CN114610191A - Interface information providing method and device and electronic equipment - Google Patents

Abstract

The embodiment of the application discloses an interface information providing method, an interface information providing device and electronic equipment, wherein the method comprises the following steps: a first client displays a target interface, wherein the target interface is an interface provided for target video content played through terminal equipment, the target video content comprises a plurality of program contents, and the target interface comprises a first area; and determining the display content in the first area according to the content of the target program which is being played or is about to be played in the terminal equipment. By the embodiment of the application, the display contents corresponding to a plurality of program contents can share the same first area, so that browsing and operation of a user can be facilitated.

Description

Interface information providing method and device and electronic equipment

The application is a divisional application of patent applications with the application number of 201711086617.X, the application date of 2017/11/07, and the name of the invention being an interface information providing method and device and electronic equipment.

Technical Field

The present application relates to the field of interface information processing technologies, and in particular, to an interface information providing method and apparatus, and an electronic device.

Background

Under the network environment that the modern visual social interaction is dominant, the marketing mode of online merchants is increasingly mature and diverse, and a single shopping form cannot meet the requirements of users, so that how to stand out in the current market atmosphere becomes a more competitive partner and a more powerful market promoter becomes a technical problem to be solved by technical personnel in the field.

Disclosure of Invention

The application provides an interface information providing method, an interface information providing device and electronic equipment, which can realize that display contents corresponding to a plurality of program contents share the same first area, thereby being more convenient for users to browse and operate.

The application provides the following scheme:

an interface information providing method, comprising:

a first client displays a target interface, wherein the target interface is an interface provided for target video content played through terminal equipment, the target video content comprises a plurality of program contents, and the target interface comprises a first area;

and determining the display content in the first area according to the content of the target program which is being played or is about to be played in the terminal equipment.

An interface information providing method, comprising:

the method comprises the steps that a server side stores interface data of a target interface, wherein the target interface is an interface provided for target video content played through terminal equipment, the target video content comprises a plurality of program contents, the interface data comprises a plurality of different display contents generated for different program contents, and the target interface comprises a first area;

and providing the interface data to a first client, so as to determine the display content in the first area according to the target program content which is being played or is about to be played in the terminal equipment, and displaying the target interface.

A data object information configuration method comprises the following steps:

a second client provides a configuration interface, wherein the configuration interface comprises a first operation option for delivering a data object into a target interface, the target interface is an interface provided for target video content played through a terminal device, the target video content comprises a plurality of program contents, and the target interface comprises a first area and a second area, wherein the display content of the first area is generated according to the target program content being or about to be played in the terminal device, the second area comprises at least one resource bit, and the resource bit is used for displaying information of the data object;

and submitting the information of the data object received through the first operation option to a server so as to display the data object in the resource bit in the second area of the target interface.

An interface is provided by target video content played by a terminal device, the target video content comprises a plurality of program contents, the interface comprises a first area, and display contents in the first area are generated according to the target program contents which are being played or about to be played in the terminal device.

An interface information providing device is applied to a first client and comprises:

the interface display unit is used for displaying a target interface, wherein the target interface is an interface provided for target video content played through terminal equipment, the target video content comprises a plurality of program contents, and the target interface comprises a first area;

and the display content determining unit is used for determining the display content in the first area according to the target program content which is currently or is about to be played in the terminal equipment.

An interface information providing device is applied to a server and comprises:

the interface data storage unit is used for storing interface data of a target interface, wherein the target interface is an interface provided for target video content played through terminal equipment, the target video content comprises a plurality of program contents, the interface data comprises a plurality of different display contents generated for different program contents, and the target interface comprises a first area;

and the interface data providing unit is used for providing the interface data to the first client, so as to determine the display content in the first area according to the content of the target program which is or is about to be played in the terminal equipment and display the target interface.

A data object information configuration device is applied to a second client and comprises:

a configuration interface providing unit, configured to provide a configuration interface, where the configuration interface includes a first operation option for delivering a data object to a target interface, where the target interface is an interface provided for target video content played by a terminal device, the target video content includes multiple program contents, and the target interface includes a first area and a second area, where display content of the first area is generated according to the target program content being or to be played in the terminal device, and the second area includes at least one resource bit, and the resource bit is used for displaying information of the data object;

and the information submitting unit is used for submitting the information of the data object received by the first operation option to a server so as to display the data object in the resource bit in the second area of the target interface.

An electronic device, comprising:

one or more processors; and

a memory associated with the one or more processors for storing program instructions that, when read and executed by the one or more processors, perform operations comprising:

displaying a target interface, wherein the target interface is an interface provided for target video content played through terminal equipment, the target video content comprises a plurality of program contents, and the target interface comprises a first area;

and determining the display content in the first area according to the content of the target program which is being played or is about to be played in the terminal equipment.

According to the specific embodiments provided herein, the present application discloses the following technical effects:

according to the method and the device for playing the video content, the target interface can be provided for the video content played in the terminal device, the interface is not used for playing specific video content, but is used for providing service for playing the video content, and the method and the device for playing the video content comprise displaying corresponding interactive interfaces for interactive program content in the video content so that a user can participate in interaction and the like. The target video content comprises a plurality of program contents and different program contents, and the server generates different display contents for the target video content respectively so as to be matched with the specific program contents. That is, the display contents corresponding to a plurality of program contents can share the same first area, so that browsing and operation of a user can be facilitated.

In addition, a second area can be set in the interface, wherein the second area comprises a plurality of resource bits which are respectively used for displaying information of specific data objects, and in a preferred scheme, the information of a target data object can be guided in the forms of 'major interactive bubbles' and the like, and after a user operates the guide information, the interface can automatically roll to the position where the resource bit corresponding to the target data object is located for displaying, so that the effective exposure rate of the data object can be improved, and the dependence on operations of the user such as screen sliding can be reduced.

When the show-like program content is being played in the target video content, the store-entry guide information of some store objects can be displayed in the first area, and more user traffic can be brought to specific store objects through the guide information.

Therefore, in the preferred embodiment of the present application, an interface with a composite structure may be implemented, where the interface may include a first area for displaying display content corresponding to target program content, may also include a second area for displaying specific data object information, and may even include a social area for performing interaction with other users, and so on. Furthermore, multi-dimensional flow guidance can be realized in various ways, so that the method can be more effectively distinguished from the current market atmosphere and becomes a more competitive partner.

Of course, it is not necessary for any product to achieve all of the above-described advantages at the same time for practicing the present application.

Drawings

In order to more clearly illustrate the embodiments of the present application or the technical solutions in the prior art, the drawings needed to be used in the embodiments will be briefly described below, and it is obvious that the drawings in the following description are only some embodiments of the present application, and it is obvious for those skilled in the art to obtain other drawings without creative efforts.

FIG. 1 is a schematic diagram of a system architecture provided by an embodiment of the present application;

FIG. 2 is a flow chart of a first method provided by an embodiment of the present application;

3-1 through 3-8 are schematic diagrams of user interfaces provided by embodiments of the present application;

FIG. 4 is a flow chart of a second method provided by an embodiment of the present application;

FIG. 5 is a flow chart of a third method provided by embodiments of the present application;

FIG. 6 is a schematic diagram of a first apparatus provided by an embodiment of the present application;

FIG. 7 is a schematic diagram of a second apparatus provided by an embodiment of the present application;

FIG. 8 is a schematic diagram of a third apparatus provided by an embodiment of the present application;

fig. 9 is a schematic diagram of an electronic device provided in an embodiment of the present application.

Detailed Description

The technical solutions in the embodiments of the present application will be clearly and completely described below with reference to the drawings in the embodiments of the present application, and it is obvious that the described embodiments are only a part of the embodiments of the present application, and not all of the embodiments. All other embodiments that can be derived from the embodiments given herein by a person of ordinary skill in the art are intended to be within the scope of the present disclosure.

