CN113344629A - Digital intelligent pushing system for cinema advertisements - Google Patents
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Abstract
The invention provides a digital intelligent pushing system for cinema advertisements, which comprises: the advertisement processing system is used for storing an advertisement playing order uploaded by a user through a user side, wherein the advertisement playing order comprises a first advertisement and an identifier of a cinema which needs to play the first advertisement; the intermediate processing terminal is used for transcoding the first advertisement, so that the file format of the second advertisement obtained after transcoding is matched with the file format which can be played by a projector of the cinema; generating a new advertisement play list of the cinema according to the second advertisement and the existing advertisement play list of the cinema, and sending the new advertisement play list to a projector of the cinema for storage; and the projector of the cinema is used for playing the advertisement according to the new advertisement playing list.
Description
Technical Field
The invention relates to the technical field of advertisement pushing, in particular to a digital intelligent pushing system for cinema advertisements.
Background
In the prior art, a user needs to search for a contact way of a cinema when wanting to put an advertisement in the cinema, and communicates with the cinema for advertisement putting through a telephone or a meeting way, and the completely artificial offline putting way ensures that the efficiency of pushing the advertisement in the cinema is very low, and cannot meet the fast-paced life and work of people at present.
Disclosure of Invention
The embodiment of the invention provides a digital intelligent pushing system of cinema advertisements, which is used for realizing the intelligent pushing of the cinema advertisements and improving the pushing efficiency.
The embodiment of the invention provides a digital intelligent pushing system of cinema advertisements, which comprises:
the advertisement processing system is used for storing an advertisement playing order uploaded by a user through a user side, wherein the advertisement playing order comprises a first advertisement and an identifier of a cinema which needs to play the first advertisement;
the intermediate processing terminal is used for transcoding the first advertisement, so that the file format of the second advertisement obtained after transcoding is matched with the file format which can be played by a projector of the cinema; generating a new advertisement play list of the cinema according to the second advertisement and the existing advertisement play list of the cinema, and sending the new advertisement play list to a projector of the cinema for storage;
and the projector of the cinema is used for playing the advertisement according to the new advertisement playing list.
In one embodiment, the cinema projector is further configured to generate an advertisement schedule from the new advertisement playlist;
the intermediate processing terminal is used for acquiring the advertisement scheduling and sending the advertisement scheduling to the advertisement processing system;
and the advertisement processing system is used for judging whether the advertisement scheduling is abnormal or not, and informing the projector of the cinema of scheduling again when the advertisement scheduling is abnormal.
In one embodiment, the advertisement schedule includes any one or more of a movie hall where the advertisement is played, an advertisement playing time, an advertisement playing sequence, and a movie name bound to be played.
In one embodiment, the determining whether the advertisement schedule is abnormal includes:
judging whether the advertisement scheduling period is matched with the new advertisement playing list or not; when the advertisement is matched with the advertisement, judging that the advertisement schedule is normal; when the advertisement is not matched with the advertisement, judging that the advertisement schedule is abnormal;
or
Judging whether the advertisement scheduling period is matched with the playing requirement or not; when the advertisement is matched with the advertisement, judging that the advertisement schedule is normal; and when the advertisement schedule is not matched, judging that the advertisement schedule is abnormal.
In one embodiment, the projector of the cinema is further used for generating an advertisement playing log;
the intermediate processing terminal is further configured to obtain the advertisement playing log from a projector of the theater, and send the advertisement playing log to the advertisement processing system.
In an embodiment, the advertisement processing system is further configured to generate an advertisement playing fee of the user side according to the advertisement playing log, and perform a settlement operation of the advertisement playing fee with the user side.
In one embodiment, before storing the advertisement playing order uploaded by the user through the user side, the advertisement processing system is further configured to:
receiving the advertisement playing order sent by the user side;
sending the advertisement playing order to a cinema client side corresponding to the identity of the cinema according to the identity of the cinema; outputting the advertisement playing order to a cinema administrator by the cinema client, and receiving an order processing result input by the cinema administrator, wherein the order processing result comprises an order acceptance or order rejection;
acquiring the order processing result sent by the cinema client;
sending the order processing result to the user side;
and when the order processing result is that the order is accepted, storing the advertisement playing order.
