JP2002074139A - Campaign system, campaign performing device, campaign performance program and computer readable medium - Google Patents

Abstract

PROBLEM TO BE SOLVED: To provide a campaign system capable of directly giving publicity so as to make a user of a portable information terminal device actually go to a store where a POS system is installed and also storing not only merchandise information but also the accurate personal information of a customer and the preference information of the customer. SOLUTION: This campaign system 1 consists of a campaign performing device 10, the POS system 20 and portable telephone sets 30 which can mutually utilize the Internet. When campaign registration is made, the device 10 where member information including the preference information is stored extracts a registered member to be a campaign object from the member information. When the registered member to whom only campaign mail meeting his/her own idea is transmitted inputs identification information displayed by a bar code on the displaying part 35 of his/her portable telephone set 30 to the system 20, the advertiser of the system 20 can collect the personal information that can not be collected only by the system 20.

Description

DETAILED DESCRIPTION OF THE INVENTION

[0001]

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to a POS terminal installed at a cashier counter of a store, while distributing information relating to a product which meets the taste and taste of the customer to a customer using the portable information terminal device. A campaign system and a campaign execution device for collecting, from the portable information terminal device, identification information for identifying the customer at the same time as product information of a product purchased by the customer; and a campaign execution program for causing a computer to function as the campaign execution device. And a computer-readable medium storing such a program.

[0002]

2. Description of the Related Art In a general POS system, merchandise (or service) information acquired at a POS terminal device installed at a cashier counter of a store is collected by a host computer, and is stored in a merchandise database in the host computer. Product information is accumulated. Based on the product information stored in the product database, the host computer performs processing such as setting the price of the product sold at the store, investigating the stock status of the product, totaling the sales of the product, planning the purchase of the product, and the like. be able to.

Conventionally, in such a POS system, information about a customer who purchases a product is input to a POS terminal device together with product information for the purpose of promoting sales at a store, purchasing a product, or adjusting production of a product. There is. Specifically, immediately before the cashier reads the barcode (indicating product information such as product type and price) on the label attached to the product purchased by the customer with the reading scanner, In order to see the data, generation, etc., the information is input to the POS terminal device. As a result, along with the product information on the sold product, the gender and the generation of the customer who purchased the product are recorded, and the purchaser analyzes the product information to obtain the store information. The amount of production and the amount of production can be adjusted in consideration of the number of customers in the market.

[0004] On the other hand, the Internet has been rapidly expanded due to recent improvements in communication technology, and it has become possible to open a virtual shop on the Internet at low cost and easily. For this reason, by displaying products handled by the company in virtual stores on the Internet, products can be sold to more customers, and a simple questionnaire is conducted when customers purchase products. As a result, it is possible to acquire and accumulate customer preference information (information defining a field in which the customer is interested) that leads to subsequent sales promotion.

In recent years, the functions of personal digital assistants (PDAs) such as cellular phones and notebook-type small computers have been enhanced, and electronic mails have been edited or transmitted / received on the PDA devices, or transmitted / received on the Internet. You can now browse the homepage. Note that a PDA device having a homepage browsing function (WWW browser) and an e-mail function (mailer) as described above may be particularly referred to as a “mobile Internet terminal device”.

[0006]

However, as described above, when the cashier clerk judges the gender and generation of the customer and inputs it to the POS terminal device, the personal information of the customer obtained is It was pretty inaccurate. Of course,
At checkout counters, customers' personal information can only be obtained by gender or generation, so it was not possible to obtain more detailed personal information. For this reason, it is possible to narrow down the demographics when conducting a sales promotion campaign at the store, identify potential customers who have purchased products at the store in the past, and send direct mail etc. Did not. As a result, the campaign could only be advertised for the unspecified majority, and the campaign could not be effective.

[0007] In a virtual store on the Internet,
Handle products that are hesitant to purchase just by looking at them on the screen, such as food products such as vegetables and juices, and products that are desired to fit the buyer's body such as clothes and glasses. Is difficult. Although the network has expanded and has become visible to many people, virtual shops on the Internet are limited in what they can sell. Need to be purchased. Although it is possible to encourage a virtual shop on the Internet to visit a real shop, it is not enough to actually increase the number of visitors. Therefore, there is a need for a method for selling a product in a real store by taking advantage of the virtual store on the Internet.

[0008] The present invention has been made in view of the above-mentioned problems of the conventional technology.
It is possible to directly advertise the user of the portable information terminal device to the store where the information input device such as the POS system is installed, and to provide not only the product information but also the customer's accurate personal information and the customer's preference. It is an object of the present invention to provide a campaign system and a campaign execution device capable of storing information, a campaign execution program that causes a computer to function as a campaign execution device, and a computer-readable medium storing such a program.

[0009]

SUMMARY OF THE INVENTION A campaign system according to the present invention configured to achieve the above object is provided.
An e-mail including identification information based on first identification information corresponding to the member and second identification information associated with the specific campaign is transmitted from the campaign execution device to the mobile information terminal device of the member registered in advance, A campaign system in which the identification information displayed on the portable information terminal device that has received the e-mail is input to the information input device, thereby confirming that the user of the portable information terminal device is qualified for the campaign. The campaign execution device may include a first storage unit that stores the first identification information and notification destination information regarding a plurality of members, and a second storage unit that stores the second identification information associated with any one of the campaigns. 2 storage unit, the first identification information and the first identification information respectively extracted from the first storage unit and the second storage unit according to predetermined conditions. An e-mail generation unit that generates identification information based on the second identification information and generates the e-mail including the identification information; and the first identification included in the e-mail generated by the e-mail generation unit. An e-mail transmission unit that transmits the e-mail to a notification destination indicated by the notification destination information corresponding to information,
The portable information terminal device comprises: an e-mail receiving unit for receiving an e-mail; and a display unit for displaying the identification information included in the e-mail received by the e-mail receiving unit. The information input device includes an input unit into which the identification information is input.

[0010] In addition, the campaign execution device according to the present invention provides a portable information terminal device of a member registered in advance based on first identification information corresponding to the member and second identification information associated with the specific campaign. A campaign execution device for transmitting an e-mail including information, a first storage unit holding the first identification information and notification destination information relating to a plurality of members, and the second identification associated with one of the campaigns. A second storage unit that holds information, and generates identification information based on the first identification information and the second identification information extracted from the first storage unit and the second storage unit according to predetermined conditions, respectively. An e-mail generation unit that generates an e-mail including the identification information; and the first identification included in the e-mail generated by the e-mail generation unit. Toward notification destination indicated by the notification destination information corresponding to the information that a mail transmission unit for transmitting the e-mail, and features.

Further, the campaign execution program according to the present invention and the program stored in the computer-readable medium are provided for a computer having a communication device connectable to a network connected to a portable information terminal device.
A first storage unit holding first identification information and notification destination information relating to a plurality of members is generated, and a second storage unit holding second identification information associated with one of the campaigns is generated, and a predetermined condition is generated. According to the first storage unit
The identification information and the notification destination information are extracted, the second identification information is extracted from the second storage unit according to a predetermined condition, and the identification information is generated based on the extracted first identification information and the second identification information. In addition, an electronic mail including the identification information is generated, and the generated electronic mail is transmitted to the notification destination indicated by the notification destination information through the communication device.

With this configuration, the campaign execution device or the computer sends an e-mail generated so as to include the identification information based on the first and second identification information extracted according to predetermined conditions, respectively. The portable information terminal device that has been transmitted to the notification destination indicated by the notification destination information corresponding to the identification information and has received the e-mail displays the identification information based on the first and second identification information on the display unit. Also,
In the information input device, when identification information based on the first and second identification information displayed on the display unit of the portable information terminal device is input at the input unit, identification information of a registered member who is qualified for the campaign is accumulated. .

