified by customer segment from the user selection condition information stored in the user selection condition information storage unit 104 this time. . The distribution target area indicated by the distribution target area condition acquired in this way is, for example, “Region A”. Note that the distribution target area condition may include a plurality of distribution target areas.
The distribution target user selection unit 106 is associated with the same distribution target area as indicated by the distribution target area condition acquired from the user selection condition information from the distribution related user information stored in the distribution related user information storage unit 103. Get the user ID. For example, the distribution target user selection unit 106 creates the distribution target area condition corresponding list 505 using one or more common user IDs acquired in this way.

Then, the distribution target user selection unit 106 selects the same common user ID as shown in the distribution target area condition corresponding list 505 from the common user IDs shown in the distribution target candidate list 504.
The distribution target user selection unit 106 creates a distribution target list 506 using one or more common user IDs selected in this way. The user with the common user ID shown in the distribution target list 506 is “a woman in their 30s to 40s who has browsed an electronic flyer in the category of“ insurance ”in the past month, and selects area A as a distribution target area. Corresponds to “Specified user”.
The user with the common user ID shown in the distribution target list 506 is the user selected as the distribution target of the customer flyers to be distributed this time. As described above, the distribution target user selection unit 106 selects a distribution target user of the electronic mail flyers classified by customer segment to be distributed this time.

  The distribution control unit 108 of the electronic leaflet distribution server 100 reads the electronic leaflet for each customer to be distributed from the electronic leaflet storage unit 107. Then, the distribution control unit 108 transmits the customer-specific electronic leaflet to be distributed this time to the terminal device 300 of the user corresponding to the common user ID indicated by the distribution target list 506.

Thus, in this embodiment, the electronic flyer delivery server 100 can appropriately select a delivery target user to which an electronic flyer for each customer should be delivered. In the process of selection, the electronic leaflet distribution server 100 acquires a common user ID of a user corresponding to the condition of personal information (personal information condition) as a distribution target user by transmitting a common user ID request.
In this case, the electronic leaflet distribution server 100 has not acquired the user's personal information from the customer management server 200. In addition, in this embodiment, since the common user ID is shared in the electronic leaflet distribution system, the user information returned by the customer management server 200 as a response to the common user ID request is not the customer ID but the common user ID. And it is sufficient.
That is, the electronic flyer distribution server 100 according to the present embodiment is a target of distribution of customer-specific electronic flyers using the personal information managed by the customer management server 200 without acquiring the personal information of the user managed by the customer management server 200. A user can be selected appropriately.

[Example of processing procedure]
FIG. 11 shows an example of a processing procedure executed by the electronic leaflet distribution server 100 for distribution of customer-specific electronic leaflets.
In distributing one customer-specific electronic leaflet, first, the common user ID acquisition unit 105 in the electronic leaflet distribution server 100 selects a personal information condition associated with the leaflet ID of the customer-specific electronic leaflet to be distributed this time. Obtained from the condition information storage unit 104 (step S201).
The common user ID acquisition unit 105 transmits a common user ID request including the personal information condition acquired in step S201 to the customer management server 200 (step S202).
The common user ID acquisition unit 105 receives the common user ID list 502 transmitted from the customer management server 200 in response to the common user ID request transmitted in step S202 (step S203).

In response to the reception of the common user ID list 502, the distribution target user selecting unit 106 selects the user corresponding to the browsing history condition of the electronic flyer for each customer to be distributed from the common user IDs indicated by the common user ID list 502. A common user ID is selected (step S204).
For this reason, as described with reference to FIG. 10, the delivery target user selection unit 106 corresponds to the flyer ID of the customer-specific electronic flyer to be delivered from the user selection condition information stored in the user selection condition information storage unit 104. Get the browsing history conditions attached.
The distribution target user selection unit 106 selects, from the distribution related user information stored in the distribution related user information storage unit 103, the common user ID associated with the browsing history including the content that matches the acquired browsing history condition, and selects The browsing history condition hit list 503 is created with the common user ID.
The distribution target user selection unit 106 selects a common user ID common to the browsing history condition hit list 503 from the common user IDs indicated by the common user ID list 502. For example, the distribution target user selection unit 106 creates the distribution target candidate list 504 using the selected common user ID.

