CN109040317A - A kind of information push method, client, server and system - Google Patents

A kind of information push method, client, server and system Download PDF

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Publication number
CN109040317A
CN109040317A CN201811101749.XA CN201811101749A CN109040317A CN 109040317 A CN109040317 A CN 109040317A CN 201811101749 A CN201811101749 A CN 201811101749A CN 109040317 A CN109040317 A CN 109040317A
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CN
China
Prior art keywords
message
push
user
current scene
event
Prior art date
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Pending
Application number
CN201811101749.XA
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Chinese (zh)
Inventor
张德成
张龙
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Guang Heng Hengyu (beijing) Technology Co Ltd
Beijing Yuan Yuan Technology Co Ltd
Original Assignee
Guang Heng Hengyu (beijing) Technology Co Ltd
Beijing Yuan Yuan Technology Co Ltd
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
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Application filed by Guang Heng Hengyu (beijing) Technology Co Ltd, Beijing Yuan Yuan Technology Co Ltd filed Critical Guang Heng Hengyu (beijing) Technology Co Ltd
Priority to CN201811101749.XA priority Critical patent/CN109040317A/en
Publication of CN109040317A publication Critical patent/CN109040317A/en
Pending legal-status Critical Current

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    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L67/00—Network arrangements or protocols for supporting network services or applications
    • H04L67/50—Network services
    • H04L67/55—Push-based network services
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L67/00—Network arrangements or protocols for supporting network services or applications
    • H04L67/50—Network services
    • H04L67/60—Scheduling or organising the servicing of application requests, e.g. requests for application data transmissions using the analysis and optimisation of the required network resources

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  • Engineering & Computer Science (AREA)
  • Computer Networks & Wireless Communication (AREA)
  • Signal Processing (AREA)
  • Information Transfer Between Computers (AREA)

Abstract

The invention discloses a kind of information push method, client, server and systems.Information push method of the invention judges whether to meet message pushing condition according to current scene；It is that message push request is sent to message push server, wherein message push request includes the relevant information of current scene, so that message push server selects corresponding message according to the relevant information of current scene and returns；Receive the message that message push server returns and displaying.Pass through the technical program, when meeting message pushing condition, actively message push request is sent in a manner of obtaining message to be pushed from message push server and be shown using actively obtaining to PUSH message to server, it can guarantee to show message to user in time, improve validity and success rate that message is pushed to.And when being unsatisfactory for message pushing condition, then message push request is not sent, is not shown message, in order to avoid resulting in waste of resources, while being avoided that user is caused to perplex.

Description

A kind of information push method, client, server and system
Technical field
The present invention relates to field of computer technology, and in particular to a kind of information push method, client, server and is System.
Background technique
In the prior art, general server actively sends message to be pushed to client, from client to present customers. Content, sending time of message to be pushed etc. determine by server, and the problem of thus existing is exactly, message to be pushed Content and the current scene degree of association of intelligent terminal be not high, can not cause user's note that leading to the success rate of PUSH message not Height, i.e. user do not click the message of browsing client displaying.On the other hand, determined by server the message wait push when Between, it may be different from the work and rest of user habit, the success rate for also resulting in PUSH message is not high.
Summary of the invention
In view of the above problems, it proposes on the present invention overcomes the above problem or at least be partially solved in order to provide one kind State information push method, client, server, system, electronic equipment and the computer readable storage medium of problem.
According to one aspect of the present invention, a kind of information push method is provided, comprising:
Judged whether to meet message pushing condition according to current scene；
It is message push request to be sent to message push server, wherein the message push request includes current The relevant information of scene, so that the message push server selects corresponding message according to the relevant information of the current scene And it returns；
Receive the message that the message push server returns and displaying.
Optionally, described to judge whether that meeting message pushing condition includes: according to current scene
Judged whether to meet message pushing condition according to the event occurred in intelligent terminal；
The relevant information of the current scene includes the description information of the event.
Optionally, described to judge whether that meeting message pushing condition includes: according to the event occurred in intelligent terminal
One or more object events in intelligent terminal are monitored, are judged as full when listening at least one object event Sufficient message pushing condition.
Optionally, the event includes following one or more:
Hardware event；
System event；
Application affairs.
Optionally, the relevant information of the current scene further comprises: the time of origin of the event.
Optionally, this method further comprises: in response to the clicking operation of the message to displaying, generating corresponding feedback letter Breath is sent to the message push server.
Optionally, described to judge whether that meeting message pushing condition includes: to determine according to control strategy according to current scene Whether execute and the step of meeting message pushing condition is judged whether according to current scene；
The control strategy can be updated by the message push server.
According to another aspect of the present invention, a kind of information push method is provided, comprising:
It receives the message that message push client is sent and pushes request, wherein the message push request is pushed away including message The relevant information of the current scene of intelligent terminal where sending client；
Corresponding message is selected according to the relevant information of the current scene；
The message of selection is returned into the message push client.
Optionally, the relevant information of the current scene includes the description information of the event occurred in intelligent terminal.
Optionally, the event includes following one or more:
Hardware event；
System event；
Application affairs.
Optionally, the relevant information of the current scene further comprises: the time of origin of the event.
Optionally, the method further includes: receive the feedback information that message push client sends, it is described anti- Feedforward information is that the message push client end response is generated in the clicking operation of the message to displaying.
Optionally, the method further includes: according in preset time target message push client send message It pushes number of requests and/or feedback information generates control strategy；
The control strategy of generation is sent to target message push client.
In accordance with a further aspect of the present invention, a kind of message push client is provided, comprising:
Message pushes request unit, meets message pushing condition suitable for judging whether according to current scene；It is then by message Push request is sent to message push server, wherein and the message push request includes the relevant information of current scene, so that The message push server selects corresponding message according to the relevant information of the current scene and returns；
Message display unit, suitable for receiving the message and displaying that the message push server returns.
Optionally, the message pushes request unit, be further adapted for be according to the event judgement occurred in intelligent terminal It is no to meet message pushing condition；
The relevant information of the current scene includes the description information of the event.
Optionally, the message pushes request unit, is further adapted for monitoring one or more targets in intelligent terminal Event is judged as when listening at least one object event and meets message pushing condition.
Optionally, the event includes following one or more:
Hardware event；
System event；
Application affairs.
Optionally, the relevant information of the current scene further comprises: the time of origin of the event.
Optionally, the client further include: feedback information transmission unit is adapted for the click to the message of displaying Operation, generates corresponding feedback information and is sent to the message push server.
Optionally, the message pushes request unit, is further adapted for determining whether that execution basis is worked as according to control strategy Preceding scene judges whether the step of meeting message pushing condition；
The control strategy can be updated by the message push server.
According to another aspect of the invention, a kind of message push server is provided, comprising:
Request reception unit pushes request suitable for receiving the message that message push client is sent, wherein the message pushes away Sending request includes the relevant information of the current scene of intelligent terminal where message push client；
Message selecting unit, suitable for selecting corresponding message according to the relevant information of the current scene；
Message return unit pushes client suitable for the message of selection is returned to the message.
