CN111031101A - Information pushing method, client and server - Google Patents

Information pushing method, client and server Download PDF

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Publication number
CN111031101A
CN111031101A CN201911158052.0A CN201911158052A CN111031101A CN 111031101 A CN111031101 A CN 111031101A CN 201911158052 A CN201911158052 A CN 201911158052A CN 111031101 A CN111031101 A CN 111031101A
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China
Prior art keywords
information
state information
behavior
service
pushing
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CN201911158052.0A
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Chinese (zh)
Inventor
李煜佳
盛娇麒
王峰
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Zhejiang Koubei Network Technology Co Ltd
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Zhejiang Koubei Network Technology Co Ltd
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Priority to CN201911158052.0A priority Critical patent/CN111031101A/en
Publication of CN111031101A publication Critical patent/CN111031101A/en
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    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L67/00—Network arrangements or protocols for supporting network services or applications
    • H04L67/50—Network services
    • H04L67/55—Push-based network services
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L67/00—Network arrangements or protocols for supporting network services or applications
    • H04L67/50—Network services
    • H04L67/52—Network services specially adapted for the location of the user terminal

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  • Engineering & Computer Science (AREA)
  • Computer Networks & Wireless Communication (AREA)
  • Signal Processing (AREA)
  • Information Transfer Between Computers (AREA)

Abstract

The invention discloses an information pushing method, a client, a server and a system, relates to the technical field of data processing, and mainly aims to solve the problem that information of all shops in a shopping mall is only pushed to a user at present. The method comprises the following steps: when the current client is positioned in a preset service activity range, detecting behavior state information and equipment state information generated by a user in the service activity process in real time, and uploading the behavior state information and the equipment state information to a server; the server receives behavior state information and equipment state information which are uploaded by a client and generated by a user in a service activity process, and selects information to be pushed according to the behavior state information, and/or the equipment state information, and/or the service behavior information after judging a pushing event to be triggered according to the behavior state information, and/or the equipment state information, and/or the service behavior information, and pushes the information to the client; and the client displays the information pushed by the server.

Description

Information pushing method, client and server
Technical Field
The present invention relates to the field of data processing technologies, and in particular, to a method, a client, a server, and a system for pushing information.
Background
With the improvement of living standard, people frequently appear in various shopping malls to perform consumption activities by utilizing amateur time, which is a hot phenomenon of society. When the user browses each shop of the shopping mall for a long time, the consumption behavior of the user in the shopping mall is a continuous consumption behavior. In the process, more demands are derived along with the push of the mobile phone, for example, when a user stays in a shopping mall for a long time, the electric quantity of the mobile phone is reduced, the user needs to find the position of the charge pal to charge the mobile phone, however, the push information or specific push information of all shops in the shopping mall is only pushed to the user at present, useless push is caused, the receiving efficiency of the user is reduced, the demands of different users on the push information cannot be met, and therefore the push efficiency of the information is reduced.
Disclosure of Invention
In view of the above, the present invention provides an information pushing method, a client, a server, and a system, and mainly aims to solve the problem that only push information of all stores in a shopping mall or specific push information is currently pushed to a user.
According to an aspect of the present invention, there is provided a method for pushing information, including:
when a current client is positioned in a preset service activity range, detecting behavior state information and equipment state information generated by a user in a service activity process in real time, and uploading the behavior state information and the equipment state information to a server, so that after the server judges a push event is triggered according to the behavior state information, and/or the equipment state information, and/or the service behavior information, the pushed information is selected according to the behavior state information, and/or the equipment state information, and/or the service behavior information, and the service behavior information is determined according to a user identity carried in the behavior state information;
and displaying the information pushed by the server.
Further, the displaying of the information pushed by the server includes:
if the information is position information, when a loading event of the position information is triggered, a navigation loading request is sent, and loaded navigation information is displayed, wherein the navigation loading request carries the user identity identifier.
Further, after the information pushed by the server is displayed, the method further includes:
and counting the pushing result of the information and uploading the pushing result.
Further, the service behavior information includes service historical behavior information and service current behavior information.
According to an aspect of the present invention, there is provided another information pushing method, including:
receiving behavior state information and equipment state information which are uploaded by a client and generated in a business activity process by a user;
after a pushing event is judged to be triggered according to the behavior state information, and/or the equipment state information, and/or the service behavior information, selecting information to be pushed according to the behavior state information, and/or the equipment state information, and/or the service behavior information, wherein the service behavior information is determined according to a user identity carried by the behavior state information;
and pushing the information to the client.
Further, after determining that a push event is triggered according to the behavior state information, and/or the device state information, and/or the service behavior information, selecting information to be pushed according to the behavior state information, and/or the device state information, and/or the service behavior information includes:
after a push triggering event is judged according to the behavior state information, and/or the equipment state information, and/or the service behavior information, recommendation information matched with the behavior state information, and/or the equipment state information, and/or the service behavior information is searched from a service triggering push information database, and recommendation information respectively corresponding to different push events and different behavior state information, and/or equipment state information, and/or service behavior information is stored in the service triggering push information database in advance.
Further, the method further comprises:
loading coordinate information of the user in a service activity process by using the user identity identifier, and updating the behavior state information according to position information determined by the coordinate information;
and judging whether a preset trigger condition is met or not according to the behavior state information, and/or the equipment state information, and/or the service behavior information so as to trigger a push event.
Further, the service behavior information includes service historical behavior information and service current behavior information, and the method further includes:
extracting service historical behavior information matched with the user identity identifier from a service historical database; and/or the presence of a gas in the gas,
and searching the service current behavior information matched with the user identity identifier from the service data stream.
Further, pushing the information to the client comprises:
analyzing the information type of the information, and pushing the information according to a pushing mode determined according to the information type, wherein the information type comprises picture type information, video type information, audio type information, character type information, position type information and website type information.
Further, the pushing the information according to the pushing mode determined according to the information type includes:
and when the information type of the information is position type information, establishing a loading event of the position information, so that the client sends a navigation loading request when receiving an instruction triggering the loading event after receiving the loading event, wherein the navigation loading request carries target position information.
Further, the method further comprises:
and receiving a push result fed back by the client, and updating the service trigger push information database and/or the preset trigger condition according to the push result.
