KR20140056936A - Target advertisement system and method using social marketer - Google Patents

Abstract

Disclosed are a target advertisement system using a social marketer and a method thereof. A target advertisement system using a social marketer and a method thereof according to an embodiment of the present invention forms a network by connecting an advertiser terminal, a management server and a social marketer terminal through a wire/wireless communication network so that an advertisement requested by an advertiser is performed through an advertisement medium such as an online community possessed by a social marketer, a social network service or a personal article. The management server comprises a social marketer server managing the social marketer and an advertiser server managing an advertiser. The social marketer server includes: a social marketer information inputting part which is inputted with information including sex, an address, the age and a possessed advertisement medium of the social marketer; a social marketer DB for storing the information inputted in the social marketer information inputting part; a membership qualification determining part for determining qualification of a waiting member, an associate member and a regular member on the basis of the information stored in the social marketer DB; a deposit payment part for paying a deposit of the associate member; an advertisement execution application part for searching one or more than one advertisement execution request list provided from an advertiser server managing the advertisement execution request transmitted through the advertiser terminal, and replying whether to perform the advertisement or not; an authentication request part for requesting authentication as transmitting supporting evidence capable of proving advertisement execution through the social marketer terminal; and a point management part for paying a point fixed according to the advertisement execution to the social marketer.

Description

[Background Art] [0002] Target advertisement systems using social markers and methods thereof [0003]

The present invention relates to an advertisement system and an advertisement method. More specifically, the present invention relates to an advertisement system and an advertisement method, and more particularly, to a social marketer who wants to advertise among a plurality of social marketers capable of performing an advertisement through an online community, a social network service, The present invention relates to a target advertisement system using a social marketer and a method thereof, in which an advertiser can effectively perform an advertisement on a desired object, and a social marketer can make a profit by part-time work by requesting an advertisement through an advertisement.

Recently, wired / wireless internet development, smart phone, and wired / wireless are promoting specific products and services.

Typical examples using the Internet include banner ads, emails for advertising, and keyword advertisements. However, although the banner advertisement is configured such that a user such as a homepage clicks on the banner to access various goods, it is rarely clicked on a banner unless the user has special interest due to the fact that the banner advertisement is usually positioned at the corner of the internet homepage. Moreover, the increase in spam banners is making this avoidance phenomenon worse.

Recently, e-mail service providers have classified advertisement e-mails as spam so that they can be separated from ordinary e-mails. In fact, most e-mail users delete all classified e-mails without checking their title.

In addition, keyword advertisements are linked with keywords that are related to the search results of related companies.

On the other hand, culture and leisure activities using personal mini homepage, blog, internet cafe, etc. have been increased due to the development of internet. In particular, a blog is a website where a blogger who blogs freely uploads columns, diaries, and articles according to his or her interests. It is a web site where a blogger photographs himself or herself about a product or service he or she has experienced, , Complaints, recommendations, etc., and these evaluations are more effective for general internet users than commercial ads. In other words, Internet users are more likely to buy and use the product more simply by trusting and appreciating the frank product reviews that users of products or services like themselves use instead of unilaterally promoting companies that provide products or services.

In fact, this is popular as an advertising medium because it disproves viral marketing effects such as word-of-mouth and recommendation of acquaintances.

In this regard, Korean Patent Application Publication No. 10-2006-0118034 (November 23, 2006) entitled " Advertising Method Using an Online Community and Blog ", Registration No. 10-0678569 (Jan. 29, 2007) &Quot;, Registration No. 10-0780265 (Nov. 22, 2007), "METHOLOGY WEB PAGE "

Moreover, with the spread of smartphones and the explosive increase in users of social network services, these advertising means are expanding to mobile and applications for various advertisements are being widely used.

However, only some of the users who use the online community or the social network service are forced to act on the actual advertisements. Therefore, the rest of the users do not have a channel to receive a request from the advertiser. It is very difficult to find.

The embodiments of the present invention have been made to solve the above-mentioned problems, and it is an object of the present invention to provide a method and apparatus for connecting an advertiser with a social marketer capable of performing advertisement on- The present invention provides an advertisement system using a social marketer and a method thereof, in which a highly effective advertisement can be performed in comparison with a cost by matching the determined social markers so that they can be selected.

Another object of the present invention is to provide an advertisement system that provides an opportunity for an ordinary user who is actively performing an existing advertisement to act as a social marketer and an opportunity to request an advertisement as an advertiser, Method.

