KR100935009B1 - System for providing supplemental information iptv system - Google Patents

Abstract

PURPOSE: A system for providing supplemental information for an IPTV is provided to improve the current IPTV system by integrating a user-participative interactive service using an SBC(Server Based Computing) technique, thereby providing various supplemental information according to a request of a user. CONSTITUTION: An SSB(Server Side Browsing) server(100) controls the division of a screen displayed on an IPTV terminal into an AV content area and a supplemental information area. An SSB platform(110) comprises the following units: A renderer module which renders web contents for supplemental information of an image. An O&M(Operation and Management) module which performs operation/management functions of the SSB server.

Description

IPP additional information providing system {System for Providing Supplemental Information IPTV System}

The present invention relates to a system for providing additional information of IPTV, and in particular, has evolved and developed the current IPTV system focused on channels and VOD into SNS (Social Network Service) and user participatory interactive service using SBC (Server Based Computing) technology. An additional information providing system of an IPTV.

As is generally known, IPTV refers to Internet Protocol Television, and refers to a service that provides information service, video content, and broadcasting to a television receiver using high-speed Internet. It's a type of digital convergence in terms of the convergence of the Internet and television. The difference with conventional Internet TV is that it uses a television receiver instead of a computer monitor and a remote control instead of a mouse.

To use the IPTV as described above, only the television receiver, the set-top box, and the Internet line need to be connected. In other words, you can add a set-top box (hereinafter referred to as "STB") or a dedicated modem to your television and turn it on just as you turn it on. Therefore, even a person who is not familiar with a computer can use the remote control to provide various contents and additional services provided by the Internet such as watching movies, home shopping, home banking, online games, and MP3s as well as searching the Internet.

On the other hand, the above-described IPTV is not a difference from the general cable broadcasting or satellite broadcasting in that it provides a broadcast content, including video, but the feature is that the two-way is added. Unlike general public broadcasting, cable broadcasting or satellite broadcasting, viewers can see only the programs they want to watch at a convenient time. Therefore, the initiative of TV broadcasting is passed from the broadcasting company or the relay company to the viewers. At present, IPTV services are provided in some countries such as Hong Kong, Italy and Japan, but they are in the early stages worldwide. In Korea, telecom operators are actively providing IPTV to enjoy the full range of economic benefits by utilizing the existing infrastructure.

In the case of the IPTV system described above, a broadcaster requires an IPTV Head End (IPTV Head End) system, which is a base system for broadcasting, and a set-top box is required for a receiving subscriber. IPTV H / E is equipped with the infrastructure that transmits after receiving and processing broadcasting contents (encoding and compression multiplexing), and also has various functions such as subscriber information, contract information, organization and receiving authority control. have.

In addition, the set-top box is a device required to watch an IPTV broadcast as described above, and refers to a device that can directly connect with a subscriber's TV to watch a broadcast. There are functions to control and give viewers only to authorized subscribers, and to store / execute broadcasting applications for two-way broadcasting.

However, in the current IPTV system, channel, VOD, and interactive services are managed independently, thereby limiting the supply and demand of various contents, and have many limitations in evolving into a personalized customized service or a mash up service. For example, the content-related constraints depend on the content provider (CP), program provider (PP) and data provider (DP) to receive the content supply, which is not only costly to secure various contents but also users. There is a problem that the restriction on the supply and demand of the generated content (UGC) does not satisfy the needs of subscribers.

In addition, the restrictions related to mashup service are dependent on the individual platform, and there are limitations on the service, and there is an entry barrier to the ACAP (Advanced Common Application Platform) -type bidirectional service. This is happening excessively.

Next, as a limitation of the user's interactive service usage analysis, the subscriber's usage behavior is only stored in the data provider (DP), and thus a lot of restrictions are placed on creating a new business based on the customer usage behavior.

Lastly, the limitations related to customized services are restricting contents-oriented customized services and customized services by subscribers, which in turn causes a limitation on content expansion and reproduction.

The present invention has been made to solve the problems of the prior art as described above, the current IPTV system focused on the channel and VOD using SBC (Server Based Computing) technology using Social Network Service (SNS) and user participation By evolving and developing as a service, an object of the present invention is to provide an additional information providing system of IPTV, which provides various additional information such as web contents according to user's needs and performs advertisement or promotion using the same.

The present invention configured to achieve the above object is as follows. In other words, the IPTV additional information providing system according to the present invention is connected to the IPTV H / E of the IPTV broadcaster to interface with each other and the AV content transmitted from the IPTV H / E to the screen displayed on the subscriber's IPTV terminal is output A server side browsing (SSB) server instructing to output the AV content area and one or more additional information areas for outputting various additional information; And outputting AV content transmitted from the IPTV H / E to the AV content area while dividing the screen displayed on the IPTV terminal into the AV content area and at least one additional information area according to the SSB server's instruction. The at least one additional information area includes an SSB client configured to output web content for additional information transmitted from the SSB server.