According to an aspect of the present invention, there is provided a client, including:
the system comprises an uploading module, a service end and a service module, wherein the uploading module is used for detecting behavior state information and equipment state information generated by a user in a service activity process in real time when a current client is positioned in a preset service activity range, and uploading the behavior state information and the equipment state information to the service end, so that the service end selects pushed information according to the behavior state information, the equipment state information and/or the service behavior information after judging a trigger pushing event according to the behavior state information, the equipment state information and/or the service behavior information, and the service behavior information is determined according to a user identity carried in the behavior state information;
and the display module is used for displaying the information pushed by the server.
Further, the display module is specifically configured to send a navigation loading request and display the loaded navigation information when a loading event of the location information is triggered if the information is the location information, where the navigation loading request carries the user identity.
Further, the client further comprises:
and the counting module is used for counting the pushing result of the information and uploading the pushing result.
Further, the service behavior information includes service historical behavior information and service current behavior information.
According to an aspect of the present invention, there is provided a server, including:
the receiving module is used for receiving behavior state information and equipment state information which are uploaded by a client and generated in the service activity process of a user;
the selecting module is used for selecting information to be pushed according to the behavior state information, and/or the equipment state information, and/or the service behavior information after judging that a pushing event is triggered according to the behavior state information, and/or the equipment state information, and/or the service behavior information, wherein the service behavior information is determined according to a user identity carried by the behavior state information;
and the pushing module is used for pushing the information to the client.
Further, the selecting module is specifically configured to search recommendation information matched with the behavior state information, and/or the device state information, and/or the service behavior information from a service trigger push information database after determining a trigger push event according to the behavior state information, and/or the device state information, and/or the service behavior information, where recommendation information corresponding to different push events and different behavior state information, and/or device state information, and/or service behavior information respectively is stored in the service trigger push information database in advance.
Further, the server further includes:
the loading module is used for loading the coordinate information of the user in the service activity process by using the user identity and updating the behavior state information according to the position information determined by the coordinate information;
and the judging module is used for judging whether a preset triggering condition is met or not according to the behavior state information, and/or the equipment state information, and/or the service behavior information so as to trigger a pushing event.
Further, the service behavior information includes service historical behavior information and service current behavior information, and the server further includes:
the extraction module is used for extracting the service historical behavior information matched with the user identity identifier from a service historical database; and/or the presence of a gas in the gas,
and the searching module is used for searching the service current behavior information matched with the user identity identifier from the service data stream.
Further, the pushing module is specifically configured to analyze an information type of the information, and push the information according to a pushing manner determined according to the information type, where the information type includes picture type information, video type information, audio type information, text type information, location type information, and website type information.
Further, the push module is specifically configured to establish a loading event of the location information when the information type of the information is location type information, so that the client sends a navigation loading request when receiving an instruction for triggering the loading event after receiving the loading event, where the navigation loading request carries target location information.
Further, the server further includes:
and the updating module is used for receiving the pushing result fed back by the client and updating the service trigger pushing information database and/or the preset trigger condition according to the pushing result.
According to another aspect of the present invention, a storage medium is provided, where at least one executable instruction is stored, and the executable instruction causes a processor to perform an operation corresponding to the pushing method of the information.
According to another aspect of the present invention, there is provided a terminal including: the system comprises a processor, a memory, a communication interface and a communication bus, wherein the processor, the memory and the communication interface complete mutual communication through the communication bus;
the memory is used for storing at least one executable instruction, and the executable instruction enables the processor to execute the operation corresponding to the information pushing method.
According to an aspect of the present invention, there is provided a storage medium having at least one executable instruction stored therein, where the executable instruction causes a processor to perform an operation corresponding to the pushing method of the information.
According to an aspect of the present invention, there is provided a terminal including: the system comprises a processor, a memory, a communication interface and a communication bus, wherein the processor, the memory and the communication interface complete mutual communication through the communication bus;
the memory is used for storing at least one executable instruction, and the executable instruction enables the processor to execute the operation corresponding to the information pushing method.
According to an aspect of the present invention, there is provided an information push system, including: a client side and a server side are connected,
the client is used for detecting behavior state information and equipment state information generated by a user in a service activity process in real time when the current client is positioned in a preset service activity range, and uploading the behavior state information and the equipment state information to the server, so that the server selects pushed information according to the behavior state information, the equipment state information and/or the service behavior information after judging a trigger pushing event according to the behavior state information, the equipment state information and/or the service behavior information, and the service behavior information is determined according to a user identity carried in the behavior state information;
the server is used for receiving behavior state information and equipment state information which are uploaded by the client and generated in the service activity process by the user;
the server is further configured to select information to be pushed according to the behavior state information, and/or the device state information, and/or the service behavior information after determining that a pushing event is triggered according to the behavior state information, and/or the device state information, and/or the service behavior information, where the service behavior information is determined according to a user identity carried by the behavior state information;
the server is also used for pushing the information to the client;
the client is also used for displaying the information pushed by the server.
By the technical scheme, the technical scheme provided by the embodiment of the invention at least has the following advantages:
compared with the prior art that only recommendation information or specific recommendation information of all shops in a shopping mall is pushed to a user, the information pushing method, the client and the server detect behavior state information and equipment state information generated by the user in the business activity process in real time when the current client is positioned in a preset business activity range, and upload the behavior state information and the equipment state information to the server; the server receives behavior state information and equipment state information which are uploaded by a client and generated by a user in a service activity process, and selects information to be pushed according to the behavior state information, and/or the equipment state information, and/or the service behavior information after judging a pushing event to be triggered according to the behavior state information, and/or the equipment state information, and/or the service behavior information, and pushes the information to the client; the client displays the information pushed by the server, and intelligently selects and pushes the applicable information according to the specific behaviors of the user or business characteristic requirements, so that useless pushing is avoided, different business requirements of the user are met, and the pushing efficiency of the information is improved, thereby greatly improving the receiving efficiency of the user and promoting the utilization rate after the information is pushed.
The foregoing description is only an overview of the technical solutions of the present invention, and the embodiments of the present invention are described below in order to make the technical means of the present invention more clearly understood and to make the above and other objects, features, and advantages of the present invention more clearly understandable.