According to an aspect of the present invention, an advertiser terminal, a management server, and a social marketer terminal are connected to a wired / wireless communication network so that an advertisement commissioned by an advertiser is performed through an advertising medium such as an online community, a social network service, Wherein the management server comprises a social marketer server that manages a social marketer and an advertiser server that manages an advertiser, wherein the social marketer server is configured to determine a sex, address, age, A social marketer DB for storing information input from the social marketer information input unit, and a server for registering a waiting member, an associate member, and an active member based on the information stored in the social marketer DB Decide which membership decision to make, and the amount to deposit the deposit of associate members An advertisement execution request unit for searching for one or more advertisement execution request lists provided by an advertiser server managing an advertisement execution request of an advertiser transmitted through the advertiser terminal and returning the advertisement execution status to the advertiser terminal; An authentication request unit for requesting authentication while transmitting proofs for verifying whether or not the advertisement of the social marketer is performed by the social marketer, and a point management unit for providing the social marketer with the points determined according to the advertisement execution.

At this time, the social marketer DB includes a personal information storage unit for storing personal information including a sex, an address and an age of a social marketer, an online community including a blog or a cafe, a social network including Facebook, Twitter, An offline media storage unit for storing information on an online advertisement medium such as a service, and an offline media storage unit for storing information on an advertisement medium such as inside and / or outside of a building owned by a social marketer, personal items, and the like.

Here, any one of the online media storage unit and the offline media storage unit may be classified and stored according to the rating assigned to the management server.

The advertiser server includes an advertiser information input unit into which company information including an advertiser's company name and a business registration number is input, an advertiser DB that stores information input from the advertiser information input unit, a social marketer information An advertisement request unit for searching for one or more desired social marketers by age, gender, address, type of advertisement medium and grade, requesting advertisement by receiving advertisement data, An advertisement execution notifying unit for notifying a social marketer selected in the advertisement request unit of an advertisement execution request, an advertisement execution notifying unit for notifying the user of the advertisement, And an authentication confirmation unit for receiving the authentication data and displaying the authentication data to the advertiser The.

At this time, the social marketer information input unit may be interlocked with the advertiser information input unit so that the information including the company name or the business registration number of the social marketer can be input so that the social marketer can request the advertisement as the advertiser.

The point management unit includes a point storage unit for accumulating and accumulating points, a point exchange unit for exchanging points for money, a point payment unit for paying a fee to a point stored in association with the fee payment unit, And a point succession unit that can successively acquire a point.

According to another aspect of the present invention, there is provided an advertising system, such as an online community, a social network service, or a personal item owned by a social marketer, using an advertisement system in which an advertiser terminal, a management server and a social marketer terminal are connected to a wired / The method comprising the steps of: inputting information including the address, age, and sex of a social marketer and a type of an advertisement medium owned by a social marketer through the social marketer terminal; ; An associate qualification step of granting a standby member qualification to the social marketer to which the information is inputted, confirming the information inputted by the social marketer and granting the associate member qualification; A security settlement step in which a social marketer who has been granted associate membership pays a security deposit; An active member qualification step of granting active member qualification to the associate member in which the deposit is paid at the management server; An advertisement request step of selecting one or more social marketers having an advertisement, a sex, an address, an age, and an advertisement medium desired by the advertiser through the advertiser terminal, and requesting an advertisement by transmitting an advertisement period and necessary advertisement data; Wherein the management server automatically calculates a commission based on the number of the social marketers, the type of the advertisement medium, and the advertisement period, transmits the fee to the advertiser terminal, and the advertiser pays the corresponding amount; An advertisement execution notification step in which the management server informs the social marketer selected in the advertisement request step of advertisement execution; An advertisement execution application step of returning whether or not an advertisement can be performed by a social marketer who has received the notification; An authentication request step of transmitting a proof to the social marketer performing the advertisement through the management server to the advertiser terminal, thereby requesting authentication of the advertisement to be performed through the social marketer terminal; An authentication step of confirming and authenticating the authentication data transmitted in the authentication request step; And a point payment step in which the management server pays the points to the authenticated social marketer of the advertiser.

At this time, in the step of inputting the social marketer information, the advertisement medium includes an online community such as a blog or a cafe, an online medium including a social network service such as Facebook or Twitter, and an inside or outside of a building And offline media containing personal items such as stores, bags, and clothes.

Here, in the associate qualification step, a grading step of assigning grades to the types of online media and offline media may be further included.

