CN116228328A - Advertisement publishing method and device, electronic equipment and readable storage medium - Google Patents

Advertisement publishing method and device, electronic equipment and readable storage medium Download PDF

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Publication number
CN116228328A
CN116228328A CN202310211550.7A CN202310211550A CN116228328A CN 116228328 A CN116228328 A CN 116228328A CN 202310211550 A CN202310211550 A CN 202310211550A CN 116228328 A CN116228328 A CN 116228328A
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advertisement
verification
scene
user
determining
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杜杰
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Beijing QIYI Century Science and Technology Co Ltd
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Beijing QIYI Century Science and Technology Co Ltd
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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0269—Targeted advertisements based on user profile or attribute
    • G06Q30/0271—Personalized advertisement
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F21/00—Security arrangements for protecting computers, components thereof, programs or data against unauthorised activity
    • G06F21/30—Authentication, i.e. establishing the identity or authorisation of security principals
    • G06F21/31—User authentication
    • G06F21/36—User authentication by graphic or iconic representation
    • Y—GENERAL TAGGING OF NEW TECHNOLOGICAL DEVELOPMENTS; GENERAL TAGGING OF CROSS-SECTIONAL TECHNOLOGIES SPANNING OVER SEVERAL SECTIONS OF THE IPC; TECHNICAL SUBJECTS COVERED BY FORMER USPC CROSS-REFERENCE ART COLLECTIONS [XRACs] AND DIGESTS
    • Y02—TECHNOLOGIES OR APPLICATIONS FOR MITIGATION OR ADAPTATION AGAINST CLIMATE CHANGE
    • Y02D—CLIMATE CHANGE MITIGATION TECHNOLOGIES IN INFORMATION AND COMMUNICATION TECHNOLOGIES [ICT], I.E. INFORMATION AND COMMUNICATION TECHNOLOGIES AIMING AT THE REDUCTION OF THEIR OWN ENERGY USE
    • Y02D10/00—Energy efficient computing, e.g. low power processors, power management or thermal management

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Abstract

The application provides an advertisement publishing method, an advertisement publishing device, electronic equipment and a readable storage medium, and belongs to the technical field of advertisement delivery. According to the method, advertisement putting information is obtained, and the advertisement putting information comprises a first graphic verification code; determining a first verification scene and a first verification user corresponding to the first graphic verification code; determining a corresponding first target advertisement in a preset advertisement set based on the first verification scene and the first verification user; and publishing the first target advertisement to the advertisement position corresponding to the first graphic verification code. Therefore, corresponding advertisements can be put into corresponding advertisement positions according to verification scenes and verification users corresponding to the image verification codes, personalized advertisement putting is achieved, and therefore the conversion effect of the advertisements is improved.

