KR100950081B1 - Widget related advertisement method for iptv - Google Patents

Abstract

PURPOSE: A widget related advertisement method of IPTV is provided to expose the result of widget execution together with related products or service advertisement when a subscriber executes an arbitrary widget. CONSTITUTION: A widget related advertisement method of IPTV comprises the following steps: a step of collecting various widgets from external sites by open API or scraping technology; a step of directing the duplicated display of collected widget list on a suitable position of an AV screen displayed on an IPTV terminal after image rendering; and a step of transmitting rendering images to an SSB client of the IPTV terminal after extracting web contents which execute widgets and related advertisement contents.

Description

Widget Related Advertisement Method for IPTV

The present invention relates to a widget-linked advertising method of IPTV, and in particular, various widgets useful to subscribers are collected from various portals or websites, and are superimposed on an AV screen transmitted from the IPTV headend, and the subscriber executes any widget. The present invention relates to a widget-linked advertisement method of IPTV that exposes a related product or service advertisement together with a city execution result.

As is generally known, IPTV refers to Internet Protocol Television, and refers to a service that provides information service, video content, and broadcasting to a television receiver using high-speed Internet. It's a type of digital convergence in terms of the convergence of the Internet and television. The difference with conventional Internet TV is that it uses a television receiver instead of a computer monitor and a remote control instead of a mouse.

To use the IPTV as described above, only the television receiver, the set-top box, and the Internet line need to be connected. In other words, you can add a set top box (hereinafter referred to as "STB") or a dedicated modem to your television and turn it on just as you would turn on the television. Therefore, even a person who is not familiar with a computer can use the remote control to provide various contents and additional services provided by the Internet such as watching movies, home shopping, home banking, online games, and MP3s as well as searching the Internet.

On the other hand, the above-described IPTV is not a difference from the general cable broadcasting or satellite broadcasting in that it provides a broadcast content, including video, but the feature is that the two-way is added. Unlike general public broadcasting, cable broadcasting or satellite broadcasting, viewers can see only the programs they want to watch at a convenient time. Therefore, the initiative of TV broadcasting is passed from the broadcasting company or the relay company to the viewers. At present, IPTV services are provided in some countries such as Hong Kong, Italy and Japan, but they are in the early stages worldwide. In Korea, telecom operators are actively providing IPTV to enjoy the full range of economic benefits by utilizing the existing infrastructure.

In the case of the IPTV system described above, a broadcaster requires an IPTV Head End (IPTV Head End) system, which is a base system for broadcasting, and a set-top box is required for a receiving subscriber. IPTV H / E is equipped with the infrastructure that transmits after receiving and processing broadcasting contents (encoding and compression multiplexing), and also has various functions such as subscriber information, contract information, organization and receiving authority control. have.

In addition, the set-top box is a device for watching IPTV broadcasts as described above, and refers to a device for directly connecting with a subscriber's TV and watching broadcasts. There are functions to control and give viewers only to authorized subscribers, and to store / execute broadcasting applications for two-way broadcasting.

However, in the current IPTV system, channel, VOD, and interactive services are managed independently, thereby limiting the supply and demand of various contents, and have many limitations in evolving into a personalized customized service or a mash up service. For example, the content-related constraints depend on the content provider (CP), program provider (PP) and data provider (DP) to receive the content supply, which is not only costly to secure various contents but also users. There is a problem that the restriction on the supply and demand of the generated content (UGC) does not satisfy the needs of subscribers.

In addition, the restrictions related to mashup service are dependent on the individual platform, and there are limitations on the service, and there is an entry barrier to the ACAP (Advanced Common Application Platform) -type bidirectional service. This is happening excessively.

Next, as a limitation of the user's interactive service usage analysis, the subscriber's usage behavior is only stored in the data provider (DP), and thus a lot of restrictions are placed on creating a new business based on the customer usage behavior.

Lastly, the restrictions related to customized services are restricting contents-oriented customized services and customized services by subscribers, which in turn causes a limitation on content expansion and reproduction (Ecosystem).

The present invention has been made to solve the problems of the prior art as described above, and collected various widgets useful to subscribers from various portals or websites, and superimposed and displayed on the AV screen transmitted from the head end of the IPTV, It is an object of the present invention to provide a widget-linked advertisement method of IPTV, which is beneficial to both subscribers and operators by exposing relevant product or service advertisements with execution results when a subscriber executes any widget.

