WO2019139338A1

WO2019139338A1 - Banner advertisement service system in which priority for each banner advertisement is determined by reference area specialized for community structure

Info

Publication number: WO2019139338A1
Application number: PCT/KR2019/000305
Authority: WO
Inventors: 김찬홍
Original assignee: (주) 알트소프트
Priority date: 2018-01-10
Filing date: 2019-01-08
Publication date: 2019-07-18
Also published as: KR101914591B1

Abstract

According to a banner advertisement service system in which the priority for each banner advertisement is determined by a reference area specialized for a community structure, presented in the present invention, the reference area of the banner advertisement is set such that the banner advertisement can be displayed on a local device in an area in which advertising is intended, regardless of the physical location of an advertiser.

Description

A banner advertising service system in which the priorities of banner advertisements are determined by a reference area specific to the community structure

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to a banner advertisement service system, and more particularly, to a banner advertisement service system in which a banner advertisement priority order is determined by a reference area specialized in a community structure.

Conventional advertisements were provided through mass media such as newspapers, magazines, radio, and broadcasting. However, according to the development of mobile communication technology, users who access media through a mobile device have increased exponentially, and advertisements provided through mobile devices have begun to be tried. Conventionally, there is a limit in that the advertisement through the mass media can not provide the personalized advertisement to the user since the advertisement is unilaterally provided to the unspecified majority. However, the advertisement through the mobile device has an advantage of providing the personalized advertisement to the user by using various information of the user collected from the mobile device. Accordingly, it is possible to more effectively provide a customized advertisement to a user, and advertisement through a mobile device is one of the most important advertising means.

1 is a diagram showing a banner advertisement displayed on a mobile device. Banner advertising is one of the most common advertising methods. As shown in Fig. 1, in general, contents are displayed on a display of a mobile device while surfing the web, and bar-shaped advertisement contents are displayed together in some areas. Such a bar-shaped advertisement content corresponds to a banner. When the user views the advertisement content and clicks the banner, the user is connected to the specific web site linked to the banner, so that the banner advertisement can naturally guide the user to the specific web site.

Meanwhile, with the spread of mobile devices widely to users, banner advertisements using location information of mobile devices are being provided. Using the location information collected through the GPS module of the mobile device, it is possible to provide a personalized banner advertisement to the user. For example, if the user is currently located at the 'Gangnam District Office Station', the user can be provided with a banner advertisement for a company located near 'Gangnam District Office Station'. That is, since the banner advertisement is provided using the location information of the user and the location of the advertiser, the banner advertisement can be more effectively provided to the user.

However, in some business areas, when providing banner ads to users, it is often necessary to consider where they should be exposed than the physical location of the advertiser. For example, for a software company, regardless of the physical location of the vendor, it is effective to expose the banner advertisement to a place where users who use the software are mainly concentrated. When a banner advertisement is provided using a physical location of an advertiser as in the prior art, advertisements can not be effectively provided to users in the business field.

Meanwhile, Korean Patent Laid-Open No. 10-2011-0139871 'method and system for providing location-based advertisement of terminal' has been proposed as a prior art for providing banner advertisement through a mobile device.

The present invention has been proposed in order to solve the above-mentioned problems of the previously proposed methods. By setting a reference area of a banner advertisement, a banner advertisement is displayed on a local device in an area to be advertised regardless of the physical location of the advertiser A banner advertisement service system in which a priority of each banner advertisement is determined by a reference area.

According to the present invention, the banner advertisement displayed on the local device can be changed according to the location information of the local device, the priority of the banner advertisement displayed on the local device is determined based on the width and the distance of the reference area, By setting priorities for banner advertisements based on the width of the reference area in a predetermined area that is specialized in structure, it is possible to effectively provide a banner advertisement in an area where the relative position between the local device and the reference area does not have a significant meaning The present invention provides a banner advertisement service system in which priorities of banner advertisements are determined based on a reference area specific to a community structure.