Next, the distribution target user selection unit 106 uses the common user ID (distribution target candidate list 504) selected in step S204, and the common user ID of the user corresponding to the distribution target area condition of the customer-specific electronic flyer to be distributed this time. Is selected (step S205).
For this purpose, the distribution target user selection unit 106 determines the distribution target area condition associated with the flyer ID of the customer-specific electronic flyer to be distributed this time from the user selection condition information stored in the user selection condition information storage unit 104. get.
The distribution target user selection unit 106 selects, from the distribution related user information stored in the distribution related user information storage unit 103, a common user ID associated with the same distribution target area as indicated by the acquired distribution target area condition. The distribution target user selection unit 106 creates the distribution target area condition corresponding list 505 by using the selected common user ID, for example.
The distribution target user selection unit 106 selects a common user ID that is common to the distribution target area condition corresponding list 505 from the common user IDs indicated by the distribution target candidate list 504. For example, the distribution target user selection unit 106 creates the distribution target list 506 using the selected common user ID.

  The distribution control unit 108 reads the customer-specific electronic leaflet to be distributed this time from the electronic leaflet storage unit 107, and reads the read customer-specific electronic leaflet to the user terminal device 300 corresponding to the common user ID indicated by the distribution target list 506. Is transmitted (step S206).

  For example, the processes of steps S204 and S205 in FIG. 11 may be executed in the reverse order. In addition, the processes in steps S204 and S205 can be performed simultaneously.

In the description of FIGS. 10 and 11, the distribution target user selection unit 106 creates the distribution target candidate list 504 so as to exclude the common user ID that is not included in the browsing history condition corresponding list 503, thereby creating an electronic flyer. The user to be distributed is selected. However, the selection of the user to whom the electronic leaflet is distributed is not limited to such a configuration.
For example, the distribution target user selection unit 106 sets the priority order for the common user ID acquired by the common user ID acquisition unit 105 based on a predetermined distribution related condition in the distribution related user information, and based on the set priority order. A user as an electronic flyer delivery target may be selected.
Specifically, the distribution target user selection unit 106 creates the distribution target candidate list 504 by setting a priority for each common user ID included in the common user ID list 502 based on the browsing history condition corresponding list 503. be able to. In this case, it is not particularly necessary to exclude the common user ID from the common user ID list 502 when creating the distribution target candidate list 504.
Similarly, the distribution target user selection unit 106 creates the distribution target list 506 by setting the priority for each common user ID included in the distribution target candidate list 504 based on the distribution target area condition corresponding list 505. Can do.

As an example of setting the priority order as described above, the distribution target user selecting unit 106 sets the priority order based on the browsing history as the distribution related condition, and the electronic flyer distribution target based on the set priority order. The user can be selected.
That is, the distribution target user selection unit 106 increases the priority order of the common user IDs included in the browsing history condition appropriate list 503 in the common user list 502, and sets the common user IDs not included in the browsing history condition appropriate list 503. By setting the priority order to be low, the distribution target candidate list 504 can be created.
In addition, the browsing history condition corresponding list 503 may have a structure in which the number of browsing is associated with each common user ID. Accordingly, the distribution target user selection unit 106 can set the priority order of the common user IDs in the distribution target candidate list 504 by performing weighting based on the number of browsing times.

