CN110830810A

CN110830810A - Live broadcast interaction method and device, server and storage medium

Info

Publication number: CN110830810A
Application number: CN201910913437.7A
Authority: CN
Inventors: 徐宇阳
Original assignee: Reach Best Technology Co Ltd
Current assignee: Reach Best Technology Co Ltd; Beijing Dajia Internet Information Technology Co Ltd
Priority date: 2019-09-25
Filing date: 2019-09-25
Publication date: 2020-02-21

Abstract

The disclosure relates to a live broadcast interaction method, a live broadcast interaction device, a server and a storage medium. The method comprises the following steps: in the live broadcast process of a first user, responding to a received grouping creation instruction aiming at least one target commodity, and acquiring grouping parameters and commodity basic information of the target commodity; generating grouping interaction information aiming at the target commodity according to the grouping parameters and the commodity basic information; and sending the grouping interaction information to the user terminal of each live broadcast audience in the live broadcast room of the first user so as to enable the user terminal of the live broadcast audience to display the grouping interaction information. Therefore, the fact that the first user creates the grouping interaction information at any time in the live broadcasting process and sends the grouping interaction information to each live broadcasting audience is achieved, the live broadcasting audience is attracted to participate in grouping while watching the live broadcasting, the attraction of the anchor self-built selling activities is further improved, and the purchase conversion rate of the live broadcasting audience is increased.

Description

Live broadcast interaction method and device, server and storage medium

Technical Field

The present disclosure relates to the field of computer technologies, and in particular, to a live broadcast interaction method, apparatus, server, and storage medium.

Background

In online shopping, group buying of commodities is an important sales promotion mode, and merchants provide sales promotion commodities and can successfully group together only when buyers exceeding a certain number participate in buying the commodities, so that the purpose of commodity sales promotion is achieved. The group buying activity of the goods can promote the consumption of online shopping from multiple aspects.

In the prior art, the online grouping mode is generally initiated by a certain client to group, other clients participate in grouping, and grouping is initiated by audience terminals, so that the requirement of grouping initiated by a main broadcasting terminal cannot be met, and the fitting degree of grouping activity and the main broadcasting requirement is not high.

Disclosure of Invention

The present disclosure provides a live broadcast interaction method, apparatus, server and storage medium, to at least solve the problem that the attractiveness of a grouping activity in the related art is insufficient and the purchase conversion rate of a user is easily affected. The technical scheme of the disclosure is as follows:

according to a first aspect of the embodiments of the present disclosure, a live broadcast interaction method is provided, including:

in the live broadcast process of a first user, responding to a received grouping creation instruction aiming at least one target commodity, and acquiring grouping parameters and commodity basic information of the target commodity;

generating grouping interaction information aiming at the target commodity according to the grouping parameters and the commodity basic information;

and sending the grouping interaction information to the user terminal of each live broadcast audience in the live broadcast room of the first user so as to enable the user terminal of the live broadcast audience to display the grouping interaction information.

Optionally, the group-piecing parameters include group-piecing price, group-piecing number of people, limited purchase quantity and group-piecing effective time, and the commodity basic information includes commodity spot price, commodity inventory and commodity identification.

Optionally, in the live broadcasting process of the first user, in response to receiving a grouping creation instruction for at least one target commodity, the step of obtaining grouping parameters and commodity basic information of the target commodity includes:

in the live broadcast process of a first user, in response to the fact that a grouping creation instruction aiming at least one target commodity is received, character information input by the first user is obtained through a preset information input interface, and commodity basic information of the target commodity is obtained;

checking the character information according to the commodity basic information and a preset grouping limiting condition;

and responding to the fact that the character information passes the verification, and taking the character information as the grouping parameter of the target commodity.

in the live broadcast process of a first user, responding to a group building instruction initiated by a user terminal of a first live broadcast audience in a live broadcast room of the first user through screen capture operation, determining a target commodity corresponding to the group building instruction according to a screen capture picture and a sold commodity preset by the first user, and acquiring group building parameters and commodity basic information of the target commodity;

the step of sending the piecing together interactive information to the user terminal of each live broadcast audience in the live broadcast room of the first user so as to enable the user terminal of the live broadcast audience to display the piecing together interactive information comprises the following steps:

sending the group-piecing interactive information to each user terminal of second live broadcast audiences in the live broadcast room of the first user so that the user terminals of the second live broadcast audiences display the group-piecing interactive information;

and the second live audience is other live audiences except the first live audience in the live room of the first user.

Optionally, the group-piecing interaction information is displayed in a live interface of the live broadcast room in a thumbnail mode, and the thumbnail is smaller than the live interface;

after the step of sending the grouping interaction information to the user terminal of each live audience in the live broadcast room of the first user so that the user terminal of the live audience displays the grouping interaction information, the method further includes:

and when a viewing instruction of the live audience for the thumbnail is received, sending the group page of the target commodity to a user terminal of the live audience so as to enable the user terminal of the live audience to display the group page.

Optionally, after the step of sending the piecing interaction information to the user terminal of each live audience in the live broadcast room of the first user, so that the user terminal of the live audience displays the piecing interaction information, the method further includes:

and in response to confirming the target commodity-oriented grouping end according to the grouping interaction information and/or receiving a grouping end instruction for the target commodity, controlling the user terminal of the live audience to stop displaying the grouping interaction information of the target commodity.

responding to a received group participating request initiated by a live audience, sending a group participating order editing page aiming at the target commodity to a user terminal of the group participating live audience corresponding to the group participating request, and acquiring group participating order information aiming at the target commodity of the group participating live audience through the group participating order editing page;

responding to the grouping order information of the grouping live audience to meet the grouping parameters of the target commodity, generating an order to be paid of the grouping live audience and sending the order to be paid to a user terminal of the grouping live audience;

and responding to a payment success instruction of the group live audience received within a preset payment time, and confirming that the group live audience is successfully participated.

Optionally, after the step of confirming that the joining of the live audience members is successful, the method further includes:

and responding to a payment success instruction of the group living broadcast audience which is more than or equal to the group number and is received within the group effective time of the target commodity, or the sum of the quantity of the target commodity in the group order information of the group living broadcast audience reaches commodity stock, and confirming that the group of the target commodity succeeds.

Optionally, after the step of confirming that the target commodity grouping is successful, the method further includes:

and sending the successful grouping information to the user terminal of each live audience so that the user terminal of each live audience displays the successful grouping information.

Optionally, after the step of confirming that the affiliation of the live audience is successful in response to receiving the payment success instruction of the affiliation live audience within the preset payment time, the method further includes:

and updating the grouping interaction information of the target commodity according to the grouping order information of the grouping live audience aiming at the target commodity, which is successfully grouped, and sending the updated grouping interaction information to the user terminal of each live audience.

According to a second aspect of the embodiments of the present disclosure, there is provided a live broadcast interaction apparatus, including:

the basic parameter acquisition module is configured to respond to the fact that a grouping creation instruction aiming at least one target commodity is received in a live broadcasting process of a first user, and acquire grouping parameters and commodity basic information of the target commodity;

the grouping interaction information acquisition module is configured to execute grouping interaction information generation aiming at the target commodity according to the grouping parameters and the commodity basic information;

and the grouping interaction information distribution module is configured to execute sending of the grouping interaction information to the user terminal of each live audience in the live broadcast room of the first user, so that the user terminal of the live audience displays the grouping interaction information.

Optionally, the basic parameter obtaining module includes:

the basic information acquisition sub-module is configured to respond to the fact that a grouping creation instruction aiming at least one target commodity is received in the live broadcasting process of a first user, acquire character information input by the first user through a preset information input interface and acquire commodity basic information of the target commodity;

the character information checking sub-module is configured to check the character information according to the commodity basic information and a preset grouping limiting condition;

and the group-piecing parameter acquisition sub-module is configured to execute group-piecing parameter taking the character information as the target commodity in response to the character information passing the verification.