Additional features and advantages of the invention will be set forth in the description which follows, and in part will be obvious from the description, or may be learned by practice of the invention. The objectives and other advantages of the invention will be realized and attained by the structure particularly pointed out in the written description and claims hereof as well as the appended drawings.
The technical solution of the present invention is further described in detail by the accompanying drawings and embodiments.
Drawings
The accompanying drawings, which are included to provide a further understanding of the invention and are incorporated in and constitute a part of this specification, illustrate embodiments of the invention and together with the description serve to explain the principles of the invention and not to limit the invention. In the drawings:
fig. 1 is a schematic structural diagram of a digital intelligent pushing system for cinema advertisements in an embodiment of the present invention.
Detailed Description
The preferred embodiments of the present invention will be described in conjunction with the accompanying drawings, and it will be understood that they are described herein for the purpose of illustration and explanation and not limitation.
The embodiment of the invention provides a digital intelligent pushing system for cinema advertisements, which comprises the following components as shown in figure 1:
the advertisement processing system is used for storing an advertisement playing order uploaded by a user through a user side, and the advertisement playing order comprises a first advertisement and an identifier of a cinema which needs to play the first advertisement;
the intermediate processing terminal is used for transcoding the first advertisement, so that the file format of the second advertisement obtained after transcoding is matched with the file format which can be played by a projector of a cinema which needs to play the first advertisement in the advertisement playing order; generating a new advertisement play list of the cinema according to the second advertisement and the existing advertisement play list of the cinema (for example, the second advertisement is added into the existing advertisement play list of the cinema to form a new advertisement play list), and sending the new advertisement play list to a projector of the cinema for storage;
and the cinema projector is used for playing the advertisement according to the new advertisement playing list.
Above-mentioned technical scheme has realized the intellectuality for cinema propelling movement advertisement, has improved propelling movement efficiency.
In one embodiment, the projector of the cinema is further used for generating an advertisement schedule according to the new advertisement play list;
the intermediate processing terminal is used for acquiring the advertisement scheduling period and sending the advertisement scheduling period to the advertisement processing system;
and the advertisement processing system is used for judging whether the advertisement scheduling is abnormal or not, and informing the projector of the cinema of scheduling again when the advertisement scheduling is abnormal.
By the technical scheme, whether the cinema plays the advertisements according to the advertisement play list can be known according to the advertisement scheduling, and the rights and interests of advertising merchants are guaranteed.
In one embodiment, the advertisement schedule includes any one or more of a movie hall where the advertisement is played, an advertisement playing time, an advertisement playing sequence, and a movie name bound to be played.
In one embodiment, the determination of whether the advertisement schedule is abnormal may be implemented as the following one or two:
in a first mode
Judging whether the advertisement scheduling period is matched with a new advertisement play list or not; when the advertisement is matched with the advertisement, judging that the advertisement schedule is normal; and when the advertisement schedule is not matched, judging that the advertisement schedule is abnormal. For example, it is determined whether the advertisement listed in the advertisement ranking includes all advertisements in the new advertisement playlist and no other advertisements other than the new advertisement playlist exist, if the advertisement listed in the advertisement ranking includes all advertisements in the new advertisement playlist and no other advertisements other than the new advertisement playlist exist, it is determined that the advertisement ranking is normal, otherwise it is not normal.
Mode two
Judging whether the advertisement scheduling period is matched with the playing requirement or not; when the advertisement is matched with the advertisement, judging that the advertisement schedule is normal; and when the advertisement schedule is not matched, judging that the advertisement schedule is abnormal. For example, the playing requirement may be provided in advance by a placement demander who wants to place the advertisement a, and the playing requirement may be a movie name such as "place name form" to which the placement demander wants to bind the advertisement a, that is, the advertisement a needs to be played before the movie "place name form" is played; if the advertisement A listed in the advertisement schedule is actually played before the movie named after, the advertisement schedule aiming at the advertisement A is matched with the playing requirement; if the ad A listed in the ad placement is not played before the movie named after, the ad placement for ad A is not matched with its playing needs.
