CN111260395A - Full-automatic projection system and method for cinema screen advertisement - Google Patents
Full-automatic projection system and method for cinema screen advertisement Download PDFInfo
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- CN111260395A CN111260395A CN202010025120.2A CN202010025120A CN111260395A CN 111260395 A CN111260395 A CN 111260395A CN 202010025120 A CN202010025120 A CN 202010025120A CN 111260395 A CN111260395 A CN 111260395A
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- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0252—Targeted advertisements based on events or environment, e.g. weather or festivals
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- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0272—Period of advertisement exposure
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Abstract
The invention discloses a full-automatic projection system and method for cinema screen advertisements. The delivery system comprises: the system comprises a user side, a cinema side, an advertisement operation management platform, a cinema management system, a settlement platform and a projector server; the user side is respectively connected with the cinema side and the advertisement operation management platform, the advertisement operation management platform is respectively connected with the cinema management system and the settlement platform, and the cinema management system is connected with the projector server. The delivery system and the method provided by the invention realize full-process automatic advertisement delivery, change the traditional advertisement delivery mode, eliminate the advertisement transmission mode of mails and mailing trays, change the mode into online transmission, and are quick and cheap; the automatic generation of the advertisement scheduling period realizes the automatic playing of the advertisements by the cinema according to the scheduling period, does not need manual operation, saves manpower resources and reduces the incidence rate of delivery accidents.
Description
Technical Field
The invention relates to the field of cinema screen advertisement putting, in particular to a cinema screen advertisement full-automatic putting system and a cinema screen advertisement full-automatic putting method.
Background
Theatre advertising operators after acting on an advertiser's advertisement, the advertising operator places the advertiser-specified advertisement into a theatre and specifies that a particular movie be played in front of it.
The common way of delivering cinema screen advertisements in the industry at present is as follows: the advertiser sends the advertisement video to the cinema by means of mails, trays and the like, and the advertisement video is manually copied to a cinema projector server, and advertisement playing is completed in sequence according to the advertisement scheduling.
The release mode needs to consume a large amount of human resources and funds, and simultaneously needs to reserve enough time to complete preparation before showing, but cannot avoid the playing accidents caused by manual operation errors. If the advertisement put by the user is played for a long time in multiple times, the cinema can also complete the advertisement service management and the advertisement playing according to the schedule; if the user mostly shows the advertisement in a single day and a single field, the operation of the advertisement service can not be supported by the manpower and the fund of the cinema, so that most cinemas have no capability of independently bearing the service requirement of the advertisement release in the single field of the user; cinema personnel management advertisement service is manually processed offline, and process control and data statistics are difficult to perform, so that problems of broadcasting accidents, unclear billing and the like frequently occur; "non-professional users" do not have tools to produce professional advertising videos, such as: industry requirements such as advertisement video format requirements, advertisement content requirements, advertisement duration limitations and the like are not clear, so that the placement is more difficult.
Most cinema pass through third party advertiser packing sale advertisement position at present, and the advertiser contracts the cinema advertisement position after, sells it for the advertiser, and the third party divides the account, very big reduction the advertising income of cinema, and cause cinema screen advertisement trade to close monopoly easily, be unfavorable for the trade to progress.
Disclosure of Invention
The invention aims to provide a full-automatic cinema screen advertisement delivery system and method, which aim to solve the problems of high accident rate and difficult delivery of traditional manual cinema screen advertisement delivery.
In order to achieve the purpose, the invention provides the following scheme:
a full-automatic projection system of cinema screen advertisements comprises: the system comprises a user side, a cinema side, an advertisement operation management platform, a cinema management system, a settlement platform and a projector server;
the user side is respectively connected with the cinema side and the advertisement operation management platform, and is used for selecting cinema information in the advertisement operation management platform, submitting advertisement view information and generating an advertisement order; the cinema information comprises cinema addresses, advertisement positions and cinema scenes; the advertisement view information is an advertisement video or an advertisement image; the advertisement order comprises price, advertisement name, film arrangement information and advertisement view information; the film arrangement information comprises cinema addresses, cinema scenes and advertisement duration; the cinema end is used for receiving the advertisement view information and auditing the advertisement view information;
the advertisement operation management platform is respectively connected with the cinema management system and the settlement platform, and is used for receiving the advertisement order, sending settlement information to the settlement platform and sending the advertisement view information to the cinema management system; the cinema management system is used for sending the cinema information to the advertisement operation management platform and processing the advertisement view information into an advertisement digital movie package;
the cinema management system is connected with the projector server, and the projector server is used for receiving the advertisement digital movie package and displaying the advertisement view information in the advertisement digital movie package.