According to an aspect of the present invention, there is provided a banner advertisement service system in which priorities of banner advertisements are determined according to a reference area specific to a community structure,

A banner advertisement service system for providing a banner advertisement to a local device,

And a service providing server for receiving a banner advertisement request from the local device and providing a banner advertisement to the local device,

The service providing server includes:

A database module receiving and storing a content to be displayed as the banner advertisement and a reference area of the banner advertisement that is independent of the location of the advertiser;

Setting a priority of a banner advertisement according to a width and a distance of a reference area of a banner advertisement stored in the database module based on a location specified by the location information of the local device, A priority setting module for setting a priority of a banner advertisement according to whether or not the banner advertisement is included in a preset area; And

And an advertisement providing module for arranging the banner advertisement stored in the database module according to the priority set in the priority setting module and providing the banner advertisement to the local device,

Wherein the priority setting module is configured to set a priority of a banner advertisement included in the preset area when the location specified by the location information of the local device is included in a predetermined area, Is set as a feature of the configuration.

Preferably, the width of the reference region is,

Is determined by the popularity or recommendation number of the content, and may be updated at a predetermined time interval.

Preferably, the priority setting module includes:

The priority of the banner advertisement can be set according to the width of the reference area for the banner advertisement in which all or a part of the reference area is included in the predetermined area.

Preferably, the priority setting module includes:

The priority order of the banner advertisement can be set in the order of the width of the reference area for the banner advertisement in which the reference area is included in the predetermined area.

Preferably, the priority setting module includes:

The priorities of the banner advertisements can be set in the order of narrowing the width of the reference area for the banner advertisement in which the reference area is included in the predetermined area.

Preferably, the priority setting module includes:

The shortest distance between the position specified by the location information of the local device and the boundary line of the reference area of the banner advertisement when the width of the reference area is equal to the width of the reference area of the banner advertisement, The priority order of the banner advertisement can be set in a short sequence.

Preferably, the priority setting module includes:

The banner advertisement having the shortest distance between the position specified by the position information of the local device and the boundary line of the reference area of the banner advertisement is included in the priority order of the banner advertisement Rank can be set.

More preferably, the priority setting module includes:

If the shortest distance is the same, the priority order of the banner advertisement can be set in the order of the reference area of the banner advertisement.

More preferably, the priority setting module includes:

If the shortest distance is the same, the priority order of the banner advertisement can be set in a narrow order of the reference area of the banner advertisement.

According to the banner advertisement service system in which the priorities of the banner advertisements are determined by the reference area specialized in the community structure proposed in the present invention, by setting the reference area of the banner advertisement, A banner advertisement can be displayed on the local device in the area.

According to the present invention, the banner advertisement displayed on the local device can be changed according to the location information of the local device, the priority of the banner advertisement displayed on the local device is determined based on the width and the distance of the reference area, By setting the priorities of banner ads based on the width of the reference area in a predetermined area that is specialized in the social structure, it is possible to effectively use the banner advertisement in an area where the relative position between the local device and the reference area does not have a meaning .

1 shows a banner advertisement displayed on a mobile device;

2 is a diagram illustrating a banner advertisement service system in which a banner advertisement priority order is determined according to a reference region specific to a community structure according to an exemplary embodiment of the present invention.

3 is a diagram illustrating a detailed configuration of a service providing server in a banner advertisement service system in which a priority according to a banner advertisement is determined according to a reference area specific to a community structure according to an embodiment of the present invention.

FIG. 4 is a diagram illustrating a detailed configuration of a priority setting module in a banner advertisement service system in which a priority according to a banner advertisement is determined according to a reference area specific to a community structure according to an embodiment of the present invention. FIG.

FIG. 5 illustrates a reference area in a banner advertisement service system in which a priority according to a banner advertisement is determined according to a reference area specific to a community structure according to an exemplary embodiment of the present invention.

FIG. 6 is a diagram illustrating a priority setting process in a priority setting module of a banner advertisement service system in which a priority of each banner advertisement is determined according to a reference area specific to a community structure according to an exemplary embodiment of the present invention; FIG.

FIG. 7 is a diagram illustrating a prioritization module of a banner advertisement service system in which priorities of banner advertisements are determined according to a reference region specific to a local community structure according to an embodiment of the present invention. Fig.

