JP2003044650A - Information acquisition system - Google Patents

Abstract

PROBLEM TO BE SOLVED: To provide an information acquisition system that can easily acquire the information on user such as customer. SOLUTION: A user gets access to an access subsystem through the Internet. The user inputs a number and the information on the user to the access subsystem. The user whom the number is assigned to can make sure whether or not a prize is won according to the number. Irrespective of whether or not the prize is won with a lot subsystem, information on every user who has made sure whether or not the prize is won according to the number and the information on utilization states of the users according to the numbers can be easily acquired. It is possible to analyze the availability of individual user based on these pieces of information and to develop marketing that identifies the individual user.

Description

Detailed Description of the Invention

[0001]

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to an information acquisition system that facilitates acquisition of information by users.

[0002]

2. Description of the Related Art Conventionally, mass production, that is, mass production that has developed rapidly since the Industrial Revolution
n) will produce more than enough, while
Mass communication (mass communication)
unication) is becoming flooded with advertising.

In recent years, as the needs of customers have become more and more diversified, the marketing, that is, the planning activities, the market research, which responds to the needs of each individual customer, not as a group, that is, mass, is performed. Commercialization plans, advertisements, sales, etc. are required.

The idea of such a new marketing is to identify customers such as high-value customers, to take preferential measures, to find out the needs of individual customers, and to respond to these needs. It is not marketing that assumes communication etc., but is close to the marketing of one-item orders located at the opposite end.

[0005]

However, in order to practice the above marketing, it takes a lot of time and labor, so that it is required to save labor by utilizing IT technology. The introduction of this IT technology is required. However, there is a problem in that the current situation is that it costs a lot and cannot be easily practiced.

The present invention has been made in view of the above circumstances, and an object thereof is to provide an information acquisition system which can easily acquire information of users such as customers.

[0007]

An information acquisition system according to claim 1 is an information acquisition system for acquiring information of a user via a network, and the information acquisition system is provided to the user in advance according to an access from the user. An access means for inputting the assigned number and the information of this user, and, on condition that the information of the number and the user has been input to this access means, a prize prize for confirming whether or not the prize corresponding to the number is accepted. And means.

In this configuration, in order for the user assigned the number to confirm whether the prize corresponding to the number is valid or not, the user accesses the access means via the network, and the access means is accessed. You must enter the number and information for this user. Therefore, it is possible to easily obtain the information of all users who have confirmed the winning / non-winning of the prize according to the number regardless of the winning / winning of the prize, and the information about the use of the user corresponding to the number.

In addition to general prizes, upgrade services to higher-grade seats on airplanes and the like, and incentives that are special benefits such as application of special charges can also be prizes, and the range of application is expanded. . Furthermore, if a part of it is taken offline, it will be possible to coexist with demonstrations and existing marketing.

The information acquisition system according to claim 2 is the information acquisition system according to claim 1, wherein the number assigned to the user is a personal identification number and a serial number which are random numbers which are lottery numbers of prizes. It is configured.

In this configuration, since the personal identification number and the serial number composed of random numbers which are the lottery numbers of prizes are assigned to the user, the personal identification number can be obtained even if an appropriate number is input to the access means. There is no match, and the win / no win of the prize is not confirmed by the prize win / loss means according to the assigned number. As a result, it is possible to prevent the confirmation of the winning / non-winning of the prize not based on the assigned number.

[0012] In the information acquisition system according to claim 3, in the information acquisition system according to claim 2, the personal identification number composed of a random number constituting the number assigned to the user is used to report whether or not the prize is won. It is something.

Further, in this configuration, since the personal identification number composed of the random number constituting the number assigned to the user is also used for notifying the winning / non-winning of the prize, in addition to the lottery number, the winning / non-winning of the prize is notified at the reporting destination. It can be easily confirmed.

An information acquisition system according to claim 4 is an information acquisition system for acquiring information of a user via a network, and a number assigned to this user in advance according to an access from the user and this utilization. Access means for inputting the information of the person, and on condition that the number and the information of the user are input to this access means, the user is made to draw a lot according to the number, and the result of this lottery It is provided with a prize winning / discharging means for judging whether or not the prize is won.

In this configuration, in order for the user to whom the number is assigned to draw a lot, this user accesses the access means via the network, and the access means is provided with the number and the information of this user. You have to type. Therefore, it is possible to easily obtain information on all users who have drawn lots regardless of whether or not the prize is a result of the lottery, and information on the use of users corresponding to this number.

An information acquisition system according to a fifth aspect is an information acquisition system for acquiring information of a user via a network, and a number assigned to this user in advance according to access from the user and this utilization. Access means for inputting the information of the user, and on condition that the number and the information of the user are input to the access means, the user is caused to perform a prize determination action according to the number, and the prize determination is performed. It is provided with a prize winning / discharging means for judging whether or not the prize is won according to the result of the action.

In this configuration, in order for the user assigned the number to perform the prize determination action, the user accesses the access means via the network, and the access means is provided with the number and the user's access means. You have to enter the information. Therefore, it is possible to easily obtain information on all users who have performed the prize determination action regardless of whether or not the prize is determined based on the result of the prize determination action, and information on the use of the user corresponding to this number.

An information acquisition system according to claim 6 is an information acquisition system for acquiring information of a user via a network, and a number assigned to this user in advance in response to an access from the user and this utilization. Access means for inputting the information of the person, and a calculating means for calculating the points based on the number on condition that the number and the information of the user are input to the access means, and the calculating means Addition means for adding the accumulated points to the total points of the user, and subtracting a predetermined point from the total points of the user in response to the request of the user, and winning or losing the prize according to the predetermined point. It is provided with means for winning or losing a prize.

In this configuration, the user who has been assigned a number accumulates points, and in order to win or lose the prize according to the predetermined points, the user accesses the access means via the network, You must enter a number and this user's information in this access method. Therefore, it is possible to easily obtain the information of all the users who have accumulated the points regardless of whether or not the prize corresponding to the points has been won and the information about the use of the users corresponding to the number.

The information acquisition system according to claim 7 is the information acquisition system according to any one of claims 4 to 6, wherein the number assigned to the user has a personal identification number composed of a random number. Is.

In this configuration, since a number having a personal identification number composed of random numbers is assigned to the user, the personal identification number does not match even if an appropriate number is input to the access means, and the prize winning / deciding means is executed. Can not. As a result, it is possible to prevent the prize from being confirmed based on the assigned number.

The information acquisition system according to claim 8 is the information acquisition system according to any one of claims 1 to 7, wherein a series of information corresponding to the number assigned to the user is associated with the information of this user. It is equipped with an organizing means for organizing the use situation of this user by managing a series of information according to the number.

Further, in this configuration, a series of information corresponding to the number assigned to the user is associated with the information of the user, and the series of information is managed by the organizing means to organize the utilization status of the user. As a result, it is possible to easily confirm the matching between the user information and the usage status of the user, and it is easy to market the user.

In the information acquisition system according to claim 9, in the information acquisition system according to claim 8, based on the information of the user and the information indicating the usage status of this user, the information about this user and the usage of the user It is provided with a user identification means for identifying the user according to the degree of use of the user by analyzing information regarding the degree of use.

In this configuration, by analyzing the information of the user and the information indicating the usage status of this user, the usage status can be confirmed by checking the recent usage status, usage frequency, usage quantity such as sales, etc. It is possible to identify a user such as a good user according to the degree of use of the person, and thus it is possible to perform advanced marketing that identifies an individual user.

In the information acquisition system according to claim 10,
The information acquisition system according to any one of claims 1 to 9, further comprising a two-way communication means for exchanging information on the identified user's needs and measures for realizing the needs with the identified user. Is.

[0027] In this configuration, for example, the user is registered by exchanging information regarding the implementation of the measures for realizing the user's needs with the identified user by the two-way communication means. It becomes possible to perform marketing to identify individual users by exchanging information such as listening to the needs of the users and listening to the opinions of the users as to how to realize the needs at sites on the established network.

In the information acquisition system according to claim 11,
The information acquisition system according to claim 10, wherein information relating to materialization of a measure for realizing the needs of the identified user can be exchanged by bidirectional communication means to promote the materialization. The above-mentioned measures are included in the implementation means.

[0029] In this configuration, the means for realizing the needs of the identified user is implemented by the implementing means while the identified user is provided with the cooperation of the information exchange by the two-way communication means. By doing so, it becomes possible to further identify individual users and carry out marketing to realize the needs of these users.

The information acquisition system according to claim 12 is the information acquisition system according to claim 10 or 11,
It is provided with a delivery means for delivering points to the user to facilitate at least one of the two-way communication means and the implementation means.

