WO2019231141A1

WO2019231141A1 - Banner advertisement service system for determining priority of each banner advertisement on route according to reference area

Info

Publication number: WO2019231141A1
Application number: PCT/KR2019/005758
Authority: WO
Inventors: 김찬홍
Original assignee: (주) 알트소프트
Priority date: 2018-05-28
Filing date: 2019-05-13
Publication date: 2019-12-05
Also published as: KR101936179B1

Abstract

According to a banner advertisement service system for determining the priority of each banner advertisement on a route according to reference area, presented in the present invention, reference areas of banner advertisements are stored, a restricted area is set on the basis of a route from a starting point to a destination, and banner advertisements for which the reference areas are included in the restricted area are provided to a user device, and thus a user can easily obtain information on the periphery of the route from the starting point to the destination.

Description

Banner advertising service system that determines the priority of each banner advertisement on the path by reference area

The present invention relates to a banner advertisement service system, and more particularly, to a banner advertisement service system in which priority of each banner advertisement on a path is determined by a reference area.

Conventional advertisements have been provided through mass media such as newspapers, magazines, radio and broadcasting. However, with the development of mobile communication technology, as the number of users accessing the media through the mobile device increases exponentially, advertisements provided through the mobile devices have begun to be attempted. Conventional advertising through mass media unilaterally provides advertisements to an unspecified number, and thus has a limitation in that it is impossible to provide personalized advertisements to users. However, the advertisement through the mobile device has an advantage of providing personalized advertisement to the user by using various information of the user collected from the mobile device. Therefore, it is possible to provide customized advertisements to the user more effectively, so that advertising through mobile devices is one of the very important advertising means.

In general, as the content is displayed on the display of the mobile device while surfing the web, a bar-shaped advertisement content is displayed together in some areas, and the bar-shaped advertisement content corresponds to a banner. When a user views an advertisement content and clicks on a banner, the user is directed to a specific website associated with the banner, so that a banner advertisement can naturally lead the user to a specific website.

As mobile devices are widely distributed to users, banner advertisements using location information of mobile devices are provided. However, in some business areas, when providing banner ads to users, you often need to consider where your ads should appear rather than the physical location of your advertiser. For example, in the case of software companies, it is effective to expose banner advertisements in places where users of the software are mostly concentrated regardless of the physical location of the company. When providing a banner advertisement using the physical location of the advertiser as in the prior art, there was a problem that the advertisement can not be effectively made to the user in the business field.

On the other hand, navigation and map applications are often helped when traveling by car or walking. In this case, the information about the destination is searched in advance, the departure point and the destination are input, and the navigation path is received. In addition to the information about the departure point and the destination, it is difficult to obtain information about the vicinity of the movement path. Even if there is a tourist destination or restaurant that can be reached between the origin and the destination, there is no information about this, and it is not easy to search for the information around the route. There is a limit that is not easy to provide. In some cases, advertisers install signage around the road, but the information that can be provided by the signage is limited, and the number of users who decide to visit only by looking at the signage is decreasing, and the demand for other advertisement providing methods is increasing.

On the other hand, as a prior art related to the present invention, Korean Patent Laid-Open Publication No. 10-2007-0000607 (name of the invention: a method for providing an advertisement service on a driving route, a device and a recording medium recording the method, published date: January 2007 03), Korean Patent Application Publication No. 10-2010-0090402 (name of the invention: an advertisement providing apparatus and method for using and recording exposure information of an advertisement provided during a navigation guide of a navigation, a publication date: August 16, 2010) And the like have been disclosed.

The present invention is proposed to solve the above problems of the conventionally proposed methods, by storing the reference area of the banner ad, and setting the restricted area based on the route from the starting point to the destination, the reference area is limited area Providing a banner advertisement included in the user device to the user device, the user can easily obtain information around the route from the origin to the destination, providing a banner advertising service system in which the priority per banner advertisement on the route is determined by the reference area For that purpose.

In addition, the present invention, by setting the reference area of the banner advertisement independent of the advertiser's location, it is possible to provide a banner advertisement to the user searching for a path passing through the area to be advertised, regardless of the advertiser's physical location, The banner advertisement may be arranged and provided to the user device according to the priority area set according to the reference area of the banner advertisement and the distance from the start or destination, the distance to the route, and the like, so that the user can easily view the banner advertisement. Another object of the present invention is to provide a banner advertisement service system in which the priority of each banner advertisement on the path is determined by the region.