Optionally, the basic parameter obtaining module is further configured to execute, in a live broadcast process of a first user, in response to receiving a group creation instruction initiated by a user terminal of a first live broadcast audience in a live broadcast room of the first user through a screen capture operation, determine, according to a screen capture picture and a sold commodity preset by the first user, a target commodity corresponding to the group creation instruction, and obtain a group parameters and commodity basic information of the target commodity;

the grouping interaction information distribution module is further configured to execute sending of the grouping interaction information to the user terminal of each second live audience in the live broadcast room of the first user, so that the user terminal of the second live audience displays the grouping interaction information;

the live broadcast interaction device further comprises:

and the grouping page sending module is configured to send the grouping page of the target commodity to the user terminal of the live audience when a viewing instruction of the live audience for the thumbnail is received, so that the user terminal of the live audience displays the grouping page.

Optionally, the live interaction apparatus further includes:

and the grouping stopping control module is configured to execute control of the user terminal of the live audience to stop displaying the grouping interaction information of the target commodity in response to confirming the grouping ending aiming at the target commodity according to the grouping interaction information and/or receiving a grouping ending instruction aiming at the target commodity.

Optionally, the live interaction apparatus further includes:

the grouping order information acquisition module is configured to execute sending a grouping order editing page aiming at the target commodity to a user terminal of a grouping live audience corresponding to a grouping participation request in response to receiving a grouping participation request initiated by a live audience, so as to acquire grouping order information aiming at the target commodity of the grouping live audience through the grouping order editing page;

the to-be-paid order generation module is configured to execute a request of responding to the grouping order information of the group live audience meeting the grouping parameters of the target commodity, generate a to-be-paid order of the group live audience and send the to-be-paid order to a user terminal of the group live audience;

and the group-participating success confirmation module is configured to execute a payment success instruction of the group-participating live audience in response to the fact that the group-participating live audience is successfully participated within a preset payment time.

Optionally, the live interaction apparatus further includes:

and the grouping success confirmation module is configured to execute confirmation of successful grouping of the target commodities in response to receiving a payment success instruction of the grouping live audience which is greater than or equal to the grouping number within the grouping effective time of the target commodities or the sum of the number of the target commodities in the grouping order information of the grouping live audience reaching a commodity stock.

Optionally, the live interaction apparatus further includes:

and the grouping success information issuing module is configured to execute sending the grouping success information to the user terminal of each live audience so as to enable the user terminal of each live audience to display the grouping success information.

Optionally, the live interaction apparatus further includes:

and the grouping interaction information updating module is configured to execute grouping order information of the group-participating live audiences aiming at the target commodity according to successful grouping, update the grouping interaction information of the target commodity and send the updated grouping interaction information to the user terminal of each live audience.

According to a third aspect of the embodiments of the present disclosure, there is provided a server, including:

a processor;

a memory for storing the processor-executable instructions;

wherein the processor is configured to execute the instructions to implement any of the live interaction methods as previously described.

According to a fourth aspect of embodiments of the present disclosure, there is provided a storage medium, wherein instructions that, when executed by a processor of a server, enable the server to perform any one of the live interaction methods as described above.

According to a fifth aspect of embodiments of the present disclosure, there is provided a computer program product, which when executed by a processor of a server, enables the server to perform any one of the live interaction methods as described above.

The technical scheme provided by the embodiment of the disclosure at least brings the following beneficial effects:

in the embodiment of the disclosure, in the live broadcast process of a first user, in response to receiving a grouping creation instruction for at least one target commodity, a grouping parameter and commodity basic information of the target commodity are obtained; generating grouping interaction information aiming at the target commodity according to the grouping parameters and the commodity basic information; and sending the grouping interaction information to the user terminal of each live broadcast audience in the live broadcast room of the first user so as to enable the user terminal of the live broadcast audience to display the grouping interaction information. Therefore, the fact that the first user creates the grouping interaction information at any time in the live broadcasting process and sends the grouping interaction information to each live broadcasting audience is achieved, the live broadcasting audience is attracted to participate in grouping while watching the live broadcasting, the attraction of the anchor self-built selling activities is further improved, and the purchase conversion rate of the live broadcasting audience is increased.

It is to be understood that both the foregoing general description and the following detailed description are exemplary and explanatory only and are not restrictive of the disclosure.

Drawings

The accompanying drawings, which are incorporated in and constitute a part of this specification, illustrate embodiments consistent with the present disclosure and, together with the description, serve to explain the principles of the disclosure and are not to be construed as limiting the disclosure.

Fig. 1 is a flow diagram illustrating a live interaction method in accordance with an exemplary embodiment.

Fig. 1A is a diagram illustrating a live interface displayed by a user terminal of a first user according to an example embodiment.

FIG. 1B is a diagram illustrating a live interface with a "selection panel" displayed in accordance with an exemplary embodiment.

FIG. 1C is a diagram illustrating a "please select an item to sell" page in accordance with an exemplary embodiment.

FIG. 1D is a diagram illustrating a create a collage page, according to an example embodiment.

FIG. 1E is a schematic diagram illustrating entry of a spell valid time on a create spell page in accordance with an illustrative embodiment.

FIG. 1F is a schematic diagram illustrating entry of a spell price on a create spell page in accordance with an illustrative embodiment.

FIG. 1G is a schematic diagram illustrating an alternative create a collage page, according to an example embodiment.

Fig. 2 is a flow diagram illustrating another live interaction method in accordance with an example embodiment.

Fig. 2A is a schematic diagram illustrating a display of a thumbnail in a live interface according to an example embodiment.

FIG. 2B is a diagram illustrating a collage page, according to an example embodiment.

FIG. 2C is a diagram illustrating a chunking requirement selection page in accordance with an illustrative embodiment.

FIG. 2D is a diagram illustrating a purchase requisition selection page, according to an exemplary embodiment.

FIG. 2E is a schematic diagram illustrating a display of a piece of spelled interaction information, according to an example embodiment.

FIG. 2F is a schematic illustration of a display of another piece of spelled interaction information, shown in accordance with an example embodiment.

FIG. 2G is a schematic diagram illustrating a share prompt interface, according to an example embodiment.

Fig. 3 is a block diagram illustrating a live interaction device, according to an example embodiment.

Fig. 4 is a block diagram illustrating another live interaction device, according to an example embodiment.

FIG. 5 is a block diagram illustrating an apparatus in accordance with an example embodiment.

FIG. 6 is a block diagram illustrating an apparatus in accordance with an example embodiment.

Detailed Description

In order to make the technical solutions of the present disclosure better understood by those of ordinary skill in the art, the technical solutions in the embodiments of the present disclosure will be clearly and completely described below with reference to the accompanying drawings.

It should be noted that the terms "first," "second," and the like in the description and claims of the present disclosure and in the above-described drawings are used for distinguishing between similar elements and not necessarily for describing a particular sequential or chronological order. It is to be understood that the data so used is interchangeable under appropriate circumstances such that the embodiments of the disclosure described herein are capable of operation in sequences other than those illustrated or otherwise described herein. The implementations described in the exemplary embodiments below are not intended to represent all implementations consistent with the present disclosure. Rather, they are merely examples of apparatus and methods consistent with certain aspects of the present disclosure, as detailed in the appended claims.

Fig. 1 is a flowchart illustrating a live interactive method according to an exemplary embodiment, where as shown in fig. 1, the live interactive method may be used in a terminal such as a mobile phone, a computer, a server, and the like, and includes the following steps.

In step S11, in response to receiving a grouping creation instruction for at least one target commodity during live broadcasting of a first user, obtaining grouping parameters and commodity basic information of the target commodity.

In this embodiment of the present disclosure, in a live broadcast process of a first user, the first user, which is a live broadcast anchor, may trigger a grouping creation instruction for at least one target commodity in any available manner, which is not limited in this embodiment of the present disclosure. The target goods can be preset in the live broadcast room of the first user according to requirements.

For example, in a live broadcasting process of a first user, if a live broadcasting anchor, that is, the first user wants to issue a grouping creation instruction for a target commodity, the first user may perform a first preset operation in a live broadcasting interface of the first user to select the target commodity which is scheduled to be grouped. The first preset operation may be clicking an icon representing the target commodity in the live interface, or issuing a voice instruction representing the target commodity, or the like.

