JP3049642U - Advertising-related information provision device - Google Patents

Abstract

An object of the present invention is to provide an advertisement-related information providing device for easily, quickly, and efficiently providing information on an advertisement posted in a vehicle via the Internet. SOLUTION: The present invention is an information server device connected to a plurality of information terminal devices via the Internet for managing and providing information, and stores information related to event advertisements for each arbitrary classification. A storage unit having a domain name consisting of a predetermined character string; and a display unit having a plurality of display units for displaying information related to an advertisement stored in the storage unit on the information terminal device; Is characterized by displaying information on the advertisement on the information terminal device together with a selection item for prompting selection of information on the advertisement displayed by another display unit.

Description

[Detailed description of the invention]

[0001]

[Technical field to which the invention belongs]

 The present invention relates to an advertisement-related information providing device for easily, quickly and efficiently providing information on advertisements posted in trains and buses via the Internet.

[0002]

[Prior art]

 One of the motivations for consumers to purchase products is to increase their willingness to purchase through advertisements such as television advertisements and advertisements on street signs. In particular, hanging posters and window posters posted on trains and buses used for commuting and commuting in the morning and evening (hereinafter referred to as such hanging posters, window posters, door horizontal posters, door posters, Advertising on the vehicle, such as stickers, is collectively referred to as “in-vehicle advertising.” The role of advertising in trains plays a major role in motivating those who use trains and buses to commute to work every morning.

[0003]

[Problems to be solved by the invention]

 However, during the morning and evening rush hours, trains and buses were crowded, and consumers had trouble viewing advertisements in cars. In addition, even if the trains and buses are not crowded, there is a problem that it is difficult to compare a plurality of in-vehicle advertisements in order to see a plurality of in-vehicle advertisements. Was.

[0004] Further, under the above circumstances, these in-vehicle advertisements are often posted only in a short period of time, and it is difficult to completely understand the contents in a short period of a few days. Had. In addition, after the above-mentioned period has elapsed, a new advertisement is replaced and posted, so that there is a problem that it is difficult to obtain information on an advertisement that was once overlooked.

The present invention has been made in view of such a conventional problem, and provides information about advertisements posted in trains and buses easily, quickly, and efficiently via the Internet. The purpose of the present invention is to provide an advertisement-related information providing apparatus for providing the information.

[0006]

[Means to solve the problem]

 In order to solve such a conventional problem, the present invention according to claim 1 is an information server device connected to a plurality of information terminal devices via the Internet in order to manage and provide information. A storage unit that stores information relating to advertisements of products or special events for each classification and has a domain name composed of a predetermined character string; and stores information relating to advertisements stored in the storage unit in the information terminal device. A display unit having a plurality of display units for displaying, wherein the display unit of the display unit transmits the information on the advertisement to the information terminal device together with a selection item for prompting selection of information on the advertisement displayed on another display unit. It is configured to be displayed.

[0007] According to a second aspect of the present invention, in the first aspect of the present invention, at least one of the display units of the display means displays information related to an in-vehicle advertisement on the information terminal. It is configured as a feature. Further, according to the invention of claim 3, in the invention of claim 2, at least one of the display units of the display means is used for the in-vehicle advertisement as information on the in-vehicle advertisement. It is characterized in that an image almost identical to the poster is displayed on the information terminal.

According to a fourth aspect of the present invention, in the third aspect of the present invention, at least one of the display units of the display means enlarges a part or the entirety of the image. The information is displayed on an information terminal. According to a fifth aspect of the present invention, in the first aspect of the present invention, at least one of the display units of the display means is an input field for prompting input of predetermined information. Is displayed on the information terminal device.

[0009] The present invention according to claim 6 is the invention according to claim 5, which is connected to one or more response acquisition devices via a network and displayed on the information terminal device. It has a registration unit for receiving and registering information input in the input field, a reading unit for reading the registered final information, and a transmitting unit for automatically transmitting the read final information to the response acquisition device. It is characterized by having input / output means. Further, according to the present invention as set forth in claim 7, in the present invention as set forth in claim 6, the transmitting section of the input / output means transmits the final information to the response acquisition device via e-mail or / and facsimile. It is configured as a feature.

