KR20160037338A - Incentive providing system according to using of advertisement and method thereof - Google Patents

Abstract

The object of the present invention is to provide a system and a method capable of providing a rapid service between a client and a driver who provides a driving service by using location information. For this, the present invention provides an incentive providing system according to the using of an advertisement, comprising: a driver terminal installed in an application for driver for receiving driver suggestion information from a server and responding thereto; a client terminal installed in an application for client for generating driver request information, transmitting the information to a server, receiving and using the advertisement from the server while using a driver service, generating advertisement use information, and transmitting the information to the server; and a server for receiving the driver request information, generating and transmitting the driver suggestion information to the driver who is located at the near distance from a client according to the location information, analyzing the information of the client to generate a client customized advertisement and transmitting the advertisement to the client terminal, receiving the advertisement use information and providing the client and the driver with the incentive according to advertising per view after analyzing the information.

Description

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to an advertising incentive system,

The present invention relates to a system and method for providing an incentive for use of an advertisement, and more particularly, to a system and method for providing an incentive for an advertisement by relaying a customer who wants to use an article service using a location information system and a driver that provides an article service, And more particularly, to a system and method for providing incentives for use of advertisements by providing customized advertisements.

In social life, you may not be able to drive by drinking alcohol until after the end of public transportation or by having dinner. In this case, you can call a call taxi or use an article service such as an agent to return home.

However, there is a disadvantage that the time of using the call service or the proxy service is concentrated in a specific time zone and is not easy to use, and the position of the call service or the proxy is unclear, and the waiting time of the service is lengthened. Also, since the service of the caller who provides the service can run heavily, and the settlement method is also a method of making a settlement based on cash, there are many complaints about the settlement method.

Further, conventionally, while using the article service, information on whether or not the article is going to the destination correctly can not be known, and there is no useful way to use the time using the article service.

Accordingly, there is an increasing demand for a service that notifies a route to a destination while using an article service, and provides advertisements based on a customer's interest.

Korean Patent Laid-Open Publication No. 2013-0083057 discloses a method and apparatus for route guidance for measuring advertising expectation effect and a method and apparatus for providing advertisement expectation effect information, which provide route search information and advertisements based on a destination. However, this is merely providing an advertisement related to the destination route and its location, so that there is no mention of a feature that provides quick connection between a customer and an article and profit from advertising.

SUMMARY OF THE INVENTION It is an object of the present invention to provide a system and method for rapidly providing services between a customer and an article providing an article service using location information.

Another object of the present invention is to provide a customized advertisement while using an article service, and to provide a profit to a customer and an article by using the advertisement when a customer uses the advertisement, thereby enhancing the advertisement effect.

In addition, the present invention aims to provide a more convenient payment when using an article service by paying a service charge through in-app payment through an app installed in a terminal.

Other objects of the present invention will become readily apparent from the following description of the embodiments.

According to one aspect of the present invention, there is provided an article service providing system, comprising: an article terminal in which a used app is installed and receives article suggestion information from a server and responds to the article; A client terminal receiving and using an advertisement from the server and generating advertisement usage information and transmitting the advertisement usage information to the server; And generating and transmitting the article suggestion information to an article located in a short distance from the customer according to the location information, analyzing the information of the customer to generate a customized advertisement, and transmitting the customized advertisement to the customer terminal, And a server for receiving the advertisement utilization information and analyzing the advertisement utilization information, and providing an incentive for viewing the advertisement to the customer and the article.

Here, the customer terminal may include: a display unit that displays route information to a destination according to the article service utilization and the advertisement; and a terminal control unit that generates the advertisement usage information; And a terminal communication unit for transmitting the advertisement use information to the server.

Here, the customer terminal may settle the fee for using the article service through in-app settlement.

Here, the server may include: a server communication unit that communicates with the article terminal and the customer terminal; a customer DB that stores the information of the customer; an article DB that stores information of the article; An article proposal information generation unit for generating the article proposal information by analyzing the article request information by analyzing the position and destination information of the client by analyzing the article request information, An advertisement generating unit for analyzing and generating the customized advertisement; And to transmit the article proposal information generated by the article terminal located close to the customer using the location information, and to provide the customer-customized advertisement to the customer terminal when the customer uses the article service And a server control unit for analyzing the advertisement usage information and providing incentives for viewing the advertisement to both the customer and the article.

Here, the server may further include a charge settlement unit configured to charge a fee for using the article service paid through in-app settlement.