[0013] Thus, the e-mail transmitted to the portable information terminal device can describe the wording for directly advertising to the user of the portable information terminal device and the service information with the privilege. It is possible to encourage the user of the portable information terminal device to actually go to the store where the input device is installed. Also, since the identification information of the registered members is stored in the information input device such as the POS system, when a sales promotion campaign or the like is performed,
By using the accumulated information, it is possible to narrow down the buyers of the campaign.

In the campaign system according to the present invention,
A bar code indicating the identification information based on the first and second identification information may be displayed on the display unit of the portable information terminal device, or a numerical value indicating the identification information based on the first and second identification information may be displayed. Is also good. In the former case, the information input device
A bar code reader for reading a bar code displayed on a display unit of the portable information terminal device, and identification based on first and second identification information based on data obtained by reading the bar code with the bar code reader. A decoder for recovering the information is provided.

[0015]

DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS Hereinafter, an embodiment of a campaign system according to the present invention will be described in detail with reference to the drawings.

FIG. 1 is a schematic configuration diagram of a network to which a campaign system 1 according to an embodiment of the present invention is applied. FIG. 2 is an explanatory diagram showing a schematic configuration inside a POS system 20 included in the campaign system 1 of the present embodiment. FIG. 3 is a schematic diagram showing an internal configuration of a mobile phone 30 included in the campaign system 1 of the present embodiment. FIG. 3 is an explanatory diagram showing a configuration.

A campaign system 1 according to the present embodiment
As shown in FIG. 1, the system comprises a campaign execution device 10, a POS system 20, and at least one (two in FIG. 1) mobile phones 30 mutually connected via the Internet 100.

A campaign execution device 10 constituting the campaign system 1 includes a plurality of terminal devices (a POS system 20 and a mobile phone 30) via the Internet 100.
(Including a communication device), a storage medium, and a CPU. The storage medium has a home page composed of several types of Web pages in a terminal device in accordance with HTTP. WWW server 11 to provide to the Internet and creation and editing of e-mail
U and a mailer 1 for causing a CPU to transmit and receive e-mails to a mail server (not shown) on the network according to SMTP and POP.
2, a model name database 13 described later, a member information database (corresponding to a first storage unit) 14, a campaign information database (corresponding to a second storage unit) 15, a mail transmission information database 16, and an effect measurement information database (third storage unit).
17), a database program, and the like.

The WWW server 11 is realized by reading an Internet server program and some CGI programs from a storage medium and executing the programs by a CPU. In addition, each database 13-17
Is retrieved and updated by a database program read from the storage medium and executed by the CPU.

The POS system 20 includes a plurality of POS terminal devices 22 installed at a cashier counter or the like where payment of goods is performed in a store, and the POS terminal devices 2
And a POS host device 21 connected to the POS device 2.

A POS host device 21 serving as a host computer of the POS system 20 is connected to a device (not shown) for receiving data from each POS terminal device 22 and a device (not shown) for transmitting and receiving various information to and from the Internet 100. This is a general computer having a communication circuit (modem, TA, NIC, etc.), a storage medium, and a CPU. In this storage medium, a product database 21a holding data such as product information, and a product database 21a are stored. A product information management program 21b for causing the CPU to perform a totalizing process of the sales of the products by using the CPU, and to make the CPU access the WWW server on the Internet 100 (including the WWW server 11 of the campaign execution device 10) to store the data. (HTML files, image data, audio data, etc.) WWW browser 21c for Maseru
And a mailer 21d for causing the CPU to execute creation and editing of an e-mail and to execute transmission and reception of an e-mail to a mail server (not shown) on the network in accordance with SMTP and POP, and user information to be described later. A database (corresponding to a storage unit) 21e, a database program, and the like are stored.

The product database 21a and the user information database 21e are retrieved or updated by a database program read from a storage medium and executed by the CPU. Further, the product information management program 21b has a function of setting the price of a product, investigating the stock status of the product, totaling the sales of the product, planning the purchase of the product, and the like.

A plurality of POS terminals 22 constituting the POS system 20 are provided with a reading scanner (corresponding to an input unit) 22b for reading barcodes representing merchandise information such as merchandise types and prices. A key input unit (corresponding to an input unit) 22c for inputting a price or the like, a display unit 22d for displaying the total price of the product, and the like;
A processing unit 22a connected to a transmission / reception unit 22e for transmitting / receiving various data to / from the S host device 21;
Have. These POS terminal devices 22 are connected to the POS host device 21 via dedicated lines when the POS system 20 is installed in a plurality of stores in the same chain.

In the POS system 20, a reading scanner 22b operated by a cashier clerk operates
By reading the barcode written on the label attached to the product, the product information (such as the type and price of the product) of the product is transmitted to the POS host device 21,
The content of the product information data of the product stored in the product database 21a of the POS host device 21 is changed as appropriate. Further, by reading the barcode displayed on the display of the personal digital assistant (PDA) device, information about the customer (campaign information and member information to be described later) is passed to the POS host device 21, or The information (campaign information and member information described later) input to the input unit 22c is passed to the POS host device 21.

The mobile phone 30 includes a processing unit (corresponding to a processing device) 31, a transmission / reception unit 32 for transmitting / receiving a telephone line (not shown) under the control of the processing unit 31, and a power supply unit for supplying power to the processing unit 31. 33, a key input unit 34 having dial buttons and the like, a display unit 35 for displaying various screens under the control of the processing unit 31, data transmitted from the Internet 100 via a telephone line (not shown) (HTML file,
Data storage unit 36 for storing image data, etc.)
And a program storage unit 37 in which various programs read and executed by the processing unit 31 are stored.

The program storage section 37 of the mobile phone 30 includes a WWW browser 37a, a mailer 37b for adding a function of editing and transmitting / receiving electronic mail, and an identification information display program 37c to be described later.
It is a flash memory for storing data.

The user of the portable telephone 30
By appropriately operating the key input unit 34, a call can be made with the user of the other device 30 via a telephone line (not shown). In addition, the user of the mobile phone 30 can edit and transmit / receive an e-mail by activating the mailer 37b by appropriately operating the key input unit 34, and by activating the WWW browser 37a, A home page provided on the Internet 100 can be browsed.

[Processing Contents of Campaign System] The processing contents of the above-mentioned campaign system 1 will be specifically described below with reference to FIGS. Here, for convenience, a person who provides a service of providing a homepage (Web page) including various contents using the campaign execution device 10 is referred to as a “service provider A”, and merchandise information of merchandise to be sold is stored in the POS system 20. The person who collects by using is referred to as “seller B”. Further, a person who receives a campaign mail as an advertisement on the mobile phone 30 by the campaign system 1 of the present example is referred to as a “user C”.

In the following, a description will be given assuming that the service provider A has been requested by the seller B for “management of member information” and “proxy for campaign advertisement business on a Web page”. However, as described later, the advertiser requesting the service provider A for the campaign business is not limited to the seller B using the POS system 20.

Then, the campaign system 1 of this example
Is started when an advertisement for recruiting members is posted on a Web page (homepage) realized by the WWW server 11 of the campaign execution device 10 based on a request from the seller B.