In the commission payment step, the calculation of the commission can be automatically calculated on the basis of the amount set for each type of advertising medium, grade, and number of cases.

In addition, in the advertisement execution notification step, a method of notifying a social marketer of an advertisement execution request may be performed through one of SMS, e-mail, and smart phone application.

In the authentication request step, if the advertisement medium is an online community, the URL includes the URL of the site where the advertisement is performed, and if the advertisement medium is not an online community, the advertisement image or the moving image that can be verified can be transmitted.

Meanwhile, in the step of inputting the social marketer information, the step of inputting the advertiser information including the company name or the business registration number so that the social marketer can request the advertisement as the advertiser.

At this time, in the commission payment step, the commission can be paid as a point accumulated by acting as a social marketer.

The points earned can be transferred to other social marketers.

The effect of the present invention based on the above-described configuration is that the advertiser selects a social marketer who owns advertisement media of each age group, region, sex and grade most relevant to the advertiser to advertise his goods or services, It is possible to perform appropriate and effective targeted advertising.

In addition, it is possible to carry out advertisements using personal items or possessions on the off-line of the social marketer, thereby diversifying the advertisement medium and inducing the creative advertisement of the social marketer.

In addition, the social marketer can be activated as an advertiser as well as a social marketer, and can pay commissions with accumulated points.

1 is a block diagram showing a schematic configuration of a target advertisement system using a social marketer showing a preferred embodiment of the present invention;
FIG. 2 is a block diagram showing detailed functions of the management server shown in FIG. 1; FIG.
3 is a block diagram showing a social marketer DB and a point management unit shown in FIG.
4 is a flowchart showing a procedure of a target advertisement method using a social marketer showing another preferred embodiment of the present invention.

Hereinafter, preferred embodiments of the present invention will be described in detail with reference to the accompanying drawings. The technical scope of the present invention is not limited to those described in the following description and the accompanying drawings, which are presented for the general understanding of the present invention. The detailed description of known configurations and functions that may unnecessarily obscure the gist of the present invention will be omitted.

In the present invention, a 'social marketer' may be an online community operating an online community including a blog, a cafe, and a homepage, using social network services such as Facebook and Twitter, or possessing a building, a store, Refers to an individual who is able to perform the advertisements that the advertiser has commissioned.

In addition, the term 'advertising medium' refers to means and medium for advertising, and in the present invention, it is mainly used for an online community such as a blog, an Internet cafe, a social network service such as Facebook, Twitter, A store, a personal item, but is not limited to this, and can be anything on-line that can be advertised.

BRIEF DESCRIPTION OF THE DRAWINGS FIG. 1 is a configuration diagram showing the overall configuration of a target advertisement system using a social marketer according to a preferred embodiment of the present invention, and FIG. 2 is a detailed view showing a detailed structure of the management server shown in FIG.

The advertisement system according to the present invention comprises an advertiser terminal 100, a management server 200 and a social marketer terminal 300 and is connected to a wired / wireless network to transmit various signals and data to a wired or wireless And the management server 200 may include a social marketer server 220 and an advertiser server 240.

The advertiser terminal 100 may be a computer used by an advertiser, a mobile device, or the like, but is not limited thereto. Any hardware capable of inputting, searching, and displaying information through wire / wireless communication may be used. In addition, software for driving the device is naturally installed, and the terminal can be connected to the management server 200.

Also, the social marketer terminal 300 may be used as the same.

In particular, since the spread of smart phones has recently been promoted, it is desirable to use a smart phone having an appropriate application for implementing the functions described below as the advertiser terminal 100 or the social marketer terminal 300.

Next, the management server 200 is connected to the advertiser terminal 100 and the social marketer terminal 300 to allow an advertiser or a social marketer to join as a member, select an advertiser to select a desired social marketer, The social marketer server 220 and the advertiser server 240 are configured to store data while controlling all processes such as request, notification, performance, and point payment.

2, the social marketer server 220 includes a social marketer information input unit 221, a social marketer DB 222, a membership determination unit 223, a deposit payment unit 224, 225, an authentication request unit 226, and a point management unit 227.

The social marketer information input unit 221 inputs essential personal information while the social marketer subscribes. Personal details include, in particular, the gender, address and age of the social marketer. This is a minimum amount of data for selecting an effective social marketer that is most relevant to the target advertiser as described later. In other words, it is possible to maximize the advertisement effect by targeting the target person who is most effective when a social marketer who is a man or a woman living in a specific age range or a specific area advertises.

