CN111368114B - Information display method, device, equipment and storage medium - Google Patents

Information display method, device, equipment and storage medium Download PDF

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CN111368114B
CN111368114B CN201811595312.6A CN201811595312A CN111368114B CN 111368114 B CN111368114 B CN 111368114B CN 201811595312 A CN201811595312 A CN 201811595312A CN 111368114 B CN111368114 B CN 111368114B
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panoramic picture
associated content
panoramic
target
interaction
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CN111368114A (en
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周琪
谢天
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Tencent Technology Shenzhen Co Ltd
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Tencent Technology Shenzhen Co Ltd
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    • YGENERAL TAGGING OF NEW TECHNOLOGICAL DEVELOPMENTS; GENERAL TAGGING OF CROSS-SECTIONAL TECHNOLOGIES SPANNING OVER SEVERAL SECTIONS OF THE IPC; TECHNICAL SUBJECTS COVERED BY FORMER USPC CROSS-REFERENCE ART COLLECTIONS [XRACs] AND DIGESTS
    • Y02TECHNOLOGIES OR APPLICATIONS FOR MITIGATION OR ADAPTATION AGAINST CLIMATE CHANGE
    • Y02DCLIMATE CHANGE MITIGATION TECHNOLOGIES IN INFORMATION AND COMMUNICATION TECHNOLOGIES [ICT], I.E. INFORMATION AND COMMUNICATION TECHNOLOGIES AIMING AT THE REDUCTION OF THEIR OWN ENERGY USE
    • Y02D10/00Energy efficient computing, e.g. low power processors, power management or thermal management

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Abstract

The embodiment of the invention discloses an information display method, an information display device, information display equipment and a storage medium. The method comprises the following steps: displaying a panoramic picture, wherein the panoramic picture comprises one or more interaction points, and each interaction point corresponds to one associated content; acquiring a first target point selection instruction, wherein the first target point is any interaction point of the panoramic picture; loading target associated content according to the first target point selection instruction, wherein the target associated content is associated content corresponding to the first target point; and displaying the target associated content. On the basis of displaying the panoramic picture, one or more interaction points are also provided on the panoramic picture, so that corresponding associated content is loaded and displayed through the interaction points, the displayed information is richer and lively, a new display effect is expanded, the interactivity is improved, and the application range is further improved.

Description

Information display method, device, equipment and storage medium
Technical Field
The embodiment of the invention relates to the technical field of multimedia, in particular to an information display method, an information display device, information display equipment and a storage medium.
Background
With the development of multimedia technology, more and more scenes are displayed, and information display modes are diversified.
When information display is carried out in the related technology, panoramic advertisement pictures are loaded, after positions are identified, picture position coordinates are returned, and the panoramic pictures move along with the images, so that a 3D visual effect is created.
However, in the above information display manner, the display effect is single, and the interactivity is poor, so that the application range is limited.
Disclosure of Invention
The embodiment of the invention provides an information display method, an information display device, information display equipment and a storage medium, which can be used for solving the problems in the related technology. The technical scheme is as follows:
in one aspect, an embodiment of the present invention provides an information display method, including:
displaying a panoramic picture, wherein the panoramic picture comprises one or more interaction points, each interaction point corresponds to one associated content, and the associated content is related to the picture content at the position of the corresponding interaction point;
acquiring a first target point selection instruction, wherein the first target point is any interaction point of the panoramic picture;
loading target associated content according to the first target point selection instruction, wherein the target associated content is associated content corresponding to the first target point;
And displaying the target associated content.
In one aspect, there is provided an information presentation apparatus, the apparatus comprising:
the display module is used for displaying a panoramic picture, the panoramic picture comprises one or more interaction points, each interaction point corresponds to one associated content, and the associated content is related to the picture content at the position where the corresponding interaction point is located;
the acquisition module is used for acquiring a first target point selection instruction, wherein the first target point is any interaction point of the panoramic picture;
the loading module is used for loading target associated content according to the first target point selection instruction, wherein the target associated content is associated content corresponding to the first target point;
the display module is also used for displaying the target associated content.
In one aspect, a computer device is provided that includes a processor and a memory having stored therein at least one instruction that when executed by the processor implements any of the information presentation methods described above.
In one aspect, a computer-readable storage medium having stored therein at least one instruction that when executed implements any of the information presentation methods described above is provided.
The technical scheme provided by the embodiment of the invention at least has the following beneficial effects:
on the basis of displaying the panoramic picture, the method provided by the embodiment of the invention also provides one or more interaction points on the panoramic picture, so that corresponding associated content is loaded and displayed through the interaction points, the displayed information is richer and lively, the new display effect is expanded, the interactivity is improved, and the application range is further improved.
Drawings
In order to more clearly illustrate the technical solutions of the embodiments of the present invention, the drawings required for the description of the embodiments will be briefly described below, and it is apparent that the drawings in the following description are only some embodiments of the present invention, and other drawings may be obtained according to these drawings without inventive effort for a person skilled in the art.
FIG. 1 is a schematic illustration of an implementation environment provided by an embodiment of the present invention;
fig. 2 is a schematic diagram of an information display scenario provided in an embodiment of the present invention;
FIG. 3 is a flowchart of an information display method according to an embodiment of the present invention;
fig. 4 is a schematic view of an initial panoramic image and a panoramic video according to an embodiment of the present invention;
Fig. 5 is a schematic diagram of association between a panoramic image and a panoramic video according to an embodiment of the present invention;
fig. 6 is a schematic diagram of an information display effect according to an embodiment of the present invention;
FIG. 7 is a schematic diagram of an information display process according to an embodiment of the present invention;
fig. 8 is a schematic diagram of different view angles of a panoramic image according to an embodiment of the present invention;
FIG. 9 is a schematic diagram of an information display process according to an embodiment of the present invention;
FIG. 10 is a flowchart of an information display method according to an embodiment of the present invention;
FIG. 11 is a schematic diagram of an effect of displaying a panoramic picture in full screen according to an embodiment of the present invention;
FIG. 12 is an interface schematic diagram of a panoramic video according to an embodiment of the present invention;
fig. 13 is a schematic diagram of an effect of a rotating terminal according to an embodiment of the present invention;
FIG. 14 is a schematic diagram of an interaction manner of an interaction point according to an embodiment of the present invention;
fig. 15 is a schematic structural diagram of an information display device according to an embodiment of the present invention;
fig. 16 is a schematic structural diagram of an information display device according to an embodiment of the present invention;
fig. 17 is a schematic structural diagram of a terminal according to an embodiment of the present invention.