<Contents of Member Information Transmission Process in Mobile Phone> The mobile phone 30 operated by the user C
By activating the WWW browser 37a, the WWW of the campaign execution device 10 is connected via the Internet 100.
When the server 11 is accessed, the HTML file and the image data of the Web page provided by the WWW server 11 are interpreted by the WWW browser 37a, and the mobile phone 30 performs a process of displaying the screen of the Web page on the display unit 35. Hereinafter, transmitting an HTML file is simply referred to as “transmitting a screen”.

FIG. 4 shows a state in which a member recruiting screen 51 which is one of various Web pages provided by the campaign execution device 10 is displayed on the display unit 35 of the mobile phone 30. Member recruiting screen 51 shown in FIG.
There are several options including “Recruitment advertisement text” and “Member registration” (“Service description”, “Membership agreement”)
, Etc.) are provided.

Then, the member recruiting screen 51 shown in FIG.
Is selected by the user C who operates the key input unit 34 (in the member recruiting screen 51 shown in FIG. 4, the area indicating the selected “member registration”). The mobile phone 30 performs processing for displaying a member registration screen, and the display unit 35 displays a member registration screen 52 as shown in FIG. However, FIG.
Is an example diagram in which only a part of is displayed. this is,
Because the display area of the display unit 35 of the mobile phone 30 is small, the entire member registration screen 52 is not displayed on the display unit 35 at one time, but is actually scrolled. FIG. 6 shows an example of a case where the entire member registration screen 52 is displayed on a display of a general computer.

Member registration screens 52 and 5 shown in FIGS.
Reference numeral 2 'denotes a profile input field 52a for inputting personal information of a person to be registered as a member, a questionnaire input field 52b for inputting preference information for defining a field of preference of the person, and "registration". Area (corresponding to a registration button in FIG. 6) 52c and the like. Also,
The profile input field 52a contains the name, address, telephone number, date of birth, gender, e-mail address of the PDA device used by this person (corresponding to notification destination information), and the model name of the person who is going to register as a member. The questionnaire input field 52b is provided with a plurality of areas for inputting a field, and describes options of a large classification (sports, music,...) And a small classification (baseball, golf,...) In various fields. It has a plurality of regions.

Thereafter, a member registration screen 5 as shown in FIG.
2, the personal information of the user C is entered in the profile input field 5
2a, and after selecting some areas as responses to options in each field in the questionnaire input field 52b (corresponding to a check mark input on the member registration screen 52 'shown in FIG. 6), An area indicated as “register” is selected (member registration screen 5 shown in FIG. 6).
In 2 ′, the area 52c indicated as “register” is clicked), and the information is transmitted to the campaign execution device 10 as member information including personal information and preference information. Then, the campaign execution device 10 executes a member information registration process. FIG. 7 is a flowchart showing the processing contents.

<Contents of Member Information Registration Processing in Campaign Execution Apparatus> First, the campaign execution apparatus 10
It is checked whether or not the user who wishes to register has already registered as a member (S101). Specifically, the campaign execution device 10 stores a part of the personal information (name, date of birth, and gender) of the user C input in the profile input field 52 a of the received member registration screen 52 into the member information database 14. Check whether it is held in the. An example of the member information database 14 is shown in FIG.

As shown in FIG. 8, the member information database 14 stores a member number (corresponding to first identification information) uniquely assigned to a member who has registered, a name and an address of the member registrant. , Telephone number, date of birth, gender, personal information including the electronic mail address and the model name of the PDA device used by the person, and preference information defined by the questionnaire results ("hobby preference data" in FIG. 8) Is provided with a column in which each data is stored. The member information database 14 includes, in addition to the member information including personal information and preference information, a column for recording whether or not an identification information display program described below has been transmitted, and a member registrant. A column for recording whether or not the PDA device to be used is a model capable of displaying a barcode is provided.

If it is determined in step S101 that some of the personal information (name, date of birth, and gender) of the user C is not stored in the member information database 14, the campaign execution device 10 sets the member information The personal information and preference information of the user C are added to the database 14 (S1
03). At this time, a member number for uniquely identifying the user C is added to the member information of the user C added to the member information database 14.

On the other hand, if it is determined in step S 101 that user C has already registered as a member, the campaign execution device 10 determines whether the personal information entered in the profile input field 52 a of the received member registration screen 52 has been entered. Whether the other part (address, telephone number, e-mail address, model name) and the preference information input in the questionnaire input field 52b match the member information of the user C stored in the member information database 14. Is checked (S102).

In step S 102, the other part of the personal information (address, telephone number, e-mail address, model name) and the preference information are combined with the member information of the user C stored in the member information database 14. If they match, that is, if there is no change in the registered contents, the campaign execution device 10 sends an e-mail to the mobile phone 30 indicating that the user C has already been registered (S108), and the member information registration process To end.

In step S102, another part of the personal information (address, telephone number, e-mail address, model name)
If the preference information does not match the member information of the user C held in the member information database 14, that is, if there is a change (addition or deletion) in the registered content, the campaign execution device 10 Change the member information of the user C stored in the database 14 (S1
03).

After execution of S103, the campaign execution device 10 reads the model name of the user C stored in the member information database 14, and determines whether or not the PDA device of this model name can display a barcode. Is recorded in the “barcode” item of the member information database 14 (S104). Specifically, information (bar code division) corresponding to the model name read from the member information database 14 shown in FIG. 8 is searched and read from the model name database 13 as shown in FIG. As shown in FIG.
If the DA device cannot display the barcode, the barcode classification corresponding to the model name is “1”. If the PDA device is capable of displaying the barcode, the barcode classification is “1”. The barcode classification corresponding to the model name is associated with “0”, respectively. For this reason,
In step S104, the campaign execution device 10 adds or changes either “1” or “0” to the “barcode” item in the member information database 14 according to the model name in the member information.

Then, the campaign execution device 10 checks whether or not an identification information display program described later has been transmitted to the e-mail address in the member information of the user C held in the member information database 14 (S).
105). Specifically, it is checked whether the item of “program transmission” in the member information database 14 shown in FIG. 8 is “1” indicating transmission or “0” indicating non-transmission. When the item of “program transmission” is “1”, the campaign execution device 10
An e-mail indicating that the member information has been updated is transmitted to the mobile phone 30 of the user C (S106), and the member information registration processing ends.

On the other hand, in step S105, if the item of "program transmission" in the member information database 14 shown in FIG.
0 transmits an e-mail indicating that the registration of the member information is completed and an identification information display program (a class file of JAVA (registered trademark) applet) described later to the mobile phone 30 (corresponding to a program transmission unit) (S107). . Then, the campaign execution device 10 changes the item of the transmission confirmation in the member information of the user C stored in the member information database 14 from “not transmitted (0)” to “transmitted (1)”.
(S109). Then, the campaign execution device 10 ends the member information registration process with the model name in the member information of the user C concerned in the model name database.

As described above, in the campaign execution device 10, the personal information and preference information of the user C who owns the mobile phone 30 that can use the Internet are added to the member information database 14 and stored.

In the processing of S106, S107 or S108 described above, the campaign execution device 10
However, when an e-mail is transmitted to the user C using the mobile phone 30, the transmitted e-mail is stored in a mailbox of a mail server (not shown) of the mobile phone 30. Thereafter, when a reception button (not shown) is pressed on the key input unit 34 of the mobile phone 30,
In the mobile phone 30, the mailer 37b is activated, and a mail receiving process (corresponding to an electronic mail receiving unit) is started.
FIG. 10 is a flowchart showing the contents of the mail receiving process.