FIG. 8 is a diagram illustrating a priority setting module of a banner advertisement service system in which a priority of each banner advertisement is determined according to a reference region specific to a community structure according to an exemplary embodiment of the present invention. FIG. 2 is a view showing a state in which a priority is set for FIG.

9 is a diagram illustrating a banner advertisement service system in which the priorities of banner advertisements are determined according to a reference area specific to a community structure according to an exemplary embodiment of the present invention. drawing.

X: Location specified by the location information of the local device

100: service providing server

110: Database module

120: Priority setting module

121: First setting section

122: second setting section

130: Ad serving module

200: Local device

Hereinafter, preferred embodiments of the present invention will be described in detail with reference to the accompanying drawings, in order that those skilled in the art can easily carry out the present invention. In the following detailed description of the preferred embodiments of the present invention, a detailed description of known functions and configurations incorporated herein will be omitted when it may make the subject matter of the present invention rather unclear. In the drawings, like reference numerals are used throughout the drawings.

In addition, in the entire specification, when a part is referred to as being 'connected' to another part, it may be referred to as 'indirectly connected' not only with 'directly connected' . Also, to "include" an element means that it may include other elements, rather than excluding other elements, unless specifically stated otherwise.

FIG. 2 is a diagram illustrating a configuration of a banner advertisement service system in which priorities of banner advertisements are determined according to a reference area specific to a community structure according to an exemplary embodiment of the present invention. 2, the banner advertisement service system in which the priorities of the banner advertisements are determined according to the reference region specific to the local community structure according to an embodiment of the present invention includes: As a banner advertisement service system, it may be configured to include a service providing server 100, and may further include a local device 200.

The service providing server 100 may receive the banner advertisement request from the local device 200 and provide the banner advertisement to the local device 200. [ The provision of the banner advertisement by the service providing server 100 to the local device 200 means that the data for the banner advertisement to be displayed on the display of the local device 200 is transmitted to the local device 200 via the network it means.

The local device 200 may be a device capable of transmitting and receiving data to and from the service providing server 100 via a network. Here, the local device 200 may include a local box or a mobile device, as shown in FIG.

The local box may be a device including a display unit. In addition, the local box may be a device capable of transmitting and receiving data with the service providing server 100 through the network. Therefore, the local box can receive the banner advertisement data from the service providing server 100 and output the banner advertisement to the display unit. Meanwhile, a device capable of transmitting and receiving data with the service providing server 100 through the network and outputting a banner advertisement through the display unit can be included in the local box regardless of the specific type.

The mobile device 200 may include devices such as a smartphone, a tablet PC, and a wearable device. However, the mobile device 200 is not limited to the above-described devices, and may be a device capable of transmitting and receiving data with the service providing server 100 through the network and outputting a banner advertisement through the display unit, May be included in the mobile device 200.

In the present invention, the network may be a wired network such as a local area network (LAN), a wide area network (WAN) or a value added network (VAN), a mobile radio communication network, Satellite communication network, Wireless Broadband Internet (WIBRO), High Speed Downlink Packet Access (HSDPA), and the like.

FIG. 3 is a diagram illustrating a detailed configuration of a service providing server 100 in a banner advertisement service system in which priorities of banner advertisements are determined according to a reference region specialized in a community structure according to an embodiment of the present invention. As shown in FIG. 3, the service providing server 100 of the banner advertisement service system, in which the priorities of the banner advertisements are determined according to the reference area specific to the community structure according to the embodiment of the present invention, ), A priority setting module 120, and an advertisement providing module 130. Hereinafter, each configuration of the service providing server 100 will be described in detail.

The database module 110 may receive and store a content to be displayed as a banner advertisement and a reference area of the banner advertisement. Here, the content may be data including characters, images, sounds, moving pictures, and the like. On the other hand, the reference area can be used to set the priority of the banner advertisement in the priority setting module 120, which will be described in detail later, and the reference area corresponds to the area where the banner advertisement is most exposed to the user. This reference area may be set via an advertiser device (not shown) and may be independent of the physical location of the advertiser. That is, even if the advertiser is in the 'A' area, the reference area of the banner advertisement can be set as the 'B' area.

