WO2019216669A1

WO2019216669A1 - Advertisement service system for video in which priority of advertisement is determined and provided by reference region

Info

Publication number: WO2019216669A1
Application number: PCT/KR2019/005568
Authority: WO
Inventors: 김찬홍
Original assignee: (주) 알트소프트
Priority date: 2018-05-11
Filing date: 2019-05-09
Publication date: 2019-11-14
Also published as: KR101909695B1

Abstract

According to an advertisement service system for video in which the priority of each advertisement is determined and provided by a reference region, proposed by the present invention, the reference region of the advertisement is set such that an advertisement can be provided to a user device outputting a video in a region to be advertised regardless of the physical location of an advertiser, and the priority of the advertisement is set on the basis of the width and distance of the reference region of the advertisement such that even when same video is played on the user device of the same user, the advertisement displayed may vary depending on the location of the user device.

Description

Ad service system for video provided with priority determined by advertisement area by reference area

The present invention relates to an advertisement service system, and more particularly, to an advertisement service system for a video provided by determining a priority for each advertisement by a reference area.

With the development of video streaming technology, it is possible to play video on an application or a web browser without installing a separate video player, and according to the development of communication technology, more users are watching videos on the go using mobile devices. In recent years, the online video market is growing, such as opening a movie or distributing a broadcast program using an online streaming service. In particular, in addition to videos provided by broadcasters, VJ, which has gained popularity and profit from various contents such as product reviews, gameplay, and meals according to individual interests and personalities, has been introduced, so that videos can be downloaded even when spending leisure time or searching for information. It is a trend to utilize. Such video has attracted much attention from advertisers as an attractive advertising means in that the user's sense means are concentrated on the video while watching the video and the user uses it for a relatively long time compared to other contents.

Meanwhile, as mobile devices are widely used by users, advertisements using location information of mobile devices are provided. The location information collected through the GPS module of the mobile device may be used to provide a personalized advertisement to the user. For example, if the user is currently in the 'Gangnam-gu Office Station', the user may be provided with advertisements for businesses near the 'Gangnam-gu Office Station'. That is, the advertisement is provided by using the location information of the user and the location of the advertiser, so that the advertisement can be more effectively provided to the user.

However, in some business areas, when providing an advertisement to a user, you often need to consider where the advertisement should appear rather than the physical location of the advertiser. For example, in the case of software companies, it is effective to expose advertisements in places where users of the software are mostly concentrated regardless of their physical location. When providing an advertisement using the physical location of the advertiser as in the prior art, there was a problem that the advertisement can not be effectively made to the user in the business field.

In addition, as described above, the advertisement using the location information has not yet been applied to the advertisement for the video. That is, due to the characteristics of the video, although advertisements such as inserting advertisements related to keywords tagged in the video or inserting intermediate advertisements are provided, they do not provide advertisements specific to the region. Since many users use the video streaming service on their mobile devices, there is a possibility to provide various advertisements to the video according to the changing user location. Therefore, it is necessary to introduce a technology that can effectively provide advertisements to videos using location information.

On the other hand, in the prior art related to the present invention, registered patent No. 10-1610862 (name of the invention: a method and apparatus for inserting an advertisement in a streaming service, registered date: April 04, 2016), registered patent No. 10-1001796 Issue (name of the invention: a method and system of advertising using a video, registration date: December 09, 2010) and the like have been disclosed.

The present invention has been proposed to solve the above problems of the conventionally proposed methods, by setting the reference region of the advertisement, to the user device that the video is output in the region to be advertised regardless of the physical location of the advertiser Advertisement can be provided, the priority of the advertisement is set based on the width and distance of the reference area of the advertisement, so that even if the same video is played on the user device of the same user, the advertisement is displayed according to the position of the user device The purpose of the present invention is to provide an advertisement service system for a video, in which the priority of each advertisement is determined by the reference region, which can be changed.

In addition, the present invention, by displaying the advertising content superimposed on the video output by the video player, the advertising content can be effectively exposed to the user, the playback of the video is started and a predetermined time has elapsed or the position of the user device is When the video is changed, the priority level of each advertisement is determined by the reference area so that the advertisement device according to the reference area can be effectively provided to the user device by providing the newly set priority to the user device. It is another object to provide an advertising service system for.

