CN114971708A - Method for pushing coupons based on shared equipment, electronic device and storage medium - Google Patents
Method for pushing coupons based on shared equipment, electronic device and storage medium Download PDFInfo
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- CN114971708A CN114971708A CN202210564037.1A CN202210564037A CN114971708A CN 114971708 A CN114971708 A CN 114971708A CN 202210564037 A CN202210564037 A CN 202210564037A CN 114971708 A CN114971708 A CN 114971708A
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- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0207—Discounts or incentives, e.g. coupons or rebates
- G06Q30/0224—Discounts or incentives, e.g. coupons or rebates based on user history
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- G—PHYSICS
- G01—MEASURING; TESTING
- G01S—RADIO DIRECTION-FINDING; RADIO NAVIGATION; DETERMINING DISTANCE OR VELOCITY BY USE OF RADIO WAVES; LOCATING OR PRESENCE-DETECTING BY USE OF THE REFLECTION OR RERADIATION OF RADIO WAVES; ANALOGOUS ARRANGEMENTS USING OTHER WAVES
- G01S19/00—Satellite radio beacon positioning systems; Determining position, velocity or attitude using signals transmitted by such systems
- G01S19/38—Determining a navigation solution using signals transmitted by a satellite radio beacon positioning system
- G01S19/39—Determining a navigation solution using signals transmitted by a satellite radio beacon positioning system the satellite radio beacon positioning system transmitting time-stamped messages, e.g. GPS [Global Positioning System], GLONASS [Global Orbiting Navigation Satellite System] or GALILEO
- G01S19/42—Determining position
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Abstract
The invention provides a method, an electronic device and a storage medium for pushing a coupon based on shared equipment, which are characterized by firstly obtaining the coupon and a label corresponding to the coupon, then obtaining the use information of a user on the shared equipment in a preset period, obtaining the historical behavior data of the user in the preset period according to the use information, determining the long-term activity area of the user according to the trip frequency of the user and the trip track of the user, then setting at least one place label according to the long-term activity area, finally obtaining the historical purchase data of the user in the trip track, determining the consumption information of the user in the long-term activity area according to the long-term activity area and the historical purchase data, and setting a consumption label; and pushing the corresponding coupon to the user according to the place tag and the corresponding relation between the consumption tag and the coupon tag.
Description
Technical Field
The present invention relates to the technical field of pushing coupons, and in particular, to a method, an electronic device, and a storage medium for pushing coupons based on a shared device.
Background
At present, in order to attract traffic or promote products, merchants adopt a mode of pushing coupons to sharing devices of a user group, but blind pushing of coupons to all users is easy to happen, no matter whether products or preferential services in the coupons meet current consumption requirements of the users or not, and a considerable part of users abandon the coupons. The existing method for pushing the coupons cannot analyze the consumption characteristics of the user according to the behaviors of the user and cannot find out the potential consumption requirements of the user according to the consumption characteristics, so that the coupons are difficult to be accurately pushed to the target user, the accuracy is extremely low, resources are wasted, and the operation cost of a merchant is increased.
In view of the above, it is desirable to provide a method, an electronic device and a storage medium for pushing a coupon based on a sharing device to solve or at least alleviate the above-mentioned drawbacks.
Disclosure of Invention
The invention mainly aims to provide a method, an electronic device and a storage medium for pushing coupons based on shared equipment, so as to solve the problem that in the prior art, the consumption characteristics of a user cannot be analyzed according to the behavior of the user, the potential consumption requirements of the user cannot be found according to the consumption characteristics, and the coupons cannot be pushed to the shared equipment of a target user accurately.
In a first aspect, to achieve the above object, the present invention provides a method for pushing a coupon based on a sharing device, including:
s1, acquiring a coupon and a label corresponding to the coupon;
s2, obtaining the use information of the user to the sharing device in a preset period, and obtaining the historical behavior data of the user in the preset period according to the use information; the historical behavior data comprises a user trip frequency and a user trip track;
s3, determining a long-term activity area of the user according to the user travel frequency and the user travel track, and setting at least one place label according to the long-term activity area;
s4, acquiring historical purchase data of the user in the travel track, determining consumption information of the user in the long-term activity area according to the long-term activity area and the historical purchase data, and setting a consumption label; the consumption label comprises one or more of a consumption frequency label, an item label and a time label;
s5, pushing the corresponding coupon to the user according to the corresponding relation between the place label and the consumption label and the coupon label.