The method further includes the steps of: generating the article request information by the client terminal and transmitting the article request information to the server; and analyzing the article request information to find out the client's location and destination information and generating the article proposal information including the article request information; Wherein the server transmits the article suggestion information to an article terminal located in the vicinity of the client using location information, and receiving and responding to the article suggestion information, The method comprising the steps of: generating a customer-customized advertisement by analyzing information of the customer, providing the customer-customized advertisement to the customer terminal when the customer uses the article service, Generating advertisement usage information according to the advertisement usage information and transmitting the advertisement usage information to the server; And analyzing the advertisement use information and providing the incentive for viewing the advertisement to the customer and the article, respectively, by the server.

Here, the fee for using the article service may be paid through in-app settlement using an app installed in the customer terminal.

Here, the customer terminal may display route information to the destination according to the use of the article service and the customized advertisement on the display unit at the same time.

Here, the customized advertisement includes URL information for providing more detailed information about the corresponding advertisement for each advertisement, and when the client selects the advertisement, the server provides more incentives to the customer . ≪ / RTI >

The method may further include receiving evaluation information on the article provided with the article service from the customer after using the article service and differently setting the amount and incentive allocated to the article according to the evaluation information .

The present invention is advantageous in that an article service can be utilized more quickly through location-based information.

In addition, by providing revenue to users and articles by using the advertisement, it is effective to increase the advertisement use because the articles can actively promote the advertisement to the customers.

1 is a configuration diagram of an incentive providing system according to an embodiment of the present invention.
2 is a diagram illustrating a configuration of a customer terminal according to an embodiment of the present invention.
3 is a diagram illustrating a display unit displaying route information and advertisements displayed on a customer terminal in accordance with an embodiment of the present invention.
4 is a diagram showing a configuration of a server according to an embodiment of the present invention.
5 is a diagram illustrating an incentive revenue providing method according to an embodiment of the present invention.

BRIEF DESCRIPTION OF THE DRAWINGS The present invention is capable of various modifications and various embodiments, and specific embodiments are illustrated in the drawings and described in detail in the detailed description. It is to be understood, however, that the invention is not to be limited to the specific embodiments, but includes all modifications, equivalents, and alternatives falling within the spirit and scope of the invention.

The terminology used herein is for the purpose of describing particular embodiments only and is not intended to be limiting of the invention. The singular expressions include plural expressions unless the context clearly dictates otherwise.

Hereinafter, embodiments of the present invention will be described in detail with reference to the accompanying drawings.

1 is a configuration diagram of an incentive providing system according to an embodiment of the present invention.

The incentive providing system according to the advertisement of the present invention includes a customer terminal 100, a news terminal 200 and a server 300.

The customer terminal 100 refers to a terminal requesting a call service or a proxy service. The customer terminal 100 is provided with a customer-oriented application capable of using a call service or a surrogate service. The customer terminal 100 generates the article request information for requesting the call service or the proxy article service and transmits the article request information to the server 300. [ In addition, advertisements are received from the server 300 while using an article service such as a call service or an agent service. In addition, when the received advertisement is used, the advertisement usage information is generated and transmitted to the server 300.

Here, the use of the advertisement means to watch the provided advertisement and to select the provided advertisement to view more detailed advertisement information. Different advertisement use information is generated according to the case of viewing an advertisement provided simply and the advertisement provided by selecting a provided advertisement and viewing more detailed advertisement information.

The article terminal 200 means a terminal of a call-taker article or a terminal of a proxy article. The article terminal 200 is provided with a used app and receives article proposal information from the server 300. And analyzes the received article proposal information to perform a response thereto. That is, the server informs the server whether or not the article service is provided according to the customer information (mainly the destination) included in the article suggestion information.

The server 300 receives the article request information from the customer terminal 100 and analyzes it to find out the current position of the customer. Then, the article proposal information is generated and transmitted to the article terminal 200 of the call-taker article or proxy article located in close proximity with the customer according to a geographic information system (GIS).

The server 300 relays the article service between the customer and the article when the article terminal 200 responds to the article suggestion information. Here, the payment for the article service is performed through in-app settlement through an app installed in the customer terminal 100.

In addition, the server 300 analyzes customer information, generates a customized advertisement suitable for the customer, and transmits the customized advertisement to the customer terminal 100. In addition, if the customer uses the advertisement, the incentive for using the advertisement is provided to the customer and the article.

2 is a diagram illustrating a configuration of a customer terminal according to an embodiment of the present invention.

The customer terminal 100 includes a display unit 110, a terminal control unit 120, and a terminal communication unit 130.

The display unit 110 displays route information to destinations according to the article service utilization and customized advertisements received from the server.

Here, the display unit 110 may include a touch screen, and may display more detailed information about the selected advertisement when the user selects a specific advertisement from the provided advertisement.

The terminal control unit 120 generates advertisement use information according to the advertisement when the customer uses the customized advertisement provided by the customer.

Here, the advertisement utilization information is generated differently when viewing the displayed advertisement simply and when the customer selects the advertisement required and uses more detailed information about the selected advertisement.