Description

Advertisement publishing method and device, electronic equipment and readable storage medium
Technical Field
The present disclosure relates to the field of advertisement delivery technologies, and in particular, to an advertisement publishing method, an advertisement publishing device, an electronic device, and a readable storage medium.
Background
The graphic verification code is one of verification codes, and the principle of the graphic verification code is to verify according to the content contained in the drawing, and specifically comprises a character sequential click verification code, an article selection verification code, a slide block verification code and the like. Unlike other verification codes, the graphic verification code comprises a background image, so that when the graphic verification code is utilized to verify the user, the corresponding background image can be used as a announced advertisement position.
At present, when advertisement delivery is performed on a background image of a graphic verification code, a fixed content delivery strategy is mostly adopted, namely, a user presets an advertisement to be delivered, and when verification is performed by using the graphic verification code, the fixed advertisement is delivered to a corresponding background image.
However, when advertising is performed on the background image of the graphic verification code in the above manner, there are problems that the content of the advertising is single and the advertising conversion effect is poor.
Disclosure of Invention
In order to solve the technical problems that when the background diagram of the graphic verification code is subjected to advertisement delivery through the prior art, the delivered advertisement content is single and the advertisement conversion effect is poor, the application provides an advertisement release method, an advertisement release device, electronic equipment and a readable storage medium.
In a first aspect, there is provided an advertisement publishing method, the method comprising:
acquiring advertisement putting information, wherein the advertisement putting information comprises a first graphic verification code;
determining a first verification scene and a first verification user corresponding to the first graphic verification code;
determining a corresponding first target advertisement in a preset advertisement set based on the first verification scene and the first verification user;
and publishing the first target advertisement to the advertisement position corresponding to the first graphic verification code.
In one possible implementation manner, the determining, based on the first verification scene and the first verification user, a corresponding first target advertisement in a preset advertisement set includes:
determining at least one first candidate advertisement in a preset advertisement set based on the first verification scene and the first verification user, and grading advertisements corresponding to each first candidate advertisement;
and determining the first candidate advertisement with the highest corresponding advertisement score as the first target advertisement.
In one possible implementation manner, the determining, based on the first verification scene and the first verification user, at least one first candidate advertisement in a preset advertisement set, and an advertisement score corresponding to each first candidate advertisement includes:
determining a target scene type corresponding to the first verification scene;
acquiring an original user portrait corresponding to the first verification user under the condition that the target scene type is a first scene type, and determining scene content corresponding to the target scene type;
updating the original user portrait based on the scene content to obtain a target user portrait;
at least one first candidate advertisement is determined in the advertisement collection based on the target user image, and an advertisement score corresponding to each first candidate advertisement.
In one possible implementation manner, determining at least one first candidate advertisement in a preset advertisement set and an advertisement score corresponding to each first candidate advertisement based on the first verification scene and the first verification user includes:
under the condition that the target scene type is a second scene type, determining a corresponding second candidate advertisement in the advertisement set according to the corresponding relation between the preset scene type and the advertisement;
and determining at least one first candidate advertisement in the second candidate advertisements based on the original user image corresponding to the first verification user, and an advertisement score corresponding to each first candidate advertisement.
In one possible implementation, the advertisement delivery information further includes a second targeted advertisement, the method further comprising:
acquiring historical release information of the second target advertisement;
determining a release scene corresponding to the historical release information, wherein the release scene comprises a second verification scene and a second verification user;
and under the condition that a second graphic verification code is sent to the release scene, the second target advertisement is released to an advertisement position corresponding to the second graphic verification code.
In one possible implementation manner, the determining the second authenticated user corresponding to the historical published information includes:
determining a corresponding user tag based on the historical publication information;
determining at least one candidate user based on the user tag, and a user score corresponding to each candidate user;
and determining candidate users with the scores of the corresponding users being larger than a preset threshold value as the second verification user.
In one possible implementation manner, the determining the candidate verification scene with the highest corresponding scene score as the second verification scene includes:
and determining scene scores corresponding to each candidate verification scene based on the historical release information, and determining the candidate verification scene with the highest corresponding scene score as the second verification scene.
In a second aspect, there is provided an advertisement issuing apparatus, the apparatus comprising:
the system comprises an acquisition module, a verification module and a display module, wherein the acquisition module is used for acquiring advertisement putting information, and the advertisement putting information comprises a first graphic verification code;
the first determining module is used for determining a first verification scene and a first verification user corresponding to the first graphic verification code;
the second determining module is used for determining a corresponding first target advertisement in a preset advertisement set based on the first verification scene and the first verification user;
and the first distribution module is used for distributing the first target advertisement to the advertisement position corresponding to the first graphic verification code.
In a possible implementation manner, the second determining module is specifically configured to:
determining at least one first candidate advertisement in a preset advertisement set based on the first verification scene and the first verification user, and grading advertisements corresponding to each first candidate advertisement;
