CN108241990A

CN108241990A - Configuration, control method and its corresponding device are launched in moving advertising

Info

Publication number: CN108241990A
Application number: CN201611218527.7A
Authority: CN
Inventors: 许萍娥
Original assignee: Beijing Qihoo Technology Co Ltd
Current assignee: Beijing Qihoo Technology Co Ltd
Priority date: 2016-12-26
Filing date: 2016-12-26
Publication date: 2018-07-03

Abstract

The present invention provides a kind of moving advertising and launches configuration, control method and its corresponding device, according to the popularization plan for being used to launch moving advertising of pre-configuration, it determines mobile listener clustering at least one of associated at least one stock properties of the popularization plan, multiple classification options for carrying out refinement division to mobile crowd according to the classification is provided for each single item classification；Classification options combination according to being selected to every mobile listener clustering determines crowd's packet description information；The crowd's packet to match to data management platform server sync and crowd's packet description information and effective covering number for crowd packet statistics；Effective covering number that the crowd packet and those crowds determined according to user instruction locking user wraps, to launch the moving advertising to the target object of crowd's packet corresponding number.The process that corresponding target object orientation dispensing advertisement is wrapped to mobile crowd can be realized by the present invention, configuration meets crowd's packet that requirement is launched in advertisement, not only embody dispensing range, more accurately crowd's orientation is realized, and also makes dispensing better while saving advertisement and launching cost.

Description

Mobile advertisement putting configuration and control method and corresponding devices thereof

Technical Field

The invention relates to the technical field of advertisement putting, in particular to a mobile advertisement putting configuration and control method and a corresponding device thereof.

Background

With the development of mobile networks, more and more services and services can be carried on mobile terminals, and the development gradually progresses from the original function of simply making a call and a short message to various services such as multimedia messages, instant messages, videos and the like, especially the development of mobile broadband access. Here a huge advertiser opportunity is created. Although the advertisement is more and more popular at present, most of the existing advertisements are directly delivered in a large area, for example, the advertisements are delivered without dividing regions, time and crowds, or the advertisements are directly delivered in the whole network. Although the advertising method is wide in publicity, the amount of capital spent is huge. And correct information cannot be effectively transmitted, and the advertisement putting effect can be accurately mastered.

In the prior art, the delivery of mobile terminal advertisements needs the support of server technology, and the precise delivery effect of the mobile advertisements by the advertisers is influenced by the functional logic division of interaction between the server and the advertiser user terminal, so that the above problems are also caused once the interactive functional logic is not scientifically deployed.

Disclosure of Invention

The primary objective of the present invention is to provide a mobile advertisement delivery configuration and control method and corresponding device, which can solve at least one of the above technical defects, especially the technical defect that the advertisement delivery effect cannot be accurately grasped.

Another object of the present invention is to provide a mobile advertisement delivery control method and a corresponding device thereof.

Based on the purpose, the invention adopts the following technical scheme:

the invention provides a mobile advertisement putting configuration method, which comprises the following steps:

determining at least one mobile crowd classification associated with at least one built-in attribute of a promotion plan according to the pre-configured promotion plan for delivering the mobile advertisement, and providing a plurality of classification options for refining and dividing the mobile crowd according to the classification for each classification;

determining crowd packet description information according to a classification option combination selected by classifying each mobile crowd;

synchronizing the crowd packets matched with the crowd packet description information and the effective coverage number counted for the crowd packets to a data management platform server;

and locking the crowd bags determined by the user and the effective coverage number of the crowd bags according to the user instruction so as to deliver the mobile advertisement to the target objects with the corresponding number of the crowd bags.

In one embodiment, the determining at least one mobile demographic category associated with at least one built-in attribute of the promotion program further comprises: and acquiring a promotion plan created by a user for delivering the mobile advertisement through a user interface.

In one embodiment, the promotion plan includes a first built-in attribute defined as a destination attribute, and further includes a second built-in attribute defined as a content attribute, and each built-in attribute is linked with at least one classification option corresponding to the mobile crowd classification.

In one embodiment, the first built-in attribute defined as the objective attribute is used for characterizing a promotion objective of the promotion plan, which is one of a plurality of preset promotion objectives, each corresponding to a combination of a plurality of options provided for the mobile crowd classification.

In one embodiment, the second built-in attribute defined as the content attribute is used to characterize the promotion content of the promotion plan, which is one of a plurality of preset promotion purposes, and each preset promotion content corresponds to a classification option combination of each of the plurality of mobile crowd classifications.

In one embodiment, the change of the built-in attribute corresponds to the change of the combination of the classification options of each classification, resulting in the change of the crowd packet description information.

In one embodiment, the mobile crowd targeting component is invoked, and one or more crowd packages and the effective number of covered people are displayed in a list in a component interface corresponding to the targeting component, so that the one or more crowd packages determined by the user in the list are the finally locked crowd packages.

In one embodiment, the fields of each crowd package displayed in the list in the mobile crowd sourcing component interface include a crowd name field for uniquely determining the crowd package, a status field for determining the availability status of the crowd package to affect the locking effect thereof, and an effective coverage number field for reflecting the crowd package synchronized from the data management platform server.

In one embodiment, in response to a user operation instruction of one or more crowd packages in the list, list items corresponding to the crowd packages are synchronously modified.

