JP2002007767A - Method and device for merchandise sales support, and recording medium with merchandise sales support program recorded thereon - Google Patents

Abstract

PROBLEM TO BE SOLVED: To support merchandise sales by a dealer via a broker. SOLUTION: A merchandise sales support company provides a WEB page opening service to a dealer considered as being a reliable used car dealer. A merchandise sales support device prepares a WEB page, etc., for a buyer to perform a used car purchasing procedure after a successful bidding. Furthermore, the merchandise sales support device stores image information, etc., of a car displayed by the dealer and transmits information that the displayed car is put up at an auction operating server. A successful bidder accesses the WEB page of the merchandise sales support device and proceeds with the purchasing by the guided by the WEB page. Furthermore, the merchandise sales support device transmits information on a bidding situation received from the auction operating server to a dealer terminal. Then, the merchandise sales support device receives evaluation of the dealer from a user terminal and transmits it to the dealer terminal.

Description

DETAILED DESCRIPTION OF THE INVENTION

[0001]

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to a merchandise sales support method and apparatus for supporting merchandise sales of merchandise sellers through a business intermediary, and a recording medium recording a merchandise sales support program.

[0002]

2. Description of the Related Art With the spread of the Internet, electronic commerce via the Internet has been actively performed. Since the Internet is a communication network that can be used by anyone, commerce between individuals and merchandise sellers, as well as commerce between companies and individuals, is actively performed.

[0003] As a commercial transaction between individuals, an online auction through a so-called auction site is also actively performed. Generally, in an online auction, there is a trading intermediary that establishes an auction site, and a person (seller) who wants to sell a transaction object such as an article registers the information of the transaction object on the auction site online via the Internet. I do. The business intermediary company authenticates that the seller does exist by, for example, performing member registration including registration of an address and a telephone number in advance. The seller's trading object is listed online on the auction site.

An auction site can be accessed by anyone via the Internet. A person who wants to participate in an auction can generally make an online bid for an exhibit through relatively simple member registration (eg, registration based on confirmation by electronic mail). Then, usually, the person who offers the highest price within the deadline is the buyer.

[0005] When the buyer is determined, the business intermediary notifies the seller and the buyer of the fact by electronic mail or the like.
Thereafter, the seller and the buyer directly contact each other to decide a delivery method of the transaction object and a payment method.

As the number of users of such online auctions has increased, large and expensive items such as used cars have also been traded at online auctions. In some cases, used car dealers listed used cars in online auctions. However, the auction site does not distinguish between the dealer's car and the individual's car,
The dealer's car and personal car were displayed in a mixed state. In the following description, the term “dealer” refers not only to a dealer of a specific vehicle manufacturer but also to a dealer who sells products (vehicles) without a special contract with the specific vehicle manufacturer. Shall be considered.

[0007]

Dealers expect to sell used cars in online auctions and increase the profits from selling used cars. It would be meaningful to support such dealers in selling used cars.

[0008] One method of product sales support is to make it possible for buyers to purchase used cars with peace of mind. In general, a trading intermediary that operates an auction site is not involved after a transaction is made (successful bid), and therefore, trouble occurs such that the traded object does not reach the buyer even though the transaction is made and paid. there is a possibility. For this reason, the buyer may be afraid of trouble and hesitate to bid on a high-priced product such as a used car. Providing such a product sales environment that can give a sense of security to the buyer will help dealers to sell used cars.

[0009] As another method of product sales support, information on the display status of a buyer's intention to purchase a product (for example,
Providing information such as the number of buyers accessing the auction site, bid prices, etc.). Information on what kind of product the buyer indicates to purchase is information that can be used meaningfully for the dealer in terms of business.
Therefore, it would be desirable to convey such information to dealers to support used car sales. Hereinafter, information on the display status of the buyer's purchase intention is referred to as information on the bid status.

Another method of supporting product sales is to make it easier for buyers to purchase used cars. For example, when trying to buy a used car, if a credit company or insurance company is introduced, it will be easier for buyers to buy a used car. Also, if the buyer wishes to trade in a car, the buyer will be more likely to buy a used car. By providing a product sales environment in which buyers can easily purchase used cars, dealers can support used car sales.