Detailed Description
For the purpose of making the objects, technical solutions and advantages of the present invention more apparent, the embodiments of the present invention will be described in further detail with reference to the accompanying drawings.
With the development of multimedia technology, more and more scenes are displayed, and information display modes are diversified. Compared with an information display mode with a single display effect, the embodiment of the invention provides an information display method, and the method provides an interactive information display mode. The method increases interactivity while displaying information. Before describing the method provided by the embodiment of the invention in detail, the method implementation environment and application scene provided by the embodiment of the invention are described.
Referring to fig. 1, a schematic diagram of an implementation environment of a method according to an embodiment of the present invention is shown. The implementation environment may include: a terminal 101 and a server 102.
The terminal 101 is provided with application clients, such as some social application clients, some shopping application clients, etc. When an application client on terminal 101 is started, communication with server 102 may be performed through terminal 101. For example, the terminal 101 may acquire information to be presented on the terminal 101 by communicating with the server 102. Of course, in addition to obtaining the information to be displayed from the server 102, the terminal 101 may also obtain the information to be displayed locally, and the manner in which the terminal 101 obtains the information is not limited in the embodiment of the present invention.
In practice, the terminal 101 shown in fig. 1 may be an electronic device such as a mobile phone, tablet computer, personal computer, or the like. The server 102 may be a server, a server cluster comprising a plurality of servers, or a cloud computing service center. The terminal 101 establishes a communication connection with the server 102 through a network.
Based on the system architecture shown in fig. 1, the method provided by the embodiment of the invention can be applied to various implementation scenarios. Taking information shown in an information flow scene as an example, the information can be a panoramic picture, and the panoramic picture can generate picture change along with rotation of a terminal in the information flow. The panoramic picture can be an advertisement panoramic picture, or a landscape panoramic picture, or a room panoramic picture.
For example, taking an information stream as a circle of friends, and displaying a panoramic image of an automobile advertisement on the circle of friends, as shown in three display interfaces of (1) - (3) in fig. 2, when displaying the panoramic image of the automobile advertisement on the circle of friends, the panoramic image may change as the terminal rotates, i.e. the display angle of the panoramic image changes as the terminal rotates. Further, taking the scenario in which the display interfaces (1), (2) and (3) in fig. 2 are presented on the mobile phone as an example, the display scenario in (1) in fig. 2 corresponds to the display scenario in (4) in fig. 2, the display scenario in (2) in fig. 2 corresponds to the display scenario in (5) in fig. 2, and the display scenario in (3) in fig. 2 corresponds to the display scenario in (6) in fig. 2. Of course, in addition to the presentation on the mobile phone, the presentation on other terminals may be performed in (1) - (3) in fig. 2, which is not limited in the embodiment of the present invention.
Next, the information display method provided by the embodiment of the present invention will be described in detail based on the implementation environment shown in fig. 1 and the scenario shown in fig. 2. Taking the application of the method to the terminal as an example, referring to fig. 3, the method provided by the embodiment of the invention may include the following steps:
in step 301, a panoramic image is displayed, where the panoramic image includes one or more interaction points, each interaction point corresponding to an associated content.
For this step, since the panoramic picture includes one or more interactive points, interactive information presentation can be realized through the interactive points. Therefore, before displaying the panoramic image including one or more interaction points, the method provided by the embodiment of the invention further includes: obtaining a panoramic picture of a reference angle; determining a local position area for setting an interaction point in the panoramic picture; acquiring one or more associated contents related to the picture contents of the local position area; an interaction point is set at a local location area in the panoramic picture, and one associated content is associated with one interaction point in the panoramic picture.
Optionally, acquiring the panoramic picture of the reference angle includes: and acquiring a group of initial pictures, and splicing the group of initial pictures to obtain panoramic pictures of the reference angle. For example, taking the content of the panoramic picture as an automobile interior picture, taking the reference angle as 720 degrees as an example, acquiring a plurality of automobile interior pictures with different angles, wherein the plurality of automobile interior pictures with different angles are the acquired initial group of pictures. And then, splicing the plurality of initial pictures to obtain 720-degree panoramic pictures. For example, the 720-degree panoramic picture is shown in (1) of fig. 4.
When a plurality of initial pictures are spliced, a seamless splicing mode can be adopted. If the initial pictures are overlapped, the overlapped contents can be combined, so that the spliced panoramic picture is a complete picture without repeated contents.
Optionally, acquiring the panoramic picture of the reference angle includes: acquiring a user account of a terminal for displaying the panoramic picture, and acquiring user attribute information according to the user account; and acquiring the panoramic picture of the reference angle according to the user attribute information. Because each terminal can set a user account, and the user can reflect some habits of the user when logging in the user account through the terminal to perform various operations. In this regard, the method provided by the embodiment of the invention can collect various operation behaviors of the user account after detecting that the terminal logs in the user account, thereby analyzing and acquiring the user attribute information. The user attribute information includes various information reflecting user preferences, for example, information reflecting user preferences for a certain type of product, information for preferences for a certain place, and the like.
The embodiment of the invention does not limit the content of the user attribute information, can reflect the personalized information of the user, and on the basis, the method provided by the embodiment of the invention acquires the panoramic picture of the reference angle according to the user attribute information, so that the acquired panoramic picture is closer to the preference of the user, personalized information display is realized, and the clicking rate and conversion rate of the panoramic picture can be further improved. For example, according to the attribute information of the user, the user can know that the user is interested in a certain vehicle type, so that the panoramic picture of the vehicle type interested by the user can be obtained from a plurality of panoramic pictures which are obtained in advance, and the panoramic picture is displayed through the follow-up steps, so that the displayed panoramic picture can draw attention of the user, and the user is attracted to view and click, so that the click rate is improved. On the basis, related products are recommended to a user through the panoramic picture, and the conversion rate from the panoramic picture to the recommended products is further improved.
Further, whichever way the panoramic picture is obtained as described above, optionally, a local location area in the panoramic picture for setting the interaction point is determined, including but not limited to the following:
first kind: and determining a hot area in the panoramic picture according to the user attribute information, and taking the hot area as a local position area for setting the interaction point.
The hot region is a region possibly interested by a user in the panoramic picture, and the region interested by the user in the panoramic picture can be analyzed according to the attribute information of the user, and the region is the hot region. For example, taking the obtained panoramic picture as a panoramic picture in the automobile, analyzing that the user is interested in the seat comparison in the automobile based on the user attribute information, the area where the automobile seat is located in the panoramic picture in the automobile can be used as a hot area, namely, the area where the automobile seat is located is used as a local position area for setting the interaction point.