and determining the first candidate advertisement with the highest corresponding advertisement score as the first target advertisement.
In a possible embodiment, the second determining module is further configured to:
determining a target scene type corresponding to the first verification scene;
acquiring an original user portrait corresponding to the first verification user under the condition that the target scene type is a first scene type, and determining scene content corresponding to the target scene type;
updating the original user portrait based on the scene content to obtain a target user portrait;
at least one first candidate advertisement is determined in the advertisement collection based on the target user image, and an advertisement score corresponding to each first candidate advertisement.
In one possible embodiment, the second determining module is further configured to:
under the condition that the target scene type is a second scene type, determining a corresponding second candidate advertisement in the advertisement set according to the corresponding relation between the preset scene type and the advertisement;
and determining at least one first candidate advertisement in the second candidate advertisements based on the original user image corresponding to the first verification user, and an advertisement score corresponding to each first candidate advertisement.
In one possible implementation, the advertisement delivery information further includes a second targeted advertisement, and the apparatus further includes a second publishing module configured to:
acquiring historical release information of the second target advertisement;
determining a release scene corresponding to the historical release information, wherein the release scene comprises a second verification scene and a second verification user;
and under the condition that a second graphic verification code is sent to the release scene, the second target advertisement is released to an advertisement position corresponding to the second graphic verification code.
In a possible implementation manner, the second publishing module is further configured to:
determining a corresponding user tag based on the historical publication information;
determining at least one candidate user based on the user tag, and a user score corresponding to each candidate user;
and determining candidate users with the scores of the corresponding users being larger than a preset threshold value as the second verification user.
In a possible implementation manner, the second publishing module is further configured to:
and determining scene scores corresponding to each candidate verification scene based on the historical release information, and determining the candidate verification scene with the highest corresponding scene score as the second verification scene.
In a third aspect, an electronic device is provided, including a processor, a communication interface, a memory, and a communication bus, where the processor, the communication interface, and the memory complete communication with each other through the communication bus;
a memory for storing a computer program;
a processor for implementing the method steps of any of the first aspects when executing a program stored on a memory.
In a fourth aspect, a computer-readable storage medium is provided, characterized in that the computer-readable storage medium has stored therein a computer program which, when executed by a processor, implements the method steps of any of the first aspects.
In a fifth aspect, there is provided a computer program product comprising instructions which, when run on a computer, cause the computer to perform any of the advertising methods described above.
The beneficial effects of the embodiment of the application are that:
the embodiment of the application provides an advertisement publishing method, an advertisement publishing device, an electronic device and a readable storage medium. Therefore, corresponding advertisements can be put into corresponding advertisement positions according to verification scenes and verification users corresponding to the image verification codes, personalized advertisement putting is achieved, and therefore the conversion effect of the advertisements is improved.
Of course, not all of the above-described advantages need be achieved simultaneously in practicing any one of the products or methods of the present application.
Drawings
The accompanying drawings, which are incorporated in and constitute a part of this specification, illustrate embodiments consistent with the application and together with the description, serve to explain the principles of the application.
In order to more clearly illustrate the embodiments of the present application or the technical solutions in the prior art, the drawings that are required to be used in the description of the embodiments or the prior art will be briefly described below, and it will be obvious to those skilled in the art that other drawings can be obtained from these drawings without inventive effort.
FIG. 1 is a flowchart of an advertisement publishing method according to an embodiment of the present application;
FIG. 2 is a flowchart of another advertisement publishing method according to an embodiment of the present application;
FIG. 3 is a flowchart of another advertisement publishing method according to an embodiment of the present application;
FIG. 4 is a flowchart of another advertisement publishing method according to an embodiment of the present application;
fig. 5 is a schematic structural diagram of an advertisement publishing device according to an embodiment of the present application;
fig. 6 is a schematic structural diagram of an electronic device according to an embodiment of the present application.
Detailed Description
For the purposes of making the objects, technical solutions and advantages of the embodiments of the present application more clear, the technical solutions of the embodiments of the present application will be clearly and completely described below with reference to the drawings in the embodiments of the present application, and it is apparent that the described embodiments are some embodiments of the present application, but not all embodiments. All other embodiments, which can be made by one of ordinary skill in the art without undue burden from the present disclosure, are within the scope of the present application based on the embodiments herein.
The advertisement distribution method provided by the application is explained in the following with specific embodiments in conjunction with the accompanying drawings, and the embodiments do not limit the embodiments of the application.
Referring to fig. 1, a flowchart of an embodiment of an advertisement publishing method is provided in an embodiment of the present application. As shown in fig. 1, the process may include the steps of:
s101, advertisement putting information is obtained, and the advertisement putting information comprises a first graphic verification code.
The advertisement publishing method is used for advertising the background image of the graphic verification code.
The advertisement placement information here includes a first graphical passcode. The first graphic verification code is selected from a text sequence verification code, an article selection verification code, a slide block verification code and the like.
In one embodiment, the specific implementation of obtaining the advertisement delivery information may include: and receiving the graphic verification code designated by the user, and taking the graphic verification code as a first graphic verification code. Therefore, the user can flexibly set the graphic verification code for advertising according to actual needs.