In the configuration of the present invention as described above, the SSB server performs the operation and management functions of the renderer module and the SSB server to render the web content for the additional information to be sent to the IPTV terminal, service monitoring, failure response and statistics status It can consist of O & M (Operation and Management) modules.

Meanwhile, the above-described additional information area may include a fixed advertisement area in which image data obtained by image rendering of text data or image data of an advertisement program transmitted between broadcast programs is output; A customized content area for outputting various types of information related to VOD available to subscribers; And an associated content area in which an advertisement text or an image associated with a currently broadcast program is output.

In addition, the above-described SSB server may be configured to instruct the SSB client to display the superimposed in place of the AV screen displayed on the IPTV terminal after rendering the widget list. In addition, the SSB server operates on the basis of the SSB platform, a widget platform that registers and transmits web ad information or various widgets and provides the inquiry function; A sub-portal platform that performs a widget search and download function, a VOD list search, and a schedule registration function; A scraping platform for registering and executing scraping and performing automatic collection of scraping content; An open API platform for registering and executing various APIs and automatically collecting API contents; And a web add platform for performing advertisement and advertiser registration, editing, and transmitting functions, and mapping to advertisement categories and content categories.

In the above-described configuration, the widget platform includes a widget manager module that performs registration, version, and approval management functions of a widget; A widget launcher module for executing an execution inspection or execution and usage history of the widget; A widget monitor module that performs a monitoring or error notification function of the widget; A widget downloader module that provides a download list management of widgets or a download function of a screen widget; A widget data collector module for performing widget open API data collection or widget RSS (Really Simple Syndication) data collection function; And an advertisement collector module for collecting widget-related related advertisement searches or advertisement scripts.

In addition, the aforementioned subportal platform may include a VOD open API module for providing a VOD open API usage and providing an external provision of a VOD list; A VOD search module that provides VOD tag cloud functionality and intelligent VOD search; A widget search module that provides a function of searching and downloading the widget list; A user program guide manager module to perform a search and management function of a user's VOD schedule table; Custom-made modules that perform custom service configuration and widgets, open APIs, and scraping configuration; And a database for storing various information and data collected or set.

In addition, the above-described scraping platform may include a scraping manager module for performing a registration, version and approval management function of scraping; A scraping executor module that performs an execution check or execution and usage history function of scraping; A scraping monitor module that performs scraping monitoring and error notification functions; A scraping data collector module for performing a scraping data collection or tearing function; And an advertisement collector module that is in charge of scraping related advertisement search or advertisement script collection function.

The aforementioned open API platform includes an open API manager module for performing open API registration, version, and authorization management functions; An open API executor module for performing execution checking and execution and usage history of the open API; An open API monitor module for performing open API monitoring or error notification; An open API data collector module for performing open API data collection or RSS data collection functions; And an advertisement collector module that performs an open API related advertisement search or advertisement script collection function.

Web AD platform constituting the present invention comprises a Web Ad Manager module for performing the function of registration or approval management of web ads and advertiser information management; A web add monitor module configured to configure web delivery and delivery monitoring; A web add statistic module configured to manage organizational statistics and usage statistics of web ads; A web add category manager module configured to perform a category management or mapping function of the web ad; A web add director module for performing web ad management and real-time programming functions; And a web ad messenger module that performs a function of delivering a web ad script.

According to the IPTV additional information providing system of the present invention, the current IPTV system focused on channel and VOD is evolved and developed into SNS (Social Network Service) and user participatory interactive service using SBC (Server Based Computing) technology. According to the present invention, it is possible to create new added value by providing various additional information such as web content to enhance convenience and use it to perform advertisement or promotion.

Hereinafter, with reference to the accompanying drawings will be described in detail a preferred embodiment of the IPTV additional information providing system according to a preferred embodiment of the present invention.

1 is a functional block diagram of an SSB server in a system for providing additional information of an IPTV according to the present invention, and FIG. 2 is a diagram of an overall network configuration of a system for providing additional information of an IPTV according to the present invention.

As shown in FIG. 1 and FIG. 2, the network configuration in which the IPTV additional information providing system according to the present invention is implemented is largely outputting the AV content transmitted from the IPTV H / E to the screen displayed on the IPTV terminal 300 of the subscriber. Instructs to output the AV content area to be divided and one or more additional information areas such as VOD related information or advertisement to be outputted, and to display the widget list (icon) by overlaying them on the AV screen. The SSB (Server Side Browsing) server 100, which instructs to display the result screen superimposed on the AV screen, as an interface to the IPTV H / E 200 of the IPTV broadcaster that transmits AV content for channel broadcasting or VOD broadcasting. It is a technology that is made by connecting and cooperating with each other.

