WO2015093737A1

WO2015093737A1 - System and method for distributing/running application using content exposure

Info

Publication number: WO2015093737A1
Application number: PCT/KR2014/011158
Authority: WO
Inventors: 김희수
Original assignee: 주)조인커뮤니케이션즈
Priority date: 2013-12-18
Filing date: 2014-11-20
Publication date: 2015-06-25
Also published as: KR20150071760A

Abstract

The present invention comprises: an engine/content distribution server for providing a terminal engine running in a background mode and distributing content executable by the terminal engine; an affiliated application creation server for receiving the terminal engine from an engine/content providing server and for creating and registering an affiliated application that contains the terminal engine; an application market server for receiving and distributing the affiliated application from the affiliated application creation server; and a user terminal for downloading the content distributed from the engine/content distribution server, wherein the user terminal is configured to run the terminal engine in the background mode, to expose to the user by displaying the content by the terminal engine running in the background mode, after determining whether the affiliated application is already installed and if the determination result shows that the affiliated application is not installed, to display a link for installing the relevant affiliated application by adding the link to the content and if determination result shows that the affiliated application is installed, to display a button for running the relevant affiliated application by adding the button to the content, when the link for installation is touched, to download and install the affiliated application from the application market server, and when the button for running is touched by the user, to run the already installed affiliated application.

Description

Application distribution / execution system and method using content exposure

The present invention relates to an application-related system and method, and more particularly to an application distribution / execution system and method using content exposure.

Conventionally, various applications are installed and used in a smart device such as a smart phone or a tablet PC.

Because there are so many applications and so many applications with the same functionality, application developers want their applications to be widely distributed and installed.

Applications are often provided free of charge, and the revenue is obtained by displaying advertising content supported by the sponsor upon execution of the application. Therefore, in order for an application developer to obtain a profit, a lot of applications must be distributed, so there may be a separate promotion or advertisement.

On the other hand, the advertising content executed in the application is most often displayed in a banner (banner) format on the small screen of the smart phone. Banners are executed in detail mainly by the user's touch and lead to developer revenue. However, since the click through ratio (CTR) of the banner is very small compared to the number of impressions, the advertising revenue compared to the number of impressions is insignificant.

In such a realistic situation, it is very difficult for the developer of the application to perform a separate promotion or advertisement for the distribution of the application.

Thus, there is a need for a method that enables applications to be widely distributed naturally without additional promotion or advertisement.

An object of the present invention is to provide an application distribution / execution system using the content exposure.

Another object of the present invention to provide an application distribution / execution method using the content exposure.

An application distribution / execution system using content exposure according to the object of the present invention described above provides an engine / content distribution for providing a terminal engine executed in a background mode and distributing contents executable by the provided terminal engine. server; An affiliated application generation server receiving a terminal engine from the engine / content providing server and generating and registering an affiliated application including the received terminal engine; An application market server that registers and distributes an affiliated application from the affiliated application generation server; It may be configured to include a user terminal for downloading the content distributed from the engine / content distribution server.

In this case, the user terminal executes the terminal engine in the background mode, displays the downloaded content by the terminal engine running in the background mode, exposes the user to the user, and determines and determines whether the affiliated application is already installed. As a result, if the affiliated application is not installed, the downloaded content is added by displaying an installation link of the corresponding affiliated application, and if the determined affiliated application is installed, the execution button or mobile of the associated application is downloaded. Is configured to add and display a web access button, and when the installation link is touched by the user, download and install the affiliated application from the application market server, and When the execution button is touch executing the installed machine cooperation application and when the button is connected to the touch by the user may be configured to connect to the mobile web.

In addition, the affiliated application may be configured to provide detailed information of the content or a function associated with the content.

The terminal engine periodically downloads content from the engine / content distribution server or periodically polls the engine / content provision server to download content or is provided with a download path of the content. The engine / content is provided. The content distribution server may be configured to display the content at an exposure time set for each content.

Herein, the exposure time may be a predetermined time, a download time, a preset event occurrence time, a time when the screen of the user terminal is turned on, a time when a text message including a predetermined call number or a predetermined keyword is received and executed. It can be configured as either.