In one embodiment, in response to a user setting instruction for the status of one of said crowd packets in said list, modifying the status field thereof accordingly such that only crowd packets whose status field is available are subjected to said locking; or,

responding to a statistical instruction of a user aiming at the effective coverage number of the crowd packet, and synchronously updating an effective coverage number field of the crowd packet to a data management platform server; or,

and responding to a deleting instruction of the user for deleting any crowd packet in the list, and correspondingly deleting the crowd packet from the list.

In one embodiment, the status field includes any one of open, pause, disable, and delete status, allowing the response to the statistical instruction if and only if the crowd packet is in the open status.

In one embodiment, when the status field is in a disabled and deleted status, the locking of the corresponding crowd package is prohibited.

In one embodiment, the user-created crowd package is added to the list of mobile crowd targeting components in response to an instruction to create a crowd package in the mobile crowd targeting component.

In one embodiment, in response to a sharing setting instruction for one of the crowd bags, the sharing attribute of the crowd bag is modified accordingly, so that the target crowd bag, the sharing attribute of which is sharable, is suitable for an associated user or a promotion plan sharing call authorized by the user who puts the mobile advertisement.

In one embodiment, the crowd package is displayed with a sharing identifier corresponding to the sharing attribute.

In one embodiment, the step of synchronizing the crowd package matched with the crowd package description information and the effective number of covered people counted for the crowd package to the data management platform server includes the following specific steps:

submitting the crowd packet description information to a data management platform server;

and acquiring the crowd packets which are fed back by the data management platform and matched according to the crowd packet description information, and synchronizing the crowd packets with the effective coverage number counted by the server in real time.

In one embodiment, one of the mobile crowd classifications is a crowd packet type screening classification that provides a plurality of classification options for classifying the crowd packets of the data management platform server, wherein each specific classification option determines that the server provides one or more crowd packets associated with the classification option.

In one embodiment, the plurality of classification options provided by the filtering classification are determined by one or more of the built-in attributes of the promotional program.

In one embodiment, a mobile advertisement delivery control method includes the following steps:

receiving a user instruction for starting mobile advertisement putting;

acquiring a target object in an effective coverage number range designated by a crowd packet locked by the user instruction from a data management platform server;

and pushing the pre-delivered mobile advertisement content to the target object.

In one embodiment, the crowd package is determined according to the mobile advertising placement configuration method of any one of claims 1 to 18.

The invention also provides a mobile advertisement putting configuration device, which comprises:

the system comprises a first determining module, a second determining module and a third determining module, wherein the first determining module is used for determining at least one mobile crowd classification associated with at least one built-in attribute of a pre-configured promotion plan for delivering mobile advertisements according to the pre-configured promotion plan and providing a plurality of classification options for refining and dividing mobile crowds according to the classification for each classification;

the second determining module is used for determining crowd packet description information according to the classification option combination selected by classifying all the mobile crowds;

the synchronization module is used for synchronizing the crowd packets matched with the crowd packet description information and the effective number of covered people counted for the crowd packets to a data management platform server;

and the releasing module is used for locking the crowd bags determined by the user and the effective coverage number of the crowd bags according to the user instruction so as to release the mobile advertisement to the target objects with the corresponding number of the crowd bags.

In one embodiment, a mobile advertisement delivery control device includes the following steps:

receiving a user instruction for starting mobile advertisement putting;

In one embodiment, the crowd package is the crowd package determined by any one of the mobile advertisement delivery configuration devices in the above embodiments.

The mobile advertisement delivery configuration and control method and the corresponding device thereof determine at least one mobile crowd classification associated with at least one built-in attribute of a pre-configured promotion plan for delivering mobile advertisements according to the pre-configured promotion plan, and provide a plurality of classification options for refining and dividing mobile crowds according to the classification for each classification; determining crowd packet description information according to a classification option combination selected by classifying each mobile crowd; synchronizing the crowd packets matched with the crowd packet description information and the effective coverage number counted for the crowd packets to a data management platform server; and locking the crowd bags determined by the user and the effective coverage number of the crowd bags according to the user instruction so as to deliver the mobile advertisement to the target objects with the corresponding number of the crowd bags. The invention can realize scientific division of labor between the terminal used by the advertiser and the corresponding server, the terminal provides a reasonable configuration interface, the user can select the classified options of various finely classified mobile crowds on the interface, and the user interacts with the server according to the description information formed by combining the classified options to obtain the corresponding crowd packet from the server, thereby more accurately determining the delivery object of the related advertisement. All the calculation works are interacted between the server and the data management platform server, and the terminal does not need to perform a large amount of calculation works, so that the advertisement master user can more efficiently and accurately perform advertisement putting configuration, the advertisement putting range is specified, and the advertisement putting effect is better while the advertisement putting cost is saved.

In addition, through linkage with the built-in attribute of the promotion plan, the inconsistent crowd packet information is directly filtered, the trouble that a user judges configuration by himself is avoided, time is saved, and the effectiveness and the accuracy of the crowd packet description information are improved. The shared crowd packet function enables crowd packets among different account numbers of the advertiser to be exchanged conveniently and easily, and meanwhile, the repeated utilization rate of user configuration data is improved. The crowd scale of the crowd bag is displayed in the crowd bag list of the mobile crowd direction component interface, the current number of people can be counted in real time, the crowd bag is simple and clear, and a user can know the state of the crowd bag through the list, so that the user can conveniently decide whether to carry out advertisement putting on the crowd bag or not.