Second kind: and taking the area which can have dynamic effect in the panoramic picture as a local position area for setting the interaction point.
Because some panoramic pictures can have dynamic effects, the dynamic effects cannot be displayed through the panoramic pictures, and in this way, the method provided by the embodiment of the invention supports the area with the dynamic effects as the local position area for setting the interaction points. For example, taking a panoramic picture as a panoramic picture of the interior of an automobile, the window of the automobile can have a dynamic effect, so that the area where the window is located can be used as a local position area for setting the interaction point.
Third kind: and taking the area with the showing details in the panoramic picture as a local position area for setting the interaction point.
Because the panoramic picture is static information and only displays one state content, and for the situation that some content in the panoramic picture has different states, all the situations can not be displayed once through the panoramic picture, the method provided by the embodiment of the invention supports the area with display details in the panoramic picture as a local position area for setting interaction points, and further realizes that the details of the area can be displayed. For example, still take panoramic pictures as the inside panoramic pictures of car as the example, the accommodation space of car has two kinds of states of opening and closing, and panoramic pictures generally can demonstrate the state of closing of accommodation space, and this can regard the area that the accommodation space is located as the local position area that sets up the interaction point, and then can realize showing the details under the state of opening of accommodation space.
Of course, other manners of setting up the local location area for setting up the interaction point may be adopted in addition to the above-mentioned manners, which are not limited in this embodiment of the present invention, and for example, the above-mentioned manners may be combined to set up the local location area. In either way, after determining the local location area for setting the interaction point, one or more associated content is obtained that is related to the picture content of the local location area. When one or more associated contents are acquired, the embodiment of the invention does not limit the number of the acquired associated contents. For example, how many associated content is, how many interaction points may be included in the panoramic picture.
Optionally, the associated content corresponding to each interaction point is related to the picture content at the location of the corresponding interaction point. The associated content can be a static panoramic picture, a dynamic panoramic video, or GIF formatted content, etc. For example, if the picture content at the position of one interaction point is a safety seat, the associated content corresponding to the interaction point is a panoramic video, and the panoramic video may display video content related to the safety seat, such as a safety seat advertisement. In addition, the panoramic video corresponding to each interaction point is used for displaying the dynamic effect of a local position area in the panoramic picture, wherein the local position area is the position area of the interaction point corresponding to the panoramic video in the panoramic picture. That is, the interaction points arranged on the panoramic picture are set corresponding to the positions with dynamic effects in the panoramic picture, and the panoramic video corresponding to the interaction points is used for displaying the dynamic effects. For example, still taking a panoramic picture as an interior picture of an automobile as an example, the acquired panoramic video may be as shown in fig. 4 (2).
Further, after obtaining the panoramic picture and the associated content, and setting an interaction point at a local position in the panoramic picture, and associating one associated content with one interaction point in the panoramic picture, the relationship between the panoramic picture and the associated content may be as shown in fig. 5. In fig. 5, taking the example of acquiring the associated content 1, the associated content 2 and the associated content 3, the relation between the 3 associated contents and the panoramic picture may be as shown in fig. 5. The panoramic picture in fig. 5 includes 3 interaction points, each associated with one associated content.
For ease of understanding, taking the panoramic image and panoramic video obtained as shown in fig. 4 as an example, after obtaining the panoramic image including one or more interaction points, the display effect may be as shown in fig. 6. In fig. 6, three interaction points are displayed on a panoramic picture of the interior of an automobile, and the three interaction points are respectively the interaction points of the positions of the left automobile glass and the right automobile glass and the interaction points of the positions of the interfaces of the driving terminals of the interior of the automobile. Each interaction point may trigger an interaction operation of clicking, touching, etc. It should be understood that, in the embodiment of the present invention, the interaction points may have various display forms in the panoramic picture, and the display form of the interaction points shown in fig. 6 is only an example, which is not limited in the embodiment of the present invention.
Further, even if the panoramic picture is obtained according to the user attribute information, the method provided by the embodiment of the invention still supports the manner that the user selects the panoramic picture by himself. For example, after displaying the panoramic picture, further comprising: and acquiring a first replacement instruction, and displaying the replaced panoramic picture according to the first replacement instruction. The first replacement instruction may be to provide a replacement option on a display interface of the panoramic picture, and after detecting that the replacement option is selected, obtain the first replacement instruction, thereby triggering and displaying the panoramic picture after replacement.
In the above manner of changing panoramic pictures, the method provided by the embodiment of the invention may obtain multiple panoramic pictures in advance, for example, obtain panoramic pictures interested by multiple users based on user attribute information, and when one panoramic picture is displayed, if a first change instruction is obtained, select another panoramic picture from the obtained panoramic pictures to display. Therefore, personalized information display can be further realized, the displayed information is more fit with the preference of the user, and the requirement of the user is further met. Of course, besides the user-triggered replacement operation, the method provided by the embodiment of the invention also supports the mode of automatically replacing the panoramic picture according to the replacement period. As for the arrangement manner of the replacement cycle, the embodiment of the present invention is not limited. For example, a certain display time can be set, if the current panoramic picture is displayed, other instructions are not received yet, and the display time is not reached yet, the other panoramic pictures can be continuously replaced for display until some interactive instructions are received, or the display time is reached.
In step 302, a first target point selection instruction is acquired, where the first target point is any interaction point of the panoramic picture.
After the panoramic picture is displayed, as one or more interaction points are included in the panoramic picture, each interaction point can trigger interaction operation, the method provided by the embodiment of the invention can detect interaction operation triggered by the interaction points, and if any interaction point is detected to be selected, namely the interaction operation is detected to be triggered, a first target point selection instruction is acquired, wherein the first target point is any interaction point of the panoramic picture and is used for indicating that any interaction point is selected, and the interaction operation is triggered.
For example, after displaying the panoramic image shown in fig. 7 (1), if the user clicks the interaction point at the interface position of the driving terminal corresponding to the interior of the automobile, as shown in fig. 7 (2), a first target point selection instruction is obtained, and the interaction point at the interface position of the driving terminal is the first target point. Taking the panoramic picture presented by the mobile phone as an example, the scene interface on the mobile phone corresponding to (1) in fig. 7 may be shown as (4) in fig. 7; the scene interface on the corresponding handset in fig. 7 (2) may be as shown in fig. 7 (5).