As shown in fig. 1A, a schematic view of a live interface displayed on a user terminal of a first user is provided in an embodiment of the present disclosure. At this time, by clicking the "more" control therein, the selection panel below the live interface shown in fig. 1B may be controlled to be displayed in the corresponding live interface, so as to jump to the live interface shown in fig. 1B, and further by clicking the "sell commodity" control in fig. 1B, the "please select a commodity to be sold" page shown in fig. 1C may be controlled to be displayed in the corresponding live interface. If the first user selects at least one target commodity in a commodity list to be sold displayed in a commodity selection and selling page and clicks a 'group management' control in the commodity list to be sold, a group creation instruction aiming at the currently selected target commodity can be triggered.

In addition, in the embodiment of the present disclosure, the grouping parameter and the commodity basic information of the target commodity may be obtained in any available manner, and the embodiment of the present disclosure is not limited. The grouping parameters may include any parameter related to the grouping of the goods, such as grouping price, grouping number, grouping effective time, grouping start time, grouping end time, purchase limit amount, etc. The basic information of the product may include any information related to the product itself, such as product identification, product price, product inventory, product introduction, product name, product icon, product video, and so on.

For example, in the embodiment of the present disclosure, the first user may set the to-be-sold goods in advance, and then the first user may set the goods basic information of each to-be-sold goods while setting the to-be-sold goods, and after the setting of the to-be-sold goods is completed, the first user may readjust the goods basic information of each to-be-sold goods at any time, add a new to-be-sold goods, delete the set to-be-sold goods, and so on. After the target commodity is determined, since the target commodity is also a commodity to be sold, the commodity basic information of the target commodity can be directly acquired.

Generally, the basic information of the commodity is relatively stable, but the grouping parameters are relatively flexible, and generally, the first user who performs live broadcast can perform user-defined setting before the grouping activity, so in order to obtain the grouping parameters of the target commodity, after receiving a grouping creation instruction for at least one target commodity, a creating grouping page as shown in fig. 1D can be displayed, and the first user can enter the grouping parameters corresponding to the grouping creation instruction through the creating grouping page. Also, when the spell valid time in the spell parameters is entered, the manner of selection may be by a slider as shown in FIG. 1E. Of course, in the embodiment of the present disclosure, each grouping parameter of the target product may also be obtained in any other available manner, which is not limited to this embodiment of the present disclosure. And after each spell parameter entry box in the create spell page has entered a corresponding spell parameter, the "begin spell" control may be enabled, as shown in fig. 1G. The spelling parameters are sent to the server of the live broadcast system by clicking a "start spelling" instruction in the page for creating the spelling shown in fig. 1G, and after the server of the live broadcast system obtains the spelling parameters and the basic information of the commodities for the target commodities, the spelling interactive information for the target commodities can be correspondingly generated.

In step S12, based on the grouping parameter and the product basic information, grouping interaction information for the target product is generated.

After the grouping parameter and the commodity basic information for the target commodity are obtained, the grouping interaction information for the target commodity can be further generated according to the grouping parameter and the commodity basic information. The content contained in the specific grouping interaction information can be preset according to the requirement, and the embodiment of the disclosure is not limited.

For example, the grouping interaction information may include grouping parameters and commodity basic information of each target commodity, and the existence form of the grouping parameters and the commodity basic information in the grouping interaction information may be preset according to the requirement, which is not limited in this embodiment of the present disclosure.

In addition, the generation time of the group-piecing interaction information can be preset according to the requirement, and the embodiment of the disclosure is not limited. For example, after the grouping parameters and the commodity basic information of all target commodities of the current grouping are obtained, grouping interaction information for the target commodities can be automatically generated; or after the group-piecing parameters and the commodity basic information of all target commodities of the group-piecing are obtained, the group-piecing interaction information aiming at the target commodities can be generated when a group-piecing interaction information generation instruction triggered by the user terminal where the first user is located is received; and so on.

For example, in embodiments of the present disclosure, a "begin-spell" control may be set in the create-spell page as shown in FIG. 1E. Moreover, when setting the piecing prices, if a plurality of SKUs (stock keeping units) are set for the same target commodity category, it is necessary to input the piecing prices corresponding to each SKU, respectively. For example, for the create clump page shown in FIG. 1F, which contains two SKUs white XL and purple XXL for the same target good, then the clump price needs to be set separately for each SKU. After each of the spell parameter entry boxes in the create spell page has entered a corresponding spell parameter, the "begin spell" control may be enabled, as shown in FIG. 1G. The first user may trigger the step S12 by triggering the "start-to-spell" control and then inputting a spell interaction information generation instruction for the target commodity.

In step S13, the piece of grouping interaction information is sent to the user terminal of each live viewer in the live room of the first user, so that the user terminal of the live viewer displays the piece of grouping interaction information.

After the group-piecing interaction information aiming at the target commodity is generated, in order to improve the popularity of the group-piecing activity, the group-piecing interaction information can be further sent to the user terminal of each live audience in the live broadcast room of the first user, so that the corresponding user terminal of each live audience displays the group-piecing interaction information, and each live audience is attracted to participate in the group-piecing.

In the embodiment of the disclosure, a server of a live broadcast system may obtain a group-splicing parameter and commodity basic information of a target commodity currently clustered through a user terminal where a first user is located, and further generate group-splicing interaction information for the target commodity, and then send the group-splicing interaction information to a user terminal of each live broadcast audience in a live broadcast room of the first user, so that the user terminal of the live broadcast audience displays the group-splicing interaction information. At this moment, the server of the live broadcast system can also send the group-piecing interaction information of the target commodity to the user terminal of the first user, so that the first user can check the group-piecing progress in real time.

Or, the grouping interaction information can also be generated at the user terminal of the first user, so that the user terminal of the first user can further send the grouping interaction information to the user terminal of each live audience in the live broadcast room of the first user through the server of the live broadcast system, so that the user terminal of each live audience displays the grouping interaction information, and the live audience can conveniently know the current grouping interaction information of the target commodity to be grouped and the real-time grouping progress.

The display mode of the party interaction information at the user terminal of the live audience can be preset according to the requirement, and the embodiment of the disclosure is not limited. For example, in order to display the grouping interaction information and not influence the live audience to watch live broadcast, the grouping interaction information can be displayed through a small window smaller than a live broadcast interface, the small window is displayed in the live broadcast interface, and the position of the small window in the live broadcast interface can be adjusted in a dragging mode and the like at will; or, split screens can be performed on the display area of the user terminal of the live audience, wherein one split screen is used for displaying a live interface, and the other split screen is used for displaying the grouping interaction information; or the piecing interaction information can be sent to the user terminal of each live audience in the live room of the first user in the form of a piecing link and displayed at the user terminal of the live audience, and the like.

Moreover, in the embodiment of the present disclosure, if the user terminal of the first user and the user terminal of each live audience in the live broadcast room of the first user both display the group interactive information, the display modes of the group interactive information in the user terminal of the first user and the user terminal of each live audience in the live broadcast room of the first user may be different or may be completely the same, and specifically, the user-defined setting may be performed according to the requirement, which is not limited in the embodiment of the present disclosure.

In the embodiment of the disclosure, in the live broadcast process of a first user, in response to receiving a grouping creation instruction for at least one target commodity, a grouping parameter and commodity basic information of the target commodity are obtained; generating grouping interaction information aiming at the target commodity according to the grouping parameters and the commodity basic information; and sending the grouping interaction information to the user terminal of each live broadcast audience in the live broadcast room of the first user so as to enable the user terminal of the live broadcast audience to display the grouping interaction information. Therefore, the fact that the first user creates the grouping interaction information at any time in the live broadcasting process and sends the grouping interaction information to the user terminals of all live broadcast audiences is achieved, the live broadcast audiences are attracted to participate in grouping while watching the live broadcast, the attraction of the anchor self-built selling activities is improved, and the purchase conversion rate of the live broadcast audiences is increased.

Optionally, in the embodiment of the present disclosure, the grouping parameters may include, but are not limited to, a grouping price, a grouping number, a limited purchase amount, and a grouping effective time, and the commodity basic information may include, but is not limited to, a commodity spot price, a commodity inventory, and a commodity identification.

