KR20060119034A - Advertisement system by showing movies in public place - Google Patents

Abstract

A system for performing AD(ADvertisement) by showing movies in a public place is provided to effectively transfer AD contents of advertisers in the public place without disturbing relaxation of users by guiding sight of potential customers to the AD contents through cinema presentation, as an AD display part is installed to a position close to a screen for display diverse contents. A recording/playing part(200) receives/stores A/V(Audio/Video) information including broadcasting programs or cinemas from an A/V input source, and reads/plays the stored A/V information by selection of the user. An A/V display part(100) displays the A/V information received from the connected recording/playing part. An AD display part(300) is placed to the position close to the recording/playing part and the A/V display part, and displays the AD related to the advertisers by connecting to the recording/playing part through the wired/wireless network or being disconnected from the recording/playing part.

Description

Advertisement system by showing movies in public place}

1 is a view showing an embodiment of an advertising system according to the present invention;

2 is a schematic block diagram of a recording / playback unit applied to an advertisement system according to the present invention;

3 is a schematic diagram of a network configuration when a plurality of advertisement systems according to the present invention are installed.

The present invention relates to an advertising system, and more particularly, by installing an advertisement display unit adjacent to a screen for displaying a TV program, a movie, etc. in a public place such as a jjimjilbang, sauna, etc. The present invention relates to an advertisement system using a movie screening that can induce the eyes of an advertiser and effectively deliver the advertisement contents of advertisers.

In recent years, the number of users visiting the Jjimjilbang and Sauna is increasing rapidly.They use the Jjimjilbang, Sauna, etc. as a space for hanging out with family and relatives, as well as for enjoying and relaxing with family and relatives. It is increasing. In addition, owners such as saunas and saunas have installed large TVs in the facility in consideration of such a trend, so that they can enjoy steaming and saunas to the public who have visited these facilities and enjoy socializing with family and friends. Provided the convenience to enjoy the city hall.

However, the broadcast contents provided through the TV are uniform in content and format, and in terms of the transmission of unilateral video contents that do not consider the preferences or time of the viewers who actually watch the broadcasts, they are diverse in terms of personalized video information services. It could not meet the needs of viewers with anger.

In addition, although various commercials are inserted into TV broadcasts before or after each program is started, interlude commercials are only a hindrance to viewers waiting for a new program to be started. By using the remote control or by manually adjusting the channels, they can skip commercials and select interesting programs to watch.

On the other hand, in the aspect of owners such as Jjimjilbang and Sauna, there is a device that can allow certain advertising activities by advertisers within the range that does not interfere with the rest of the public by utilizing what is crowded while the public is resting. If so, the logic is that additional operating profit can be used to earn advertising revenue from advertisers.

However, in the conventional jjimjilbang, sauna facilities, etc., except for the installation of the TV was adopted no advertising means to attract the user's attention, as mentioned above, the TV device was not enough to be a diversified desire and effective advertising means of users. . Therefore, there has been a demand for an advertisement device that can enhance the convenience of the users and at the same time realize the potential operating profits of the owners.

The present invention has been made to solve the problems described above, by installing an advertisement display unit adjacent to the screen for displaying a variety of content, such as TV programs, movies in public places such as jjimjilbang, sauna, advertising through the movie screening, etc. It is an object of the present invention to provide an advertisement system using a movie screening that can attract potential consumers 'attention to the contents and effectively deliver the advertisement contents of the advertisers without disturbing the users' rest.

In order to achieve the above object, an advertisement system using a movie screening in a public place according to the present invention receives and stores voice and video information including a broadcast program or a movie from a voice and video input source, and is selected by a user. A recording / reproducing unit which reads out and reproduces stored specific audio and video information; An audio / video display unit connected to the recording / playback unit to display audio and video information reproduced from the recording / playback unit; An advertisement display unit disposed adjacent to the recording / reproducing unit and the audio / video display unit and connected to the recording / reproducing unit in a wired / wireless manner or installed independently to display an advertisement related to an advertiser; Characterized in having a.

In addition, in the advertisement system of the present invention, the advertisement display unit is installed independently of the recording / playback unit, a poster associated with at least one or more advertising owner is attached, or connected to the recording / playback unit by wire / wireless, the recording And / or display advertisement data such as advertisement voice and video signals provided from a plurality of advertisers outputted in a predetermined order and scenario by a control program from the playback unit.

Hereinafter, embodiments of the present invention will be described in detail with reference to the accompanying drawings.

1 is a view showing an embodiment of an advertising system using a movie screening in a public place according to the present invention.

