KR101595178B1 - Recommender system and method thereof - Google Patents

Abstract

The present invention provides a database for storing a list of advertisers for a plurality of recommenders, a case in which the nominee accesses a website that can browse the advertiser list using the integrated access information provided from one of the referrers, An identification code reading unit for reading out the identification code included in the integrated access information, an identification code reading unit for identifying any one of the recommenders using the identification code, and reading the advertiser list corresponding to the identified recommender from the database And a transmitting unit for transmitting the read advertiser list to the referenced person and an operation method thereof.

Description

{RECOMMENDER SYSTEM AND METHOD THEREOF}

The present invention relates to a recommender system and an operation method thereof, and more particularly, to a recommender system using an integrated access information provided by a nominee and an operation method thereof.

Conventional services for providing advertisements include a service using a banner or a pop-up window on a mass media such as a TV, a radio and a newspaper, and an Internet website having a high frequency of user access.

However, as the spread of smartphones and the use of the Internet spread, the service for providing conventional advertisements using mass media is gradually decreasing, and faces the reality that various advertisements can not be attracted.

In addition, the service that advertises by using a banner or a pop-up window on an Internet web site having a high frequency of user access is advantageous in attracting a large number of customers through advertisement viewing and advertisement consulting, but is dependent on a method of informing an unspecified number of customers without targeting As a result, the quality of advertisements is deteriorating, and it is difficult to attract genuine customers.

Korean Patent Publication No. 1020020024747 (Apr. 01, 2002), "Internet Web site advertising method using a web tour program" Korean Patent Publication No. 1020040064659 (July 19, 2004). "How to advertise images on the Internet"

One embodiment of the present invention provides a recommender integrated management system and a method of operating the recommender who select a recommended advertisement from a recommender to attract a credible genuine customer.

One embodiment of the present invention provides a recommender integrated management system and an operation method thereof for creating additional publicity services by selecting an advertisement preferred by the nominee based on the advertiser list.

The recommender system according to an embodiment of the present invention may include a database for storing a list of advertisers for a plurality of recommenders, a client for browsing the advertiser list using integrated access information provided from a recommender of the recommender An identification code reading unit that reads an identification code included in the integrated access information when accessing a web site, identifies any one of the recommenders using the identification code, An advertiser list reading unit for reading the advertiser list, and a transmitting unit for transmitting the read advertiser list to the targeted person.

The advertiser list may be a list including information on at least one advertiser supported by each of the plurality of referrers.

The recommender system may further include an identification code generator for generating a plurality of identification codes for identifying each of the plurality of recommenders and an integrated access information generator for generating a plurality of integrated access information corresponding to each of the plurality of recommenders, The integrated access information may include the identification code corresponding to each of the plurality of recommenders.

According to an embodiment, the referrer system may be configured such that when the subject selects information about at least one advertiser displayed in the advertiser list and accesses the selected advertiser ' s website, And a processor for matching and storing the identification code and the activity information in the database.

According to another embodiment, the recommender system may include a collecting unit for collecting activity information on a situation in which the onlooker is active on a web site where the advertiser list can be browsed, and a search unit for matching the identification code with the activity information And a storage unit for storing the data.

The recommender system may further include a statistical processor for statistically processing information stored in the database by the identification code or the activity information, and a compensation provider for providing compensation to the recommender based on the statistically processed result.

The identification code may be one-to-one matched information to identify the recommender.

A method of operating a recommender system according to an embodiment of the present invention includes: storing an advertiser list for a plurality of recommender users; reading the advertiser list using the integrated access information provided from a recommender of any one of the recommender Reading out the identification code included in the integrated access information when accessing to a website that can be accessed by the user, identifying one of the recommenders using the identification code, Reading the advertiser list, and transmitting the read advertiser list to the targeted person.

The method of operation of the recommender system further includes generating a plurality of identification codes for identifying each of the plurality of referrers and generating a plurality of integrated access information corresponding to each of the plurality of referrers, And the identification code corresponding to each of the plurality of recommenders may be included.

