CN113220203B

CN113220203B - Activity entry display method, device, terminal and storage medium

Info

Publication number: CN113220203B
Application number: CN202110529769.2A
Authority: CN
Inventors: 陈天雪
Original assignee: Beijing Dajia Internet Information Technology Co Ltd
Current assignee: Beijing Dajia Internet Information Technology Co Ltd
Priority date: 2021-05-14
Filing date: 2021-05-14
Publication date: 2023-05-12
Anticipated expiration: 2041-05-14
Also published as: CN113220203A

Abstract

The disclosure relates to an activity entry display method, an activity entry display device, a terminal and a storage medium, which belong to the technical field of Internet, wherein the method comprises the following steps: and displaying an activity entry of the target activity in the target page, responding to the closing operation of the activity entry, moving the activity entry from the original position to the target control in the target page, and closing the activity entry to associate the activity entry with the target control. In the embodiment of the disclosure, when the activity entrance of the target activity is closed, the process that the activity entrance moves to the target control is displayed to prompt the user that the activity entrance has moved to the target control, and the activity entrance is associated with the target control, at the moment, the target control can provide the function of displaying the content of the target activity, then the subsequent user triggers the target control, so that the content of the target activity can be checked, the time is not required to be consumed to search the activity entrance of the activity, and the man-machine interaction efficiency is improved.

Description

Activity entry display method, device, terminal and storage medium

Technical Field

The disclosure relates to the technical field of internet, and in particular relates to an activity entry display method, an activity entry display device, a terminal and a storage medium.

Background

During the application process, the user may be pushed with an activity object, such as a power-assisted activity, a red-packet-capturing activity, etc., and at this time, an activity entry of the activity is displayed in an interface of the application, and related content of the activity can be checked by triggering the activity entry. And when the activity entrance is displayed, displaying the related content of the activity if the opening operation of the activity entrance is detected, and closing the activity entrance if the closing operation of the activity entrance is detected.

However, in the case of closing the activity entry, if the user subsequently wants to view the related content of the activity, it takes time to find the activity entry of the activity, reducing the human-computer interaction efficiency.

Disclosure of Invention

The disclosure provides an activity entry display method, an activity entry display device, a terminal and a storage medium, which can improve man-machine interaction efficiency. The technical scheme of the present disclosure is as follows:

according to a first aspect of embodiments of the present disclosure, there is provided an activity entry presentation method, the method comprising:

an activity entry for displaying a target activity in a target page, the activity entry being used to trigger the display of the content of the target activity, the target page comprising at least one functionality control;

Responding to closing operation of the activity inlet, and displaying that the activity inlet moves from a home position to a target control in the target page, and closing the activity inlet, wherein the target control is any one of the at least one functional control;

the activity portal is associated with the target control.

In the embodiment of the disclosure, when the activity entrance of the target activity is closed, the process that the activity entrance moves to the target control is displayed to prompt the user that the activity entrance has moved to the target control, and the activity entrance is associated with the target control, at the moment, the target control can provide the function of displaying the content of the target activity, then the subsequent user triggers the target control, so that the content of the target activity can be checked, the time is not required to be consumed to search the activity entrance of the activity, and the man-machine interaction efficiency is improved.

In some embodiments, in response to a closing operation of the active portal, in the target page, exposing that the active portal moved from home to a target control comprises:

in response to a closing operation of the activity entry, the activity entry is contracted, and the contracted activity entry is shown to be moved from the home position to the target control.

In the embodiment of the disclosure, the movable entrance is reduced firstly, and then the subsequent moving process is carried out, so that the movable entrance is convenient to display the moving process of the movable entrance, and meanwhile, the shielding of the movable entrance to the content displayed in the target page is avoided, and the viewing experience of a user is improved.

in response to a closing operation of the movable inlet, the size of the movable inlet located at the home position is displayed as a first size, and the size of the movable inlet located at the target control is displayed as a second size, in the process that the movable inlet moves from the home position to the target control, wherein the first size is larger than the second size.

In the embodiment of the disclosure, in the moving process, the movable entrance with larger size is displayed in the home position, and the movable entrance with smaller size is displayed in the position of the target control, so that the diversity of the moving process is increased, the shielding of the movable entrance to the content displayed in the target page is avoided, and the watching experience of the user is improved.

in response to a closing operation of the activity portal, in the process of moving the activity portal from the home position to the target control, displaying the transparency of the activity portal positioned at the home position as a first transparency, and displaying the activity portal positioned at the target control as a second transparency, wherein the first transparency is lower than the second transparency.

In the embodiment of the disclosure, the activity entrance with lower transparency is displayed in situ in the moving process, and the activity entrance with higher transparency is displayed at the position of the target control, so that the diversity of the moving process is increased, the shielding of the activity entrance to the content displayed in the target page is avoided, and the viewing experience of the user is improved.

in response to a closing operation of the active portal, the active portal is shown moving from home to the target control in accordance with a target path.

In the embodiment of the disclosure, the activity entrance is moved from the home position to the target control according to the target path, the movement process is highlighted, and the position of the activity entrance is clarified, so that when a user subsequently looks up an activity, the user can clearly know the activity entrance, the loss of participating users caused by the fact that the user does not know the activity entrance is avoided, and the activity click rate and the participation amount are improved.

In some embodiments, after associating the activity portal with the target control, the method further comprises:

The target control is shown transitioning from a stationary state to a jittered state.