Advertisement service system for a video provided by determining the priority per advertisement by the reference area according to the characteristics of the present invention for achieving the above object,

An advertisement service system for providing an advertisement to a user device,

A service providing server receiving an advertisement request for a video from the user device and providing an advertisement to the user device on which the video is output;

The service providing server,

A database module for receiving and storing an advertisement content to be provided to the video and a reference region of the advertisement, which is independent of a location of an advertiser;

A priority setting module that sets a priority of the advertisement using a reference area of the advertisement stored in the database module based on the position specified by the location information of the user device; And

And an advertisement providing module for arranging advertisement contents stored in the database module according to the priority set in the priority setting module and providing the advertisement contents to the user device.

The user device,

Displaying the provided advertising content is superimposed on the upper portion of the output video is characterized by its configuration.

Preferably, the priority setting module,

The priority of the advertisement may be set according to whether the reference region of the advertisement stored in the database module includes a location specified by the location information of the user device.

Preferably, the priority setting module,

When the reference area of the advertisement stored in the database module includes a location specified by location information of the user device, the priority area of the advertisement may be set in a wide order.

Preferably, the priority setting module,

If the reference region of the advertisement stored in the database module does not include a position specified by the position information of the user device, the shortest between the position specified by the position information of the user device and the boundary of the reference region of the advertisement Advertisements can be prioritized in order of distance.

Preferably, the user device,

The advertisement content provided from the advertisement providing module may be displayed by being superimposed on the output of the video sequentially or simultaneously according to the priority set by the priority setting module.

Preferably, the user device,

The advertisement content provided from the advertisement providing module may be superimposed on the output of the output video at predetermined time intervals according to the priority set in the priority setting module.

Preferably, the user device,

When the play of the video is requested, an advertisement request for a video is transmitted to the service providing server, and when a predetermined time elapses from the time when the playing of the video starts, the advertisement request for the video is resent to the service providing server. Can be.

Preferably,

The service providing server receives location information at a predetermined time interval from the user device,

The priority setting module resets the priority of the advertisement when a location specified by the received location information of the user device is changed,

The user device may receive advertisement content arranged according to the priority reset in the priority setting module, and display the advertisement content by overlapping the upper portion of the output video.

According to the advertisement service system for video provided by determining the priority of each advertisement by the reference region proposed by the present invention, by setting the reference region of the advertisement, in the region to be advertised regardless of the physical location of the advertiser The advertisement may be provided to a user device on which the video is output, and the priority of the advertisement may be set based on the width and distance of the reference region of the advertisement, so that the user device may be played even when the same video is played on the user device of the same user. The displayed advertisement may vary depending on the location of the.

In addition, according to the present invention, by displaying the advertising content superimposed on the video output by the video player, the advertising content can be effectively exposed to the user, the playback of the video starts and a predetermined time has elapsed or the location of the user device When is changed, by providing an advertisement whose priority is newly set to the user device, it is possible to effectively provide an advertisement according to the reference region even in a video having a long playing time.

1 is a diagram illustrating a configuration of an advertisement service system for a video provided by determining a priority of each advertisement by a reference region according to an embodiment of the present invention.

FIG. 2 is a diagram illustrating a detailed configuration of a service providing server in an advertisement service system for a video in which a priority for each advertisement is determined by a reference region according to an embodiment of the present invention.

3 is a diagram illustrating an example of a reference region in the advertisement service system for a video provided by determining the priority of each advertisement by the reference region according to an embodiment of the present invention.

FIG. 4 is a diagram illustrating a priority setting module of a priority setting module of an advertisement service system for a video provided by determining a priority of each advertisement by a reference area according to an embodiment of the present invention.

5 is to set the priority for the reference areas B, C and D in the priority setting module of the advertisement service system for the video provided by determining the priority for each advertisement by the reference area according to an embodiment of the present invention Drawing showing the state.

FIG. 6 is a diagram illustrating setting priorities of reference areas A, E, and F in a priority setting module of an advertisement service system for a video provided by determining a priority for each advertisement by a reference area according to an embodiment of the present invention. Drawing showing the state.

FIG. 7 is a diagram illustrating an example of a user device in which an advertisement is displayed on a video in an advertisement service system for a video in which a priority for each advertisement is determined and provided by a reference area according to an embodiment of the present invention.

8 is a diagram illustrating an example of a user device in which a plurality of advertisements are displayed on a video in an advertisement service system for a video in which a priority for each advertisement is determined by a reference area according to an embodiment of the present invention.

9 is a view showing, for example, the priority of each advertisement region in the advertisement service system for a video provided by determining the priority of each advertisement by the reference region according to an embodiment of the present invention.

FIG. 10 is a diagram illustrating an example of a user device in which an advertisement is displayed according to a time change in an advertisement service system for a video in which a priority for each advertisement is determined by a reference region according to an embodiment of the present invention.