Optionally, the user side further includes:
the online editing module is used for editing the advertisement view information online; the method for editing the advertisement view information comprises the steps of cutting the size of the advertisement view information, adding characters, setting the rotating interval and the total playing time length.
Optionally, the cinema end specifically includes:
the first judging unit is used for judging whether the advertisement view information meets the advertisement putting standard or not to obtain a first judging result;
the examination and passing unit is used for determining that the advertisement view information is approved if the first judgment result shows that the advertisement view information accords with the advertisement putting standard;
and the advertisement order canceling unit is used for canceling the advertisement order if the first judgment result shows that the advertisement view information does not accord with the advertisement putting standard.
Optionally, the advertisement operation management platform further includes:
and the advertisement scheduling execution list generating module is used for generating an advertisement scheduling execution list according to a plurality of different advertisement orders and sending the advertisement scheduling execution list to the cinema management system.
Optionally, the theater management system further includes:
and the delivery module is used for adding an advertisement identifier to the advertisement digital movie package and performing single delivery of the advertisement view information according to the advertisement scheduling.
A full-automatic projection method of cinema screen advertisements is characterized by comprising the following steps:
the user side selects the cinema information in the advertisement operation management platform and submits the advertisement view information and generates an advertisement order; the cinema information comprises cinema addresses, advertisement positions and cinema scenes; the advertisement view information is an advertisement video or an advertisement image; the advertisement order comprises price, advertisement name, film arrangement information and advertisement view information; the film arrangement information comprises cinema addresses, cinema scenes and advertisement duration;
the cinema end receives the advertisement view information and audits the advertisement view information;
the advertisement operation management platform receives the advertisement order, sends settlement information to the settlement platform and sends the advertisement view information to the cinema management system;
the cinema management system sends the cinema information to the advertisement operation management platform and processes the advertisement view information into an advertisement digital movie package;
and the projector server receives the advertisement digital movie package and displays the advertisement view information in the advertisement digital movie package.
Optionally, the selecting the theater information in the advertisement operation management platform and submitting the advertisement view information further include:
editing the advertisement view information online; the method for editing the advertisement view information comprises the steps of cutting the size of the advertisement view information, adding characters, setting the rotating interval and the total playing time length.
Optionally, the reviewing the advertisement view information specifically includes:
judging whether the advertisement view information meets an advertisement putting standard or not to obtain a first judgment result;
if the first judgment result shows that the advertisement view information accords with the advertisement putting standard, determining that the advertisement view information is approved;
and if the first judgment result shows that the advertisement view information does not accord with the advertisement putting standard, canceling the advertisement order.
Optionally, the sending the advertisement view information to the theater management system further includes:
and generating an advertisement scheduling execution list according to a plurality of different advertisement orders, and sending the advertisement scheduling execution list to the cinema management system.
Optionally, the sending the cinema information to the advertisement operation management platform and processing the advertisement view information into an advertisement digital movie package further includes:
and adding an advertisement identifier to the advertisement digital movie package, and executing single-delivery of the advertisement view information according to the advertisement scheduling.
According to the specific embodiment provided by the invention, the invention discloses the following technical effects: the invention provides a full-automatic projection system and a method for cinema screen advertisements, which are characterized in that firstly, advertisement orders are generated on line, full-process automatic advertisement projection is realized, the traditional advertisement projection mode is changed, the advertisement transmission mode of mails and mailing trays is eliminated, and online transmission is changed, so that the system and the method are fast and cheap; the automatic generation of the advertisement scheduling period realizes that the cinema automatically plays the advertisements according to the scheduling period, does not need manual operation, saves manpower resources, and solves the problems of high accident rate and difficult release of manual cinema screen advertisement release.
Secondly, improve the ability that the cinema accepted the advertisement: the full automation of advertisement delivery enables the cinema to have the capability of showing the advertisement for a single field without manual intervention management of the cinema, thereby avoiding the waste of advertisement space resources and improving economic benefits; meanwhile, all the processes are online, and the conventional and accessible responsibilities are clear, so that the cinema is convenient to self-manage and operate.