In this configuration, points are given to the user, and at least one of the two-way communication means and the execution means is made smooth by the giving means, so that the incentive by the points is two-way. Since it is used for facilitating at least one of communication means and execution means, the execution of marketing by individual users is further enhanced.

The information acquisition system according to claim 13 is the information acquisition system according to any one of claims 1 to 12, wherein the information input by the user is an e-mail address.

In this configuration, the information input by the user to the access means is used as the e-mail address, and the information is sent to each user using the e-mail address via the network. It becomes possible easily.

[0034]

BEST MODE FOR CARRYING OUT THE INVENTION The configuration of an information acquisition system according to an embodiment of the present invention will be described below with reference to FIGS.

In FIG. 1, an outline of the information acquisition system 1 and marketing (one-to-one marketing) for identifying an individual customer based on the information of the customer acquired by the information acquisition system 1 or the information on the usage of the customer. ) Shows the relationship with the expansion.

First, the information acquisition system 1 issues a lottery ticket (hereinafter referred to as a lottery coupon) or the like at a store or the like, so that even if the store does not have special equipment,
Easy and quick to deploy.

The coupon ticket can be issued in a form other than the ticket without displaying the lottery number. That is, the manufacturer or the like may add the lottery number to the container or the package. Also,
The lottery number may be displayed on the ticket or the like (step 1).

Next, the customer who has obtained the lottery coupon or the like by the access subsystem 3 accesses the Internet site by inputting data such as the customer's ID such as an electronic mail address (step 2).

Then, the lottery subsystem 4 identifies the customer based on the customer's ID and the lottery coupon by the lottery number, and the customer can perform lottery with entertainment. The lottery number is composed of a personal identification number formed of random numbers and a serial number. Even if an appropriate number is entered, the personal identification numbers do not match and the lottery cannot be executed. As a result, it is possible to prevent the execution of lottery not based on the lottery number displayed on the coupon ticket or the like.

The lottery coupon itself can also be used as a discount function by discounting the lottery coupon itself. That is, it is possible to carry out a discount in proportion to the points described in the lottery coupon, or to carry out a preferential treatment such as a discount of a specific product. The effect of expanding customers by such short-term sales promotion and other short-term sales promotion can be expected (step 3).

Next, by the customer data subsystem 5,
Based on the entered customer data and data such as lottery coupons, data on the usage status of the store, such as the store used by the customer and the purchase amount according to the number of points, is acquired. Information on the information is compiled into a database (step 4).

Further, by the customer identification subsystem 6 as the user identification means, in order to continuously carry out marketing for identifying a long-term individual customer, each acquired customer and the utilization degree of the customer, that is, the individual customer Data about the usage such as the amount of money used by the customer's store, the frequency of use, the time of use, etc., is used to identify good customers such as so-called fixed customers and repeat customers (step 5).

In addition, by the preferential treatment card subsystem 7,
Issue a preferential card to the identified individual customer and implement preferential treatment for the good customer. At this time, the lottery subsystem 4, the customer data subsystem 5, or the customer identification subsystem 6 can also be made to function with respect to the coupon card of the identified individual customer as well as the lottery coupon. However, while lottery coupons are aimed at all customers and are aimed at expanding customers by short-term sales promotion effects, the preferential treatment cards for identified individual customers are low due to preferential treatment of superior customers. This is aimed at increasing the purchase share within individual customers, which is what marketing refers to by identifying individual customers by cost (step 6).

Furthermore, the communication subsystem 8 asks the individual customers registered and identified on the Internet site about the needs of these individual customers with a two-way communication tool, and the individual customers need the information. Information can be provided. As a result, it becomes possible for the individual customer to grasp the customer's needs, which is the ultimate purpose of marketing (step 7).

Further, the service subsystem 9 implements services and electronic commerce that meet the needs of individual customers. In the softening of the economy and the introduction of services, it is easy to increase the importance of services, including the services that accompany them, in addition to selling goods, and it is easy to provide services according to the needs of individual customers. Therefore, the role of service is considered to be important in promoting individual customer identification marketing (step 8).

Since these individual customer identification marketing is developed on the Internet site where individual customers are registered, a community composed of customers and stores is formed on the Internet, and the formation of the community is marketing. It can be expected to further enhance the effect.

Next, referring to FIG. 2, the information acquisition system 1
In, a lottery coupon is issued according to the amount paid when a product is purchased or used at a store such as a plurality of shops or restaurants, and this lottery coupon is assigned to each customer. By inputting the lottery number displayed on the lottery coupon via a computer network such as the Internet, points corresponding to the lottery number are displayed. The customer executes a lottery for each lottery number or points, and the result of the lottery (prize) is displayed.

Here, the lottery number displayed on the lottery coupon issued from each store is a combination of a personal identification number portion formed of a random number and a lottery number formed of a serial number, or a hyphen ". -", Etc. are connected and configured. Here, the serial number part of this lottery number is
It is a key of the lottery coupon database 11 described later.

Further, points corresponding to a certain amount of sales are entered in the lottery coupons issued at each store. And each store has multiple types, such as 1 point,
Issue lottery coupons with various points such as 5, 10, 50 points. Further, the number of points entered on the lottery coupon is usually proportional to the amount of sales. When issuing lottery coupons at each store, in principle, issue lottery coupons in order of serial numbers.

The information acquisition system 1 is provided with a Web server (Web server) 14 which is a server as an information providing apparatus composed of hardware such as CPU and software such as programs.

The Web server 14 includes, for example, a mobile phone,
A portable information terminal such as a PDA (Personal Digital Assistant) and a customer terminal 15 used by a plurality of users such as personal computers and digital home appliances can be connected via a computer network such as the Internet. In this Web server 14, the database terminal 10 installed in the secretariat is connected to a LAN (Local Area Network).
It is possible to connect via (ork).

Further, the database terminal 10 stores a lottery coupon database for storing various kinds of lottery data.
11, a customer database 12 that stores various types of data regarding customers, and a store database 13 that stores various types of data on each store and the like are stored.

Here, the lottery coupon database 11 is
The secretariat that manages lottery tickets manages lottery coupons. Also, this lottery coupon database
11 is configured as shown in FIG. 3, and the lottery number of the available lottery coupon is registered in advance by the lottery center. For lottery execution, communication, and service point presents on the special treatment card, coupon tickets corresponding to the number of points can be virtually issued from the lottery coupon database 11.

Also, this lottery coupon database 11
Identifies the serial number and the secret code from the lottery number entered by the customer, confirms whether the secret code matches the pre-stored data in relation to this serial number, and displays this lottery number. The date of issue of the issued coupon ticket is searched for the name of the store that issued this coupon ticket, and the number of points corresponding to this lottery number is specified by means not shown.

Furthermore, this lottery coupon database 11
Shows a warning when the secret code part of the lottery number does not match the pre-stored secret code number because of the relationship with the serial number, and the lottery based on the entered lottery number cannot be executed. Also, this lottery coupon database 11
When the lottery is executed, the prize can be displayed according to the type, the number, and the grade of the lottery. Further, this lottery coupon database 11 stores the execution date when the customer accesses and executes the lottery,
When a prize is won, the data of this result (prize) is recorded. Further, when the lottery with the lottery number is carried out, the lottery is locked and the lottery cannot be again drawn with the lottery number.

Next, the customer database 12 stores the customer's I
Data about each customer is stored based on the address of D or e-mail, and lottery numbers such as coupon tickets stored in the lottery coupon database 11 that can be used by the customer and the related data and accumulated points based on these data. Stores data on the usage of stores, etc. for each customer.

This customer database 12 is constructed as shown in FIG. 4, and each customer's ID (usually an e-mail address is used as an ID) and password, and this customer's e-mail address and other customers' Store data. Furthermore, this customer database 12 is based on the lottery number entered by the customer, and the lottery coupon database 11
The number of lottery numbers and the lottery store where the customer can perform lottery, the entry date,
It stores data related to this lot number such as the number of points, lottery execution date, lock, prize, type or number of lottery. Furthermore, the customer database 12 is not shown in the figure after calculating the cumulative points, the cumulative points used, and the unused points, which are input by the customer, for each of the lottery issuing stores and in total. It is added and stored by the adding means.

The store database 13 stores information on each store,
Information that can be used by the customer of each store, information regarding the degree of use for each customer and performance data regarding lottery, and information on the special treatment card, communication, and service that the store implements for each customer are stored.

The store database 13 is constructed as shown in FIG. The store database 13 stores, as the store information, e-mail address data of the stores, data of various other stores, and IDs and passwords of the stores. In addition, as the information of each customer of the store, e-mail address information of each customer, data of various other referable customers, records of services to each customer, communication records to each customer, etc. are stored. Has been done.