FIG. 11 is a view illustrating an example in which a reference area of an advertisement is input in an advertisement service system for a video provided by determining priority of each advertisement by a reference area according to an embodiment of the present invention.

Hereinafter, exemplary embodiments of the present invention will be described in detail with reference to the accompanying drawings so that those skilled in the art may easily implement the present invention. However, in describing the preferred embodiment of the present invention in detail, if it is determined that the detailed description of the related known function or configuration may unnecessarily obscure the subject matter of the present invention, the detailed description thereof will be omitted. In addition, the same reference numerals are used throughout the drawings for parts having similar functions and functions.

In addition, in the specification, when a part is 'connected' to another part, it is not only 'directly connected' but also 'indirectly connected' with another element in between. Include. In addition, the term "comprising" a certain component means that the component may further include other components, except for the case where there is no contrary description.

FIG. 1 is a diagram illustrating a configuration of an advertisement service system for a video provided by determining priority of each advertisement by a reference region according to an embodiment of the present invention. As shown in FIG. 1, an advertisement service system for a video provided by determining a priority for each advertisement by a reference region according to an embodiment of the present invention may include a service providing server 100. , The user device 200 and the advertiser device 300 may be further included.

The service providing server 100 may receive an advertisement request for a video from the user device 200 and provide an advertisement to the user device 200 on which the video is output. That is, the service providing server 100 may arrange the advertisements to be provided to the user device 200 playing the video through the web or the application, so that the arranged advertisements are output on the screen of the video player 210. Providing the advertisement to the user device 200 may mean transmitting content data about the advertisement displayed on the display of the user device 200 to the user device 200 through a network.

The user device 200 may be a device capable of transmitting and receiving data with the service providing server 100 through a network. Here, the user device 200 may include a mobile device such as a smartphone, a tablet PC, and a wearable device, and may use a personal computer (PC), a laptop (which can use location information). laptop computer) etc. However, the user device 200 of the present invention is not limited to the above-described types of devices, and transmits / receives data to and from the service providing server 100 through a network and plays video content. Any device capable of displaying an advertisement content by inserting an advertisement and overlapping the upper portion of the video may be included in the user device 200 regardless of its specific type.

In addition, the user device 200 of the present invention may display the advertisement content provided from the service providing server 100 by superimposing the output video. In this case, the advertisement content is not inserted into the video as an intermediate advertisement, and the advertisement content is displayed in the form of a floating window or a pop-up window on the top of the video without being affected by the flow of the video. Can be. When the advertisement content displayed on the user device 200 is selected by a user by clicking or touching, the service providing server 100 may provide an advertiser web page, a detailed advertisement, a video advertisement, or the like linked to the selected advertisement content.

Meanwhile, the user device 200 of the present invention may play video content through the video player 210. Here, the video player 210 is a player capable of playing a video stored in the user device 200, playing a video by streaming, etc., and using the HTML protocol or the like as well as a program separately installed in the user device 200. It can include video content that can play video without a plug-in in a browser or application.

The advertiser device 300 is a device capable of transmitting and receiving data with the service providing server 100 through a network, and may provide information on the advertisement content to the service providing server 100. That is, the service providing server 100 may receive and store information about an advertisement from the advertiser device 300. Here, the information about the advertisement may include content to be displayed as an advertisement described below and a reference region of the advertisement.

Meanwhile, in the present invention, the network may be a wired or mobile radio network such as a local area network (LAN), a wide area network (WAN), or a value added network (VAN), or the like. It may include all kinds of wireless networks such as satellite communication networks, wireless broadband internet (WIBRO), high speed downlink packet access (HSDPA), and the like.

FIG. 2 is a diagram illustrating a detailed configuration of a service providing server 100 in an advertisement service system for a video in which a priority for each advertisement is determined by a reference region according to an embodiment of the present invention. As shown in FIG. 2, the service providing server 100 of the advertisement service system for a video provided with priority determined by advertisements based on a reference area according to an embodiment of the present invention includes a database module 110, It may be configured to include a priority setting module 120 and the advertisement providing module 130. Hereinafter, each component constituting the service providing server 100 will be described in detail.

The database module 110 may receive and store the advertisement content to be provided in the video and the reference region of the advertisement independent of the position of the advertiser. More specifically, the database module 110 may serve to store the advertisement content input from the advertiser device 300 and the reference region of the advertisement. Here, the advertisement content may be data including text, images, sounds, and videos. In addition, the advertisement content can have a certain level of transparency, or by adjusting the transparency, it is possible to minimize the inconvenience of viewing the video of the user according to the display of the advertisement content.