Advertising media owned by social marketers are also entered by type. As described above, the advertisement medium information is inputted into a URL or an account when the online community and a social network service are provided, and information such as an address and a size and a photograph may be inputted into a building or a store.

Preferably, the social marketer information input unit 221 is further provided with a function of inputting information including a company name or a business registration number of a social marketer so that a social marketer can request an advertisement as an advertiser. Accordingly, the social marketer information input unit 221 can be registered as an advertiser by interlocking with the advertiser information input unit 241 belonging to the advertiser server 240. To this end, an advertiser menu may be additionally provided on the social marketer information input unit 221, and the advertiser information input unit 241 may be called up by clicking on the advertiser menu.

Next, the social marketer DB will be described with reference to FIG. 3 is a view showing the social marketer DB and the point manager shown in FIG.

The social marketer DB 222 stores personal identification data of a social marketer inputted through the social marketer information input unit 221 and the membership qualification data 223, the deposit payment unit 224, the advertisement execution request unit 225, The authentication request unit 226, and the point management unit 227 are stored.

More specifically, as shown in FIG. 3, the social marketer DB 222 includes a personal information storage 222a for storing personal information of a social marketer, in particular personal information including sex, age, and address, An online media storage unit 222b for storing information of various online communities including blogs, cafes or homepages operated by the social marketers, information of various social network services including Facebook, Twitter, and KakaoTalk, And an offline media storage unit 222c for storing information on the advertisement medium, that is, information on possession such as inside and / or outside the building, stores, and personal items.

Preferably, the gender is male and the ages are in the ages of 10, 20, and 30, and the addresses can be classified according to the trial, and it is preferable to store them so that they can be further divided and selected.

In particular, in the case of the advertisement medium information stored in the online medium storage unit 222b, it is preferable that the advertisement medium information is classified and stored according to the grade given by the manager of the management server 200. For example, And general blogs, and cafes and clubs can be classified into four categories: power cafes, popular cafes, growth cafes, and general cafes.

In case of Twitter, Facebook, and KakaoTalk, classifications can be stored according to the number of people like friends and acquaintances.

In addition, the advertisement medium information stored in the offline media storage unit 222c may be classified into a signboard form, a banner form, or the like in the case of the outside of the building, or classified into a form such as a banner, a poster, . In the case of personal items, it is possible to use advertising means in the form of a badge or a printed form, which are classified into a bag, a vehicle and the like. Of course, if the item is not in the classification item, it can be configured to be added.

Next, to describe the membership decision unit 223, the membership decision unit 223 designates the initial social marketer data stored in the social marketer DB 222 as a standby member, and determines whether the stored social marketer information is true or not, After signing the decision to promote to associate member, you will be designated as associate member. If a social marketer, who is an associate member, pays the deposit, he or she will be determined to become a full member.

At this time, the waiting member is only logged in, the associate member has the right to modify personal information, and the authorized member has the authority to log in, modify the information, settle the bill, and participate in the advertisement performed by the advertiser.

For reference, associate members may participate in surveys requested by advertisers, and regular members may be authorized to earn points by viewing other ads. The membership-specific data is stored in the social marketer DB 222 separately.

Next, the settlement settlement unit 224 is a settlement place where the deposit payment requested by the associate-qualified social marketer is processed. This is set to be returned upon withdrawal of the social marketer. If the advertiser is injured due to insincere social marketer activity It can be a security amount. These security deposits are also stored and managed in the social marketer DB 222.

The advertisement execution request unit 225 provides a function to list and search for advertisement execution requests requested through the advertiser server 240 in the advertiser terminal 100, And returns an application to perform the advertisement. In other words, the social marketer sends back whether or not the advertisement is performed to the advertiser.

Next, the authentication requesting unit 226 requests the advertiser to authenticate the advertiser while transmitting all the advertisements as requested by the advertiser. In order to do this, it is necessary to have a channel for confirming whether or not the advertisement is performed online. In order to do this, a social marketer can capture an advertisement execution screen and transmit it to a file, Can be transmitted in an attached form.

Next, referring to FIG. 3, the point management unit 227 manages points paid by a social marketer in exchange for performing an advertisement, which is accumulated a certain amount each time the advertisement is performed. Points are awarded separately according to the type, grade, number of ads, advertisement period, etc. of the advertisement medium performed by the social marketer.