Accordingly, the present invention provides a merchandise sales support method for supporting merchandise sales by a merchandise dealer via a business broker, and a merchandise sales support apparatus applied to the merchandise sales support method.
An object of the present invention is to provide a recording medium on which a product sales support program is recorded.

[0012]

SUMMARY OF THE INVENTION A merchandise sales support method according to the present invention is a merchandise sales support method for supporting merchandise sales activities of merchandise sellers through a trading intermediary that mediates merchandise trading activities, In a merchandise sales support method in which merchandise sellers, transaction intermediaries, and buyers transmit and receive information regarding transactions through a communication network, the merchandise sellers are clarified that the merchandise is to be sold, and the merchant is notified to the buyer through the communication network. Indicating a product, a step in which the trading intermediary determines one of the buyers desiring to purchase the product, a step of receiving information on the buyer determined by the trading intermediary from the trading intermediary, Transmitting the buyer information to the merchandise seller and receiving and managing the information for confirming the purchase of the merchandise from the buyer; Characterized in that it comprises a.

[0013] The merchandise seller, through a business intermediary,
For example, sell vehicles.

[0014] In the step of presenting the merchandise to the buyer, it is preferable to clearly indicate that each merchandise seller is a credible merchant, and to indicate the merchandise of the merchandise seller to be supported for sale separately from other merchandise. The buyer recognizes that the merchandise is sold by the merchandise seller and can purchase the merchandise with confidence.

Preferably, the evaluation of the merchandise seller is received from the buyer, and the evaluation by the buyer is transmitted to the merchandise seller. By communicating the buyer's rating, the merchant can be encouraged to maintain credit.

[0016] It is also preferable that information on the display status of the buyer's purchase intention of the product is received from the trading intermediary, and the information is transmitted to the product seller. Product sellers
This information can be used for business purposes.

[0017] In the step of receiving and managing information from the buyer to confirm that the product is to be purchased, the buyer receives information from the buyer to trade in the product used by the buyer. A trade-in product may be received from the buyer and used as part of the product sales price. According to such a merchandise sales support method, a buyer can obtain desired merchandise at a low price by trading in the merchandise.

In the step of receiving and managing information for confirming the purchase of the product from the buyer, the buyer receives information indicating that the buyer purchases the product by installment payment, and the product seller divides the product sales price. You may receive it. According to such a merchandise sales support method, a credit sales company that handles installment payment can be introduced to the buyer.

When a merchandise seller sells a vehicle,
In the step of receiving and managing the information for confirming the purchase of the product from the buyer, the information for applying for the automobile insurance may be received from the buyer. According to such a product sales support method, an insurance company that handles automobile insurance can be introduced to a buyer.

Further, the product sales support device according to the present invention comprises:
It is connected via a communication network to a transaction mediation device that transmits information on commodities exhibited for sale to buyer terminals, and transmits information indicating that each merchandise seller sells commodities to the transaction mediation device. A merchandise sales support apparatus for transmitting merchandise seller information transmitting means for transmitting a web page displaying information on each merchandise seller in response to a request from a buyer terminal; Buyer information receiving means for receiving from the intermediary device;
Confirmation information management means for receiving and managing information for confirming the purchase of a product from the buyer's terminal;

It is preferable that the merchandise sales support apparatus transmits to the transaction mediation apparatus information indicating that the merchandise is to be exhibited as a merchandise of a merchandise seller to be sold. According to such a configuration, the transaction mediation device can indicate the product of the merchandise seller as a target of sales support separately from other merchandise, so that the buyer is the merchandise sold by the merchandise seller. Recognize that you can purchase the product.

It is preferable that the WEB page transmitted by the merchandise seller information transmitting means indicates that the merchandise seller is a trustworthy merchant. According to such a configuration, the buyer can purchase the product with confidence.

[0023] Further, the recording medium on which the commodity sales support program according to the present invention is recorded is a transaction mediating apparatus for transmitting information of a commodity exhibited for sale to a buyer terminal.
A recording medium recording a program for transmitting information indicating that each merchandise seller sells an item for sale,
The program causes the computer to transmit a WEB page displaying information about each merchandise seller in response to a request from the buyer's terminal, and to receive from the transaction mediation apparatus information on the buyer who is the seller of the merchandise. And receiving and confirming information for confirming the purchase of a product from the terminal.