The reference area of the advertisement may be used to set the priority of the advertisement in the priority setting module 120 described later. Since the advertisement has the highest priority in the reference area, the reference area corresponds to the area where the advertisement can be most exposed to the user. This reference area may be set through the advertiser device 300 and may be independent of the advertiser's physical location. That is, even if the advertiser is in the 'A' area, the reference area of the advertisement can be set to the 'B' area.

Meanwhile, in some embodiments, the width of the reference area may be determined according to the advertising cost. Alternatively, the width of the reference area may be determined by the service providing server 100 by using the popularity or recommendation of the content independently of the advertising cost. For example, if the popularity of the advertisement A is higher than the popularity of the advertisement B, the width of the reference region of the advertisement A may be determined to be wider than the width of the reference region of the advertisement B. In this case, the popularity of the advertisement may be determined by the number of times of selection of the advertisement by the user, the number of sharing, and the like. However, the width of the reference area is not only determined by the above-described embodiment, but may be determined in various ways.

In addition, the database module 110 may receive and store a plurality of reference areas for one advertisement. Since the reference area of the advertisement may be set independently of the plurality of areas without being dependent on the physical location of the advertiser, the advertisement may be more effectively exposed to the user through the plurality of reference areas.

The priority setting module 120 may set the priority of the advertisement using the reference area of the advertisement stored in the database module 110 based on the position specified by the location information of the user device 200. More specifically, the priority setting module 120 determines the priority of the advertisement according to whether the reference area of the advertisement stored in the database module 110 includes a location specified by the location information of the user device 200. Can be set. Here, the location information of the user device 200 may be the location of the user device 200 using a location information system or a mobile communication network.

3 is a diagram illustrating an example of a reference region in an advertisement service system for a video provided by determining the priority of each advertisement by the reference region according to an embodiment of the present invention. Hereinafter, the reference areas A, B, C, D, E, and F of the advertisements A, B, C, D, E, and F are set as shown in the example shown in FIG. 3, and the position information of the user device 200 is set. A case where the position specified by X is X will be described by way of example.

The reference area of the advertisement may be polygonal or circular. That is, as shown in FIG. 3, the reference area of the advertisement may have various shapes, and the reference areas A, B, C, D, E, and F may have different shape areas. In an advertisement service system for a video in which a priority for each advertisement is determined by a reference region according to an embodiment of the present invention, the reference region includes a position X specified by position information of the user device 200. Since the priority of the advertisement may vary according to whether or not, the priority of the advertisement may also vary according to the shape of the reference area. That is, if the reference area is set in a shape including a specific position, the priority of the advertisement may be set high at the specific position even if the reference area is not wide. By setting the reference area to polygon or circle, the advertiser may set the reference area to include a location X specified by location information of the user device 200 at a specific location. Therefore, rather than simply setting the width of the reference area wide without considering the location, the advertiser can set the shape of the reference area to polygon or circle so that the advertiser can be more effectively exposed to the user in the specific location where the advertisement is to be provided. have.

In this case, at least a portion of the reference region may overlap each other. Since the reference area of the advertisement is set by the advertiser, when the reference area is set by a plurality of advertisers, the reference area may be at least partially overlapped with each other. Alternatively, one advertisement may have a plurality of reference areas, and in this case, at least some of the reference areas may overlap each other.

Hereinafter, from the reference areas A, B, C, D, E, and F as shown in FIG. 3, the priority setting module 120 sets the priority of advertisements A, B, C, D, E, and F. The configuration to be described will be described.

4 is a diagram illustrating a priority setting in the priority setting module 120 of the advertisement service system for a video provided by determining the priority of each advertisement by the reference region according to an embodiment of the present invention. . Priority setting module 120 of the advertisement service system for a video provided by determining the priority of each advertisement by the reference region according to an embodiment of the present invention, the reference region of the advertisement stored in the database module 110 is a user The priority of the advertisement may be set according to whether the location specified by the location information of the device 200 is included. More specifically, the priority setting module 120 may set the priority of the advertisement higher when the reference area of the advertisement stored in the database module 110 includes a location specified by the location information of the user device 200. Can be.

Referring to FIG. 3, the location X specified by the location information of the user device 200 is included in the reference areas B, C, and D, but is not included in the reference areas A, E, and F. As shown in FIG. 4, the priority setting module 120 may refer to the priority area for the reference areas B, C, and D including the location X specified by the location information of the user device 200. Can be set higher than A, E and F. Accordingly, the priority setting module 120 may set the priority of the advertisements B, C, and D having the reference areas B, C, and D to be higher than the advertisements A, E, and F having the reference areas A, E, and F. .