According to an embodiment, the method of operation of the referrer system further comprises: when the subject selects information about at least one advertiser displayed in the advertiser list and accesses the website of the selected advertiser, Collecting the activity information on the activity in the site, and storing the identification code and the activity information in the database.

According to another embodiment, the recommender system may include collecting activity information on a situation in which the nominee is active on a web site where the advertiser list can be browsed, and storing the activity information in the database by matching The method comprising the steps of:

The recommender system may further include a step of statistically processing information stored in the database by the identification code or the activity information, and providing compensation to the recommender based on the statistically processed result.

One embodiment of the present invention can provide a recommender integrated management system and a method of operating the recommender who select a recommended advertisement from a recommender to attract a credible genuine customer.

In an embodiment of the present invention, by using an advertiser list including information on at least one advertiser supported by the recommender, it is possible to provide not only the information on only one advertiser from the recommender but also various information The present invention can provide the integrated management system and the operation method of the recommender who can create additional PR services because the person can view the advertiser list and select his or her preferred advertiser.

1 is a diagram of a recommender system according to an embodiment of the present invention.
2 is a diagram showing an advertiser list supported by a recommender according to the first embodiment.
3 is a diagram showing a list of advertisers supported by a recommender according to the second embodiment.
4 is a block diagram illustrating a recommender system in accordance with an embodiment of the present invention.
FIG. 5 is a diagram illustrating a Web site for viewing an advertiser list according to an exemplary embodiment of the present invention.
6 is a diagram showing generation of an identification code and integrated access information according to an embodiment.
7 is a diagram illustrating the activities of a person attending an advertiser web site according to an exemplary embodiment of the present invention.
FIG. 8 is a diagram illustrating an activity of a person in a web site for browsing an advertiser list according to an exemplary embodiment.
FIG. 9 is a diagram illustrating a statistical process for each identification code according to an embodiment and a description of providing compensation to a recommender.
10 is a flow diagram illustrating a method of operation of a referrer system in accordance with an embodiment of the present invention.

Hereinafter, embodiments of the present invention will be described in detail with reference to the accompanying drawings and accompanying drawings, but the present invention is not limited to or limited by the embodiments.

In the following description of the present invention, a detailed description of known functions and configurations incorporated herein will be omitted when it may make the subject matter of the present invention rather unclear. The terminology used herein is a term used for appropriately expressing an embodiment of the present invention, which may vary depending on the user, the intent of the operator, or the practice of the field to which the present invention belongs. Therefore, the definitions of these terms should be based on the contents throughout this specification.

1 is a diagram of a recommender system according to an embodiment of the present invention.

Referring to FIG. 1, the nominee can access a web site for browsing the advertiser list using the integrated access information provided by the recommender.

 The referrer may be supporters recruited to promote the advertiser's advertisements, previous advertisers' clients, etc.

In addition, the recommender can provide integrated access information to a person using a device (e.g., a membership card, a supporter card, a promotional bracelet, or the like) in which an NFC (Near Field Communication) tag can do. In this case, besides the NFC function, various types of short range communication technologies such as RFID and Zigbee can be applied.

More specifically, the recommender can provide the NFC tag to the subject, and the subject can use his / her mobile terminal (for example, a personal digital assistant (PDA), an ATM, a smart phone, an IMT- NFC tagging is performed on an Internet service provider (ISP) terminal, an International Mobile Telecommunication 2000 terminal, a Wideband Code Division Multiple Access (WCDMA) terminal and a Smart Watch of a Universal Mobile Telecommunication Service (UMTS) terminal) You can access the website.

In addition, the nominee can access a web site where the list of advertisers can be viewed using the terminal of the recommender.

In this case, the integrated access information provided by the recommender to the person to be referred may include an identification code for identifying the recommender. For example, when providing the integrated access information to the recommender, the recommender system 100 may generate and provide the integrated access information into which the identification code capable of identifying the recommender is inserted.