Wherein the grouping number of people can be understood as the limit of the number of people who can participate in grouping and need to meet the requirement of grouping; the purchase limit quantity can be understood as the quantity limit that each user can purchase at a time; the effective time of the grouping can be understood as the duration time of the grouping, and can also be characterized as the starting time of the grouping, the ending time of the grouping, and the like; the commodity identification can be any identification information that can represent the identity of the commodity, such as a commodity name, a commodity profile, a picture taken for the commodity, a video taken for the commodity, and the like.

In general, if a plurality of different target commodities are set simultaneously in one piece-grouping event, it is necessary to set piece-grouping parameters for each target commodity separately. Moreover, when setting the piecing prices, if a plurality of SKUs (Stock Keeping units) are set for the same target commodity category, it is necessary to input the piecing prices corresponding to each SKU, respectively.

For example, for the create clump page shown in FIG. 1F, which contains two SKUs white XL and purple XXL for the same target good, then the clump price needs to be set separately for each SKU.

Referring to fig. 2, in an embodiment of the present disclosure, the step S11 may further include:

step S111, in the live broadcast process of a first user, in response to receiving a grouping creation instruction aiming at least one target commodity, character information input by the first user is obtained through a preset information input interface, and commodity basic information of the target commodity is obtained.

And step S112, verifying the character information according to the commodity basic information and a preset grouping limiting condition.

And S113, responding to the character information passing the verification, and taking the character information as the grouping parameter of the target commodity.

In the embodiment of the present disclosure, in order to obtain the grouping parameter, in response to receiving a grouping creation instruction for at least one target commodity in a live broadcasting process of a first user, character information input by the first user may be obtained through a preset information entry interface, and commodity basic information of the target commodity may be obtained. Specifically, when a group creation instruction for at least one target commodity is received, the user terminal of the first user is controlled to display the information entry interface, and then the first user can enter character information through the information entry interface. Moreover, since the commodity basic information is preset, after the target commodity of the current grouping is determined, the commodity basic information of the target commodity can be screened out from the set commodity basic information.

The form of the information entry interface can be preset according to requirements, and the embodiment of the disclosure is not limited. For example, an information entry interface may be set as shown in fig. 1D. Wherein, the number of purchasing limit is the purchasing limit number, and the time length of grouping is the effective time of grouping. Also, upon entering the spell valid time, a sliding selection may be made by a "spell valid time" slider control as shown in FIG. 1E.

In practical application, the character information is set by the first user in a self-defined manner, and when the character information is input, the situation that part of the character information does not accord with the grouping parameter setting condition or exceeds the commodity basic information of the corresponding commodity due to misoperation may occur, so that the grouping activity cannot be started normally, or the first user is seriously lost after the grouping activity is started, and the like.

Therefore, in the embodiment of the present disclosure, in order to avoid the above situation, before generating the piece-grouping interaction information, the character information input by the first user may be verified according to the commodity basic information of the target commodity and the preset piece-grouping limiting condition. The grouping restriction condition can be preset according to requirements, and the embodiment of the disclosure is not limited.

For example, generally speaking, the group price of the target commodity should not be greater than the present price of the commodity, the group number should be greater than 2 and less than the stock of the commodity or less than the maximum value that can be set by the server of the live broadcast system, the group effective time should not be set too long or too short, and the product of the group number and the purchase limit number should not exceed the stock of the target commodity, and so on. At this time, the grouping restriction condition may be set to include the following: the grouping price is more than 0 and less than the commodity present price, the grouping number is more than 2 and less than the commodity inventory, the grouping effective time is equal to 3 minutes (min) and less than or equal to 23 hours (h)59 minutes, the product of the grouping number and the limited purchase number does not exceed the commodity inventory of the target commodity, and the like.

If the character information input by the first user passes the verification, the corresponding character information can be used as the grouping parameter of the corresponding target commodity; if part of the currently input character information of the first user is not verified, the corresponding character information can be prompted to be not in accordance with the requirement, so that the first user is prompted to modify until all the character information input by the first user passes the verification.

Optionally, in an embodiment of the present disclosure, the step S11 further may include: in the live broadcast process of a first user, responding to a group building instruction initiated by a user terminal of a first live broadcast audience in a live broadcast room of the first user through screen capture operation, determining a target commodity corresponding to the group building instruction according to a screen capture picture and a sold commodity preset by the first user, and acquiring group building parameters and commodity basic information of the target commodity;

the step S13 may further include: sending the group-piecing interactive information to each user terminal of second live broadcast audiences in the live broadcast room of the first user so that the user terminals of the second live broadcast audiences display the group-piecing interactive information; and the second live audience is other live audiences except the first live audience in the live room of the first user.

In practical applications, the live first user may create a clique for a target item set in his own store, but the first user as the anchor may not know the item that the live audience wants to purchase, and therefore the created clique may have limited appeal to the live audience. Therefore, in the embodiment of the present disclosure, in order to improve the attraction of the grouping activity to the live audience, the live audience may be allowed to initiate the grouping for the commodity sold by the first user, and in addition, in order to facilitate the live audience to initiate the grouping, a grouping creation instruction may be initiated in a manner of screen capture or the like. For a server of the live broadcast system, in a live broadcast process of a first user, in response to receiving a group building instruction initiated by a user terminal of a first live broadcast audience in a live broadcast room of the first user through a screen capture operation, a target commodity corresponding to the group building instruction may be determined according to a screen capture picture and a sold commodity preset by the first user, and a group building parameter and commodity basic information of the target commodity are obtained.

Specifically, an identification result can be obtained by performing image identification on the content in the screenshot picture obtained by the screenshot operation, and then the target commodity corresponding to the current group together is obtained by matching from the preset sold commodities of the first user according to the identification result, while the group together cannot be created if the target commodity cannot be obtained by matching from the preset sold commodities of the first user according to the identification result. At this time, the grouping parameter of the target commodity may be set by the first user who performs live broadcasting and/or the first live-broadcasting audience who initiates the grouping creation instruction, and may be specifically preset according to the requirement, which is not limited in the embodiment of the present disclosure. Also, the first live viewer may be any live viewer within the first user's live room.

When the grouping interaction information generated based on the grouping parameters of the target commodities and the commodity basic information is sent to the user terminals of all the live broadcast audiences, the grouping interaction information can be sent to the user terminal of each second live broadcast audience in the first live broadcast user room, so that the user terminal of the second live broadcast audience displays the grouping interaction information; and the second live audience is other live audiences except the first live audience in the live room of the first user. Of course, the grouping interaction information may also be sent to the user terminal of the first user and/or the user terminal of the first live audience, and the display modes of the grouping interaction information in the user terminals corresponding to the first user, the first live audience, and the second live audience may be different or completely the same, and may be specifically preset according to the requirements, which is not limited in the embodiment of the present disclosure.

Optionally, in an embodiment of the present disclosure, the piece of grouping interaction information is displayed in a live interface of the live broadcast room in a form of a thumbnail, and the thumbnail is smaller than the live interface.

In the embodiment of the present disclosure, in order to reduce interference with a live interface while displaying the grouping interaction information, the grouping interaction information may be set to be displayed in the live interface of the live broadcast room in a form of a thumbnail, and the thumbnail is smaller than the live interface. The specific size, appearance and other attributes of the thumbnail can be preset according to requirements, and the embodiment of the disclosure is not limited.

Referring to fig. 2, in the embodiment of the present disclosure, after step S13, the method may further include:

and step S14, when receiving a viewing instruction of the live audience for the thumbnail, sending the group page of the target commodity to the user terminal of the live audience, so that the user terminal of the live audience displays the group page.

In addition, in the embodiment of the present disclosure, in order to facilitate users who want to participate in the grouping to know the grouping interaction information, when receiving a viewing instruction of a thumbnail from a user terminal of any live audience, the grouping page of the corresponding target commodity may be sent to the user terminal of the corresponding live audience sending the viewing instruction, so that the user terminal of the corresponding live audience displays the grouping page. Moreover, the spelling page can include the spelling interaction information of the target commodity and can also include a selection control used for triggering the participation in the spelling, so that the live audience can conveniently input the instruction of participating in the spelling.