SSB in the configuration of the present invention as described above means a Server Side Browser, which is a conventional Internet browser type web surfing by directly input the URL of the website using the client, for example, the CPU and memory resources of the PC On the other hand, SSB uses a technology that configures a separate server to enable web surfing even in a low-end client environment such as a set-top box, and processes the resulting information and delivers it to the client after the server performs web surfing instead. Say. In this process, SSB server 100 provides a server-based computing (Full Browsing) service configured to use the web page and content requested by the subscriber, and performs image rendering for various contents. To the IPTV terminal 300.

Specifically, the SSB server 100 renders images for various contents to be sent to the IPTV terminal 300, that is, VOD related information or various web ad information or widgets to be sent to the additional information area, or the execution result thereof. SSB platform 110 that includes an O & M (Operation and Management) module 114 to perform the operation and management of the module 112 and SSB server 100, and to grasp service monitoring, failure response, and statistics. The widget platform 130 operates based on the SSB platform 110 and registers and transmits web ad information or various widgets, and provides the search function. The widget search and download function and the VOD list search and registration table registration functions are provided. Sub-Portal platform 120 to perform, scraping platform 140 to perform the function of registering and executing scraping and automatic collection of scraping content, various Open API platform 150 that performs registration and execution of APIs and automatic collection of API content, and WebAd platform that performs registration, editing, and delivery of advertisements and advertisers, and performs mapping for advertisement categories and content categories. 160).

3 to 7 illustrate the widget platform 130, the sub portal platform 120, the open API platform 150, the scraping platform 140, and the Webadd platform 160 in the SSB server 100 of the present invention, respectively. Internal functional block diagram.

3 to 7, prior to the description of the widget platform 130, the widget (Widget) is described, the widget is a small graphical user interface (GUI) that runs the application on the operating system (OS) on the computer and displays the results on the screen ) Says the tool. These widgets are small windows that receive information from the Internet and display them on the screen. Many of the features provided by browsers such as Internet Explorer, such as clocks, calendars, notepads, search, maps, news or real-time cameras, are provided without opening the browser. Widgets are a collection of user-oriented graphics and data processing programs that are often used when writing applications.

In the configuration according to the present invention, the widget platform 130 provides a widget for viewing information such as a clock, a calendar, a notepad, a search, a map, or a news without a browser as described above, and a customer who can set and download a desired widget. Provide customized widget service. As shown in FIG. 3, the widget platform 130 performs a function such as a widget manger 131 that performs registration, version, and approval management of a widget, execution inspection, execution, and usage history of the widget. Widget executor module 132, widget monitor module 135 that performs functions such as monitoring or error notification of widgets, widgets that provide a download list management of widgets or download of screen widgets Widget Downloader module 136, Widget Data Collector module 133 that performs functions such as widget open API data collection or widget RSS (Really Simple Syndication) data collection, and widget-related associated ad search or And an Ad Collector module 134 for collecting the advertisement scripts.

Next, the sub portal platform 120 is a sub portal of an IPTV portal that provides various information related to IPTV, and provides a personalized VOD organization information setting function and provides a personalized service such as widget, scraping, and open API service. In charge. Specifically, as shown in FIG. 4, the subportal platform 120 provides a VOD open API module 121, a VOD tag cloud function, and an intelligent VOD search that perform functions such as providing a VOD open API and providing an external VOD list. VOD search module 122 that provides such functions, widget search module 123 that provides a search and download linkage function of the widget list, and a user program guide manager that performs functions such as searching and managing the VOD program list of the user. Program Guide Manager) module 124, a custom-made module 125 that performs functions such as custom service settings and widgets, open APIs, and scraping settings, and a database storing collected and set information and data. And 126.

In addition, the scraping platform 140 collects the information desired by the user through a scraping technology in a closed site that does not provide an Open API, and then provides a personalized personalized service. Specifically, the scraping platform 140 is a scraping manager module 141 that performs the registration, version and approval management of the scraping, as shown in FIG. Scraping executor module 142, scraping monitor module 145 that performs functions such as monitoring or error notification of scraping, scraping data collector module 143 that performs functions such as collecting or tearing scraping data, and scraping related advertisement searches Or an Ad Collector module 144 that performs functions such as collecting advertisement scripts.

Next, the open API platform 150 supports a personalized service after collecting information desired by a user using various external open APIs such as news, books, shopping, or map search. Specifically, as shown in FIG. 6, the open API platform 150 includes an open API manager module 151 for performing open API registration, version and approval management, and execution checking and execution of Open API. And an open API executor module 152 that performs a function such as a usage record, an open API monitor module 155 that performs a function such as Open API monitoring or error notification, an open API data collection or RSS data collection. And an open API data collector module 153 for performing functions such as an open API data collector module 153 and an ad collector module 154 for collecting open API related advertisement search or advertisement script.