As shown in Fig. 1 (a) and (b), the advertising system according to the present invention is largely received from the recording / playback unit 200 for receiving and recording the video content, and to store the selected video, and from the recording / playback unit An audio / video display unit 100 for displaying a video image to be played, the recording / playing unit 200 and the audio / video display unit 100 are arranged adjacent to each other, and an advertisement for posting an advertisement related to the advertiser. The display unit 300 is formed.

That is, as shown in FIG. 1A, the advertisement display unit 300 may be installed independently of the recording / reproducing unit 200 to attach a poster related to an advertisement orderer.

In addition, the advertisement display unit 300, as shown in Figure 1 (b), is connected to the recording / playback unit 200 in a wired or wireless manner and the advertising voice output from the recording / playback unit and It is composed of a format for displaying a video signal. At this time, the advertisement data of the advertisement owner is controlled to be output in a specific order and scenario by a predetermined control program stored in the recording / playback unit 200. It is also possible to selectively display the content in the form of an electronic poster. Specific display elements are not particularly limited as long as they can properly display advertisements such as LCDs, PDPs, CRTs, LED signs, and the like to attract the attention of consumers.

The voice / video display unit 100 displays various video contents such as a recorded TV broadcast or a movie stored in the recording / reproducing unit 200, where the eyes of the viewers are mainly focused. As a specific display device, although there is no particular limitation, it is preferable that the display device be configured as a plasma display panel (PDP) in consideration of the fact that the size of the screen should be large because it is installed in a place where a plurality of air gathers.

An exemplary configuration of the recording / playback unit 200 is shown in the block diagram of FIG. 2.

As shown in FIG. 2, according to an embodiment of the present invention, the recording / reproducing unit 200 stores a program transmitted from a broadcasting station and audio and video signals input from the outside on a hard disk, and then is stored by a user. When a specific content is selected, the PVR (Personal Video Recorder) type digital recording device displays the voice / video display unit by reproducing the content selected by the CPU. Outside the recording / reproducing unit 200, a keypad 201 for selecting a content of a user and a liquid crystal display 202 for displaying the selected content may be provided (see FIG. 1).

The recording / reproducing unit 200 specifically includes a RAM in which a system operating program is stored; A ROM storing various programs related to driving and controlling the system; A CPU for storing MPEG contents such as broadcast programs, movies, advertisement information, etc. on the HDD, and conversely outputting specific data stored in the HDD according to an external control signal input through a remote controller and a keypad, and controlling each part of the system; An HDD storing MPEG contents including audio and video signals encoded by the MPEG codec; A TV tuner for receiving a broadcast channel signal through an antenna; At least one analog-to-digital converter (ADC) for receiving and digitally converting audio and video signals from at least one audio and video input source including the TV tuner; Outputs audio and video signals provided from the analog-to-digital converter ADC as a storage signal, and outputs audio and video signals, which are ampldecoded through an MPEG codec, to a digital-to-analog converter DAC as playback signals. / Video conversion unit; An MPEG codec which encodes the stored signal from the audio / video converting unit, receives an MPEG content stored in the HDD as a playback signal, and decodes the MPEG content to output to the audio / video converting unit; At least one digital-to-analog converter (DAC) for receiving a reproduction signal from the audio / video converting unit and converting the analog signal to the audio / video display unit; It can be configured to have.

In addition, the recording / playback unit 200 may be provided with a network interface card (NIC) to download and store MPEG contents through a LAN or VDSL line. In addition, as described below, a plurality of advertisement systems according to the present invention are installed in a space separated from a public place, and a central administrator can remotely collectively or individually control the plurality of advertisement systems through a LAN or the Internet. can do.

In some cases, the recording / playback unit 200 may further include a coin input detector or a card reader, and the paid content and the free content may be separately stored in the HDD, thereby allowing the user to pay for a particular movie or program. It is also possible to configure so that the reproduction output can be performed only when the.

As described above, the recording / reproducing unit 200 of the present invention stores contents in MPEG format. The audio and video input source includes a VTR, cable broadcasting, satellite broadcasting, and a CCD camera in addition to a TV tuner. And various contents, images, and the like through the Internet.

In addition, the recording / playback unit 200 displays EPG and detailed information on the audio / video display unit 100, and enables recording and scheduled recording by the user's selection. ) And a GUI (Graphic User Interface), which is software for freely executing basic operations as a PC window screen. In addition, in an embodiment in which the screen of the advertisement display unit 300 is controlled by the recording / reproducing unit as shown in FIG. 1 (b), a control program for controlling the advertisement display is stored.

3 is a schematic diagram of a network configuration when a plurality of advertisement systems according to the present invention are installed.

