KR100928717B1 - Advertising method related broadcasting program for iptv - Google Patents

Abstract

PURPOSE: An advertising method linked to a broadcasting program of an IPTV is provided to transmit various advertisements linked to a broadcasting program in a linked contents area, thereby increasing advertisement effects. CONSTITUTION: An IPTV terminal outputs transmitted product or brand advertisement to a linked contents area(S402). When a buying request about a specific product exists from a remote controller of a subscriber, a buying request is transmitted to an SSB server(S410,S412). The SSB server performs a buying process in response to the buying request of the subscriber(S414). A buying truth or navigation information that the subscriber performs is stored in a database(S416).

Description

Advertising Method Associated with IPTV Broadcasting Program {Advertising Method Related Broadcasting Program for IPTV}

The present invention relates to an advertisement method associated with a broadcast program of an IPTV of the present invention. More specifically, a screen displayed by an IPTV terminal is divided into an AV content area transmitted from an IPTV broadcaster's headend and a linked content area. The present invention relates to an advertisement method associated with a broadcast program of IPTV for transmitting an advertisement linked to a broadcast program in a linked content area.

As is generally known, IPTV stands for Internet Protocol Television, and refers to a service that provides information service, video content, and broadcasting to a television receiver using high-speed Internet. It's a type of digital convergence in terms of the convergence of the Internet and television. The difference with conventional Internet TV is that it uses a television receiver instead of a computer monitor and a remote control instead of a mouse.

To use the IPTV as described above, only the television receiver, the set-top box, and the Internet line need to be connected. In other words, you can add a set top box (hereinafter referred to as "STB") or a dedicated modem to your television and turn it on just as you would turn on the television. Therefore, even a person who is not familiar with a computer can use the remote control to provide various contents and additional services provided by the Internet such as watching movies, home shopping, home banking, online games, and MP3s as well as searching the Internet.

In addition, the above-described IPTV is not a difference from general cable broadcasting or satellite broadcasting in that it provides broadcasting contents including video, but is characterized in that bidirectionality is added. Unlike general public broadcasting, cable broadcasting or satellite broadcasting, viewers can see only the programs they want to watch at a convenient time.

Therefore, the initiative of TV broadcasting is passed from the broadcasting company or the relay company to the viewers. At present, IPTV services are provided in some countries such as Hong Kong, Italy and Japan, but they are in the early stages worldwide. In Korea, telecom operators are actively providing IPTV to enjoy the full range of economic benefits by utilizing the existing infrastructure.

In the case of the IPTV system described above, a broadcaster requires an IPTV Head End (IPTV Head End) system, which is a base system for broadcasting, and a set-top box is required for a receiving subscriber. IPTV H / E is equipped with the infrastructure that transmits after receiving and processing broadcasting contents (encoding and compression multiplexing), and also has various functions such as subscriber information, contract information, organization and receiving authority control. have.

In addition, the set-top box is a device for watching IPTV broadcasts as described above, and refers to a device for directly connecting with a subscriber's TV and watching broadcasts. There are functions to control and give viewers only to authorized subscribers, and to store / execute broadcasting applications for two-way broadcasting.

On the other hand, the main sources of revenue for IPTV broadcasters are monthly fees and advertising treatments. Subscribers are unable to send out a large number of advertisements, as in the case of terrestrial broadcasting. Only one or two commercials will be exported before the other broadcast program starts.

As a result, according to the conventional IPTV system, it is not only able to attract a lot of advertisements, but also because the advertisements are randomly received regardless of the programs currently being broadcast, the effect of the advertisements is insignificant. There was a problem that this was difficult.

The present invention has been made to solve the above-mentioned problems of the prior art, and interlocks the screen displayed on the IPTV terminal in a state in which the AV content area transmitted from the headend of the IPTV broadcaster is divided into a separate interlocking content area. The purpose of the present invention is to provide an advertisement method associated with a broadcast program of IPTV, which can enhance advertisement effect by sending various advertisements linked to a broadcast program in a type content area and thus generate advertisement revenue.