Additional aspects and advantages of the invention will be set forth in part in the description which follows, and in part will be obvious from the description, or may be learned by practice of the invention.

Drawings

The foregoing and/or additional aspects and advantages of the present invention will become apparent and readily appreciated from the following description of the embodiments, taken in conjunction with the accompanying drawings of which:

FIG. 1 is a flow diagram of a mobile advertising placement configuration method of an embodiment;

FIG. 2 is a flow diagram of a mobile advertisement placement control method of an embodiment;

FIG. 3 is a block diagram of a mobile advertising placement configuration apparatus of an embodiment;

FIG. 4 is a block diagram of a mobile advertisement placement control apparatus according to an embodiment;

FIG. 5 is a diagram of a user interface for adding promotional groups in connection with a promotional plan, according to one embodiment;

FIG. 6 is a user interface diagram of a crowd-sourced list in the mobile crowd-sourcing component of one embodiment;

FIG. 7 is a user interface diagram of a multi-account shared crowd package, under an embodiment.

Detailed Description

Reference will now be made in detail to embodiments of the present invention, examples of which are illustrated in the accompanying drawings, wherein like or similar reference numerals refer to the same or similar elements or elements having the same or similar function throughout. The embodiments described below with reference to the drawings are illustrative only and should not be construed as limiting the invention.

As used herein, the singular forms "a", "an", "the" and "the" are intended to include the plural forms as well, unless the context clearly indicates otherwise. It will be further understood that the terms "comprises" and/or "comprising," when used in this specification, specify the presence of stated features, integers, steps, operations, elements, and/or components, but do not preclude the presence or addition of one or more other features, integers, steps, operations, elements, components, and/or groups thereof. It will be understood that when an element is referred to as being "connected" or "coupled" to another element, it can be directly connected or coupled to the other element or intervening elements may also be present. Further, "connected" or "coupled" as used herein may include wirelessly connected or wirelessly coupled. As used herein, the term "and/or" includes all or any element and all combinations of one or more of the associated listed items.

It will be understood by those skilled in the art that, unless otherwise defined, all terms (including technical and scientific terms) used herein have the same meaning as commonly understood by one of ordinary skill in the art to which this invention belongs. It will be further understood that terms, such as those defined in commonly used dictionaries, should be interpreted as having a meaning that is consistent with their meaning in the context of the prior art and will not be interpreted in an idealized or overly formal sense unless expressly so defined herein.

The implementation of the invention is realized based on a certain hardware network platform architecture. Specifically, the construction of an advertisement system may include a business server for planning advertisement placement objects and a data management platform for implementing advertisement placement. The service server receives a starting instruction of the user terminal, and can provide a plurality of crowd classifications associated with crowd package information and classification options for classification refinement for an advertiser, the advertiser selects crowd package description information which is screened out in linkage with built-in attributes of a promotion plan on a platform of the user terminal and is suitable for advertisement delivery, and sends the description information of the crowd package to a data management platform, namely a DMP system, the data management platform determines all crowd packages conforming to the description information according to the description information and counts the effective coverage number of each crowd package, and the advertiser can select and lock the crowd package to be delivered from the crowd packages.

Fig. 1 is a flow diagram of a mobile advertisement placement configuration method of an embodiment.

step S101: according to a pre-configured promotion plan for delivering mobile advertisements, at least one mobile crowd classification associated with at least one built-in attribute of the promotion plan is determined, and a plurality of classification options for carrying out detailed division on mobile crowds according to the classification are provided for each classification.

The promotion plan refers to an independent putting strategy of a promotion service client, and not only is a promotion action guide, but also is a measure for detecting whether the promotion effect reaches an expected target, so that a reasonable promotion plan becomes an essential content in the promotion strategy. The promotion plans are composed of promotion groups, and one promotion plan may contain no more than 1000 promotion groups. The promotion group is equivalent to a subset of the promotion plan, and keywords matching with the promotion products, such as a release region, a release medium, a directional mode and the like, can be set at the promotion group level. The promotional group is a combination of a set of creatives, which are words or pictures that are shown to potential customers, which are a subset of the promotional group. A complete promotion program consists of promotion groups and creatives.

