CN109274997A - Smart television ad distribution control system and method - Google Patents
Smart television ad distribution control system and method Download PDFInfo
- Publication number
- CN109274997A CN109274997A CN201811333075.6A CN201811333075A CN109274997A CN 109274997 A CN109274997 A CN 109274997A CN 201811333075 A CN201811333075 A CN 201811333075A CN 109274997 A CN109274997 A CN 109274997A
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- Prior art keywords
- data
- advertisement
- smart television
- server
- control
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Classifications
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
- H04N21/266—Channel or content management, e.g. generation and management of keys and entitlement messages in a conditional access system, merging a VOD unicast channel into a multicast channel
- H04N21/2668—Creating a channel for a dedicated end-user group, e.g. insertion of targeted commercials based on end-user profiles
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/23—Processing of content or additional data; Elementary server operations; Server middleware
- H04N21/24—Monitoring of processes or resources, e.g. monitoring of server load, available bandwidth, upstream requests
- H04N21/2407—Monitoring of transmitted content, e.g. distribution time, number of downloads
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
- H04N21/262—Content or additional data distribution scheduling, e.g. sending additional data at off-peak times, updating software modules, calculating the carousel transmission frequency, delaying a video stream transmission, generating play-lists
- H04N21/26291—Content or additional data distribution scheduling, e.g. sending additional data at off-peak times, updating software modules, calculating the carousel transmission frequency, delaying a video stream transmission, generating play-lists for providing content or additional data updates, e.g. updating software modules, stored at the client
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
- H04N21/81—Monomedia components thereof
- H04N21/812—Monomedia components thereof involving advertisement data
Abstract
The present invention relates to intelligent television fields, there are problems that risk advertisement can not be handled in time existing smart television ad delivery systems and method, it is proposed a kind of smart television ad distribution control method, include the following steps: to request control data to platform courses server, obtain initial ad configuration data to ad distribution server request configuration data, the control data including at least advertisement whether available configuration item；The initial ad configuration data is constrained to obtain final advertisement configuration data according to control data；Downloading advertising data is requested to material download server according to final advertisement configuration data.When there are that when risk, can will control advertisement in data, whether available configuration item is set as not playing for unavailable control ad data for discovery advertisement, the present invention is suitable for the timely undercarriage of smart television risk advertisement.
Description
Technical field
The present invention relates to intelligent television field, in particular to a kind of smart television ad distribution control system and method.
Background technique
With the development of society, traditional TV is by social cleaning, smart television has spread to huge numbers of families.Intelligence
The size of energy television equipment is also to become big, and resolution ratio is also higher and higher, the web-based e-advertising with mobile phone of tradition
Business also gradually start for domestic TV show equipment, due to the universal user of its high specific aim receive group start by
The favor of major advertiser, however while smart television advertisement starts to spread unchecked, equipment safety must be taken into consideration in we and user connects
The problem of being spent.
Existing smart television ad delivery systems generally comprise the Operation Server of advertisement operators, intelligent television end
Advertisement client side, the display module of intelligent television end and third party's monitoring of the advertisement server, wherein Operation Server includes advertisement
The distribution server, material download server and monitoring of the advertisement server, when showing advertisement, advertisement client side is from ad distribution service
Device downloads corresponding ad data according to advertisement configuration data after request advertisement configuration data from material download server
After transfer to display module to be shown, client synchronization statistics display data simultaneously feed back to third party's monitoring of the advertisement server and fortune
Seek the monitoring of the advertisement server in server.When the ad content of delivery is excessive or risky, smart television at this time
Manufacturer needs first to notify advertisement operators, and advertisement operators reprocess risk problem, and such timeliness there is very serious wind
Danger.
Summary of the invention
The technical problems to be solved by the present invention are: overcoming existing smart television ad delivery systems and method, there are nothings
Method handles the problem of risk advertisement in time, proposes a kind of smart television ad distribution control system and method.