In the embodiment of the disclosure, by highlighting the target control, determining the position of the activity entrance, and prompting the user that the activity entrance which is just closed has moved to the target control again, the attention of the user to the target control is improved, and the click rate and participation of the user to the target activity are further improved.

and if the triggering operation on the target control is detected, displaying the content of the target activity.

In the embodiment of the disclosure, the user can check the content of the target activity by triggering the target control, so that time is not consumed to search the activity entrance of the activity, and the man-machine interaction efficiency is improved.

According to a second aspect of embodiments of the present disclosure, there is provided an active portal display apparatus, the apparatus comprising:

a first display unit configured to execute an activity entry for displaying a target activity in a target page, the activity entry being used to trigger the display of the content of the target activity, the target page comprising at least one functionality control;

a second display unit configured to perform a closing operation of the active portal, wherein the second display unit is configured to display that the active portal moves from a home position to a target control in the target page, and close the active portal, and the target control is any one of the at least one functional control;

An association unit configured to perform associating the activity entry with the target control.

In some embodiments, the second presentation unit is configured to perform:

In some embodiments, the apparatus further comprises:

and the third demonstration unit is configured to carry out demonstration of the transition of the target control from the static state to the shaking state.

In some embodiments, the apparatus further comprises:

and the fourth display unit is configured to execute the display of the content of the target activity if the triggering operation of the target control is detected.

According to a third aspect of embodiments of the present disclosure, there is provided a terminal comprising:

one or more processors;

a memory for storing the processor-executable program code;

wherein the processor is configured to execute the program code to implement the active entry presentation method described above.

According to a fourth aspect of embodiments of the present disclosure, there is provided a computer-readable storage medium comprising: the program code in the computer readable storage medium, when executed by a processor of the terminal, enables the terminal to perform the active entry presentation method described above.

According to a fifth aspect of embodiments of the present disclosure, there is provided a computer program product comprising a computer program which, when executed by a processor, implements the active portal presentation method described above.

It is to be understood that both the foregoing general description and the following detailed description are exemplary and explanatory only and are not restrictive of the disclosure.

Drawings

The accompanying drawings, which are incorporated in and constitute a part of this specification, illustrate embodiments consistent with the disclosure and together with the description, serve to explain the principles of the disclosure and do not constitute an undue limitation on the disclosure.

FIG. 1 is a schematic diagram of an implementation environment of an activity entry presentation method, according to an example embodiment;

FIG. 2 is a flowchart illustrating an activity entry presentation method according to an example embodiment;

FIG. 3 is a flowchart illustrating an activity entry presentation method according to an example embodiment;

FIG. 4A is a schematic diagram showing an activity portal, according to an example embodiment;

FIG. 4B is a schematic diagram showing yet another presentation activity portal, shown according to an exemplary embodiment;

FIG. 5A is a schematic diagram illustrating an activity entry movement process, according to an example embodiment;

FIG. 5B is a schematic diagram illustrating yet another activity entry movement process, according to an example embodiment;

FIG. 6A is a schematic diagram illustrating a cease to display an activity portal in accordance with an exemplary embodiment;

FIG. 6B is a schematic diagram illustrating yet another stop display activity entry according to an example embodiment;

FIG. 7 is a schematic diagram of an activity page of a target activity, shown in accordance with an exemplary embodiment;

FIG. 8A is a schematic diagram illustrating one target control shake presentation according to an example embodiment;

FIG. 8B is a schematic diagram illustrating yet another target control shake presentation according to an example embodiment;

FIG. 9 is a block diagram of an active portal presentation device shown in accordance with an exemplary embodiment;

fig. 10 is a block diagram of a terminal according to an exemplary embodiment.

Detailed Description

In order to enable those skilled in the art to better understand the technical solutions of the present disclosure, the technical solutions of the embodiments of the present disclosure will be clearly and completely described below with reference to the accompanying drawings.

It should be noted that the terms "first," "second," and the like in the description and claims of the present disclosure and in the foregoing figures are used for distinguishing between similar objects and not necessarily for describing a particular sequential or chronological order. It is to be understood that the data so used may be interchanged where appropriate such that the embodiments of the disclosure described herein may be capable of operation in sequences other than those illustrated or described herein. The implementations described in the following exemplary examples are not representative of all implementations consistent with the present disclosure. Rather, they are merely examples of apparatus and methods consistent with some aspects of the present disclosure as detailed in the accompanying claims.

The data referred to in this disclosure may be data authorized by the user or sufficiently authorized by the parties.

Fig. 1 is a schematic view of an implementation environment of an activity entry presentation method according to an embodiment of the disclosure, referring to fig. 1, the implementation environment includes: a terminal 101 and a server 102.

The terminal 101 may be at least one of a smart phone, a smart watch, a desktop computer, a laptop computer, a virtual reality terminal, an augmented reality terminal, a wireless terminal, and a laptop portable computer. The terminal 101 has a communication function and can access a wired network or a wireless network. The terminal 101 may refer broadly to one of a plurality of terminals, and the present embodiment is illustrated only with the terminal 101. Those skilled in the art will recognize that the number of terminals may be greater or lesser.

The terminal 101 may be running a target application such as a video application, a live application, a social application, etc. The user may be pushed a certain activity during the use of the target application, and the terminal 101 presents an activity entry for the activity in the currently presented page in response to receiving the activity entry for the activity. In the embodiment of the present disclosure, the terminal 101 is configured to display an activity entry of a target activity in a target page, respond to a closing operation of the activity entry, and display that the activity entry moves from home position to a target control in the target page, close the activity entry, and associate the activity entry with the target control.