The present invention configured to achieve the above object is as follows. That is, the advertisement method associated with the broadcast program of the IPTV according to the present invention is an SSB (Server) connected to an IPTV H / E of an IPTV broadcaster that transmits AV content for channel broadcasting or VOD broadcasting and having an SSB function. Side Browsing) The server is made by the SSB server while the network is connected to the IPTV terminal equipped with the SSB client, and (a) the AV content area in which the AV content transmitted from the IPTV H / E is outputted from the IPTV H / E. And dividing the content into two or more content areas including an associated content area in which an advertisement associated with a currently broadcast program is to be output; (b) transmitting the divided region information to the IPTV terminal in step (a); (c) extracting a product or brand advertisement content associated with a program currently being broadcast, inserting a purchase button, and then giving the corresponding area information to the IPTV terminal for outputting the linked content area; And (d) performing a purchase process when a buy button inserted in the linked content area is selected by the user.

In the configuration of the present invention as described above, the text data or image data of the advertisement content to be output to the linked content area in step (c) may be configured to be output after the image is rendered together.

Meanwhile, in the structure according to the present invention, the advertisement content of the open market or the large shopping mall may be further output in the linked content area.

In the configuration according to the present invention, the information SMS button is inserted into the advertisement content output in the interlocked content area, and the SSB server receives the subscriber from the subscriber's IPTV terminal or IPTV H / E when the information SMS button is clicked. After confirming the subscriber's mobile phone number by the information, the subscriber's mobile communication terminal may be configured to deliver detailed information of the corresponding product or URL information containing such information by SMS or MMS.

Another feature of the invention is characterized by a computer-readable recording medium having a program for executing the method as described above.

According to the advertisement method associated with the broadcast program of the IPTV of the present invention, the screen displayed on the IPTV terminal is divided into the AV content area transmitted from the head end of the IPTV broadcaster and the linked content area. By sending out various advertisements linked to the broadcast program, it is possible to enhance the advertisement effect, and thus attract more advertisements from advertisers and thus generate higher profits.

Hereinafter, with reference to the accompanying drawings will be described in detail a preferred embodiment of the advertising method associated with the broadcast program of the IPTV according to the present invention.

1 is a network diagram illustrating an advertisement method associated with a broadcast program of an IPTV according to the present invention.

As shown in FIG. 1, a network configuration in which an advertisement method associated with a broadcast program of an IPTV according to the present invention is implemented is divided into an AV content area and an interlocking content area on a subscriber's IPTV terminal 300. The SSB (Server Side Browsing) server 100 instructing to do is connected to the IPTV H / E (200) of the IPTV broadcaster for transmitting the AV content for the channel broadcast or VOD broadcast to the appropriate interface is made to cooperate with each other.

In the configuration described above, SSB means Server Side Browser, which is a conventional Internet browser method in which a web surfing is performed by directly inputting a URL of a website using a CPU of a client, for example, a PC and a memory resource. On the other hand, SSB refers to a technology that configures a separate server to enable web surfing even in a low-end client environment such as a set-top box, and processes the resulting information and delivers it to the client after the server performs web surfing instead. In this process, SSB server 100 provides a server-based computing (Full Browsing) service configured to use the web page and content requested by the subscriber, and performs image rendering for various contents. To the IPTV terminal 300.

Meanwhile, in the above-described configuration, the SSB server 100 may specifically operate the renderer module 112 and the SSB server 100 that perform image rendering on various advertisement information to be sent to the IPTV terminal 300. It operates based on the SSB platform 110 and the SSB platform 110 including the O & M (Operation and Management) module 114 that performs management functions and monitors the service and responds to failures and statistics. It includes a Web Add platform 160 that performs the function of registering, managing and editing web ads, and organizing related advertisement scripts when widgets, scraping, and open APIs are performed based on the advertisement programming information. Can lose.

2 is a functional block diagram of a Web Add platform for broadcasting advertisements associated with a broadcast program in the present invention.

As shown in FIG. 2, the web ad manager module 161 performs functions such as registration and approval management of web ads and advertiser information management, and the web add monitor module that performs functions such as organization and delivery monitoring of web ads ( 165), a Web Ad Statistics module 166 that manages organizational and usage statistics of the web ad, a Web Add category manager module 162 that performs functions such as category management or mapping of the web ad, It includes a Web Ad Director module 163 that performs functions such as web ad management and real-time programming, and a Web Ad Messenger module 164 that delivers web ad scripts. It is done by

On the other hand, the above-mentioned SSB platform, for example, enforce various information in an open API platform (not shown) that brings information shared by opening it outside in a large portal site or a closed site such as a broadcasting company homepage or a corporate homepage. Scraping platforms (not shown) can be used to import various external web ads, such as text or image data.