Further, the coupons include a first vitality coupon and a second vitality coupon.
Further, the step S5 specifically includes pushing the coupons with different strengths according to the matching values of the location tag, the consumption tag, and the coupon tag.
Further, the historical purchase data is obtained on a mobile device used by the user.
Further, the step S3 of determining a long-term activity area of the user according to the user trip frequency and the user trip trajectory, and setting at least one location tag according to the long-term activity area specifically includes the steps of:
s31, judging whether the travel frequency of the user in the fixed area is greater than or equal to a first preset value or not according to the travel frequency of the user and the travel track of the user;
s32, if yes, determining that the fixed area is the long-term activity area of the user, and setting the place corresponding to the fixed area as the place label;
and S33, if not, the fixed area is the short-term activity area of the user and is not adopted.
Further, the step S4 further includes the steps of:
s41, judging whether the consumption frequency of the same commodity consumed in the same long-term activity area at the same time point is greater than or equal to a second preset value or not according to the consumption information in the long-term activity area;
s42, if yes, the consumption frequency of the same type of commodity is high, and the consumption frequency of the same type of commodity is set to be a consumption frequency label;
and S43, if not, the consumption frequency of the same type of commodity is low, and the commodity is not adopted.
Further, the step S4 further includes the steps of:
s44, judging whether the time point of consuming the same type of commodities in the same long-term activity area is in a preset range interval according to the consumption information in the long-term activity area;
s45, if yes, the time point is the fixed time of the user, and a time tag is set;
s46, if not, it is the user' S flow time, and it is not used.
Further, the step S5 specifically includes the steps of:
s51, based on the GPS positioning function of the sharing device, positioning the position of the user, and judging whether the current position of the user enters the range of the destination:
s52, if the current position does not enter the destination range, no coupon is pushed;
s53, if the current position enters the range of the destination, the coupons with different strengths are pushed according to the matching values of the place labels, the consumption labels and the coupon labels.
In a second aspect, the present invention also provides an electronic apparatus, including a memory, a processor, and a computer program stored in the memory and executable on the processor, wherein the computer program, when executed by the processor, implements the steps of the method for pushing coupons based on a shared device according to any of the above-mentioned methods.
In a third aspect, the present invention further provides a storage medium storing a computer program, which when executed by the processor implements the steps of the method for pushing coupons based on a shared device according to any of the above.
Compared with the prior art, the invention has the following beneficial effects: the method comprises the steps of analyzing a travel track and a travel frequency of a user and setting a corresponding place tag by acquiring use information of user shared equipment; also acquiring a historical purchase record of the user on the mobile equipment, and setting a corresponding consumption label; the location tag, the consumption tag and the coupon tag are matched, the target user is locked, the required coupon is accurately pushed to the target user, the accuracy is improved, the coupon waste is reduced, and the operation cost of a merchant is also reduced.
Drawings
FIG. 1 is a schematic flow chart of an embodiment of the present invention;
fig. 2 is a schematic flow chart of the step S3 specifically including steps in an embodiment of the present invention;
FIG. 3 is a flowchart illustrating the step S4 according to an embodiment of the present invention;
FIG. 4 is a flowchart illustrating the step S4 according to an embodiment of the present invention;
fig. 5 is a flowchart illustrating that step S5 specifically includes steps according to an embodiment of the present invention;
FIG. 6 is a block diagram of a control system according to an embodiment of the present invention.
The objects, features and advantages of the present invention will be further explained with reference to the accompanying drawings.
Detailed Description
The technical solutions in the embodiments of the present invention will be described clearly and completely with reference to the drawings in the embodiments of the present invention, and it is obvious that the described embodiments are only a part of the embodiments of the present invention, and not all of the embodiments. All other embodiments, which can be derived by a person skilled in the art from the embodiments given herein without making any creative effort, shall fall within the protection scope of the present invention.
It should be noted that all the directional indicators (such as up, down, left, right, front, and rear … …) in the embodiment of the present invention are only used to explain the relative position relationship between the components, the movement situation, etc. in a specific posture (as shown in the drawing), and if the specific posture is changed, the directional indicator is changed accordingly.