The present invention configured to achieve the above object is as follows. That is, the widget-linked advertisement method of IPTV according to the present invention is SSB (Server Side Browsing) having an SSB function connected to an appropriate interface to IPTV H / E of an IPTV broadcaster that transmits AV content for channel broadcasting or VOD broadcasting. The server is made by the SSB server while the network is connected to the IPTV terminal equipped with the SSB client, (a) collecting various widgets from an external site by the Open API or scraping technology; (b) instructing the display of the collected widget list to be superimposed in place on the AV screen displayed on the IPTV terminal after image rendering; and (c) when a request for execution of a particular widget is received from the widget list, executing the widget. After extracting the web content, and extracts the relevant advertising content, the image rendering together and transmits to the IPTV terminal to be displayed on the currently displayed AV screen superimposed.

In the configuration of the present invention as described above, the widget list may be configured to allow the subscriber to select and register.

In addition, when the above-described widget is a clock widget, it may be configured to transmit the special price advertisement content of the day together with the web content indicating the current time.

On the other hand, if the above-described widget is a news widget, it may be configured to transmit the category-specific advertising or related content advertising content of the news with the web content containing the main news of the day.

In addition, when the above-described widget is a securities widget, it may be configured to transmit a securities company advertising or fund product advertising content with the web content according to the execution.

In addition, when the above-described widget is a calendar widget, it may be configured to transmit a product or service advertisement or travel product advertisement content related to various anniversary days together with the web content according to the execution.

In addition, when the above-described widget is a subway widget, it may be configured to transmit the advertising content of the region with the web content according to the execution.

When the widget as described above is a weather widget, it may be configured to transmit seasonal goods or weather-related goods advertisement content together with web content according to the execution.

Another feature of the invention is characterized by a computer-readable recording medium having a program for executing the method as described above.

According to the widget-linked advertisement method of the IPTV of the present invention, various widgets useful to the subscriber are collected from various portals or websites, and are superimposed on the AV screen transmitted from the head end of the IPTV. In addition, there is an advantage to benefit both subscribers and operators by exposing the relevant product or service advertisement.

Hereinafter, with reference to the accompanying drawings will be described in detail with respect to the widget associated advertising method of another IPTV in the present invention.

Prior to the description of the present invention, a widget is first described as a small graphical user interface (GUI) tool that runs an application on an operating system (OS) on a computer and displays the result on the screen. These widgets are small windows that receive information from the Internet and display them on the screen. Many of the features provided by browsers such as Internet Explorer, such as clocks, calendars, notepads, search, maps, news or real-time cameras, are provided without opening the browser. Widgets are a collection of user-oriented graphics and data processing programs that are often used when writing applications.

1 is a functional block diagram of the SSB server in the widget-linked advertising system of the IPTV according to the present invention, Figure 2 is a block diagram of the overall network configuration of the widget-linked advertising system of the IPTV according to the present invention.

1 and 2, the network configuration in which the widget-associated advertisement system of the IPTV according to the present invention is implemented is largely superimposed on the AV screen displayed on the subscriber's IPTV terminal 300 to display a widget list (icon). IPTV H / E of an IPTV broadcaster, which sends an AV content for channel broadcasting or VOD broadcasting, by the SSB (Server Side Browsing) server 100 which instructs to display the result screen superimposed on the AV screen. Connected to the appropriate interface is made in cooperation with each other.

In the configuration described above, SSB means Server Side Browser, which is a conventional Internet browser method in which a web surfing is performed by directly inputting a URL of a website using a CPU of a client, for example, a PC and a memory resource. On the other hand, SSB refers to a technology that configures a separate server to enable web surfing even in a low-end client environment such as a set-top box, and processes the resulting information and delivers it to the client after the server performs web surfing instead. In this process, the SSB server 100 provides a server-based computing-based full browsing service configured to use web pages and contents requested by subscribers, and performs image rendering for various contents. To the IPTV terminal 300.