The point exchange unit 227b exchanges money when the accumulated points are equal to or more than a predetermined amount, a fee of the advertiser server 240, A point settlement unit 227c capable of paying an advertisement fee to a point stored in association with the settlement unit 244, and a point succession unit 227d capable of succeeding points in other social marketers.

For example, if 10,000 points or more can be exchanged for 10,000 won. The techniques related to these points are well known in the art, and a detailed description thereof will be omitted.

The points are also stored and managed in the social marketer DB 222 and interlocked with the fee payment unit 244. In other words, as will be described later, a menu may be provided to settle the points accumulated by the user during the payment by the fee payment unit 244.

Now, the advertiser server 240 will be described.

2, the advertiser server 240 includes an advertiser information input unit 241, an advertiser DB 242, an advertisement request unit 243, a fee payment unit 244, an advertisement execution notification unit 245, And an identifying unit 246. [

First, the advertiser information input unit 241 inputs necessary company information while the advertiser is subscribed. The advertiser information may include a company name, a business registration number, a business owner's personal information, and may be configured to include supporting documents such as a business registration certificate.

And, as described above, the advertiser information input unit 241 may interwork with the social marketer information input unit 221 to request and invoke mutual data. That is, a social marketer can be registered as an advertiser and can request an advertisement. To this end, an advertiser menu may be additionally provided on the social marketer information input unit 221, so that the advertiser information input unit 241 can be invoked to further input the advertiser information.

Next, the advertiser DB 242 receives the information input through the advertiser information input unit 241 and the advertisement request unit 243, the fee payment unit 244, the advertisement execution notification unit 245, the authentication confirmation unit 246 are recorded and stored.

The advertisement requesting unit 243 is configured to search for a social marketer in cooperation with the social marketer DB 222 and to select an appropriate social marketer.

That is, data related to a social marketer is retrieved from the social marketer DB, and a plurality of social marketers possessing a desired age, sex, address, and advertising medium are searched for and selected. Also, it is configured to input the advertisement period and to transmit the advertisement data to be advertised.

In particular, an advertiser can select and search for a desired age group, sex, and residence in order to select a desired social marketer as described above.

When the desired social marketer is selected, the corresponding advertisement fee is automatically calculated and the fee payment unit 244 can settle the advertisement fee.

The commission calculation is automatically calculated based on data such as a fee table already stored in the advertiser DB 242. For example, the amount calculated by advertisement media type, grade, number of cases, advertisement period, social marketer age range or address is automatically calculated at the moment of searching and selecting by the advertiser.

The fee payment unit 244 may be linked to the point settlement unit 227c of the point management unit 227 of the social marketer server 220 as described above.

Next, the advertisement execution notification unit 245 informs the social marketer selected in the advertisement request unit 243 of the advertisement execution request. In other words, contents necessary for advertisement execution such as advertisement data and a period are transmitted to the selected social marketer, and the advertisement execution application unit 225 is connected to the advertisement execution application unit 225 so that the advertisement execution application unit 225 can check the social markers.

That is, a social marketer is linked so that the advertiser's advertisement request can be confirmed on his / her web page or smartphone application.

In addition, these ad request notifications can be instantly communicated to the individual social marketers via web, as well as via SMS, email, push notification of smartphone applications, and more.

Next, the authentication confirmation unit 246 is provided with a function for the advertiser to confirm and authenticate the advertisement execution proof data transmitted by the social marketer through the authentication request unit 226 in cooperation with the authentication request unit 226 . That is, if a picture file obtained by capturing screen contents of the advertisement contents performed by the social marketer on the internet or a picture or a moving picture taken offline is transmitted, the advertiser confirms whether the advertisement is performed, Points will be paid.

Of course, if an advertiser does not authenticate without an answer like a re-ad request, it can be treated as authenticated after a certain period of time.

Hereinafter, a target advertisement method using a social marketer according to another embodiment of the present invention will be described with reference to FIG. 4 is a flowchart showing a procedure of a target advertisement method using a social marketer showing another preferred embodiment of the present invention.

First, a social marketer information input step (S10).

If the user wishes to subscribe as a social marketer, the personal markers are input through the social marketer information input unit 221 using the social marketer terminal 300. You must enter your gender, age, and address, including basic things like names and contacts. And you have to enter the type of advertising medium, ie the type of advertising medium that you own or own.

In the case of the address, it is preferable to input the residence area mainly, and it is possible to input the address in more detail based on the city and the province.

The advertisement medium also inputs the type of the online medium operated by the user or the type and details of the owned offline medium.