Drawings
Various other advantages and benefits will become apparent to those of ordinary skill in the art upon reading the following detailed description of the preferred embodiments. The drawings are only for purposes of illustrating the preferred embodiments and are not to be construed as limiting the invention. Also, like reference numerals are used to refer to like parts throughout the drawings. In the drawings:
fig. 1 shows a flowchart of a method for pushing information according to an embodiment of the present invention;
fig. 2 is a flowchart illustrating another information pushing method provided by an embodiment of the present invention;
fig. 3 is a flowchart illustrating a positioning process of a geomagnetic positioning system according to an embodiment of the present invention;
fig. 4 is a flowchart illustrating a method for pushing information according to another embodiment of the present invention;
fig. 5 is a flowchart illustrating a method for pushing information according to another embodiment of the present invention;
fig. 6 is a schematic diagram illustrating a positioning timing sequence of a geomagnetic positioning system according to an embodiment of the present invention;
FIG. 7 is a block diagram illustrating a client component provided by an embodiment of the invention;
FIG. 8 is a block diagram illustrating another client component provided by embodiments of the invention;
FIG. 9 is a block diagram illustrating a server component provided by an embodiment of the present invention;
FIG. 10 is a block diagram illustrating another server-side component provided by an embodiment of the invention;
fig. 11 is a schematic structural diagram of a terminal according to an embodiment of the present invention;
fig. 12 is a schematic structural diagram of another terminal according to an embodiment of the present invention;
fig. 13 shows a block diagram of a pushing system for information according to an embodiment of the present invention.
Detailed Description
Exemplary embodiments of the present disclosure will be described in more detail below with reference to the accompanying drawings. While exemplary embodiments of the present disclosure are shown in the drawings, it should be understood that the present disclosure may be embodied in various forms and should not be limited to the embodiments set forth herein. Rather, these embodiments are provided so that this disclosure will be thorough and complete, and will fully convey the scope of the disclosure to those skilled in the art.
An embodiment of the present invention provides a method for pushing information, as shown in fig. 1, the method includes:
101. when the current client is positioned in a preset service activity range, detecting behavior state information and equipment state information generated by a user in the service activity process in real time, and uploading the behavior state information and the equipment state information to the server.
The behavior state information carries a user identity, the behavior state information may be all behavior states generated by the user in the service activity, including a behavior state of the user, such as a weather state and a click state of the current activity of the user, and the device state information is a device state condition of the current client operating within a preset service activity range, such as an electric quantity usage condition of the terminal device, a signal connection state of the terminal device, and the like. And then uploading the behavior state information detected in real time to a server, so that after the server judges a trigger push event according to the behavior state information, and/or the equipment state information, and/or the service behavior information, the service behavior information is determined according to a user identity carried by the behavior state information, thereby finding push information matched with the behavior state information and the service behavior information, wherein the service behavior information comprises service historical behavior information and service current behavior information. In addition, the preset service activity range is a range preset to the current client where the user participates in the service activity, such as a mall, a garden, an area, and the like, and the embodiment of the present invention is not particularly limited. The current client can be positioned according to the modes of GPS positioning, UWB positioning, geomagnetic positioning and the like, and whether the current client is positioned within a preset service activity range can be determined through a user identity registered by a user, so that the client can detect behavior state information and equipment state information generated by the user in the service activity process in real time.
It should be noted that, in the current client, the behavior state information is detected by a detection module of the system itself, and the usage state is uploaded to the server by the running application program. In addition, the user identity carried in the behavior state information may be a login account, a registration account, or the like of the application program, so that the service end searches for corresponding business activity history information and behavior information according to the user identity.
102. And displaying the information pushed by the server.
For the embodiment of the invention, when the information pushed by the server is received, the pushed information is displayed to the user, so that more accurate information pushing is realized.
Compared with the prior art that only recommendation information or specific recommendation information of all shops in a shopping mall is pushed to a user, the embodiment of the invention detects behavior state information and equipment state information generated by the user in a business activity process in real time through a current client and uploads the behavior state information and the equipment state information to a server, so that after the server judges a push event to be triggered according to the behavior state information and/or the equipment state information and/or the business behavior information, the server selects the pushed information according to the behavior state information and/or the equipment state information and/or the business behavior information, the business behavior information is determined according to a user identity carried in the behavior state information, the information pushed by the server is displayed, and the purpose of pushing the information according to specific behaviors of the user, Or the service characteristic requirements intelligently select the applicable information to be pushed, so that useless pushing is avoided, different service requirements of users are met, the information pushing efficiency is improved, the receiving efficiency of the users is greatly improved, and the utilization rate of the information after being pushed is promoted.
An embodiment of the present invention provides another information pushing method, as shown in fig. 2, the method includes:
201. when the current client is positioned in a preset service activity range, detecting behavior state information and equipment state information generated by a user in the service activity process in real time, and uploading the behavior state information and the equipment state information to the server.
This step is the same as step 101 shown in fig. 1, and is not described herein again.
202. And displaying the information pushed by the server.
This step is the same as step 102 shown in fig. 1, and is not described herein again.
For the embodiment of the present invention, step 202 may specifically be: if the information is position information, when a loading event of the position information is triggered, a navigation loading request is sent, and loaded navigation information is displayed, wherein the navigation loading request carries the user identity identifier.
In the embodiment of the invention, the displayed push information can be picture information, video information, audio information, text information and position information, and when the position information is displayed, navigation can be displayed to the user in order to further display the target position in the recommended information to the user, namely when the information is the position information and the user triggers a loading event configured in the position information in advance, a navigation loading request is sent to a geomagnetic positioning system in the server and the loaded navigation information is displayed, so that the user can accurately find the recommended position information according to the navigation information. The user identity carried in the navigation loading request is used for enabling the geomagnetic positioning system to accurately position the current user.
For example, as shown in the geomagnetic positioning system positioning flowchart of fig. 3, after a user sends a loading event triggering position information, a navigation loading request is sent to the geomagnetic positioning system at the server, after receiving the navigation loading request, the geomagnetic positioning system obtains the position of the user and the position of a target store, renders the positions into a pre-established business activity range map, generates the position of the user and the position of the target store, highlights the position of the store in the rendering map when the user selects the position of the store, and further highlights the position of the store and performs navigation when the user selects the store. Specifically, since the positions of all stores are marked in advance in the business activity range map, information of stores near the route can be acquired and rendered into the route map.
