KR20090019294A - Advertisement system and advertisement method - Google Patents

Abstract

An advertisement system and an advertisement method for reproducing desirous contents at a desirous time irrespective of a TV channel are provided to respectively a plurality of advertisements to divided areas, thereby not infringing the reproduction of divided other areas and improving the concentration of a viewer. An advertisement system comprises a central management system and a user terminal. The central management system is connected to a communications network and transmits contents through the communications network. The user terminal receives a broadcast signal and the contents which are transmitted through the communications network and simultaneously displays the broadcast signal and the contents.

Description

Advertising System and Advertisement Method {Advertisement System and Advertisement Method}

The present invention relates to an advertisement system and an advertisement method, and more particularly, by physically dividing a screen to play broadcast and advertisement contents in divided regions, or to play a plurality of advertisements in the divided regions, respectively. The present invention relates to an advertisement system and an advertisement method capable of reproducing a desired content at a desired time regardless of a TV channel while increasing the concentration of viewers without disturbing the reproduction of other divided regions.

Recently, advertisements using airwave TV or radio are rapidly increasing according to the needs of public relations.

Due to the fundamental limitation that such advertisements are directed to an unspecified number of people, advertisements are broadcasted or transmitted only by one of the advertisers regardless of the intention of the viewers. However, since the advertising media are concentrated before or after the program is started, there is a significant limitation in focusing attention and attention of viewers, and the effectiveness of the advertisement is very low compared to the cost and directing.

Accordingly, conventionally, the Internet has come to suggest a wide range of advertisements having different characteristics from advertising media such as TV or radio. However, the above-mentioned Internet advertising, despite its usefulness, can only be viewed and downloaded by Internet users with computers, and for the effectiveness, the number of computer users must be increased significantly, and such computer facilities are not provided or Even if it is provided with the ad will not use the Internet to download only the ads in particular, the advertising effect will be extremely low.

Accordingly, various methods of advertising techniques have been developed. Among them, a digital broadcasting signal is received through a set-top box in which an advertisement is stored, and the advertisement is displayed on the screen of the TV, and the advertisement is superimposed on the displayed broadcasting screen or the broadcasting screen is stopped. Advertisement techniques for displaying advertisements stored in set-top boxes on TV screens have been developed.

However, in the advertisement technique using the set-top box as described above, there is a problem in that the way the advertisement is superimposed on the broadcast screen violates the viewer's right to watch. In other words, when an advertisement is superimposed on a specific portion of the screen (for example, a corner or a lower portion of the screen) while a broadcast-related image is displayed on the entire TV screen, the viewer cannot see the entire video content due to the advertisement content. There was a case where not. In addition, although the above method is a part, when the subtitles appear in the video content of the broadcast program, the subtitles and the advertisement video are overlapped with each other, resulting in inconvenience that the viewers cannot read the subtitles, as well as the effect of delivering the advertisement. Also had to have the disadvantage of fading together.

On the other hand, the advertising technique for displaying the advertisement stored in the set-top box on the TV screen in the state that the broadcast screen is suspended, compared with the cost and directing while having a significant limitation in focusing attention and attention of the viewer described above The effectiveness of advertising had a very low structural disadvantage.

In order to solve this problem, a commercial TV system was developed using commercial TVs installed in a large number of places such as general businesses, public institutions, terminals, etc. without using a set-top box. At the same time, it is a method of outputting an advertisement at the bottom of the TV screen, which has a problem that the viewer's right of viewing may be violated due to the above-described problem, that is, the overlap of the broadcast program and the advertisement.

On the other hand, all of the above advertising techniques are a way to induce the viewer's attention by repetitive exposure for a short time, it was necessary to spend a considerable cost and time in the production of the advertisement.

That is, the advertisements made through the conventional TV are concentrated before and after the broadcast time, and thus the concentration of viewers cannot be increased, or the broadcasts are broadcasted together with the broadcasts to infringe viewers' viewing rights. In addition, even when broadcasting an advertisement overlapping with a broadcast, there is a problem in that detailed information to be provided by the advertisement cannot be provided at the same time in a limited format and a limited space.