The process of creating the promotion plan includes creating information related to the crowd, such as promotion purposes, promotion contents and the like. Fig. 5 is a user interface diagram of adding a promotion group in linkage with a promotion plan according to an embodiment, where promotion purposes include application download, mobile website promotion, and application activation; the promotion content, i.e., the promotion group, includes targeted setting selections of a plurality of crowd categories, such as regions, crowds, devices, advertisement types, media resources, and the like, as shown in fig. 5. These demographic categories also include classification options for their refined partitioning. And the service server acquires a promotion plan which is created by the user and used for delivering the mobile advertisement through the user interface. The promotion plan contains a first built-in attribute defined as a destination attribute, i.e., promotion-destination application activation, and also contains a second built-in attribute defined as a content attribute, i.e., promotion content, including the restrictive conditions described above for the promotion plan shown in fig. 5. And determining at least one mobile crowd classification associated with at least one built-in attribute of the promotion plan, such as an application activated mobile crowd classification associated with a first built-in attribute promotion purpose, wherein classification options corresponding to the application activation of the built-in attribute linked mobile crowd classification comprise all, download of inactive crowds, custom release crowds, humanized redirection crowds and the like. When the promotion plan is selected, the crowd classification option is automatically linked with the selected plan. A first built-in attribute, defined as a goal attribute, is used to characterize a promotional goal of the promotional plan, which is one of three preset promotional goals, each corresponding to a combination of options provided for the mobile demographic classification. In this embodiment, the application download cannot deliver the download inactivated population and the personalized redirection population, the mobile website promotion cannot deliver the personalized redirection population, and the application activation can deliver all the populations including the download inactivated population, the personalized redirection population and the custom delivery population. Downloading the inactivated crowd including the inactivated crowd is a crowd who downloads and installs the app installation package of the mobile phone assistant but is never opened; the personalized redirection crowd refers to a target crowd which is redirected to be delivered according to the behavior of the user for browsing the details of the website commodities. The user-defined putting crowd comprises: the conventional oriented crowd refers to oriented delivery for a batch of target users and shows creative forms such as conventional pictures, character chains and the like; the characteristic crowd utilizes a user characteristic label combination mined by a 360DMP system to carry out multi-dimensional crowd portrait analysis, and the crowd is accurately positioned mainly from multiple dimensions such as gender, age, academic history, consumption capability, occupation, shopping interest, industry interest, mobile application interest and the like to define the crowd; the activated crowd downloads the installation package of the hand-assisted app for installation, and the activated crowd is opened; and downloading the uninstalled crowd, and downloading the installation package of the hand-assisted app, wherein the crowd does not carry out installation. When the application download is selected as the promotion purpose, the download inactivated crowd and the personalized redirection crowd in the classification options can be automatically hidden; when the mobile website promotion is selected, the personalized redirection classification option can be automatically hidden; when application activation is selected, all sort options are displayed.

The second built-in attribute defined as a content attribute is used for representing promotion content of the promotion plan, and is one of a plurality of preset promotion purposes, and each preset promotion content corresponds to a combination of classification options of each of the plurality of mobile crowd classifications. After the promotion purpose is determined and selected, all classification options are determined, the promotion group is added, and the name of the promotion group is set first, and can be named according to media, crowds or activity content so as to adjust the delivery effect. Then directionally setting mobile crowd classification options for delivering advertisements, wherein the region classification items refer to advertisement delivery areas, and an advertiser can directly select all regions or evaluate the region requirements of promoted products to change into the designated regions; the crowd classification item can display crowd classification options which can be used for advertising according to the promotion purpose selected by the advertiser, and the advertiser can select at least one pre-advertising crowd classification option; the device type items comprise subdivision option device types and network environments, wherein the device types refer to pre-released device types, all devices or only a smart phone, only a tablet computer and the like can be selected, and all or only wifi, only a mobile network and the like can be selected for the network environments of the released devices; the pre-promoted advertisement type classification item can select all or self-defined matched advertisement types; the media resource classification items comprise two options of intelligent optimization of the whole network and media package placement. In addition, the promotion plan still links with the APP that binds, because the installation does not activate crowd package, download and does not install crowd package, activated crowd package these three kinds of crowd package are relevant with the APP, only has put in this APP and can select the crowd package that corresponds. A plurality of APPs can be bound to an advertiser, but the APP is with promoting the plan binding, so when having selected the promotion plan, need will install not activated crowd package, download not install crowd package, activated crowd package etc. and APP relevant crowd package and this plan corresponding APP id match, filter unmatched crowd package. After all classification options and matched APP post-estimation bids are determined, the amount can not be lower than 0.1 yuan. All the above contents constitute a promotion group. As shown in fig. 5, after selecting the description information composed of all the classification options, such as all the regions in the region classification items, all the crowd classification items, all the device classification items, all the advertisement type classification items, and the classification options for the intelligent optimization of the whole network in the media resources, etc., the creative can be continuously added by clicking the next step.

Step S102: and determining crowd packet description information according to the classification option combination selected for classifying each mobile crowd.

One of the mobile crowd categories is a crowd packet type screening category, and a plurality of category options provided by the screening category are used for carrying out category division on the crowd packets of the data management platform server, wherein each specific category option decides that the server provides one or more crowd packets associated with the category option. The plurality of classification options provided by the filtering classification are dependent on one or more of the built-in attributes of the promotional program. The service server determines the classification options of each classification according to the built-in attributes of the promotion plan, the advertiser forms the description information of the target object crowd package of the promotion plan by selecting the options in the step S101, and the change of the built-in attributes of the promotion plan corresponds to the change of the classification option combination of each classification, so that the description information of the crowd package is changed.

Step S103: and synchronizing the crowd packets matched with the crowd packet description information and the effective coverage number counted for the crowd packets to a data management platform server.