In another embodiment, a specific implementation of obtaining advertisement placement information may include: in the event that a transmission of a graphical passcode to the terminal is detected, the graphical passcode is determined to be a first graphical passcode. Therefore, when the graphic verification code is sent to the terminal for verification, the advertisement delivery of the background diagram of the graphic verification code can be realized.
S102, determining a first verification scene and a first verification user corresponding to the first graphic verification code.
The first verification scene refers to a scene verified through a first graphic verification code, and the verification scene mainly comprises: the user logs in, presents, votes, and logs out, and the like, and further, the user logs in, votes, and the like, and the user logs in, and the like, further comprises a subdivision scene, such as verification in the process of watching a video, verification in the process of browsing a home page, and the like.
The first verification user refers to a user who is verified through the first graphic verification code.
In this embodiment of the present application, after the first graphic verification code is obtained, the corresponding first verification scene and the first verification user may be determined according to the corresponding relationship between the first graphic verification code and the verification scene and the verification user.
In practical application, when a user triggers an authentication request through a terminal, a server analyzes an authentication scene and an authentication user contained in the authentication request, matches a corresponding first graphic authentication code for the authentication request, and sends the first graphic authentication code to the terminal for authentication, wherein the authentication scene and the authentication user contained in the authentication request are the corresponding first authentication scene and the first authentication user.
S103, determining a corresponding first target advertisement in a preset advertisement set based on the first verification scene and the first verification user.
In this embodiment of the present application, based on the first verification scenario and the first verification user, determining, in a preset advertisement set, a specific implementation of a corresponding first target advertisement may include: and determining at least one first candidate advertisement in a preset advertisement set based on the first verification scene and the first verification user, and determining the first candidate advertisement with the highest corresponding advertisement score as the first target advertisement according to the advertisement score corresponding to each first candidate advertisement.
Therefore, the first candidate advertisements corresponding to the first verification scene and the first verification user can be matched in a plurality of advertisement contents contained in the preset advertisement set, and corresponding scores can be determined according to the matching degree of each first candidate advertisement with the first verification scene and the first verification user, namely, the higher the matching degree is, the higher the corresponding advertisement score is, and further, the first candidate advertisement with the highest corresponding advertisement score is determined to be the first target advertisement.
In practical application, there are two or more first candidate advertisements with highest corresponding advertisement scores, based on which, in another embodiment, in the case that there are two or more first candidate advertisements with highest corresponding advertisement scores, the number of times of release of the first candidate advertisement is determined for each first candidate advertisement with highest corresponding advertisement score, and the first candidate advertisement with the minimum number of times of release is determined as the first target advertisement. Therefore, the same advertisement can be prevented from being issued for many times, and the user experience is improved.
S104, the first target advertisement is issued to the advertisement position corresponding to the first graphic verification code.
In this embodiment of the present application, after determining the first target advertisement, when the first graphical verification code is sent to the terminal, the first target advertisement may be published to an advertisement space corresponding to the first graphical verification code (i.e., a background image of the first graphical verification code). Thereby, personalized advertisement delivery is achieved.
In the embodiment of the application, firstly, advertisement delivery information is acquired, the advertisement delivery information comprises a first graphic verification code, then, a first verification scene and a first verification user corresponding to the first graphic verification code are determined, a corresponding first target advertisement is determined in a preset advertisement set based on the first verification scene and the first verification user, and finally, the first target advertisement is issued to an advertisement position corresponding to the first graphic verification code. Therefore, corresponding advertisements can be put into corresponding advertisement positions according to verification scenes and verification users corresponding to the image verification codes, personalized advertisement putting is achieved, and therefore the conversion effect of the advertisements is improved.
Referring to fig. 2, a flowchart of an embodiment of another advertisement publishing method is provided in an embodiment of the present application. The process shown in fig. 2 describes how to determine at least one first candidate advertisement in a preset advertisement set and the advertisement score corresponding to each first candidate advertisement based on the first verification scene and the first verification user on the basis of the process shown in fig. 1. As shown in fig. 2, the process may include the steps of:
s201, determining a target scene type corresponding to the first verification scene.
In practical applications, the verification center for verifying the terminal may monitor and collect user information of the terminal user, such as user preference, episode type watched, time period, age level, member type, etc., and then send out asynchronously in the form of messages through a queue (e.g., a dockmq).
And the server writes the user information into the distributed cache for storage by monitoring the queue information. And based on the user information, analyzing to construct a user portrait.
In this embodiment of the present application, two scene types corresponding to the verification scene are provided, one being a first scene type having an influence on the constructed user portrait, and the other being a second scene type having no influence on the constructed user portrait.
For example, the advertisement collection contains advertisements recommending movie plays, and when the current verification scene is that the user is watching a movie play, the scene content of the verification scene has an influence on the user portrait originally constructed by the server. When the current verification scene is the terminal just started by the user, no use information exists at the moment of just starting, and at the moment, the scene content of the verification scene has no influence on the user portrait originally constructed by the server.