Banner advertisement service system in which the priority per banner advertisement on the path is determined by the reference area according to the characteristics of the present invention for achieving the above object,

In the banner advertising service system,

A service providing server for providing a banner advertisement to a user device;

The service providing server,

A database module configured to receive and store a reference area of the banner advertisement independent of the content to be displayed as the banner advertisement and the position of an advertiser;

A route providing module which receives a departure point and a destination point from a user device and provides a route from the departure point to the arrival point;

An advertisement selecting module configured to set a restricted region based on the path, and select a banner advertisement in which a reference region of the banner advertisement stored in the database module is included in the restricted region;

A priority setting module for setting priorities of the selected banner advertisements in the order in which the reference area of the banner advertisements is close to the starting point; And

And an advertisement providing module for arranging banner advertisements stored in the database module according to the priority set in the priority setting module and providing the arranged advertisement to the user device.

Preferably, the database module,

A plurality of reference areas may be received and stored for one banner advertisement.

Preferably,

The route providing module provides at least one route from a departure point to an arrival point,

The advertisement selecting module may set a restricted area based on a selected route among the provided routes and select a banner advertisement.

Preferably, the restricted area is,

It may be an area within a limited distance from the selected path.

More preferably, the limit distance is

It is preset by the user or the administrator, and can be changed at the request of the user device.

Preferably, the priority setting module,

The priority area of the selected banner advertisement may be set in the order in which the reference area of the banner advertisement is close to the destination.

Preferably, the priority setting module,

If the reference area of the banner ad is located on the same distance from the starting point, the shortest distance from the starting point to the boundary of the reference area of the banner ad, the area of the reference area of the banner ad, or the reference area of the banner ad is determined. The priority of the selected banner advertisement may be set according to the ratio of the area included in the restricted area.

Preferably, the advertisement providing module,

The banner advertisement may be displayed on a map and provided to the user device.

According to the banner advertisement service system in which the priority of each banner advertisement on the route is determined by the reference region proposed by the present invention, the reference region of the banner advertisement is stored, and the restricted region is set based on the route from the origin to the destination. In addition, by providing a banner advertisement in which the reference area is included in the restricted area to the user device, the user may easily obtain information around the path from the origin to the destination.

In addition, according to the present invention, by setting a reference area of the banner ad independent of the advertiser's location, it is possible to provide a banner ad to a user searching for a path passing through the area to be advertised irrespective of the advertiser's physical location. By arranging the banner advertisements according to the priority set according to the reference area of the banner advertisement and the distance from the departure or destination, the distance to the route, and the like, the banner advertisements can be conveniently provided to the user device.

1 is a diagram illustrating a configuration of a banner advertisement service system in which priority of banner advertisements on a path is determined by a reference region according to an embodiment of the present invention.

FIG. 2 is a diagram illustrating a detailed configuration of a service providing server in a banner advertisement service system in which priority of each banner advertisement on a path is determined by a reference area according to an embodiment of the present invention. FIG.

3 is a diagram illustrating a path provided by a path providing module in a banner advertisement service system in which priority of each banner advertisement on a path is determined by a reference area according to an embodiment of the present invention.

4 is a diagram illustrating a process of selecting a banner advertisement in the banner advertisement service system in which the priority of each banner advertisement on the path is determined by the reference region according to an embodiment of the present invention.

FIG. 5 is a diagram illustrating a shortest distance between a starting point and reference areas C, D, and E in a banner advertisement service system in which priority of each banner advertisement on a path is determined by a reference area according to an embodiment of the present invention.

6 to 8 are diagrams illustrating, for example, a screen of a user device on which a banner advertisement is displayed in a banner advertisement service system in which priority of each banner advertisement on a path is determined by a reference area according to an embodiment of the present invention.

FIG. 9 is a diagram illustrating a banner advertisement displayed on a path in a banner advertisement service system in which priority of each banner advertisement on a path is determined by a reference area according to an embodiment of the present invention.

100: service providing server

110: database module

120: route provision module

130: Ad selection module

140: priority setting module

150: ad serving module

200: user device

300: advertiser device

Hereinafter, exemplary embodiments of the present invention will be described in detail with reference to the accompanying drawings so that those skilled in the art may easily implement the present invention. However, in describing the preferred embodiment of the present invention in detail, if it is determined that the detailed description of the related known function or configuration may unnecessarily obscure the subject matter of the present invention, the detailed description thereof will be omitted. In addition, the same reference numerals are used throughout the drawings for parts having similar functions and functions.