1, the IPTV terminal 300 may include a TV 310 having an IPTV STB or an IPTV set-top box 314 connected to a user's TV 312, a desktop computer or a notebook computer 320. And a personal portable terminal 330 capable of portable internet.

In the above-described configuration, the IPTV set-top box 314 is a system software layer including a hardware layer 314a composed of various STB hardware such as a CPU, a media processor, a flash RAM, and an Ethernet module, a device driver, and an operating system. (314b), Java Virtual Machine (JVM), Java Network Interface (JNI), ACAP API (ACAP-J, ACAP-X API), (Java TV, Havi UI, JMF, DAVIC, CA Interface), Conditional Access System (CAS) module or Digital Rights Management (DRM) interface module, APIs for IP media services (Navigator, Audio streaming API, VOD, Flash player, HDS Client, SSO Client), Middleware layer (314c) with streaming protocols (RTP, RTSP), etc., and various codecs such as MPEG2, MPEG4, MPEG7, H.264, WMV-9, and other codecs are supported. ) Client and SSB of the present invention In cooperation with the server 100, the AV content area for outputting the AV content transmitted from the IPTV H / E 200 to the display screen of the IPTV terminal 300 according to the instruction of the SSB server 100 is associated with the broadcast program. And an application layer 314d including an SSB viewer (client) for dividing into a linked content area for outputting web adds.

In addition, the IPTV set-top box 314 as described above is used in connection with an ADSL modem or a VDSL modem or in connection with a Fast Ethernet Switch (FES) in a state connected with a digital TV, and may be used in connection with a home gateway. have. The IPTV set top box 314 is assigned an IPv4 address or an IPv6 address. The IPTV set-top box 314 also manages SAID, IP address, MAC address, and terminal model, which are unique IDs assigned to the terminal by the service provider when the service is opened.

Next, the IPTV H / E 200 is largely divided into a baseband system 210, a compression multiplexing system (ENC / MUX: Encoding / Multiplexing) 220, a media management system (MOC: Media Operation Core) 240, and data. It includes various supplementary service systems such as a data broadcasting system (DBS) 250, an automatic program controller (APC) 230, and an IPTV portal that provides various types of information related to IPTV.

In the above-described configuration, the baseband system 210 receives MPEG-2 broadcast signals from various program providers (PPs) or terrestrial waves or analog broadcast signals from terrestrial waves, and converts the received source broadcast signals into SDI ( Serial Digital Interface) converts signals, synchronizes frames, distributes broadcast video and audio signals of up to 100 different broadcast channels via a routine switcher, a subtitle generator (CG) and an automatic program controller (APC). The automatic program controller inserts at least one of an advertisement, a logo, and a subtitle into a broadcast video and audio signal (signal editing and processing) and transmits the same to the compression multiplexing system 220. SDI signal is a digital signal standard with a transmission rate of 270 Mbps, which is a composite of composite digital video and four channels of digital audio signal.

In addition, the baseband system 210 is basically a tuner for receiving analog broadcast signals from a program provider (PP) and terrestrial waves through a DS-3 optical end station, a Yagi antenna, and an integrated receiver decoder (IRD), respectively. A signal divider such as a frame synchronizer for converting and correcting a received source signal into an SDI signal and synchronizing frames, and an AV router for connecting and centralizing all broadcast signal channels for operation management; A character generator is included for editing and processing the signal by inserting advertisements, logos, and captions into the SDI signal.

Next, the aforementioned compression multiplexing system 220 inputs a broadcast video and an audio signal to an AV encoder for each broadcast channel (for example, 100 channels), compresses the SDI video signal to H.264, and compresses the audio signal. Is compressed into MPEG-2 AAC, and multiplexed data broadcasting data generated by the data encoder and PSI generator together with the compressed broadcast video and audio, and then IP packetized by multiplexing the MPEG-2 TS. The transported transport stream is transported to a network switch system.

