CN108009846A - A kind of advertisement placement method, device and electronic equipment - Google Patents
A kind of advertisement placement method, device and electronic equipment Download PDFInfo
- Publication number
- CN108009846A CN108009846A CN201711213851.4A CN201711213851A CN108009846A CN 108009846 A CN108009846 A CN 108009846A CN 201711213851 A CN201711213851 A CN 201711213851A CN 108009846 A CN108009846 A CN 108009846A
- Authority
- CN
- China
- Prior art keywords
- advertisement
- state
- sales tactics
- cpd
- validity
- Prior art date
- Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
- Pending
Links
Classifications
-
- G—PHYSICS
- G06—COMPUTING OR CALCULATING; COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
Landscapes
- Business, Economics & Management (AREA)
- Engineering & Computer Science (AREA)
- Accounting & Taxation (AREA)
- Development Economics (AREA)
- Strategic Management (AREA)
- Finance (AREA)
- Game Theory and Decision Science (AREA)
- Entrepreneurship & Innovation (AREA)
- Economics (AREA)
- Marketing (AREA)
- Physics & Mathematics (AREA)
- General Business, Economics & Management (AREA)
- General Physics & Mathematics (AREA)
- Theoretical Computer Science (AREA)
- Management, Administration, Business Operations System, And Electronic Commerce (AREA)
Abstract
An embodiment of the present invention provides a kind of advertisement placement method, device and electronic equipment, wherein method includes：Whether detection invalidation functions switch is opened；If opening, the advertisement state of each advertisement to be put is detected；Wherein, the advertisement to be put is the advertisement corresponding to the advertisement serving policy pre-established；The advertisement serving policy determines according to the advertisement corresponding with sales tactics of pervasive strategy, the advertisement state include it is effective, invalid, never fail；The advertisement serving policy, which is included in, is determined for compliance with the advertisement states of preset rules to be invalid in the corresponding advertisement of the sales tactics；According to the advertisement serving policy, corresponding dispensing state is advertisement that is effective and never failing.The embodiment of the present invention realizes the advertisement for setting sales tactics before the deadline without binding CPD order items and ceases to be in force automatically, and reduces the screening cost of engine, and then increase pervasive tactful advertisement putting.
Description
Technical field
The present invention relates to technical field of information processing, is set more particularly to a kind of advertisement placement method, device and electronics
It is standby.
Background technology
With the extensive application of video jukebox software, and more times are put into viewing respectively by more and more users
In the video of class video software, and then it is intended to advertisement putting into all kinds of video softwares.
There are the method for launching advertisement before video playing by advertisement delivery system, the advertisement delivery system in the prior art
When launching advertisement to popular video, it can preset before video playing in advertisement duration and be launched according to the payment of advertiser, and then
The advertisement putting mode of sales tactics is produced, CPD (cost per day, daily charge) can be set to realize in the sales tactics
Advertisement putting.When launching advertisement to non-popular video, can be preset before video playing in advertisement duration by all advertisements according to
Unified standard is random to launch, and then produces pervasive tactful advertisement putting mode.When rate (the advertisement rate of selling=advertisement is sold in advertisement
Launching stock/(original stock-disabling stock))>When 80%, it is believed that Current ad launches inadequate resource, it is necessary to lift throwing
High-volume, then dynamic stock function can be opened, suitable advertisement is found out and is launched.Advertisement duration is preset i.e. before former video playing
Upper increase duration, in the increase duration by the way of dynamic stock, then launches more advertisements at random.In order to avoid influencing
CPD advertisement puttings in sales tactics, dynamic stock is only opened in pervasive strategy, and sales tactics is closed.
Problem existing in the prior art is, the part in sales tactics will launch when presetting advertisement before video playing
Advertisement in length, does not bundle that CPD orders item is also still not out of date, and the advertisement of the type is similar with pervasive policing feature, but nothing
Method utilizes the mode of dynamic stock, then needs engine to retrieve when the part advertisement can launch, add screening cost, to throw
Putting advertisement makes troubles.
The content of the invention
The purpose of the embodiment of the present invention is to provide a kind of advertisement placement method, device and electronic equipment, is set with realizing
Put advertisement of the sales tactics before the deadline without binding CPD order items to cease to be in force automatically, reduce the screening cost of engine, Jin Erzeng
Add pervasive tactful advertisement putting.Concrete technical scheme is as follows：
To achieve the above object of the invention, the embodiment of the invention discloses a kind of advertisement placement method, including：
Whether detection invalidation functions switch is opened；
If opening, the advertisement state of each advertisement to be put is detected；Wherein, the advertisement to be put is the advertisement pre-established
Launch the advertisement corresponding to strategy；The advertisement serving policy is true according to pervasive strategy advertisement institute corresponding with sales tactics
It is fixed, the advertisement state include it is effective, invalid, never fail；The advertisement serving policy is included in the sales tactics and corresponds to
Advertisement in be determined for compliance with the advertisement states of preset rules to be invalid；
According to the advertisement serving policy, corresponding dispensing state is advertisement that is effective and never failing.
Alternatively, the process of establishing of the advertisement serving policy includes：
Legal advertisement in advertisement stock is arranged to the corresponding each advertisement of sales tactics, and the sale plan is set
The daily charge CPD order items of the corresponding each advertisement of the term of validity and the sales tactics slightly, determine the validity of each advertisement；
The rule includes advertiser's payment rule or priority rule；
Remaining advertisement in the advertisement stock is arranged to the corresponding each advertisement of pervasive strategy, and determines the effective of each advertisement
Property；
By the sales tactics and the pervasive strategy, it is determined as the advertisement serving policy, and by the sale plan
Slightly corresponding each advertisement and the corresponding each advertisement of the pervasive strategy, are determined as wide corresponding to the advertisement serving policy
Accuse.
Alternatively, be determined for compliance with the corresponding advertisement of the sales tactics advertisement states of preset rules for it is invalid it
Before, the method further includes：
To not bundling CPD order items in the sales tactics term of validity, and adline and advertisement priority are not limited
Determine, and advertisement duration is less than the rule of default advertisement duration before video playing, is determined as the preset rules；
The advertisement state that preset rules are determined for compliance with the corresponding advertisement of the sales tactics is invalid, including：
In not bundling the advertisement of CPD order items in the sales tactics term of validity and in the current preset time cycle, really
Surely the advertisement state for meeting the preset rules is invalid.
Alternatively, the process of establishing of the advertisement serving policy includes：
When reaching default detection time, institute is not bundled in the sales tactics term of validity and in the current preset time cycle
In the advertisement for stating CPD order items, the wide of the CPD orders item is bundled in the presence of detecting whether in a preset period of time
Accuse, if there is the advertisement for bundling the CPD orders item, set the advertisement state to be in next preset period of time
Effectively.
Alternatively, the process of establishing of the advertisement serving policy further includes：
After changing the preset rules, CPD is not bundled in the sales tactics term of validity and in the current preset time cycle
In the advertisement of order item, the advertisement state for being determined for compliance with the preset rules after changing is invalid.