Further, in the method provided by the embodiment of the invention, whether the first target point selection instruction is acquired or not, after the panoramic picture is displayed, the moving position of the terminal can be detected in real time, and the display angle of the panoramic picture is adjusted according to the moving position of the terminal. The terminal is a terminal for displaying the panoramic picture, and the display angle of the panoramic picture is adjusted according to the moving position of the terminal by detecting the moving position of the terminal, so that a user can see the contents of the panoramic picture at different visual angles. For example, based on the panoramic picture shown in fig. 7, after the terminal moves, the display effect may be as shown in fig. 8 after adjusting the display angle of the panoramic picture according to the moving position of the terminal. In fig. 8, the display interfaces are (1) - (3) in fig. 8, and the scene interfaces on the mobile phone are shown in (4) - (6) in fig. 8. In any case, the angle of the terminal is changed, and then the angle of the panoramic picture displayed is also changed. Just because the display angle of the panoramic picture is changed, corresponding interaction points can be displayed in the panoramic picture, and the interaction operation can be continuously triggered.
Alternatively, the mobile position of the terminal may be detected by a gyroscope built in the terminal. For example, a gyroscope built in the terminal detects the moving direction of the terminal, and calculates the position corresponding to the panoramic picture. The terminal adjusts the display angle of the panoramic picture according to the moving position, so that the user can watch the panoramic picture to display the 3D effect.
In step 303, the target associated content is loaded according to the first target point selection instruction, where the target associated content is associated content corresponding to the first target point.
Because the first target point selection instruction is used for indicating that the first target point is selected, and the first target point is any interaction point, and the interaction point has corresponding associated content, the method provided by the embodiment of the invention can load the target associated content according to the first target point selection instruction, and the target associated content is the associated content corresponding to the first target point.
When the target associated content is loaded, the target associated content can be loaded according to the corresponding relation between the interaction point and the associated content. For example, after the panoramic picture and the associated content are acquired and the associated content is associated with the interaction point in the panoramic picture, the method provided by the embodiment of the invention can establish the corresponding relationship between the storage position of the associated content and the interaction point of the panoramic picture. The first target point is selected, namely a corresponding interaction point is selected, the storage position of the associated content is acquired according to the selected interaction point, and the associated content at the storage position is loaded, namely the target associated content is loaded.
In step 304, target associated content is presented.
After the target associated content is loaded, the effect of information display is converted from a static panoramic picture to the associated content by displaying the target associated content, so that the information display mode is enriched, the browsing experience of the information can be improved, and the interactive pleasure and the immersion sense are further provided.
Further, when the target associated content is displayed, the panoramic picture can be hidden, namely the panoramic picture is replaced by the target associated content, and the target associated content is displayed in the interface range occupied by the panoramic picture. For example, taking the associated content as a panoramic video, as shown in fig. 7 (3), when the interaction point clicked by the user is the interaction point at the position of the driving interface of the terminal in the automobile, and the target panoramic video is started as the driving interface. Further, taking the mobile phone to present the panoramic picture as an example, the scene interface on the mobile phone corresponding to (3) in fig. 7 may be shown as (6) in fig. 7.
Besides the mode of displaying the target associated content, the target associated content can be overlapped on the panoramic picture in a mode smaller than the panoramic picture, so that the effect of displaying the target associated content and the panoramic picture is achieved.
Optionally, aiming at the mode of hiding the panoramic picture when the target associated content is displayed, hiding the target associated content and displaying the panoramic picture after the target associated content is displayed.
Optionally, after the target associated content is displayed, the method further comprises: detecting the mobile position of a terminal, wherein the terminal is a terminal for displaying target associated content; and adjusting the display angle of the target associated content according to the moving position of the terminal.
The detection of the mobile position of the terminal can be realized through a gyroscope arranged in the terminal, and the display angle of the target associated content is adjusted according to the mobile position of the terminal, so that the user can see the content of different viewing angles of the associated content. For example, after the terminal is angularly offset, the built-in gyroscope identifies the position, returns the position coordinate, adjusts the display angle of the associated content based on the position coordinate, so that the displayed associated content moves along with the terminal to change the display angle, and a 3D visual effect is created.
Further, the method provided by the embodiment of the invention also supports the mode of selecting the associated content by the user. For example, after the target associated content is displayed, the method further comprises: and acquiring a second replacement instruction, and displaying the replaced associated content according to the second replacement instruction.
The second replacement instruction may be to provide a replacement option on a display interface of the associated content, and after detecting that the replacement option is selected, acquire the second replacement instruction, thereby triggering and displaying the replaced associated content.
In the above manner of replacing the associated content, the method provided in the embodiment of the present invention may obtain a plurality of associated contents in advance for any interaction point, for example, obtain a plurality of associated contents interested by the user based on the user attribute information, and after one of the associated contents is displayed, if a second replacement instruction is obtained, select another associated content from the obtained associated contents for display. Therefore, personalized information display can be further realized, the displayed information is more fit with the preference of the user, and the requirement of the user is further met.
Further, based on the information display mode, each interaction point in the panoramic picture can trigger interaction according to the mode. Taking still the example that the panoramic picture includes 3 interaction points corresponding to panoramic videos, the information display process may be as shown in fig. 9. For example, firstly displaying a panoramic picture on an advertisement position displayed at the front end of the terminal, clicking the interaction point 1 when the interaction point 1 appears in the panoramic picture from the mobile terminal, loading the panoramic video 1 and playing, wherein the panoramic picture is covered by the panoramic video 1 at the moment, and after the playing of the panoramic video 1 is finished, hiding the panoramic picture, and returning to a state of displaying the panoramic picture; when the mobile terminal has the interaction point 2 in the panoramic picture, clicking the interaction point 2, loading the panoramic video 2 and playing, wherein the panoramic picture is covered by the panoramic video 2 at the moment, after the panoramic video 2 is played, hiding the panoramic picture, and returning to a state of displaying the panoramic picture; when the interaction point 3 appears in the panoramic picture, clicking the interaction point 3, loading the panoramic video 3 and playing, wherein the panoramic picture is covered by the panoramic video 3, and the panoramic video 3 is hidden after playing is finished, so that the panoramic picture reciprocates.
According to the method provided by the embodiment of the invention, one or more interaction points are provided on the panoramic picture on the basis of displaying the panoramic picture, so that corresponding associated content is loaded and displayed through the interaction points, the displayed information is richer and lively, a new display effect is expanded, the interactivity is improved, and the application range is further improved.
Referring to fig. 10, an embodiment of the present invention provides an information display method, which is applied to a terminal, where the associated content is a panoramic video, and as shown in fig. 10, the method provided in the embodiment of the present invention may include the following steps:
in step 1001, a panoramic image is displayed in an information stream, the panoramic image including one or more interaction points, each interaction point corresponding to a panoramic video.
The implementation of this step 1001 may be referred to the content of step 301 in fig. 3, and will not be described herein.