[0010]

[Embodiment of the invention]

 Hereinafter, an embodiment of an advertisement-related information providing device according to the present invention will be described in detail with reference to the drawings. FIG. 1 is a block diagram of the advertisement-related information providing apparatus according to the present embodiment, and FIGS. 2 to 7 are diagrams showing home pages displayed on the information terminal device by the display units at each stage of the display means according to FIG. The information server device 1 as an advertisement-related information providing device according to the present invention is connected to a plurality of information terminal devices 3 via the Internet 2 as shown in FIG. 1 and via a network such as a facsimile communication network 4. Connected to a plurality of response acquisition devices 5.

Here, as shown in FIG. 1, the information server device 1 includes a storage unit 11, a display unit 12, and an input / output unit 13. The information server device 1 also functions as an independent device if necessary. Further, the information terminal device 3 is a personal computer or the like basically including the information receiving means 31 and the response transmitting means 32, and a person (hereinafter, referred to as a user) who wants to obtain information related to the advertisement in the vehicle. The information terminal device 3 can be easily connected to the Internet via a communication modem, a telephone line or the like. Further, the response acquisition device 5 is a facsimile or the like basically provided with the response receiving means 51, and is installed in a company that posts an in-vehicle advertisement (hereinafter referred to as an in-vehicle advertisement-related company). It is.

First, the configuration of the information server device 1 will be described. The storage means 11 of the information server device 1 is for electronically storing information on the in-vehicle advertisement, and the storage means 11 has a magazine name, a publisher name, and a product name advertised by the in-vehicle advertisement. Various types of information related to in-vehicle advertisements, such as the name of the company, the image data (images) of the posted in-vehicle advertisements, etc., are classified and stored according to their contents. Since such information is stored electronically, updates such as increasing or correcting the content can be easily performed by a personal computer or the like. It can be changed appropriately according to the amount and contents.

Here, the storage unit 11 of the information server device 1 has a domain name composed of a unique character string that functions as an address on the Internet 2, and the user uses the information terminal device 3 to By accessing this domain name, the information stored in this storage means 11 can be easily obtained. The procedure for obtaining this information will be described later.

Next, the display means 12 of the information server device 1 displays various kinds of information stored in the storage means 11 on the information terminal device 3, and the display means 12 stores the various information in the storage means 11. An arbitrary number of display units for displaying the obtained information on the information terminal device 3 are provided according to the number of classifications and the amount of information. The display unit displays the information stored in the storage unit 11 on the information terminal device 3 and, at the same time, displays a plurality of selection items associating the type of information related to the advertisement. The selection items are for selecting information displayed by other display units, and the names of these selection items are classified and named so as to be associated with the information to be obtained. The number and name can be changed as appropriate in accordance with the information stored in the storage means 11.

Here, in the present embodiment, some of the display sections are for narrowing down information by the above selection items, and display selection items representing arbitrary narrowing conditions (FIGS. 2 to 4). ). Further, one of the display units displays the final information narrowed down by the narrowing-down condition selected on the display unit (FIG. 5). As the narrowed-down final information, it is possible to display arbitrary information stored in the storage means 11 of the information server device 1, such as image data (image) of an in-vehicle advertisement, contents of a magazine being advertised, and contents of a product. .

Further, in the present embodiment, one of the display units displays an arbitrary input field for inputting predetermined information (FIG. 6). For example, when a user makes an inquiry to an in-vehicle advertisement-related company, answers a questionnaire on magazines / products, or requests a material, this input field includes predetermined information (name, address, comment, etc.). This information is hereinafter referred to as response information.) As described above, the display unit 12 can include any number of these various display units in any combination. The display means 12 enables the information stored in the storage means 11 to be displayed on the information terminal device 3 by transmitting the information to the information terminal device 3 via the Internet 2.

The input / output means 13 of the information server device 1 acquires predetermined response information input to the display unit having the input field from the information terminal device 3, and acquires the acquired information in a predetermined format. This is transmitted to the device 5.

Next, the information terminal device 3 will be described. As described above, the information terminal device 3 is a personal computer or the like and basically includes the information receiving unit 31 and the response transmitting unit 32. The information receiving unit 31 of the information terminal device 3 The information about the in-vehicle advertisement transmitted via the display unit 12 of the server device 1 is received. When the information receiving means 31 of the information terminal device 3 receives the information, the information stored in the storage means 11 of the information server device 1 is displayed via a display (not shown) connected to the information terminal device 3. Will be done. The response transmission means 32 of the information terminal device 3 transmits predetermined response information input by the user to the display unit having the above-mentioned input field to the input / output means 13 of the information server device 1. It is.

