KR20150069624A - Internet Browser Advertising Method - Google Patents

Internet Browser Advertising Method Download PDF

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Publication number
KR20150069624A
KR20150069624A KR1020130155863A KR20130155863A KR20150069624A KR 20150069624 A KR20150069624 A KR 20150069624A KR 1020130155863 A KR1020130155863 A KR 1020130155863A KR 20130155863 A KR20130155863 A KR 20130155863A KR 20150069624 A KR20150069624 A KR 20150069624A
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KR
South Korea
Prior art keywords
advertisement
internet browser
blank
margin
browser
Prior art date
Application number
KR1020130155863A
Other languages
Korean (ko)
Inventor
강상욱
Original Assignee
강상욱
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by 강상욱 filed Critical 강상욱
Priority to KR1020130155863A priority Critical patent/KR20150069624A/en
Publication of KR20150069624A publication Critical patent/KR20150069624A/en

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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0277—Online advertisement

Abstract

The present invention relates to an advertising method using a blank of an internet browser and, more specifically, to an internet browser blank advertising method, capable of displaying a blocked banner advertisement, having a blind function, on a user terminal, connected to the internet, by using a blank of an internet browser screen. With the method, a user does not see an advertisement by accessing and logging into a specific advertising site but sees advertisements through an internet browser blank advertisement program just only by accessing a general website. Therefore, displaying a set advertisement anytime and anywhere by using a blank of a website is able to appeal to advertisers. Moreover, the present invention discloses technology, capable of blinding not less than one or two of advertisement blocks in a blank advertisement block display area without displaying the blocks on a screen, and displaying the blocks when an internet user clicks the blinded blank advertisement block display area.

Description

Advertising Method Using Margin of Internet Browser {Internet Browser Advertising Method}

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to an advertisement method using a margin of an Internet browser, and more particularly, to an Internet browser margin advertisement method for displaying a banner advertisement blocked by a user terminal connected to the Internet using a margin of a browser screen.

More specifically, the present invention not only distributes revenue by linking consumers viewing the advertisement through an Internet browser margin advertisement server and the user's Internet browser, but also reduces the fatigue and increases the concentration of consumers who are exposed to the advertisement And more particularly, to an advertising method using a blank space of an Internet browser using a blind function related to a technology for an Internet browser.

The development of information and communication technology and the utilization of various network access terminals enable various information services to be provided through the Internet anytime and anywhere.

As a result of this increase in the use of the Internet, the online advertising industry is becoming larger than the commercial market of broadcast and offline media such as conventional television, radio, newspaper or magazine.

Generally, when connecting to a web site using an Internet browser, a large number of online advertisements can be accessed. Typically, the Internet banner advertisement is one of popular advertising techniques for exposing an image or flash containing a URL (Uniform Resource Locator) on an Internet browser for brand promotion and event promotion.

In order to maximize the advertising effect, the present invention allows a user to select an advertisement desired to be viewed from an Internet browser margin advertisement server of an advertisement-only service web site through an interaction with an Internet terminal browser, So that the user can concentrate on viewing the selected advertisement.

In addition, various types of techniques are disclosed in the advertisement method using the Internet browser. However, the disclosed Internet browser advertisement technology does not include the blind function for advertisement effect as in the present invention.

KR Patent Laid-Open Publication No. 2001-0097860 (November 11, 2001)

The present invention relates to a method of effectively displaying an advertisement on a margin portion on an Internet browser display of a terminal using a browser of an Internet terminal by a user using the Internet site, If you look at the purpose of providing a certain revenue.

It is another object of the present invention to provide a method and system for managing advertisement of an advertisement provider by installing a specific program in a user's Internet browser to check the resolution of the user's Internet and distinguishing the display area, It provides a way to look.

The specific program refers to an Internet browser blank advertisement program that performs the blind function invented in the present invention.

An object of the present invention is to divide and set a general display area and a browser margin advertisement block display area in a browser screen of the Internet user and to output an advertisement block in a margin space separately from a normal display area while protecting web contents in a general display area It provides a way to take advantage of the browser's margin space.