In this case, the terminal engine displays the content at a predetermined time, displays the content immediately after downloading the content, displays the content at a preset event occurrence time, or at a time when the screen of the user terminal is turned on. Or a text message including a predetermined call number or a predetermined keyword at the time of receiving and executing the text message.

The terminal engine may be configured to be directly called by the affiliated application at an exposure time determined by the associated affiliated application and to display personalized content of the user in the called state.

An application distribution / execution method using content exposure according to another object of the present invention includes the steps of requesting and receiving the terminal engine from an engine / content distribution server by an affiliated application generation server; Generating, by the affiliated application generation server, the affiliated application in which the received terminal engine is embedded and registered in the application market server; Requesting, downloading, and installing, by the user terminal, the affiliated application to the application market server; Executing, by the user terminal, a terminal engine embedded in the installed affiliated application in a background mode; Downloading, by the user terminal, content from the engine / content distribution server; Determining, by the user terminal, that an affiliated application associated with the downloaded content is installed; If the affiliated application is not installed as a result of the determination, the terminal engine running in the background mode adds and displays the download path of the affiliated application to the content, and if the affiliated application is already installed as a result of the determination, Displaying, by the terminal engine running in the background mode, an execution path of the affiliated application or an access path of a mobile web to the content; If the displayed download path is touched by the user, the user terminal downloads and installs the associated application from the application market server using the download path, and the displayed execution path is touched by the user. When the user terminal executes the pre-installed affiliated application using the execution path, and the displayed access path is touched by the user, the user terminal uses the access path to a predetermined mobile web. It may be configured to include the step of connecting.

In this case, the affiliated application may be configured to provide detailed information of the content or provide a function associated with the content.

The user terminal may be configured to execute the terminal engine embedded in the installed affiliated application in a background mode when the at least two affiliated applications are installed in the user terminal. Only one of the terminal engines may be configured to run in the background mode or all of the terminal engines may run in the background mode.

According to the application distribution / execution system and method using the content exposure as described above, by distributing the related application by the user's touch command by displaying the content associated with the application periodically or at predetermined times on the user terminal to expose to the user. It has the effect of encouraging users to install and running related pre-installed applications.

Thus, there is an effect that the number of application execution and the number of application installations increase without a separate promotion or advertisement.

In addition, as the number of distribution of the application increases, there is an effect that the increase in revenue according to the advertisement executed by the application is accompanied.

As such, as more affiliated applications are installed and executed through contents, a network of a predetermined size or more may be formed, whereby a new business model may be generated.

1 is a block diagram of an application distribution / execution system using content exposure according to an embodiment of the present invention.

2 is a diagram illustrating a screen of a content display screen and an application execution / installation screen according to an embodiment of the present invention.

3 is a diagram illustrating screens of application connection content and advertisement content according to an embodiment of the present invention.

4A is a conceptual diagram of a content download / exposure method through an engine / content distribution server according to an embodiment of the present invention.

4B is a conceptual diagram of a method of exposing contents by invoking a terminal engine according to another embodiment of the present invention.

5 is a flowchart illustrating an application distribution / execution method using content exposure according to an embodiment of the present invention.

As the inventive concept allows for various changes and numerous embodiments, particular embodiments will be illustrated in the drawings and described in detail in the written description.

However, this is not intended to limit the present invention to specific embodiments, it should be understood to include all modifications, equivalents, and substitutes included in the spirit and scope of the present invention.

In describing the drawings, similar reference numerals are used for similar elements.

Terms such as first, second, A, and B may be used to describe various components, but the components should not be limited by the terms. The terms are used only for the purpose of distinguishing one component from another.

For example, without departing from the scope of the present invention, the first component may be referred to as the second component, and similarly, the second component may also be referred to as the first component. The term and / or includes a combination of a plurality of related items or any item of a plurality of related items.

When a component is referred to as being "connected" or "connected" to another component, it may be directly connected to or connected to that other component, but it may be understood that other components may be present in between. Should be.

On the other hand, when a component is said to be "directly connected" or "directly connected" to another component, it should be understood that there is no other component in between.

The terminology used herein is for the purpose of describing particular example embodiments only and is not intended to be limiting of the present invention. Singular expressions include plural expressions unless the context clearly indicates otherwise.