On the other hand, the width of the reference area can be determined according to the advertisement cost. In addition, the width of the reference area can be determined by the popularity or recommendation number of the contents, and can be updated at a predetermined period of time. Here, the popularity can be determined by the number of times the users have selected the banner advertisement, the time that the users' gaze stays in the banner advertisement, and the like. The recommendation number can be determined by the number of times the user inputs a reaction such as " recommendation " or " like " For example, when the popularity of the A-banner advertisement content is higher than that of the B-banner advertisement, the width of the reference area of the A-banner advertisement may be determined to be wider than the reference area of the B-banner advertisement.

The service providing server 100 can determine the width of the reference area itself by using the popularity of the content or the number of references or the like and update the predetermined time periodically so that the user's reaction to the banner advertisement is reflected in the priority setting can do. However, the width of the reference area is not determined only by the above-described embodiments, and can be determined in various ways.

Also, the database module 110 may receive and store a plurality of reference areas for one banner advertisement. The reference area of the banner advertisement can be independently set in a plurality of areas without depending on the physical location of the advertiser, so that the banner advertisement can be more effectively exposed to the user through the plurality of reference areas.

The priority setting module 120 sets the priority of the banner advertisement according to the width and distance of the reference area of the banner advertisement stored in the database module 110 based on the position specified by the location information of the local device 200 The priority of the banner advertisement can be set according to whether or not the location specified by the location information of the local device 200 is included in the predetermined area. More specifically, when the location specified by the location information of the local device 200 is included in a preset area, the priority setting module 120 sets the priority of the banner advertisement included in the preset area to a high priority, For a plurality of banner advertisements within a predetermined area, the priority order of the banner advertisement can be set according to the width of the reference area.

That is, in the present invention, the priority order setting module 120 determines the priority of the banner advertisement according to the width of the reference area and the distance from the local device 200, and in the preset area specialized in the community structure, The priority of the banner advertisement can be determined using the width of the reference area irrespective of the distance between the local device 200 and the local device 200. [

Depending on the local community, it may be partitioned by terrain or objects such as sea, rivers, mountains, etc., or may be concentrated in a narrow business area. For example, in rural areas, business areas are concentrated in some towns or areas, and other business areas tend to be somewhat apart. If the entire business area is not wide and the advertiser is not actively advertising, calculating the priority order of the banner advertisement in consideration of the distance between the reference areas of the entire banner advertisement in the area and the local device 200 It may not have much meaning.

Therefore, according to the present invention, the priority of the banner advertisement is determined by using the width of the reference area in the predetermined area according to the characteristic of the community structure as described above, and the width and distance of the reference area outside the predetermined area By considering all priorities, effective advertising can be made according to the characteristics of the community structure. Here, the predetermined area can be variously set in accordance with the characteristics of the community structure, such as its area and shape.

FIG. 4 is a diagram illustrating a detailed configuration of the priority setting module 120 in the banner advertisement service system in which the priorities of the banner advertisements are determined according to a reference region specific to the community structure according to an embodiment of the present invention . As shown in FIG. 4, the priority setting module 120 of the banner advertisement service system, in which the priorities of the banner advertisements are determined according to the reference area specific to the community structure according to the embodiment of the present invention, And a second setting unit (122). That is, the first setting unit 121 determines the priority of the banner advertisement within the preset area, and the second setting unit 122 determines the priority of the banner advertisement outside the predetermined area. A specific configuration for setting the priority order of the banner advertisement in the priority setting module 120 will be described later.

The advertisement providing module 130 may sort the banner advertisement stored in the database module 110 according to the priority set in the priority setting module 120 and provide the sorted banner advertisement to the local device 200. That is, the advertisement providing module 130 can transmit data for the banner advertisement having the priority order to the local device 200 through the network. The local device 200 outputs the data for the priority banner advertisement received from the advertisement providing module 130 to the display so that the banner advertisement can be displayed to the user according to the priority order.

Meanwhile, the advertisement providing module 130 may classify and provide banner advertisements by category. The advertisement providing module 130 can provide only the banner advertisement included in the category selected by the user by filtering the banner advertisement provided to the local device 200 according to the category. These categories may be stored in the tag format included in the banner advertisement in the database module 110. For example, the categories can be variously set according to the types of businesses such as restaurants, banks, accommodations, and cafes.