Moreover, if the currently created piece-together interaction information includes piece-together interaction information for a plurality of target commodities, the thumbnail may also include related information of the plurality of target commodities, for example, fig. 2A is a schematic diagram showing a thumbnail displayed in a live interface, where the lower interface is the thumbnail. When a viewing instruction of any live audience for any target commodity in the thumbnail is received, or a viewing instruction of the live audience for any target commodity in the group-piecing interaction information corresponding to the full-screen displayed thumbnail is received, the group-piecing page of the corresponding target commodity can be sent to the corresponding live audience, so that the user terminal of the corresponding live audience can jump to the group-piecing page of the corresponding target commodity. As shown in fig. 2B, which is a schematic diagram of a piecing page, by clicking a "join immediate" control therein, a jump may be made to the piecing request selection page shown in fig. 2C, and after the completion of the piecing request, a join-in request may be initiated by clicking the "join immediate" control therein.

In addition, in practical application, because the number of people who need to participate in the grouping activity meets certain requirements and the grouping is not necessarily successful, if some live viewers want to directly purchase corresponding target commodities but do not participate in the grouping, in order to facilitate the direct purchase of the target commodities by the corresponding live viewers, a selection control capable of triggering the direct purchase can be set on a grouping page, as shown in fig. 2B. Moreover, if a direct purchase selection control is triggered by a certain live viewer through a user terminal, the corresponding user terminal may be controlled to jump to a purchase demand selection page as shown in fig. 2D, and after the purchase demand is selected and completed, an immediate purchase request may be initiated by clicking the "immediate purchase" control therein.

step S15, in response to receiving a request for participating in the grouping initiated by the live audience, sending a grouping order editing page for the target commodity to a user terminal of the live audience corresponding to the request for participating in the grouping, so as to obtain grouping order information of the live audience for the target commodity through the grouping order editing page;

step S16, responding to the grouping order information of the grouping live audience meeting the grouping parameters of the target commodity, generating an order to be paid of the grouping live audience and sending the order to the user terminal of the grouping live audience;

and step S17, responding to the payment success instruction of the group live audience received within the preset payment time, and confirming that the group live audience successfully participates.

In the embodiment of the disclosure, in order to avoid the participation in the spelling group caused by the misoperation of the live audience and cause troubles to the corresponding live audience, the spelling group initiator and the like, can respond to the received request for participating in the grouping initiated by the live audience, send a grouping order editing page aiming at the corresponding target commodity to the user terminal of the group live audience corresponding to the request for participating in the grouping, to obtain the grouping order information of the group living audience aiming at the corresponding target commodity through the grouping order editing page, and then generating corresponding orders to be paid of the group living audience and sending the orders to the corresponding user terminals of the group living audience under the condition that the group order information of the group living audience meets the group parameters of the target commodity, and if the payment success instruction of the corresponding group live audience is received within the preset payment time, the success of the group live audience participation of the corresponding group live audience can be confirmed.

Each participating live audience can select and/or confirm the clustered order information such as the quantity, the specification, the receiving address and the like of the commodities through the clustered order editing page. If the live audience does not input the spelling order information when initiating the request for participating in the spelling, the spelling order information can be selected or input and confirmed through the spelling order editing page, and if the live audience already inputs the spelling order information when initiating the request for participating in the spelling, the spelling order information can be confirmed again through the spelling order editing page, and if the spelling order information is wrong, the spelling order information can be further adjusted.

The content specifically contained in the piece-together order information may be preset according to the requirement, and the embodiment of the present disclosure is not limited. For example, the piece order information may be set to include the number of articles, specifications, shipping addresses, and the like. Moreover, the specific form of the grouping order editing page can be preset according to the requirement, and the embodiment of the disclosure is not limited. The preset payment time can also be preset according to the requirement, and the embodiment of the disclosure is not limited.

In addition, in order to timely inform the corresponding live audience that the live audience participates in the grouping, a successful grouping notification may be further sent to the user terminal of the corresponding grouped live audience, wherein the specific content of the successful grouping notification may be preset according to a requirement, and the embodiment of the present disclosure is not limited.

Moreover, when performing the grouping, the grouping parameters are set for the target commodities, and then the grouping order information input by each live audience participating in the grouping needs to satisfy the grouping parameters of the corresponding target commodities, such as the limited purchase quantity. Therefore, in the embodiment of the present disclosure, the grouping order information of each group live audience may also be detected, so that all the grouping order information satisfy the grouping parameter of the target commodity, and if the grouping order information of a certain group live audience does not satisfy the grouping parameter of the target commodity, the corresponding group live audience may be prompted to revise the grouping order information to satisfy the grouping parameter of the target commodity. And if the grouping order information of a certain group of live audiences does not meet the grouping parameters of the target commodity and the grouping order information of the group of live audiences is not modified to meet the grouping parameters of the target commodity within a certain time period, the participation grouping request of the corresponding group of live audiences can be cancelled.

And if the grouping order information of the grouping live audience meets the grouping parameters of the target commodity, the order to be paid of the corresponding grouping live audience can be further generated and sent to the corresponding grouping live audience, so that the corresponding grouping live audience can conveniently carry out payment operation.

Referring to fig. 2, in the embodiment of the present disclosure, after step S17, the method may further include:

and step S18, updating the grouping interaction information of the target commodity according to the grouping order information of the successfully grouped live audience aiming at the target commodity, and sending the updated grouping interaction information to the user terminal of each live audience.

If the user terminal of at least one live audience is currently receiving a group-splicing request aiming at the target commodity and the corresponding live audience successfully participates in the group-splicing activity aiming at the target commodity, the available group-splicing inventory of the corresponding target commodity is correspondingly reduced, so that each live audience in the live broadcast room can timely know the real-time group-splicing progress conveniently, after the successful group-splicing of at least one live audience is confirmed, the group-splicing interaction information of the target commodity can be correspondingly adjusted, and the updated group-splicing interaction information of the target commodity is retransmitted to the user terminals of each live audience in the live broadcast room, so that the user terminals of each live audience always display the latest group-splicing interaction information. Of course, the grouping interaction information displayed by the user terminal of the first user performing live broadcasting may also be updated accordingly, which is not limited in this embodiment of the present disclosure.

For example, if it is detected that the user terminal of one live viewer is successfully enrolled at the current time and that three live viewers have been successfully enrolled before the current time, the displayed piece of interaction information before the current time may be as shown in fig. 2E, while after the user terminal of one live viewer is newly detected to be successfully enrolled, the piece of interaction information may be adjusted as shown in fig. 2F.

In addition, in the embodiment of the present disclosure, the user terminal of any live audience who participates in the group successfully may also share the group of the live audience currently participating in the group to invite friends of the live audience to participate in the group. For example, a selection control of "invite friend to group" may be displayed in a message interface notifying that the live audience successfully participates in the group, when the corresponding live audience triggers the selection control, the server of the live system may return a sharing prompt interface as shown in fig. 2G to the corresponding live audience user terminal, and the corresponding live audience may share the group activity that the live audience participates in to the sharing objects such as the selected group and friends by clicking the sharing control in the sharing prompt interface. Moreover, in order to stimulate the live viewers to share more to facilitate the completion of the grouping, the content displayed in the sharing prompt interface under different conditions can be set in a self-defined manner.

For example, when a user terminal of a certain on-air audience shares for a certain grouping activity for the first time, a sharing prompt interface displays that "M people who are still away can group and invite friends to group together soon", and after the first sharing is completed, "N groups are shared again, so that the grouping probability is improved," more sharing is performed, the grouping probability is higher, "and the like, can be continuously displayed in the sharing prompt interface.

Referring to fig. 2, in the embodiment of the present disclosure, after the step 17, the method may further include:

and step S19, responding to the payment success instruction of the group living broadcast audience which is greater than or equal to the group number received within the group effective time of the target commodity, or the sum of the quantity of the target commodity in the group order information of the group living broadcast audience reaches the commodity stock, and confirming that the group combining of the target commodity succeeds.