In addition, in the specification, when a part is 'connected' to another part, it is not only 'directly connected' but also 'indirectly connected' with another element in between. Include. In addition, the term "comprising" a certain component means that the component may further include other components, except for the case where there is no contrary description.

FIG. 1 is a diagram illustrating a configuration of a banner advertisement service system in which priority of banner advertisements on a path is determined by a reference area according to an embodiment of the present invention. As shown in FIG. 1, a banner advertisement service system in which priority of banner advertisements on a path is determined by a reference area according to an embodiment of the present invention is a service providing server that provides banner advertisements to a user device 200. It may be configured to include (100), may further comprise a user device 200 and the advertiser device (300).

The service providing server 100 may search for a route using the source and destination information input by the user device 200, and provide a banner advertisement around the route to the user device 200. Here, providing the banner advertisement to the user device 200 by the service providing server 100 means transmitting data of the banner advertisement to be displayed on the display of the user device 200 to the user device 200 through a network. it means.

The user device 200 may be a device capable of transmitting and receiving data with the service providing server 100 through a network. It may include mobile devices such as smartphones, tablet PCs, and wearable devices, and may include various devices that can use in-vehicle navigation or web or application-based map search services. have. However, the user device 200 is not limited to the above-described types of devices, and any device capable of transmitting and receiving data with the service providing server 100 through a network and outputting a banner advertisement through a display unit may be used regardless of the specific type. It may be included in the user device 200 of the present invention.

Meanwhile, in the present invention, the network may be a wired or mobile radio network such as a local area network (LAN), a wide area network (WAN), or a value added network (VAN), or the like. It may include all kinds of wireless networks such as satellite communication networks, wireless broadband internet (WIBRO), high speed downlink packet access (HSDPA), and the like.

The advertiser device 300 may transmit and receive data with the service providing server 100 through a network to input and change content and a reference area to be displayed as a banner advertisement. According to an embodiment, the advertiser device 300 may be provided with a banner advertisement provision status from the service provision server 100.

FIG. 2 is a diagram illustrating a detailed configuration of a service providing server 100 in a banner advertisement service system in which priority of each banner advertisement on a path is determined by a reference area according to an embodiment of the present invention. As shown in FIG. 2, the service providing server 100 of the banner advertisement service system in which the priority of each banner advertisement on the path is determined by the reference area according to the embodiment of the present invention may include a database module 110 and a path. The provision module 120, the advertisement selection module 130, the priority setting module 140, and the advertisement providing module 150 may be configured to be included.

The database module 110 may receive and store the content to be displayed as the banner advertisement and the reference region of the banner advertisement independent of the position of the advertiser. Here, the content may be data including text, images, sounds, and videos. In the present invention, the banner advertisement may be an advertisement in a general sense, but may also be content providing information. When the user selects a banner advertisement displayed on the user device 200, the linked detailed information or a linked website is provided. Can be.

The reference area may be used to select a banner advertisement in the advertisement selection module 130 to be described later and to set the priority of the banner advertisement in the priority setting module 140. This reference area may be set through the advertiser device 300 and may be independent of the advertiser's physical location. That is, even though the advertiser is in the 'A' area, the reference area of the banner advertisement may be set as the 'B' area.

Meanwhile, in some embodiments, the width of the reference area may be determined according to the advertising cost. Alternatively, the width of the reference area may be determined by the service providing server 100 by using the popularity or recommendation of the content independently of the advertising cost. For example, when the popularity of the banner advertisement A content is higher than the content of the banner advertisement B, the width of the reference region of the banner advertisement A may be determined to be wider than that of the banner advertisement B. However, the width of the reference area is not only determined by the above-described embodiment, but may be determined in various ways.

In addition, the database module 110 may receive and store a plurality of reference areas for one banner advertisement. Since the reference area of the banner advertisement may be set independently of the plurality of areas without being dependent on the physical location of the advertiser, the banner advertisement may be more effectively exposed to the user through the plurality of reference areas.