<Contents of Mail Receiving Process in Mobile Phone> The mobile phone 30 logs in to its own mail server (not shown) via a telephone line (not shown) (S201), and stores the mail in the mailbox provided in the mail server. Reads the received mail addressed to itself stored in (S202),
The received mail is stored in the data storage unit 36 (S20
3), end the mail receiving process.

Then, the key input section 34 is inputted by the user C.
Is operated, the display instruction of the received mail is input to the mobile phone 30. In the mobile phone 30, a process of displaying the contents of the e-mail on the display unit 35 is performed. , The contents of the e-mail are displayed.

In this way, the campaign execution device 1
The content of the e-mail sent from the mobile phone 30
Is displayed on the display unit 35, when the user C has already been registered as a member and has registered the member information different from the last time, the mobile phone 30 executes the process of step S106 of the campaign execution device 10 User C receives an e-mail indicating that the registration details have been updated.
Can confirm that.

If the user C has already registered as a member and has registered the same member information as the previous time, the portable telephone 30
Since the user C receives an e-mail to the effect that the user C has already been registered through the process of step S108 of 0, the user C can know that fact.

Further, when the user C newly registers as a member, the mobile phone 30 receives from the campaign execution device an e-mail indicating that the registration has been completed by the processing of step S107 of the campaign execution device 10. Therefore, the user C can confirm that fact. At the same time, the mobile phone 30 receives the identification information display program 37c from the campaign execution device 10, and stores the identification information display program 37c in the program storage unit 37.

On the other hand, when it becomes necessary to perform a campaign for these registered members, the seller B sends the campaign execution device 1 from the POS host device 21.
Register the campaign to 0. FIG. 11 is a sequence diagram showing the operation procedure of the POS host device 21 and the campaign execution device 10 at that time.

<Contents of Procedure for Registering Campaign Information between Campaign Execution Device and POS Host Device> Seller B
POS host device 21 operated by the worker of
By activating the WWW browser 21a, the WWW of the campaign execution device 10 is
When the server 11 is accessed (S301), the WWW browser 21a interprets the HTML file and image data of the Web page provided by the WWW server 11, and the POS host device 21 displays a menu screen (not shown) on a display. Is performed (S30
2).

Then, when the worker of the seller B operating the POS host device 21 clicks on an area shown as “campaign registration” (not shown) on a menu screen (not shown) displayed on the display. In the POS host device 21, a process for displaying a login screen 53 as shown in FIG. 12 is performed (S303), and a text box 53a for inputting an ID and a password is displayed on the display of the POS host device 21. A login screen 53 having 53b is displayed. The ID and the password are given to the seller B in advance for authentication from the service provider A when the seller B requests the service provider A for the business.

The worker of the seller B operates the text boxes 53a and 53b of the login screen 53 as shown in FIG.
After inputting the ID and password respectively,
If 3c is clicked (S304), the campaign execution device 10 confirms that the combination of the ID and the password included in the login request is registered in advance, and extracts the extraction condition as shown in FIG. The input screen 54 is transmitted to the POS host device 21 that issued the login request (S305). Note that the I included in the login request
If the combination of D and the password is not registered in advance, the campaign execution device 10
Returns a screen indicating this to the POS host device 21.

Then, the POS host device 21 that has received the extraction condition input screen 54 performs a process for displaying the extraction condition input screen (S306), and the display of the POS host device 21 is as shown in FIG. A simple extraction condition input screen 54 is displayed. The extraction condition input screen 54 shown in FIG. 13 includes an area for inputting conditions (age, gender, area, and information for extracting from the preference information) for extracting the target person of the campaign from the member information database 14. It has a region 54a labeled "Extract". In addition, in this extraction condition input screen 54, “age”,
In addition to the areas for inputting “gender” and “region”, major classifications (sports, music,...) In various fields described on the member registration screens 52, 52 ′ shown in FIGS.
.) And small classifications (baseball, golf,...). Here, the “region” as the extraction condition refers to, for example, the residence area of the registered member such as the Tohoku region or Kyoto Prefecture, and when the “address” included in the member information is, for example, Sapporo City, the extraction condition is used. When a certain "region" is Hokkaido, this member information is applied to the extraction condition of this "region".

In the extraction condition input screen 54 as shown in FIG. 13, the worker of the seller B inputs “age”, “sex”, “region”, and “hobby preference” as conditions for extracting the campaign target. After the input, when the area 54a indicated as "extraction" is clicked, the input extraction conditions are transmitted to the campaign execution device 10 (S307). Then, the campaign execution device 10 extracts member information to be a target member of the campaign from the member information database 14 based on the extraction conditions, and counts the number of target members.

Specifically, in the member information database 14 shown in FIG. 8, “1” described in the item of “hobby and preference data” is a member in the questionnaire input field 52 b of the member registration screen 52 ′ shown in FIG. The registrant described a check mark in the check box, that is, indicates that the field is an area in which the registrant is interested. On the other hand, “0” described in the “hobby and preference data” indicates that the registrant is a member. Indicates areas of non-interest. Then, the campaign execution device 10 holds the addresses that match the age and gender indicated as the extraction condition of the campaign and are included in the area indicated as the extraction condition, and also stores one or more addresses indicated as the extraction condition. In this field, member information that holds "1" in all of the fields in "hobby and preference data" is selected from the member information database 14 and counted.

After that, the campaign execution device 10 returns a registration screen including the extraction conditions and the number of members counted by the extraction conditions to the POS host device 21 (S
308). Then, the POS host device 21 performs a process for displaying the registration screen, and the POS host device 2
1 has a registration screen 5 as shown in FIG.
5 is displayed (S309). The registration screen 55 shown in FIG. 14 displays the extraction conditions notified to the campaign execution device 10 in step S307 and the number of members as a result of the extraction, and inputs detailed information of the campaign. Detailed information input field 55a is provided. The detailed information input field 55a includes "execution store name", "e-mail address", "campaign name", "contents of campaign", "campaign period", "number of times campaign can be used", and "delivery of campaign mail". In addition to a text box for inputting a “desired date”, a check box for inputting whether or not a bar code can be read by the POS system of the store is provided.

Then, the worker of the seller B enters the detailed information of the campaign in the detailed information input column 55a of the registration screen 55 as shown in FIG.
Enter the address, campaign name, start and end dates of the campaign, the number of times the campaign can be used, the desired date of the campaign mail delivery, and whether or not the barcode can be read. Then, when the area 55b indicated as "register" is clicked (S310), the campaign information including the input extraction conditions and detailed information is transmitted to the campaign execution device 10. If the worker of the distributor B wishes to change the extraction condition and re-extract the contents by looking at the counted number of members displayed on the registration screen 55, "return" is displayed. By clicking the area 55c, the POS host device 2
In 1, the extraction condition input screen 54 is displayed, so that the operator can input the extraction condition again and cause the campaign execution device 10 to recount the number of members.

The campaign execution device 10 checks whether the “execution store name”, “campaign name”, and “execution time” in the transmitted campaign information are already registered, and are not registered. In this case, the campaign information is added to the campaign information database. An example of the campaign information database 15 is shown in FIG.

As shown in FIG. 15, the campaign information database 15 records each data of the above-described detailed information of the campaign (such as the campaign name) and the extraction conditions (age and the like) of the campaign target person appropriately selected. And a column for recording a campaign number (corresponding to the second identification information) uniquely assigned to each campaign.