Meanwhile, the web add platform 160 provides a function of registering, managing and editing a web advertisement requested by an advertiser, and also providing a function of organizing related advertisement scripts when widgets, scraping, and open APIs are performed based on the advertisement programming information. do. Specifically, as shown in FIG. 7, the web add platform 160 includes a web ad manager module 161 that performs functions such as registration and approval management of web ads, advertiser information management, and the like. Performs functions such as WebAd monitor module 165 that performs the functions of the web ad, Web Ad Statistics module 166 that manages the organization and usage statistics of the web ad, and category management or mapping of the web ad. Web ad category manager module 162, a web ad director module 163 that performs functions such as web ad organization management or real-time organization, and a web ad messenger which performs a function of delivering web ad scripts ( Web Ad Messenger) module 164 is included.

Once again, the relationship between the open API and the scraping and widget platform as described above, the open API platform 150 is a platform required for bringing information shared by opening it externally, for example, in a large portal site, and scraping platform 140 is a platform necessary for forcibly bringing various information from a closed site such as a broadcaster homepage or a corporate homepage, and the widget platform 130 is obtained from an open API platform 150 or a scraping platform 140. It is a platform that processes or edits widget information.

2, the IPTV terminal 300 may include a TV 310 with an IPTV STB or an IPTV set-top box 314 connected to a user's TV 312, a desktop computer or a notebook computer 320. And a personal portable terminal 330 capable of portable internet.

The IPTV set-top box 314 described above includes a hardware layer 314a composed of various STB hardware such as a CPU, a media processor, a flash RAM, and an Ethernet module, a system software layer 314b including a device driver and an operating system, Java Virtual Machine (JVM), Java Network Interface (JNI), ACAP API (ACAP-J, ACAP-X API), (Java TV, Havi UI, JMF, DAVIC, CA Interface), Reception Restriction System ( Conditional Access System (CAS) module or Digital Rights Management (DRM) interface module, APIs for IP media services (Navigator, Audio streaming API, VOD, Flash player, HDS Client, SSO Client), streaming protocol (RTP) Middle code layer (314c) with built-in, RTSP, etc., and various codecs such as MPEG2, MPEG4, MPEG7, H.264, WMV-9, and other codecs. In cooperation with the SSB server 100 of the invention It includes an SSB viewer (client) for dividing the screen displayed on the IPTV terminal 300 into an AV content area and a plurality of additional information areas or superimposing various widgets transmitted by the SSB server 100 on the display screen of the IPTV terminal. The application layer 314d may be included.

The IPTV set-top box 314 is connected to an ADSL modem or a VDSL modem or connected to a Fast Ethernet Switch (FES) in a state of being connected to a digital TV, and may be used to be connected to a home gateway. The IPTV set top box 314 is assigned an IPv4 address or an IPv6 address. The IPTV set-top box 314 also manages SAID, IP address, MAC address, and terminal model, which are unique IDs assigned to the terminal by the service provider when the service is opened.

Next, the IPTV H / E 200 is largely divided into a baseband system 210, a compression multiplexing system (ENC / MUX: Encoding / Multiplexing) 220, a media management system (MOC: Media Operation Core) 240, and data. It includes various supplementary service systems such as a data broadcasting system (DBS) 250, an automatic program controller (APC) 230, and an IPTV portal that provides various types of information related to IPTV.

In the above-described configuration, the baseband system 210 receives MPEG-2 broadcast signals from various program providers (PPs) or terrestrial waves or analog broadcast signals from terrestrial waves, and converts the received source broadcast signals into SDI ( Serial Digital Interface) converts signals, synchronizes frames, distributes broadcast video and audio signals of up to 100 different broadcast channels via a routine switcher, a subtitle generator (CG) and an automatic program controller (APC). The automatic program controller inserts at least one of an advertisement, a logo, and a subtitle into a broadcast video and audio signal (signal editing and processing) and transmits the same to the compression multiplexing system 220. SDI signal is a digital signal standard with a transmission rate of 270 Mbps, which is a composite of composite digital video and four channels of digital audio signal.

In addition, the baseband system 210 basically receives an analog broadcast signal from a program provider (PP) and terrestrial wave through a DS-3 optical end station, a Yagi antenna, and an integrated receiver decoder (IRD), respectively. SDI signals such as a frame synchronizer for converting and correcting the original source signal into an SDI signal and synchronizing frames, an AV router for connecting and centralizing all broadcast signal channels for operation management. Includes a subtitle generator for inserting advertisements, logos and subtitles to edit and process the signal.

Next, the compression multiplexing system 220 compresses the SDI video signal into H.264 by inputting a broadcast video and audio signal to an AV encoder for each broadcast channel (for example, 100 channels), and compresses the audio signal to MPEG. Compressed with -2 AAC, multiplexing data broadcasting data generated by the data encoder and PSI generator together with the compressed broadcasting video and audio, and then IP packetizing the multiplexed MPEG-2 TS by IP packetization. The transport stream is transmitted to the network switch system.