Optionally, the relevant information of the current scene includes the description information of the event occurred in intelligent terminal.
Optionally, the event includes following one or more:
Hardware event；
System event；
Application affairs.
Optionally, the relevant information of the current scene further comprises: the time of origin of the event.
Optionally, the server further include:
Feedback information receiving unit, the feedback information sent suitable for receiving the message push client, the feedback letter Breath is that the message push client end response is generated in the clicking operation of the message to displaying.
Optionally, the server further include:
Control strategy unit, suitable for pushing number of request according to the message that target message push client is sent in preset time Amount and/or feedback information generate control strategy；
The control strategy of generation is sent to target message push client.
In accordance with a further aspect of the present invention, a kind of message push system is provided, comprising:
One or more message described in any of the above embodiments push client, and described in one or more any of the above-described Message push server.
Another aspect according to the present invention, provides a kind of electronic equipment, comprising: processor；And it is arranged to store The memory of computer executable instructions, the executable instruction make the processor execute such as any of the above-described when executed The method.
According to the present invention in another aspect, providing a kind of computer readable storage medium, wherein it is described computer-readable Storage medium stores one or more programs, and one or more of programs when being executed by a processor, are realized as any of the above-described Method described in.
It can be seen from the above, technical solution of the present invention, judges whether to meet message pushing condition according to current scene；It is then Message push request is sent to message push server, wherein message push request includes the relevant information of current scene, with So that message push server is selected corresponding message according to the relevant information of current scene and returns；Receive message push server The message of return and displaying.By the technical program, message push actively is sent to server when meeting message pushing condition Request guarantees the timeliness of message display, meets the browsing need of user so that server returns to corresponding message and is shown It asks.And when being unsatisfactory for message pushing condition, then message is not shown, in order to avoid resulting in waste of resources, while avoiding that user is caused to be stranded It disturbs.
The above description is only an overview of the technical scheme of the present invention, in order to better understand the technical means of the present invention, And it can be implemented in accordance with the contents of the specification, and in order to allow above and other objects of the present invention, feature and advantage can It is clearer and more comprehensible, the followings are specific embodiments of the present invention.
Detailed description of the invention
By reading the following detailed description of the preferred embodiment, various other advantages and benefits are common for this field Technical staff will become clear.The drawings are only for the purpose of illustrating a preferred embodiment, and is not considered as to the present invention Limitation.And throughout the drawings, the same reference numbers will be used to refer to the same parts.In the accompanying drawings:
Fig. 1 shows the flow diagram of information push method according to an embodiment of the invention；
Fig. 2 shows the flow diagrams of information push method in accordance with another embodiment of the present invention；
Fig. 3 shows the structural schematic diagram of message push client according to an embodiment of the invention；
Fig. 4 shows the structural schematic diagram of message push server according to an embodiment of the invention；
Fig. 5 shows the structural schematic diagram of message push system according to an embodiment of the invention；
Fig. 6 shows the structural schematic diagram of electronic equipment according to an embodiment of the invention；
Fig. 7 shows the structural schematic diagram of computer readable storage medium according to an embodiment of the invention.
Specific embodiment
Exemplary embodiments of the present disclosure are described in more detail below with reference to accompanying drawings.Although showing the disclosure in attached drawing Exemplary embodiment, it being understood, however, that may be realized in various forms the disclosure without should be by embodiments set forth here It is limited.On the contrary, these embodiments are provided to facilitate a more thoroughly understanding of the present invention, and can be by the scope of the present disclosure It is fully disclosed to those skilled in the art.
Fig. 1 shows the flow diagram of information push method according to an embodiment of the invention, and this method can answer Client is pushed for message, as message pushes side.As shown in Figure 1, the information push method includes:
Step S110 judges whether to meet message pushing condition according to current scene.
Before carrying out PUSH message, it is first determined whether meeting message pushing condition.Judged according to current scene, it can be with It determines whether to carry out the best opportunity of message push.Current scene can be the current state of intelligent terminal, such as intelligence Energy terminal is in standby or use state.Intelligent terminal is in standby, and illustrates that user does not use intelligent end End, even if PUSH message at this time, user can not also see, therefore be unsatisfactory for message pushing condition.Intelligent terminal, which is in, uses shape State illustrates that mobile phone is used in user, at this time PUSH message, and user can see in time, therefore meet message in this case Pushing condition.Of course it is to be understood that the meaning of scene can extend to geographical environment locating for intelligent terminal, network environment etc. Deng.
Step S120 is message push request to be sent to message push server, wherein message pushes request and includes The relevant information of current scene, so that message push server selects corresponding message according to the relevant information of current scene and returns It returns.
It is that description messages pushing condition meets, message push can be carried out.Message pushes client and actively pushes to message Server sends message push request, to obtain message to be pushed from message push server.In message push server It is stored with message largely to be pushed, is met unanimously wherein the message returned need to push request with message.In message push request Relevant information including current scene, message push server select its corresponding message to return.For example, message push request In comprising active user in the essay for watching light type, message push server selects the essay of same type to return.At this In specific example, current scene is user in viewing essay, and the relevant information of current scene is the essay of light type.
As it can be seen that middle server active issuing message is different from the prior art, change by client activly request message, and tie Scene locating for intelligent terminal is closed, so that the message of push is more valuable.
Step S130 receives the message that message push server returns and displaying.
In the present embodiment, message push client receive message push server return message and displaying, with to Complete message push in family.
Through this embodiment, when meeting message pushing condition, message push actively is sent to message push server and is asked It asks, is shown with the message for obtaining to be pushed from message push server.In such a way that active is obtained to PUSH message, It can guarantee to show message to user in time, to ensure that user sees, improve validity and success rate that message is pushed to.And When being unsatisfactory for message pushing condition, then message push request is not sent, message is not shown, in order to avoid resulting in waste of resources, keeps away simultaneously Exempt from that user is caused to perplex.
In one embodiment of the present of invention, being judged whether in step S110 according to current scene meets message pushing condition It include: to be judged whether to meet message pushing condition according to the event occurred in intelligent terminal；The relevant information of current scene includes The description information of event.
In the present embodiment, an event can correspond to a scene, and multiple events can also correspond to Same Scene.According to The event occurred in intelligent terminal can determine the current state of intelligent terminal.The description information of event is to the event occurred Detailed description, can make message push server understand intelligent terminal current state, thus select be most suitable for intelligent terminal Current scene message return.
In a specific example, when intelligent terminal unlock event occurs, corresponding description information is successfully to unlock. Message push server determines that intelligent terminal is unlocked, and user uses intelligent terminal.Message is shown to user at this time, it can be ensured that Message can be seen by the user, and improve clicking rate.And intelligent terminal lock event occurs, corresponding description information is successfully to lock It is fixed.Message push server determines that intelligent terminal is locked, and user does not use intelligent terminal.Even if showing message user at this time Also it can not browse, it is thus determined that not returning to message.