Here, in the column of “number of times” in the campaign information database 15 shown in FIG. 15, “0” indicates that the campaign service can be enjoyed any number of times during the campaign period, and a natural number other than “0”. Is
This shows that the campaign service can be enjoyed only that number of times during the campaign period. Also,
In the column of “identification information input” of the campaign information database 15 shown in FIG. 15, “0” indicates the POS system 2 of the store that performs the campaign based on the campaign information.
A value of 0 indicates that the barcode can be read, and a value of “1” indicates that the barcode cannot be read in the POS system of the shop that performs the campaign.

After adding the campaign information to the campaign information database 15 as shown in FIG. 15, the campaign execution device 10 returns a registration completion screen (not shown) to the POS host device 21 (S311).
In step S311, if it is determined that the “execution store name”, “campaign name”, and “execution time” in the campaign information are already stored in the campaign information database 15, the campaign execution device 10 The information returns a screen indicating that the information has been registered to the POS host device 21.

Then, the POS host device 21 performs a process for displaying a registration completion screen (not shown) (S3).
12) The registration completion screen (not shown) is displayed on the display of the POS host device 21.

As described above, in the campaign execution device 10, the campaign information by the seller B who has to perform the campaign for the registered member is added to the campaign information database 15 and stored. .

Then, the campaign execution device 10
Once a day, a process of transmitting the e-mail to the target person of the campaign is performed based on each campaign information held in the campaign information database 15. FIG.
9 is a flowchart showing the contents of a campaign mail transmission process performed in the campaign execution device 10 at that time.

<Contents of Campaign Mail Transmission Process in Campaign Execution Device> First, the campaign execution device 10 reads the first campaign information held in the campaign information database 15 (S40).
1) It is checked whether campaign information is stored in the campaign information database 15 (S4).
02). In this step S402, when there is no campaign information to be read, the campaign execution device 10 ends the campaign mail transmission processing.

If there is campaign information to be read, the campaign execution device 10 checks a desired delivery date in the campaign information (S40).
3). If the date checked in step S403 is the desired delivery date, the campaign execution device 10
Creates the mail transmission information database 16 based on the campaign information (S404). An example of the mail transmission information database 16 is shown in FIG.

As shown in FIG. 18, the mail transmission information database 16 records each data of the campaign number, the name of the store where the campaign is conducted, the campaign name, the campaign period, the campaign content, the number of times the campaign can be used, and the desired delivery date. And a column indicating the member number and name of the campaign target person, the data of the e-mail address of the PDA device used by the person, and whether or not the bar code is actually displayed on the device. A column for recording the barcode display section is provided. However, when this step S404 is executed, each column of the mail transmission information database 16 is blank.

Subsequently, the campaign execution device 10 reads the first member information stored in the member information database 14 (S405), and reads the first member information.
It is checked whether or not the member information has been held in (S406). In step S406, if there is member information to be read, the campaign execution device 10 matches the member information with the extraction conditions (age, gender, region, and information to be extracted from the preference information) based on the campaign information. It is checked whether or not to perform
7) If applicable, mail transmission information database 1
6 is performed (S408). FIG.
Is a flowchart showing the member information addition processing subroutine.

The campaign execution device 10 reads the bar code section of the member information (see FIG. 8) and the identification information input section of the campaign information (see FIG. 15) (S42).
1) It is checked whether both the barcode section and the identification information input section are "0" (S422). In this S422, when both the barcode section and the identification information input section are “0”, that is, the PDA device corresponding to the member information to be processed can display the barcode and the POS system based on the campaign information If the barcode can be read, the campaign execution device 10 adds a part of the member information (member number, name, and e-mail address) to the mail transmission information database 16 (S423), and the member information is added. "0" is added to the barcode display column on the same line as a part of the above (S424), and the member information addition processing subroutine ends.

On the other hand, in S422, if both or either of the barcode section and the identification information input section is “1”, the campaign execution device 10 stores a part of the member information ( (Member number, name, and e-mail address) are added (S42).
5) “1” is added to the barcode display column on the same line as a part of the member information (S426), and the member information addition processing subroutine ends.

After adding a part of the member information to the mail transmission information database 16 in step S408, the campaign execution device 10 reads the next member information from the member information database 14 (S409). If the member information does not satisfy the extraction condition based on the campaign information in step S407, the campaign execution device 10 adds the next member information to the mail transmission information database 16 without adding the member information to the mail transmission information database 16. It is read from the database 14 (S409). In any case, the campaign execution device 10 returns the process to S406 thereafter.

As a result of repeating the next steps S403 to S409, if it is determined in step S406 that there is no member information to be read, the campaign execution device 10 creates a user information database based on the campaign information (S410). ). FIG. 19 shows an example of the user information database.

As shown in FIG. 19, the user information database stores the name of the store where the campaign is conducted, the campaign period, the content of the campaign, the number of times the campaign can be used, the mail distribution date, the member number of the campaign target person, and the bar code. A column for recording each data of the display section is provided. However, at this time, each column of the user information database is blank.

Then, the campaign execution device 10 reads the first target person information held in the mail transmission information database 16 (S411), and determines whether the target person information is stored in the mail transmission information database 16. Check (S412). In step S412, when there is target person information to be read, the campaign execution device 10 creates a campaign mail based on the target person information (corresponding to an e-mail generation unit) (S413), and outputs the campaign mail. It is transmitted (corresponding to an e-mail transmission unit) (S414). An example of the main body (message body) of the campaign mail 56 is shown in FIG.

As shown in FIG. 20, the main body of the campaign mail 56 includes the mail transmission information database 16.
Based on the target person information read from
a, the name 56b of the target person, the content 56c of the campaign,
A campaign name 56d, a campaign period 56e, and a campaign location 56f are described in a text format according to MIME, respectively, and an event area 56g indicating "Click here!" Is described as a button according to MIME. . The tag for displaying the event area 56g as a button has identification information (not shown) as a comment that does not appear on the screen when the campaign mail 56 is displayed on the display. This identification information is a combination of a campaign number (see FIG. 15) uniquely assigned to each campaign and the above member number (see FIG. 8) according to a specific logic, and a campaign corresponding to this member information. A bar code display category indicating whether or not to display a bar code on the PDA device of the subject is included.

Subsequently, the campaign execution device 10 displays the member number of the campaign target person who sent the campaign mail 56, the bar code display category, the delivery date of the campaign mail, the store where the campaign was executed, its period, and its contents. Add to the user information database (S41
5), send the following target person information to the mail transmission information database 1
6 is read (S416).

As a result of repeating the loop processing of S412 to S416, when it is determined in S412 that there is no more target person information to be read, the campaign execution device 10 stores the user information database based on the campaign information in the campaign. Send to the e-mail address of the seller B included in the information (corresponds to the notification section)
Then, the next campaign information is read from the campaign information database 15 (S418), and it is checked whether there is any other campaign information to be read (S402).

On the other hand, if the date checked in step S403 is not the desired delivery date, the campaign execution device 10 immediately proceeds to step S418, and reads the next campaign information from the campaign information database 15 (S418). The processing after step S402 is performed.

If it is determined in step S402 that there is no more campaign information to be read as a result of repeating the above loop processing of S402 to S418, the campaign execution device 10 ends the campaign mail transmission processing.

As described above, the campaign execution device 10 transmits the campaign mail 56 to the user C who uses the mobile phone 30 and sends the user information to the seller B who owns the POS system 20. After transmitting the database, the POS host device 21 of the POS system 20 performs a process of storing the user information database (corresponding to a receiving unit).
The mail receiving process shown in FIG. 10 is performed, and the campaign mail is stored in the data storage unit 36.