S202, acquiring an original user portrait corresponding to the first verification user and determining scene content corresponding to the target scene type under the condition that the target scene type is the first scene type.
And S203, updating the original user portrait based on the scene content to obtain a target user portrait.
S202 and S203 are collectively described below:
in this embodiment of the present application, in the case where the target scene type is the first scene type, it means that the scene content of the verification scene has an influence on the user portrait originally constructed by the server, and therefore, the original user portrait corresponding to the first verification user (i.e., the user portrait originally constructed by the server) is acquired, and the scene content corresponding to the target scene type (e.g., the movie id being watched by the user or the movie type being watched by the user) is determined.
Based on this, in S203, the original user portrait may be updated based on the scene content corresponding to the target scene type, so as to obtain the target user portrait. Thus, the target user portrait which is more in line with the current use condition of the user is obtained.
S204, determining at least one first candidate advertisement in the advertisement set based on the target user image, and grading advertisements corresponding to each first candidate advertisement.
Each advertisement in the advertisement collection contains a corresponding advertisement type, such as a young even image, a family ethical image, a martial arts image, etc., and the user image of the first verification user contains the advertisement type conforming to the preference of the user image.
Based on this, in the embodiment of the present application, matching may be performed in an advertisement set based on a target user image, to obtain a matching degree of each advertisement and the target user image, and according to the matching degree, determining a corresponding advertisement score, that is, the higher the matching degree is, the higher the corresponding advertisement score is, and determining an advertisement with a corresponding advertisement score greater than a preset score threshold as a first candidate advertisement, thereby obtaining at least one first candidate advertisement and an advertisement score corresponding to each first candidate advertisement.
Through the flow shown in fig. 2, in the case that the target scene type is the first scene type, the original user portrait corresponding to the first verification user and the scene content corresponding to the target scene type can be updated to obtain the target user portrait, and according to the target user portrait, the first candidate advertisements meeting the condition are matched in the advertisement set, and the advertisement score corresponding to each first candidate advertisement is generated. Therefore, manual setting by a user is not needed, and the advertising efficiency is improved.
Referring to fig. 3, a flowchart of an embodiment of another advertisement publishing method is provided in an embodiment of the present application. The process shown in fig. 3 describes how to determine at least one first candidate advertisement in a preset advertisement set and the advertisement score corresponding to each first candidate advertisement based on the first verification scene and the first verification user on the basis of the process shown in fig. 1. As shown in fig. 3, the process may include the steps of:
s301, determining a target scene type corresponding to the first verification scene.
S301 is the same as S201, and the detailed explanation is described above with reference to S201.
S302, determining a corresponding second candidate advertisement in the advertisement set according to the corresponding relation between the preset scene type and the advertisement under the condition that the target scene type is the second scene type.
S303, determining at least one first candidate advertisement in the second candidate advertisements based on the original user image corresponding to the first verification user, and grading the advertisement corresponding to each first candidate advertisement.
S302 and S303 are collectively described below:
in this embodiment of the present application, in the case where the target scene type is the second scene type, it means that the scene content of the verification scene has no influence on the user portrait originally constructed by the server, and at this time, the second candidate advertisement corresponding to the target scene type is determined in the advertisement set, where the correspondence between the scene type and the advertisement may be set by the user according to the actual needs, and in the case where the user does not set, all the advertisements in the advertisement set are determined to be the second candidate advertisement.
And then, acquiring an original user portrait corresponding to the first verification user, matching all second candidate advertisements based on the original user portrait, obtaining the matching degree of each second candidate advertisement and the original user portrait, determining a corresponding advertisement score according to the matching degree, namely, the higher the matching degree is, the higher the corresponding advertisement score is, and further, determining the second candidate advertisement with the corresponding advertisement score larger than a preset score threshold value as the first candidate advertisement. Thereby, at least one first candidate advertisement is obtained, and an advertisement score corresponding to each first candidate advertisement is obtained.
Through the flow shown in fig. 3, in the case that the target scene type is the second scene type, according to the original user portrait corresponding to the first verification user, first candidate advertisements meeting the condition are matched in the second candidate advertisements corresponding to the target scene type, and advertisement scores corresponding to each first candidate advertisement are generated. Therefore, manual setting by a user is not needed, and the advertising efficiency is improved.
Referring to fig. 4, a flowchart of an embodiment of another advertisement publishing method is provided in an embodiment of the present application. As shown in fig. 4, the process may include the steps of:
s401, historical release information of the second target advertisement is obtained.
The advertisement delivery information here includes a second targeted advertisement, wherein the second targeted advertisement is user-specified advertisement content.
When the second target advertisement is a delivered advertisement, the historical release information may refer to information when the second target advertisement is released in a historical manner, including information related to the user and the scene that are sent, and effects (such as conversion rate, etc.) when the advertisement is delivered to different users and different scenes.
When the second target advertisement is an undelivered advertisement, the historical publication information may refer to information when the advertisement of the same type as the second target advertisement is historically published.
S402, determining a release scene corresponding to the historical release information, wherein the release scene comprises a second verification scene and a second verification user.