According to one aspect of the present invention, the recommender system 100 can set an identification code such as GZ1t65 (130a) and recommender 2 (SP1r32). The form of the identification code is not limited to the embodiment shown in Fig. 1, but may be any type of code that can identify the recommender.

Also, the referrer system 100 can generate integrated access information based on a Uniform Resource Locator (URL) address including an identification code. For example, if the URL address of the web site provided by the recommender system 100 is www.xxx.com, the referrer system 100 may combine www.xxx.com and the identifier GZ1t65 (130a) The integrated access information provided to recommender 1 in the form of " www.xxx.com/GZ1t65(120a) ". Likewise, the referrer system 100 can generate and provide in the form of " www.xxx.com/ SP1r32 " 120a as integrated access information to be provided to the recommender 2.

Based on the integrated access information provided by the referrer, the subject person can access the website where the list of advertisers can be viewed.

In addition, the nominee can select an advertisement recommended by the recommender from the advertiser list or a favorite advertisement of the nominee, and access the advertiser website 140. [

The advertiser list may be a list including information about at least one advertiser supported by each of a plurality of referrers.

Hereinafter, an advertiser list supported by each of a plurality of recommenders will be described with reference to FIG. 2 and FIG.

2 is a diagram showing an advertiser list supported by a recommender according to the first embodiment.

Referring to FIG. 2, a plurality of recommenders may select one or more advertisers and display an advertiser list including a list of selected advertisers.

2, when the recommender 1 supports the advertiser 1, the advertiser 2, and the advertiser 3, the recommender 1 can display the advertiser list including the list of the supported advertiser 1, advertiser 2, and advertiser 3.

If recommender 2 supports advertiser 1 and advertiser 3, recommender 2 can display an advertiser list including advertiser 1 and advertiser 3 supported.

In addition, when the recommender 3 supports the advertiser 2, the recommender 3 can display the advertiser list including the list of the supported advertisers 2.

3 is a diagram showing a list of advertisers supported by a recommender according to the second embodiment.

Referring to FIG. 3, a plurality of recommenders may select one or more advertisements provided by each of one or more advertisers to display an advertiser list including a list of selected advertisements. On the other hand, there may be a plurality of goods / services to be advertised by one advertiser, and the recommender may not necessarily support all the goods / services of the advertiser.

3, when the recommender 1 selects the plastic surgeon advertisement and the fashion water advertisement provided by the advertiser 1, the diet advertisement provided by the advertiser 2, and the baby mall advertisement provided by the advertiser 3, the recommender 1 selects A list of advertisers including a list of plastic surgery advertisements, fashion water advertisements, diet advertisements, and baby mall advertisements can be displayed.

In addition, if the recommender 2 selects the plastic surgery advertisement provided by the advertiser 1, the beauty article advertisement provided by the advertiser 2, and the baby mall advertisement provided by the advertiser 3, the recommender 2 selects the plastic surgery advertisement, An advertiser list including a list of advertisements may be displayed.

Also, when the recommender 3 selects the cosmetic advertisement provided by the advertiser 1 and the diet advertisement provided by the advertiser 2, the recommender 3 can display the advertiser list including the list of the selected cosmetic advertisement and diet advertisement.

Referring again to reference numeral 1, the recommender system 100 can detect whether the nominee has received recommendation from a recommender through the unified access information, and is included in the integrated access information used by the nominee The identified identification code can be read.

According to one aspect of the present invention, the referrer system 100 may collect activity information on a situation in which a person is active in a web site where the advertiser list can be browsed, and store the information in the database 110.

According to another aspect of the present invention, the recommender system 100 selects information about at least one advertiser displayed in the advertiser list, collects activity information on a situation in which a person is active in the selected advertiser's web site 140, (110).

The recommender system 100 may store the identification code and the activity information on the collected persons in the database 110 in a matching manner.