[0024]

Embodiments of the present invention will be described below with reference to the drawings. FIG. 1 is a block diagram showing one embodiment of a product sales support device according to the present invention. A product sales support company that supports used car sales via an online auction has a product sales support device 1. Dealers who sell used cars with the support of product sales support companies,
It has a dealer terminal 11. Agents acting on behalf of merchandise sales support agents or dealers are agent terminals 21
Having. The mediator that operates the online auction site has an auction management server 31. The product sales support device 1, the dealer terminal 11, the agency terminal 21, and the auction management server 31 are connected to the Internet.

A buyer who wants to bid on an online auction is a user terminal 4 that can connect to the Internet.
1 can be used to access the product sales support device 1, the auction management server 31, and the agency terminal 21. Although FIG. 1 illustrates one user terminal, there are a plurality of buyers who intend to participate in an online auction.

In the merchandise sales support device 1, the control unit 2
Controls the product sales support device 1 according to a program stored in the storage device 3. The storage device 3 stores a program that supports a dealer who intends to sell a used car through an online auction. This program is
For example, the vehicle that the dealer intends to exhibit is exhibited on an auction site, the information required to deliver the exhibited vehicle to the winning bidder is managed, and the entered information is managed. 11 to provide support. In addition, the dealer terminal 11
And screen information of a WEB page accessed from the user terminal 41, images and data of exhibited vehicles, and the like. The network interface unit 4 transmits and receives information to and from other terminals and servers connected to the Internet.

The merchandise sales support agent is a merchandise sales support device 1
To ASP (Application Service P)
provider) and ISP (Internet Serve)
device, or a housing center such as various data centers, and leases connection lines such as ASPs. Not only the connection line but also a server owned by an ASP or the like may be rented, and a storage device of the server may store a predetermined program, screen information of a WEB page, and various data, and use the same as the merchandise sales support apparatus 1.
The ASP or the like performs maintenance and management of the product sales support device 1 and the connection line. When renting a dedicated line or a server, the merchandise sales support company pays an initial cost necessary for the borrowing and a monthly management cost to an ASP or the like. Further, the merchandise sales support agent may connect the merchandise sales support device 1 to a dedicated line prepared by the merchandise sales support agent, and the merchandise sales support agent itself may maintain and manage the merchandise sales support device 1.

[0028] The dealer, from the product sales support device 1,
Receive services such as listing used cars in online auctions and collecting information on bid status. That is, the dealer prepares the content (information on the dealer and the exhibited car) and receives the hosting service from the merchandise sales support apparatus 1.

Next, a merchandise sales support method according to the present invention, and a merchandise sales support apparatus 1 applied to the merchandise sales support method.
Will be described. FIG. 2 and FIG. 3 are flowcharts showing an example of the processing progress in the merchandise sales support method.
FIG. 4 is an explanatory diagram showing an example of money transfer in the product sales support method.

The merchandise sales support apparatus 1 has a WE for receiving a store opening contract application on an auction site in advance.
The B page is stored in the storage device 3. And this WEB
A store contract application is accepted from the dealer terminal 11 accessing the page (step S1). The merchandise sales support company examines whether the dealer who applied for the store opening contract is a suitable dealer to support. The information necessary for this examination is received by the merchandise sales support apparatus 1 in step S1 together with an application for a store opening contract. The merchandise sales support company may receive information required for a store opening contract application and examination by e-mail. Alternatively, it may be received offline, such as by mail.

If it is determined in the examination that the dealer is a trusted company, the merchandise sales support company opens the dealer's WEB page (step S2). In step S2, the merchandise sales support company as shown in FIG. 5 shows a WEB page (hereinafter, referred to as a dealer page) indicating that the dealer has been recognized as a trusted company and a WEB page introducing the dealer (in the drawing, see FIG. 5). (Not shown). Also, as shown in FIGS. 6 and 7, a web page (hereinafter, referred to as a process page) for a buyer to perform a used car purchase procedure after a successful bid is created.

When creating each web page, the merchandise sales support company stores predetermined items (dealer name and the like) relating to the dealer in the storage device 3. In addition, the storage device 3
Stores a template of screen information of each web page in advance. Each WEB page is created for each dealer using the template and the information input by the product sales support company. For example, a web page is created by a web page creation application provided by the ASP. AS
P may provide the template. Alternatively, the storage device 3 may store a program for creating each web page, and the control unit 2 may create each web page according to the program. The dealer pays an initial fee for opening the web page and a monthly management fee to the merchandise sales support company. In addition, dealers who open online auctions pay monthly membership fees to merchandise sales support companies.