In one embodiment, the projector of the cinema is also used for generating an advertisement playing log;
the intermediate processing terminal is also used for acquiring the advertisement playing log from the projector of the cinema and sending the advertisement playing log to the advertisement processing system.
By the technical scheme, the advertisement processing system can judge whether the projector of the cinema plays the advertisements according to the advertisement playing log, so that the rights and interests of advertising merchants are guaranteed.
In one embodiment, the advertisement processing system is further configured to generate an advertisement playing fee of the user side according to the advertisement playing log, and perform an operation of settling the advertisement playing fee with the user side.
The technical scheme ensures the economic benefit of the advertisement player.
In one embodiment, before storing the advertisement playing order uploaded by the user through the user terminal, the advertisement processing system is further configured to:
receiving an advertisement playing order sent by a user side;
sending an advertisement playing order to a cinema client corresponding to the identity of the cinema according to the identity of the cinema; the cinema client outputs the advertisement playing order to a cinema manager and receives an order processing result input by the cinema manager, wherein the order processing result comprises an order acceptance or order rejection;
acquiring an order processing result sent by a cinema client;
sending the order processing result to a user side;
and when the order processing result is that the order is accepted, storing the advertisement playing order.
By the technical scheme, the user who makes the advertisement can play the advertisement in the cinema in an order placing mode, and intelligent delivery of the cinema advertisement is realized.
In one embodiment, the transcoding operation of the first advertisement by the intermediate processing terminal may include the following operations:
sequentially transcoding the images in the first advertisement frame by frame, and performing the verification operation in the following steps a1-a4 after each N frames of images are transcoded, wherein the transcoded N frames of images on which the verification operation is currently performed are regarded as the current verification video, and the total number of bits occupied by the current verification video is greater than a preset threshold value of the total number of bits:
step A1, calculating the theoretical bit number of the current check video according to the following formula (1):
the method comprises the following steps that Bl is a theoretical bit number of a current verification video, F is the total number of bit numbers occupied by the current verification video, and First is a preset First preset coefficient, wherein when the current verification video is a division resolution of 1080 & lt 720 & gt, the value of First is 5120KB, when the current verification video is a division resolution of 720 & lt 576, the value of First is 3400KB, when the current verification video is a division resolution of 640 & lt 480 & gt, the preset value is 1400KB, S is the number of frames per second of the current verification video, and T is the duration of the current verification video;
a2, calculating the transcoding parameters of the current verification video according to the following formula (1);
wherein Q isjThe transcoding parameters of the j frame image of the current verification video,j＝1、2、3……N；Flithe number of bits of the ith frame image of the current verification video is i, which is 1,2, 3 … … j-1; scend is a preset delay time, and the value is 0.5; int [ 2 ]]To get an integer function, FlkThe bit number of the k frame image of the current verification video; k ═ j, j +1, j +2 … … j + int [ Scend S-]-1；
Step A3, determining an early warning result according to the following formula (3):
wherein, PdjFl is an early warning result corresponding to the jth frame image of the current verification videojThe bit number of the jth frame image of the current verification video is set;
step A3, PdjWhen the number is equal to or less than a preset value, the fact that transcoding of the jth frame image of the current verification video is not problematic is shown; when PdjWhen the number of the frames is larger than the preset value, the fact that transcoding of the jth frame image of the current verification video has a problem is indicated;
when transcoding of any frame of image of the current verification video is in problem, the intermediate processing terminal re-transcodes the N frames of images corresponding to the current verification video in the first advertisement or only re-transcodes the images with problems in transcoding.
Finally, all the verification videos after successful transcoding are spliced in sequence to form a second advertisement.
The beneficial effects of the above technical scheme are: the first advertisement can be intelligently transcoded, the transcoding process does not need to be carried out after the first advertisement is completely read, only each frame of image needs to be sequentially read and transcoded, and then the first advertisement is transcoded segment by segment and segment by segment, thereby not only reducing the occupied amount of storage space during transcoding, but also simultaneously realizing transcoding and verification, greatly improving the transcoding efficiency, thereby realizing real-time transcoding and checking, and simultaneously, by utilizing the technology, early warning can be sent out at the first time when a transcoding error occurs, and re-transcoding the image with the problem or re-transcoding the image corresponding to the section of the verification video with the transcoding error without completing all transcoding, when playing is carried out, the transcoding failure is confirmed only if playing is not carried out, and the transcoding efficiency is greatly improved.