The embodiment of the application mainly provides a provided interface scheme for realizing a specific scene, and particularly, the specific scene can be an interface which is provided for the video content and is used for realizing a cross-terminal interaction scene through the interface, wherein the specific scene can be 'double 11 evening parties' and the like which broadcast the same video content through multiple channels. Taking "double 11 evening parties" as an example, the host of the "evening party" is usually a network sales platform, for example, "tianmao", and the like, such "evening party" can perform live broadcast through a broadcast television channel, and also can perform online live broadcast through the internet, and a user can perform online viewing through a client in other terminal devices such as a mobile phone, a computer, and the like. In addition, the network sales platform provides a providing interface related to the evening for the user through the client side, so that the user can perform various interactions through the interface in the process of watching the evening, and in addition, links of data objects (commodity objects, shop objects and the like) can be displayed through resource positions, and the like. Therefore, based on the scene, the embodiment of the application provides a provided interface display mode so as to provide interactive information for the user more conveniently and effectively realize the guidance of traffic entering the store.

From the perspective of a specific system architecture, referring to fig. 1, embodiments of the present application may mainly relate to a server and a first client, and in addition, in some implementations, may also relate to a second client, where the server, the first client, and the second client may belong to the same network sales system, for example, may be "tianmao" or the like. The first client is provided for the first users such as consumer users and buyer users to use, and can be mainly used for displaying interfaces, interacting and the like; the second client is a client provided for the second user such as the merchant user and the seller user, and is mainly used for performing background configuration operation on specific commodity information, store information, right and interest information issued to the first user, and the like. The server serves as a bridge between the first user and the second user and can provide services such as intermediate data support and the like.

The following respectively introduces the specific technical solutions provided in the embodiments of the present application in detail from different angles.

Example one

First, in a first embodiment, from the perspective of the first client, an interface information providing method is provided, and specifically, referring to fig. 2, the method may specifically include:

s201: a first client displays a target interface, wherein the target interface is an interface provided for target video content played through terminal equipment, the target video content comprises a plurality of program contents, and the target interface comprises a first area;

in particular implementations, the entry for the target interface may be provided via a first client's home page, etc., e.g., a "double 11 evening" entry provided on a "cat" client home page, etc. Of course, the access entry of the interface may also be provided through other locations, for example, the access entry of the interface may also be provided in the video content live interface of the first client, so that the user can switch from the live interface to the provided target interface, and so on. The user can enter the providing interface corresponding to the evening through the entrance. Correspondingly, the first client can obtain the interface data from the server and display the target interface.

The target video content played by the terminal device may specifically be the live evening content and the like. The first client is installed on a first terminal of a mobile phone, a tablet computer and the like of a user, and since the live evening content can be played in the first terminal device through the first client or other clients, the target video content played through the terminal device can specifically refer to the target video content played on the first terminal. In addition, since the specific video content of the evening and the like can be played through a second terminal such as a broadcast television and the like, the target video content played through the terminal device may specifically refer to the target video content played on the second terminal and the like. Certainly, in a specific implementation, the same target video content may be played synchronously in multiple channels, such as the first terminal and the second terminal, and therefore, the target video content played through the terminal device may also refer to a target video content played synchronously through the first terminal and the second terminal, and the like.

In the embodiment of the present application, a specific target interface may first include a first area, as shown in fig. 3-1, where the area denoted by 301 may be the first area. In a specific embodiment, the first area may be generally located at a position of a plate head of the interface, and the occupied area may be relatively large, or the occupied area may be adjusted according to specific display contents. The target video content such as the double 11 evening party and the like generally comprises a plurality of program contents, for example, some dance-like program contents can be included, and in addition, some interaction-like program contents can be included, for example, "cross-screen present," win-shake-win jackpot, "and the like can be included. In this embodiment of the application, in the process of playing the target video, according to the actually played program content, the corresponding display content may be provided in the first area of the target interface.

That is, different program contents may correspond to different presentations, and the presentations may share the first area in the target interface. Since the different program contents are usually played in the terminal device once according to the chronological order, the display contents corresponding to the program contents can be displayed in the first area in sequence. During specific implementation, the display contents corresponding to different program contents can be switched through the form of tabs and the like.

For example, when a user enters the target interface for browsing through the first client for the first time, the display contents corresponding to the various program contents can be loaded to the first client locally, and then the first client can switch between different display contents according to a specific program content playing progress. Of course, in a specific implementation, the server may also push the display content corresponding to the specific program content to the first client according to a pre-stored time schedule, and the like.

The display content corresponding to the specific program content may be generated according to the type of the program content and/or specific content information, and the like, and in addition, the background and the like of the specific display content may be the same as or similar to the scenery, the color and the like of the evening scene corresponding to the specific program content during playing. That is, assuming that the dominant hue of the evening scene corresponding to one of the program contents is blue-violet, the background in the first area of the target interface may also be mainly blue-violet; the dominant hue of the evening scene corresponding to the other program content may be pink, the background in the first area of the target interface may also be primarily pink, and so on. The types specifically include an interaction type, a performance type, and the like, and the content information may include a play rule of specific program content, information of related data objects, information of related characters, and the like. For example, for interactive program content, since in a specific play rule, a user may be further required to participate in some operations, including clicking some buttons, shaking a mobile phone, and the like, when specifically designing the presentation content, corresponding operation options may be provided, a specific operation manner and the like may be prompted in an interface, and the like. For the show-like program content, since cross-screen interaction with the user during the program performance is not required, the specific display content may be the store-entering guide information of some specific store objects, and the like.

S202: and determining the display content in the first area according to the content of the target program which is being played or is about to be played in the terminal equipment.

After obtaining the display content information related to the specific program content, the first client may determine the display content in the first area according to the target program content being or about to be played in the terminal device, and then display the display content in the first area. That is to say, in the embodiment of the present application, in the first area of the same target interface, the synchronous switching between the display content and the program content in the target video may be implemented, so that the display content in the interface can follow the change of the program content in the video, and the video content is better and more conveniently served.

Since the terminal device may be a second terminal such as a television, that is, the playing of the video content and the displaying of the target interface may not be performed on the same terminal device, how the first client knows the playing progress of the specific video content in the second terminal, and which specific program content is currently being played becomes a problem to be considered. Of course, in a specific implementation, the above problem may be solved in a plurality of ways, for example, in a simple manner, the progress information of the video content played in the second terminal may be determined according to a preset time schedule. That is, even in a live broadcasting evening, the live broadcasting is usually performed according to a certain schedule, that is, the time corresponding to each specific program can be preset, and the broadcasting time of each program in the actual live broadcasting process is approximately the same as the preset time, so that the progress information of the video content can be determined according to the preset schedule, including determining which program content is currently or will be broadcasted, and the like.

Of course, since the specific target video content may be live, it may not be possible to maintain synchronization with the time point of the program content played by the second terminal in such a manner that the time is set in the first terminal in advance. Also, since the broadcast television signal is typically broadcast in the second terminal, although the time points at which the television signal is transmitted are the same, the time points at which the signal arrives at the user may differ for users in different geographical locations. That is, for the same event that occurs at the evening scene, the users in Beijing may be at 21: 00: 00 sees the occurrence of the event from the second terminal, whereas the user in Guangzhou might be at 21: 00: 02, etc. Therefore, even if each actual link of the evening is strictly performed according to the preset time schedule, the actual experience results of users in different regions may be different. However, for some interactive program contents, the interactive program contents need to be matched with the display contents in the first area, and the two are closely linked to each other, so that the user can obtain a better and more real experience. However, the above situation may exist, so that the interface content viewed by some users from the mobile phone can be synchronized with the program content played in the television, and the situation viewed by some users is not synchronized.