Also, the recommender system 100 may statistically process the information stored in the database according to the identification code or the activity information, and provide compensation to the recommender based on the statistically processed result.

In addition, the referrer system 100 may provide the advertiser with activity information stored in the database 110.

The advertiser can use the information provided by the advertiser to engage in activities such as promoting and counseling his / her product / service.

In this case, since the attractee may have a high interest or need for the advertiser's product / service, etc. recommended by the recommender, the advertiser may purchase the recommender system 100 from the recommender system 100 to a potential customer who has higher purchasing / It is possible to be provided with information about the user.

In addition, since the nominee can select a preferred advertisement from the advertiser list, the advertiser can receive information on the potential customer who has higher purchase / availability for his / her product / service from the recommender system 100.

Hereinafter, a recommender system according to an embodiment of the present invention will be described in detail with reference to FIG.

4 is a block diagram illustrating a recommender system in accordance with an embodiment of the present invention.

4, the recommender system includes a database 410, an identification code reading unit 420, an advertiser list reading unit 430, and a transmitting unit 440.

The database 410 stores a list of advertisers for a plurality of recommenders.

The advertiser list may be a list including information about at least one advertiser supported by each recommender.

As shown in FIG. 2, a plurality of recommenders may select one or more advertisers and display an advertiser list including a list of selected advertisers. As shown in FIG. 3, a plurality of referrers may include one or more advertisers The user can select one or more advertisements to display and display the advertiser list including the list of the selected advertisements.

The referrer may be supporters recruited to promote the advertiser's advertisements, previous advertisers' clients, and the like.

The identification code reading unit 420 reads the identification code included in the integrated access information when the person visiting the web site can browse the advertiser list using the integrated access information provided by one of the plurality of recommenders Read.

The identification code may be one-to-one matched information to identify the recommender, the integrated access information may include the identification information, and the identification information may be included based on the URL address.

More specifically, the identification code reading unit 420 can detect the recommendation from the referrer by referring to the recommendation person, and can determine the recommendation from the recommender. The contained identification code can be read.

The advertiser list reading unit 430 identifies any one recommender using the identification code and reads out the advertiser list corresponding to the recommender identified from the database 410. [

More specifically, the advertiser list reading unit 430 identifies any recommender corresponding to the identification code using the identification code matched one by one with the recommender, and acquires, from the database 410, The advertiser list can be read out.

Hereinafter, a web site for browsing the advertiser list will be described with reference to FIG.

FIG. 5 is a diagram illustrating a Web site for viewing an advertiser list according to an exemplary embodiment of the present invention.

Referring to the left list (a) of FIG. 5, a web site that can view the advertiser list may include integrated access information 510 including an identification code 520, and may include an advertiser list 530 .

The advertiser list 530 may include an advertiser's advertisement name supported by the recommender, an advertiser's advertising URL address, and an advertiser connection button.

The advertiser's URL address may include information about the advertiser's web site.

The advertiser connection button will be described in detail with reference to FIG. 7 and FIG.

5, the advertiser's advertisement URL address in the advertiser list 540 may include information on an advertiser's web site and an identification code.

Referring again to FIG. 4, the transmitting unit 440 transmits the list of advertisers read to the person to be referred. More specifically, the transmitting unit 440 may transmit the read advertiser list to a mobile terminal of the nominated person or a recommender terminal.

The recommender system may further include an identification code generating unit 450 and an integrated access information generating unit 460.

The identification code generation unit 450 can generate a plurality of identification codes for identifying each of the plurality of recommendation persons and the integrated access information generation unit 460 can generate a plurality of integrated access information corresponding to each of the plurality of recommendation persons have.

The integrated access information may include an identification code corresponding to each of a plurality of recommender names.

According to one aspect of the present invention, the integrated access information generating unit 460 can provide the generated integrated access information to the recommender.

The recommender can provide integrated access information to the person using the NFC tag-embedded device (for example, membership card, supporter card, promotional bracelet, etc.) in which integrated access information is stored.