5 is a priority of the reference areas B, C and D in the priority setting module 120 of the advertisement service system for the video provided by determining the priority for each advertisement by the reference area according to an embodiment of the present invention Is a diagram illustrating a state of setting. As shown in FIG. 5, the priority setting module 120 of the advertisement service system for the video provided by determining the priority of each advertisement by the reference region according to the embodiment of the present invention may include a database module 110. When the reference region of the advertisement stored in the includes a location specified by the location information of the user device 200, the priority region of the advertisement may be set in a wide order.

As shown in FIG. 5, the reference areas B, C, and D include the location X specified by the location information of the user device 200. However, among these reference areas, the area of the reference area C is the widest, followed by the reference area D, and finally, the reference area B in order. Therefore, the priority setting module 120, in the order of advertisements C, D, and B for advertisements having reference areas B, C, and D including the position X specified by the position information of the user device 200. Advertisement priority can be set.

According to an embodiment, if the reference area of the advertisement stored in the database module 110 includes a location specified by the location information of the user device 200, the priority setting module 120 may include the reference area of the advertisement. You can prioritize your ads in narrower order. That is, when the priority of advertisements is set only in the order of wide area of the reference area, advertisements of small businesses, etc., which lack the capital power, have a relatively high priority. Therefore, by setting the priority of advertisements in the order in which the reference area of the advertisement is narrow, it is possible to preferentially protect the small business. In addition, an advertisement having a narrow reference region may be an advertisement specialized for a corresponding region, and may be more useful information to a user in the corresponding region than an advertisement having a wide reference region. Therefore, by setting the priority of the advertisement reference area in a narrow order, it is possible to efficiently change the priority of the advertisement according to the position of the user.

6 is a priority of reference areas A, E, and F in the priority setting module 120 of the advertisement service system for a video provided by determining the priority of each advertisement by the reference area according to an embodiment of the present invention. Is a diagram illustrating a state of setting. As shown in FIG. 6, the priority setting module 120 of the advertisement service system for the video provided by determining the priority of each advertisement by the reference region according to the embodiment of the present invention may include a database module 110. If the reference area of the advertisement stored in the does not include the location specified by the location information of the user device 200, the shortest distance between the location specified by the location information of the user device 200 and the boundary of the reference area of the advertisement Can prioritize the ads in the shortest order. As shown in FIG. 6, the reference areas A, E, and F do not include the location X specified by the location information of the user device 200. At this time, among these reference areas, the shortest distance from the boundary line of the reference area F is the shortest, based on the location X specified by the location information of the user device 200, and then the reference area A, finally, The shortest distance from the boundary line is short in the order of the reference region E. Therefore, the priority setting module 120 orders the advertisements F, A, and E for an advertisement having reference areas A, E, and F that do not include the position X specified by the position information of the user device 200. You can set the priority of your ads as soon as possible.

In addition, when the shortest distance is the same, the priority setting module 120 may set the priority of the advertisements in the order in which the reference area of the advertisement is wide. For example, if the shortest distance between the boundary line of the reference area A and the reference area E is the same based on the location X specified by the location information of the user device 200 in FIG. 6, the priority setting module 120 may be the same. ) May set higher priority for the advertisement E having the reference area E than the advertisement A having the reference area A. This is because the width of the reference region E is wider than that of the reference region A. According to an embodiment, if the shortest distance is the same, the priority setting module 120 may set the priorities of the advertisements in the order in which the reference areas of the advertisements are narrow.

As described above, the priority setting module 120 may set the priority of the advertisement according to the width and the distance of the reference area. Referring to the examples of FIGS. 3 to 6, the priority setting module 120 may include an advertisement having reference areas B, C, and D including a location X specified by location information of the user device 200. The priority of advertisements may be set in the order of advertisements C, D, and B. In addition, the priority setting module 120 determines the advertisements F, A, and E of the advertisements having the reference areas A, E, and F that do not include the position X specified by the position information of the user device 200. You can set the priority of your ads in order. In this case, the priority setting module 120 may set the priority of the advertisement having the reference area including the location X specified by the location information of the user device 200 to be high. Accordingly, the priority setting module 120 may set priorities in the order of advertisements C, D, B, F, A, and E.

