KR20110046432A - How to increase clickthrough rate through mobile device banner ad exposure control - Google Patents

How to increase clickthrough rate through mobile device banner ad exposure control Download PDF

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Publication number
KR20110046432A
KR20110046432A KR1020110035585A KR20110035585A KR20110046432A KR 20110046432 A KR20110046432 A KR 20110046432A KR 1020110035585 A KR1020110035585 A KR 1020110035585A KR 20110035585 A KR20110035585 A KR 20110035585A KR 20110046432 A KR20110046432 A KR 20110046432A
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KR
South Korea
Prior art keywords
banner
user
advertisement
application
mobile device
Prior art date
Application number
KR1020110035585A
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Korean (ko)
Inventor
이상준
Original Assignee
주식회사 해우월드
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Priority to KR1020110035585A priority Critical patent/KR20110046432A/en
Publication of KR20110046432A publication Critical patent/KR20110046432A/en

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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0272—Period of advertisement exposure
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0277—Online advertisement

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  • Business, Economics & Management (AREA)
  • Strategic Management (AREA)
  • Engineering & Computer Science (AREA)
  • Accounting & Taxation (AREA)
  • Development Economics (AREA)
  • Finance (AREA)
  • Economics (AREA)
  • Game Theory and Decision Science (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Marketing (AREA)
  • Physics & Mathematics (AREA)
  • General Business, Economics & Management (AREA)
  • General Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
  • Information Transfer Between Computers (AREA)

Abstract

PURPOSE: A click ratio increasing method of mobile device banner advertisement exposure control is provided to increase the click ratio of a user by controlling the exposure of banner advertisement that shows a mobile device monitor of the user. CONSTITUTION: If a user clicks banner advertisement, an application operation company controls the application advertisement exposure. After a user starts the application of a mobile apparatus, a page in which the banner advertisement is included is opened. If the user clicks the banner advertisement, time to click the banner advertisement is stored. If the user uses the identical application, the banner advertisement is exposed.

Description

How to increase clickthrough rate through mobile device banner ad exposure control {METHOD OF INCREASING CLICK RATIO OF BANNER ADVERTISING ON MOBILE PHONE OR TABLET PC BY CONTROLLING FREQUENCY OF AD EXPOSURE}

The present invention relates to a method of increasing the rate at which a smartphone or tablet PC user clicks on a banner advertisement displayed on a monitor of a mobile device while controlling an advertisement exposure while using an application mounted on a mobile device. When you run the application mounted on the mobile device, you can see the mobile ad sent from the mobile ad server of the mobile advertising provider at a certain position on the monitor of the mobile device designated by the application operator, and when the user touches (hereinafter clicks) the corresponding advertisement In order to increase the click-through rate, which is the number of clicks compared to the number of impressions of the corresponding banner ad, as the user clicks on the advertiser page, the application produced by the method of the present invention uses a module for advertisement execution provided by an advertisement provider. When mounted on, the user clicks In this case, you can plant a function in the application where the advertisement is no longer exposed to the user for a certain period of time, so that users who don't want to see the banner advertisement no longer see the advertisement with a single click. Providers are generating more advertising revenue, and advertisers are seeing more user visits.

[Document 1] Catch the new advertising market smartphone application, <ⓒ the eye to see the world economy, the Asian economy (www.asiae.co.kr) listed [on-line], 2011.01.30 (search date: 2011. 03. 22.)

Currently, banner advertising, which is the main revenue source of mobile device application operating companies, also has an advertising cost settlement method based on the number of impressions. However, since most users do not want to be moved from the application page they are currently using to the advertiser page or the corresponding advertiser application installation page, another banner ad appears in the application currently being used even when clicked. The ads cover part but ignore the banner and use the application without clicking the banner ad. As a result, it is difficult for an advertiser to see an advertising effect, and an advertisement provider and an application operating company that expect an advertisement revenue are not large in revenue, and a user is inconvenient in using an application with a banner advertisement covering a small monitor.

In order to solve the above problem, the present invention uses a mobile server, a program that includes a function of whether a user clicks on a banner advertisement, a database of click time, and whether to display a banner advertisement for the user. When a user uses the corresponding application within a designated time period for which banner advertisement is prohibited from being displayed, advertisement exposure can be prevented.

In the case of using the method of increasing the clickthrough rate by controlling the exposure of the mobile device banner advertisement according to the present invention, when the user uses the mobile device application, the user clicks the banner advertisement once covering a certain portion of the small monitor for a predetermined time (eg, once a day). , Once every other day, once every 5 hours, etc.), you can get the effect of not seeing the advertisement anymore when you use the application, and the advertiser can click on the advertising effect by clicking more to use the application without banner ads. It is possible to obtain the effect of raising, and the advertisement provider and the application operating company can obtain the effect of increasing the advertising revenue by increasing the number of banner advertisement clicks.

1 is a configuration diagram schematically showing a configuration for the practice of the present invention,
2 is a block diagram showing a database structure in the present invention,
3 is a flowchart illustrating a mobile banner advertisement exposure limit service in the present invention.