Then, the user C enters the key input section 34
Is operated, the display instruction of the received mail is input to the mobile phone 30. The mobile phone 30 performs a process of displaying the campaign mail on the display unit 35, and the display unit 35 of the mobile phone 30 displays the campaign. An email is displayed. An example of the campaign mail 57 is shown in FIG.
It is shown in FIG.

As shown in FIG.
The campaign email 57 displayed on the display unit 35 of
An event area 57a indicated as "here" is described, together with information and text for promoting the campaign to the user C who is the user of the mobile phone 30. Then, when this event area 57a is selected by the user C who operates the key input unit 34 (in the campaign mail 57 shown in FIG. 21, the selected identification information 57a is selected).
Is inverted between black and white), and in the mobile phone 30, FIG.
The identification information display program 37c transmitted from the campaign execution device 10 and stored in the program storage unit 37 by the mail reception processing shown in FIG. 10 by the member information registration processing shown in FIG. 10 is started, and the processing for displaying the identification information is started. Done. FIG. 22 is a flowchart showing the contents of the identification information display processing.

<Contents of Identification Information Display Process on Mobile Phone> First, the mobile phone 30 checks whether or not the campaign mail 57 is a mail transmitted from the campaign execution device 10 (S501). Specifically, the e-mail address of the campaign execution device 10 is recorded in the identification information display program 37c, and the identification information display program 37c transmits the e-mail address of the sender recorded in the mail header of the campaign mail 57. It is checked whether the e-mail address matches the e-mail address in the identification information display program 37c.

Then, the received campaign mail 57
Is not the e-mail transmitted from the campaign execution device 10, the mobile phone 30 displays on the display unit 35 that the identification information cannot be displayed (S502), and ends the identification information display processing.

If the sender's e-mail address recorded in the mail header of the campaign mail 57 matches the e-mail address in the identification information display program 37c, the mobile phone 30 itself displays the bar code. It is checked whether or not it can be displayed (S5
03). Specifically, the mobile phone 30 determines whether the barcode display section (see FIGS. 18 and 19) provided as a comment in the event area 57a of the campaign mail 57 described in accordance with MIME is “0”. Check if it is "1". If the bar code display section is “0” (that is, the mobile phone 3
0 can display the barcode and the POS system 20 of the seller B that performs the campaign can read the barcode), the mobile phone 30 uses the identification information provided as the comment text in the event area 57a. A barcode as shown in FIG. 23 is generated (S5
04), the barcode is displayed on the display unit 35 (S5).
05), the identification information display process ends.

On the other hand, when the bar code display section is “1”, the cellular phone 30 generates a numerical value as shown in FIG. 23 from the identification information provided as the comment text in the event area 57a ( In step S506, this numerical value is displayed on the display unit 35 together with the wording for the campaign (S5).
07), the identification information display process ends.

As described above, the identification information displayed by the bar code or the numerical value is stored in the store of the seller B in which the user C develops the campaign (POS in this example).
When purchasing the campaign target product at the store (where the system 20 is installed), when the bar code reading scanner 22b of the POS terminal device 22 reads the product or inputs it to the key input unit 22c, the POS host device 21 User information database 21 previously transmitted from campaign execution device 10 and stored in its own storage medium
The process of adding the product information of the purchased campaign target product and the member number of the purchaser to e is performed. FIG. 24 is a flowchart showing the contents of the user information storage processing (corresponding to a collation unit) performed in the POS host device 21.

<Contents of User Information Storing Process in POS Host Device> In the POS terminal device 22, the portable telephone 3
The bar code displayed on the display unit 35 of 0 is read by the bar code reading scanner 22b operated by the cashier, or the numerical value (campaign identification number) displayed on the display unit 35 of the mobile phone 30 is When input by the cashier from the key input unit 22c, the identification information of the user C is recognized by the POS host device 21 (corresponding to a decoder) (S601).

Next, the bar code indicated on the label attached to the product purchased by the user C is read by a bar code reading scanner (corresponding to a bar code reader) 22b operated by a cashier. Alternatively, when the cashier inputs a product type and a price in the key input unit 22c, the product information of the product purchased by the user C becomes P.
It is recognized by the OS host device 21 (S602).

Then, the POS host device 21 confirms whether or not the product information recognized in step S602 is that of the product targeted for the campaign (S603). If it is determined in step S603 that the item is not a campaign target product, the POS host device 21 waits for the amount corresponding to the product to be deposited in the POS terminal device 22 (S610), and the received amount is appropriate. After confirming that this is the case (S611), the user information storage processing ends.

If it is determined in step S603 that the product information is a product targeted for a campaign,
The POS host device 21 checks whether or not the campaign for the product is in a period (S604). Specifically, the POS host device 21 checks whether or not the date on which the product was purchased is included from the start date to the end date of the campaign stored in the user information database 21c. If it is determined in step S604 that the product is not in the campaign period, the POS host device 21 waits for the amount corresponding to the product to be deposited in the POS terminal device 22 (S610), and the deposit is made. After confirming that the amount is appropriate (S611), the user information storing process is terminated.

If it is determined in step S604 that the campaign for the product is within the period, the POS host device 21 checks whether or not the identification information recognized in step S601 is that of the campaign target person. (S605). Specifically, it is checked whether the campaign number included in the identification information recognized in S601 matches, and whether the member number included in the identification information exists in the user information database 21e (see FIG. 19). If it is determined in step S605 that the product is not a campaign target, the POS host device 21 determines that the amount corresponding to the product is
(S610), and after confirming that the received amount is appropriate (S611), terminates the user information storing process.

On the other hand, if it is determined in step S605 that the identification information is that of the person to be campaigned,
The POS host device 21 has a user information database 21
It is checked whether or not the actual number of uses of the campaign target held in e has reached the limit (S60).
6). In this step S606, if the actual number of uses matches or exceeds the limit number, the PO
The S host device 21 waits for the amount corresponding to the product to be deposited in the POS terminal device 22 (S610), and confirms that the deposited amount is appropriate (S611).
Thereafter, the user information storage processing ends.

If the actual number of times of use is less than the limit in step S606, the POS host device 21 determines that the amount corresponding to the campaign content of the product is deposited in the POS terminal device 22. Waiting (S60
7) After it is confirmed that the received amount is appropriate (S608), the user information is updated (S60).
9). FIG. 25 is a flowchart showing this user information update processing subroutine.

Then, the POS host device 21 adds “1” to the number of times of use of this identification information held in the user information database 21 e (see FIG. 19) (S 621), and then adds it to the user information database 21 c. The product information including the product name and price of the product purchased by the subject of the identification information and the purchase date of the product are added to the retained identification information (S622), and the user information update processing subroutine and the user The information storage processing ends.

As described above, the identification information of the user C is additionally stored in the user information database 21e during the campaign period. Then, at the end of the campaign period or at an arbitrary time, when an instruction to start transmission of the user database is input by the worker of the seller B, the POS host device 21 executes the campaign for all data of the user information. It transmits to the device 10 (corresponding to a notification unit).

Then, all the data of the user information transmitted from the POS host device 21 to the campaign execution device 10 is merged and stored in the effect measurement information database 17 provided in the campaign execution device 10. Then, at any time after the end of the campaign, seller B
When it is necessary to confirm the effect of the campaign on the user information accumulated by the campaign, the POS host device 21 sends the campaign execution device 1
Go to 0 and check the campaign effect. FIG.
FIG. 5 is a sequence diagram showing an operation procedure between the POS host device 21 and the campaign execution device 10 at that time.