The advertisement providing module 130 may arrange the advertisement contents stored in the database module 110 according to the priority set in the priority setting module 120 and provide them to the user device 200. In the example as described above, the advertisement providing module 130 sorts the advertisements in the order of advertisements C, D, B, F, A, and E according to the priority set in the priority setting module 120 to display the user device. 200 may be provided.

The user device 200 may display the advertisement content provided by being superimposed on the output video. According to an embodiment, the user device 200 may display the sorted advertisement to be displayed and disappeared for a predetermined time, and may cause the display of the advertisement content to be enlarged or reduced by interaction with the user. . For example, when the mouse cursor is positioned on the displayed advertisement content or when the gaze of the user stays in the advertisement content for a predetermined time or more through user pupil tracking, the advertisement content may be enlarged and displayed.

FIG. 7 illustrates an example of a user device 200 in which an advertisement is displayed on a video in an advertisement service system for a video in which a priority of each advertisement is determined and provided by a reference area according to an embodiment of the present invention. One drawing. As shown in FIG. 7, in the advertisement service system for a video provided by determining the priority of each advertisement by the reference region according to an embodiment of the present invention, the advertisement content overlaps with the video played on the user device 200. May be displayed so that the user is exposed to the advertisement. That is, as shown in (a) of FIG. 7, the user device 200 may superimpose and display the advertisement content on a part of the video played through the video player 210 of the application or the mobile web as a mobile device. . In addition, as shown in FIG. 7B, the advertisement content may be superimposed and displayed on the video played on the web browser. At this time, the display of the advertisement content can be displayed on the bottom or side so as to have a minimum effect on the viewing of the video, thereby reducing the user's antagonism.

Meanwhile, the user device 200 may display the advertisement content provided from the advertisement providing module 130 by superimposing on the upper part of the video sequentially or simultaneously outputted according to the priority set by the priority setting module 120. have. That is, as shown in FIG. 7, when one advertisement is displayed on the video screen, the advertisement C having the highest priority is displayed first, and the advertisements D, B, F, A and E are sequentially displayed according to the priority. Can be displayed in order.

FIG. 8 illustrates an example of a user device 200 in which a plurality of advertisements are displayed on a video in an advertisement service system for a video in which a priority for each advertisement is determined based on a reference area according to an embodiment of the present invention. One drawing. As shown in FIG. 8, in the advertisement service system for a video provided by determining the priority of each advertisement by the reference region according to an embodiment of the present invention, a plurality of advertisements may be displayed on the video play screen. The advertisements may be displayed by being sorted according to the priority and superimposed on the video. In the example as described above, the priorities of the advertisements are advertisements C, D, B, F, A and E, and since there are three advertisements that can be displayed at one time in FIG. May be displayed. Advertisements C, D, and B may be displayed followed by advertisements F, A, and E.

In addition, the user device 200 displays the advertisement content provided from the advertisement providing module 130 by overlaying the upper portion of the video output at predetermined time intervals according to the priority set by the priority setting module 120. can do. That is, in the example as shown in FIG. 7, advertisements C, D, B, F, A and E may be sequentially displayed on the video screen at predetermined time intervals. In the example as shown in FIG. 8, After advertisements C, D, and B are displayed and a predetermined time has elapsed, advertisements F, A, and E may be displayed. In this case, after the advertisement is displayed for a predetermined time, the advertisement is not provided on the video screen for a predetermined time, and then the advertisement having the highest priority may be displayed for a predetermined time. In this way, by placing a predetermined time between the advertisement contents displayed according to the priority, it is possible to reduce the user's fatigue and rejection of the advertisement due to the continuous display of the advertisement.

Meanwhile, in the advertisement service system for a video in which the priority of each advertisement is determined by the reference region according to an embodiment of the present invention, the priority of the advertisement region according to the position or width of the advertisement is output in the output video. May be set, and the advertisement content having priority set according to the priority of the advertisement area may be matched and displayed.

FIG. 9 is a diagram illustrating an example of priority of each advertisement area in the advertisement service system for a video provided by determining the priority of each advertisement by the reference area according to an embodiment of the present invention. That is, in the advertisement service system for a video in which the priority of each advertisement is determined based on the reference region according to an embodiment of the present invention, a plurality of advertisement regions capable of displaying an advertisement are present on the playing video. Priorities may vary depending on location, width, advertisement output time, and the like. As illustrated in FIG. 9, three advertisement areas may be provided on the output video, and priority levels 1 to 3 may be set in each advertisement area.