The server 102 may be an independent physical server, a server cluster or a distributed file system formed by a plurality of physical servers, or a cloud server providing cloud services, cloud databases, cloud computing, cloud functions, cloud storage, network services, cloud communication, middleware services, domain name services, security services, a content delivery network (Content Delivery Network, CDN), basic cloud computing services such as big data and an artificial intelligence platform. The server 102 and the terminal 101 may be directly or indirectly connected through wired or wireless communication, which is not limited by the embodiments of the present disclosure. Alternatively, the number of servers 102 may be greater or lesser, which is not limited by the disclosed embodiments. Of course, the server 102 may also include other functional servers to provide more comprehensive and diverse services.

The server 102 may be a background server of the target application. In the embodiment of the disclosure, the server 102 is configured to push the target activity to the terminal, and send the content of the target activity to the terminal 101 in response to an activity viewing instruction triggered based on an activity entry or in response to an activity viewing instruction triggered based on an activity entry associated with the target control.

Fig. 2 is a flowchart illustrating an activity entry presentation method, as shown in fig. 2, performed by a terminal, according to an exemplary embodiment, comprising the steps of:

in step 201, the terminal displays an activity entry of a target activity in a target page, wherein the activity entry is used for triggering the display of the content of the target activity, and the target page comprises at least one function control.

In step 202, the terminal responds to the closing operation of the active portal, and in the target page, the active portal is shown to move from the home position to a target control, and the active portal is closed, wherein the target control is any one of the at least one function control.

In step 203, the terminal associates the activity portal with the target control.

The foregoing fig. 2 is a basic flow of the present disclosure, and the following further describes a solution provided by the present disclosure based on a specific embodiment, and fig. 3 is a flowchart illustrating an active entry presentation method according to an exemplary embodiment, and referring to fig. 3, the method includes:

in step 301, the terminal presents an activity entry of a target activity in a target page, the activity entry being used to trigger presentation of content of the target activity, the target page comprising at least one functionality control.

The target page refers to a page currently displayed by the terminal. In the embodiment of the present disclosure, taking the target application program as an example, the target page may be any page provided by the target application program. For example, the target page may be any one of a recommendation page, a personal information presentation page, a live room page, and an activity page. The recommendation page is used for displaying recommended media resources, such as short recommended videos. The at least one functionality control in the recommendation page may be a video title control, a video introduction control, a praise control, a comment control, or a share control. The personal information display page is used for displaying account information of a corresponding account and published dynamic information, such as account information of a current login account (or friend account) and published dynamic information. The at least one functional control in the personal information presentation page may be an account header control, an account name control, a focus control, or a private letter control. The live broadcasting room page is used for displaying live broadcasting pictures of the anchor account. At least one of the functionality controls in the live room page may be an avatar control, a focus control, an input control, or a gift control of the anchor account. The activity page is used for displaying the related content of the activity, and it should be noted that the activity page may be any activity page or may be a target activity page. The at least one functionality control in the active page may be an active title control, an active guide control, an active introduction control, an entry hint control, or an active hint control.

The target activity refers to an activity that the terminal is currently pushed. In the disclosed embodiments, the target activity may be any activity set by the target application. For example, the target activity may be any one of a boosting activity, a red-lead activity, a work popularization activity. Optionally, the active portal is in the form of a popup page.

In some embodiments, the user pushes the target activity to the terminal during use of the target application, and the terminal exposes an activity entry for the target activity in the target page in response to the pushed target activity. The following describes the process of exposing an active portal based on different target pages, see (301A) to (301D):

(301A) In some embodiments, the target page may be a recommended page, and accordingly, the process of the terminal displaying the activity entry of the target activity includes: the terminal responds to the triggering operation of the recommendation control in the interface of the target application program, a recommendation page is displayed, the recommended media resource is displayed and played in the recommendation page, and in the process of playing the media resource, the terminal responds to the pushed target activity, and an activity inlet of the target activity is displayed in the recommendation page.

(301B) In some embodiments, the target page may be a personal information presentation page, and accordingly, the process of presenting the activity entry of the target activity by the terminal includes: the terminal responds to the viewing operation of the personal information display page of a certain account, displays the personal information display page, displays the account information of the account and the issued dynamic information in the personal information display page, and responds to the pushed target activity when displaying the personal information display page, displays the activity entrance of the target activity in the recommendation page.

(301C) In some embodiments, the target page may be a live room page, and accordingly, the process of the terminal displaying the activity entry of the target activity includes: the method comprises the steps that a terminal responds to an access operation of a live broadcasting room of a certain anchor account, a live broadcasting room page of the account is displayed, live broadcasting pictures of the anchor account are displayed in the live broadcasting room page, and in the process of displaying the live broadcasting pictures, the terminal responds to a pushed target activity, and an activity entrance of the target activity is displayed in the live broadcasting room page.

(301D) In some embodiments, the target page may be an active page, and accordingly, the process of the terminal displaying the active entry of the target activity includes: the terminal responds to the viewing operation of a certain activity, an activity page of the activity is displayed, relevant content of the activity is displayed in the activity page, and in the process of displaying the activity page, the terminal responds to the pushed target activity, and an activity inlet of the target activity is displayed in the recommended page. For example, the presented active page may be an active page of the target activity.

The embodiment of the disclosure subsequently uses the target page as a recommended page and the target active page as an example, and describes a scheme. It should be noted that, in the subsequent page diagrams, a is used to represent a diagram related to the recommended page, and B is used to represent a diagram related to the active page of the target activity.