For this reason, in the embodiment of the present application, it can also be realized by a more preferable manner. That is, the first client senses the playing progress of the target video content by detecting the information in the second terminal, which may include which program content is currently played, and so on. Specifically, since the user usually uses a mobile terminal such as a mobile phone to interact while watching tv, the first terminal and the second terminal are usually located in the same spatial environment and are separated by a relatively short distance. In this case, the perception of the target program content played in the second terminal by the first client may also be achieved by: the first client may perform voiceprint detection on the sound played in the second terminal, and determine the progress information of the video content played in the second terminal according to the detected keyword, where the progress information may include information such as a name of the target program content. The voice played in the second terminal may specifically refer to a voice signal generated by a host or a guest in a dictation manner, the dictation content may include some keywords, for example, a name of a certain program content, and the like.

Or, in another case, the second server corresponding to the broadcast station may add a sound wave signal with a preset frequency to the video signal to be transmitted at the position where each program content starts or is about to start. In this way, as the specific video signal is sent to the second terminal of the user, the sound wave signal is also sent, and the frequency of the sound wave signal may be out of the hearing range of human, that is, the user does not perceive the existence of the sound wave signal, but the first client can perceive the sound wave signal, and then the first terminal can use the sound wave signal as a basis for determining the start or the imminent start of the target program content. Through the mode, the sound wave signal with the prompting function can be carried through the specific video signal and is transmitted to the first client through the second terminal, so that the event seen by the user at the second terminal can be guaranteed, seamless connection can be better carried out on the image seen by the user and the image seen by the first terminal, and better experience can be obtained.

The specific frequency information of the sound wave signal may be determined by the server and provided to a server (second server) corresponding to the second terminal by the server, and the sound wave signal is inserted into the video signal at the position where the target program content starts or is about to start in the process of sending the video signal by the second server. On the other hand, the service end can also inform the first client end of the frequency information of the sound wave signal in some ways, so that the first terminal and the second terminal can establish contact through the sound wave signal. It should be noted that, in a specific implementation, since a plurality of program contents are included in the same video content, sound wave signals with different frequencies may also be provided for different program contents, respectively. The corresponding relation between the specific program content and the sound wave frequency can be provided for the second server, and the second server can add the sound wave signal according to the corresponding relation when adding the sound wave signal; and the corresponding relation is also provided for the first client, and the first client can determine the program content currently playing or to be played according to the difference of the detected frequencies of the sound wave signals, and the like.

Specifically, after the target program content being or about to be played is known, the display content in the first area may be determined according to the target program content. As described above, the display content may be preloaded locally at the first client, so that the first client may directly obtain the specific corresponding display content from the locally cached information according to the currently acquired target program content information, and display the specific corresponding display content in the first area.

As described above, the target program content may include interactive program content, and at this time, the first client may display an interactive interface corresponding to the interactive program content in the first area according to the interactive material loaded from the server. For example, assuming that the currently playing program content is a "pan-win jackpot" link of the interactive class, at this time, the content displayed in the first area in the target interface may be as shown in fig. 3-2, in which prompt information about "pan-pan" may be displayed, and after the user performs the operation of "pan-pan", the displayed content may be dynamically changed, for example, to the state shown in fig. 3-3.

Alternatively, the target program content may include show-type program content, and in this case, the target program content may be presented in the first area according to store entry guide information of a store object-related interface provided by a server. That is to say, during the process of playing the show-like program content by the terminal device, it is usually not necessary for the user to perform specific interactive operations, and at this time, store-entering guide information of some stores can be presented through the first area of the target interface. Specifically, which stores are provided with store guidance in the first area may be requested by a user corresponding to the stores in advance, or may be selected by a server, for example.

As shown at 303 in fig. 3 to 4, the so-called store-entering guidance information may specifically include a picture link composed of a commodity map or the like, and by clicking the store-entering guidance information, the user may jump to a corresponding store interface to be displayed, thereby bringing user traffic to the store interface. In particular, in order to better attract the click of the user, the shop may also provide some rights for the user, for example, the user may get a red envelope, and in this case, the rights information may also be embodied in the guide information and displayed to the user in the first area.

In addition, in order to further improve the user's participation and better create a "red envelope robbing" hot atmosphere, a continuously operable operation option may be provided in the floating layer of the interface for counting the cumulative operation times in the process of showing the store entrance guide information in the first area, and when a preset threshold is reached, a rights and interests getting operation object corresponding to the store object is issued. As shown at 304 in fig. 3-4, the continuously operable operation option may be a "like" button, and may prompt the user to "crazy support, click full of the treasure box", and so on, the user may continuously click the button multiple times, and after accumulating up to a certain number of times, the server may provide the user with the right to receive the operation object, such as the treasure box. Of course, the condition of the interest obtaining operation object may be set to be obtained after entering the store, and in this case, the server may provide the first client with prompt information about the interest obtaining operation object and associate specific receiving interface information with the prompt information, and of course, the receiving interface may correspond to the store object associated with the store entrance guide information currently displayed in the first area. As shown in fig. 3 to 5, the first client may provide prompt information of the rights and interests obtaining operation object in a floating layer of the interface, and obtain receiving interface information associated with the prompt information, after receiving an operation on the prompt information, may jump to the receiving interface for display, and provide the rights and interests obtaining operation object in the floating layer of the receiving interface, as shown in fig. 3 to 6, specifically, in a form of "treasure box", etc., the user may click on the rights and interests obtaining operation object, and then the server may provide obtaining result information.

In short, in the first area, the display contents in the target video content may be synchronously displayed or switched according to the program contents included in the target video content, where the program contents may be mainly classified into two categories, namely, interactive categories and performance categories, for the interactive category program contents, information such as corresponding interactive materials is displayed in the first area, and for the performance category program contents, store-entering guide information of a specific store object may be displayed in the first area.

In addition, in a specific implementation, a second area may be further included in the target interface, as shown at 302 in fig. 3-1, and at least one resource slot is included in the second area, and the resource slot is used for displaying information of a data object, specifically, a commodity object or a store object, and the like. That is, in addition to providing the presentation content related to the specific video content in the target interface, the entrance information of the specific goods or stores may be provided in the form of resource slots. In this way, information of a specific data object may also be exposed through the target interface provided for a specific scene. Of course, the information about which data objects are specifically shown in the resource bits may also be applied by the owner user of the data object, or may be selected by the server, and so on.

The number of resource bits contained in the second area of the interface may be large, the interface is long, and if no special processing is performed, the data object information displayed in the specific resource bits may be effectively exposed only by relying on actions of active sliding of a user and the like. Therefore, in a preferred embodiment of the present application, guidance information about a target data object may be provided in a current display range of the interface by popping up a "significant interaction bubble" or the like, and after receiving operation information about the guidance information, the interface may be automatically scrolled to a position where a resource bit associated with the target data object is located in the second area, without a user performing operations such as sliding. That is, even if the current time is that the first area is located in the display window, the "important interactive bubble" may pop up in a floating layer manner, and information of the data object in the specific resource location in the second area is prompted, and such prompted information may also be used as a kind of guidance information. For example, in a specific implementation, the "big interactive bubble" may be shown as a style shown at 305 in fig. 3-7, and the name, interest point, etc. of the data object may be prompted inside the bubble to attract the clicking operation of the user.

