CN113609358B

CN113609358B - Content sharing method, device, electronic equipment and storage medium

Info

Publication number: CN113609358B
Application number: CN202110844109.3A
Authority: CN
Inventors: 张玕
Original assignee: Beijing Dajia Internet Information Technology Co Ltd
Current assignee: Beijing Dajia Internet Information Technology Co Ltd
Priority date: 2021-07-26
Filing date: 2021-07-26
Publication date: 2024-03-01
Anticipated expiration: 2041-07-26
Also published as: CN113609358A

Abstract

The disclosure relates to a content sharing method, a device, an electronic device and a storage medium, and belongs to the technical field of multimedia, wherein the method comprises the following steps: the first target object is determined through the sharing operation of the first target page, the material matched with the user information of the first target object is determined from a plurality of materials in the first target page, and as the first material, the user information can represent the interest of the user, so that the first material is the material which is interested in the first target object, the second target page generated based on the first material can conform to the interest of the first target object, the content displayed on the second page and the display form thereof are more suitable for the first target object to watch, and therefore the second target page conforming to the interest of the first target object is shared, and the click rate and the conversion rate of the second target page can be effectively improved.

Description

Content sharing method, device, electronic equipment and storage medium

Technical Field

The disclosure relates to the technical field of multimedia, and in particular relates to a content sharing method, a content sharing device, electronic equipment and a storage medium.

Background

With rapid development of computer technology and mobile internet, the variety of applications on the terminal is increasing, and users can share content through the applications on the terminal to meet social demands, such as sharing graphic messages, commodity pages, and the like. In the related art, after a sharing terminal detects a sharing operation of a user, a currently displayed page is used as sharing content and sent to a shared terminal, and after the shared terminal receives the sharing content, the shared content is displayed.

In the method, for different materials in the shared content, the interests of the shared user are often different from those of the shared user, so that the click rate and the conversion rate of the shared content are lower.

Disclosure of Invention

The disclosure provides a content sharing method, a content sharing device, electronic equipment and a storage medium, which can improve click rate and conversion rate of shared content. The technical scheme of the present disclosure is as follows:

according to a first aspect of embodiments of the present disclosure, there is provided a content sharing method, which is performed by a terminal, the method including:

displaying a first target page, wherein the first target page comprises a plurality of materials;

responding to a sharing operation on a first target page, determining a first target object of the sharing operation, and sending a sharing request to a server, wherein the sharing request is used for indicating the first target page to be shared to the first target object;

Receiving page information of a second target page returned by the server based on a first material, wherein the first material is determined based on user information of the first target object, the page information of the second target page is used for indicating the second target page, and the first material is matched with the user information of the first target object;

and sharing the page information of the second target page to the first target object.

In some embodiments, the second target page is a page obtained by adjusting a display position of the first material in the first target page, or a page generated based on the first material and page information of the first target page, where the page information of the first target page is used to indicate the first target page.

In some embodiments, the first material is a material matching user information of the first target object in the material of the target type;

the display position of the first material in the second target page is positioned at the first position in the material of the target type; or the second target page is a picture, the first material is displayed in a corresponding area of the picture, and page information of the first target page is also displayed in the picture.

In some embodiments, the sharing the page information of the second target page to the first target object includes:

and sending the sharing information of the page information to the first target object, wherein the sharing information is used for jumping to the second target page based on the triggering operation.

In some embodiments, before receiving the page information of the second target page returned by the server based on the first material, the method further includes:

displaying the preview information, wherein the preview information is the preview content of the second target page;

and in response to detecting the confirmation operation of the preview information, sending a confirmation message to the server, wherein the confirmation message is used for triggering the server to return the page information of the second target page.

In some embodiments, the determining, in response to the sharing operation on the first target page, the first target object of the sharing operation, sending the sharing request to the server includes:

responding to the sharing operation of the first target page, and displaying an object selection page, wherein the object selection page comprises a plurality of objects; responding to the selected operation of any object, determining a first target object of the sharing operation, and sending a sharing request to a server;

The display preview information includes:

displaying preview information of the first material of the first target object on the object selection page;

in response to detecting the confirmation operation of the preview information, sending a confirmation message to the server includes:

and responding to the triggering operation of the sharing confirmation control on the object selection page, and sending the confirmation message to the server.

In some embodiments, before the presenting the first target page, the method further comprises:

responding to a triggering operation of page information of an original page, sending a browsing request to the server, wherein the page information of the original page is used for indicating the original page, the browsing request is used for indicating to browse the original page, and the original page comprises the materials;

and receiving the first target page of the server, wherein the first target page is obtained by adjusting the display position of the second material in the original page, and the second material is matched with the user information of the second target object.

According to a second aspect of embodiments of the present disclosure, there is provided a content sharing method, performed by a server, the method including:

receiving a sharing request of a terminal, wherein the sharing request is used for indicating to share a first target page to a first target object;

Determining a first material from a plurality of materials of the first target page based on the user information of the first target object, wherein the first material is matched with the user information of the first target object;

and generating a second target page based on the first material, and sending page information of the second target page to the terminal, wherein the page information of the second target page is used for indicating the second target page.

In some embodiments, the determining the first material from the plurality of materials of the first target page based on the user information of the first target object includes:

determining a first display priority of a target type of material in the materials based on the user information of the first target object, wherein the first display priority is used for representing the matching degree between the material and the user information of the first target object;

and determining the material with the first display priority meeting the condition as the first material.

In some embodiments, the generating the second target page based on the first material includes any one of:

adjusting the display position of the first material in the first target page to obtain the second target page;

and generating the second target page based on the first material and the page information of the first target page, wherein the page information of the first target page is used for indicating the first target page.

In some embodiments, the adjusting the display position of the first material in the first target page to obtain the second target page includes:

and adjusting the display position of the first material to the first position of the material of the target type in the first target page to obtain the second target page.

In some embodiments, the generating the second target page based on the first material and page information of the first target page includes:

and filling the page information of the first material and the first target page in a corresponding area of a poster template to obtain the second target page, wherein the poster template is used for indicating the overall structure of the page.

In some embodiments, the generating a second target page based on the first material includes:

generating preview information based on the first material, and sending the preview information to the terminal;

and generating the second target page in response to receiving a confirmation message of the terminal, wherein the confirmation message is used for representing confirmation of the preview page.

In some embodiments, the sending the page information of the second target page to the terminal includes:

generating sharing information based on the page information of the second target page, wherein the sharing information of the sharing card is used for jumping to the second target page based on triggering operation;

And sending the sharing information to the terminal.

In some embodiments, before the determining, in response to receiving the sharing request of the terminal, the first material from the plurality of materials of the first target page based on the user information of the first target object, the method further includes:

receiving a browsing request of the terminal, wherein the browsing request is used for indicating to browse an original page, and the original page comprises the plurality of materials;

based on the user information of the second target object, adjusting the display position of the second material in the original page to obtain the first target page, wherein the second material is matched with the user information of the second target object;

and sending the first target page to the terminal.

In some embodiments, the adjusting the display position of the second material in the original page based on the user information of the second target object, to obtain the first target page includes:

determining a second display priority of a target type of material in the plurality of materials based on the user information of the second target object, wherein the second display priority is used for representing the matching degree between the material and the user information of the second target object;

determining the material with the second display priority meeting the condition as the second material;

And adjusting the display position of the second material to the first position of the target type material in the original page to obtain the first target page.

According to a third aspect of the embodiments of the present disclosure, there is provided a content sharing apparatus, including:

the display unit is configured to display a first target page, wherein the first target page comprises a plurality of materials;

the sending unit is configured to execute a sharing operation responding to a first target page, determine a first target object of the sharing operation, and send a sharing request to a server, wherein the sharing request is used for indicating the first target page to be shared to the first target object;

the receiving unit is configured to execute receiving page information of a second target page returned by the server based on first materials, the first materials are determined based on user information of the first target object, the page information of the second target page is used for indicating the second target page, and the first materials are matched with the user information of the first target object;

and the sharing unit is configured to share the page information of the second target page to the first target object.

In some embodiments, the sharing unit is configured to send sharing information of the page information to the first target object, where the sharing information is used to jump to the second target page based on a trigger operation.

In some embodiments, the presenting unit is configured to execute presenting the preview information, where the preview information is a preview content of the second target page;

the sending unit is configured to send a confirmation message to the server in response to detecting the confirmation operation of the preview information, wherein the confirmation message is used for triggering the server to return the page information of the second target page.

In some embodiments, the sending unit is configured to perform displaying an object selection page in response to a sharing operation on the first target page, the object selection page including a plurality of objects; responding to the selected operation of any object, determining a first target object of the sharing operation, and sending a sharing request to a server;

The display unit is configured to display preview information of the first material of the first target object on the object selection page;

the sending unit is configured to perform a triggering operation in response to the sharing confirmation control on the object selection page, and send the confirmation message to the server.