The media management system 240 is a system for managing various business process information (program organization information, location information, contract information, product information, etc.) for operating a broadcasting business. The media management system 240 manages broadcast program organization information, content and media management information, contract information or product information of a program provider (PP) and a content provider (CP), and manages each system in the center of a broadcasting center. It acts as a coordinator that integrates and manages information flow through organic integration.

The above-described media management system 240 is a contract management in terms of acquisition, media and content metadata management, EPG information acquisition / management of broadcast schedule information, real-time broadcasting and VOD channel configuration management in terms of operation, each In terms of agent management, VOD catalog generation management, various product management, and analysis in connection with subsystems, marketing analysis such as settlement of CP / CA and subscriber viewing tendency, broadcasting transmission in terms of delivery It provides monitoring, video server transmission management and VOD subscriber authentication, recording and management of transmission results for settlement with CP / CA, and data synchronization with each subsystem.

Next, the data broadcasting system 250 authors, verifies, organizes, and transmits data for data broadcasting, and generates data for data broadcasting by a data server / data encoder and program related information (PSI) by a PSI generator. The data broadcasting system 250 also includes a data agent manager for managing data encoding, a PSI generator for generating program related information (PSI), an SI generator for generating service information (SI), and data for data broadcasting. And a multiplexer manager (MM) and a scheduler user interface (MM) for managing a multiplexing function of data broadcasting data and PSI information.

8 is a flowchart illustrating a screen division processing method for providing additional information in the IPTV additional information providing system according to the present invention, which is performed by the SSB server 100 as a subject.

As shown in FIG. 8, first, at step 2, the SSB server 100 includes an AV content area in which the AV content transmitted from the IPTV H / E 200 is outputted on the entire display screen of the IPTV terminal 300 in step S100. The information is divided into the above content areas, and in step S102, the divided area information is transmitted to the IPTV terminal 300.

Next, in step S104, various web contents to be output to an area other than the AV content area, for example, text data or image data are image-rendered together. Finally, in step S106, the area information is applied to the rendered image data. Output to the IPTV terminal 300.

Then, the IPTV terminal 300 outputs the AV content transmitted from the IPTV H / E 200 to the AV content area instructed by the SSB server 100 and the corresponding content area from the SSB server 100 in the remaining content area. Contents instructed to be outputted are outputted to the corresponding content area.

9 is an exemplary view of a screen divided by the method of FIG. 8.

In the example screen of FIG. 9, the display screen of the IPTV terminal 300 is divided into a total of four screens, and the AV content area is disposed so as to occupy the entire center so as to occupy the largest area. A customized content area for outputting various types of information related to VOD that subscribers can watch is arranged, and a linked content area for displaying advertisement text or images related to AV content currently broadcast in two stages at the bottom of the AV content area and the customized content area. And fixed advertisement areas are arranged, respectively.

In the above-described configuration, for example, a simple text or image data of an advertisement program transmitted between respective broadcasting programs may be image rendered and output together in the fixed advertisement region, thereby causing a great dissatisfaction of the subscriber. In addition, it is possible to maximize the advertising effect on the fixed advertisement by exposing the advertising program that was exposed only for a very short time between each conventional broadcast program to the subscriber throughout the broadcast program.

In addition, by receiving a broadcast schedule from the IPTV H / E (200), the location information of the subscribers received from the IPTV terminal 300 or IPTV H / E (200) or a variety of linked products or brand advertising associated with the currently broadcast program The additional revenue source can be created by sending various advertisements based on the advertisement or advertisements based on the interests or categories registered through the Internet to the linked content area. In addition, by sending various VOD-related information or popular VOD information registered by the subscriber as an area of interest or category, the customized content area may generate interest of the subscriber and additionally generate sales revenue of paid VOD.

10 is a diagram illustrating various VOD information constituting a customized content area in the configuration according to the present invention by way of example.

Referring to the configuration of the customized content area according to the present invention as shown in FIG. 10, for example, a category search field for providing VOD information on a preferred category registered by a subscriber is disposed, and a tag cloud is directly below. ) Tag search column is applied to the bottom and index search column based on Korean consonant or English alphabet is placed at the bottom, and TOP VOD information column is provided at the bottom of the list to provide the most popular VOD information for daily, weekly and monthly. do.

In the configuration as described above, the category search field is provided with various VOD information on the preferred category registered by the customer, for example, information such as a favorite channel, a recommendation channel, and a popular channel, and the subscriber provides the SSB server 100 through the Internet. Enter the ID (SAID) of the own IPTV terminal 300 in the sub portal to log in and register the preferred category or through the setting menu provided by the IPTV terminal 300 to register the VOD of interest as the preferred category. have.

Next, the tag search field is applied with a tag cloud method to enhance the ease of search. This field provides tags such as popularity, frequency, or latest work. Intentional emphasis such as queen, bat, and Queen Seondeok's writing (such as bat) can also lead to active purchase of recommendations.