In this application, the terms "comprise" or "have" are intended to indicate that there is a feature, number, step, operation, component, part, or combination thereof described in the specification, and one or more other features. It is to be understood that the present invention does not exclude the possibility of the presence or the addition of numbers, steps, operations, components, components, or a combination thereof.

Unless defined otherwise, all terms used herein, including technical or scientific terms, have the same meaning as commonly understood by one of ordinary skill in the art.

Terms such as those defined in the commonly used dictionaries should be construed as having meanings consistent with the meanings in the context of the related art, and are not construed in ideal or excessively formal meanings unless expressly defined in this application. Do not.

Hereinafter, exemplary embodiments of the present invention will be described in detail with reference to the accompanying drawings.

Referring to FIG. 1, an application distribution / execution system (hereinafter, referred to as an “application distribution / execution system”) 100 using content exposure according to an embodiment of the present invention is an engine / content distribution server 110 and an association. It may be configured to include an application generation server 120, an application market server 130 and the user terminal 140.

The application distribution / execution system 100 is configured to embed and distribute a terminal engine in an application and to distribute content associated with the application.

The user terminal 130 is configured to execute the terminal engine in the background mode to display the content to the user at a predetermined time or period. Thus, when the user executes the exposed content, an application associated with the content is installed or executed.

Thus, the distribution / installation of the application is of course promoted without additional promotion or advertisement for the application, and as the distribution / execution of the application is promoted, the income of sponsored advertisements executed by the application naturally increases.

Hereinafter, the detailed structure is demonstrated.

The engine / content distribution server 110 basically performs a function of providing a terminal engine and a function of distributing content.

The terminal engine of the engine / content distribution server 110 provides the affiliated application generation server 120 of a developer who manufactures an application. The terminal engine is embedded in the application and configured to be provided to the user terminal 140 together with the affiliated application by the affiliated application generation server 120. In this case, the affiliated application may be provided to the user terminal 140 through the application market server 130.

The engine / content distribution server 110 provides the content to the user terminal 140, and may be configured to provide data including information on the affiliated application previously associated with the content. That is, the content may be configured to be transmitted together with data including information on what the affiliated application is associated with, as well as information including the download path of the affiliated application.

Here, the affiliated application may be configured to provide detailed information of the content or provide a function associated with the content.

For example, when the content includes information about the weather, the affiliated application linked through the download path included in the content may be a weather application that provides weather information in detail.

If the content includes information on the diet, the affiliate application of the content may be a diet-related application.

In this way, the content and its associated application are associated with each other, thereby inducing a user to install or execute the associated application.

Such content may be configured to be generated by a developer of an affiliated application and distributed through the engine / content distribution server 110 or to be directly distributed.

The terminal engine is configured to be always executed in the background mode in the user terminal 140. The content distributed by the engine / content distribution server 110 is configured to be displayed on the user terminal 140 by the terminal engine.

The affiliated application generated by the affiliated application generation server 120 may be registered with the application market server 130 and configured to distribute the affiliated application to the user terminal 140.

The affiliated application generation server 120 may request an affiliate for allowing the engine / content distribution server 110 to embed and use the terminal engine in its own application. The affiliate application generation server 120 receives the terminal engine from the engine / content distribution server 110 by the association request, and generates an affiliate application in which the terminal engine is installed in the application and registers the affiliate application generation server 130 with the affiliate engine. Can be.

The application market server 130 may be configured to receive an affiliated application from the affiliated application generation server 120 and distribute the distributed application to the user terminal 140.

The user terminal 140 is configured to download and install the affiliated application including the terminal engine from the application market server 130.

Meanwhile, the user terminal 140 is configured to download content from the engine / content distribution server 110. Here, the content download can be downloaded to the user terminal 140 even before the affiliated application is installed.

The content is downloaded from the engine / content distribution server 110 running in the background mode, and the downloaded content is displayed on the user terminal 140 to be exposed to the user.

In this case, the terminal engine determines whether an affiliated application associated with the above content is already installed in the user terminal 140. If already installed, the content may be configured to add and display an execution button or a slide bar for executing the associated application. When the user sees the display of the content and touches the play button or the slide bar, the associated application is executed. In addition, it may be configured to additionally display a connection button or a slide bar to enable access to a predetermined mobile web. As a result, the execution of the affiliated application and the access of a specific mobile web are promoted, and the developer generates the advertising revenue.