For example, FIG. 4A is a schematic diagram illustrating an activity portal, see FIG. 4A, in a recommendation page, which may be the discovery page illustrated in FIG. 4A, an activity portal, which may be the popup window 401A illustrated in FIG. 4A, and an activity portal, which may be the de-participation control 4011A in the popup window 401A, according to an exemplary embodiment. By triggering the de-participation control 4011A, the content of the target activity can be presented. Fig. 4B is a schematic diagram illustrating yet another presentation activity portal, see fig. 4B, in an activity page of a target activity, which may be the work promotion activity illustrated in fig. 4B, and accordingly, the activity page is the work promotion page, the activity portal may be the popup window 401B illustrated in fig. 4B, and the activity portal may be the de-participation control 4011B in the popup window 401B, according to an exemplary embodiment. As can be seen from fig. 4A or fig. 4B, in some embodiments, the activity entry further includes activity pictures and activity introduction information of the target activity, so that the amount of activity information displayed is increased, the attention of the user to the activity entry can be improved, and the possibility of the user viewing the activity is further improved.

In step 302, the terminal responds to the closing operation of the active portal, and in the target page, the active portal is shown to move from the home position to a target control, and the active portal is closed, wherein the target control is any one of the at least one function control.

Wherein, the home position refers to the initial display position of the movable entrance. In some embodiments, the target control is a default control that is preset. For example, if the target page is a recommended page, the default control may be a video title control, and if the target page is an active page, the default control may be an active title control.

In some embodiments, the active portal includes a close control, and the terminal responds to a trigger operation of the close control in the active portal, and in the target page, the active portal is shown to move from the home position to the target control, and the active portal is stopped from being displayed. Referring to fig. 4A (or fig. 4B), the close control may be a close control 4012A (or 4012B) in a pop-up window 401A (or 401B).

For example, FIG. 5A is a schematic diagram illustrating an activity entry movement process, according to an example embodiment. The target control may be the video name control 501A shown in fig. 5A, which when triggered to close control 4012A in the activity portal, shows that the activity portal moves from home to video name control 501A. Fig. 5B is a schematic diagram illustrating an activity entry movement process, according to an example embodiment. The target control may be an active title (banner) control 501B shown in fig. 5B, which when triggered closes control 4012B in an active portal, shows that the active portal moves from home to active title control 501B. Fig. 6A and 6B are schematic diagrams illustrating a stop displaying an active portal after the active portal moves from home to a target control, according to an example embodiment.

In some embodiments, the terminal moves the activity portal from home to a target control and closes the activity portal within a target duration in response to a closing operation of the activity portal. The target duration is a preset fixed duration, such as 1 second.

Optionally, the process of the terminal responding to the closing operation of the activity entrance and displaying that the activity entrance moves from the home position to the target control in the target page comprises any one of the following steps:

(1) In some embodiments, the terminal zooms out the active portal in response to a closing operation of the active portal, and the zoomed out active portal is shown moving from home to the target control. In the embodiment, the movable entrance is reduced firstly, and then the follow-up moving process is carried out, so that the movable entrance is convenient to display the moving process of the movable entrance, and meanwhile, the shielding of the movable entrance to the content displayed in the target page is avoided, and the watching experience of a user is improved.

(2) In some embodiments, in response to a closing operation of the active portal, the terminal displays a size of the active portal at the home location as a first size and displays a size of the active portal at the target control as a second size during movement of the active portal from the home location to the target control, the first size being greater than the second size. Wherein, the first size and the second size are both preset sizes. In the embodiment, in the moving process, the movable entrance with larger size is displayed in the home position, and the movable entrance with smaller size is displayed in the position of the target control, so that the diversity of the moving process is increased, the shielding of the movable entrance to the content displayed in the target page is avoided, and the watching experience of the user is improved.

Optionally, the terminal responds to a closing operation of the active portal, and displays that the active portal becomes smaller along with the movement in the process of moving the active portal from the home position to the target control. As shown in fig. 5A (or fig. 5B), the active portal gets smaller and smaller during the movement of the active portal. In the embodiment, in the moving process, the movable entrance is smaller and smaller, so that the diversity of the moving process is increased, the shielding of the movable entrance to the content displayed in the target page is avoided, and the viewing experience of the user is improved.

(3) In some embodiments, in response to a closing operation of the activity portal, the terminal displays transparency of the activity portal located at the home location as a first transparency and displays the activity portal located at the target control as a second transparency, the first transparency being lower than the second transparency, in a process of moving the activity portal from the home location to the target control. Wherein, the first transparency and the second transparency are both preset transparency. In the embodiment, in the moving process, the activity entrance with lower transparency is displayed in situ, and the activity entrance with higher transparency is displayed at the position of the target control, so that the diversity of the moving process is increased, the shielding of the activity entrance to the content displayed in the target page is avoided, and the viewing experience of the user is improved.

Optionally, the terminal is responsive to a closing operation of the active portal, and in the process of moving the active portal from the home position to the target control, the transparency of the active portal is displayed to increase along with the movement. As shown in fig. 5A (or fig. 5B), the active portal becomes increasingly transparent during the movement of the active portal. In the embodiment, in the moving process, the movable entrance is more and more transparent, so that the diversity of the moving process is increased, the shielding of the movable entrance to the content displayed in the target page is avoided, and the viewing experience of the user is improved.