In particular, since the second area includes a plurality of resource bits corresponding to a plurality of different data objects, it is necessary to consider which data object or objects are to be presented and guided by the "significant interaction bubble". In this embodiment, the owner of the data object (a specific merchant, etc.) may submit configuration information to the server through the second client in advance, where the specific configuration information may be information such as the amount of benefits issued to the user, that is, when guidance is performed in a "significant interaction bubble" manner, the information about the benefits issued to the user by the specific merchant may also be used as specific prompt information. Furthermore, the server may determine, according to the right amount configuration information corresponding to the data object in the specific resource bit, an exposure rate at which the specific data object is exposed in the manner of the guidance information, and guide the specific data object according to the exposure rate. For example, if a certain merchant a issues 10 ten thousand "red pack" benefits to the user, and another merchant B issues 20 ten thousand "red pack" benefits to the user, the data object associated with the merchant B may obtain more guided opportunities when guiding the specific data object by the guiding manner, and so on.

In the above manner, after the interface is scrolled to the position of the resource bit associated with the target data object through the guidance information, the prompt information of the rights and interests obtaining operation object may be provided on the upper layer of the resource bit associated with the target data object, after the operation on the resource bit associated with the target data object is received, the interface associated with the target data object is skipped to, the rights and interests obtaining operation object is provided, and the user may perform operations such as clicking on the interface and obtain the obtaining result.

In an optional embodiment, the second area may further include a plurality of sub-areas, each sub-area includes a plurality of resource locations therein, wherein the plurality of resource locations in the same sub-area are used for displaying information of a plurality of data objects related to the same store. That is, special resource slots may be provided in the second area, and the resource slots may be divided into a plurality of groups, each group being displayed in the same sub-area, and may be used for displaying a plurality of different data object information of the same shop or brand. Such a data object may specifically be a specific merchandise object, or may also be a shop object or the like. In a specific implementation, the server may automatically assign a sub-region to a specific store, or a second user corresponding to the specific store may select the sub-region. For example, the second user may be provided with an operation option for selecting the sub-region through the second client, so that the second user may also select the sub-region when publishing own data object information to the target user. Of course, in a specific implementation, since the number of sub-regions in the target interface is limited, and a plurality of second users may need to display their own data object information in such sub-regions, when providing selectable sub-region information to the second user, the remaining selectable sub-region information may be provided according to the specifically configured sub-regions in the target interface and the selected sub-regions, and then the second user performs selection. In addition, in practical application, when the second user selects to use the sub-area in the second area for the delivery of the data object information, the second user may also provide support such as corresponding sponsorship to the server, and may also allocate the sub-area to the second user according to factors such as the amount of the sponsorship of the second user. Furthermore, the sub-regions may be divided into a plurality of different levels, wherein the number of resource bits included in the sub-regions of different levels may be different, for example, four resource bits may be included in the sub-region of a high level, three resource bits may be included in the sub-region of a low level, and so on. And for the sub-regions at the same level, the layout structure of the resource bits inside the sub-regions can be the same or similar. For example, the word sub-region of the same low level has three resource bits inside, and the three resource bits in the sub-region can be configured as a large resource bit and two small resource bits; in the layout structure, in one sub-area, a large resource bit can be arranged on the left side, and two small resource bits are arranged up and down on the right side of the large resource bit; alternatively, in another sub-region, there may be a large resource bit above, two small resource bits below the large resource bit arranged left and right, and so on. In addition, in addition to the resource bit groups in the form of sub-regions, the target interface may further include common resource bits, where the common resource bits may be independent of each other, and each resource bit may display a data object of a specific business or brand.

In addition, in an optional embodiment of the application, a social area may be provided in the interface in a floating layer manner, where the social area includes an operation option for posting comment information and a user comment display area. Therefore, in the process that the user interacts with the target interface or browses other display contents, the user can communicate with other users through the social area, including discussing specific program contents, publishing own opinions and the like. For example, in a specific implementation, the social area may not be fixed at a specific position in the interface, but may exist in a floating layer, and the position of the floating layer may not necessarily change when the interface rolls or the like. In addition, as shown at 306 in FIGS. 3-8, the social area may have a semi-transparent presentation effect, such that the user can substantially see the occluded interface content. In a specific implementation, the social area may be collapsed, for example, the collapsing operation may be performed through a "collapse" button shown in fig. 3 to 8, and when a comment needs to be made or the comment content of another user needs to be viewed, the social area may be opened through the button again, and so on.

In summary, according to the embodiment of the present application, a target interface can be provided for video content played in a terminal device, where the interface is not used for playing specific video content, but is used for providing a service for playing the video content, and includes displaying a corresponding interactive interface for interactive program content in the video content, so that a user participates in interaction, and the like. The target video content comprises a plurality of program contents and different program contents, and the server generates different display contents for the target video content respectively so as to be matched with the specific program contents. That is, the display contents corresponding to a plurality of program contents can share the same first area, so that browsing and operation of a user can be facilitated.

In addition, a second area can be set in the interface, wherein the second area comprises a plurality of resource bits which are respectively used for displaying information of specific data objects, and in a preferred scheme, the information of a target data object can be guided in the forms of 'major interactive bubbles' and the like, and after a user operates the guide information, the interface can automatically roll to the position where the resource bit corresponding to the target data object is located for displaying, so that the effective exposure rate of the data object can be improved, and the dependence on operations of the user such as screen sliding can be reduced.

When the show-like program content is being played in the target video content, the store-entry guide information of some store objects can be displayed in the first area, and more user traffic can be brought to specific store objects through the guide information.

Therefore, the interface with the composite structure can be realized through the embodiment of the application, the interface can comprise a first area used for displaying the display content corresponding to the target program content, a second area used for displaying specific data object information, and even a social area used for communicating and interacting with other users, and the like, the interface content is rich and changeable, and the visual fatigue of the users is not easy to generate. Furthermore, multi-dimensional flow guidance can be realized in multiple ways, so that the method can be distinguished from the current market atmosphere more effectively and becomes a more competitive partner.

Example two

The second embodiment corresponds to the first embodiment, and provides an interface information providing method from the perspective of a server, referring to fig. 4, where the method specifically includes:

s401: the method comprises the steps that a server side stores interface data of a target interface, wherein the target interface is an interface provided for target video content played through terminal equipment, the target video content comprises a plurality of program contents, the interface data comprises a plurality of different display contents generated for different program contents, and the target interface comprises a first area;

s402: and providing the interface data to a first client, so as to determine the display content in the first area according to the target program content which is being played or is about to be played in the terminal equipment, and displaying the target interface.

During specific implementation, the target program content includes interactive program content, and the corresponding display content includes interactive materials for interacting with the second terminal and the user. The interactive material may specifically include interactive material based on a specific data object, interactive material based on a specific person, interactive material based on a user operation manner, and the like.

Alternatively, the target program content may also include show-type program content, and the corresponding presentation content may include incoming guide information of at least one store object related interface. During specific implementation, the accumulated operation frequency information of the continuously operable operation options provided by the user on the target interface can be counted; and when the accumulated operation times reach a preset threshold value, issuing rights and interests obtaining operation object information corresponding to the shop object to the user, and providing corresponding receiving interface information, wherein the receiving interface corresponds to the shop object.

In a preferred embodiment, the interface may further include a second area, where the second area includes at least one resource bit, and the resource bit is used to display information of the data object; in order to reduce the dependence on active operations such as sliding a screen by a user, the method can also provide corresponding relationship information between each resource bit and data object information, and provide guidance information of a target data object to the first client for displaying in the current display range of the target interface, and after receiving operation information of the guidance information, scroll the interface to the position of the resource bit associated with the target data object in the second area.

In order to determine which data objects are guided by the guidance information, the server may further obtain rights and interests delivery quantity information corresponding to each data object in the second area in advance, and determine an exposure rate of each data object according to the rights and interests delivery quantity information, so as to issue guidance information of a target data object to the first client according to the exposure rate.