In one embodiment, the cinema projector generates an advertisement schedule from the new advertisement playlist, including,
step A1: scoring the advertisement quality of the advertisements in the new advertisement playlist using equation (3):
wherein D isiRepresenting the quality score value of the ith advertisement in the new advertisement play list, wherein the larger the quality score value is, the better the advertisement quality is; k is a radical ofiThe number of repetitions of the product name of the product advertised by the ith advertisement in the new advertisement playlist is indicated (for example, in an advertisement related to "eight walnuts", a voice corresponding to the name of "eight walnuts" is repeatedly played for 10 times, and the 10 times are the number of repetitions of the product name of the product advertised by the advertisement); f. ofiRepresenting a historical number of plays of the ith advertisement in the new advertisement playlist at the theater; t isi,jA preference value representing a pre-counted number of cinema audience members to the jth product advantage of the product advertised in the ith advertisement, the preference value having a value in a range of [1, 10 ]]The larger the value is, the higher the preference is; m represents a total number of product advantages of the product advertised in the ith advertisement;
step A2: classifying the advertisements in the new advertisement playlist using formula (4) and the quality score value of each advertisement in the new advertisement playlist:
wherein, FiIndicating the new commercial broadcastPut the type value of the ith advertisement in the list, if FiEqual to the first preset value (e.g., the first preset value is 1), it indicates that the ith advertisement in the new advertisement playlist falls into a category of premium advertisements, if FiEqual to a second preset value (for example, the second preset value is-1), it indicates that the ith advertisement in the new advertisement playlist falls into a category of bad advertisements; u () represents a step function, and when the value in the parentheses is 0 or more, the step function value is 1, and when the value in the parentheses is less than 0, the step function value is 0; n represents the total number of advertisements in the new advertisement playlist;
step A3: determining the schedule of each advertisement in the new advertisement playlist by using formulas (5) and (6):
wherein S isi,WRepresenting the number of the pieces of the ith advertisement in the new advertisement playing list in a preset daytime; si,NRepresenting the number of the ith advertisement in the new advertisement play list in the preset night time period; t represents the total time length of the advertisement which can be provided in the cinema all day; t is tiIndicating an advertisement duration of an ith advertisement in the new advertisement playlist; INT { } denotes a rounding function (the function value is the largest integer value not greater than the number in parentheses); zaThe ticket number of the a-th movie played by the cinema in the daytime is represented, and a is 1 and 2 … A; a is the total number of the films played by the cinema in the daytime; zbThe ticket number of the B-th movie played by the cinema all day is shown, wherein B is 1 and 2 … B; b is the total number of the films played by the cinema in the whole day; zcThe ticket selling number of the C-th movie played by the cinema in a preset night time period is represented, wherein C is 1,2 … C; c is the total number of the films played in the night time period in the cinema; haPresentation instrumentAudience seating number of a movie hall where the a-th movie of the cinema is located; hbA number of audience seats representing a auditorium in which the b-th movie of the theater is located; hcRepresenting the number of seats of the audience in the theatre in which the c-th movie is located.
The beneficial effects of the above technical scheme are: the method can perform corresponding film arrangement on each advertisement according to the actual film watching personnel of the film hall and the number of audience accommodated by the film hall, so that the purpose that if the seating rate is higher in the daytime, more advertisements with good quality are arranged in the daytime, and if the seating rate is higher in the evening, more advertisements with good quality are arranged in rows in the evening, meanwhile, the advertisements with poor quality can be played in the advertisements with good quality in a reasonable quantity insertion manner, and the formula can still ensure that the total film arrangement of each advertisement with good quality added all day is consistent, so that the number of each advertisement with good quality played all day is the same, and the fairness is ensured; meanwhile, arrangement of the advertisements with poor quality can be prevented from being leaked, the arrangement intellectualization of the advertisements is realized, the effect of playing the advertisements in the cinema is improved, the manpower required by the arrangement of the advertisements is saved, and the rationalization and intellectualization of the arrangement of the advertisements are realized.