In some embodiments, the sending unit is configured to perform a triggering operation in response to page information of an original page, where the page information of the original page is used to indicate the original page, and the browsing request is used to indicate browsing the original page, and the original page includes the plurality of materials;

the receiving unit is configured to receive the first target page of the server, where the first target page is obtained by adjusting a display position of a second material in the original page, and the second material is matched with user information of a second target object.

According to a fourth aspect of embodiments of the present disclosure, there is provided a content sharing apparatus, including:

the first receiving unit is configured to execute a sharing request of the receiving terminal, wherein the sharing request is used for indicating to share the first target page to the first target object;

A determining unit configured to perform determination of a first material from a plurality of materials of the first target page based on user information of the first target object, the first material matching the user information of the first target object;

and the generating unit is configured to generate a second target page based on the first material, and send page information of the second target page to the terminal, wherein the page information of the second target page is used for indicating the second target page.

In some embodiments, the determining unit is configured to determine, based on the user information of the first target object, a first presentation priority of a material of the target type of the plurality of materials, the first presentation priority being used to represent a degree of matching between the material and the user information of the first target object; and determining the material with the first display priority meeting the condition as the first material.

In some embodiments, the generating unit comprises:

the adjusting subunit is configured to execute adjustment on the display position of the first material in the first target page to obtain the second target page;

and the generation subunit is configured to generate the second target page based on the first material and the page information of the first target page, wherein the page information of the first target page is used for indicating the first target page.

In some embodiments, the adjusting subunit is configured to perform adjusting the display position of the first material to a first position in the material of the target type in the first target page, so as to obtain the second target page.

In some embodiments, the generating subunit is configured to perform filling the page information of the first material and the first target page in a corresponding area of a poster template, so as to obtain the second target page, where the poster template is used to indicate an overall structure of the page.

In some embodiments, the generating unit is configured to generate preview information based on the first material, and send the preview information to the terminal; and generating the second target page in response to receiving a confirmation message of the terminal, wherein the confirmation message is used for representing confirmation of the preview page.

In some embodiments, the generating unit is configured to perform generating sharing information based on page information of the second target page, where the sharing information is used to jump to the second target page based on a trigger operation; and sending the sharing information to the terminal.

In some embodiments, the apparatus further comprises:

a second receiving unit configured to perform receiving a browsing request of the terminal, the browsing request being used for indicating to browse an original page, the original page including the plurality of materials;

The adjusting unit is configured to execute the adjustment of the display position of the second material in the original page based on the user information of the second target object to obtain the first target page, wherein the second material is matched with the user information of the second target object;

and a transmitting unit configured to perform transmission of the first target page to the terminal.

In some embodiments, the adjusting unit is configured to determine a second presentation priority of the material of the target type of the plurality of materials based on the user information of the second target object, the second presentation priority being used to represent a degree of matching between the material and the user information of the second target object; determining the material with the second display priority meeting the condition as the second material; and adjusting the display position of the second material to the first position of the target type material in the original page to obtain the first target page.

According to a fifth aspect of embodiments of the present disclosure, there is provided an electronic device including:

one or more processors;

a memory for storing the processor-executable program code;

the processor is configured to execute the program code to implement the content sharing method.

According to a sixth aspect of embodiments of the present disclosure, there is provided a computer-readable storage medium comprising: the program code in the computer readable storage medium, when executed by a processor of an electronic device, enables the electronic device to perform the content sharing method described above.

According to a seventh aspect of embodiments of the present disclosure, there is provided a computer program product comprising a computer program which, when executed by a processor, implements the content sharing method described above.

It is to be understood that both the foregoing general description and the following detailed description are exemplary and explanatory only and are not restrictive of the disclosure.

Drawings

The accompanying drawings, which are incorporated in and constitute a part of this specification, illustrate embodiments consistent with the disclosure and together with the description, serve to explain the principles of the disclosure and do not constitute an undue limitation on the disclosure.

FIG. 1 is a schematic diagram of an implementation environment of a content sharing method according to an exemplary embodiment;

FIG. 2 is a flow chart illustrating a method of content sharing according to an example embodiment;

FIG. 3 is a flow chart illustrating a method of content sharing according to an example embodiment;

FIG. 4 is a flow chart illustrating a method of content sharing according to an example embodiment;

FIG. 5 is a flowchart illustrating a method of content sharing according to an example embodiment;

FIG. 6 is a schematic diagram of a first destination page shown in accordance with an exemplary embodiment;

FIG. 7 is a schematic diagram of a first destination page, shown in accordance with an exemplary embodiment;

FIG. 8 is a schematic diagram of an object selection page, shown in accordance with an exemplary embodiment;

FIG. 9 is a schematic diagram of an object selection page, shown in accordance with an exemplary embodiment;

FIG. 10 is a schematic diagram of a second destination page shown in accordance with an exemplary embodiment;

FIG. 11 is a schematic diagram of a second destination page shown in accordance with an exemplary embodiment;

FIG. 12 is a schematic diagram of a sharing card, according to an example embodiment;

FIG. 13 is a block diagram of a content sharing device, according to an example embodiment;

FIG. 14 is a block diagram of a content sharing device, according to an example embodiment;

FIG. 15 is a block diagram of a terminal shown in accordance with an exemplary embodiment;

fig. 16 is a block diagram of a server, according to an example embodiment.

Detailed Description

In order to enable those skilled in the art to better understand the technical solutions of the present disclosure, the technical solutions of the embodiments of the present disclosure will be clearly and completely described below with reference to the accompanying drawings.

It should be noted that the terms "first," "second," and the like in the description and claims of the present disclosure and in the foregoing figures are used for distinguishing between similar objects and not necessarily for describing a particular sequential or chronological order. It is to be understood that the data so used may be interchanged where appropriate such that the embodiments of the disclosure described herein may be capable of operation in sequences other than those illustrated or described herein. The implementations described in the following exemplary examples are not representative of all implementations consistent with the present disclosure. Rather, they are merely examples of apparatus and methods consistent with some aspects of the present disclosure as detailed in the accompanying claims.

The data referred to in this disclosure is data authorized by the user or sufficiently authorized by the parties.

Fig. 1 is a schematic diagram of an implementation environment of a content sharing method according to an embodiment of the present disclosure, referring to fig. 1, where the implementation environment includes: a terminal 101 and a server 102.

The terminal 101 may be at least one of a smart phone, a smart watch, a desktop computer, a portable computer, a virtual reality terminal, an augmented reality terminal, a wireless terminal, a laptop portable computer, etc., the terminal 101 has a communication function, may access the internet, and the terminal 101 may refer to one of a plurality of terminals, which is only exemplified by the terminal 101 in this embodiment. Those skilled in the art will recognize that the number of terminals may be greater or lesser. The terminal 101 may be configured to run various types of applications, such as an e-commerce application, a live broadcast application, a social application, etc., where the applications are provided with a sharing function, so that a user shares network content provided by the applications to other users, where the network content includes web pages, video, audio, etc.

The server 102 may be an independent physical server, a server cluster or a distributed file system formed by a plurality of physical servers, or a cloud server providing cloud services, cloud databases, cloud computing, cloud functions, cloud storage, network services, cloud communication, middleware services, domain name services, security services, CDNs (Content Delivery Network, content delivery networks), basic cloud computing services such as big data and artificial intelligence platforms, and the like. The server 102 and the terminal 101 may be directly or indirectly connected through wired or wireless communication, which is not limited in the embodiment of the present application. The server 102 is used for storing profile data of a user, interaction behavior data of the user in an application program, and the like. Alternatively, the number of servers 102 may be greater or lesser, which is not limited in the embodiments of the present application. Of course, the server 102 may also include other functional servers to provide more comprehensive and diverse services.

Based on the implementation environment shown in fig. 1, fig. 2 is a flowchart illustrating a content sharing method according to an exemplary embodiment, and as shown in fig. 2, the method is performed by a terminal, and includes the following steps:

in step 201, the terminal presents a first target page, which includes a plurality of materials.

The first target page is a commodity introduction page, a commodity transaction page or an activity introduction page, and the activity page comprises relevant information of network activity, such as a live introduction page and a competition introduction page. The material refers to pictures, words, video, audio, etc. in the first target page.

In step 202, the terminal determines a first target object of a sharing operation in response to the sharing operation on the first target page, and sends a sharing request to the server, where the sharing request is used to indicate that the first target page is shared with the first target object.

The first target page includes a sharing control, the sharing control is used for executing a sharing operation on the first target page, the user can click on the sharing control to share the first target page with contacts of the user, for example, taking the first target page as a commodity introduction page, the user clicks on the sharing control in the commodity introduction page to share the commodity introduction page with the contacts of the user.

Optionally, the first target object and the current terminal login user are users with the same platform, or the first target object and the current terminal login user are users with different platforms, which is not limited in the embodiment of the present disclosure.