The route providing module 120 may receive a departure point and a destination point from the user device 200 and provide a route from the departure point to the arrival point. That is, the route providing module 120 may search for and provide a route from a departure point to an arrival point through a web or application based map search service, and may provide at least one route from the departure point to the arrival point. You can provide a variety of themed routes, including the best route, the shortest route, the least transfer route and the toll-free route.

3 is a diagram illustrating a path provided by the path providing module 120 in the banner advertisement service system in which the priority of each banner advertisement on the path is determined by the reference area according to an embodiment of the present invention. As shown in FIG. 3, the route providing module 120 of the banner advertisement service system in which the priority of each banner advertisement on the route is determined by the reference region according to the exemplary embodiment of the present invention is searched using the source and destination information. A plurality of paths may be provided to the user device 200.

The advertisement selecting module 130 may set a restricted area based on the path, and select a banner advertisement in which the reference area of the banner advertisement stored in the database module 110 is included in the restricted area. When a plurality of paths are provided, the advertisement selection module 130 may set a restricted area based on a selected path among the provided paths and select a banner advertisement. In the present invention, since a banner advertisement is selected by setting a restricted area based on a route, a banner advertisement around a route may be provided to the user device 200 in addition to the banner advertisement in which the reference region is located on the route.

Here, the restricted area may be an area within a limited distance from the selected path. Therefore, since an area having an area is set based on the path, information to the restricted area around the path can be provided to the user.

FIG. 4 is a diagram illustrating a process of selecting a banner advertisement in a banner advertisement service system in which priority of each banner advertisement on a path is determined by a reference region according to an embodiment of the present invention. As shown in FIG. 4, the advertisement selection module 130 of the banner advertisement service system in which the priority of each banner advertisement on the route is determined by the reference region according to an embodiment of the present invention includes a route from the starting point to the arrival point. You can set the limited area as the limit distance up and down (solid area) based on the solid line). In this case, the limit distance may be preset by a user or an administrator, and may be changed according to a request of the user device 200. That is, if the user device 200 checks the provided banner advertisement and wants to be provided with a banner advertisement in a wider peripheral area, the banner advertisement may be requested again by extending the limit distance.

Meanwhile, the advertisement selection module 130 may select a banner advertisement in which the reference region of the banner advertisement is included in the restricted region, and determine that the advertisement region is included when some or all of the reference region overlaps with the restricted region. That is, in the example as shown in FIG. 4, since the reference areas A and D are entirely included in the restricted area, the advertisement selecting module 130 may select the banner advertisements A and D. In addition, since the reference areas C and E are partially included in the restricted area, the advertisement selection module 130 may select banner advertisements C and E as well. However, according to an exemplary embodiment, the advertisement selecting module 130 may select a banner advertisement in which a predetermined ratio or more of the reference region is included in the restricted region. On the other hand, since the banner advertisements B and F are not included in the restricted area at all, they are not selected regardless of the distance from the start or destination.

The priority setting module 140 may set the priority of the banner advertisement in which the reference area of the banner advertisement is selected in order of being close to the starting point. In this case, the distance from the departure point to the reference area may be a distance to the boundary line of the reference area. More specifically, it is possible to use the distance at which the boundary of the reference area appears in the restricted area while moving along the path at the starting point. In some embodiments, the shortest distance from the starting point to the reference area may be used. In addition, the priority of the banner advertisement is set in the order in which the boundary of the reference area appears in the restricted area while moving along the path from the starting point, but if the distance from the starting point is the same, the shortest distance from the starting point to the boundary of the reference area is short. You can set priorities as you like.

That is, in the example as shown in FIG. 4, the banner advertisement selected by the advertisement selecting module 130 is banner advertisements A, C, D, and E, and the banner advertisement selected by the priority setting module 140 based on the starting point. By setting priorities among the two, banner advertisements A are first and banner advertisements C, D and E are equally second, in order of short distance to the boundary line of the reference area moving along the route from the starting point. At this time,

FIG. 5 is a diagram illustrating a shortest distance to a starting point and reference areas C, D, and E in a banner advertisement service system in which priority of each banner advertisement on a path is determined by a reference area according to an embodiment of the present invention. As shown in FIG. 4, for reference areas C, D, and E having the same distance along the path from the source, the shortest straight distance from the source regardless of the path is, as shown in FIG. 5, the reference area C, Short in order of D and E. Accordingly, the priority setting module 140 may set priorities in the order of banner advertisements C, D, and E. FIG.