More specifically, the recommender can provide the NFC tag to the subject, and the subject can perform NFC tagging on his or her mobile terminal and access the website where the advertiser list can be browsed.

In addition, the nominee can access a web site where the list of advertisers can be viewed using the terminal of the recommender.

Hereinafter, an example of generating an identification code and integrated access information will be described with reference to FIG.

6 is a diagram showing generation of an identification code and integrated access information according to an embodiment.

Referring to FIG. 6, the identification code generator 450 detects the input of the supporter application menu 610 through the recommended website provided in the recommender system, detects the input of the supporter activity information 620 for the supporter application can do.

Supporters may be a form of recommender, recommenders may be recruited to supporters to make recommendations about the products / services provided by the advertiser, and the referrer web site may include a website where the advertiser list can be viewed .

The supporter activity information 620 may include at least one of personal information, membership information, Social Networking Service (SNS) friend information, and application download information including a series of activities performed by a recommender to access a recommended website .

The personal information may include at least one of the contact information, the address information, the name information, and the e-mail information of the recommender. The membership information includes at least one of an ID of the recommender, a password of the recommender, Information, and the SNS friend addition information is transmitted to a recommendation person through a community website such as twitter, myspace, facebook, cyworld, and me2day. The network may be additional friend information that has been established.

The application download information may be any one of the number of downloads of the application provided free of charge or the euro, the downloaded date information, and the version information, and the application may be any one of the recommender system and the advertiser web site Lt; / RTI >

When the input of the supporter activity information 620 for the supporter application is completed, the identification code generating unit 450 can generate (630) an identification code for the supporters (recommender).

When the identification code generation 630 is completed, the integrated access information generation unit 460 can generate the integrated access information including the identification code (not shown).

According to an aspect of the present invention, the integrated access information may include an identification code, and the identification information may be included based on the URL address.

The generated integrated access information can be provided to the recommender by issuing the NFC function with a built-in supporter card.

Referring again to FIG. 4, the recommender system may include a collection unit 470, a processing unit 475, a statistical processing unit 480, and a compensation unit 485.

Example 1: Collecting activity information of a person from an advertiser's web site

The collecting unit 470 collects activity information on a situation in which a person of interest is active on a web site of the selected advertiser when the person in charge selects information about at least one advertiser displayed on the advertiser list and accesses the website of the selected advertiser .

Hereinafter, an example of collecting activity information of a person subject to an advertiser's web site will be described in detail with reference to FIG.

7 is a diagram illustrating the activities of a person attending an advertiser web site according to an exemplary embodiment of the present invention.

Referring to FIG. 7, a web site for browsing an advertiser list may include integrated access information including an identification code, and may include an advertiser list.

The advertiser list may include an advertiser's advertiser's name, an advertiser's advertiser's URL address, and an advertiser's connection button 710.

The advertiser's URL address may include information about the advertiser's web site, and may include an identification code.

The advertiser connection button 710 may be input means for interworking with an advertiser web site. The input means may be input through the touch screen through the display and the touch pad having a mutual layer structure, and may be inputted through the external input device. The external input device may be any one of a keyboard, a mouse, and a physical button.

According to one aspect of the present invention, the advertiser connection button 710 for linking with an advertiser web site may be implemented as any one of a banner, a pop-up window, and a text displayed as a hyperlink .

When an input to the advertiser connect button 710 is sensed, the referrer system can be interworked with the advertiser website 720 from the website where the advertiser list can be viewed.

The collecting unit 470 collects information on the at least one advertiser displayed on the advertiser list by accessing the advertiser's website 720 by selecting the advertiser based on the advertiser connection button 710, The activity information 730 may be collected for the activity in the website 720 of the web site 720 of FIG.