(4) In some embodiments, the terminal is responsive to a closing operation of the active portal to demonstrate that the active portal moves from home to the target control in accordance with a target path. The target path is a preset path, such as an S-shaped path. In this embodiment, the activity entry is moved from the home position to the target control according to the target path, and the movement process is highlighted, so that the position of the activity entry is clarified, and when the user subsequently views the activity, the user can clearly know the activity entry, and the loss of the participating user caused by the fact that the user does not know the activity entry is avoided, so that the activity click rate and the participation amount are improved.

It should be noted that the terminal may display the process of moving the activity portal from the home position to the target control based on one or more of the above display modes. For example, in response to a closing operation of the active portal, the terminal shows that the active portal becomes smaller with movement and the transparency of the active portal increases with movement in the process of moving the active portal from the home position to the target control; or, the terminal responds to the closing operation of the movable entrance, shows that the movable entrance moves from the original position to the target control according to the target path, and shows that the movable entrance becomes smaller along with the movement in the process of moving the movable entrance from the original position to the target control. Of course, the terminal may also make the presentation of the moving process based on other animated special effects. Accordingly, the target duration may be determined based on the animated special effects exhibited by the terminal. The embodiments of the present disclosure do not limit the manner in which the activity entrance is displayed.

The above process takes the target control as the default control as an example. In some embodiments, if the target page includes a control related to the target activity, the control related to the target activity is determined to be the target control, so that the correlation between the activity entrance and the target control can be improved, and the user can be helped to determine the position of the activity entrance.

Optionally, the target control is any one of an active guidance control, an active introduction control, an entry prompt control and an active prompt control. By using the control related to the target activity as the target control, the relevance between the activity entrance and the target control is enhanced, so that the activity entrance can be clearly known when a subsequent user views the activity. For example, referring to fig. 6B, the active guide control may be the intelligent promotion control 601B shown in fig. 6B, the active introduction control may be the product introduction control 602B shown in fig. 6B, and the entry prompt control may be the my order control 603B shown in fig. 6B. FIG. 7 is a schematic diagram of an activity page of a target activity, see FIG. 7, and the activity hint control may be the coupon control 701 illustrated in FIG. 7, according to an example embodiment.

In other embodiments, if the target page does not include a control related to the target activity, the default control is determined to be the target control.

In step 303, the terminal associates the activity portal with the target control.

In some embodiments, after the terminal moves the activity entry from home position to the target control, the activity entry in the activity entry is associated with the target control, that is, the activity entry of the target activity is newly built in the function entries of the target control, so that the content of the target activity is displayed based on the activity entry.

For example, referring to FIG. 6B, taking My order control 603B in the active page as an example, the functional entries of My order control 603B include a plurality of order entries, and if the active entry is associated with My order control 603B, then an active entry is newly built in the functional entries of My order control 603B.

In step 304, the terminal shows that the target control is converted from a stationary state to a jittered state.

It should be noted that this step 304 is an optional step. The above steps are the process of jittering the target control after associating the activity portal with the target control. In other embodiments, the terminal may jitter the target control after closing the active portal, i.e., perform step 304 after step 302. The embodiments of the present disclosure do not limit the timing of the jitter exposure target control.

In some embodiments, after the terminal moves the activity entry from the home position to the target control, the target control is subjected to shake display. In the embodiment, by highlighting the target control, the position of the activity entrance is clarified, and the user is prompted again that the activity entrance which is just closed is moved to the target control, so that the attention of the user to the target control is improved, and the click rate and participation of the user to the target activity are further improved.

For example, fig. 8A is a schematic diagram illustrating a target control jitter presentation, see fig. 8A, of video name controls in a recommendation page, according to an exemplary embodiment. FIG. 8B is a schematic diagram illustrating yet another target control jittering presentation, see FIG. 8B, of an active title control in an active page of a target activity, according to an example embodiment.

The above step 304 takes the showing action as a shake showing example, and in other embodiments, the terminal may also highlight the target control based on other showing manners. For example, the terminal performs flash display or jump display on the target control.

In step 305, if a triggering operation on the target control is detected, the terminal displays the content of the target activity.

In some embodiments, when a user wants to watch the content of a target activity, a trigger operation may be implemented on the target control, and then the terminal detects the trigger operation on the target control, sends an activity checking instruction to the server based on an activity entry associated with the target control, receives the activity checking instruction, acquires an activity identifier carried by the activity checking instruction, acquires the content of the target activity according to the activity identifier, returns the content of the target activity to the terminal, and then receives and displays the content of the target activity. In the embodiment, the content of the target activity can be displayed by triggering the target control, so that the display efficiency of the content of the target activity is improved.

In still other embodiments, if a trigger operation on the target control is detected, the terminal displays the activity entry, and if a trigger operation on the activity entry is detected, an activity checking instruction is sent to the server, so that the content of the target activity returned by the server based on the activity displaying instruction is received and displayed. In the embodiment, the activity entry is displayed by triggering the target control, and then the content of the target activity can be displayed rapidly by triggering the activity entry, so that the display efficiency of the content of the target activity is ensured.

In other embodiments, if a triggering operation on the target control is detected, the terminal displays a function entry of the target control, and if a triggering operation on an active entry in the function entry is detected, an active viewing instruction is sent to the server based on an active entry associated with the active entry, so as to receive and display contents of a target activity returned by the server based on the active display instruction. In the embodiment, by triggering the activity entry in the target control, the content of the target activity can be displayed quickly, and the display efficiency of the content of the target activity is ensured.