203. And counting the pushing result of the information and uploading the pushing result.
In the embodiment of the invention, in order to accurately acquire the information pushing condition so as to adjust the pushing strategy and update the pushing information by the server, after the information is pushed, the pushing result of the information is counted, wherein the pushing result comprises that when the pushing result checked by the user is pushing success, and when the pushing result not checked by the user is pushing failure, the pushing result which is information pushing success or pushing failure is uploaded to the server.
The invention provides another information pushing method, the embodiment of the invention detects the behavior state information and the equipment state information generated by the user in the business activity process in real time when the current client is positioned in the preset business activity range, and uploads the behavior state information and the equipment state information to the server, so that after the server judges and triggers a pushing event according to the behavior state information, and/or the equipment state information, and/or the business behavior information, the pushed information is selected according to the behavior state information, and/or the equipment state information, and/or the business behavior information, the business behavior information is determined according to the user identity carried in the behavior state information, the information pushed by the server is displayed, and the pushing is realized according to the specific behavior of the user or the intelligently selected applicable information of the business characteristic demand, useless pushing is avoided, different service requirements of users are met, and the pushing efficiency of information is improved, so that the receiving efficiency of the users is greatly improved, and the utilization rate of the information after pushing is promoted.
An embodiment of the present invention provides another information pushing method, as shown in fig. 4, where the method includes:
301. and receiving behavior state information and equipment state information which are uploaded by the client and generated by the user in the service activity process.
The behavior state information carries the user identity, and the behavior state information may be all behavior states generated by the user in the service activity, including the behavior state of the user, such as a weather state and a click state of the current activity of the user, and a behavior state of the terminal device using the current client, such as an electric quantity usage condition of the terminal device, a signal connection state of the terminal device, and the like.
It should be noted that, since different users may generate different service requirements or service transactions during service activities, in order to accurately push corresponding information according to the service requirements and the users of the service transactions, service behavior information is extracted according to the user identity, where the service behavior information includes service historical behavior information and service current behavior information. In the embodiment of the present invention, the database of the server stores the historical business behavior information corresponding to different user identifiers, for example, the gender of the user 1, the age of the user 30, and the information of the user 1 purchasing a commodity of the store a, so the information of the gender of the user, the age of the user 30, the purchasing of the commodity of the store a, and the like can be extracted by receiving the user identifier 1 carried in the behavior state information, and the current business behavior information can also be extracted by the business flow data, which is not specifically limited in the embodiment of the present invention.
302. And after judging that a pushing event is triggered according to the behavior state information, and/or the equipment state information and/or the service behavior information, selecting information to be pushed according to the behavior state information, and/or the equipment state information and/or the service behavior information.
For the embodiment of the present invention, since the user may generate different states along with the behavior change in the service activity, the information is selected to be pushed when the behavior state information, and/or the device state information, and/or the service behavior information triggers the push event according to the pre-configured push event as the condition for triggering the push information. The service behavior information is determined according to the user identity carried by the behavior state information, and the push event may be a predetermined trigger condition configured for different behavior state information, such as a predetermined weather state condition, a predetermined ordering state condition, a predetermined device state, and the like.
It should be noted that, in order to improve the accuracy of information push and meet the requirements of users, matched information is selected and pushed according to the behavior state information and the service behavior information determined by the user identity information carried in the behavior state information, so as to meet the diversified requirements of information push.
303. And pushing the information to the client.
According to the embodiment of the invention, the information pushed to the client can be pushed according to the pushing strategy in the server, and the selected information can also be directly pushed to the client, so that the aim of pushing the information according to the actual requirements of the user is fulfilled.
The invention provides another information pushing method, compared with the prior art that only the recommendation information or specific recommendation information of all shops in a shopping mall is pushed to a user, the embodiment of the invention receives behavior state information and equipment state information uploaded by a client in the service activity process through a server, selects information to be pushed according to the behavior state information and/or the equipment state information and/or the service behavior information after judging a trigger pushing event according to the behavior state information and/or the equipment state information and/or the service behavior information, pushes the information to the client, realizes the intelligent selection of applicable information for pushing according to the specific behavior or service characteristic requirements of the user, avoids unnecessary pushing, and meets different service requirements of the user, the information pushing efficiency is improved, so that the receiving efficiency of a user is greatly improved, and the utilization rate of the information after being pushed is improved.
An embodiment of the present invention provides another information pushing method, as shown in fig. 5, where the method includes:
401. and receiving behavior state information and equipment state information which are uploaded by the client and generated by the user in the service activity process.
This step is the same as step 301 shown in fig. 4, and is not described herein again.
402. And loading the coordinate information of the user in the service activity process by using the user identity, and updating the behavior state information according to the position information determined by the coordinate information.
In the embodiment of the invention, because the user can change position in the service activity area at any time, in order to improve the accuracy of the push information, the mobile position of the user can be used as the trigger condition of the push event of the behavior state information, so that the coordinate information of the user in the service activity is loaded by using the user identity carried in the behavior state information, the position information is determined, the coordinate information is updated to the behavior state information, and the trigger judgment of the push event is carried out.
It should be noted that, in the embodiment of the present invention, a geomagnetic positioning system is used to position a movement of a user in a business activity range by using a geomagnetic positioning principle to obtain coordinate information, and in advance, the geomagnetic positioning system creates a map of floors and store positions in the business activity range, so that when a movement route of the user is positioned, specific position information is determined according to coordinate information corresponding to the floors, the nearby store positions, and the like in the map and a coordinate position loaded by a user identity, for example, a position corresponding to a positioning user coordinate is moved to a 3-floor store a 123.
As shown in fig. 6, the geomagnetic positioning system pre-creates a map of floors and store positions within a business activity range, and when the user position is positioned according to the user identity, the geomagnetic positioning system positions the floor where the user is located and specific coordinate information (x, y) in the floor, draws the coordinate information (x, y) in the corresponding floor map according to the floor id, and returns all store information within the preset range of the coordinate information (x, y), where the preset business activity range is a specific range of the whole business activity, that is, includes activity ranges in different floors. In addition, the position information includes a specific position and peripheral store information, and therefore, after geomagnetic positioning, for example, coordinate information (x, y) and the nearby stores 1 to 4 are determined as behavior information.