On the other hand, if the affiliated application associated with the above content is not installed in the user terminal 140, the terminal engine may be configured to add and display an installation link for downloading the associated application and a UI corresponding thereto. have. The user may view the display of the content and touch the installation link to access the application market server 130 and download the affiliated application. Thus, the distribution / installation of the affiliated application is promoted, the developer can expect the generation of advertising revenue due to the distribution. 2 momentarily,

Referring to FIG. 2A, when the affiliated application associated with the downloaded A content is installed, the A content is displayed on the user terminal 140 and an application execution button is added to a part of the A content. When the user touches the application execution button, the associated application is executed. When a connection button is added and displayed in addition to the execution button, the user touches the connection button to connect to a predetermined mobile web.

Referring to FIG. 2B, when the affiliated application associated with the downloaded A content is not installed, the A content is displayed on the user terminal 140 and an application download button is added to a part of the A content. When the user touches the application download button, the user can access and download the affiliated application download screen.

In addition, the A content can be configured to display a more detailed content button to display the content of the content in more detail or to receive and display the content in a streaming manner.

On the other hand, the content may be composed of all types of content that can be expressed on the smart terminal, such as text, images, video, 3D, HTML5.

The content may be configured to be directly downloaded to the user terminal 140, but may be used as simply displaying a content path for real-time provision of the content by stringing the content. In addition, the content may be self-generated by a battery warning event or a data usage warning event provided by the user terminal 140 itself.

Such content may be content related to the distribution / execution of affiliated applications, but may be advertising content such as CF video for commercial advertisement or promotion, movie introduction video, or cultural content such as K-POP.

When the network of a certain size is formed through cooperation with various applications by utilizing the effects of the present invention, it becomes possible to use an additional business model by using the same, for example, advertising content together with the linked content linked to the affiliate application You can also expose additional ads at the same time to generate additional advertising revenue.

3 illustrates an exemplary display for simultaneously displaying application connection content and advertisement content.

3A illustrates an intro screen indicating that the connected content is displayed by implicitly expressing the content of the connected content. In FIG. 3B, when the intro screen is touched or a predetermined time elapses, the advertisement content 20 is exposed at the top of the connected content 10. After a certain period of time, the advertisement content is minimized and displayed, and the connected content is naturally displayed on the screen. 3D illustrates that when the user touches the advertisement screen to view the advertisement content, the advertisement content is exposed to the front again.

Here, in (c) of FIG. 3 illustrating the connected content, the connected content area may be touched or slides left, right, up, down, etc. to be connected or executed by a corresponding link. Button may be provided together.

In addition, the connected content and the advertisement content may be configured to be displayed simultaneously by dividing the screen of the user terminal 140 up and down.

As such, the advertisement revenue generated by the exposure of the advertisement content may be distributed to the operator of the engine / content distribution server 110, the affiliated application developer (company), and the consumer who consumes the advertisement.

On the other hand, the terminal engine is configured to periodically download the content from the engine / content distribution server 110 or to poll the engine / content distribution server 110 (polling) to download the content or receive the download path of the content Can be.

In addition, the terminal engine of the user terminal 140 may be configured to display and display every predetermined period or predetermined time in the background mode. In this case, the user terminal 140, that is, the terminal engine may be configured to display the content at the exposure time set for each content in the engine / content distribution server 110, and to display the content at the exposure time set in the affiliated application. It may be configured.

Here, when the terminal engine is displayed at the exposure time set by the affiliated application, the terminal engine is directly called at the exposure time set by the affiliated application, and the terminal engine may be configured to display the content in the called state. In this case, the content is preferably personalized content of the user. Personalized content refers to user-specific information such as weight information of a user in a weight management application.

Meanwhile, for example, the exposure time set by the engine / content distribution server 110 may be configured to display content at a predetermined predetermined time, display the content immediately after downloading the content, or display the content at a predetermined event occurrence time. Can be. Here, the event occurrence time may be a case where an event of a battery warning indication occurs or a case of a data usage warning event occurs.