In one embodiment of the invention, judged whether completely in the above method according to the event occurred in intelligent terminal Sufficient message pushing condition includes: the one or more object events monitored in intelligent terminal, is listening at least one target thing It is judged as when part and meets message pushing condition.
In the present embodiment, specific event occurs in an intelligent terminal, is judged as and meets message pushing condition, with push Message is shown.All the time event does not occur in intelligent terminal, just carries out message push if event occurs, pushes excessively User may frequently be will affect normally to use.But message push is just carried out when specific event occurs, appropriate reduce pushes away Frequency is sent, the clicking rate of user is increased, improves the validity of message push.Object event is to occur specifically in intelligent terminal Event can be one or more events, and it is an object event that end of conversation, which is such as arranged, while network connection also can be set For an object event.One or more object events in intelligent terminal are monitored, the range of monitoring can also be reduced, Quickly to judge whether meet message pushing condition.
In a specific example, it is an object event that Video Applications are opened in setting, when message push client prison It hears that user opens Video Applications, is then judged as and meets message pushing condition.
Certainly can also be arranged intelligent terminal unlock, be connected to the network successfully with multiple object events such as end of conversation, as long as Message push client listens to one of object event generation or at least one object event occurs, such as end of conversation, Then it is judged as and meets message pushing condition, certain intelligent terminal unlocks and is connected to the network successfully the two while occurring, and also meets and disappears Pushing condition is ceased, sends message push request to message push server immediately.
In one embodiment of the invention, the event in the above method includes following one or more: hardware event, System event and application affairs.
When there are the generation of hardware event, system event and application affairs, illustrate that user is operating intelligent terminal, at this time It shows that message can be seen by the user in time, guarantees the validity of message push.
Hardware event can be connection or plug data line, such as user to intelligent terminal charge when be inserted into data line, or It is that charging complete user extracts data line.
System event can be network connection event, such as when intelligent terminal is connected into wireless network, can be to user's exhibition Show video messaging.Since network is unimpeded, and user can increase the clicking rate of user without having to worry about problems of liquid flow.
Application affairs can be to apply and be opened or be closed.For example, user opens video playing in application, to user's exhibition Show the message of current popular video, or closes video playing in application, showing the highest video of playback volume to user in user Message.It is often only related with the control strategy of this application using PUSH message in the prior art, lack the friendship with other application Mutually, more suitable message can be obtained to the service condition of other application according to user in this embodiment.
In one embodiment of the invention, the relevant information of the current scene in step S120 further comprises: event Time of origin.
The time of message push is also that message pushes a successful key factor, and user clicks shown message, i.e., Message is confirmed as to push successfully.For example, on daytime to user's PUSH message, user clicks general for the user normally to work and rest Rate can be greater than at dead of night to user's PUSH message；For staying up late, family then may be on the contrary.But no matter what kind of situation it is all The time of origin and message push that outgoing event can be embodied have close ties.In the present embodiment, to message push server The time of origin of time of origin, message push server select message corresponding with the time of origin of event to return.For example, user When unlocking intelligent terminal in the morning, new one day just starts, and message push server selects Domestic News to return as PUSH message It returns, so that user understands current events instantly；If user unlocks intelligent terminal in the afternoon, by the work in the morning, user is in tired State, message push server selects hot music to return as PUSH message, to motivate user.
In one embodiment of the invention, which further comprises: in response to the message to displaying Clicking operation generates corresponding feedback information and is sent to message push server.
In the present embodiment, after showing message to user, if user clicks the message, illustrate user to the message shown It is interested and browse.If user does not click the message, illustrate that user loses interest in without browsing to the message shown.Root Shown message whether is clicked according to user, generates corresponding feedback information, so that message push server understands user and clicks The habit of the message shown, to be returned according to the habit of user accordingly to PUSH message.
In a specific example, when user unlocks intelligent terminal every morning, Domestic News are shown to user, and Domestic News or film video are shown to user at night.Message push server receives the clicking operation generation in response to user Feedback information, can determine user click in the morning Domestic News probability be 80%, and the click probability in evening be 20%, The probability that user clicks shown film video at night is 90%.
In one embodiment of the invention, judge whether that meeting message pushes item according to current scene in step S110 Part includes: to determine whether to execute according to control strategy to judge whether the step of meeting message pushing condition according to current scene；Control Strategy processed can be updated by message push server.
In the present embodiment, message push client carries out message push according to control strategy, and control strategy allows to carry out When message pushes, step S110 is just executed, to carry out message push, and when control strategy does not allow progress message push, then not Step S110 is executed, is pushed without message.For example, control strategy limitation daily 15 points to 18 points for message push when Between, under the period, when listening to intelligent terminal unlock, judgement meets message pushing condition, and message pushes client to disappearing It ceases push server and sends message push request, be shown with obtaining the message with push.And in other times section, even if disappearing Breath push client listens to intelligent terminal unlock, is also judged as and is unsatisfactory for message pushing condition, or in other times Duan Ze Without monitoring.
Control strategy is generated by message push server, can be updated by message push server.For example, message pushes away Send server generate control strategy only allow message push client push three message daily, then to the control strategy into Row upgrading allows message to push client and pushes five message daily.Information client side is communicated with message push server When, message push server immediate updating message pushes the control strategy in client, so that message pushes client according to new Control strategy carry out message push.
Fig. 2 shows the flow diagram of information push method in accordance with another embodiment of the present invention, this method can be with Applied to message push server side.As shown in Fig. 2, the information push method includes:
Step S210 receives the message that message push client is sent and pushes request, wherein message push request includes disappearing The relevant information of the current scene of intelligent terminal where breath push client.
Step S220 selects corresponding message according to the relevant information of current scene.
The message of push and the current scene of intelligent terminal are related, so that the message of push is more valuable, can more cause The interest of user.
The message of selection is returned to message push client by step S230.
In the present embodiment, the message of selection is returned to message push client by message push server, so that message The message that push client is shown to user completes message push.
As it can be seen that method shown in Fig. 2, cooperated with the embodiment of the method for aforementioned messages push client-side, according to disappearing The relevant information of breath push request and current scene selects corresponding message to return to message push client, so that message pushes Client shows message in time, guarantees that the current scene to PUSH message and intelligent terminal matches, the sense for improving user is emerging Interesting degree also just further attracts user to click shown message, provides good experience to user, improves having for message push Effect property and successful also can improve income for operator.
In one embodiment of the present of invention, the relevant information of current scene includes the description of the event occurred in intelligent terminal Information.
In the present embodiment, an event can correspond to a scene, and multiple events can also correspond to Same Scene.According to The event occurred in intelligent terminal can determine the current state of intelligent terminal.The description information of event is to the event occurred Detailed description, can make message push server understand intelligent terminal current state, thus select be most suitable for intelligent terminal Current scene message return.
In a specific example, when intelligent terminal unlock event occurs, corresponding description information is successfully to unlock. Message push server determines that intelligent terminal is unlocked, and user uses intelligent terminal.Message is shown to user at this time, it can be ensured that Message can be seen by the user, and improve clicking rate.And intelligent terminal lock event occurs, corresponding description information is successfully to lock It is fixed.Message push server determines that intelligent terminal is locked, and user does not use intelligent terminal.Even if showing message user at this time Also it can not browse, it is thus determined that not returning to message.