The activity information 730 indicates a series of situations in which the subject person is connected to the advertiser's web site 720 and is active. The activity information 730 includes personal information, information on the number of times of visit, information on the number of times of purchase, purchase amount information, Event participation information, posting sharing information, membership subscription information, SNS friend addition information, and application download information.

The personal information may include at least one of the contact information, the address information, the name information, and the e-mail information of the person to be visited. The number of times of visit information may be information on the number of times a person has visited the website 720 of the advertiser. And the purchase amount information may be information on the number of purchases and purchase amount of the product / service provided by the advertiser.

The posting information and the commenting information may be information about posts and comments for notifying other people and advertisers, and the event participation information may be information about a product or service provided by the advertiser, And the posting sharing information may be the information that the posting including the linked page is shared with the advertiser's operating site or another operating site (e.g., SNS, blog and other web pages, etc.).

The membership information may be any of the ID of the nominated person, the password of the nominee, the identification information of the recommender, and the recommendation date information, and the SNS friend addition information may be a community web site such as Twitter, MySpace, Facebook, Cyworld, It is possible to add additional information to a friend and a friend through networking.

The application download information may be any one of the number of downloads of the application provided free of charge or euros, the downloaded date information, and the version information, and the application may use either the advertiser's web site 730 or the recommender system in a mobile communication environment Or may be an application program that is designed to be executed.

Example 2: Collecting activity information of a person in a spot on a website where an advertiser list can be browsed

The collection unit 475 may collect activity information on a situation in which a person in charge is active on a web site where the advertiser list can be viewed.

Hereinafter, referring to FIG. 8, an example of collecting activity information of a person in a spot on a web site where an advertiser list can be browsed will be described in detail.

FIG. 8 is a diagram illustrating an activity of a person in a web site for browsing an advertiser list according to an exemplary embodiment.

Referring to FIG. 8, a web site 820 for viewing an advertiser list may include integrated access information including an identification code, and may include an advertiser list.

The advertiser list may include an advertiser's advertiser's name, an advertiser's advertising URL address, and an advertiser's connection button 810.

The advertiser's URL address may include information about the advertiser's web site, and may include an identification code.

The advertiser connection button 810 may be an input means for providing a situation in which a person is active in a web site 820 where the advertiser list can be browsed without being linked to the advertiser web site. The input means may be input through the touch screen through the display and the touch pad having a mutual layer structure, and may be inputted through the external input device. The external input device may be any one of a keyboard, a mouse, and a physical button.

The collection unit 470 may collect activity information 830 for a situation in which the person in charge is active in the web site 820 that can view the advertiser list.

More specifically, the collecting unit 470 collects information on at least one advertiser displayed on the advertiser list from the advertiser list button 810 based on the advertiser connection button 810 and does not link the selected advertiser to the website of the selected advertiser, The activity information 830 can be collected for a situation in which the web site 820 can view the activity information 830.

The activity information 730 indicates a series of situations in which a person visiting the web site 820 can view the advertiser list. The activity information 730 includes personal information, visit count information, purchase count information, purchase amount information, , Comment creating information, event participating information, posting sharing information, membership subscription information, SNS friend adding information, and application downloading information.

Hereinafter, a recommender system for processing collected activity information 730 and 830 will be described.

Referring again to FIG. 4, the processing unit 475 may match the identification code and the activity information to the database 410 and store the same.

More specifically, the processing unit 475 may match and store the identification code identifying the recommender in the database 410 and the activity information of the person to be referred.

The statistical processor 480 can statistically process information stored in the database 410 according to the identification code or activity information, and the compensation provider 485 can provide compensation to the recommender based on the statistically processed result.

More specifically, the statistical processing unit 480 may statistically process the information stored in the database 410 according to the identification code of the recommender, or may statistically process the information according to the activity information of the advertiser list, and the compensation unit 485 may identify Compensation can be provided to the recommender based on statistically processed results by code or statistically processed results by activity information of the advertiser list.

Hereinafter, an example of providing statistical processing for each identification code and compensation to the recommender will be described in detail with reference to FIG.