Yet another object of the present invention is to provide a method and apparatus for displaying an advertisement selected through a general display area when a predetermined advertisement is selected from a plurality of advertisement lists displayed in the browser margin advertisement block display area, The present invention provides an advertisement method for a blank browser of an Internet browser using a blind function.

The feature of the present invention is to solve the fatigue that a viewer sees when an advertisement is exposed by a plurality of advertisements in a browser margin advertisement block display area. For this purpose, a blind function is provided.

More specifically, the present invention is not limited to the automatic display of the advertiser's target advertisement according to the user's information in the blank advertisement block display area of the browser separately from the normal display area showing the site accessed by the Internet browser, The present invention relates to an Internet browser margin advertisement method using a blind function that maximizes the advertisement effect by continuously outputting blocks.

The present invention relates to a method of displaying an advertisement on a screen of a person using an Internet browser in order to achieve the above object, the Internet browser including a web site accessing step, Displaying a blank advertisement block image received from the blank advertisement server on a margin of the website, the blank advertisement block image being displayed in the web site accessing step; And an advertisement method using margin of the Internet browser.

In order to achieve the above-mentioned object, the present invention is characterized in that the Internet browser is installed by downloading an Internet browser blank advertisement program provided by the browser blank advertisement server.

Further, in the present invention, the Internet browser blank advertisement program may cause the Internet browser blank advertisement server to search for and output an advertisement bulletin corresponding to the user's information on the blank space of the website.

Further, in order to achieve the above-mentioned object, in the present invention, a blank advertisement display step of the web site is a general display area of a general web site displaying part of the display part so that a user who wants to use the Internet can view desired contents, The other part of the part is a blank advertisement block display area in which one or two or more advertisement blocks displaying advertisement contents are displayed, and the advertisement block includes a link to a specific advertisement screen when clicked.

Further, the present invention is characterized by further comprising the steps of operating a blind function for covering a blank advertisement block of the Internet browser, and displaying an advertisement screen when a blank advertisement block is hidden by the blind function.

Further, in order to achieve the above-mentioned object, the present invention is characterized in that the blind function processing in the step of operating the blind function corresponds to only the entire area of the blank advertisement block display or a set partial area.

Further, in order to achieve the above-mentioned object, the present invention is characterized in that the Internet browser blank advertisement program includes a blind function processor for processing an advertisement block so that it is not visually seen on the screen.

Also, in the present invention, one or two or more advertisement blocks in the blank advertisement block display area are blinded rather than displayed on the screen, but when the user using the Internet browser clicks the blank advertisement block display area that has been blinded And displaying the advertisement block.

The present invention provides a method of advertising using the margin of an Internet browser. More specifically, the present invention relates to a method and system for providing advertisement in a field of Internet advertising, in which a user accesses a specific site dedicated to advertisement, A method for displaying an advertisement of an advertisement company through an Internet browser blank advertising program. As a result, advertisers can appeal to advertisers by displaying advertisements at any time by utilizing the margins of the website.

The advertisement method according to the present invention can actively attract the people who see the advertisement as a structure for distributing the profit not only to the advertiser but also to the viewer. Especially, it is an advertisement method that can advertise to elderly people who have not only the ability to spend in an aging society but also have time to spare time. In order to determine the target of advertisement, in connection with social networking service, It can also contribute to creation.

Further, the present invention can reduce the fatigue caused by the advertisement exposure by making the advertisement appear blurred or blind by using the blind function.

The present invention has an excellent effect of enhancing the degree of concentration on the displayed advertisement by blind processing all of the portions except for the region where the selected advertisement is displayed to show only the selected advertisement contents on the screen.

BRIEF DESCRIPTION OF THE DRAWINGS FIG. 1 is a service configuration diagram schematically illustrating a browser margin advertisement method using a blind function according to the present invention; FIG.
FIG. 2 is an exemplary view of a general Internet browser including a web site blank screen according to an embodiment of the present invention; FIG.
3 is a flowchart illustrating a flow of an Internet browser blank advertisement method using a blind function according to an embodiment of the present invention.
4 is an illustration of a browser showing an Internet browser blank advertisement according to an embodiment of the present invention.
FIG. 5 is an exemplary view of a drawing for explaining a case in which a margin advertisement block display area is partially blind processed. FIG.
Fig. 6 is an exemplary view for explaining a case in which all margin advertisement block display areas are blind processed. Fig.