FIG. 10 illustrates an example of a user device 200 in which an advertisement is displayed according to a time change in an advertisement service system for a video in which a priority for each advertisement is determined by a reference area according to an embodiment of the present invention. One drawing. As shown in FIG. 10, in the advertisement service system for a video in which the priority of each advertisement is determined based on the reference area according to an embodiment of the present invention, the user device 200 may set the priority setting module 120. According to the priority of the advertisement set in the) and the priority of the advertisement area on the video, the advertisement content and the advertisement area may be matched, and the advertisement content may be inserted and output in the matched advertisement area.

In the example as described above, the priorities of the advertisements are advertisements C, D, B, F, A and E, so that the highest priority advertisement C is inserted into the advertisement area 1 of FIG. 9 and the next highest priority. The advertisement D may be inserted into the advertisement region 2 of FIG. 9 and the advertisement B may be inserted into the advertisement region 3 of FIG. 9, respectively, as shown in the first screen of FIG. 10. In this case, the three advertisement regions may be different from each other in the displayed time. For example, the advertisement region 1 may be displayed for 20 seconds, the advertisement region 2 for 10 seconds, and the advertisement region 3 for 5 seconds to overlap the video. have. In addition, after the display of each advertisement content is finished, the advertisement may not be displayed again for 5 seconds. In this example, the highest priority Ad C is inserted into Ad Area 1 and displayed continuously for 20 seconds, while the higher priority Ad D is inserted in Ad Area 2 and displayed for 10 seconds, and Ad B May be inserted into the advertisement region 3 and displayed for 5 seconds. Since the new advertisement can be inserted in the advertisement region 3 after 10 seconds (5 seconds of exposure of the advertisement and 5 seconds of non-exposure), the next higher advertisement F may be inserted into the advertisement region 3 and displayed for 5 seconds. Ad area 2 can have a new ad inserted after 15 seconds (10 seconds for impressions, 5 seconds for non-impressions), so Ad D appears for 10 seconds, then disappears, and after 5 seconds passes again, the next higher priority A may be inserted into the advertisement area 2 and displayed for 10 seconds. In this manner, as shown in FIG. 10, the advertisement content may be superimposed on the video according to the priority. In addition, over time, the same advertisement content may be displayed again, and the same advertisement content may be displayed at another position on the video.

On the other hand, when the user device 200 is requested to play the video, the user device 200 transmits an advertisement request for the video to the service providing server 100, and when a predetermined time elapses from the time at which the video playback starts, the service providing server ( 100) may resend the advertisement request for the video. That is, the user device 200 may transmit an advertisement request to the service providing server 100 so that the advertisement content may be updated every time the video is played. At this time, there may be a request to play a new video, but there may be a request to repeatedly play the same video. For example, the user may watch various video contents or continuously play the video. In this case, the user device 200 may transmit an advertisement request to the service providing server 100 whenever there is a video play request. However, since the play time may be very long, such as 1 hour or 2 hours, depending on the video, it is desirable to update the advertisement content even during the video play. Therefore, even when a new video is not requested to play, if a predetermined time elapses after the start of playing the video, the user device 200 may transmit an advertisement request to the service providing server 100.

Here, an event such as playing a new video, repeatedly playing the same video, updating an advertisement content according to a predetermined timeout, etc. may occur while the user is not moving. Therefore, the service providing server 100 may provide other advertisements to the user device 200 other than the advertisement contents already provided for a predetermined time, so that the user may receive various advertisements.

In addition, the service providing server 100 receives location information from the user device 200 at predetermined time intervals, and the priority setting module 120 is specified by the received location information of the user device 200. When the location is changed, the priority of the advertisement is reset, and the user device 200 receives the advertisement contents arranged according to the reset priority in the priority setting module 120 to display the superimposed on the output video. Can be.

FIG. 11 is a diagram illustrating an example in which a reference area of an advertisement is input in an advertisement service system for a video provided by determining priority of each advertisement by a reference area according to an embodiment of the present invention. The service providing server 100 may receive the reference area and the width of the advertisement on the map from the advertiser device 300. More specifically, as shown in FIG. 11, when the service providing server 100 receives the reference area and the width of the advertisement from the advertiser device 300, the service providing server 100 may display the position (I) of the advertiser to be a reference. Can be. Since the reference area of the advertisement is independent of the advertiser's physical location, the reference area may include the location of the advertiser, such as a light blue circle, but may be set to an area that does not include the location of the advertiser, such as a pink circle.