FIG. 9 is a block diagram illustrating an active entry presentation device according to an example embodiment. Referring to fig. 9, the apparatus includes a first display unit 901, a second display unit 902, and an association unit 903.

A first presentation unit 901 configured to execute an activity portal for presenting a target activity in a target page, the activity portal comprising an activity portal for triggering presentation of content of the target activity, the target page comprising at least one functionality control;

a second presentation unit 902 configured to perform a closing operation of the active portal, in response to which the active portal is presented in the target page, moving from a home position to a target control, closing the active portal, the target control being any one of the at least one functionality control;

an association unit 903 configured to perform associating the activity entry with the target control.

In some embodiments, the second presentation unit 902 is configured to perform:

In some embodiments, the apparatus further comprises:

It should be noted that: in the activity entry display device provided in the above embodiment, when the activity entry is displayed, only the division of the above functional modules is used for illustration, in practical application, the above functional allocation may be performed by different functional modules according to needs, that is, the internal structure of the device is divided into different functional modules, so as to complete all or part of the functions described above. In addition, the activity entry display device provided in the above embodiment and the activity entry display method embodiment belong to the same concept, and the specific implementation process of the activity entry display device is detailed in the method embodiment, which is not repeated here.

Fig. 10 shows a block diagram of a terminal 1000 provided by an exemplary embodiment of the present disclosure. The terminal 1000 may be: a smart phone, a tablet computer, an MP3 player (Moving Picture Experts Group Audio Layer III, motion picture expert compression standard audio plane 3), an MP4 (Moving Picture Experts Group Audio Layer IV, motion picture expert compression standard audio plane 4) player, a notebook computer, or a desktop computer. Terminal 1000 can also be referred to by other names of user equipment, portable terminal, laptop terminal, desktop terminal, etc.

In general, terminal 1000 can include: a processor 1001 and a memory 1002.

The processor 1001 may include one or more processing cores, such as a 4-core processor, an 8-core processor, and so on. The processor 1001 may be implemented in at least one hardware form of DSP (Digital Signal Processing ), FPGA (Field-Progr ammable Gate Array, field programmable gate array), PLA (Programmable Logic Array ). The processor 1001 may also include a main processor, which is a processor for processing data in an awake state, also referred to as a CPU (Central ProcessingUnit ), and a coprocessor; a coprocessor is a low-power processor for processing data in a standby state. In some embodiments, the processor 1001 may be integrated with a GPU (Graphics Processing Unit, image processor) for taking care of rendering and drawing of content that the display screen needs to display. In some embodiments, the processor 1001 may also include an AI (Artificial Intelligence ) processor for processing computing operations related to machine learning.

Memory 1002 may include one or more computer-readable storage media, which may be non-transitory. Memory 1002 may also include high-speed random access memory, as well as non-volatile memory, such as one or more magnetic disk storage devices, flash memory storage devices. In some embodiments, a non-transitory computer readable storage medium in memory 1002 is used to store at least one program code for execution by processor 1001 to implement the processes performed by a terminal in the active portal presentation method provided by the method embodiments in the present disclosure.

In some embodiments, terminal 1000 can optionally further include: a peripheral interface 1003, and at least one peripheral. The processor 1001, the memory 1002, and the peripheral interface 1003 may be connected by a bus or signal line. The various peripheral devices may be connected to the peripheral device interface 1003 via a bus, signal wire, or circuit board. Specifically, the peripheral device includes: at least one of radio frequency circuitry 1004, a display 1005, a camera assembly 1006, audio circuitry 1007, a positioning assembly 1008, and a power supply 1009.

Peripheral interface 1003 may be used to connect I/O (Input/Output) related at least one peripheral to processor 1001 and memory 1002. In some embodiments, processor 1001, memory 1002, and peripheral interface 1003 are integrated on the same chip or circuit board; in some other embodiments, either or both of the processor 1001, memory 1002, and peripheral interface 1003 may be implemented on a separate chip or circuit board, which is not limited in this embodiment.

Radio Frequency circuit 1004 is used to receive and transmit RF (Radio Frequency) signals, also known as electromagnetic signals. Radio frequency circuitry 1004 communicates with a communication network and other communication devices via electromagnetic signals. The radio frequency circuit 1004 converts an electrical signal into an electromagnetic signal for transmission, or converts a received electromagnetic signal into an electrical signal. Optionally, the radio frequency circuit 1004 includes: antenna systems, RF transceivers, one or more amplifiers, tuners, oscillators, digital signal processors, codec chipsets, subscriber identity module cards, and so forth. Radio frequency circuitry 1004 may communicate with other terminals via at least one wireless communication protocol. The wireless communication protocol includes, but is not limited to: metropolitan area networks, various generations of mobile communication networks (2G, 3G, 4G, and 5G), wireless local area networks, and/or WiFi (Wireless Fidelity ) networks. In some embodiments, the radio frequency circuitry 1004 may also include NFC (Near Field Communication, short range wireless communication) related circuitry, which is not limited by the present disclosure.

The display screen 1005 is used to display a UI (User Interface). The UI may include graphics, text, icons, video, and any combination thereof. When the display 1005 is a touch screen, the display 1005 also has the ability to capture touch signals at or above the surface of the display 1005. The touch signal may be input to the processor 1001 as a control signal for processing. At this time, the display 1005 may also be used to provide virtual buttons and/or virtual keyboards, also referred to as soft buttons and/or soft keyboards. In some embodiments, display 1005 may be one, disposed on the front panel of terminal 1000; in other embodiments, display 1005 may be provided in at least two, separately provided on different surfaces of terminal 1000 or in a folded configuration; in other embodiments, display 1005 may be a flexible display disposed on a curved surface or a folded surface of terminal 1000. Even more, the display 1005 may be arranged in a non-rectangular irregular pattern, i.e., a shaped screen. The display 1005 may be made of LCD (Liquid Crystal Display ), OLED (Organic Light-emitting Diode) or other materials.