The online medium includes an online community such as a blog, a cafe, a club, and a homepage, which is operated in the form of a web page on the Internet, and a social network service (SNS) such as Facebook, Twitter and KakaoTalk. For social network services, enter your account.

In the case of a building, the space for attaching or publishing the advertisement data such as the area and the size of the inside and the outside of the building is numerically entered. In the case of the store, With a space or an area that can be attached. In addition, personal items can be various kinds of information, and it is possible to input information about an article which can carry a mobile advertisement such as a bag, a clothes, an automobile or the like and can attach a small advertisement.

Next, the associate member qualification step (S20) is a step of granting a standby member qualification on the basis of the information of the social marketer inputted in the step of inputting the social marketer information (S10), and giving the associate member qualification after a certain verification.

Verification confirms and qualifies the information about the personal information and the advertising medium that the manager has entered by the social marketer. More specifically, it identifies the types of advertising media registered by the social marketers and whether they are actually operated or owned.

Preferably, it is preferable that a rating step (S22) for classifying and classifying the grades for each advertising medium is further included. For example, in the case of a social marketer running a blog, the advertising power is different because blogger power is different. Accordingly, by classifying advertisements in this way, advertisement fees are set differently for each grade, thereby broadening advertisers' choices.

As described above, blogs, cafes and clubs can be categorized as power blogs (cafes), popular blogs (cafes), growth blogs (cafés), general blogs (cafes) It can be classified and stored according to the number of connections.

In addition, offline media can be classified according to the size of advertisement space and space.

Next, the security settlement step (S30) is a step in which the social marketer of the associate membership pays the security deposit. The deposit is a condition for becoming a full member, which is the amount that guarantees the integrity of the activity of the social marketer in the future. However, if there is a problem with the activity of the social marketer, it can be converted into compensation.

The following is the qualification step (S40). When the security deposit is paid in the deposit payment step (S30), the regular membership is automatically granted. For reference, the waiting member is only logged in, and the associate has the right to log in, modify the information, settle the bill, and to respond to the advertiser's separate questionnaire. The full member has all the authority of the associate member, You can earn points by watching advertisements posted by advertisers.

Next, the advertisement requesting step (S50) is a step in which the advertiser requests the advertisement.

The advertiser can perform basic subscription through the advertiser terminal 100 and then search the social marketer DB 222 to select one or more social marketers desired by the advertiser.

For example, if an advertiser is a 20- or 30-year-old woman who lives in Pusan, the advertiser is a social marketer, or a man or woman, living in Busan, It would be desirable to choose a marketer. In addition, the advertisement medium is considered to be effective by using the online medium in view of the ages, so that the online community and the social network service, or both, can be selected and graded to finally select an appropriate social marketer. At this time, the advertiser may adjust the number of choices appropriately considering the cost.

Then select multiple social marketers, enter the duration of the ad, and upload the ad material.

Next, the fee payment step (S60) automatically calculates the cost of the advertisement requested by the advertiser, notifies the advertiser terminal 100 of the cost, and the advertiser pays the advertisement. The commission calculation is automatically calculated based on the type of advertisement medium, the grade, the advertisement period, and the number of social marketers.

The following is an advertisement execution notification step (S70).

The advertisement execution notification step S70 is a step in which the advertisement data is transmitted to the advertisement execution application unit 225 of the social marketer selected in the advertisement execution notification unit 245 when the fee is paid.

At this time, the social marketer can search for and check the advertisement request list through the advertisement execution request unit 225 in his / her terminal, and if the advertisers select themselves, they are listed for each advertisement, Can be checked and returned. This is the next step (S80).

The advertisement execution notification can be informed in a page form on the web, and also informed via SMS or e-mail. In addition, applications can be installed in smart phones, and they can be used as push notifications.

The advertisement execution application step (S80) is a step in which the social marketer who has been informed as described above returns whether or not to participate in the advertisement through the web or through the application.

Next, the authentication requesting step S90 is a step of requesting authentication of the advertiser while the social marketer carries out the advertisement and transmits the authentication data to prove the advertisement.

The social marketer transmits data to the authentication confirmation unit 246 of the advertiser server 240 in the form of a file through the authentication request unit 226. When an advertisement is performed using an online medium, the URL of the site or a file capturing the screen can be transmitted. In the case of an offline medium, an image including an authentication photograph or a moving image can be transmitted.