In a specific implementation, the second region may include a plurality of sub-regions, each sub-region includes a plurality of resource locations, and the plurality of resource locations in the same sub-region are used to display information of a plurality of data objects related to the same store; at this time, the server may also receive information of the data object submitted by the second user through the second client and the selected sub-region identification information in advance, and then determine the information of the data object to be displayed in the sub-region according to the corresponding relationship between the second user and the sub-region identification.

In addition, the interface may further include a social area, and at this time, the server may further receive a request for obtaining social information from the first client, and return the user comment information associated with the target interface to the first client, so as to display the user comment information in the target interface in a floating layer manner. Moreover, the user comment information submitted by the first client can be received and published.

For the specific implementation of the second embodiment, reference may be made to the description of the first embodiment, and details are not repeated here.

EXAMPLE III

The third embodiment also corresponds to the first embodiment, and provides a data object information configuration method from the perspective of the second client, with reference to fig. 5, the method may specifically include:

s501: a second client provides a configuration interface, wherein the configuration interface comprises a first operation option for delivering a data object into a target interface, the target interface is an interface provided for target video content played through a terminal device, the target video content comprises a plurality of program contents, and the target interface comprises a first area and a second area, wherein the display content of the first area is generated according to the target program content being or about to be played in the terminal device, the second area comprises at least one resource bit, and the resource bit is used for displaying information of the data object;

s502: and submitting the information of the data object received through the first operation option to a server so as to display the data object in the resource bit in the second area of the target interface.

In specific implementation, the configuration interface may further include a second operation option for configuring associated right and interest amount information; the second client may also submit the right amount configuration information received through the second operation option to the server, so as to provide guidance information for the data object in the target interface according to the right amount configuration information, where the guidance information is used to automatically scroll the target interface to the position of the resource bit where the data object is located when being operated. Therefore, the exposure of the data object can be independent of the operation of sliding a screen and the like of a user, and the effective exposure of the data object is convenient to realize.

In an optional embodiment, the second area may include a plurality of sub-areas, each sub-area including a plurality of resource locations, wherein the plurality of resource locations in the same sub-area are used for displaying information of a plurality of data objects related to the same store; at this time, the configuration interface may further include a third operation option for selecting a sub-region, and the second client may further provide a selectable sub-region according to the sub-region configuration condition and the selected condition in the target interface, and submit a sub-region selection result received through the third operation option to the server.

Example four

The fourth embodiment provides an interface, where the interface is provided by target video content played by a terminal device, the target video content includes multiple program contents, the interface includes a first area, and display content in the first area is generated according to the target program content being played or to be played in the terminal device. Wherein the first area may be located at a position of a plate head of the interface.

In practical applications, the interface may further include a second area, where the second area includes at least one resource bit, and the resource bit is used to display information of the data object; the interface also comprises guiding information of the target data object, and after the guiding information is operated, the interface automatically scrolls to the position of the resource position associated with the target data object in the second area.

The second area comprises a plurality of sub-areas, each sub-area comprises a plurality of resource positions, and the plurality of resource positions in the same sub-area are used for displaying information of a plurality of data objects related to the same shop. The sub-region comprises at least two different levels, wherein the sub-region of the same level can comprise the same number of resource bits, and the sub-regions of different levels comprise different numbers of resource bits. Resource bits within sub-regions of the same level may have the same or similar layout structure.

In addition, the interface can also comprise a social area displayed in a floating layer mode, an operation option for posting comment information and a user comment display area.

For the parts of the third embodiment and the fourth embodiment that are not described in detail, reference may be made to the description of the embodiments, and details are not repeated here.

Corresponding to the first embodiment, an embodiment of the present application further provides an interface information providing apparatus, referring to fig. 6, where the apparatus is applied to a first client, and includes:

an interface display unit 601, configured to display a target interface, where the target interface is an interface provided for target video content played through a terminal device, the target video content includes multiple program contents, and the target interface includes a first area;

a display content determining unit 602, configured to determine, according to a target program content being or to be played in the terminal device, a display content in the first area.

The display contents corresponding to the program contents share the same first area, and the display contents corresponding to the program contents are sequentially displayed in the first area.

In a specific implementation, the apparatus may further include:

and the switching unit is used for switching between the display contents corresponding to different program contents in a tab form.

And the display content is interface display content generated according to the type and/or content information of the target program content.

The target program content includes interactive program content, and the display content determining unit may be specifically configured to:

and displaying an interactive interface corresponding to the interactive program content in the first area according to the interactive materials loaded from the server.

Or, the target program content includes show-type program content, and the display content determining unit may be specifically configured to:

and displaying in the first area according to the store-entering guiding information of the interface related to the store object provided by the server.

In addition, the apparatus may further include:

and the operation option providing unit is used for providing continuously operable operation options in the floating layer of the interface so as to count the accumulated operation times and issue the rights and interests receiving operation objects corresponding to the shop objects when a preset threshold value is reached.

Furthermore, the apparatus may further include:

a prompt information providing unit, configured to provide prompt information about the rights and interests obtaining operation object in a floating layer of the interface, and obtain receiving interface information associated with the rights and interests obtaining operation object, where the receiving interface corresponds to the store object;

and the skipping unit is used for skipping to the receiving interface for displaying after receiving the operation of the prompt message, and providing rights and interests to obtain the operation object in the floating layer of the receiving interface.

In specific implementation, the interface may further include a second area, where the second area includes at least one resource bit, and the resource bit is used to display information of the data object;

the apparatus may further include:

the guide information providing unit is used for providing guide information about the target data object in the current display range of the interface according to the information obtained from the server;

and the interface rolling unit is used for rolling the interface to the position of the resource position associated with the target data object in the second area after receiving the operation information of the guide information.

The prompt unit is used for providing prompt information of a rights and interests obtaining operation object at the upper layer of the resource bit associated with the target data object;

and the interface skipping unit is used for skipping to the interface associated with the target data object after receiving the operation information of the resource bit associated with the target data object, and displaying the rights and interests to obtain the operation object.

In a specific implementation, the second area includes a plurality of sub-areas, each sub-area includes a plurality of resource locations, and the plurality of resource locations in the same sub-area are used for displaying information of a plurality of data objects related to the same store.

The sub-regions comprise at least two different levels, wherein the sub-regions of the same level comprise the same number of resource bits, and the sub-regions of different levels comprise different numbers of resource bits.

Resource bits within sub-regions of the same level may have the same or similar layout structure.

Furthermore, the apparatus may further include:

the social area providing unit is used for providing a social area in the interface in a floating layer mode, and the social area comprises operation options for posting comment information and a user comment display area.

The first client is located in a first terminal, and the target video content played through the terminal equipment comprises the target video content played through a second terminal.

The first client is located in a first terminal, and the target video content played through the terminal equipment comprises the target video content played through the first terminal.

Corresponding to the second embodiment, an embodiment of the present application further provides an interface information providing device, referring to fig. 7, where the interface information providing device is applied to a server, and includes:

an interface data saving unit 701, configured to save interface data of a target interface, where the target interface is an interface provided for target video content played through a terminal device, the target video content includes multiple program contents, the interface data includes multiple different display contents generated for different program contents, and the target interface includes a first area;

an interface data providing unit 702 is configured to provide the interface data to the first client, so as to determine, according to the content of the target program currently playing or to be played in the terminal device, display content in the first area, and display the target interface.

The target program content comprises interactive program content, and the corresponding display content comprises interactive materials for interacting with the second terminal and the user.

The interactive material comprises interactive material based on a specific data object, interactive material based on a specific person, or interactive material based on a user operation mode.

The target program content comprises show-type program content, and the corresponding display content comprises store-entering guide information of at least one store object related interface.