In step 203, the terminal receives page information of a second target page returned by the server based on a first material, where the first material is determined based on user information of the first target object, and the page information of the second target page is used to indicate the second target page, and the first material is matched with the user information of the first target object.

The user information is user preference information, is used for representing interests and hobbies of a user, and can be obtained based on user basic data and historical operation records of the user, wherein the user basic data comprises: age, gender, etc., the history operation record refers to links that the user has clicked, pages that the user has browsed, materials that the user has clicked when browsing pages, etc., and optionally, the history operation record also includes commodities that the user has ever transacted, descriptive information of the commodities, etc. The user information is data which is sufficiently authorized by the user.

Because the historical operation record of the user can show the content types of interest of the user, the basic data of the user can show the basic characteristics of the user, and the basic characteristics of the user can also show the interest of the user, for example, different users like different color systems (cold color system, warm color system and the like), the server can acquire the user information based on the historical operation record of the user in the platform and the basic data of the user. In some embodiments, the server stores the user information and the corresponding user identifier, and optionally, the server can update the stored user information in real time according to the operation of the user logged in by the terminal on the platform.

In step 204, the terminal shares the page information of the second target page to the first target object.

The page information of the second target page is a link of the second target page.

According to the technical scheme provided by the embodiment of the disclosure, the server is instructed to share the first target page with the first target object by sending the sharing request to the server, so that the page information of the second target page returned by the server is acquired, and the second target page is obtained based on the first material matched with the user information, and the user information can represent the interest of the user, so that the content displayed by the second target page and the display form thereof can be more in line with the interest of the first target object, and the second target page in line with the interest of the first target object can be shared, so that the click rate and the conversion rate of the second target page can be effectively improved.

Based on the implementation environment shown in fig. 1, fig. 3 is a flowchart illustrating a content sharing method according to an exemplary embodiment, and as shown in fig. 3, the method is performed by a server, and includes the following steps:

in step 301, the server receives a sharing request of the terminal, where the sharing request is used to instruct sharing of the first target page to the first target object.

In step 302, the server determines a first material from a plurality of materials of the first target page based on the user information of the first target object, the first material matching the user information of the first target object.

In step 303, the server generates a second target page based on the first material, and sends page information of the second target page to the terminal, where the page information is used to indicate the second target page.

According to the technical scheme provided by the embodiment of the disclosure, based on the user information of the first target object, the material matched with the user information is determined from the first target page and used as the first material, and because the user information can represent the interest of the user, the first material is the material of interest of the first target object, so that the second target page generated based on the first material can be matched with the interest of the first target object, the content displayed on the second page and the display form thereof are more suitable for the first target object to watch, and the second target page conforming to the interest of the first target object is sent to the terminal and shared, so that the click rate and the conversion rate of the second target page can be effectively improved.

The content sharing method will be described with reference to fig. 4, and fig. 4 is a flowchart illustrating a content sharing method according to an exemplary embodiment, and as shown in fig. 4, the method includes: the sharing terminal displays a first target page, and sends a sharing request to the server in response to detecting the clicking operation of a sharing control of the first target page, wherein the sharing request is used for indicating the sharing of the first target page to a first target object. The method comprises the steps that a server receives a sharing request, determines a first material from a plurality of materials of a first target page based on user information of the first target object, generates a second target page based on the first material, wherein the second target page is a page which accords with the interest of the first target object, and sends page information of the second target page to a shared terminal, or generates sharing information based on the page information of the second target page, wherein the sharing information is used for jumping to the second target page based on triggering operation and sending the sharing information to the shared terminal, and optionally, the sharing information is a sharing card. The shared terminal is a terminal of the first target object. The shared terminal receives the page information of the second target page, acquires the second target page from the server based on the page information, displays the second target page, or receives the sharing information of the second page, and displays the second target page in response to clicking operation of the sharing information.

The foregoing is a brief description of a content sharing method provided in the present application, and the content sharing method will be described in detail with reference to fig. 5, where fig. 5 is a flowchart of a content sharing method according to an exemplary embodiment, and the method is performed by a terminal and a server, as shown in fig. 5, and includes the following steps:

in step 501, the terminal sends a browsing request to the server in response to a triggering operation on page information of an original page, where the browsing request is used to instruct browsing of the original page, and the original page includes a plurality of materials.

The terminal displays page information of any page, wherein the page is an original page related to the embodiment of the application, the page information of the page is information pointing to the page such as a page link, and the original page is a commodity introduction page or an active page. The material is pictures, characters, video, audio and the like in the original page.

In step 502, the server receives a browsing request of the terminal, adjusts a display position of a second material in an original page based on user information of a second target object to obtain a first target page, and sends the first target page to the terminal, wherein the second material is matched with the user information of the second target object.

The browsing request comprises page information of an original page and user identification of a second target object, and the server can acquire the page data of the original page and the user information of the second target object based on the page information and the user identification. The second target object is a user currently logged in by the terminal.

The user information can represent the preference of the user for different materials of one type, the second material is a material matched with the user information of a second target object in the materials of a target type, and the target type is any one of pictures, videos and characters. Taking a commodity introduction page as an example, the target type is a picture, such as a commodity effect picture or a shop window picture, which is used for representing a commodity, and the original page comprises a plurality of commodity pictures, wherein each picture is a commodity effect picture with different colors, and the user information indicates that the second target object prefers red, and then the red commodity effect picture is used as a second material.

Still taking the commodity introduction page as an example, the target type is a picture, for example, a commodity effect picture or a shop window picture, which is used for representing a commodity, and the original page includes a plurality of commodity pictures, each picture is a commodity picture including different people, and the user information indicates that the second target object prefers a certain person, and then the commodity picture including the corresponding person is taken as the second material, and the person can be a commodity speaker or a popularization person, and the like, which is not limited herein.

Taking a recommended page of an entertainment product as an example, the entertainment product may be a performance bill of a movie, a drama, etc., and the entertainment product may include a plurality of players, if the object type is a picture, for example, a performance introduction picture, etc., and the original page includes a plurality of such introduction pictures, each picture is a performance introduction picture including a different person, and the user information indicates that the second object prefers a person, the performance introduction picture including the corresponding person is taken as the second material.

Taking a commodity introduction page as an example, taking a target type as a video, for example, a commodity introduction video, wherein the original page comprises a plurality of commodity introduction videos, each video comprises different characters, user information indicates that a second target object prefers a certain character, and then taking a commodity introduction short video comprising the corresponding character as a second material; the person may be a commodity speaker, a promoter, or the like, and is not limited herein.

Taking a recommended page of a literary work as an example, the literary work can be a novel, poetry and the like, the target type is words, for example, content introduction of different chapters of the literary work, the original page comprises a plurality of sections of content introduction of different chapters, the description style of each section of content introduction is different, such as a lyric type, an explanation type and the like, and if the user information indicates that a second target object prefers lyric words, the content introduction of the lyric is taken as a second material.

In some embodiments, this step 502 is implemented based on steps 502A through 502D:

in step 502A, the server receives a browsing request from the terminal, and obtains user information of the second target object based on the user identifier of the second target object.

In step 502B, the server determines, based on the user information of the second target object, a second presentation priority of the material of the target type of the plurality of materials, where the second presentation priority is used to represent a degree of matching between the material and the user information of the second target object.

The second display priority is used for determining the display position of the material in the first target page, and the higher the second display priority is, the more front the display position of the material is on the page. For example, the display position refers to a display area in the page, and the display area of the material with the high second display priority is located at the upper part of the page, and for example, the picture in the page is displayed in a carousel mode, and the display position refers to the display sequence of the picture, where the display sequence of the material with the high second display priority is the earlier.

In some embodiments, the server is capable of processing the user information of the second target object and the plurality of second materials based on a deep learning model, obtaining matching information of the plurality of materials, where the matching information is used to represent a matching degree between the materials and the user information, and obtaining a second presentation priority of the materials of the target type based on the matching information, where the deep learning model is optionally a convolutional neural network. Specifically, the second display priority of any material is proportional to the matching information, that is, the larger the value of the matching information is, the higher the second display priority of the material is.

The original page is taken as a commodity introduction page, and the target type is taken as a picture for illustration. For example, the commodity introduction page includes two commodity pictures, namely a picture 1 and a picture 2, wherein the picture 1 is a red style effect diagram of the commodity, the picture 2 is a purple style effect diagram of the commodity, and if the user information indicates that the second target user favors red more than purple, correspondingly, the matching information of the picture 1 obtained by the server is greater than the matching information of the picture 2, and the second display priority of the picture 1 is higher than the second display priority of the picture 2.

In step 502C, the server determines the second material with the second display priority meeting the condition as the second material, and adjusts the display position of the second material to the first position in the target type material in the original page, so as to obtain the first target page.

In some embodiments, the server determines, according to the order of the second display priority from high to low, the material located in the first N positions as a second material, where N is an integer greater than 0, adjusts the display position of the second material to the first position in the target type material in the original page, and sequentially shifts the display positions of other materials of the target type backward, so as to obtain the first target page.