Further, the store database 13 stores the input date, the number of points, the lottery execution date and the result of the lottery (prize) every time the customer of the store inputs the lottery number. In addition, this store database 13 is, for each customer, the cumulative number of points indicating the degree of use of the store, the cumulative number of points used, the cumulative number of unused points, the cumulative number of lottery points, and the special treatment card number in the stamp method and The number of accumulated lottery points and the number of accumulated card points based on the preferential card number in the online input method, the total number of accumulated lottery points and the total number of accumulated lottery points, and the total accumulated number of points are stored.

In addition, the store database 13 stores, for each stamp type preferential treatment card number, the card issuance date of this special treatment card, the total number of points of the card (only the total points are recorded because of the stamping type), the input date, and the lottery. The number of points, the lottery execution date, and the result of the lottery (prize) are stored.
Similarly, this store database 13 stores the card issuance date, the number of card points, the date when the card points were issued, the lottery point input date, and the lottery points for each special treatment card number in the online entry method. The number, lottery execution date, lottery result (prize), date when the card has been used, lottery conversion points (number of points for converting card points into lottery points), etc. are stored.

On the other hand, the Web server 14 is provided with a center terminal 16 such as a personal computer for managing lottery coupons at a lottery center, which can be connected via a computer network such as the Internet or LAN. .

In the case where the winning prizes are sent to the lottery winners or the preferential card issuance, communication, service, etc. are carried out to the Web server 14, the store headquarters terminal 17 such as a personal computer is used. Is installed at the store headquarters and can be connected via a computer network such as the Internet. These operations can also be executed on the center terminal 16
17 is not mandatory.

Furthermore, when a lottery is held at a store,
Or if you want to send prizes to winners who have won the lottery, or issue special treatment cards, communication, services, etc., use a personal computer,
Store terminals 18 such as mobile terminals are installed in each store and can be connected to the Web server 14 via a computer network such as the Internet. The lottery is usually carried out at the customer terminal 15, and the operations such as the sending of the prize, the special treatment card, the communication and the service can also be carried out at the center terminal 16 or the shop headquarters terminal 17, so the shop terminal 18 is not essential. Absent. Also, this store terminal
If you want to give information such as lottery or discounts, a demonstration terminal 19 such as a personal computer for demonstration is installed in a store, and connected with the store terminal 18 via a LAN such as a wireless LAN. It is possible to connect to the Web server 14 via a computer network such as the Internet. The demo terminal 19 is not essential. It is also possible to use the store terminal 18 or the demo terminal 19 offline by a method such as limiting to receiving the prize at the store or the like (method of executing the first lottery in the present embodiment).

Next, an information acquisition method according to the above embodiment will be described.

First, as shown in FIG. 1, a coupon ticket displaying lottery numbers according to the amount of money paid when using a store or the like is issued to a customer, and lottery numbers are given to products or packaging of products. The product with this lottery number attached is handed to the customer (step 1).

Then, the customer who has obtained this lottery number accesses the access subsystem 3 as an access means through the customer terminal 15 via the network such as the Internet. Then, the top page screen 20 shown in FIG. 7 is displayed. Here, the access subsystem 3 displays the customer ID such as the e-mail address of the customer in the ID entry field 21 of the top page screen 20, and the password entry field 22.
After entering the password as necessary, click the registration button 23 on this top page screen 20,
Log in to the lottery number input screen 26 shown in FIG.

Further, on the top page screen 20, a new registration field 24 for making new registration and a modification addition field for personal information
25 is displayed. By clicking the new registration field 24 and the change addition field 25, the new registration screen 60 shown in FIG. 17 is displayed.
And the change addition screen 64 shown in FIG. 18 is displayed. Then, in order to log in, it is necessary to enter the mail address 61 and the password 62 as necessary on the new registration screen 60. Also, for the customer, on the change / add screen 64 as necessary, an email address input field 65, a password input field 66, a name input field 67, an address input field 68, a telephone number input field
Ask them to enter the additional information for change in 69, gender input field 70, birthday input field 71, occupation input field 72, and workplace input field 73. These data are stored in the customer database 12 shown in FIG. 4 by clicking the registration button 63 shown in FIG. 17 and the registration button 74 shown in FIG. 18 (step 2).

Next, in the lottery number input screen 26 shown in FIG. 8, there is a lottery number input field 27. When the lottery number is entered and the registration button 28 is clicked, if the lottery number is incorrect, the screen shown in FIG. 9 is displayed. The lottery number confirmation screen 33 shown is displayed, and when the lottery number is already used, the lottery number confirmation screen 37 shown in FIG. 10 is displayed. As the lottery number, a combination of a serial number and a secret code number, which is a random number stored in advance in the lottery coupon database 11 shown in FIG. 3, is input to the lottery number input field 27 shown in FIG. If it does not match the displayed lottery number 34, this lottery number confirmation screen 33 is displayed, and when the re-input column 35 is entered again and the registration button 36 is clicked to register, the correct combination is shown in FIG. Lottery point screen
41 is displayed. If the lottery number 38 entered in the lottery number input field 27 shown in FIG. 8 and displayed on the lottery number confirmation screen 37 has already been used, lock data is stored in the lottery coupon database 11 and the customer database 12. Therefore, the lottery number confirmation screen 37 is displayed. If you click the re-entry field 39 on the lottery number confirmation screen 37, the lottery number input screen 26 will be displayed and you can re-enter it, but if it is used by another person, go to the lottery center shown in FIG. Click the e-mail address of 40 to make an inquiry.

A communication column 31 and a service column 32 are displayed on the lottery number input screen 26, which are linked to the communication screen 183 shown in FIG. 31 and the service screen 193 shown in FIG. 33, respectively.

Then, after entering the lottery number in the lottery number input field 27 displayed on the lottery number input screen 26, the registration button 28 to be registered displayed on the lottery number input screen 26 is clicked. Then, the lottery point screen 41 shown in FIG. 11 is displayed.

On the lottery point screen 41, in addition to the newly registered lottery number and the number of points,
A selection field 43 is provided to select whether or not to use this point for lottery. Similarly, a selection field 44 is provided for unused lot numbers that have been previously accumulated, and the cumulative unused point number 45, which is the total of these, is displayed. In addition, a confirmation column for whether you want to provide information from stores etc.
46 are provided. Further, the prizes are displayed in the prize display column 42. Finally, when the lottery challenge button 47 is clicked, a lottery such as an entertaining game is executed, and a lottery result screen 48 shown in FIG. 12 is displayed. On the lottery result screen 48, a prize is displayed when a lottery is won.

When the prize receiving information column 49 of the lottery result screen 48 is clicked, the prize receiving information screen shown in FIG. 13 is displayed.
51 is displayed. In addition, the store login screen shown in FIG.
Clicking on the lottery result report column 77 at 75
The lottery result report screen 52 shown in is displayed.

Furthermore, when the challenge button 50 for the second lottery is clicked on the lottery result screen 48, the second lottery screen 53 shown in FIG. 15 is displayed. Then, the total accumulated unused points of the customer database 12 is displayed on the lottery screen 53.
It is displayed in the cumulative unused point number display field 54. Also,
Prizes that may be won by using some or all of the accumulated unused points are displayed in the prize display field 55. Therefore, if the number of points to be used is entered in the used point input field 56, a lottery for entertainment games or the like is executed, a second lottery result screen 57 shown in FIG. 16 is displayed, and when a prize is won, The prize will be displayed.

Next, when the prize delivery guidance field 58 of the lottery result screen 57 is clicked, the prize receipt guidance screen 51 is displayed. Further, when the page return column 59 that displays "Return to the welcome page for lots" is clicked, the lot number input screen 26 is displayed (step 3).

On the other hand, the inputted data regarding the customer and the data regarding the use situation of the lottery coupon of the customer with the lottery number as a key are activated by the customer data subsystem 5 shown in FIG. It is stored in the customer database 12 shown and the store database 13 shown in FIG. In this way, the customer attribute data such as an e-mail address that the customer inputs at the time of lottery and the information on the usage status of the customer's store such as the lottery key are stored in the customer database 12 and the store database 13, etc. It is accumulated (step 4).

Furthermore, after entering the ID and password on the store login screen 75 shown in FIG.
When the login button 76 is clicked, the shop menu screen 119 shown in FIG. 23 is logged in. The store login screen 75 is linked to the store registration screen 82 shown in FIG. 20, and in the store registration screen 82, the store name input field 83, the address input field 84, the ID input field 85 and the password input When each is entered in the column 86 and the registration button is clicked, it is stored in the store database 13 shown in FIG.

Further, on the store login screen 75, a lottery result report column 77, a point input column 78 at a store or the like of an online input type special treatment card, a seal type special treatment card registration column 79, an online type special treatment card registration column 80 and points A present field 81 is provided, and the lottery result notification screen 52 shown in FIG. 14, the point input screen 165 shown in FIG. 29, the stamp type special treatment card registration screen 132 shown in FIG. 26, and the online type special treatment card registration shown in FIG. It is linked to the screen 157 and the point present screen 186 shown in FIG. 32, and is used for inputting a store or the like for using the information acquisition system 1.