The media management system 240 described above is a system for managing various business process information (program programming information, location information, contract information, product information, etc.) for operating a broadcasting business. The media management system 240 manages broadcast program organization information, content and media management information, contract information or product information of a program provider (PP) and a content provider (CP), and manages each system in the center of a broadcasting center. It acts as a coordinator that integrates and manages information flow through organic integration. The media management system 240 manages contracts in terms of acquisition, manages media and content metadata, acquires / manages EPG information, which is broadcast schedule information, manages real-time broadcasting and VOD channel formation in terms of operation, and each subsystem. Agent monitoring, VOD catalog creation management and various product management, analysis with CP / CA in terms of analysis, marketing analysis reporting such as subscriber viewing tendency, broadcasting broadcasting monitoring in terms of delivery , Video server transmission management and VOD subscriber authentication, transmission result recording / management for settlement with CP / CA, and data synchronization with each subsystem.

Next, the data broadcasting system 250 authors, verifies, organizes, and transmits data for data broadcasting, and generates data for data broadcasting by a data server / data encoder and program related information (PSI) by a PSI generator. The data broadcasting system 250 also includes a data agent manager for managing data encoding, a PSI generator for generating program related information (PSI), an SI generator for generating service information (SI), and data for data broadcasting. And a multiplexer manager (MM) and a scheduler user interface (MM) for managing a multiplexing function of data broadcasting data and PSI information.

3 is a flowchart illustrating a method of segmenting a linked content area for outputting a web content associated with an AV content area and a broadcast program on an IPTV screen according to the present invention, and is mainly performed by the SSB server 100. .

As shown in FIG. 3, first, the SSB server 100 displays an AV content area and a broadcast program to which the AV content transmitted from the IPTV H / E 200 is outputted on the entire display screen of the IPTV terminal 300 in step S100. The content is divided into two or more content areas including the linked content area where various linked web advertisements are output. In step S102, the divided area information is transmitted to the IPTV terminal 300.

Next, in step S104 an image is rendered together with a web ad to be output to an area other than the AV content area, for example, the linked content area, for example, text data or image data. Finally, in step S106, the rendered image data The corresponding area information is assigned to the IPTV terminal 300 and output to the IPTV terminal 300.

Then, the IPTV terminal 300 outputs the AV content transmitted from the IPTV H / E 200 to the AV content area instructed by the SSB server 100 and the corresponding content from the SSB server 100 in the linked content area. Various information related to web ad which is instructed to output in the area is displayed.

4 is an exemplary view of a screen divided by the method according to the present invention.

In the example screen of FIG. 4, the display screen of the IPTV terminal 300 is divided into a total of four screens, and the AV content area is disposed in the entire center so as to occupy the largest area, and on the right side of the AV content area, for example. It arranges customized content area that outputs various VOD-related information that subscribers can watch, and linked content that outputs text or image for web ad related to AV content currently broadcast in two stages at the bottom of AV content area and customized content area. The area and the fixed advertisement area are respectively arranged.

Meanwhile, in the linked content area, product sales may be activated by exposing a product or brand advertisement associated with a currently broadcast program or linking with a sales infrastructure through cooperation with an open market or a large shopping mall.

5 is a diagram illustrating an example of a linked content area equipped with an information SMS button in the present invention.

As illustrated in FIG. 5, a product item, a sponsored brand, a large shopping mall, or various event information associated with a broadcast program may be exposed in the linked content area, and an information SMS button may be disposed at one end thereof. When the subscriber clicks this information SMS button by operating the remote controller in this state, the IPTV terminal 300 transmits this fact to the SSB server 100, and the SSB server 100 receives the subscriber's mobile communication terminal registered at the time of subscription. The phone number will send a text message with the product's details or its URL.

6 is an exemplary view showing a buy button in the present invention.

As shown in FIG. 6, the web ad outputted in the linked content area is provided with a buy button. The subscriber can click the buy button by operating the remote control to immediately purchase a desired product without accessing the Internet. do.

7 is a flowchart illustrating an advertisement method associated with a broadcast program of an IPTV according to the present invention.