Finally, the user operation is simplified: the method supports users to upload advertisement videos or pictures on line, provides the functions of adding advertisement marks and packaging videos into DCPs, and helps 'non-professional users' to reach the standard of advertisement video delivery.
Drawings
In order to more clearly illustrate the embodiments of the present invention or the technical solutions in the prior art, the drawings needed to be used in the embodiments will be briefly described below, and it is obvious that the drawings in the following description are only some embodiments of the present invention, and it is obvious for those skilled in the art to obtain other drawings without inventive exercise.
FIG. 1 is a structural diagram of a fully automatic cinema screen advertisement delivery system provided by the present invention;
fig. 2 is a flow chart of a fully automatic cinema screen advertisement delivery method provided by the invention.
Detailed Description
The technical solutions in the embodiments of the present invention will be clearly and completely described below with reference to the drawings in the embodiments of the present invention, and it is obvious that the described embodiments are only a part of the embodiments of the present invention, and not all of the embodiments. All other embodiments, which can be derived by a person skilled in the art from the embodiments given herein without making any creative effort, shall fall within the protection scope of the present invention.
The invention aims to provide a full-automatic cinema screen advertisement delivery system and method, which can reduce the incidence of delivery accidents.
In order to make the aforementioned objects, features and advantages of the present invention comprehensible, embodiments accompanied with figures are described in further detail below.
Fig. 1 is a structural diagram of a full-automatic cinema screen advertisement delivery system provided by the present invention, and as shown in fig. 1, the full-automatic cinema screen advertisement delivery system comprises: a user end 1, a cinema end 2, an advertisement operation management platform 3, a cinema management system 4, a settlement platform 5 and a projector server 6;
the user end 1 is respectively connected with the cinema end 2 and the advertisement operation management platform 3, and the user end 1 is used for selecting cinema information in the advertisement operation management platform 3, submitting advertisement view information and generating an advertisement order; the cinema information comprises cinema addresses, advertisement positions and cinema scenes; the advertisement view information is an advertisement video or an advertisement image; the advertisement order comprises price, advertisement name, film arrangement information and advertisement view information; the film arrangement information comprises cinema addresses, cinema scenes and advertisement duration; the cinema end 2 is used for receiving the advertisement view information and auditing the advertisement view information;
the advertisement operation management platform 3 is respectively connected with the cinema management system 4 and the settlement platform 5, and the advertisement operation management platform 3 is used for receiving the advertisement order, sending settlement information to the settlement platform 5, and sending the advertisement view information to the cinema management system 4; the cinema management system 4 is used for sending the cinema information to the advertisement operation management platform 3 and processing the advertisement view information into an advertisement digital movie package;
the cinema management system 4 is connected to the projector server 6, and the projector server 6 is configured to receive the advertisement digital movie package and display the advertisement view information in the advertisement digital movie package.
In practical application, the user end 1 and the cinema end 2 are rainfly platforms, and a target user of the user end 1 is an entity or an individual who wants to put in cinema screen advertisements; a user selects an advertisement position, submits an advertisement video and the like on a platform; the delphin platform (user side 1) supports online editing of advertisement picture styles, including: cutting size, adding characters, setting rotor interval and total playing time length; the delphin platform (user side 1) uniformly converts videos or pictures into an MP4 video format; the delphine platform (user side 1) synchronizes the order information to the advertisement operation management platform 3, and forwards the advertisement video to the theater TMS side through the platform;
in practical application, target users of the rainfly platform (the cinema end 2) are cinema personnel, and advertisement videos submitted by the users and advertisement orders can be audited and managed on the platform; cinema personnel can check and verify the advertisement video uploaded by the user on the delphine platform (cinema end 2), and if the verification is passed, the user is informed that the verification is passed and the advertisement delivery process is continued; and if the audit is not passed, informing the user that the audit is not passed, and uploading the video again by the user or directly canceling the order.
In practical applications, the advertisement operation management platform 3 includes advertisement content management and advertisement scheduling information management. The advertisement content management refers to management of advertisement video files. The corresponding relation between the film and the advertisement sequence can be determined through the advertisement scheduling information, wherein the corresponding relation comprises a film name, a film field number, the advertisement sequence and the advertisement information of all advertisements in the advertisement sequence; the advertisement operation management platform 3 generates an advertisement scheduling execution list according to the order information, and sends the advertisement scheduling execution list to the theater management System 4 (therermanage System, TMS).