The camera assembly 1006 is used to capture images or video. Optionally, camera assembly 1006 includes a front camera and a rear camera. Typically, the front camera is disposed on the front panel of the terminal and the rear camera is disposed on the rear surface of the terminal. In some embodiments, the at least two rear cameras are any one of a main camera, a depth camera, a wide-angle camera and a tele camera, so as to realize that the main camera and the depth camera are fused to realize a background blurring function, and the main camera and the wide-angle camera are fused to realize a panoramic shooting and Virtual Reality (VR) shooting function or other fusion shooting functions. In some embodiments, camera assembly 1006 may also include a flash. The flash lamp can be a single-color temperature flash lamp or a double-color temperature flash lamp. The dual-color temperature flash lamp refers to a combination of a warm light flash lamp and a cold light flash lamp, and can be used for light compensation under different color temperatures.

The audio circuit 1007 may include a microphone and a speaker. The microphone is used for collecting sound waves of users and environments, converting the sound waves into electric signals, and inputting the electric signals to the processor 1001 for processing, or inputting the electric signals to the radio frequency circuit 1004 for voice communication. For purposes of stereo acquisition or noise reduction, the microphone may be multiple, each located at a different portion of terminal 1000. The microphone may also be an array microphone or an omni-directional pickup microphone. The speaker is used to convert electrical signals from the processor 1001 or the radio frequency circuit 1004 into sound waves. The speaker may be a conventional thin film speaker or a piezoelectric ceramic speaker. When the speaker is a piezoelectric ceramic speaker, not only the electric signal can be converted into a sound wave audible to humans, but also the electric signal can be converted into a sound wave inaudible to humans for ranging and other purposes. In some embodiments, audio circuit 1007 may also include a headphone jack.

The location component 1008 is used to locate the current geographic location of terminal 1000 to enable navigation or LBS (Location Based Service, location-based services). The positioning component 1008 may be a positioning component based on the united states GPS (Global Positioning System ), the beidou system of china, the grainer system of russia, or the galileo system of the european union.

Power supply 1009 is used to power the various components in terminal 1000. The power source 1009 may be alternating current, direct current, disposable battery or rechargeable battery. When the power source 1009 includes a rechargeable battery, the rechargeable battery may support wired or wireless charging. The rechargeable battery may also be used to support fast charge technology.

In some embodiments, terminal 1000 can further include one or more sensors 1010. The one or more sensors 1010 include, but are not limited to: acceleration sensor 1011, gyroscope sensor 1012, pressure sensor 1013, fingerprint sensor 1014, optical sensor 1015, and proximity sensor 1016.

The acceleration sensor 1011 can detect the magnitudes of accelerations on three coordinate axes of the coordinate system established with the terminal 1000. For example, the acceleration sensor 1011 may be used to detect components of gravitational acceleration in three coordinate axes. The processor 1001 may control the display screen 1005 to display a user interface in a landscape view or a portrait view according to the gravitational acceleration signal acquired by the acceleration sensor 1011. The acceleration sensor 1011 may also be used for the acquisition of motion data of a game or a user.

The gyro sensor 1012 may detect the body direction and the rotation angle of the terminal 1000, and the gyro sensor 1012 may collect the 3D motion of the user to the terminal 1000 in cooperation with the acceleration sensor 1011. The processor 1001 may implement the following functions according to the data collected by the gyro sensor 1012: motion sensing (e.g., changing UI according to a tilting operation by a user), image stabilization at shooting, game control, and inertial navigation.

Pressure sensor 1013 may be disposed on a side frame of terminal 1000 and/or on an underlying layer of display 1005. When the pressure sensor 1013 is provided at a side frame of the terminal 1000, a grip signal of the terminal 1000 by a user can be detected, and the processor 1001 performs right-and-left hand recognition or quick operation according to the grip signal collected by the pressure sensor 1013. When the pressure sensor 1013 is provided at the lower layer of the display screen 1005, the processor 1001 controls the operability control on the UI interface according to the pressure operation of the user on the display screen 1005. The operability controls include at least one of a button control, a scroll bar control, an icon control, and a menu control.

The fingerprint sensor 1014 is used to collect a fingerprint of the user, and the processor 1001 identifies the identity of the user based on the fingerprint collected by the fingerprint sensor 1014, or the fingerprint sensor 1014 identifies the identity of the user based on the collected fingerprint. Upon recognizing that the user's identity is a trusted identity, the processor 1001 authorizes the user to perform relevant sensitive operations including unlocking the screen, viewing encrypted information, downloading software, paying for and changing settings, etc. Fingerprint sensor 1014 may be disposed on the front, back, or side of terminal 1000. When a physical key or vendor Logo is provided on terminal 1000, fingerprint sensor 1014 may be integrated with the physical key or vendor Logo.

The optical sensor 1015 is used to collect ambient light intensity. In one embodiment, the processor 1001 may control the display brightness of the display screen 1005 based on the ambient light intensity collected by the optical sensor 1015. Specifically, when the intensity of the ambient light is high, the display brightness of the display screen 1005 is turned up; when the ambient light intensity is low, the display brightness of the display screen 1005 is turned down. In another embodiment, the processor 1001 may dynamically adjust the shooting parameters of the camera module 1006 according to the ambient light intensity collected by the optical sensor 1015.