In addition, the descriptions related to "first", "second", etc. in the present invention are for descriptive purposes only and are not to be construed as indicating or implying relative importance or implicitly indicating the number of technical features indicated. Thus, a feature defined as "first" or "second" may explicitly or implicitly include at least one such feature. In addition, technical solutions between the embodiments may be combined with each other, but must be based on the realization of the technical solutions by a person skilled in the art, and when the technical solutions are contradictory to each other or cannot be realized, such a combination should not be considered to exist, and is not within the protection scope of the present invention.
In a first aspect, referring to fig. 1 to 6, in an embodiment of the present invention, a method for pushing a coupon based on a sharing device includes the steps of:
and S1, acquiring the coupon and the label corresponding to the coupon. Firstly, a coupon which needs to be pushed by a merchant and a label corresponding to the coupon need to be obtained for subsequent use.
S2, obtaining the use information of the user to the sharing equipment in a preset period, and analyzing the historical behavior data of the user in the preset period according to the use information; the historical behavior data comprises the user travel frequency and the travel track of the user.
The sharing device can be a sharing bicycle, a sharing electric vehicle and a sharing charger baby, and the preset period can be in a week unit or a month unit. The historical behavior data is the travel frequency and the travel track of the user using the sharing device in the period, and the travel frequency is the number of times the user travels from the travel place to the destination in the period, such as: the number of times a user goes from home to company in a week or from home to company in a month; the travel track is a path from a travel place to a destination of the user, such as: the path from the home to the company of the user is the travel track of the user.
S3, determining a long-term activity area of the user according to the user travel frequency and the user travel track, and setting at least one place label according to the long-term activity area.
The long-term activity area of a user may be more than one, such as: from home to company, company to home, home and company are two of the long-term activity areas, and thus, the corresponding place tags are two.
S4, acquiring historical purchase data of the user in the travel track, determining consumption information of the user in the long-term activity area according to the long-term activity area and the historical purchase data, and setting a consumption label; the consumption label comprises one or more of a consumption frequency label, an item label and a time label.
The consumption information is the frequency, the category and the time consumed by the user; the consumption frequency is the number of times of consumption of the user, the consumer category is the category to which the object consumed by the user belongs, and the consumption time is the time when the user consumes; such as: users often purchase breakfast near the company at 9 am, where 9 am is the time of consumption of the user, often the frequency of consumption of the user, and breakfast is the consumer category of the user.
S5, pushing the corresponding coupon to the user according to the location label and the corresponding relation between the consumption label and the coupon label.
Aiming at the problems, the invention provides a method for pushing coupons based on sharing equipment, which comprises the steps of firstly obtaining merchant coupons and labels corresponding to the coupons, then analyzing the travel frequency and the travel track of a user according to the use information of the user after the user uses the sharing equipment, determining the long-term activity area of the user, and setting at least one place label, wherein the abnormal data greatly influenced by inequality and burst factors need to be excluded; acquiring the historical purchase data of the user in the long-term activity area, determining the consumption information of the user by combining the long-term activity area, and setting a consumption label, wherein the consumption label comprises one or more of a consumption frequency label, a category label and a time label; and finally, matching the place tag and the consumption tag with the coupon tag, and pushing the corresponding coupon according to a matching value.
Further, the coupons include a first vitality coupon and a second vitality coupon. And dividing the coupons into first force coupons and second force coupons according to the coupon strength.
Further, the step S5 specifically includes pushing coupons with different strengths according to the matching values of the location tag, the consumption tag and the coupon tag.
And matching one or more of the place tag, the consumption frequency tag in the consumption tag, the category tag and the time tag with the coupon tag, and pushing coupons with different strengths according to the matching value.
Further, the historical purchase data is obtained on a mobile device used by the user; the mobile device may be a cell phone.
Further, the step S3 of determining a long-term activity area of the user according to the user trip frequency and the user trip trajectory, and setting at least one location tag according to the long-term activity area specifically includes the steps of:
s31, judging whether the travel frequency of the user in a fixed area is greater than or equal to a first preset value or not according to the travel frequency of the user and the travel track of the user; the first preset value may be a fixed accurate value, for example, the first preset value is 3, and is measured in weeks.