Fig. 6 is a diagram of a user interface of a crowd list in the mobile crowd direction component of the embodiment. After the crowd package description information is determined, the description information of the crowd package is sent to a data management platform, namely a DMP system, the data management platform determines all the crowd packages which accord with the description information according to the description information and counts the effective coverage number of each crowd package, and an advertiser can select and lock the crowd package to be launched from the crowd packages. The step of synchronizing the crowd packets matched with the crowd packet description information and the effective number of covered people counted for the crowd packets to a data management platform server comprises the following specific steps: submitting the crowd packet description information to a data management platform server; and acquiring the crowd packets which are fed back by the data management platform and matched according to the crowd packet description information, and synchronizing the crowd packets with the effective coverage number counted by the server in real time. And calling a mobile crowd orienting component, and synchronizing DMP system data to display one or more crowd packages determined by the description information and the effective coverage number of the crowd packages in a list in a component interface corresponding to the orienting component, wherein the one or more crowd packages determined by the user in the list are finally locked crowd packages. The fields of each crowd package displayed in the list in the mobile crowd sourcing component interface include a crowd name field for uniquely determining the crowd package, a status field for determining the available status of the crowd package to affect the locking effect of the crowd package, and an effective coverage number field for reflecting the crowd package synchronized from the data management platform server. In addition, the list also displays fields of crowd category, putting terminal, creating time, task progress and related operations of the crowd package. And when the user operates any one or more crowd packs in the list, synchronously modifying list items corresponding to the crowd packs.

For example, in response to a user setting instruction for the status of one crowd package in the list, the status field is modified accordingly so that only crowd packages whose status field is available are subjected to the locking; the status field includes any one of open, pause, invalid and deleted states that allow the statistical instruction to be responded to if and only if the crowd packet is in the open state. When the crowd package is in an open state, the DMP system platform can continuously calculate and acquire users meeting conditions, and the crowd scale is increased by carrying out statistics through IMEI (identity information equipment) codes (which are used for distinguishing the identifications of mobile equipment, like the identity numbers of people, and each equipment corresponds to one code). When the user, namely an advertiser, feels that the crowd size reaches the expected value, the user can click the mark icon of the operation bar to modify the state field of the crowd packet to pause, and at the moment, the DMP system platform can keep the existing crowd size and the existing IMEI code, so that new crowds are not added. And when the status field is in a failure and deletion status, the locking of the corresponding crowd packet is forbidden. The crowd bag can still be seen in the crowd-sourcing component list so as to enable an advertiser to clearly know the state of the crowd bag, but the crowd bag in a failure and deletion state cannot be locked and put in advertisements. If the state of the crowd package which is locked and added before is changed into failure or deletion, the crowd package can only be deleted in the list, but even if the crowd package is not deleted, the crowd package in the failure or deletion state cannot be released. Or responding to a counting instruction of the user aiming at the effective number of the people covered by the crowd package, synchronously updating the effective number of the people covered by the crowd package to the data management platform server, clicking a counting chart in the list operation option to refresh the currently counted IMEI code, and correspondingly changing the crowd scale of the crowd package corresponding to the list. Or responding to a deleting instruction of the user to delete any crowd pack in the list, and correspondingly deleting the crowd pack from the list. Clicking a deletion icon of the corresponding crowd packet in the operation option, namely jumping out of the prompt box to determine whether to delete the crowd packet, if so, deleting the crowd packet, and then not displaying the crowd packet in the locked list, and if not, returning to the list interface again.

In addition to the crowd packages screened out through linkage, a new crowd package can be added to the list, and the crowd package created by the user is added to the mobile crowd oriented component list in response to an instruction for creating the crowd package in the mobile crowd oriented component. The created crowd package includes a historically used crowd package as well as a custom crowd package. Clicking a link of a newly-built crowd in the mobile crowd targeting component interface to prompt whether to select a historical crowd packet, displaying the interface list when the selection is yes, and arranging all used crowd packets according to a time reverse sequence, wherein an advertiser can select more historical crowd packets which are required to be added or deleted by mistake. If not, a new crowd packet can be defined by self, and all the description information related to the attributes of the crowd packet can be included.

All crowd packs created by advertisers can be used for advertisement putting and can also be shared among multiple accounts. FIG. 7 is a diagram of a user interface for a multi-account shared crowd package. Because there is a situation that one advertiser has a plurality of account numbers, in order to save the trouble of recreating the same crowd package, the function of sharing the crowd package can be opened between the two account numbers. This function can be set in the background of the DMP. And responding to a sharing setting instruction aiming at one crowd package, and correspondingly modifying the sharing attribute of the crowd package so that the target crowd package with the sharing attribute being sharable is suitable for the associated user or promotion plan sharing call authorized by the user who puts the mobile advertisement. The identity of the other party is determined through the unique IDs of the two parties, and all the crowd information data attached with the sharing attribute are transmitted from one account to the other party, so that the sharing function is realized. And when the crowd package obtained through the sharing of the account of the other party is displayed in the crowd package list of the mobile crowd component, the sharing identification corresponding to the sharing attribute is displayed together.

Step S104: and locking the crowd bags determined by the user and the effective coverage number of the crowd bags according to the user instruction so as to deliver the mobile advertisement to the target objects with the corresponding number of the crowd bags.

After all crowd packages determined by built-in attributes of the promotion plan and the crowd packages obtained by a sharing mode are obtained, effective coverage numbers corresponding to the crowd packages are correspondingly determined, users can submit the crowd packages to a service server on a webpage for advertisement putting, after the crowd packages needing to be put with advertisements are determined, information of the crowd packages configured by an advertiser is locked, after the crowd packages are selected to be submitted for putting, the mobile crowd directing component can jump to a new interface from a crowd package list interface and display the selected crowd packages and the number of the crowd covered in common, the advertiser can easily know the putting condition of the advertisements through the interface, and if the advertiser wants to continue to edit the crowd packages, the advertiser can enter the mobile crowd directing component again to edit by clicking editing marks on the interface.