Furthermore, when the priority order is set for the common user ID as described above, the distribution target user selection unit 106 sets the priority order based on the distribution target area as the distribution related condition, and based on the set priority order. A user as an electronic leaflet distribution target can be selected.
That is, the distribution target user selection unit 106 increases the priority of the common user ID included in the distribution target area condition appropriate list 505 in the distribution target candidate list 504, and is not included in the distribution target area condition appropriate list 505. Set so that the priority of the user ID is lowered. In addition, the distribution target user selection unit 106 selects a predetermined number of common user IDs in the descending order of priority set as described above, and sets the distribution target list 506 to include the selected common user IDs. Can be created.
That is, the distribution target user selection unit 106 in this example sets priorities for the users based on the browsing history and the distribution target area, and selects users whose set priorities are equal to or higher than a certain level as distribution targets for the electronic flyer. can do.
Further, the distribution target user selection unit 106 can also create the distribution target list 506 as follows when setting the priority order to the common user ID.
That is, for the distribution target area condition corresponding list 505, for each common user ID included in the distribution target candidate list 504, the distance to the reference distribution target area of the distribution target area designated by the user of the corresponding common user ID is associated. Structure. In addition, the distribution target user selection unit 106 sets the priority order of the common user IDs included in the distribution target candidate list 504 according to the distance indicated in the distribution target area condition corresponding list 505. Then, the distribution target user selection unit 106 selects a predetermined number of common user IDs in the descending order of priority set as described above, and sets the distribution target list 506 so as to include the selected common user IDs. create. Even in this way, the distribution target user selection unit 106 can set the priority order for the user, and can select a user whose priority order is a certain level or more as a distribution target of the electronic leaflet.

  Also, a program for realizing the function of each unit in FIG. 2, FIG. 6, FIG. 8, etc. is recorded on a computer-readable recording medium, and the program recorded on this recording medium is read into a computer system and executed. Accordingly, the user who is the distribution target of the electronic flyer classified by customer may be selected. Here, the “computer system” includes an OS and hardware such as peripheral devices.

Further, the “computer system” includes a website providing environment (or display environment) if a network is used.
The “computer-readable recording medium” refers to a storage device such as a flexible medium, a magneto-optical disk, a portable medium such as a ROM and a CD-ROM, and a hard disk incorporated in a computer system. Further, the “computer-readable recording medium” refers to a volatile memory (RAM) in a computer system serving as a device or client when a program is transmitted via a network such as the Internet or a communication line such as a telephone line. In addition, those holding programs for a certain period of time are also included. The program may be a program for realizing a part of the functions described above, and may be a program capable of realizing the functions described above in combination with a program already recorded in a computer system.

DESCRIPTION OF SYMBOLS 100 Electronic flyer delivery server 101 Communication part 102 Common user ID registration part 103 Delivery related user information storage part 104 User selection condition information storage part 105 Common user ID acquisition part 106 Delivery target user selection part 107 Electronic flyer storage part 108 Delivery control part 200 Customer management server 300 Terminal device 301 Communication unit 400 Network

Claims (10)