S32, if yes, determining the fixed area as the long-term activity area of the user, and setting the place corresponding to the fixed area as the place label; for example, if the travel frequency of the user from home to company is greater than or equal to 3 in a fixed area where the user is from home to company, the long-term activity area where the user is from home to company is set, and the location tag is set as the company.
And S33, if not, the fixed area is the short-term activity area of the user and is not adopted.
The short term activity areas may be incidental to the user and are therefore not employed. For example, if the trip frequency of the user from home to company is less than 3, the user may be determined as a short-term activity area from home to company, and the location tag may not be set.
Further, the step S4 further includes the steps of:
s41, judging whether the consumption frequency of the same commodity consumed in the same long-term activity area at the same time point is greater than or equal to a second preset value or not according to the consumption information in the long-term activity area; the second preset value may be a fixed accurate value, for example, the second preset value is set to 3, and the number of times is a unit.
S42, if yes, the consumption frequency of the same type of commodity is high, and the consumption frequency of the same type of commodity is set to be a consumption frequency label; for example, if the number of times the user purchases breakfast is 3 or more, the consumption frequency of breakfast is high, and the consumption frequency of breakfast is set to the consumption high frequency tag.
And S43, if not, the consumption frequency of the same type of commodity is low, and the commodity is not adopted.
The low frequency of consumption may be due to irresistible factors that users leave on, frequent shops for rest on weekdays, and are therefore not employed.
Further, the step S4 further includes the steps of:
s44, judging whether the time point of consuming the same type of commodities in the same long-term activity area is in a preset range interval according to the consumption information in the long-term activity area;
s45, if yes, the time point is the fixed time of the user, and a time tag is set;
s46, if not, it is the user' S flow time, and it is not used.
The preset range interval can be 8-10 o ' clock at breakfast time, or 12-14 o ' clock at lunch time, or 18-21 o ' clock at dinner time, when the user consumes breakfast type goods in the breakfast time interval, the breakfast time interval is determined as the fixed time of the user, and a time label is set, if the user does not consume in the breakfast time interval, the user is not used at the sudden time.
Further, the step S5 specifically includes the steps of:
s51, based on GPS positioning function of the sharing device, positioning the user 'S position, judging whether the user' S current position enters the destination range:
s52, if the current position does not enter the destination range, no coupon is pushed;
s53, if the current position enters the range of the destination, the coupons with different strengths are pushed according to the matching values of the place labels, the consumption labels and the coupon labels.
The destination range is an area divided by taking a destination as a center, the distance between the current position of the user and the destination is judged by utilizing the GPS positioning function of the sharing equipment, the distance is short, the coupon can be pushed to the user in advance according to the matching value of the place label, the consumption label and the coupon label, and the coupon is not pushed if the distance is long.
In a second aspect, the present invention also provides a method for pushing a coupon based on a shared device, including a memory 52, a processor 51 and a computer program 53 stored in the memory 52 and executable on the processor, where the processor 51 implements the steps of the method for pushing a coupon based on a shared device as described above when executing the computer program 53.
In a third aspect, the present invention further provides a storage medium storing a computer program 53, wherein the computer program 53, when executed by the processor 51, implements the steps of the method for pushing coupons based on a shared device as described above. It will be appreciated that the processor 51, when executed, implements the method for pushing coupons based on a shared device as described above, and thus all embodiments of the method described above are applicable to this storage medium and can achieve the same or similar benefits.
The above description is only a preferred embodiment of the present invention, and is not intended to limit the scope of the present invention, and all equivalent structures or equivalent processes performed by the present invention or directly or indirectly applied to other related technical fields are also included in the scope of the present invention.
Claims (10)
1. A method for pushing coupons based on a sharing device is characterized by comprising the following steps:
s1, acquiring a coupon and a label corresponding to the coupon;
s2, obtaining the use information of the user to the sharing device in a preset period, and obtaining the historical behavior data of the user in the preset period according to the use information; the historical behavior data comprises a user travel frequency and a user travel track;
s3, determining a long-term activity area of the user according to the user travel frequency and the user travel track, and setting at least one place label according to the long-term activity area;
s4, acquiring historical purchase data of the user in the travel track, determining consumption information of the user in the long-term activity area according to the long-term activity area and the historical purchase data, and setting a consumption label; the consumption label comprises one or more of a consumption frequency label, an item label and a time label;
s5, pushing the corresponding coupon to the user according to the corresponding relation between the place label and the consumption label and the coupon label.