The authentication step S100 is a step in which the advertiser confirms the authentication data transmitted in the authentication request step S90 and performs authentication. The advertiser can individually confirm and selectively authenticate the advertisement execution data transmitted by a plurality of social marketers. In the case of an unauthenticated social marketer, the advertiser can repeat the advertisement execution request or process the advertisement.

The final step is the pointing step (S110). In this step, a predetermined point is awarded to the authenticated social marketer. These points are stored in the point management unit 227 and accumulated and managed.

In the step of inputting the social marketer information (S10), it is possible to input only the personal information and the advertisement medium information, but the step of inputting the advertiser information so that the social marketer can request the advertisement as the advertiser may be further included.

This information can be stored in the advertiser DB 242 in association with the advertiser information input unit 241 by inputting information such as an advertiser's business owner, company name, business registration number, and the like.

If the advertisement fee is paid in the payment step S60, the user can act as a social marketer and settle the fee with the accumulated points.

In other words, when paying a commission as an advertiser, an accumulation point is inquired from its own social marketer DB 222 in addition to a payment means such as a transfer, a credit card, and the like, so that the advertisement fee can be paid.

Note that these points can be passed on to other social marketers. This is to make it possible to efficiently utilize the points by donating or succeeding to other social marketers if the exchange or use is difficult with a small amount of points, and the technology related to the point succession is well known and the detailed technical explanation is omitted.

It will be apparent to those skilled in the art that various modifications and variations can be made in the present invention without departing from the spirit and scope of the invention as defined by the appended claims. And changes may be made without departing from the spirit and scope of the invention.

100: Advertiser terminal
200: management server 220: social marketer server
221: Social marketer information input unit 222: Social marketer DB
222a: personal information storage unit 222b: online media storage unit
222c: offline media storage unit 223: membership determination unit
224: Deposit settlement unit 225: Advertisement execution part
226: Authentication request unit 227: Point management unit
227a: Point storage unit 227b: Point exchange unit
227c: Point settlement unit 227d: Point succession unit
240: Advertiser server 241: Advertiser information input unit
242: Advertiser DB 243:
244: fee payment unit 245: advertisement execution notification unit
246:
300: Social marketer terminal
S10: Entering information of a social marketer Step S20: Associate qualification step
S22: grading step S30: deposit payment step
S40: Active member qualification step S50: Ad request step
S60: Fees payment step S70: advertisement execution notification step
S80: Ad execution request step S90: Authentication request step
S100: Authentication step S110: Point payment step

Claims (15)