The present invention solves above-mentioned technical problem, the technical solution adopted is that:
Smart television ad distribution control system, including advertisement client side, advertisement client side include material data downloading mould
Block, further includes platform courses server, and the advertisement client side includes control data demand module and advertisement data request module；
Data demand module is controlled to be used to request to control to platform courses server according to the machine core type of locating smart television
Data processed；
Platform courses server is used to send corresponding control data, the control according to the request of control data demand module
Data processed include at least advertisement whether available configuration item；
Advertisement data request module is used to obtain initial ad configuration data to ad distribution server request configuration data,
And the initial ad configuration data is constrained to obtain final advertisement configuration data according to control data；
Material data download module is used to request downloads ad to material download server according to final advertisement configuration data
Data.
Further, further include display module for showing the ad data.
Further, the advertisement client side further includes for acquiring ad data in real time when advertising display and being counted
Obtain the advertising display statistical module of statistical data and for uploading statistical data to the advertising display of monitoring of the advertisement server
Report module.
Preferably, the control data bag includes versions of data number；And/or ad spot types；And/or advertising format；With/
Or, advertisement maximum time；And/or advertisement max volume；And/or whether advertisement can be exited；And/or advertisement can exit time；
And/or whether advertisement can be clicked；And/or App white list.
Smart television ad distribution control method, includes the following steps:
A, control data are requested to platform courses server, is obtained to ad distribution server request configuration data initial wide
Accuse configuration data, the control data including at least advertisement whether available configuration item；
B, the initial ad configuration data is constrained to obtain final advertisement configuration data according to control data；
C, downloading advertising data is requested to material download server according to final advertisement configuration data.
Further, further include following steps after the step C:
D, the ad data is shown.
Further, further include following steps after the step D:
E, ad data is acquired in real time and is counted to obtain statistical data；
F, it uploads statistical data and gives monitoring of the advertisement server.
Preferably, the control data bag includes versions of data number；And/or ad spot types；And/or advertising format；With/
Or, advertisement maximum time；And/or advertisement max volume；And/or whether advertisement can be exited；And/or advertisement can exit time；
And/or whether advertisement can be clicked；And/or App white list.
The beneficial effects of the present invention are:
When discovery advertisement is there are when risk, can in platform courses server will in control data advertisement whether available configuration
It is set as unavailable, is constrained to obtain that be configured to ad data unavailable to initial ad configuration data by controlling data
Final advertisement configuration data, material data download module is just not necessarily to download corresponding ad data at this time, in this way, smart television
Manufacturer does not need that advertisement operators is first notified to wait advertisement operators processing advertisement risk again, can be directly in platform courses server
Middle setting controls data to show whether ad data can be used, and greatly improves the timeliness of risk advertisement processing.
Detailed description of the invention
Fig. 1 is the system block diagram of the smart television ad distribution control system of the embodiment of the present invention；
Fig. 2 is the method flow diagram of the smart television ad distribution control method of the embodiment of the present invention.
Specific embodiment
In order to make the objectives, technical solutions, and advantages of the present invention clearer, it below in conjunction with attached drawing and is implemented as follows
The present invention will be described in further detail for example.
As shown in Figure 1, smart television ad distribution control system, including advertisement client side, advertisement client side include material
Data download module, further includes platform courses server, and the advertisement client side includes control data demand module and advertisement number
According to request module；
Data demand module is controlled to be used to request to control to platform courses server according to the machine core type of locating smart television
Data processed；
Platform courses server is used to send corresponding control data, the control according to the request of control data demand module
Data processed include at least advertisement whether available configuration item；
Advertisement data request module is used to obtain initial ad configuration data to ad distribution server request configuration data,
And the initial ad configuration data is constrained to obtain final advertisement configuration data according to control data；
Material data download module is used to request downloads ad to material download server according to final advertisement configuration data
Data.
Wherein, the initial ad configuration data that advertisement data request module obtains can be parsed and be can configure.