FIG. 9 is a diagram illustrating a statistical process for each identification code according to an embodiment and a description of providing compensation to a recommender.

9, the statistical processor 480 detects an input of the activity history menu 910 through a recommendation website provided in the recommender system and inputs an input of a recommender identification code search menu 920 for searching for a sponsor history Can be detected.

Supporters can be a form of referrals, and referrers can be recruited into supporters to make recommendations about the products / services they offer.

When the input of the recommender identification code search menu 920 is detected, the statistical processing unit 480 can display the statistical results of the recommender's identification code through the recommended website.

The result of statistical processing according to the identification code may include activity information on a situation in which a viewer can browse the advertiser's web site or the advertiser list based on the integrated access information provided by the recommender.

According to an embodiment, the result of the statistical processing by the identification code may include the recommendation date and the number of the inferred persons by the identification code of the recommender.

The compensation provider 485 may provide compensation to the recommender based on the statistically processed results.

Compensation may include any of the services, compensation, and material compensation provided by the advertiser or referral system.

Hereinafter, an operation method of the recommender system according to an embodiment of the present invention will be described in detail with reference to FIG.

10 is a flow diagram illustrating a method of operation of a referrer system in accordance with an embodiment of the present invention.

Referring to FIG. 10, an operation method of a recommender system stores an advertiser list for a plurality of referrers (1010).

The advertiser list may be a list including information about at least one advertiser supported by each of a plurality of referrers.

Upon completion of the storage, the method of operation of the recommender system may be such that when the nominee accesses a Web site that can browse the advertiser list using the integrated access information provided by any one of a plurality of referrers, The identification code is read (1020).

The identification code may be one-to-one matching information with the recommender to identify the recommender.

When the reading of the identification code is completed, the operation method of the recommender system identifies any recommender using the identification code, and reads the advertiser list corresponding to the recommender identified from the database (1030).

When the advertiser list is read out, the recommender system operation method transmits the list of advertisers read to the nominated person (1040).

The method of operation of the recommender system may further comprise generating a plurality of identification codes for identifying each of the plurality of recommender and generating a plurality of integrated access information corresponding to each of the plurality of recommender. The integrated access information may include an identification code corresponding to each of a plurality of recommender names.

According to an embodiment, the method of operating the referrer system may be such that when a person selects information about at least one advertiser displayed on the advertiser list and accesses the website of the selected advertiser, Collecting the activity information on the database, and storing the matching code and the activity information in the database.

According to another embodiment, a method of operating a recommender system includes collecting activity information on a situation in which a person is active on a web site where the advertiser list can be browsed, matching the identification code and activity information with the database, and storing As shown in FIG.

The method of operating the recommender system may further include statistically processing information stored in the database by an identification code or activity information, and providing compensation to the recommender based on the statistically processed result.

The method according to an embodiment may be implemented in the form of a program command that can be executed through various computer means and recorded in a computer-readable medium. The computer-readable medium may include program instructions, data files, data structures, and the like, alone or in combination. The program instructions to be recorded on the medium may be those specially designed and configured for the embodiments or may be available to those skilled in the art of computer software. Examples of computer-readable media include magnetic media such as hard disks, floppy disks and magnetic tape; optical media such as CD-ROMs and DVDs; magnetic media such as floppy disks; Magneto-optical media, and hardware devices specifically configured to store and execute program instructions such as ROM, RAM, flash memory, and the like. Examples of program instructions include machine language code such as those produced by a compiler, as well as high-level language code that can be executed by a computer using an interpreter or the like. The hardware devices described above may be configured to operate as one or more software modules to perform the operations of the embodiments, and vice versa.

While the present invention has been particularly shown and described with reference to exemplary embodiments thereof, it is to be understood that the invention is not limited to the disclosed exemplary embodiments. For example, it is to be understood that the techniques described may be performed in a different order than the described methods, and / or that components of the described systems, structures, devices, circuits, Lt; / RTI > or equivalents, even if it is replaced or replaced.