<Contents of Procedure for Confirming Campaign Effect between Campaign Execution Device and POS Host Device> Distributor B
The POS host device 21 operated by the user activates the WWW browser 21a to execute the Internet 10
0 through the WWW server 1 of the campaign execution device 10
1 (S701), the WWW browser 21a interprets the HTML file and image data of the Web page provided by the WWW server 11, and the POS
The host device 21 performs a process of displaying a menu screen (not shown) on the display (S702).

Then, when the worker of the seller B who operates the POS host device 21 clicks on an area shown as "campaign effect" (not shown) on a menu screen (not shown) displayed on the display. In the POS host device 21, a process for displaying a login screen 53 as shown in FIG. 10 is performed (S703), and a text box 53a for inputting an ID and a password is displayed on the display of the POS host device 21. A login screen 53 having 53b is displayed.

The worker of the distributor B enters the text boxes 53a and 53b on the login screen 53 as shown in FIG.
After inputting the ID and password respectively,
If 3c is clicked (S704), the campaign execution device 10 confirms that the combination of the ID and the password included in the login request is registered in advance, and the POS host device that has issued the login request. A campaign name input screen (not shown) is returned to 21 (S705).

The POS host device 21 that has received the campaign name input screen performs a process for displaying the campaign name input screen (S706), and displays a campaign name input (not shown) on the display of the POS host device 21. The screen is displayed.

Thereafter, the worker of the distributor B inputs the name of the campaign on the campaign name input screen (not shown) displayed on the display of the POS host device 21 and transmits the same (S707). Then, the campaign execution device 10 reads all the data of the effect measurement information from the effect measurement information database 17 based on the campaign name, analyzes all the data (corresponding to the analysis means), and then displays the effect of the campaign as a graph or the like. Is returned (S708).

By downloading the effect measurement information displayed on this Web page, the worker of the distributor B can verify whether or not the effect of the campaign has been obtained, and can effectively use it for the subsequent sales promotion. Can be used.

Further, the service provider A who owns the campaign execution device 10 can manage while accumulating the member information of the seller B while the business tie-up with the seller B continues. Then, when there is a campaign registration from the seller B, the campaign execution device 10
Can extract a target member from the member information database 14 in accordance with the registration and send a campaign mail.

In the campaign system 1 having the configuration described above, the advertiser of the campaign sends the campaign mail directly to the user C who owns the mobile phone 30 to go to the store where the POS system 20 is installed. You can advertise to actually go to the office.

Further, since the dealer B can accumulate more detailed personal information together with the product information, when conducting a sales promotion campaign or the like at the store, it is possible to narrow down the purchase demographics or to store the product in the store in the past. It is also possible to identify potential consumers who have purchased the product and send direct mail or the like.

On the other hand, the user C who uses the mobile phone 30 only answers the questionnaire when registering as a member, and receives only the campaign e-mails on the products carefully selected so as to match his / her preference in answering the questionnaire. , Can be received. For the party who sent the campaign mail, it is less likely that the campaign mail is discarded without being read, which makes the campaign more effective.

[Application Example of Campaign System]
Some embodiments to which the campaign system 1 can be applied will be described below.

[0112]

[Embodiment 1] In the campaign system 1 described above, the seller B who owns the POS system 20 requests the service provider A to "manage member information" and "represent a campaign advertisement business on a web page". Was done. In this case, the seller B (for example, a convenience store, a ramen shop, a fishing tackle shop, a home center, or the like) provides a discount service to the user C for the product handled by the seller B, or a novelty to the user C at the time of purchase. Gifts, gifts, travel tickets, cash vouchers, etc. can be given.

[0113]

[Second Embodiment] In some cases, the company that requests service from the service provider A is not the seller B who owns the POS system 20, but the manufacturer or importer of the product. FIG. 27 shows a network configuration diagram of the campaign system 2 in this case, and FIG. 28 shows a relationship diagram between the seller B, the user C, and the manufacturer D for the service provider A.

In this case, for example, the manufacturer D (for example, an eyeglass manufacturer, a drinking water manufacturer, etc.) that has made a request for the campaign advertisement business has its own computer terminal device 40.
In the campaign execution device 10 of the service provider A in
The campaign execution device 10 sends the campaign mail to the portable information terminal device such as the mobile phone 30 of the campaign target person extracted from the registered member of the company by the campaign execution device 10, and the company and other companies' products are At the store of a dealer B (for example, an eyeglass store or department store, or a convenience store or a liquor store) that handles the same, a campaign service (for example, a discount service or a gift service) is provided only to the company target using the portable information terminal device. ).

As shown in FIG. 28, as compared with the first embodiment, the processing performed by the seller B on the service provider A includes user information reception processing, identification information and merchandise information storage processing, and utilization processing. The other process is only the sender information transmission process, and the other process is performed by the manufacturer D by its own computer terminal device 4.
0. Therefore, the effect measurement information collected in the POS system 20 owned by the seller B is transmitted from the campaign execution device 10 owned by the service provider A to the computer terminal device 40 owned by the manufacturer D.

[0116]

Third Embodiment If the seller B who owns the above-mentioned POS system 20 and the advertiser who requests the service provider A for the campaign advertising work are different, there is a further different form. For example, if the agency that requests the service provider A for the campaign advertisement business is a travel agent E, the user C can provide services only at some stores (for example, accommodation facilities, souvenir shops, and rental car shops) at the travel destination. You can also set the campaign content to receive the offer.

[0117]

[Fourth Embodiment] Further, as a different form, there may be a case where the business requesting the service to the service provider A is not only one of the distributors B but also a plurality of retail stores. In this case, the service provider A provides the campaign execution device 10 with a common member information database 1 for the plurality of retail stores.
Create 4.

As a result, the service provider A can recruit a large number of retail stores that use the common member information database 14, and the registered members held in the member information database can store a plurality of retail stores. Can provide various services.

[0119]

Fifth Embodiment In the above-described campaign system 1, in step S413 of the campaign mail transmission process (FIG. 16) executed by the campaign execution device 10, the identification information including the campaign number and the member number is used to receive the e-mail. The comment text is added to the body of the campaign mail 56 as a comment that is not displayed on the side of the e-mail, but the numerical value generated from this identification information is displayed in a text format so that it is displayed on the side that has received the e-mail. May be described in the main body.

In this case, on the mobile phone 30 receiving the campaign mail, the campaign mail in which the numerical value based on the identification information is described in the position of the event area 57a of the campaign mail 57 shown in FIG.
The user C who sees the numerical value displayed on the display unit 35 does not cause the mobile phone 30 to execute the identification information display process (FIG. 22), and the POS terminal 22
Can input a numerical value based on the identification information to the key input unit 22c.

[0121]

As described above, according to the campaign system of the present invention, it is possible to directly advertise a user of a portable information terminal device to a store where an information input device such as a POS system is installed. It is possible to accumulate not only product information but also accurate customer personal information and customer preference information.

[Brief description of the drawings]

FIG. 1 is a schematic configuration diagram of a network to which a campaign system according to an embodiment of the present invention is applied;

FIG. 2 shows a PO constituting the campaign system of the present embodiment.
Explanatory diagram showing a schematic configuration inside the S system

FIG. 3 is an explanatory diagram showing a schematic internal configuration of a mobile phone constituting the campaign system of the present embodiment.

FIG. 4 is an exemplary view showing an example of a member recruiting screen displayed on a display unit of a mobile phone.

FIG. 5 is an exemplary view showing an example of a member registration screen displayed on the display unit of the mobile phone.

FIG. 6 is an exemplary view showing an example of a member registration screen displayed on a display of a general computer.

FIG. 7 is a flowchart showing the contents of a member information registration process performed in the campaign execution device.