In one embodiment, as shown in fig. 2, a mobile advertisement placement control method is provided. The method is mainly used for realizing the releasing process and comprises the following steps:

s201: a user instruction to initiate mobile advertisement delivery is received.

To implement the promotion plan, a user instruction for starting mobile advertisement putting is received, an advertiser sends the user instruction for putting the advertisement to a service server, and all related crowd classification options are determined according to built-in attributes of the promotion plan. These crowd classification options constitute the description information of the crowd package.

S202: and acquiring the target object in the effective coverage number range specified by the crowd packet locked by the user instruction from the data management platform server.

And the service server synchronizes the crowd packet description information determined in the last step to a data management platform server, and the server determines a crowd packet meeting the requirement according to the crowd packet description information and counts the effective number of people covered by the crowd packet as a target object for advertisement delivery.

S203: and pushing the pre-delivered mobile advertisement content to the target object.

Having determined the target objects for advertisement delivery, advertisers select these target objects through user operations on the data management platform server and utilize the service server for advertisement delivery.

The invention can realize scientific division of labor between the terminal used by the advertiser and the corresponding server, the terminal provides a reasonable configuration interface, the user can select the classified options of various finely classified mobile crowds on the interface, and the user interacts with the server according to the description information formed by combining the classified options to obtain the corresponding crowd packet from the server, thereby more accurately determining the delivery object of the related advertisement. All the calculation works are interacted between the server and the data management platform server, and the terminal does not need to perform a large amount of calculation works, so that the advertisement master user can more efficiently and accurately perform advertisement putting configuration, the advertisement putting range is specified, and the advertisement putting effect is better while the advertisement putting cost is saved.

Fig. 3 is a block diagram of a processing apparatus for notifying information of a mobile terminal according to an embodiment.

Based on the mobile advertisement putting configuration method, the invention also provides a mobile advertisement putting configuration device, which comprises the following steps: a first determination module 301, a second determination module 302, a synchronization module 303, and a delivery module 304.

The first determining module 301 is configured to determine, according to a pre-configured promotion plan for delivering mobile advertisements, at least one mobile crowd classification associated with at least one built-in attribute of the promotion plan, and provide a plurality of classification options for performing refined division on mobile crowds according to the classification for each classification; the second determining module 302 is configured to determine crowd packet description information according to a selected classification option combination for each of the mobile crowd classifications; the synchronization module 303 is configured to synchronize the crowd packet matching the crowd packet description information and the number of effective coverage people counted for the crowd packet with the data management platform server; the delivery module 304 is configured to lock the crowd bags determined by the user and the effective coverage number of the crowd bags according to the user instruction, so as to deliver the mobile advertisement to the target objects in the corresponding number of the crowd bags.

The first determining module 301 determines at least one mobile crowd classification associated with at least one built-in attribute of a pre-configured promotion plan for delivering mobile advertisements according to the pre-configured promotion plan, and provides a plurality of classification options for performing detailed division on mobile crowds according to the classification for each classification.

The process of creating the promotion plan includes creating information related to the crowd, such as promotion purposes, promotion contents and the like. Fig. 5 is a user interface diagram of adding a promotion group in linkage with a promotion plan according to an embodiment, where promotion purposes include application download, mobile website promotion, and application activation; the promotion content, i.e., the promotion group, includes targeted setting selections of a plurality of crowd categories, such as regions, crowds, devices, advertisement types, media resources, and the like, as shown in fig. 5. These demographic categories also include classification options for their refined partitioning. And the service server acquires a promotion plan which is created by the user and used for delivering the mobile advertisement through the user interface. The promotion plan contains a first built-in attribute defined as a destination attribute, i.e., promotion-destination application activation, and also contains a second built-in attribute defined as a content attribute, i.e., promotion content, including the restrictive conditions described above for the promotion plan shown in fig. 5. The first determination module 301 determines at least one mobile demographic category associated with at least one built-in attribute of the promotion plan, such as an application-activated mobile demographic category associated with a first built-in attribute promotion objective, and the category options corresponding to the built-in attribute-linked mobile demographic category application activation include all, download inactive demographics, custom impression demographics, personalized redirect demographics, and the like. When the promotion plan is selected, the crowd classification option is automatically linked with the selected plan. A first built-in attribute, defined as a goal attribute, is used to characterize a promotional goal of the promotional plan, which is one of three preset promotional goals, each corresponding to a combination of options provided for the mobile demographic classification. In this embodiment, the application download cannot deliver the download inactivated population and the personalized redirection population, the mobile website promotion cannot deliver the personalized redirection population, and the application activation can deliver all the populations including the download inactivated population, the personalized redirection population and the custom delivery population. Downloading the inactivated crowd including the inactivated crowd is a crowd who downloads and installs the app installation package of the mobile phone assistant but is never opened; the personalized redirection crowd refers to a target crowd which is redirected to be delivered according to the behavior of the user for browsing the details of the website commodities. The user-defined putting crowd comprises: the conventional oriented crowd refers to oriented delivery for a batch of target users and shows creative forms such as conventional pictures, character chains and the like; the characteristic crowd utilizes a user characteristic label combination mined by a 360DMP system to carry out multi-dimensional crowd portrait analysis, and the crowd is accurately positioned mainly from multiple dimensions such as gender, age, academic history, consumption capability, occupation, shopping interest, industry interest, mobile application interest and the like to define the crowd; the activated crowd downloads the installation package of the hand-assisted app for installation, and the activated crowd is opened; and downloading the uninstalled crowd, and downloading the installation package of the hand-assisted app, wherein the crowd does not carry out installation. When the application download is selected as the promotion purpose, the download inactivated crowd and the personalized redirection crowd in the classification options can be automatically hidden; when the mobile website promotion is selected, the personalized redirection classification option can be automatically hidden; when application activation is selected, all sort options are displayed.