Proximity sensor 1016, also referred to as a distance sensor, is typically located on the front panel of terminal 1000. Proximity sensor 1016 is used to collect the distance between the user and the front of terminal 1000. In one embodiment, when proximity sensor 1016 detects a gradual decrease in the distance between the user and the front face of terminal 1000, processor 1001 controls display 1005 to switch from the bright screen state to the off screen state; when proximity sensor 1016 detects a gradual increase in the distance between the user and the front of terminal 1000, processor 1001 controls display 1005 to switch from the off-screen state to the on-screen state.

Those skilled in the art will appreciate that the structure shown in fig. 10 is not limiting and that terminal 1000 can include more or fewer components than shown, or certain components can be combined, or a different arrangement of components can be employed.

In an exemplary embodiment, a computer readable storage medium is also provided, such as a memory 1002, comprising program code executable by the processor 1001 of the terminal 1000 to perform the above-described activity entry presentation method. Alternatively, the computer readable storage medium may be a read-only memory (ROM), a random access memory (random access memory), a RAM), a compact-disk read-only memory (CD-ROM), a magnetic tape, a floppy disk, an optical data storage device, and the like.

In an exemplary embodiment, a computer program product is also provided, comprising a computer program, characterized in that the computer program, when executed by a processor, implements the above-mentioned active portal presentation method.

Other embodiments of the disclosure will be apparent to those skilled in the art from consideration of the specification and practice of the disclosure disclosed herein. This disclosure is intended to cover any adaptations, uses, or adaptations of the disclosure following the general principles of the disclosure and including such departures from the present disclosure as come within known or customary practice within the art to which the disclosure pertains. It is intended that the specification and examples be considered as exemplary only, with a true scope and spirit of the disclosure being indicated by the following claims.

It is to be understood that the present disclosure is not limited to the precise arrangements and instrumentalities shown in the drawings, and that various modifications and changes may be effected without departing from the scope thereof. The scope of the present disclosure is limited only by the appended claims.

Claims

1. A method of active portal presentation, the method comprising:

an activity entry for displaying a target activity in a target page, wherein the activity entry is used for triggering the display of the content of the target activity, and the target page comprises at least one functional control;

responding to closing operation of the activity inlet, and displaying that the activity inlet moves from home position to a target control in the target page, wherein the target control is any one of the at least one functional control;

associating the activity portal with the target control;

and if the triggering operation of the target control is detected, displaying the content of the target activity.

2. The activity entry presentation method of claim 1, wherein the presenting, in the target page, the activity entry moving from home to target control in response to a closing operation of the activity entry comprises:

And in response to closing operation of the movable inlet, the movable inlet is contracted, and the contracted movable inlet is shown to move from the original position to the target control.

3. The activity entry presentation method of claim 1, wherein the presenting, in the target page, the activity entry moving from home to target control in response to a closing operation of the activity entry comprises:

in response to a closing operation of the movable inlet, displaying the size of the movable inlet positioned at the home position as a first size and displaying the size of the movable inlet positioned at the target control as a second size in the process of moving the movable inlet from the home position to the target control, wherein the first size is larger than the second size.

4. The activity entry presentation method of claim 1, wherein the presenting, in the target page, the activity entry moving from home to target control in response to a closing operation of the activity entry comprises:

in response to a closing operation of the activity inlet, transparency of the activity inlet located at the home position is displayed as first transparency, and activity inlet located at the target control is displayed as second transparency in the process of moving the activity inlet from the home position to the target control, wherein the first transparency is lower than the second transparency.

5. The activity entry presentation method of claim 1, wherein the presenting, in the target page, the activity entry moving from home to target control in response to a closing operation of the activity entry comprises:

and responding to the closing operation of the movable inlet, and displaying that the movable inlet moves from the original position to the target control according to a target path.

6. The activity portal presentation method of claim 1, wherein after the associating the activity portal with the target control, the method further comprises:

and displaying the target control to be converted from a static state to a shaking state.

7. An active portal display apparatus, the apparatus comprising:

the system comprises a first display unit, a second display unit and a display unit, wherein the first display unit is configured to execute an activity entry for displaying a target activity in a target page, the activity entry is used for triggering the display of the content of the target activity, and the target page comprises at least one function control;

a second display unit configured to perform a closing operation of the activity inlet, wherein the second display unit is used for displaying that the activity inlet moves from a home position to a target control in the target page, and closing the activity inlet, and the target control is any one of the at least one functional control;

An association unit configured to perform associating the activity entry with the target control;

8. The activity entry display of claim 7, wherein the second display unit is configured to perform:

9. The activity entry display of claim 7, wherein the second display unit is configured to perform:

10. The activity entry display of claim 7, wherein the second display unit is configured to perform:

11. The activity entry display of claim 7, wherein the second display unit is configured to perform:

12. The activity entry display of claim 7, wherein the device further comprises:

13. A terminal, the terminal comprising:

one or more processors;

a memory for storing the processor-executable program code;

wherein the processor is configured to execute the program code to implement the active portal presentation method of any one of claims 1 to 6.

14. A computer readable storage medium, characterized in that the program code in the computer readable storage medium, when executed by a processor of a terminal, enables the terminal to perform the active portal presentation method of any of claims 1 to 6.