The advertisement providing module 150 may arrange and provide the banner advertisement stored in the database module 110 to the user device 200 according to the priority set in the priority setting module 140. That is, the advertisement providing module 150 may transmit data about banner advertisements having priority settings to the user device 200 through a network. The user device 200 may display the banner advertisement to the user according to the priority, by outputting data on the display of the priority-set banner advertisement received from the advertisement providing module 150 to the display.

FIG. 6 is a diagram illustrating an example of a screen of a user device 200 displaying a banner advertisement in a banner advertisement service system in which priority of each banner advertisement on a path is determined by a reference area according to an embodiment of the present invention. . The advertisement providing module 150 of the banner advertisement service system in which the priority of each banner advertisement on the path is determined by the reference region according to an embodiment of the present invention, as described with reference to FIGS. According to the distance along the route and the shortest distance from the starting point, the banner advertisements are arranged and provided to the user device 200 in the order of banner advertisements A, C, D, and E, and the user device 200 is illustrated in FIG. 6. As shown, the banner advertisement may be displayed in a list according to the provided priority.

Meanwhile, priority may be set for banner advertisements having the same distance from the starting point to the reference area according to the area of the reference area. More specifically, the priority may be set in the order in which the area of the reference area is wide or in the narrow order. That is, in the example as shown in FIG. 4, for the reference areas C, D, and E that are at the same distance from the starting point, the area of the reference area has the widest reference area E, the next widest reference area C, and the reference area. The area of D is the narrowest. Accordingly, the priority setting module 140 may set the priority of the banner advertisements C, D, and E in the order of the banner advertisements E, C, and D.

FIG. 7 illustrates an example of a screen of a user device 200 displaying a banner advertisement in a banner advertisement service system in which priority of each banner advertisement on a path is determined by a reference area according to an embodiment of the present invention. . As shown in FIG. 7, the advertisement providing module 150 of the banner advertisement service system in which the priority of each banner advertisement on the path is determined by the reference area according to an embodiment of the present invention is a path from the starting point to the reference area. According to the distance and the width of the reference area according to the order, the banner ads in the order of the advertisements A, E, C and D are arranged and provided to the user device 200, the user device 200 lists according to the priority received Can display banner ads.

In addition, for banner advertisements having the same distance from the starting point to the reference area, priority may be set according to a ratio of the area included in the restricted area. More specifically, the priority can be set in the order of high or low order of the area contained in the restricted area with respect to the total area of the reference area. That is, in the example as shown in FIG. 4, for the reference areas C, D, and E that are at the same distance from the starting point, the reference area D includes the reference area C while the entire reference area is included in the limited area (100%). And E are only partially included in the restricted region. Of the reference areas C and E, the reference area E contains more than half of the total reference area in the restricted area (about 60%), but the reference area C includes only one third of the total reference area in the restricted area. (About 30%). Accordingly, the priority setting module 140 may set priorities for banner advertisements C, D, and E in the order of banner advertisements D, E, and C. FIG.

FIG. 8 is a diagram illustrating a screen of a user device 200 displaying a banner advertisement in a banner advertisement service system in which priority of each banner advertisement on a path is determined by a reference area according to an embodiment of the present invention. . As shown in FIG. 8, the advertisement providing module 150 of the banner advertisement service system in which the priority of each banner advertisement on the route is determined by the reference region according to an embodiment of the present invention is a path from the starting point to the reference region. According to the ratio of the distance and the reference area in the restricted area, the banner ads in the order of the banner advertisements A, D, E and C are arranged and provided to the user device 200, the user device 200 received You can display banner ads in a list according to their priority.

As such, if the reference area of the banner advertisement is located at the same distance from the starting point, the priority setting module 140 may include the shortest distance from the starting point to the boundary line of the reference area of the banner ad, the area of the reference area of the banner ad, or the banner. The priority of the selected banner advertisement may be set according to the ratio of the area where the reference region of the advertisement is included in the restricted region. More specifically, the ratio of the area where the reference area of the banner ad is included in the restricted area in the order of shortest distance from the starting point to the boundary line of the reference area of the banner ad, in the order that the area of the reference area of the banner ad is wide. You can set the priority of banner ads in this higher order.