Accordingly, there is a need for an advertisement system that can provide all the detailed information to be provided without infringing viewers 'viewing rights, and can increase the concentration of the viewers' advertisements.

SUMMARY OF THE INVENTION The present invention has been made to solve the above-described problem, and the screen is physically divided to reproduce broadcast and advertisement contents in the divided regions, or a plurality of advertisements are reproduced in the divided regions, respectively. It is an object of the present invention to provide an advertisement system and an advertisement method capable of reproducing a desired content at a desired time regardless of a TV channel while increasing the concentration of viewers without violating the reproduction of an area.

According to an embodiment of the present invention for achieving the above object, a central management system that is connected to a network communication network, and transmits content through the network communication network, and receives a broadcast signal and the content transmitted through the network communication network. And a user terminal for simultaneously displaying the broadcast signal and the content.

The central management system, a control server for remotely controlling the user terminal through the network communication network, and transmits the content to the user terminal through the network communication network under the control from the control server, the information about the user terminal A communication server for receiving, a web server providing a Graphic User Interface (GUI) to the control server, a data storage unit for storing data relating to a server system, a user terminal, and content, and the data storage It may include a database server for processing data in conjunction with the wealth.

The control server is a server that operates and supports the system, and may remotely control the connection of the user terminal, the type of content to be transmitted to the user terminal, or the scheduling of content transmission. In particular, it is possible to manage content such as advertisements to be aired, control skins or screen configurations that serve as an external background, and control terminals of users.

Monitoring of the broadcasting of the content and communication of transmission or reception for the content can be performed, and error checking of each system and basic information about a user or a system can be managed.

The communication server may control transmission and reception of the content or transmission and reception of information about a user terminal. The data communication processing method is not limited to a specific protocol but may use a TCP or UDP method.

The data stored in the data storage unit may include control and management data of a server system, control and management data of a user terminal, basic user data, broadcast and schedule management data of contents, or data related to system communication management data. can do. Specifically, log management and broadcast content data may be stored, and terminal management data, skin, and schedule data may be stored. Such data is not limited to the above data, and of course, data of various contents related to the advertisement system may be stored.

The user terminal may be configured to control a program required for playing the content, receive a content transmitted through the network, receive a content and a broadcast signal transmitted through the processor, and broadcast the screen of the display unit. And a display controller for dividing the signal into a broadcast display unit for displaying a signal and a content display unit for displaying the content, and a display unit for displaying the broadcast signal and content, respectively, in the broadcast display unit and the content display unit divided by the screen controller.

The user terminal may further include a power supply unit supplying power to the screen control unit and the processor unit.

Screen division of the display unit by the screen control unit may be performed by a PBP (Picture By Picture) or POP (Picture Out-of Picture) function.

The screen controller may receive the broadcast signal through a TV tuner or a component such as a component, a composite, a DVI, or an HDMI.

According to another embodiment of the present invention for achieving the above object, a step of connecting to a central management system through a network communication network, receiving a broadcast signal and content transmitted from the central management system, and the broadcast signal and the There is provided an advertising method comprising the step of displaying the content at the same time.

The simultaneous displaying of the broadcast signal and the content may include splitting a screen into a broadcast display unit displaying the broadcast signal and a content display unit displaying the content, and displaying the broadcast signal on the broadcast display unit and displaying the content display unit. Displaying content in may include.

The dividing may be performed by a picture by picture (PBP) or picture out-of-picture (POP) function.

The broadcast signal may be received through a TV tuner or a terminal such as a component, a composite, a DVI, or an HDMI.

According to the advertisement system of the present invention, the display unit of the TV is physically divided to play broadcasts and advertisements in the divided areas, or a plurality of advertisements are respectively played to reproduce desired content regardless of TV channels at a desired time. Can be.

In addition, by reproducing the advertisement together with the broadcast in the divided area, it is possible to concentrate on the advertisement without disturbing the viewing of the broadcast.

Hereinafter, various embodiments of the present invention will be described in detail with reference to the accompanying drawings.

1 shows a schematic configuration of an advertising system according to an embodiment of the present invention.

As shown in FIG. 1, the advertisement system of the present invention includes a central management system 100, a user terminal 200, and a network communication network 300 connecting the central management system 100 and the user terminal 200. It includes.