The page may have different display modes for the materials, for example, the page may display each material in a plurality of areas, and for example, the page may display a plurality of materials respectively in a carousel mode, and accordingly, based on the two different display modes, adjusting the position of the second material includes the following two examples:

in example 1, if the original page displays each material in multiple regions, the server adjusts the second material to a target region in the original page, where the target region refers to a region located at the uppermost part of the page in the display region of the target type material, and sequentially moves back the display positions of other materials in the target type to obtain the first target page. For example, taking the original page as a commodity introduction page, taking a picture as an example, and taking materials of the picture type in the original page as examples, including: in fig. 6, the parts 601 to 604 are 4 areas in the original page, if the images displayed in the areas 601 to 604 are respectively the image 2, the image 3, the image 4 and the image 1 in the original page, the server determines that the image 1 is the second material, and the target area is the 601 area, the server adjusts the image 1 to the 601 area, and sequentially moves the display positions of the image 2, the image 3 and the image 4 backward, that is, adjusts the image 2 to the 602 area, adjusts the image 3 to the 603 area, and adjusts the image 4 to the 604 area, so as to obtain the first target page shown in fig. 6.

In example 2, if the original page displays the plurality of materials in a carousel manner, the server advances the display sequence of the second material, and sequentially moves the display sequence of the materials except for the second material back to obtain the first target page. Optionally, the display duration of the second material is prolonged by a target duration so as to attract the attention of a user and further improve the conversion rate. For example, taking an original page as a commodity introduction page, taking a picture as an example, and taking materials in the original page as a target type, including: and (3) displaying the plurality of materials in a carousel mode by the commodity introduction page, wherein the server is assumed to determine that the picture 1 is a second material, and then the server obtains a first target page before adjusting the display sequence of the picture 1 to the picture 2, and the first target page displays the picture 1 and then displays the picture 2 as shown in fig. 7.

Optionally, in the above step 502C, the adjustment of the display position of the second material is taken as an example, and in some embodiments, the adjustment of the display position of all materials of the target type may also be performed, and accordingly, the step 502C may be replaced by the following steps: and the server adjusts the display position of the target type material in the original page based on the second display priority to obtain the first target page.

Based on the two page display modes of the materials, the adjustment of the position of the target type of materials comprises the following two examples:

in example 1, if the original page displays each material in multiple regions, the server places the materials of the target type in the page in the order from top to bottom according to the order of the second display priority, that is, places the materials of the target type with higher second display priority in the upper region of the page.

In example 2, if the original page displays the plurality of materials in a carousel manner, the server adjusts the display sequence of the materials with high second display priority to the front and adjusts the display sequence of the materials with low second priority to the rear according to the sequence of the second display priority from high to low, that is, preferentially displays the materials with higher second display priority. Optionally, the display time of the material of the target type is adjusted to be in direct proportion to the second display priority, so that the material of the second display priority manuscript is displayed for a longer time, so as to attract the attention of a user, and further improve the conversion rate.

In the step 502C, the server adjusts the material of interest of the second target object to a more obvious position in the page to obtain the first target page, so that when the second target object browses the first target page, the content of interest can be quickly viewed, and the conversion rate of the first target page can be effectively improved.

In step 502D, the server sends the first target page to the terminal.

It should be noted that, for this step 502, the server obtains the first target page by processing the second material in the original page, and sends the first target page to the terminal, so as to achieve the purpose of personalized display for the terminal and improving the conversion rate. In some embodiments, the server does not process the original page, and directly sends the original page to the terminal as the first target page.

In step 503, the terminal receives a first target page of the server, and displays the first target page, where the first target page includes the plurality of materials.

In some embodiments, if in the above step 502, the server obtains the first target page based on processing the original page, in step 503, the terminal displays the processed original page; if the server takes the original page as the first target page in the above step 502, the terminal displays the original page in this step 503.

It should be noted that, because the first target page is obtained by adjusting the display position of the material in the original page, the material in the first target page is the same as the material in the original page.

In step 504, the terminal determines a first target object of the sharing operation in response to the sharing operation on the first target page, and sends a sharing request to the server, where the sharing request is used to indicate that the first target page is shared with the first target object.

The terminal executes the sharing operation on the first target page in the current platform, or the terminal executes the sharing operation on the first target page in a cross-platform manner.

In some embodiments, the terminal displays a control for triggering the sharing operation on the first target page, displays a plurality of sharing channels when detecting that the control of the sharing operation is clicked, and determines the clicked sharing channel as a target sharing channel. If the target sharing channel and the current platform are the same platform, namely, the terminal executes sharing operation in the current platform, the terminal displays an object selection page of the current platform; if the target sharing channel and the current platform are not the same platform, namely, the terminal executes sharing operation in a cross-platform mode, the terminal pulls up an application program corresponding to the target sharing channel, and an object selection page of the application program platform is displayed. And the terminal determines the clicked contact person in the object selection page as a first target object and sends a sharing request to the server.

It should be noted that the first target object may be one contact or multiple contacts, which is not limited by the embodiments of the present disclosure.

In some embodiments, if the terminal performs a sharing operation in the current platform, the terminal displays a first object selection page, where the first object selection page includes a target number of contacts and a target function control, the target function control is used to obtain more contacts, if a user's selection operation on the displayed contacts is detected, sharing is performed based on the selected contacts, and if the terminal detects a user's triggering operation on the target function control, a second object selection page is displayed, where the second object selection page includes all contacts, and the user can perform an operation on the second object selection page to perform a selection of a sharing object.

For example, as shown in part 801 of fig. 8, the terminal displays a first object selection page on the first target page, dims the brightness of the first object selection page, and if the terminal detects a triggering operation on the target function control by the user, as shown in part 901 of fig. 9, the terminal displays a second object selection page. The first object selection page and the second object selection page also display the related information of each contact, including: the user name of the contact, the user avatar, and the corresponding selection control are presented as a selected state in response to detecting that any of the contacts is clicked. As shown in part 902 in fig. 9, the avatar of the selected contact can also be presented in the second object selection page.

In step 505, the server receives a sharing request of the terminal, and determines, based on the user information of the first target object, a first material from a plurality of materials of the first target page, where the first material matches the user information of the first target object.

The sharing request comprises page information of the first target page and user identification of the first target object, and the server can acquire the page data of the first target page and the user information of the first target object based on the page information and the user identification. The first display priority is used for determining the display position of the material in the second target page, and the higher the first display priority is, the more front the display position of the material is on the page. For example, the display position refers to a display area in a page, and the display area of the material with the high first display priority is located at the upper part of the page, and for example, the display position refers to a display sequence of pictures, and the display sequence of the material with the high first display priority is the earlier.

In some embodiments, this step 505 is implemented based on steps 505A through 505B:

in step 505A, the server receives a sharing request of the terminal, obtains user information of the first target object based on the identifier of the first target object, and determines, by a method similar to that in step 502B, a first display priority of a target type of material among the plurality of materials based on the user information of the first target object, where the first display priority is used to represent a matching degree between the first material and the user information of the first target object.

It should be noted that, if the terminal performs the sharing operation on the first target page in the current platform, that is, the first target object is the current platform user, the server obtains the user information based on the identifier of the first target object, and if the terminal performs the sharing operation on the first target page in a cross-platform manner, that is, the first target object is not the user of the current platform, the server obtains the user information based on the user identifier of the first target object after the first target object and the platform corresponding to the first target object are authorized.

In step 505B, the server determines the first presentation priority eligible material as the first material.

In some embodiments, the server determines the material located in the first M positions as the first material in the order of the first presentation priority from high to low, and M is an integer greater than 0.

In step 506, the server generates a second target page based on the first material, and sends page information of the second target page to the terminal, where the page information of the second target page is used to indicate the second target page.

In some embodiments, this step 506 is implemented based on steps 506A through 506B:

In step 506A, the server generates a second target page based on the first material.

In some embodiments, the method of the server generating the second target page includes any one of:

the method 1 includes that a server adjusts a display position of a first material in a first target page to obtain the second target page.

In some embodiments, the server adjusts the display position of the first material to the first position in the target type material in the first target page based on the method similar to the method in step 502C, to obtain the second target page, which is not described herein.

For example, taking the first target page as a commodity introduction page, taking a picture as an example, assuming that the first target page includes a picture 1 and a picture 2, the first target page displays the picture 1 and the picture 2 based on a carousel mode, as shown in fig. 10, if the server determines that the first contact is more interested in the picture 1 and the second contact is more interested in the picture 2 based on a preference interest of a user, the second target page corresponding to the first contact preferentially displays the picture 1, and the second target page corresponding to the second contact preferentially displays the picture 2.

Optionally, for the method 1, the server may further obtain the second target page by adjusting the display position of the target type material in the first target page, and the adjustment manner is the same as that of step 502C, which is not described herein again.