2. The method for pushing coupons based on shared devices of claim 1, wherein said coupons comprise first affinity coupons and second affinity coupons.
3. The method for pushing coupons based on shared device of claim 1, wherein said step S5 specifically includes pushing coupons with different strength according to said location tag and matching value of said consumption tag and said coupon tag.
4. The method of claim 1, wherein the historical purchase data is obtained on a mobile device used by the user.
5. The method according to claim 1, wherein the step of determining a long-term activity area of the user according to the user travel frequency and the user travel track in step S3, and setting at least one location tag according to the long-term activity area specifically comprises the steps of:
s31, judging whether the travel frequency of the user in the fixed area is greater than or equal to a first preset value or not according to the travel frequency of the user and the travel track of the user;
s32, if yes, determining that the fixed area is the long-term activity area of the user, and setting the place corresponding to the fixed area as the place label;
and S33, if not, the fixed area is the short-term activity area of the user and is not adopted.
6. The method for pushing coupons based on shared device according to claim 1, wherein said step S4 further comprises the steps of:
s41, judging whether the consumption frequency of the same commodity consumed in the same long-term activity area at the same time point is greater than or equal to a second preset value or not according to the consumption information in the long-term activity area;
s42, if yes, the consumption frequency of the same type of commodity is high, and the consumption frequency of the same type of commodity is set to be a consumption frequency label;
and S43, if not, the consumption frequency of the same type of commodity is low, and the commodity is not adopted.
7. The method for pushing coupons based on shared device according to claim 1, wherein said step S4 further comprises the steps of:
s44, judging whether the time point of consuming the same type of commodities in the same long-term activity area is in a preset range interval according to the consumption information in the long-term activity area;
s45, if yes, the time point is the fixed time of the user, and a time tag is set;
s46, if not, it is the user' S flow time, and it is not used.
8. The method for pushing merchant coupons based on a sharing device according to claim 1, wherein said step S5 further comprises the steps of:
s51, based on the GPS positioning function of the sharing device, positioning the position of the user, and judging whether the current position of the user enters the range of the destination:
s52, if the current position does not enter the destination range, no coupon is pushed;
s53, if the current position enters the range of the destination, the coupons with different strengths are pushed according to the matching values of the place labels, the consumption labels and the coupon labels.
9. An electronic apparatus comprising a memory, a processor, and a computer program stored in the memory and executable on the processor, wherein the computer program, when executed by the processor, performs the steps of a method for sharing a device push coupon as claimed in any one of claims 1 to 8.
10. A storage medium storing a computer program, wherein the computer program, when executed by the processor, performs the steps of the method for pushing coupons based on a shared device according to any of claims 1-8.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN202210564037.1A CN114971708A (en) | 2022-05-23 | 2022-05-23 | Method for pushing coupons based on shared equipment, electronic device and storage medium |
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| Application Number | Priority Date | Filing Date | Title |
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| CN202210564037.1A CN114971708A (en) | 2022-05-23 | 2022-05-23 | Method for pushing coupons based on shared equipment, electronic device and storage medium |
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| CN114971708A true CN114971708A (en) | 2022-08-30 |
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| CN202210564037.1A Pending CN114971708A (en) | 2022-05-23 | 2022-05-23 | Method for pushing coupons based on shared equipment, electronic device and storage medium |
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Cited By (1)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN116489419A (en) * | 2023-06-16 | 2023-07-25 | 上海云梯信息科技有限公司 | Information pushing method and system for target user terminal set |
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- 2022-05-23 CN CN202210564037.1A patent/CN114971708A/en active Pending
Cited By (2)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN116489419A (en) * | 2023-06-16 | 2023-07-25 | 上海云梯信息科技有限公司 | Information pushing method and system for target user terminal set |
| CN116489419B (en) * | 2023-06-16 | 2023-08-18 | 上海云梯信息科技有限公司 | Information pushing method and system for target user terminal set |
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