FIG. 5 is a view illustrating a reference area in a banner advertisement service system in which a priority according to a banner advertisement is determined according to a reference area specific to a community structure according to an embodiment of the present invention. In the following, the reference areas A, B, C, D, E, F, G and H of the banner advertisements A, B, C, D, E, F, G and H are set as shown in the example shown in FIG. The priority setting module 120 sets the priority of the banner advertisement when the location specified by the location information of the local device 200 is X and the predetermined area is a black square.

FIG. 6 is a diagram illustrating a priority setting module 120 of the banner advertisement service system in which the priorities of banner advertisements are determined according to a reference region specific to a community structure according to an exemplary embodiment of the present invention FIG. 6, if the location specified by the location information of the local device 200 is included in a predetermined area, the priority setting module 120 may include all or a part of the reference area in a preset area The priority order of the banner advertisement can be set according to the width of the reference area. More specifically, the priority setting module 120 can set the priority of the banner advertisement to be higher when the reference area of the banner advertisement stored in the database module 110 is included in a predetermined area where the local device 200 is located .

5, a location X specified by the location information of the local device 200 belongs to a predetermined area, reference areas A, B, and C are included in a predetermined area, reference areas D to H Is located outside the predetermined area. As shown in FIG. 6, the priority setting module 120 may set the priority levels of the reference areas A, B, and C included in the preset area higher than the reference areas D to H. Therefore, the priority setting module 120 can set the priorities of the banner advertisements A, B, and C having the reference areas A, B, and C higher than those of the banner advertisements D to H having the reference areas D to H.

As shown in FIG. 5, the reference areas A, B, and C may be all included in the predetermined area, but depending on the embodiment, a predetermined ratio of the reference area or a part of each reference area may be preset If it is included, the priority can be set high.

FIG. 7 is a diagram illustrating a priority setting module 120 of the banner advertisement service system in which the priorities of the banner advertisement services are determined according to a reference region specific to a community structure according to an exemplary embodiment of the present invention. FIG. 5 is a diagram showing a state in which priority is set for the priority. When the location specified by the location information of the local device 200 is included in the predetermined area, the first setting unit 121 of the priority setting module 120 determines whether the banner advertisement included in the preset area The priorities of the banner advertisements can be set in the order of increasing the width of the reference area. As shown in FIG. 7A, the reference areas A, B, and C are included in the preset area, and the width of the reference area is wide in the order of C, B, and A. Therefore, the priority order setting module 120 can set the priority order of the banner advertisements C, B, and A in the order of the banner advertisements in the predetermined area. The advertisement providing module 130 arranges the banner advertisement according to the priority set in the priority setting module 120 and accordingly the order of the banner advertisement displayed in the local device 200 is the same as that shown in FIG. .

On the other hand, according to the embodiment, the priority order setting module 120 may set the priority order of the banner advertisement in the order of narrowing the width of the reference area for the banner advertisement in which the reference area is included in the predetermined area. In the case of setting the priority of the banner advertisement only in the order of the wide area of the reference area, the banner advertisement such as the small-sized vendors lacking the capital power has to be relatively prioritized. Therefore, by setting the priority order of the banner advertisement in the order of narrowing the reference area of the banner advertisement, it is possible to preferentially protect the small business or the like.

In addition, according to the embodiment, the priority order setting module 120 determines whether or not the banner advertisement included in the predetermined area is specified by the location information of the local device 200 when the width of the reference area is the same The priority order of the banner advertisement can be set in the order of the shortest distance between the position of the banner advertisement and the boundary line of the reference area of the banner advertisement. When there are a plurality of banner advertisements having the same width of the reference area, there is a criterion for determining priority among the banner advertisements. In the present invention, as a determination criterion in this case, the distance between the position specified by the position information of the local device 200 and the reference area of the banner advertisement is determined and the priority order of the banner advertisement is set in a short sequence . Particularly, when the reference area has a circular shape, instead of obtaining the shortest distance between the position specified by the position information of the local device 200 and the boundary line of the reference area of the banner advertisement, the position information of the local device 200 It is possible to more easily determine the priority by determining the distance between the position specified by the user and the center point of the circular shape which is the reference area of the banner advertisement.