On the dealer page, a link to a WEB page introducing the dealer is provided. In addition, the process page contains various information required in the procedure after the successful bid (contact information of the buyer, credit card information, whether there is a trade-in request, whether there is a loan application, whether there is a car insurance application, etc.)
Input field. In addition, each WEB page specifies an e-mail address or the like of the agency as an inquiry destination regarding the described items.

The control unit 1 controls encryption and decryption of information input to the process page. For example, SSL
(Secure Sockets Layer) to control the encryption and decryption of information. That is, when another terminal accesses the process page and transmits the information input to the process page to the product sales support apparatus 1,
It controls an input information encryption process and a decryption process of information received by the product sales support device 1 in another terminal.

The merchandise sales support apparatus 1 is configured to create each WEB page for each dealer by a WEB page creation application provided by the ASP, or each WEB page for each dealer using a template and information input by the merchandise sales support agent. Since the system has a program for creating a page, it is possible to easily open a WEB page of each dealer who applies for a store opening contract. In addition, since there is a program for controlling the encryption and decryption of information input on the WEB page, the risk of eavesdropping on personal information that must be transmitted and received in the course of a commercial transaction can be reduced. .

When the merchandise sales support apparatus 1 establishes each of the above-described WEB pages for each dealer who has applied for a store opening contract, acquiring a domain name of the WEB page for each dealer requires a large amount of acquisition cost. There is also a cost for listing at 31. Therefore, the URL (Universasa) of each dealer's WEB page is set as a lower hierarchy of the domain name of the merchandise sales support company.
l ResourceLocator).

Subsequently, the merchandise sales support apparatus 1 accepts an exhibition from a dealer as follows. First, the agency terminal 21 receives information from the dealer terminal 11 requesting an exhibition agency (step S3a). The agency may accept an exhibition agency request from a dealer by telephone or the like. The agent receiving the request photographs the exhibited vehicle with a digital camera and creates image information of the exhibited vehicle. The agency information terminal 21 receives the image information and the information on the exhibited vehicle by the agency, and transmits the information to the merchandise sales support apparatus 1 (step S3b).

The merchandise sales support device 1 stores the received image information and the data of the exhibited vehicles in the storage device 3 and auctions information indicating that a used car is to be exhibited on auction sites as merchandise of a dealer whose sales are to be supported. Management server 3
1 (step S3c). At this time, URLs for specifying image information and various data are also transmitted. The auction management server 31 is a web site for bidding on products to be exhibited.
A template for a page (hereinafter referred to as a bid page) is stored in advance, and a bid page for displaying images and data of exhibited vehicles is created based on the template and the URL received in step S3c. The bid page has a bid price input field. The auction management server 31 classifies the merchandise of the dealer to which the merchandise seller supports, from the merchandise exhibited by another person. For example, on a WEB page displaying a list of exhibited products, a product of a dealer to which a product seller supports is displayed separately from other products. Further, the merchandise sales support apparatus 1 sets a link to a bidding page or a WEB page displaying a list of merchandise on a WEB page for introducing a dealer stored in the storage device 3.

The merchandise sales support device 1 has a program to be put on the auction management server 31. Therefore, the merchandise sales support company can easily cause the auction management server 31 to create a bidding page for a car exhibited by the dealer.

When a merchandise sales support company sells a car exhibited by a dealer on an auction site, the merchandise sales support company may be required to pay an exhibition fee from a trade broker. In such a case,
The merchandise sales support company receives the exhibition fee from the dealer and pays the exhibition fee to the transaction intermediary. Also, the merchandise sales support company receives an exhibition agency fee as a reward for the agency on the auction site, and pays a part of the fee to the agency.

After receiving the exhibition from the dealer, the merchandise sales support apparatus 1 may transmit the information to the buyer by e-mail (step S4). Before distributing information to a buyer that a used car has been sold on an auction site, recruit buyers for this information,
The e-mail address of the buyer is stored in the storage device 3.