Meanwhile, in the above-described configuration, the SSB server 100 may specifically render a renderer module 112 and an SSB server that perform image rendering on various contents to be sent to the IPTV terminal 300, that is, a widget or an execution result thereof. Based on the SSB platform 110 and the SSB platform 110 each including an operation and management (O & M) module 114 for performing the operation and management functions of the 100 and grasping service monitoring, failure response, and statistics. Widget platform 130 that operates by registering and transmitting various widgets and providing the inquiry function, and performs a function such as widget search and download function, VOD list search and registration table registration, etc. Sub-Portal platform 120 ), A scraping platform 140 that registers and executes scrapping and automatically collects scraping content, and registers and executes various APIs and automatically collects API content. Perform the Open API platform (150), and advertising and advertisers registered with the editing and playout capabilities are, and can comprise a web ad platform 160 to perform mapping for advertising categories and category of content.

3 to 7 show the inside of the widget platform 130, the sub portal platform 120, the open API platform 150, the scraping platform 140, and the web add platform 160 in the SSB server 100 of the present invention, respectively. It is a functional block diagram.

First, the widget platform 130 will be described with reference to FIGS. 3 to 7. As described above, the widget platform 130 includes a widget for viewing information such as a clock, a calendar, a notepad, a search, a map, or a news without a browser. It provides customized widget service that can provide and set and download the desired widget.

As described above, the widget platform 130 may include a widget manager 131 that performs registration, version, and approval management of a widget as shown in FIG. 3, execution inspection, execution, and usage history of the widget. Widget executor module 132 to perform a function, widget monitor module 135 to perform a function such as monitoring or error notification of the widget, manage the download list of the widget or download the screen widget Widget related Downloader module 136, Widget Open API data collection, Widget Data Collector module 133 that performs functions such as widget RSS (Really Simple Syndication) data collection, and widget-related association It may include an Ad Collector module 134 for collecting an advertisement search or advertisement script.

Next, the sub portal platform 120 is a sub portal of an IPTV portal that provides various information related to IPTV, and provides a personalized VOD organization information setting function and provides a personalized service such as widget, scraping, and Open API service. In charge. Specifically, as shown in FIG. 4, the subportal platform 120 includes a VOD Open API module 121, a VOD tag cloud function, and an intelligent VOD that perform functions such as providing VOD Open API usage and providing an external VOD list. VOD search module 122 that provides functions such as search, widget search module 123 that provides search and download interworking function of the widget list, and user program guide manager that performs functions such as searching and managing the VOD program list of the user ( User Program Guide Manager) module 124, a custom-made module 125 that performs functions such as custom service setting and widget, Open API, and scraping setting, and stores various information and data collected or set. Database 126 may be included.

In addition, the scraping platform 140 collects information desired by a user from a closed site that does not provide an open API through a scraping technology, and then provides a personalized personalized service. Specifically, the scraping platform 140 is a scraping manager module 141 that performs the registration, version and approval management of the scraping, as shown in FIG. Scraping executor module 142, scraping monitor module 145 that performs functions such as monitoring or error notification of scraping, scraping data collector module 143 that performs functions such as collecting or tearing scraping data, and scraping related advertisement searches Or an Ad Collector module 144 that performs functions such as collecting advertisement scripts.

Next, the Open API platform 150 supports a personalized service after collecting information desired by a user using various external Open APIs such as news, books, shopping, or map search. Specifically, the Open API platform 150 includes an Open API Manager module 151 for performing Open API registration, version and approval management as shown in FIG. 6, execution checking and execution of Open API, and Open API executor module 152 that performs functions such as usage history, Open API monitor module 155 that performs functions such as Open API monitoring or error notification, Open API data collection, RSS data collection, etc. It includes an Open API Data Collector module 153 for performing the function of the Ad Collector module 154 for collecting Open API related advertisement search or advertisement script.

Finally, the WebAd platform 160 provides a function of registering, managing and editing web advertisements requested by an advertiser, and also preparing a related advertisement script when widgets, scraping, and the Open API are performed based on the advertisement scheduling information. to provide. Specifically, as shown in FIG. 7, the web add platform 160 includes a web ad manager module 161 that performs functions such as registration and approval management of web ads, advertiser information management, and the like. Performs functions such as WebAd monitor module 165 that performs the functions of the web ad, Web Ad Statistics module 166 that manages the organization and usage statistics of the web ad, and category management or mapping of the web ad. Web ad category manager module 162, a web ad director module 163 that performs functions such as web ad organization management or real-time organization, and a web ad messenger which performs a function of delivering web ad scripts ( Web Ad Messenger) module 164 is included.