FIG. 8 is a diagram illustrating a priority setting module 120 of the banner advertisement service system in which the priorities of banner advertisements are determined according to a reference region specific to a community structure according to an exemplary embodiment of the present invention. G, and H, respectively. When the location specified by the location information of the local device 200 is included in the predetermined area, the second setting unit 122 of the priority setting module 120 determines that the reference area is included outside the preset area The priority order of the banner advertisement can be set in the order of the shortest distance between the position specified by the position information of the local device 200 and the boundary line of the reference area of the banner advertisement. As shown in FIG. 5, the reference areas D to H are not included in the predetermined area of the local device 200. Among these reference regions, the shortest distance from the boundary line of the reference region D is the shortest with respect to the position X specified by the position information of the local device 200, and then the reference region F , The shortest distance from the boundary line in the order of H, G, and E is short. Therefore, the priority setting module 120 sets the priority of the banner advertisement in the order of the banner advertisements D, F, H, G, and E for the banner advertisement having the reference areas D to H not included in the predetermined area . The advertisement providing module 130 arranges the banner advertisement according to the priority set in the priority setting module 120 so that the order of the banner advertisement displayed in the local device 200 is the same as that shown in FIG. .

On the other hand, if the shortest distance is the same, the priority setting module 120 can set the priority order of the banner advertisement in the wide or narrow order of the reference area of the banner advertisement. If the shortest distance from the reference region D to the boundary line F is the same as the position specified by the position information of the local device 200 in FIG. 8A, the narrower the width of the reference region, So that the priority of the banner advertisement F with the narrower width of the reference area can be set higher than the banner advertisement D.

9 is a diagram illustrating an example of a banner advertisement output from the display unit of the local device 200 in the banner advertisement service system in which the priorities of the banner advertisements are determined according to the reference area specific to the community structure according to an embodiment of the present invention Fig. 5 to 8, when the location X specified by the location information of the local device 200 is included in the predetermined area, the priority setting module 120 determines whether the location Banner advertisements C, B, and A can be prioritized in the order of the banner advertisement having the reference areas A, B, In addition, the priority order setting module 120 can set the priority order of the banner advertisements D, F, H, G, and E for the banner advertisement having the reference areas D to H not included in the preset area. At this time, the priority order setting module 120 can set a high priority for the banner advertisement having the reference area included in the preset area including the location X specified by the location information of the locomotive device. Therefore, the priority order setting module 120 can set priorities in the order of the banner advertisements C, B, A, D, F, H, G and E, And may be displayed in the order of the advertisement banners as they are.

On the other hand, the priority order setting module 120 can set the priority order of the banner advertisement for each category. The category can be stored in the tag format included in the banner advertisement in the database module 110, so the priority setting module 120 can set the priority among the banner advertisements having the same category. In order to set the priority of the banner advertisement according to the category, the priority setting module 120 does not compare the reference areas of all the banner advertisements, but only the reference areas of the banner advertisements included in the category. Therefore, ) Is reduced, and the priority order of the banner advertisement can be set more quickly.

The reference area of the banner advertisement may be polygonal or circular. That is, the reference area of the banner advertisement may have various shapes. Referring to FIG. 5, the reference areas A to H have areas of different shapes. In the banner advertisement service system in which the priority according to the banner advertisement is determined according to the reference area according to the embodiment of the present invention, the priority of the banner advertisement is determined according to the presence in the predetermined area and the shortest distance to the local device 200 The priority of the banner advertisement can be changed by the shape of the reference region. Therefore, by setting the shape of the reference area to be polygonal or circular rather than simply setting the width of the reference area without considering the position, the advertiser can more effectively Banner ads can be exposed.