As shown in FIG. 7, first, the SSB server 100 delivers a product or brand advertisement content to be output in association with a broadcast program in the linked content area to the IPTV terminal 300 together with the corresponding area information (step S400). Accordingly, the IPTV terminal 300 outputs the received product or brand advertisement to the linked content area (step S402). In this state, the IPTV terminal 300 determines whether an information SMS service placed together with the product or brand advertisement outputted from the subscriber to the linked content area is requested (step S404). It passes to 100 (step S406).

Next, the SSB server 100 checks the subscriber's mobile phone number based on the subscriber information received from the subscriber's IPTV terminal 300 or IPTV H / E 200, and then details the corresponding product to the subscriber's mobile terminal. Information or URL information containing such information is transferred to the SMS or MMS (step S408).

Then, the IPTV terminal 300 determines whether there is a purchase request for a specific product from the remote controller of the subscriber (step S410), and if present, transmits the fact to the SSB server 100 (step S412). The SSB server 100 then performs a purchase process in response to the purchase request of the subscriber (step S414), and stores the fact of purchase or navigation information performed by the subscriber in a database (step S416).

The advertisement method associated with the broadcast program of the IPTV of the present invention is not limited to the above-described embodiment, and may be variously modified and implemented within the range allowed by the technical idea of the present invention.

1 is a network diagram illustrating an advertisement method associated with a broadcast program of an IPTV according to the present invention;

Figure 2 is a functional block diagram of a Web Add platform for broadcasting advertisements associated with the broadcast program in the present invention.

3 is a flowchart illustrating a method of segmenting a linked content area for transmitting an AV content area and an advertisement associated with a broadcast program on an IPTV screen according to the present invention;

FIG. 4 is an exemplary view of a screen divided by the method of FIG. 3. FIG.

5 is a view showing an exemplary linked content area with an information SMS button in the present invention.

Figure 6 shows an exemplary buy button in the present invention.

7 is a flowchart illustrating an advertisement method associated with a broadcast program of an IPTV according to the present invention.

[Description of Symbols for Main Parts of Drawing]

100.SSB Server 110.SSB Platform

112. The Renderer 114. O & M

160. Web Add Platform 161. Web Add Manager Module

162. WebAdd Category Manager Module

163. Web Add Director Module 164. Web Add Messenger Module

165. Web Add Monitor Module 166. Web Add Statistics Module

200. IPTV H / E 210. Baseband System

220. Compression Multiplexing System 230. Automatic Program Controller

240. Media management system 250. Data broadcasting system

300. IPTV terminal 310. IPTV receiver

312.TV Receivers 314. IPTV Set Top Box

320. Personal computer 330. Personal digital assistant

Claims (5)

An SSB (Server Side Browsing) server connected with an appropriate interface to IPTV H / E of an IPTV broadcaster that transmits AV content for channel broadcasting or VOD broadcasting and having an SSB function is networked to an IPTV terminal equipped with an SSB client. Is made by the SSB server (a) dividing the entire display screen of the IPTV terminal into two or more content areas including an AV content area to output AV content transmitted from IPTV H / E and a linked content area to output an advertisement associated with a currently broadcast program; step; (b) transmitting the divided region information to the IPTV terminal in step (a); (c) extracting a product or brand advertisement content associated with a program currently being broadcast, inserting a purchase button, and giving the corresponding area information to the IPTV terminal for output to the linked content area; And (d) a step of performing a purchase process when a purchase button inserted in the linked content area is selected from a user, The information SMS button is inserted into the advertisement content output to the interlocked content area, and the SSB server determines the subscriber's information by the subscriber information received from the subscriber's IPTV terminal or IPTV H / E when the information SMS button is clicked. Advertising method associated with the broadcast program of the IPTV to deliver the detailed information of the product or the URL information containing such information to the subscriber's mobile terminal after confirming the mobile phone number by SMS or MMS. The advertisement method of claim 1, wherein the text data or the image data of the advertisement content to be output to the linked content area are output after being rendered together in the step (c). . The advertisement method of claim 2, wherein advertisement content of an open market or a large shopping mall is further output to the linked content area. delete A computer-readable recording medium having a program for executing the method of any one of claims 1 to 3.

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