In one embodiment of the present of invention, the event in the above method includes following one or more: hardware event；System System event；Application affairs.
When there are the generation of hardware event, system event and application affairs, illustrate that user is operating intelligent terminal, at this time It shows that message can be seen by the user in time, guarantees the validity of message push.
Hardware event can be connection or plug data line, such as user to intelligent terminal charge when be inserted into data line, or It is that charging complete user extracts data line.
System event can be network connection event, such as when intelligent terminal is connected into wireless network, can be to user's exhibition Show video messaging.Since network is unimpeded, and user can increase the clicking rate of user without having to worry about problems of liquid flow.
Application affairs can be to apply and be opened or be closed.For example, user opens video playing in application, to user's exhibition Show the message of current popular video, or closes video playing in application, showing the highest video of playback volume to user in user Message.It is often only related with the control strategy of this application using PUSH message in the prior art, lack the friendship with other application Mutually, more suitable message can be obtained to the service condition of other application according to user in this embodiment.
In one embodiment of the present of invention, the relevant information of current scene further comprises: the time of origin of event.
The time of message push is also that message pushes a successful key factor, and user clicks shown message, i.e., Message is confirmed as to push successfully.For example, on daytime to user's PUSH message, user clicks general for the user normally to work and rest Rate can be greater than at dead of night to user's PUSH message；For staying up late, family then may be on the contrary.But no matter what kind of situation it is all The time of origin and message push that outgoing event can be embodied have close ties.In the present embodiment, to message push server The time of origin of time of origin, message push server select message corresponding with the time of origin of event to return.For example, user When unlocking intelligent terminal in the morning, new one day just starts, and message push server selects Domestic News to return as PUSH message It returns, so that user understands current events instantly；If user unlocks intelligent terminal in the afternoon, by the work in the morning, user is in tired State, message push server selects hot music to return as PUSH message, to motivate user.
In one embodiment of the present of invention, method further comprises: the feedback information that message push client is sent is received, Feedback information is that message push client end response is generated in the clicking operation of the message to displaying.
In the present embodiment, message push client generates feedback information for shown message, and is sent to message Push server, so that message push server understands the habit of user, to be returned according to the habit of user accordingly wait push away Send message.If user clicks shown message, positive feedback is generated.If user does not click shown message or directly Shown message is closed, then generates negative-feedback.
In a specific example, when user unlocks intelligent terminal every morning, Domestic News are shown to user, and Domestic News or film video are shown to user at night.Message push server receives the clicking operation generation in response to user Feedback information, the probability that can determine that user in the morning clicks Domestic News is 80%, and the click Domestic News in evening Probability is 20%, and the probability that user clicks shown film video at night is 90%.
In one embodiment of the present of invention, method further comprises: pushing client according to target message in preset time The message push number of requests and/or feedback information of transmission generate control strategy；The control strategy of generation is sent to target to disappear Breath push client.
Message pushes client and carries out message push according to control strategy, and control strategy is given birth to by message push server At.Control strategy is generated according to the message push number of requests that target message push client in preset time is sent, such as In 9 points to 12 points of the period of the morning, message push client has sent three message push and requests, and 16 points to 18 in the afternoon In the period of point, message push client has sent ten message push requests, illustrates the browsing demand of user's morning hours It is small, and the browsing demand of afternoon hours is larger.Message push client, which can correspond to, generates three message of morning push, pushes away afternoon Send the control strategy of ten message.The control strategy of generation is sent to message push client, so that message pushes client Message push is carried out according to control strategy.
Certainly, control strategy can also be generated according to feedback information.Such as in above-described embodiment, message push server root It is 80% according to the probability that feedback information determines that user clicks Domestic News in the morning, and the probability of the click Domestic News in evening is 20%, the probability that user clicks shown film video at night is 90%, corresponding to generate period push Domestic News in the morning, The control strategy of film video is pushed at night.Control strategy can be with real-time update, when feedback information updates, message push clothes Business device also correspondingly adjusts control strategy.For example, the probability that user clicks Domestic News in the morning is reduced to 30%, and click music Probability rise to 85%, then control strategy it is adjustable for the period in the morning push music.Message push server has adjusted control After system strategy, new control strategy is sent to message push client to be updated.
It should be noted that the generation method of the above control strategy, can use a kind of exclusive use, can also use more Kind is used in combination.For example, pushing the message of three Domestic News in the period in the morning, push ten electricity in the afternoon the period in the evening The message of video display frequency.
Fig. 3 shows the structural schematic diagram of message push client 300 according to an embodiment of the invention.Such as Fig. 3 Shown, message push client 300 includes:
Message pushes request unit 310, meets message pushing condition suitable for judging whether according to current scene；It is that will disappear Breath push request is sent to message push server, wherein message push request includes the relevant information of current scene, so as to disappear Breath push server selects corresponding message according to the relevant information of current scene and returns.
Before carrying out PUSH message, it is first determined whether meeting message pushing condition.Judged according to current scene, it can be with It determines whether to carry out the best opportunity of message push.Current scene can be the current state of intelligent terminal, such as intelligence Energy terminal is in standby or use state.Intelligent terminal is in standby, and illustrates that user does not use intelligent end End, even if PUSH message at this time, user can not also see, therefore be unsatisfactory for message pushing condition.Intelligent terminal, which is in, uses shape State illustrates that mobile phone is used in user, at this time PUSH message, and user can see in time, therefore meet message in this case Pushing condition.Of course it is to be understood that the meaning of scene can extend to geographical environment locating for intelligent terminal, network environment etc. Deng.
When meeting message pushing condition, message push can be carried out.Message push 310 active of request unit is pushed away to message Server is sent to send message push request, to obtain message to be pushed from message push server.Message push server In be stored with message largely to be pushed, wherein the message returned need to be pushed with message request meet it is consistent.Message push request In include current scene relevant information, message push server selects its corresponding message to return.For example, message push is asked Comprising active user in the essay for watching light type in asking, message push server selects the essay of same type to return.? In the specific example, current scene is user in viewing essay, and the relevant information of current scene is the essay of light type.
As it can be seen that middle server active issuing message is different from the prior art, change by client activly request message, and tie Scene locating for intelligent terminal is closed, so that the message of push is more valuable.
Message display unit 320, suitable for receiving the message and displaying that message push server returns.
In the present embodiment, message display unit 320 receive message push server return message and displaying, with to Complete message push in family.
Through this embodiment, when meeting message pushing condition, message push actively is sent to message push server and is asked It asks, is shown with the message for obtaining to be pushed from message push server.In such a way that active is obtained to PUSH message, It can guarantee to show message to user in time, to ensure that user sees, improve validity and success rate that message is pushed to.And When being unsatisfactory for message pushing condition, then message push request is not sent, message is not shown, in order to avoid resulting in waste of resources, keeps away simultaneously Exempt from that user is caused to perplex.