Meanwhile, the priority setting module 120 may select a category using at least one information selected from a group including user information, video information being played, and the like, and set priority of advertisements of the selected category. Here, the user information may include a user's age, gender, a category selected by the user, cookie information stored in the user device 200, and the video information being played may include a category, contents, a target readership, a video producer, and the like of the video. It may include. Using the user information, video information, and the like, the user is expected to select a category that is expected to be interested, and the priority setting module 120 prioritizes only the advertisements corresponding to the selected category among the advertisements stored in the database module 110. Can be set. These categories may be stored in a tag format included in the advertisement in the database module 110. For example, the category may be variously set according to a business type of a company such as a restaurant, a bank, a lodging, and a cafe.

As such, the priority setting module 120 selects a category to set the priority of the advertisement, thereby reducing the amount of computation of the service providing server 100 and quickly setting the priority of the advertisement, as well as the user's interest. Advertisements that are more likely to have can be provided, thus maximizing the effectiveness of the advertisement.

As described above, according to the advertisement service system for video provided by determining the priority of each advertisement by the reference region proposed in the present invention, by setting the reference region of the advertisement, regardless of the physical location of the advertiser The advertisement may be provided to the user device 200 in which a video is output in an area to which the video is to be output, and the priority of the advertisement is set based on the width and the distance of the reference area of the advertisement, so that the user device 200 of the same user may be Even when the same video is played, the displayed advertisement may vary according to the position of the user device 200. In addition, by displaying an advertisement superimposed on the video output by the video player 210, the advertisement can be effectively exposed to the user, the play of the video starts and a predetermined time elapses or the position of the user device 200 is In this case, by providing an advertisement with newly set priority to the user device 200, the advertisement according to the reference region may be effectively provided even in a video having a long play time.

The present invention described above may be variously modified or applied by those skilled in the art, and the scope of the technical idea according to the present invention should be defined by the following claims.

Claims

In the advertisement service system for providing an advertisement to the user device 200,

Receiving an advertisement request for a video from the user device 200, and includes a service providing server 100 for providing an advertisement to the user device 200 is output video,

The service providing server 100,

A database module 110 for receiving and storing an advertisement content to be provided to the video and a reference region of the advertisement, which is independent of an advertiser's location;

A priority setting module 120 for setting priorities of advertisements using a width and a distance of a reference area of the advertisement stored in the database module 110 based on the position specified by the position information of the user device 200; And

And an advertisement providing module 130 for arranging advertisement contents stored in the database module 110 according to the priority set by the priority setting module 120 and providing them to the user device 200.

The priority setting module 120,

The priority of the advertisement is set according to whether the reference area of the advertisement stored in the database module 110 includes a location specified by the location information of the user device 200.

When the reference area of the advertisement stored in the database module 110 includes a location specified by the location information of the user device 200, the priority area of the advertisement is set in order of wideness, but If you need to protect small businesses first, set the priority of ads in the narrowest order.

If the reference area of the advertisement stored in the database module 110 does not include a location specified by the location information of the user device 200, the location specified by the location information of the user device 200 and the Prioritize your ads in order of shortest distance to the border of the ad's base area.

The user device 200,

Advertisement service system for a video provided by determining the priority for each advertisement by the reference area, characterized in that the display of the provided advertising content is superimposed on the upper portion of the output video.
The method of claim 1, wherein the user device 200,

The reference area, characterized in that the advertisement content provided from the advertisement providing module 130, superimposed on the upper portion of the output video sequentially or simultaneously according to the priority set by the priority setting module 120, the reference area Advertisement service system for a video provided by determining the priority of each advertisement by.
The method of claim 1, wherein the user device 200,

Characterized in that the advertisement content provided from the advertisement providing module 130, superimposed on the upper portion of the output video at a predetermined time interval, according to the priority set in the priority setting module 120, Ad service system for a video that is provided by determining the priority of each advertisement by the reference area.
The method of claim 1, wherein the user device 200,

When the play of the video is requested, an advertisement request for the video is transmitted to the service providing server 100. When a predetermined time elapses from the time when the playing of the video starts, the video is transmitted to the service providing server 100. Advertisement service system for a video provided by the priority of the advertisement is determined by the reference area, characterized in that for retransmitting the advertisement request for.
The method of claim 1,

The service providing server 100 receives the location information from the user device 200 at predetermined time intervals,

The priority setting module 120 resets the priority of the advertisement when the location specified by the location information of the received user device 200 is changed,

The user device 200 receives the advertisement contents arranged according to the priorities reset by the priority setting module 120, and displays the advertisement contents in a superimposed manner on the output video. Advertisement service system for a video that is determined by priority provided by the advertisement.