Further, the store menu screen 119 has a customer data (actual) column 120, a customer data (customer attribute) column 121, a customer identification column 122, a communication column 123, and a service column.
24 are provided, respectively, a lottery coupon result screen 87 shown in FIG. 21, an imprint type special treatment card result screen 140 shown in FIG. 27, and an online type special treatment card result screen 1 shown in FIG.
69, the customer attribute screen 109 shown in FIG. 22, the communication screen 183 shown in FIG. 31, and the service screen 193 shown in FIG. 33, which are linked to the browsing of data obtained by the information acquisition system 1 and use of these data. It is used for customer identification, communication, service, etc. for the identified customer.

Here, on the lottery coupon result screen 87 shown in FIG. 21, the name 88 of this customer for any customer, the lottery number 89 recently used by this customer, the input date 90, the number of points 91, the lottery execution date. 92, prize 93 that executed lottery, accumulated points 94, accumulated points 95, unused points 96, special card number 97, accumulated lottery points 98, accumulated card points 99, total accumulated lottery points 100 and total accumulated points 101 are displayed. Furthermore, on this lottery coupon result screen 87, the total cumulative point number 102 for this customer, the total cumulative used point number 103, the total cumulative unused point number 104, the total cumulative lottery point number 105, the total cumulative card point number 106, Total Cumulative lottery points 1
07 and 108 total accumulated card points are displayed. Further, in the customer attribute screen 109 shown in FIG. 22, an email address 110 of an email regarding an arbitrary customer,
Password 111, name 112, address 113, phone number 114, gender
115, birthday 116, occupation 117, office 118 are displayed.

Then, the store menu screen 11 shown in FIG.
When the customer identification field 122 of 9 is clicked, the customer identification input screen 125 shown in FIG. 24 is displayed. In this customer identification input screen 125, when the customer identification reference data is input in the point total period input field 126, the reference period total point number input field 127, and the reference total cumulative point input field 128, and the customer identification execution button is clicked. , The store database 13 shown in FIG. 5 by the special treatment card subsystem 7 shown in FIG.
Based on the information of each store stored in, the customer such as a good customer corresponding to the above-mentioned customer identification criteria is identified, and FIG.
A customer identification result screen 129 shown in 5 is displayed. On the customer identification result screen 129, the customer identification standard 130 and the data 131 of the customer identified by the customer identification standard 130 are displayed (step 5).

The shop or the like issues a preferential treatment card and takes preferential treatment to the customer or the like who is good at being identified in this way. The special treatment card is a method of imprinting points on the card and points are manually operated via a network such as the Internet (this part uses a magnetic card reader or bar code reader, POS (point-of-sale), that is, point of sale information. There is an online input method that can be automated by linking with management.

Furthermore, the store login screen 75 shown in FIG.
When the stamp type preferential treatment card registration field 79 is clicked in, the seal type preferential treatment card registration screen 132 shown in FIG. 26 is displayed. On this stamp-type special treatment card registration screen 132,
A store, etc., has a special card number input field 133, a card issue date input field 134, a card issuer input field 135, and a card total point number (the number of points when all are stamped) input field 13
6 When inputting each, and clicking the store registration button, the data is stored in the store database 13 shown in FIG.

Further, on the stamp type preferential treatment card registration screen 132, the lottery center has a lottery number input field 137, the number of points (lottery points are assigned a fixed proportion of the normal card points.) Input field 138, and the lottery issuer input field. 139 is entered and the registration button of the lottery center is clicked, the data is stored in the lottery coupon database 11 shown in FIG.

Furthermore, the lottery number input screen shown in FIG.
In 26, when the customer inputs the special treatment card number (the same as the lottery number) that has been stamped more than the predetermined number, that is, the stamp is full, and clicks the register button,
The lottery point screen 41 shown in 1 is displayed. However, if the lottery number is wrong or already used, the lottery number confirmation screen 33 shown in FIG. 9 or the lottery number confirmation screen 37 shown in FIG. 10 is displayed.

The lottery challenge button shown in FIG.
When 47 is clicked, the lottery is executed and the lottery result screen 48 shown in FIG. 12 is displayed. Furthermore, when the prize receipt guidance column 49 of the lottery result screen 48 is clicked, the prize receipt guidance screen 51 shown in FIG. 13 is displayed. When the lottery result report field 77 of the store login screen 75 shown in FIG. 19 is clicked, the lottery result report screen 52 shown in FIG. 14 is displayed.

At the same time, the customer sub data system 5 shown in FIG. 1 as a data organizing means is activated. Then, by selecting and clicking the stamp type preferential treatment card in the customer data column 120 of the store menu screen 119 shown in FIG. 23, the stamp type preferential treatment card performance screen 140 shown in FIG. 27 is displayed. On this stamp-type special treatment card result screen 140, a card number 142 showing the individual usage status of each customer 141, a card issuing date 143, a card total point 144, an input date 145, a lottery point 146, a lottery execution date 147, and a prize 148. In addition to displaying each, the cumulative number of card points showing the cumulative usage of this customer
149, cumulative lottery point number 150, total cumulative point number 151 obtained by adding points of lottery coupons, and total cumulative lottery point number 152 are respectively displayed. In addition, the total card points 153, the total lottery points 154, and the total lottery coupon points 155, and the total total lottery points 156, respectively, for each customer, are displayed. .

On the other hand, when the online preferential treatment card registration field 80 is selected and clicked on the store login screen 75 shown in FIG. 19, the online preferential treatment card registration screen 157 shown in FIG. 28 is displayed. On this online complimentary card registration screen 157, the store, etc., can enter the complimentary card number input field 158, the card issue date input field 159, and the card issuer input field.
160 and the lottery conversion point number (the number of unit card points to be converted into unit lottery points) input fields 161, and when the store registration button is clicked, the data is stored in the store database 13 shown in FIG. .

Further, the online type complimentary card registration screen 15
In 7, the lottery center inputs in the lottery number input field 162, the number of points input field 163, and the lottery issuer input field 164 respectively, and when the lottery center registration button is clicked, the data is stored in the lottery coupon database 11 shown in FIG. Remembered.

Then, from the store terminal 18 shown in FIG. 2, the store or the like enters the card point issuance date input field 166, the special treatment card number input field 167 on the point input screen 165 shown in FIG.
And enter each card point number input field 168,
When the input button is clicked, the data is stored in the store database 13 shown in FIG.

Then, on the lottery number input screen 26 shown in FIG. 8, if the user clicks on the savings point column 29 that displays "See accumulated points" or the like, the lottery point screen 41 shown in FIG. 11 is displayed. Here, an unused lottery number, the number of points, data such as whether to use or save points, a selection field 44, and a cumulative unused point number 45 of these points are displayed.

The lottery challenge button shown in FIG.
When 47 is clicked, the lottery is executed and the lottery result screen 48 shown in FIG. 12 is displayed. Furthermore, when the prize receipt guidance column 49 of the lottery result screen 48 is clicked, the prize receipt guidance screen 51 shown in FIG. 13 is displayed, and when the lottery result notification column 77 of the store login screen 75 shown in FIG. 19 is clicked,
The lottery result notification screen 52 shown in FIG. 14 is displayed.

Further, when the customer data subsystem 5 shown in FIG. 1 as a means for organizing data is activated and the online entry system special treatment card in the customer data column 120 of the store menu screen 119 shown in FIG. 23 is selected and clicked, An online type complimentary card record screen 169 shown in 30 is displayed.
On this online special treatment card performance screen 169, the card number 171 indicating the individual usage status of each customer 170, the card issue date 172, the card point issue date, the input date, the number of card points, the number of lottery points, the lottery execution date, etc. In addition to displaying usage data 173 and prizes 174, respectively, the cumulative number of card points indicating the usage of this customer
175, cumulative lottery point number 176, total cumulative point number 177 obtained by adding points of lottery coupons, and total cumulative lottery point number 178 are respectively displayed. In addition, total card points of 179, total lottery points of 180 and total lottery points of total 181 and total cumulative lottery points of 182 are displayed respectively. .

In this way, even in the case of the preferential treatment card, data indicating the customer, the usage status of the customer, the degree of usage, etc. is stored in the database (step 6).

Further, by activating the customer identification subsystem 6, it is possible to re-identify the customer based on the latest data even for the complimentary card user.