At this time, the apparatus may further include:

the statistical unit is used for counting the accumulated operation times information of the continuously operable operation options provided by the user on the target interface;

and the interest information providing unit is used for issuing interest obtaining operation object information corresponding to the shop object to the user when the accumulated operation times reach a preset threshold value, and providing corresponding receiving interface information, wherein the receiving interface corresponds to the shop object.

The interface can further comprise a second area, wherein the second area comprises at least one resource bit, and the resource bit is used for displaying information of the data object;

the device further comprises:

the corresponding relation providing unit is used for providing corresponding relation information between each resource bit and the data object information;

and the guiding information providing unit is used for issuing guiding information of the target data object to the first client for displaying in the current display range of the target interface, and rolling the interface to the position of the resource position associated with the target data object in the second area after receiving the operation information of the guiding information.

In addition, the apparatus may further include:

a rights amount information obtaining unit, configured to obtain rights release amount information corresponding to each data object in the second region in advance;

and the exposure rate determining unit is used for determining the exposure rate of each data object exposed in the guide information mode according to the rights and interests delivery quantity information so as to send the guide information of the target data object to the first client according to the exposure rate.

The second area comprises a plurality of sub-areas, each sub-area comprises a plurality of resource positions, and the plurality of resource positions in the same sub-area are used for displaying information of a plurality of data objects related to the same shop;

the device further comprises:

the cause-relationship determining unit is used for receiving information of the data object submitted by the second user through the second client and the selected sub-region identification information in advance;

and the data object determining unit is used for determining the data object information to be displayed in the sub-area according to the corresponding relation between the second user and the sub-area identifier.

A social information obtaining request receiving unit, configured to receive a request for obtaining social information from the first client;

and the comment information providing unit is used for returning the user comment information related to the target interface to the first client so as to display the user comment information in the target interface in a floating layer mode.

And the comment information receiving unit is used for receiving and issuing the user comment information submitted by the first client.

Corresponding to the third embodiment, the embodiment of the present application further provides a data object information configuration apparatus, referring to fig. 8, where the apparatus is applied to a second client, and includes:

a configuration interface providing unit 801, configured to provide a configuration interface, where the configuration interface includes a first operation option for delivering a data object to a target interface, where the target interface is an interface provided for target video content played by a terminal device, the target video content includes multiple program contents, and the target interface includes a first area and a second area, where display content of the first area is generated according to target program content being or about to be played in the terminal device, and the second area includes at least one resource bit, and the resource bit is used for displaying information of the data object;

an information submitting unit 802, configured to submit the information of the data object received through the first operation option to a server, so as to display the data object in the resource bit in the second area of the target interface.

The configuration interface further comprises a second operation option for configuring the associated interest amount information;

the apparatus may further include:

and the configuration information submitting unit is used for submitting the right amount configuration information received through the second operation option to a server so as to provide guidance information for the data object in the target interface according to the right amount configuration information, and the guidance information is used for scrolling the target interface to the position of the resource bit where the data object is located when the target interface is operated.

The second area comprises a plurality of sub-areas, each sub-area comprises a plurality of resource positions, and the plurality of resource positions in the same sub-area are used for displaying information of a plurality of data objects related to the same shop;

the configuration interface further comprises a third operation option for selecting a subarea;

the apparatus may further include:

the selectable information providing unit is used for providing selectable sub-regions according to the configuration condition and the selected condition of the sub-regions in the target interface;

and the selection result submitting unit is used for submitting the sub-region selection result received by the third operation option to the server.

In addition, an embodiment of the present application further provides an electronic device, including:

one or more processors; and

a memory associated with the one or more processors for storing program instructions that, when read and executed by the one or more processors, perform operations comprising:

displaying a target interface, wherein the target interface is an interface provided for target video content played through terminal equipment, the target video content comprises a plurality of program contents, and the target interface comprises a first area;

and determining the display content in the first area according to the content of the target program which is being played or is about to be played in the terminal equipment.

Where fig. 9 exemplarily illustrates the architecture of an electronic device, for example, the device 900 may be a mobile phone, a computer, a digital broadcast terminal, a messaging device, a game console, a tablet device, a medical device, a fitness device, a personal digital assistant, an aircraft, etc.

Referring to fig. 9, device 900 may include one or more of the following components: processing component 902, memory 904, power component 906, multimedia component 908, audio component 910, input/output (I/O) interface 912, sensor component 914, and communication component 916.

The processing component 902 generally controls the overall operation of the device 900, such as operations associated with display, telephone calls, data communications, camera operations, and recording operations. The processing element 902 may include one or more processors 920 to execute instructions to complete generating a traffic compression request when a preset condition is met in the video playing method provided in the technical scheme of the present disclosure, and sending the traffic compression request to the server, where the traffic compression request records information for triggering the server to acquire a target attention area, and the traffic compression request is used to request the server to preferentially ensure a bitrate of video content in the target attention area; and playing the video content corresponding to the code stream file according to the code stream file returned by the server, wherein the code stream file is all or part of the video file obtained by carrying out code rate compression processing on the video content outside the target attention area by the server according to the flow compression request. Further, processing component 902 can include one or more modules that facilitate interaction between processing component 902 and other components. For example, the processing component 902 can include a multimedia module to facilitate interaction between the multimedia component 908 and the processing component 902.

The memory 904 is configured to store various types of data to support operation at the device 900. Examples of such data include instructions for any application or method operating on device 900, contact data, phonebook data, messages, pictures, videos, and so forth. The memory 904 may be implemented by any type or combination of volatile or non-volatile memory devices such as Static Random Access Memory (SRAM), electrically erasable programmable read-only memory (EEPROM), erasable programmable read-only memory (EPROM), programmable read-only memory (PROM), read-only memory (ROM), magnetic memory, flash memory, magnetic or optical disks.

The power component 906 provides power to the various components of the device 900. The power components 906 may include a power management system, one or more power supplies, and other components associated with generating, managing, and distributing power for the device 900.

The multimedia components 908 include a screen that provides an output interface between the device 900 and a user. In some embodiments, the screen may include a Liquid Crystal Display (LCD) and a Touch Panel (TP). If the screen includes a touch panel, the screen may be implemented as a touch screen to receive an input signal from a user. The touch panel includes one or more touch sensors to sense touch, slide, and gestures on the touch panel. The touch sensor may not only sense the boundary of a touch or slide action, but also detect the duration and pressure associated with the touch or slide operation. In some embodiments, the multimedia component 908 includes a front facing camera and/or a rear facing camera. The front-facing camera and/or the rear-facing camera may receive external multimedia data when the device 900 is in an operating mode, such as a shooting mode or a video mode. Each front camera and rear camera may be a fixed optical lens system or have a focal length and optical zoom capability.

The audio component 910 is configured to output and/or input audio signals. For example, audio component 910 includes a Microphone (MIC) configured to receive external audio signals when device 900 is in an operational mode, such as a call mode, a recording mode, and a voice recognition mode. The received audio signals may further be stored in the memory 904 or transmitted via the communication component 916. In some embodiments, audio component 910 also includes a speaker for outputting audio signals.

I/O interface 912 provides an interface between processing component 902 and peripheral interface modules, which may be keyboards, click wheels, buttons, etc. These buttons may include, but are not limited to: a home button, a volume button, a start button, and a lock button.