In step 1002, a second target point selection instruction is acquired, where the second target point is any point in the panoramic image except for the interaction point.
In the method provided by the embodiment of the invention, besides the interaction point can be clicked so as to trigger the interaction operation, the information display method provided by the embodiment of the invention also supports full-screen display of the panoramic picture in a mode of non-full-screen display of the panoramic picture. For example, a selection operation on the panoramic picture is detected, and if any point in the panoramic picture except the interaction point is detected to be selected, a second target point selection instruction is acquired. The second target point is a selected point except the interaction point, and the second target point selection instruction is used for triggering the panoramic picture to be displayed in a full screen.
In step 1003, the panoramic picture is displayed full screen according to the second target point selection instruction.
Through carrying out full-screen display on the panoramic picture, the interaction points in the panoramic picture are also enlarged, so that the interaction points are more convenient to trigger, and the interaction accuracy can be improved.
For example, in the case where a panoramic picture is displayed in the information stream for any one of fig. 7 or fig. 8, if the second target point selection instruction is acquired, the panoramic picture is displayed in full screen, as shown in fig. 11.
In the case of full-screen display of the panoramic picture, it may be continued to detect whether the interaction points in the panoramic picture are triggered to interact, or if any interaction point is selected, then the following step 1004 is performed.
In step 1004, a first target point selection instruction is acquired, where the first target point is any interaction point of the panoramic picture.
The implementation of this step 1004 may be referred to the content of step 302 in fig. 3, and will not be described herein.
In step 1005, a target panoramic video is loaded according to the first target point selection instruction, where the target panoramic video is a panoramic video corresponding to the first target point.
The implementation of this step 1005 may be referred to the content of step 303 in fig. 3, and will not be described herein.
In step 1006, the target panoramic video is played and the panoramic picture is hidden.
The implementation of this step 1006 may be referred to the content of step 304 in fig. 3, and will not be described herein.
For example, based on the full-screen panoramic image shown in (1) of fig. 11, after the interaction point where the left window is located is selected, the target panoramic video is played for displaying that the left window is opened, as shown in (1) of fig. 12. For example, based on the full-screen panoramic image shown in (2) in fig. 11, after the interaction point at the position of the terminal driving interface is selected, the target panoramic video is played for displaying the terminal driving interface start, as shown in (2) in fig. 12. For example, based on the full-screen panoramic image shown in (3) of fig. 11, after the interaction point where the right window is located is selected, the target panoramic video is played for displaying that the right window is opened, as shown in (3) of fig. 12.
According to the method provided by the embodiment of the invention, one or more interaction points are provided on the panoramic picture on the basis of displaying the panoramic picture, so that the corresponding panoramic video is loaded and played through the interaction points, the displayed information is richer and lively, the new display effect is expanded, the interactivity is improved, and the application range is further increased.
Based on the method embodiment shown in fig. 3 or fig. 10, the method provided by the embodiment of the invention can be applied to various scenes of information display. For example, taking the above information display manner applied to an advertisement pushing scene as an example, the method provided by the embodiment of the invention can increase a more real interaction effect on the basis of panoramic advertisements. For example, when the user rotates the mobile phone, not only the visual angle content of the panoramic picture follows the change, but also some specific interaction elements (i.e. interaction points) can appear in the change process to attract the user to click. As in automotive panoramic advertising, advertisers may set multiple points of interaction elements, i.e., multiple points of interaction. When the user rotates the mobile phone to a certain angle, the interaction points appear on the advertisement picture, and the user can perform operations such as clicking and the like to interact. Compared with a simple panoramic advertisement, the advertisement form provided by the embodiment of the invention has stronger interactive fun and immersion, and the advertisement conversion rate is improved.
In addition, it should be understood that, in addition to the method of clicking the interaction point to trigger interaction, the method provided by the embodiment of the invention can also provide various interaction modes. For example, turning the mobile phone, panoramic pictures of different perspectives are shown as shown in fig. 13. For example, the double finger enlarges or reduces the panoramic picture as shown in (1) in fig. 14. As another example, the finger slides the panoramic picture in different directions as shown in (2) in fig. 14.
Based on the same concept as the method embodiment, the embodiment of the present invention provides an information display device, which can be applied to a terminal, referring to fig. 15, and includes:
the display module 1501 is configured to display a panoramic picture, where the panoramic picture includes one or more interaction points, each interaction point corresponds to an associated content, and the associated content is related to the picture content at the location of the corresponding interaction point;
an obtaining module 1502, configured to obtain a first target point selection instruction, where the first target point is any interaction point of a panoramic picture;
the loading module 1503 is configured to load target associated content according to the first target point selection instruction, where the target associated content is associated content corresponding to the first target point;
the display module 1501 is further configured to display the target related content and hide the panoramic picture.
Optionally, the display module 1501 is further configured to hide the target panoramic video and display the panoramic picture after the target related content is displayed.
Optionally, the acquiring module 1502 is further configured to acquire a second target point selection instruction, where the second target point is any point in the panoramic picture except for the interaction point;
the display module 1501 is further configured to display the panoramic picture in full screen according to the second target point selection instruction.
Referring to fig. 16, the apparatus further includes:
the detection module 1504 is used for detecting the moving position of a terminal, and the terminal is a terminal for displaying panoramic pictures;
the display module 1501 is further configured to adjust a display angle of the panoramic picture according to the mobile position of the terminal, and hide the panoramic video corresponding to the interaction point on the panoramic picture.
Optionally, referring to fig. 16, the apparatus further includes:
the detection module 1504 is configured to detect a mobile position of a terminal, where the terminal is a terminal displaying target associated content;
the display module 1501 is further configured to adjust a display angle of the target related content according to the mobile position of the terminal.
Optionally, the associated content is panoramic video;
a display module 1501 for displaying the panoramic picture in the information stream.
Optionally, the acquiring module 1502 is further configured to acquire a panoramic image of a reference angle; determining a local position area for setting an interaction point in the panoramic picture; acquiring one or more associated contents related to the picture contents of the local position area; an interaction point is set at a local location area in the panoramic picture, and one associated content is associated with one interaction point in the panoramic picture.
Optionally, an obtaining module 1502 is configured to obtain a user account of a terminal for displaying a panoramic image, and obtain user attribute information according to the user account; and acquiring the panoramic picture of the reference angle according to the user attribute information.
Optionally, the acquiring module 1502 is configured to determine a hot area in the panoramic picture according to the user attribute information, and use the hot area as a local location area for setting the interaction point.
Optionally, the acquiring module 1502 is configured to use an area in the panoramic image that may have a dynamic effect as a local location area for setting an interaction point.