In addition, the terminal engine is configured to be displayed when the screen of the user terminal 140 is turned on, or executed by receiving a text message from a predetermined call number or when a text message including a predetermined keyword is received and executed. May be

The case where the content is displayed at each predetermined time may be useful when the content includes alarm information or weather information.

If the content is exposed at the instant of downloading the content, it may be useful for content requiring real-time, such as breaking news content or emergency notification content.

On the other hand, as an example of exposure at the time of screen on, it can be used for general information content such as knowledge information useful for life. In addition, when the content is exposed at the time of receiving / executing a specific text message, the content may be usefully used for the advertisement / publicity of the operator through the calling number of the specific operator or the keyword of the specific operator.

The content may be provided to be exposed only in a situation that meets the condition according to time zone, day of the week, or whether a specific exposure point is provided to the property of the content, and such exposure property assignment or exposure order may be performed by the user terminal 130 or the engine / It may be configured to comply with the setting in the content distribution server 110.

The terminal engine is embedded for each affiliated application. When a plurality of affiliated applications are installed in one user terminal 140, the terminal engine is configured to operate in a background mode supported by the mobile operating system when the associated affiliated application is executed. .

The terminal engine may be all activated according to the execution of the affiliated application and operate in the background mode. Even if at least two affiliated applications are executed, only one terminal engine may be configured to run in the background mode.

Meanwhile, the method of determining the content exposure time of the terminal engine may be operated in the following two ways depending on the nature of the content. See FIGS. 4A and 4B.

Referring to FIG. 4A, the terminal engine may be configured to expose the content as set by the engine / content distribution server 110 when exposing the content. For example, as illustrated above, the content is immediately exposed to download, the content is exposed at a specific time, or when a specific text message is received.

This method is very useful when exposing contents such as news, weather, health and the like that are common to all users.

However, it is not easy to expose specific personalized information of the user. The specific personalized information may be, for example, exposing a user's weight information in a weight management application. When the personalized specific information is registered in the engine / content distribution server 110 as in the general information processing method of FIG. 4A, the content for the user is separately processed, downloaded, and exposed, the user-specific content is managed separately and the individual There is a lot of additional work, such as targeting and targeting content. Thus, there is a problem that a lot of load occurs in the engine / content distribution server 110.

Accordingly, the personalized content may be configured to follow the method of FIG. 4B rather than the method of FIG. 4A.

4B is a conceptual diagram of a method for exposing contents by invoking a terminal engine according to another embodiment of the present invention.

Referring to FIG. 4B, a method of directly calling and exposing a terminal engine in an affiliated application, in which the user terminal 140 registers personalized information for each user to the engine / content distribution server 110, and the user terminal ( The procedure that 140 needs to download from the engine / content distribution server 110 may be omitted.

Since it is possible to directly call the terminal engine from the associated application installed in the user terminal 140 and display and expose the personalized information of the user, there is a big advantage that it takes less load and is simple in implementation.

Meanwhile, the user terminal 140 may immediately or periodically report to the engine / content distribution server 110 or a separate platform server (not shown) for statistics such as application visit rate or application installation rate according to exposure of the application connection content. Can be composed.

Such a report may be implemented by a real-time reporting method or a batch reporting method that collects and reports the number of content exposures during a certain period.

Referring to FIG. 5, the affiliated application creation server 120 requests and receives a terminal engine from the engine / content distribution server 110 (S110).

Next, the affiliate application generation server 120 generates an affiliate application in which the terminal engine received previously is embedded and registers the registered application in the application market server 130 (S120).

Next, the user terminal 140 requests the affiliated application to the application market server 130 to download and install (S130).

Next, the user terminal 140 executes the terminal engine embedded in the previously installed affiliated application in the background mode (S140).

In this case, when at least two affiliated applications are installed in the user terminal 140, only one of the terminal engines embedded in the installed affiliated applications may be executed in the background mode.

Next, the user terminal 140 downloads content from the engine / content distribution server 110 (S150).

Here, the user terminal 140 determines whether the affiliated application associated with the previously downloaded content is installed (S160). In operation S150, the user terminal 140 may determine whether to install the corresponding affiliated application at the time of exposure of the content, or may determine whether to install the corresponding affiliated application at a predetermined time after downloading the content. In addition, since the engine / content distribution server 110 may manage information on whether to install the cooperative application of the user terminal 140, the engine / content distribution server 110 may also install the cooperative application of the user terminal 140. It is possible to determine, and can provide the link information by distinguishing the user terminal 140, the cooperation application is installed and the user terminal 140 is not installed.