The sensor component 914 includes one or more sensors for providing status assessment of various aspects of the device 900. For example, the sensor component 914 may detect an open/closed state of the device 900, the relative positioning of components, such as a display and keypad of the device 900, the sensor component 914 may also detect a change in the position of the device 900 or a component of the device 900, the presence or absence of user contact with the device 900, orientation or acceleration/deceleration of the device 900, and a change in the temperature of the device 900. The sensor assembly 914 may include a proximity sensor configured to detect the presence of nearby objects in the absence of any physical contact. The sensor assembly 914 may also include a light sensor, such as a CMOS or CCD image sensor, for use in imaging applications. In some embodiments, the sensor assembly 914 may also include an acceleration sensor, a gyroscope sensor, a magnetic sensor, a pressure sensor, or a temperature sensor.

The communication component 916 is configured to facilitate communications between the device 900 and other devices in a wired or wireless manner. The device 900 may access a wireless network based on a communication standard, such as WiFi, 2G or 3G, or a combination thereof. In an exemplary embodiment, the communication component 916 receives a broadcast signal or broadcast associated information from an external broadcast management system via a broadcast channel. In an exemplary embodiment, the communications component 916 further includes a Near Field Communication (NFC) module to facilitate short-range communications. For example, the NFC module may be implemented based on Radio Frequency Identification (RFID) technology, infrared data association (IrDA) technology, Ultra Wideband (UWB) technology, Bluetooth (BT) technology, and other technologies.

In an exemplary embodiment, the device 900 may be implemented by one or more Application Specific Integrated Circuits (ASICs), Digital Signal Processors (DSPs), Digital Signal Processing Devices (DSPDs), Programmable Logic Devices (PLDs), Field Programmable Gate Arrays (FPGAs), controllers, micro-controllers, microprocessors or other electronic components for performing the above-described methods.

In an exemplary embodiment, a non-transitory computer-readable storage medium including instructions, for example, the memory 904 including instructions, is further provided, where the instructions are executable by the processor 920 of the device 900 to complete that when a preset condition is met in the video playing method provided in the technical solution of the present disclosure, a traffic compression request is generated and sent to the server, where information used for triggering the server to obtain a target attention area is recorded in the traffic compression request, and the traffic compression request is used for requesting the server to preferentially guarantee a code rate of video content in the target attention area; and playing the video content corresponding to the code stream file according to the code stream file returned by the server, wherein the code stream file is obtained by performing code rate compression processing on the video content outside the target attention area by the server according to the flow compression request. For example, the non-transitory computer readable storage medium may be a ROM, a Random Access Memory (RAM), a CD-ROM, a magnetic tape, a floppy disk, an optical data storage device, and the like.

From the above description of the embodiments, it is clear to those skilled in the art that the present application can be implemented by software plus necessary general hardware platform. Based on such understanding, the technical solutions of the present application may be essentially or partially implemented in the form of a software product, which may be stored in a storage medium, such as a ROM/RAM, a magnetic disk, an optical disk, etc., and includes several instructions for enabling a computer device (which may be a personal computer, a server, or a network device, etc.) to execute the method according to the embodiments or some parts of the embodiments of the present application.

The embodiments in the present specification are described in a progressive manner, and the same and similar parts among the embodiments are referred to each other, and each embodiment focuses on the differences from the other embodiments. In particular, the system or system embodiments are substantially similar to the method embodiments and therefore are described in a relatively simple manner, and reference may be made to some of the descriptions of the method embodiments for related points. The above-described system and system embodiments are only illustrative, wherein the units described as separate parts may or may not be physically separate, and the parts displayed as units may or may not be physical units, may be located in one place, or may be distributed on a plurality of network units. Some or all of the modules may be selected according to actual needs to achieve the purpose of the solution of the present embodiment. One of ordinary skill in the art can understand and implement it without inventive effort.

The interface information providing method, the interface information providing device and the electronic device provided by the application are introduced in detail, a specific example is applied in the description to explain the principle and the implementation manner of the application, and the description of the embodiment is only used for helping to understand the method and the core idea of the application; meanwhile, for a person skilled in the art, according to the idea of the present application, the specific embodiments and the application range may be changed. In view of the above, the description should not be taken as limiting the application.

Claims (44)

1. An interface information providing method, comprising:

a first client displays a target interface, wherein the target interface comprises at least one resource bit, and the resource bit is used for displaying information of a data object;

displaying guide information about the target data object in the current display range of the target interface according to the information obtained from the server;

and displaying the resource bit associated with the target data object in the target interface in the current display range after receiving the operation information of the guide information.

2. The method according to claim 1, wherein the target interface is an interface provided for target video content played by a terminal device, the target video content includes a plurality of program contents, the target interface includes a first area, and further comprising:

and determining the display content in the first area according to the content of the target program which is being played or is about to be played in the terminal equipment.

3. The method of claim 1, wherein the target interface includes a second area, the resource bit is located in the second area, and the exposing the resource bit associated with the target data object in the target interface in the current exposure scope includes:

and displaying the position of the resource position associated with the target data object in the second area in the target interface within the current display range.

4. The method according to claim 2, wherein the presentations corresponding to the plurality of program contents share the same first area, and the presentations corresponding to the respective program contents are presented sequentially in the first area.

5. The method of claim 4, further comprising:

and switching between the display contents corresponding to different program contents through a tab form.

6. The method according to claim 2, wherein the presentation content is interface presentation content generated according to the type and/or content information of the target program content.

7. The method of claim 6, wherein the target program content comprises interactive program content, and wherein the determining the presentation content in the first area comprises:

and displaying an interactive interface corresponding to the interactive program content in the first area according to the interactive materials loaded from the server.

8. The method of claim 6, wherein the target programming content comprises show-like programming content, and wherein determining the presentation content within the first region comprises:

and displaying in the first area according to the store-entering guiding information of the interface related to the store object provided by the server.

9. The method of claim 8, further comprising:

and providing continuously operable operation options in the floating layer of the target interface for counting the accumulated operation times, and issuing a rights and interests obtaining operation object corresponding to the shop object when a preset threshold value is reached.

10. The method of claim 9, further comprising:

providing prompt information about the rights and interests getting operation object in a floating layer of the target interface, and obtaining receiving interface information related to the rights and interests getting operation object, wherein the receiving interface corresponds to the shop object;

and after receiving the operation of the prompt message, jumping to the receiving interface for displaying, and providing a rights and interests receiving operation object in a floating layer of the receiving interface.

11. The method of claim 3, further comprising:

providing a prompt message of a rights and interests obtaining operation object at the upper layer of the resource bit associated with the target data object;

and after receiving the operation information of the resource bit associated with the target data object, jumping to an interface associated with the target data object, and displaying the rights and interests to obtain the operation object.

12. The method of claim 3, wherein the second area comprises a plurality of sub-areas, each sub-area comprising a plurality of resource slots, wherein the plurality of resource slots in the same sub-area are used to display information for a plurality of data objects associated with the same store.

13. The method of claim 12, wherein the sub-region comprises at least two different levels, and wherein the same number of resource bits are included in the sub-regions of the same level, and wherein the number of resource bits included in the sub-regions of different levels is different.

14. The method of claim 13, wherein resource bits in sub-regions of the same level have the same or similar layout structure.

15. The method of claim 1, further comprising:

and providing a social contact area in the target interface in a floating layer mode, wherein the social contact area comprises an operation option for posting comment information and a user comment display area.

16. The method according to any one of claims 1 to 15, wherein the first client is located in a first terminal, and the target video content played by the terminal device comprises target video content played by a second terminal.

17. The method according to any one of claims 1 to 15, wherein the first client is located in a first terminal, and the target video content played by the terminal device comprises the target video content played by the first terminal.

18. An interface information providing method, comprising:

the server side stores interface data of a target interface;

providing the interface data to a first client for displaying the target interface according to the terminal equipment, wherein the target interface comprises at least one resource bit for displaying information of a data object;

providing corresponding relation information between each resource bit and data object information;

and issuing guide information of a target data object to the first client for displaying in a current display range of the target interface, and displaying the resource bit associated with the target data object in the target interface in the current display range after receiving the operation information of the guide information.