In one embodiment of the present of invention, message pushes request unit 310, is further adapted for occurring according in intelligent terminal Event judge whether to meet message pushing condition；The relevant information of current scene includes the description information of event.
In the present embodiment, an event can correspond to a scene, and multiple events can also correspond to Same Scene.According to The event occurred in intelligent terminal can determine the current state of intelligent terminal.The description information of event is to the event occurred Detailed description, can make message push server understand intelligent terminal current state, thus select be most suitable for intelligent terminal Current scene message return.
In a specific example, when intelligent terminal unlock event occurs, corresponding description information is successfully to unlock. Message push server determines that intelligent terminal is unlocked, and user uses intelligent terminal.Message is shown to user at this time, it can be ensured that Message can be seen by the user, and improve clicking rate.And intelligent terminal lock event occurs, corresponding description information is successfully to lock It is fixed.Message push server determines that intelligent terminal is locked, and user does not use intelligent terminal.Even if showing message user at this time Also it can not browse, it is thus determined that not returning to message.
In one embodiment of the invention, message pushes request unit 310, is further adapted for monitoring in intelligent terminal One or more object events are judged as when listening at least one object event and meet message pushing condition.
In the present embodiment, specific event occurs in an intelligent terminal, is judged as and meets message pushing condition, with push Message is shown.All the time event does not occur in intelligent terminal, just carries out message push if event occurs, pushes excessively User may frequently be will affect normally to use.But message push is just carried out when specific event occurs, appropriate reduce pushes away Frequency is sent, the clicking rate of user is increased, improves the validity of message push.Object event is to occur specifically in intelligent terminal Event can be one or more events, and it is an object event that end of conversation, which is such as arranged, while network connection also can be set For an object event.One or more object events in intelligent terminal are monitored, the range of monitoring can also be reduced, Quickly to judge whether meet message pushing condition.
In a specific example, it is an object event that Video Applications are opened in setting, when message push client prison It hears that user opens Video Applications, is then judged as and meets message pushing condition.
Certainly can also be arranged intelligent terminal unlock, be connected to the network successfully with multiple object events such as end of conversation, as long as Message push client listens to one of object event generation or at least one object event occurs, such as end of conversation When, then it is judged as and meets message pushing condition, certain intelligent terminal unlocks and is connected to the network successfully the two while occurring, and also meets Message pushing condition sends message push request to message push server immediately.
In one embodiment of the invention, event includes following one or more: hardware event；System event；It answers Use event.
When there are the generation of hardware event, system event and application affairs, illustrate that user is operating intelligent terminal, at this time It shows that message can be seen by the user in time, guarantees the validity of message push.
Hardware event can be connection or plug data line, such as user to intelligent terminal charge when be inserted into data line, or It is that charging complete user extracts data line.
System event can be network connection event, such as when intelligent terminal is connected into wireless network, can be to user's exhibition Show video messaging.Since network is unimpeded, and user can increase the clicking rate of user without having to worry about problems of liquid flow.
Application affairs can be to apply and be opened or be closed.For example, user opens video playing in application, to user's exhibition Show the message of current popular video, or closes video playing in application, showing the highest video of playback volume to user in user Message.It is often only related with the control strategy of this application using PUSH message in the prior art, lack the friendship with other application Mutually, more suitable message can be obtained to the service condition of other application according to user in this embodiment.
In one embodiment of the invention, the relevant information of current scene further comprises: when the generation of the event Between.
The time of message push is also that message pushes a successful key factor, and user clicks shown message, i.e., Message is confirmed as to push successfully.For example, on daytime to user's PUSH message, user clicks general for the user normally to work and rest Rate can be greater than at dead of night to user's PUSH message；For staying up late, family then may be on the contrary.But no matter what kind of situation it is all The time of origin and message push that outgoing event can be embodied have close ties.In the present embodiment, to message push server The time of origin of time of origin, message push server select message corresponding with the time of origin of event to return.For example, user When unlocking intelligent terminal in the morning, new one day just starts, and message push server selects Domestic News to return as PUSH message It returns, so that user understands current events instantly；If user unlocks intelligent terminal in the afternoon, by the work in the morning, user is in tired State, message push server selects hot music to return as PUSH message, to motivate user.
In one embodiment of the invention, message pushes client 300 further include:
Feedback information transmission unit is adapted for the clicking operation to the message of displaying, generates corresponding feedback information It is sent to message push server.
In the present embodiment, after showing message to user, if user clicks the message, illustrate user to the message shown It is interested and browse.If user does not click the message, illustrate that user loses interest in without browsing to the message shown.Root Shown message whether is clicked according to user, generates corresponding feedback information, so that message push server understands user and clicks The habit of the message shown, to be returned according to the habit of user accordingly to PUSH message.
In a specific example, when user unlocks intelligent terminal every morning, Domestic News are shown to user, and Domestic News or film video are shown to user at night.Message push server receives the clicking operation generation in response to user Feedback information, can determine user click in the morning Domestic News probability be 80%, and the click probability in evening be 20%, The probability that user clicks shown film video at night is 90%.
In one embodiment of the invention, message pushes request unit 310, is further adapted for being determined according to control strategy Whether execute and the step of meeting message pushing condition is judged whether according to current scene；Control strategy can pass through message push service Device is updated.
In the present embodiment, message push client 300 according to control strategy carry out message push, control strategy allow into When row message pushes, just execution judges whether to meet message pushing condition, to carry out message push, and control strategy do not allow into It when row message pushes, does not then execute and judges whether to meet message pushing condition, pushed without message.For example, control strategy limits 15 points to the 18 points daily time for message push of system, under the period, when listening to intelligent terminal unlock, judgement is full Sufficient message pushing condition, message pushes client 300 and sends message push request to message push server, to obtain band push Message be shown.And in other times section, even if message push client 300 listens to intelligent terminal unlock, also do not hold It goes and judges whether to meet message pushing condition, or in other times Duan Ze without monitoring.
Control strategy is generated by message push server, can be updated by message push server.For example, message pushes away The control strategy for sending server to generate only allows message push client 300 three message of push daily, then to the control plan Slightly upgraded, message is allowed to push five message of push daily of client 300.Information client side 300 and message push service When device is communicated, message push server immediate updating message pushes the control strategy in client 300, so that message pushes Client 300 carries out message push according to new control strategy.
Fig. 4 shows the structural schematic diagram of message push server according to an embodiment of the invention.Such as Fig. 4 institute Show, which includes:
Request reception unit 410 pushes request suitable for receiving the message that message push client is sent, wherein message pushes away Sending request includes the relevant information of the current scene of intelligent terminal where message push client.
Message selecting unit 420, suitable for selecting corresponding message according to the relevant information of current scene.
The message of push and the current scene of intelligent terminal are related, so that the message of push is more valuable, can more cause The interest of user.
Message return unit 430, suitable for the message of selection is returned to message push client.
In the present embodiment, the message of selection is returned to message push client by message return unit 430, so that message The message that push client is shown to user completes message push.