The second built-in attribute defined as a content attribute is used for representing promotion content of the promotion plan, and is one of a plurality of preset promotion purposes, and each preset promotion content corresponds to a combination of classification options of each of the plurality of mobile crowd classifications. After the first determining module 301 determines and selects the promotion purpose, it starts to determine each classification option, and the adding promotion group first sets a promotion group name, which may be named according to media, people or activity content so as to adjust the delivery effect. Then directionally setting mobile crowd classification options for delivering advertisements, wherein the region classification items refer to advertisement delivery areas, and an advertiser can directly select all regions or evaluate the region requirements of promoted products to change into the designated regions; the crowd classification item can display crowd classification options which can be used for advertising according to the promotion purpose selected by the advertiser, and the advertiser can select at least one pre-advertising crowd classification option; the device type items comprise subdivision option device types and network environments, wherein the device types refer to pre-released device types, all devices or only a smart phone, only a tablet computer and the like can be selected, and all or only wifi, only a mobile network and the like can be selected for the network environments of the released devices; the pre-promoted advertisement type classification item can select all or self-defined matched advertisement types; the media resource classification items comprise two options of intelligent optimization of the whole network and media package placement. In addition, the promotion plan still links with the APP that binds, because the installation does not activate crowd package, download and does not install crowd package, activated crowd package these three kinds of crowd package are relevant with the APP, only has put in this APP and can select the crowd package that corresponds. An advertiser can bind a plurality of APPs, but the APPs are with promoting plan binding, so when first determination module 301 has selected the promotion plan, need will install not activated crowd package, download not installing crowd package, activated crowd package etc. and APP relevant crowd package and this plan corresponding APP id match, filter unmatched crowd package. After all classification options and matched APP post-estimation bids are determined, the amount can not be lower than 0.1 yuan. All the above contents constitute a promotion group. As shown in fig. 5, after selecting the description information composed of all the classification options, such as all the regions in the region classification items, all the crowd classification items, all the device classification items, all the advertisement type classification items, and the classification options for the intelligent optimization of the whole network in the media resources, etc., the creative can be continuously added by clicking the next step.

The second determining module 302 is configured to determine the crowd-bag description information according to the selected combination of classification options for each of the mobile crowd classifications.

One of the mobile crowd categories is a crowd packet type screening category, and a plurality of category options provided by the screening category are used for carrying out category division on the crowd packets of the data management platform server, wherein each specific category option decides that the server provides one or more crowd packets associated with the category option. The plurality of classification options provided by the filtering classification are dependent on one or more of the built-in attributes of the promotional program. The second determining module 302 determines the classification options of each category according to the built-in attributes of the promotion plan, the advertiser forms the description information of the target object crowd package of the promotion plan by selecting the options described in the first determining module 301, and the change of the built-in attributes of the promotion plan corresponds to the change of the classification option combination of each category, resulting in the change of the description information of the crowd package.

The synchronization module 303 is configured to synchronize the crowd packet matching the crowd packet description information and the number of effective coverage people counted for the crowd packet with the data management platform server.

Fig. 6 is a diagram of a user interface of a crowd list in the mobile crowd direction component of the embodiment. After the crowd package description information is determined, the description information of the crowd package is sent to a data management platform, namely a DMP system, the data management platform determines all the crowd packages which accord with the description information according to the description information and counts the effective coverage number of each crowd package, and an advertiser can select and lock the crowd package to be launched from the crowd packages. The step of synchronizing the crowd package matched with the crowd package description information and the effective number of covered people counted for the crowd package by the synchronization module 303 to the data management platform server comprises the following specific steps: the synchronization module 303 submits the crowd packet description information to a data management platform server; the synchronization module 303 obtains the crowd packets matched according to the crowd packet description information fed back by the data management platform, and synchronizes the effective number of coverage counted by the server in real time for the crowd packets. The synchronization module 303 invokes the mobile crowd sourcing component, and synchronizes the DMP system data to display one or more crowd packs determined by the description information and the effective coverage number thereof in a list in a component interface corresponding to the mobile crowd sourcing component, so that the one or more crowd packs determined by the user in the list are finally locked crowd packs. The fields of each crowd package displayed in the list in the mobile crowd sourcing component interface include a crowd name field for uniquely determining the crowd package, a status field for determining the available status of the crowd package to affect the locking effect of the crowd package, and an effective coverage number field for reflecting the crowd package synchronized from the data management platform server. In addition, the list also displays fields of crowd category, putting terminal, creating time, task progress and related operations of the crowd package. And when the user operates any one or more crowd packs in the list, synchronously modifying list items corresponding to the crowd packs.