It will be apparent to those skilled in the art that various changes and modifications may be made in the present invention without departing from the spirit and scope of the invention. Thus, if such modifications and variations of the present invention fall within the scope of the claims of the present invention and their equivalents, the present invention is also intended to include such modifications and variations.
Claims (9)
1. The utility model provides a digital intelligent push system of cinema advertisement which characterized in that includes:
the advertisement processing system is used for storing an advertisement playing order uploaded by a user through a user side, wherein the advertisement playing order comprises a first advertisement and an identifier of a cinema which needs to play the first advertisement;
the intermediate processing terminal is used for transcoding the first advertisement, so that the file format of the second advertisement obtained after transcoding is matched with the file format which can be played by a projector of the cinema; generating a new advertisement play list of the cinema according to the second advertisement and the existing advertisement play list of the cinema, and sending the new advertisement play list to a projector of the cinema for storage;
and the projector of the cinema is used for playing the advertisement according to the new advertisement playing list.
2. The system of claim 1,
the projector of the cinema is also used for generating an advertisement schedule according to the new advertisement play list;
the intermediate processing terminal is used for acquiring the advertisement scheduling and sending the advertisement scheduling to the advertisement processing system;
and the advertisement processing system is used for judging whether the advertisement scheduling is abnormal or not, and informing the projector of the cinema of scheduling again when the advertisement scheduling is abnormal.
3. The system of claim 2,
the advertisement scheduling period comprises any one or more of a movie hall for playing the advertisement, advertisement playing time, advertisement playing sequence and movie name bound to be played.
4. The system of claim 2 or 3,
the judging whether the advertisement scheduling is abnormal includes:
judging whether the advertisement scheduling period is matched with the new advertisement playing list or not; when the advertisement is matched with the advertisement, judging that the advertisement schedule is normal; when the advertisement is not matched with the advertisement, judging that the advertisement schedule is abnormal;
or
Judging whether the advertisement scheduling period is matched with the advertisement playing requirement of the user who makes the advertisement; when the advertisement is matched with the advertisement, judging that the advertisement schedule is normal; and when the advertisement schedule is not matched, judging that the advertisement schedule is abnormal.
5. The system of claim 1,
the projector of the cinema is also used for generating an advertisement playing log;
the intermediate processing terminal is further configured to obtain the advertisement playing log from a projector of the theater, and send the advertisement playing log to the advertisement processing system.
6. The system of claim 5,
the advertisement processing system is further configured to generate an advertisement playing fee of the user side according to the advertisement playing log, and perform a settlement operation of the advertisement playing fee with the user side.
7. The system of claim 1,
before storing the advertisement playing order uploaded by the user through the user side, the advertisement processing system is further configured to:
receiving the advertisement playing order sent by the user side;
sending the advertisement playing order to a cinema client side corresponding to the identity of the cinema according to the identity of the cinema; outputting the advertisement playing order to a cinema administrator by the cinema client, and receiving an order processing result input by the cinema administrator, wherein the order processing result comprises an order acceptance or order rejection;
acquiring the order processing result sent by the cinema client;
sending the order processing result to the user side;
and when the order processing result is that the order is accepted, storing the advertisement playing order.