Above-mentioned control data bag includes versions of data number；And/or ad spot types；And/or advertising format；And/or advertisement
Maximum time；And/or advertisement max volume；And/or whether advertisement can be exited；And/or advertisement can exit time；And/or
Whether advertisement can be clicked；And/or App white list.
Wherein, control data can exist in the form of configuration file, and versions of data number represents configuration file accordingly
Version number, the type of version number may be configured as int type；Ad spot types may be configured as booting, shutdown, application, screen protection and its
He, so can positioning advertising position type；Advertising format may be configured as video, picture or music, to show ad data
Format；Maximum time of the advertisement maximum time to limit advertisement broadcasting；Advertisement max volume plays most to limit advertisement
Big volume；Whether advertisement can be exited to limit whether ad data displaying allows user's click to exit displaying in the process；Advertisement
Can exit time to limit ad data illustrate how long afterwards allow user click exit displaying；Whether advertisement can point
It hits to limit whether ad data displaying can be clicked be switched to other connection page in the process；App white list is as list
In the presence of corresponding ad data can be played to limit which APP.In this way, smart television manufacturer can be in platform courses service
Setting controls data limited accordingly ad data in device.
The further ad data in order to show, system may also include the displaying for showing the ad data
Module.
Further in order to enable ad data can be monitored, the advertisement client side may also include for advertising display
When acquire ad data in real time and counted to obtain the advertising display statistical module of statistical data and for uploading statistical data
To the advertising display reporting module of monitoring of the advertisement server.
As shown in Fig. 2, smart television ad distribution control method, includes the following steps:
A, control data are requested to platform courses server, is obtained to ad distribution server request configuration data initial wide
Accuse configuration data, above-mentioned control data include at least advertisement whether available configuration item；
B, above-mentioned initial ad configuration data is constrained to obtain final advertisement configuration data according to control data；
C, downloading advertising data is requested to material download server according to final advertisement configuration data.
Above-mentioned control data may include versions of data number；And/or ad spot types；And/or advertising format；And/or extensively
Accuse maximum time；And/or advertisement max volume；And/or whether advertisement can be exited；And/or advertisement can exit time；With/
Or, whether advertisement can be clicked；And/or App white list.
Wherein, control data can exist in the form of configuration file, and versions of data number represents configuration file accordingly
Version number, the type of version number may be configured as int type；Ad spot types may be configured as booting, shutdown, application, screen protection and its
He, so can positioning advertising position type；Advertising format may be configured as video, picture or music, to show ad data
Format；Maximum time of the advertisement maximum time to limit advertisement broadcasting；Advertisement max volume plays most to limit advertisement
Big volume；Whether advertisement can be exited to limit whether ad data displaying allows user's click to exit displaying in the process；Advertisement
Can exit time to limit ad data illustrate how long afterwards allow user click exit displaying；Whether advertisement can point
It hits to limit whether ad data displaying can be clicked be switched to other connection page in the process；App white list is as list
In the presence of corresponding ad data can be played to limit which APP.In this way, smart television manufacturer can be in platform courses service
Setting controls data limited accordingly ad data in device.
The further ad data in order to show, the step C may also include the steps of: later
D, the ad data is shown.
Further in order to enable ad data can be monitored, may also include the steps of: after the step D
E, ad data is acquired in real time and is counted to obtain statistical data；
F, it uploads statistical data and gives monitoring of the advertisement server.
Claims (8)
1. smart television ad distribution control system, including advertisement client side, advertisement client side includes material data download module,
It is characterized in that, further including platform courses server, the advertisement client side includes control data demand module and ad data
Request module；
Data demand module is controlled to be used to request control number to platform courses server according to the machine core type of locating smart television
According to；
Platform courses server is used to send corresponding control data, the control number according to the request of control data demand module
According to include at least advertisement whether available configuration item；
Advertisement data request module is used to obtain initial ad configuration data, and root to ad distribution server request configuration data
The initial ad configuration data is constrained to obtain final advertisement configuration data according to control data；
Material data download module is used to request downloading advertising data to material download server according to final advertisement configuration data.