In an embodiment, determining the specific implementation of the second authenticated user corresponding to the historical published information may include: and determining a corresponding user label based on the historical release information, determining at least one candidate user based on the user label, scoring the user corresponding to each candidate user, and determining the candidate user with the corresponding user score larger than a preset threshold value as the second verification user.
The user labels corresponding to the historical release information are labels obtained by analysis according to users with good historical release effects (such as users with conversion rate larger than a preset threshold), such as user interests, age groups, class types of members and the like. In the application, the acquired user information can be stored in the distributed cache, and based on the acquired user information, real-time analysis and marking of online users are realized, so that at least one label corresponding to each user is obtained.
And then, matching the corresponding candidate users according to the user labels, determining the user score corresponding to each candidate user according to the matching degree, and determining the candidate user with the corresponding user score larger than a preset threshold value as a second verification user. Therefore, the user who prefers the second target advertisement can be determined to carry out advertisement delivery, and the advertisement delivery effect is improved.
In practical application, different labels can be corresponding to different weights, the weights can be set by a user according to the importance degree, and the weights can be determined according to the occurrence frequency of each label in the user with good history putting effect, namely, the more the occurrence frequency is, the higher the corresponding weight is.
Based on the above, for each user, matching can be performed according to each user tag, so as to obtain the matching degree corresponding to each user tag, and then, the matching degrees of all the user tags are weighted and summed, so as to obtain the user score. Thus, accuracy of user scoring can be improved.
In practical application, the key of Redis can be marked as the id of each advertisement by using a sortSet data structure, and the determined id and verification scene of the verification user are marked as corresponding value and stored in the Redis cache. Thereby improving the processing efficiency and achieving the effect of real-time processing.
In an embodiment, determining the specific implementation of the second verification scenario corresponding to the historical published information may include: and determining scene scores corresponding to each candidate verification scene based on the historical release information, and determining the candidate verification scene with the highest corresponding scene score as the second verification scene.
Candidate verification scenes refer to scenes in which graphics verification can be performed.
In this embodiment, first, according to the historical release information, a release effect (such as a conversion rate) of releasing the second target advertisement or the advertisement of the same type in each candidate verification scene is determined, and then, according to the release effect, a scene score of each candidate verification scene is determined, that is, the better the release effect is, the higher the scene score is. And finally, determining the candidate verification scene with the highest corresponding scene score as a second verification scene.
Therefore, the verification scene with good putting effect can be determined, and advertisement putting is performed, so that the advertisement putting effect is improved.
In another embodiment, determining the specific implementation of the second verification scenario corresponding to the historical release information may include: and determining all scenes subjected to graphic verification as second verification scenes. Thus, the second target advertisement can be directly put into all scenes for graphic verification.
S403, when a second graphic verification code is sent to the release scene, the second target advertisement is released to an advertisement position corresponding to the second graphic verification code.
In this embodiment of the present application, after determining the distribution scenario (i.e., the second verification scenario and the second verification user), the second target advertisement may be distributed to the advertisement space corresponding to the second graphical verification code when the second graphical verification code is sent to the distribution scenario. Therefore, the automatic delivery of the second target advertisement is realized, and the advertisement delivery efficiency is improved.
Based on the same technical concept, the embodiment of the application also provides an advertisement publishing device, as shown in fig. 5, which comprises:
an obtaining module 501, configured to obtain advertisement delivery information, where the advertisement delivery information includes a first graphic verification code;
a first determining module 502, configured to determine a first verification scenario and a first verification user corresponding to the first graphical verification code;
a second determining module 503, configured to determine, based on the first verification scene and the first verification user, a corresponding first target advertisement in a preset advertisement set;
and a first distribution module 504, configured to distribute the first target advertisement to an advertisement space corresponding to the first graphic verification code.
In a possible implementation manner, the second determining module is specifically configured to:
determining at least one first candidate advertisement in a preset advertisement set based on the first verification scene and the first verification user, and grading advertisements corresponding to each first candidate advertisement;
and determining the first candidate advertisement with the highest corresponding advertisement score as the first target advertisement.
In a possible embodiment, the second determining module is further configured to:
determining a target scene type corresponding to the first verification scene;
acquiring an original user portrait corresponding to the first verification user under the condition that the target scene type is a first scene type, and determining scene content corresponding to the target scene type;
updating the original user portrait based on the scene content to obtain a target user portrait;
at least one first candidate advertisement is determined in the advertisement collection based on the target user image, and an advertisement score corresponding to each first candidate advertisement.
In one possible embodiment, the second determining module is further configured to:
under the condition that the target scene type is a second scene type, determining a corresponding second candidate advertisement in the advertisement set according to the corresponding relation between the preset scene type and the advertisement;
and determining at least one first candidate advertisement in the second candidate advertisements based on the original user image corresponding to the first verification user, and an advertisement score corresponding to each first candidate advertisement.
In one possible implementation, the advertisement delivery information further includes a second targeted advertisement, and the apparatus further includes a second publishing module configured to:
acquiring historical release information of the second target advertisement;