As it can be seen that message push server 400 shown in Fig. 4, is cooperated with aforementioned messages push client, according to message The relevant information of push request and current scene selects corresponding message to return to message push client, so that message push visitor Family end shows message in time, guarantees that the current scene to PUSH message and intelligent terminal matches, and improves the interested of user Degree also just further attracts user to click shown message, provides good experience to user, improves the effective of message push Property and successful, also can for operator improve income.
In one embodiment of the present of invention, the relevant information of current scene includes the description of the event occurred in intelligent terminal Information.
In the present embodiment, an event can correspond to a scene, and multiple events can also correspond to Same Scene.According to The event occurred in intelligent terminal can determine the current state of intelligent terminal.The description information of event is to the event occurred Detailed description, can make message push server 400 understand intelligent terminal current state, thus selection be most suitable for intelligence eventually The message of the current scene at end returns.
In a specific example, when intelligent terminal unlock event occurs, corresponding description information is successfully to unlock. Message push server 400 determines that intelligent terminal is unlocked, and user uses intelligent terminal.Message is shown to user at this time, it can be with Ensure that message can be seen by the user, improves clicking rate.And intelligent terminal lock event occurs, corresponding description information be at Function locking.Message push server 400 determines that intelligent terminal is locked, and user does not use intelligent terminal.Even if showing at this time Message user can not also browse, it is thus determined that not returning to message.
In one embodiment of the present of invention, event includes following one or more: hardware event；System event；Using Event.
When there are the generation of hardware event, system event and application affairs, illustrate that user is operating intelligent terminal, at this time It shows that message can be seen by the user in time, guarantees the validity of message push.
Hardware event can be connection or plug data line, such as user to intelligent terminal charge when be inserted into data line, or It is that charging complete user extracts data line.
System event can be network connection event, such as when intelligent terminal is connected into wireless network, can be to user's exhibition Show video messaging.Since network is unimpeded, and user can increase the clicking rate of user without having to worry about problems of liquid flow.
Application affairs can be to apply and be opened or be closed.For example, user opens video playing in application, to user's exhibition Show the message of current popular video, or closes video playing in application, showing the highest video of playback volume to user in user Message.It is often only related with the control strategy of this application using PUSH message in the prior art, lack the friendship with other application Mutually, more suitable message can be obtained to the service condition of other application according to user in this embodiment.
In one embodiment of the present of invention, the relevant information of current scene further comprises: the time of origin of event.
The time of message push is also that message pushes a successful key factor, and user clicks shown message, i.e., Message is confirmed as to push successfully.For example, on daytime to user's PUSH message, user clicks general for the user normally to work and rest Rate can be greater than at dead of night to user's PUSH message；For staying up late, family then may be on the contrary.But no matter what kind of situation it is all The time of origin and message push that outgoing event can be embodied have close ties.In the present embodiment, to message push server The time of origin of 400 time of origins, message push server 400 select message corresponding with the time of origin of event to return.Example Such as, when user unlocks intelligent terminal in the morning, new one day just starts, message push server 400 select Domestic News as PUSH message returns, so that user understands current events instantly；If user unlocks intelligent terminal in the afternoon, by the work in the morning, use Family is in tired state, and message push server 400 selects hot music to return as PUSH message, to motivate user.
In one embodiment of the present of invention, message push server 400 further include:
Feedback information receiving unit, the feedback information sent suitable for receiving message push client, feedback information is message Push what client end response was generated in the clicking operation of the message to displaying.
In the present embodiment, message push client generates feedback information for shown message, and is sent to feedback Information receiving unit, so that message push server 400 understands the habit of user, to be returned according to the habit of user corresponding To PUSH message.If user clicks shown message, positive feedback is generated.If user do not click shown message or Shown message is directly closed, then generates negative-feedback.
In a specific example, when user unlocks intelligent terminal every morning, Domestic News are shown to user, and Domestic News or film video are shown to user at night.Feedback information receiving unit receives the clicking operation life in response to user At feedback information, the probability that can determine that user clicks Domestic News in the morning is 80%, and the click Domestic News in evening Probability be 20%, user clicks at night shown film video probability be 90%.
In one embodiment of the present of invention, message push server 400 further include:
Control strategy unit, suitable for pushing number of request according to the message that target message push client is sent in preset time Amount and/or feedback information generate control strategy；The control strategy of generation is sent to target message push client.
Message pushes client and carries out message push according to control strategy, and control strategy is generated by control strategy unit. Control strategy is generated according to the message push number of requests that target message push client in preset time is sent, such as in the morning In 9 points to 12 points of period, message push client has sent the push request of three message, and 16 points to 18 points in the afternoon In period, message push client has sent ten message push requests, illustrates that the browsing demand of user's morning hours is small, and The browsing demand of afternoon hours is larger.Message push client, which can correspond to, generates three message of morning push, push ten in afternoon The control strategy of message.By the control strategy of generation be sent to message push client so that message push client according to Control strategy carries out message push.
Certainly, control strategy can also be generated according to feedback information.Such as in above-described embodiment, control strategy unit according to The probability that feedback information determines that user clicks Domestic News in the morning is 80%, and the probability of the click Domestic News in evening is 20%, the probability that user clicks shown film video at night is 90%, corresponding to generate period push Domestic News in the morning, The control strategy of film video is pushed at night.Control strategy can be with real-time update, when feedback information updates, control strategy list Member also correspondingly adjusts control strategy.For example, the probability that user clicks Domestic News in the morning is reduced to 30%, and click music Probability rises to 85%, then control strategy is adjustable pushes music for the period in the morning.Control strategy unit has adjusted control plan After slightly, new control strategy is sent to message push client to be updated.
It should be noted that the generation method of the above control strategy, can use a kind of exclusive use, can also use more Kind is used in combination.For example, pushing the message of three Domestic News in the period in the morning, push ten electricity in the afternoon the period in the evening The message of video display frequency.
Fig. 5 shows the structural schematic diagram of message push system according to an embodiment of the invention.As shown in figure 5, The message push system include one or more message push clients 300 as in above-mentioned any embodiments and one or The message push server 400 of multiple such as any of the above-described.
The specific embodiment of the above system embodiment is equally referred to previous embodiment and is implemented, herein also no longer It repeats.
In conclusion technical solution of the present invention, judges whether to meet message pushing condition according to current scene；Then will be Message push request is sent to message push server, wherein and message push request includes the relevant information of current scene, so that Message push server selects corresponding message according to the relevant information of current scene and returns；Message push server is received to return The message returned and displaying.By the technical program, when meeting message pushing condition, message push actively is sent to server and is asked It asks in a manner of obtaining message to be pushed from message push server and be shown using actively obtaining to PUSH message, it can To guarantee to show message to user in time, validity and success rate that message is pushed to are improved.And it is being unsatisfactory for message push item When part, then message push request is not sent, message is not shown, in order to avoid resulting in waste of resources, while avoiding that user is caused to perplex.