A customer management device that manages personal information of a user as a customer of a predetermined service provider, a terminal device used by the user, a communication unit that performs communication via a network,
A common user identifier that uniquely identifies a common user for each customer as a customer registered in the customer management device and a user registered in the electronic flyer distribution device as a recipient of the electronic leaflet distribution service. Among the personal information stored in association with the customer management device, the common user identifier associated with the personal information including the content that matches the personal information condition set in correspondence with the user who should deliver the electronic flyer, A common user identifier acquisition unit acquired from the customer management device;
Distribution target user selection for selecting a user as a distribution target of an electronic flyer based on the common user identifier acquired by the common user identifier acquisition unit and a distribution related condition set corresponding to the user who should distribute the electronic leaflet And
An electronic leaflet distribution device comprising: a distribution control unit that distributes an electronic leaflet to a user terminal device selected by the distribution target user selection unit. The delivery target user selection unit
The electronic leaflet distribution device according to claim 1, wherein a user who is associated with the common user identifier acquired by the common user identifier acquisition unit and satisfies a predetermined distribution-related condition is selected as an electronic leaflet distribution target. The delivery target user selection unit
The electronic leaflet distribution apparatus according to claim 2, wherein a user who designates the same distribution target area as the distribution target area indicated by the distribution related condition is selected as a distribution target of the electronic flyer. The delivery target user selection unit
The electronic leaflet distribution device according to claim 2 or 3, wherein a user having a browsing history that matches the content of the browsing history indicated by the distribution-related condition is selected as an electronic leaflet distribution target. The delivery target user selection unit
The common user identifier acquired by the common user identifier acquisition unit is set with a priority based on a predetermined distribution-related condition, and a user as an electronic flyer distribution target is selected based on the set priority. The electronic leaflet distribution device described. The delivery target user selection unit
The electronic leaflet distribution device according to claim 5, wherein a priority is set based on a distribution target area as the distribution-related condition, and a user as an electronic leaflet distribution target is selected based on the set priority. The delivery target user selection unit
The electronic leaflet distribution apparatus according to claim 5 or 6, wherein a priority is set based on a browsing history as the distribution-related condition, and a user as an electronic leaflet distribution target is selected based on the set priority. A customer management device for managing personal information of a user as a customer of a predetermined service provider, a terminal device used by the user, and a communication step for executing communication via a network;
A common user identifier that uniquely identifies a common user for each customer as a customer registered in the customer management device and a user registered in the electronic flyer distribution device as a recipient of the electronic leaflet distribution service. Among the personal information stored in association with the customer management device, the common user identifier associated with the personal information including the content that matches the personal information condition set in correspondence with the user who should deliver the electronic flyer, A common user identifier acquisition step acquired from the customer management device;
Distribution target user selection for selecting a user as a distribution target of an electronic flyer based on the common user identifier acquired in the common user identifier acquisition step and a distribution related condition set corresponding to the user who should distribute the electronic flyer Steps,
An electronic leaflet distribution method comprising: a distribution control step of distributing an electronic leaflet to a user terminal device selected by the distribution target user selection step. On the computer,
A customer management device for managing personal information of a user as a customer of a predetermined service provider, a terminal device used by the user, and a communication step for executing communication via a network;
A common user identifier that uniquely identifies a common user for each customer as a customer registered in the customer management device and a user registered in the electronic flyer distribution device as a recipient of the electronic leaflet distribution service. Among the personal information stored in association with the customer management device, the common user identifier associated with the personal information including the content that matches the personal information condition set in correspondence with the user who should deliver the electronic flyer, A common user identifier acquisition step acquired from the customer management device;
Distribution target user selection for selecting a user as a distribution target of an electronic flyer based on the common user identifier acquired in the common user identifier acquisition step and a distribution related condition set corresponding to the user who should distribute the electronic flyer Steps,
A program for executing a distribution control step of distributing an electronic leaflet to a user terminal device selected by the distribution target user selection step. A customer management device that manages personal information of a user who is a customer of a predetermined service provider, a terminal device used by the user, and an electronic flyer distribution device are connected via a network,
Customer management device
A common user identifier uniquely indicating a common user among a user registered in the customer management device and a user registered in the electronic leaflet distribution device as a recipient of the electronic leaflet distribution service, and personal information A customer management information storage unit that stores customer management information including:
A common user identifier transmission unit that acquires a common user identifier associated with personal information corresponding to the personal information condition included in the common user identifier request from the customer management information, and transmits the acquired common user identifier to the electronic leaflet distribution device. And
The electronic leaflet distribution device
A common user identifier acquisition unit for acquiring a common user identifier transmitted from the customer management device;
Distribution target user selection for selecting a user as a distribution target of an electronic flyer based on the common user identifier acquired by the common user identifier acquisition unit and a distribution related condition set corresponding to the user who should distribute the electronic leaflet And
An electronic leaflet distribution system comprising: a distribution control unit that distributes an electronic leaflet to a user terminal device selected by the distribution target user selection unit.

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