Alternatively, the method further includes：
Create the management of each advertisement state in the state for showing the invalidation functions switch, the display advertisement serving policy
The page.
To achieve the above object of the invention, the embodiment of the invention also discloses a kind of advertisement delivery device, including：
Detection module is switched, for detecting whether invalidation functions switch is opened；
Advertisement state detection module, if for opening, detects the advertisement state of each advertisement to be put；Wherein, it is described to wait to throw
It is the advertisement corresponding to the advertisement serving policy pre-established to put advertisement；The advertisement serving policy is according to pervasive strategy and sale
Corresponding advertisement determines in strategy, the advertisement state include it is effective, invalid, never fail；The advertisement serving policy bag
Include and the advertisement states of preset rules is determined for compliance with the corresponding advertisement of the sales tactics to be invalid；
Putting module, for being effectively and never failing wide according to the advertisement serving policy, corresponding dispensing state
Accuse.
Alternatively, described device further includes：
Sales tactics advertisement determining module, corresponds to for legal advertisement in advertisement stock to be arranged to sales tactics
Each advertisement, and the daily charge CPD of the term of validity of the sales tactics and the corresponding each advertisement of the sales tactics is set
Order item, determines the validity of each advertisement；The rule includes advertiser's payment rule or priority rule；
Pervasive strategy advertisement determining module, it is corresponding for remaining advertisement in the advertisement stock to be arranged to pervasive strategy
Each advertisement, and determine the validity of each advertisement；
Tactful advertisement determining module is launched, for by the sales tactics and the pervasive strategy, being determined as described wide
Accuse and launch strategy, and by the corresponding each advertisement of the sales tactics and the corresponding each advertisement of the pervasive strategy, be determined as institute
State the advertisement corresponding to advertisement serving policy.
Alternatively, described device further includes：
Regular determining module, for not bundling CPD order items in the sales tactics term of validity, and to adline and
Advertisement priority does not limit, and advertisement duration is less than the rule of default advertisement duration before video playing, is determined as described pre-
It is if regular；
It is described to launch tactful advertisement determining module, specifically in the sales tactics term of validity and the current preset time
In the advertisement for not bundling CPD order items in cycle, the advertisement state for being determined for compliance with the preset rules is invalid.
Alternatively, described device further includes：
Second state detection module, for when reaching default detection time, in the sales tactics term of validity and current
In the advertisement for not bundling the CPD orders item in preset period of time, in the presence of detecting whether in a preset period of time
The advertisement of the CPD orders item is bundled, if there is the advertisement for bundling the CPD orders item, in next preset time week
It is effective that the advertisement state is set in phase.
Alternatively, described device further includes：
Modified module, after changing the preset rules, in the sales tactics term of validity and week current preset time
In the advertisement for not bundling CPD order items in phase, the advertisement state for being determined for compliance with the preset rules after changing is invalid.
Alternatively, described device further includes：
Creation module, it is each in the state for showing the invalidation functions switch, the display advertisement serving policy for creating
The administration page of advertisement state.
To achieve the above object of the invention, the embodiment of the invention also discloses a kind of electronic equipment, including processor, communication to connect
Mouth, memory and communication bus, wherein, the processor, the communication interface, the memory are complete by the communication bus
Into mutual communication；
The memory, for storing computer program；
The processor, during for performing the program stored on the memory, realizes a kind of above-mentioned advertisement putting side
Any method and step in method.
To achieve the above object of the invention, the embodiment of the invention also discloses a kind of computer-readable recording medium, the meter
Calculation machine readable storage medium storing program for executing memory contains computer program, when the computer program is executed by processor, realizes above-mentioned one kind
Any method and step in advertisement placement method.
A kind of advertisement placement method, device and electronic equipment provided in an embodiment of the present invention, according to the embodiment of the present invention
The advertisement serving policy that is formed with sales tactics of pervasive strategy, it can be achieved that accurately launching pervasive tactful with having in sales tactics
Effect and the advertisement never failed.The advertisement serving policy of the embodiment of the present invention, in the sales tactics term of validity and current time
In the advertisement for not bundling CPD order items in cycle, the advertisement state that setting meets preset rules is invalid, then reduces engine inspection
The cost of the rope part advertisement putting.In addition, CPD order items will not be bundled in the sales tactics term of validity and current time period
Advertisement state be arranged to invalid, it can be achieved that the part advertisement is transferred under pervasive strategy, and then can make pervasive tactful wide
The function of opening dynamic stock is accused, finally realizes the pervasive tactful advertisement putting probability of increase.
Brief description of the drawings
In order to illustrate more clearly about the embodiment of the present invention or technical scheme of the prior art, below will be to embodiment or existing
There is attached drawing needed in technology description to be briefly described, it should be apparent that, drawings in the following description are only this
Some embodiments of invention, for those of ordinary skill in the art, without creative efforts, can be with
Other attached drawings are obtained according to these attached drawings.
Fig. 1 is a kind of advertisement placement method flow chart of the embodiment of the present invention；
Fig. 2 is advertisement serving policy Establishing process figure in a kind of advertisement placement method of the embodiment of the present invention；
Fig. 3 is a kind of administration page of advertisement placement method of the embodiment of the present invention；
Fig. 4 is a kind of frame construction drawing of advertisement placement method of the embodiment of the present invention；
Fig. 5 is a kind of advertisement delivery device structure diagram of the embodiment of the present invention；
Fig. 6 is a kind of electronic equipment structure diagram of the embodiment of the present invention.
Embodiment
Below in conjunction with the attached drawing in the embodiment of the present invention, the technical solution in the embodiment of the present invention is carried out clear, complete
Site preparation describes, it is clear that described embodiment is only part of the embodiment of the present invention, instead of all the embodiments.It is based on
Embodiment in the present invention, those of ordinary skill in the art are obtained every other without making creative work
Embodiment, belongs to the scope of protection of the invention.
As the number of users that video is watched in video software gradually increases, more and more advertisements tend to launch in video
In software.It is existing in video software launch advertisement mode be：Advertisement is launched using sales tactics to popular video；To non-thermal
Door video launches advertisement using pervasive strategy.When rate is sold in advertisement>, it is necessary to lift the injected volume of advertisement when 80%.To non-thermal
During door video lifting spending on ads, can be preset before former video playing increases duration on advertisement duration, in the increase duration
By the way of dynamic stock, then more advertisements are launched at random.CPD can be set to realize advertisement putting in sales tactics.It is existing
When having advertisement putting, the part in sales tactics will launch the advertisement preset before video playing in advertisement duration, not have
Binding CPD orders item is also still not out of date, and the advertisement of the type is similar with pervasive policing feature, but can not utilize dynamic stock
Mode is, it is necessary to which engine retrieves when the part advertisement can launch.Then the part advertisement can increase engine retrieval when launching
Screening cost, makes troubles to launch advertisement.