Optionally, the acquiring module 1502 is configured to use a region with presentation details in the panoramic picture as a local location region for setting an interaction point.
Optionally, the display module 1501 is further configured to obtain a first replacement instruction, and display the replaced panoramic picture according to the first replacement instruction.
Optionally, the display module 1501 is further configured to obtain a second replacement instruction, and display the replaced associated content according to the second replacement instruction.
Optionally, the acquiring module 1502 is configured to acquire a set of initial pictures, and stitch the set of initial pictures to obtain a panoramic picture with a reference angle.
According to the device provided by the embodiment of the invention, one or more interaction points are provided on the panoramic picture on the basis of displaying the panoramic picture, so that corresponding associated content is loaded and displayed through the interaction points, the displayed information is richer and lively, a new display effect is expanded, the interactivity is improved, and the application range is further improved.
It should be noted that, when the apparatus provided in the foregoing embodiment performs the functions thereof, only the division of the foregoing functional modules is used as an example, in practical application, the foregoing functional allocation may be performed by different functional modules according to needs, that is, the internal structure of the device is divided into different functional modules, so as to perform all or part of the functions described above. In addition, the apparatus and the method embodiments provided in the foregoing embodiments belong to the same concept, and specific implementation processes of the apparatus and the method embodiments are detailed in the method embodiments and are not repeated herein.
Fig. 17 is a schematic structural diagram of an information display device according to an embodiment of the present invention. The device may be a terminal, for example: a smart phone, a tablet computer, an MP3 player (Moving Picture Experts Group Audio Layer III, motion picture expert compression standard audio plane 3), an MP4 (Moving Picture Experts Group Audio Layer IV, motion picture expert compression standard audio plane 4) player, a notebook computer, or a desktop computer. Terminals may also be referred to by other names as user equipment, portable terminals, laptop terminals, desktop terminals, etc.
Generally, the terminal includes: a processor 1701 and a memory 1702.
The processor 1701 may include one or more processing cores, such as a 4-core processor, an 8-core processor, or the like. The processor 1701 may be implemented in at least one hardware form of a DSP (Digital Signal Processing ), FPGA (Field-Programmable Gate Array, field programmable gate array), PLA (Programmable Logic Array ). The processor 1701 may also include a main processor and a coprocessor, the main processor being a processor for processing data in an awake state, also referred to as a CPU (Central Processing Unit ); a coprocessor is a low-power processor for processing data in a standby state. In some embodiments, the processor 1701 may integrate a GPU (Graphics Processing Unit, image processor) for rendering and drawing of content required to be displayed by the display screen. In some embodiments, the processor 1701 may also include an AI (Artificial Intelligence ) processor for processing computing operations related to machine learning.
Memory 1702 may include one or more computer-readable storage media, which may be non-transitory. Memory 1702 may also include high-speed random access memory, as well as non-volatile memory, such as one or more magnetic disk storage devices, flash memory storage devices. In some embodiments, a non-transitory computer readable storage medium in memory 1702 is used to store at least one instruction for execution by processor 1701 to implement the information presentation methods provided by the method embodiments herein.
In some embodiments, the terminal may further optionally include: a peripheral interface 1703, and at least one peripheral. The processor 1701, memory 1702, and peripheral interface 1703 may be connected by a bus or signal line. The individual peripheral devices may be connected to the peripheral device interface 1703 by buses, signal lines or a circuit board. Specifically, the peripheral device includes: at least one of radio frequency circuitry 1704, a touch display screen 1705, a camera 1706, audio circuitry 1707, a positioning assembly 1708, and a power source 1709.
The peripheral interface 1703 may be used to connect at least one Input/Output (I/O) related peripheral to the processor 1701 and the memory 1702. In some embodiments, the processor 1701, the memory 1702, and the peripheral interface 1703 are integrated on the same chip or circuit board; in some other embodiments, either or both of the processor 1701, the memory 1702, and the peripheral interface 1703 may be implemented on separate chips or circuit boards, which is not limited in this embodiment.
The Radio Frequency circuit 1704 is configured to receive and transmit RF (Radio Frequency) signals, also known as electromagnetic signals. The radio frequency circuit 1704 communicates with a communication network and other communication devices through electromagnetic signals. The radio frequency circuit 1704 converts an electrical signal into an electromagnetic signal for transmission, or converts a received electromagnetic signal into an electrical signal. Optionally, the radio frequency circuit 1704 includes: antenna systems, RF transceivers, one or more amplifiers, tuners, oscillators, digital signal processors, codec chipsets, subscriber identity module cards, and so forth. The radio frequency circuitry 1704 may communicate with other terminals through at least one wireless communication protocol. The wireless communication protocol includes, but is not limited to: metropolitan area networks, various generations of mobile communication networks (2G, 3G, 4G, and 5G), wireless local area networks, and/or WiFi (Wireless Fidelity ) networks. In some embodiments, the radio frequency circuitry 1704 may also include NFC (Near Field Communication, short range wireless communication) related circuitry, which is not limited in this application.
The display screen 1705 is used to display a UI (User Interface). The UI may include graphics, text, icons, video, and any combination thereof. When the display 1705 is a touch display, the display 1705 also has the ability to collect touch signals at or above the surface of the display 1705. The touch signal may be input as a control signal to the processor 1701 for processing. At this point, the display 1705 may also be used to provide virtual buttons and/or a virtual keyboard, also referred to as soft buttons and/or a soft keyboard. In some embodiments, the display 1705 may be one, providing a front panel of the terminal; in other embodiments, the display 1705 may be at least two, respectively disposed on different surfaces of the terminal or in a folded design; in still other embodiments, the display 1705 may be a flexible display disposed on a curved surface or a folded surface of the terminal. Even more, the display 1705 may be arranged in a non-rectangular irregular pattern, i.e. a shaped screen. The display 1705 may be made of LCD (Liquid Crystal Display ), OLED (Organic Light-Emitting Diode) or other materials.
The camera assembly 1706 is used to capture images or video. Optionally, the camera assembly 1706 includes a front camera and a rear camera. Typically, the front camera is disposed on the front panel of the terminal and the rear camera is disposed on the rear surface of the terminal. In some embodiments, the at least two rear cameras are any one of a main camera, a depth camera, a wide-angle camera and a tele camera, so as to realize that the main camera and the depth camera are fused to realize a background blurring function, and the main camera and the wide-angle camera are fused to realize a panoramic shooting and Virtual Reality (VR) shooting function or other fusion shooting functions. In some embodiments, the camera assembly 1706 may also include a flash. The flash lamp can be a single-color temperature flash lamp or a double-color temperature flash lamp. The dual-color temperature flash lamp refers to a combination of a warm light flash lamp and a cold light flash lamp, and can be used for light compensation under different color temperatures.