403. And judging whether a preset triggering condition is met or not according to the behavior state information, and/or the equipment state information, and/or the service behavior information.
For the embodiment of the present invention, since the behavior state information may include a location where the user is located according to a geomagnetic positioning system, the preset trigger condition corresponding to the pre-configured push event may further include a specific distance trigger condition or a location trigger condition, so as to trigger the push event, for example, the trigger condition is located at a distance of 150 meters from the store, and when the trigger condition is met, the embodiment of the present invention is not specifically limited to triggering the push event. Since the behavior state information may include service behavior states such as ordering, in order to determine whether more configured preset trigger conditions are met, if the shop is ordered for the first time, the service historical behavior information may be extracted according to the user identity in the behavior state information, and the extracted service historical behavior information is used as an auxiliary condition for determining whether the preset trigger conditions are met, which is not specifically limited in the embodiment of the present invention.
It should be noted that, according to the configuration of the preset trigger condition, one or more of the behavior state of the user, the behavior state of the terminal device, the state of the user location, and the like may be used as the trigger condition to determine whether to trigger the push event, so as to implement more accurate information push. In terms of business dimension, the trigger condition includes a trigger condition in a service scenario and a trigger condition in a marketing scenario. For example, the service scenario includes a scenario determined according to the behavior state information of the user, for example, the power of the mobile phone of the user is lower than 20%, the weather conditions, such as severe weather, e.g., rain, hail, snow, etc., the shopping consumption of the user in a supermarket, the parking of the user in a shopping mall, etc., all belong to the service scenario, and the triggering condition may be set, for example, according to the power condition of the device in the received behavior state information, if the configured preset power triggering condition is that the power of the device is lower than 20%, the pushing of the information about the position of the charger is triggered. The marketing scenario includes a scenario determined according to the business behavior information, for example, the commodity purchased in the store reaches 50 meters near the store, the first time the commodity arrives at the store and the like belong to the marketing scenario, and a trigger condition may be set, for example, the preset push gift package trigger condition is configured to push information such as a newsletter gift package, a coupon, a film roll and the like after the user is determined to arrive at the store for the first time according to the behavior information of the user and the business activity completion information, which is not specifically limited in the embodiment of the present invention.
It should be noted that the preset trigger condition in the embodiment of the present invention is configured in the current server in advance according to different service requirements, so as to determine which trigger condition of the recommendation information is triggered according to the behavior state information, that is, different trigger conditions correspond to different trigger results, and different trigger results may be pushed in different pushing manners, as shown in table 1 below, the trigger condition, the trigger result, and the pushing manner in table 1 are configured according to different service requirements, and specific trigger conditions, trigger results, and pushing manners are not specifically limited.
Table 1.
Figure BDA0002285333020000141
Figure BDA0002285333020000151
404. And after judging a push triggering event according to the behavior state information, and/or the equipment state information, and/or the service behavior information, searching recommendation information matched with the behavior state information, and/or the equipment state information, and/or the service behavior information from a service triggering push information database.
The service behavior information comprises service historical behavior information and service current behavior information, recommendation information corresponding to different push events and different behavior state information, and/or equipment state information, and/or service behavior information is stored in the service trigger push information database in advance, and the service behavior information is extracted according to the user identity. The historical service behavior information may include service preferences, completed services, and the like, for example, the service preferences are consumption preferences, taste preferences, and the like, and the completed services include purchased movie tickets, purchased commodities, ordered single items, and picked-up coupons, and the embodiment of the present invention is not limited in particular. In addition, when the user enters the service activity range, the application program is simultaneously operated, and information generated by the user in the service activity process is uploaded to the server for storage and backup, so that the server can find the service historical behavior information or the service current behavior information of the user according to the user identity. The recommended information may be configured in advance, as the trigger result in table 1, or for example, when the movie tickets of movie theaters in a purchased mall are satisfied and the distance from the movie theater is 10 minutes, the trigger condition is satisfied, and the information of the movie theater route is found.
For the embodiment of the present invention, before step 404, the method may further include: extracting service historical behavior information matched with the user identity identifier from a service historical database; and/or searching the service current behavior information matched with the user identity identifier from the service data stream. The business history database stores all historical behavior information generated by different users in business activities, such as the number of times of completing a transaction in a certain shop, products of the transaction, and the like, or the number of times of appearing in the shop a of the user, and the business data stream is real-time stream data of business processing, including all current business behaviors in progress, such as a behavior of placing an order but not submitting payment, and the like, and the embodiment of the invention is not particularly limited.
For the embodiment of the present invention, if the preset trigger condition is not satisfied, the step 401 is returned to continue receiving the behavior state information uploaded by the client.
405. And analyzing the information type of the information, and pushing the information according to a pushing mode determined according to the information type.
In the embodiment of the present invention, because the trigger conditions of the push information are different, and the trigger results, that is, the types of the pushed information, are also different, in order to improve the push efficiency, so that the pushed information is pushed to the client in a suitable manner, and the information types of the push information are analyzed, where the information types include picture type information, video type information, audio type information, text type information, and location type information, and the information of different information types is pushed according to the push manner recorded in the preset trigger push list, such as the push manner including a short message, a push message, a page popup window, a red dot message, and the like, for example, the text type information may be pushed in a short message manner, and the video type information and the audio type information may be pushed in a page popup window, and the like, which is not specifically limited in the embodiment of the present invention.
For the embodiment of the present invention, regarding the diversification of the recommendation information, step 405 may specifically include: and when the information type of the information is position type information, establishing a loading event of the position information, so that the client sends a navigation loading request when receiving an instruction triggering the loading event after receiving the loading event, wherein the navigation loading request carries target position information.
When the recommended information is position information, for example, the position of the store a is 3 floors a233, when the information is pushed, in order to enable the user to accurately find the position of the store, a loading event of the position information is established, so that when the user triggers the loading event, a navigation loading request is sent to the geomagnetic positioning system, and the geomagnetic positioning system can position the positions of the store and the user according to the user identity. As shown in the positioning sequence diagram of fig. 6, after the user triggers the navigation loading request, the geomagnetic positioning system positions the floor and the coordinate information (x, y) of the target position of the user, plans the navigation route by using the pre-established map in the service activity range, generates the navigation route, and feeds the navigation route back to the client for display.