It should be understood that
Algorithm and display be not inherently related to any certain computer, virtual bench or other equipment provided herein. Various fexible units can also be used together with teachings based herein.As described above, it constructs required by this kind of device Structure be obvious.In addition, the present invention is also not directed to any particular programming language.It should be understood that can use various Programming language realizes summary of the invention described herein, and the description done above to language-specific is to disclose this hair Bright preferred forms.
In the instructions provided here, numerous specific details are set forth.It is to be appreciated, however, that implementation of the invention Example can be practiced without these specific details.In some instances, well known method, structure is not been shown in detail And technology, so as not to obscure the understanding of this specification.
Similarly, it should be understood that in order to simplify the disclosure and help to understand one or more of the various inventive aspects, Above in the description of exemplary embodiment of the present invention, each feature of the invention is grouped together into single implementation sometimes In example, figure or descriptions thereof.However, the disclosed method should not be interpreted as reflecting the following intention: i.e. required to protect Shield the present invention claims features more more than feature expressly recited in each claim.More precisely, as following Claims reflect as, inventive aspect is all features less than single embodiment disclosed above.Therefore, Thus the claims for following specific embodiment are expressly incorporated in the specific embodiment, wherein each claim itself All as a separate embodiment of the present invention.
Those skilled in the art will understand that can be carried out adaptively to the module in the equipment in embodiment Change and they are arranged in one or more devices different from this embodiment.It can be the module or list in embodiment Member or component are combined into a module or unit or component, and furthermore they can be divided into multiple submodule or subelement or Sub-component.Other than such feature and/or at least some of process or unit exclude each other, it can use any Combination is to all features disclosed in this specification (including adjoint claim, abstract and attached drawing) and so disclosed All process or units of what method or apparatus are combined.Unless expressly stated otherwise, this specification is (including adjoint power Benefit require, abstract and attached drawing) disclosed in each feature can carry out generation with an alternative feature that provides the same, equivalent, or similar purpose It replaces.
In addition, it will be appreciated by those of skill in the art that although some embodiments described herein include other embodiments In included certain features rather than other feature, but the combination of the feature of different embodiments mean it is of the invention Within the scope of and form different embodiments.For example, in the following claims, embodiment claimed is appointed Meaning one of can in any combination mode come using.
Various component embodiments of the invention can be implemented in hardware, or to run on one or more processors Software module realize, or be implemented in a combination thereof.It will be understood by those of skill in the art that can be used in practice Microprocessor or digital signal processor (DSP) come realize some in information push method according to an embodiment of the present invention or The some or all functions of person's whole component.The present invention is also implemented as one for executing method as described herein Point or whole device or device programs (for example, computer program and computer program product).Such this hair of realization Bright program can store on a computer-readable medium, or may be in the form of one or more signals.It is such Signal can be downloaded from an internet website to obtain, and is perhaps provided on the carrier signal or is provided in any other form.
For example, Fig. 6 shows the structural schematic diagram of electronic equipment according to an embodiment of the invention.The electronic equipment packet It includes processor 610 and is arranged to the memory 620 of storage computer executable instructions (computer readable program code).Storage Device 620 can be such as flash memory, EEPROM (electrically erasable programmable read-only memory), EPROM, hard disk or ROM etc Electronic memory.Memory 620 has the computer-readable program stored for executing any method and step in the above method The memory space 630 of code 631.For example, the memory space 630 for storing computer readable program code may include difference For realizing each computer readable program code 631 of the various steps in above method.Computer readable program code 631 can read or be written to the production of this one or more computer program from one or more computer program product In product.These computer program products include such as hard disk, and the program code of compact-disc (CD), storage card or floppy disk etc carries Body.Such computer program product is usually computer readable storage medium described in such as Fig. 7.Fig. 7 is shown according to this A kind of structural schematic diagram of the computer readable storage medium of invention one embodiment.The computer readable storage medium 700 is deposited The computer readable program code 631 for executing steps of a method in accordance with the invention is contained, it can be by the place of electronic equipment 600 It manages device 610 to read, when computer readable program code 631 is run by electronic equipment 600, the electronic equipment 600 is caused to execute Each step in method described above, specifically, the computer-readable journey of the computer-readable recording medium storage Sequence code 631 can execute method shown in any of the above-described embodiment.Computer readable program code 631 can be with appropriate shape Formula is compressed.
It should be noted that the above-mentioned embodiments illustrate rather than limit the invention, and ability Field technique personnel can be designed alternative embodiment without departing from the scope of the appended claims.In the claims, Any reference symbol between parentheses should not be configured to limitations on claims.Word "comprising" does not exclude the presence of not Element or step listed in the claims.Word "a" or "an" located in front of the element does not exclude the presence of multiple such Element.The present invention can be by means of including the hardware of several different elements and being come by means of properly programmed computer real It is existing.In the unit claims listing several devices, several in these devices can be through the same hardware branch To embody.The use of word first, second, and third does not indicate any sequence.These words can be explained and be run after fame Claim.
The invention discloses A1, a kind of information push method, comprising:
Judged whether to meet message pushing condition according to current scene；
It is message push request to be sent to message push server, wherein the message push request includes current The relevant information of scene, so that the message push server selects corresponding message according to the relevant information of the current scene And it returns；
Receive the message that the message push server returns and displaying.
A2, method as described in a1, wherein described to judge whether that meeting message pushing condition includes: according to current scene
Judged whether to meet message pushing condition according to the event occurred in intelligent terminal；
The relevant information of the current scene includes the description information of the event.
A3, as described in A2 method, wherein described to judge whether that meeting message pushes away according to the event occurred in intelligent terminal The condition is sent to include:
One or more object events in intelligent terminal are monitored, are judged as full when listening at least one object event Sufficient message pushing condition.
A4, as described in A2 method, wherein the event includes following one or more:
Hardware event；
System event；
Application affairs.
A5, as described in A2 method, wherein the relevant information of the current scene further comprises:
The time of origin of the event.
A6, method as described in a1, wherein this method further comprises:
In response to the clicking operation of the message to displaying, generates corresponding feedback information and be sent to the message push service Device.
A7, method as described in a1, wherein described to judge whether that meeting message pushing condition includes: according to current scene
Determine whether to execute according to control strategy and the step of meeting message pushing condition is judged whether according to current scene；
The control strategy can be updated by the message push server.
The invention also discloses B8, a kind of information push method, comprising:
It receives the message that message push client is sent and pushes request, wherein the message push request is pushed away including message The relevant information of the current scene of intelligent terminal where sending client；
Corresponding message is selected according to the relevant information of the current scene；
The message of selection is returned into the message push client.
B9, the method as described in B8, wherein the relevant information of the current scene includes the event occurred in intelligent terminal Description information.
B10, the method as described in B9, wherein the event includes following one or more:
Hardware event；
System event；
Application affairs.
B11, the method as described in B9, wherein the relevant information of the current scene further comprises:
The time of origin of the event.
B12, the method as described in B8, wherein the method further includes:
The feedback information that the message push client is sent is received, the feedback information is the message push client It is generated in response to the clicking operation of the message to displaying.
B13, as described in B12 method, wherein the method further includes:
It is raw according to the message push number of requests and/or feedback information that target message push client is sent in preset time At control strategy；
The control strategy of generation is sent to target message push client.