To solve the above problems, the embodiment of the invention discloses a kind of advertisement placement method, device and electronic equipment, lead to
Crossing will not have to bundle CPD orders items also still not out of date advertisement state is arranged to invalid in sales tactics, and then when launching not
Need engine to go retrieval to launch, reduce the screening cost of engine, in addition also increase pervasive tactful advertisement putting.Specific side
Formula is as follows：
To achieve the above object of the invention, the embodiment of the invention discloses a kind of advertisement placement method, as shown in Figure 1.Fig. 1 is
A kind of advertisement placement method flow chart of the embodiment of the present invention, including：
Whether S101, detection invalidation functions switch are opened.
In order to which that realizes the embodiment of the present invention bundlees CPD orders items also still not out of date advertisement shape by not having in sales tactics
State is arranged to invalid, can set advertisement serving policy in advance, which is disposed on the server or be arranged on
Control the system or device of advertisement serving policy.Control is set in the system or device of server or control advertisement serving policy
The switch of the advertisement serving policy is made, is the invalidation functions switch of the embodiment of the present invention.The effect of switch advertisement in order to control
The opening and closing of strategy are launched, the advertisement serving policy can be used when activated, by the advertisement shape in the advertisement serving policy
State is launched for effective advertisement, and original advertisement serving policy in system can be used upon closing, launch effective advertisement.
In this step, detection program can be set, and detection controls whether the invalidation functions switch of the advertisement serving policy is opened
Open.On off state " 0 " can be specifically set to open；On off state " 1 " is closing.Use detection Programmable detection current switch states
Correspond to " 0 " or " 1 ", and then determine that Current ad launches whether strategy can be used.
It should be noted that above-mentioned setting on off state is a kind of setting side that " 0 " or " 1 " is the embodiment of the present invention
Formula, ON is arranged to by unlatching, is also desirable by the mode that closing is arranged to OFF, other set the mode opened or closing
Mode be also desirable.
S102, if opening, detects the advertisement state of each advertisement to be put；Wherein, advertisement to be put be pre-establish it is wide
Accuse the advertisement launched corresponding to strategy；Advertisement serving policy determines according to the advertisement corresponding with sales tactics of pervasive strategy,
Advertisement state include it is effective, invalid, never fail；Advertisement serving policy, which is included in the corresponding advertisement of sales tactics, to be determined for compliance with
The advertisement state of preset rules is invalid.
If it is above-mentioned detect that invalidation functions switch is opened after, illustrate currently the embodiment of the present invention to can be used to pre-establish wide
Accuse and launch strategy.The advertisement serving policy is to determine which advertisement is existing sales tactics launch in popular video, and existing
Which advertisement pervasive strategy launches in non-popular video, so obtain how launching in all kinds of videos advertisement state for effectively with
And the advertisement never failed.It is included in the advertisement serving policy in the corresponding advertisement of sales tactics and is determined for compliance with preset rules
Advertisement state is invalid, i.e., in the embodiment of the present invention, is regarded by setting preset rules to launch part in sales tactics
Frequency is preset before playing not to be had to bundle the state of CPD orders item yet still not out of date advertisement and is arranged to invalid in advertisement duration, and then
Just no longer screen this part advertisement.
Detection program can be set in this step, parallel every the included advertisement detected in the advertisement serving policy
State, and every advertisement of detection correspond to that period launched in which video.
S103, according to advertisement serving policy, corresponding dispensing state is advertisement that is effective and never failing.
After the above-mentioned state that every advertisement in advertisement serving policy is determined, by the advertisement state detected for effectively with
And the advertisement never failed, it is corresponding to launch before corresponding video playing in the advertising time section corresponding time.
A kind of advertisement placement method provided in an embodiment of the present invention, according to pervasive strategy and the sale plan of the embodiment of the present invention
The advertisement serving policy that is slightly formed, it can be achieved that accurately launch pervasive strategy with it is effective in sales tactics and never fail wide
Accuse.The advertisement serving policy of the embodiment of the present invention, to not bundling CPD orders in the sales tactics term of validity and current time period
In the advertisement of item, the advertisement state that setting meets preset rules is invalid, then reduces engine and retrieve the part advertisement putting
Cost.In addition, the advertisement states of CPD order items will not be bundled in the sales tactics term of validity and current time period to be invalid,
It can be achieved the part advertisement being transferred under pervasive strategy, and then the function of pervasive tactful advertisement unlatching dynamic stock can be made,
It is final to realize the pervasive tactful advertisement putting probability of increase.
Alternatively, the embodiment of the present invention advertisement placement method in a kind of embodiment, the foundation of advertisement serving policy
Process, can be as shown in Figure 2.Fig. 2 is advertisement serving policy Establishing process figure in a kind of advertisement placement method of the embodiment of the present invention,
Including：
S201, the corresponding each advertisement of sales tactics is arranged to by legal advertisement in advertisement stock, and sets sale
The daily charge CPD order items of the corresponding each advertisement of the term of validity and sales tactics of strategy, determine the validity of each advertisement；Rule
Then include advertiser's payment rule or priority rule.
The purpose of the embodiment of the present invention is realized to establish advertisement serving policy and launches advertisement shape according to the advertisement serving policy
State is effective advertisement, and then reduces the cost of engine retrieval.
In this step, it can set and meet the regular advertisement in Rules Filtering advertisement stock, and the part advertisement is true
It is set to required each advertisement in sales tactics.The rule can be set according to advertiser's payment rule.Such as by the rule setting
To obtain the advertisement according to advertiser's payment from the corresponding top n advertiser that more to sorts less, which is the natural number more than 1.Then
Corresponding S201 can be to be determined as all advertisements of the most N number of advertiser of advertiser's payment in advertisement stock in sales tactics respectively
Advertisement, and the term of validity of the sales tactics is set, it is the term of validity of each advertisement in sales tactics.Can also paying according to advertiser
Take the CPD order items that each advertisement in the sales tactics is set, i.e. which advertisement can launch in the way of CPD, and can be at any time
Replace the CPD advertisements in the sales tactics.
Every advertisement has corresponding state, the state in the state representation advertisement serving policy time cycle.The shape
State include it is effective, invalid, never fail.Never fail, i.e. advertisement is effective all the time in the term of validity of relative strategy；Effectively, i.e.,
Advertisement is effective in the current time period of relative strategy；Invalid, i.e. advertisement is invalid in the current time period of relative strategy.Can root
The corresponding state of every advertisement in the sales tactics is set according to payment and video requirement, obtains the validity of every advertisement.
In addition, the preset rules can also be set according to priority rule.For example, by each ad classification in advertisement stock, can
It is divided into fancy dress class, mother and baby's household class, entertainment class, cuisines leisure etc., and it is every kind of according to the setting of every kind of video type
The higher preceding M series advertisements of priority are arranged to the corresponding advertisement of sales tactics by the corresponding priority of adline.This can be sold
The required each advertisement sold in strategy dynamically adjusts in real time according to video type.It can be also that will be incited somebody to action in advertisement stock then to correspond to S201
All advertisements of the higher preceding M series advertisements of priority are determined as each advertisement in sales tactics, and set the effective of the sales tactics
Phase, is the term of validity of each advertisement in sales tactics.Also each advertisement in the sales tactics can be set according to the payment of advertiser
CPD order items, i.e. which advertisement can be launched in the way of CPD, and can replace the CPD advertisements in the sales tactics at any time,
And then the corresponding validity of every advertisement in the sales tactics can be also set.The specific mode for setting validity is such as above-mentioned S201
In mode.