19. The method of claim 18, wherein the target interface is an interface provided for target video content played by a terminal device, the target video content includes a plurality of program contents, the interface data includes a plurality of different display contents generated for different program contents, the target interface includes a first area, and further comprising:

and providing the interface data to a first client for determining the display content in the first area according to the target program content which is being played or is about to be played in the terminal equipment.

20. The method of claim 18, wherein the target interface includes a second area, the resource bit is located in the second area, and the exposing the resource bit associated with the target data object in the target interface in the current exposure scope includes:

and displaying the position of the resource position associated with the target data object in the second area in the target interface within the current display range.

21. The method of claim 19, wherein the target program content comprises interactive program content, and the corresponding presentation content comprises interactive material for interacting with the second terminal and the user.

22. The method of claim 21, wherein the interactive material comprises interactive material based on a specific data object, interactive material based on a specific person, or interactive material based on a user operation mode.

23. The method of claim 19, wherein the targeted programming content comprises show-like programming content and the corresponding show content comprises store-in guidance information for at least one store object-related interface.

24. The method of claim 23, further comprising:

counting the accumulated operation times information of the continuously operable operation options provided by the user for the target interface;

and when the accumulated operation times reach a preset threshold value, issuing rights and interests obtaining operation object information corresponding to the shop object to the user, and providing corresponding receiving interface information, wherein the receiving interface corresponds to the shop object.

25. The method of claim 20, further comprising:

obtaining right and interest release quantity information corresponding to each data object in the second area in advance;

and determining the exposure rate of each data object exposed in the guide information mode according to the rights and interests delivery quantity information so as to send the guide information of the target data object to the first client according to the exposure rate.

26. The method of claim 20, wherein the second area comprises a plurality of sub-areas, each sub-area comprising a plurality of resource slots, wherein the plurality of resource slots in the same sub-area are used for displaying information of a plurality of data objects related to the same store;

the method further comprises the following steps:

receiving information of a data object submitted by a second user through a second client and selected sub-region identification information in advance;

and determining the data object information to be displayed in the sub-area according to the corresponding relation between the second user and the sub-area identification.

27. The method of claim 18, further comprising:

receiving a request of the first client for obtaining social information;

and returning the user comment information associated with the target interface to the first client so as to display the user comment information in the target interface in a floating layer mode.

28. The method of claim 27, further comprising:

and receiving and publishing the user comment information submitted by the first client.

29. A data object information configuration method is characterized by comprising the following steps:

the second client provides a configuration interface, wherein the configuration interface comprises a first operation option for launching a data object into a target interface, the target interface comprises at least one resource bit, and the resource bit is used for displaying information of the data object;

submitting the information of the data object received through the first operation option to a server so as to display the data object in a resource bit of the target interface; the configuration interface further comprises a second operation option for configuring the associated interest amount information;

and submitting the right amount configuration information received through the second operation option to a server, so as to display guide information of the data object in the target interface according to the right amount configuration information, wherein the guide information is used for displaying resource bits associated with the target data object in the target interface when being operated.

30. The method of claim 29, wherein the target interface is an interface provided for target video content played by a terminal device, the target video content includes a plurality of program contents, the target interface includes a first area, and the presentation content of the first area is generated according to the target program content being or about to be played in the terminal device.

31. The method of claim 29, wherein the target interface includes a second region, the resource bit is located in the second region, and the displaying the resource bit associated with the target data object in the target interface includes:

and displaying the position of the resource position associated with the target data object in the second area in the target interface.

32. The method of claim 31, wherein the second area comprises a plurality of sub-areas, each sub-area comprising a plurality of resource slots, wherein the plurality of resource slots in the same sub-area are used for displaying information of a plurality of data objects related to the same store;

the configuration interface further comprises a third operation option for selecting a subarea;

the method further comprises the following steps:

providing selectable sub-regions according to the configuration condition and the selected condition of the sub-regions in the target interface;

and submitting the sub-region selection result received by the third operation option to a server.

33. An interface, wherein the interface comprises at least one resource bit, and the resource bit is used for showing information of a data object; the interface also comprises guide information of the target data object, and after the guide information is operated, the resource bit associated with the target data object in the interface is automatically displayed.

34. The interface of claim 33, wherein the interface is provided by target video content played by a terminal device, the target video content comprising a plurality of program contents, and wherein the interface comprises a first area, and wherein the presentation content in the first area is generated according to the target program content being or about to be played in the terminal device.

35. The interface as claimed in claim 33, wherein the interface includes a second area, the resource bit is located in the second area, and the automatically exposing the resource bit associated with the target data object in the interface includes:

and automatically displaying the position of the resource position associated with the target data object in the second area in the interface.

36. The interface as recited in claim 35, wherein the second region comprises a plurality of sub-regions, each sub-region comprising a plurality of resource slots, wherein the plurality of resource slots in a same sub-region are used to present information for a plurality of data objects associated with a store.

37. The interface as recited in claim 36, wherein the sub-regions comprise at least two different levels, wherein the same number of resource bits are included in sub-regions of the same level, and wherein the number of resource bits included in sub-regions of different levels is different.

38. The interface as recited in claim 37, wherein resource bits within sub-regions of the same level have the same or similar layout structure.

39. The interface of claim 33, further comprising a social area displayed in a floating layer manner, an operation option for posting comment information, and a user comment presentation area.

40. The interface as recited in claim 34 wherein the first region is located at a chase location of the interface.

41. An interface information providing device, applied to a first client, includes:

the device comprises a first interface display unit, a second interface display unit and a data object display unit, wherein the first interface display unit is used for displaying a target interface, the target interface comprises at least one resource bit, and the resource bit is used for displaying information of the data object;

the guiding information providing unit is used for displaying guiding information about the target data object in the current display range of the target interface according to the information obtained from the server;

and the second interface display unit is used for displaying the resource bit associated with the target data object in the target interface in the current display range after receiving the operation information of the guide information.

42. An interface information providing device, which is applied to a server, includes:

the interface data storage unit is used for storing interface data of a target interface, wherein the target interface comprises at least one resource bit, and the resource bit is used for displaying information of a data object;

the corresponding relation providing unit is used for providing corresponding relation information between each resource bit and the data object information;

and the guiding information providing unit is used for issuing guiding information of the target data object to the first client so as to be used for displaying in the current display range of the target interface, and displaying the resource bit associated with the target data object in the target interface in the current display range after receiving the operation information of the guiding information.

43. A data object information configuration device is applied to a second client, and comprises:

the system comprises a configuration interface providing unit, a configuration interface display unit and a configuration interface display unit, wherein the configuration interface comprises a first operation option for launching a data object into a target interface, the target interface comprises at least one resource bit, and the resource bit is used for displaying information of the data object;

the information submitting unit is used for submitting the information of the data object received through the first operation option to a server so as to display the data object in a resource bit of the target interface; the configuration interface further comprises a second operation option for configuring the associated interest amount information;

and the configuration information submitting unit is used for submitting the interest amount configuration information received through the second operation option to a server so as to display guide information of the data object in the target interface according to the interest amount configuration information, and the guide information is used for displaying the resource position of the data object in the target interface when the data object is operated.

44. An electronic device, comprising:

one or more processors; and

a memory associated with the one or more processors for storing program instructions that, when read and executed by the one or more processors, perform operations comprising:

displaying a target interface, wherein the target interface comprises at least one resource bit, and the resource bit is used for displaying information of a data object;

displaying guide information about a target data object in a current display range of the target interface according to information obtained from a server;

and displaying the resource bit associated with the target data object in the target interface in the current display range after receiving the operation information of the guide information.

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