In practical application, cinema personnel set advertisement positions which can be released by users on the TMS, and cinema basic information and advertisement position information are synchronized to the advertisement operation management platform 3 and the rainfly platform; packaging the advertisement video into a Digital Cinema Package (DCP), adding an advertisement identifier, performing screen advertisement broadcasting control and generating a monitoring and broadcasting log; and the TMS automatically finishes the screen playing of the DCP according to the advertisement scheduling execution list.
In practical application, after the advertisement is played, a monitoring log is generated and synchronized to the advertisement operation management platform 3, the delphine platform (user side 1) and the settlement platform 5.
In practical application, the settlement platform 5 generates a settlement list on a regular basis according to settlement information, order completion conditions and monitoring log data, and completes fund settlement.
Fig. 2 is a flowchart of a full-automatic cinema screen advertisement delivery method provided by the present invention, and as shown in fig. 2, the full-automatic cinema screen advertisement delivery method is characterized by comprising:
step 201: the user side selects the cinema information in the advertisement operation management platform and submits the advertisement view information and generates an advertisement order; the cinema information comprises cinema addresses, advertisement positions and cinema scenes; the advertisement view information is an advertisement video or an advertisement image; the advertisement order comprises price, advertisement name, film arrangement information and advertisement view information; the film arrangement information comprises cinema addresses, cinema scenes and advertisement duration.
The step 201 further comprises: editing the advertisement view information online; the method for editing the advertisement view information comprises the steps of cutting the size of the advertisement view information, adding characters, setting the rotating interval and the total playing time length.
Step 202: the cinema end receives the advertisement view information and reviews the advertisement view information.
The step 202 specifically includes: judging whether the advertisement view information meets the advertisement putting standard or not, if so, determining that the advertisement view information is approved; and if not, canceling the advertisement order.
Step 203: and the advertisement operation management platform receives the advertisement order, sends settlement information to the settlement platform and sends the advertisement view information to the cinema management system.
The step 203 further comprises the following steps: and generating an advertisement scheduling execution list according to a plurality of different advertisement orders, and sending the advertisement scheduling execution list to the cinema management system.
Step 204: the cinema management system sends the cinema information to the advertisement operation management platform and processes the advertisement view information into an advertisement digital movie package.
The step 204 further includes: and adding an advertisement identifier to the advertisement digital movie package, and executing single-delivery of the advertisement view information according to the advertisement scheduling.
Step 205: and the projector server receives the advertisement digital movie package and displays the advertisement view information in the advertisement digital movie package.
The full-automatic delivery system and the method provided by the invention can customize an individualized advertisement delivery scheme for a user, namely, the advertisement single-field delivery is realized; and the video uploaded by the user can be converted into a video format and content which can be played by a cinema screen.
The embodiments in the present description are described in a progressive manner, each embodiment focuses on differences from other embodiments, and the same and similar parts among the embodiments are referred to each other. For the system disclosed by the embodiment, the description is relatively simple because the system corresponds to the method disclosed by the embodiment, and the relevant points can be referred to the method part for description.
The principles and embodiments of the present invention have been described herein using specific examples, which are provided only to help understand the method and the core concept of the present invention; meanwhile, for a person skilled in the art, according to the idea of the present invention, the specific embodiments and the application range may be changed. In view of the above, the present disclosure should not be construed as limiting the invention.
Claims (10)
1. The utility model provides a cinema screen advertisement full-automatic projection system which characterized in that includes: the system comprises a user side, a cinema side, an advertisement operation management platform, a cinema management system, a settlement platform and a projector server;
the user side is respectively connected with the cinema side and the advertisement operation management platform, and is used for selecting cinema information in the advertisement operation management platform, submitting advertisement view information and generating an advertisement order; the cinema information comprises cinema addresses, advertisement positions and cinema scenes; the advertisement view information is an advertisement video or an advertisement image; the advertisement order comprises price, advertisement name, film arrangement information and advertisement view information; the film arrangement information comprises cinema addresses, cinema scenes and advertisement duration; the cinema end is used for receiving the advertisement view information and auditing the advertisement view information;
the advertisement operation management platform is respectively connected with the cinema management system and the settlement platform, and is used for receiving the advertisement order, sending settlement information to the settlement platform and sending the advertisement view information to the cinema management system; the cinema management system is used for sending the cinema information to the advertisement operation management platform and processing the advertisement view information into an advertisement digital movie package;
the cinema management system is connected with the projector server, and the projector server is used for receiving the advertisement digital movie package and displaying the advertisement view information in the advertisement digital movie package.