The central management system 100 is a system for transmitting an advertisement for each user terminal 200 or for a predetermined group of user terminals 200. The central management system 100 schedules advertisement transmission, advertisement contents, real time update of advertisement contents, and user terminal 200. It is in charge of overall control such as basic information management.

The central management system 100 may include a control server 110, a communication server 130, a web server 150, a database server 170, and a data storage unit 190.

The control server 110 is a server that operates, supports, and manages the entire advertisement system. The control server 110 manages the user terminal 200 individually or in group units, and manages the content and scheduling of advertisements to be sent to the user terminal 200. In addition, it monitors the advertisement sent to the user terminal 200, and is responsible for remote control such as update of the playback system, screen splitting software, playback-related codec of the user terminal 200, and manages the errors throughout the advertising system, etc. It may be.

The communication server 130 manages communication between the central management system 100 and the user terminal 200. Such communication management may include an operation of balancing a load by identifying a traffic state. In addition, the identification information and the like from the user terminal 200 is uploaded to the central management system 100. The uploaded information about the user terminal 200 may be transmitted to the control server 110 or may be stored in the data storage 190. On the other hand, when various contents such as advertisements stored in the data storage unit 190 are transmitted to the user terminal 200 under the control of the control server 110, it also manages the communication regarding the download.

The web server 150 provides a graphical user interface (GUI) environment to the central management system 100. As a result, the managers can easily manage or control the advertisement system by accessing the control server 110 anytime and anywhere. Details of the graphical user interface environment provided by the web server 150 will be described later.

The database server 170 manages various server systems included in the central management system 100 and serves to efficiently process data. As a result, data processing between servers included in the central management system 100 and data regarding data transmitted between the central management system 100 and the user terminal 200 may be efficiently performed. The database server 170 processes data in association with a data storage unit 190 to be described later.

The data storage unit 190 may include identification information uploaded from the user terminal 200, content such as an advertisement to be transmitted to the user terminal 200, a format of a skin displayed on the user terminal 200, a schedule of an advertisement to be transmitted, and a user. It stores data necessary for the management of the terminal 200 and provides such data to each server included in the central management system 100.

The user terminal 200 may be physically separated from the screen using a function such as picture by picture (PBP), picture out-of-picture (POP), or the like. Content such as various advertisements may be output through the separated screen. In addition, various codecs (MPEG, AVI, Flash, MA / CATV, etc.) may be supported to play an advertisement in the form of a video, and may be operated as the user terminal 200 itself. On the other hand, the user terminal 200 may be capable of self-operation without other servers in the self-operational environment.

The network communication network 300 connects the central management system 100 and the user terminal 200 as a communication network such as a wired / wireless internet.

2A and 2B illustrate an example of a graphical user interface (GUI) environment provided by the web server 150 of the central management system 100.

Operators of the central management system 100 is connected to the control server 110 of the central management system 100 by the web server 150 provided only by Internet access anywhere without limitation of the working place, such as the central center, regional headquarters or the field. The management interface may be provided.

As shown in FIG. 2A, the graphical user interface provided by the web server 150 is largely divided into a menu window 410, a quick find window 430, a menu activation window 450, and an information implementation window 470. .

The menu window 410 is an area for displaying a basic menu in the form of a bar. The menu window 410 may display a menu related to a file such as file storage and program termination, a help menu regarding help and operating program version information, and the like.

The quick find window 430 may register an icon frequently used by a user, that is, an operator, and quickly find a desired menu using the same. The frequently used icons may be selected from submenus displayed on the menu activation window 450 to be described later. The registered icons may be deleted and changed.

The menu activation window 450 is a window displaying submenus included in the main menu displayed on the menu window 410. A submenu related to the content and a submenu related to the user terminal 200 may be displayed.

The information implementation window 470 displays the content selected in the menu activation window 450.

Hereinafter, the information displayed on the menu window 410, the quick find window 430, the menu activation window 450, and the information implementing window 470 will be described with reference to FIG. 2B.