On the other hand, the response receiving means 51 of the response acquiring device 5 receives the response information transmitted from the input / output means 13 of the information server device 1 described above. Here, the response acquisition device 5 may be connected to the information server device 1 not only via the facsimile communication network 50 but also via the Internet or the like. If the connection is made via the Internet, the response information will be received by e-mail.

Here, the processing when predetermined information is input to the display unit having the input field will be described in more detail. As described above, the input field is displayed on the information terminal device 3 by the display means 12 of the information server device 1, and the user operates the information terminal device 3 to input predetermined response information in the input field. Here, the response transmission means 32 of the information terminal device 3 includes a registration unit 32a for registering the response information input in the input field displayed by the display unit, and a registration unit 32a for registering the information registered in the registration unit 32a. And a transmission unit 32b for transmitting the response information to the input / output unit 13 of the information server device 1. The response information is transmitted to the input / output unit 13 of the information server device 1 by the response transmission unit 32 of the information terminal device 3. You.

On the other hand, the input / output unit 13 of the information server device 1 includes a registration unit 13a for receiving and registering the information transmitted from the response transmission unit 32, a reading unit 13b for reading the registered final information, And a transmission unit 13c for automatically transmitting the read final information to the response acquisition device 5 installed in the in-vehicle advertisement-related company. The reading unit 13b also reads other formal information necessary for transmitting the information to the response acquisition device 5 installed in the in-vehicle advertisement-related company. Here, the formal information is, for example, whether the response receiving means 51 of the response acquisition device 5 performs facsimile reception (a facsimile device or a computer having a built-in facsimile function) or e-mail reception. Examples include the type of (computer) and the like, the facsimile number and the e-mail address of the response receiving means 51 of the response acquisition device 5.

The reading unit 13b issues a transmission command to the transmission unit 13c based on the read information. For example, if the response receiving unit 51 of the response acquisition device 5 performs facsimile reception, the transmission unit 13b transmits the command. A command for facsimile transmission is issued to the unit 13c, or a command for sending an e-mail by Internet communication is issued if the response receiving means 51 of the response acquisition device 5 can receive an e-mail. In this way, the response information input by the user through the information terminal device 3 can be notified to the response acquisition device 5 via the input / output means 13 of the information server device 1.

Next, a procedure for providing the advertisement-related information of the apparatus according to the present embodiment will be described with a specific example. When the user connects to the Internet via the information terminal device 3 and accesses the storage means 11 of the information server device 1, as shown in FIG. 2, the first display section of the display means 12 selects "select by route" as a selection item. 60, "select by genre" 61, "select by keyword" 62, "person / corporate name search" 63, "best 10 to access this week" 64, and a homepage 8a with "back number" 65 automatically becomes an information terminal. It is displayed on the device 3.

The selection item “select by route” 60 is selected in a portion of the information on the in-vehicle advertisement stored in the storage unit 11 where the information on the route, the type of the in-vehicle advertisement, and the information on the posting date are stored. The item "select by genre" 61 stores information on the advertisement target such as a magazine, a new product, a movie, and the like, and the selection item "select by keyword" 62 stores information on an arbitrary keyword. This is for accessing each part.

The selection item “person name / company name search” 63 includes the selection item “this week's access list 10” in the part where the information of the name of the person in the advertisement and the name of the company that posted the advertisement is stored. "64" is for accessing information that is frequently accessed by users, and the selection item "back number" 65 is for accessing information where information on past in-vehicle advertisements is stored. is there.

Since the amount of information related to in-vehicle advertisements is enormous, simply displaying them on the information terminal device 3 does not allow the user to easily obtain necessary information. The display unit from the first stage display unit to the third stage display unit described later displays a plurality of selection items for narrowing down information, thereby narrowing down the information.