The advertisement putting of sales tactics, can be in the advertising time section of popular video in the advertising time section of popular video
It is interior, by it is above-mentioned according to advertiser's payment from the corresponding top n advertiser that more to sorts less one advertisement putting of selection to
In the advertising time section of the hot topic video.Or also can according to priority the popular video of corresponding types the advertisement putting time
In section, it will be corresponded to according to video type in the higher preceding M series advertisements of priority, it is how much wide in the M classes paying according to advertiser
The advertisement putting of a corresponding types is respectively chosen in announcement in advertising time section.
S202, the corresponding each advertisement of pervasive strategy is arranged to by remaining advertisement in advertisement stock, and determines having for each advertisement
Effect property.
, can be wide by this after legal advertisement is arranged to the corresponding each advertisement of sales tactics in the above-mentioned stock by advertisement
Accuse remaining advertisement in stock and be determined as the corresponding each advertisement of pervasive strategy.
The corresponding advertisement putting of pervasive strategy non-popular video advertising time section, to non-popular video lifting advertisement
During injected volume, can be preset before former video playing increases duration on advertisement duration, using dynamic stock in the increase duration
Mode, then more advertisements are launched at random.
S203, by sales tactics and pervasive strategy, is determined as advertisement serving policy, and sales tactics is corresponding each wide
Announcement and the corresponding each advertisement of pervasive strategy, are determined as the advertisement corresponding to advertisement serving policy.
Advertisement serving policy is established as it can be seen that can be realized by the embodiment of the present invention, realizes and is thrown according to the advertisement serving policy
Effective advertisement is put, realizes that advertisement is launched automatically, reduces the cost of engine screening.
Alternatively, it is corresponding wide in sales tactics in a kind of embodiment of the advertisement placement method of the embodiment of the present invention
The advertisement states of preset rules is determined for compliance with announcement as before invalid, method further includes：
Step 1, to not bundling CPD order items in the sales tactics term of validity, and does not have adline and advertisement priority
Limit, and advertisement duration is less than the rule of default advertisement duration before video playing, is determined as preset rules.
In embodiments of the present invention, preset extensively to no longer screen before part in sales tactics will launch video playing
Accusing does not have to bundle the yet still not out of date advertisement of CPD orders items in duration, then can be that the present invention is implemented by the part advertisement shielding
Being set according to preset rules by the state of the part advertisement for example is invalid.
It can determine that corresponding preset rules when advertisement state is arranged to invalid in sales tactics in this step, the default rule
Then specifically it may be configured as：CPD order items will not be bundled in the sales tactics term of validity, and will not be had to adline, advertisement priority
There is restriction, and advertisement duration is less than the rule of default advertisement duration before video playing.
The preset rules specifically can be according to following condition setting：
(1) it is currently in the sales tactics term of validity, and the same day is without binding CPD order items；
(2) switch=succession/dispensing is launched；
(3) order item priority=succession can be launched；
(4) advertiser's industry=succession；
(5) it is advertisement graded non-selected；
(6) advertisement duration is less than or equal to 60s.
Above-mentioned condition takes intersection between each other, i.e., when all meeting, the corresponding rule of the intersection is determined as in sales tactics
Judge that advertisement state is invalid preset rules.
The advertisement state that preset rules are determined for compliance with the corresponding advertisement of sales tactics is invalid, including：
Step 2, in the advertisement for not bundling CPD order items in the sales tactics term of validity and in the current preset time cycle,
The advertisement state for being determined for compliance with preset rules is invalid.
It is above-mentioned determine judge sales tactics in advertisement state be invalid preset rules after, according to the rule to sell
Each advertisement in strategy is detected, and the state for meeting the preset rules advertisement is arranged to invalid.
As it can be seen that by the embodiment of the present invention, it can be achieved that by sales tactics before the deadline and the current preset time cycle
In the advertisement for not bundling CPD order items inside, the advertisement state for meeting preset rules is arranged to invalid, and then no longer launches the part
Advertisement, reduces the screening cost of engine, improves the dispensing efficiency of advertisement.
Alternatively, in a kind of embodiment of the advertisement placement method of the embodiment of the present invention, the foundation of advertisement serving policy
Process includes：
When reaching default detection time, CPD is not bundled in the sales tactics term of validity and in the current preset time cycle order
In the advertisement of individual event, the advertisement of CPD order items is bundled in the presence of detecting whether in a preset period of time, if there is binding CPD
The advertisement of order item, then it is effective that advertisement state is set in next preset period of time.
The advertisement serving policy of the embodiment of the present invention is arranged to periodically launch effective advertisement, then when can set detection
Between, periodically detect the validity of each advertisement in the advertisement serving policy, it is ensured that realize it is correct, automatically launch it is effective wide
Accuse.The default detection time can be needed according to implementation personnel or advertisement putting environment needs to set, when not doing specific herein
Between limit.
In this step, periodically detection program can be set, when reaching default detection time, the detection program starts,
In not bundling in the sales tactics term of validity and the advertisement of CPD order items in the current preset time cycle, one in the presence of detecting whether
The advertisement of binding CPD order items in preset period of time.If there is the advertisement of binding CPD order items, in next preset time
It is effective that the advertisement state is set in cycle.
Because CPD orders item is the publicity orders item daily charged, then corresponding advertisement effective time is in units of day.
When reaching default detection time, whether detection every advertisement next time cycle bundlees CPD order items, even if above-mentioned judgement is wide
State of lodging a complaint with is that other conditions are invalid in invalid preset condition, as long as having bundled CPD order items, the state of the advertisement is just changed into
Effectively.
For example, every night 0 when, CPD order items are not bundled in the sales tactics term of validity and in the current preset time cycle
In advertisement, the detection same day meets the advertisement of preset rules, and the state of obtained advertisement is arranged to fail, for example, will be previous
The advertisement state that its failure but the same day come into force is arranged to active states.
As it can be seen that by the embodiment of the present invention, it can be achieved that periodically detect the state of every advertisement, and upgrade in time every
The state of bar advertisement, determines that every advertisement is correctly launched according to the tactful and corresponding option of setting.
Alternatively, in a kind of embodiment of the advertisement placement method of the embodiment of the present invention, the foundation of advertisement serving policy
Process further includes：
After changing preset rules, CPD order items are not bundled in the sales tactics term of validity and in the current preset time cycle
In advertisement, the advertisement state for being determined for compliance with preset rules after changing is invalid.
In embodiments of the present invention, when modification determines any one rule that advertisement state is invalid preset rules,
Need to redefine these corresponding intersections of rule, form new preset rules.