Next, in the index search column, an index search function is provided to ensure the ease of content search. In the first step, an index search is provided by a consonant search and a second search by a vowel search. Here, there are two index search methods, the first is a method of searching the VOD list by searching like a normal web page, and the second is a small screen keyboard that can be seen on the mobile touch phone on the IPTV terminal 300. If you click the consonant and vowel buttons assigned to the remote control in the state shown, the corresponding text is automatically entered in the search box. In this state, the search is finally made by clicking the image button "Search" with the remote control.

In addition, through the TOP VOD search column, accessibility of subscribers to VOD information is strengthened by providing ranking information of various criteria, for example, providing TOP 10 VOD information of daily, weekly and monthly.

11 is a flowchart illustrating a VOD information providing method in an IPTV additional information providing system according to the present invention.

As shown in FIG. 11, when a subscriber requests registration of a preferred category through a subportality of the SSB server 100 or through an IPTV terminal (step S300), the SSB server 100 registers the preferred category of the subscriber in a database ( Step S302). Next, the SSB server 100 renders an image of various types of VOD-related information to be output to the customized content area based on the registered information and transmits the image to the IPTV terminal 300 (step S304). The received information is output to the customized content area (step S306).

However, the SSB server 100 regards the entire web content (page) as one image so as to confirm the selected content by the subscriber, and divides the SSB of the IPTV terminal 300 into the small image set. After sending to the viewer (client), the SSB viewer will again combine these sets of images and display them in the custom content area. At this time, each divided small image will have a corresponding coordinate (position) value.

Next, the IPTV terminal 300 determines whether there is any index request from the subscriber (step S308), and if so, delivers the requested index information to the SSB server 100 (step S310), and the SSB server. In step 100, the database is queried and the list of the requested index information is transmitted to the IPTV terminal 300 (step S312). Then, the IPTV terminal 300 outputs the index list thus received to the customized content area (step S314).

Then, the IPTV terminal 300 determines whether there is any VOD content request from the subscriber (step S316). If so, the requested VOD content information is transmitted to the SSB server 100 (step S318). Then, the SSB server 100 determines whether the requested VOD content is a paid product, i.e., a product that requires payment (step S320). If not, the SSB server 100 transmits the corresponding VOD content to the IPTV H / E 200. While requesting to send to the IPTV terminal 300 (step S324), if payment is necessary, the payment process is first performed (step S322) and then step S324 is performed.

Meanwhile, the IPTV H / E 200 that has received the request as described above sends the requested VOD content to the subscriber's IPTV terminal (step S326), and the IPTV terminal 300 that received the request displays the content on the AV content area. (Step S328).

12 is a diagram illustrating an example of a linked content area equipped with an information SMS button in an IPTV additional information providing system according to the present invention.

As illustrated in FIG. 12, a product item, a sponsored brand, a large shopping mall, or various event information associated with a broadcast program may be exposed in the linked content area, and an information SMS button may be disposed at one end thereof. When the subscriber clicks this information SMS button by operating the remote controller in this state, the IPTV terminal 300 transmits the fact to the SSB server 100, and the SSB server 100 receives the subscriber's mobile communication terminal registered at the time of subscription. The phone number will send a text message with the product's details or its URL.

Figure 13 illustratively shows a buy button in a configuration according to the invention.

As shown in FIG. 13, the web advertisement outputted in the linked content area is provided with a buy button. The subscriber can click the buy button by operating the remote control to immediately purchase a desired product without accessing the Internet. Will be.

14 is a flowchart illustrating an advertisement method associated with a broadcast program of an IPTV according to the present invention.

As shown in FIG. 14, first, the SSB server 100 delivers a product or brand advertisement content to be output in association with a broadcast program in the linked content area to the IPTV terminal 300 together with the corresponding area information (step S400). Accordingly, the IPTV terminal 300 outputs the received product or brand advertisement to the linked content area (step S402). In such a state, the IPTV terminal 300 determines whether an information SMS service arranged together with the product or brand advertisement outputted in the linked content area is requested from the subscriber (step S404). 100) (step S406).

Next, the SSB server 100 checks the subscriber's mobile phone number based on the subscriber information received from the subscriber's IPTV terminal 300 or IPTV H / E 200, and then details the corresponding product to the subscriber's mobile terminal. Information or URL information containing such information is transferred to the SMS or MMS (step S408).

Then, the IPTV terminal 300 determines whether there is a purchase request for a specific product from the remote controller of the subscriber (step S410), and if present, transmits the fact to the SSB server 100 (step S412). Then, the SSB server 100 performs a purchase process in response to the purchase request of the subscriber (step S414), and stores the fact of purchase or navigation information performed by the subscriber in a database (step S416).

FIG. 15 is a flowchart illustrating a widget-linked advertisement method in an IPTV additional information providing system according to the present invention. FIG. 16 is an example screen in which various widget icon layers are displayed on an AV screen.