3 (a) shows a plurality of advertisement systems 500 each having a central administrator computer 600, an audio / video display unit 100, a recording / playback unit 200, and an advertisement display unit 300. This is a network diagram connected through. In such a system, each advertisement system 500 can download the contents to be stored in the recording / playback unit 200 from the central manager computer 600, and the central manager computer 600 includes a plurality of contents. It is possible to control the advertising system 500 collectively or individually.

FIG. 3 (b) is a network configuration diagram in which a plurality of advertisement systems 501 including a central administrator computer 601, an audio / video display unit 100, and an advertisement display unit 300 are connected through a LAN. The central manager computer 601 is configured to include a recording / playback module corresponding to the recording / playback unit 200 of the advertisement system 500.

In such a system, the content to be output to the audio / video display unit 100 and the advertisement display unit 300 of each advertisement system 501 is reproduced and transmitted from the central manager computer 601. . Therefore, in that it is not necessary to provide a recording / playback unit for each advertising system, there is an advantage that it is economical to apply to large-scale facilities that require the installation of multiple advertising systems.

In the above, the present invention has been shown and described with respect to certain preferred embodiments. However, the present invention is not limited only to the above-described embodiments, and those skilled in the art to which the present invention pertains can make various changes without departing from the technical spirit of the present invention described in the following claims. You can do it.

According to an advertisement system using a movie screening in a public place of the present invention, the advertisement display unit is adjacent to a screen displaying various contents such as a TV program or a movie using a PVR (Personal Vedio Recorder) in a public place such as a jjimjilbang or sauna. By installing it, it is possible to attract potential consumers' attention to advertisement contents through movie screening, thereby satisfying users' needs for diversification of contents and maximizing the advertisement effect of advertisers' advertisement information. .

Claims (9)

A recording / reproducing unit which receives and stores audio and video information including a broadcast program or a movie from an audio and video input source, and reads out and reproduces specific audio and video information stored by a user's selection; A voice / video display unit connected to the recording / playback unit to display voice and video information reproduced from the recording / playback unit; An advertisement display unit disposed adjacent to the recording / reproducing unit and the audio / video display unit and connected to the recording / reproducing unit in a wired / wireless manner or installed independently to display an advertisement related to an advertiser; Advertising system using a movie screening in a public place, characterized in that provided with. According to claim 1, The advertisement display unit is installed independently of the recording / playback unit, advertising system using a movie screening, etc. in a public place, characterized in that a poster associated with at least one or more advertisers is attached. According to claim 1, The advertisement display unit is connected to the recording / playing unit via wired / wireless to display advertisement data such as advertisement voice and video signals provided from a plurality of advertisers outputted in a predetermined order and scenario by a control program from the recording / playing unit. Advertising system using a movie screening in a public place, characterized in that for displaying. The method according to claim 2 or 3, The recording / playback unit, RAM in which the system operating program is stored; A ROM storing various programs related to driving and controlling the system; A CPU for storing MPEG contents such as broadcast programs, movies, advertisement information, etc. on the HDD, and conversely outputting specific data stored in the HDD according to an external control signal input through a remote controller and a keypad, and controlling each part of the system; An HDD storing MPEG contents including audio and video signals encoded by the MPEG codec; A TV tuner for receiving a broadcast channel signal through an antenna; At least one analog-to-digital converter (ADC) for receiving and digitally converting audio and video signals from at least one audio and video input source including the TV tuner; Outputs audio and video signals provided from the analog-to-digital converter ADC as a storage signal, and outputs audio and video signals, which are ampldecoded through an MPEG codec, to a digital-to-analog converter DAC as playback signals. / Video conversion unit; An MPEG codec which encodes the stored signal from the audio / video converting unit, receives an MPEG content stored in the HDD as a playback signal, and decodes the MPEG content to output to the audio / video converting unit; At least one digital-to-analog converter (DAC) for receiving a reproduction signal from the audio / video converting unit and converting the analog signal to the audio / video display unit; Advertising system using a movie screening in a public place, characterized in that provided with. The method of claim 4, wherein Advertising system using a movie screening in a public place, characterized in that further comprising a coin input detector and / and card reader. The method of claim 5, The recording / playback unit, And at least one network interface card (NIC) for connecting the system with the VDSL line and / or the LAN. The method of claim 6, And the CPU of the display system is controlled in accordance with a control signal from a central administrator through a LAN. The method of claim 7, wherein The audio / video display unit is an advertising system using a movie screening in a public place, characterized in that consisting of a PDP. The method of claim 8, The advertisement display unit is an LCD, PDP, CRT, LED display board using any one of the movie screen in a public place, characterized in that the display.

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