Next, the customer clicks the communication column 31 on the lottery number input screen 26 shown in FIG. 8 and the store clicks the communication column 123 of the store menu screen 119 shown in FIG. The communication screen 183 shown in FIG. 31 linked to the input screen 26 and the store menu screen 119 is displayed. In this communication screen 183, a list 184 of stores and the like is linked to a page for introduction of each store and a notification application from the store, etc., and is added to the confirmation column 46 of the wish of the notice from the store shown in FIG.
You can receive information from each store.

By clicking the electronic mail address 185 of each store shown in FIG. 31, an opinion mail to each store can be sent. In this way, bidirectional communication can be promoted between the customer and the store, etc. This is a merit that customers and stores are registered online, and it is possible to provide a base for establishing a kind of community composed of customers and stores.

Similarly, the customer clicks the service column 32 on the lottery number input screen 26 shown in FIG. 8 and the store clicks the service column 124 on the store menu screen 119 shown in FIG. The service screen 193 shown in FIG. 33 linked to the number input screen 26 and the store menu screen 119 is displayed. On this service screen 193, the e-mail address 194 for accepting the exclusive reservation,
Delivery service name input field 195, address input field 196,
A desired product input field 197 and a desired date / time input field 198, a name input field 199 of a favorite service, an address input field 200, and a favorite input field 201 for inputting height and weight of the user are provided.

Based on the needs of individual customers such as customers who are good at such services and electronic commerce through two-way communication between customers and stores, etc.
And it can be implemented at low cost.

[0100] Furthermore, as an incentive for promoting these communications and services, points gifts can be given to customers from stores and the like. On the point present screen 186 shown in FIG. 32, a store virtually displays a store etc. input column 187, a customer input column 188, a point number input column 189 for inputting the total number of points to be presented, and this point number input column 189. A lottery coupon database 11 issued in advance by the lottery center and shown in FIG.
Enter the lottery number 190 assigned in step 1, the number of points 191 of this lottery number 190, the total point display field 192 (for comparison with the point number input field 189), and click the input button. Customer database shown in
12 stores data for each customer.

Further, the records of communication and services are recorded for each customer in the database 13 of the store etc. in FIG. 5, and the marketing which identifies each individual customer can be practiced (steps 7 and 8).

Next, details of each subsystem of the above-described embodiment will be described.

First, a flow chart of the lottery subsystem 4 shown in FIGS. 34 to 36 of the above embodiment will be described.

When the customer's ID or the like is input on the top page (login) screen 20 and the lottery number by the customer is input on the lottery number input screen 26, the lottery coupon management program 203 is activated.

The lottery coupon management program 203 includes lottery numbers, issuance dates, points, stores, etc. entered in the lottery coupon database 11 shown in FIGS. 3 to 5 from the center terminal 16 of the lottery center shown in FIG. Information on each lottery such as lottery issuer, type, number of times, grade, prize, and quantity is entered.

Next, this lottery coupon management program
Based on the lottery number input by the customer, 203 collates the serial number portion and the personal identification number portion of this lottery number with the lottery coupon database 11 to determine whether the lottery number is erroneously input or is genuine.

Furthermore, this lottery coupon management program
203 refers to the lottery coupon database 11 based on the entered lottery number, reads the type and number of times, the issue date, the number of points, and the lottery issuer, and loads the lottery number and type, number of times, the lottery issuer and the number of points to the customer database 12. Etc., and save the date when this lottery number was entered. And the lottery coupon management program 203 also
On the lottery point screen 41, unused lottery numbers, points,
And the total unused points are displayed, and the customer selects whether or not to save points.

Next, when the customer selects to draw lots, the lottery execution program 20 shown in FIG.
4 starts. The lottery execution program 204 executes an entertaining lottery such as various entertaining games. Whether or not the lottery is executed by the lottery execution program 204 is determined by referring to the personal identification number portion of the lottery number, or random numbers are generated to probabilistically be determined according to the progress of the game.

Here, a method of determining the success or failure of lottery by using a personal identification number random number is called a personal identification number determination method. In other words, when drawing lots, random numbers are used to determine the lottery winnings and prizes.The method of using the PIN code of the lottery as this random number and the random number once or multiple times each time. There is a way to generate.

In some cases, these random numbers are simply used to judge the success or failure of the winning number, or in the case of playing an entertaining game, the random numbers are used to determine the success or failure of the lottery and the prize grade as the conclusion of the game. There is a method to use. Furthermore, as a substitute function for lottery or lottery, any method that can determine the prize or the prize and the grade by the result of the game using random numbers, such as the method of determining the prize or the grade or the method by quiz It is available.

In the above-mentioned one embodiment, in consideration of the convenience of notification to the store or the like, the secret code number determination method is a method in which a random number is generated each time for the second chance lottery.

After this, this lottery execution program 204
Refers to the lottery coupon database 11 to display prizes according to the type and number of lottery on the lottery result screen 48.

When the lottery is won, the lottery result processing program 205 is activated. This lottery result processing program 205 displays the prize receipt guide screen 51 with notes to the customer when receiving a prize, a gift certificate, or the like, or receiving a special discount, and the winning lottery information is shown in FIG. The store headquarters terminal 17, the store terminal 18, and the demo terminal 19 (only when online) shown are reported and displayed on the lottery result report screen 52.

Furthermore, this lottery result processing program 205
Locks the lottery number used for lottery, saves the lottery execution date, lock data, lottery result variable, that is, prize information, etc. in the lottery coupon database 11 and the customer database 12, and at the same time The customer database 12 is updated by calculating the cumulative points and the unused points.

After this, this lottery result processing program 205
When you click the second lottery challenge button on the prize receipt guide screen 51, the lottery number of the second chance of the lottery coupon database 11, the issue date, the number of points, the store, etc. (Center) information is read, this information is posted to the customer database 12, and the lottery number input date is saved in the customer database 12.

Also, this lottery result processing program 205
Refers to the customer database 12 to display unused lottery data on the second lottery screen 53, and selects whether to draw a lottery or accumulate points.

Next, when the second chance lottery challenge button on the second lottery screen 53 is clicked, as shown in FIG. 36, the lottery execution program 204 is activated, and the lottery execution program 204 executes various games. Perform a wide variety of entertaining lotteries. At this time, this lottery execution program 204
Generates a random number and stochastically determines whether or not to win a lottery according to the progress of a game or the like. Further, the lottery execution program 204 refers to the lottery coupon database 11 to display the prize on the second lottery result screen 57 according to the type, the number of times, and the grade of the lottery.

When the lottery is won, the lottery result processing program 205 is activated. This lottery result processing program 205 displays notes to the customer on the prize receipt guide screen 51, and saves the lottery execution date, lock data, and lottery result variable (prize) in the lottery coupon database 11 and the customer database 12. Let

Also, this lottery result processing program 205
Updates the total customer database 12 by subtracting the number of points required for the second chance lottery from the total accumulated unused points in the customer database 12.

Next, a flow chart of the customer data subsystem 5 shown in FIGS. 37 and 38 of the above embodiment will be described.

The customer data subsystem 5 is composed of a customer registration program 207, a store registration program 208, a store-specific customer management program 209, and a customer data reference program 210.

Then, a new registration field on the top page screen 20
The customer registration program 207 is started with 24 clicks. The customer registration program 207 causes the new registration screen 60 to be displayed on the monitor of the customer terminal 15 so that the customer's own ID such as an e-mail address and the password to be used for reuse can be input. Also, the customer is asked to input the customer information such as the name, address, and telephone number on the personal information change / add screen 64 as needed.

After that, when the customer clicks the registration button 63 on the new registration screen 60 or the registration button 74 on the change / add screen 64, the customer registration program 207 stores the customer information.
Causes the customer database 12 to store the registered customer ID in the store database 13 and the like.

Then, when registration is selected on the store login screen 75, a store registration screen 82 is displayed. When the registration form on the registration screen 82 for stores is clicked and the registration button is clicked, the store registration program 208 is started, and the registration information is stored in the store database 13.

Then, the customer management program 209 for each store shown in FIG. 38 refers to the customer database 12 and draws the lottery number for each customer, the input date, the number of points, the lottery execution date, the prize,
The cumulative number of points, the cumulative number of unused points, etc. are transferred to the store database 13, etc. Further, the customer management program 209 for each store etc., the total cumulative points obtained by adding the data for each customer, the total cumulative points, the total cumulative points used, the total unused points and the lottery coupon cumulative points, The total cumulative lottery point number is calculated, and these data are stored in the store database 13.

Customer data is also displayed on the store menu screen 119.
(Actual) If you select the lottery coupon, you can select the customer, lottery number, input date, points, lottery execution date, prize, cumulative points, cumulative points used, cumulative unused points, total cumulative points used, total cumulative points The number of points used, the total cumulative number of points, and the total cumulative number of lottery points are displayed on the lottery coupon result screen 87.