To summarize the relationship between the above-described Open API and the scraping and widget platform, the Open API platform 150 is a platform necessary for bringing information shared by opening it externally in a large portal site, for example, and scraping platform (140). ) Is a platform necessary for forcibly bringing various information from a closed site such as a broadcaster homepage or a corporate homepage, and the widget platform 130 is widget information obtained from the Open API platform 150 or the scraping platform 140. It is a platform that provides processing or editing.

2, the IPTV terminal 300 may include a TV 310 having an IPTV STB or an IPTV set-top box 314 connected to a user's TV 312, a desktop computer or a notebook computer 320. And a personal portable terminal 330 capable of portable internet.

The IPTV set-top box 314 described above includes a hardware layer 314a composed of various STB hardware such as a CPU, a media processor, a flash RAM, and an Ethernet module, a system software layer 314b including a device driver and an operating system, Java Virtual Machine (JVM), Java Network Interface (JNI), ACAP API (ACAP-J, ACAP-X API), (Java TV, Havi UI, JMF, DAVIC, CA Interface), Reception Restriction System ( Conditional Access System (CAS) module or Digital Rights Management (DRM) interface module, APIs for IP media services (Navigator, Audio streaming API, VOD, Flash player, HDS Client, SSO Client), streaming protocol (RTP) Middle code layer (314c) with built-in, RTSP, etc., and various codecs such as MPEG2, MPEG4, MPEG7, H.264, WMV-9, and other codecs. In cooperation with the SSB server 100 of the invention The SSB server 100 may include an application layer 314d including an SSB viewer (client) which displays various widgets transmitted by the SSB server 100 on the display screen of the IPTV terminal.

In addition, the above-described IPTV set-top box 314 is used in connection with an ADSL modem or VDSL modem or in connection with a Fast Ethernet Switch (FES) in a state of being connected with a digital TV, and may be used in connection with a home gateway. The IPTV set top box 314 is assigned an IPv4 address or an IPv6 address. The IPTV set-top box 314 also manages SAID, IP address, MAC address, and terminal model, which are unique IDs assigned to the terminal by the service provider when the service is opened.

Next, the IPTV H / E 200 is largely divided into a baseband system 210, a compression multiplexing system (ENC / MUX: Encoding / Multiplexing) 220, a media management system (MOC: Media Operation Core) 240, and data. It includes various supplementary service systems such as a data broadcasting system (DBS) 250, an automatic program controller (APC) 230, and an IPTV portal that provides various types of information related to IPTV.

In the above-described configuration, the baseband system 210 receives MPEG-2 broadcast signals from various program providers (PPs) or terrestrial waves or analog broadcast signals from terrestrial waves, and converts the received source broadcast signals into SDI ( Serial Digital Interface) converts signals, synchronizes frames, distributes broadcast video and audio signals of up to 100 different broadcast channels via a routine switcher, a subtitle generator (CG) and an automatic program controller (APC). The automatic program controller inserts at least one of an advertisement, a logo, and a subtitle into a broadcast video and audio signal (signal editing and processing) and transmits the same to the compression multiplexing system 220. SDI signal is a digital signal standard with a transmission rate of 270 Mbps, which is a composite of composite digital video and four channels of digital audio signal.

Meanwhile, the above-described baseband system 210 basically receives an analog broadcast signal from a program provider (PP) and terrestrial wave through a DS-3 optical end station, a Yagi antenna, and an IRD (Integrated Receiver Decoder), respectively. SDI, such as a frame synchronizer for converting and correcting the received source signal into an SDI signal and synchronizing frames, and an AV router for connecting and centralizing all broadcast signal channels for operation management, SDI Includes a character generator to edit and process the signal by inserting advertisements, logos, and captions into the signal.

Next, the compression multiplexing system 220 compresses the SDI video signal into H.264 by inputting a broadcast video and audio signal to an AV encoder for each broadcast channel (for example, 100 channels), and compresses the audio signal to MPEG. Compressed with -2 AAC, multiplexing data broadcasting data generated by the data encoder and PSI generator together with the compressed broadcasting video and audio, and then IP packetizing the multiplexed MPEG-2 TS by IP packetization. The transport stream is transmitted to the network switch system.