The buyer browses the dealer page, the WEB page introducing the dealer, or the bidding page with the user terminal 41 and examines whether or not to bid (step S5a). If there is an item to be inquired about the exhibited car, the inquiry is transmitted from the user terminal 41 to the agency terminal 21 (step S5b). The agent contacts the dealer, creates a response to the inquiry (step 5c), and transmits the response to the user terminal 41 (step 5d). In step S5c, the agent and the dealer may contact each other via the Internet, or may contact each other by telephone or the like. The merchandise sales support apparatus 1 receives and manages the inquiry content and the answer from the agency terminal 21 (step S5e). Step S
In 5b to S5e, the agent acts as a call center that responds to inquiries. The merchandise sales support company pays a call center agency fee to the agency as a reward for the call center agency.

When the buyer browses the bid page, the auction management server 31 may present the buyer with the total cost required for purchasing a used car. In this case, the auction management server 31 receives the provisional bid price from the user terminal 41 and calculates the total cost when a successful bid is made at that price. Subsequently, a WEB page indicating the calculated total cost and the desired retail price when the dealer sells the product at the store is transmitted to the user terminal 41. The buyer can compare the total cost based on the tentative bid price and the dealer's suggested retail price, and can determine the actual bid price. Information necessary for calculating the total cost and data such as the desired retail price at the time of in-store sales are stored in the product sales support device 1.
Of the auction management server 31
Uses this information to create the web page described above.

When a buyer wants to bid on an exhibit car, he or she inputs a bid price on a bid page. User terminal 4
1 transmits the bid price to the auction management server 31 (step S6). The auction management server 31
For each predetermined period, the information of each bid price received during that period is transmitted to the product sales support device 1, and the product sales support device 1
Stores information on each bid price.

The auction management server 31 determines the highest bidder who has presented the highest bid price among the bid prices submitted within the deadline time as a successful bidder, and sends the successful bidder to the user terminal 41 and the merchandise sales support device 1 of the successful bidder. The information such as the amount is transmitted (steps S7a, S7b). The product sales support device 1 that has received the notice of the successful bid in step S7b transmits the URL of the process page illustrated in FIGS. 6 and 7 and the e-mail describing the request for viewing the process page to the user terminal 41 (step S8a). Dealer terminal 1
1, information such as the successful bidder, the successful bid amount, etc. is transmitted (step S8b). The merchandise sales support company may be charged a successful bid fee from the trading intermediary after receiving the notice of the successful bid. In such a case, the merchandise sales support company receives the successful bid fee from the dealer and pays the successful bid fee to the transaction intermediary company.

The buyer accesses the process page using the URL received in step S8a. The user terminal 41 transmits each piece of information input by the buyer on the process page to the merchandise sales support apparatus 1 (Step S)
9a). In step S9a, the user terminal 11
Information on buyer's contact information, confirmation of deposit payment, whether to buy in the vehicle that the buyer used conventionally, whether to make a loan, whether to apply for car insurance, etc. are entered, and each information Send Product sales support companies
Merchandise sales support device 1
Confirms that the buyer intends to purchase a used car. In addition, the product sales support device 1 performs step S
It manages the information received in 9a, such as whether or not there is a trade-in request, whether or not to apply for a loan, and whether or not to apply for car insurance.

In step S9a, if the buyer receives information indicating that he / she wishes to trade in a vehicle which has been used in the past, the merchandise sales support apparatus 1
Transmits to the user terminal 41 a WEB page for applying for a trade-in vehicle assessment. When the product sales support apparatus 1 receives the application for assessment from the user terminal 41, the dealer who buys the trade-in car actually checks the trade-in car and performs the assessment. The dealer may sell the vehicle as the vehicle price by subtracting the trade-in price from the winning bid price and receive the trade-in vehicle. Also, another company different from this dealer makes an assessment and buys a trade-in car from the buyer,
The trade-in price may be paid before the buyer pays the winning bid to the dealer.

Further, the merchandise sales support apparatus 1 transmits to the user terminal 41 a WEB page having input fields for information (for example, vehicle type, mileage, etc.) necessary for the assessment, and transmits the information input to the WEB page. A configuration for receiving a trade-in price from the user terminal 41 and calculating the trade-in price may be employed. If the merchandise sales support company determines that further assessment is necessary after conducting the assessment on the WEB page, a dealer or the like who buys in a trade-in car actually checks the trade-in car and makes an assessment. The dealer or the like sets the vehicle price by subtracting the trade-in price from the contract price.