The method 2 includes that a server generates a second target page based on first materials and page information of a first target page, wherein the page information of the first target page is used for indicating the first target page.

In some embodiments, the server fills the page information of the first material and the first target page in a corresponding area of a poster template to obtain the second target page, where the poster template is used to indicate the overall structure of the page, and optionally, the page information of the first target page is a barcode, where the barcode is used to indicate the first target page.

The poster template includes a plurality of areas, each area corresponds to one material type, the server fills the first material in the area of the target type, and fills the first material with high first priority in the upper area of the poster template, or in the area of the poster template with larger area, and fills the bar code of the first target page in the area of the corresponding type of the poster template, so as to generate the second target page. Optionally, the second target page may further include other related content of the first target page, such as a commodity name, a commodity selling price, and the like in the first target page.

For example, taking a target type as a picture as an example, as shown in fig. 11, 1101 to 1104 are 4 areas of a poster template, and the server fills 3 pictures in the area of the picture type in the poster template based on the user information of the first contact and the second contact respectively, and fills the bar code of the first target page in the 1104 area to obtain a second target page corresponding to the first contact and a second target page corresponding to the second contact.

In step 506B, the server sends the page information of the second target page to the terminal.

The page information of the second target page is an address of the second target page, and optionally, the page information is a short link, a long link, a sharing password, or the like.

In some embodiments, this step 506B includes any one of: in some embodiments, the server sends page information for the second target page to the terminal. Or, in some embodiments, the server generates sharing information based on the page information of the second target page, where the sharing information is used to skip to the second target page based on a trigger operation, and send the sharing information to the terminal, and optionally, the sharing information is a sharing card.

In some embodiments, the server is capable of providing a preview function of the second target page, the step 506 further comprising: the server generates preview information based on the first material, sends the preview information to the terminal, the terminal receives the preview information of the server, displays the preview information, the preview information is preview content of the second target page, the terminal sends a confirmation message to the server in response to detecting confirmation operation of the preview information, the confirmation message is used for triggering the server to return page information of the second target page, the server generates the second target page in response to receiving the confirmation message of the terminal, the terminal sends an update message to the server in response to detecting cancellation operation of the preview page, the update message is used for indicating regeneration of the preview page, the server regenerates the preview page in response to receiving the update message of the terminal, sends the generated preview page to the terminal, and the terminal receives and displays the preview page regenerated by the server. The preview page of the second target page is displayed to the user, so that the generated second target page can be ensured to accord with the interest of the sharees, and the aim of improving the conversion rate is fulfilled.

The terminal displays the preview information of the second target page on the first target page, reduces the brightness of the first target page, increases the brightness of the preview information, and is used for highlighting the preview information, wherein the preview information is the preview page of the second target page, the server generates the preview page through the poster template based on the method similar to the step 505A, sends the preview page to the terminal, the terminal receives the preview page of the server, displays the preview page, and sends a confirmation message to the server in response to detecting the confirmation operation of the preview page. For example, as shown in portions 802 and 803 of fig. 8, the server generates a preview page based on the poster template, and transmits the generated preview page to the terminal, the terminal displays the received preview page, and in response to detecting a trigger operation on the "send" control, that is, the terminal detects a confirmation operation on the preview page, the terminal sends a confirmation message to the server.

If the first target object comprises a plurality of contacts, the server respectively sends preview pages of the contacts to the terminal, the terminal respectively receives and displays the preview pages corresponding to the contacts, for each preview page of the contacts, if the terminal detects a confirmation operation on the preview page, a confirmation message is sent to the server, if the terminal detects a cancellation operation on the preview page, an update message is sent to the server, the server regenerates the preview page of the contact, and sends the generated preview page to the terminal, and the terminal receives and displays the preview page of the contact regenerated by the server.

In some embodiments, the preview function of the second target page can be implemented based on the following method: the terminal responds to the sharing operation of the first target page, displays an object selection page, wherein the object selection page comprises a plurality of objects, responds to the selection operation of any object, determines a first target object of the sharing operation, sends a sharing request to the server, determines first materials from a plurality of materials of the first target page based on user information of the first target object, generates preview information of the first materials of the first target object based on the first materials, sends the preview information to the terminal, receives the preview information, displays the preview information of the first materials of the first target object on the object selection page, and sends a confirmation message to the server in response to the triggering operation of a sharing confirmation control on the object selection page.

The object selection page includes a preview area, where the preview area is used to display preview information of a second target page, the preview information of the second target page is preview information of a first material, if the first material is a picture, the preview information is a picture or a thumbnail of the first material, if the first material is a video, the preview information is a key picture or a cover map of the video, and of course, the preview information of the second target page may be a thumbnail of a preview web page, and in response to a triggering operation on the thumbnail, the terminal may display a complete version of the preview web page or an original picture of the picture. For example, taking the first material as an example, as shown in part 903 of fig. 9, the preview area is located at the lower right corner of the contact page and above the sharing confirmation control, so as to facilitate user operation, the server generates a thumbnail of the first material, and sends the thumbnail of the first material to the terminal, the terminal receives the thumbnail of the first material, displays the thumbnail of the first material in the preview area, and sends a confirmation message to the server in response to detecting the triggering operation of the "send" control, that is, the terminal detects the confirmation operation of the preview page.

If the user selects more than two sharing objects on the object selection page, preview information corresponding to the more than two sharing objects can be displayed in the preview area, and if the triggering operation of the user on the sharing confirmation control is detected, the terminal can synchronously initiate sharing, so that sharing of a plurality of users based on preference can be realized through one simple operation, and the man-machine interaction efficiency is greatly improved.

In step 507, the terminal receives page information of a second target page returned by the server based on the first material, and shares the page information of the second target page to the first target object.

The first material is a material matched with the user information of the first target object in the material of the target type, and the second target page is any one of the following materials:

in some embodiments, the second target page is a page obtained by adjusting a position of the first material in the first target page, where a display position of the first material in the second target page is located first in the material of the target type.

In some embodiments, the second target page is a page generated based on the first material and page information of the first target page, the second target page is a picture, the first material is displayed in a corresponding area of the picture, and the page information of the first target page is further displayed in the picture, optionally, the page information is a bar code.

In some embodiments, this step 507 includes any of the following:

in a possible implementation manner, the terminal receives page information of a second target page, and shares the page information of the second target page to the first target object. The page information is an address of the second target page, and optionally, the page information is a short link, a long link, a sharing password, or the like.

In another possible implementation manner, the terminal receives the sharing information of the page information, and sends the sharing information to the first target object. For example, taking the sharing information as an example of a sharing card, the sharing card is a card message generated by the server based on the page information of the second page, and can jump to the second target page based on a trigger operation, and the sharing card can display related content of the second target page, so that compared with the page information, the sharing card can attract the attention of a user, and can achieve the purpose of improving the conversion rate of the second target page, and optionally, the sharing card displays a first material and a target text with the highest display priority, where the target text is used for introducing the second target page, and for example, the target text is subject information such as a commodity name.

Optionally, the server may directly send the generated sharing information to the first target object, and send a sharing confirmation message to the terminal, where the sharing confirmation message is used to indicate that the sharing operation to the first target object is completed.

In some embodiments, if the second target page is generated by filling the corresponding material into the poster template, the steps 503 to 507 can be implemented based on the following manner: the terminal displays a first target page, the first target page comprises a plurality of materials, the terminal determines a first target object of the sharing operation in response to the sharing operation of the first target page, and sends a sharing request to the server, wherein the sharing request is used for indicating the sharing of the first target page to the first target object. The method comprises the steps that a server receives a sharing request of a terminal, determines a first material from a plurality of materials of a first target page based on user information of the first target object, wherein the first material is matched with the user information of the first target object, and sends an indication message to the terminal, wherein the indication message is used for indicating the first material. The terminal receives an indication message of the server, determines a first material from a plurality of materials of a first target page based on a material identification in the indication message, fills page information of the first material and the first target page in a corresponding area of a poster template to obtain a second target page, wherein the second target page is a picture, and shares the second target page to a first target object.

In some embodiments, the terminal may be capable of displaying a selection control on the first target page, where the selection control is used to select a sharing manner of the first target page, and the method includes: a poster picture mode and a card sharing mode. Through the selection control, the user can select the sharing mode which is more in line with the preference of the shared user, so that the conversion rate of the second target page can be improved.

In some embodiments, the terminal corresponding to the first target object is capable of displaying the received second target page, and the method provided by the embodiments of the present disclosure further includes:

the terminal of the first target object receives page information of a second target page, acquires the second target page from the server based on the page information, displays the second target page, or the terminal of the first target object receives sharing information, displays the sharing information, and responds to the detection of clicking operation on the sharing information, displays the second target page, or the terminal of the first target object receives the second target page, and displays the second target page. Because the second target page matches the interests of the first target object, the content and the display form displayed by the second target page are more suitable for the first target object to watch, and therefore the interactive experience of the user can be improved.