According to an embodiment, when the reference area is in a circle shape, the priority setting module 140 may determine the shortest distance between the path and the center of the reference area of the banner ad if the reference area of the banner ad is located at the same distance from the starting point. May set priorities of the selected banner advertisements in the order of close proximity.

Meanwhile, the priority setting module 140 may set the priority of the banner advertisement in the order in which the reference area of the banner advertisement is close to the destination. Depending on the user, the user may want to preferentially view information close to the destination, and thus, the priority of the banner advertisement may be set in the order of the starting point or the closest destination according to the request of the user device 200.

FIG. 9 is a diagram illustrating a banner advertisement displayed on a path in the banner advertisement service system in which priority of each banner advertisement on the path is determined by the reference area according to an embodiment of the present invention. As shown in FIG. 9, the advertisement providing module 150 displays a banner advertisement on a map in a banner advertisement service system in which priority of each banner advertisement on a path is determined by a reference area according to an embodiment of the present invention. To the user device 200. That is, when "path 2" is selected from the plurality of paths provided as shown in FIG. 3, the restricted area is set based on the path 2, and the banner advertisements A, C, D, and the selected advertisements are selected by the advertisement selection module 130. E can be displayed on the map according to the set priority. According to an embodiment, the banner advertisement may be displayed at the position of the reference region of the banner advertisement. In the present invention, by displaying and providing a banner advertisement on the map rather than a list form as shown in Figures 6 to 8, it is possible to provide a variety of banner advertisements to suit the user's taste.

Meanwhile, the advertisement providing module 150 may provide banner advertisements classified by category. The advertisement providing module 150 may provide only the banner advertisement included in the category selected by the user by filtering the banner advertisement provided to the user device 200 according to the category. These categories may be stored in a tag format included in the banner advertisement in the database module 110. For example, the category may be variously set according to a business type of a company such as a restaurant, a bank, a lodging, and a cafe.

The present invention described above may be variously modified or applied by those skilled in the art, and the scope of the technical idea according to the present invention should be defined by the following claims.

Claims

In the banner advertising service system,

The service providing server 100 for providing a banner advertisement to the user device 200,

The service providing server 100,

A database module 110 for receiving and storing a reference area of the banner advertisement independent of the content to be displayed as the banner advertisement and the position of the advertiser;

A route providing module 120 which receives a departure point and a destination from the user device 200 and provides a route from the departure point to the arrival point;

An advertisement selecting module 130 for setting a restricted region based on the path and selecting a banner advertisement in which the reference region of the banner advertisement stored in the database module 110 is included in the restricted region;

A priority setting module 140 for setting the priority of the selected banner advertisement in the order in which the reference area of the banner advertisement is close to the starting point; And

And an advertisement providing module 150 for arranging banner advertisements stored in the database module 110 and providing them to the user device 200 according to the priority set by the priority setting module 140.

The priority setting module 140,

If the reference area of the banner ad is located on the same distance from the starting point, the shortest distance from the starting point to the boundary of the reference area of the banner ad, the area of the reference area of the banner ad, or the reference area of the banner ad is determined. The banner advertisement service system of claim 1, wherein the priority of the selected banner advertisement is set according to the ratio of the area included in the restricted area.
The method of claim 1, wherein the database module 110,

The banner advertisement service system of which the priority of each banner advertisement on the path is determined by the reference region, characterized by receiving and storing a plurality of reference regions for one banner advertisement.
The method of claim 1,

The route providing module 120 provides at least one route from a departure point to an arrival point,

The advertisement selection module 130 sets banner areas based on a selected path from among the provided paths and selects a banner advertisement. The banner advertisement service in which priority of each banner advertisement on the path is determined by the reference area is determined. system.
The method of claim 3, wherein the restriction area,

The banner advertisement service system of claim 1, wherein the priority of each banner advertisement on the path is determined by the reference area.
The method of claim 4, wherein the limit distance,

The banner advertisement service system, which is preset by a user or an administrator, is changed according to a request of the user device (200), and the priority of each banner advertisement on the path is determined by the reference area.
The method of claim 1, wherein the priority setting module 140,

The banner advertisement service system of which the priority of each banner advertisement on the path is determined by the reference region, characterized in that the reference region of the banner advertisement sets the priority of the selected banner advertisement in the order close to the destination.
The method of claim 1, wherein the advertisement providing module 150,

And displaying the banner advertisement on a map and providing the banner advertisement to the user device (200).