In step S9a, even if the buyer puts up a vehicle that has been used in the past in an online auction and receives information indicating that he / she wants to apply the winning bid to the vehicle price, the product sales support apparatus 1 will continue to operate. Then, a web page for applying for a trade-in vehicle assessment is transmitted to the user terminal 41. When the product sales support device 1 receives an application for assessment from the user terminal 41, the dealer assesses a trade-in vehicle. The commodity sales support device 1 is input with the price assessed by the dealer and sets the price as the minimum guaranteed amount. Then, the merchandise sales support device 1 stores the image information of the trade-in vehicle and the like, and puts the trade-in vehicle on the online auction. The dealer sets the vehicle price by subtracting the contract price of the trade-in vehicle from the contract price of the vehicle sold by the dealer. If the trade-in car is not bid in the online auction, the trade-in car is received by setting the vehicle price to a value obtained by subtracting the minimum guarantee amount from the contract price of the vehicle sold by the dealer.

In step S9a, the user terminal 41
Encrypts information such as the buyer's personal information and credit card number using SSL or the like, and transmits the encrypted information to the merchandise sales support apparatus 1. As described above, since the product sales support device 1 controls the encryption and the decryption, the user terminal 41 performs the encryption under the control of the product sales support device 1. User terminal 41
In addition, since the product sales support device 1 transmits and receives the encrypted information, it is possible to reduce the risk that the buyer's personal information is eavesdropped.

The buyer wants to take a loan,
When applying for automobile insurance, the merchandise sales support apparatus 1 introduces an affiliated credit sales company or insurance company. The buyer applies for a loan or car insurance to the introduced credit company or insurance company (steps S9b, S9c). When a credit sales company or an insurance company accepts an online application via the Internet, the buyer may access a loan application site or a car insurance application site of each company and perform an application procedure.

When the buyer applies for a loan to the credit company introduced by the merchandise sales support device 1, the buyer pays the purchase price of the exhibited car to the credit company, including interest. The credit company pays the purchase price paid by the buyer to the dealer,
Also, a promotion fee is paid to the dealer and the merchandise sales support company as a reward for being introduced to the buyer. If the buyer does not apply for the loan, he will pay the dealer directly.

When the buyer applies for automobile insurance to the insurance company introduced by the product sales support apparatus 1, the buyer pays the insurance premium to the insurance company. Insurers also pay advertising or agency fees to product sales support companies,
Pay the dealer commission to the dealer.

The product sales support apparatus 1 transmits the information received in step S9a to the dealer terminal 11 (step S9d).

The merchandise sales support apparatus 1 has a program for sending an e-mail for notifying the buyer of a successful bid of a process page. Therefore, the buyer can access the process page and can be guided so that the procedure after the successful bid proceeds smoothly.

Subsequently, the dealer contacts the buyer by e-mail, telephone, or the like, and confirms that the buyer has made a reservation for vehicle purchase (step S10). Upon this contact,
Determine the date and time when the buyer will visit the dealer to confirm the vehicle. The dealer receives the predetermined deposit shown on the process page. When the buyer checks the vehicle, the dealer may transport the vehicle to a place designated by the buyer (such as the buyer's house), and the buyer may check at that place.

After step S10, when the dealer hands over the vehicle to the buyer, the dealer performs various procedures such as obtaining a garage certificate, changing the name of the vehicle, and transporting the vehicle. This procedure is
For example, a merchandise sales support company accepts a procedure request from a dealer and outsources the procedure to an agency. Upon receiving the request for various procedures from the dealer terminal 11 (step S11)
a), the information to the effect that the procedure is entrusted to the agent terminal 2
1 (step S11b). This contact may be made by telephone or the like. The agent performs various procedures such as acquisition of a garage certificate according to the information received from the merchandise sales support provider (steps S11c and S11d). Also, the agency receives agency fees for various procedures from the dealer and pays a promotion fee to the merchandise sales support agency as a reward for being introduced to the dealer. Alternatively, the merchandise sales support company may receive the procedure agency fee from the dealer, and may pay the agency agency the amount obtained by subtracting the promotion fee. In step S11, the dealer hands over the vehicle to the buyer, and the buyer completes the sale of the vehicle by paying various expenses.