For example, as shown in fig. 12, a terminal of 2 first target objects receives a corresponding sharing card, the 2 first target objects are a first contact and a second contact, a first material of the first contact is a picture 1, a target material of the second contact is a picture 2, then the first sharing card received by the first contact displays the picture 1, a second target page corresponding to the first contact is displayed in response to a clicking operation on the first sharing card, the second sharing card received by the second contact displays the picture 2, and a second target page corresponding to the second contact is displayed in response to a clicking operation on the second sharing card.

According to the technical scheme provided by the embodiment of the disclosure, the first target object is determined through the sharing operation of the first target page, the material matched with the user information of the first target object is determined from the materials in the first target page, and as the first material, the user information can represent the interest of the user, so that the first material is the material which is interested in the first target object, the second target page generated based on the first material can conform to the interest of the first target object, the content displayed on the second page and the display form thereof are more suitable for the first target object to watch, and therefore the second target page conforming to the interest of the first target object is shared, and the click rate and the conversion rate of the second target page can be effectively improved.

Fig. 13 is a block diagram illustrating a content sharing apparatus according to an exemplary embodiment. Referring to fig. 13, the apparatus includes: a display unit 1301, a transmitting unit 1302, a receiving unit 1303, and a sharing unit 1304.

A display unit 1301 configured to perform displaying a first target page, the first target page including a plurality of materials;

a sending unit 1302, configured to perform a sharing operation in response to the sharing operation on the first target page, determine a first target object of the sharing operation, and send a sharing request to the server, where the sharing request is used to instruct to share the first target page to the first target object;

the receiving unit 1303 is configured to perform receiving page information of a second target page returned by the server based on a first material, where the first material is determined based on user information of the first target object, and the page information of the second target page is used to indicate the second target page, and the first material is matched with the user information of the first target object;

the sharing unit 1304 is configured to perform sharing of page information of the second target page to the first target object.

In some embodiments, the sharing unit 1304 is configured to send sharing information of the page information to the first target object, where the sharing information is used to jump to the second target page based on a triggering operation.

In some embodiments, the presenting unit 1301 is configured to execute presenting the preview information, where the preview information is a preview content of the second target page;

the sending unit 1302 is configured to send a confirmation message to the server in response to detecting the confirmation operation of the preview information, where the confirmation message is used to trigger the server to return the page information of the second target page.

In some embodiments, the sending unit 1302 is configured to perform a sharing operation in response to the first target page, and display an object selection page, where the object selection page includes a plurality of objects; responding to the selected operation of any object, determining a first target object of the sharing operation, and sending a sharing request to a server;

The display unit 1301 is configured to display preview information of the first material of the first target object on the object selection page;

the sending unit 1302 is configured to perform a triggering operation in response to the sharing confirmation control on the object selection page, and send the confirmation message to the server.

In some embodiments, the sending unit 1302 is configured to perform a triggering operation in response to page information of an original page, where the page information of the original page is used to indicate the original page, and the browsing request is used to indicate browsing the original page, and the original page includes the plurality of materials;

the receiving unit 1303 is configured to perform receiving the first target page of the server, where the first target page is obtained by adjusting a display position of a second material in the original page, and the second material is matched with user information of a second target object.

It should be noted that: in the content sharing device provided in the above embodiment, only the division of the above functional modules is used for illustration, and in practical application, the above functional allocation may be performed by different functional modules according to needs, that is, the internal structure of the device is divided into different functional modules, so as to complete all or part of the functions described above. In addition, the content sharing device and the content sharing method provided in the foregoing embodiments belong to the same concept, and detailed implementation processes of the content sharing device and the content sharing method are described in the method embodiments, which are not repeated herein.

Fig. 14 is a block diagram illustrating a content sharing apparatus according to an exemplary embodiment. Referring to fig. 14, the apparatus includes: a first receiving unit 1401, a determining unit 1402, and a generating unit 1403.

A first receiving unit 1401 configured to perform a sharing request of the receiving terminal, where the sharing request is used to instruct sharing the first target page to the first target object;

a determining unit 1402 configured to perform determining a first material from a plurality of materials of the first target page based on user information of the first target object, the first material matching the user information of the first target object;

the generating unit 1403 is configured to generate a second target page based on the first material, and send page information of the second target page to the terminal, where the page information of the second target page is used to indicate the second target page.

In some embodiments, the determining unit 1402 is configured to determine a first presentation priority of a material of the target type of the plurality of materials based on the user information of the first target object, the first presentation priority being used to represent a degree of matching between the material and the user information of the first target object; and determining the material with the first display priority meeting the condition as the first material.

In some embodiments, the generating unit 1403 includes:

In some embodiments, the generating unit 1403 is configured to generate preview information based on the first material, and send the preview information to the terminal; and generating the second target page in response to receiving a confirmation message of the terminal, wherein the confirmation message is used for representing confirmation of the preview page.

In some embodiments, the generating unit 1403 is configured to perform generating sharing information based on page information of the second target page, where the sharing information is used to jump to the second target page based on a trigger operation; and sending the sharing information to the terminal.

In some embodiments, the apparatus further comprises:

An embodiment of the present disclosure provides an electronic device for performing the content sharing method described above, and in some embodiments, the electronic device is provided as a terminal, and fig. 15 shows a block diagram of a terminal 1500 provided in an exemplary embodiment of the present application. The terminal 1500 may be: a smart phone, a tablet computer, an MP3 player (Moving Picture Experts Group Audio Layer III, motion picture expert compression standard audio plane 3), an MP4 (Moving Picture Experts G roup Audio Layer IV, motion picture expert compression standard audio plane 4) player, a notebook computer, or a desktop computer. Terminal 1500 can also be referred to as a user device, portable terminal, laptop terminal, desktop terminal, and the like.

In general, the terminal 1500 includes: a processor 1501 and a memory 1502.

The processor 1501 may include one or more processing cores, such as a 4-core processor, an 8-core processor, or the like. The processor 1501 may be implemented in at least one hardware form of DSP (Digital Signal Processing ), FPGA (Field-Progr ammable Gate Array, field programmable gate array), PLA (Programmable Logic Array ). The processor 1501 may also include a main processor, which is a processor for processing data in an awake state, also called a CPU (Central Processing Unit ), and a coprocessor; a coprocessor is a low-power processor for processing data in a standby state. In some embodiments, the processor 1501 may be integrated with a GPU (Graphics Processing Unit, image processor) for taking care of rendering and rendering of content to be displayed by the display screen. In some embodiments, the processor 1501 may also include an AI (Artificial Intelligence ) processor for processing computing operations related to machine learning.

Memory 1502 may include one or more computer-readable storage media, which may be non-transitory. Memory 1502 may also include high-speed random access memory, as well as non-volatile memory, such as one or more magnetic disk storage devices, flash memory storage devices. In some embodiments, a non-transitory computer readable storage medium in the memory 1502 is configured to store at least one program code for execution by the processor 1501 to implement a process performed by a terminal in a content sharing method provided by a method embodiment in the present application.

In some embodiments, the terminal 1500 may further optionally include: a peripheral interface 1503 and at least one peripheral device. The processor 1501, memory 1502 and peripheral interface 1503 may be connected by a bus or signal lines. The individual peripheral devices may be connected to the peripheral device interface 1503 via a bus, signal lines, or circuit board. Specifically, the peripheral device includes: at least one of radio frequency circuitry 1504, a display screen 1505, a camera assembly 1506, audio circuitry 1507, a positioning assembly 1508, and a power supply 1509.

A peripheral interface 1503 may be used to connect I/O (Input/Output) related at least one peripheral device to the processor 1501 and the memory 1502. In some embodiments, processor 1501, memory 1502, and peripheral interface 1503 are integrated on the same chip or circuit board; in some other embodiments, either or both of the processor 1501, the memory 1502, and the peripheral interface 1503 may be implemented on separate chips or circuit boards, which is not limited in this embodiment.

The Radio Frequency circuit 1504 is configured to receive and transmit RF (Radio Frequency) signals, also known as electromagnetic signals. The radio frequency circuit 1504 communicates with a communication network and other communication devices via electromagnetic signals. The radio frequency circuit 1504 converts an electrical signal into an electromagnetic signal for transmission, or converts a received electromagnetic signal into an electrical signal. Optionally, the radio frequency circuit 1504 includes: antenna systems, RF transceivers, one or more amplifiers, tuners, oscillators, digital signal processors, codec chipsets, subscriber identity module cards, and so forth. The radio frequency circuit 1504 may communicate with other terminals via at least one wireless communication protocol. The wireless communication protocol includes, but is not limited to: metropolitan area networks, various generations of mobile communication networks (2G, 3G, 4G, and 5G), wireless local area networks, and/or WiFi (Wireless Fidelity ) networks. In some embodiments, the radio frequency circuit 1504 may also include NFC (Near Field Communication, short range wireless communication) related circuits, which are not limited in this application.