First, as shown in FIG. 15, according to the widget-linked advertisement method of the present invention, the IPTV terminal 300 determines whether a widget list (icon) display command is input from the subscriber's remote controller (step S200). The SSB server 100 requests to deliver the widget list (step S202). Then, the SSB server 100 displays the widget icon prepared in advance in the widget platform 130 in the renderer 112, and then displays the overlapped position in the AV screen displayed on the IPTV terminal 300 as shown in FIG. 16. Instruction (step S204). 9 illustrates that the clock, calendar, weather, stock, subway, and news widget icons are superimposed on the left side of the AV screen displayed on the IPTV terminal 300.

Meanwhile, the widget list displayed as described above may be different for each subscriber. To this end, the subscriber selects and registers widgets to be used after logging in to the subportal with the ID (SAID) of his IPTV terminal 300 on the Internet. Alternatively, the registration may be performed by directly operating the remote controller on the IPTV terminal 300. Then, the SSB server 100 provides a list of widgets registered by the subscriber after receiving the ID (SAID) from the IPTV terminal 300.

In the above state, when the subscriber inputs a widget execution command by pressing a specific widget icon among the widget icons displayed through the remote controller (step S206), the IPTV terminal 300 checks the corresponding widget by calculating the coordinate value of the corresponding widget. After the step S208, the widget information thus confirmed is transmitted to the SSB server 100 (step S210). Herein, a process for executing a specific widget icon will be described. When the subscriber moves the pointer on the screen using the arrow keys or the tab keys of the remote controller and presses the OK button, the SSB viewer (client) of the IPTV terminal 300 is displayed on the screen. By calculating the coordinates pressed, it can be confirmed that a specific widget icon is pressed, and the information is transmitted to the SSB server 100. To this end, the SSB server 100 regards the entire web content (page) as one image, divides it, and transmits the small image set thus divided to the SSB viewer (client) of the IPTV terminal 300. The SSB viewer then combines these image sets and displays them superimposed on the currently displayed AV screen. At this time, each divided small image will have a corresponding coordinate (position) value.

Then, the SSB server 100 extracts the web content executing the widget (step S212), renders the image, and transmits the image to the IPTV terminal 300. At this time, the relevant advertisement content is extracted (step S214) and the image is rendered together. And transmits the overlapped display on the currently displayed AV screen (step S216).

17 and 18 are views illustrating advertisements associated with various widgets according to the present invention.

As illustrated in FIG. 17, when a subscriber selects a clock widget icon, the subscriber may display an execution result screen indicating a current time and display a corresponding advertisement or a special offer of the day. Similarly, as illustrated in FIG. 18, when the subscriber selects the news widget, an execution result screen including the main news of the day may be displayed, and an advertisement for each category or a related word of the news may be displayed together.

As described above, if a securities widget icon is selected, a securities company advertisement or a fund product advertisement is selected, a calendar widget icon is selected, an anniversary setting, a type-specific or holiday travel advertisement, or a subway widget icon is selected, such as a restaurant. When the local advertisement is selected as the weather widget icon, seasonal or weather related advertisements may be displayed together.

The additional information providing system of the IPTV according to the present invention is not limited to the above-described embodiments, and may be variously modified and implemented within the range allowed by the technical idea of the present invention.

For example, unlike the embodiment of FIG. 15, when the subscriber turns on the IPTV, the widget icon may be forcibly displayed on the AV screen.

1 is a functional block diagram of an SSB server in a system for providing additional information of an IPTV according to the present invention.

2 is an overall network configuration of a system for providing additional information of an IPTV according to the present invention;

3 to 7 are internal functional block diagrams of a widget platform, a sub portal platform, a scraping platform, an open API platform, and a Webadd platform, respectively, in the SSB server according to the present invention.

8 is a flowchart illustrating a screen division processing method for providing additional information in the IPTV additional information providing system according to the present invention.

FIG. 9 is an exemplary view of a screen divided by the method of FIG. 8; FIG.

10 is a diagram illustrating various types of VOD information constituting a customized content area in the configuration according to the present invention.

11 is a flowchart illustrating a method of providing VOD information in a system for providing additional information of an IPTV according to the present invention.

12 is a view showing an example of a linked content area with an information SMS button in the IPTV additional information providing system according to the present invention.

Figure 13 shows an exemplary buy button in a configuration according to the present invention.

14 is a flowchart illustrating an advertisement method associated with a broadcast program of an IPTV according to the present invention.

15 is a flowchart illustrating a widget-linked advertising method in the IPTV additional information providing system according to the present invention.

16 is an exemplary screen in which various widget icon layers are superimposed and displayed on an AV screen according to the present invention.

17 and 18 illustrate an advertisement associated with various widgets according to the present invention.