As shown in FIG. 2B, the menu window 410 displays a menu bar relating to a large category such as content, terminal management, skin management, and log management. Although FIG. 2B illustrates only four main menus, it is obvious that other menus may be included.

For example, when the menu bar related to the content is selected in the menu window 410, the menu activation window 450 displays a sub menu related thereto, that is, a menu regarding content registration / management and a schedule. By selecting one of these submenus, the operator can obtain the desired information through the information implementation window 470, and can modify and manage the displayed information.

On the other hand, if the operator wants to register the basic information of the new user terminal 200, select the main menu related to terminal management in the menu window 410, and registers the terminal group among the menus activated in the menu activation window 450 Basic information about the new terminal may be registered through the information implementation window 470 by selecting a menu regarding / management.

In this way, the operator can manage and control the central management system 100 and the user terminal 200 through a graphical user interface environment.

3 illustrates an internal configuration of the user terminal 200 in the advertisement system according to the embodiment of the present invention.

As shown in FIG. 3, the user terminal 200 includes a screen control unit 210, a processor unit 230, a display unit 250, and a power supply unit 270.

The screen controller 210 receives a broadcast signal through a TV tuner or a component such as a component, a composite, a DVI, or an HDMI, and simultaneously receives an advertisement signal transmitted to the processor 230 through a network communication network. Also, the broadcast screen is divided into a broadcast display unit and an advertisement display unit so that the received broadcast signal and the advertisement signal may be physically divided and output. Such a division is a physical division, and thus an advertisement transmitted from the central management system 100 may be displayed in a portion where the advertisement screen is output, regardless of which channel is broadcasted in the portion where the broadcast screen is output. This physical partition may be made through the PBP function of the user terminal 200. The screen controller 210 outputs signals to be displayed on the divided screen to the display unit 250.

The processor unit 230 installs various codecs necessary for playing broadcasts and advertisements, and installs software for splitting and outputting broadcasts and advertisements. Hardware of the user terminal 200 is controlled through software installed by the processor unit 230, and communication through a network communication network such as the Internet may be smoothly performed. On the other hand, by various codecs installed by the processor unit 230, an advertisement having a form such as a video can be naturally played. Meanwhile, the processor 230 may receive the advertisement content provided by the central management system 100 by accessing the central management system 100 through a network communication network, and display the received advertisement content in the screen control unit 210. Output to

The display unit 250 receives a signal from the screen controller 210 and displays it. The screen played through the display unit 250 may be divided into a broadcast display unit and an advertisement display unit. The broadcast display unit may output a broadcast transmitted through a terminal such as a TV tuner or a component, a composite, a DVI, and an HDMI. The advertisement content transmitted through the network can be output.

The power supply unit 270 supplies power to the screen control unit 210 and the processor unit 230. As the power supply unit 270, a switching mode power supply may be used.

4 is a flowchart illustrating an advertisement method according to an embodiment of the present invention.

As shown in FIG. 4, first, the user terminal 200 performs a login by sending basic information to the central management system 100 through the network communication network 300 (S410). In this process, the communication server 130 may manage a communication state between the user terminal 200 and the central management system 100, determine a traffic state, and distribute the load. Meanwhile, the control server 110 of the central management system 100 compares and reads the basic information and basic information stored in the data storage 190 to determine whether the corresponding user terminal 200 is a registered member and log in. Although the request may be approved (S420), the login may be performed only by the request of the user terminal 200.

The control server 110 controls the advertising content to be sent to the logged-in user terminal 200 (S430). This control may include selection of advertisement content, scheduling management of advertisements to be sent, and the like. When the advertisement content is determined by the control server 110, the content such as the advertisement stored in the data storage unit 190 may be transmitted to the corresponding user terminal 200 through the communication server 130 (S440).

The user terminal 200 receiving the content file through the network communication network 300 divides the screen (S450) and plays the advertisement content transmitted with the broadcast (S460).

5 shows an example in which an advertisement sent using the advertisement system of the present invention is displayed.

As shown in FIG. 5, the display unit of the TV may be divided into a plurality of screens, and a broadcast may be reproduced in a predetermined portion of the divided portions. The number and format of the divided regions may be freely selected, and each divided region may provide advertisement contents, but may also provide a plurality of advertisement contents together with a TV broadcast. Meanwhile, various contents may be reproduced in each divided portion, and such reproduction may be various forms such as an image, a flash, a video, and the like.