Further, in order to accurately acquire the information pushing situation so as to adjust the pushing triggering condition and the corresponding triggering result, the embodiment of the present invention further includes: and receiving a push result fed back by the client, and updating the service trigger push information database and/or the preset trigger condition according to the push result.
For example, when the number of checked pieces of charger location information is smaller than a preset number under the trigger condition that the user electric quantity is lower than 20%, the push is triggered when the user electric quantity in the update trigger condition behavior state information is lower than 10%.
The invention provides another information pushing method, the embodiment of the invention receives the behavior state information and the equipment state information which are uploaded by the client and generated by the user in the business activity process through the server, after judging the push triggering event according to the behavior state information, and/or the equipment state information, and/or the service behavior information, the information to be pushed is selected according to the behavior state information, and/or the equipment state information, and/or the business behavior information, and the information is pushed to the client, so that the information is intelligently selected and suitable for pushing according to the specific behaviors or business characteristic requirements of the user, unnecessary pushing is avoided, different business requirements of the user are met, the pushing efficiency of the information is improved, the receiving efficiency of the user is greatly improved, and the utilization rate of the information after pushing is promoted.
Further, as an implementation of the method shown in fig. 1, an embodiment of the present invention provides a client, and as shown in fig. 7, the client includes: upload module 51, show module 52.
The uploading module 51 is configured to detect behavior state information and device state information generated by a user in a service activity process in real time when the current client is located within a preset service activity range, and upload the behavior state information and the device state information to the server, so that after the server determines that a push event is triggered according to the behavior state information, and/or the device state information, and/or the service behavior information, the server selects pushed information according to the behavior state information, and/or the device state information, and/or the service behavior information, where the service behavior information is determined according to a user identity identifier carried in the behavior state information;
and the display module 52 is configured to display the information pushed by the server.
Compared with the prior art that only recommendation information or specific recommendation information of all shops in a market is pushed to a user, the embodiment of the invention detects behavior state information and equipment state information generated by the user in the business activity process in real time when the current client is positioned in a preset business activity range, and uploads the behavior state information and the equipment state information to the server, so that after the server judges a push event to be triggered according to the behavior state information, and/or the equipment state information, and/or the business behavior information, the pushed information is selected according to the behavior state information, and/or the equipment state information, and/or the business behavior information, the client displays the information pushed by the server, and the pushing is realized according to the specific behavior of the user or the intelligently selected and applicable information of business characteristic requirements, useless pushing is avoided, different service requirements of users are met, and the pushing efficiency of information is improved, so that the receiving efficiency of the users is greatly improved, and the utilization rate of the information after pushing is promoted.
Further, as an implementation of the method shown in fig. 2, an embodiment of the present invention provides another client, as shown in fig. 8, where the client includes: uploading module 61, displaying module 62 and counting module 63.
The uploading module 61 is configured to detect behavior state information and device state information generated by a user in a service activity process in real time when the current client is located within a preset service activity range, and upload the behavior state information and the device state information to the server, so that after the server determines that a push event is triggered according to the behavior state information, and/or the device state information, and/or the service behavior information, the server selects pushed information according to the behavior state information, and/or the device state information, and/or the service behavior information, and the service behavior information is determined according to a user identity identifier carried in the behavior state information;
and the display module 62 is configured to display the information pushed by the server.
Further, the display module 62 is specifically configured to, if the information is location information, send a navigation loading request when a loading event of the location information is triggered, and display the loaded navigation information, where the navigation loading request carries the user identity.
Further, the client further comprises:
and the counting module 63 is configured to count a pushing result of the information and upload the pushing result.
Further, the service behavior information includes service historical behavior information and service current behavior information.
Compared with the prior art that only recommended information or specific recommended information of all shops in a market is pushed to a user, the embodiment of the invention detects behavior state information and equipment state information generated by the user in the business activity process in real time when the current client is positioned in a preset business activity range, and uploads the behavior state information and the equipment state information to the server, so that after the server judges a push event to be triggered according to the behavior state information, and/or the equipment state information, and/or the business behavior information, the pushed information is selected according to the behavior state information, and/or the equipment state information, and/or the business behavior information, the client displays the information pushed by the server, and the pushing is realized according to the specific behavior of the user or the intelligently selected and applicable information of business characteristic requirements, useless pushing is avoided, different service requirements of users are met, and the pushing efficiency of information is improved, so that the receiving efficiency of the users is greatly improved, and the utilization rate of the information after pushing is promoted.
Further, as an implementation of the method shown in fig. 4, an embodiment of the present invention provides a server, and as shown in fig. 9, the server includes: a receiving module 71, a selecting module 72 and a pushing module 73.
A receiving module 71, configured to receive behavior state information and device state information, which are generated in a service activity process by a user and uploaded by a client;
a selecting module 72, configured to select information to be pushed according to the behavior state information, and/or the device state information, and/or the service behavior information after determining that a pushing event is triggered according to the behavior state information, and/or the device state information, and/or the service behavior information, where the service behavior information is determined according to a user identity carried by the behavior state information;
a pushing module 73, configured to push the information to the client.
The invention provides a server, compared with the prior art that only recommended information or specific recommended information of all shops in a market is pushed to a user, the embodiment of the invention receives behavior state information and equipment state information which are uploaded by the client and are generated by the user in the process of business activity through the server, selects information to be pushed according to the behavior state information and/or the equipment state information and/or the business behavior information after judging a push event is triggered according to the behavior state information and/or the equipment state information and/or the business behavior information, pushes the information to the client according to the user identity identification carried by the behavior state information, and realizes the intelligent selection of applicable information for pushing according to the specific behavior or business characteristic requirements of the user, useless pushing is avoided, different service requirements of users are met, and the pushing efficiency of information is improved, so that the receiving efficiency of the users is greatly improved, and the utilization rate of the information after pushing is promoted.