Hereinafter, an embodiment of an Internet browser margin advertisement method using a blind function according to the present invention will be described with reference to the drawings.

1 is a service configuration diagram schematically illustrating a browser blank space advertisement method using a blind function according to the present invention.

The present invention provides a certain profit to a person who uses the Internet browser when he / she clicks an advertisement block in a display area of a self browser blank advertisement block using an Internet browser to view a specific advertisement screen.

More specifically, in the field of Internet advertising, users do not need to access a specific site dedicated to advertising, log in and view an advertisement, It's about how to get your ads to show.

As shown in FIG. 1, a browser margin advertisement method using a blind function according to an embodiment of the present invention includes a user Internet browser 100, an Internet browser margin advertisement server 200, And includes a business operator 300 and a general web site 400. [

The user Internet browser 100 refers to a conventional web browser capable of accessing the Internet such as chrome, Internet Explorer, Firefox, Swing browser, Safari, Opera, and the like. The user Internet browser 100 is implemented in a network terminal device capable of accessing the Internet through a network.

The network terminal device refers to a device such as a portable terminal or a computer, which is connected to a network through an information communication network and receives information from Internet servers. A mobile terminal, a personal digital assistant (PDA), a smart phone terminal, a tablet terminal, a personal computer (PC), a navigation terminal, a notebook, It should be interpreted as a concept that includes equipment.

Hereinafter, the user Internet browser 100 is also referred to as an Internet browser or the browser 100.

The general function of the Internet browser 100 is to request an information resource from a web site 400 selected by the user and display the information resource on the screen.

The Internet browser 100 provides a service using the blind function processing unit 102, the advertisement block selection processing unit 103 and the advertisement block display processing unit 104 via the Internet browser blank advertisement program 101.

The Internet browser blank advertisement program 101 downloads an executable file, which is an Internet browser blank advertisement program, and installs the executable file as a browser linked program installed in the computer of the user. Then, when the user accesses the Internet site, The advertisement block 200 may search for a margin of the corresponding web site 400 and output the advertisement block.

The Internet browser blank advertisement program is a program having a user control function created by OLE (object linking and embedding) such as OCX (OLE custom control). A user control is a generic term for a program created by a third-party vendor and a user independently, and can range from simple things like a scroll bar to a complex function such as a spreadsheet and spell-checking program, a browser on a web server Can be made.

The advertisement block display processing unit 104 performs processing for displaying one or two or more advertisement blocks in the Internet browser blank advertisement program 101. The advertisement block selection processing unit 103 displays an advertisement block, When a predetermined advertisement block is selected from among the advertisement blocks displayed on the advertisement screen, a process for connecting to a specific advertisement screen is performed.

The blind function processing unit 102 is responsible for processing the advertisement blocks so that they are not visually seen on the screen. What is not shown visually in this specification is what is called blind, but it includes visually blurring or gradually blurring.

The advertisement provider 300 collectively refers to an advertiser or a content provider or similar businesses and individuals who promote advertisement.

The Internet Web site 400 collectively refers to all the Web sites on the Internet that the user arbitrarily accesses through the Internet browser 100. [

The Internet browser blank advertisement server 200 provides a service using the member management unit 201, the advertisement provider management unit 202, the authentication management unit 203, the advertisement database unit 204, and other necessary devices.

The member management unit 201 distributes the Internet browser blank advertisement program 101 to induce membership registration, and manages the information of the subscription member and the profit account of the member.

The advertisement provider management unit 202 provides a function of managing the information of the advertisement companies 100 and the service status and fee management status of the Internet browser blank page advertisement.

The authentication management unit 203 provides a function of managing a security policy of an advertisement company and an Internet browser blank advertisement.

The advertisement database unit 204 stores advertisement contents including the URLs of the advertisement providers 100 and provides an Internet browser blank advertisement block at the request of the user Internet browser 100. [

2 is an exemplary view of a general Internet browser including a web site blank screen according to an embodiment of the present invention.