When the user selects, for example, “select by genre” 61 from the above selection items on the homepage, the information on the advertisement in the information on the in-car advertisement stored in the storage unit 11 of the information server device 1 The homepage 8b as shown in FIG. 3 is displayed on the information terminal device 3 by accessing the portion where the information regarding the information is stored, by the display unit at the second stage of the display means 12. The homepage 8b displayed by the display unit in the second row selects information on a specific advertisement target from among information on in-vehicle advertisements, and includes "weekly magazine" 66, "monthly magazine" 67, "comic" 68, Selection items such as “new product” 69, “event / bargain” 70, “store / company / hotel / school” 71, “TV / movie” 72, etc. are displayed.

Here, when the user selects, for example, the selection item “Weekly Magazine” 66 from the above selection items, the home page 8 c as shown in FIG. It is displayed on the terminal device 3. The homepage 8c displayed by the display unit in the third row displays a list of weekly magazines which are selected advertisement targets, and includes "A magazine" 73, "B magazine" 74, and "C The names of weekly magazines such as “Magazine” 75 and “D magazine” 76 are displayed together with the contents, genre, and posting start date of the weekly magazine.

Here, when the user selects a specific weekly magazine name, for example, a selection item of “A magazine” 73 from the above selection items, the display unit in the fourth row of the display means 12 shows the status as shown in FIG. Such a homepage 8d is displayed on the information terminal device 3. The homepage 8d displayed by the display unit in the fourth row displays information about the weekly magazine finally specified by the selection of the above selection items, and is displayed as a selection item together with the image image 77 of the in-car advertisement. "Inquiry / material request" 78, "A magazine homepage" 79 and the like are displayed.

The image 77 is also displayed as a selection item. When the user selects an area in which the image is displayed, the display on the next stage of the display means 12 displays the image. A magnified image of the whole is displayed on the information terminal device 3 (not shown).

Here, when the user selects the “homepage of magazine A” 83 from the above selection items, the homepage (not shown) of the publisher that publishes the magazine A is displayed on the information terminal device 3. Is done. On the other hand, the above-mentioned selection item “Inquiry / Material request” 78 is used for making inquiries to the publisher who publishes the magazine or requesting materials on the Internet. When the user selects the selection item “inquiry / material request” 78, the information terminal device 3 displays a homepage 8e as shown in FIG. Is displayed. On the homepage 8e displayed by the display unit in the fifth row, input fields 80 for address, name, age, occupation, etc. are displayed, and the user inputs information (response information) to the input fields. Can be input.

When the user inputs predetermined response information in the above field, the content is stored in the registration unit 32 a of the response transmission means 32 of the information terminal device 3, and then the user sends the information to the information server device 1. ("SEND" 81 is selected in FIG. 6), the contents are transmitted to the input / output means 13 of the information server device 1 by the transmission section 32b of the response transmission means 32 and the information server device 1 is transmitted. Is stored in the registration unit 13a of the input / output means 13.

The final information stored in the registration unit 13 a of the input / output unit 13 of the information server device 1 is read by the reading unit 13 b of the input / output unit 13, and is automatically transmitted by the transmission unit 13 c of the input / output unit 13. It is transmitted by facsimile transmission or e-mail transmission to the response acquisition device 5 installed in the related company. As a result, the user can directly and easily make inquiries to the in-vehicle advertisement-related company on the information terminal device 3, and can easily and directly make a questionnaire and request for materials for magazines and products. Can be instantly notified to in-vehicle advertising-related companies.

When a selection item other than the selection items described above is selected, the user can similarly obtain information based on the selected narrowing condition. For example, when the selection item “Access Best of the Week 10” 64 is selected on the homepage 8a displayed by the first display unit of the display unit 12, the second display unit of the display unit 12 selects the access best 10 shown in FIG. 8f, that is, frequently accessed advertisement information may be displayed as a list.

In this case, when the image image 82, 83, 84 of each advertisement information or the selection item “enlarged display” 85, 88, 91 is selected, a homepage (not shown) displaying information on each advertisement is displayed. If you select the selection item “Inquiry / Request for Materials” 86, 89, 92, the homepage (not shown) for inquiries or requesting materials for each in-vehicle advertising-related company will be displayed on the selection item “E Magazine Home Page”. When "87," "F magazine homepage" 90, and "G magazine homepage" 93 are selected, the homepages (not shown) of the in-vehicle advertisement related companies are displayed on the information terminal device 3.

The order of displaying the home pages displayed by the display unit of the display means 12 of the information server device 1 is not necessarily required to be the above-mentioned order, but may be any order. Further, the displayed selection items are not limited to those shown in the present embodiment, but may be any items.