For example, each condition of above-mentioned definite preset rules is：
(1) it is currently in the sales tactics term of validity, and the same day is without binding CPD order items；
(2) switch=succession/dispensing is launched；
(3) order item priority=succession can be launched；
(4) advertiser's industry=succession；
(5) it is advertisement graded non-selected；
(6) advertisement duration is less than or equal to 60s.
Be that advertisement priority is priority less than less than 3 grades when changing above-mentioned regular (3), wherein, the priority of advertisement
Up to 1 grade.Then corresponding preset rules are CPD order item of the same day without dispensing in the sales tactics term of validity, to advertisement
Type and advertisement rank do not have to require and the advertisement that can launch of the advertisement priority less than less than 3 grades.
As it can be seen that real time modifying preset rules can be realized by the embodiment of the present invention, and then under new corresponding preset rules
The state for determining advertisement is invalid, realizes the purpose for the advertisement state that upgrades in time.
Alternatively, in a kind of embodiment of the advertisement placement method of the embodiment of the present invention, method further includes：
Create the administration page of each advertisement state in the state for showing invalidation functions switch, display advertisement serving policy.
In embodiments of the present invention in order to preferably be supervised to the state of every advertisement, can the creative management page,
The state of every advertisement can be shown in the administration page, checking the invalidation functions switch of current time control advertisement serving policy is
No unlatching.
In the present embodiment, mapping software or composing software instrument can be used to draw administration page, as shown in Figure 3.Fig. 3
For a kind of administration page of advertisement placement method of the embodiment of the present invention.The mistake of display advertisement serving policy can be realized in figure 3
The state of functional switch is imitated, and checks the information of every advertisement.For example, the advertiser of advertisement A is A1, advertisement putting address is
A2, current corresponding advertisement state is effective；The advertiser of advertisement B is B1, and advertisement putting address is B2, current corresponding advertisement
State is invalid；The advertiser of advertisement C is C1, and advertisement putting address is C2, and current corresponding advertisement state is permanent effective.
The corresponding administration pages of Fig. 3 can be associated with the advertisement serving policy of the embodiment of the present invention, and can be in the page
On manually modify to the state of every advertisement, and control invalidation functions switch mode bit be turned on or off,
Realize and the state of every advertisement in the advertisement serving policy is supervised.
A kind of advertisement placement method of the embodiment of the present invention can also correspond to a kind of system block diagram, as shown in Figure 4.Fig. 4 is this
A kind of frame construction drawing of advertisement placement method of inventive embodiments.In Fig. 4, the system of the advertisement placement method may include to lose
Imitate functional switch 401, administration page 402, implement interface 403, advertisement main interface 404, engine interface 405 etc..Specific implementation can
It is as follows：
Engine interface 405：Whether engine detection invalidation functions switch 401 is opened, if opening, engine detection advertisement putting plan
The advertisement state of each advertisement to be put in slightly, advertisement state include effective, invalid and do not come into force again；According to advertisement serving policy
Corresponding dispensing state is effective advertisement.
Administration page 402：Administrative staff can supervise the state of every advertisement by administration page, show current symbol
The advertisement state for closing preset rules is invalid each advertisement, and allows administrative staff to change each advertisement in advertisement serving policy
State, and the corresponding dispensing strategy of each advertisement.
Advertisement main interface 404：Advertiser is allowed to check that current every advertisement is corresponding tactful and the state of every advertisement.
Implement interface 403：Administrative staff can be set and be changed preset rules by the interface, and then redefine advertisement
Launch the invalid advertisement for meeting the preset rules in strategy.In addition, can also set periodically detection program, advertisement putting is detected
Whether the state of each advertisement of strategy and every advertisement bundle CPD order items, so that it is determined that advertisement state is to have in next cycle
The advertisement of effect.
As it can be seen that by the embodiment of the present invention, the state of each advertisement of advertisement serving policy can be timely and effectively changed, is propped up at the same time
The state that administrative staff change each advertisement is held, reduces engine screening cost.In addition, will the sales tactics term of validity and it is current when
Between the advertisement states of CPD order items do not bundled in the cycle be arranged to invalid, it can be achieved that the part advertisement is transferred to pervasive strategy
Under, and then pervasive tactful advertisement can be made to open the function of dynamic stock, finally realize the pervasive tactful advertisement putting of increase
Probability.
To achieve the above object of the invention, the embodiment of the invention also discloses a kind of advertisement delivery device, as shown in Figure 5.Fig. 5
For a kind of advertisement delivery device structure diagram of the embodiment of the present invention, including：
Detection module 501 is switched, for detecting whether invalidation functions switch is opened；
Advertisement state detection module 502, if for opening, detects the advertisement state of each advertisement to be put；Wherein, it is to be put
Advertisement is the advertisement corresponding to the advertisement serving policy pre-established；Advertisement serving policy is according in pervasive strategy and sales tactics
Corresponding advertisement determines, advertisement state include it is effective, invalid, never fail；Advertisement serving policy is included in sales tactics pair
The advertisement state that preset rules are determined for compliance with the advertisement answered is invalid；
Putting module 503, for being effectively and never failing wide according to advertisement serving policy, corresponding dispensing state
Accuse.
A kind of advertisement delivery device provided in an embodiment of the present invention, according to pervasive strategy and the sale plan of the embodiment of the present invention
The advertisement serving policy that is slightly formed, it can be achieved that accurately launch pervasive strategy with it is effective in sales tactics and never fail wide
Accuse.The advertisement serving policy of the embodiment of the present invention, to not bundling CPD orders in the sales tactics term of validity and current time period
In the advertisement of item, the advertisement state that setting meets preset rules is invalid, then reduces engine and retrieve the part advertisement putting
Cost.In addition, the advertisement state for not bundling CPD order items in the sales tactics term of validity and current time period is arranged to nothing
Effect is, it can be achieved that the part advertisement is transferred under pervasive strategy, and then can make the work(of pervasive tactful advertisement unlatching dynamic stock
Can, finally realize the pervasive tactful advertisement putting probability of increase.
It should be noted that the device of the embodiment of the present invention is to apply a kind of above-mentioned device of advertisement placement method, then on
All embodiments for stating a kind of advertisement placement method are suitable for the device, and can reach the same or similar beneficial effect.
Alternatively, in a kind of embodiment of the advertisement delivery device of the embodiment of the present invention, device further includes：Sales tactics
Advertisement determining module, for legal advertisement in advertisement stock to be arranged to the corresponding each advertisement of sales tactics, and is set
The daily charge CPD order items of the corresponding each advertisement of the term of validity and sales tactics of sales tactics, determine the effective of each advertisement
Property；Rule includes advertiser's payment rule or priority rule；
Pervasive strategy advertisement determining module is corresponding each wide for remaining advertisement in advertisement stock to be arranged to pervasive strategy
Accuse, and determine the validity of each advertisement；
Tactful advertisement determining module is launched, for by sales tactics and pervasive strategy, being determined as advertisement serving policy, and
By the corresponding each advertisement of sales tactics and the corresponding each advertisement of pervasive strategy, it is determined as wide corresponding to advertisement serving policy
Accuse.