As shown in FIG. 2, according to the resolution of the Internet browser screen, the general portal site has a vacant space around the display area of the contents of the web site, or on the left and right sides. Therefore, by utilizing such a space, it is possible to set a website window in which content is displayed to be provided as a normal display area, and an empty space surrounding it is provided in a blank advertisement block display area.

4 is an exemplary view of a browser showing an Internet browser blank advertisement according to an embodiment of the present invention.

4 is a block diagram showing a general display area for displaying a portion of the browser screen so that a desired content of a web site accessed by a user using the Internet can be viewed, And a blank advertisement block display area for allowing one or more advertisement blocks through the Internet browser blank advertisement server 200 to be displayed as another part of the screen.

The Internet browser blank advertisement screen display of the present invention is divided into the blank advertisement block display area and the normal display area through the Internet browser blank advertisement program 101 and then displayed in the advertisement database part 204 of the Internet browser blank advertisement server 200, A blank advertisement block including a URL provided through the blank advertisement block display area is displayed on the blank advertisement block display area. A part of the screen is blind processed by the blind function processor 102 during the screen display process.

This series of processes is performed by the Internet browser blank advertisement program 101.

5 is an illustration of a view for explaining a case where a blank advertisement block display area is partially blind processed.

The Internet browser margin advertisement program 101 may be arranged such that a plurality of advertisement blocks are arranged in an empty space of the Internet browser 100 to form a blank advertisement block display area and all or part of the blank advertisement block display area can be blind processed, For example, the blind state can be displayed with one click, the display of a randomly selected advertisement can be displayed with two clicks, and the blind state can be displayed with the blind state released and the randomly selected advertisement displayed according to the number of clicks. .

When the Internet browser margin advertisement program 101 selects a predetermined advertisement among a plurality of advertisement blocks displayed in the margin advertisement block display area, the selected advertisement is connected in the normal display area screen, and at the same time, It is possible to prevent blind processing for some areas.

Since the blind function of the present invention causes a plurality of advertisement blocks to feel fatigue to a viewer of the advertisement, one or two or more advertisement blocks of the blank advertisement block display area are not displayed on the screen and blind processing And the advertisement block is displayed when the user using the Internet browser clicks the blank advertisement block display area that has been blind processed.

The screen processing of the blind function may be performed by a method set by the advertisement service operator or by using the Internet browser blank advertisement program 101 using the Internet browser.

When the user using the Internet browser double-clicks the blinded blank advertisement block display area, the blind area is processed such that any one of the advertisement blocks is clicked, .

The user who gains the profits by viewing the advertisement can be interested because it can see the random advertisement instead of the fixed advertisement block. This operation can be set to be possible both when clicking in the blind area and when clicking in the other area.

FIG. 3 is a flowchart illustrating a flow of an Internet browser margin advertisement method using a blind function according to an exemplary embodiment of the present invention. Referring to FIG. 3, a web site connection step S101, a web site margin confirmation step S102, S103), displaying a web site and a blank advertisement block (S104), operating a blind function (S105), and displaying an advertisement screen when selecting a blank advertisement (S106).

3, when the user accesses the general Web site 400 through the Internet browser (S101), the Internet browser blank advertisement program 101 confirms the information of the connected Web site, the resolution and the image arrangement, and the like And performs a margin checking step (S102) on the web site screen. In the margin checking step (S102), the Internet browser 100 divides a normal display area and another part of the browser screen into a blank advertisement block display area.

The Internet browser 100 allows the browser screen to be divided into the normal display area and the blank advertisement block display area through the Internet browser blank advertisement program 101 and the advertisement database part 204 of the Internet browser blank advertisement server 200 (S103) separately receiving the advertisement block image including the URL.

The received advertisement block image is displayed in a margin advertisement block display area of the browser and displayed simultaneously with the web site (S104).

In addition, the Internet browser blank advertisement program 101 performs the blind function operation (S105) through the blind function processing unit 102. [

The Internet browser blank advertisement program includes the blind function processing unit 102 processing the advertisement blocks so as to be invisible on the screen of the blank advertisement block display area and making the advertisement blocks blurred or gradually blurred.