The advertisement system of the present invention can play a desired content at a desired time regardless of a TV channel by physically dividing a display unit of a TV to play a broadcast and an advertisement in a divided area, or to play a plurality of advertisements, respectively. .

In addition, by reproducing the advertisement together with the broadcast in the divided area, it is possible to concentrate on the advertisement without disturbing the viewing of the broadcast.

Although the present invention has been described with reference to some embodiments, the present invention may be modified in various ways and may have various embodiments, and the above description is not intended to limit the specific embodiments of the present invention, and the spirit of the present invention. And all modifications, equivalents, and substitutes included in the technical scope. Moreover, those skilled in the art will understand that the present invention can be variously modified and changed without departing from the spirit and scope of the present invention as set forth in the claims below.

1 is a configuration diagram showing a schematic configuration of an advertising system according to an embodiment of the present invention.

2A and 2B illustrate an example of a graphical user interface (GUI) environment provided by the web server of FIG. 1.

3 is a block diagram illustrating an internal configuration of a user terminal in the advertisement system of FIG. 1.

4 is a flowchart illustrating an advertisement method according to an embodiment of the present invention.

5 illustrates an example of displaying an advertisement sent using an advertisement system according to an embodiment of the present invention.

<Explanation of symbols for the main parts of the drawings>

100: central management system 200: user terminal

300: network network 110: control server

130: communication server 150: web server

170: database server 190: data storage

210: screen control unit 230: processor unit

250: display unit 270: power supply unit

Claims (12)

A central management system connected to a network communication network and transmitting content through the network communication network; And And a user terminal for receiving a broadcast signal and the content transmitted through the network communication network and simultaneously displaying the broadcast signal and the content. The method of claim 1, wherein the central management system, A control server for remotely controlling a user terminal through the network communication network; A communication server for transmitting contents to the user terminal through the network communication network and receiving information on the user terminal under control from the control server; A web server providing a graphical user interface (GUI) to the control server; A data storage unit for storing data regarding a server system, a user terminal, and content; And Advertising system, characterized in that it comprises a database server for processing data in conjunction with the data storage. The method of claim 2, The control server, the advertisement system, characterized in that for remote control of the connection management of the user terminal, the type of content to be transmitted to the user terminal, or the scheduling of content transmission. The method of claim 2, wherein the data stored in the data storage unit, And control data of the server system, control and management data of the user terminal, basic user data, content broadcasting and schedule management data, or system communication management data. The method of claim 1, The user terminal, A processor unit controlling a program required for playing the content and receiving content transmitted through the network communication network; A screen control unit which receives the content and the broadcast signal transmitted through the processor unit, and divides a screen of the display unit into a broadcast display unit displaying the broadcast signal and a content display unit displaying the content; And And a display unit for displaying the broadcast signal and the content on the broadcast display unit and the content display unit divided by the screen control unit, respectively. The method of claim 5, wherein the user terminal, Advertising system characterized in that it further comprises a power supply for supplying power to the screen control unit and the processor. The method of claim 5, The screen division of the display unit by the screen control unit is characterized in that the advertisement by the PBP (Picture By Picture) or POP (Picture Out-of Picture) function. The method of claim 5, The screen control unit, the advertising system, characterized in that for receiving the broadcast signal through any one of the TV tuner, component, composite, DVI, HDMI terminal. Accessing a central management system through a network communication network; Receiving a broadcast signal and content transmitted from the central management system; And And displaying the broadcast signal and the content at the same time. The method of claim 9, wherein displaying the broadcast signal and the content at the same time includes: Dividing a screen into a broadcast display unit displaying the broadcast signal and a content display unit displaying the content; And And displaying the broadcast signal on the broadcast display unit and displaying the content on the content display unit. The method of claim 10, The dividing step is performed by a picture by picture (PBP) or picture out-of-picture (POP) function. The method of claim 9, The broadcast signal is received through a terminal such as a TV tuner or component, composite, DVI, HDMI.

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