The delivery module 304 is configured to lock the crowd bags determined by the user and the effective coverage number of the crowd bags according to the user instruction, so as to deliver the mobile advertisement to the target objects in the corresponding number of the crowd bags.

After all crowd packages determined by built-in attributes of the promotion plan and crowd packages obtained by a sharing mode are obtained, effective coverage numbers corresponding to the crowd packages are correspondingly determined, the putting module 304 can submit the crowd packages to a service server on a webpage for advertisement putting, after the crowd packages which want to put advertisements are determined, crowd package information configured by an advertiser is locked, after the putting module 304 selects to submit the advertisements, the mobile crowd directing component can jump to a new interface from a crowd package list interface and display the selected crowd packages and the number of the crowd covered in common, the advertiser can easily know the putting condition of the advertisements through the interface, and if the advertiser wants to continue to edit the crowd packages, the advertiser can reenter the mobile crowd directing component for editing by clicking editing marks on the interface.

In one embodiment, as shown in fig. 4, a mobile advertisement delivery control device is provided. The method is mainly used for realizing the releasing process and comprises the following modules:

the receiving module 401 is configured to receive a user instruction for starting mobile advertisement delivery.

To implement the promotion plan, the receiving module 401 receives a user instruction for starting mobile advertisement delivery, and the advertiser sends the user instruction for delivering the advertisement to the service server and determines all the associated crowd classification options according to the built-in attributes of the promotion plan. These crowd classification options constitute the description information of the crowd package.

The obtaining module 402 is configured to obtain, from the data management platform server, a target object within an effective coverage number range specified by the crowd package locked by the user instruction.

The obtaining module 402 synchronizes the crowd packet description information determined in the previous step to the data management platform server, and the server determines a crowd packet meeting the requirement according to the crowd packet description information and counts the number of effective covered people as a target object for advertisement delivery.

The delivery module 403 is configured to deliver the pre-delivered mobile advertisement content to the target object.

Having determined the target objects for advertisement placement, the placement module 403 receives user operations on the data management platform server to select these target objects and utilizes the service server for advertisement placement.

It should be understood that, although the steps in the flowchart of fig. 1 are shown in order as indicated by the arrows, the steps are not necessarily performed in order as indicated by the arrows. The steps are not performed in the exact order shown and may be performed in other orders unless explicitly stated herein. Moreover, at least a portion of the steps in fig. 1 may include multiple sub-steps or multiple stages that are not necessarily performed at the same time, but may be performed at different times, in different orders, and may be performed alternately or at least partially with respect to other steps or other steps.

The foregoing is only a partial embodiment of the present invention, and it should be noted that, for those skilled in the art, various modifications and decorations can be made without departing from the principle of the present invention, and these modifications and decorations should also be regarded as the protection scope of the present invention.

Claims

1. A mobile advertisement placement configuration method is characterized by comprising the following steps:

2. The mobile advertising placement configuration method according to claim 1, wherein the determining at least one mobile demographic category associated with at least one built-in attribute of the promotion program is preceded by the steps of: and acquiring a promotion plan created by a user for delivering the mobile advertisement through a user interface.

3. The mobile advertising placement configuration method according to claim 1, wherein the promotion plan includes a first built-in attribute defined as a destination attribute and a second built-in attribute defined as a content attribute, and each built-in attribute is linked with at least one classification option corresponding to the mobile demographic classification.

4. The mobile advertising placement configuration method according to claim 3, wherein the first built-in attribute defined as a goal attribute is used for characterizing a promotion goal of the promotion plan, which is one of a plurality of preset promotion goals, each preset promotion goal corresponding to a combination of a plurality of options provided for the mobile crowd classification.

5. The mobile advertising placement configuration method according to claim 3, wherein the second built-in attribute defined as a content attribute is used to characterize the promotion content of the promotion plan, which is one of a plurality of preset promotion purposes, and each preset promotion content corresponds to a classification option combination of each of the plurality of mobile crowd classifications.

6. The mobile advertising placement configuration method according to claim 3, wherein the change of the built-in attributes corresponds to a change of a combination of classification options of each classification, resulting in a change of crowd-bag description information.

7. The mobile advertising placement configuration method according to claim 1, comprising the steps of:

and calling a mobile crowd orienting component, and displaying one or more crowd packs and the effective coverage number of the crowd packs in a list in a component interface corresponding to the orienting component, wherein the one or more crowd packs determined by the user in the list are finally locked crowd packs.

8. The mobile advertising placement configuration method according to claim 7, wherein the fields of each crowd package displayed in the list in the mobile crowd sourcing component interface comprise a crowd name field for uniquely determining the crowd package, a status field for determining the availability status of the crowd package so as to influence the locking effect of the crowd package, and an effective coverage number field for reflecting the crowd package synchronized from the data management platform server.

9. The mobile advertising placement configuration method according to claim 8, wherein the list items corresponding to the crowd packets are modified synchronously in response to a user operation instruction of one or more crowd packets in the list.

10. A mobile advertisement placement configuration device is characterized by comprising the following modules: