CN111507772A - Coupon management method, device and storage medium - Google Patents
Coupon management method, device and storage medium Download PDFInfo
- Publication number
- CN111507772A CN111507772A CN202010324917.2A CN202010324917A CN111507772A CN 111507772 A CN111507772 A CN 111507772A CN 202010324917 A CN202010324917 A CN 202010324917A CN 111507772 A CN111507772 A CN 111507772A
- Authority
- CN
- China
- Prior art keywords
- order
- target
- scene information
- coupon
- current
- Prior art date
- Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
- Pending
Links
Images
Classifications
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0207—Discounts or incentives, e.g. coupons or rebates
- G06Q30/0224—Discounts or incentives, e.g. coupons or rebates based on user history
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0207—Discounts or incentives, e.g. coupons or rebates
- G06Q30/0222—During e-commerce, i.e. online transactions
Abstract
The embodiment of the application discloses a method, a device and a storage medium for managing coupons, wherein the method for managing the coupons obtains current scene information of a target user through a server; the server determines a target order corresponding to the scene information matched with the current scene information in an order set, wherein the order set comprises at least one order corresponding to an account of the target user, and each order in the order set comprises the scene information when each order is generated; the server acquires a target coupon according to the target order; and the server sends the target coupon to the terminal of the target user. From the above, it can be seen that: the server matches the scene information which is most similar to the current scene information of the user in the order set of the user, so that the coupon for the purchase behavior is determined according to the purchase behavior of the user in the scene before, and then the coupon is issued to the account of the user, and the coupon can be more accurately released to the user.
Description
Technical Field
The present application relates to the field of internet technologies, and in particular, to a method and an apparatus for managing coupons, and a storage medium.
Background
The coupon is a medium for mutual benefit and reciprocity between the merchant and the customer, and can improve the stickiness of the customer to the commodity. Currently, coupons are generated primarily on an activity basis, picked up by customers and used when purchasing goods. The prior coupon issuing mode is difficult to issue targeted product coupons to customers, and the coupon resources are wasted to a certain extent. Therefore, how to send the coupon with the consumption characteristics specific to the customer is a technical problem which needs to be solved at present.
Disclosure of Invention
The embodiment of the application provides a method and a device for managing coupons and a storage medium, which can search an order corresponding to scene information matched with a current scene in scene information of a historical order of a user according to current scene information of the user, so that the coupons issued to the user are determined according to purchasing behaviors of the order, and the accuracy of issuing the coupons can be further improved.
In a first aspect, an embodiment of the present application discloses a coupon management method, including:
acquiring current scene information of a target user;
determining a target order corresponding to the scene information matched with the current scene information in an order set, wherein the order set comprises at least one order corresponding to an account of the target user, and each order in the order set comprises the scene information when each order is generated;
acquiring a target coupon according to the target order;
and sending the target coupon to the terminal of the target user.
As a possible implementation, the scene information includes an address and a time, and the current scene information includes a current address and a current time.
As a possible implementation manner, the determining, in the order set, the target order corresponding to the scenario information matched with the current scenario information includes:
calculating the matching degree of the current scene information and the scene information of each order;
and determining the order corresponding to the maximum matching degree as a target order.
As a possible implementation manner, the calculating the matching degree between the current scene information and the scene information of each order includes:
determining a first matching degree as a similarity between an address type of the current address and an address type of a first address, wherein the first scene information is scene information of any one order in the order set, and the first address is an address in the first scene information;
determining a second matching degree as a coincidence degree of a time period of the current time and a time period of the first time, wherein the first time is the time in the first scene information;
and determining the matching degree of the current scene information and the first scene information according to the first matching degree and the second matching degree.
As a possible implementation manner, the target order includes at least one order, and the obtaining the target coupon according to the target order includes:
and searching a target coupon corresponding to a target type in the coupon set, wherein the target type is the type of an object corresponding to the target order, and the target type comprises at least one type.
As a possible implementation manner, the target order includes at least one order, and the obtaining the target coupon according to the target order includes:
determining a first order as an order with the address closest to the current address in the target order;
and searching the coupon suitable for the first object in the coupon set to obtain a target coupon, wherein the first object is an object corresponding to the first order.
As a possible implementation manner, before the obtaining of the current context information of the target user, the method further includes:
when a search request aiming at the target object is received, triggering and executing the operation of acquiring the current scene information of the target user;
the obtaining of the target coupon according to the target order comprises the following steps:
and searching for a coupon suitable for a second object in the coupon set to obtain a target coupon, wherein the second object is an object which is in the same type as the target object in the objects corresponding to the target order.
In a second aspect, an embodiment of the present application discloses a coupon management apparatus, including:
the first acquisition unit is used for acquiring current scene information of a target user;
a determining unit, configured to determine, in an order set, a target order corresponding to the scene information that matches the current scene information, where the order set includes at least one order corresponding to an account of the target user, and each order in the order set includes scene information when each order is generated;
the second acquisition unit is used for acquiring the target coupon according to the target order;
and the sending unit is used for sending the target coupon to the terminal where the target user is located.
As a possible implementation, the scene information includes an address and a time, and the current scene information includes a current address and a current time.
As a possible implementation manner, the determining unit specifically includes:
calculating the matching degree of the current scene information and the scene information of each order;
and determining the order corresponding to the maximum matching degree as a target order.
As a possible implementation manner, the calculating the matching degree between the current scene information and the scene information of each order includes:
determining a first matching degree as a similarity between an address type of the current address and an address type of a first address, wherein the first scene information is scene information of any one order in the order set, and the first address is an address in the first scene information;
determining a second matching degree as a coincidence degree of a time period of the current time and a time period of the first time, wherein the first time is the time in the first scene information;
and determining the matching degree of the current scene information and the first scene information according to the first matching degree and the second matching degree.
As a possible implementation manner, the target order includes at least one order, and the second obtaining unit specifically includes:
and searching a target coupon corresponding to a target type in the coupon set, wherein the target type is the type of an object corresponding to the target order, and the target type comprises at least one type.
As a possible implementation manner, the target order includes at least one order, and the second obtaining unit specifically includes:
determining a first order as an order with the address closest to the current address in the target order;
and searching the coupon suitable for the first object in the coupon set to obtain a target coupon, wherein the first object is an object corresponding to the first order.
As a possible implementation manner, before the first obtaining unit obtains the current scene information of the target user, the apparatus further includes:
the third acquisition unit is used for triggering and executing the operation of acquiring the current scene information of the target user when receiving the search request aiming at the target object;
the second obtaining unit obtains the target coupon according to the target order, and the second obtaining unit comprises:
and the searching unit is used for searching the coupon suitable for a second object in the coupon set to obtain a target coupon, wherein the second object is an object which is in the same type as the target object in the objects corresponding to the target order.
In a third aspect, an embodiment of the present application discloses an electronic device, which includes a processor and a memory, where the processor is coupled to the memory, where the memory is configured to store computer instructions, and the processor is configured to execute the computer instructions and call the program code to implement the method for managing a coupon disclosed in the embodiment of the first aspect.
In a fourth aspect, the present application discloses a computer-readable storage medium, which stores a computer program, and when the computer program is executed by a computer device, the method for managing coupons disclosed in the embodiments of the first aspect is implemented.
In a fifth aspect, the present application discloses a computer program, which, when executed by a computer device, implements the method for managing coupons disclosed in the embodiments of the first aspect.
In the embodiment of the application, a server acquires current scene information of a target user; the server determines a target order corresponding to the scene information matched with the current scene information in an order set, wherein the order set comprises at least one order corresponding to an account of the target user, and each order in the order set comprises the scene information when each order is generated; the server acquires a target coupon according to the target order; and the server sends the target coupon to the terminal of the target user. From the above, it can be seen that: according to the method and the device for issuing the coupons, the server matches the scene information which is most similar to the current scene information of the user in the order set of the user, so that the coupons aiming at the purchasing behaviors are determined according to the purchasing behaviors of the user in the scene, the coupons are issued to the account of the user, and the coupons can be issued to the user more accurately.
Drawings
In order to more clearly illustrate the embodiments of the present application or the technical solutions in the prior art, the drawings used in the description of the embodiments or the prior art will be briefly described below, it is obvious that the drawings in the following description are only some embodiments of the present application, and for those skilled in the art, other drawings can be obtained according to the drawings without creative efforts.
Fig. 1 is a schematic network architecture diagram of a coupon management method according to an embodiment of the present application;
FIG. 2 is a schematic flow chart of a coupon management method provided in the present application;
FIG. 3 is a diagram illustrating an example of a user interface for an order provided by an embodiment of the present application;
fig. 4 is a schematic diagram illustrating a server determining a matching degree between the current scene information and scene information of each order according to an embodiment of the present application;
fig. 5 is a schematic diagram of a coupon management apparatus 500 according to an embodiment of the present application;
fig. 6 is a schematic diagram of another electronic device 600 provided in the embodiments of the present application.
Detailed Description
The technical solutions in the embodiments of the present application will be clearly and completely described below with reference to the drawings in the embodiments of the present application. It is to be understood that the described embodiments are merely a few embodiments of the present application and not all embodiments. All other embodiments obtained by a person of ordinary skill in the art based on the embodiments in the present application without any creative effort belong to the protection scope of the embodiments in the present application.
It is to be understood that the terminology used in the embodiments of the present application is for the purpose of describing particular embodiments only, and is not intended to be limiting of the application. As used in the examples of this application and the appended claims, the singular forms "a", "an", and "the" are intended to include the plural forms as well, unless the context clearly indicates otherwise. It should also be understood that the term "and/or" as used herein refers to and encompasses any and all possible combinations of one or more of the associated listed items.
Note that, the coupon referred to in the embodiments of the present application refers to a coupon in the form of an electronic resource.
In order to better understand the coupon management method, device and computer-readable storage medium provided in the embodiments of the present application, a description is first given of a network architecture used in the embodiments of the present application. Referring to fig. 1, a schematic network architecture of a coupon management method according to an embodiment of the present application is shown, where the schematic network architecture may include at least one terminal 101, a server 102, and a database 103. Wherein:
the terminal 101 may obtain current scene information of the user based on the client, such as a current address of the user, a current time, current weather information (temperature, humidity, wind power, sunny/rainy/cloudy, etc.), a current heartbeat of the user, a pulse, and the like. As shown in fig. 1, the terminal 101 may transmit current scene information of the user to the server 102. The terminal 101 may be a mobile phone, a tablet, a smart watch, a computer, or other smart devices, which is not limited herein.
In one scenario, when the "user a" finishes selecting a commodity to be purchased, an "order submission" instruction may be executed, and when the "order submission" instruction of the "user a" is received, the terminal 101 may obtain current scenario information of the user, and then the terminal 101 sends transaction information (which may include commodities, the quantity of commodities, and the like) and the current scenario information to the server, so that the server 102 generates an order of the user according to the current scenario information and the transaction information, and stores the order in the database 103. As shown in fig. 1, the database 103 is used to store orders of a plurality of users.
In another scenario, the terminal 101 may obtain current context information of "user a" at a certain frequency, and then send the current context information to the server 102, so that the server 102 searches, according to the current context information, a target order corresponding to the context information that matches the current context information in the "user a" orders in the database 103, where the target order includes at least one order.
The server 102 is a server of a trading platform (e.g., Taobao, Jingdong, drip travel, popular reviews, etc.). The server 102 may receive current context information of the user sent by the terminal, may also actively acquire the current context information of the user, or may be obtained by the terminal 101 and the server 102 together (for example, the terminal 101 acquires a current address of the user, and the server 102 acquires current time and current weather information of the user, etc.).
In one scenario, the server 102 receives current context information and transaction information of "user a" sent by the terminal 101, further, the server 102 generates an order of "user a" according to the current context information and transaction information of "user a", and further, the server 102 stores the order of "user a" in the database 103.
In another scenario, when the server 102 receives the current context information of "user a", a target order matching the current context information may be searched in the order set of "user a" of the database 103, where the target order includes at least one order. Further, the server 102 determines a target coupon of the "user a" according to the commodity corresponding to the target order, where the target coupon includes at least one coupon. Further, the server 102 transmits the target coupon to the terminal 101 so that the terminal 101 outputs the target coupon to "user a".
According to the embodiment of the application, a server acquires current scene information of a target user; the server determines a target order corresponding to the scene information matched with the current scene information in an order set, wherein the order set comprises at least one order corresponding to an account of the target user, and each order in the order set comprises the scene information when each order is generated; the server acquires a target coupon according to the target order; and the server sends the target coupon to the terminal of the target user. From the above, it can be seen that: according to the method and the device for issuing the coupons, the server matches the scene information which is most similar to the current scene information of the user in the order set of the user, so that the coupons aiming at the purchasing behaviors are determined according to the purchasing behaviors of the user in the scene, the coupons are issued to the account of the user, and the coupons can be issued to the user more accurately.
Not limited to the system architecture diagram of the method for managing coupons shown in fig. 1, the network architecture diagram of the method for managing coupons provided in the embodiment of the present application may also include other devices, which are not limited herein.
Based on the above description, the embodiment of the present application proposes a method for managing a coupon, which can be performed by the above-mentioned coupon management architecture of fig. 1. Wherein the terminal may be a terminal 101, the server may be a server 102, and the database may be a database 103. Referring to fig. 2, fig. 2 is a flowchart illustrating a method for managing a coupon according to an embodiment of the present disclosure, where the method for managing a coupon includes the following steps.
S202, the server acquires current scene information of the target user.
In this embodiment, the context information may include an address, time, weather information (the weather information may include weather conditions such as temperature, air quality, air humidity, wind direction, sunny/rainy/cloudy), a heart rate, a pulse, and the like, and the current context information may include a current address, a current time, current weather information corresponding to the current address, a current pulse of the target user, a heart rate, and the like.
The server acquires current scene information of a target user, and the embodiment of the application takes time, address and weather in the scene information acquired by the server as examples for explanation. In one implementation: firstly, a terminal of a target user can acquire a current address of the target user based on a positioning module (for example, GPS positioning, WIFI positioning, data traffic positioning, and the like) of the terminal, and send the current address of the target user to a server; secondly, the server can directly obtain the current time and can also receive the current time sent by the terminal; and finally, the server calls a weather website (such as a Chinese weather network and a central weather station) interface based on the current address and the current time to acquire current weather information corresponding to the current address and the current time.
Optionally, the server obtains current scene information of the target user, and the server may automatically execute the current scene information at a certain frequency; the server may also trigger execution, for example, when the user opens an application (which may be APP, a web page, an applet, or the like), the server starts to acquire current context information of the user.
S204, the server determines a target order corresponding to the scene information matched with the current scene information in an order set, wherein the order set comprises at least one order corresponding to the account of the target user, and each order in the order set comprises the scene information when each order is generated.
Before the server determines the target order corresponding to the scene information matching the current scene information in the order set, the server may store each order of the user in a database. In one implementation, after receiving the "submit order" instruction, the terminal: firstly, acquiring current scene information (such as a current address, current time, current weather information and the like) of a user; secondly, the terminal sends transaction information (including purchased commodities, commodity quantity and the like) and current scene information to a server; then, generating an order by the server according to the current scene information and the transaction information; finally, the server stores the order in a database.
And when receiving a 'view order' request sent by the terminal, the server searches the order from the database and sends the order to the terminal. After the terminal receives the order, the order details of the order may be output to the user. Please refer to fig. 3, which is a diagram illustrating an example of an order user interface provided in an embodiment of the present application. As shown in fig. 3, the order details of the order may include object information, transaction information, and the like, wherein the object information includes: object pictures, object names, etc.; the transaction information may include: order number, points, transaction snapshots, time of creation, address of creation, weather of creation, time of payment, time of shipment, etc.
Optionally, without being limited to the user interface diagram of the order provided in fig. 3, the current context information and the transaction information in the order may also be stored in the database, and only the association between each order and the current context information corresponding to each order needs to be established, which is not limited herein.
Optionally, the current context information may also be directly obtained by the server, or may also be obtained by both the terminal and the server, which is not limited herein.
Based on the above description, after the server obtains the current scene information of the target user, the server may search all orders for the target user in the database according to the account of the target user, and use the orders as the order set of the target user. Further, the server determines a target order corresponding to the scene information matched with the current scene information of the target user in the order set of the target user, which may be described in detail in the following steps S302 to S304.
S206, the server obtains the target coupon according to the target order.
The target order includes at least one order. The specific implementation manner of the server obtaining the target coupon according to the target order can be referred to in detail in the following implementation manner (i), implementation manner (ii), and implementation manner (iii).
And S208, the server sends the target coupon to the terminal of the target user.
And receiving and outputting the target coupon to the user by the terminal where the target user is located, wherein the target coupon comprises at least one coupon.
Optionally, the server may sort at least one coupon included in the targeted coupon. For example, at least one coupon is sorted according to discount strength, so that the terminal outputs the coupon with the maximum discount strength to the user preferentially.
A specific implementation manner of determining, by the server in the order set in step S204, a target order corresponding to the scenario information matched with the current scenario information is described below, where the current scenario information includes a current address and a current time as an example in this embodiment of the application, and the implementation manner may include the following partial or all steps.
S302, the server calculates the matching degree of the current scene information and the scene information of each order.
At this time, the current scene information includes a current address and a current time. In one embodiment, the step of calculating the matching degree between the current scene information and the scene information of each order by the server may include the following steps.
S3021, the server determines that the first matching degree is a similarity between the address type of the current address and the address type of the first address, where the first scenario information is scenario information of any order in an order set, and the first address is an address in the first scenario information.
The address types may include, but are not limited to: airports, bus stations, train/motor stations, restaurants, shopping malls, KTVs, flower shops, clothing shops, etc.
The server may determine an address type for the address of the current context information and an address type for the address of each order in the set of orders by calling a map (e.g., a Baidu map, a Gade map, etc.) interface. In one implementation, the address type of the current address is the same as the address type of the first address, and then the server determines that the similarity between the address type of the current address and the address type of the first address is 1, that is, the first matching degree is 1; otherwise, the server determines that the similarity between the address type of the current address and the address type of the first address is 0, that is, the first matching degree is 0.
Optionally, the server determines the similarity between the address type of the current address and the address type of the first address, which is not limited to the above manner, and may also adopt other methods that can determine the similarity between the address type of the current address and the address type of the first address, for example, a cosine similarity formula is used to calculate the similarity between the address type of the current address and the address type of the first address.
Optionally, without being limited to the above implementation manner of determining the first matching degree by the address type, the first matching degree may also be determined by determining the similarity between the current address and the first address, the distance between the current address and the first address, and the like.
S3022, the server determines that the second matching degree is a coincidence degree between a time period of the current time and a time period of a first time, where the first time is a time in the first scene information.
Calculating the coincidence ratio of the time period of the current time and the time period of the first time, in one implementation mode: in one case, the server searches for an order in the order set of the target user on a date in the same time period as the current date (here, in a period of year, the same date refers to the same month and day, for example, the current time is 3 months and 13 days, and the time period is set to "3 months and 12 days" to 3 months and 14 days "), and if the first time (for example, the first time is" 3 months and 13 days ") is in the same time period as the current time, the server determines that the coincidence degree of the time period in which the first time is located and the time period in which the current time is located is 1, that is, the second matching degree is 1; in another case, the server determines whether the current time is in the active period, for example, "2020/3/7" is in the active period of "3.8 shopping activity (3/1-3/8)", and if the first time is also in the same active period (here, 3/1-3/8), the server determines that the coincidence degree of the time period in which the first time is located and the time period in which the current time is located is 1, that is, the second matching degree is 1. Otherwise, the coincidence degree of the time period of the current time and the time period of the first time is 0, that is, the second matching degree is 0.
Alternatively, the manner of determining the second matching degree is not limited to the above. The server may determine the coincidence degree of the time period in which the current time is located and the time period in which the first time is located, in one implementation, the server determines whether the current time and the first time are the same time, and may also take months as a period, for example, number 4 of each month may also be determined as the same time.
Please refer to fig. 4, which is a schematic diagram illustrating a server determining a matching degree between the current scene information and the scene information of each order according to an embodiment of the present application. As shown in fig. 4, the current scene information of "user xx 0001" includes "address: shenzhen, precious region, precious international airport "," time: 2020-3-1513: 28: 46". The server determines an order corresponding to the scene information matched with the current scene from the scene information of the historical orders of the user xx0001 according to the current scene information of the user xx 0001: first, the server determines the degree of matching of the address of the current scene with the addresses in the historical orders for "user xx 0001". In one implementation, the server determines that the address type of the address of the current scene information is 'airport', and further determines that the address type of the address is an order of the airport in the historical orders of 'user xx 0001', and the order comprises 'order 1' and 'order 3'; secondly, on the basis of screening out the order 1 and the order 3, according to the time of the current scene, respectively calculating the coincidence degree of the time period of the current time and the time periods of the order 1 and the order 3. In one implementation, in a "year" period, it may be set to be within the same time period within two days before and after a given time, i.e., the current time "2020-3-1513: 28: 46 "is in a time period of" 3-1313: 28: 46-3-1513: 28: 46 ", then the time in both" order 1 "and" order 3 "is within that time period. Thus, the target orders may be determined to be "order 1" and "order 3".
S3023, the server determines a matching degree between the current scene information and the first scene information according to the first matching degree and the second matching degree.
In one implementation, the matching degree of the current scene information and the first scene information may be the sum of the first matching degree and the second matching degree.
In another implementation manner, the matching degree of the current scene information and the first scene information may be a weighted sum of the first matching degree and the second matching degree.
Optionally, the implementation manner of determining the matching degree between the current scene information and the first scene information is not limited to the above, and other implementation manners may also be included, which are not limited herein.
Optionally, the implementation manner of determining the matching degree between the current context information and the context information of each order in the above steps S3021 to S3023 is not limited, and other implementation manners may also be used, which are not limited herein.
S304, the server determines the order corresponding to the maximum matching degree as a target order.
As can be seen from the above implementation, the target order includes at least one order.
Optionally, the method is not limited to the manner of determining the order corresponding to the maximum matching degree in step S304 as the target order, and other implementation manners may also be included, for example, the server may also determine the order corresponding to the matching degree greater than the first threshold as the target order, which is not limited herein.
Optionally, the implementation manner of determining the target order in the order set in steps S302-S304 is not limited, and other implementation manners may also be included, which are not limited herein.
Two implementations of the step S206 server obtaining the target coupon according to the target order are described below.
Implementation mode (one):
and the server searches a target coupon corresponding to a target type in the coupon set, wherein the target type is the type of an object corresponding to the target order, and the target type comprises at least one type.
In the embodiment of the application, the coupon set refers to all coupons issued by a service platform (e.g., Taobao, Jingdong, Didi, Mei Tuo, etc.), including valid coupons issued by the platform and valid coupons issued by shops residing on the platform; the object may be a commodity (e.g., clothing, daily necessities, appliances, tickets, etc.), a service (a taxi service, a hair cut service, a dining service, etc.), and the like that are capable of conducting transactions.
The target order includes at least one order. The server determines the target type, in one implementation: firstly, the server can obtain the name of an object of each order in at least one order; then, the server may extract the type of each object in the name of each object, for example, as shown in fig. 3, the object name is "xxx shop 2020 summer new style korean version xxxx down age xxx back up T-shirts", and the object type may be "T-shirts". The type of the object corresponding to each order constitutes a target type, and therefore, the target type includes at least one type.
The server looks up the same type of coupon in the set of coupons as the target type includes. For example, the target types include the types: "T-shirt", "frost", then the server may look up the coupon for "T-shirt", "frost" in the coupon collection as the target coupon. It can be appreciated that the targeted coupon includes at least one coupon.
Implementation mode (b):
the server may further screen out an order corresponding to an address closest to the address of the current scenario from each order included in the target order, so as to determine the target coupon according to the order, which may include some or all of the following steps.
S402, the server determines that the first order is the order with the address closest to the current address in the target order.
In one implementation, the server may call a map interface to obtain a distance between the current address and an address of each of the target orders, and thus, determine that an order corresponding to an address closest to the current address is the first order.
S404, the server searches the coupon suitable for the first object in the coupon set to obtain a target coupon, wherein the first object is an object corresponding to the first order.
The server searches the coupon suitable for the first object (the coupon of the shop where the first order is located for the first object, or the coupon of all shops of the platform for the first object) in the coupon set as a target coupon.
Implementation mode (c):
besides the above two ways of finding out the target coupon in the coupon set, the server can also directly generate the target coupon according to the target order.
In an implementation manner, after the server determines the target orders, a coupon for the object may be generated according to the object included in each of the target orders, or a coupon for the object type may be generated according to the type of the object included in each of the target orders. The manner in which the server determines the type of the object may be as described in the above implementation (a), and is not described herein again.
Optionally, the method for determining the target coupon according to the target order in the implementation (a), the implementation (b), and the implementation (c) provided above is not limited, and other implementations may also be included, which are not limited herein.
Optionally, before the server obtains the current context information of the target user, the method further includes: and when receiving a search request aiming at a target object, the server triggers and executes the operation of acquiring the current scene information of the target user.
In one implementation, the terminal may receive search content of a target user, generate a search request according to the search content when a "search" operation is detected, and transmit the search request to the server. Therefore, when receiving the search request, the server triggers to execute the operation of acquiring the current scene information of the target user. Please refer to the description in step S202 for the server to obtain the current scene information of the target user, which is not described herein again.
The server acquires the target coupon according to the target order, and the method comprises the following steps:
and the server searches the coupon suitable for the second object in the coupon set to obtain the target coupon, wherein the second object is an object which is in the same type as the target object in the objects corresponding to the target order.
The implementation of the server for searching the coupon applicable to the second object in the coupon set may specifically refer to implementation (a) and implementation (b), which are not described herein again.
According to the embodiment of the application, a server acquires current scene information of a target user; the server determines a target order corresponding to the scene information matched with the current scene information in an order set, wherein the order set comprises at least one order corresponding to an account of the target user, and each order in the order set comprises the scene information when each order is generated; the server acquires a target coupon according to the target order; and the server sends the target coupon to the terminal of the target user. From the above, it can be seen that: according to the method and the device for issuing the coupons, the server matches the scene information which is most similar to the current scene information of the user in the order set of the user, so that the coupons aiming at the purchasing behaviors are determined according to the purchasing behaviors of the user in the scene, the coupons are issued to the account of the user, and the coupons can be issued to the user more accurately.
Based on the description of the above method embodiments, the present application provides a management apparatus 500 for a coupon, where the management apparatus 500 for a coupon may operate as a server corresponding to fig. 2, and the management apparatus 500 for a coupon may be a computer program (including program code) operating in the server. Referring to fig. 5, the coupon management apparatus may operate the following units:
a first obtaining unit 501, configured to obtain current scene information of a target user;
a determining unit 502, configured to determine a target order corresponding to the scene information matched with the current scene information in an order set, where the order set includes at least one order corresponding to an account of the target user, and each order in the order set includes scene information when each order is generated;
a second obtaining unit 503, configured to obtain a target coupon according to the target order;
a sending unit 504, configured to send the target coupon to a terminal where the target user is located.
In one embodiment, the scene information includes an address and a time, and the current scene information includes a current address and a current time.
In an embodiment, the determining unit 502 specifically includes:
calculating the matching degree of the current scene information and the scene information of each order;
and determining the order corresponding to the maximum matching degree as a target order.
In one embodiment, the calculating the matching degree between the current scene information and the scene information of each order includes:
determining a first matching degree as a similarity between an address type of the current address and an address type of a first address, wherein the first scene information is scene information of any one order in the order set, and the first address is an address in the first scene information;
determining a second matching degree as a coincidence degree of a time period of the current time and a time period of the first time, wherein the first time is the time in the first scene information;
and determining the matching degree of the current scene information and the first scene information according to the first matching degree and the second matching degree.
In an embodiment, the target order includes at least one order, and the second obtaining unit 503 specifically includes:
and searching a target coupon corresponding to a target type in the coupon set, wherein the target type is the type of an object corresponding to the target order, and the target type comprises at least one type.
In an embodiment, the target order includes at least one order, and the second obtaining unit 503 specifically includes:
determining a first order as an order with the address closest to the current address in the target order;
and searching the coupon suitable for the first object in the coupon set to obtain a target coupon, wherein the first object is an object corresponding to the first order.
In one embodiment, before the first obtaining unit 501 obtains the current scene information of the target user, the apparatus 500 further includes:
a third obtaining unit 505, configured to trigger execution of an operation of obtaining current scene information of the target user when receiving a search request for the target object;
the second obtaining unit 503 obtains the target coupon according to the target order, including:
the searching unit 506 is configured to search, in the coupon set, a coupon applicable to a second object to obtain a target coupon, where the second object is an object that is in the same type as the target object in the objects corresponding to the target order.
It should be understood that, for specific functional implementation manners of the above-mentioned functional units, reference may be made to the related description in the corresponding embodiment of fig. 2, and details are not described here again.
In the embodiment of the application, a server acquires current scene information of a target user; the server determines a target order corresponding to the scene information matched with the current scene information in an order set, wherein the order set comprises at least one order corresponding to an account of the target user, and each order in the order set comprises the scene information when each order is generated; the server acquires a target coupon according to the target order; and the server sends the target coupon to the terminal of the target user. From the above, it can be seen that: according to the method and the device for issuing the coupons, the server matches the scene information which is most similar to the current scene information of the user in the order set of the user, so that the coupons aiming at the purchasing behaviors are determined according to the purchasing behaviors of the user in the scene, the coupons are issued to the account of the user, and the coupons can be issued to the user more accurately.
Referring to fig. 6, fig. 6 is a schematic structural diagram of another electronic device 600 according to an embodiment of the present disclosure. The electronic device 600 may specifically correspond to the server 102 in fig. 1, and the apparatus 600 may include: a processor 601, a bus 602, a network interface 603, and a memory 604. Wherein a communication bus 602 is used to enable the connection communication between these components. The network interface 603 may optionally include a standard wired interface, a wireless interface (e.g., WI-FI interface). As shown in fig. 6, the memory 604, which is a computer-readable storage medium, may include therein an operating system, a network communication module, a user interface module, and a device control application program, which may be executed when the apparatus 600 is operated.
In the electronic device 600 shown in fig. 6, the network interface 603 may provide a network communication function; and processor 601 may be used to invoke a device control application stored in memory 604 to implement:
acquiring current scene information of a target user through a processing area 601;
determining a target order corresponding to the scene information matched with the current scene information in an order set, wherein the order set comprises at least one order corresponding to an account of the target user, and each order in the order set comprises the scene information when each order is generated;
acquiring a target coupon according to the target order;
the network interface 603 sends the target coupon to the terminal where the target user is located.
In an implementation of the embodiment of the present application, the context information includes an address and a time, and the current context information includes a current address and a current time.
In an implementation of the embodiment of the present application, the determining, by the processor 601, a target order corresponding to the scene information matched with the current scene information in an order set includes:
calculating the matching degree of the current scene information and the scene information of each order;
and determining the order corresponding to the maximum matching degree as a target order.
In an implementation of the embodiment of the present application, the calculating the matching degree between the current scene information and the scene information of each order includes:
determining a first matching degree as a similarity between an address type of the current address and an address type of a first address, wherein the first scene information is scene information of any one order in the order set, and the first address is an address in the first scene information;
determining a second matching degree as a coincidence degree of a time period of the current time and a time period of the first time, wherein the first time is the time in the first scene information;
and determining the matching degree of the current scene information and the first scene information according to the first matching degree and the second matching degree.
In one implementation of the embodiment of the present application, the target order includes at least one order, and the processor 601 is further configured to obtain a target coupon according to the target order, including:
and searching a target coupon corresponding to a target type in the coupon set, wherein the target type is the type of an object corresponding to the target order, and the target type comprises at least one type.
In one implementation of the embodiment of the present application, the target order includes at least one order, and the processor 601 is further configured to obtain a target coupon according to the target order, including:
determining a first order as an order with the address closest to the current address in the target order;
and searching the coupon suitable for the first object in the coupon set to obtain a target coupon, wherein the first object is an object corresponding to the first order.
In an implementation of the embodiment of the present application, before the processing area 601 obtains the current context information of the target user, the processor 601 is further configured to:
when a search request aiming at the target object is received, triggering and executing the operation of acquiring the current scene information of the target user;
the obtaining of the target coupon according to the target order comprises the following steps:
and searching for a coupon suitable for a second object in the coupon set to obtain a target coupon, wherein the second object is an object which is in the same type as the target object in the objects corresponding to the target order.
It should be noted that the sending unit 504 in fig. 5 may be implemented by the network interface 601 in fig. 6, and the first obtaining unit 501, the determining unit 502, the second obtaining unit 503, the third obtaining unit 505, and the searching unit 506 in fig. 5 may be implemented by the processor 601 in fig. 6.
It should be understood that the electronic device 600 described in this embodiment of the application may perform the description of the coupon management method in the embodiment corresponding to fig. 2, and is not described herein again. In addition, the beneficial effects of the same method are not described in detail.
Further, here, it is to be noted that: an embodiment of the present application further provides a computer storage medium, where the aforementioned computer program executed by the coupon management apparatus 500 and the electronic device 600 is stored in the computer storage medium, and the computer program includes program instructions, and when the processor executes the program instructions, the method executed by the server in the embodiment corresponding to fig. 2 can be executed, which will not be described again here.
In addition, the beneficial effects of the same method are not described in detail. For technical details not disclosed in the embodiments of the computer storage medium referred to in the present application, reference is made to the description of the embodiments of the method of the present application.
It will be understood by those skilled in the art that all or part of the processes of the methods of the embodiments described above can be implemented by a computer program, which can be stored in a computer-readable storage medium, and when executed, can include the processes of the embodiments of the methods described above. The storage medium may be a magnetic disk, an optical disk, a Read-Only Memory (ROM), a Random Access Memory (RAM), or the like.
The above disclosure is only for the purpose of illustrating the preferred embodiments of the present application and is not to be construed as limiting the scope of the present application, so that the present application is not limited thereto, and all equivalent variations and modifications can be made to the present application.
Claims (10)
1. A method for managing coupons, the method comprising:
acquiring current scene information of a target user;
determining a target order corresponding to the scene information matched with the current scene information in an order set, wherein the order set comprises at least one order corresponding to an account of the target user, and each order in the order set comprises the scene information when each order is generated;
acquiring a target coupon according to the target order;
and sending the target coupon to the terminal of the target user.
2. The method of claim 1, wherein the scene information comprises an address and a time, and wherein the current scene information comprises a current address and a current time.
3. The method of claim 1, wherein determining the target order corresponding to the context information matching the current context information in the order set comprises:
calculating the matching degree of the current scene information and the scene information of each order;
and determining the order corresponding to the maximum matching degree as a target order.
4. The method of claim 3, wherein the current scene information comprises a current address and a current time, and the calculating the matching degree of the current scene information and the scene information of each order comprises:
determining a first matching degree as a similarity between an address type of the current address and an address type of a first address, wherein the first scene information is scene information of any one order in the order set, and the first address is an address in the first scene information;
determining a second matching degree as a coincidence degree of a time period of the current time and a time period of the first time, wherein the first time is the time in the first scene information;
and determining the matching degree of the current scene information and the first scene information according to the first matching degree and the second matching degree.
5. The method of claim 1, wherein the target order comprises at least one order, and wherein obtaining a target coupon according to the target order comprises:
and searching a target coupon corresponding to a target type in the coupon set, wherein the target type is the type of an object corresponding to the target order, and the target type comprises at least one type.
6. The method of claim 2, wherein the target order comprises at least one order, and wherein obtaining a target coupon according to the target order comprises:
determining a first order as an order with the address closest to the current address in the target order;
and searching the coupon suitable for the first object in the coupon set to obtain a target coupon, wherein the first object is an object corresponding to the first order.
7. The method of claim 1, wherein before the obtaining the current context information of the target user, the method further comprises:
when a search request aiming at the target object is received, triggering and executing the operation of acquiring the current scene information of the target user;
the obtaining of the target coupon according to the target order comprises the following steps:
and searching for a coupon suitable for a second object in the coupon set to obtain a target coupon, wherein the second object is an object which is in the same type as the target object in the objects corresponding to the target order.
8. An apparatus for managing coupons, said apparatus comprising:
the first acquisition unit is used for acquiring current scene information of a target user;
a determining unit, configured to determine, in an order set, a target order corresponding to the scene information that matches the current scene information, where the order set includes at least one order corresponding to an account of the target user, and each order in the order set includes scene information when each order is generated;
the second acquisition unit is used for acquiring the target coupon according to the target order;
and the sending unit is used for sending the target coupon to the terminal where the target user is located.
9. An electronic device comprising a processor and a memory, the processor and memory coupled, wherein the memory is configured to store computer instructions, and the processor is configured to execute the computer instructions to cause the coupon management apparatus to implement the method of any one of claims 1-7.
10. A computer-readable storage medium, in which a computer program is stored which, when executed by a computer device, causes the computer device to carry out the method according to any one of claims 1 to 7.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN202010324917.2A CN111507772A (en) | 2020-04-22 | 2020-04-22 | Coupon management method, device and storage medium |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN202010324917.2A CN111507772A (en) | 2020-04-22 | 2020-04-22 | Coupon management method, device and storage medium |
Publications (1)
| Publication Number | Publication Date |
|---|---|
| CN111507772A true CN111507772A (en) | 2020-08-07 |
Family
ID=71871229
Family Applications (1)
| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| CN202010324917.2A Pending CN111507772A (en) | 2020-04-22 | 2020-04-22 | Coupon management method, device and storage medium |
Country Status (1)
| Country | Link |
|---|---|
| CN (1) | CN111507772A (en) |
Cited By (5)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN112767049A (en) * | 2021-01-27 | 2021-05-07 | 支付宝(杭州)信息技术有限公司 | Target object processing method and device |
| CN113052643A (en) * | 2021-04-30 | 2021-06-29 | 中国银行股份有限公司 | Coupon processing method, system, client and server based on 5G message |
| CN113763011A (en) * | 2020-11-19 | 2021-12-07 | 北京沃东天骏信息技术有限公司 | Distribution processing method, device, equipment and storage medium of electronic certificate |
| CN115660744A (en) * | 2022-12-22 | 2023-01-31 | 北京集度科技有限公司 | Rights and interests distribution method, equipment and product |
| CN116489419A (en) * | 2023-06-16 | 2023-07-25 | 上海云梯信息科技有限公司 | Information pushing method and system for target user terminal set |
Citations (3)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| KR20030077365A (en) * | 2002-03-26 | 2003-10-01 | 방희열 | System and method for distributing coupons having information of goods and consumer |
| CN105678589A (en) * | 2016-01-20 | 2016-06-15 | 青岛海信智能商用系统有限公司 | POS terminal and sale promotion method and system based on POS terminal |
| CN107392655A (en) * | 2017-07-03 | 2017-11-24 | 携程计算机技术（上海）有限公司 | Reward voucher method for pushing, system, storage medium, electronic equipment and shunt method |
-
2020
- 2020-04-22 CN CN202010324917.2A patent/CN111507772A/en active Pending
Patent Citations (3)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| KR20030077365A (en) * | 2002-03-26 | 2003-10-01 | 방희열 | System and method for distributing coupons having information of goods and consumer |
| CN105678589A (en) * | 2016-01-20 | 2016-06-15 | 青岛海信智能商用系统有限公司 | POS terminal and sale promotion method and system based on POS terminal |
| CN107392655A (en) * | 2017-07-03 | 2017-11-24 | 携程计算机技术（上海）有限公司 | Reward voucher method for pushing, system, storage medium, electronic equipment and shunt method |
Cited By (8)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN113763011A (en) * | 2020-11-19 | 2021-12-07 | 北京沃东天骏信息技术有限公司 | Distribution processing method, device, equipment and storage medium of electronic certificate |
| WO2022105224A1 (en) * | 2020-11-19 | 2022-05-27 | 北京沃东天骏信息技术有限公司 | Electronic voucher distribution method and apparatus, device, and storage medium |
| CN112767049A (en) * | 2021-01-27 | 2021-05-07 | 支付宝(杭州)信息技术有限公司 | Target object processing method and device |
| WO2022161359A1 (en) * | 2021-01-27 | 2022-08-04 | 支付宝(杭州)信息技术有限公司 | Method and device for target object processing |
| CN113052643A (en) * | 2021-04-30 | 2021-06-29 | 中国银行股份有限公司 | Coupon processing method, system, client and server based on 5G message |
| CN115660744A (en) * | 2022-12-22 | 2023-01-31 | 北京集度科技有限公司 | Rights and interests distribution method, equipment and product |
| CN116489419A (en) * | 2023-06-16 | 2023-07-25 | 上海云梯信息科技有限公司 | Information pushing method and system for target user terminal set |
| CN116489419B (en) * | 2023-06-16 | 2023-08-18 | 上海云梯信息科技有限公司 | Information pushing method and system for target user terminal set |
Similar Documents
| Publication | Publication Date | Title |
|---|---|---|
| CN111507772A (en) | Coupon management method, device and storage medium | |
| CN107291732B (en) | Information pushing method and device | |
| WO2020186819A1 (en) | Product data processing | |
| US20150006326A1 (en) | Search Method and Apparatus Based on E-commerce Platform | |
| US20130246212A1 (en) | System and method for providing mobile device trade-in value quotations and comparisons against other mobile devices | |
| US20130041742A1 (en) | Control method and corresponding system for obtaining coupons through coupon terminal | |
| US20130246211A1 (en) | System and method for providing mobile device trade in value quotations | |
| CN107784528A (en) | A kind of transmitting advertisement information method and device | |
| CN106911801B (en) | method for associating user information and information pushing system | |
| US20120253958A1 (en) | System for generating digital receipts | |
| JP5802716B2 (en) | Information processing system, program, and verification method | |
| US9898757B2 (en) | Purchase support server, purchase support method, purchase support program, and computer-readable recording medium for recording said program | |
| WO2016127632A1 (en) | Method, system, and computer device for electronic payment behavior-based data processing | |
| CN105786807A (en) | Method, equipment and system for pushing exhibition information | |
| CN109639771B (en) | Method and device for pushing service, computer equipment and storage medium | |
| US10878477B2 (en) | Purchase recommendation system | |
| CN106897905A (en) | Method, device and electronic equipment for pushed information | |
| KR101719198B1 (en) | Method for managing personal information and payment information in user terminal or device and recommendation system using the same | |
| CN101901455A (en) | Electronic commerce distance management method | |
| CN110210939B (en) | Information pushing method and device and computer equipment | |
| US10360600B1 (en) | Big tree method and system for verifying user reviews | |
| CN110858209A (en) | Business object access/release method, device, system and electronic equipment | |
| US20220284451A1 (en) | Methods and apparatus for electronic mapping of customer data | |
| KR20130027893A (en) | System for supporting merchandise purchase and control method thereof, and method for providing merchandise purchase service | |
| CN111031101A (en) | Information pushing method, client and server |
Legal Events
| Date | Code | Title | Description |
|---|---|---|---|
| PB01 | Publication | ||
| PB01 | Publication | ||
| SE01 | Entry into force of request for substantive examination | ||
| SE01 | Entry into force of request for substantive examination |