The media management system 240 is a system for managing various business process information (program organization information, location information, contract information, product information, etc.) for operating a broadcasting business. The media management system 240 manages broadcast program organization information, content and media management information, contract information or product information of a program provider (PP) and a content provider (CP), and manages each system in the center of a broadcasting center. It acts as a coordinator that integrates and manages information flow through organic integration.

In addition, the aforementioned media management system 240 manages contracts, manages media and content metadata in terms of acquisition, acquires / manages EPG information, which is broadcast schedule information, and manages real-time broadcasting and VOD channel formation in terms of operation. In terms of agent analysis, VOD catalog creation management, various product management, and analysis, and analysis of CP / CA and subscriber viewing tendency in connection with each subsystem, in terms of delivery and delivery It provides broadcasting transmission monitoring, video server transmission management and VOD subscriber authentication, transmission result recording / management for settlement with CP / CA, and data synchronization with each subsystem.

Next, the data broadcasting system 250 authors, verifies, organizes, and transmits data for data broadcasting, and generates data for data broadcasting by a data server / data encoder and program related information (PSI) by a PSI generator.

The data broadcasting system 250 as described above also includes a data agent manager for managing data encoding, a PSI generator for generating program related information (PSI), and an SI generator for generating service information (SI). Data Server / Data Encoder for encoding data for data broadcasting, Multiplexer Manager (MM) and Scheduler UI for managing multiplexing function of data and PSI information for data broadcasting It includes.

8 is a flowchart illustrating a widget-linked advertisement method of an IPTV according to the present invention, and FIG. 9 is an exemplary screen in which various widget icon layers are displayed on an AV screen by overlapping them.

First, as shown in FIG. 8, according to the widget-linked advertisement method of the present invention, the IPTV terminal 300 determines whether a widget list (icon) display command is input from a subscriber's remote controller (step S200). In step S202, the SSB server 100 requests to deliver the widget list. Then, the SSB server 100 renders the widget icon prepared in advance in the widget platform 130 and renders the image in the renderer 112, and displays the overlapped position in the AV screen displayed on the IPTV terminal 300 as shown in FIG. 9. Instruction (step S204). 9 illustrates that the clock, calendar, weather, stock, subway, and news widget icons are superimposed on the left side of the AV screen displayed on the IPTV terminal 300.

Meanwhile, the displayed widget list as described above may be different for each subscriber. For this purpose, the subscriber selects and registers the widgets to be used after logging in to the subport with the ID (SAID) of his IPTV terminal 300 on the Internet. Alternatively, the registration may be performed by directly operating the remote controller on the IPTV terminal 300. Then, the SSB server 100 provides a list of widgets registered by the subscriber after receiving the ID (SAID) from the IPTV terminal 300.

In the state as described above, when the subscriber inputs a widget execution command by pressing a specific widget icon among the widget icons displayed through the remote controller (step S206), the IPTV terminal 300 checks the corresponding widget by calculating the coordinate value of the corresponding widget ( After the step S208), the widget information thus confirmed is transmitted to the SSB server 100 (step S210). Herein, a process for executing a specific widget icon will be described. When the subscriber moves the pointer on the screen using the arrow keys or the tab keys of the remote controller and presses the OK button, the SSB viewer (client) of the IPTV terminal 300 is displayed on the screen. By calculating the coordinates pressed, it can be confirmed that a specific widget icon is pressed, and the information is transmitted to the SSB server 100. To this end, the SSB server 100 regards the entire web content (page) as one image, divides it, and transmits the small image set thus divided to the SSB viewer (client) of the IPTV terminal 300. The SSB viewer then combines these image sets and displays them superimposed on the currently displayed AV screen. At this time, each divided small image will have a corresponding coordinate (position) value.

Then, the SSB server 100 extracts the web content executing the widget (step S212), renders the image, and transmits the image to the IPTV terminal 300. At this time, the relevant advertisement content is extracted (step S214) and the image is rendered together. And transmits the overlapped display on the currently displayed AV screen (step S216).