Further, as an implementation of the method shown in fig. 5, an embodiment of the present invention provides another server, as shown in fig. 10, where the server includes: the device comprises a receiving module 81, a selecting module 82, a pushing module 83, a loading module 84, a judging module 85, an extracting module 86, a searching module 87 and an updating module 88.
The receiving module 81 is configured to receive behavior state information and device state information, which are uploaded by a client and generated in a business activity process by a user;
a selecting module 82, configured to select information to be pushed according to the behavior state information, and/or the device state information, and/or the service behavior information after determining that a pushing event is triggered according to the behavior state information, and/or the device state information, and/or the service behavior information, where the service behavior information is determined according to a user identity carried by the behavior state information;
and a pushing module 83, configured to push the information to the client.
Further, the selecting module 82 is specifically configured to, after determining a trigger push event according to the behavior state information, and/or the device state information, and/or the service behavior information, search recommendation information matched with the behavior state information, and/or the device state information, and/or the service behavior information from a service trigger push information database, where recommendation information corresponding to different push events and different behavior state information, and/or device state information, and/or service behavior information respectively is stored in the service trigger push information database in advance.
Further, the server further includes:
a loading module 84, configured to load, by using the user identity, coordinate information of the user in a service activity process, and update the behavior state information according to location information determined by the coordinate information;
and the judging module 85 is configured to judge whether a preset triggering condition is met according to the behavior state information, and/or the device state information, and/or the service behavior information, so as to trigger a push event.
Further, the service behavior information includes service historical behavior information and service current behavior information, and the server further includes:
an extracting module 86, configured to extract service historical behavior information matched with the user identity from a service historical database; and/or the presence of a gas in the gas,
and the searching module 87 is configured to search the service current behavior information matched with the user identity from the service data stream.
Further, the pushing module 83 is specifically configured to analyze an information type of the information, and push the information according to a pushing manner determined according to the information type, where the information type includes picture type information, video type information, audio type information, text type information, location type information, and website type information.
Further, the pushing module 83 is specifically configured to establish a loading event of the location information when the information type of the information is location type information, so that the client sends a navigation loading request when receiving an instruction for triggering the loading event after receiving the loading event, where the navigation loading request carries target location information.
Further, the server further includes:
and the updating module 88 is configured to receive the push result fed back by the client, and update the service trigger push information database and/or the preset trigger condition according to the push result.
The invention provides another server, the embodiment of the invention receives behavior state information and equipment state information which are uploaded by a client and are generated by a user in a business activity process through the server, when a pushing event is judged to be triggered according to the behavior state information and/or the equipment state information and/or the business behavior information, the information to be pushed is selected according to the behavior state information and/or the equipment state information and/or the business behavior information, the business behavior information is determined according to a user identity carried by the behavior state information, the information is pushed to the client, the pushing is carried out according to the specific behavior of the user or the intelligent selection of the applicable information of the business characteristic requirements, the unnecessary pushing is avoided, the different business requirements of the user are met, and the pushing efficiency of the information is improved, therefore, the receiving efficiency of the user is greatly improved, and the utilization rate of the information pushed is promoted.
According to an embodiment of the present invention, a storage medium is provided, where at least one executable instruction is stored, and the computer executable instruction may execute the information pushing method in any of the above method embodiments.
Fig. 11 is a schematic structural diagram of a terminal according to an embodiment of the present invention, and the specific embodiment of the present invention does not limit the specific implementation of the terminal.
As shown in fig. 11, the terminal may include: a processor (processor)902, a communication Interface 904, a memory 906, and a communication bus 908.
Wherein: the processor 902, communication interface 904, and memory 906 communicate with one another via a communication bus 908.
A communication interface 904 for communicating with network elements of other devices, such as clients or other servers.
The processor 902 is configured to execute the program 910, and may specifically perform relevant steps in the above-described information pushing method embodiment.
In particular, the program 910 may include program code that includes computer operating instructions.
The processor 902 may be a central processing unit CPU, or an Application Specific Integrated Circuit (ASIC), or one or more Integrated circuits configured to implement an embodiment of the invention. The terminal comprises one or more processors, which can be the same type of processor, such as one or more CPUs; or may be different types of processors such as one or more CPUs and one or more ASICs.
A memory 906 for storing a program 910. The memory 906 may comprise high-speed RAM memory, and may also include non-volatile memory (non-volatile memory), such as at least one disk memory.
The program 910 may specifically be configured to cause the processor 902 to perform the following operations:
when a current client is positioned in a preset service activity range, detecting behavior state information and equipment state information generated by a user in a service activity process in real time, and uploading the behavior state information and the equipment state information to a server, so that after the server judges a push event is triggered according to the behavior state information, and/or the equipment state information, and/or the service behavior information, the pushed information is selected according to the behavior state information, and/or the equipment state information, and/or the service behavior information, and the service behavior information is determined according to a user identity carried in the behavior state information;
and displaying the information pushed by the server.
According to an embodiment of the present invention, another storage medium is provided, where the storage medium stores at least one executable instruction, and the computer executable instruction can execute the information pushing method in any of the above method embodiments.
Fig. 12 is a schematic structural diagram of another terminal according to an embodiment of the present invention, and the specific embodiment of the present invention does not limit the specific implementation of the terminal.
As shown in fig. 12, the terminal may include: a processor (processor)1002, a Communications Interface 1004, a memory 1006, and a Communications bus 1008.
Wherein: the processor 1002, communication interface 1004, and memory 1006 communicate with each other via a communication bus 1008.
A communication interface 1004 for communicating with network elements of other devices, such as clients or other servers.
The processor 1002 is configured to execute the program 1010, and may specifically perform relevant steps in the foregoing information pushing method embodiment.
In particular, the program 1010 may include program code that includes computer operating instructions.
The processor 1002 may be a central processing unit CPU, or an application specific Integrated circuit (asic), or one or more Integrated circuits configured to implement an embodiment of the present invention. The terminal comprises one or more processors, which can be the same type of processor, such as one or more CPUs; or may be different types of processors such as one or more CPUs and one or more ASICs.
The memory 1006 is used for storing the program 1010. The memory 1006 may comprise high-speed RAM memory, and may also include non-volatile memory (non-volatile memory), such as at least one disk memory.