determining a release scene corresponding to the historical release information, wherein the release scene comprises a second verification scene and a second verification user;
and under the condition that a second graphic verification code is sent to the release scene, the second target advertisement is released to an advertisement position corresponding to the second graphic verification code.
In a possible implementation manner, the second publishing module is further configured to:
determining a corresponding user tag based on the historical publication information;
determining at least one candidate user based on the user tag, and a user score corresponding to each candidate user;
and determining candidate users with the scores of the corresponding users being larger than a preset threshold value as the second verification user.
In a possible implementation manner, the second publishing module is further configured to:
and determining scene scores corresponding to each candidate verification scene based on the historical release information, and determining the candidate verification scene with the highest corresponding scene score as the second verification scene.
In the embodiment of the application, firstly, advertisement delivery information is acquired, the advertisement delivery information comprises a first graphic verification code, then, a first verification scene and a first verification user corresponding to the first graphic verification code are determined, a corresponding first target advertisement is determined in a preset advertisement set based on the first verification scene and the first verification user, and finally, the first target advertisement is issued to an advertisement position corresponding to the first graphic verification code. Therefore, corresponding advertisements can be put into corresponding advertisement positions according to verification scenes and verification users corresponding to the image verification codes, personalized advertisement putting is achieved, and therefore the conversion effect of the advertisements is improved.
Based on the same technical concept, the embodiment of the present application further provides an electronic device, as shown in fig. 6, including a processor 111, a communication interface 112, a memory 113, and a communication bus 114, where the processor 111, the communication interface 112, and the memory 113 perform communication with each other through the communication bus 114,
a memory 113 for storing a computer program;
the processor 111 is configured to execute a program stored in the memory 113, and implement the following steps:
acquiring advertisement putting information, wherein the advertisement putting information comprises a first graphic verification code;
determining a first verification scene and a first verification user corresponding to the first graphic verification code;
determining a corresponding first target advertisement in a preset advertisement set based on the first verification scene and the first verification user;
and publishing the first target advertisement to the advertisement position corresponding to the first graphic verification code.
The communication bus mentioned above for the electronic devices may be a peripheral component interconnect standard (Peripheral Component Interconnect, PCI) bus or an extended industry standard architecture (Extended Industry Standard Architecture, EISA) bus, etc. The communication bus may be classified as an address bus, a data bus, a control bus, or the like. For ease of illustration, the figures are shown with only one bold line, but not with only one bus or one type of bus.
The communication interface is used for communication between the electronic device and other devices.
The Memory may include random access Memory (Random Access Memory, RAM) or may include Non-Volatile Memory (NVM), such as at least one disk Memory. Optionally, the memory may also be at least one memory device located remotely from the aforementioned processor.
The processor may be a general-purpose processor, including a central processing unit (Central Processing Unit, CPU), a network processor (Network Processor, NP), etc.; but also digital signal processors (Digital Signal Processing, DSP), application specific integrated circuits (Application Specific Integrated Circuit, ASIC), field programmable gate arrays (Field-Programmable Gate Array, FPGA) or other programmable logic devices, discrete gate or transistor logic devices, discrete hardware components.
In yet another embodiment provided herein, there is also provided a computer readable storage medium having stored therein a computer program which when executed by a processor implements the steps of any of the advertisement distribution methods described above.
In yet another embodiment provided herein, there is also provided a computer program product containing instructions that, when run on a computer, cause the computer to perform any of the advertisement distribution methods of the above embodiments.
In the above embodiments, it may be implemented in whole or in part by software, hardware, firmware, or any combination thereof. When implemented in software, may be implemented in whole or in part in the form of a computer program product. The computer program product includes one or more computer instructions. When loaded and executed on a computer, produces a flow or function in accordance with embodiments of the present application, in whole or in part. The computer may be a general purpose computer, a special purpose computer, a computer network, or other programmable apparatus. The computer instructions may be stored in or transmitted from one computer-readable storage medium to another, for example, by wired (e.g., coaxial cable, optical fiber, digital Subscriber Line (DSL)), or wireless (e.g., infrared, wireless, microwave, etc.). The computer readable storage medium may be any available medium that can be accessed by a computer or a data storage device such as a server, data center, etc. that contains an integration of one or more available media. The usable medium may be a magnetic medium (e.g., floppy Disk, hard Disk, magnetic tape), an optical medium (e.g., DVD), or a semiconductor medium (e.g., solid State Disk (SSD)), etc.
It should be noted that in this document, relational terms such as "first" and "second" and the like are used solely to distinguish one entity or action from another entity or action without necessarily requiring or implying any actual such relationship or order between such entities or actions. Moreover, the terms "comprises," "comprising," or any other variation thereof, are intended to cover a non-exclusive inclusion, such that a process, method, article, or apparatus that comprises a list of elements does not include only those elements but may include other elements not expressly listed or inherent to such process, method, article, or apparatus. Without further limitation, an element defined by the phrase "comprising one … …" does not exclude the presence of other like elements in a process, method, article, or apparatus that comprises the element.
The foregoing is merely a specific embodiment of the application to enable one skilled in the art to understand or practice the application. Various modifications to these embodiments will be readily apparent to those skilled in the art, and the generic principles defined herein may be applied to other embodiments without departing from the spirit or scope of the application. Thus, the present application is not intended to be limited to the embodiments shown herein but is to be accorded the widest scope consistent with the principles and novel features disclosed herein.