[Description of Symbols for Main Parts of Drawing]

100.SSB Server 110.SSB Platform

112. The Renderer 114. O & M

120. Subportal Platform 130. Widget Platform

140. Scraping Platform 150. Open API Platform

160. Webadd Platform 200. IPTV H / E

210. Baseband System 220. Compression Multiplexing System

230. Automatic Program Controller 240. Media Management System

250. Data broadcasting system 300. IPTV terminal

310.IPTV Receiver 312.TV Receiver

314. IPTV Set Top Box 320. Personal Computer

330. Personal digital assistant

Claims (10)

One or more additions to which the AV content area from which the IP content transmitted from the IPTV H / E is to be output and the various additional information are to be outputted. A server side browsing (SSB) server instructing to divide and output the information area; A renderer module provided in the SSB server, which renders web content for additional information to be sent to the IPTV terminal, and performs an operation and management function of the SSB server, and performs service monitoring, failure response, and statistics status. SSB platform consisting of a configuration of the (Operation and Management) module; And AV content installed in the IPTV terminal and displayed on the IPTV terminal according to the instruction of the SSB server divided into the AV content area and the at least one additional information area, and the AV content transmitted from the IPTV H / E to the AV content area. And an SSB client configured to output a web content for additional information transmitted from the SSB server in the at least one additional information area. delete The display apparatus of claim 1, wherein the additional information area comprises: a fixed advertisement area for outputting image data obtained by image rendering of text data or image data of an advertisement program transmitted between broadcast programs; A customized content area for outputting various kinds of information related to the VOD that can be viewed by the subscriber; And The additional information providing system of the IPTV, characterized in that made of one or more of the linked content area for outputting the advertising text or image associated with the currently broadcast program. 4. The system of claim 3, wherein the SSB server instructs the SSB client to display the widget list superimposed in place on the AV screen displayed on the IPTV terminal after image rendering of the widget list. 5. The apparatus of claim 4, wherein the SSB server operates on the basis of the SSB platform, and registers and transmits web advertisement information or various widgets, and provides an inquiry function; A sub-portal platform that performs a widget search and download function, a VOD list search, and a schedule registration function; A scraping platform for registering and executing scraping and performing automatic collection of scraping content; An open API platform for registering and executing various APIs and automatically collecting API contents; And The additional information providing system of the IPTV, characterized in that the configuration of the Web Add platform that performs the function of registering the advertisement and advertisers, editing and transmitting, and mapping the advertising category and the content category. The apparatus of claim 5, wherein the widget platform comprises: a widget manager module configured to perform registration, version, and approval management functions of a widget; A widget executor module for executing an execution inspection or execution and use history function of the widget; A widget monitor module for performing monitoring or error notification of the widget; A widget downloader module which provides a download list management of the widget or a download function of a screen widget; A widget data collector module that performs the widget open API data collection or widget RSS (Really Simple Syndication) data collection function; And The additional information providing system of the IPTV, characterized in that consisting of the ad collector module for collecting the widget-related advertisement search or advertisement script. The VOD open API module of claim 6, wherein the subportal platform comprises: a VOD open API module configured to provide a VOD open API usage and to provide an external provision of a VOD list; A VOD search module that provides VOD tag cloud functionality and intelligent VOD search; A widget search module that provides a function of searching and downloading the widget list; A user program guide manager module to perform a search and management function of a user's VOD schedule table; Custom-made modules that perform custom service configuration and widgets, open APIs, and scraping configuration; And The additional information providing system of IPTV, characterized in that the configuration of the database for storing the various information and data collected or set. 8. The system of claim 7, wherein the scraping platform further comprises: a scraping manager module for performing registration, version and approval management functions of scraping; A scraping executor module for performing an execution check or execution and usage recording function of the scraping; A scraping monitor module that monitors the scraping and performs an error notification function;  A scraping data collector module for performing the scraping data collection or truncation function; And The additional information providing system of the IPTV, characterized in that consisting of the configuration of the advertisement collector module responsible for the search function related to the scraping related advertisement search and script collection. The system of claim 8, wherein the open API platform comprises: an open API manager module for performing open API registration, version, and authorization management functions; An open API executor module for performing execution checking and execution and usage history functions of the open API; An open API monitor module for performing the open API monitoring or error notification function; An open API data collector module for performing the open API data collection and RSS data collection functions; And The additional information providing system of the IPTV, characterized in that consisting of the configuration of the ad collector module for performing the open API related advertisement search or advertisement script collection function. 10. The system of claim 9, wherein the web add platform comprises: a web ad manager module configured to register or approve web ads and manage advertiser information; A web add monitor module configured to perform a combination or delivery monitoring function of the web ad; A web add statistic module configured to manage organizational statistics and usage statistics of the web ad; A web add category manager module configured to perform a category management or mapping function of the web ad; A web add director module for performing the web ad scheduling management or a real-time programming function; And IPTV additional information providing system, characterized in that the configuration consisting of a web ad messenger module that performs the function of delivering the web script.

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