[0037]

[Effect of the invention]

 As described above, according to the present invention, a storage unit that stores information related to advertisements for each classification and has a domain name composed of a predetermined character string, and stores the information related to the advertisement stored in the storage unit with the information A display unit having a plurality of display units for displaying on the terminal device, wherein the display unit of the display unit displays information on the advertisement together with a selection item for prompting selection of information on the advertisement displayed on another display unit. By displaying the information on the terminal device, there is an effect that the information about the advertisement is provided on the Internet, and the user can acquire the information about the advertisement without any regional or temporal restrictions.

[0038] Further, at least one of the display units of the display means displays an input field for prompting input of predetermined information on the information terminal device. At the same time, inquiries about advertisements, questionnaires, billing of materials, etc. can be made on the Internet, and users do not have to make inquiries by mail, facsimile or telephone, etc. effective.

Further, a registration unit which is connected to a plurality of response acquisition devices via a network and receives and registers information input in an input field displayed on the information terminal device; By including input / output means having a reading unit for reading information and a transmitting unit for automatically transmitting the read final information to the response acquisition device, inquiries, questionnaires, and document requests for the advertisements Since the contents are instantaneously notified to the in-vehicle advertisement-related company, the advertisement-related company has an effect that it can quickly carry out product development that incorporates the opinions of consumers.

[Brief description of the drawings]

FIG. 1 is a block diagram of an advertisement-related information providing apparatus according to an embodiment of the present invention.

FIG. 2 is a diagram showing a home page displayed on the information terminal device by a first-stage display unit of the display means according to FIG. 1;

FIG. 3 is a diagram showing a home page displayed on the information terminal device by a second display unit of the display unit according to FIG. 1;

FIG. 4 is a diagram showing a home page displayed on the information terminal device by a third display unit of the display means according to FIG. 1;

FIG. 5 is a diagram showing a home page displayed on the information terminal device by the display unit at the fourth row of the display means according to FIG. 1;

FIG. 6 is a diagram showing a home page displayed on the information terminal device by a fifth display unit of the display means according to FIG. 1;

FIG. 7 is a diagram showing a home page displayed on the information terminal device by the second display unit of the display means according to FIG. 1;

[Explanation of symbols]

 DESCRIPTION OF SYMBOLS 1 Information server apparatus 2 Internet 3 Information terminal apparatus 4 Facsimile communication network 5 Response acquisition apparatus 11 Storage means 12 Display means 13 Input / output means 13a Registration part 13b Reading part 13c Transmission part

Claims (7)

[Utility model registration claims] 1. An information server device connected to a plurality of information terminal devices via the Internet for managing and providing information, the information server device storing information relating to advertisements of commodities or events for each of arbitrary classifications, and Storage means having a domain name consisting of a character string of: and display means having a plurality of display units for displaying information on advertisements stored in the storage means on the information terminal device, The advertisement-related information providing device, wherein the display unit displays information on the advertisement on the information terminal device together with a selection item for prompting selection of information on the advertisement displayed by another display unit. 2. The advertisement-related information providing apparatus according to claim 1, wherein at least one of the display units of the display unit displays information related to an in-vehicle advertisement on the information terminal. 3. The information terminal according to claim 1, wherein at least one of the display units of the display means displays, on the information terminal, substantially the same image as a poster used in the in-vehicle advertisement as information on the in-vehicle advertisement. The advertisement-related information providing device according to claim 2. 4. The advertisement-related information according to claim 3, wherein at least one of the display units of the display unit enlarges part or all of the image and displays the enlarged image on the information terminal. Providing device. 5. The information terminal device according to claim 1, wherein at least one of the display units of the display means displays an input field for prompting input of predetermined information on the information terminal device. Advertising related information providing device. 6. A registration unit connected to one or more response acquisition devices via a network, for receiving and registering information entered in an input field displayed on the information terminal device, 6. The advertisement-related information providing apparatus according to claim 5, further comprising an input / output unit having a reading unit for reading information and a transmitting unit for automatically transmitting the read final information to the response acquisition device. apparatus. 7. The advertisement-related information providing apparatus according to claim 6, wherein the transmission unit of the input / output unit transmits the final information to the response acquisition apparatus via e-mail and / or facsimile.