The buyer sends an evaluation of the merchandise sales support company or dealer in the process of purchasing a used car through an online auction to the merchandise sales support device 1 (step S12a). For example, the evaluation of the dealer or the like is transmitted by accessing the WEB page prepared by the product sales support device 1 and inputting the evaluation of the dealer or the like, or transmitting an e-mail or the like. The product sales support apparatus 1 transmits the dealer evaluation received from the user terminal 12 to the dealer terminal 11 (Step S12b). Product sales support agents and dealers refer to the evaluations from buyers,
If there is something that needs to be improved, improve the business. The reception of the evaluation in steps S12a and S12b is not limited to after the buyer receives the vehicle, but may be received at another timing. If the buyer has a poor reputation by the buyer,
The merchandise sales support company does not accept listings from the dealer and discontinues support for the used car sales business of the dealer.

The merchandise sales support apparatus 1 has a program for receiving the evaluation by the buyer and transmitting the evaluation to the dealer terminal 11 as described above. Therefore, it is possible to guide the dealer to maintain his / her credit and prevent trouble with the buyer.

As described above, the auction management server 31 transmits a bid price to the product sales support device 1 at predetermined intervals, and the product sales support device 1 stores information on each bid price. Based on this information, the merchandise sales support device 1 collects information such as the number of buyers accessing the exhibited vehicle and each bid price, and transmits the information to the dealer terminal 11 (step S13). The dealer should obtain and use the information on the bidding situation received by the dealer terminal, such as what type of vehicle is accessed most and how much the buyer wants to bid at, etc. Can be.

If there is a request for a merchandise sales support company, each dealer transmits the request from the dealer terminal 11 to the agency terminal 21 (step S14).
a). For example, a request such as "I want the amount received from the credit company to be increased as a promotion fee" is transmitted to the agency terminal 21 (step S14b). The agency collects the requests from the dealers and sends them to the product sales support device 1. The agent assists the dealer by organizing the dealer's requests. Based on the information received from the agent terminal 21, the merchandise sales support company improves the business so as to meet the demands of the dealer. The merchandise sales support company pays the agency support fee to the agency as a reward for the agency.

In addition, even if a dealer sells a used car, the dealer cannot sell the car unless there is a buyer's bid for the used car. If such a state continues, even if the dealer pays a management fee for a web page or the like, the dealer will not be able to obtain profits from selling the exhibited vehicles, and may cancel the online auction. It is preferable that the merchandise sales support company 1 provides an additional service other than the support of the used car sales through an online auction so that the dealer continues to open the store. For example, if a merchandise sales support company sells car supplies and the like at low prices to dealers who open online auctions, dealers can purchase car supplies at low prices,
Will continue to open stores.

The sale of a used car is not limited to the sale of a car, and the present invention can be applied to the sale of vehicles other than a car such as a motorcycle.

The WEB shown in the above embodiment is
The screen of the page and the flow of money transfer are examples, and are not limited to the web page screen and the flow of money transfer shown in the figure.

[0065]

According to the merchandise sales support method of the present invention, the merchandise seller is made clear that the merchandise is to be sold and the merchandise is shown to the buyer. Therefore, the buyer recognizes that the product is exhibited by a trader who specializes in selling the product, and can purchase the product with confidence. In addition, information for confirming the purchase of a product is received from the buyer and managed. Therefore, it is possible to manage information such as whether the buyer desires trade-in, whether to request installment payment, and whether to purchase car insurance, and to smoothly proceed with the product sales procedure.

The product sales support device according to the present invention
A merchandise seller information transmitting means for transmitting a WEB page displaying information on each merchandise seller in response to a request from the buyer's terminal, and information for confirming purchase of the merchandise from the buyer's terminal is received and managed. And a confirmation information management unit. Therefore, it can be applied to the above-mentioned merchandise sales support method.

[Brief description of the drawings]

FIG. 1 is a block diagram showing an embodiment of a product sales support device according to the present invention.

FIG. 2 is a flowchart showing an example of a processing progress in the product sales support method.

FIG. 3 is a flowchart showing an example of a processing progress in the product sales support method.

FIG. 4 is an explanatory diagram illustrating an example of transfer of money in the product sales support method.