Alternatively, in a kind of embodiment of the advertisement delivery device of the embodiment of the present invention, device further includes：
Regular determining module, for not bundling CPD order items in the sales tactics term of validity, and to adline and advertisement
Priority does not limit, and advertisement duration is less than the rule of default advertisement duration before video playing, is determined as preset rules；
Launch tactful advertisement determining module, specifically in the sales tactics term of validity and in the current preset time cycle not
In the advertisement for bundling CPD order items, the advertisement state for being determined for compliance with preset rules is invalid.
Alternatively, in a kind of embodiment of the advertisement delivery device of the embodiment of the present invention, device further includes：Second state
Detection module, for when reaching default detection time, not bundled in the current preset time cycle in the sales tactics term of validity and
In the advertisement of CPD order items, the advertisement of CPD order items is bundled in the presence of detecting whether in a preset period of time, if there is bundle
The advertisement of CPD order items is tied up, then it is effective that advertisement state is set in next preset period of time.
Alternatively, in a kind of embodiment of the advertisement delivery device of the embodiment of the present invention, device further includes：Change mould
Block, after changing preset rules, does not bundle in the sales tactics term of validity and the wide of CPD order items in the current preset time cycle
In announcement, the advertisement state for being determined for compliance with preset rules after changing is invalid.
Alternatively, in a kind of embodiment of the advertisement delivery device of the embodiment of the present invention, device further includes：
Creation module, the state of invalidation functions switch is shown for creating, shows each advertisement state in advertisement serving policy
Administration page.
The embodiment of the present invention additionally provides a kind of electronic equipment, as shown in Figure 6.Fig. 6 is one kind electricity of the embodiment of the present invention
Sub- device structure schematic diagram, including processor 601, communication interface 602, memory 603 and communication bus 604, wherein, processor
601st, communication interface 602, memory 603 complete mutual communication by communication bus 604；
Memory 603, for storing computer program；
Processor 601, during for performing the program stored on memory 603, realizes following steps：
Whether detection invalidation functions switch is opened；
If opening, the advertisement state of each advertisement to be put is detected；Wherein, advertisement to be put is the advertisement putting pre-established
Advertisement corresponding to strategy；Advertisement serving policy determines according to the advertisement corresponding with sales tactics of pervasive strategy, advertisement shape
State include it is effective, invalid, never fail；Advertisement serving policy, which is included in the corresponding advertisement of sales tactics, is determined for compliance with default rule
Advertisement state then is invalid；
According to advertisement serving policy, corresponding dispensing state is advertisement that is effective and never failing.
The communication bus 604 that above-mentioned electronic equipment is mentioned can be Peripheral Component Interconnect standard (Peripheral
Component Interconnect, PCI) bus or expanding the industrial standard structure (Extended Industry Standard
Architecture, EISA) bus etc..The communication bus 604 can be divided into address bus, data/address bus, controlling bus etc..For
Easy to represent, only represented in figure with a thick line, it is not intended that an only bus or a type of bus.
Communication interface 602 is used for the communication between above-mentioned electronic equipment and other equipment.
Memory 603 can include random access memory (Random Access Memory, RAM), can also include
Nonvolatile memory (Non-Volatile Memory, NVM), for example, at least a magnetic disk storage.Optionally, memory
603 can also be at least one storage device for being located remotely from aforementioned processor.
Above-mentioned processor 601 can be general processor, including central processing unit (Central Processing
Unit, CPU), network processing unit (Network Processor, NP) etc.；It can also be digital signal processor (Digital
Signal Processing, DSP), application-specific integrated circuit (Application Specific Integrated Circuit,
ASIC), field programmable gate array (Field-Programmable Gate Array, FPGA) or other programmable logic
Device, discrete gate or transistor logic, discrete hardware components.
A kind of electronic equipment provided in an embodiment of the present invention, according to pervasive strategy and the sales tactics shape of the embodiment of the present invention
Into advertisement serving policy, it can be achieved that accurately launch pervasive strategy with sales tactics effectively and the never advertisement failed.
The advertisement serving policy of the embodiment of the present invention, to not bundling CPD order items in the sales tactics term of validity and current time period
Advertisement in, set and meet the advertisement states of preset rules to be invalid, then reduce engine retrieve the part advertisement putting into
This.In addition, the advertisement state for not bundling CPD order items in the sales tactics term of validity and current time period is arranged to nothing
Effect is, it can be achieved that the part advertisement is transferred under pervasive strategy, and then can make the work(of pervasive tactful advertisement unlatching dynamic stock
Can, finally realize the pervasive tactful advertisement putting probability of increase.
To achieve the above object of the invention, the embodiment of the invention also discloses a kind of computer-readable recording medium, computer
Readable storage medium storing program for executing memory contains computer program, when computer program is executed by processor, realizes following methods step：
Whether detection invalidation functions switch is opened；
If opening, the advertisement state of each advertisement to be put is detected；Wherein, advertisement to be put is the advertisement putting pre-established
Advertisement corresponding to strategy；Advertisement serving policy determines according to the advertisement corresponding with sales tactics of pervasive strategy, advertisement shape
State include it is effective, invalid, never fail；Advertisement serving policy, which is included in the corresponding advertisement of sales tactics, is determined for compliance with default rule
Advertisement state then is invalid；
According to advertisement serving policy, corresponding dispensing state is advertisement that is effective and never failing.
A kind of computer-readable recording medium provided in an embodiment of the present invention, according to the embodiment of the present invention it is pervasive strategy with
Advertisement serving policy that sales tactics is formed, it can be achieved that accurately launch pervasive strategy with it is effective in sales tactics and never lose
The advertisement of effect.The advertisement serving policy of the embodiment of the present invention, to not bundled in the sales tactics term of validity and current time period
In the advertisement of CPD order items, the advertisement state that setting meets preset rules is invalid, then reduces engine and retrieve the part advertisement
The cost of dispensing.In addition, it is by the advertisement state for not bundling CPD order items in the sales tactics term of validity and current time period
It is invalid, it can be achieved that the part advertisement is transferred under pervasive strategy, and then pervasive tactful advertisement can be made to open dynamic stock
Function, finally realizes the pervasive tactful advertisement putting probability of increase.
It should be noted that herein, relational terms such as first and second and the like are used merely to a reality
Body or operation are distinguished with another entity or operation, are deposited without necessarily requiring or implying between these entities or operation
In any this actual relation or order.Moreover, term " comprising ", "comprising" or its any other variant are intended to
Non-exclusive inclusion, so that process, method, article or equipment including a series of elements not only will including those
Element, but also including other elements that are not explicitly listed, or further include as this process, method, article or equipment
Intrinsic key element.In the absence of more restrictions, the key element limited by sentence "including a ...", it is not excluded that
Also there are other identical element in process, method, article or equipment including key element.