In practical application, the grouping activity needs to be successful in grouping by the personnel meeting the grouping number within the effective grouping time, or the total number of the target commodities grouped by the group-successfully-grouped live-broadcast audience reaches the commodity inventory, so that the grouping can be successful, and the subsequent operation is performed, otherwise the grouping cannot be performed. Therefore, in the embodiment of the present disclosure, before grouping, it is first detected whether a payment success instruction of a group live audience which is greater than or equal to the group number is received within the group valid time of a target commodity, and/or the sum of the number of the target commodities in the group order information of the group live audience reaches a commodity stock, and if the payment success instruction of the group live audience which is greater than or equal to the group number is received within the group valid time of the target commodity, or the sum of the number of the target commodities in the group order information of the group live audience reaches the commodity stock, it can be confirmed that the group of the target commodity succeeds; and if the group participation request initiated by the live audience with the group participation number larger than or equal to the group participation number is not received within the group participation effective time of the target commodity, and the sum of the number of the target commodity in the group participation order information of the live audience does not reach the commodity stock, the group participation can be stopped, and the group participation stopping information can be sent to the user terminal of each group live audience.

In addition, in the embodiment of the present disclosure, a restriction condition of successful grouping may also be additionally set according to a requirement, for example, the restriction condition of successful grouping may be set as the number of people participating in grouping and having a successful payment for the live broadcast user reaching the grouping, and/or the amount of successful payment reaching a preset amount, and so on.

Moreover, as mentioned above, when performing group purchase, it may also be determined whether to open a group according to whether the number of the group live viewers corresponding to the received group creation instruction is greater than or equal to the group number, and after the group opening is successful, send a group order editing page for the target commodity to the user terminal of the group live viewers corresponding to the group participation request, so as to obtain the group order information of the group live viewers for the target commodity through the group order editing page, and further respond that the group order information of the group live viewers satisfies the group parameters of the target commodity, generate the order to be paid for the group live viewers, and send the order to the user terminal of the group live viewers; and in response to receiving a payment success instruction of the live grouped audience meeting the grouping number within a preset payment time, or when the sum of the number of the target commodities in the grouping order information of the successfully paid live grouped audience reaches the commodity stock, confirming that the target commodities are successfully grouped. And may further cancel the request for a clique of unsubscribed live audience members.

and step S110, sending the successful grouping information to the user terminal of each live audience so that the user terminal of each live audience displays the successful grouping information.

In addition, in the embodiment of the present disclosure, in order to mobilize the purchasing power of the live viewers in the live broadcast room, the successful grouping information may be sent to the user terminal of each live viewer in the live broadcast room, so that the successful grouping information is displayed in the live broadcast interface of the user terminal of each live viewer.

The content specifically included in the successful grouping information may be preset according to the requirement, and the embodiment of the present disclosure is not limited thereto. For example, the target commodity of successful grouping, the number of people for grouping, the price for grouping, and the like can be set in the grouping success information.

and step S111, responding to the fact that the target commodity is spliced and finished according to the spliced group interaction information, and/or receiving a spliced group finishing instruction for the target commodity, and controlling the user terminal of the live audience to stop displaying the spliced group interaction information of the target commodity.

As described above, since the grouping activity sets the limiting conditions of grouping inventory, grouping effective time, and the like, in the grouping process, whether grouping is finished or not can be determined in real time according to the grouping interaction information, specifically, whether the grouping effective time in the current grouping interaction information is finished or not can be determined, and/or whether all grouping inventories in the grouping inventory are successfully grouped under the condition that over-selling is not allowed or whether all grouping inventories are successfully grouped under the condition that over-selling is not allowed can be determined, and the grouping end for the corresponding target commodity can be determined if the grouping effective time is finished or the grouping inventory is successfully grouped under the condition that over-selling is not allowed.

In addition, in the embodiment of the present disclosure, in order to facilitate the first user initiating the grouping to actively end the grouping at any time according to a demand, the first user may further control to end the grouping by sending a grouping end instruction for the target commodity to a server of the live broadcast system. The first user may send the instruction for ending the piecing together of the target product in any available manner, which is not limited in this embodiment of the disclosure.

For example, a control for ending the spelling may be set in a live interface of the user terminal of the first user, or in an interface of the user terminal of the first user for displaying the spelling interaction information, and the first user may trigger the spelling ending instruction by clicking the control.

For the server of the live broadcast system, in order to recover the completely displayed live broadcast interface at each live broadcast audience and the user terminal of the first user under the condition that the end of the grouping for the target commodity is confirmed according to the current grouping interaction information and/or a grouping end instruction for the target commodity is received, the user terminal of each live broadcast audience in the live broadcast room of the first user can be controlled to stop displaying the grouping interaction information of the target commodity. Of course, the user terminal of the first user may also be controlled to stop displaying the grouping interaction information of the target commodity.

In the embodiment of the disclosure, in response to receiving a grouping creation instruction for at least one target commodity in a live broadcasting process of a first user, character information input by the first user is acquired through a preset information entry interface, and commodity basic information of the target commodity is acquired; checking the character information according to the commodity basic information and a preset grouping limiting condition; and responding to the fact that the character information passes the verification, and taking the character information as the grouping parameter of the target commodity. Thereby improving the validity and rationality of the clustering parameters.

Moreover, in the embodiment of the present disclosure, the piece of grouping interaction information is displayed in a live interface of the live broadcast room in a form of a thumbnail, and the thumbnail is smaller than the live interface. And when a viewing instruction of the live audience for the thumbnail is received, sending the group page of the target commodity to the user terminal of the live audience, so that the user terminal of the live audience displays the group page. Therefore, the interference on the live-cast interface can be reduced while the information of the grouping interaction is displayed.

In addition, in the embodiment of the disclosure, in response to confirming the end of the grouping for the target commodity according to the grouping interaction information and/or receiving a grouping end instruction for the target commodity, the user terminal of the live audience is controlled to stop displaying the grouping interaction information of the target commodity. Therefore, the display of the grouping interaction information can be stopped in time after the grouping is finished, and the live broadcast interface is recovered.

In addition, in the embodiment of the present disclosure, in response to receiving a request for participating in a grouping initiated by a live audience, sending a grouping order editing page for the target product to a user terminal of the live audience corresponding to the request for participating in the grouping, so as to obtain grouping order information of the live audience for the target product through the grouping order editing page; responding to the grouping order information of the grouping live audience to meet the grouping parameters of the target commodity, generating an order to be paid of the grouping live audience and sending the order to be paid to a user terminal of the grouping live audience; and responding to a payment success instruction of the group live audience received within a preset payment time, and confirming that the group live audience is successfully participated. Therefore, the accuracy of the final grouping success can be ensured, and the grouping orders of the grouped live-broadcast audiences which are not successfully grouped can be cancelled in time. And sending the successful grouping information to the user terminal of each live audience so that the user terminal of each live audience displays the successful grouping information. But also stimulate the buying desire of other live viewers to improve the clustering probability at the next group buying.

Further, in this embodiment of the present disclosure, the grouping interaction information of the target product may be updated according to the grouping order information of the group-participating live audience for the target product, and the updated grouping interaction information may be sent to the user terminal of each live audience. Therefore, the real-time performance and the accuracy of the grouping interaction information can be improved.

Secondly, in the embodiment of the present disclosure, a live audience can also initiate a group creation instruction through a screen capture operation, so as to improve the degree of fitness between the finally created group interaction information and the demand of the live audience, and further improve the group participation heat of the live audience.

Fig. 3 is a block diagram illustrating a live interaction device, according to an example embodiment. Referring to fig. 3, the apparatus includes a basic parameter obtaining module 210, a grouping interaction information obtaining module 220, and a grouping interaction information distributing module 230.

The basic parameter acquiring module 210 is configured to execute, in response to receiving a grouping creation instruction for at least one target commodity during live broadcasting of a first user, acquiring grouping parameters of the target commodity and commodity basic information.

The grouping interaction information obtaining module 220 is configured to execute generating grouping interaction information for the target commodity according to the grouping parameters and the commodity basic information.

A piecing interaction information distribution module 230 configured to execute sending the piecing interaction information to the user terminal of each live audience in the live room of the first user, so that the user terminal of the live audience displays the piecing interaction information.

Optionally, in this disclosure, the grouping parameters include a grouping price, a grouping number, a limited purchase quantity, and a grouping effective time, and the commodity basic information includes a commodity spot price, a commodity stock, and a commodity identifier.