The audio circuit 1707 may include a microphone and a speaker. The microphone is used for collecting sound waves of users and the environment, converting the sound waves into electric signals, and inputting the electric signals to the processor 1701 for processing, or inputting the electric signals to the radio frequency circuit 1704 for voice communication. For the purpose of stereo acquisition or noise reduction, a plurality of microphones can be respectively arranged at different parts of the terminal. The microphone may also be an array microphone or an omni-directional pickup microphone. The speaker is used to convert electrical signals from the processor 1701 or the radio frequency circuit 1704 into sound waves. The speaker may be a conventional thin film speaker or a piezoelectric ceramic speaker. When the speaker is a piezoelectric ceramic speaker, not only the electric signal can be converted into a sound wave audible to humans, but also the electric signal can be converted into a sound wave inaudible to humans for ranging and other purposes. In some embodiments, the audio circuit 1707 may also include a headphone jack.
The location component 1708 is used to locate the current geographic location of the terminal to enable navigation or LBS (Location Based Service, location-based services). The positioning component 1708 may be a positioning component based on the united states GPS (Global Positioning System ), the beidou system of china, the grainers system, or the galileo system of the european union.
A power supply 1709 is used to power the various components in the terminal. The power source 1709 may be alternating current, direct current, disposable battery, or rechargeable battery. When the power source 1709 includes a rechargeable battery, the rechargeable battery may support wired or wireless charging. The rechargeable battery may also be used to support fast charge technology.
In some embodiments, the terminal further includes one or more sensors 1710. The one or more sensors 1710 include, but are not limited to: an acceleration sensor 1711, a gyro sensor 1712, a pressure sensor 1713, a fingerprint sensor 1714, an optical sensor 1715, and a proximity sensor 1716.
The acceleration sensor 1711 can detect the magnitudes of accelerations on three coordinate axes of a coordinate system established with a terminal. For example, the acceleration sensor 1711 may be used to detect the components of gravitational acceleration in three coordinate axes. The processor 1701 may control the touch display 1705 to display the user interface in a landscape view or a portrait view according to the gravitational acceleration signal acquired by the acceleration sensor 1711. The acceleration sensor 1711 may also be used for the acquisition of motion data of a game or a user.
The gyro sensor 1712 may detect a body direction and a rotation angle of the terminal, and the gyro sensor 1712 may collect 3D actions of the user on the terminal in cooperation with the acceleration sensor 1711. The processor 1701 may implement the following functions based on the data collected by the gyro sensor 1712: motion sensing (e.g., changing UI according to a tilting operation by a user), image stabilization at shooting, game control, and inertial navigation.
The pressure sensor 1713 may be disposed at a side frame of the terminal and/or at a lower layer of the touch display 1705. When the pressure sensor 1713 is disposed on a side frame of the terminal, a grip signal of the terminal by a user may be detected, and the processor 1701 performs left-right hand recognition or shortcut operation according to the grip signal collected by the pressure sensor 1713. When the pressure sensor 1713 is disposed at the lower layer of the touch display screen 1705, the processor 1701 controls the operability control on the UI interface according to the pressure operation of the user on the touch display screen 1705. The operability controls include at least one of a button control, a scroll bar control, an icon control, and a menu control.
The fingerprint sensor 1714 is used to collect a fingerprint of a user, and the processor 1701 identifies the identity of the user based on the fingerprint collected by the fingerprint sensor 1714, or the fingerprint sensor 1714 identifies the identity of the user based on the collected fingerprint. Upon recognizing that the user's identity is a trusted identity, the processor 1701 authorizes the user to perform relevant sensitive operations including unlocking the screen, viewing encrypted information, downloading software, paying for and changing settings, etc. The fingerprint sensor 1714 may be provided on the front, back, or side of the terminal. When a physical key or a vendor Logo is provided on the terminal, the fingerprint sensor 1714 may be integrated with the physical key or vendor Logo.
The optical sensor 1715 is used to collect ambient light intensity. In one embodiment, the processor 1701 may control the display brightness of the touch display 1705 based on the ambient light intensity collected by the optical sensor 1715. Specifically, when the intensity of the ambient light is high, the display brightness of the touch display screen 1705 is turned up; when the ambient light intensity is low, the display brightness of the touch display screen 1705 is turned down. In another embodiment, the processor 1701 may also dynamically adjust the shooting parameters of the camera assembly 1706 based on the ambient light intensity collected by the optical sensor 1715.
A proximity sensor 1716, also referred to as a distance sensor, is typically provided on the front panel of the terminal. The proximity sensor 1716 is used to collect the distance between the user and the front of the terminal. In one embodiment, when the proximity sensor 1716 detects a gradual decrease in the distance between the user and the front face of the terminal, the processor 1701 controls the touch display 1705 to switch from the bright screen state to the off screen state; when the proximity sensor 1716 detects that the distance between the user and the front surface of the terminal gradually increases, the processor 1701 controls the touch display 1705 to switch from the off-screen state to the on-screen state.
It will be appreciated by those skilled in the art that the structure shown in fig. 17 is not limiting of the terminal and may include more or fewer components than shown, or may combine certain components, or may employ a different arrangement of components.
In an example embodiment, there is also provided a computer device including a processor and a memory having at least one instruction stored therein. The at least one instruction is configured to be executed by one or more processors to implement any of the information presentation methods described above.
In an exemplary embodiment, there is also provided a computer-readable storage medium having stored therein at least one instruction that, when executed by a processor of a computer device, implements any of the information presentation methods described above.
Alternatively, the above-described computer-readable storage medium may be a ROM, random Access Memory (RAM), CD-ROM, magnetic tape, floppy disk, optical data storage device, or the like.
It should be understood that references herein to "a plurality" are to two or more. "and/or", describes an association relationship of an association object, and indicates that there may be three relationships, for example, a and/or B, and may indicate: a exists alone, A and B exist together, and B exists alone. The character "/" generally indicates that the context-dependent object is an "or" relationship.
The foregoing embodiment numbers of the present invention are merely for the purpose of description, and do not represent the advantages or disadvantages of the embodiments.
The foregoing description of the exemplary embodiments of the invention is not intended to limit the invention to the particular embodiments disclosed, but on the contrary, the intention is to cover all modifications, equivalents, and alternatives falling within the spirit and scope of the invention.