Each embodiment in this specification is described using relevant mode, identical similar portion between each embodiment
Divide mutually referring to what each embodiment stressed is the difference with other embodiment.Especially for device,
For electronic equipment and storage medium embodiment, since it is substantially similar to embodiment of the method, so fairly simple, the phase of description
Part is closed referring to the part of embodiment of the method to illustrate.
The foregoing is merely a prefered embodiment of the invention, is not intended to limit the scope of the present invention.It is all in this hair
Any modification, equivalent replacement, improvement and so within bright spirit and principle, are all contained in protection scope of the present invention.
Claims (13)
- A kind of 1. advertisement placement method, it is characterised in that including：Whether detection invalidation functions switch is opened；If opening, the advertisement state of each advertisement to be put is detected；Wherein, the advertisement to be put is the advertisement putting pre-established Advertisement corresponding to strategy；The advertisement serving policy determines according to the advertisement corresponding with sales tactics of pervasive strategy, institute State advertisement state include it is effective, invalid, never fail；The advertisement serving policy is included in the corresponding advertisement of the sales tactics In be determined for compliance with the advertisement states of preset rules to be invalid；According to the advertisement serving policy, corresponding dispensing state is advertisement that is effective and never failing.
- 2. advertisement placement method according to claim 1, it is characterised in that the advertisement serving policy establishes process bag Include：Legal advertisement in advertisement stock is arranged to the corresponding each advertisement of sales tactics, and the sales tactics is set The term of validity and the daily charge CPD order items of the corresponding each advertisement of the sales tactics, determine the validity of each advertisement；It is described Rule includes advertiser's payment rule or priority rule；Remaining advertisement in the advertisement stock is arranged to the corresponding each advertisement of pervasive strategy, and determines the validity of each advertisement；By the sales tactics and the pervasive strategy, it is determined as the advertisement serving policy, and by the sales tactics pair Each advertisement and the corresponding each advertisement of the pervasive strategy answered, are determined as the advertisement corresponding to the advertisement serving policy.
- 3. advertisement placement method according to claim 1, it is characterised in that in the corresponding advertisement of the sales tactics really Surely the advertisement states of preset rules is met for before invalid, the method further includes：To not bundling CPD order items in the sales tactics term of validity, and adline and advertisement priority are not limited, with And advertisement duration is less than the rule of default advertisement duration before video playing, is determined as the preset rules；The advertisement state that preset rules are determined for compliance with the corresponding advertisement of the sales tactics is invalid, including：In not bundling the advertisement of CPD order items in the sales tactics term of validity and in the current preset time cycle, symbol is determined The advertisement state for closing the preset rules is invalid.
- 4. advertisement placement method according to claim 3, it is characterised in that the advertisement serving policy establishes process bag Include：When reaching default detection time, do not bundled in the current preset time cycle in the sales tactics term of validity and described In the advertisement of CPD order items, the advertisement of the CPD orders item is bundled in the presence of detecting whether in a preset period of time, If there is the advertisement for bundling the CPD orders item, the advertisement state is set in next preset period of time to have Effect.
- 5. according to claim 1-4 any one of them advertisement placement methods, it is characterised in that the advertisement serving policy is built Vertical process further includes：After changing the preset rules, CPD orders are not bundled in the sales tactics term of validity and in the current preset time cycle In the advertisement of item, the advertisement state for being determined for compliance with the preset rules after changing is invalid.
- 6. advertisement placement method according to claim 1, it is characterised in that the method further includes：Create the management page of each advertisement state in the state for showing the invalidation functions switch, the display advertisement serving policy Face.
- A kind of 7. advertisement delivery device, it is characterised in that including：Detection module is switched, for detecting whether invalidation functions switch is opened；Advertisement state detection module, if for opening, detects the advertisement state of each advertisement to be put；Wherein, it is described to be put wide Accuse the advertisement corresponding to the advertisement serving policy that pre-establishes；The advertisement serving policy is according to pervasive strategy and sales tactics In corresponding advertisement determine, the advertisement state include it is effective, invalid, never fail；The advertisement serving policy is included in The advertisement state that preset rules are determined for compliance with the corresponding advertisement of the sales tactics is invalid；Putting module, for according to the advertisement serving policy, corresponding dispensing state to be advertisement that is effective and never failing.
- 8. advertisement delivery device according to claim 7, it is characterised in that described device further includes：Sales tactics advertisement determining module, it is corresponding each for legal advertisement in advertisement stock to be arranged to sales tactics Advertisement, and the daily charge CPD orders of the term of validity of the sales tactics and the corresponding each advertisement of the sales tactics are set Item, determines the validity of each advertisement；The rule includes advertiser's payment rule or priority rule；Pervasive strategy advertisement determining module is corresponding each wide for remaining advertisement in the advertisement stock to be arranged to pervasive strategy Accuse, and determine the validity of each advertisement；Tactful advertisement determining module is launched, for by the sales tactics and the pervasive strategy, being determined as the advertisement and throwing Put strategy, and by the corresponding each advertisement of the sales tactics and the corresponding each advertisement of the pervasive strategy, be determined as described wide Accuse the advertisement launched corresponding to strategy.
- 9. advertisement delivery device according to claim 7, it is characterised in that described device further includes：Regular determining module, for not bundling CPD order items in the sales tactics term of validity, and to adline and advertisement Priority does not limit, and advertisement duration is less than the rule of default advertisement duration before video playing, is determined as the default rule Then；It is described to launch tactful advertisement determining module, specifically in the sales tactics term of validity and the current preset time cycle In the advertisement for not bundling CPD order items inside, the advertisement state for being determined for compliance with the preset rules is invalid.
- 10. advertisement delivery device according to claim 9, it is characterised in that described device includes：Second state detection module, for when reaching default detection time, in the sales tactics term of validity and current preset In the advertisement for not bundling the CPD orders item in time cycle, binding in a preset period of time in the presence of detecting whether The advertisement of the CPD orders item, if there is the advertisement for bundling the CPD orders item, in next preset period of time It is effective to set the advertisement state.
- 11. according to claim 7-10 any one of them advertisement delivery devices, it is characterised in that described device further includes：Modified module, after changing the preset rules, in the sales tactics term of validity and in the current preset time cycle In the advertisement for not bundling CPD order items, the advertisement state for being determined for compliance with the preset rules after changing is invalid.
- 12. advertisement delivery device according to claim 7, it is characterised in that described device further includes：Creation module, for creating each advertisement in the state for showing the invalidation functions switch, the display advertisement serving policy The administration page of state.