The management server 200 and the social marketer terminal 300 are connected to the wired / wireless communication network so that the advertiser terminal 100, the management server 200, and the social marketer terminal 300 perform the advertisement requested by the advertiser through an advertisement medium such as an online community, a social network service, An advertisement system connected to form a network,
The management server 200 includes a social marketer server 220 for managing a social marketer and an advertiser server 240 for managing an advertiser,
The social marketer server (220)
A social marketer information input unit 221 for inputting information including the sex, address, age, and owned advertisement medium of the social marketers, a social marketer DB 222 for storing the information input from the social marketer information input unit 221, A membership determination unit 223 for determining a waiting membership, an associate member, and a full membership based on the information stored in the social marketer DB 222, a deposit settlement unit 224 for depositing a deposit of the associate member, An advertisement execution request unit 225 for searching for one or more advertisement execution request lists provided by the advertiser server 240 that manages an advertisement execution request of an advertiser transmitted through the terminal 100 and returning the advertisement execution request, An authentication request unit 226 for requesting authentication while transmitting proofs for verifying whether or not an advertisement is performed by a social marketer 300 through a marketer terminal 300, Targeted advertising system with a social marketer characterized in that comprises a management keteo points (227) to be paid to The method according to claim 1,
The social marketer DB 222,
A personal information storage 222a for storing personal information including the sex, address and age of the social marketers, an online community including blogs and cafes, and online services such as social network services including Facebook, Twitter and KakaoTalk An offline media storage unit 222b for storing information on the advertisement medium, and an offline media storage unit 222c for storing information on the advertisement medium such as inside and outside of the building owned by the social marketer, A target advertisement system using a social marketer. 3. The method of claim 2,
Wherein one of the online media storage unit 222b and the offline media storage unit 222c is classified and stored according to a rating assigned to the management server 200, system. The method of claim 3,
The advertiser server (240)
An advertiser DB 242 for storing the information input by the advertiser information input unit 241, an advertiser DB 242 for storing information inputted from the advertiser information input unit 241, An advertisement requesting unit 243 for retrieving the social marketer information stored in the advertisement marking unit 242 and selecting one or more desired social marketers by age, sex, address, type of advertisement medium, and grade, A fee payment unit 244 for paying a commission automatically calculated for each advertisement medium type, rating, advertisement period and number of the selected social marketers in the request unit 243; An advertisement execution notifying unit 245 for notifying the user of the request and an authentication confirmation unit 246 for receiving the advertisement execution confirmation data transmitted from the authentication requesting unit 226 and displaying the advertisement confirmation data to the advertiser Targeted advertising system with a social marketer, wherein W is made. 5. The method of claim 4,
The social marketer information input unit 221,
Wherein the advertiser information input unit (241) is interlocked with the advertiser information input unit (241) so that the information including the company name or the business registration number of the social marketer can be input so that the social marketer can request the advertisement as an advertiser. 5. The method of claim 4,
The point management unit 227,
A point settlement unit 227a for accumulating and accumulating points, a point exchange unit 227b for exchanging points for money, a point payment unit 227c for paying a fee to a point stored in association with the fee payment unit 244 And a point succession unit 227d that is capable of succeeding points to other social marketers. An advertiser terminal 100, a management server 200 and a social marketer terminal 300 are connected to a wired / wireless communication network to form an advertisement system such as an advertisement such as an online community owned by a social marketer, a social network service, A method of performing an advertisement commissioned by an advertiser via a medium,
A social marketer information input step (S10) for inputting the information including the address, age and sex of the social marketer and the type of the advertisement medium owned by the social marketer through the social marketer terminal 300;
The management server 200 assigns a waiting membership to the social marketer who inputs the information, confirms the information inputted by the social marketer and gives the associate member qualification (S20);
A security settlement step (S30) in which a social marketer who has been granted an associate membership pays a security deposit;
An active member qualification step (S40) of granting active member qualification to the associate member in which the deposit is paid in the management server (200);
An advertisement requesting step (S50) of requesting an advertisement by selecting at least one social marketer having a desired gender, address, age and advertisement medium through the advertiser terminal (100) and transmitting advertisement period and required advertisement data;
The management server 200 automatically calculates commissions according to the number of social marketers, types of advertisement media, and advertisement periods, transmits the commissions to the advertiser terminal 100, and the advertiser pays the corresponding fees (S60);
An advertisement execution notification step (S70) of informing the management server (200) to perform advertisement to the social marketer selected in the advertisement request step (S50);
An advertisement execution application step (S80) in which the social marketer who received the notification returns the advertisement execution possibility;
The social marketer performing the advertisement transmits the proof data for verifying whether or not the advertisement is performed through the social marketer terminal 300 to the advertiser terminal 100 via the management server 200, (S90);
An authentication step (S100) for the advertiser to confirm and authenticate the authentication data transmitted in the authentication request step (S90); And
A point providing step (S110) of paying a point to the management server (200) to a social marketer who has been authenticated by the advertiser. 8. The method of claim 7,
In the step of inputting the social marketer information (S10)
Online communities such as blogs and cafes, online media including social network services such as Facebook and Twitter,
Wherein the advertiser is an offline medium including an inside or outside of a building to which an advertisement is attached, a store such as a shopping mall, and a personal item such as a bag or clothes. 9. The method of claim 8,
In the associate qualification step S20,
And a rating step (S22) of assigning a rating to each kind of the on-line media and the off-line media. 10. The method of claim 9,
The calculation of the fee in the fee payment step (S60)
And the amount of advertisement is automatically calculated on the basis of the advertisement medium type, the grade, and the number of cases. 8. The method of claim 7,
In the advertisement execution notification step (S70)
Wherein the method for notifying a social marketer of an advertisement execution request is performed through one of SMS, e-mail, and smart phone application. 9. The method of claim 8,
In the authentication request step S90,
Wherein the advertisement includes a URL of a site where the advertisement is performed when the advertisement medium is an online community, and transmits an authenticated photograph or a moving image that can be verified when the advertisement medium is not an online community. Advertising methods. 8. The method of claim 7,
In the social marketer information input step (S10)
And a step of inputting advertiser information including a company name or a business registration number so that a social marketer can request an advertisement as an advertiser. 14. The method of claim 13,
The method according to claim 1, wherein in the step S60, the fee is paid as a point accumulated by being a social marketer. 14. The method of claim 13,
And the accumulated points can be succeeded by other social marketers.

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