10 and 11 illustrate examples of advertisements associated with various widgets according to the present invention.

As illustrated in FIG. 10, when the subscriber selects the clock widget icon, the subscriber may display an execution result screen indicating the current time and display a corresponding advertisement or a special offer of the day. Similarly, as illustrated in FIG. 11, when the subscriber selects the news widget, an execution result screen including the main news of the day may be displayed, and an advertisement for each category or a related advertisement of the news may be displayed together.

As described above, if a securities widget icon is selected, a securities company or fund product advertisement is selected. If a calendar widget icon is selected, an anniversary setting, a type-customized or holiday travel advertisement, or a subway widget icon are selected. If the local advertisement is selected as the weather widget icon, the seasonal advertisement or weather related advertisement may be displayed together.

The widget-linked advertisement method of the IPTV according to the present invention is not limited to the above-described embodiments, and may be variously modified and implemented within the range allowed by the technical idea of the present invention.

For example, unlike the embodiment of FIG. 8, when the subscriber turns on the IPTV, the widget icon may be forcibly displayed on the AV screen.

1 is a functional block diagram of an SSB server in a widget linked advertisement system of IPTV according to the present invention.

2 is an overall network configuration of a widget-linked advertising system of IPTV according to the present invention.

3 to 7 are internal functional block diagrams of a widget platform, a sub portal platform, a scraping platform, an Open API platform, and a Webadd platform, respectively, in another SSB server according to the present invention.

8 is a flowchart illustrating a widget-linked advertising method of IPTV according to the present invention.

9 is an exemplary screen in which various widget icon layers are superimposed and displayed on an AV screen according to the present invention.

10 and 11 illustrate an advertisement associated with various widgets according to the present invention.

[Description of Symbols for Main Parts of Drawing]

100.SSB Server 110.SSB Platform

112. The Renderer 114. O & M

120. Subportal Platform 130. Widget Platform

140. Scraping Platform 150. Open API Platform

160. Webadd Platform 200. IPTV H / E

210. Baseband System 220. Compression Multiplexing System

230. Automatic Program Controller 240. Media Management System

250. Data broadcasting system 300. IPTV terminal

310.IPTV Receiver 312.TV Receiver

314. IPTV Set Top Box 320. Personal Computer

330. Personal digital assistant

Claims (9)

An SSB (Server Side Browsing) server connected with an appropriate interface to IPTV H / E of an IPTV broadcaster that transmits AV content for channel broadcasting or VOD broadcasting and having an SSB function is networked to an IPTV terminal equipped with an SSB client. Is made by the SSB server (a) collecting various widgets from an external site by using an Open API or a scraping technique; (b) instructing to superimpose and display the collected widget list in place on the AV screen displayed on the IPTV terminal after image rendering; and (c) When a request for execution of a particular widget is received from the widget list, the IPTV terminal is configured to extract web content that executes the widget, extract related advertisement content, and then render the image together and display it on the currently displayed AV screen. Consisting of the steps of sending to the SSB client of The advertisement-linked advertisement method of IPTV, which considers the entirety of the advertisement content and the web content as one image, divides the image into a plurality of images, and then assigns a coordinate value to the divided image set and transmits the coordinate value to the IPTV terminal. The method of claim 1, wherein the widget list is selected and registered by a subscriber. The method according to claim 2, wherein when the widget is a clock widget, the special offer advertisement content of the day is transmitted together with the web content indicating the current time. The method of claim 3, wherein when the widget is a news widget, an advertisement for each category of the news or advertisement content associated with the news is transmitted together with the web content containing the main news of the day. The method of claim 4, wherein when the widget is a securities widget, a securities company advertisement or a fund product advertisement content is transmitted along with the web content according to the execution of the widget. The method of claim 5, wherein when the widget is a calendar widget, a product or service advertisement or a travel product advertisement content related to various holidays is transmitted together with the web content according to the execution. The method according to claim 6, wherein when the widget is a subway widget, the advertisement content of the IPTV is transmitted along with the web content according to the execution of the widget. The method of claim 7, wherein when the widget is a weather widget, seasonal goods or weather-related goods advertisement content is transmitted together with web content according to the execution. A computer-readable recording medium having a program for executing the method of any one of claims 1 to 8.

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