2. smart television ad distribution control system as described in claim 1, which is characterized in that further include described for showing
The display module of ad data.
3. smart television ad distribution control system as claimed in claim 2, which is characterized in that the advertisement client side also wraps
Ad data is acquired when including for advertising display in real time and is counted to obtain the advertising display statistical module and use of statistical data
In upload statistical data to the advertising display reporting module of monitoring of the advertisement server.
4. smart television ad distribution control system as described in claim 1, which is characterized in that the control data bag includes number
According to version number；And/or ad spot types；And/or advertising format；And/or advertisement maximum time；And/or advertisement maximum sound
Amount；And/or whether advertisement can be exited；And/or advertisement can exit time；And/or whether advertisement can be clicked；And/or App is white
List.
5. smart television ad distribution control method, which comprises the steps of:
A, control data are requested to platform courses server, obtains initial ad to ad distribution server request configuration data and matches
Set data, the control data include at least advertisement whether available configuration item；
B, the initial ad configuration data is constrained to obtain final advertisement configuration data according to control data；
C, downloading advertising data is requested to material download server according to final advertisement configuration data.
6. smart television ad distribution control method as claimed in claim 5, which is characterized in that also wrapped after the step C
Include following steps:
D, the ad data is shown.
7. smart television ad distribution control method as claimed in claim 6, which is characterized in that also wrapped after the step D
Include following steps:
E, ad data is acquired in real time and is counted to obtain statistical data；
F, it uploads statistical data and gives monitoring of the advertisement server.
8. smart television ad distribution control method as claimed in claim 5, which is characterized in that the control data bag includes number
According to version number；And/or ad spot types；And/or advertising format；And/or advertisement maximum time；And/or advertisement maximum sound
Amount；And/or whether advertisement can be exited；And/or advertisement can exit time；And/or whether advertisement can be clicked；And/or App is white
List.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201811333075.6A CN109274997A (en) | 2018-11-09 | 2018-11-09 | Smart television ad distribution control system and method |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201811333075.6A CN109274997A (en) | 2018-11-09 | 2018-11-09 | Smart television ad distribution control system and method |
Publications (1)
| Publication Number | Publication Date |
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| CN109274997A true CN109274997A (en) | 2019-01-25 |
Family
ID=65192447
Family Applications (1)
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| CN201811333075.6A Pending CN109274997A (en) | 2018-11-09 | 2018-11-09 | Smart television ad distribution control system and method |
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| CN108241990A (en) * | 2016-12-26 | 2018-07-03 | 北京奇虎科技有限公司 | Configuration, control method and its corresponding device are launched in moving advertising |
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2018
- 2018-11-09 CN CN201811333075.6A patent/CN109274997A/en active Pending
Patent Citations (6)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| WO2009099916A2 (en) * | 2008-01-31 | 2009-08-13 | Qualcomm Incorporated | Systems and methods for controlling advertisements on wireless device assets |
| CN101593331A (en) * | 2008-05-31 | 2009-12-02 | 华为技术有限公司 | A kind of system of selection of ad content, system and device |
| CN104519408A (en) * | 2014-11-25 | 2015-04-15 | 四川长虹电器股份有限公司 | Advertising data monitoring system and method based on smart television |
| CN105913282A (en) * | 2016-04-12 | 2016-08-31 | 乐视控股（北京）有限公司 | Advertisement publishing total amount control method, advertisement publishing total amount control device and advertisement server thereof |
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| PB01 | Publication | ||
| PB01 | Publication | ||
| SE01 | Entry into force of request for substantive examination | ||
| SE01 | Entry into force of request for substantive examination | ||
| RJ01 | Rejection of invention patent application after publication |
Application publication date: 20190125 |
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| RJ01 | Rejection of invention patent application after publication |