 Here, the terminal control unit 120 may be provided with a customer-oriented application for using an article service. In-app billing can be done by using customer service through the customer service.

The terminal communication unit 130 communicates with the server 300 and receives the customized advertisement from the server 300 or transmits the generated article request information and advertisement usage information to the server 300.

3 is a diagram illustrating a display unit displaying route information and advertisements displayed on a customer terminal in accordance with an embodiment of the present invention.

When the customer uses the article service, route information to the destination of the customer is displayed in the route display unit 111 of the display unit 110 of the customer terminal 100 and the route information of the customer received from the server 300 is displayed on the advertisement display unit 112. [ Customized ads are displayed.

Here, the customized advertisement refers to the advertisement according to the age, sex, occupation, and taste of the customer. It also means location based advertisement in real time based on customer's destination and route information.

For example, a customized advertisement may be an advertisement related to a customer's age, sex, occupation, or preference in a route to a customer's destination.

When the advertisement displayed on the advertisement display unit 112 is touched and selected, more detailed information about the selected advertisement is displayed.

4 is a diagram showing a configuration of a server according to an embodiment of the present invention.

The server 300 includes a server communication unit 310, a customer DB 320, an article DB 330, a relay result information DB 340, an advertisement generating unit 350, an article proposal information generating unit 360, 370, and a toll settlement unit 380.

The server communication unit 310 communicates with the customer terminal 100 and the article terminal 200.

The customer DB 320 is a database storing customer information. The customer's information includes information about the customer's age, sex, occupation, and preferences. In addition, the information about the advertisement used by the customer may be accumulated and stored.

The article DB 330 is a database storing information of articles subscribed to the incentive revenue system according to the advertisement of the present invention.

Here, in the article DB 330, information on the current position of the article terminal 200 is additionally stored, and the position information of the article terminal 200 is upgraded in real time.

The relay result information DB 340 stores the information of the article providing the article service and the information of the customer using the article service in a case where the article service between the customer and the article is provided and used.

Therefore, information of a customer who uses an article service at a specific time and an article providing an article service can be known through the relay result information DB 340 when necessary.

The advertisement generating unit 350 analyzes customer information by referring to the customer DB 320 and generates a customized advertisement.

Here, the customer-customized advertisement includes URL information that can use more detailed information about the advertisement, and when the customer selects the advertisement, the customer can access the site using the URL information.

The article proposal information generation unit 360 analyzes the article request information received from the client terminal 100 to find the location and destination information of the client and generates the article proposal information including the information.

The server control unit 370 controls the article suggestion information to be transmitted to the article terminal 200 located near the client requesting the article service using the location information system.

In addition, the server control unit 370 controls the customer terminal 100 to provide a customized advertisement when the customer uses the article service.

In addition, the server control unit 370 analyzes the advertisement usage information received from the customer terminal 100, and provides an incentive for viewing the advertisement to the customer and the article.

Here, the server control unit 370 may set the incentives to be provided to the customer and the article differently according to the advertisement use information.

For example, in a case where the customer manually views the advertisement provided by the customer, the server control unit 370 provides the same incentive to the customer and the article, but when the customer selects the desired advertisement and uses the selected advertisement, Can be provided more.

The charge settlement unit 380 functions to settle the charge for using the article service paid through the in-app settlement.

Here, the charge settlement unit 380 may further receive evaluation information on the article provided with the article service after the customer uses the article service, and may calculate the amount and incentive allocated to the article according to the evaluation information.

For example, if an article is good, you can adjust the amount and incentives that are distributed to the article, and adjust the amount and incentive to be distributed to the article if the article is badly evaluated.

5 is a diagram illustrating an incentive revenue providing method according to an embodiment of the present invention.

In step S100, the customer terminal 100 generates the article request information.

Step S101 is a step of transmitting the article request information generated by the customer terminal 100 to the server 300. [

In step S102, the server 300 analyzes the article request information and obtains the location and destination information of the customer.

In step S103, the server 300 generates article proposal information including the customer's location and destination information.

In step S104, the server 300 finds out the article terminal 200 located close to the client terminal 100 using the location information system. Here, the server 300 can be classified into a short distance, a long distance, and a long distance according to the distance between the customer terminal 100 and the article terminal 200.

Step S105 is a step of transmitting the article proposal information generated by the server 300 to the article terminal 200 located close to the client terminal 100. [

In step S106, the article terminal 200 transmits a response to the article suggestion information to the server 300. [

Here, the expression that the article terminal 200 transmits a response to the article suggestion information to the server 300 means to provide the article service to the client.

If the article terminal 200 does not respond to the article suggestion information, the server 300 can transmit the article suggestion information to the article terminal 200 located at a medium distance.