The program 1010 may be specifically configured to cause the processor 1002 to perform the following operations:
receiving behavior state information and equipment state information which are uploaded by a client and generated in a business activity process by a user;
after a pushing event is judged to be triggered according to the behavior state information, and/or the equipment state information, and/or the service behavior information, selecting information to be pushed according to the behavior state information, and/or the equipment state information, and/or the service behavior information, wherein the service behavior information is determined according to a user identity carried by the behavior state information;
and pushing the information to the client.
An embodiment of the present invention provides an information pushing system, as shown in fig. 13, including: the client 1101, the server 1102,
the client 1101 is configured to detect behavior state information and device state information generated by a user in a service activity process in real time when the current client is located within a preset service activity range, and upload the behavior state information and the device state information to a server, so that after the server determines that a push event is triggered according to the behavior state information, and/or the device state information, and/or the service behavior information, the server selects pushed information according to the behavior state information, and/or the device state information, and/or the service behavior information, and the service behavior information is determined according to a user identity carried in the behavior state information;
the server 1102 is configured to receive behavior state information and device state information, which are uploaded by a client and generated in a business activity process by a user;
the server 1102 is further configured to select information to be pushed according to the behavior state information, and/or the device state information, and/or the service behavior information after determining that a pushing event is triggered according to the behavior state information, and/or the device state information, and/or the service behavior information, where the service behavior information is determined according to a user identity carried by the behavior state information;
the server 1102 is further configured to push the information to the client;
the client 1101 is further configured to display information pushed by the server.
It will be apparent to those skilled in the art that the modules or steps of the present invention described above may be implemented by a general purpose computing device, they may be centralized on a single computing device or distributed across a network of multiple computing devices, and alternatively, they may be implemented by program code executable by a computing device, such that they may be stored in a storage device and executed by a computing device, and in some cases, the steps shown or described may be performed in an order different than that described herein, or they may be separately fabricated into individual integrated circuit modules, or multiple ones of them may be fabricated into a single integrated circuit module. Thus, the present invention is not limited to any specific combination of hardware and software.
The above description is only a preferred embodiment of the present invention and is not intended to limit the present invention, and various modifications and changes may be made by those skilled in the art. Any modification, equivalent replacement, or improvement made within the spirit and principle of the present invention should be included in the protection scope of the present invention.

Claims (10)

1. A method for pushing information is characterized by comprising the following steps:
when a current client is positioned in a preset service activity range, detecting behavior state information and equipment state information generated by a user in a service activity process in real time, and uploading the behavior state information and the equipment state information to a server, so that after the server judges a push event is triggered according to the behavior state information, and/or the equipment state information, and/or the service behavior information, the pushed information is selected according to the behavior state information, and/or the equipment state information, and/or the service behavior information, and the service behavior information is determined according to a user identity carried in the behavior state information;
and displaying the information pushed by the server.
2. The method of claim 1, wherein the presenting the information pushed by the server comprises:
if the information is position information, when a loading event of the position information is triggered, a navigation loading request is sent, and loaded navigation information is displayed, wherein the navigation loading request carries the user identity identifier.
3. A method for pushing information is characterized by comprising the following steps:
receiving behavior state information and equipment state information which are uploaded by a client and generated in a business activity process by a user;
after a pushing event is judged to be triggered according to the behavior state information, and/or the equipment state information, and/or the service behavior information, selecting information to be pushed according to the behavior state information, and/or the equipment state information, and/or the service behavior information, wherein the service behavior information is determined according to a user identity carried by the behavior state information;
and pushing the information to the client.
4. The method according to claim 3, wherein after determining that a push event is triggered according to the behavior state information, and/or the device state information, and/or the service behavior information, selecting information to be pushed according to the behavior state information, and/or the device state information, and/or the service behavior information comprises:
after a push triggering event is judged according to the behavior state information, and/or the equipment state information, and/or the service behavior information, recommendation information matched with the behavior state information, and/or the equipment state information, and/or the service behavior information is searched from a service triggering push information database, and recommendation information respectively corresponding to different push events and different behavior state information, and/or equipment state information, and/or service behavior information is stored in the service triggering push information database in advance.
5. A client, comprising:
the system comprises an uploading module, a service end and a service module, wherein the uploading module is used for detecting behavior state information and equipment state information generated by a user in a service activity process in real time when a current client is positioned in a preset service activity range, and uploading the behavior state information and the equipment state information to the service end, so that the service end selects pushed information according to the behavior state information, the equipment state information and/or the service behavior information after judging a trigger pushing event according to the behavior state information, the equipment state information and/or the service behavior information, and the service behavior information is determined according to a user identity carried in the behavior state information;
and the display module is used for displaying the information pushed by the server.
6. A server, comprising:
the receiving module is used for receiving behavior state information and equipment state information which are uploaded by a client and generated in the service activity process of a user;
the selecting module is used for selecting information to be pushed according to the behavior state information, and/or the equipment state information, and/or the service behavior information after judging that a pushing event is triggered according to the behavior state information, and/or the equipment state information, and/or the service behavior information, wherein the service behavior information is determined according to a user identity carried by the behavior state information;
and the pushing module is used for pushing the information to the client.
7. A storage medium having at least one executable instruction stored therein, the executable instruction causing a processor to perform operations corresponding to the information pushing method according to any one of claims 1-2.
8. A terminal, comprising: the system comprises a processor, a memory, a communication interface and a communication bus, wherein the processor, the memory and the communication interface complete mutual communication through the communication bus;
the memory is used for storing at least one executable instruction, and the executable instruction causes the processor to execute the operation corresponding to the information pushing method of any one of claims 1-2.
9. A storage medium having at least one executable instruction stored therein, the executable instruction causing a processor to perform operations corresponding to the information pushing method according to any one of claims 3-4.
10. A terminal, comprising: the system comprises a processor, a memory, a communication interface and a communication bus, wherein the processor, the memory and the communication interface complete mutual communication through the communication bus;
the memory is used for storing at least one executable instruction, and the executable instruction causes the processor to execute the operation corresponding to the information pushing method according to any one of claims 3-4.
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CN113537815B (en) * 2021-07-28 2023-02-03 拉扎斯网络科技（上海）有限公司 Progress information pushing method and device

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Application publication date: 20200417