Claims (10)

1. An advertisement distribution method, characterized in that the method comprises the following steps:
acquiring advertisement putting information, wherein the advertisement putting information comprises a first graphic verification code;
determining a first verification scene and a first verification user corresponding to the first graphic verification code;
determining a corresponding first target advertisement in a preset advertisement set based on the first verification scene and the first verification user;
and publishing the first target advertisement to the advertisement position corresponding to the first graphic verification code.
2. The method of claim 1, wherein the determining a corresponding first targeted advertisement in a preset advertisement set based on the first verification scene and the first verification user comprises:
determining at least one first candidate advertisement in a preset advertisement set based on the first verification scene and the first verification user, and grading advertisements corresponding to each first candidate advertisement;
and determining the first candidate advertisement with the highest corresponding advertisement score as the first target advertisement.
3. The method of claim 2, wherein the determining at least one first candidate advertisement in a preset advertisement set based on the first verification scene and the first verification user, and the advertisement score corresponding to each first candidate advertisement, comprises:
determining a target scene type corresponding to the first verification scene;
acquiring an original user portrait corresponding to the first verification user under the condition that the target scene type is a first scene type, and determining scene content corresponding to the target scene type;
updating the original user portrait based on the scene content to obtain a target user portrait;
at least one first candidate advertisement is determined in the advertisement collection based on the target user image, and an advertisement score corresponding to each first candidate advertisement.
4. The method of claim 3, wherein the determining at least one first candidate advertisement in a preset advertisement set based on the first verification scene and the first verification user, and the advertisement score corresponding to each first candidate advertisement, comprises:
under the condition that the target scene type is a second scene type, determining a corresponding second candidate advertisement in the advertisement set according to the corresponding relation between the preset scene type and the advertisement;
and determining at least one first candidate advertisement in the second candidate advertisements based on the original user image corresponding to the first verification user, and an advertisement score corresponding to each first candidate advertisement.
5. The method of claim 1, wherein the advertisement placement information further comprises a second targeted advertisement, the method further comprising:
acquiring historical release information of the second target advertisement;
determining a release scene corresponding to the historical release information, wherein the release scene comprises a second verification scene and a second verification user;
and under the condition that a second graphic verification code is sent to the release scene, the second target advertisement is released to an advertisement position corresponding to the second graphic verification code.
6. The method of claim 5, wherein the determining the second authenticated user to whom the history issue information corresponds comprises:
determining a corresponding user tag based on the historical publication information;
determining at least one candidate user based on the user tag, and a user score corresponding to each candidate user;
and determining candidate users with the scores of the corresponding users being larger than a preset threshold value as the second verification user.
7. The method of claim 5, wherein determining the candidate verification scene with the highest corresponding scene score as the second verification scene comprises:
and determining scene scores corresponding to each candidate verification scene based on the historical release information, and determining the candidate verification scene with the highest corresponding scene score as the second verification scene.
8. An advertisement issuing apparatus, characterized in that the apparatus comprises:
the system comprises an acquisition module, a verification module and a display module, wherein the acquisition module is used for acquiring advertisement putting information, and the advertisement putting information comprises a first graphic verification code;
the first determining module is used for determining a first verification scene and a first verification user corresponding to the first graphic verification code;
the second determining module is used for determining a corresponding first target advertisement in a preset advertisement set based on the first verification scene and the first verification user;
and the first distribution module is used for distributing the first target advertisement to the advertisement position corresponding to the first graphic verification code.
9. The electronic equipment is characterized by comprising a processor, a communication interface, a memory and a communication bus, wherein the processor, the communication interface and the memory are communicated with each other through the communication bus;
a memory for storing a computer program;
a processor for carrying out the method steps of any one of claims 1-7 when executing a program stored on a memory.
10. A computer-readable storage medium, characterized in that the computer-readable storage medium has stored therein a computer program which, when executed by a processor, implements the method steps of any of claims 1-7.
CN202310211550.7A 2023-02-27 2023-02-27 Advertisement publishing method and device, electronic equipment and readable storage medium Pending CN116228328A (en)

Priority Applications (1)

Application Number Priority Date Filing Date Title
CN202310211550.7A CN116228328A (en) 2023-02-27 2023-02-27 Advertisement publishing method and device, electronic equipment and readable storage medium

Applications Claiming Priority (1)

Application Number Priority Date Filing Date Title
CN202310211550.7A CN116228328A (en) 2023-02-27 2023-02-27 Advertisement publishing method and device, electronic equipment and readable storage medium

Publications (1)

Publication Number Publication Date
CN116228328A true CN116228328A (en) 2023-06-06

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Family Applications (1)

Application Number Title Priority Date Filing Date
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Country Status (1)

Country Link
CN (1) CN116228328A (en)

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