FIG. 5 is an explanatory diagram showing an example of a web page indicating that a dealer has been recognized as a trusted company.

FIG. 6 is an explanatory diagram showing an example of a web page for a buyer to perform a used car purchase procedure after a successful bid.

FIG. 7 is an explanatory diagram showing an example of a web page for a buyer to perform a used car purchase procedure after a successful bid.

[Explanation of symbols]

 DESCRIPTION OF SYMBOLS 1 Merchandise sales support apparatus 2 Control part 3 Storage device 4 Network interface part 11 Dealer terminal 21 Agency terminal 31 Auction management server 41 User terminal

 ────────────────────────────────────────────────── ─── Continuing on the front page (72) Inventor Hiroshi Hasegawa 1-2-2 Hitotsubashi, Chiyoda-ku, Tokyo F-term in Sumitomo Corporation 5B049 AA06 BB11 BB16 BB36 CC05 CC08 CC36 DD05 FF03 FF09 GG04 5B055 CA00 CB00 CC00

Claims (12)

[Claims] Claims 1. A method for supporting the sale of merchandise by a merchandise dealer through a merchant broker that mediates a merchandise transaction, comprising: a merchandise dealer, a merchant broker;
And a product sales support method in which a buyer sends and receives information about a transaction via a communication network, wherein the step of clarifying that the product is sold by a product seller and presenting the product to the buyer via the communication network includes: A step in which the trader determines one of the buyers who wants to purchase the product; a step in which the information of the buyer determined by the trading intermediary is received from the trading intermediary; A product sales support method, comprising: a transmitting step; and a step of receiving and managing information for confirming purchase of a product from the buyer. 2. The merchandise sales support method according to claim 1, wherein the merchandise seller sells the vehicle through a business broker. 3. In the step of presenting the goods to the buyer,
3. The product according to claim 1 or 2, wherein each product seller clearly indicates that it is a trustworthy seller, and the product of the product seller to be supported for sale is shown separately from other products. Sales support method. 4. The method according to claim 1, wherein the evaluation of the merchandise seller is received from the buyer, and the evaluation by the buyer is transmitted to the merchandise seller. 5. The product sales support method according to claim 1, wherein information on a display status of a buyer's intention to purchase a product is received from a trading intermediary, and the information is transmitted to a product seller. . 6. In a step of receiving and managing information for confirming purchase of a product from a buyer, receiving information from the buyer to trade in a product used by the buyer, 3. The product sales support method according to claim 1, wherein a trade-in product is received from a buyer and used for a part of a product sales price. 7. In a step of receiving and managing information for confirming the purchase of a product from a buyer, the buyer receives information indicating that the buyer purchases the product by installment payment, and the product seller divides the product sales price. The method according to claim 1, wherein the product sales support method is received. 8. The product sales support according to claim 2, wherein, in the step of receiving and managing information for confirming the purchase of the product from the buyer, information for applying for car insurance is received from the buyer. Method. 9. A communication mediation device for transmitting information of a product for sale to a buyer's terminal via a communication network, and trading information indicating that each product seller sells a product for sale. A merchandise sales support apparatus for transmitting to a mediation apparatus, a merchandise seller information transmitting means for transmitting a web page displaying information on each merchandise seller in response to a request from a buyer terminal, and a merchandise seller A product comprising: buyer information receiving means for receiving information of a buyer from a transaction mediation device; and confirmation information management means for receiving and managing information for confirming that a product is to be purchased from a terminal of the buyer. Sales support equipment. 10. The merchandise sales support apparatus according to claim 9, wherein information indicating that the merchandise is to be exhibited as a merchandise of a merchandise seller to be sold is transmitted to the transaction mediation apparatus. 11. The merchandise sales support apparatus according to claim 9, wherein the WEB page transmitted by the merchandise merchant information transmitting means indicates that the merchandise merchant is a credible merchant. 12. A program for transmitting information indicating that a product sold by each merchandise seller is to be sold to a transaction mediation device for transmitting information of a product exhibited for sale to a terminal of a buyer. A recording medium, wherein the program causes a computer to transmit a WEB page displaying information on each merchandise seller in response to a request from a buyer terminal, and to transmit information of a buyer who is a seller of the merchandise to a transaction mediation device. And receiving and managing information for confirming that the purchaser wants to purchase a product from the terminal of the buyer.