Claims (5)

1. An information display method, characterized in that the method comprises:
acquiring a user account of a terminal for displaying panoramic pictures, acquiring user attribute information according to historical operation behaviors of the user account and personal information of a user, wherein the user attribute information is used for reflecting various information of user preferences, and acquiring a plurality of panoramic pictures according to the user attribute information;
for any panoramic picture in the plurality of panoramic pictures, determining a hot area in the panoramic picture according to the user attribute information, and taking the hot area, an area with a dynamic effect in the panoramic picture and an area with display details in the panoramic picture as a local position area for setting interaction points; acquiring one or more associated contents related to the picture content of the local position area, wherein the content displayed in the area with the display details and the associated content are the same content in different states, and the associated content is a panoramic video; setting one or more interaction points at a local position area in the panoramic picture, associating one associated content with one interaction point in the panoramic picture, and establishing a corresponding relation between a storage position of the one associated content and one interaction point in the panoramic picture;
For any interaction point on any panoramic picture, the panoramic video corresponding to the interaction point is used for displaying the dynamic effect of the local position area corresponding to the interaction point, and the content of other positions except the local position area corresponding to the interaction point in the panoramic video is overlapped with the content of the corresponding position in the panoramic picture where the interaction point is located;
displaying a first panoramic picture in the plurality of panoramic pictures and at least one interaction point included on the first panoramic picture in an information stream, wherein a first replacement option is provided on a display interface of the first panoramic picture; detecting a moving position of the terminal; according to the moving position of the terminal, adjusting the interaction point displayed on the panoramic picture;
when the first panoramic picture is not displayed in a full screen mode, a second target point selection instruction is acquired, wherein the second target point is any point except the interaction point in the first panoramic picture; displaying the first panoramic picture in a full screen mode according to the second target point selection instruction; when the first replacement option is triggered, a first replacement instruction is acquired, and a replaced second panoramic picture is displayed according to the first replacement instruction, wherein the second panoramic picture is one panoramic picture different from the first panoramic picture in the plurality of panoramic pictures;
Acquiring a first target point selection instruction, wherein the first target point is any interaction point of a third panoramic picture displayed at present; acquiring a storage position of target associated content according to the first target point and the corresponding relation, and loading the target associated content at the storage position of the target associated content, wherein the target associated content is associated with the first target point, and the target associated content is one associated content determined from at least one associated content associated with the first target point based on the user attribute information;
hiding the third panoramic picture, displaying the target associated content in an interface range occupied by the third panoramic picture, and providing a second replacement option on a display interface of the target associated content; when the second replacement option is detected to be triggered in the process of displaying the target associated content, a second replacement instruction is acquired, other associated content is selected from at least one associated content associated with the first target point to display, and the other associated content is different from the target associated content;
detecting the moving position of the terminal in the process of displaying any associated content associated with the first target point, and adjusting the displaying angle of any currently displayed associated content according to the moving position of the terminal;
After the displaying of any one of the currently displayed associated content is completed, hiding any one of the currently displayed associated content, and displaying the panoramic picture.
2. The method of claim 1, wherein after displaying a first panoramic picture of the plurality of panoramic pictures in the information stream, further comprising:
and adjusting the display angle of the first panoramic picture according to the moving position of the terminal.
3. An information presentation apparatus, the apparatus comprising:
the acquisition module is used for acquiring a user account of the terminal for displaying the panoramic picture, and acquiring user attribute information according to the historical operation behavior of the user account and personal information of a user, wherein the user attribute information is used for reflecting various information of user preference; acquiring a plurality of panoramic pictures according to the user attribute information; for any panoramic picture in the plurality of panoramic pictures, determining a hot area in the panoramic picture according to the user attribute information, and taking the hot area, an area with a dynamic effect in the panoramic picture and an area with display details in the panoramic picture as a local position area for setting interaction points; acquiring one or more associated contents related to the picture content of the local position area, wherein the content displayed in the area with the display details and the associated content are the same content in different states, and the associated content is a panoramic video; setting one or more interaction points at a local position area in the panoramic picture, associating one associated content with one interaction point in the panoramic picture, and establishing a corresponding relation between a storage position of the one associated content and one interaction point in the panoramic picture;
For any interaction point on any panoramic picture, the panoramic video corresponding to the interaction point is used for displaying the dynamic effect of the local position area corresponding to the interaction point, and the content of other positions except the local position area corresponding to the interaction point in the panoramic video is overlapped with the content of the corresponding position in the panoramic picture where the interaction point is located;
the display module is used for displaying a first panoramic picture in the plurality of panoramic pictures and at least one interaction point included in the first panoramic picture in an information stream, and a first replacement option is provided on a display interface of the first panoramic picture;
the detection module is used for detecting the moving position of the terminal;
the display module is also used for adjusting the interaction points displayed on the panoramic picture according to the moving position of the terminal;
the acquisition module is further configured to acquire a second target point selection instruction when the first panoramic picture is not displayed in full screen, where the second target point is any point except the interaction point in the first panoramic picture;
the display module is further used for displaying the first panoramic picture in a full screen mode according to the second target point selection instruction;
The display module is further configured to obtain a first replacement instruction when the first replacement option is triggered, and display a replaced second panoramic picture according to the first replacement instruction, where the second panoramic picture is one panoramic picture different from the first panoramic picture in the plurality of panoramic pictures;
the acquisition module is further used for acquiring a first target point selection instruction, wherein the first target point is any interaction point of the third panoramic picture displayed at present;
the loading module is used for acquiring a storage position of target associated content according to the first target point and the corresponding relation, and loading the target associated content at the storage position of the target associated content, wherein the target associated content is associated with the first target point, and the target associated content is one associated content determined from at least one associated content associated with the first target point based on the user attribute information;
the display module is further configured to hide the third panoramic picture, display the target associated content in an interface range occupied by the third panoramic picture, and provide a second replacement option on a display interface of the target associated content; when the second replacement option is detected to be triggered in the process of displaying the target associated content, a second replacement instruction is acquired, other associated content is selected from at least one associated content associated with the first target point to display, and the other associated content is different from the target associated content;
The detection module is further used for detecting the mobile position of the terminal in the process of displaying any associated content associated with the first target point;
the display module is also used for adjusting the display angle of any one of the currently displayed associated content according to the mobile position of the terminal; after the displaying of any one of the currently displayed associated content is completed, hiding any one of the currently displayed associated content, and displaying the third panoramic picture.
4. A device according to claim 3, characterized in that the device further comprises:
and the display module is also used for adjusting the display angle of the panoramic picture according to the moving position of the terminal.
5. A computer readable storage medium, characterized in that at least one instruction is stored in the computer readable storage medium, which at least one instruction, when executed, implements the information presentation method according to any of claims 1 to 2.
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