Display 1505 is used to display a UI (User Interface). The UI may include graphics, text, icons, video, and any combination thereof. When display screen 1505 is a touch display screen, display screen 1505 also has the ability to collect touch signals at or above the surface of display screen 1505. The touch signal may be input to the processor 1501 as a control signal for processing. At this point, display 1505 may also be used to provide virtual buttons and/or a virtual keyboard, also referred to as soft buttons and/or a soft keyboard. In some embodiments, the display 1505 may be one, disposed on the front panel of the terminal 1500; in other embodiments, the display 1505 may be at least two, respectively disposed on different surfaces of the terminal 1500 or in a folded design; in other embodiments, display 1505 may be a flexible display disposed on a curved surface or a folded surface of terminal 1500. Even more, the display 1505 may be arranged in a non-rectangular irregular pattern, i.e., a shaped screen. The display screen 1505 may be made of LCD (Liquid Crystal Display ), OLED (Organic light-Emitting Diode) or other materials.

The camera assembly 1506 is used to capture images or video. Optionally, the camera assembly 1506 includes a front camera and a rear camera. Typically, the front camera is disposed on the front panel of the terminal and the rear camera is disposed on the rear surface of the terminal. In some embodiments, the at least two rear cameras are any one of a main camera, a depth camera, a wide-angle camera and a tele camera, so as to realize that the main camera and the depth camera are fused to realize a background blurring function, and the main camera and the wide-angle camera are fused to realize a panoramic shooting and Virtual Reality (VR) shooting function or other fusion shooting functions. In some embodiments, the camera assembly 1506 may also include a flash. The flash lamp can be a single-color temperature flash lamp or a double-color temperature flash lamp. The dual-color temperature flash lamp refers to a combination of a warm light flash lamp and a cold light flash lamp, and can be used for light compensation under different color temperatures.

The audio circuitry 1507 may include a microphone and a speaker. The microphone is used for collecting sound waves of users and the environment, converting the sound waves into electric signals, inputting the electric signals to the processor 1501 for processing, or inputting the electric signals to the radio frequency circuit 1504 for voice communication. For purposes of stereo acquisition or noise reduction, a plurality of microphones may be respectively disposed at different portions of the terminal 1500. The microphone may also be an array microphone or an omni-directional pickup microphone. The speaker is used to convert electrical signals from the processor 1501 or the radio frequency circuit 1504 into sound waves. The speaker may be a conventional thin film speaker or a piezoelectric ceramic speaker. When the speaker is a piezoelectric ceramic speaker, not only the electric signal can be converted into a sound wave audible to humans, but also the electric signal can be converted into a sound wave inaudible to humans for ranging and other purposes. In some embodiments, the audio circuit 1507 may also include a headphone jack.

The positioning component 1508 is for positioning a current geographic location of the terminal 1500 to enable navigation or LBS (Location Based Service, location-based services). The positioning component 1508 may be a positioning component based on the United states GPS (Global Positioning System ), the Beidou system of China, the Granati system of Russia, or the Galileo system of the European Union.

The power supply 1509 is used to power the various components in the terminal 1500. The power supply 1509 may be an alternating current, a direct current, a disposable battery, or a rechargeable battery. When the power supply 1509 includes a rechargeable battery, the rechargeable battery may support wired or wireless charging. The rechargeable battery may also be used to support fast charge technology.

In some embodiments, the terminal 1500 also includes one or more sensors 1510. The one or more sensors 1510 include, but are not limited to: acceleration sensor 1511, gyroscope sensor 1512, pressure sensor 1513, fingerprint sensor 1514, optical sensor 1515, and proximity sensor 1516.

The acceleration sensor 1511 may detect the magnitudes of accelerations on three coordinate axes of the coordinate system established with the terminal 1500. For example, the acceleration sensor 1511 may be used to detect components of gravitational acceleration in three coordinate axes. The processor 1501 may control the display screen 1505 to display the user interface in a landscape view or a portrait view based on the gravitational acceleration signal acquired by the acceleration sensor 1511. The acceleration sensor 1511 may also be used for the acquisition of motion data of a game or user.

The gyro sensor 1512 may detect a body direction and a rotation angle of the terminal 1500, and the gyro sensor 1512 may collect 3D motion of the terminal 1500 by a user in cooperation with the acceleration sensor 1511. The processor 1501, based on the data collected by the gyro sensor 1512, may implement the following functions: motion sensing (e.g., changing UI according to a tilting operation by a user), image stabilization at shooting, game control, and inertial navigation.

The pressure sensor 1513 may be disposed on a side frame of the terminal 1500 and/or under the display 1505. When the pressure sensor 1513 is disposed on the side frame of the terminal 1500, a grip signal of the user on the terminal 1500 may be detected, and the processor 1501 performs left-right hand recognition or quick operation according to the grip signal collected by the pressure sensor 1513. When the pressure sensor 1513 is disposed at the lower layer of the display screen 1505, the processor 1501 realizes control of the operability control on the UI interface according to the pressure operation of the user on the display screen 1505. The operability controls include at least one of a button control, a scroll bar control, an icon control, and a menu control.

The fingerprint sensor 1514 is used for collecting the fingerprint of the user, and the processor 1501 recognizes the identity of the user according to the collected fingerprint of the fingerprint sensor 1514, or the fingerprint sensor 1514 recognizes the identity of the user according to the collected fingerprint. Upon recognizing that the user's identity is a trusted identity, the processor 1501 authorizes the user to perform relevant sensitive operations including unlocking the screen, viewing encrypted information, downloading software, paying for and changing settings, etc. The fingerprint sensor 1514 may be disposed on the front, back, or side of the terminal 1500. When a physical key or vendor Logo is provided on the terminal 1500, the fingerprint sensor 1514 may be integrated with the physical key or vendor Logo.

The optical sensor 1515 is used to collect the ambient light intensity. In one embodiment, processor 1501 may control the display brightness of display screen 1505 based on the intensity of ambient light collected by optical sensor 1515. Specifically, when the ambient light intensity is high, the display brightness of the display screen 1505 is turned up; when the ambient light intensity is low, the display luminance of the display screen 1505 is turned down. In another embodiment, the processor 1501 may also dynamically adjust the shooting parameters of the camera assembly 1506 based on the ambient light intensity collected by the optical sensor 1515.

A proximity sensor 1516, also referred to as a distance sensor, is typically provided on the front panel of the terminal 1500. The proximity sensor 1516 is used to collect the distance between the user and the front of the terminal 1500. In one embodiment, when the proximity sensor 1516 detects a gradual decrease in the distance between the user and the front of the terminal 1500, the processor 1501 controls the display 1505 to switch from the on-screen state to the off-screen state; when the proximity sensor 1516 detects that the distance between the user and the front surface of the terminal 1500 gradually increases, the processor 1501 controls the display screen 1505 to switch from the off-screen state to the on-screen state.

Those skilled in the art will appreciate that the structure shown in fig. 15 is not limiting and that more or fewer components than shown may be included or certain components may be combined or a different arrangement of components may be employed.

In some embodiments, fig. 16 is a block diagram of a server according to an exemplary embodiment, where the server 1600 may be relatively different due to configuration or performance, and may include one or more CPUs (Central Processing Units, processors) 1601 and one or more memories 1602, where at least one program code is stored in the one or more memories 1602 and is loaded and executed by the one or more processors 1601 to implement a process performed by the server in the content sharing method provided in the above embodiments. Of course, the server 1600 may also have a wired or wireless network interface, a keyboard, an input/output interface, etc. for performing input/output, and the server 1600 may also include other components for implementing functions of the device, which are not described herein.

In an exemplary embodiment, a computer readable storage medium is also provided, such as a memory 1602, comprising program code executable by the processor 1601 of the server 1600 to perform the content sharing method described above. Alternatively, the computer readable storage medium may be a ROM (Read-Only Memory), a RAM (Random Access Memory ), a CD-ROM (Compact-Disc Read-Only Memory), a magnetic tape, a floppy disk, an optical data storage device, and the like.

In an exemplary embodiment, a computer program product is also provided, comprising a computer program which, when executed by a processor, implements the content sharing method described above.

In some embodiments, the computer program related to the embodiments of the present application may be deployed to be executed on one computer device or on multiple computer devices located at one site, or on multiple computer devices distributed across multiple sites and interconnected by a communication network, where the multiple computer devices distributed across multiple sites and interconnected by a communication network may constitute a blockchain system.

Other embodiments of the disclosure will be apparent to those skilled in the art from consideration of the specification and practice of the disclosure disclosed herein. This disclosure is intended to cover any adaptations, uses, or adaptations of the disclosure following the general principles of the disclosure and including such departures from the present disclosure as come within known or customary practice within the art to which the disclosure pertains. It is intended that the specification and examples be considered as exemplary only, with a true scope and spirit of the disclosure being indicated by the following claims.