The invention also discloses C14, a kind of message to push client, comprising:
Message pushes request unit, meets message pushing condition suitable for judging whether according to current scene；It is then by message Push request is sent to message push server, wherein and the message push request includes the relevant information of current scene, so that The message push server selects corresponding message according to the relevant information of the current scene and returns；
Message display unit, suitable for receiving the message and displaying that the message push server returns.
C15, the client as described in C14, wherein
The message pushes request unit, is further adapted for being judged whether to meet according to the event occurred in intelligent terminal disappearing Cease pushing condition；
The relevant information of the current scene includes the description information of the event.
C16, the client as described in C15, wherein
The message pushes request unit, is further adapted for monitoring one or more object events in intelligent terminal, It is judged as when listening at least one object event and meets message pushing condition.
C17, the client as described in C15, wherein the event includes following one or more:
Hardware event；
System event；
Application affairs.
C18, the client as described in C15, wherein the relevant information of the current scene further comprises:
The time of origin of the event.
C19, the client as described in C14, wherein the client further include:
Feedback information transmission unit is adapted for the clicking operation to the message of displaying, generates corresponding feedback information It is sent to the message push server.
C20, the client as described in C14, wherein
The message pushes request unit, is further adapted for being determined whether to execute according to control strategy being sentenced according to current scene Disconnected the step of whether meeting message pushing condition；
The control strategy can be updated by the message push server.
The invention also discloses D21, a kind of message push server, comprising:
Request reception unit pushes request suitable for receiving the message that message push client is sent, wherein the message pushes away Sending request includes the relevant information of the current scene of intelligent terminal where message push client；
Message selecting unit, suitable for selecting corresponding message according to the relevant information of the current scene；
Message return unit pushes client suitable for the message of selection is returned to the message.
D22, the server as described in D21, wherein the relevant information of the current scene includes occurring in intelligent terminal The description information of event.
D23, the server as described in D22, wherein the event includes following one or more:
Hardware event；
System event；
Application affairs.
D24, the server as described in D22, wherein the relevant information of the current scene further comprises:
The time of origin of the event.
D25, the server as described in D21, wherein the server further include:
Feedback information receiving unit, the feedback information sent suitable for receiving the message push client, the feedback letter Breath is that the message push client end response is generated in the clicking operation of the message to displaying.
D26, the server as described in D25, wherein the server further include:
Control strategy unit, suitable for pushing number of request according to the message that target message push client is sent in preset time Amount and/or feedback information generate control strategy；
The control strategy of generation is sent to target message push client.
The invention also discloses E27, a kind of message push system, comprising:
One or more message as described in any one of C14-C20 push client, and one or more such as right It is required that message push server described in any one of D21-D26.
The invention also discloses F28, a kind of electronic equipment, wherein the electronic equipment includes: processor；And it is arranged At the memory of storage computer executable instructions, the executable instruction makes the processor execute such as A1- when executed Method described in any one of A7, alternatively, the executable instruction executes the processor as in B8-B13 Described in any item methods.
The invention also discloses G29, a kind of computer readable storage medium, wherein the computer readable storage medium One or more programs are stored, one or more of programs when being executed by a processor, are realized as described in any one of A1-A7 Method, alternatively, the method as described in any one of B8-B13 of realization.

Claims (10)

1. a kind of information push method, comprising:
Judged whether to meet message pushing condition according to current scene；
It is message push request to be sent to message push server, wherein the message push request includes current scene Relevant information so that the message push server selects corresponding message according to the relevant information of the current scene and returns It returns；
Receive the message that the message push server returns and displaying.
2. the method for claim 1, wherein described judge whether to meet message pushing condition packet according to current scene It includes:
Judged whether to meet message pushing condition according to the event occurred in intelligent terminal；
The relevant information of the current scene includes the description information of the event.
3. method according to claim 2, wherein described to judge whether to meet message according to the event occurred in intelligent terminal Pushing condition includes:
One or more object events in intelligent terminal are monitored, are judged as that satisfaction disappears when listening at least one object event Cease pushing condition.
4. method according to claim 2, wherein the event includes following one or more:
Hardware event；
System event；
Application affairs.
5. a kind of information push method, comprising:
It receives the message that message push client is sent and pushes request, wherein the message push request includes message push visitor The relevant information of the current scene of intelligent terminal where the end of family；
Corresponding message is selected according to the relevant information of the current scene；
The message of selection is returned into the message push client.
6. a kind of message pushes client, comprising:
Message pushes request unit, meets message pushing condition suitable for judging whether according to current scene；It is to push message Request is sent to message push server, wherein the message push request includes the relevant information of current scene, so that described Message push server selects corresponding message according to the relevant information of the current scene and returns；
Message display unit, suitable for receiving the message and displaying that the message push server returns.
7. a kind of message push server, comprising:
Request reception unit pushes request suitable for receiving the message that message push client is sent, wherein the message push is asked Seek the relevant information including the current scene of intelligent terminal where message push client；
Message selecting unit, suitable for selecting corresponding message according to the relevant information of the current scene；
Message return unit pushes client suitable for the message of selection is returned to the message.
8. a kind of message push system, comprising:
One or more message as claimed in claim 6 push client, and one or more as claimed in claim 7 Message push server.
9. a kind of electronic equipment, wherein the electronic equipment includes: processor；And it is arranged to the executable finger of storage computer The memory of order, the executable instruction execute the processor as described in any one of claim 1-4 Method, alternatively, the executable instruction makes the processor execute method as claimed in claim 5 when executed.
10. a kind of computer readable storage medium, wherein the computer-readable recording medium storage one or more program, One or more of programs when being executed by a processor, realize such as method of any of claims 1-4, alternatively, Realize method as claimed in claim 5.
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Cited By (6)

* Cited by examiner, † Cited by third party
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CN110300181A (en) * 2019-07-03 2019-10-01 百度在线网络技术（北京）有限公司 Content delivery method, device, equipment and storage medium
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CN111368159A (en) * 2018-12-26 2020-07-03 阿里巴巴集团控股有限公司 Data display system, method, device and equipment
CN111368159B (en) * 2018-12-26 2023-04-18 阿里巴巴集团控股有限公司 Data display system, method, device and equipment
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CN110474987A (en) * 2019-08-21 2019-11-19 北京联创众升科技有限公司 A kind of event information method for pushing and device
CN110599243A (en) * 2019-09-03 2019-12-20 浩鲸云计算科技股份有限公司 Customer-oriented journey marketing method and system
CN110598110A (en) * 2019-09-16 2019-12-20 腾讯科技（深圳）有限公司 Service pushing method and device
CN110598110B (en) * 2019-09-16 2021-09-28 腾讯科技（深圳）有限公司 Service pushing method and device
WO2021227677A1 (en) * 2020-05-15 2021-11-18 华人运通(上海)云计算科技有限公司 Scene pushing method, scene executing method, scene pushing device, scene executing device, terminal, server, and system

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Application publication date: 20181218