- 13. a kind of electronic equipment, it is characterised in that including processor, communication interface, memory and communication bus, wherein, it is described Processor, the communication interface, the memory complete mutual communication by the communication bus；The memory, for storing computer program；The processor, during for performing the program stored on the memory, realizes any sides of claim 1-6 Method step.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201711213851.4A CN108009846A (en) | 2017-11-28 | 2017-11-28 | A kind of advertisement placement method, device and electronic equipment |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201711213851.4A CN108009846A (en) | 2017-11-28 | 2017-11-28 | A kind of advertisement placement method, device and electronic equipment |
Publications (1)
| Publication Number | Publication Date |
|---|---|
| CN108009846A true CN108009846A (en) | 2018-05-08 |
Family
ID=62054125
Family Applications (1)
| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| CN201711213851.4A Pending CN108009846A (en) | 2017-11-28 | 2017-11-28 | A kind of advertisement placement method, device and electronic equipment |
Country Status (1)
| Country | Link |
|---|---|
| CN (1) | CN108009846A (en) |
Cited By (4)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN109803160A (en) * | 2019-02-03 | 2019-05-24 | 北京奇艺世纪科技有限公司 | A kind of resource allocation methods, apparatus and system |
| CN111160991A (en) * | 2019-12-31 | 2020-05-15 | 恩亿科(北京)数据科技有限公司 | PDB advertisement traffic optimization method, device, storage medium and electronic equipment |
| CN111199424A (en) * | 2019-12-27 | 2020-05-26 | 五八有限公司 | Advertisement putting method and device, terminal equipment and storage medium |
| CN112819511A (en) * | 2021-01-22 | 2021-05-18 | 北京奇艺世纪科技有限公司 | Method and device for displaying relation of object execution strategy and electronic equipment |
Citations (6)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| US20120150639A1 (en) * | 2009-08-17 | 2012-06-14 | Huawei Technologies Co., Ltd. | Method, apparatus, and system for placing advertisement |
| US8423408B1 (en) * | 2006-04-17 | 2013-04-16 | Sprint Communications Company L.P. | Dynamic advertising content distribution and placement systems and methods |
| CN104636943A (en) * | 2013-11-11 | 2015-05-20 | 世纪禾光科技发展（北京）有限公司 | Advertising system and advertising method |
| CN104751343A (en) * | 2013-12-25 | 2015-07-01 | 北京思博途信息技术有限公司 | Advertisement putting method and device and advertisement putting server |
| CN105913282A (en) * | 2016-04-12 | 2016-08-31 | 乐视控股（北京）有限公司 | Advertisement publishing total amount control method, advertisement publishing total amount control device and advertisement server thereof |
| CN106204113A (en) * | 2016-06-29 | 2016-12-07 | 北京小米移动软件有限公司 | Advertisement placement method and device |
-
2017
- 2017-11-28 CN CN201711213851.4A patent/CN108009846A/en active Pending
Patent Citations (6)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| US8423408B1 (en) * | 2006-04-17 | 2013-04-16 | Sprint Communications Company L.P. | Dynamic advertising content distribution and placement systems and methods |
| US20120150639A1 (en) * | 2009-08-17 | 2012-06-14 | Huawei Technologies Co., Ltd. | Method, apparatus, and system for placing advertisement |
| CN104636943A (en) * | 2013-11-11 | 2015-05-20 | 世纪禾光科技发展（北京）有限公司 | Advertising system and advertising method |
| CN104751343A (en) * | 2013-12-25 | 2015-07-01 | 北京思博途信息技术有限公司 | Advertisement putting method and device and advertisement putting server |
| CN105913282A (en) * | 2016-04-12 | 2016-08-31 | 乐视控股（北京）有限公司 | Advertisement publishing total amount control method, advertisement publishing total amount control device and advertisement server thereof |
| CN106204113A (en) * | 2016-06-29 | 2016-12-07 | 北京小米移动软件有限公司 | Advertisement placement method and device |
Cited By (7)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN109803160A (en) * | 2019-02-03 | 2019-05-24 | 北京奇艺世纪科技有限公司 | A kind of resource allocation methods, apparatus and system |
| CN109803160B (en) * | 2019-02-03 | 2021-05-07 | 北京奇艺世纪科技有限公司 | A resource allocation method, device and system |
| CN111199424A (en) * | 2019-12-27 | 2020-05-26 | 五八有限公司 | Advertisement putting method and device, terminal equipment and storage medium |
| CN111160991A (en) * | 2019-12-31 | 2020-05-15 | 恩亿科(北京)数据科技有限公司 | PDB advertisement traffic optimization method, device, storage medium and electronic equipment |
| CN111160991B (en) * | 2019-12-31 | 2023-08-29 | 恩亿科(北京)数据科技有限公司 | PDB advertisement flow optimization method and device, storage medium and electronic equipment |
| CN112819511A (en) * | 2021-01-22 | 2021-05-18 | 北京奇艺世纪科技有限公司 | Method and device for displaying relation of object execution strategy and electronic equipment |
| CN112819511B (en) * | 2021-01-22 | 2024-04-16 | 北京奇艺世纪科技有限公司 | Relationship display method and device of object execution strategy and electronic equipment |
Similar Documents
| Publication | Publication Date | Title |
|---|---|---|
| CN108009846A (en) | A kind of advertisement placement method, device and electronic equipment | |
| CN106651303A (en) | Intelligent contract processing method and system based on templates | |
| CN103365701B (en) | Work method of analog card reader and analog communication system | |
| CN104732597B (en) | A kind of express delivery access case and access method | |
| IL163186A (en) | System and method for providing an interactive screen on a wireless device interacting with a server | |
| CN203968152U (en) | A kind of automatic vending machine supervisory systems based on cloud computing | |
| WO2011022808A1 (en) | Advertising system and method for digital devices running applications | |
| CN109409925A (en) | Advertisement bidding put-on method, device, terminal and storage medium | |
| CN109078333A (en) | A kind of method and device matching game good friend | |
| CN110348911A (en) | Advertisement placement method, apparatus and system | |
| CN106156998A (en) | The management method of a kind of Pending tasks and device | |
| CN107679885A (en) | A kind of ad data acquisition methods and device | |
| CN109214908A (en) | A kind of monitoring method and relevant apparatus | |
| CN110163627A (en) | A kind of donations food processing method and device based on block chain | |
| US20090298575A1 (en) | Monitoring Networked Entertainment Devices | |
| CN107656750A (en) | Update of plug-in method and device | |
| CN108197002A (en) | Mobile equipment is without burying point data statistical method, system, terminal and medium | |
| CN107909375A (en) | False proof and retrospect two-dimensional code generation method, terminal and medium | |
| CN106504014A (en) | A kind of moving advertising cloud management platform | |
| AU2006329657A1 (en) | Configuring networked entertainment devices | |
| CN108876409A (en) | Authentication method, system and relevant device are subsidized in a kind of colleges and universities' poverty | |
| CN106250224A (en) | The management method of a kind of application program and device | |
| CN106780935A (en) | The self-service number of shaking system | |
| CN107122446A (en) | The synchronisation control means and system of subscriber phone number between a kind of bank's multisystem | |
| CN113297594B (en) | Cross-chain transaction method, device, electronic equipment and storage medium |
Legal Events
| Date | Code | Title | Description |
|---|---|---|---|
| PB01 | Publication | ||
| PB01 | Publication | ||
| SE01 | Entry into force of request for substantive examination | ||
| SE01 | Entry into force of request for substantive examination | ||
| RJ01 | Rejection of invention patent application after publication |
Application publication date: 20180508 |
|
| RJ01 | Rejection of invention patent application after publication |