Next, the customer data reference program 210 shown in FIG. 38 causes the center terminal 16 to refer to the customer database 12 by inputting an ID or password from the center terminal 16 of the lottery center, as shown in FIG. In response to a request from the center terminal 16, customer data that can be referred to by a lottery issuer such as a store is selected, and customer data that can be referred to by the store is transferred from the customer database 12 to the database 13 such as a store. When customer data (customer attributes) is selected on the store menu screen 119, these customer data are displayed on the customer attribute screen 109.

Here, this customer data is data of customers related to a lottery issuer such as a store, and customer data that can be referred to can be displayed from the customer database 12. When the above is to be independently managed by each customer, it is more preferable to separately store data managed by the store or the like in the store or the like database 13.

Next, a flow chart of the customer identification subsystem 6 shown in FIG. 39 of the above embodiment will be described.

The customer identification subsystem 6 is composed of the customer identification program 212, and identifies the customer who is good at frequently using the accumulated customer data.

Then, when the customer login is selected from the shop login screen 75 and the customer identification is selected on the shop menu screen 119, the customer identification input screen 125 is displayed. This customer identification input screen 1
25 points total period and total number of points in the reference period,
When the user inputs the standard total cumulative points and clicks the input button, the customer identification program 212 is started.

The customer identification program 212 refers to the store database 13 and totals the number of points in the total point period for each customer, that is, the total of lottery coupon points and card points, and compares the total with the reference period total points. At the same time, the total cumulative point number is read from the store database 13 and compared with the reference total cumulative point number, and the data of the customers who meet various criteria, that is, the good customers, is displayed on the customer identification result screen 129.

Next, a flow chart of the preferential treatment card subsystem 7 shown in FIGS. 40 to 43 of the above-described embodiment will be described.

The preferential treatment card subsystem 7 issues a preferential treatment card to the customer who is identified by the customer identification subsystem 6 and who is good at it. This preferential treatment card subsystem 7 is composed of a stamp-type special treatment card management program 214 that uses the special treatment card as a point card and an online type special treatment card management program 215.

First, the stamp-type special treatment card management program 21
4 indicates that when the customer is not registered, the customer ID such as an e-mail address and other customer data are input from the new registration screen 60 and the customer data is stored in the customer database 12 shown in FIG. The customer ID data is stored in the store database 13 shown in FIG.

After that, the stamp-type special treatment card management program 214 inputs the number of the special treatment card, the card issue date, the card issue destination, and the total card point number from the seal-type special treatment card registration screen 132 to the store database 13. Let Here, the number of the special treatment card is the same as the normal lottery number when the lottery is also used with this special treatment card.

In the case where the stamp-type special treatment card management program 214 is used in combination with the special treatment card and the lottery,
The lottery center allows the lottery coupon database 11 to enter the lottery number and the number of points attached to the special treatment card and the lottery issuer such as the store from the stamp type special treatment card registration screen 132.

Furthermore, when a predetermined number of stamps are stamped from the lottery number input screen 26 and a special treatment card number to be used in combination with the lottery number is inputted, it is checked with the lottery coupon database 11 whether the special treatment card number is true or false. When there is a problem, either the lottery number confirmation screen 33 or the lottery number confirmation screen 37 is displayed.

If the stamp-type special treatment card management program 214 determines that the special treatment card number is valid, the lottery coupon database 11 is referred to and the special treatment card number is changed to the special treatment card number. The data of the type and number of attached lottery coupons, the number of points, the store that issued the lottery, and the like are read, and these data are posted to the customer database 12, and the lottery number input date is stored in this customer database 12.

After that, the stamp-type special treatment card management program 214 refers to the customer database 12 to display the data of the unused lottery on the lottery point screen 41, and to select whether to draw a lottery or accumulate points.

When the customer selects the lottery, the lottery execution program 204 is activated. When a lottery is won by this lottery execution program 204, a lottery result screen 48 is displayed. This lottery result screen 48
When the user clicks the prize receipt guidance column 49 of, the prize receipt guidance screen 51 is displayed. When the lottery result report field 77 is clicked on the store login screen 75, the lottery result processing program 205 is activated and the lottery result report screen 52 is displayed. Further, the lottery result processing program 205 stores the lottery execution date, lock data, and lottery result variable (prize) in the lottery coupon database 11 and the customer database 12.

Thereafter, the customer management program 209 for each store, etc.
Started, and lottery points of customers who won the lottery,
The lottery execution date, lottery result variables (prize), and various points are calculated and stored in the store database 13, etc.

These actual data are displayed on the store menu screen.
It is displayed on the stamp-type special treatment card achievement screen 140 linked from 119. Further, the customer identification program 212 can identify the customer.

Next, in the online type special treatment card management program 215 as well, when the customer has not registered the data, the customer data of this customer is input and these customer data are stored in the customer database 12, and the customer's I
The D data is stored in the database 13 of the store.

[0145] Also, the online type complimentary card registration screen 15
Database of stores such as preferential card numbers, card issue dates, and lottery conversion points when using lottery from 7
13, lottery numbers and points allocated to the special treatment card,
Have lottery issuers such as stores enter lottery coupon database 11.

Furthermore, the number of card points and the date of card point issuance according to the customer's ID, sales, etc. at a store or the like are manually or automatically from the point input screen 165, for example, a magnetic card reader or bar code installed in each store. Use a reader or POS to input data, store database, etc.
Save to 13. Then, the online type special treatment card management program 215 calculates the cumulative number of card points, the total number of cumulative card points, the total number of cumulative points, and the total number of total cumulative points, respectively, and stores these points in the store database 13, etc.

When the lottery is also used, it corresponds to a number obtained by dividing the total number of new card points by the lottery conversion point number by referring to the store database 13 and the lottery coupon database 11 and rounding down the decimal point. Data such as lottery number of points, type, number of times, number of points, and store name that is a lottery issuer are posted to the customer database 12, and the date when these data are input is stored in the customer database 12.

Further, when drawing a lottery, the lottery number input screen 26 is used to enter the ID of this customer, and the lottery point screen 41 is accessed. So the customer database
Display the unused lottery data with reference to 12, and let the customer choose whether to draw lots or accumulate points.

When the customer selects the lottery, the lottery execution program 204, the lottery result processing program 205, the customer management program 209 for each store, etc., and the customer identification program 212 of the customer identification subsystem 6 are the stamp type preferential treatment. As in the case of the card, it starts up sequentially according to the conditions.

Next, a flow chart of the communication subsystem 8 shown in FIG. 44 of the above embodiment will be described.

This communication subsystem 8
Is a two-way communication means for realizing two-way communication between customers and stores on a network such as the Internet.

First, the customer accesses the communication screen 183 from the lottery number input screen 26.

Also, the communication screen 183 is accessed from the store menu screen 119.

Further, the communication subsystem 8 has a point present program 216. This point presenting program 216 is a lottery coupon database 11 for lottery numbers, points, stores, etc. assigned to each store etc. from the center terminal 16 of the lottery center.
To save. When providing points to customers at stores, etc., the lottery coupon database 11 is referred to, and information such as lottery numbers, points, stores, etc. corresponding to the total number of points assigned to customers is input to the point present screen 186. Then, it is transferred to the customer database 12.

Also, the communication subsystem 8
Database of communication records by stores
It is possible to store the data in the database 13 and to confirm these records by referring to the store database 13 as necessary.

Next, a flow chart of the service subsystem 9 shown in FIG. 45 of the above embodiment will be described.

This service subsystem 9 also functions as an execution means and a delivery means for realizing various kinds of services corresponding to the needs of customers such as their strong points and electronic commerce such as special sales at sites on the Internet. .

The customer accesses the service screen 193 from the lottery number input screen 26, and the shop accesses the service screen 193 from the shop menu screen 119.

The service subsystem 9 also has a point present program 216 similar to that of the communication subsystem 8.

Then, this service subsystem 9
Records such as services provided to customers can be saved in the store database 13 and the records can be confirmed by referring to the store database 13 as needed.

As described above, according to the above-described embodiment, in order for the customer who has obtained the coupon ticket displaying the lottery number to draw the lottery based on this lottery number, the top page (login) screen 20 is displayed. Only after you enter your e-mail address.

Therefore, regardless of the result of the lottery corresponding to the lottery number, it is possible to easily obtain the information such as the e-mail addresses of all the customers who have performed the lottery.

Further, since the usage statuses of all the customers registered on the new registration screen 60 are organized and stored in the store database 13 and the like, the usage statuses of the customers organized and stored in the store database 13 are stored. By referring, the usage status of each customer can be confirmed instantly, and by linking the lottery points to sales etc., the customer's information such as RFM (recent visiting status, visiting frequency, sales) related to these data can be confirmed. It is possible to grasp the usage of stores and the like, and by using these data to identify customers such as high-quality customers, it is possible to easily carry out marketing to identify individual customers.