Optionally, in this embodiment of the present disclosure, the basic parameter obtaining module 210 is further configured to, in response to receiving a grouping creation instruction initiated by a user terminal of a first live-broadcast audience in a live broadcast room of a first user through a screen capture operation in a live broadcast process of the first user, determine, according to a screen capture picture and a sold commodity preset by the first user, a target commodity corresponding to the grouping creation instruction, and obtain a grouping parameter and commodity basic information of the target commodity;

the piece-together interactive information distribution module 230 is further configured to execute sending the piece-together interactive information to the user terminal of each second live audience in the live room of the first user, so that the user terminal of the second live audience displays the piece-together interactive information; and the second live audience is other live audiences except the first live audience in the live room of the first user.

Referring to fig. 4, in an embodiment of the present disclosure, the basic parameter obtaining module 210 may further include:

the basic information obtaining sub-module 211 is configured to, in response to receiving a grouping creation instruction for at least one target commodity in a live broadcasting process of a first user, obtain character information input by the first user through a preset information entry interface, and obtain commodity basic information of the target commodity;

the character information checking sub-module 212 is configured to perform checking on the character information according to the commodity basic information and a preset grouping limiting condition;

a piecing parameter obtaining sub-module 213 configured to perform a piecing parameter in response to the character information being verified, with the character information as the target commodity.

Referring to fig. 4, in an embodiment of the present disclosure, the live broadcast interaction apparatus may further include:

and the grouping page sending module 240 is configured to send the grouping page of the target commodity to the user terminal of the live viewer when receiving a viewing instruction of the live viewer for the thumbnail, so that the user terminal of the live viewer displays the grouping page.

the grouping order information obtaining module 250 is configured to execute sending, in response to receiving a grouping participation request initiated by a live audience, a grouping order editing page for the target commodity to a user terminal of the grouping live audience corresponding to the grouping participation request, so as to obtain grouping order information of the grouping live audience for the target commodity through the grouping order editing page;

the to-be-paid order generation module 260 is configured to execute a request for responding to the grouping order information of the group live audience meeting the grouping parameters of the target commodity, generate a to-be-paid order of the group live audience and send the to-be-paid order to a user terminal of the group live audience;

and a group success confirmation module 270 configured to execute a confirmation that the group of live viewers is successfully participated in response to receiving the payment success instruction of the group of live viewers within the preset payment time.

and the grouping interaction information updating module 280 is configured to execute grouping order information of the grouped live audiences aiming at the target commodity according to successful grouping, update the grouping interaction information of the target commodity, and send the updated grouping interaction information to the user terminal of each live audience.

and the grouping success confirmation module 290 is configured to execute confirmation that the target commodity grouping is successful in response to receiving a payment success instruction of the grouping live audience which is greater than or equal to the grouping number within the grouping effective time of the target commodity or the sum of the number of the target commodities in the grouping order information of the grouping live audience reaching the commodity stock.

the grouping success information issuing module 2110 is configured to execute sending of grouping success information to the user terminal of each live audience, so that the user terminal of each live audience displays the grouping success information.

a grouping stopping control module 2120 configured to execute, in response to confirming the grouping end for the target commodity according to the grouping interaction information and/or receiving a grouping end instruction for the target commodity, controlling the user terminal of the live viewer to stop displaying the grouping interaction information of the target commodity.

In addition, in the embodiment of the present disclosure, in response to receiving a request for participating in a grouping initiated by a live audience, sending a grouping order editing page for the target product to a user terminal of the live audience corresponding to the request for participating in the grouping, so as to obtain grouping order information of the live audience for the target product through the grouping order editing page; responding to the grouping order information of the grouping live audience to meet the grouping parameters of the target commodity, generating an order to be paid of the grouping live audience and sending the order to be paid to a user terminal of the grouping live audience; and responding to a payment success instruction of the group live audience received within a preset payment time, and confirming that the group live audience is successfully participated. Therefore, the accuracy of the final grouping success can be ensured, and the grouping orders of the grouped live-broadcast audiences which are not successfully grouped can be cancelled in time. And responding to a payment success instruction of the group living audience which is greater than or equal to the group number received within the group effective time of the target commodity, or the sum of the number of the target commodity in the group order information of the group living audience reaches commodity stock, and confirming that the group of the target commodity succeeds. And further sending the successful grouping information to the user terminal of each live audience so that the user terminal of each live audience displays the successful grouping information. But also stimulate the buying desire of other live viewers to improve the clustering probability at the next group buying.

With regard to the apparatus in the above-described embodiment, the specific manner in which each module performs the operation has been described in detail in the embodiment related to the method, and will not be elaborated here.

Fig. 5 is a block diagram illustrating an apparatus 300 for live interaction in accordance with an example embodiment. For example, the apparatus 300 may be a mobile phone, a computer, a digital broadcast terminal, a messaging device, a game console, a tablet device, a medical device, an exercise device, a personal digital assistant, and the like.

Referring to fig. 5, the apparatus 300 may include one or more of the following components: a processing component 302, a memory 304, a power component 306, a multimedia component 308, an audio component 310, an input/output (I/O) interface 312, a sensor component 314, and a communication component 316.

The processing component 302 generally controls overall operation of the device 300, such as operations associated with display, telephone calls, data communications, camera operations, and recording operations. The processing components 302 may include one or more processors 320 to execute instructions to perform all or a portion of the steps of the methods described above. Further, the processing component 302 can include one or more modules that facilitate interaction between the processing component 302 and other components. For example, the processing component 302 may include a multimedia module to facilitate interaction between the multimedia component 308 and the processing component 302.

The memory 304 is configured to store various types of data to support operations at the device 300. Examples of such data include instructions for any application or method operating on device 300, contact data, phonebook data, messages, pictures, videos, and so forth. The memory 304 may be implemented by any type or combination of volatile or non-volatile memory devices, such as Static Random Access Memory (SRAM), electrically erasable programmable read-only memory (EEPROM), erasable programmable read-only memory (EPROM), programmable read-only memory (PROM), read-only memory (ROM), magnetic memory, flash memory, magnetic or optical disks.

The power supply component 306 provides power to the various components of the device 300. The power components 306 may include a power management system, one or more power supplies, and other components associated with generating, managing, and distributing power for the apparatus 300.

The multimedia component 308 includes a screen that provides an output interface between the device 300 and a user. In some embodiments, the screen may include a Liquid Crystal Display (LCD) and a Touch Panel (TP). If the screen includes a touch panel, the screen may be implemented as a touch screen to receive an input signal from a user. The touch panel includes one or more touch sensors to sense touch, slide, and gestures on the touch panel. The touch sensor may not only sense the boundary of a touch or slide action, but also detect the duration and pressure associated with the touch or slide operation. In some embodiments, the multimedia component 308 includes a front facing camera and/or a rear facing camera. The front camera and/or the rear camera may receive external multimedia data when the device 300 is in an operating mode, such as a shooting mode or a video mode. Each front camera and rear camera may be a fixed optical lens system or have a focal length and optical zoom capability.

The audio component 310 is configured to output and/or input audio signals. For example, audio component 310 includes a Microphone (MIC) configured to receive external audio signals when apparatus 300 is in an operating mode, such as a call mode, a recording mode, and a voice recognition mode. The received audio signals may further be stored in the memory 304 or transmitted via the communication component 316. In some embodiments, audio component 310 also includes a speaker for outputting audio signals.

The I/O interface 312 provides an interface between the processing component 302 and peripheral interface modules, which may be keyboards, click wheels, buttons, etc. These buttons may include, but are not limited to: a home button, a volume button, a start button, and a lock button.

The sensor assembly 314 includes one or more sensors for providing various aspects of status assessment for the device 300. For example, sensor assembly 314 may detect an open/closed state of device 300, the relative positioning of components, such as a display and keypad of apparatus 300, the change in position of apparatus 300 or a component of apparatus 300, the presence or absence of user contact with apparatus 300, the orientation or acceleration/deceleration of apparatus 300, and the change in temperature of apparatus 300. Sensor assembly 314 may include a proximity sensor configured to detect the presence of a nearby object without any physical contact. The sensor assembly 314 may also include a light sensor, such as a CMOS or CCD image sensor, for use in imaging applications. In some embodiments, the sensor assembly 314 may also include an acceleration sensor, a gyroscope sensor, a magnetic sensor, a pressure sensor, or a temperature sensor.