In step S107, the server 300 analyzes customer information and generates a customized advertisement.

The customized advertisement refers to an advertisement that can be of interest to the customer according to the age, sex, occupation, or taste of the customer as described above.

In step S108, the server 300 provides the customized advertisement to the customer terminal 100 when the customer uses the article service.

Step S109 is a step in which the customer terminal 100 generates advertisement use information according to the use of the customized advertisement.

Here, the customer terminal 100 may generate advertisement use information differently depending on whether the customer manually uses the advertisement manually or actively uses the advertisement.

Step S110 is a step of transmitting the advertisement usage information generated by the customer terminal 100 to the server 300. [

In step S111, the server 300 analyzes the advertisement usage information received and provides an incentive for viewing the advertisement to the customer and the article.

Here, the server 300 may further receive the evaluation information on the article provided with the article service from the customer terminal 200 after using the article service, and may provide different incentives to be distributed to the article according to the evaluation information.

Here, the fee for using the article service may be paid through in-app settlement using an app installed in the customer terminal 100. [

Here, the time for payment of the fee for using the article service in the in-app settlement is made after receiving the response to the article suggestion information from the article terminal 200.

It will be apparent to those skilled in the art that various modifications and variations can be made in the present invention without departing from the spirit or scope of the invention as defined in the following claims And changes may be made without departing from the spirit and scope of the invention.

100: customer terminal 110:
111: path display unit 112: advertisement display unit
120 terminal control unit 130 terminal communication unit
200: article terminal 300: server
310: server communication unit 320: customer DB
330: Article DB 340: Relay result information DB
350: Advertisement generating unit 360: Article request information generating unit
370: server control unit 380:

Claims (10)

An article terminal in which a used app is installed and receives article proposal information from a server and responds to the article proposal information;
A customer terminal having a customer-oriented application installed therein, generating article request information, transmitting the article request information to the server, receiving advertisements from the server while using the article service, generating advertisement use information, and transmitting the advertisement usage information to the server; And
Generates the article proposal information to an article located in the vicinity of the client according to the location information, analyzes the information of the client, generates a customized advertisement to transmit to the client terminal, And receiving the advertisement use information and analyzing the advertisement usage information, and providing an incentive for viewing the advertisement to the customer and the article.
The method according to claim 1,
The customer terminal,
A display unit for displaying route information to a destination according to the use of the article service and the advertisement;
A terminal control unit for generating the advertisement use information; And
And a terminal communication unit for transmitting the advertisement usage information to the server.
3. The method of claim 2,
The customer terminal,
And the payment for the article service is paid through in-app payment.
The method according to claim 1,
The server comprises:
A server communication unit for communicating with the article terminal and the customer terminal;
A customer DB storing the customer information;
An article DB storing information of the article;
A relay result information DB storing relay information between the customer and the article;
An article proposal information generation unit for analyzing the article request information to find out the location and destination information of the customer and generate the article proposal information;
An advertisement generating unit for analyzing the customer information and generating the customized advertisement; And
The control unit controls to transmit the article proposal information generated by the article terminal located close to the customer by using the location information and controls to transmit the article customized advertisement to the customer terminal when the customer uses the article service And a server controller for analyzing the advertisement usage information and providing incentives for viewing the advertisement to both the customer and the article.
5. The method of claim 4,
The server comprises:
Further comprising: a charge settlement unit for setting a charge for the use of the article service paid through in-app settlement.
The step of the client terminal generating the article request information and transmitting it to the server;
Analyzing the article request information to obtain a location and destination information of a customer and generating article proposal information including the information;
Transmitting the article proposal information to an article terminal located near the client using the location information;
The article terminal receiving and responding to the article suggestion information;
The server analyzing the customer information to generate a customized advertisement;
Providing, by the server, the customized advertisement to the customer terminal when the customer uses the article service;
Generating the advertisement usage information according to the use of the customized advertisement by the customer terminal and transmitting the advertisement usage information to the server; And
And analyzing the advertisement use information and providing the incentive for watching the advertisement to the customer and the article, respectively.
The method according to claim 6,
Wherein the fee for using the article service is paid through in-app settlement using an app installed in the customer terminal.
The method according to claim 6,
Wherein the customer terminal simultaneously displays route information to a destination according to the use of the article service and the customized advertisement on a display unit.
The method according to claim 6,
The server includes URL information that provides more detailed information about the advertisement for each advertisement, and when the client selects the advertisement, the server provides more incentives to the customer To provide an incentive for advertising.
The method according to claim 6,
Further comprising the step of receiving further evaluation information on the article provided with the article service from the customer after using the article service and differently setting the amount and incentive to be distributed to the article according to the evaluation information How to provide incentives for using ads.

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