Each time a customer draws a lottery, he / she accesses this Internet site or the like, and uses the interactive communication tool or the entered e-mail address on this Internet site for each customer. It is possible to understand the needs of individual customers by providing information or, conversely, receiving comments and emails from customers and communicating with individual customers. Furthermore, it is possible to provide services that meet the needs of this individual customer.

[0165] That is, by using the Internet, sales promotion by lottery, which was only possible for short-term sales promotion by the conventional method, is carried out to entertain lottery, and the activation by promotion of customer expansion and repeat is carried out. In addition to conducting sales promotions for customers, collecting customer data such as usage of each customer, identifying frequently used customers, issuing preferential cards to these customers and taking preferential measures In addition to effective and efficient sales promotion, two-way communication with customers can be promoted to find out the customer's needs, and services etc. can be provided to meet these needs, enabling sophisticated individualized customer marketing.

Furthermore, no special equipment is required in a store or the like, and the coupon can be issued instantly at low cost simply by issuing it.

[0167] From another angle, the customer voluntarily registers via the Internet with the help of a lottery, each customer communicates with the shop, etc., and the shop etc. provides the necessary service to each customer. Therefore, the customer and the store jointly work. Therefore, the internet site can be used as an intermediary between the customer and the store to implement the store plan corresponding to the needs of individual customers through the internet site.

Since the lottery by the coupon ticket which is easy to work as an event is adopted as compared with the point system in which the preferential treatment is taken when the points are accumulated over a certain limit, the effect is early.

Furthermore, in the case of the point system in which the point is immediately returned upon reuse, the effect is quick, but it only promotes reuse, and the range of customers to which it applies is widened, similar to a simple discount. Although the implementation cost is high, if the lottery with high entertainment value is implemented at a low cost, the implementation cost can be recovered in a short period of time due to the sales promotion effect, while in the medium and long term, customers such as high-value customers are identified and preferential treatment and Since it is possible to deal with customers, the implementation cost can be reduced as compared with the case where all customers are targeted.

In addition, when points are accumulated, a lottery for winning a good prize can be challenged, so that the same effect as the point system can be expected. Furthermore, the lottery coupon can be used as a discount coupon or discount coupon with the lottery coupon itself, and by providing a point prize (discounts and discounts according to points) as a low-value prize received at stores etc. Not only can it be implemented as a comprehensive sales promotion measure that also includes a point system. In this case, since points can be accumulated on the Internet, there is no need to carry a point card or the like in a wallet or the like.

[0171] Furthermore, a customer, such as a customer who is a frequent customer, is identified and a special treatment card is issued. However, if a seal-type point card has already been implemented, these can be used together. As a result, while taking advantage of the advantages of the point system, which is excellent as marketing for individual customers, it is possible to capture the disadvantages of this point system.

Further, compared with the conventional lottery, when a coupon ticket displaying a lottery number is issued to a customer and information of this customer is obtained, a lottery corresponding to the lottery number is performed on the Internet. Based on the theory, you can see the result immediately and use it like a speed lottery,
Customers can easily draw lots by creating lots that are highly entertaining such as game-like lottery.

Since the personal computer, the mobile phone, the portable terminal such as the PDA, and the customer terminal 15 such as the digital home appliance can be accessed through the Internet, the customer can freely use the lottery number from anywhere at any time.

Further, since the lottery number displayed on the coupon ticket is judged to be true or false and the lottery is carried out, when the lottery center sends the prize to the winner, the result of the lottery and various kinds of winners. Since you have the data of, you can send the prize to the winner without checking the coupon.

On the other hand, a prize number can be easily given at a store etc. by the lot number of lottery coupons for lottery at a store etc. However, in the case of the secret code number determination method, the winning number is confirmed in the sequence number part. It is not disjointed, but it can be judged by the numbers in the secret code part within a certain range. For this reason, it is possible to finally and swiftly and reliably determine whether or not a prize is awarded based on a personal identification number, and it is easy to issue the prize at a store or the like.
In this way, making it easy to receive prizes at stores etc. is to save low prizes with high winning probability against lottery only on the Internet, which tends to be high prizes with low winning probability due to reduction of the sending fee of prizes. The lottery can be made more attractive by issuing it at stores.

Further, since the management is carried out on the Internet, it is easy to carry out lottery on a large scale and increase the seeds of prizes. Also, it is possible to save lots of money for the determination of winning lots and the office work for sending prizes, and it is also possible to carry out ordinary lottery. As with the above, multiple awards can be set and these can be decided at the same time.

For customers who do not use the Internet, lottery is carried out by a method such as drawing lottery at a store or a special lottery office, or taking a part of it offline. As a result, it becomes possible to coexist with demonstrations and existing marketing, and it is possible to use lottery as an event as an advertisement to publicize.

Further, if the demo terminal 19 shown in FIG. 2 is connected to the Internet, advertisement can be carried out for customers who do not use the Internet or for public relations. Further, other PRs can be timely flowed from the store headquarters terminal 17 or the like, and can be used as a signboard using the Internet. If you can draw lots at the store terminal 18, it can be used as an entertainment facility.

Here, the preferential treatment card subsystem 7, the communication subsystem 8 and the service subsystem 9 may be appropriately omitted in implementation.

[0180] Coupons, packaging containers, tickets, etc. are also available for forms other than stores such as door-to-door sales, mail order, and service industries.
It can be carried out by attaching a lottery number similar to that of a coupon to an article such as a book, a promotional item, or an advertisement.

The same can be applied to economic activities other than the sale of goods and services and activities other than economic activities, such as educational business, welfare business, and public activity.

Furthermore, even if there is no coupon ticket or the like, the same can be done if the quantity in place of points is specified. For example, a receipt, securities, a ticket for transportation, an amount of money described in a ticket for a theater or amusement facility, or the like can be used instead of points.

If the lottery number is confirmed by mailing, bringing, or the like, the lottery number can be carried out in the same manner even if there is no secret code portion.

Further, even if the lottery number is not used, the same operation can be performed if there is a substitute for this lottery number.
For example, a receipt containing a date and a number may be used to confirm the bearer by using the date, the number as a lottery number, and the amount as a point.

Furthermore, the present invention can be carried out in the same manner even when a coupon ticket or a substitute coupon is not available for an unspecified person. For example, it is a case where lottery is carried out for the public or for the purpose of attracting customers, and marketing for identifying individual customers is carried out.

Further, it is possible to carry out in the same manner by using a quiz or a game which is not based on the probability other than the lottery and which has some prize determination function.

[0187] Furthermore, in addition to general prizes, incentives such as upgrade services to high-class seats on airplanes and the application of special charges can be used as prizes, and these incentives should be used as prizes. This makes it possible to carry out the same operation and expand the range of application.

[0188]

According to the information acquisition system of the first aspect, the user accesses the access means via the network in order to confirm whether or not the prize corresponding to the number is won.
Since you have to enter the number and information of this user in this access method, information of all users who confirmed the prize of the prize according to the number regardless of the prize Information about usage can be easily obtained. In addition to general prizes, upgrade services to higher-class seats on aircraft and incentives such as special charges can be given as prizes, and the range of application can be expanded. In addition, if you take part off-line, you can coexist with demos and existing marketing.

According to the information acquisition system described in claim 2, in addition to the effect of the information acquisition system described in claim 1, a number based on a personal identification number and a serial number composed of random numbers which are lottery numbers for prizes is used. Since the personal identification number will not be matched even if an appropriate number is input to the access means and the prize winning / disapproving means according to the assigned number cannot be confirmed, the prizes not based on the assigned number will be assigned. It is possible to prevent confirmation of the result.

According to the information acquisition system described in claim 3, in addition to the effect of the information acquisition system described in claim 2, a secret code number composed of a random number constituting the number assigned to the user is used other than the lottery number. Since it is also used to report whether or not the prize has been won, it is possible to easily and quickly check whether the prize has been won or not at the report destination.

According to the information acquisition system of item 4, in order for the user to draw lots, he must access the access means via the network and input the number and the information of this user to this access means. Because it won't
It is possible to easily obtain information on all users who have drawn lots regardless of whether or not the prize is obtained as a result of the lottery, and information on the use of users corresponding to this number.

According to the information acquisition system of the fifth aspect, in order for the user to take the prize determination action, he / she accesses the access means through the network and inputs the number and the information of this user to this access means. Therefore, it is possible to easily obtain the information of all the users who have performed the prize determination action regardless of whether or not the prize is determined as a result of the prize determination action and the information about the use of the user corresponding to this number.

According to the information acquisition system of claim 6, in order to win or win the prize according to a predetermined point, the access means is accessed through the network,
Since you have to enter the number and information of this user in this access method, information on all users who have accumulated points regardless of whether or not the prize according to the point is relevant and the use of the user according to this number Information can be easily obtained.