According to the present invention, a method of increasing a clickthrough rate by controlling a mobile device banner advertisement exposure is performed by an advertiser requesting an advertisement from an advertisement provider, and an application operating company installs an advertisement execution module of the advertisement provider in its application, and clicks on a banner. According to the advertisement provision building step that puts the function to designate whether or not to display banner ads according to the application, the data construction step consisting of whether the user clicks the banner, click time, reconnection time, and the user installs the application on their mobile device It comprises a use step of opening a page containing a banner advertisement.

Hereinafter, with reference to the accompanying drawings will be described in more detail.

1 is a configuration diagram schematically showing a configuration for the practice of the present invention. The mobile server 10 has a user database 20, an application database 30, an advertisement provider database 40, and an advertiser database 50. When the user mobile device 60 or the user tablet PC 70 accesses the mobile server 10 through a wired or wireless network, the mobile server 10 analyzes the user through the user database 20 and analyzes the user. In accordance with the use, information is sent from the application database 30, the advertisement provider database 40 and the advertiser database 50.

2 is a configuration diagram showing the structure of a database in the present invention. Databases connected to the mobile server include a user database, an application database, an advertisement provider database, and an advertiser database.

The user database consists of user mobile device information, click click, click time, and reconnection time shared with other databases.When a user opens a page containing a banner advertisement, the user checks whether the banner advertisement is clicked and the click time. In addition, it is checked whether the reconnection time corresponds to the banner advertisement exposure prohibition time, which is an application database.

The application database consists of banner ad impression page information shared with other databases, location information on banner ad pages, banner ad exposure prohibition times, and banner ad modules. When a user opens a page where a banner ad is displayed, the advertisement provider database The banner advertisement provided by the user is designated to appear in the designated position, and whether to display the banner advertisement by comparing the advertisement advertisement prohibition time with the user's database click or not, click time, and reconnection time.

The advertising provider database consists of banner ad IDs, banner ad impressions, banner ad clicks, banner ad clickthrough rates, and link pages, which are shared with other databases. The number of clicks is calculated and the clickthrough rate is calculated using the number, and when the user clicks on the banner advertisement, the information is linked to the page designated by the advertiser.

The advertiser database consists of advertiser ID and advertisement effect analysis shared with other databases. The advertisement effect analysis based on the advertisement provider database shows how efficiently the advertisement was executed.

3 is a flowchart illustrating a mobile banner advertisement exposure limit service in the present invention. The application operator installs the advertisement execution module provided by the advertisement provider in the application, builds a database of information on banner advertisement execution information, banner advertisement exposure control requested by the advertiser, and the user applies the application to his mobile device. The banner advertisement is installed, used, and the banner advertisement is displayed on the designated page. When the user clicks on the banner advertisement once, the banner advertisement is not reexposed for the designated time or period even if the user visits the page again.

10: mobile server
20: user database
30: Application Database
40: Ad Provider Database
50: Advertiser Database
60: user mobile device
70: user tablet PC

Claims (1)

In a method of increasing the clickthrough rate by controlling the exposure of the banner ad shown to the user when using the application using a mobile device such as a user's smartphone or tablet PC,
After the application operator clicks on the exposure of the banner advertisement, the user operating the application advertisement exposure by making a function so that it is no longer exposed for a certain period of time or a certain time;
A user launching an application on a mobile device and opening a page containing a banner ad;
When a user clicks on a banner ad, when the user clicks on the banner and saves the click time and uses the same application or opens the page again, the user can decide whether to display the banner ad by comparing the pre-specified banner ad re-exposure time and the last click time in the past. A method of increasing the banner advertisement clickthrough rate by controlling the banner exposure, characterized in that it comprises the step of exposing the advertisement.
KR1020110035585A 2011-04-18 2011-04-18 How to increase clickthrough rate through mobile device banner ad exposure control KR20110046432A (en)

Priority Applications (1)

Application Number Priority Date Filing Date Title
KR1020110035585A KR20110046432A (en) 2011-04-18 2011-04-18 How to increase clickthrough rate through mobile device banner ad exposure control

Applications Claiming Priority (1)

Application Number Priority Date Filing Date Title
KR1020110035585A KR20110046432A (en) 2011-04-18 2011-04-18 How to increase clickthrough rate through mobile device banner ad exposure control

Publications (1)

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KR20110046432A true KR20110046432A (en) 2011-05-04

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KR (1) KR20110046432A (en)

Cited By (3)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
WO2013147518A1 (en) * 2012-03-27 2013-10-03 Lee Chang Hun Method of providing forwarding advertisement service in mobile device
KR101380953B1 (en) * 2011-06-21 2014-04-22 주식회사 쉘위애드 Method for managing advertising exposure in smart phone and storage media for applications thereof
KR101483664B1 (en) * 2013-02-06 2015-01-19 이상달 The Method of creating advertising banners in the smartphone

Cited By (3)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
KR101380953B1 (en) * 2011-06-21 2014-04-22 주식회사 쉘위애드 Method for managing advertising exposure in smart phone and storage media for applications thereof
WO2013147518A1 (en) * 2012-03-27 2013-10-03 Lee Chang Hun Method of providing forwarding advertisement service in mobile device
KR101483664B1 (en) * 2013-02-06 2015-01-19 이상달 The Method of creating advertising banners in the smartphone

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