8. The system of claim 1,
the intermediate processing terminal transcoding the first advertisement, including:
the transcoding operation of the first advertisement by the intermediate processing terminal may include the following operations:
sequentially transcoding the images in the first advertisement frame by frame, and performing the verification operation in the following steps a1-a4 after each N frames of images are transcoded, wherein the transcoded N frames of images on which the verification operation is currently performed are regarded as the current verification video, and the total number of bits occupied by the current verification video is greater than a preset threshold value of the total number of bits:
step A1, calculating the theoretical bit number of the current check video according to the following formula (1):
the method comprises the following steps that Bl is a theoretical bit number of a current verification video, F is the total number of bit numbers occupied by the current verification video, and First is a preset First preset coefficient; s is the frame number of the current verification video per second, and T is the duration of the current verification video;
a2, calculating the transcoding parameters of the current verification video according to the following formula (2);
wherein Q isjJ is a transcoding parameter of the j frame image of the current verification video, wherein j is 1,2 or 3 … … N; fliThe number of bits of the ith frame image of the current verification video is i, which is 1,2, 3 … … j-1; scend is a preset delay time, and the value is 0.5; int [ 2 ]]To get an integer function, FlkThe bit number of the k frame image of the current verification video; k ═ j, j +1, j +2 … … j + int [ Scend S-]-1；
Step A3, determining an early warning result according to the following formula (3):
wherein, PdjCorresponding to the j frame image of the current verification videoAs a result of the warning of FljThe bit number of the jth frame image of the current verification video is set;
step A3, PdjWhen the number is equal to or less than a preset value, the fact that transcoding of the jth frame image of the current verification video is not problematic is shown; when PdjWhen the number of the frames is larger than the preset value, the fact that transcoding of the jth frame image of the current verification video has a problem is indicated;
when transcoding of any frame of image of the current verification video is in problem, the intermediate processing terminal transcodes the N frames of images corresponding to the current verification video in the first advertisement again.
9. The system of claim 2,
the cinema projector generates an advertisement schedule from the new advertisement playlist, including,
step A1: scoring the advertisement quality of the advertisements in the new advertisement playlist using equation (3):
wherein D isiRepresenting the quality score value of the ith advertisement in the new advertisement play list, wherein the larger the quality score value is, the better the advertisement quality is; k is a radical ofiIndicating the number of repetitions of a product name of a product advertised for an ith advertisement in the new advertisement playlist; f. ofiRepresenting a historical number of plays of the ith advertisement in the new advertisement playlist at the theater; t isi,jA preference value representing a pre-counted cinema audience for a jth product advantage of a product advertised in the ith advertisement; m represents a total number of product advantages of the product advertised in the ith advertisement;
step A2: classifying the advertisements in the new advertisement playlist using formula (4) and the quality score value of each advertisement in the new advertisement playlist:
wherein, FiA type value representing the ith advertisement in the new advertisement playlist, wherein if FiIf the value is equal to the first preset value, the ith advertisement in the new advertisement playing list is classified into a high-quality advertisement class, and if F is equal to the first preset value, the ith advertisement in the new advertisement playing list is classified into a high-quality advertisement classiIf the number of the ith advertisements in the new advertisement playing list is equal to the second preset value, the ith advertisements in the new advertisement playing list are classified into a poor advertisement class; u () represents a step function, and when the value in the parentheses is 0 or more, the step function value is 1, and when the value in the parentheses is less than 0, the step function value is 0; n represents the total number of advertisements in the new advertisement playlist;
step A3: determining the schedule of each advertisement in the new advertisement playlist by using formulas (5) and (6):
wherein S isi,WRepresenting the number of the pieces of the ith advertisement in the new advertisement playing list in a preset daytime; si,NRepresenting the number of the ith advertisement in the new advertisement play list in the preset night time period; t represents the total time length of the advertisement which can be provided in the cinema all day; t is tiIndicating an advertisement duration of an ith advertisement in the new advertisement playlist; INT { } denotes a rounding function (the function value is the largest integer value not greater than the number in parentheses); zaThe ticket number of the a-th movie played by the cinema in the daytime is represented, and a is 1 and 2 … A; a is the total number of the films played by the cinema in the daytime; zbThe ticket number of the B-th movie played by the cinema all day is shown, wherein B is 1 and 2 … B; b is the total number of the films played by the cinema in the whole day; zcThe ticket selling number of the C-th movie played by the cinema in a preset night time period is represented, wherein C is 1,2 … C; c is the total number of the films played in the night time period in the cinema; haA number of seats of an audience representing a movie hall in which the a-th movie of the theater is located; hbA number of audience seats representing a auditorium in which the b-th movie of the theater is located; hcRepresenting the number of seats of the audience in the theatre in which the c-th movie is located.
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