At this time, at least a part of the reference areas may overlap each other. Since the reference area of the banner advertisement is set by the advertiser through the advertiser device, when the reference area is set by a plurality of advertisers, the reference area may overlap at least a part with each other. Alternatively, even when one banner advertisement has a plurality of reference areas, at least some of the reference areas may overlap each other. However, in the banner advertisement service system in which the priorities of the banner advertisements are determined according to the reference area specific to the local community structure according to the embodiment of the present invention, It is possible to set the priority for the banner advertisement even if the reference areas overlap each other. Therefore, even if the reference areas of a plurality of banner advertisements are set to be complicated with each other, the banner advertisements can be sorted according to the priority order.

On the other hand, the service providing server 100 can receive the location information of the local device 200 at predetermined time intervals. In the case where the local device 200 is a mobile device and a location X specified by the location information of the local device 200 changes due to the movement of a user who owns the mobile device 200, Priorities should be set. Therefore, the service providing server 100 may receive the location information of the local device 200 at predetermined time intervals, and the priority setting module 120 may reset the priority order of the banner advertisement according to the location information . Here, the predetermined time may be variously set according to the request of the user.

5, when the location of the local device 200 is changed into the reference area D, if there is a preset area including the reference areas D, E, and F, The priority of the advertisement can be set. The first setting unit 121 of the priority setting module 120 sets the second setting unit 122 to a new preset area for the banner advertisement corresponding to the reference areas D, E, and F included in the new preset area, B, C, G, and H that are not included in the reference areas A, B, C, and H.

The present invention may be embodied in many other specific forms without departing from the spirit or essential characteristics and scope of the invention.

Claims

A banner advertisement service system for providing a banner advertisement to a local device (200)

And a service providing server (100) for receiving a banner advertisement request from the local device (200) and providing a banner advertisement to the local device (200)

The service providing server (100)

A database module 110 for receiving and storing the content to be displayed as the banner advertisement and the reference area of the banner advertisement independent of the location of the advertiser;

Setting a priority of a banner advertisement according to a width and a distance of a reference area of a banner advertisement stored in the database module (110) based on a location specified by the location information of the local device (200) A priority setting module 120 for setting a priority of a banner advertisement according to whether a location specified by the location information of the banner advertisement is included in a preset area; And

And an advertisement providing module (130) for arranging the banner advertisement stored in the database module (110) according to the priority set by the priority setting module (120) and providing the banner advertisement to the local device (200)

The priority setting module 120 may determine,

If the location specified by the location information of the local device 200 is included in the predetermined area, the priority of the banner advertisement is determined according to the width of the reference area for the banner advertisement including the reference area in the predetermined area The priority order of the banner advertisement is set in order of increasing width of the reference area, and if the small vendor should be preferentially protected, the priority order of the banner advertisement is set in order of narrowing the width of the reference area ,

The priority setting module 120 may determine,

Wherein the banner advertisement is included in the banner advertisement in the shortest distance between the position specified by the position information of the local device (200) and the boundary line of the reference area of the banner advertisement, Wherein the priorities of the banner advertisements are determined by a reference region specific to the community structure.
2. The method of claim 1,

Wherein the priority of each banner advertisement is determined by a reference region specific to a community structure, the banner advertisement service being determined by the popularity or the recommendation number of the content, and being updated at predetermined time intervals.
2. The apparatus of claim 1, wherein the priority setting module (120)

Wherein a priority order of the banner advertisement is set according to the width of the reference area for the banner advertisement in which all or a part of the reference area is included in the predetermined area. A banner advertisement service system in which priorities of stars are determined.
2. The apparatus of claim 1, wherein the priority setting module (120)

When the width of the reference area is the same as that of the banner advertisement in which the reference area is included in the predetermined area, a position between the position specified by the position information of the local device 200 and the boundary line of the reference area of the banner advertisement Wherein the priorities of the banner advertisements are set in the shortest distance in the order of shortest distance.
2. The apparatus of claim 1, wherein the priority setting module (120)

Wherein when the shortest distance is the same, the priority of the banner advertisement is set in the order of broadening the reference area of the banner advertisement. The banner advertisement service system.
2. The apparatus of claim 1, wherein the priority setting module (120)

Wherein when the shortest distance is the same, the priority of the banner advertisement is set in a narrow order of the reference area of the banner advertisement. system.