It is to be understood that the present disclosure is not limited to the precise arrangements and instrumentalities shown in the drawings, and that various modifications and changes may be effected without departing from the scope thereof. The scope of the present disclosure is limited only by the appended claims.

Claims

1. A content sharing method, performed by a terminal, the method comprising:

responding to the sharing operation of the first target page, determining a first target object of the sharing operation, and sending a sharing request to a server, wherein the sharing request is used for indicating the first target page to be shared to the first target object;

receiving page information of a second target page returned by the server based on a first material, wherein the first material is determined based on user information of the first target object, the page information of the second target page is used for indicating the second target page, the first material is matched with the user information of the first target object, the second target page is a page obtained by adjusting the display position of the first material in the first target page, or a page generated based on the first material and the page information of the first target page, and the page information of the first target page is used for indicating the first target page;

2. The content sharing method according to claim 1, wherein the first material is a material matched with user information of the first target object from materials of a target type;

3. The content sharing method according to claim 1, wherein the sharing the page information of the second target page to the first target object includes:

and sending the sharing information of the page information to the first target object, wherein the sharing information is used for jumping to the second target page based on triggering operation.

4. The content sharing method according to claim 1, wherein before receiving the page information of the second target page returned by the server based on the first material, the method further comprises:

Displaying preview information, wherein the preview information is the preview content of the second target page;

and sending a confirmation message to the server in response to detecting the confirmation operation of the preview information, wherein the confirmation message is used for triggering the server to return the page information of the second target page.

5. The method of claim 4, wherein the determining, in response to the sharing operation on the first target page, the first target object of the sharing operation, and sending the sharing request to the server comprise:

responding to the sharing operation of the first target page, and displaying an object selection page, wherein the object selection page comprises a plurality of objects; responding to the selected operation of any object, determining a first target object of the sharing operation, and sending a sharing request to the server;

the displaying preview information includes:

the sending a confirmation message to the server in response to detecting the confirmation operation of the preview information comprises:

6. The content sharing method of claim 1, wherein prior to the presenting the first target page, the method further comprises:

responding to a triggering operation of page information of an original page, and sending a browsing request to the server, wherein the page information of the original page is used for indicating the original page, the browsing request is used for indicating to browse the original page, and the original page comprises the materials;

and receiving the first target page sent by the server, wherein the first target page is obtained by adjusting the display position of the second material in the original page, and the second material is matched with the user information of the second target object.

7. A content sharing method, performed by a server, the method comprising:

generating a second target page based on the first material, and sending page information of the second target page to the terminal, wherein the page information of the second target page is used for indicating the second target page;

The generating of the second target page based on the first material comprises any one of the following steps:

8. The content sharing method according to claim 7, wherein the determining a first material from a plurality of materials of the first target page based on the user information of the first target object includes:

9. The content sharing method according to claim 7, wherein the adjusting the display position of the first material in the first target page to obtain the second target page includes:

10. The content sharing method according to claim 7, wherein the generating the second target page based on the first material and page information of the first target page includes:

11. The content sharing method of claim 7, wherein the generating a second target page based on the first material comprises:

12. The content sharing method according to claim 7, wherein the sending the page information of the second target page to the terminal includes:

Generating sharing information based on the page information of the second target page, wherein the sharing information is used for jumping to the second target page based on triggering operation;

and sending the sharing information to the terminal.

13. The content sharing method according to claim 7, wherein before determining a first material from a plurality of materials of the first target page based on the user information of the first target object in response to receiving the sharing request of the terminal, the method further comprises:

based on the user information of a second target object, adjusting the display position of a second material in the original page to obtain the first target page, wherein the second material is matched with the user information of the second target object;

and sending the first target page to the terminal.

14. The content sharing method according to claim 13, wherein the adjusting the display position of the second material in the original page based on the user information of the second target object to obtain the first target page includes:

15. A content sharing apparatus, the apparatus comprising:

the sending unit is configured to execute a sharing operation responding to the first target page, determine a first target object of the sharing operation, and send a sharing request to a server, wherein the sharing request is used for indicating the first target page to be shared to the first target object;

the receiving unit is configured to execute receiving page information of a second target page returned by the server based on first materials, wherein the first materials are determined based on user information of the first target object, the page information of the second target page is used for indicating the second target page, the first materials are matched with the user information of the first target object, the second target page is a page obtained by adjusting the display position of the first materials in the first target page, or a page generated based on the first materials and the page information of the first target page, and the page information of the first target page is used for indicating the first target page;

16. The content sharing apparatus according to claim 15, wherein the first material is a material matching user information of the first target object among materials of a target type;

17. The content sharing apparatus according to claim 15, wherein the sharing unit is configured to perform sending sharing information of the page information to the first target object, the sharing information being used to jump to the second target page based on a trigger operation.

18. The content sharing apparatus according to claim 15, wherein the presentation unit is configured to perform presentation of preview information, the preview information being preview content of the second target page;

The sending unit is configured to perform a confirmation message to the server in response to detecting the confirmation operation of the preview information, wherein the confirmation message is used for triggering the server to return the page information of the second target page.

19. The content sharing apparatus according to claim 18, wherein the transmission unit is configured to execute a presentation object selection page in response to a sharing operation on the first target page, the object selection page including a plurality of objects; responding to the selected operation of any object, determining a first target object of the sharing operation, and sending a sharing request to the server;

the display unit is configured to be executed on the object selection page and display preview information of the first material of the first target object;

the sending unit is configured to perform a triggering operation of responding to the sharing confirmation control on the object selection page, and send the confirmation message to the server.

20. The content sharing apparatus according to claim 15, wherein the transmission unit is configured to perform a trigger operation in response to page information of an original page, the page information of the original page being used to indicate the original page, the browse request being used to indicate browsing the original page, the original page including the plurality of materials;

The receiving unit is configured to receive the first target page sent by the server, the first target page is obtained by adjusting the display position of the second material in the original page, and the second material is matched with the user information of the second target object.

21. A content sharing apparatus, the apparatus comprising:

a determining unit configured to perform determining a first material from a plurality of materials of the first target page based on user information of the first target object, the first material matching the user information of the first target object;

the generation unit comprises an adjustment subunit and a generation subunit, wherein the adjustment subunit is configured to perform adjustment on the display position of the first material in the first target page to obtain a second target page;

the generating subunit is configured to execute generating the second target page based on the first material and page information of the first target page, where the page information of the first target page is used to indicate the first target page;

The generating unit is further configured to send page information of the second target page to the terminal, where the page information of the second target page is used to indicate the second target page.

22. The content sharing apparatus according to claim 21, wherein the determining unit is configured to perform determining a first presentation priority of a material of a target type among the plurality of materials based on the user information of the first target object, the first presentation priority being used to represent a degree of matching between the material and the user information of the first target object; and determining the material with the first display priority meeting the condition as the first material.

23. The content sharing apparatus according to claim 21, wherein the adjustment subunit is configured to perform adjustment of the display position of the first material to a first position in a material of a target type in the first target page, so as to obtain the second target page.

24. The content sharing apparatus according to claim 21, wherein the generating subunit is configured to perform filling of the first material and page information of the first target page in a corresponding area of a poster template to obtain the second target page, where the poster template is used to indicate an overall structure of a page.

25. The content sharing apparatus according to claim 21, wherein the generating unit is configured to perform generating preview information based on the first material, and transmitting the preview information to the terminal; and generating the second target page in response to receiving a confirmation message of the terminal, wherein the confirmation message is used for representing confirmation of the preview page.

26. The content sharing apparatus according to claim 21, wherein the generating unit is configured to perform generation of sharing information based on page information of the second target page, the sharing information being used to jump to the second target page based on a trigger operation; and sending the sharing information to the terminal.

27. The content sharing apparatus of claim 21, wherein the apparatus further comprises:

the adjusting unit is configured to execute user information based on a second target object, adjust the display position of the second material in the original page, and obtain the first target page, wherein the second material is matched with the user information of the second target object;

And the sending unit is configured to send the first target page to the terminal.

28. The content sharing apparatus according to claim 27, wherein the adjustment unit is configured to perform determining a second presentation priority of a material of a target type among the plurality of materials based on the user information of the second target object, the second presentation priority being used to represent a degree of matching between the material and the user information of the second target object; determining the material with the second display priority meeting the condition as the second material; and adjusting the display position of the second material to the first position of the target type material in the original page to obtain the first target page.

29. An electronic device, the electronic device comprising:

one or more processors;

a memory for storing the processor-executable program code;

wherein the processor is configured to execute the program code to implement the content sharing method of any one of claims 1 to 6 or the content sharing method of any one of claims 7 to 14.

30. A computer readable storage medium, characterized in that program code in the computer readable storage medium, when executed by a processor of an electronic device, enables the electronic device to perform the content sharing method of any one of claims 1 to 6, or the content sharing method of any one of claims 7 to 14.