5 is a view for explaining a case where a part of a margin advertisement block display area is blind processed, and FIG. 6 is a view for explaining a case where a blank advertisement block display area is blind processed, The blind processed advertisement block is shown as a shaded area, as an example of a computer screen for explaining a case where all areas are blind processed.

In the next step, when the user of the Internet browser clicks on the advertisement block displayed on the margin advertisement block display area screen, the advertisement site screen of the advertisement block is displayed in the normal display area (S106).

Meanwhile, the browser margin advertisement method using the blind function of the present invention can be applied to all users who are registered as a member or not, or when a user signs up as a member, a specific user selects and watches a predetermined advertisement, And the selected advertiser may charge the operator for the advertising cost. All of these operations are enabled by the Internet browser margin advertisement server 200 and the Internet browser margin advertisement program 101.

Although the present invention has been described by way of specific embodiments, the present invention is not limited thereto. It is needless to say that modifications and variations are possible within the scope of the technical idea of the present invention.

While the present invention has been particularly shown and described with reference to exemplary embodiments thereof, it will be understood by those of ordinary skill in the art that various changes in form and details may be made therein without departing from the spirit and scope of the invention as defined by the appended claims. I will understand. Accordingly, the technical scope of the present invention should be defined by the following claims.

100: User Internet Browser
200: Browser margin advertisement server
300: Advertiser
101: Internet browser margin advertising program
102: Blind function processor
103: Ad block selection processor
104: an advertisement block display processing unit
201: Member Management
202: Advertising Business Administration Division
203:
204:
400: General Website

Claims (8)

A method for displaying an advertisement on a screen of a person using an Internet browser,
The Internet browser includes a website connection step S101,
Receiving a margin advertisement block image from the browser margin advertisement server 200 (S103)
A step (S102) of checking a margin of a website screen displayed in the website connection step (S101)
And displaying the blank advertisement block image received from the blank advertisement server 200 in a margin of the web site (S104)
Advertising Method Using Margin of Internet Browser.
The method according to claim 1,
The Internet browser is installed by downloading the Internet browser blank advertisement program 101 provided by the browser blank advertisement server 200
Advertising Method Using Margin of Internet Browser.
3. The method of claim 2,
The Internet browser blank advertisement program 101 can allow the Internet browser blank advertisement server 200 to search for and output an advertisement bulletin corresponding to the user's information in the margin of the website
Advertising Method Using Margin of Internet Browser.
The method according to claim 1,
The blank advertisement display step (S104) of the website
A part of the display unit is a general display area of a general web site that displays contents desired by the user who uses the Internet,
Another part of the display unit is a blank advertisement block display area in which one or two or more advertisement blocks displaying advertisement contents are displayed,
The advertisement block includes a link to a specific advertisement screen when clicked
Advertising Method Using Margin of Internet Browser.
The method according to claim 1,
A step (S105) of operating a blind function for covering an blank advertisement block of the Internet browser,
And displaying the advertisement screen when the blank advertisement block is hidden by the blind function (S106)
Advertising Method Using Margin of Internet Browser.
6. The method of claim 5,
The blind function processing of the step of operating the blind function (S105) corresponds to only the entire area of the blank advertisement block display or the set partial area
Advertising Method Using Margin of Internet Browser.
3. The method of claim 2,
The Internet browser blank advertisement program 101 includes a blind function processing unit 102 for processing the advertisement blocks so that they are not visually seen on the screen
Advertising Method Using Margin of Internet Browser.
5. The method of claim 4,
One or two or more advertisement blocks in the blank advertisement block display area are not displayed on the screen but are blind processed,
And displaying the advertisement block when the user using the Internet browser clicks on the blank advertisement block display area that has been blind processed
Advertising Method Using Margin of Internet Browser.
KR1020130155863A 2013-12-13 2013-12-13 Internet Browser Advertising Method KR20150069624A (en)

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KR1020130155863A KR20150069624A (en) 2013-12-13 2013-12-13 Internet Browser Advertising Method

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Cited By (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
KR101886977B1 (en) * 2017-10-30 2018-08-08 반종우 Membership internet shopping mall management system and method

Cited By (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
KR101886977B1 (en) * 2017-10-30 2018-08-08 반종우 Membership internet shopping mall management system and method

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