FIG. 8 is an explanatory diagram showing a data structure of a member information database provided in the campaign execution device.

FIG. 9 is an explanatory diagram showing a data structure of a model name database provided in the campaign execution device.

FIG. 10 is a flowchart showing the contents of a mail receiving process performed in the mobile phone.

FIG. 11 is a sequence diagram showing operation procedures of the campaign execution device and the POS host device when a campaign is registered from the POS host device to the campaign execution device.

FIG. 12 is an exemplary view showing an example of a login screen displayed on a display of the POS host device.

FIG. 13 is an exemplary view showing an example of an extraction condition input screen displayed on the display of the POS host device.

FIG. 14 is an exemplary view showing an example of a registration screen displayed on the display of the POS host device.

FIG. 15 is an explanatory diagram showing a data structure of a campaign information database provided in the campaign execution device.

FIG. 16 is a flowchart showing the contents of a campaign mail transmission process performed in the campaign execution device.

FIG. 17 is a flowchart showing the contents of a subroutine for adding member information to the mail transmission information database performed in the campaign execution device.

FIG. 18 is an explanatory diagram showing a data structure of a mail transmission information database provided in the campaign execution device.

FIG. 19 is an explanatory diagram showing a data structure of a user information database created in the campaign execution device.

FIG. 20 is an exemplary view showing an example of a main body of a campaign mail created in the campaign execution device.

FIG. 21 is an exemplary view showing an example of a campaign mail displayed on the display unit of the mobile phone.

FIG. 22 is a flowchart showing the contents of identification information display processing performed in the mobile phone.

FIG. 23 is a view showing an example of identification information displayed on the display unit of the mobile phone.

FIG. 24 is a flowchart showing the contents of user information storage processing performed in the POS host device.

FIG. 25 is a flowchart showing the contents of a user information update processing subroutine performed in the POS host device.

FIG. 26 is a sequence diagram showing an operation procedure of the campaign execution device and the POS host device when the campaign effect confirmation is performed from the POS host device to the campaign execution device.

FIG. 27 is a schematic configuration diagram of a network to which a campaign system according to an embodiment of the present invention is applied;

FIG. 28 is an explanatory diagram showing the relationship between each process in the campaign system of the present invention.

[Explanation of symbols]

 DESCRIPTION OF SYMBOLS 1 Campaign system 10 Campaign execution device 11 WWW server 12 Mailer 13 Model name database 14 Member information database 15 Campaign information database 16 Email transmission information database 17 Effect measurement information database 20 POS system 21 POS host device 21a Product database 21b Product information management function 21c WWW browser 21d Mailer 21e User information database 22 POS terminal 22b Barcode reading scanner 30 Cellular phone 37 Program storage 37a WWW browser 37b Mailer 37c Identification information display program 100 Internet

Claims (10)

[Claims] 1. A campaign is executed for an e-mail including identification information based on first identification information corresponding to the member and second identification information associated with a specific campaign to a portable information terminal device of the member registered in advance. Transmitted from the device,
A campaign system in which the identification information displayed on the portable information terminal device that has received the e-mail is input to the information input device, thereby confirming that the user of the portable information terminal device is qualified for the campaign. In the campaign execution device, a first storage unit that holds the first identification information and notification destination information regarding a plurality of members,
A second storage unit that holds the second identification information associated with one of the campaigns, and the first identification information extracted from the first storage unit and the second storage unit according to a predetermined condition, and the second storage unit. An e-mail generation unit that generates identification information based on the second identification information and generates the e-mail including the identification information; and the first identification information included in the e-mail generated by the e-mail generation unit An electronic mail transmitting unit that transmits the electronic mail to a notification destination indicated by the notification destination information corresponding to the electronic mail receiving unit. The mobile information terminal device includes an electronic mail receiving unit for receiving an electronic mail, A display unit for displaying the identification information included in the e-mail received by the e-mail reception unit, wherein the information input device receives the identification information Campaign system further comprising a force unit. 2. The information input device according to claim 1, wherein the storage unit stores the identification information, and determines whether the identification information input via the input unit matches the identification information stored in the storage unit. 2. The campaign system according to claim 1, further comprising a collating unit for collating. 3. The campaign execution device notifies the information input device of the first identification information and the second identification information respectively extracted from the first storage unit and the second storage unit according to the predetermined condition. The information input device further includes a receiving unit that receives the first identification information and the second identification information notified from the campaign execution device and writes the received first identification information and the second identification information in the storage unit. The campaign system according to claim 2, which performs the campaign. 4. The information input device according to claim 1, wherein the identification information input via the input unit matches the identification information based on the first identification information and the second identification information stored in the storage unit. And a notifying unit that notifies the campaign execution device of the matching result when the matching result of the matching is performed by the matching unit, wherein the campaign execution device determines the matching result notified by the information input device. The campaign system according to claim 3, further comprising a third storage unit for storing. 5. The campaign system according to claim 4, wherein the third storage unit stores the collation result in association with personal information of a member corresponding to the first identification information. 6. The campaign system according to claim 5, wherein said campaign execution device further comprises an analyzing means for analyzing information stored in said third storage unit. 7. The portable information terminal device further comprises: a storage medium for storing a program; and a processing device for executing the program stored in the storage medium, wherein the campaign execution device performs processing of the portable information terminal device. The information input device further includes a program transmission unit that transmits a program for causing a device to display a barcode indicating identification information based on the first identification information and the second identification information on the display unit to the portable information terminal device. The apparatus includes a barcode reader that reads the barcode displayed on a display unit of the portable information terminal device, and restores the identification information based on data obtained by reading the barcode with the barcode reader. 2. The campaign system according to claim 1, further comprising a decoder for performing the operation. 8. An electronic mail including identification information based on first identification information corresponding to the member and second identification information associated with a specific campaign is transmitted to a member's portable information terminal device registered in advance. A campaign execution device, comprising: a first storage unit that holds the first identification information and notification destination information relating to a plurality of members; and a second storage unit that holds the second identification information associated with any one of the campaigns. Generating identification information based on the first identification information and the second identification information respectively extracted from the first storage unit and the second storage unit according to a predetermined condition, and generating an electronic mail including the identification information. An e-mail generation unit to generate, and a notification indicated by the notification destination information corresponding to the first identification information included in the e-mail generated by the e-mail generation unit An e-mail transmitting unit for transmitting the e-mail toward the destination. 9. A computer provided with a communication device connectable to a network connected to a portable information terminal device, generates a first storage unit holding first identification information and notification destination information relating to a plurality of members. Generating a second storage unit holding second identification information associated with any of the campaigns, extracting the first identification information and the notification destination information from the first storage unit according to predetermined conditions, Extracting the second identification information from the second storage unit in accordance with the condition of (1), generating the identification information based on the extracted first identification information and the second identification information, and generating an e-mail including the identification information. The generated e-mail is transmitted through the communication device,
A computer-readable medium storing a program to be transmitted to a notification destination indicated by the notification destination information. 10. A computer provided with a communication device connectable to a network connected to a portable information terminal device, generates a first storage unit holding first identification information and notification destination information relating to a plurality of members. Generating a second storage unit holding second identification information associated with any of the campaigns, extracting the first identification information and the notification destination information from the first storage unit according to predetermined conditions, Extracting the second identification information from the second storage unit in accordance with the condition of (1), generating the identification information based on the extracted first identification information and the second identification information, and generating an e-mail including the identification information. The generated e-mail is transmitted through the communication device,
A campaign execution program, wherein the program is transmitted to a notification destination indicated by the notification destination information.