If it is determined that the affiliated application is not installed, the terminal engine running in the background mode adds the download path of the associated application to the content and displays it (S170). When the download path previously displayed by the user is touched and input, the user terminal 140 downloads and installs the corresponding affiliate application from the application market server 130 using the download path (S180).

If it is determined that the affiliated application is already installed, the terminal engine running in the background mode adds the execution path of the associated application to the content and displays it (S171). When the execution path displayed by the user is touched, the user terminal 140 executes the previously installed affiliated application using the execution path (S181).

Although described with reference to the above embodiments, those skilled in the art can understand that the present invention can be variously modified and changed without departing from the spirit and scope of the invention described in the claims below. There will be.

Claims

An engine / content distribution server for providing a terminal engine running in a background mode and distributing content executable by the provided terminal engine;

An affiliated application generation server receiving a terminal engine from the engine / content providing server and generating and registering an affiliated application including the received terminal engine;

An application market server that registers and distributes an affiliated application from the affiliated application generation server;

A user terminal for downloading contents distributed from the engine / content distribution server,

The user terminal,

The terminal engine is executed in the background mode, and the downloaded content is displayed by the terminal engine running in the background mode to be exposed to the user, and it is determined whether the affiliated application is already installed. If it is not there, add the installation link of the associated application to the downloaded content, and if it is determined that the affiliated application is installed, add the execution button or the access button of the mobile web to the downloaded content. Configured to display and download and install the affiliated application from the application market server if the installation link is touched by the user, and if the execute button is touched by the user, Is configured to execute the pre-installed affiliated application and connect to the mobile web when the access button is touched by the user,

The affiliated application,

Application distribution / execution system using the content exposure, characterized in that to provide the detailed information of the content or the function associated with the content.
The method of claim 1,

The terminal engine,

Is configured to periodically download content from the engine / content distribution server or to download content by periodically polling the engine / content providing server or to be provided with a download path of the content, and at the engine / content distribution server The content is displayed at the exposure time set for each content,

The exposure time point,

A predetermined time, a download time, a preset event occurrence time, a time when the screen of the user terminal is turned on, a time when a text message including a predetermined call number or a predetermined keyword is received and executed. Application distribution / execution system using content exposure.
The method of claim 1, wherein the terminal engine,

And is directly called by the affiliated application at the exposure time determined by the associated application, and configured to display personalized content of the user in the called state.
Requesting and receiving the terminal engine from an affiliated application generation server to an engine / content distribution server;

Generating, by the affiliated application generation server, the affiliated application in which the received terminal engine is embedded and registered in the application market server;

Requesting, downloading, and installing, by the user terminal, the affiliated application to the application market server;

Executing, by the user terminal, a terminal engine embedded in the installed affiliated application in a background mode;

Downloading, by the user terminal, content from the engine / content distribution server;

Determining, by the user terminal, that an affiliated application associated with the downloaded content is installed;

If the affiliated application is not installed as a result of the determination, the terminal engine running in the background mode adds and displays the download path of the affiliated application to the content, and if the affiliated application is already installed as a result of the determination, Displaying, by the terminal engine running in the background mode, an execution path of the affiliated application or an access path of a mobile web to the content;

When the displayed download path is touched by the user, the user terminal downloads and installs the associated application from the application market server using the download path, and the displayed execution path is touched by the user. When the user terminal is executed, the user terminal executes the pre-installed affiliated application using the execution path, and when the displayed access path is touched by the user, the user terminal uses a predetermined mobile web using the access path. Connecting to,

The affiliated application,

Method for distributing / executing an application using content exposure, characterized in that to provide detailed information of the content or provide a function associated with the content.
The method of claim 4, wherein the user terminal executes the terminal engine embedded in the installed affiliated application in a background mode.

When at least two affiliated applications are installed in the user terminal, only one of the terminal engines embedded in the installed affiliated applications is executed in the background mode or all the terminal engines are configured to run in the background mode. Application distribution / execution method using content exposure.