Therefore, other implementations, other embodiments, and equivalents to the claims are also within the scope of the following claims.

410: Database
420: Identification code reading section
430: Advertiser List Reading Unit
440:
450: Identification code generation unit
460: Integrated connection information generation unit
470:
475:
480:
490: Compensation Offering

Claims (13)

A database for storing an advertiser list for a plurality of recommenders;
Wherein the recommender of any one of the plurality of referrers provides the integrated access information to the nominee by tagging a device in which the NFC tag storing the integrated access information is stored to the mobile communication terminal of the nominated person, An identification code reading unit for reading an identification code included in the integrated access information when accessing a web site capable of viewing the advertiser list using the integrated access information;
An advertiser list reading unit that identifies any one of the recommenders using the identification code and reads an advertiser list corresponding to the identified recommender from the database; And
And a transmitting unit for transmitting the read advertiser list to the person
Lt; / RTI >
The identification code
Information that matches one-to-one with the recommender in order to identify the recommender
Referrer system. The method according to claim 1,
The advertiser list
A list including information on at least one advertiser supported by each of the plurality of referrers
Referrer system. The method according to claim 1,
An identification code generator for generating a plurality of identification codes for identifying each of the plurality of recommenders; And
An integrated access information generating unit for generating a plurality of integrated access information corresponding to each of the plurality of recommenders,
Further comprising:
The integrated access information
And the identification code corresponding to each of the plurality of recommenders
Referrer system. The method according to claim 1,
When the subject selects information on at least one advertiser displayed on the advertiser list and accesses the website of the selected advertiser, the attendee collects activity information on a situation of being active on the website of the selected advertiser Collecting section; And
A processing unit for matching the identification code with the activity information and storing the same in the database;
The recommender system further comprising: The method according to claim 1,
A collecting unit for collecting activity information on a situation in which the nominee is active on a web site from which the advertiser list can be browsed; And
A processing unit for matching the identification code with the activity information and storing the same in the database;
The recommender system further comprising: The method according to claim 4 or 5,
A statistical processing unit for statistically processing information stored in the database by the identification code or the activity information; And
Based on the result of the statistical processing,
The recommender system further comprising: delete A method of operating a referrer system,
Storing an advertiser list for each of a plurality of recommenders;
Wherein the recommender of any one of the plurality of referrers provides the integrated access information to the nominee by tagging a device in which the NFC tag storing the integrated access information is stored to the mobile communication terminal of the nominated person, A step of reading an identification code included in the integrated access information when accessing a web site capable of viewing the advertiser list using the integrated access information;
Identifying one of the recommenders using the identification code and reading the advertiser list corresponding to the identified recommender from the database; And
And transmitting the read advertiser list to the person
Lt; / RTI >
The identification code
Information that matches one-to-one with the recommender in order to identify the recommender
How the referrer system works. 9. The method of claim 8,
Generating a plurality of identification codes for identifying each of the plurality of recommenders; And
Generating a plurality of integrated access information corresponding to each of the plurality of recommenders
Further comprising:
The integrated access information
And the identification code corresponding to each of the plurality of recommenders
How the referrer system works. 9. The method of claim 8,
When the subject selects information on at least one advertiser displayed on the advertiser list and accesses the website of the selected advertiser, the attendee collects activity information on a situation of being active on the website of the selected advertiser step; And
Storing the identification code and the activity information in the database and storing
≪ / RTI > 9. The method of claim 8,
Collecting activity information on a situation in which the nominee is active on a web site where the advertiser list can be viewed; And
Storing the identification code and the activity information in the database and storing
≪ / RTI > The method according to claim 10 or 11,
Statistically processing information stored in the database by the identification code or the activity information; And
And providing compensation to the recommender based on the statistically processed result
≪ / RTI > A computer-readable recording medium storing a program for executing the method of any one of claims 8 to 12.

Images