2. The system for monitoring full-automatic advertisement playing of claim 1, wherein the user terminal further comprises:
the online editing module is used for editing the advertisement view information online; the method for editing the advertisement view information comprises the steps of cutting the size of the advertisement view information, adding characters, setting the rotating interval and the total playing time length.
3. The system for monitoring full-automatic advertisement playing of claim 1, wherein the cinema end specifically comprises:
the first judging unit is used for judging whether the advertisement view information meets the advertisement putting standard or not to obtain a first judging result;
the examination and passing unit is used for determining that the advertisement view information is approved if the first judgment result shows that the advertisement view information accords with the advertisement putting standard;
and the advertisement order canceling unit is used for canceling the advertisement order if the first judgment result shows that the advertisement view information does not accord with the advertisement putting standard.
4. The system for monitoring advertisement playing of claim 1, wherein the advertisement operation management platform further comprises:
and the advertisement scheduling execution list generating module is used for generating an advertisement scheduling execution list according to a plurality of different advertisement orders and sending the advertisement scheduling execution list to the cinema management system.
5. The system for monitoring full-automatic advertisement playing of claim 4, wherein the theater management system further comprises:
and the delivery module is used for adding an advertisement identifier to the advertisement digital movie package and performing single delivery of the advertisement view information according to the advertisement scheduling.
6. A full-automatic projection method of cinema screen advertisements, which is characterized in that the full-automatic projection method is based on the full-automatic projection system of any one of claims 1 to 5, and the full-automatic projection system comprises the following steps: the system comprises a user side, a cinema side, an advertisement operation management platform, a cinema management system, a settlement platform and a projector server;
the full-automatic putting method comprises the following steps:
the user side selects the cinema information in the advertisement operation management platform and submits the advertisement view information and generates an advertisement order; the cinema information comprises cinema addresses, advertisement positions and cinema scenes; the advertisement view information is an advertisement video or an advertisement image; the advertisement order comprises price, advertisement name, film arrangement information and advertisement view information; the film arrangement information comprises cinema addresses, cinema scenes and advertisement duration;
the cinema end receives the advertisement view information and audits the advertisement view information;
the advertisement operation management platform receives the advertisement order, sends settlement information to the settlement platform and sends the advertisement view information to the cinema management system;
the cinema management system sends the cinema information to the advertisement operation management platform and processes the advertisement view information into an advertisement digital movie package;
and the projector server receives the advertisement digital movie package and displays the advertisement view information in the advertisement digital movie package.
7. The method of claim 6, wherein the selecting the theater information and submitting the advertisement view information in the advertisement operation management platform further comprises:
editing the advertisement view information online; the method for editing the advertisement view information comprises the steps of cutting the size of the advertisement view information, adding characters, setting the rotating interval and the total playing time length.
8. The method for monitoring full-automatic advertisement playing of claim 6, wherein the reviewing the advertisement view information specifically comprises:
judging whether the advertisement view information meets an advertisement putting standard or not to obtain a first judgment result;
if the first judgment result shows that the advertisement view information accords with the advertisement putting standard, determining that the advertisement view information is approved;
and if the first judgment result shows that the advertisement view information does not accord with the advertisement putting standard, canceling the advertisement order.
9. The method for monitoring full-automatic advertisement playing of claim 6, wherein the sending the advertisement view information to the theater management system further comprises:
and generating an advertisement scheduling execution list according to a plurality of different advertisement orders, and sending the advertisement scheduling execution list to the cinema management system.
10. The method for monitoring full-automatic advertisement playing of claim 9, wherein the sending the theater information to the advertisement operation management platform and the processing the advertisement view information into an advertisement digital movie package further comprises:
and adding an advertisement identifier to the advertisement digital movie package, and executing single-delivery of the advertisement view information according to the advertisement scheduling.
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| CN112465537A (en) * | 2020-10-27 | 2021-03-09 | 北京智能广宣科技有限公司 | Automatic settling system and method for cinema advertisement playing cost |
| CN112488622A (en) * | 2020-11-30 | 2021-03-12 | 上海寻梦信息技术有限公司 | Batch sending method and device, electronic equipment and storage medium |
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