The communication component 316 is configured to facilitate wired or wireless communication between the apparatus 300 and other devices. The apparatus 300 may access a wireless network based on a communication standard, such as WiFi, an operator network (such as 2G, 3G, 4G, or 5G), or a combination thereof. In an exemplary embodiment, the communication component 316 receives a broadcast signal or broadcast related information from an external broadcast management system via a broadcast channel. In an exemplary embodiment, the communication component 316 further includes a Near Field Communication (NFC) module to facilitate short-range communications. For example, the NFC module may be implemented based on Radio Frequency Identification (RFID) technology, infrared data association (IrDA) technology, Ultra Wideband (UWB) technology, Bluetooth (BT) technology, and other technologies.

In an exemplary embodiment, the apparatus 300 may be implemented by one or more Application Specific Integrated Circuits (ASICs), Digital Signal Processors (DSPs), Digital Signal Processing Devices (DSPDs), Programmable Logic Devices (PLDs), Field Programmable Gate Arrays (FPGAs), controllers, micro-controllers, microprocessors or other electronic components for performing the above-described live interaction method.

In an exemplary embodiment, a storage medium comprising instructions, such as the memory 304 comprising instructions, executable by the processor 320 of the apparatus 300 to perform the method described above is also provided. Alternatively, the storage medium may be a non-transitory computer readable storage medium, which may be, for example, a ROM, a Random Access Memory (RAM), a CD-ROM, a magnetic tape, a floppy disk, an optical data storage device, and the like.

In an exemplary embodiment, there is also provided a server, including: a processor; a memory for storing the processor-executable instructions; wherein the processor is configured to execute the instructions to implement a live interaction method as previously described.

Fig. 6 is a block diagram illustrating an apparatus 400 for live interaction in accordance with an example embodiment. For example, the apparatus 400 may be provided as a server. Referring to fig. 6, apparatus 400 includes a processing component 422, which further includes one or more processors, and memory resources, represented by memory 432, for storing instructions, such as applications, that are executable by processing component 422. The application programs stored in memory 432 may include one or more modules that each correspond to a set of instructions. Further, the processing component 422 is configured to execute instructions to perform the live interaction method described above.

The apparatus 400 may also include a power component 426 configured to perform power management of the apparatus 400, a wired or wireless network interface 450 configured to connect the apparatus 400 to a network, and an input output (I/O) interface 458. The apparatus 400 may operate based on an operating system stored in the memory 432, such as Windows Server, Mac OS XTM, UnixTM, LinuxTM, FreeBSDTM, and the like.

Other embodiments of the disclosure will be apparent to those skilled in the art from consideration of the specification and practice of the disclosure disclosed herein. This application is intended to cover any variations, uses, or adaptations of the disclosure following, in general, the principles of the disclosure and including such departures from the present disclosure as come within known or customary practice within the art to which the disclosure pertains. It is intended that the specification and examples be considered as exemplary only, with a true scope and spirit of the disclosure being indicated by the following claims.

It will be understood that the present disclosure is not limited to the precise arrangements described above and shown in the drawings and that various modifications and changes may be made without departing from the scope thereof. The scope of the present disclosure is limited only by the appended claims.

The application discloses A1, a live broadcast interaction method, including:

A2, the live broadcast interaction method according to A1, wherein the grouping parameters comprise grouping price, grouping number, limited purchase quantity and grouping effective time, and the commodity basic information comprises commodity current price, commodity inventory and commodity identification.

A3, the live broadcast interaction method as described in a1, wherein the step of acquiring the grouping parameters and the basic information of the target commodity in response to receiving the grouping creation instruction for at least one target commodity in the live broadcast process of the first user includes:

A4, the method of A1, wherein the step of acquiring the grouping parameters and the basic information of the target commodity in response to receiving the grouping creation instruction for at least one target commodity during the live broadcasting process of the first user comprises:

A5, the live interaction method according to any one of A1-A4, wherein the piece of grouping interaction information is displayed in a live interface of the live broadcast room in a thumbnail mode, and the thumbnail is smaller than the live interface;

A6, the live interaction method as defined in any one of a1-a4, further comprising, after the step of sending the piece of grouping interaction information to the user terminal of each live viewer in the live room of the first user, so that the user terminal of the live viewer displays the piece of grouping interaction information:

A7, the live interaction method as defined in any one of a1-a4, further comprising, after the step of sending the piece of grouping interaction information to the user terminal of each live viewer in the live room of the first user, so that the user terminal of the live viewer displays the piece of grouping interaction information:

A8, the live interaction method as in a7, further comprising, after the step of confirming that the joining of the live audience members succeeds:

A9, the live interaction method as in A8, further comprising, after confirming that the target commodity grouping is successful:

A10, the live interaction method as in a7, further comprising, after the step of confirming that the affiliation of the live audience is successful in response to receiving the payment success instruction of the affiliation live audience within the preset payment time, the step of:

The application discloses B11, a live broadcast interaction device includes:

B12, the live broadcast interaction device according to B11, the grouping parameters comprise grouping price, grouping number, limited purchasing number and grouping effective time, and the commodity basic information comprises commodity spot price, commodity stock and commodity identification.

B13, the live broadcast interaction device as described in B11, the basic parameter obtaining module includes:

B14, the live broadcast interaction device according to B11, where the basic parameter obtaining module is further configured to execute, in a live broadcast process of a first user, in response to receiving a group creation instruction initiated by a screen capture operation by a user terminal of a first live broadcast audience in a live broadcast room of the first user, determining, according to a screen capture picture and a sold commodity preset by the first user, a target commodity corresponding to the group creation instruction, and obtaining a group parameter and commodity basic information of the target commodity;

B15, the live interaction device as any one of B11-B14, wherein the piece of grouping interaction information is displayed in a live interface of the live broadcast room in a thumbnail mode, and the thumbnail is smaller than the live interface;

the live broadcast interaction device further comprises:

B16, the live interaction device as in any one of B11-B14, the live interaction device further comprising:

B17, the live interaction device as in any one of B11-B14, the live interaction device further comprising:

B18, the live interactive device as defined in B17, further comprising:

B19, the live interactive device as defined in B18, further comprising:

B20, the live interactive device as defined in B17, further comprising:

The application discloses C21, a server, includes:

a processor;

a memory for storing the processor-executable instructions;

wherein the processor is configured to execute the instructions to implement the live interaction method of any one of A1-A10.

The application discloses D22, a storage medium having instructions that, when executed by a processor of a server, enable the server to perform a live interaction method as described in any of a1 to a 10.

Claims

1. A live interaction method, comprising:

2. The live broadcast interaction method according to claim 1, wherein the grouping parameters comprise grouping price, grouping number, limited purchase quantity and grouping effective time, and the commodity basic information comprises commodity spot price, commodity inventory and commodity identification.

3. The live broadcast interaction method of claim 1, wherein the step of acquiring a party parameter and commodity basic information of at least one target commodity in response to receiving a party creating instruction for the target commodity in the live broadcast process of the first user comprises:

4. The method according to claim 1, wherein the step of acquiring the target commodity grouping parameters and commodity basic information in response to receiving a grouping creation instruction for at least one target commodity during the live broadcasting process of the first user comprises:

5. A live interaction method according to any one of claims 1-4, characterized in that the grouping interaction information is displayed in a live interface of the live room in the form of a thumbnail, and the thumbnail is smaller than the live interface;

6. The live interaction method of any one of claims 1-4, further comprising, after the step of sending the piecing interaction information to the user terminal of each live viewer in the live room of the first user to cause the user terminal of the live viewer to display the piecing interaction information:

7. The live interaction method of any one of claims 1-4, further comprising, after the step of sending the piecing interaction information to the user terminal of each live viewer in the live room of the first user to cause the user terminal of the live viewer to display the piecing interaction information:

8. A live interaction device, comprising:

9. A server, comprising:

a processor;

a memory for storing the processor-executable instructions;

wherein the processor is configured to execute the instructions to implement the live interaction method of any of claims 1-7.

10. A storage medium in which instructions, when executed by a processor of a server, enable the server to perform the live interaction method of any of claims 1 to 7.