According to the information acquisition system of claim 7, in addition to the effect of the information acquisition system of any one of claims 4 to 6, a number having a personal identification number composed of random numbers is assigned to the user. Even if an appropriate number is input to the access means, the personal identification numbers do not match, and the prize winning / disabling means cannot be executed. Therefore, it is possible to prevent the prize from being confirmed not based on the assigned number.

According to the information acquisition system described in claim 8, in addition to the effect of the information acquisition system described in any one of claims 1 to 7, a series of information corresponding to the number assigned to the user is provided to this user. Since it is possible to correlate this user's usage status by associating it with information and managing this series of information by means of a sorting means, it is possible to easily check the matching of the user's information and this user's usage status, and Make marketing easy.

According to the information acquisition system of claim 9, in addition to the effect of the information acquisition system of claim 8, recently, by analyzing the information of the user and the information indicating the usage status of the user, By confirming the usage status, usage frequency, usage amount such as sales, etc., users such as good users can be identified according to the usage degree of users, and thus advanced marketing can be performed to identify individual users.

According to the information acquisition system of claim 10, in addition to the effect of the information acquisition system of any one of claims 1 to 9, there is provided a measure for realizing the needs of the identified user. By exchanging information related to materialization through two-way communication means, for example, at the site on the network where the user is registered, we ask the user's needs and give their opinions on the measures to realize this need. Marketing can be performed to identify individual users by exchanging information such as listening.

According to the information acquisition system of claim 11, in addition to the effect of the information acquisition system of claim 10,
For the identified users, while implementing the measures to realize the needs of the users by the implementing means, by cooperating in the information exchange by the two-way communication means with the users, the individual users can be further identified. Can identify and market to meet the needs of this user.

According to the information acquisition system of the twelfth aspect, in addition to the effect of the information acquisition system of the tenth or eleventh aspect, at least one of two-way communication means and execution means is given to the user by giving points. By facilitating this with the delivery means, the incentive by this point can be utilized for facilitating at least one of the two-way communication means and the implementation means, so that the execution of marketing by individual users can be further strengthened. .

According to the information acquisition system of claim 13, in addition to the effect of the information acquisition system of any one of claims 1 to 12, the information input by the user to the access means is used as the address of the electronic mail. This makes it possible to easily send information to each user via the network by using the e-mail address.

[Brief description of drawings]

FIG. 1 is an explanatory diagram showing an outline of an information acquisition system according to an embodiment of the present invention.

FIG. 2 is a schematic diagram showing the above information acquisition system.

FIG. 3 is a block diagram showing a lottery coupon database of the information acquisition system.

FIG. 4 is a block diagram showing a customer database of the above information acquisition system.

FIG. 5 is a block diagram showing a store database of the information acquisition system of the above.

FIG. 6 is a block diagram showing a flow of a screen displayed by the information acquisition system of the above.

FIG. 7 is a diagram showing a top page screen.

FIG. 8 is a diagram showing a lottery number input screen.

FIG. 9 is a diagram showing a lottery number confirmation screen when the lottery number is incorrect.

FIG. 10 is a diagram showing a lottery number confirmation screen when lottery numbers have already been used.

FIG. 11 is a diagram showing a lottery point screen.

FIG. 12 is a diagram showing a lottery result screen.

FIG. 13 is a diagram showing a prize receipt guide screen.

FIG. 14 is a diagram showing a lottery result notification screen.

FIG. 15 is a diagram showing a second lottery screen.

FIG. 16 is a diagram showing a second lottery result screen.

FIG. 17 is a diagram showing a new registration screen.

FIG. 18 is a diagram showing a personal information change / add screen.

FIG. 19 is a diagram showing a store login screen.

FIG. 20 is a diagram showing a store registration screen.

FIG. 21 is a view showing a lottery coupon result screen.

FIG. 22 is a diagram showing a customer attribute screen.

FIG. 23 is a diagram showing a store menu screen.

FIG. 24 is a diagram showing a customer identification input screen.

FIG. 25 is an explanatory diagram showing a customer identification result screen.

FIG. 26 is a diagram showing a seal-type special treatment card registration screen.

FIG. 27 is a view showing a stamp type special treatment card record screen.

FIG. 28 is a diagram showing an online preferential treatment card registration screen.

FIG. 29 is a diagram showing a point input screen.

FIG. 30 is a view showing an online special treatment card achievement screen.

FIG. 31 is a diagram showing a communication screen.

FIG. 32 is a diagram showing a point present screen.

FIG. 33 is a diagram showing a service screen.

FIG. 34 is a flowchart showing a flow of the preceding stage of the lottery subsystem.

FIG. 35 is a flowchart showing a middle-level flow of the same lottery subsystem.

FIG. 36 is a flowchart showing a latter stage flow of the same lottery subsystem.

FIG. 37 is a flowchart showing a part of a customer data subsystem.

FIG. 38 is a flowchart showing a part of the customer data subsystem of the above.

FIG. 39 is a flowchart showing a customer identification subsystem.

[Fig. 40] Fig. 40 is a flowchart showing the preceding stage of the stamp-type special treatment card subsystem.

FIG. 41 is a flowchart showing a latter stage of the same special treatment card subsystem.

[Fig. 42] Fig. 42 is a flowchart showing a front stage of the online type special treatment card subsystem.

FIG. 43 is a flowchart showing a latter stage of the same special treatment card subsystem.

FIG. 44 is a flowchart showing a communication subsystem.

FIG. 45 is a flowchart showing a service subsystem.

[Explanation of symbols]

1 Information Acquisition System 3 Access Subsystem 4 as Access Means 4 Lottery Subsystem 5 as Prize Winning Means 5 Customer Data Subsystem 6 as Arrangement Means Customer Identification Subsystem 8 as User Identification Means Communication Subsystem 9 as Communication Means Service subsystem as delivery means as means of implementation

Claims (13)

[Claims] 1. An information acquisition system for acquiring information of a user via a network, the access means for inputting a number assigned to the user in advance and information of the user in response to an access from the user. And an award / refusal means for confirming whether or not the prize corresponding to the number is inputted, on condition that the number and the information of the user are inputted to the access means. system. 2. The information acquisition system according to claim 1, wherein the number assigned to the user comprises a personal identification number and a serial number which are random numbers which are lottery numbers of prizes. 3. The information acquisition system according to claim 2, wherein a personal identification number formed of a random number that forms a number assigned to the user is used to report whether or not the prize has won. 4. An information acquisition system for acquiring information of a user via a network, the access means for inputting a number assigned to the user in advance and information of the user in response to an access from the user. And, on condition that the number and the information of the user have been input to the access means, the user is allowed to draw a lot according to the number, and the prize winning / losing means for judging whether or not the prize is won based on the result of the lottery. An information acquisition system characterized by comprising: 5. An information acquisition system for acquiring user information via a network, the access means for inputting a number previously assigned to this user and information of this user in response to an access from the user. And, on condition that the number and the information of the user are input to the access means, the user is caused to perform a prize determination action according to the number, and the result of the prize determination action determines whether or not the prize is won. An information acquisition system characterized in that it is provided with means for winning or losing prizes. 6. An information acquisition system for acquiring information of a user via a network, the access means for inputting a number assigned to the user in advance and information of the user in response to an access from the user. And a calculating means for calculating points based on the number on condition that the number and the information of the user are inputted to the access means, and the points calculated by the calculating means are calculated by the user. It comprises an adding means for adding to the total points, and a prize winning / losing means for subtracting a predetermined point from the total points of the user in response to the user's request, and winning or losing the prize according to the predetermined point. Information acquisition system characterized by being present. 7. The information acquisition system according to claim 4, wherein the number assigned to the user has a personal identification number composed of a random number. 8. An organizing means for associating a series of information corresponding to a number assigned to a user with information of this user, managing the series of information corresponding to this number, and organizing the usage status of this user. The information acquisition system according to any one of claims 1 to 7, further comprising: 9. A user is analyzed according to the information about the user and the information about the usage of the user based on the information about the user and the information indicating the usage of the user. 9. The information acquisition system according to claim 8, further comprising a user identification means for identifying. 10. A two-way communication means for exchanging information on the identified user's needs and measures for realizing the needs, with respect to the identified users. Information acquisition system described in either. 11. The above-mentioned measure capable of promoting said embodiment is carried out by exchanging information relating to the materialization of the measure for realizing the needs of the identified user with bidirectional communication means. 11. The information acquisition system according to claim 10, further comprising means for performing. 12. The information according to claim 10 or 11, further comprising: means for delivering points to a user so as to facilitate at least one of two-way communication means and implementation means. Acquisition system. 13. The information input by the user is an e-mail address, according to claim 1.
Information acquisition system described in either.